Information Processing System

Abstract

To provide an information processing system for reducing time and effort for switching an image of a product.SOLUTION: In an electronic commerce system 1 that is an information processing system, an EC server 10 generates display information for displaying a plurality of images related to a product on a display terminal (a user terminal 20) while switching the images one by one, and outputs the generated display information to the display terminal. When a first condition is satisfied in a state in which one of the plurality of images is an image being displayed by the output display information, the display terminal executes first switching processing in which display is switched to other image related to the same product as the image being displayed. When a second condition is satisfied in the state, the display terminal executes second switching processing for switching to display of an image related to a product different from the image being displayed.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an information processing system. [Background technology]

[0002] Patent document 1 discloses a technology for displaying information showing a list of products including information on products that have been registered as favorites by a user in a first e-commerce service and information on products that have been registered as favorites by the user in a second e-commerce service. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2020-126546 A Summary of the Invention [Problem to be solved by the invention]

[0004] When displaying an image (such as an appearance image and a price image) of a product selected from a list of products, as in the technology of Patent Document 1, it is necessary to switch between the displayed product by going back and forth between the list and the image of each product, which is quite time-consuming.

[0005] In view of the above circumstances, the present invention aims to reduce the effort required for switching images of commercial materials. [Means for solving the problem]

[0006] (1) According to one aspect of the present invention, an information processing system is provided. In a generating step in the information processing system, display information for displaying a plurality of images relating to a commercial item on a display terminal while switching between them one by one is generated. In an outputting step, the generated display information is output to the display terminal. In the display terminal, when a first condition is satisfied in a state in which one image of the plurality of images is the displayed image according to the output display information, a first switching process is executed to switch the display to another image relating to the same commercial item as the displayed image, and when a second condition is satisfied in this state, a second switching process is executed to switch the display to an image relating to a commercial item different from the displayed image.

[0007] According to this aspect, the effort required for switching images of commercial materials can be reduced. [Brief description of the drawings]

[0008] [Figure 1] 1 is a diagram showing the overall configuration of an electronic commerce system 1. FIG. [Diagram 2] FIG. 2 is a diagram illustrating a hardware configuration of an EC server 10. [Diagram 3] FIG. 2 is a diagram showing a hardware configuration of a user terminal 20. [Figure 4] FIG. 2 is a diagram illustrating the functional configuration of a control unit 11 and a control unit 21. [Diagram 5] FIG. 11 is an activity diagram showing an example of a presentation process. [Figure 6] FIG. 2 is a diagram showing an example of the external appearance of a user terminal 20. [Figure 7] FIG. 13 is a diagram showing an example of switching of an EC image. [Figure 8] FIG. 13 is a diagram showing another example of switching of an EC image. [Figure 9] FIG. 13 is a diagram showing an overall view of EC image switching. [Figure 10] FIG. 13 is a diagram showing an example of a display in which a commercial material information image is superimposed. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described with reference to the drawings. Various characteristic features shown in the following embodiments can be combined with each other.

[0010] Incidentally, the program for realizing the software appearing in this embodiment may be provided as a non-transitory computer-readable recording medium, or may be provided so as to be downloadable from an external server, or may be provided so that the program is started on an external computer and its functions are realized on a client terminal (so-called cloud computing).

[0011] In addition, in this embodiment, the term "unit" may include, for example, a combination of hardware resources implemented by a circuit in the broad sense and software information processing that can be specifically realized by these hardware resources. In addition, in this embodiment, various information is handled, and this information is represented, for example, by physical values ​​of signal values ​​representing voltage and current, high and low signal values ​​as a binary bit collection consisting of 0 or 1, or quantum superposition (so-called quantum bits), and communication and calculation can be performed on the circuit in the broad sense.

[0012] In addition, a circuit in the broad sense is a circuit realized by at least appropriately combining a circuit, circuitry, a processor, a memory, etc. In other words, it includes an application specific integrated circuit (ASIC), a programmable logic device (e.g., a simple programmable logic device (SPLD), a complex programmable logic device (CPLD), and a field programmable gate array (FPGA)), etc.

[0013] 1. Hardware Configuration In this section, the hardware configuration of the product sales support system according to this embodiment will be described.

[0014] FIG. 1 is a diagram showing the overall configuration of an electronic commerce system 1. The electronic commerce system 1 is an information processing system that executes processes for selling commercial materials through electronic commerce. The electronic commerce system 1 includes a communication line 2, an EC server 10 (EC: Electronic Commerce), and a user terminal 20. The communication line 2 includes the Internet, etc., and mediates communications between devices connected to the communication line. The EC server 10 is connected to the communication line 2 via a wired connection, and the user terminal 20 is connected to the communication line 2 wirelessly.

[0015] The EC server 10 is an information processing device that executes processing for providing an EC site that sells merchandise through electronic commerce. The merchandise sold on the EC site may be anything that can be traded through electronic commerce, such as clothing and other goods, real estate, travel, electronic merchandise, or various services. The user terminal 20 is a terminal used by a user who uses the EC site, such as a smartphone. The EC server 10 and the user terminal 20 work together to provide information on merchandise to the user, and execute electronic commerce processing for the user to purchase the merchandise selected by viewing the provided information.

[0016] 2 is a diagram showing a hardware configuration of the EC server 10. The EC server 10 includes a control unit 11, a storage unit 12, a communication unit 13, and a bus 14. The bus 14 electrically connects the various units included in the EC server 10. Note that the EC server 10 includes a hardware configuration similar to that of the EC server 10, although the performance and detailed specifications may differ.

