System, method, program

Abstract

To improve motivation for a store operator or an employee to utilize a digital signage, and encourage effective utilization of the digital signage.SOLUTION: A system comprises: means for receiving access to a page from a user terminal which has read a plurality of pieces of digital signage displaying a second image associated with information for guiding to a page of an electronic commerce site for a commercial product and the second image, to be able to identify the digital signage by associating with a first image, the digital signage being installed in a retail store to display the first image associated with the commercial product; means for acquiring identification information identifying a referred digital signage on the basis of received access; means for receiving purchase of the commercial product from the user terminal on an electronic commerce site; and means for associating information representing that the commercial product has purchased when the commercial product has been purchased on the electronic commerce site, with the identification information.SELECTED DRAWING: Figure 12

Description

Technical Field

[0001] The present disclosure relates to a system, a method, and a program.

Background Art

[0002] There has been proposed a technique of providing a product to a consumer at a location where a display device such as digital signage exists and having the consumer purchase the provided product (see Patent Document 1).

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] Purchasing a product on an EC site via the Internet is different from purchasing a product at a store. Therefore, even if a user is induced from the digital signage of a store to an EC site and the user purchases a product at the induced EC site, it does not result in purchasing the product at the store. In a state where it does not lead to product sales at the store, the motivation of employees at each store to effectively utilize digital signage does not arise, and there is a risk that digital signage will not be fully utilized.

[0005] An object of the present disclosure is to improve the motivation of store operators or employees to utilize digital signage and to promote the effective utilization of digital signage.

Means for Solving the Problems

[0006] A digital signage that displays a first image related to a product, and that, in association with the first image, displays a second image related to information for guiding to a page of an e-commerce site for the product so as to be able to identify the digital signage, a plurality of digital signages, means for receiving access to the page from a user terminal that has read the second image, and means for determining, from the received access, which digital signage the access was through.

Effect of the Invention

[0007] According to the present disclosure, it is possible to improve the motivation of a store operator or an employee to utilize digital signage and to promote the effective utilization of digital signage.

Brief Description of the Drawings

[0008]

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Mode for Carrying Out the Invention

[0009] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. In the following description, the same parts are denoted by the same reference numerals. Their names and functions are also the same. Therefore, detailed descriptions thereof will not be repeated.

[0010] <Overview> The system according to this embodiment is constructed, for example, in a store where customers can shop. The system displays, for example, products related to a predetermined product category on digital signage. In this embodiment, the product category is a category for classifying products and includes, for example, the following. · Character · Attributes of the character (type, race, etc.) · Type of product

[0011] The system guides the user to an EC site that sells the products displayed on the digital signage. When the user purchases a product on the EC site, the system associates the purchase of the product by the user with the store where the digital signage is installed. As a result, since the purchase of the product by the user guided to the EC site via the digital signage is associated with the purchase at the store where the digital signage is installed, it is possible to improve the motivation of the store operator or employee to utilize the digital signage. Note that the store where the digital signage is installed is preferably, for example, a retail store that sells some of the products sold on the EC site.

[0012] <1 Configuration diagram of the entire system> FIG. 1 is a block diagram showing an example of the overall configuration of the system 1. The system 1 shown in FIG. 1 includes, for example, a digital signage 10, a first server 20, a second server 30, a third server 40, and a terminal device 50. The first server 20, the second server 30, and the third server 40 are communicatively connected via, for example, a network 80.

[0013] In FIG. 1, an example is shown in which the system 1 includes one digital signage 10. However, the number of digital signages 10 included in the system 1 is not limited to one. The number of digital signages 10 included in the system 1 may be one or more. The digital signages 10 may be installed in multiple units in one store, or may be installed one by one in multiple stores.

[0014] In FIG. 1, an example is shown in which the system 1 includes one first server 20, one second server 30, and one third server 40 respectively. However, the number of the first server 20, the second server 30, and the third server 40 included in the system 1 is not limited to one. The first server 20, the second server 30, and the third server 40 may be composed of a plurality of servers according to the functions they have. Also, the first server 20, the second server 30, and the third server 40 may be, for example, an aggregate of a plurality of devices regarded as one server. The way of distributing the multiple functions required to implement the first server 20, the second server 30, and the third server 40 according to this embodiment to one or more pieces of hardware can be appropriately determined in view of the processing capabilities of each piece of hardware and / or the specifications required for the first server 20, the second server 30, and the third server 40.

[0015] In FIG. 1, an example is shown in which the system 1 includes one terminal device 50. However, the number of terminal devices 50 included in the system 1 is not limited to one. The number of terminal devices 50 included in the system 1 may be one or more.

[0016] The digital signage 10 shown in FIG. 1 is, for example, an information processing device that displays a predetermined video related to a product and provides information desired by a user regarding the product. The digital signage 10 includes, for example, a communication IF (Interface), an input device, an output device, a memory, a storage, and a processor. The input device is a device (for example, a touch panel, a touch pad, etc.) for receiving an input operation from a user. The output device is a device (a display, a speaker, etc.) for presenting information to the user. The digital signage 10 is installed, for example, inside a store. More specifically, the digital signage 10 is installed, for example, so as to be fitted into a wall surface of the store. The digital signage 10 can be used, for example, like a product shelf for introducing products.

[0017] The first server 20 is an information processing device that controls the display of information in the digital signage 10. The first server 20 is realized, for example, by a computer connected to the network 80. As shown in FIG. 1, the first server 20 includes a communication IF 22, an input / output IF 23, a memory 25, a storage 26, and a processor 29. The input / output IF 23 functions as an interface with an input device for receiving an input operation from a user and an output device for presenting information to the user.

[0018] The second server 30 is an information processing device that manages various information related to products or characters. The various information includes, for example, information related to products, information related to news of products or events, etc., and information related to characters. Further, the second server 30 is an information processing device that deploys an EC site and provides services related to online shopping.

[0019] The second server 30 is realized, for example, by a computer connected to the network 80. The second server 30 includes, for example, a communication IF, an input / output IF, a memory, a storage, and a processor, similar to the first server 20.

[0020] The third server 40 is an information processing device that analyzes the effect of the display by the digital signage 10. The third server 40 is realized, for example, by a computer connected to the network 80. The third server 40 includes, for example, a communication IF, an input / output IF, a memory, a storage, and a processor, similar to the first server 20.

[0021] The terminal device 50 is an information processing device that is operated, for example, by a customer who visits a store. The terminal device 50 is realized, for example, by a portable terminal such as a smartphone or a tablet. The terminal device 50 may be a wearable terminal such as an HMD (Head Mount Display). The terminal device 50 may be owned by the customer or may be lent by the store to the customer. When the store lends the terminal device 50 to the customer, the information of the terminal device 50 and the customer may be associated at the time of lending.

