Delivery vehicle advertising matching system, delivery vehicle advertising matching method, and computer program for delivery vehicle advertising matching

Abstract

To provide a delivery vehicle advertisement matching system capable of enhancing advertising effect without waste by matching advertisements to be placed on multiple delivery vehicles.SOLUTION: A PC1 adapted to a delivery vehicle advertisement matching system for matching advertisements to be placed on multiple delivery vehicles comprises: delivery vehicle dispatch management means 10 for managing a delivery area of each of the multiple delivery vehicles; advertisement reception means 11 for receiving advertisement information on advertisements; and delivery vehicle advertisement determination means 12 configured to determine one of the multiple delivery vehicles in a delivery area corresponding to the advertisement information.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present invention relates to a delivery vehicle advertisement matching system, a delivery vehicle advertisement matching method, and a computer program for delivery vehicle advertisement matching for adapting advertisements attached to a plurality of delivery vehicles.

Background Art

[0002] As a system for attaching an advertisement to a vehicle, there has been proposed a system configured to stick an advertiser's promotional sheet on the rear surface of the vehicle or the like and have the vehicle user perform marketing as needed (see, for example, Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, the above conventional system is merely a business model that only enhances marketing activities and economic effects by simply attaching an advertisement to a vehicle and does not include any technical elements. Therefore, for example, there has been a demand for a practical and technical system that can adapt advertisements to be attached to a plurality of delivery vehicles during business operations and enhance the advertising effect without waste.

[0005] The present invention has been made in view of the above points, and an object thereof is to provide a delivery vehicle advertisement matching system, a delivery vehicle advertisement matching method, and a computer program for delivery vehicle advertisement matching that can adapt advertisements to be attached to a plurality of delivery vehicles and enhance the advertising effect without waste.

Means for Solving the Problems

[0006] (1) A delivery vehicle advertisement matching system that matches a plurality of delivery vehicles for delivering goods with advertisements attached to the plurality of delivery vehicles, comprising: management means for managing the delivery ranges of each of the plurality of delivery vehicles; reception means for receiving advertisement information regarding the advertisement; determination means for determining, among the plurality of delivery vehicles, the delivery vehicle within the delivery range corresponding to the advertisement information; A delivery vehicle advertisement matching system, characterized by comprising the above.

[0007] In the invention of (1), the delivery vehicle advertisement matching system includes management means, reception means, and determination means. The management means manages the delivery ranges of each of the plurality of delivery vehicles. The reception means receives advertisement information regarding the advertisement. The determination means determines, among the plurality of delivery vehicles, the delivery vehicle within the delivery range corresponding to the advertisement information.

[0008] According to the invention of (1), for a plurality of delivery vehicles, it is possible to determine to attach the advertisement only to the delivery vehicle within the delivery range corresponding to the advertisement information regarding the advertisement, so that it is not the case that the same advertisement is attached to all delivery vehicles. According to the delivery range of each delivery vehicle, the advertisements to be attached to the plurality of delivery vehicles can be adapted, and the advertising effect can be enhanced without waste.

[0009] (2) The advertisement information includes content information indicating the content of the advertisement and user information regarding the users assumed for the content information. The delivery vehicle advertisement matching system according to (1), wherein the determination means determines the delivery vehicle within the delivery range according to the content information and the user information.

[0010] According to the invention of (2), based on the content information indicating the content of the advertisement and the consumer information regarding the consumers, it is possible to determine, for example, to attach the advertisement only to the delivery vehicles in the delivery range where there are presumably many consumers. Therefore, the advertisement to be attached to the delivery vehicles in the delivery range corresponding to the consumers can be adapted, and the advertising effect can be enhanced without waste.

[0011] The delivery vehicle advertisement matching system according to (1) or (2), wherein the determination means is capable of determining a delivery vehicle in the delivery range that does not include the location of the advertiser of the advertisement.

[0012] Here, for example, when the advertiser is a store such as a restaurant, consumers passing near the location of the store can recognize the existence of the store without the need for an advertisement. However, for consumers who do not pass near the location of the store, they cannot recognize the existence of the store without an advertisement. According to the invention of (3), it is possible to determine to attach the advertisement also to the delivery vehicles in the delivery range that does not include the location of the advertiser. Therefore, the advertisement to be attached to the delivery vehicles in the delivery range farther from the location of the advertiser can be adapted, and the advertising effect can be enhanced without waste.

[0013] The management means manages, as the plurality of delivery vehicles, a route delivery vehicle with a preset delivery range and a free delivery vehicle with an arbitrarily set delivery range, respectively. The delivery vehicle advertisement matching system according to any one of (1) to (3), wherein the determination means determines either the route delivery vehicle or the free delivery vehicle according to the advertisement information.