[0017] (Control unit 11) The control unit 11 is, for example, a central processing unit (CPU) not shown. The control unit 11 realizes various functions related to the electronic commerce system 1 by reading out a predetermined program stored in the storage unit 12. That is, information processing by software stored in the storage unit 12 can be specifically realized by the control unit 11, which is an example of hardware, and executed as each functional unit included in the control unit 11. These will be described in more detail in the next section. Note that the control unit 11 is not limited to being single, and may be implemented with multiple control units 11 for each function. Also, a combination of these may be used.

[0018] (Storage unit 12) The storage unit 12 stores various information defined by the above description. This can be implemented, for example, as a storage device such as a solid state drive (SSD) that stores various programs and the like related to the electronic commerce system 1 executed by the control unit 11, or as a memory such as a random access memory (RAM) that stores temporarily required information (arguments, arrays, etc.) related to the program operations. The storage unit 12 stores various programs, variables, etc. related to the electronic commerce system 1 executed by the control unit 11.

[0019] (Communications Department 13) The communication unit 13 is configured to be able to transmit various electrical signals from the EC server 10 to external components. The communication unit 13 is also configured to be able to receive various electrical signals from the external components to the EC server 10. More preferably, the communication unit 13 has a network communication function, which allows various information to be communicated between the EC server 10 and external devices via the communication line 2.

[0020] 3 is a diagram showing a hardware configuration of the user terminal 20. The user terminal 20 includes a control unit 21, a storage unit 22, a communication unit 23, an input unit 24, a display unit 25, and a bus 26. The bus 26 electrically connects the various units included in the user terminal 20.

[0021] (Input section 24) The input unit 24 has buttons, a touch screen, and the like, and accepts input from the user. (Display section 25) The display unit 25 has a display or the like and displays an image on a display surface. In this embodiment, the display unit 25 is included in a touch screen of the input unit 24. The display unit 25 displays, for example, a product page written in HTML (Hypertext Markup Language) or the like by a browser or an application.

[0022] 2. Functional configuration In this section, the functional configuration of this embodiment will be described. As described above, information processing by software stored in the storage unit 12 is specifically realized by the control unit 11, which is an example of hardware, so that each functional unit included in the control unit 11 can be executed. Also, information processing by software stored in the storage unit 22 is specifically realized by the control unit 21, which is an example of hardware, so that each functional unit included in the control unit 21 can be executed.

[0023] 4 is a diagram showing functional configurations of the control unit 11 and the control unit 21. The control unit 11 includes a product storage unit 111, a product identification unit 112, a product acquisition unit 113, a display generation unit 114, a display output unit 115, a payment processing unit 116, and an order processing unit 117. The control unit 21 includes a display storage unit 211, a product display unit 212, an operation reception unit 213, a payment processing unit 214, and an order processing unit 215.

[0024] The product storage unit 111 stores information about products sold on the EC site (hereinafter referred to as "product-related information"). The product-related information includes a product image showing the appearance of the product, and a product information image showing information about the product, such as the name of the product. The product identification unit 112 identifies the product to be displayed on the user terminal 20. The product acquisition unit 113 acquires product-related information about the product identified by the product identification unit 112. The product acquisition unit 113 may acquire product-related information stored in the product storage unit 111, or may acquire product-related information stored in an external device.

[0025] The display generation unit 114 generates display information for displaying the product-related information acquired by the product acquisition unit 113 on the user terminal 20. The display information is, for example, a style sheet. A style sheet (CSS: Cascading Style Sheets) is information that defines the design of a web page displayed by the user terminal 20. The design here includes designs such as the arrangement, size, color, and pattern of images, videos, text, backgrounds, etc. Note that the display information may be image information that includes all of these objects such as images to be displayed. The display output unit 115 outputs the display information generated by the display generation unit 114 to the user terminal 20.

[0026] The display memory unit 211 of the user terminal 20 stores the display information output from the EC server 10. The product display unit 212 displays the product-related information based on the display information stored in the display memory unit 211. In this embodiment, the product display unit 212 displays the product-related information using a browser function. The operation reception unit 213 receives operations by the user. When an operation to pay for the product indicated by the displayed product-related information is received, the payment processing unit 116 and the payment processing unit 214 work together to execute a payment process for the payment. When the product is a commodity, the order processing unit 117 and the order processing unit 215 work together to execute an order process that receives an order for the purchased product and arranges for transportation, etc.

[0027] 3. Information Processing In this section, information processing according to the present embodiment will be described. The electronic commerce system 1 executes a presentation process for presenting product-related information to a user, and the above-mentioned payment process and order process.

[0028] 5 is an activity diagram showing an example of the presentation process. The presentation process is started, for example, when a user performs an operation to access an EC site on the user terminal 20. First, the user terminal 20 receives the access operation at A10 via the operation receiving unit 213, and transmits request data requesting display information of the EC site to the EC server 10 via the product display unit 212. Upon receiving the request data, the EC server 10 first identifies a product to be displayed on the user terminal 20 via the product identification unit 112 at A11.

[0029] In this embodiment, the order in which products sold on the EC site are displayed is predetermined. This display order is determined, for example, by a provider of the product or a provider of a product image. In A11, the product identification unit 112 identifies the product determined to be the first in the display order as the product to be displayed on the user terminal 20. Then, the EC server 10 acquires product-related information related to the identified product by the product acquisition unit 113, and generates display information for displaying the acquired product-related information by the display generation unit 114. Details of the display information generated in A11 will be described with reference to the following figures.

[0030] FIG. 6 is a diagram showing an example of the appearance of the user terminal 20. The user terminal 20 is a display terminal having a display surface 27 for displaying images. In the example of FIG. 6, the user terminal 20 displays a browser image on the display surface 27. When the browser is displayed, the display surface 27 is divided into a first area 271, a second area 272, and a third area 273. In the first area 271, an image showing the state of the smartphone, such as the radio wave state and the remaining battery level, is displayed. In the second area 272, an image of a web page is displayed. In the third area 273, an image for operating the browser, such as an input field for a uniform resource locator (URL), is displayed.