[0022] Each information processing device is configured by a computer including an arithmetic device and a storage device. The basic hardware configuration of the computer and the basic functional configuration of the computer realized by the hardware configuration will be described later. Regarding each of the first server 20, the second server 30, the third server 40, and the terminal device 50, descriptions overlapping with the basic hardware configuration of the computer and the basic functional configuration of the computer described later are omitted.

[0023] <1.1 Configuration of Terminal Device> FIG. 2 is a block diagram showing a configuration example of the digital signage 10 shown in FIG. 1. As shown in FIG. 2, the digital signage 10 includes a communication unit 120, an input device 13, an output device 14, an audio processing unit 17, a microphone 171, a speaker 172, a camera 160, a position information sensor 150, a storage unit 180, and a control unit 190. Each block included in the terminal device 50 is electrically connected, for example, by a bus or the like. Note that the audio processing unit 17, the microphone 171, the speaker 172, the camera 160, and the position information sensor 150 may not be essential components.

[0024] The communication unit 120 performs processes such as modulation / demodulation processing for the digital signage 10 to communicate with other devices. The communication unit 120 performs transmission processing on the signal generated by the control unit 190 and transmits it to the outside (for example, the third server 40). The communication unit 120 performs reception processing on the signal received from the outside (for example, the first server 20) and outputs it to the control unit 190.

[0025] The input device 13 is a device for a user operating the digital signage 10 to input instructions or information. The input device 13 is realized by, for example, a touch-sensitive device 131 where an instruction is input by touching the operation surface. The input device 13 converts the instruction input by the user into an electrical signal and outputs the electrical signal to the control unit 190. Note that the input device 13 may include, for example, a reception port for receiving an electrical signal input from an external input device.

[0026] The output device 14 is a device for presenting information to the user operating the digital signage 10. The output device 14 is realized by, for example, a display 141. The display 141 displays data according to the control of the control unit 190. The display 141 is realized by, for example, an LCD (Liquid Crystal Display) or an organic EL (Electro-Luminescence) display.

[0027] The audio processing unit 17 performs, for example, digital-to-analog conversion processing of an audio signal. The audio processing unit 17 converts the signal given from the microphone 171 into a digital signal and gives the converted signal to the control unit 190. Also, the audio processing unit 17 gives the audio signal to the speaker 172. The audio processing unit 17 is realized by, for example, a processor for audio processing. The microphone 171 receives an audio input and gives an audio signal corresponding to the audio input to the audio processing unit 17. The speaker 172 converts the audio signal given from the audio processing unit 17 into audio and outputs the audio to the outside of the digital signage 10.

[0028] The camera 160 is a device that receives light by a light-receiving element and outputs it as a photographing signal.

[0029] The position information sensor 150 is a sensor that detects the position of the digital signage 10, and is, for example, a GPS (Global Positioning System) module. The GPS module is a receiving device used in a satellite positioning system. In the satellite positioning system, signals from at least three or four satellites are received, and based on the received signals, the current position of the digital signage 10 on which the GPS module is mounted is detected. The position information sensor 150 may detect the current position of the digital signage 10 from the position of the wireless base station to which the digital signage 10 is connected.

[0030] The storage unit 180 is realized by, for example, a memory, a storage, etc., and stores data and programs used by the digital signage 10. The storage unit 180 stores, for example, identification information 181, setting information 182, and first log information 184.

[0031] The identification information 181 includes, for example, information for identifying the digital signage 10. The information for identifying the digital signage 10 includes, for example, the identification ID (signage ID) of the digital signage 10, model number, manufacturer, manufacturing date, installation date, etc.

[0032] The setting information 182 includes, for example, information set for the digital signage 10. The set information includes, for example, information about the store where the digital signage 10 is installed, information about the background of the digital signage 10, information about product categories, information about the types of information to be displayed, information about the actual information to be displayed, information about the format of the information to be displayed, etc.

[0033] The first log information 184 includes information regarding the log of the user's operation on the digital signage 10. The information regarding the operation log includes, for example, information regarding the image (page) displayed by the user on the digital signage 10. Specific examples include, for example, the information regarding the operation log includes information identifying the information included in the image displayed on the digital signage 10 and the date and time when the user displayed the image.

[0034] The control unit 190 is realized by the processor 19 reading the program stored in the storage unit 180 and executing the instructions included in the program. The control unit 190 controls the operation of the digital signage 10. By operating according to the program, the control unit 190 exhibits functions as the operation reception unit 191, the transmission / reception unit 192, and the display control unit 193.

[0035] The operation reception unit 191 performs processing for receiving an instruction or information input from the input device 13. Specifically, for example, the operation reception unit 191 receives an instruction or information input from the touch-sensitive device 131 or the like.

[0036] Also, the operation reception unit 191 receives the image input from the camera 160. Specifically, for example, the operation reception unit 191 receives the captured data captured by the camera 160.

[0037] Also, the operation reception unit 191 receives the voice information input from the microphone 171. Specifically, for example, the operation reception unit 191 receives the voice data input from the microphone 171 and converted into digital data by the voice processing unit 17.

[0038] The transmission / reception unit 192 performs processes for the digital signage 10 to transmit and receive data from external devices such as the first server 20 and the third server 40 according to a communication protocol. Specifically, for example, the transmission / reception unit 192 receives information output from the first server 20. Also, the transmission / reception unit 192 transmits the information set for the digital signage 10, that is, the setting information 182, to the third server 40. Further, the transmission / reception unit 192 transmits information on the operation of the digital signage 10 by the user to the third server 40.

[0039] The display control unit 193 controls the output device 14 to display a predetermined image for the user. For example, the display control unit 193 causes the display 141 to display an image based on the information provided from the first server 20. More specifically, for example, the display control unit 193 requests the first server 20 for an image related to the information specified by the user via the digital signage 10. The display control unit 193 causes the display 141 to display an image based on the information provided from the first server 20 in response to the request.

[0040] Also, the display control unit 193 may generate an effect according to the identification information of the user. Specifically, for example, the digital signage 10 causes the user to transmit the user's identification information to a predetermined server (for example, the first server 20). The first server 20 is set to generate an effect based on the identification information of the user. The first server 20 transmits information for displaying the generated effect to the digital signage 10. The display control unit 193 causes the display 141 to display an image based on the information transmitted from the first server 20.