[0014] According to the invention of (4), for example, for a specific advertisement, it can be determined to be attached to a route delivery vehicle with a preset delivery range according to the advertisement information. On the other hand, for a predetermined advertisement for which it is not desired to limit the area where the advertisement is spread, it can be determined to be attached to a free delivery vehicle with an arbitrarily set delivery range according to the advertisement information. Therefore, the advertisement can be matched with a delivery vehicle with an appropriate delivery range according to the content of the advertisement, and the advertisement effect can be enhanced without geographical waste.

[0015] (5) A delivery vehicle advertisement matching method executed by a delivery vehicle advertisement matching system that matches a plurality of delivery vehicles for delivering goods with advertisements attached to the plurality of delivery vehicles, a step of managing the delivery range of each of the plurality of delivery vehicles, a step of receiving advertisement information regarding the advertisement, a step of determining a delivery vehicle with the delivery range according to the advertisement information among the plurality of delivery vehicles, characterized by including the above steps.

[0016] (5) According to the invention, by sequentially executing each step, the same operational effects as those of the invention of (1) can be achieved.

[0017] (6) A computer program for delivery vehicle advertisement matching for causing a computer to execute matching a plurality of delivery vehicles for delivering goods with advertisements attached to the plurality of delivery vehicles, a program for functioning as management means for managing the delivery range of each of the plurality of delivery vehicles, a program for functioning as reception means for receiving advertisement information regarding the advertisement, a program for functioning as determination means for determining a delivery vehicle with the delivery range according to the advertisement information among the plurality of delivery vehicles, characterized by including the above programs.

[0018] According to the invention of (6), by a computer executing each program, the same operational effects as those of the invention of (1) can be achieved.

Effects of the Invention

[0019] According to the present invention, it is possible to provide a delivery vehicle advertisement matching system, a delivery vehicle advertisement matching method, and a computer program for delivery vehicle advertisement matching that can adapt advertisements to be attached to a plurality of delivery vehicles and enhance the advertisement effect without waste.

Brief Description of the Drawings

[0020]

Figure 1

Figure 2

Figure 3

Figure 4

Modes for Carrying Out the Invention

[0021] Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the following description, the same or similar configurations are denoted by the same reference numerals, and the description thereof is omitted or simplified.

[0022] FIG. 1 is a block diagram showing the basic configuration of a delivery vehicle advertising matching system according to an embodiment of the present invention. The delivery vehicle advertising matching system according to an embodiment of the present invention is mainly operated by a delivery company that manages the operation of a plurality of delivery vehicles, and is a system for adapting advertisements attached to the plurality of delivery vehicles in response to requests from advertisers. In particular, the delivery vehicle advertising matching system of the present embodiment can optimally determine which delivery vehicle should be attached with an advertisement according to the target layer of demanders of the advertised product and the content of the advertisement. Note that the delivery vehicle is not limited to a truck, and may be, for example, a passenger car, a motorcycle, a motorized bicycle, a bicycle, a train, or a freight car. As a mode of attaching an advertisement, for example, a cutting sheet, a wrapping film, a magnet sheet, a sticker, a curtain can be mentioned, and the advertisement may be attached by other modes.

[0023] As shown in FIG. 1, the delivery vehicle advertising matching system can be realized by, for example, a general personal computer (hereinafter referred to as "PC") 1. The PC 1 includes a delivery vehicle delivery management means 10, an advertisement reception means 11, and a delivery vehicle advertisement determination means 12. The delivery vehicle delivery management means 10 is mainly composed of an auxiliary storage device such as a storage device. The advertisement reception means 11 is mainly composed of an input device such as a keyboard or a mouse. The delivery vehicle advertisement determination means 12 is composed of a central processing unit such as a CPU that can execute various programs and processes using, for example, a ROM or a RAM. In addition, although not particularly shown, the PC 1 includes a display device and a printing device that can output various processing results, and can display and print input information and output information. Note that the PC 1 can be connected to, for example, the Internet, and input information and output information can be exchanged with other computers via a network.

