User Information Management Device

Abstract

Provided are a user information management apparatus, method, and program for supplementing missing information in customer information based on evidence. 【Solution means】The user information management apparatus includes user information storage means for storing user personal information including any one or more of attribute information, purchase history information, skin information, health index information, and questionnaire response information regarding a user identified by the user identification information for each user identification information, and in the user information storage means, when there is missing information in any item of the user personal information associated with the first user identification information, based on the information regarding the item related to the missing information associated with the second user identification information having the first item information identical or similar to the first item information included in the user personal information associated with the first user identification information, user information registration means for registering the missing information associated with the first user identification information.

Description

Technical Field

[0001] It relates to a technology for managing customer information.

Background Art

[0002] Companies usually acquire and accumulate customer information from customers' daily purchasing behaviors and conduct marketing activities to analyze the customer information.

[0003] Under such circumstances, attempts have been made to analyze customers' purchasing behaviors and utilize them for sales promotion activities. For example, in Patent Document 1, a sales support device that can provide customer classification in which customers' tendencies in home renovation are similar has been proposed.

Prior Art Documents

Patent Documents

[0004]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0005] However, in the above prior art, it is premised that there is no omission in customer information, and there is a problem that if a part of the customer information is missing, there is a risk of deriving inaccurate results. Therefore, in view of the above problems, an object of the present invention is to provide a user information management device that supplements the missing information in customer information based on evidence.

Means for Solving the Problems

[0006] One form of the disclosed user information management device stores user personal information including any one or more of attribute information, purchase history information, skin information, health index information, and questionnaire response information regarding the user identified by the user identification information for each user identification information; and in the user information storage means, when there is information missing in any item of the user personal information associated with the first user identification information, based on information regarding the item related to the missing information associated with the second user identification information having the first item information identical or similar to the first item information included in the user personal information associated with the first user identification information, the user information registration means for registering the missing information associated with the first user identification information. When the missing information associated with the first user identification information is obtained by a normal process when registering information in the user information storage means, which is different from the process by the user information registration means, and the information registered by the user information registration means and the missing information obtained by the normal process differ by a predetermined value or more, a misregistration detection means for notifying that fact; It is characterized by having.

[0007] Also, one form of the disclosed user information management device stores user personal information including any one or more of attribute information, purchase history information, skin information, health index information, and questionnaire response information regarding the user identified by the user identification information for each user identification information; and in the user information storage means, when there is information missing in any item of the user personal information associated with the first user identification information, the second user identification information having information identical or similar to the information associated with the first user identification information is identified, and further, based on information regarding the item related to the missing information associated with the (N + 1)-th user identification information identified as a result of performing the process of identifying the (N + 1)-th user identification information having information identical or similar to the information associated with the N-th user identification information one or more times, the user information registration means for registering the missing information associated with the first user identification information. When the missing information associated with the first user identification information is obtained by a normal process when registering information in the user information storage means, which is different from the process by the user information registration means, and the information registered by the user information registration means and the missing information obtained by the normal process differ by a predetermined value or more, a misregistration detection means for notifying that fact; It is characterized by having. Note that N starts from 2 and increases by 1 each time the identification process is performed.

Advantages of the Invention

[0008] The disclosed user information management device supplements the missing information in customer information based on evidence.

Brief Description of the Drawings

[0009]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Embodiments for Carrying Out the Invention

[0010] Embodiments for carrying out the present invention will be described with reference to the drawings. (Operating Principle of the User Information Management Device According to the Present Embodiment)

[0011] Using FIGS. 1 to 4, the operating principle of the user information management device 100 according to the present embodiment (hereinafter simply referred to as "this device") will be described. FIG. 1 is a diagram showing the connection relationship between this device 100 and other devices, and FIG. 2 is a functional block diagram of this device 100.

[0012] As shown in FIG. 1, this device 100 is connected to a POS (Point of Sales) system 340 or the like via a communication network 330. The communication network 330 can be either in a wired form or a wireless form. The POS (Point of Sales) system 340 provides purchase history information 250 to this device 100. As shown in FIG. 2, the present apparatus 100 includes user information storage means 110, user information registration means 120, and misregistration detection means 130.

[0013] The user information storage means 110 stores user personal information 230 including any one or more of attribute information 240, purchase history information 250, skin information 260, health index information 270, questionnaire response information 280, and promotion item usage information 290 regarding the user 210 identified by the user identification information 220 for each user identification information 220. The user information storage means 110 is a kind of so-called customer information management (CRM: Customer Relationship Management) database.

[0014] The attribute information 240 is information regarding the customer's name, gender, age, family composition, address, telephone number, etc. The skin information 260 is information regarding the customer's skin age, skin type, moisture content, pores, wrinkles, spots, texture, etc. The health index information 270 is information regarding the test values of the customer's triglycerides, cholesterol, uric acid, etc.