[0031] In the example of FIG. 6, the display generation unit 114 generates display information for displaying the EC image G11 shown in the second area 272. The EC image G11 is an image showing a webpage. In this embodiment, the EC image G11 is an image of the same shape and size as the second area 272, and the entire EC image G11 is displayed in the second area 272 without scrolling. The EC image G11 includes an EC operation image B1, a product image C11, and a basic information image D1. All of these are images acquired as product-related information related to the product M1.

[0032] The EC operation image B1 includes a purchase button B11 and a cart button B12. The purchase button B11 is an operation image that accepts an operation to add a displayed product to the cart. The cart button B12 is an operation image that accepts an operation to display a cart image showing a list of products added to the cart. The product image C11 is one of the images included in the first product image group C1, which is a plurality of images related to the product M1, and is an image that shows the overall appearance of the product M1. The basic information image D1 is an image that shows basic information about the product M1. The basic information is, for example, information such as the product name, price, size, and color of the product M1.

[0033] The display generation unit 114 generates display information for displaying the first product image group C1 in A11. The display information of the first product image group C1 is information for displaying the multiple product images included in the first product image group C1 on the user terminal 20 while switching between them one by one. All of these multiple product images are images related to the product M1. The display output unit 115 functions as an output unit that outputs the display information generated by the display generation unit 114 to the user terminal 20.

[0034] At A12, the user terminal 20 first stores the output display information in the display storage unit 211. Then, the user terminal 20 displays the main image included in the first product image group C1 by the product display unit 212 based on the stored display information. In the first product image group C1, as described above, the order in which a plurality of images are displayed (display order) is determined in advance. The image numbered 1 in the display order is called the main image, and the images numbered 2 and onward are called sub-images. The main image is, for example, a representative image that represents the overall appearance of the product M1.

[0035] At A13, the user terminal 20 receives a display switching operation for switching the display of the commercial material image via the operation receiving unit 213. When a horizontal swipe operation is received, at A14, the user terminal 20 displays, via the commercial material display unit 212, an image associated with the currently displayed image in the order adjacent to the images included in the first commercial material image group C1.

[0036] In this embodiment, when a left swipe is received, the product display unit 212 displays the image that is one step below in the display order (if the image being displayed is second in the display order, the image that is third in the display order). When a right swipe is received, the product display unit 212 displays the image that is one step above in the display order (if the image being displayed is second in the display order, the image that is first in the display order). A left swipe is an operation of sliding a finger, a touch pen, or the like that is in contact with the touch screen to the left, and a right swipe is an operation of sliding a finger, or the like that is in contact with the touch screen to the right.

[0037] FIG. 7 is a diagram showing an example of switching of EC images. The EC image G11 shown in FIG. 6 is shown on the far left of FIG. 7. When a left swipe is performed while the EC image G11 is displayed, the product display unit 212 switches the image to be displayed to the EC image G12 shown in the center of FIG. 7. The EC image G12 includes an EC operation image B1, a product image C12, and a basic information image D1. The EC operation image B1 and the basic information image D1 are the same images as those included in the EC image G11. The product image C12 is an image showing a part M11 (a jacket in the example of FIG. 7) of the product M1 (clothing in the example of FIG. 7).

[0038] When a left swipe is performed while EC image G12 is displayed, the product display unit 212 switches the image to be displayed to EC image G13 shown at the rightmost side of Fig. 7. EC image G13 includes EC operation image B1, product image C12, and basic information image D1. EC operation image B1 and basic information image D1 are the same images included in EC image G11. Product image C13 is an image showing a part M12 of product M1 (a skirt in the example of Fig. 7).

[0039] When a right swipe is performed while EC image G13 is displayed, the product display unit 212 switches the image to be displayed to EC image G12. When a right swipe is performed while EC image G12 is displayed, the product display unit 212 switches the image to be displayed to EC image G11. In the product M1, the product images C11, C12, and C13 are associated in the order of number 1, number 2, and number 3, respectively. In FIG. 7, the first three product images are shown, but the fourth and subsequent product images are also associated in order.

[0040] In this way, the display generation unit 114 functions as a generation unit that generates display information for switching between a plurality of images relating to a product, i.e., a plurality of product images (hereinafter referred to as a "product image group") one by one, and displaying the images on the user terminal 20. The display generation unit 114 also generates, as display information, information indicating the association between the above-mentioned product images and the order in which they are displayed.

[0041] By generating such display information, when a first condition is satisfied in a state in which one of the multiple images included in the first product image group C1 is the currently displayed image based on the display information output from the EC server 10 on the user terminal 20, a first switching process is executed by the product display unit 212 to switch the display to another image relating to the same product M1 as the currently displayed image.

[0042] The first condition is satisfied when a horizontal swipe is performed. The first condition further includes a first condition A and a first condition B. The first condition A is satisfied when a left swipe is performed, and the first condition B is satisfied when a right swipe is performed. In the example of FIG. 7, when the first condition A is satisfied (when a left swipe is performed), the product display unit 212 performs a first switching process of switching the display to the product image one step lower in the display order (a switching process from product image C11 to product image C12, a switching process from product image C12 to product image C13).

[0043] Furthermore, when the first condition B is satisfied (when a right swipe is performed), the product display unit 212 performs a first switching process to switch the display to the product image one step above in the display order (switching process from product image C13 to product image C12, switching process from product image C12 to product image C11). In this way, in A14, depending on the image being displayed and the condition being satisfied, there are cases where the image is switched to a sub image or a main image. After performing the operation of A14, the user terminal 20 returns to A13 and performs the operation (accepting a display switching operation).