[0041] <1.2 Functional Configuration of the First Server> FIG. 3 is a diagram showing an example of the functional configuration of the first server 20. As shown in FIG. 3, the first server 20 exhibits functions as a communication unit 201, a storage unit 202, and a control unit 203.

[0042] The communication unit 201 performs processes for the first server 20 to communicate with external devices.

[0043] The storage unit 202 includes, for example, a product information table 2021, a character information table 2022, a content information table 2023, a setting information table 2024, and the like.

[0044] The product information table 2021 is a table that stores information about products. The product information table 2021 includes, for example, information corresponding to the information set for the digital signage 10 among the information stored in the product information table 3021 stored in the second server 30.

[0045] The character information table 2022 is a table that stores information about characters. The character information table 2022 includes, for example, information corresponding to the information set for the digital signage 10 among the information stored in the character information table 3022 stored in the second server 30.

[0046] The content information table 2023 is a table that stores information about content. The information about the content includes post information, news information, video information, or at least any combination thereof. The post information is, for example, information posted by a third party in a predetermined posting service such as Twitter (registered trademark). The post information includes, for example, information about a document or an image. The content information table 2023 stores, for example, post information related to the information set for the digital signage 10 among the post information stored in the server that provides the posting service. Also, in the content information table 2023, post information related to the information set for the digital signage 10 among the information replicated from the server that provides the posting service to the second server 30 may be stored.

[0047] News information is, for example, information regarding news written about products, characters, or the like. News images include, for example, information regarding documents or images. In the content information table 2023, for example, news information related to the information set for the digital signage 10 among the news information stored in the second server 30 is stored.

[0048] Video information is, for example, information regarding videos uploaded by third parties on a predetermined video service such as YouTube (registered trademark). In the content information table 2023, for example, video information related to the information set for the digital signage 10 among the video information stored in the server providing the video service is stored. Also, in the content information table 2023, video information related to the information set for the digital signage 10 among the information replicated from the server providing the video service to the second server 30 may be stored. Details of the content information table 2023 will be described later.

[0049] The setting information table 2024 is a table that stores, for example, information set for the digital signage 10 and managed by the first server 20. The setting information table 2024 stores, for example, information for identifying the digital signage 10, information for identifying the store, information for specifying the background image of the digital signage 10, information representing the product category set for the digital signage 10, information representing the type of information about the set product category, information representing the details of the information to be displayed about the set product category, and information representing the display format of the information to be displayed about the set product category.

[0050] The control unit 203 is realized by the processor 29 reading the program stored in the storage unit 202 and executing the instructions included in the program. The control unit 203 functions as a reception control module 2031, a transmission control module 2032, a setting module 2033, and a display control module 2034 by operating according to the program.

[0051] The reception control module 2031 controls the process in which the first server 20 receives a signal from an external device according to a communication protocol. Specifically, for example, the reception control module 2031 receives information related to the display on the digital signage 10 from among the information stored in the second server 30. The reception control module 2031 may acquire information from the second server 30 using an API (Application Programming Interface). Further, the reception control module 2031 may extract and acquire information related to the display on the digital signage 10 in a format corresponding to the display on the digital signage 10 by scraping. Also, for example, the reception control module 2031 may receive information related to the display on the digital signage 10 from a server that provides a posting service. Also, for example, the reception control module 2031 may receive information related to the display on the digital signage 10 from a server that provides a video service.

[0052] The transmission control module 2032 controls the process in which the first server 20 transmits a signal to an external device according to a communication protocol. Specifically, for example, the transmission control module 2032 transmits information related to the image to be displayed to the digital signage 10.

[0053] The setting module 2033 controls the process of setting the display content for the digital signage 10. Specifically, the setting module 2033 presents a display for the administrator of the digital signage 10 to select the display content. The setting module 2033 sets the display content of the digital signage 10 based on the selection content input from the administrator. The setting module 2033 stores information related to the selection content input from the administrator in the setting information table 2024. The setting module 2033 may store information related to the administrator who input the selection content in association with the information related to the selection content in the setting information table 2024.

[0054] The display control module 2034 controls the digital signage 10 in order to cause the digital signage 10 to display a predetermined image. For example, the display control module 2034 creates an image to be displayed on the digital signage 10 based on the information stored in the storage unit 202. Specifically, the display control module 2034 creates an image using information about products, characters, and content based on the content specified by the user of the digital signage 10 and the set content stored in the setting information table 2024. The display control module 2034 extracts information about products corresponding to the content specified by the user from the product information table 2021 and creates an image using the extracted information. The display control module 2034 extracts information about characters corresponding to the content specified by the user from the character information table 2022 and creates an image using the extracted information. The display control module 2034 extracts information about content corresponding to the content specified by the user from the content information table 2023 and creates an image using the extracted information.

[0055] In addition, the display control module 2034 generates an effect according to predetermined information. The predetermined information is, for example, the following. · Past product purchase history · Predetermined dates (birthday, anniversary) · Past number of store visits · Favorite character · Weather

[0056] <1.3 Functional Configuration of the Second Server> FIG. 4 is a diagram showing an example of the functional configuration of the second server 30. As shown in FIG. 4, the second server 30 functions as a communication unit 301, a storage unit 302, and a control unit 303.

[0057] The communication unit 301 performs processes for the second server 30 to communicate with external devices.

[0058] The storage unit 302 has, for example, a product information table 3021, a character information table 3022, a second log information table 3023, and the like.

[0059] The product information table 3021 is a table that stores information about products. Details will be described later.

[0060] The character information table 3022 is a table that stores information about characters. Details will be described later.

[0061] The second log information table 3023 is a table that stores information related to the log of the user's browsing of the EC site. The information related to the log of the EC site browsing includes, for example, information about the products browsed by the user on the EC site. For example, the information about the products browsed by the user on the EC site includes the URL of the page browsed by the user on the EC site and the date and time when the user browsed the page. Also, for example, the information about the products browsed by the user on the EC site may include information for identifying the products browsed by the user on the EC site and the date and time when the user browsed the page on which the product was displayed. The information related to the log of the EC site browsing may include, for example, information for identifying the digital signage 10 that the user was induced by. The information related to the log of the EC site browsing may include, for example, information for identifying the product category (character) selected by the digital signage 10 when the user was induced.

[0062] The control unit 303 is realized by the processor reading the program stored in the storage unit 302 and executing the instructions included in the program. By operating according to the program, the control unit 303 functions as a reception control module 3031, a transmission control module 3032, and a purchase processing module 3033.

