Music-linked advertising support system, method, and program

Abstract

To provide a system, a method, and a program that can increase an advertisement effect of a music-linked advertisement.SOLUTION: An advertisement delivery assistance system comprises: a musical sound source database; a musical attribute storage database; an advertisement attribute storage database; a correspondence information database for advertisements and musical pieces; an advertisement delivery assistance program; and a music advertisement delivery program. The advertisement delivery assistance program includes: extracting an attribute of each musical piece stored in the musical sound source database; storing the attributes in the musical attribute storage database; promoting an advertiser to input advertisement identification information and identification information of one or more musical pieces stored in the musical sound source database; reading an attribute of a selected musical piece from the musical attribute storage database; searching for a related musical piece from the musical attribute storage database on the basis of an attribute of the read musical piece; and storing the identification information of the related musical piece and the advertisement identification information in association with each other, thereby assisting the advertiser so as to select a musical piece having strong relevancy with the advertisement.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present invention relates to a system, method, and program for enhancing the effect of advertisements played along with music, and particularly to a system, method, and program for enhancing the effect of advertisements by assisting in the selection of music strongly related to the content of the advertisements.

Background Art

[0002] Modern society is filled with diverse music. Especially in recent years, due to the progress of music and video content production technology by computers and the progress of music distribution technology by the Internet, in addition to major music provided through major record companies, music created by various creators including amateurs has contributed to the creation of a diverse music culture. At first glance, music that was regarded as minor works may acquire extremely enthusiastic fans, or may suddenly become major through word-of-mouth on the Internet, etc. Different from the past, it has become difficult to catalog and centrally manage all such diverse music.

[0003] On the other hand, in music distribution services, an advertising revenue model has become an important business model. In particular, a music streaming service with a business model similar to that of a terrestrial television station, which provides music distribution to users for free and obtains advertising revenue by inserting advertisements during or between songs, has emerged. The future of such a business model that depends on advertising revenue is extremely large.

[0004] In an advertising revenue-based music distribution service, it is desirable that the music and advertisements are not randomly selected, but rather advertisements with a strong correlation to the music are selected (alternatively, music with a strong correlation to the advertisement is selected). For example, in the case of an advertisement for a soft drink, it is expected that by displaying it together with music that evokes an image of summer, the effectiveness of the advertisement can be enhanced, and the music distribution company can set a high advertising fee and improve profitability. At the same time, it is possible to avoid a situation where the user, who is the listener, is presented with an advertisement that is different from the image of the music and the enjoyment of the music listening experience is impaired.

[0005] However, as described above, in today's society, there are an extremely large number of music pieces, so it is unrealistic to rely on manual classification and attribution of music. Even if we focus on and classify major music pieces, we will end up losing business opportunities brought by the music pieces corresponding to the long tail. Although it is also conceivable to automatically create a database of the correlations between music pieces using methods such as collaborative filtering (for example, Patent Document 1), collaborative filtering is, in the first place, a correlation analysis based on the premise that users have listened to the music pieces. Therefore, it is insufficient for the purpose of discovering music pieces that match new advertisements from non-major music pieces with very few listeners or music pieces that have just been created.

[0006] As one means of solving such problems, for example, Patent Document 2 discloses a technique for selecting music pieces that have a strong correlation to a specific advertisement by analyzing and categorizing the information within the music pieces using computer algorithms. However, from the perspective of the advertiser, there is a problem that it is difficult to find, among a huge number of music pieces, music pieces that have a strong correlation to the advertisement and are expected to enhance the effectiveness of the advertisement only by specifying the category.

[0007] In addition, even if an advertisement that is strongly related to the music and effective can be selected, there is also a problem that many users do not pay attention to the advertisement because they listen to the music "while listening". In order to enhance the effect of the advertisement, a method of displaying the advertisement that is more closely linked to the music viewing experience is required, but there is no technology that can achieve this without complicated content creation work.

Prior Art Documents

Patent Documents

[0008]

Patent Document 1

Patent Document 2

Summary of the Invention

Problems to be Solved by the Invention

[0009] Provided are a system, a method, and a program capable of enhancing the effect of music-linked advertisements.