[0044] The product display unit 212 may switch images by connecting and sliding the image before and after the switch, or may switch images while performing various effects, such as making the image after the switch appear from under the image before the switch like turning the page of a book. However, as shown in Fig. 7, when a horizontal swipe is performed, the product image switches but the basic information image D1 does not switch. The product display unit 212 continues to display the basic information image D1 while keeping it stationary, even while the product image moves due to the swipe.

[0045] In this way, the display generation unit 114 generates, as display information, information for displaying a commercial material information image showing information about the same commercial material as one image (the image to be displayed, hereinafter referred to as the "display target image") among a plurality of images related to the commercial material on the user terminal 20 at the same time as the display target image. The commercial material information image is an example of the "first information image" of the present invention. By outputting the display information generated in this way, when an image related to the same commercial material is displayed as the display target image on the user terminal 20, the commercial material information image for that commercial material is always displayed.

[0046] According to this embodiment, certain information related to a commercial material, such as the above-mentioned product name, price, size, color, etc., can be always viewed. Note that, in the example of Fig. 7, the display generation unit 114 generates display information that displays a commercial material image and a commercial material information image in a superimposed manner, but it may generate display information that displays a commercial material image and a commercial material information image in separate display areas. By generating display information that simultaneously displays a commercial material image and a commercial material information image, the display generation unit 114 can convey that the information shown by the commercial material information image is information related to the commercial material shown by the commercial material image.

[0047] When a vertical swipe operation is accepted at A13, the operation accepting unit 213 of the user terminal 20 transmits, as operation data to the EC server 10, identification information for identifying the displayed product image and information indicating the swipe direction (up or down). Here, an up swipe is an operation of sliding a finger or the like in contact with the touch screen upward, and a down swipe is an operation of sliding a finger or the like in contact with the touch screen downward. In the example of FIG. 5, it is assumed that an up swipe operation is accepted. In this case, when the EC server 10 receives the operation data, at A21, the product identifying unit 112 identifies a product to be displayed on the user terminal 20.

[0048] The product identification unit 112 identifies the product M2, which is next in the display order after the product M1 in A21, as the product to be displayed on the user terminal 20. Then, the EC server 10 causes the product acquisition unit 113 to acquire product-related information related to the identified product M2, and causes the display generation unit 114 to generate display information for displaying the acquired product-related information. Specifically, the display generation unit 114 generates display information for displaying a second product image group C2, which is a plurality of images related to the product M2.

[0049] After A21, A22, A23, and A24 perform the same operations as A12, A13, and A14 performed in the case of the first product image group C1. In A23, both an up swipe and a down swipe are accepted. When a down swipe operation is accepted in A23, the EC server 10 returns to A11 and performs an operation (generation of display information for the first product image group C1). When an up swipe operation is accepted in A23, the EC server 10 generates, in A31, display information for displaying a third product image group C3, which is a plurality of images related to the product M3, by the display generation unit 114.

[0050] In the electronic commerce system 1, product images of a plurality of products are displayed, and the order in which each product is displayed (display order) is determined. In this embodiment, the display order of product M1 is determined as 1, the display order of product M2 is determined as 2, the display order of product M3 is determined as 3, and the display order of product Mn is determined as n (n is a natural number). This display order is determined, for example, by the provider of the product or the provider of the product image. In this embodiment, when the received operation data indicates an up swipe, the display generation unit 114 generates display information for displaying the product image of the product one position lower in the display order, and when the operation data indicates a down swipe, generates display information for displaying the product image of the product one position higher in the display order.

[0051] FIG. 8 is a diagram showing another example of switching of EC images. The EC image G11 shown in FIG. 6 is shown at the top of FIG. 8. When an up swipe is performed while the EC image G11 is displayed, the product display unit 212 switches the image to be displayed to the EC image G21 shown in the center of FIG. 8. The EC image G21 includes an EC operation image B1, a product image C21 related to the product M2, and a basic information image D2. The EC operation image B1 is the same image as that included in the EC image G11 shown in FIG. 6. The product image C21 is a main image of the product M2. The basic information image D2 is an image showing basic information of the product M2.

[0052] When an upward swipe is performed while the EC image G21 is being displayed, the product display unit 212 switches the image to be displayed to the EC image G31 shown at the bottom of Fig. 8. The EC image G31 includes an EC operation image B1, a product image C31 related to the product M3, and a basic information image D3. The EC operation image B1 is the same image as that included in the EC image G11 shown in Fig. 6. The product image C31 is the main image of the product M3. The basic information image D3 is an image showing basic information about the product M3.

[0053] In this case, the display generation unit 114 also functions as a generation unit that generates display information for displaying a plurality of images relating to the product (a plurality of images relating to the products M1, M2, and M3 in the example of FIG. 8) on the user terminal 20 while switching between them one by one. The display generation unit 114 also generates, as display information, information indicating the association between the above-mentioned product images and the order in which they are displayed.

[0054] By generating such display information, when the second condition is satisfied in a state in which one image (e.g., product image C11) of multiple images relating to a product is currently being displayed based on the display information output from the EC server 10 on the user terminal 20, a second switching process is executed in which the display is switched to an image (e.g., product image C21) relating to a product (e.g., product M2) different from the product (e.g., product M1) indicated by the currently displayed image.

[0055] The second condition is satisfied when a vertical swipe is performed. The second condition further includes a second condition A and a second condition B. The second condition A is satisfied when an upward swipe is performed, and the second condition B is satisfied when a downward swipe is performed. When an upward swipe is performed, as described above, the display generating unit 114 generates display information for displaying the product image of the product one step below in the display order. Therefore, in the example of FIG. 8, when an upward swipe is performed and the second condition A is satisfied, the product display unit 212 performs a switching process from the product image C11 to the product image C21 and a switching process from the product image C21 to the product image C31, which are processes for switching the display to the product image of the product one step below in the display order, as the second switching process.

