Product buying and selling system

Abstract

To provide a commodity selling / buying system configured to allow a browsing user to compare prices for all commodities posted and return affiliate commissions to a poster even for a purchase after the comparison of the prices.SOLUTION: A commodity selling / buying system 100 is configured so that, by a user 10, another user 10 who has browsed an image posted on a social networking service (SNS) can purchase a commodity included the image in a sponsor site 20 on the SNS. The commodity selling / buying system includes a post receiving unit 110, a commodity identifying unit 111, a commodity selection unit 112, a user registration unit 113, a sponsor site receiving unit 120, a price list generation unit 121, an affiliate management unit 122, and a sponsor site DB 123.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to a product buying and selling system configured to enable a second user who has viewed an image posted by a first user to purchase a product included in the image. [Background technology]

[0002] Conventionally, as shown in Patent Document 1 below, a product buying and selling system of this type is known in the form of a product sales promotion server in which a purchaser posts an image of himself wearing the purchased product, and when a third party makes a purchase based on the post, a reward is paid to the purchaser who posted the image, thereby promoting sales of the product.

[0003] Such a conventional product sales promotion server has a product information registration unit that registers the quality, price and other product information of the posted product, a purchaser information registration unit that registers information about the purchaser of the product, a posting processing unit that causes a purchaser node to post a coordination combining multiple products registered in the product information registration unit as image information or product information combination information and displays the posted content on other nodes, and a reward processing unit that performs reward processing to award points or other rewards to posters who are registered in the purchaser information registration unit and who post the image information or product information combination information. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2022-158710 A Summary of the Invention [Problem to be solved by the invention]

[0005] However, such conventional product sales promotion servers function when the posted products are limited to purchased products, but are difficult to apply to products other than purchased products. In addition, there was a problem in that the server was not configured to allow the next purchaser to compare prices of the same product before making a purchase, which would normally be the case.

[0006] It may be possible to configure the system so that price comparisons for the same product are possible, but if price comparisons were possible, the purchases would no longer be made from the same site, and there would be a risk that points would not be awarded properly to the original poster.

[0007] In view of the above circumstances, the present invention aims to provide a product buying and selling system that can target all posted products, allows viewers to make price comparisons, and even if a purchase is made after comparing prices, can provide affiliate rewards to the poster. [Means for solving the problem]

[0008] The commodity buying and selling system of the first invention is via the user terminal of the first user A second user who viewed the posted image via the user terminal of the second user A product buying and selling system configured to enable purchase of a product included in the image, From the first user via the user terminal of the first user A posting acceptance unit that accepts posting of the image; a product identification unit that identifies a product included in the image posted by the first user and accepted by the posting acceptance unit; a product selection unit that configures the product identified by the product identification unit to be selectable from the image; By the second user via the user terminal of the second user a price list creation unit that creates a price list of a purchasing site of the selected product when the image posted by the first user is viewed and a product included in the image that is configured to be selectable by the product selection unit is selected; By the second user via the user terminal of the second useran affiliate management unit that, when a purchase is made through a purchasing site selected by the price list creation unit, gives a reward to the first user who posted the image that triggered the purchase; The present invention is characterized by comprising:

[0009] According to the product buying and selling system of the first invention, a product is identified from a posted image, and the identified product is selectable. Therefore, a viewer can select a product of interest from among all products included in the posted image (not limited to purchased products) and learn more about the product.

[0010] A price list is then created for the products selected by the viewer, allowing the viewer to make price comparisons.

[0011] Here, even if the viewer makes a purchase from a purchasing site selected from the price list, the affiliate management unit returns the affiliate to the first user who posted the image. Therefore, even if the viewer makes a purchase after comparing prices, the affiliate can be appropriately returned to the first poster who triggered the purchase.

[0012] In this way, according to the product buying and selling system of the first invention, all posted products can be targeted, viewers can make price comparisons, and even if a purchase is made after comparing prices, affiliate commission can be returned to the poster.

[0013] The commodity buying and selling system of the second invention is the commodity buying and selling system of the first invention, The first user and the No. A user registration unit that accepts registration of a user of the second embodiment, The user registration unit a desired product information registration unit that receives desired product information about which the user wishes to obtain product information; a posted image storage unit that stores images posted to the posting reception unit; a posted product list storage unit that stores a list of products identified by the product identification unit from the image stored in the posted image storage unit; The present invention is characterized by having the following.

[0014] According to the product buying and selling system of the second invention, matching between a first user and a second user is realized by a user registration unit as follows.