Means for Solving the Problems

[0010] The invention of the present application includes a music attribute storage means, an advertisement attribute storage means, an advertisement-music association storage means, an attribute extraction unit that extracts the attributes of each music stored in the music sound source storage means and stores them in the music attribute storage means, an advertisement identifier information and the identifier information of the first music stored in the music sound source storage means are input to the advertiser, the attributes of the first music are read from the music attribute storage means, and based on the read attributes of the first music, a second music is searched from the music attribute storage means, and the identifier information of the second music and the advertisement identifier information are associated and stored in the advertisement-music association storage means. The above problems are solved by providing an advertisement submission support system including a search unit.

[0011] Further, in the invention of the present application, the attribute extraction unit further extracts the lyric attributes of each piece of music stored in the music lyric storage means, stores them in the music attribute storage means, and the search unit further performs a search taking into account the lyric attributes, thereby solving the above problems by providing the advertisement submission support system described in paragraph 0010.

[0012] Further, in the invention of the present application, the attribute extraction unit further extracts the attributes for each section of each piece of music stored in the music sound source storage means, stores them in the music attribute storage means, and the search unit further performs a search taking into account the attributes for each section of each piece of music, thereby solving the above problems by providing the advertisement submission support system described in paragraph 0010 or paragraph 0011.

[0013] Further, the invention of the present application provides a method for supporting advertisement submission executed by a computer, including: a music attribute storage step of extracting the attributes of each piece of music stored in the music sound source storage means and storing them in the music attribute storage means; an input step of causing an advertiser to input advertisement identification information and the identification information of a first piece of music stored in the music sound source storage means; a reading step of reading the attributes of the first piece of music from the music attribute storage means; a search step of searching for a second piece of music from the music attribute storage means based on the read attributes of the first piece of music; and an advertisement information storage step of associating the identification information of the second piece of music with the advertisement identification information and storing them in the advertisement music association storage means, thereby solving the above problems.

[0014] Further, the invention of the present application further includes a lyric attribute storage step of extracting the lyric attributes of each piece of music stored in the music lyric storage means and storing them in the music attribute storage means, and the search step includes a step of performing a search based on the lyric attributes, thereby solving the above problems by providing the advertisement submission support method described in paragraph 0013.

[0015] Furthermore, the invention of the present application further includes a music section information storage step of extracting the attributes of each section of each music stored in the music sound source storage means and storing the same in the music attribute storage means, and the search step includes performing a search based on the attributes of each section of each music, thereby solving the above problems by providing the advertisement submission support method described in paragraph 0013 or paragraph 0014.

[0016] Furthermore, the invention of the present application provides an advertisement submission support program that causes a computer to execute a music attribute storage instruction group that extracts the attributes of each music stored in a music sound source storage means and stores the same in a music attribute storage means, an input instruction group that causes an advertiser to input advertisement identification information and identification information of a first music stored in the music sound source storage means, a read instruction group that reads the attributes of the first music from the music attribute storage means, a search instruction group that searches for a second music from the music attribute storage means based on the read attributes of the first music, and an advertisement information storage instruction group that associates the identification information of the second music with the advertisement identification information and stores the same in an advertisement music association storage means, thereby solving the above problems.

[0017] Furthermore, the invention of the present application further causes a computer to execute a lyric attribute storage instruction group that extracts the lyric attributes of each music stored in a music lyric storage means and stores the same in the music attribute storage means, and the search instruction group includes an instruction group that causes a computer to perform a search based on the lyric attributes, thereby solving the above problems by providing the advertisement submission support program described in paragraph 0016.

[0018] Furthermore, the invention of the present application further causes a computer to execute a music section information storage instruction group that extracts the attributes of each section of each music stored in the music sound source storage means and stores the same in the music attribute storage means, and the search instruction group includes an instruction group that performs a search based on the attributes of each section of each music, thereby solving the above problems by providing the advertisement submission support program described in paragraph 0016 or paragraph 0017.

[0019] In addition, the invention of the present application includes the advertising submission support system described in paragraph 0010, and further, the attributes of each piece of music stored in the music attribute storage means include information related to the beat, section, or lyrics of the music, and solves the above problems by providing an advertising distribution system further including an advertising distribution unit that controls the display of advertisements on the user terminal based on the information related to the beat, section, or lyrics.