[0015] The user information registration means 120 detects that there is missing information 320 in any item of the user personal information 230 associated with the first user identification information 300 in the user information storage means 110. At that time, the user information registration means 120 identifies a second user identification information 310 having the first item information identical or similar to the first item information included in the user personal information 230 associated with the first user identification information 300. Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 300 based on the information regarding the item related to the missing information 320 associated with the identified second user identification information 310.

[0016] Figure 3 is a diagram for explaining the processing of the user information registration means 120. As shown in Figure 3, the user information registration means 120 detects, for example, that there is missing information 320: NULL in item X of the user personal information 230 associated with the user identification information 220(300): 10000. Then, the user information registration means 120 identifies user identification information 220(310): 100XX that has item A: ○ identical or similar to item A: ○ included in the user personal information 230 associated with the user identification information 220(300): 10000. Further, the user information registration means 120 registers the missing information 320 associated with the user identification information 220(300): 10000 based on the information: □ regarding item X related to the missing information 320 associated with the user identification information 220(310): 100XX.

[0017] Note that, like item B, even if the two user identification information 220(300, 310) have different data, such as item B: △ of the user identification information 220(300): 10000 and item B: ▲ of the user identification information 220(310): 100XX, it is irrelevant to the processing by the user information registration means 120.

[0018] The user information registration means 120 may also be configured to perform processing based on information regarding a plurality of second user identification information 310. Further, the user information registration means 120 may be configured to perform processing using information predicted from, rather than the information itself regarding the item related to the missing information 320 associated with the second user identification information 310.

[0019] The user information registration means 120 detects that there is missing information 320 in any item of the user personal information 230 associated with the first user identification information 300 in the user information storage means 110. At that time, the user information registration means 120 identifies second user identification information 310 having information identical or similar to the information associated with the first user identification information 300. Further, if N starts from 2 and is incremented by 1 each time the loop process 370 described later is performed, the user information registration means 120 performs the loop process 370 one or more times to identify (N + 1)-th user identification information 360 having information identical or similar to the information associated with the N-th user identification information 350. Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 310 based on the information regarding the item related to the missing information 320 associated with the (N + 1)-th user identification information 360 identified by the loop process 370. Note that the condition (number of times) for stopping the loop process 370 can be determined as appropriate.

[0020] FIG. 4 is a diagram for explaining the processing of the user information registration means 120. As shown in FIG. 4, the user information registration means 120 detects, for example, that there is missing information 320 in item X of the user personal information 230 associated with the user identification information 220(300):10000. Subsequently, the user information registration means 120 identifies user identification information 220(310):100XX having information identical or similar to item A associated with the user identification information 220(300):10000. Further, the user information registration means 120 identifies user identification information 220(360):100YY having information identical or similar to item B associated with the user identification information 220(350):100XX. Subsequently, the user information registration means 120 identifies user identification information 220(360):100ZZ having information identical or similar to item C associated with the user identification information 220(350):100YY. In this example, the loop process 370 is performed twice. Then, based on the information: ☆ regarding item X related to the missing information 320 associated with the user identification information 220(360):100ZZ identified by the loop process 370, the user information registration means 120 registers the missing information 320 associated with the first user identification information 220(310):10000.

[0021] The misregistration detection means 130 performs processing when the missing information 320 associated with the first user identification information 300 is obtained by a normal process when registering information in the user information storage means 110, which is different from the processing by the user information registration means 120. At that time, when the information registered by the user information registration means 120 and the missing information 320 obtained by the normal process differ by a predetermined value or more, the misregistration detection means 130 notifies to that effect. This is a process for evaluating the reliability of the processing by the user information registration means 120. Based on the above operating principle, the apparatus 100 supplements the missing information 320 in the customer information 220, 230 with grounds. (Hardware Configuration of the User Information Management Apparatus According to the Present Embodiment)

[0022] With reference to FIG. 5, an example of the hardware configuration of the present apparatus 100 will be described. FIG. 5 is a diagram showing an example of the hardware configuration of the present apparatus 100. As shown in FIG. 5, the present apparatus 100 includes a CPU (Central Processing Unit) 510, a ROM (Read-Only Memory) 520, a RAM (Random Access Memory) 530, an auxiliary storage device 540, a communication I / F 550, an input device 560, a display device 570, and a storage medium I / F 580.

[0023] The CPU 510 is a device that executes the programs stored in the ROM 520, performs arithmetic processing on the data developed (loaded) in the RAM 530 according to the instructions of the programs, and controls the entire present apparatus 100. The ROM 520 stores the programs and data executed by the CPU 510. The RAM 530 is where the programs and data to be executed are developed (loaded) when the CPU 510 executes the programs stored in the ROM 520, and temporarily holds the arithmetic data during the arithmetic operations.

