Advertising system

Abstract

To provide an advertisement system capable of performing an event such as a stamp rally.SOLUTION: An advertisement system includes an advertisement management server 1 for managing an event in which a user of a portable terminal 10 becomes a participant, the portable terminal 10 reads an information code 4 of an event advertisement 2, and a privilege with respect to access is notified to the portable terminal 10 with the access of the portable terminal 10 to the advertisement management server 1 as a trigger. The event advertisement 2 is installed at a plurality of predetermined places, and the information code 4 belonging to the event advertisement 2 includes a place code allocated to an individual installation place, an advertisement code and URL information of the advertisement management server. The advertisement management server 1 has a function for determining a privilege with respect to access for each portable terminal, a function for transmitting information of the determined privilege to the portable terminal, a function for totalizing access frequency to the advertisement management server during an event holding period, and a function for outputting a totalization result, or the like.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present invention relates to an advertising system using a mobile terminal.

Background Art

[0002] As one of the sales promotion methods, a stamp rally is held. In a stamp rally, usually, the sales company of a product or service becomes the rally organizer and installs a card sheet and a stamp at a checkpoint. The rally participants go around the checkpoints in sequence, stamp a predetermined card sheet, and when they submit the card sheet with a predetermined number or more of stamps to the rally organizer, prizes and the like are provided to the rally participants by the rally organizer.

[0003] Such a stamp rally using a card sheet and a stamp is costly for the rally organizer because the card sheet and the stamp must be installed at the checkpoint and managed, and there is an inconvenience for the rally participants that they must carry a predetermined card sheet. For this reason, a method of holding a stamp rally using a mobile terminal has been proposed.

[0004] For example, a method has been proposed in which the rally organizer requests a mobile phone company to distribute a campaign advertisement for a stamp rally that designates the checkpoints of the stamp rally, the campaign advertisement is distributed to the users of the mobile terminal, and when the user of the mobile terminal views the campaign advertisement and reaches the checkpoint, the mobile phone company electronically signs a stamp based on the location information of the base station with which the mobile phone is communicating and the current time and transmits it to the mobile phone (Patent Document 1).

[0005] In addition, a reader / writer capable of non-contact communication is installed at a checkpoint, and the user of the mobile terminal is guided to download a specific application to the mobile terminal. When the mobile terminal with the downloaded application reaches the checkpoint, a stamp is imprinted on the application through communication by the reader / writer (Patent Document 2). According to this method, an advertisement can be attached to the application used in the stamp rally, so that effective advertisement distribution becomes possible.

Prior Art Documents

Patent Documents

[0006]

Patent Document 1

Patent Document 2

Summary of the Invention

Problems to be Solved by the Invention

[0007] However, in the conventional sales promotion method of conducting a stamp rally using a mobile terminal, it is difficult to confirm the advertising effect by the stamp rally, and the types and numbers of advertisements that can be presented to the user of the mobile terminal by conducting the stamp rally are also limited.

[0008] In contrast, an object of the present invention is to provide an advertising system that can hold an event such as a stamp rally, can easily confirm the direct advertising effect by the event, and further enables an advertiser to present a desired advertisement to a user during the event.

Means for Solving the Problems

[0009] The inventor of the present invention, when conducting an event that defines a predetermined checkpoint for the user of a mobile terminal to visit, such as a stamp rally, and provides benefits for reaching the checkpoint, uses an advertisement having a specific function managed by an advertisement management server as the checkpoint. When the user of the mobile terminal reaches the advertisement serving as the checkpoint and accesses the advertisement management server to obtain a benefit, the user will actively search for the advertisement serving as the checkpoint due to the fun brought by the game nature of the rally and the desire to obtain benefits, resulting in an increase in the advertisement effect. Also, by aggregating the accesses to the advertisement management server at the checkpoint, the inventor found that the effect of the event of having the user of the mobile terminal visit a predetermined advertisement can be confirmed, and thus conceived the present invention.