[0015] In other words, mainly like the second user, by storing and retaining in advance desired product information about which one is interested and about which one wishes to obtain product information, and mainly like the first user, by storing and retaining posted images and the products contained in those images, it is possible to match these two pieces of stored information with each other.

[0016] In this way, according to the product buying and selling system of the second invention, all posted products can be targeted through appropriate matching, viewers can make price comparisons, and even if a purchase is made after comparing prices, affiliate commission can be returned to the poster.

[0017] A commodity buying and selling system according to a third aspect of the present invention is the commodity buying and selling system according to the first aspect of the present invention, The price list creating unit creates the price list based on the selling prices of purchasing sites registered in a sponsor site reception unit that receives registration of purchasing sites that sell the products.

[0018] According to the product buying and selling system of the third invention, by registering in advance sponsor sites that sell products in a manner that specifies the products and their prices, a selling price list can be created that allows price comparison of relevant products.

[0019] In this way, according to the product buying and selling system of the third invention, all products can be targeted, viewers can actually make price comparisons, and even if a purchase is made after making a price comparison, affiliate commission can be returned to the poster.

[0020] A fourth aspect of the present invention is a commodity buying and selling system according to the first aspect of the present invention, The posting reception unit receives a keyword for a product included in the image together with the image, The product identification unit is configured to identify a product included in the image from the keyword accepted by the posting acceptance unit.

[0021] According to the product buying and selling system of the fourth invention, in order to identify the product contained in the posted image from the image, keywords related to the product contained in the image (e.g., free keywords including the product name, product number, model number, etc.) are accepted and stored in advance when the image is posted by the first user. This makes it possible to accurately match with a second user who desires the product by matching with such keywords.

[0022] In this way, according to the product buying and selling system of the fourth invention, it is possible to target all posted products with high accuracy through appropriate matching, allowing viewers to make price comparisons, and even if a purchase is made after comparing prices, affiliate commission can be returned to the poster.

[0023] A commodity buying and selling system according to a fifth aspect of the present invention is the commodity buying and selling system according to the first aspect of the present invention, The product identification unit is characterized in that it identifies a product included in the image by referring to a learning model that has been trained in advance on the image of the product.

[0024] According to the product buying and selling system of the fifth invention, in order to identify the product contained in a posted image from the image, a learning model that has been trained on product images in advance (instead of or in addition to keyword registration and matching) is constructed, and the product contained in the image posted by the first user is identified by referring to the learning model. This makes it possible to accurately match the product with a second user who desires the product through machine learning.

[0025] In this way, according to the product buying and selling system of the fifth invention, it is possible to target all posted products with high accuracy through appropriate matching, allowing viewers to compare prices, and even if a purchase is made after comparing prices, affiliate commission can be returned to the poster.

[0026] A commodity buying and selling system according to a sixth aspect of the present invention is any one of the first to fifth aspects of the present invention, The Product buying and selling system on social networking services To be constructed It is characterized by:

[0027] According to the product buying and selling system of the sixth invention, the vividness and realism of posted images and other aspects of realism stand out on social networking services, and by using such social networking services as a platform, the advantages of a buying and selling format that uses posted images of the product buying and selling system as a key can be highlighted.

[0028] In this way, according to the product buying and selling system of the first invention, the posted realistic image can be used to target all the products contained in the image, and viewers can make price comparisons. Even if a purchase is made after comparing prices, affiliate commission can be returned to the poster. [Brief description of the drawings]

[0029] [Figure 1] 1 is a system configuration diagram showing an overview of a product buying and selling system according to an embodiment of the present invention. [Diagram 2] 2 is a flowchart showing the processing steps in the product buying and selling system of FIG. 1; [Diagram 3] 2 is a flowchart showing the processing steps in the product buying and selling system of FIG. 1; [Figure 4] FIG. 2 is an explanatory diagram showing the processing contents in the product buying and selling system of FIG. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0030] The product buying and selling system 100 of this embodiment is a product buying and selling system configured to enable other users 10 who have viewed an image posted by a user 10 on a social networking service (SNS) to purchase a product included in the image from a sponsor site 20 on the SNS, and is equipped with a post receiving unit 110, a product identification unit 111, a product selection unit 112, a user registration unit 113, a sponsor site receiving unit 120, a price list creation unit 121, an affiliate management unit 122, and a sponsor site DB 123.

[0031] The posting receiving unit 110 receives a posting of an image including a product from a first user 10A who posts the image.

[0032] The product identification unit 111 identifies, from the image posted by the first user 10A and accepted by the posting acceptance unit 110, a product included in the image.

[0033] The product selection unit 112 configures the product identified by the product identification unit 111 to be selectable in the posted image.