[0063] The reception control module 3031 controls the process in which the second server 30 receives a signal from an external device according to a communication protocol. Specifically, for example, the reception control module 3031 receives a signal transmitted from the terminal device 50.

[0064] The transmission control module 3032 controls the process in which the second server 30 transmits a signal to an external device according to a communication protocol. Specifically, for example, the transmission control module 3032 transmits information for displaying an image related to the content set in the digital signage 10 to the first server 20. Also, for example, the transmission control module 3032 transmits information related to the log of browsing the EC site to the third server 40.

[0065] The purchase processing module 3033 controls the purchase process of products in e-commerce. For example, the purchase processing module 3033 accepts payment for the products selected by the user on the EC site by a predetermined method. When the payment by the user is completed, the purchase processing module 3033 notifies the accounting system of the store where the digital signage 10 is installed.

[0066] Also, the purchase processing module 3033 may transmit information indicating that a product has been purchased to the terminal device 50 after the digital signage 10 induces the user to the EC site. The information indicating that a product has been purchased may be transmitted in a form that can be displayed by a predetermined code such as a QR code (registered trademark) or a barcode, or may be transmitted in a form that can be transmitted by short-range wireless communication. The user who holds the terminal device 50 moves to the cash register of the store where the digital signage 10 is installed and provides the information indicating that a product has been purchased to the store clerk. The purchase processing module 3033 may transmit the information indicating that a product has been purchased to a predetermined ticket issuing machine (which may be an accounting system) installed in the store and cause the ticket issuing machine to issue a piece of paper with a predetermined code printed thereon. For example, when the purchase processing module 3033 provides the information indicating that a product has been purchased to the accounting system, it may notify the terminal device 50 that a privilege has been given.

[0067] In addition, the purchase processing module 3033 may approve the purchase of the products selected by the user on the EC site and cause the payment to be made at the physical store. Specifically, when the purchase processing module 3033 obtains the right of the user guided to the EC site via the digital signage 10 to purchase a product, it transmits information regarding the right to purchase the product to the terminal device 50 operated by the user. The information regarding the right to purchase the product includes information for paying the price of the product in the accounting system of the physical store. The price of the product may include a shipping fee for delivering the product to the location desired by the user. The information for paying the price of the product in the accounting system of the physical store may be in a form that can be displayed by a predetermined code such as a QR code or a barcode, or may be in a form that can be transmitted by short-range wireless communication. The accounting system of the physical store reads the information regarding the right to purchase the product from the terminal device 50 and bills the user for the price based on the read information. When the price of the product is paid, the accounting system of the physical store notifies the second server 30 that the product has been purchased. <1.4 Functional Configuration of the Third Server> FIG. 5 is a diagram showing an example of the functional configuration of the third server 40. As shown in FIG. 5, the third server 40 functions as a communication unit 401, a storage unit 402, and a control unit 403.

[0068] The communication unit 401 performs processing for the third server 40 to communicate with an external device.

[0069] The storage unit 402 includes, for example, a setting information table 4021, a first log information table 4022, a second log information table 4023, and the like.

[0070] The setting information table 4021 is a table that stores information set for the digital signage 10. Details will be described later.

[0071] The first log information table 4022 is a table that stores information regarding the log of the user operating the digital signage 10. Details will be described later.

[0072] The second log information table 4023 is a table that stores information related to the logs of the user's browsing of the EC site. Details will be described later.

[0073] The control unit 403 is realized by the processor reading the program stored in the storage unit 402 and executing the instructions included in the program. By operating according to the program, the control unit 403 functions as a reception control module 4031, a transmission control module 4032, an analysis module 4033, and a proposal module 4034.

[0074] The reception control module 4031 controls the process of the third server 40 receiving signals from an external device according to the communication protocol. Specifically, for example, the reception control module 4031 receives information related to the logs of the user's operation of the digital signage 10 from the digital signage 10. Also, for example, the reception control module 4031 receives the information set for the digital signage 10 from the first server 20. Also, for example, the reception control module 4031 receives information related to the logs of the user's browsing of the EC site from the second server 30.

[0075] The transmission control module 4032 controls the process of the third server 40 transmitting signals to an external device according to the communication protocol. Specifically, for example, the transmission control module 4032 transmits the analysis result of the settings of the digital signage 10 to the first server 20. The administrator of the digital signage 10, such as a store operator or an employee, checks the analysis result from their own terminal or the digital signage 10. Also, the transmission control module 4032 transmits the recommended settings for the digital signage 10 to the first server 20. The administrator of the digital signage 10 checks the recommended settings from their own terminal or the digital signage 10.

[0076] The analysis module 4033 controls the process of analyzing the operation logs. Specifically, for example, based on the information regarding the logs of the user operating the digital signage 10, the analysis module 4033 analyzes the settings of the digital signage 10 in which the user is interested in the products. Also, for example, based on the information regarding the logs of the user browsing the EC site, the analysis module 4033 analyzes the settings of the digital signage 10 in which the user is interested in the products. Further, the analysis module 4033 may analyze the settings of the digital signage 10 in which the user is interested in the products based on the information regarding both logs. The analysis module 4033 may analyze the settings of the digital signage 10 in which the user is interested in the products considering the address where the digital signage 10 is installed.

[0077] The proposal module 4034 controls the process of proposing the setting content of the digital signage 10. Specifically, based on the analysis result by the analysis module 4033, the proposal module 4034 proposes the recommended settings for the digital signage 10. The proposal module 4034 may analyze the settings of the digital signage 10 in which the user is interested in the products considering the address where the digital signage 10 is installed.

[0078] <2 Data Structure> FIG. 6 is a diagram showing the data structure of the content information table 2023 stored in the first server 20. Note that FIG. 6 is an example and does not exclude data not described. The content information table 2023 shown in FIG. 6 is a table having columns such as content data, creation date and time, creator, tag information, link information, etc. with the content ID as the key.

[0079] The content ID is an item that stores an identifier for uniquely identifying content. For the content ID, an ID is assigned so that, for example, posting information, news information, and video information can be identified. The content data is an item that stores the content of the content. The content data stores, for example, the document data and image data included in the content. The content data may store reference information (path) to a data file stored elsewhere. The creation date and time is an item that stores the date and time when the content was created. The creator is an item that stores information for identifying the person who created the content. The tag information is an item that stores information regarding tags used when classifying the content. The tags used when classifying the content include, for example, keywords including hash marks. The information classified by the tags includes, for example, the area related to the content, the products related to the content, the season related to the content, the holidays related to the content, and the like. The link information is an item that stores the link when accessing the content. The link information is, for example, the URL of the content stored in the server.