[0024] The auxiliary storage device 540 is a device that stores the OS (Operating System), which is basic software, and application programs according to the present embodiment, together with related data. For example, it may be in a form including the user information storage means 110. The auxiliary storage device 540 is, for example, an HDD (Hard Disk Drive) or a flash memory.

[0025] The communication I / F 550 is an interface for connecting to a communication network 330 such as a wired / wireless LAN (Local Area Network) or the Internet, and performing data exchange with other devices (such as a POS system) 340 that provide a communication function.

[0026] The input device 560 is a device for inputting data into this device 100, such as a keyboard. The display device (output device) 570 is a device composed of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of this device 100 or when performing various settings. The storage medium I / F 580 is an interface for transmitting and receiving data with a storage medium 590 such as a CD-ROM, a DVD-ROM, or a USB memory.

[0027] Each means of this device 100 may be implemented in a form in which the CPU 510 executes a program corresponding to each means stored in the ROM 520 or the auxiliary storage device 540. Also, each means of this device 100 may be implemented in a form in which the processing related to each means is realized as hardware. Further, it is also possible to load the program according to the present invention from an external server device via the communication I / F 550, or to load the program according to the present invention from the storage medium 590 via the storage medium I / F 580, and cause this device 100 to execute the program. (Example of processing by the user information management device according to the present embodiment) Using FIG. 6, the flow of the processing example by this device 100 will be described. FIG. 6 is a flowchart showing the flow of the processing example by this device 100.

[0028] In S10, the user information registration means 120 detects that there is information 320 missing in any item of the user personal information 230 associated with the first user identification information 300 in the user information storage means 110.

[0029] At that time, the user information registration means 120 identifies second user identification information 310 having first item information identical or similar to the first item information included in the user personal information 230 associated with the first user identification information 300.

[0030] Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 300 based on the information regarding the items related to the missing information 320 associated with the identified second user identification information 310.

[0031] As shown in FIG. 3, for example, the user information registration means 120 detects that there is missing information 320: NULL in item X of the user personal information 230 associated with the user identification information 220(300): 10000. Then, the user information registration means 120 identifies the user identification information 220(310): 100XX having item A: ○ that is the same as or similar to item A: ○ included in the user personal information 230 associated with the user identification information 220(300): 10000. Further, the user information registration means 120 registers the missing information 320 associated with the user identification information 220(300): 10000 based on the information: □ regarding item X related to the missing information 320 associated with the user identification information 220(310): 100XX.

[0032] Note that, like item B, even if the two user identification information 220(300, 310) have different data, such as item B: △ of the user identification information 220(300): 10000 and item B: ▲ of the user identification information 220(310): 100XX, it is irrelevant to the processing by the user information registration means 120.

[0033] The user information registration means 120 may be configured to perform processing based on information regarding a plurality of second user identification information 310. Also, the user information registration means 120 may be configured to perform processing using the information predicted from the information regarding the items related to the missing information 320 associated with the second user identification information 310, rather than the information itself. Also, the user information registration means 120 may be configured to perform the following processing different from the above-described processing.

[0034] In S10, the user information registration means 120 detects that there is missing information 320 in any item of the user personal information 230 associated with the first user identification information 300 in the user information storage means 110. At that time, the user information registration means 120 identifies second user identification information 310 having information identical or similar to the information associated with the first user identification information 300.

[0035] Furthermore, when N starts from 2 and increases by 1 each time the loop process 370 described later is performed, the user information registration means 120 performs the loop process 370 one or more times to identify the (N + 1)-th user identification information 360 having information identical or similar to the information associated with the N-th user identification information 350.

[0036] Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 310 based on the information regarding the item related to the missing information 320 associated with the (N + 1)-th user identification information 360 identified by the loop process 370. Note that the condition (number of times) for stopping the loop process 370 can be determined as appropriate.

[0037] As shown in FIG. 4, for example, the user information registration means 120 detects that there is missing information 320 in item X of the user personal information 230 associated with the user identification information 220(300): 10000. Subsequently, the user information registration means 120 identifies the user identification information 220(310): 100XX having information identical or similar to item A associated with the user identification information 220(300): 10000.

[0038] Furthermore, the user information registration means 120 identifies user identification information 220(360):100YY having information identical or similar to item B associated with user identification information 220(350):100XX. Subsequently, the user information registration means 120 identifies user identification information 220(360):100ZZ having information identical or similar to item C associated with user identification information 220(350):100YY. In this example, the loop process 370 is performed twice.

[0039] Then, based on the information: ☆ regarding item X of the missing information 320 associated with user identification information 220(360):100ZZ identified by the loop process 370, the user information registration means 120 registers the missing information 320 associated with the first user identification information 220(310):10000.

