PROGRAM, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING APPARATUS

Abstract

Ensure that promotional content for products recommended for sale is provided appropriately. [Solution] A program that causes a computer to perform the following operations: acquire product analysis information associated with each of a plurality of products and used to analyze the sales of the plurality of products; extract target products from the plurality of products whose product analysis information satisfies specified conditions based on the product analysis information; and send proposal information associated with the target products and proposing the creation of content using the target products to a target sales representative.

Description

[Technical field]

[0001] The present invention relates to a program, an information processing method, and an information processing device. [Background technology]

[0002] When selling clothes, products that suit the consumer or that the consumer is likely to like are recommended. Recommendations are made, for example, through customer service at the store or through advertisements on an e-commerce site. Patent Document 1 describes a styling providing system that recommends effective products from a stylist to a user. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 6085017 Summary of the Invention [Problem to be solved by the invention]

[0004] As described in Patent Document 1, in addition to directly acquiring the preferences of a user and analyzing and making suggestions to the user, in order to promote the sale of a certain product, content using the product is created and provided to consumers. When a salesperson creates content for introducing a product, the salesperson may have difficulty in selecting the product to use, and the product selection may be biased or inappropriate. As a result, there is a possibility that the sales promotion of the recommended product may not be carried out sufficiently.

[0005] Therefore, an object of the present invention is to provide a program, a method, and an information processing device that can appropriately provide content for promoting a product that is recommended for sale. [Means for solving the problem]

[0006] A program according to one embodiment of the present invention causes a computer to perform the following operations: acquire product analysis information associated with each of a plurality of products and used for analyzing the plurality of products for sales; extract, from the plurality of products based on the product analysis information, target products whose product analysis information satisfies predetermined conditions; and send proposal information associated with the target products and proposing the creation of content using the target products to a target sales representative.

[0007] An information processing method according to another aspect of the present invention includes acquiring product analysis information associated with each of a plurality of products and used for analyzing the plurality of products for sales; extracting, from the plurality of products based on the product analysis information, target products whose product analysis information satisfies predetermined conditions; and transmitting proposal information associated with the target products and proposing the creation of content using the target products to a target sales representative.

[0008] An information processing device according to another aspect of the present invention includes a product analysis information acquisition unit that is associated with each of a plurality of products and acquires product analysis information used for analyzing the sales of the plurality of products, a target product extraction unit that extracts, from the plurality of products based on the product analysis information, target products whose product analysis information satisfies predetermined conditions, and a proposal information sending unit that is associated with the target products and sends proposal information proposing the creation of content using the target products to a target sales representative. Effect of the Invention

[0009] According to the present invention, it is possible to provide a program, a method, and an information processing device that are capable of appropriately providing content for promoting a product that is recommended for sale. [Brief description of the drawings]

[0010] [Figure 1] FIG. 1 is a schematic diagram of a product analysis system. [Diagram 2] FIG. 1 is a diagram illustrating an overview of processing in a product analysis system. [Diagram 3]FIG. 2 is a block diagram of a product analysis device. [Figure 4] 4 is an example of interest information according to the embodiment. [Diagram 5] 4 is an example of product information according to the embodiment. [Figure 6] 4 is an example of existing content information according to the embodiment. [Figure 7] 13 is a diagram illustrating an example of the number of pieces of styling display information by size and body type according to the present embodiment. [Figure 8] 4 is an example of sales representative information according to the embodiment. [Figure 9] 1 is an outline of a process performed by a product analysis device according to the present embodiment. [Figure 10] 13 is an example of a process performed by the product analysis device according to the present embodiment. [Figure 11] 13 is another example of the process performed by the product analysis device according to the present embodiment. [Figure 12] 13 is another example of the process performed by the product analysis device according to the present embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will now be described with reference to the accompanying drawings, in which like reference numerals denote like or similar structures.

[0012] 1 shows a schematic diagram of a product analysis system 10 according to this embodiment. The product analysis system 10 includes a product analysis device 101, a product management device 201, an EC site management device 202, a salesperson management device 203, a content posting device 204, and salesperson terminals 301a and 301b. These terminals, devices, and servers are communicatively connected via a network N. Although there are multiple salesperson terminals such as the salesperson terminals 301a and 301b, they will be simply referred to as the salesperson terminal 301 when there is no need to distinguish between them.

[0013] The product analysis device 101 is an information processing device that analyzes consumer interest in a product, product inventory, or existing content associated with a product, and prompts a salesperson to create content associated with the product sold on an EC site.

[0014] Content is information for explaining a product and encouraging consumers to purchase the product. Content is information including at least one of text, images, and videos that introduce or explain the product. For example, if the product is clothing or accessories, the content is examples of how to wear the clothing or accessories, and if the product is a bag or miscellaneous goods, the content is information showing examples of how to use the product. Content is included in product introduction information or styling information. Product introduction information is information for introducing a product to consumers and encouraging them to purchase the product, and includes, for example, an article in a product introduction blog or post display information posted on a social networking service (SNS), and information for identifying the product associated with the post display information. Post display information is content created by a salesperson at a store or the like.