[0020] In addition, the invention of the present application solves the above problems by providing the advertising distribution system described in paragraph 0019, in which the advertising distribution unit controls the display of a plurality of different advertisements corresponding to one advertisement for each of a plurality of user terminals.

[0021] In addition, the invention of the present application includes the advertising submission support method described in paragraph 0013, and further, the attributes of each piece of music stored in the music attribute storage means include information related to the beat, section, or lyrics of the music, and solves the above problems by providing an advertising distribution method executed by a computer including an advertising distribution step of controlling the display of advertisements on the user terminal based on the information related to the beat, section, or lyrics.

[0022] In addition, the invention of the present application solves the above problems by providing the advertising distribution method described in paragraph 0021, in which the advertising distribution step includes a step of controlling the display of a plurality of different advertisements corresponding to one advertisement for each of a plurality of user terminals.

[0023] In addition, the invention of the present application includes the advertising submission support program described in paragraph 0016, and further, the attributes of each piece of music stored in the music attribute storage means include information related to the beat, section, or lyrics of the music, and solves the above problems by providing an advertising distribution program that causes a computer to execute an advertising distribution instruction group for controlling the display of advertisements on the user terminal based on the information related to the beat, section, or lyrics.

[0024] In addition, the invention of the present application provides the advertising distribution program described in paragraph 0023, wherein the advertising distribution instruction group includes an instruction group for controlling a plurality of different advertisement displays corresponding to one advertisement for each of a plurality of user terminals, thereby solving the above problems.

Effect of the Invention

[0025] A system, a method, and a program capable of enhancing the effect of music-linked advertisements are provided.

Brief Description of the Drawings

[0026]

Figure 1

Figure 2

Figure 3

Figure 4

Embodiments for Carrying Out the Invention

[0027] Embodiments of the invention of the present application will be described below with reference to the drawings. All the drawings are illustrative.

[0028] FIG. 1 shows the overall configuration of an example of an information system for executing the invention of the present application. This figure represents a logical configuration and is not intended to imply a one-to-one correspondence between the databases in the figure and physical databases. Also, not all the components in the figure need to be managed as the same information system, and they may be distributed and managed in a plurality of information systems, or managed as a system provided by an external operator such as a cloud.

[0029] The music attribute database (101) is a means for storing the attribute information of each piece of music. In the present specification, the database refers to the general technology for permanently storing and managing data (records), such as a relational database management system (RDBMS), a file system, a NoSQL-type data store, etc. Here, the attribute information of a piece of music includes information related to the listener's sensibility, such as "fun", "excitement", "summer-like", etc., in addition to genre information such as "jazz", "J-POP", "bossanova". It is desirable that the attribute information is a continuous quantity rather than a flag value (binary information of on or off). For example, it is desirable that the "fun" degree of piece of music A is stored in the form of 80%, the "summer-like degree" is 40%, and the "excitement degree" is -20%. The music attribute database (101) may include information related to the sections within the music (for example, A melody, B melody, refrain, interlude, etc.), beat (tempo), melody, chord, type of instrument, gender of the singer, etc. It is desirable that the information on the sections and beats within the music is stored in association with time information expressed by a time code or the like (for example, it is desirable that information such as the refrain of piece of music A is between 1 minute 42 seconds and 1 minute 56 seconds from the start of the song is stored as an attribute). The information on the sections and beats may be input manually in advance, but it is desirable that it is automatically provided by analysis using a computer algorithm. The music attribute database (101) may store (or instead of) the attribute information for each section of the music in addition to the attribute information for each piece of music (for example, the "summer-like" of the refrain of piece of music A is 90%).

[0030] The music sound source database (102) is a means for storing the sound source of music. Here, the sound source is preferably the sound itself that can be directly listened to through a music distribution service or the like (for example, a sound source mastered for a CD), but may be MIDI data that is rendered and converted into sound on the user terminal side. The management entity of the music sound source database (102) and the management entity of the music attribute database (101) may be different, and there may be multiple management entities of the music sound source database (102) (in reality, such a configuration is considered to be preferable in many cases due to copyright restrictions). The data in the music attribute database (101) and the data in the music sound source database (102) may be associated with each other by the name of the music, or it is preferable that they are associated with each other via a unique identifier such as a music ID.