[0010] That is, the present invention includes an advertisement management server that manages an event in which the user of a mobile terminal is a participant, and an advertisement (hereinafter referred to as an event advertisement) that is registered in the advertisement management server as an advertisement targeted by the event and has a display indicating that it is targeted by the event (hereinafter referred to as an event target display) and an information code. An advertisement system in which, when the information code of the event advertisement is read into the mobile terminal and the advertisement management server is accessed by the mobile terminal, the advertisement management server notifies the mobile terminal of a benefit for the access. The event advertisements are installed at a plurality of predetermined locations, and the information code of the event advertisement includes a location code assigned to each installation location, an advertisement code assigned to each event advertisement, and URL information of the advertisement management server. The advertisement management server has a function of storing information on the location code and the corresponding installation location, information on the advertisement code and the corresponding advertisement information such as advertiser information, information on the advertisement posting date, information on the advertisement fee, the event holding period, event benefits, and benefit granting rules. A function of determining the validity of the access when the information code of the event advertisement is read into the mobile terminal and the advertisement management server is accessed by the mobile terminal. When it is determined that the access is valid, associate the access with a location code for each mobile terminal and register it as an object for which a privilege is to be granted. Based on the privilege granting rules, determine a privilege for the access registered as an object for which a privilege is to be granted for each mobile terminal. Function to send the information of the determined privilege to the mobile terminal. When the advertising management server is notified by the user of the mobile terminal of the use of a privilege, function to exclude the access related to the used privilege from the objects for which a privilege is to be granted, and Function to totalize the number of accesses to the advertising management server during the event holding period for each location code of the event advertisement and output the totalization result. Provide an advertising system having the above.

[0011] Further, the present invention is an advertising method using the above-described advertising system, An advertising manager who operates an advertising management server Register information on the location code and the corresponding installation location, information on the advertiser as the advertising code and the corresponding advertising information, information on the advertisement posting date, information on the advertising fee, the event holding period, the event privilege, and the privilege granting rules in the advertising management server. Provide an advertising method of reporting to the advertiser the totalization result of the number of accesses to the advertising management server for each installation location of the event advertisement output from the advertising management server after the announcement of the event holding and billing the advertising fee.

Effect of the Invention

[0012] According to the advertising system of the present invention, it includes an advertising management server and an event advertisement. When the information code of the event advertisement is read by a mobile terminal and the advertising management server is accessed, the advertising management server determines the validity of the access based on the location code. If it is valid, the access is registered as an object for which a privilege is to be granted, and according to a predetermined specific granting rule, a privilege is determined for the access for each mobile terminal, and the information of the privilege is sent to the mobile terminal. Therefore, the user of the mobile terminal searches for event advertisements installed at multiple locations in a game-like feeling of enjoying a stamp rally, so the event advertisements bring a greater advertising effect compared to simply installed advertisements.

[0013] In particular, when event advertisements are installed in the advertiser's store or facility, the event can directly attract customers into the store or facility.

[0014] Furthermore, since the advertisement management server can determine the validity of user access based on the location code, it is possible to tabulate for each installation location of the event advertisement, and the advertiser can easily know the effect of the event.

[0015] Also, for the advertisement administrator who manages the advertisement management server, once the installation location of the advertisement that will become an event advertisement and information such as the advertiser are registered in the advertisement management server, from the registered advertisements, appropriate advertisements are selected for each theme of the new event to plan the event, propose it to the advertiser, and it becomes possible to carry out an efficient advertising activity by holding the event.

Brief Description of the Drawings

[0016]

Figure 1

Figure 2

Embodiments for Carrying Out the Invention

[0017] Hereinafter, the present invention will be specifically described with reference to the drawings. This system is used, for example, in an event where a user of a mobile terminal searches for advertisements installed at a plurality of predetermined locations, reaches the advertisements, and the access is recorded by accessing an advertisement management server so that a privilege can be obtained based on the access, like a stamp rally where rally participants tour checkpoints to get stamps and obtain a privilege by getting a predetermined number of stamps.