[0015] Styling information is information that includes styling display information that shows how a person actually wears a combination of multiple products (e.g., clothing), and information for identifying the products associated with the styling display information. Styling display information is content created by a salesperson at a store or the like. Content created by a salesperson in this way is sometimes called staff styling. Styling information includes styling display information, the model number of the product associated with the styling display information, the size of the product, and body type information of the salesperson wearing the product. Styling display information may include, for example, an image or video showing how the salesperson wears the clothing.

[0016] The product management device 201 is an information processing device such as a server that manages the inventory status of multiple products sold in a store or on an EC site.

[0017] The EC site management device 202 is an information processing device such as a server that manages an EC site that consumers access with their terminals (e.g., smartphones, PCs, etc.) and view products. The EC site management device 202 records, as interest information, the number of views (PV number) of each product on the EC site, the number of favorites registered by consumers, the number of scans that is the number of times a product tag of a certain product is scanned in a physical store, the number of times a product is temporarily saved for purchase (e.g., saved in a shopping cart on the EC site), etc. The information stored by the EC site management device 202 is transmitted to the product analysis device 101.

[0018] The salesperson management device 203 is an information processing device that manages information on product salespersons belonging to each store. For example, the salesperson management device 203 stores information for identifying the salesperson (such as name and ID), the store to which the salesperson belongs, the product brand to which the salesperson belongs, and the body type information of the salesperson (for example, height).

[0019] The content posting device 204 is an information processing device that accepts posting of content created by a salesperson who has received a content creation proposal from the product analysis device 101. The content acquired by the content posting device 204 is, for example, transmitted to the EC site management device 202, or posted on another SNS.

[0020] The salesperson terminal 301 is a terminal operated by a salesperson of a product, and is, for example, an information processing device such as a personal computer, a smartphone, or a tablet terminal that stores browsing software that can access the product analysis device 101 via the network N.

[0021] An overview of the processing in the product analysis system 10 will be described with reference to FIG. 2. First, in step (A), interest information indicating the interest of a salesperson in a product is acquired by the product analysis device 101 through an EC site that a consumer browses through the terminal D1 or accesses by scanning a product tag with the terminal D1 at the store S. The interest information is information indicating the interest or concern that a consumer has in a product before purchasing the product. Specifically, the interest information is information such as the number of views (PV number) of each product on the EC site, the number of favorites registered by the consumer, the number of scans that are the number of times the product tag of a certain product is scanned at the store S, and the number of times the product is temporarily saved for purchase (for example, the number of times it is saved in a shopping cart on the EC site). The larger these values ​​are, the more the product attracts consumer interest, is a popular product, or has the potential to become a popular product in the future, and therefore the product is recommended for sale. In addition, the product analysis device 101 acquires existing content information that is information on existing content stored in the EC site management device 202. The product analysis device 101 may obtain the existing content information from the EC site management device 202 or the content posting device 204.

[0022] In step (B), the product analysis device 101 acquires product information from the product management device 201. The product information includes information for identifying the product (e.g., product part number, product ID, etc.). The product information also includes inventory information indicating the stock of the product in all stores, the stock by store, and the stock at the EC site. Note that in the product analysis system 10, information on products actually sold at the store S or the EC site may be transmitted to the product management device 201 and stored therein.

[0023] The product analysis device 101 performs an analysis of the product using the interest information and existing content information acquired in step (A) or the product information acquired in step (B). Here, the interest information, existing content information, and product information are collectively referred to as product analysis information.

[0024] In step (C), the product analysis device 101 extracts target products from among a plurality of products as products whose product analysis information satisfies a predetermined condition. Here, the predetermined condition for the product analysis information is, for example, a condition for the number of views (PV number), the number of favorites, the number of scans, or the number of times temporarily saved, when interest information is used as the product analysis information. For example, a condition is whether or not various numbers included in the interest information are greater than a certain threshold, or a condition is whether or not a rate of change in these numbers in a predetermined period (for example, one month, one week, etc.) is greater than a predetermined threshold. Furthermore, a predetermined condition is a condition for using product information including inventory information as the product analysis information, such as a condition for whether or not a predetermined number or more of inventory is present. Furthermore, a predetermined condition is a condition for using existing content information as the product analysis information, such as a condition for whether or not the number of existing contents is less than a predetermined threshold.

[0025] In step (D), the product analysis device 101 acquires salesperson information from the salesperson management device 203 .

[0026] In step (E), the product analysis device 101 selects a salesperson to whom a proposal to create content using the target product is to be made based on the salesperson information. At this time, the product analysis device 101 may select a salesperson who belongs to a store that has stock of the target product based on inventory information. Also, the product analysis device 101 may select a salesperson whose body type information satisfies a predetermined condition based on the body type information of the salesperson.

[0027] In step (F), the product analysis device 101 transmits proposal information for proposing to the salesperson to create content using the target product. The product analysis device 101 transmits the proposal information by, for example, issuing a notification on a sales management screen, transmitting a message to the salesperson terminal 301 of the selected salesperson, or the like.