[0034] The user registration unit 113 accepts registration of a first user 10A and a second user 10B.

[0035] Specifically, the user registration unit 113 functions as a desired product information registration unit that accepts desired product information (selection and input of brands, manufacturers, shops, and product names of interest, as well as keywords such as pants that go well with a red sweater) for which the second user 10B wishes to obtain product information.

[0036] In addition, the user registration unit 113 has a function as a posted image memory retention unit that stores and retains images posted to the posting receiving unit (mainly for the first user 10A), and a function as a posted product list memory retention unit that stores and retains a list of products identified by the product identification unit from the images stored and retained in the posted image memory retention unit.

[0037] The sponsor site reception unit 120 receives registration of a purchasing site that sells products. Information about the purchased site that is a sponsor site that has been received (including company information, as well as information about products handled and product prices) is stored and held in the sponsor site DB 123.

[0038] When the second user 10B views an image posted by the first user 10A and selects a product included in the image that is configured to be selectable by the product selection unit 112, the price list creation unit 121 creates a price list that allows price comparison for the selected product based on the product prices of the purchasing sites whose registrations have been accepted by the sponsor site acceptance unit 120.

[0039] When a second user 10B makes a purchase from a purchasing site selected from the price list creation unit 121, the affiliate management unit 122 awards a reward to the first user 10A who posted the image that prompted the purchase.

[0040] The above is the configuration of the product buying and selling system 100 of this embodiment. In the above configuration, each of the processing units 110 to 123 is composed of hardware such as a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random Access Memory), and functions as an arithmetic device (sequencer) for executing various processes by storing and holding programs for executing various processes described later in a memory (not shown) and executing the programs.

[0041] Furthermore, some or all of the processing sections 110 to 123 may be configured by other servers (external servers), and a stream viewing analysis system may be realized by distributed processing.

[0042] Next, the process of the commodity trading system 100 according to the present embodiment will be described with reference to FIGS.

[0043] With reference to FIG. 2, a process will be described in which a first user 10A (person A) posts an image including a product on an SNS.

[0044] First, a first user 10A (Mr. A) registers in advance as a user in the product buying and selling system 100 and posts an image including a product on the SNS (STEP 10 / FIG. 2).

[0045] At this time, the first user 10A (Mr. A) inputs information about the product included in the posted image using keywords.

[0046] As keywords relating to products, for example, free keywords including brand names, product names, product numbers, model numbers, and characteristics and conditions such as color and shape can be input.

[0047] In the product buying and selling system 100, when an image including a product is posted, the posting acceptance unit 110 accepts the image together with a keyword (STEP 110 / FIG. 2), and the product identification unit 111 identifies the product included in the image from the keyword (STEP 111 / FIG. 2).

[0048] Then, the product buying and selling system 100 configures the product selection unit 112 so that the product specified in STEP 111 can be selected in the image received in STEP 110 (STEP 112 / FIG. 2).

[0049] Here, when a single image contains a plurality of products, it is preferable to configure the image so that the products are associated with the product positions on the image and the products at those positions can be selected.

[0050] The images posted in this manner and information about products and other items related to those images are registered in user registration section 113, including the affiliate fink, as shown diagrammatically in step 1 of Figure 4, and become viewable by other users, such as second user 10B (Mr. B) (STEP 113 / Figure 2).

[0051] Next, with reference to FIG. 3, a process in which a second user 10B (Mr. B) selects and purchases a product from a posted image will be described.

[0052] The product buying and selling system 100 transmits product information related to the desired product information about which the second user 10B (Mr. B) is interested and about which the user wishes to obtain product information, which was specified in advance when the second user 10B (Mr. B) registered as a user and which is stored in the user registration unit 113 (STEP 115 / Figure 3).

[0053] At this time, advertisements related to the browsing history or search keywords of the second user 10B (Mr. B) may be added to the product information and sent for advertisement display. In this case, the sponsor site 20 that pays the advertisement fee for the advertisement may be given priority in displaying the advertisement.

[0054] The second user 10B (Mr. B) who has received the related product information browses the related product information (STEP 15 / FIG. 3), as shown diagrammatically in step 2 of FIG. 4, and, for example, if he finds an image that interests him, he browses the image (STEP 116 / FIG. 3).

[0055] Furthermore, if a second user 10B (Mr. B) is interested in a product contained in a catchy image, the product is selected (STEP 117 / FIG. 3) by tapping on the image (STEP 17 / FIG. 3), as shown diagrammatically in step 2 of FIG. 4.