[0018] Figure 1 is a schematic configuration diagram of an advertising system according to an embodiment of the present invention. This advertising system includes an advertisement management server 1 managed by an advertisement manager engaged in the advertising industry or the like, and an event advertisement 2.

[0019] <<Event Advertisement>> The event advertisement 2 is registered in the advertisement management server 1 as an advertisement targeted at an event, and has a display 3 indicating that it is targeted at an event and an information code 4. The individual advertisement contents 5 published in the event advertisement 2 are appropriately determined by the advertiser of the event advertisement 2.

[0020] As the display 3 indicating that it is targeted at an event, it can be any character string, mark, etc. that can distinguish the event advertisement 2 from other advertisements visually. This display 3 is appropriately determined by the advertisement manager. Also, what kind of characters, marks, etc. this display 3 is composed of is clarified in the notice of the event held to widely inform the general public of the event.

[0021] The information code 4 includes a location code assigned to each installation location of the event advertisement 2, an advertisement code assigned to each event advertisement, and the URL information of the advertisement management server. The information code 4 is issued by the advertisement manager.

[0022] The information code 4 is provided in the event advertisement 2 as a two-dimensional code, an RF tag, etc., and when read by the mobile terminal 10, enables the mobile terminal 10 to access the advertisement management server 1.

[0023] As a specific embodiment of the two-dimensional code, when the event advertisement 2 is made on a billboard, sticker, drawing, etc., the two-dimensional code may be displayed within the advertisement display. Alternatively, a printed matter displaying the two-dimensional code may be attached to the advertisement display separately. When the event advertisement 2 is displayed as a video in digital vision, the two-dimensional code may be displayed on a part of the video during the display time of the advertisement video, or the two-dimensional code in the advertisement video may be always displayed during the display time of the advertisement video.

[0024] <<Advertising management server>> The advertising management server 1 is composed of one or more computers and has functions such as a storage function, a communication function, a judgment function, and a totaling function. <Storage function of the advertising management server> In the storage unit of the advertising management server 1, (a) the location code and the information on the installation location corresponding thereto, (b) the advertisement code and the advertisement information corresponding thereto are stored. Also, (c) as event-related information, the event holding period, event benefits, benefit granting rules, etc. are stored, and (d) other information is stored as necessary. These are registered in the advertising management server by the advertising administrator.

[0025] Among these, (a) the information on the installation location includes the address of a fixed installation location such as a building wall where the event advertisement is posted, a vending machine wall, a utility pole, digital vision, etc. The installation location of the event advertisement may be something that moves such as a train, bus, taxi, etc., as long as the installation destination can be specified. In that case, the information on the installation location includes the route name, operation area, operation time, the operating company of the operating agency, etc.

[0026] Also, the installation location of the event advertisement may be a website on the web as long as it is viewable by the general public, and the information on the installation location may include information such as the URL of the site and the viewable time.

[0027] When the information of the placement location includes cases where the advertiser and the provider of the advertising placement location are different, it can also include the type of business for which advertising can be placed at the advertising placement location, the information (ID) of the advertising placement location provider, information such as the usage fee of the advertising placement location, etc.

[0028] In the advertising system of the present invention, when the placement location of the event advertisement 2 is within the advertiser's store or facility, it is preferable because the store or facility can directly enjoy the effect of attracting customers by the event.

[0029] (b) The advertising information includes (b-1) information of the advertiser, (b-2) information of the advertisement publication date, and (b-3) information of the advertising fee, etc. It is preferable to include (b-4) the type of advertisement and the display content in the advertisement in the advertising information.

[0030] Here, (b-1) the information of the advertiser can include the address of the advertiser, name, ID of the advertiser, URL of the advertiser, business type of the advertiser, etc.

[0031] (b-2) The information of the advertisement publication date can include the start date of publication, end date of publication, advertisement publication period, etc. Note that the advertisement publication date can be determined separately from the holding period of the event.