[0024] The delivery vehicle delivery management means 10 stores delivery range management information for managing the delivery ranges of a plurality of delivery vehicle drivers. Fig. 2(a) is a reference diagram showing the delivery range management information. As shown in Fig. 2(a), as an example of this embodiment, the delivery range management information is stored in a tabular lookup table. The delivery range management information includes, as record items, delivery vehicle numbers (1, 2, 3, …, F1, F2, …), the operation modes of the delivery vehicles (route, free), the delivery ranges of each delivery vehicle (area a, area b, area c, etc.), and the presence or absence of advertisements (A, B, C, X, Y). The delivery vehicle numbers, operation modes, and delivery ranges are preset and entered for each delivery vehicle. The presence or absence of advertisements is updated as the advertisements to be attached to each delivery vehicle are determined. According to this delivery range management information, as an example, the delivery vehicles with delivery vehicle numbers 1, 2, and 3 correspond to route delivery vehicles whose delivery ranges are preset as area a, area b, and area c, respectively, and the delivery vehicles with delivery vehicle numbers F1 and F2 correspond to free delivery vehicles whose delivery ranges are arbitrarily set without particular limitation. Note that the information on the delivery range includes not only names such as area a, area b, and area c, but also information on whether schools such as elementary, middle, high, and universities are included in each area, and information on whether there are relatively many houses (including information indicating the ratio of detached houses, condominiums, etc.) or whether there are relatively many companies or offices, etc., in a data format recognizable by a computer. Also, as for the delivery vehicles, some are delivery vehicles owned by the delivery company, and some are delivery vehicles brought in and operated by the driver himself / herself.

[0025] The advertisement reception means 11 is configured to receive advertisement information regarding an advertisement in response to a request from an advertiser. Fig. 2(b) is a reference diagram showing the advertisement information. As shown in Fig. 2(b), when there is a request from the advertiser, as the advertisement information, information (A, B, C, X, Y) regarding the advertiser, contents (A, B, C, X, Y) showing contents such as products, services, store names to be advertised, a target user layer (ages 5 to 15, housewives, 18 years old and above, etc.) regarding users, such as the assumed gender, age, occupation, etc. for the advertisement, and requests (specified area designation, outside location, wide spread) showing the advertisement deployment range from the advertiser are recorded in the record items of the lookup table in tabular form. Note that information on the target user layer is recorded in a data format recognizable by a computer, such as gender, age, occupation, hobbies, etc. Also, for the request information, information for specifying the delivery range for attaching advertisements, such as specified area designation, outside location, wide spread, etc., is recorded in a data format recognizable by a computer. Regarding the target user layer, the advertiser may directly specify it at the time of request, or the person in charge of the delivery company may independently specify the assumed layer. Also, in this embodiment, for example, the person in charge of the delivery company that has received a request from the advertiser inputs the advertisement information to the PC1, but the advertiser may directly input the advertisement information to the PC1 via a network such as the Internet. Furthermore, the computer may analyze the content information and automatically register a target user layer corresponding to the content based on the analysis result.

[0026] The delivery vehicle advertisement determination means 12 performs a process (delivery vehicle advertisement matching process) of determining that an advertisement should be attached to a delivery vehicle within a delivery range corresponding to the advertisement information, based on the advertisement information received via the advertisement reception means 11 for a plurality of delivery vehicles registered in advance in the delivery range management information. This process is performed by the CPU executing a program of an algorithm as shown in the flowchart shown in FIG. 3 described later. To give a specific example, if, as a request included in the advertisement information, for example, it is specified that the advertisement should be widely distributed without being limited to a specific area, the delivery vehicle advertisement determination means 12 determines that the advertisement should be attached to a free delivery vehicle. Also, if, as a request included in the advertisement information, for example, it is specified that the advertisement should be limited to a specific area, the delivery vehicle advertisement determination means 12 determines that the advertisement should be attached to a route delivery vehicle within the delivery range including the specific area. Also, if, as a request included in the advertisement information, for example, an area outside the location far from the advertiser's location is specified, the delivery vehicle advertisement determination means 12 determines that the advertisement should be attached to a route delivery vehicle within the delivery range including the area outside the location. Also, if, as the target customer layer included in the advertisement information, for example, information such as an age group of 5 to 15 years old or a housewife is specified, the delivery vehicle advertisement determination means 12 determines that the advertisement should be attached to a route delivery vehicle within the delivery range including the school district of elementary and junior high schools or the delivery range including an area with relatively many houses. When it is determined that an advertisement should be attached to any of the delivery vehicles, the determination result is output to a display device or a printing device. When the PC1 is connected to a network such as the Internet, the output result may be displayed on another computer or information terminal via the network.

[0027] Next, with reference to FIG. 3, the delivery vehicle advertisement matching process by the delivery vehicle advertisement determination means 12 will be described. FIG. 3 is a flowchart showing the delivery vehicle advertisement matching process.

[0028] As shown in FIG. 3, in the delivery vehicle advertisement matching process, first, the advertisement reception means 11 receives advertisement information in response to a request from an advertiser (step S1). The received advertisement information is registered and stored, for example, in the auxiliary storage device of the PC1.