[0031] The lyrics information database (103) is a means for storing the lyrics of music, and may also store auxiliary information related to the lyrics. Lyric information may be input manually in advance, or may be automatically provided by voice recognition using a computer algorithm. It is desirable that lyric information is stored in association with time information expressed by a time code or the like, so that it can be synchronized with the sound source when the music is played. When recognizing lyrics by voice recognition using a computer algorithm, it is desirable to simultaneously store synchronization information. The data in the music attribute database (101) and the data in the lyrics information database (103) may be music names, etc., but it is desirable that they are associated via a unique identifier such as a music ID.

[0032] The music attribute analysis program (104) is one or more programs for analyzing the content of the sound sources in the music sound source database (102), parameterizing them, and storing them in the music attribute database (101). Techniques for extracting the atmosphere of individual pieces of music (e.g., "jazzy," "soothing," "gloomy," etc.) through analysis using computer algorithms are well-known (e.g., Tzanetakis, G., & Cook, P. (2002). Musical genre classification of audio signals. IEEE Transactions on speech and audio processing, 10(5), 293-302.). In addition, the music attribute analysis program (104) may analyze the content of the lyrics in the lyric information database (103), parameterize them, and furthermore, generate association information between the lyric information and the melody information, and perform a process of storing them in the music attribute database (101). Techniques for extracting the atmosphere of the lyrics ("summer," "refreshing," "heartbreak," etc.) through analysis using computer algorithms are well-known (e.g., Mayer, R., Neumayer, R., & Rauber, A. (2008). Rhyme and Style Features for Musical Genre Classification by Song Lyrics. Proceedings of ISMIR 2008, pp.337-342.).

[0033] The advertisement information database (105) is a means for storing information regarding advertisements submitted by advertisers. Information regarding advertisements includes advertisement copy text, images, videos, display formats (such as colors, animation effects, etc.), display timings, display target terminals (for example, smartphones, music players, tablet terminals, personal computers, wearable terminals such as smart glasses and smart watches, car navigation devices, AR (augmented reality) displays, VR (virtual reality) displays, MR (mixed reality) displays, digital signage), etc., and information for combining and displaying on multiple display terminals, etc. The content of the advertisement information database (105) may be determined such that the advertiser inputs and sets it in advance. It is desirable that each advertisement is assigned a unique identifier such as an advertisement ID.

[0034] The advertisement - music correspondence database (106) is a means for storing the results of associating advertisements with specific music. The association between an advertisement and specific music may be performed by associating and storing an advertisement ID and a music ID. It is desirable that the association between an advertisement and music includes weighting data representing the strength of the relevance. Also, the association between an advertisement and a specific section of music (for example, the refrain) and its weighting data may be included.

[0035] The advertisement submission support program (107) is one or more computer programs for assisting an advertiser in easily selecting an effective music when submitting an advertisement for a product. The advertisement submission support program (107) selects, according to the information input by the advertiser from the advertiser terminal (108), music suitable for the advertisement stored in the advertisement information database (105) from the music attribute database (101) and stores it in the advertisement - music correspondence database (106). The general outline of the processing of the advertisement submission support program (107) will be described later. The advertiser terminal (108) is an arbitrary information input / output means such as a personal computer or a smartphone.

[0036] The music advertisement distribution program (109) is one or more programs for distributing music or videos with music (usually in a streaming format) to user terminals (110) and providing advertisements, and may be managed by a party different from the management entity of the music attribute database (101). The user terminal (110) is a smartphone, music player, tablet terminal, personal computer, wearable terminal (such as smart glasses and smart watches), car navigation device, AR (augmented reality) display, VR (virtual reality) display, MR (mixed reality) display, digital signage, etc. that are targets of music (video) distribution and advertisement display. In the system according to the present invention, advertisement display may be performed by linking a plurality of the same type or different types of user terminals (110). The music advertisement distribution program (109) preferentially displays advertisements with strong relevance to the music or preferentially distributes music with strong relevance to the advertisement according to the content of the advertisement-music correspondence database (106). In addition, processing such as displaying an advertisement with strong relevance to the lyrics of the music at the same timing as the singing of the lyrics or displaying an advertisement with strong relevance to a specific section of the music at the same timing as that section is performed. How to select the music and how to charge the advertising fee may be determined by the business judgment of the operating entity of the music advertisement distribution program (109), but in any case, based on the content of the music attribute database (101), an advertisement with strong relevance to the music is selected, and the object of the present invention can be achieved by increasing the advertisement effect.