[0040] In S20, it is assumed that the missing information 320 associated with the first user identification information 300 is obtained by a normal process when registering information in the user information storage means 110, which is different from the process in S10.

[0041] In S20, when the misregistration detection means 130 determines that the information registered by the user information registration means 120 and the missing information 320 obtained by the normal process differ by a predetermined value or more, it notifies the fact. This is a process for evaluating the reliability of the process by the user information registration means 120. By performing the above-described process, the apparatus 100 supplements the missing information 320 in the customer information 220 and 230 based on evidence.

[0042] Although the embodiments of the present invention have been described in detail above, the present invention is not limited to such specific embodiments, and various modifications and changes are possible within the scope of the gist of the present invention described in the claims.

Explanation of Reference Numerals

[0043] 100 User Information Management Apparatus 110 User information storage means 120 User information registration means 130 Detection means for incorrect registration 210 User 220 User identification information 230 User personal information 240 Attribute information 250 Purchase history information 260 Skin information 270 Health index information 280 Questionnaire response information 290 Information on utilization of promotional items 300 First user identification information 310 Second user identification information 320 Missing information 330 Communication network 340 POS (Point of Sales) system 510 CPU 520 ROM 530 RAM 540 Auxiliary storage device 550 Communication interface 560 Input device 570 Output device 580 Memory medium interface 590 Memory medium

Claims

1. a user information storage means for storing, for each user identification information, user personal information including at least one of attribute information, purchase history information, skin information, health index information, and questionnaire response information regarding a user identified by the user identification information; a user information registration means for, when there is missing information in any item of the user personal information associated with the first user identification information in the user information storage means, registering the missing information associated with the first user identification information based on information on the item related to the missing information associated with the second user identification information having the first item information that is the same as or similar to the first item information included in the user personal information associated with the first user identification information; a user information management device characterized in that the missing information associated with the first user identification information is obtained by a regular process when registering information in the user information storage means, which is different from the processing by the user information registration means, and if the information registered by the user information registration means differs from the missing information obtained by the regular processing by a predetermined value or more, the device has an erroneous registration detection means for notifying that fact.

2. a user information storage means for storing, for each user identification information, user personal information including at least one of attribute information, purchase history information, skin information, health index information, and questionnaire response information regarding a user identified by the user identification information; a user information registration means for, when there is missing information in any item of the user personal information associated with a first user identification information in the user information storage means, identifying a second user identification information having information identical or similar to the information associated with the first user identification information, and further registering the missing information associated with the first user identification information based on information on the item related to the missing information associated with the N+1th user identification information identified as a result of performing a process of identifying the N+1th user identification information having information identical or similar to the information associated with the Nth user identification information one or more times; a user information management device comprising: an erroneous registration detection means for notifying a user of a difference between the information registered by the user information registration means and the missing information acquired by the regular processing, the missing information associated with the first user identification information being acquired by a regular processing different from the processing by the user information registration means, the N starting from 2 and increasing by 1 each time the specifying processing is performed.

3. A computer including a user information storage means for storing user personal information including at least one of attribute information, purchase history information, skin information, health index information, and questionnaire response information for each user identification information, the computer comprising: a user information registration means, when there is missing information in any item of the user personal information associated with a first user identification information in the user information storage means, registering the missing information associated with the first user identification information based on information on the item related to the missing information associated with a second user identification information having the first item information that is the same as or similar to the first item information included in the user personal information associated with the first user identification information; A user information management method including a step in which an erroneous registration detection means notifies a user when the missing information associated with the first user identification information is obtained by a normal process for registering information in the user information storage means, which is different from the process by the user information registration means, and when the information registered by the user information registration means differs from the missing information obtained by the normal process by a predetermined value or more.

4. A computer including a user information storage means for storing user personal information including at least one of attribute information, purchase history information, skin information, health index information, and questionnaire response information for each user identification information, the computer comprising: a user information registration means, when there is missing information in any item of the user personal information associated with a first user identification information in the user information storage means, identifying a second user identification information having information identical or similar to the information associated with the first user identification information, and further, performing a process of identifying the N+1th user identification information having information identical or similar to the information associated with the Nth user identification information one or more times, based on information regarding the item related to the missing information associated with the N+1th user identification information identified as a result of registering the missing information associated with the first user identification information; A user information management method including a step in which an erroneous registration detection means notifies a user when the missing information associated with the first user identification information is obtained by a normal process for registering information in the user information storage means, which is different from the process by the user information registration means, and when the information registered by the user information registration means differs from the missing information obtained by the normal process by a predetermined value or more. It should be noted that N starts from 2 and increases by 1 each time the specifying process is performed.

5. A user information management program for causing a computer to execute the method according to claim 3 or 4.

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