[0032] (b-3) The information of the advertising fee can include the basic advertising publication fee charged to the advertiser, and the unit price when charging according to the number of accesses when the advertising management server accesses from the mobile terminal by the information code attached to the advertisement. Also, as described later, when the advertising management server 1 causes the mobile terminal 10 to transition to the advertiser's homepage and the advertiser's advertisement screen is displayed on the mobile terminal 10, it may include the charging unit price according to the number of transitions to the homepage. Furthermore, on the advertiser's homepage, it may be charged when the user of the mobile terminal 10 completes the application for the advertiser's product or service, and in that case, it may include the charging unit price according to the number of applications for the product or service, etc.

[0033] As types of advertisements, types of advertising methods such as billboards, stickers, drawings, digital vision, web, etc., and types of advertising content such as real estate advertisements, job advertisements, product advertisements, service advertisements, performance advertisements for music and theater, branding, etc. can be included. In addition, as the display content of the advertisement, a thumbnail of the appearance of the advertisement, etc. can be included.

[0034] From the point of guiding people in a certain region or people who visit the region for tourism, etc. with advertising content with a certain region such as real estate advertisements, job advertisements, theater advertisements, tourist attraction guides, etc. to the people in the region or people who visit the region for tourism, etc. through advertising media with a certain region, as types of advertisements, installation of billboards on buildings, vending machines, utility poles, etc., pasting of stickers, video display in digital vision installed in a predetermined place, etc. are preferable.

[0035] (c) Information related to events Among the information related to events, as information regarding the holding period of the event, the event start date, the event end date, the event holding period, etc. can be listed. The event holding period may be set for a predetermined number of days every month or every season.

[0036] As information regarding the benefits of the event, for example, when ranking the number of accesses within a predetermined period, benefits corresponding to the rank can be determined. Also, regardless of the number of accesses, benefits that mobile terminal users can obtain when accessing even once may be determined. More specifically, gifts of products or services, discount coupons, specific places where benefits can be obtained, etc. can be listed. Note that the advertising administrator may request the advertisement provider to provide benefits, or a part of the advertising fee charged by the advertising administrator to the advertisement provider may be appropriated for the provision of benefits.

[0037] The rules for granting benefits can be determined by the advertising administrator as appropriate. For example, the number of accesses within a predetermined period can be ranked, and benefits can be granted according to the rank. Even with the same number of accesses, the rank may be changed depending on the day of the week or the date.

[0038] When accessing based on the event advertisement 2 at all installation locations, it may be possible to obtain a particularly high rank. The benefits may be changed or the rank of the benefits may be changed according to the combination of the accessed installation locations. For example, when the access locations cover a wide range, a high benefit can be obtained.

[0039] Regarding the rules for granting benefits, the order of going around the event advertisement may be stipulated. However, from the point that the main effect of this system is to allow the users of the mobile terminals to reach the event advertisement, it is preferable not to stipulate the order of going around the event advertisement.

[0040] (d) Others As other information to be stored in the advertisement management server 1, it is possible to register the conditions for invalidating the access even when there is an access from the mobile terminal 10 to the advertisement management server 1. For example, it is possible to invalidate the access based on the second and subsequent readings of the information code 4 of the event advertisement 2 at the same installation location during one event holding period.

[0041] <Communication function of the advertisement management server> When the mobile terminal 10 has the information code 4 as information written in a two-dimensional code or an RF tag, the advertisement management server 1 has a communication function used when connecting to the Internet based on the information, publishing the notice of the event on the network, providing information about benefits to the users of the mobile terminal 10, or transmitting the aggregation result of the access count to the advertiser. In addition, when the mobile terminal 10 has the information code 4 as information written in an RF tag, the advertisement management server 1 has the function of a reader / writer for non-contact communication with the RF tag.