[0028] In step (G), the salesperson creates content using the target product and transmits the content to the content posting device 204 through the salesperson terminal 301. Note that the creation and transmission of the content does not necessarily have to be performed on the terminal that received the proposal information. The content posting device 204 transmits the content to the EC site management device 202. The transmitted content is displayed on the EC site managed by the EC site management device 202 and provided as an advertisement for the sale of the product. The content posting device 204 may also transmit the content to a server that provides another SNS service to post the content.

[0029] In the product analysis system 10, the product analysis device 101 extracts products that are of great interest to consumers, products with a certain amount of stock, or products with a small amount of existing content, and suggests the creation of content for the extracted target products. This enables a person in charge of creating content to create content for products that are likely to appeal to consumers, products with a certain amount of stock, or products with a small amount of existing content, and content for sales promotion of recommended products is appropriately provided.

[0030] Each unit of the product analysis device 101 will be described with reference to Fig. 3. The product analysis device 101 has a communication unit 1011, a memory unit 1012, a product analysis information acquisition unit 1013, an interest information acquisition unit 10131, a product information acquisition unit 10132, an existing content information acquisition unit 10133, a target product extraction unit 1014, a salesperson information acquisition unit 1015, and a proposed information transmission unit 1016.

[0031] Each unit of the product analysis device 101 can be realized in a server device by a communication device, a storage device, and a processor that executes a program stored in the storage device.

[0032] The communication unit 1011 controls communication between the product analysis device 101 and devices external to the product analysis device 101 , including the product management device 201 , the EC site management device 202 , and the salesperson terminal 301 .

[0033] The storage unit 1012 acquires various types of information used for processing in the product analysis device 101. The storage unit 1012 stores interest information acquired from the EC site management device 202, product information acquired from the product management device 201, existing content information acquired from the EC site management device 202, and salesperson information acquired from the salesperson management device 203. These pieces of information will be described later.

[0034] The product analysis information acquisition unit 1013 acquires product analysis information associated with each of a plurality of products and used for analysis for sales of the products. The product analysis information is information including, for example, interest information, product information, or existing content information. The product analysis information acquisition unit 1013 includes an interest information acquisition unit 10131, a product information acquisition unit 10132, and an existing content information acquisition unit 10133.

[0035] The interest information acquisition unit 10131 acquires interest information indicating the consumer's interest in each of a plurality of products.

[0036] An example of interest information is shown in Fig. 4. The interest information has items such as "product ID", "PV count", "favorite count", "scan count", and "cart count". The interest information may also include other information necessary to analyze a consumer's interest before purchasing a certain product.

[0037] The "Product ID" field stores identification information for identifying the product. The "Page Views" field stores the number of views of the product on the e-commerce site. The "Favorite Count" field stores the number of times consumers have added the product to their favorites. The "Scan Count" field stores the number of scans, which is the number of times the product tag of the product has been scanned in a physical store. The "Cart Count" field stores the number of times consumers have temporarily saved the target product for purchase.

[0038] The product information acquisition unit 10132 acquires product information from the product management device 201. FIG. 5 shows an example of product information. The product information has the following fields: "Product ID", "Stock information", and "Brand information". The "Stock information" field stores information indicating the stock of each product. For example, the stock information includes information such as the number of products in stock at all stores, the number of products in stock by store, or the number of products in stock at an EC site. The "Brand information" field stores information on the product brand to which the product belongs. The product information may further include information on "Store sales volume" and "EC site sales volume" for each product.

[0039] The existing content information acquisition unit 10133 acquires existing content information stored in the EC site management device 202. The existing content information includes information on the number of contents for each product. Note that there are products such as clothes and shoes, each of which has a set size and is used to generate styling information, as well as products such as bags and accessories, for which a size is not set. The existing content information will be described later.

[0040] The target product extraction unit 1014 extracts target products whose product analysis information satisfies a predetermined condition from among a plurality of products. For example, when interest information is used as the product analysis information, the predetermined condition for the product analysis information is a condition as to whether each numerical value in the interest information is greater than a certain threshold value or a condition as to whether the rate of change of these numerical values ​​in a predetermined period (for example, one month, one week, etc.) is greater than a predetermined threshold value. When product information including inventory information is used as the product analysis information, the predetermined condition is a condition as to whether a predetermined number or more of inventory is present. When existing content information is used as the product analysis information, the predetermined condition is a condition as to whether the number of existing contents is less than a predetermined threshold value.

[0041] The salesperson information acquisition unit 1015 acquires the salesperson information from the salesperson management device 203. The salesperson information will be described later.

[0042] The proposed information transmitting unit 1016 transmits, to the target salesperson, proposal information that is associated with the target product and proposes the creation of content using the target product. The proposed information transmitting unit 1016 transmits the proposal information, for example, by issuing a notification on a sales management screen viewed by the salesperson terminal 301, transmitting a message to the salesperson terminal 301, or the like. The target salesperson is a salesperson to whom the creation of content is actually proposed, among a plurality of salespersons (candidate salespersons). The proposed information transmitting unit 1016 may select a salesperson suitable for creating content from a plurality of candidate salespersons, and transmit the proposal information to the selected salesperson as the target salesperson.

[0043] 6 shows an example of existing content information stored in the content information DB of the EC site management device 202. The existing content information includes content created by a sales representative and information associated with the content. The existing content information is information including at least one of product introduction information and styling information.