[0056] When a product is selected in STEP 117, the product buying and selling system 100 causes the price list creation unit 121 to refer to the sponsor site DB 123 for that product and create a price list that allows comparison of sales prices of multiple sites that handle that product (STEP 120 / FIG. 3).

[0057] Here, when a second user 10B (Mr. B) who has viewed the price list taps on a site from among multiple purchasing sites to decide on the site from which to make a purchase, as shown diagrammatically in step 2 of Figure 4 (STEP 121 / Figure 3), the product buying and selling system 100 links the second user 10B (Mr. B) to that site, and the product purchasing process is executed at the sponsor site 20 (STEP 20 / Figure 3).

[0058] Then, when the sponsor site 20 completes the product purchase process in STEP 20, the product buying and selling system 100 causes the affiliate management unit 122 to award the affiliate commission to the first user 10A (Mr. A) identified by the affiliate link (STEP 122 / FIG. 3).

[0059] In this case, the timing at which the affiliate commission is awarded is not limited to immediately after the completion of the purchase process of the product in STEP 20. For example, the affiliate commission process may be executed several days after the purchase process of the product in STEP 20 is completed, such as after the purchased product arrives at the second user 10B (Mr. B).

[0060] In addition, the affiliate commission paid by the sponsor site 20 need not necessarily be given entirely to the first user 10A (Mr. A), but may be configured so that a portion of the commission is given to the product buying and selling system 100 and the remainder is given to the first user 10A (Mr. A).

[0061] As a result, as shown diagrammatically in step 4 of FIG. 4, a reward is given to the first user 10A who posted the image that prompted the purchase.

[0062] As described in detail above, according to the product buying and selling system 100 of this embodiment, it is possible to target all products contained in an image posted on an SNS through a realistic image, and viewers can compare prices. Furthermore, even if a purchase is made after comparing prices, affiliate commission can be returned to the poster.

[0063] In the present embodiment, a case has been described in which a product contained in a posted image is identified using a registered keyword, but the present invention is not limited to this.

[0064] For example, instead of or in addition to registering and matching keywords, a learning model may be constructed that has been trained in advance on product images, and the product contained in an image posted by a first user 10A (including an image that has been pre-processed to cut out the product portion from the image) may be referenced by the learning model to identify the product contained in the image. [Explanation of symbols]

[0065] 10. User (User terminal) , 10A…First user ( User terminal of the first user ), 10B…second user ( User terminal of the second user ), 20...sponsor site, 100...product buying and selling system, 110...post reception section, 111...product identification section, 112...product selection section, 113...user registration section, 120...sponsor site reception section, 121...price list creation section, 122...affiliate management section, 123...sponsor site.

Claims

1. A product buying and selling system configured so that a second user who has viewed an image posted by a first user via a user terminal of the first user can purchase a product included in the image via a user terminal of the second user, a posting receiving unit that receives posting of the image from the first user via a user terminal of the first user; a product identification unit that identifies a product included in the image posted by the first user and accepted by the posting acceptance unit; a product selection unit that configures the product identified by the product identification unit to be selectable from the image; a price list creation unit that creates a price list of purchasing sites for the selected product when the second user views the image posted by the first user via the user terminal of the second user and selects a product included in the image configured to be selectable by the product selection unit; and an affiliate management unit that, when a purchase is made by the second user through a user terminal of the second user at a purchasing site selected from the price list creation unit, gives a reward to the first user who posted the image that triggered the purchase; A commodity buying and selling system comprising:

2. 2. The commodity trading system according to claim 1, a user registration unit that accepts registration of the first user and the second user, The user registration unit a desired product information registration unit that receives desired product information about which the user wishes to obtain product information; a posted image storage unit that stores images posted to the posting reception unit; a posted product list storage unit that stores a list of products identified by the product identification unit from the image stored in the posted image storage unit; A commodity buying and selling system comprising:

3. 2. The commodity trading system according to claim 1, A product buying and selling system, characterized in that the price list creation unit creates the price list based on the selling prices of purchasing sites registered in a sponsor site reception unit that accepts registration of purchasing sites that sell the products.

4. 2. The commodity trading system according to claim 1, The posting reception unit receives a keyword for a product included in the image together with the image, The product identification unit identifies a product included in the image from the keyword accepted by the posting acceptance unit.

5. 2. The commodity trading system according to claim 1, A product buying and selling system characterized in that the product identification unit identifies the product contained in the image by referring to a learning model that has been trained in advance on the image of the product.

6. 6. The commodity buying and selling system according to claim 1, A product buying and selling system characterized in that the product buying and selling system is built on a social networking service.

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