[0056] Furthermore, when a downward swipe is performed, as described above, the display generation unit 114 generates display information for displaying the commercial material image of the commercial material one position up in the display order. Therefore, in the example of Fig. 8, when a downward swipe is performed and the second condition B is satisfied, the commercial material display unit 212 performs a switching process from commercial material image C31 to commercial material image C21 and a switching process from commercial material image C21 to commercial material image C11, which are processes for switching the display to the commercial material image of the commercial material one position up in the display order, as the second switching process.

[0057] 5, since the product M1 is number 1 in the display order and there is no product earlier in the display order, the second switching process is not performed while the product image C11 showing the product M1 is being displayed even if the second condition B is satisfied. Also, even if the image being displayed is not the main image but a sub-image of the product M2, for example, the product display unit 212 performs the second switching process of switching the display to the product image of the product one position lower in the display order when the second condition A is satisfied, and performs the second switching process of switching the display to the product image of the product one position higher in the display order when the second condition B is satisfied.

[0058] FIG. 9 is a diagram showing an overall picture of switching of EC images. In FIG. 9, the relationship before and after switching in the first product image group C1, the second product image group C2, the third product image group C3, and the fourth product image group C4, each of which includes a plurality of images related to products M1, M2, M3, and M4, is indicated by arrows. In each product image group, the main image is shown on the far left, and the sub-images are displayed to the right of the main image in order of display. In the first switching process, the main image and the sub-image of each product image group are switched between the product image one item up in the display order in the case of a right swipe, and are switched between the product image one item down in the display order in the case of a left swipe.

[0059] Furthermore, the product image included in the n-th product image group is switched to the main image of the (n-1)th product image group by the second switching process in the case of a downward swipe, and is switched to the main image of the (n+1)th product image group in the case of an upward swipe. In this way, when the product is switched by the second switching process, the display generation unit 114 generates display information for displaying the product image after the switch as the main image, even if the product image before the switch was a sub-image.

[0060] The product display unit 212 may also switch images by sliding or the like in the second switching process, as in the first switching process. In the case of a horizontal swipe, as described above, the product display unit 212 switches the product image but does not switch the product information image such as the basic information image D1, but in the case of a vertical swipe, the product to be displayed changes, so the product information image is also switched. In addition, in the case of a horizontal swipe or a vertical swipe, that is, in the case of either the first condition or the second condition being satisfied, the product display unit 212 continues to display the EC operation image B1 without moving it. According to this embodiment, the user can purchase a product with the same operation feeling regardless of which product image of the main image or the sub-image is displayed.

[0061] Furthermore, the display generation unit 114 generates, as display information, information for displaying on the display terminal a product information image showing information about the same product as the product shown in the above-mentioned display target image (one image of the multiple images related to the product). The product information image in this case is an example of the "second information image" of the present invention. By outputting the display information generated in this way, when the third condition is satisfied in the state in which the display target image is displayed in the user terminal 20, the display is switched to one in which the product information image for the display target image is superimposed on the display target image. The third condition is satisfied, for example, when an operation of tapping on a basic information image of the product shown in the display target image is performed.

[0062] Fig. 10 is a diagram showing an example of a display in which a product information image is superimposed. In Fig. 10(a), the EC operation image B1, product image C11, and basic information image D1 shown in Fig. 6 are displayed in the second area 272 of the display surface 27. When an operation of tapping the basic information image D1 is accepted in this state, the product display unit 212 determines that the third condition is satisfied, and displays the detailed information image E1 as shown in Fig. 10(b). The detailed information image E1 is an image showing detailed information about the product M1 shown by the product image C11. The detailed information includes information about the material of the product M1, information about the designer, information about the retailer, and the like.

[0063] For example, the product display unit 212 displays the detailed information image E1 by sliding it upward from the bottom end of the second region 272. When the product display unit 212 receives an operation of tapping the displayed detailed information image E1, it slides the detailed information image E1 downward to end the display. By displaying the detailed information image E1 superimposed on the product image C11 in this manner, the amount of information related to the product can be increased compared to a case where the product information image is displayed without being superimposed on the product image C11.

[0064] When a horizontal or vertical slide operation is received while the detailed information image E1 is displayed, the product display unit 212 executes the first switching process or the second switching process while keeping the detailed information image E1 displayed. At that time, the product display unit 212 may not display a detailed information image on the product image after the switching, or may display from the beginning a detailed information image related to the product indicated by the product image after the switching.

[0065] In this embodiment, the basic information image D1 is also displayed superimposed on the product image C11, but since the basic information image D1 is always displayed, if a lot of information is included, the image becomes large and the product M1 is always hidden. In contrast, the detailed information image E1 is only displayed when the third condition is satisfied, so even if a lot of information is included, it does not normally hide the product M1 and does not get in the way. In addition, the product display unit 212 displays the detailed information image E1 without superimposing it on the EC operation image B1. This makes it possible to perform purchase operations even while viewing the detailed information image E1.

[0066] As described above, in this embodiment, a plurality of images relating to a product are displayed on the user terminal 20 while being switched one by one. For example, on an EC site where a product to be displayed is selected from a list of thumbnail images representing the product, after viewing an image of each product, the user must go back to the list once to display the image of the next product, which is time consuming. In the electronic commerce system 1, the image of the next product can be displayed while being switched one after another, which reduces the time required for switching images of the product compared to when the image is displayed via a list of products.