[0037] Fig. 2 shows an example of a screen for advertisers in the advertisement submission support program (107). When an advertiser specifies one or more known music pieces (reference pieces) that they think are suitable for an advertisement when submitting a music-linked advertisement for their company's products or services, the advertisement submission support program (107) selects and displays one or more similar music pieces (candidate pieces). Simply specifying categories (for example, "jazz," "summer," "refreshing") makes it difficult to select a music piece with an atmosphere that matches the company's products or services from a vast number of music pieces. However, it is easy to select a music piece with a similar image by specifying a known music piece as a reference piece. In the search for candidate pieces, it is desirable to be able to freely select which parameters of which reference piece to base the search on and to what extent to weight each parameter. It is possible to perform a search based on the overall impression of the reference piece rather than a specific parameter. For example, it is desirable to be able to search for candidate pieces with conditions such as that the rhythm pattern is quite similar to reference piece 1 and the choice of instruments is slightly similar to reference piece 2. Also, it may be possible to specify specific keywords in the lyrics. It may also be possible to specify to exclude music pieces containing the keywords specified in the lyrics from the search range (by doing so, for example, it is possible to prevent a music piece themed on a broken heart from being selected for an advertisement at a wedding venue).

[0038] Figure 2-a shows a first embodiment of the advertiser-oriented screen. Assume that the advertiser has set a target advertisement and transitioned to this screen in an arbitrary manner. The advertiser designates one or more reference music pieces (reference songs), and also designates which parameters of the music (for example, "summer feel", "beat", "lyrics") to perform a search based on. It is desirable that the selection of the reference song can be searched by designating the title or artist name through a separate search screen. It is possible to set multiple attributes for one reference song. Also, it may be possible to specify a weighting value indicating how much each parameter is emphasized. When the advertiser clicks the search button (or automatically by inputting information regarding the reference song), the advertisement placement support program (107) performs a search process and displays candidate songs related to the reference song. It is desirable that multiple candidate songs are displayed. Also, on this screen, it is desirable that it is possible to display a preview showing the state in which the candidate song is being auditioned and the advertisement is being displayed in accordance with the candidate song. An option may be provided such that, without the advertiser making a selection from the candidate songs, all candidate songs are automatically targeted for advertisement placement.

[0039] Figure 2-b shows a second embodiment of the advertiser-oriented screen. As shown in this figure, instead of input fields and selection by numerical input, candidate songs of the search results may be displayed with existing music pieces as axes on a two-dimensional graph, and the attributes of the music piece to be obtained may be visually specified by designating coordinates. For example, candidate songs plotted at coordinates close to reference song 1 have characteristics closer to reference song 1 (and the selected parameters). By clicking on the point corresponding to the candidate song, it is desirable that information such as the title of the candidate song and buttons for performing an audition and a preview are displayed.

[0040] Fig. 3 shows an example of the outline flowchart of the advertisement submission support program (107). This example corresponds to the example of the screen in Fig. 2-a. First, the advertisement submission support program (107) causes the advertiser to select an advertisement ID and one or more known music pieces as a reference via the advertiser terminal (108) (S301). Next, the advertisement submission support program (107) causes the advertiser to specify one or more parameters for each of the one or more known music pieces as a reference via the advertiser terminal (108) (S302). At this time, the weighting of each parameter may also be input. Next, the advertisement submission support program (107) reads the attribute information of the specified known music piece from the music attribute database (101), and searches for candidate music pieces from the music attribute database (101) taking into account the parameters and the weighting (S303). As the search condition, any calculation formula may be used as long as the selection and weighting of the parameters are reflected. For example, taking into account the weighting, music pieces existing at coordinates where the distance is equal to or less than a predetermined value in a vector space with each parameter as an axis may be searched. For example, when the weightings of three parameters are a, b, and c respectively and the values are x1, x2, and x3, the distance of a music piece having parameter values y1, y2, and y3 may be expressed as the square root of the following mathematical formula. Instead of a calculation formula, the search for candidate music pieces may be performed by a neural network. A random element may be added to the search result by a random number. This is because the effect of an advertisement by music is based on human sensibility, and there may be cases where the effect is exerted even if a somewhat mismatched music piece is selected.