[0042] <Advertisement management server judgment function, etc.> When the mobile terminal 10 accesses the advertising management server 1, the advertising management server 1 reads the location code and the advertising code included in the information code 4 from the mobile terminal 10, and has a function of referring to various information registered as the advertising information of the event advertisement 2 from the advertising code. The advertising management server 1 may be able to utilize the information stored in the mobile terminal 10. Then, based on the location code, the advertising code, and the referred information, the advertising management server 1 (i) has a determination function for determining whether the access from the mobile terminal 10 to the advertising management server 1 is valid or invalid, particularly, a function for determining whether the access after the second time when the access based on the same event advertisement is repeatedly performed from the same mobile terminal during one event holding period is valid or invalid based on a predetermined rule, (ii) when it is determined that the access is valid, has a function of associating the access with the location code for each mobile terminal and storing it as an object for privilege granting, (iii) has a function of determining a privilege for the access stored as an object for privilege granting for each mobile terminal 10 based on the stored privilege granting rule, (iv) when the advertising management server 1 transmits privilege information based on the access from the mobile terminal 10 to the user of the mobile terminal 10, the user of the mobile terminal 10 actually acquires a privilege based on the privilege information, and when it is notified from the privilege acquisition destination to the advertising management server 1 that the privilege has been acquired, has a function of excluding the access related to the privilege from the object for subsequent privilege granting, (v) has a function of aggregating the number of accesses to the advertising management server 1 during the event holding period for each installation location of the event advertisement 2 and outputting the aggregation result. It has.

[0043] FIG. 2 is a flowchart of an advertising method using the advertising management system. Hereinafter, this process will be described according to the reference numerals attached to FIG. 2. (1) When using this advertising management system, first, the advertising manager plans the holding of an event. In this plan, the theme of the event, the region where the event is held, the time when the event is held, the benefits provided to the users of the mobile terminal 10 by the event, the rules for providing the benefits, etc. are determined.

[0044] (2) Next, the advertising manager solicits advertisers who will place advertisements as event advertisements. Multiple advertisers A to E whose advertising content matches the theme of the event can participate in the event simultaneously. Examples of the theme of the event include food, fashion, real estate, theater, etc. There are no particular restrictions on soliciting advertisers, and it may be done through the Internet.

[0045] Also, when an information code is registered in the advertising management server 1 as an advertisement installed at a predetermined location and there is a registered advertisement that is managed by the advertising management server 1 independently of the event, the advertising manager may persuade the advertiser to use the registered advertisement as an event advertisement. By organizing an event for the registered advertisement, the customer acquisition power of the registered advertisement can be enhanced.

[0046] (3) The advertising manager installs the event advertisement 2 at a plurality of predetermined locations and registers the above-mentioned matters stored in the advertising management server 1 in the advertising management server 1. There are no particular restrictions on the installation location of the event advertisement, but it is preferable to set it within the store or facility of the advertiser because the event advertisement can directly attract customers to the store or facility.

[0047] (4) The advertising manager announces the holding of the event. In the announcement of the holding of the event, for example, as shown in FIG. 1, event advertisements 2 having a specific event target display 3 are installed at multiple locations in the event holding region. During the event holding period, the users of the mobile terminal 10 search for the event advertisements 2, read the information code 4 included in the event advertisements 2 into the mobile terminal 10, and when the mobile terminal 10 accesses according to the screen guided by the reading, it is widely and generally announced that benefits can be obtained based on the number of accesses.

[0048] In the notice of event holding, a map of the event area indicating the installation location of the event advertisement and hints for finding the event advertisement may be attached.

[0049] As shown in FIG. 1, the notice of event holding can be made on street vision 11, wall advertisements 12 using the sides of vending machines, the homepage of the advertisement administrator on the Internet 13, etc. In the notice of event holding, hints on how to find the event advertisement 2 installed at a predetermined location may be published.

[0050] Through the notice of event holding, the users of the mobile terminal 10 are motivated by the fun of games such as stamp rallies and the desire to obtain benefits, and actively participate in the event and search for the event advertisement 2.

[0051] (5) Access to the event advertisement 2 by the mobile terminal 10 The users of the mobile terminal 10 use the event target display 3 learned from the notice of event holding as a landmark, search for the event advertisement 2 based on the map obtained from the notice of event holding, and reach the event advertisement 2.