[0067] At A41 shown in Fig. 5, the user terminal 20 displays a product image and an EC operation image B1 relating to one of the products using the product display unit 212. Next, at A42, the user terminal 20 uses the operation reception unit 213 to receive an operation on the EC operation image B1 as an operation for purchasing the product for which the product image is being displayed. Then, at A43, the payment processing unit 116 and order processing unit 117 of the EC server 10 and the payment processing unit 214 and order processing unit 215 of the user terminal 20 cooperate to execute payment processing and order processing. In this way, the user can perform operations to purchase the product regardless of which product image is being displayed.

[0068] <Other embodiments> (1) Dynamic display order changes In the embodiment, the display order of the commercial material images is determined in advance, but the display order of the commercial material images may change dynamically according to the user's behavior. In this case, the commercial material identification unit 112 functions as an identification unit that identifies a commercial material for which display information is to be generated, based on a history of operations received when a display target image (commercial material image) is displayed on the user terminal 20. This history of operations is information that represents the user's behavior when the commercial material image is displayed.

[0069] The product identification unit 112 first calculates points for a product in which a product image is displayed according to an operation accepted while the product image is displayed. For example, for a product in which a product image is displayed, the product identification unit 112 calculates a higher point the longer the time required from accepting an operation to display the product image to accepting an operation to switch to displaying another product image is, for example. In addition, the product identification unit 112 calculates a predetermined basic point for a product in which a product image is displayed when an operation to display a detailed information image of the product is accepted, and adds a higher point to the basic point the longer the time the detailed information image is displayed.

[0070] Furthermore, the product identification unit 112 calculates a predetermined basic point for a product for which a product image is displayed when an operation to add the product to the cart is received, and adds a predetermined additional point to the basic point when an operation to confirm the purchase is received. The product identification unit 112 determines the total value of the points calculated as above for each product as an interest point that indicates the level of interest of the user in the product.

[0071] Here, in the electronic commerce system 1, it is assumed that the characteristics of each product are tagged (stored in association with the product). The product identification unit 112 changes the display order of a product that has a common characteristic with a product having a large calculated interest point to a higher position. The product identification unit 112 calculates the ranking point of the second product by multiplying the number of common attributes between the first product and the second product, for which the interest points have been calculated, by the interest points.

[0072] The product identification unit 112 changes the display order of a product to a higher order for a product with a larger calculated ranking point. Based on the changed display order, the product identification unit 112 identifies, for example, a product that is next in the display order to the product indicated by the currently displayed product image, as the product for which display information is to be generated. The display generation unit 114 generates display information for the product identified by the product identification unit 112 in this manner. According to this embodiment, the order of products to be displayed can be changed for each user.

[0073] The method of identifying a commodity is not limited to the above method. For example, the commodity identification unit 112 may increase the ranking points of a commodity that has a common characteristic with a commodity whose commodity image has been displayed for a short time, and change the display order to a higher position. The commodity identification unit 112 may also identify a user's preference based on the history of displayed images using a well-known technique, and may increase the ranking points of a commodity that is more closely related to the identified preference, and change the display order to a higher position.

[0074] Also, in the embodiment, the product identification unit 112 identifies only one product as the product to be displayed on the user terminal 20, but may identify two or more products. The product identification unit 112, for example, identifies five products at a time as the products to be displayed on the user terminal 20. In this case, the product identification unit 112, for example, identifies five products whose product images are to be displayed next to the five products based on the history of operations accepted in a state in which the product images (main image and all sub-images) of the products that are first to third from the top in the display order are displayed among the five products.

[0075] The display generation unit 114 generates display information for the five identified products at the timing when the second switching process to the product image of the product that is fourth from the top in the display order is performed, and the display output unit 115 outputs the generated display information to the user terminal 20. In this case, the display output unit 115 outputs the display information for the product identified by the product identification unit 112 before the second condition is satisfied. Then, in the user terminal 20, the display storage unit 211 stores the output display information, and when the second condition is satisfied, the product display unit 212 switches to the display using the stored display information.

[0076] By outputting the display information in advance in this way, the speed of switching commercial material images can be improved compared to when display information is output each time a commercial material is switched. Note that the operation history used to identify the commercial material for which display information is to be generated next is not limited to the above (operation history for the commercial material that is 1st to 3rd from the top in display order). For example, it may be only the operation history for one commercial material that is 1st, 2nd, or 3rd in display order, or it may be the operation history for any two or more commercial materials.

[0077] In addition, it is not limited to using the operation history for the main image and all sub-images of one product. For example, in the example of Figure 9, the operation history for the first and third product images in the first product image group C1, the third and fourth product images in the second product image group C2, and the fifth product image in the third product image group C3 may be used. In this way, the operation history for some of the product images in the product image group of the same product may be used.

[0078] In the above example, the product identification unit 112 identifies the product for which display information will be generated next based on the operation history after the EC site is displayed, but the product identification unit 112 may identify the product for which display information will be generated next based on the operation history when the same EC site was displayed in the past by the same user. In this case, the product identification unit 112 may not identify a product for which the user has previously displayed a product image or a product that the user has previously purchased as a product for which display information will be generated. This eliminates the need for the user to view the same product multiple times.

[0079] Furthermore, the product identification unit 112 may identify a specific product, such as a consumable product, as a product for which display information is to be generated, even if the product is a product for which the user has previously displayed a product image or a product that the user has previously purchased. This makes it possible to prevent a product that the user may purchase repeatedly from not being displayed.

[0080] (2) Conditions 1, 2, and 3 In the embodiment, the first condition, the second condition, and the third condition are conditions that are satisfied when the operation of swiping up, down, left, and right and the operation of tapping the basic information image D1 are performed, but this is not limited thereto. For example, the swipe direction may be different (for example, a left swipe instead of a right swipe, a down swipe instead of an up swipe, etc.), or a diagonal swipe may be performed. In addition, each condition may be a condition that is satisfied when a single tap, a double tap, a pinch in, a pinch out, or a multi-touch operation is performed. In addition, each condition may be a condition that is satisfied when a dedicated operation image for satisfying the condition is tapped.