[0044] The product introduction information has the items of "product ID" and "post display information". In the "post display information" item, for example, text information, image information, or video information for explaining the product is stored as an article in a product introduction blog or information posted on a social networking service (SNS). The post display information is content created by a sales representative. When proposing the creation of content to a sales representative, the creation of post display information is proposed to the sales representative. In the example of FIG. 6, post display information is stored for products with product IDs of "MID001" and "MID002". The post display information may store multiple posts for each product.

[0045] The styling information has the items of "product ID", "size information", "body type information", and "styling display information". The "size information" item stores information on the size of a product to which a certain styling display information is associated. The "body type information" item stores body type information of the person in charge who created the styling display information. Here, the body type information is, for example, the height information of the person in charge. The "styling display information" item stores information for displaying styling to consumers. The styling display information is, for example, information including information on photos or videos showing styling examples on an EC site, text information for explaining the product or styling, and audio information for explaining the styling, and is information provided to consumers through an EC site. The styling display information is content created by a sales person. When a sales person is proposed to create content, the creation of styling display information is proposed to the sales person. In the example of FIG. 6, for a product with a product ID of "MID003", two styling display information of "S" and one styling display information of "M" or "L" are stored as size information. Also, for example, it is stored that the styling display information with size information "M" is information created by a person with body type information of "155-159 cm."

[0046] FIG. 7 shows an example of the number of styling display information by size and body type for a certain product. In FIG. 7, the number of styling display information by body type (height) is shown for each of the sizes "S", "M", and "L". For example, for the product, in the case of size "M", styling display information is shown to exist only when the body type is "155-159 cm" or "160-164 cm". In this way, if there is variation in styling display information by product size and body type, styling display information that meets the needs of various consumers may not be provided, and sales promotion of the product may not be sufficiently carried out. The product analysis device 101 can select a size and body type for which styling display information is insufficient and prompt a person in charge to create styling display information for the size and body type, thereby enriching the styling information. Such mapping of the number of styling display information by size and body type may be performed in the EC site management device 202 or in the product analysis device 101.

[0047] FIG. 8 shows an example of salesperson information. The styling information has the items of "salesperson ID", "body type information", "store information", and "brand information". The "salesperson ID" item stores information for identifying each salesperson. Based on the salesperson ID, the product analysis device 101 can transmit the provided information to a predetermined contact or notification destination. The "body type information" item stores the height information of each salesperson. Note that, in addition to height, more detailed dimensions (e.g., shoulder width, chest width, etc.) may be stored as the body type information. The "store information" item stores information indicating the store to which the salesperson belongs. The "brand information" item stores information indicating the product brand to which the salesperson is in charge. For example, for a salesperson with a salesperson ID of "SID001", body type information is stored as "149 cm", store information is stored as "store A", and brand information is stored as "brand A". Note that a salesperson may belong to multiple stores and may be associated with multiple brands.

[0048] An overview of the processing in the product analysis device 101 will be described with reference to Fig. 9. In step S901, the product analysis information acquisition unit 1013 acquires product analysis information. Specifically, the interest information acquisition unit 10131 acquires interest information as product analysis information from the EC site management device 202. Alternatively, the product information acquisition unit 10132 acquires product information including inventory information from the product management device 201. Alternatively, the existing content information acquisition unit 10133 acquires existing content information from the EC site management device 202.

[0049] In step S902, the target product extraction unit 1014 extracts products that satisfy a predetermined condition for the product analysis information as target products. For example, when interest information is used as the product analysis information, the predetermined condition for the product analysis information is a condition as to whether each numerical value in the interest information is greater than a certain threshold value or a condition as to whether the rate of change of these numerical values ​​in a predetermined period (e.g., one month, one week, etc.) is greater than a predetermined threshold value. Products that satisfy such conditions are extracted as target products for which content creation is proposed.

[0050] In addition, when product information including inventory information is used as product analysis information, the condition is whether or not a predetermined number of products are in stock. For example, when the inventory of a certain product is greater than a predetermined number, the product is extracted as a target product for which content creation is proposed.

[0051] Furthermore, the predetermined condition when using existing content information as product analysis information is a condition as to whether or not the number of existing contents is smaller than a predetermined threshold. For example, when the content is not styling display information, products in which the number of post display information in the existing content information is smaller than a predetermined threshold are extracted as target products. When the content is styling display information, products in which the number of styling display information in the existing content information is smaller than a predetermined threshold are extracted as target products. At this time, a condition may be set for the number of styling display information by size and body type, and products in which the number of styling display information by size and body type is smaller than a predetermined threshold may be extracted as target products.

[0052] Furthermore, when extracting a target product, interest information, product information, and existing content information may be combined, and the target product may be extracted based on a predetermined condition for each of them. For example, a product whose interest information satisfies a predetermined condition and whose inventory information satisfies a predetermined condition may be extracted as the target product. Alternatively, a product whose interest information satisfies a predetermined condition and whose existing content information satisfies a predetermined condition may be extracted as the target product. Alternatively, a product whose inventory information satisfies a predetermined condition and whose existing content information satisfies a predetermined condition may be extracted as the target product. Alternatively, a product whose interest information, inventory information, and existing content information all satisfy a predetermined condition may be extracted as the target product. At this time, the product analysis device 101 can acquire information necessary for extracting the target product by the product analysis information acquisition unit 1013.