[0052] (6) Reading of the information code 4 by the mobile terminal 10 When the event advertisement 2 has the information code 4 as a two-dimensional code, the user who has reached the event advertisement 2 performs a two-dimensional code reading operation with the mobile terminal 10. Also, when the event advertisement 2 has the information code 4 as an RF tag and the mobile terminal has a reader / writer function, the information code 4 is read into the mobile terminal 10 when the mobile terminal 10 is held over the information code 4.

[0053] (7) Access to the advertisement management server 1 Since the information code 4 contains the URL information of the advertisement management server, when the information code 4 is read into the mobile terminal 10, the mobile terminal 10 will be asked whether it can access the advertisement management server 1. If the user of the mobile terminal permits the access, the advertisement management server 1 will be accessed by the mobile terminal 10. Depending on the settings of the mobile terminal 10, even if there is no operation by the user to permit access, when the information code 4 is read into the mobile terminal 10, the advertisement management server 1 will be accessed. Or, if an application that automatically accesses the advertisement management server 1 by the mobile terminal 10 is pre-installed in the mobile terminal 10 when the information code 4 is read into the mobile terminal 10, the advertisement management server 1 will be immediately accessed by the mobile terminal 10 when the information code 4 is read into the mobile terminal 10.

[0054] (8) Judgment on the validity of access When the advertisement management server 1 is accessed by the mobile terminal 10, it obtains the location code and advertisement code included in the information code 4 from the mobile terminal 10 and judges the validity of the access. In this case, first, a judgment is made based on the location code. That is, if the location code is outside the management scope of the advertisement management server 1, the access is invalidated. If it is included in the management scope, a judgment is made based on the advertisement code. Then, if the advertisement code is outside the management scope, the access is invalidated. If the advertisement code is included in the management scope, the event holding period is referred to from the advertisement code. If the access is outside the holding period range, the access is invalidated. If it is within the holding period, the access is valid, and the access date and time, access location code, and advertisement code are stored in the advertisement management server.

[0055] If the invalidation of the access is due to a temporal reason such as being outside the event holding period range, the advertisement management server 1 can send a display prompting the mobile terminal 10 to access again.

[0056] Even if access is determined to be valid based on a judgment made according to the event holding period, it is possible to determine whether the access is based on the second or subsequent reading of the information code of the same event advertisement, and to invalidate the second and subsequent accesses. As a result, it is possible to direct the users of mobile terminals to as many event advertisements installed in multiple locations as possible. On the other hand, if the event advertisement is of a nature that induces the same mobile terminal user to repeatedly visit the installation location of the event advertisement, and if the event advertisement has multiple quizzes or questionnaires posted thereon and the user of the mobile terminal answers them one by one, etc., when it is expected that the advertisement management server 1 will be accessed multiple times according to the content of the event advertisement, etc., the second and subsequent accesses can be made valid.

[0057] Regarding access based on the second or subsequent reading of the information code of the same event advertisement, if the dates of access are different, it may be made valid. When the installation location of the event advertisement is within the advertiser's store or facility, the fact that the user of the mobile terminal repeatedly visits by changing the date itself becomes the result of the event. Therefore, it is preferable to make the access valid so that the user can obtain benefits.

[0058] Also, regarding access based on the second or subsequent reading of the information code of the same event advertisement, the access itself may be made valid, but for access based on the reading of the information code of a different event advertisement, the quantity or quality of the benefits that the user of the mobile terminal can enjoy may be reduced.

[0059] (9) Registration of valid access Access determined to be valid in the validity / invalidity judgment is associated with a location code for each mobile terminal and registered in the advertisement management server as an object for which benefits are to be granted.

[0060] (10) Transition to the advertiser's homepage When the access of the mobile terminal 10 to the advertisement management server 1 is valid, the advertisement management server 1 may transition the screen of the mobile terminal 10 to the advertiser's homepage. As a result, the advertiser can further introduce their own products and services to the users of the mobile terminal 10 by taking the event advertisement 2 as an opportunity. Also, it becomes possible to respond to orders from users on the advertiser's homepage that has been transitioned to.