[0041]

Number

[0042] Next, the advertisement submission support program (107) displays one or more candidate music pieces retrieved on the advertiser terminal (108) and allows the advertiser to select one or more music pieces to be combined with the advertisement (S304). It is desirable that the candidate music pieces can be auditioned from this screen. In the above, instead of the whole music piece, a specific section (such as a refrain) of the music piece may be made the target of designation or search. An option may be provided to omit the step of S304 and make one or more candidate music pieces retrieved the target of advertisement submission. Finally, the advertisement submission support program (107) associates the identification information of one or more music pieces selected by the advertiser with the advertisement ID and stores it in the advertisement-music correspondence database (106) (S305). Also, additional information regarding advertisement display such as advertisement fees, advertisement display frequency, advertisement time zone, etc. may be made inputtable or displayable from the screen of the advertisement terminal (108), but is not shown in the figure. An agreement may be adopted to input these information in the advertisement information database (105) in advance.

[0043] Here, in a scenario of performing music distribution on a commonly used smartphone today, there is a problem that an advertisement that simply displays characters or images on the screen is not effective. This is because users rarely keep looking at the screen while enjoying music. In this case, for example, by synchronizing the advertisement display animation with the beat, fusing the lyrics displayed on the screen with the advertisement, or matching the timing of the advertisement display with a specific section (for example, the refrain) of the music piece, the effect of the advertisement can be enhanced by making the act of viewing the advertisement a pleasant experience.

[0044] In the distribution of music-linked advertisements according to the present invention, the music advertisement distribution program (109) may display advertisements synchronized with the content of the music using the information on beats and sections stored in the music attribute database (101). For example, the character display of the advertisement may be changed in accordance with the beats of the music, or the character display may be enlarged in accordance with a specific section (for example, the refrain). Furthermore, the attributes regarding lyrics and sentiment stored in the music attribute database (101) may be used. For example, when an advertiser designates the submission of an advertisement that emphasizes the attribute of "summer-like feeling", and the word "summer" is used in the refrain part (the exciting part) of the music, the display function of the user terminal (110) may be controlled to display the advertisement text (copywriting), product images, etc. in synchronization with the timing when the lyrics appear.

[0045] In this case, when a user is using a terminal of the type where the user looks at the screen, such as a smartphone, if it is estimated that the user is walking based on the moving speed of the terminal, means such as performing a display to prevent "walking while using a smartphone" or not displaying the advertisement may be taken. On the other hand, when it is estimated that the user is moving on a transportation means such as a train based on the moving speed of the terminal such as a smartphone, the advertisement may be actively displayed. Such control may be realized by the cooperative operation of a program operating on a terminal such as a smartphone and the music advertisement distribution program (109).

[0046] When a user is using a wearable terminal such as smart glasses, within a range that does not obstruct the field of view, by using technologies such as VR (virtual reality) and AR (augmented reality), for example, by displaying the advertisement and lyrics together on the wall surface of a building, etc., the user experience may be made attractive and the effect of the advertisement may be enhanced.

[0047] In addition, the music advertisement distribution program (109) may display the same or related advertisements simultaneously to a plurality of user terminals (110) of the same or different types instead of just one. Alternatively, the music advertisement distribution program (109) may generate different display contents for each of the plurality of user terminals (110) so that they cooperate to form one advertisement and display it on each user terminal (110). In this case, it is important that it appears as one advertisement as a whole, and it is not necessary for the display on each individual user terminal (110) to necessarily look like an advertisement. Also, in such an embodiment, the music advertisement distribution program (109) may be responsible for accurate synchronization processing among the user terminals (110).