[0053] In step S903, the product analysis device 101 executes a proposal process for transmitting the proposal information to the target salesperson. The proposal process will be described in detail later.

[0054] Thereafter, the content is created, transmitted from the salesperson terminal 301 to the content posting device 204 , and stored in the EC site management device 202 .

[0055] An example of the proposal process will be described with reference to Fig. 10. In step S1001, the salesperson information acquisition unit 1015 acquires salesperson information from the salesperson management device 203.

[0056] In step S1002, the proposed information transmitting unit 1016 selects a sales representative to whom content creation is to be proposed based on the sales representative information.

[0057] In step S1003, the proposed information transmission unit 1016 transmits the proposed information to the salesperson selected based on the salesperson information. After that, the salesperson creates content, and transmits the content from the salesperson terminal 301 to the EC site management device 202 via the content posting device 204.

[0058] When a consumer views a product on an EC site, the consumer can view content associated with the product. This can encourage the consumer to purchase the product. If the content is a post on an SNS, information indicating that a post has been made by a salesperson is transmitted to the EC site management device 202, but the information on the post itself does not necessarily have to be transmitted to the EC site management device 202. In this case, the EC site management device 202 updates the existing content information by associating only the information indicating that the content has been posted with the product.

[0059] The selection of the salesperson is based on various conditions. As an example, Fig. 11 shows a process for transmitting the recommendation information taking into account the stock of the product in the store.

[0060] In step S 1101 , the sales person information acquisition unit 1015 acquires sales person information from the sales person management device 203 .

[0061] In step S1102, the suggested information transmitting unit 1016 refers to inventory information by store. The inventory information referred to at this time may be acquired in advance by the product information acquiring unit 10132, or may be acquired by the product information acquiring unit 10132 during the processing of step S1102.

[0062] In step S1103, the proposal information sending unit 1016 selects a salesperson belonging to a store that has stock of the target product based on the inventory information and the store information included in the salesperson information. In step S1104, the proposal information sending unit 1016 sends the proposal information to the salesperson selected based on the salesperson information.

[0063] In addition to considering the inventory information, the proposed information may be transmitted to a salesperson whose product brand information associated with the target product matches the product brand information associated with the salesperson. In this case, the proposed information transmitting unit 1016 can refer to the product brand information of the target product and select a salesperson associated with the product brand to which the target product is classified, based on the product brand information and the salesperson information.

[0064] FIG. 12 shows another example of processing in which the content is styling display information and proposal information that takes into account the body type of a salesperson is transmitted.

[0065] In step S 1201 , the sales person information acquisition unit 1015 acquires sales person information from the sales person management device 203 .

[0066] In step S1202, the proposal information transmitting unit 1016 refers to existing content information including styling display information as existing content associated with the target product. The existing content information referred to at this time may be acquired in advance by the existing content information acquiring unit 10133, or may be acquired by the existing content information acquiring unit 10133 during the processing of step S1202.

[0067] In step S1203, the suggested information transmitting unit 1016 acquires the number of pieces of styling display information by size and body type associated with the target product.

[0068] In step S1204, the proposal information sending unit 1016 identifies a size for which the number of pieces of styling display information for each size is smaller than a predetermined threshold value.

[0069] In step S1205, the suggested information transmitting unit 1016 identifies a body type for which the number of pieces of styling display information for each body type is smaller than a predetermined threshold value.

[0070] In step S1206, the suggested information transmitting unit 1016 selects a salesperson (target salesperson) having body type information that matches the specified size or the specified body type. For example, in the example of FIG. 7, it is assumed that the size is specified as "L" by the process of step S1204. Then, it is assumed that the height range is specified as "160-164 cm" by the process of step S1205. In this case, in step S1206, the suggested information transmitting unit 1016 refers to the salesperson information and selects a salesperson having body type information that matches the size "L" or the height range "160-164 cm". The selection of a salesperson may be performed so as to satisfy two conditions of size and body type. In this case, a salesperson having body type information that matches the size "L" and the height range "160-164 cm" is selected. The selection of a salesperson may also be performed so as to satisfy only the condition of size or only the condition of body type.

[0071] In step S1207, the proposed information transmitting unit 1016 transmits the proposed information to the selected salesperson. At this time, the proposed information transmitting unit 1016 proposes to the selected salesperson that styling display information be created using a target product of the size (e.g., size "L") identified in the process of step S1204. As a result, for example, when a salesperson with a body type of "160-164 cm" has created a small amount of styling display information using a target product of size "L," creation of styling display information using a target product of size "L" is proposed to a salesperson who is suitable for size "L" or a height range of "160-164 cm." The order of the processes from step S1203 to S1205 can be appropriately changed.

[0072] Furthermore, when selecting a salesperson based on body type information, the salesperson may be selected on the condition that the store has stock of the target product, based on store information associated with the salesperson and inventory information for each store acquired from the product management device 201. The salesperson may be selected on the condition that brand information associated with the target product is information on the product brand associated with the salesperson.