[0081] Moreover, each condition may be a condition that is satisfied when a specific gesture is performed by the user, or a condition that is satisfied when a specific sound is uttered. These conditions can be determined by well-known technology using a camera, a microphone, and the like provided in the user terminal 20. In short, any condition may be used as long as it is a condition that can accept a user's instruction to switch the commercial image.

[0082] (3) Product images In the embodiment, the product image group includes only product images of the same product, but it may include product images of two or more products. The two or more products may be completely different products, products with the same shape but different colors, products with different detailed specifications, etc. In this case, the display generation unit 114 generates display information so that different basic product information (inventory, price, product description, etc.) is displayed depending on the product shown, even if the product images are included in the same product image group.

[0083] (4) Second switching process The display generation unit 114 generates display information for displaying the product image after switching as the main image even if the product image before switching was a sub-image when the product is switched by the second switching process, but is not limited to this. The display generation unit 114 may generate display information for displaying the product image after switching as the sub-image even if the product image before switching was a sub-image when the product is switched by the second switching process.

[0084] The display generation unit 114 generates display information that makes the display order of the commercial material images before switching the same as the display order of the commercial material images after switching, for example. In this case, the commercial material image C11 is switched to the commercial material image C21, the commercial material image C12 is switched to the commercial material image C22, and the commercial material image C13 is switched to the commercial material image C23.

[0085] In the electronic commerce system 1, it is assumed that, even among a group of product images showing the same product, each product image is tagged with a different feature. For example, three product images from the main image are tagged with a feature of red clothing, the next three product images are tagged with a feature of blue clothing, and the next three product images are tagged with a feature of white clothing, etc. In this case, the product identification unit 112 may, for example, perform the above-mentioned calculation of interest points for each product image included in the same product image group.

[0086] Then, the product identification unit 112 changes the display order of the product image having the same characteristics as the product image having the larger calculated interest point to a higher position. Here, the product images whose display order is changed are limited to those whose display order is consecutive to the product image whose interest point is calculated. For example, when the display order of the product M1 and the product M2 are consecutive, the product identification unit 112 changes the display order of the product images C21, C22, C23, C24, ... included in the second product image group C2 for each of the product images C11, C12, C13, C14, ... included in the first product image group C1.

[0087] As a result, for example, for a user who often views product images of red products, the red product image will be displayed first for the next product, and for a user who often views product images of blue products, the blue product image will be displayed first for the next product. Also, if the product is a rented room, for a user who often views product images of floor plans, the floor plan product image will be displayed first for the next product, and for a user who often views product images of views from the rooms, the view from the rooms product image will be displayed first for the next product. In this way, by changing the display order for each product image, it is possible to make it possible to view product images that are of greatest interest to the user.

[0088] (5) Display function on the terminal In the embodiment, the product display unit 212 displays the product-related information using a function of a browser. However, the present invention is not limited to this, and the product-related information may be displayed using a function of an application dedicated to an EC site, for example.

[0089] (6) Invention categories The above-described embodiment may be an information processing method. The information processing method includes each unit of an information processing system such as the electronic commerce system 1. The above-described embodiment may be a program. The program causes a computer to execute each step of the same information processing system.

[0090] <Additional Notes> Furthermore, it may be provided in the following aspects:

[0091] (2) In the information processing system, in the generation step, information for displaying a first information image showing information relating to the same product as the one image on the display terminal simultaneously with the one image is generated as the display information, and when an image relating to the same product is displayed as the one image on the display terminal, the first information image for the product is always displayed.

[0092] According to this embodiment, it is possible to always view certain information related to the commercial material.

[0093] (3) In the information processing system, in the identification step, a product for which the display information is to be generated is identified based on a history of operations accepted when the one image is displayed on the display terminal, and in the generation step, the display information for the product identified in the identification step is generated.

[0094] According to this embodiment, the order of displayed products can be changed for each user.

[0095] (4) In the information processing system, in the output step, the display information of the product identified in the identification step is output before the second condition is satisfied, and the output display information is stored in the display terminal, and when the second condition is satisfied, the display is switched to the stored display information.

[0096] According to this aspect, the speed at which commercial images are switched can be improved.

[0097] (5) In the information processing system, in the generation step, information for superimposing a second information image showing information about the same product as the one image on the one image and displaying it on the display terminal is generated as the display information, and when a third condition is satisfied while the one image is being displayed on the display terminal, the display is switched to one in which the second information image for the one image is superimposed on the one image.

[0098] According to this embodiment, the amount of information related to the product can be increased. Of course, this is not the case. Furthermore, the above-described embodiments and modifications may be combined in any desired manner.

[0099] Finally, although various embodiments of the present invention have been described, these are presented as examples and are not intended to limit the scope of the invention. The new embodiments can be implemented in various other forms, and various omissions, substitutions, and modifications can be made without departing from the spirit of the invention. The embodiments and their modifications are within the scope and spirit of the invention, and are included in the scope of the invention and its equivalents described in the claims. [Explanation of symbols]

[0100] 1: Electronic commerce system 2: Communication lines 10:EC Server 11: Control section 20: User terminal 21: Control section 27:Display surface 111: Product storage section 112: Product Identification Department 113: Product Acquisition Department 114:Display generation section 115: Display output section 116: Payment processing unit 117: Order Processing Unit 211:Display storage section 212: Product Display Section 213: Operation reception section 214: Payment processing unit 215: Order Processing Unit