[0080] FIG. 7 is a diagram showing the data structure of the product information table 3021. Note that FIG. 7 is an example and does not exclude data not described. The product information table 3021 shown in FIG. 7 is a table having columns such as product name, price, category, release date, scheduled arrival date, related character, image data, link information, and stock quantity, with the product ID as the key.

[0081] The product ID is an item that stores an identifier for uniquely identifying a product. The product name is an item that stores the name of the product. The price is an item that stores the price of the product. The category is an item that stores the category of the product. The release date is an item that stores the date on which the product was released. The expected arrival date is an item that stores the expected date of the next arrival. The related character is an item that stores information about the character related to the product. The related character may be included in the product category. The image data is an item that stores the image of the product. The image data may store reference information (path) to a data file stored elsewhere. The link information is an item that stores the link when accessing the site introducing the product. The link information is, for example, the URL of the site introducing the product. The stock quantity is an item that stores the stock quantity of the product.

[0082] Figure 8 is a diagram showing the data structure of the character information table 3022. Note that Figure 8 is an example and does not exclude data not described. The character information table 3022 shown in Figure 8 is a table having columns such as character data and image data with the character ID as a key.

[0083] The character ID is an item that stores an identifier for uniquely identifying a character. The character data is an item that stores data related to the character. The data related to the character includes, for example, the character number, the character name, the individual information of the character (classification, type, physical information, characteristics, etc.). The image data is an item that stores the image of the character. The image data may store reference information (path) to a data file stored elsewhere.

[0084] FIG. 9 is a diagram showing the data structure of the setting information table 4021. Note that FIG. 9 is an example and does not exclude data not described. The setting information table 4021 shown in FIG. 9 is a table having columns such as store, background, selected character, display information, detailed information, display format, etc. with the signage ID as the key. The setting information table 4021 shown in FIG. 9 may have, in addition to these information, for example, an item for storing the position within the store where the signage 10 is installed.

[0085] The signage ID is an item for storing an identifier for uniquely identifying the digital signage 10. The store is an item for storing information for identifying the store. The background is an item for storing information for specifying the background image set for the digital signage 10. The selected character is an item for storing information for specifying the character as the product category set for the digital signage 10. The display information is an item for storing information representing the type of information to be displayed for the set product category (character). For example, any one of "post", "news", and "video" is stored in the display information. "Post" indicates that the information displayed on the digital signage 10 is post information. "News" indicates that the information displayed on the digital signage 10 is news information. "Video" indicates that the information displayed on the digital signage 10 is video information.

[0086] The detailed information is an item for storing information representing the details of the information to be displayed for the set product category (character). For example, information for identifying post information, news information, and video information is stored in the detailed information. The display format is an item for storing information representing the display format of the information to be displayed for the set product category (character). For example, any one of "image and text" and "image" is stored in the display format. "Image and text" indicates that the information is displayed on the digital signage 10 with an image and text. "Image" indicates that the information is displayed on the digital signage 10 with only an image.

[0087] FIG. 10 is a diagram showing the data structure of the first log information table 4022. Note that FIG. 10 is an example and does not exclude data not described. The first log information table 4022 shown in FIG. 10 is a table having columns such as date and time, operation information, etc. with the signage ID as the key.

[0088] The date and time is an item for storing the date and time when the user displays an image (page) on the digital signage 10. The operation information is an item for storing information for specifying the information included in the image displayed on the digital signage 10. The information for specifying the information included in the image displayed on the digital signage 10 includes, for example, identification information of posting information, identification information of news information, identification information of video information, identification information of product category (character), identification information of products, etc.

[0089] FIG. 11 is a diagram showing the data structure of the second log information table 4023. Note that FIG. 11 is an example and does not exclude data not described. The second log information table 4023 shown in FIG. 11 is a table having columns such as date and time, browsing information, etc. with the signage ID as the key.

[0090] The date and time is an item for storing the date and time when the user browses a page of the EC site. The browsing information is, for example, an item for storing the URL of the page browsed by the user on the EC site. Also, the browsing information may store information for specifying the products browsed by the user on the EC site. Also, the browsing information may store that the user has purchased a product on the EC site.

[0091] <3 Operations> The operations in the system for displaying product information on the digital signage 10 and promoting the sale of products will be described.

[0092] (Overall Operations) FIG. 12 is a block diagram showing an example of the configuration of the system 1 of the present embodiment. FIG. 13 is a diagram for explaining an example of processing in the system 1 of the present embodiment. FIG. 14 is a schematic diagram showing an example of the installation of the digital signage 10 in a store. In the example shown in FIG. 14, the digital signage 10 is installed so as to be fitted into the wall of the store. The digital signage 10 is installed, for example, side by side with a product shelf and can be treated as a digital shelf capable of displaying products.

[0093] In step S11, for example, the display content of the digital signage 10 is set by a store operator, an employee, or the like.

[0094] In step S12, the digital signage 10 notifies the set content to the first server 20 and the third server 40. The first server 20 stores information related to the setting of the digital signage 10 together with information related to the information setter in the setting information table 2024. The third server 40 stores information related to the setting of the digital signage 10 together with information related to the information setter in the setting information table 4021.

[0095] In step S13, the first server 20 outputs an instruction to the digital signage 10 to display information related to products at a predetermined timing. The first server 20 stores product information and content information provided from the second server 30. Among the content information, the posted information and the video information may be acquired from an external server. The first server 20 extracts information related to a product category such as a character from the stored information based on the setting information and causes it to be displayed on the digital signage 10.

[0096] In step S14, the digital signage 10 performs display processing. For a specific example, for instance, the digital signage 10 displays information related to a product category. A user who visits the store operates the digital signage 10 so that desired information is displayed on the digital signage 10. When an individual product is specified by the user, the digital signage 10 reads out and displays an image of the product and a link to an EC site that sells the product from the first server 20. The link to the EC site is represented by, for example, a predetermined code (e.g., a QR code). The predetermined code includes, for example, the signage ID of the digital signage 10 and the character ID of the character as the product category as parameters.

[0097] In step S15, the digital signage 10 notifies the third server 40 of the information operated by the user. The third server 40 stores information regarding the operation log of the digital signage 10 in the first log information table 4022.

[0098] When purchasing a product displayed on the digital signage 10, the user reads the code displayed on the digital signage 10 with the terminal device 50 and connects to the link destination represented by the read code. Thereby, in step S16, the user connects to the second server 30 that deploys the EC site using the terminal device 50. The second server 30 acquires the signage ID attached to the access information. Based on the acquired signage ID, the second server 30 discriminates which digital signage 10 the access is through. Specifically, for example, in addition to identifying the individual digital signage 10, the second server 30 discriminates in which store it is installed, at which position in the store it is installed, and who set it.