[0073] The styling display information is transmitted from the salesperson terminal 301 to the EC site management device 202 via the content posting device 204 and is displayed on the EC site. When a consumer views a product on the EC site, the consumer can view the styling information associated with the product. This makes it possible to encourage the consumer to purchase the product.

[0074] In the above example, a salesperson is selected after the target product is extracted, but the target product may be extracted and the creation of post display information may be proposed after the salesperson is selected. For example, when a salesperson logs in to a website provided by the product analysis device 101, target products suitable for the salesperson may be extracted and proposed information may be generated and transmitted.

[0075] In this way, the product analysis device 101 can extract products that are attracting a lot of attention from consumers, products with a certain amount of stock or more, or products with a small amount of existing content, and can prompt sales representatives to create content for the extracted products, so that content for promoting products that are recommended for sale can be appropriately provided. Also, when sending the proposed information, the proposed information can be sent to an appropriate sales representative by taking into consideration the stock, product brand information, or the body type of the sales representative.

[0076] The present embodiment has been described above. The product analysis device 101 according to the present embodiment causes a computer to execute the following operations: acquire product analysis information associated with each of a plurality of products and used for analyzing the sales of the plurality of products, extract target products whose product analysis information satisfies a predetermined condition from among the plurality of products based on the product analysis information, and transmit proposal information associated with the target products and proposing the creation of content using the target products to a target sales representative.

[0077] This reduces the burden on the target salesperson to decide which product to use to create content by suggesting content creation for the target product whose product analysis information meets a predetermined condition, for example. This promotes content creation by the target salesperson, and content for sales promotion of the recommended product is appropriately provided.

[0078] In the above aspect, the product analysis information may include interest information indicating consumer interest in each of the multiple products, and sending the suggestion information may further include sending the suggestion information to a target sales representative proposing creation of content associated with the target products extracted based on conditions for the interest information.

[0079] This allows, for example, target products to be extracted based on the condition that consumers are highly interested in them, and suggests the input of content information. This allows the target salesperson to create content while grasping which products are attracting consumers' interest, for example. This promotes the creation of content by the target salesperson, and allows appropriate provision of content for sales promotion of recommended products.

[0080] In the above aspect, the product analysis information may include product information including inventory information for a plurality of products at a plurality of stores, and sending the proposal information may further include sending to a target sales representative the proposal information proposing creation of content to be associated with the target products extracted based on conditions for the inventory information.

[0081] This allows target products to be extracted based on product inventory, for example, and suggests the input of content information. The target salesperson can create content while knowing, for example, which products have a certain amount of inventory or more and can be sold in large quantities. This promotes content creation by the target salesperson, and content for sales promotion of recommended products is appropriately provided.

[0082] In the above aspect, the product analysis information may include existing content information that is information on existing content using any of the multiple products, and sending the proposal information may further include sending to the target sales representative the proposal information that proposes creation of content to be associated with the target product extracted based on conditions for the existing content information.

[0083] As a result, for example, target products are extracted based on the condition that the number of contents is small, and the input of the contents is suggested. The target salesperson can create the contents while knowing the products for which the contents are insufficient. This promotes the creation of contents by the target salesperson, and the contents for sales promotion of the recommended products are appropriately provided.

[0084] In the above aspect, the product analysis device 101 may further cause the computer to acquire salesperson information for each of a plurality of candidate salespersons who are candidates for the target salesperson, and transmitting the proposed information may further include selecting a salesperson suitable for creating content from the plurality of candidate salespersons based on the salesperson information, and transmitting the proposed information to the selected salesperson as the target salesperson.

[0085] This allows the proposal information to be sent to a salesperson suitable for creating the target product for which content is to be created, so that content for promoting the recommended product can be appropriately provided.

[0086] In the above aspect, in the product analysis device 101, the product analysis information includes product information including inventory information for multiple products at multiple stores, and the salesperson information includes store information of stores belonging to each of multiple candidate salespersons who are candidates for the target salesperson, and sending the proposal information may further include selecting a salesperson belonging to a store that has inventory of the target product from the multiple candidate salespersons based on the product information and the store information, and sending the proposal information to the selected salesperson as the target salesperson.

[0087] This allows the salesperson to be suggested to create content for target products that are in stock at the store to which he or she belongs, and therefore encourages content creation for products for which content creation is definitely possible, so that content for sales promotion of recommended products can be appropriately provided.

[0088] In the above aspect, in the product analysis device 101, the product analysis information includes product information including information of the product brand into which each of the multiple products is classified, and the sales representative information includes information of the product brand associated with each of a multiple candidate sales representative who is a candidate for the target sales representative, and sending the proposal information may further include selecting a sales representative associated with the product brand into which the target product is classified from the multiple candidate sales representatives based on the product information and the sales representative information, and sending the proposal information with the selected sales representative as the target sales representative.

[0089] This allows the salesperson to be suggested to create content for target products that correspond to the brand with which the salesperson is associated. Therefore, the salesperson is prompted to create content for target products that the salesperson can handle, and content for promoting products that are recommended for sale is appropriately provided.