Claims

1. An information processing system, The information processing system comprises: In the generating step, definition information is generated that defines a display method of a product image showing an appearance of the product on a display terminal; The definition information is displaying the commercial material images one by one on the display terminal, and switching the commercial material image to be displayed when a user performs a switching operation; As a display method of basic information related to the commercial material, the commercial material image is displayed, and the basic information of the same commercial material as the commercial material image is displayed superimposed on the commercial material image; A display order of the product images is defined, The basic information includes one or more of the name, price, size, and color of the product; Furthermore, the switching operation includes a first switching operation and a second switching operation, When the first switching operation is performed, the display device switches to another commercial material image having a different commercial material from the commercial material image being displayed, and the basic information is switched and continues to be displayed superimposed on the new commercial material image; When the second switching operation is performed, the displayed product image is switched to another product image having the same product as the product image being displayed, and the basic information of the product having the same product as the newly displayed product image is superimposed on the product image. In the output step, the generated definition information is output to the display terminal, and the product image is displayed on the display terminal in accordance with the definition. In the changing step, the display order in the definition information is changed; Based on the level of interest of the user in the commercial material image indicated by an operation history of the commercial material image on the display terminal, the display order is changed so that the commercial material image having characteristics in common with the commercial material image having a high level of interest is placed higher; changing a display order of the product images of the same product based on the level of interest; changing a display order of the plurality of product images having different products based on the level of interest; The longer the display time of the product image indicated by the operation history, the higher the interest in the product image. Information processing system.

2. An information processing system, The information processing system comprises: In the generating step, definition information is generated that defines a display method of a product image showing an appearance of the product on a display terminal; The definition information is displaying the commercial material images one by one on the display terminal, and switching the commercial material image to be displayed when a user performs a switching operation; As a display method of basic information related to the commercial material, the commercial material image is displayed, and the basic information of the same commercial material as the commercial material image is displayed superimposed on the commercial material image; A display order of the product images is defined, The basic information includes one or more of the name, price, size, and color of the product; Furthermore, the switching operation includes a first switching operation and a second switching operation, When the first switching operation is performed, the display device switches to another commercial material image having a different commercial material from the commercial material image being displayed, and the basic information is switched and superimposed on the new commercial material image and continues to be displayed; When the second switching operation is performed, the displayed product image is switched to another product image having the same product as the product image being displayed, and the basic information of the product having the same product as the newly displayed product image is superimposed on the product image. In the output step, the generated definition information is output to the display terminal, and the product image is displayed on the display terminal in accordance with the definition. In the changing step, the display order in the definition information is changed; Based on the level of interest of the user in the commercial material image indicated by an operation history of the commercial material image on the display terminal, the display order is changed so that the commercial material image having characteristics in common with the commercial material image having a high level of interest is raised higher; changing a display order of the product images of the same product based on the level of interest; changing a display order of the product images of different products based on the level of interest; The shorter the time that has elapsed since the last display of the product image, as indicated by the operation history, the higher the interest in the product image. Information processing system.

3. An information processing system, The information processing system comprises: In the generating step, definition information is generated that defines a display method of a product image showing an appearance of the product on a display terminal; The definition information is displaying the commercial material images one by one on the display terminal, and switching the commercial material image to be displayed when a user performs a switching operation; As a display method of basic information related to the commercial material, the commercial material image is displayed, and the basic information of the same commercial material as the commercial material image is displayed superimposed on the commercial material image; A display order of the product images is defined, The basic information includes one or more of the name, price, size, and color of the product; Furthermore, the switching operation includes a first switching operation and a second switching operation, When the first switching operation is performed, the display device switches to another commercial material image having a different commercial material from the commercial material image being displayed, and the basic information is switched and superimposed on the new commercial material image and continues to be displayed; When the second switching operation is performed, the displayed product image is switched to another product image having the same product as the product image being displayed, and the basic information of the product having the same product as the newly displayed product image is superimposed on the product image. In the output step, the generated definition information is output to the display terminal, and the product image is displayed on the display terminal in accordance with the definition. In the changing step, the display order in the definition information is changed; Based on the level of interest of the user in the commercial material image indicated by an operation history of the commercial material image on the display terminal, the display order is changed so that the commercial material image having characteristics in common with the commercial material image having a high level of interest is raised higher; changing a display order of the product images of the same product based on the level of interest; changing a display order of the product images of different products based on the level of interest; The interest in the product image of a product that has an operation history of being added to the cart is higher than the interest in the product image of a product that has an operation history of being added to the cart. Information processing system.

4. An information processing system, The information processing system comprises: In the generating step, definition information is generated that defines a display method of a product image showing an appearance of the product on a display terminal; The definition information is displaying the commercial material images one by one on the display terminal, and switching the commercial material image to be displayed when a user performs a switching operation; As a display method of basic information related to the commercial material, the commercial material image is displayed, and the basic information of the same commercial material as the commercial material image is displayed superimposed on the commercial material image; A display order of the product images is defined, The basic information includes one or more of the name, price, size, and color of the product; Furthermore, the switching operation includes a first switching operation and a second switching operation, When the first switching operation is performed, the display device switches to another commercial material image having a different commercial material from the commercial material image being displayed, and the basic information is switched and superimposed on the new commercial material image and continues to be displayed; When the second switching operation is performed, the displayed product image is switched to another product image having the same product as the product image being displayed, and the basic information of the product having the same product as the newly displayed product image is superimposed on the product image. In the output step, the generated definition information is output to the display terminal, and the product image is displayed on the display terminal in accordance with the definition. In the changing step, the display order in the definition information is changed; Based on the level of interest of the user in the commercial material image indicated by an operation history of the commercial material image on the display terminal, the display order is changed so that the commercial material image having characteristics in common with the commercial material image having a high level of interest is placed higher; changing a display order of the product images of the same product based on the level of interest; changing a display order of the plurality of product images having different products based on the level of interest; The interest in the product image of a product having a purchased operation history is higher than the interest in the product image of a product having no purchased operation history. Information processing system.

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