[0099] In step S17, the second server 30 performs a purchase process. Specifically, for example, the second server 30 accepts payment for the product selected by the user on the EC site. When the payment by the user is completed, the second server 30 associates the signature ID of the digital signage 10 that guided the user to the EC site with the character ID as the product category in relation to the purchase by the user and stores them in the second log information table 3023.

[0100] Also, the second server 30 notifies the accounting system of the store where the digital signage 10 that guided the user to the EC site is installed that the product has been purchased. Thereby, it becomes possible to link the purchase of the product using the EC site with the purchase of the product at the physical store. That is, the sales of the product using the EC site are linked to the sales of the physical store.

[0101] Also, the second server 30 may grant the user the right to purchase the product selected on the EC site and have the payment made at the physical store. Thereby, the purchase of the product using the EC site becomes a purchase at the physical store. That is, the sales of the product using the EC site are linked to the sales of the physical store.

[0102] In step S18, the second server 30 notifies the third server 40 of information regarding the page viewed by the user. Also, the second server 30 notifies the third server 40 of information indicating that the product has been purchased by the user. The third server 40 stores the information regarding the page viewed by the user and the information indicating that the product has been purchased in the second log information table 4023.

[0103] In step S19, the third server 40 performs an analysis process by the analysis module 4033. For a specific example, for instance, the analysis module 4033 analyzes information regarding the logs of the operations of a plurality of digital signatures 10 by the user stored in the first log information table 4022, and estimates the relevance between the operations on the digital signature 10 and the settings of the digital signature 10. More specifically, for example, the analysis module 4033 estimates the settings of the digital signature 10 for which the user's operations tend to increase. At this time, in addition to identifying, for example, the digital signature 10 for which the user's operations tend to increase, the analysis module 4033 estimates (discriminates) which store the digital signature 10 for which the user's operations tend to increase is installed in, at which position in the store it is installed, and who set it.

[0104] Also, for example, the analysis module 4033 analyzes information regarding the logs of the user's actions on the EC site stored in the second log information table 4023, and estimates the relevance between the actions on the EC site and the settings of the digital signature 10. More specifically, for example, the analysis module 4033 estimates the settings of the digital signature 10 for which the number of views from the user tends to increase. Also, the analysis module 4033 estimates the settings of the digital signature 10 for which the purchase of products tends to increase. At this time, in addition to identifying, for example, the digital signature 10 for which the number of views from the user tends to increase, or the digital signature 10 for which the purchase of products tends to increase, the analysis module 4033 estimates (discriminates) which store the such digital signature 10 is installed in, at which position in the store it is installed, and who set it.

[0105] The analysis module 4033 may estimate the settings of the digital signature 10 in which the user is interested in the product based on the information regarding both logs. The analysis may utilize existing statistical methods.

[0106] In step S110, the third server 40 performs a proposal process by means of a proposal module 4034. As a specific example, for instance, the proposal module 4034 extracts settings of the digital signage 10 that are estimated to have contributed to product sales based on the analysis result of step S19. In the present embodiment, the settings of the digital signage 10 estimated to have contributed to product sales are, for example, as follows. · Settings estimated to be related to an increase in the number of operations of the digital signage 10 · Settings estimated to be related to an increase in the operation time per person · Settings estimated to be related to an increase in the number of accesses to the EC site · Settings estimated to be related to an increase in the number of viewed pages on the EC site · Settings estimated to be related to an increase in the number of product purchases on the EC site

[0107] The proposal module 4034 may extract settings of a plurality of digital signage 10.

[0108] The proposal module 4034 may, for example, evaluate the setter who discovered the settings that contributed to product sales. Thereby, it becomes possible to improve the motivation of the setter regarding devising the settings of the digital signage 10.

[0109] In step S111, the third server 40 transmits the extracted settings of the digital signage 10 to the first server 20. At this time, the third server 40 may transmit to the first server 20, together with the settings of the digital signage 10, the signage ID of the digital signage 10 for which the settings are made, the area and store where the digital signage 10 is installed, the setter, etc.

[0110] The first server 20 causes the display control module 2034 to display the settings proposed by the third server 40 on the digital signage 10 when setting the digital signage 10. At this time, the display control module 2034 causes the digital signage 10 to display the settings of other digital signage 10 in a predetermined order. For example, the display control module 2034 causes the digital signage 10 to display the settings of other digital signage 10 in an order according to the contribution degree of the settings. The contribution degree of the settings is obtained based on, for example, the contribution to the above-described product sales. Further, the display control module 2034 may cause the digital signage 10 to collectively display the settings of the digital signage 10 set by the same setter. At this time, the display control module 2034 may cause the digital signage 10 to display the setter in a distinguishable manner with respect to the settings of other digital signage 10. Further, the display control module 2034 may cause the digital signage 10 to display the settings of other digital signage 10 in the order of the set dates. Further, the display control module 2034 may cause the digital signage 10 to collectively display the settings of the digital signage 10 installed in the same area. At this time, the display control module 2034 may cause the digital signage 10 to display the installation area in a distinguishable manner with respect to the settings of other digital signage 10.

[0111] Further, the display control module 2034 may display the settings in a distinguishable manner of the contribution degree. Further, the display control module 2034 may display how much effect is expected by making the settings. The proposal module 4034 estimates, for example, how much the number of operations of the digital signage 10 increases and how much the sales of the store increase based on the contribution to the product sales. The proposal module 4034 estimates the expected effect using, for example, a statistical method or a learned model. The display control module 2034 displays the effect estimated by the proposal module 4034 together with the proposed settings.

[0112] (Setting of display content) Regarding the setting of the display content in step S11, it will be described in detail together with display examples. The digital signage 10 enters the setting mode, for example, when a predetermined area on the display 141 is touched. The predetermined area is, for example, an area where there is little contact from the user during normal use, such as the upper left or right area. Not limited to the area on the display 141, the digital signage 10 may have a physical button for entering the setting mode. When entering the setting mode, the control unit 190 may notify the administrator that the setting mode has been entered. Thereby, even if a person other than the administrator causes a transition to the setting mode, the administrator can grasp this fact.

[0113] FIG. 15 is a schematic diagram showing a display example of the digital signage 10 in the setting mode.

[0114] In the initial stage of the setting mode in the digital signage 10, the digital signage 10 displays the areas 1411, 1412, and 1413 in FIG. 15 by the display control unit 193. The area 1411 is an area for displaying the signage ID.