[0090] In the above aspect, in the product analysis device 101, the product analysis information includes existing content information which is information on existing content using any of the multiple products, the content is styling display information which indicates styling using the target product, and the styling display information is associated with size information which indicates the size of the target product or body type information which indicates the body type of the creating salesperson who created the styling display information, and transmitting the proposed information may further include selecting a salesperson from the multiple candidate salespersons who is suitable for the size or body type associated with the target product based on the size or body type associated with the styling display information where the number of existing content, which is the number of styling display information, is smaller than a predetermined threshold and the body type information of each of the multiple candidate salespersons, and transmitting the proposed information with the selected salesperson as the target salesperson.

[0091] As a result, for a body type with an insufficient amount of styling display information, a sales representative with an appropriate size or body type is selected from among the sales representatives to provide the missing styling display information, and creation of styling information is proposed. The sales representative can easily create styling information because it only needs to create styling display information that is appropriate for their own size or body type. This allows content for promoting products that are recommended for sale to be provided appropriately.

[0092] In the above aspect, the content may be information including at least one of text information, image information, and video information that describes the target product. This makes it possible to prompt the person in charge to create content for explaining the product alone, in addition to styling information that is a combination of products. This makes it possible to appropriately provide content for promoting the recommended product.

[0093] The above-described embodiments are intended to facilitate understanding of the present invention, and are not intended to limit the present invention. The elements of the embodiments, as well as their arrangements, conditions, shapes, sizes, etc., are not limited to those illustrated, and can be changed as appropriate. In addition, configurations shown in different embodiments can be partially substituted or combined with each other. [Explanation of symbols]

[0094] 10...Product analysis system, 101...Product analysis device, 201...Product management device, 202...EC site management device, 203...Salesperson management device, 204...Content posting device, 301a, 301b...Salesperson terminal, 1011...Communication unit, 1012...Memory unit, 1013...Product analysis information acquisition unit, 10131...Interest information acquisition unit, 10132...Product information acquisition unit, 10133...Existing content information acquisition unit, 1014...Target product extraction unit, 1015...Salesperson information acquisition unit, 1016...Suggestion information transmission unit

Claims

1. On the computer, acquiring interest information associated with each of a plurality of products, the interest information quantitatively indicating a consumer's interest in each of the plurality of products; extracting, from among the plurality of products, a target product whose change in the value of the interest information during a predetermined period satisfies a predetermined condition based on the interest information; and transmitting, to a target sales representative, proposal information associated with the target product and proposing the creation of content using the target product.

2. On the computer, acquiring interest information associated with each of a plurality of products, the interest information quantitatively indicating a consumer's interest in each of the plurality of products; extracting, from among the plurality of products, a target product whose change in the value of the interest information during a predetermined period satisfies a predetermined condition based on the interest information; sending proposal information associated with the target product and proposing creation of content using the target product to a target sales representative; The interest information includes the number of favorites the consumer has registered as a favorite on a website for viewing the product, the number of scans the consumer has scanned the product tag of the product in a physical store, or the number of times the consumer has temporarily saved information about the product on the website in order to purchase the product, a program.

3. On the computer, acquiring product analysis information associated with each of a plurality of products and used in an analysis for sales of the plurality of products; extracting target products, the product analysis information of which satisfies a predetermined condition, from among the plurality of products based on the product analysis information; sending proposal information associated with the target product and proposing creation of content using the target product to a target sales representative; the product analysis information includes existing content information that is information on the existing content that uses any one of the plurality of products; The program, wherein sending the proposal information includes sending the proposal information to the target sales representative proposing the creation of content to be associated with the target product extracted based on conditions for the existing content information.

4. On the computer, acquiring product analysis information associated with each of a plurality of products and used in an analysis for sales of the plurality of products; extracting target products, the product analysis information of which satisfies a predetermined condition, from among the plurality of products based on the product analysis information; sending proposal information associated with the target product to a target sales representative, the proposal information proposing creation of content using the target product; acquiring sales representative information for each of a plurality of candidate sales representatives who are candidates for the target sales representative; Transmitting the proposal information selecting a sales representative suitable for creating the content from the plurality of candidate sales representatives based on the sales representative information; The program further includes transmitting the proposal information to the selected sales representative as the target sales representative.

5. The program according to claim 4, The product analysis information includes product information including inventory information of the plurality of products in a plurality of stores, The salesperson information includes store information of stores to which a plurality of candidate salespersons who are candidates for the target salesperson belong, Transmitting the proposal information selecting a sales representative belonging to a store that has stock of the target product from among the plurality of candidate sales representatives based on the product information and the store information; The program further includes transmitting the proposal information to the selected sales representative as the target sales representative.

6. The program according to claim 5, the product analysis information includes product information including information on a product brand to which each of the plurality of products is classified, The sales representative information includes information on the product brand associated with each of a plurality of candidate sales representatives who are candidates for the target sales representative; Transmitting the proposal information selecting a sales representative associated with the product brand to which the target product is classified from the plurality of candidate sales representatives based on the product information and the sales representative information; The program further includes transmitting the proposal information to the selected sales representative as the target sales representative.