[0061] (11) Determination of Privileges For the access registered as valid access, the advertisement management server 1 determines a privilege based on the privilege-granting rules stored in the advertisement management server.

[0062] (12) Transmission of Privilege Information to the Mobile Terminal The information of the determined privilege is transmitted from the advertisement management server 1 to the mobile terminal 10.

[0063] (13) Use of Privileges The user of the mobile terminal 10 who has obtained the privilege information uses the privilege. As a specific method of using the privilege, for example, when the privilege is a discount on products or services sold at the store of the advertiser who participated in the event, the privilege information transmitted from the advertisement management server 1 is presented at the store of the advertiser who participated in the event, and products or services are purchased at the discounted price.

[0064] (14) Transmission of the Usage Status of Privileges The store where the privilege has been used transmits the information of the mobile terminal related to the use of the privilege and the usage status of the privilege to the advertisement management server.

[0065] (15) Exclusion of the Access Related to the Used Privilege from the Privilege-Granting Target The advertisement management server 1 excludes the access related to the used privilege from the targets for future privilege grants. As a method of this exclusion, for example, it deletes from the accesses registered as privilege-granting targets.

[0066] (16) Notification of the Current Status to the Mobile Terminal The advertisement management server 1 preferably notifies the mobile terminal of the event advertisements that are currently eligible for benefits upon access, the event advertisements that may be eligible for benefits upon future access, and the event advertisements related to the acquired benefits, in response to a request from the mobile terminal 10. This notification can be, for example, one that fills in the access achievement status of the user in a map attached to the event notice. As a result, the user of the mobile terminal 10 can check the achievements in the event at any time and will actively participate in the event.

[0067] (17) Aggregation of access The advertisement management server 1 preferably aggregates the number of accesses to the advertisement management server 1 during the event period for each location code of the event advertisement 2 and outputs the aggregation result. Since the advertisement manager can report this output result to the advertiser and bill for the advertisement fee, the advertiser can be convinced and pay the advertisement fee.

[0068] (18) Transmission of the aggregation result The aggregation result of access is preferably made transmissible to the advertiser at any time upon the request of the advertiser. As a result, the advertiser can change the event advertisement 2 and the surrounding situation and attempt to improve the advertisement results.

Explanation of symbols

[0069] 1 Advertisement management server 2 Event advertisement 3 Display indicating that it is the target of the event 4 Information code 5 Advertisement content 10 Mobile terminal 11 Street vision 12 Wall advertisement 13 Internet

Claims

[Claim 1] An advertising method carried out in an advertising system having an advertising management server that manages an event in which a mobile terminal user is a participant, comprising: The advertisement management server registers an information code of an advertisement (hereinafter referred to as an event advertisement) displayed at a plurality of predetermined locations together with a notice indicating that the event is the subject of the event, information of the display location of the event advertisement corresponding to the information code, advertisement information including information of the advertisement to be displayed on the mobile terminal, the event period, conditions for disabling access from the mobile terminal, benefits for the event, and rules for granting benefits, The event advertisements are displayed both on the web site and at locations on land, The information code of the event advertisement includes the URL information of the advertisement management server, The advertisement management server determines whether the access is valid or invalid when the access is made by the mobile terminal based on the URL information of the advertisement management server included in the information code of the ground event advertisement, When the advertisement management server determines that the access is valid, the access is associated with a display location of the event advertisement on the ground for each mobile terminal, and the mobile terminal screen is transitioned to a homepage of an advertiser of the event advertisement, and the access is registered as an object for which a special benefit is to be given; Determine rewards for accesses registered as reward recipients for each mobile device based on reward granting rules; Send the determined benefit information to the mobile device, The advertising method includes tallying and outputting the number of accesses to an advertising management server during an event for each location on the ground where an event advertisement is displayed.

Images