[0115] The areas 1412 and 1413 are areas for selecting whether to display product information based on the product category on the digital signage 10. When "display only the background on the signage" displayed in the area 1412 is selected, the display control unit 193 will not display the product information and will only display the background. When "display character information on the signage" displayed in the area 1413 is selected, the display control unit 193 will display information for setting details of the information regarding the product category. In the following example, the case of setting the display content assuming that the product category is a character will be described.

[0116] When "Display character information on signage" displayed in area 1413 is selected, the display control unit 193 displays areas 1414, 1415, and 1416. Area 1414 is an area for selecting a character. Area 1415 is an area for selecting a background. Area 1416 is an area for selecting related information of the character as a product category. In this embodiment, a plurality of product categories can be set. In the example shown in FIG. 15, a case where there are six frames in which product categories can be set is shown.

[0117] The administrator selects a character to be assigned to each frame in area 1414. The administrator selects a desired character from area 14141 where selectable characters are displayed. The image of the character displayed in area 14141 is an image read from the second server 30 and stored in the character information table 2022. The administrator selects a character while operating the slider 14142. When a character is selected by the administrator, the selected character is displayed in area 14143.

[0118] The administrator selects a background for each frame in area 1415.

[0119] The administrator selects related information for each frame in area 1416. The display control unit 193 displays an area for selecting related information for each frame. Area 14161 is an area for selecting related information in the first frame. Area 14162 is an area for selecting related information in the second frame.

[0120] Area 14161 has areas 141611, 141612, and 141613. Area 141611 is an area for selecting the type of information to be displayed. Area 141612 is an area for selecting the actual information to be displayed that belongs to the selected type of information. Area 141613 is an area for selecting the display format.

[0121] In area 141611, the administrator selects, for example, one of "Posts", "News", or "Videos". When the type of information is selected, the display control unit 193 extracts information corresponding to the selected type from the content information table 2023. The display control unit 193 lists up and displays the extracted information. That is, when "Posts" is selected, the display control unit 193 displays the post information stored in the content information table 2023 in area 141612. Also, when "News" is selected, the display control unit 193 displays the news information stored in the content information table 2023 in area 141612. Also, when "Videos" is selected, the display control unit 193 displays the video information stored in the content information table 2023 in area 141612.

[0122] In area 141612, the administrator selects the information to be actually displayed on the digital signage 10. There is no upper limit to the information selected at this time, but which information to select depends on the administrator's sense.

[0123] In area 141613, the administrator selects the display format. The administrator selects one of "Image and Text" or "Image Only". When "Image and Text" is selected, the display control unit 193 displays the image and text for the related information. When "Image Only" is selected, the display control unit 193 displays only the image for the related information.

[0124] In area 1416, related information is to be selected for all frames. Although not shown in FIG. 15, frames 2 to 6 also have areas 141611, 141612, and 141613, similar to frame 1.

[0125] When the administrator sets the related information for frames 1 to 6, the setting is completed.

[0126] When allowing the user to select the information to be actually displayed in area 141612, the display control unit 193 may preferentially display information related to the digital signage 10 being set. For example, the setting module 2033 of the control unit 203 extracts content information suitable for the digital signage 10 from the content information table 2023 based on information for classifying the content information, such as tag information, attached to the content information.

[0127] For example, the setting module 2033 acquires tag information related to the area associated with the digital signage 10 based on the address of the store where the digital signage 10 is installed. The setting module 2033 extracts the content information to which the tag information related to the area associated with the digital signage 10 is attached. Also, the setting module 2033 acquires the tag information related to the corresponding day or season based on the day or season when the digital signage 10 is set. The setting module 2033 extracts the content information to which the tag information related to the corresponding day or season is attached. The setting module 2033 controls the digital signage 10 to arrange the extracted content information in a predetermined priority and present it to the administrator. The predetermined priority represents, for example, the priority according to the type of classification. Specifically, the content information related to the area shall have a higher priority than the content information related to the day or season.

[0128] By preferentially proposing the content information related to the area, the content information unique to the store is likely to be displayed on the digital signage 10. Therefore, the difference between stores can be realized, which will give customers a motivation to visit the store. Also, by preferentially proposing the content information related to the day or season, etc., the timely information is likely to be displayed on the digital signage 10.

[0129] The setting module 2033 enables the administrator to easily set the display for each product category by selecting a product category that includes a character. For this reason, for example, the administrator can select a character that appeared in the anime broadcast yesterday on the day after the broadcast and set the digital signage 10, thereby enabling the display of information about this character on the digital signage 10. Also, the administrator can select a character that has become a topic on SNS or the like immediately after it has become a topic and set the digital signage 10, thereby enabling the display of information about this character on the digital signage 10. That is, timely display changes become possible.

[0130] (Display process) The display process in step S14 will be described in detail together with a display example. In the digital signage 10, for example, a plurality of frames of product categories are set. In the following description, it is assumed that six characters are set as six frames of product categories.

[0131] FIG. 16 is a schematic diagram showing a display example of the digital signage 10 when one product category is selected. In FIG. 16, among the six characters that are set, Pikachu is selected. The digital signage 10 displays information about the selected Pikachu by the display control unit 193. Also, in FIG. 16, news information is set as content information for the Pikachu in frame 2, and "image and text" is set as its display format.

[0132] The display control unit 193 may, for example, display six characters selectable as an initial state. For example, the display control unit 193 arranges six icons corresponding to the characters in a predetermined order and accepts a selection from the user. The display control unit 193 may move each icon on the display 141 so as to be conspicuous to the user.

[0133] As shown in FIG. 16, the display control unit 193 displays the area 1421, area 1422, area 1423, icon 1424, and area 1425 on the display 141. The area 1421 is an area for displaying information related to a character. The area 1421 includes an area 14211 for displaying an image of the character, an area 14212 for displaying the name and classification of the character, etc., and an area 14213 for displaying a description text of the character. The display control unit 193 displays the information read and acquired from the character information table 2022 in the area 1421.

[0134] The area 1422 is an area for displaying news information as content information. In the area 1422, a plurality of news information selected by the administrator is displayed. The news information is attached with tag information related to, for example, goods, events, campaigns, etc. The user can display the news information that does not fit into the area 1422 within the area 1422 by moving the slider 14221 up and down. The display control unit 193 displays the news information read and acquired from the content information table 2023 in the area 1422.

[0135] Each news information has document information and image information. The corresponding document information and image information are arranged side by side horizontally, for example. The news information is arranged in a predetermined order. The predetermined order is, for example, the order of creation date, for each classification represented by tag information, the order of more requests for detailed information, the order set by the administrator, etc. The document information displays, for example, the title of the news.