[0048] For example, as an example of implementation within a household, in the living room, when music is played from a smartphone, control may be performed such that an advertisement (such as the flashing of beats, the display of advertisement text following the main melody of the music, etc.) along with the content of the music is displayed on the screen of a large TV in the living room. Also, by causing the lighting of smart home appliances to flash in synchronization with the beats or making the home robot dance, a sense of unity may be given to the space. In this case, each of the smartphone, large TV, smart home appliances, and robot corresponds to a user terminal (110), and each is in a state of being controlled by the music advertisement distribution program (109). The music advertisement distribution program (109) may receive the music ID from the smartphone (or identify the music ID from the sound of the music being played through fingerprint technology, etc.), generate advertisement content to be displayed using this as a clue, and distribute it to each user terminal (110).

[0049] Fig. 4 shows a conceptual diagram of an embodiment of the advertising distribution method according to the present invention in a commercial facility. When a user plays music from their smartphone, an advertisement display may be performed such that the user can see the real space and the advertisements overlaid thereon through smart glasses or an MR (mixed reality) headset worn in front of their eyes. Also, if there is access to a digital signage installed in a commercial facility, advertisements may be similarly displayed there. In any of the advertisements, in order to achieve a high advertising effect, the advertisement text may be displayed in conjunction with the beat or melody of the music, the display may become exciting when it enters the refrain of the music, or display control may be performed so as to have a sense of linkage with the music being actually listened to. In this case, each of the smartphone, smart glasses, MR headset, and digital signage corresponds to a user terminal (110), and each is in a state of being controlled by a music advertisement distribution program (109). The music advertisement distribution program (109) may receive a music ID from the smartphone (or identify the music ID from the sound of the music being played through fingerprint technology or the like), generate advertisement content to be displayed based on this clue, and distribute it to each user terminal (110).

[0050] Advertising distribution may be performed in accordance with the BGM (background music) played in the commercial facility. It is common for the BGM to be provided by a music distribution business or a BGM distribution business. It is desirable for each business to provide the music advertisement distribution program (109) with the music ID of the BGM played in the commercial facility, and for the music advertisement distribution program (109) to operate based on this information. However, even if this is not possible, the music ID may be identified from the BGM music through fingerprint technology or the like, and based on the identified music ID, display materials may be generated and provided for each digital signage in the commercial facility, which is the user terminal (110). In this case, the user terminal (110) shall also include a store lighting device or a laser device having a network connection function. As a result, the mood of the commercial facility can be produced together with the music, so that the advertisement content can be effectively shown while producing a mood that matches the intention of the advertisement displayed on the digital signage or the like.

[0051] In this embodiment, in conjunction with the BGM music flowing in the commercial facility and each smartphone held by a plurality of user customers, in addition to or instead of the digital signage, etc. in the commercial facility, a music advertisement can also be displayed on the screen of the smartphone. At this time, the smartphones held by each user are positioned as user terminals (110) and are in a state controlled by the music advertisement distribution program (109). The music advertisements for each user may be the same, but the advertisement itself may be changed according to the attributes of the user.

[0052] In a commercial facility, instead of the BGM played in the facility, one or more pieces of music that match the concept of the commercial facility can be selected and delivered to the smartphones of user customers, thereby enhancing the advertising effect as a commercial facility. In this case, each smartphone of the user corresponds to a user terminal (110) and is in a state controllable by the music advertisement distribution program (109). The music selection for each user may be the same, but the music selection may be changed according to the attributes of the user.

[0053] With such an embodiment, for example, when a teenager visits a commercial facility lined with high - end brands, instead of the sophisticated and unknown BGM usually used in that type of commercial facility, by playing music of an artist that matches the image of the commercial facility and is familiar to the user from the smartphone, an effect of making the commercial facility feel closer can be expected.

[0054] In any of the embodiments, the point of the music advertisement is that the advertisement expression is linked to the music being played, regardless of the expression method. The text specified by the advertiser may be displayed starting from where the singing begins after the intro, or a video emphasizing the content to be advertised may be played from the intro until just before the refrain, and the text specified by the advertiser may be displayed like an accent at the moment of the refrain to effectively convey the message of the advertisement. Similarly, when synchronously controlling a plurality of user terminals (110) to perform a single advertisement expression, it is not necessary for each terminal to chorus the advertisement text equally. It is also possible to display the advertisement text only on one of them and generate and display an image video synchronized with the music that emphasizes and complements the advertisement message from the other terminals.