7. The program according to claim 5, the product analysis information includes existing content information that is information on the existing content that uses any one of the plurality of products; The content is styling display information showing styling using the target product, The styling display information is associated with size information indicating the size of the target product or body type information indicating the body type of the sales representative who created the styling display information, Transmitting the proposal information The program further includes selecting a salesperson from the plurality of candidate salespersons who is suitable for the size or body type associated with the target product based on the size or body type associated with styling display information where the number of existing contents, which is the number of styling display information, is smaller than a predetermined threshold and body type information of each of the plurality of candidate salespersons, and transmitting the proposal information to the selected salesperson as the target salesperson.

8. The program according to any one of claims 1 to 5, The content is information including at least one of text information, image information, and video information that describes the target product.

9. The computer acquiring interest information associated with each of a plurality of products, the interest information quantitatively indicating a consumer's interest in each of the plurality of products; extracting, from among the plurality of products, a target product whose change in the value of the interest information during a predetermined period satisfies a predetermined condition based on the interest information; and transmitting proposal information associated with the target product and proposing creation of content using the target product to a target sales representative.

10. an interest information acquisition unit that acquires interest information associated with each of a plurality of products and quantitatively indicates a consumer's interest in each of the plurality of products; a target product extraction unit that extracts, from among the plurality of products, target products whose change in the value of the interest information during a predetermined period satisfies a predetermined condition based on the interest information; and a proposal information sending unit configured to send proposal information associated with the target product and proposing creation of content using the target product to a target sales representative.

11. The computer acquiring interest information associated with each of a plurality of products, the interest information quantitatively indicating a consumer's interest in each of the plurality of products; extracting, from among the plurality of products, a target product whose change in the value of the interest information during a predetermined period satisfies a predetermined condition based on the interest information; and transmitting proposal information associated with the target product to a target sales representative, the proposal information proposing the creation of content using the target product; An information processing method in which the interest information includes the number of favorites in which the consumer has registered the product as a favorite on a website for viewing the product, the number of scans, which is the number of times the consumer has scanned the product tag of the product in a physical store, or the number of times the consumer has temporarily saved information about the product on the website in order to purchase the product.

12. an interest information acquisition unit that acquires interest information associated with each of a plurality of products and quantitatively indicates a consumer's interest in each of the plurality of products; a target product extraction unit that extracts, from among the plurality of products, target products whose change in the value of the interest information during a predetermined period satisfies a predetermined condition based on the interest information; a proposal information sending unit that sends proposal information associated with the target product and that proposes the creation of content using the target product to a target sales representative; The interest information includes the number of favorites that the consumer has registered as a favorite on a website for viewing the product, the number of scans that is the number of times the product tag of the product has been scanned in a physical store, or the number of times information about the product has been temporarily saved on the website in order to purchase the product, in an information processing device.

13. The computer acquiring product analysis information associated with each of a plurality of products and used in an analysis for sales of the plurality of products; extracting target products, the product analysis information of which satisfies a predetermined condition, from among the plurality of products based on the product analysis information; and transmitting proposal information associated with the target product to a target sales representative, the proposal information proposing the creation of content using the target product; the product analysis information includes existing content information that is information on the existing content that uses any one of the plurality of products; The information processing method includes sending the proposal information to the target sales representative, the proposal information proposing the creation of content associated with the target product extracted based on conditions for the existing content information.

14. a product analysis information acquisition unit that acquires product analysis information associated with each of a plurality of products and used for analyzing sales of the plurality of products; a target product extraction unit that extracts target products, the product analysis information of which satisfies a predetermined condition, from among the plurality of products based on the product analysis information; a proposal information sending unit that sends proposal information associated with the target product and that proposes the creation of content using the target product to a target sales representative; the product analysis information includes existing content information that is information on the existing content that uses any one of the plurality of products; The proposed information sending unit sends the proposed information proposing creation of the content to be associated with the target product extracted based on conditions for the existing content information to the target sales representative.

15. The computer acquiring product analysis information associated with each of a plurality of products and used in an analysis for sales of the plurality of products; extracting target products, the product analysis information of which satisfies a predetermined condition, from among the plurality of products based on the product analysis information; sending proposal information associated with the target product to a target sales representative, the proposal information proposing creation of content using the target product; acquiring sales representative information for each of a plurality of candidate sales representatives who are candidates for the target sales representative; Transmitting the proposal information selecting a sales representative suitable for creating the content from the plurality of candidate sales representatives based on the sales representative information; The information processing method further includes transmitting the proposal information to the selected sales representative as the target sales representative.

16. a product analysis information acquisition unit that acquires product analysis information associated with each of a plurality of products and used for analyzing sales of the plurality of products; a target product extraction unit that extracts target products, the product analysis information of which satisfies a predetermined condition, from among the plurality of products based on the product analysis information; a proposal information sending unit that sends proposal information associated with the target product and that suggests creating content using the target product to a target sales representative; a sales representative information acquisition unit that acquires sales representative information of each of a plurality of candidate sales representatives who are candidates for the target sales representative; The proposal information transmission unit, selecting a sales representative suitable for creating the content from the plurality of candidate sales representatives based on the sales representative information; An information processing device that transmits the proposal information to the selected sales representative as the target sales representative.

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