[0029] When advertising information is received, the delivery vehicle advertisement determination means 12 determines whether extensive deployment is specified as a request included in the advertising information (step S2).

[0030] In step S2, when extensive deployment is specified (step S2: YES), the delivery vehicle advertisement determination means 12 determines that an advertisement should be attached to a predetermined free delivery vehicle registered in the delivery range management information (step S3). The result thus determined is output to a display device or a printing device. For example, when there is a request from advertisers X and Y to extensively deploy advertisements X and Y, as shown in FIG. 4, it is determined that advertisements X and Y are to be attached to free delivery vehicles F1 and F2.

[0031] On the other hand, in step S2, when extensive deployment is not specified (step S2: NO), the delivery vehicle advertisement determination means 12 determines whether a specific area is specified as a request included in the advertising information (step S4).

[0032] In step S4, when a specific area is specified (step S4: YES), the delivery vehicle advertisement determination means 12 determines that an advertisement should be attached to a route delivery vehicle in the delivery range including the specified specific area among the route delivery vehicles registered in the delivery range management information (step S5). The result thus determined is also output to a display device or a printing device. For example, when there is a request from advertiser A to deploy advertisement A only in a specific area, as shown in FIG. 4, it is determined that advertisement A is to be attached to route delivery vehicle 1 in the delivery range including the specific area.

[0033] On the other hand, in step S4, when a specific area is not specified (step S4: NO), the delivery vehicle advertisement determination means 12 determines whether an area outside the advertiser's location is specified as a request included in the advertising information (step S6).

[0034] In step S6, when a location outside the advertiser's location is specified (step S6: YES), the delivery vehicle advertisement determination means 12 determines that an advertisement should be attached to the route delivery vehicle in the delivery range corresponding to the location outside the location among the route delivery vehicles registered in the delivery range management information (step S7). The result thus determined is also output to the display device and the printing device. For example, when there is a request from advertiser B to deploy advertisement B to a location outside the location, which is farther from the location, as shown in FIG. 4, it is determined that the advertisement B should be attached to the route delivery vehicle 2 in the delivery range where the location is outside the location.

[0035] On the other hand, in step S6, when a location outside the advertiser's location is not specified (step S6: NO), the delivery vehicle advertisement determination means 12 determines whether, for example, those under 18 years old are specified as the target customer layer included in the advertisement information (step S8).

[0036] In step S8, when those under 18 years old are specified as the target customer layer (step S8: YES), the delivery vehicle advertisement determination means 12 determines that an advertisement should be attached to the route delivery vehicle in the delivery range including the school districts of elementary, junior high, and high schools among the route delivery vehicles registered in the delivery range management information (step S9). The result thus determined is also output to the display device and the printing device. For example, when there is a request from advertiser C to attach advertisement C, for which the target customer layer is the underage layer, to the delivery vehicle, as shown in FIG. 4, it is determined that the advertisement C should be attached to the route delivery vehicle 3 in the delivery range including many school districts of elementary, junior high, and high schools.

[0037] Furthermore, in step S8, when those under 18 years old are not specified as the target layer of the customer (step S8: NO), the delivery vehicle advertisement determination means 12 determines that an advertisement should be attached to the route delivery vehicle within the delivery range corresponding to the other target layer, based on the other target layer specified as the target layer of the customer, among the route delivery vehicles registered in the delivery range management information (step S10). The result thus determined is also output to the display device and the printing device. For example, when there is a request from an advertiser to attach an advertisement for housewives as the target layer of the customer to the delivery vehicle, it is determined that the advertisement should be attached to the route delivery vehicle within the delivery range including an area where there are relatively many houses.

[0038] According to such a delivery vehicle advertisement matching system, for a plurality of delivery vehicles, it is possible to determine to attach an advertisement to the delivery vehicle within the delivery range corresponding to the advertisement information from the advertiser. Therefore, it is not the case that the same advertisement is attached to all delivery vehicles, and according to the delivery range of each delivery vehicle, the advertisements to be attached to the plurality of delivery vehicles can be adapted, and the advertising effect can be enhanced without waste.

[0039] For example, it is possible to determine to attach an advertisement only to the delivery vehicle within the delivery range including a school district or a residential area where it is estimated that there are many customers in the target layer. Therefore, the advertisement to be attached to the delivery vehicle within the delivery range corresponding to the customer target layer can be adapted, and the advertising effect can be enhanced without waste.