[0055] In any of the embodiments, the music advertisement distribution program (109) obtains the necessary materials such as videos, still images, logos, characters, dance motions, etc. in advance from the advertiser not only as text for the advertisement, automatically edits them into the necessary expressions as appropriate, and delivers them to each user terminal.

Claims

1. a music attribute storage means for storing attributes of music used in conjunction with an advertisement; an advertisement music correspondence storage means for storing advertisement identification information and music identification information in association with each other; a candidate song search unit that allows an advertiser to input advertisement identification information and identification information of a reference song, reads attributes of the reference song corresponding to the identification information from the song attribute storage means, calculates a similarity between the attributes of the reference song and the attributes of songs stored in the song attribute storage means, selects songs whose similarity exceeds a predetermined value, and reads them as one or more candidate songs; a candidate song display unit that displays the one or more candidate songs for selection by the advertiser; an advertisement music selection unit that allows the advertiser to select one or more advertisement music from the one or more candidate music; an advertisement information storage unit that associates the identification information of the one or more advertisement-used songs with the advertisement identification information and stores the association information in the advertisement music association storage unit; Advertising submission support system.

2. At least a portion of the attributes of the song are based on lyrics of the song. The advertisement placement support system according to claim 1 .

3. At least some of the attributes of the music piece are assigned to each section of the music piece.

3. The advertisement placement support system according to claim 1 or 2.

4. an input step for making an advertiser input advertisement identification information and identification information of a reference song stored in a song attribute storage means; a reading step of reading attributes of the reference song corresponding to the identification information from the song attribute storage means; a candidate song search step of calculating a similarity between attributes of the reference song and attributes of songs stored in the song attribute storage means, selecting songs whose similarity exceeds a predetermined value, and reading them as one or more candidate songs; a candidate song display step of displaying the one or more candidate songs for selection by the advertiser; an advertisement music selection step for allowing the advertiser to select one or more advertisement music from the one or more candidate music; and an advertisement information storing step of storing the identification information of the one or more advertisement-used songs in association with the advertisement identification information in an advertisement music association storing means. A computer-implemented method for assisting in placing advertisements.

5. At least a portion of the attributes of the reference song and the candidate songs are based on lyrics of the songs. The advertisement placement support method according to claim 4.

6. At least a portion of the attributes of the reference song and the candidate songs are assigned to each section of the song. The advertisement placement support method according to claim 4 or 5.

7. a group of input instructions for causing an advertiser to input advertisement identification information and identification information of a reference song stored in a song attribute storage means; a group of read instructions for reading attributes of the reference song corresponding to the identification information from the song attribute storage means; a set of candidate song search instructions for calculating a degree of similarity between attributes of the reference song and attributes of songs stored in the song attribute storage means, selecting songs whose degree of similarity exceeds a predetermined value, and reading the selected songs from the song attribute storage means as one or more candidate songs; candidate song display instructions for displaying the one or more candidate songs for selection by the advertiser; a set of advertising music selection instructions for causing the advertiser to select one or more advertising music pieces from the one or more candidate music pieces; and causing the computer to execute a set of instructions for causing the computer to execute an advertising information storage set of instructions for storing, in an advertising music correspondence storage means, identification information of the one or more advertisement-used songs in association with the advertisement identification information. Advertising support program.

8. At least a portion of the attributes of the reference song and the candidate songs are based on lyrics of the songs. The advertisement placement support program according to claim 7.

9. At least a portion of the attributes of the reference song and the candidate songs are assigned to each section of the song.

9. The advertisement placement support program according to claim 7 or 8.

10. The advertisement placement support system according to claim 1, Further, the attributes of each song may include information about the beat, section, or lyrics of the song; The advertisement delivery system further includes an advertisement delivery unit that changes advertisement display on a user terminal based on information related to the beat, section, or lyrics.

11. The method for supporting advertisement placement according to claim 4, Further, the attributes of each song may include information about the beat, section, or lyrics of the song; An advertisement delivery step of changing advertisement display on a user terminal based on information about the beat, section, or lyrics. A computer-implemented ad delivery method.

12. The advertisement placement support program according to claim 7, Further, the attributes of each song may include information about the beat, section, or lyrics of the song; causing a computer to execute ad delivery instructions to vary an ad display on a user terminal based on the beat, section, or lyric information; Ad serving program.

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