[0040] Also, for example, when the advertiser is a store such as a ramen shop or other food and beverage store, it may be desired to conduct advertisement campaigns in areas farther from the location of the store. In such a case, since it is possible to adapt the advertisement to be attached to the delivery vehicle within the delivery range farther from the location of the advertiser, the advertising effect can be enhanced without waste.

[0041] Furthermore, for advertisements that desire wide spread without limiting the area for spreading the advertisement, it is possible to determine to attach the advertisement to the free delivery vehicle whose delivery range is arbitrarily set according to such a request. Therefore, the advertisement can be adapted to the delivery vehicle within an appropriate delivery range according to the content of the advertisement, and the advertising effect can be enhanced without geographical waste.

[0042] Note that the present invention is not limited to the above-described embodiments.

[0043] For example, the number of delivery vehicles to be attached with advertisements may be appropriately determined according to the requests from advertisers.

[0044] Also, the delivery range may be managed on a digital map, and information may be input and output in a GUI (Graphical User Interface) manner.

Description of Reference Numerals

[0045] 1 PC (Personal Computer) 10 Delivery Vehicle Delivery Management Means 11 Advertisement Reception Means 12 Delivery Vehicle Advertisement Determination Means

Claims

1. A delivery vehicle advertisement matching system for matching a plurality of delivery vehicles for delivering goods with advertisements attached to the plurality of delivery vehicles, comprising: management means for managing the delivery ranges of the plurality of delivery vehicles respectively; reception means for receiving advertisement information which is information about the advertisement and includes information indicating an advertisement deployment range; determination means for determining, among the plurality of delivery vehicles, a delivery vehicle within the delivery range corresponding to the advertisement information, wherein the management means manages, as the plurality of delivery vehicles, a route delivery vehicle with a preset delivery range and a free delivery vehicle with an arbitrarily set delivery range respectively; the determination means, when the information indicating the advertisement deployment range of the advertisement information includes a designation to widely deploy the advertisement without limiting it to a specific area, determines the free delivery vehicle; when the information indicating the advertisement deployment range of the advertisement information includes a designation to limit the advertisement to a specific area, determines the route delivery vehicle within the delivery range including the specific area, a delivery vehicle advertisement matching system.

2. The advertisement information includes content information indicating the content of the advertisement and user information regarding users assumed for the content information. The determination means determines a delivery vehicle within the delivery range according to the content information and the user information, a delivery vehicle advertisement matching system according to Claim 1.

3. The determination means is capable of determining a delivery vehicle within the delivery range that does not include the location of the advertiser of the advertisement, a delivery vehicle advertisement matching system according to Claim 1 or 2.

4. A delivery vehicle advertisement matching method executed by a delivery vehicle advertisement matching system for matching a plurality of delivery vehicles for delivering goods with advertisements attached to the plurality of delivery vehicles, comprising: a step of managing the delivery ranges of the plurality of delivery vehicles respectively; a step of receiving advertisement information which is information about the advertisement and includes information indicating an advertisement deployment range; a step of determining, among the plurality of delivery vehicles, a delivery vehicle within the delivery range corresponding to the advertisement information; including, in the step of managing, as the plurality of delivery vehicles, a route delivery vehicle with a preset delivery range and a free delivery vehicle with an arbitrarily set delivery range respectively; in the step of determining, In the information indicating the advertisement deployment range of the advertisement information, if the specification indicating that the advertisement is to be widely deployed without being limited to a specific region is included, then determine the free delivery vehicle. A delivery vehicle advertisement matching method, characterized in that, in the information indicating the advertisement deployment range of the advertisement information, if the specification indicating that the advertisement is to be limited to a specific region is included, then determine the route delivery vehicle within the delivery range including the specific region.

5. A computer that controls a delivery vehicle advertisement matching system that matches a plurality of delivery vehicles for delivering goods with advertisements attached to the plurality of delivery vehicles. Management means for managing the delivery ranges of each of the plurality of delivery vehicles. Receiving means for receiving advertisement information that is information regarding the advertisement and includes information indicating an advertisement deployment range. Determining means for determining, among the plurality of delivery vehicles, the delivery vehicle within the delivery range corresponding to the advertisement information. Function as The management means manages, as the plurality of delivery vehicles, a route delivery vehicle whose delivery range is preset and a free delivery vehicle whose delivery range is arbitrarily set, respectively. The determining means In the information indicating the advertisement deployment range of the advertisement information, if the specification indicating that the advertisement is to be widely deployed without being limited to a specific region is included, then determine the free delivery vehicle. A program for determining, in the information indicating the advertisement deployment range of the advertisement information, the route delivery vehicle within the delivery range including a specific region if the specification indicating that the advertisement is to be limited to the specific region is included.

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