[0136] When the user has news of interest, the user touches the area where the news is displayed. When the news display is touched, for example, the control unit 190 requests the first server 20 for details of the corresponding information. The display control unit 193 displays an image based on the information provided from the first server 20 on the display 141.

[0137] FIG. 17 is a schematic diagram showing a display example of the digital signage 10 when detailed news information is displayed. The display control unit 193 causes the detailed information of the news information selected by the user to be displayed on the display 141 based on the information provided from the first server 20. In the example of FIG. 17, the display control unit 193 generates a modal window 14222 and displays the detailed information of the news information in the modal window 14222.

[0138] The display control unit 193 displays, in the area 142221, a code for expanding the news information displayed in the modal window 14222 with a predetermined application. When the user reads the news information displayed in the modal window 14222 and wants to share it with others using a predetermined application, the user reads the code in the area 142221 with the terminal device 50 and shares the information. By displaying the code in the modal window 14222, it becomes easier for the user to share the news information with others.

[0139] Returning to the description of FIG. 16. The area 1423 is an area for displaying an image of a product. In the area 1423, an image of a product associated with the character is displayed. The image of the product is based on, for example, an image of a product listed on an EC site. The user can display an image of a product that does not fit into the area 1423 within the area 1423 by moving the slider 14231 up and down. The display control unit 193 displays the image of the product read and acquired from the product information table 2021 in the area 1423.

[0140] The images of the products are arranged in a predetermined order. For example, the display control unit 193 arranges the images of the products grouped by product classification. Also, the display control unit 193 arranges the images of the products in order from the most recent release date. Also, the display control unit 193 arranges the images of the products in order from the images of the popular products based on the sales data. Note that the display control unit 193 may arrange the images of the products randomly.

[0141] The display control unit 193 may add a mark to the image of the product that can identify whether there is stock of the product in the store. Further, the display control unit 193 may add a mark to the image of the newly released product that can identify that it is a newly released product.

[0142] The display control unit 193 may not display the images of the products in stock at the store. As a result, it is possible to separately display the products in the store and the products that can be purchased on the EC site, so that more products can be introduced. Further, the display control unit 193 may not display the images of the products currently displayed in the storefront. This makes it possible to avoid the products actually displayed in the store from being displayed on the digital signage 10, so that the limited sales floor can be effectively utilized.

[0143] When the user has a product of interest, the user touches the area where the image of the product is displayed. When the image of the product is touched, for example, the control unit 190 requests the first server 20 for the details of the corresponding information. The display control unit 193 causes the display 141 to display an image based on the information provided by the first server 20.

[0144] FIG. 18 is a schematic diagram showing an example of the display of the digital signage 10 when the details of the product are displayed. The display control unit 193 causes the display 141 to display the detailed information of the product selected by the user based on the information provided by the first server 20. In the example of FIG. 18, the display control unit 193 generates a modal window 14232 and displays the detailed information of the product in the modal window 14232.

[0145] The display control unit 193 displays a code (for example, a QR code) for accessing the page on the EC site of the product displayed in the modal window 14232 in the area 142321. This code includes, for example, the signage ID of the digital signage 10 and the character ID of Pikachu.

[0146] The user checks the products displayed in the modal window 14232. When the user wants to purchase on the EC site or check further information, the user reads the code in the area 142321 with the terminal device 50 and accesses the EC site. By displaying the code in the modal window 14232, it becomes easier for the user to obtain information on the desired product and the labor of purchasing on the EC site is reduced. Also, since the user reads the code with the signage ID attached and accesses the EC site, the second server 30 can easily grasp from which digital signage 10 the user's access is induced. Also, since the user reads the code with the character ID attached and accesses the EC site, the second server 30 can easily grasp from which character the user's access is induced.

[0147] Return to the explanation of FIG. 16. The icon 1424 is an icon that prompts touching the screen. The display control unit 193 may always display the icon 1424 or may display it at a predetermined timing. The predetermined timing is, for example, when there has been no period preset for contact from the user with respect to the digital signage 10.

[0148] The area 1425 is an area for representing the currently displayed character. In the present embodiment, there are six frames, and the characters set in each frame are displayed. In FIG. 16, since the information about Pikachu set in the frame 2 is displayed, the icon 14252 is displayed larger than the other icons.

[0149] FIG. 19 is a schematic diagram showing an example of the display of the digital signage 10 when posting information is displayed. In FIG. 19, instead of the area 1422, an area 1426 for displaying posting information is displayed.

[0150] In area 1426, a plurality of posted information selected by the administrator is displayed. The user can display the posted information that does not fit into area 1426 within area 1426 by moving slider 14261 up and down. The display control unit 193 displays the posted information read and acquired from the content information table 2023 in area 1426.

[0151] Each piece of posted information has document information and image information. The corresponding document information and image information are arranged side by side, for example. The posted information is arranged in a predetermined order. The predetermined order is, for example, the order of posting dates, for each classification represented by tag information, the order of most reposts, the order set by the administrator, etc. The document information displays, for example, the title of the post.

[0152] When the user has a post of interest, the user touches the area where the post is displayed. When the post display is touched, for example, the control unit 190 requests the details of the corresponding information from the first server 20. The display control unit 193 causes an image based on the information provided from the first server 20 to be displayed on the display 141.

[0153] FIG. 20 is a schematic diagram showing a display example of the digital signage 10 when the details of the posted information are displayed. The display control unit 193 causes the detailed information of the posted information selected by the user to be displayed on the display 141 based on the information provided from the first server 20. In the example of FIG. 20, the display control unit 193 generates a modal window 14262 and displays the detailed information of the posted information in the modal window 14262.

[0154] The display control unit 193 displays, in area 142621, a code for the user to access the posted information displayed in the modal window 14262 from the terminal device 50. The user reads the posted information displayed in the modal window 14262. When the user wishes to access the posted information from the terminal device 50, the user reads the code in area 142621 with the terminal device 50 and accesses the posted information. By displaying the code in the modal window 14262, it becomes easier for the user to access the posted information.

[0155] FIG. 21 is a schematic diagram showing an example of the display of the digital signage 10 when video information is displayed. In FIG. 21, instead of area 1422 in FIG. 16, an area 1427 for displaying video information is shown.

[0156] The area 1427 displays a plurality of pieces of video information selected by the administrator. The user can display the video information that does not fit into the area 1427 within the area 1427 by moving the slider 14271 up and down. The display control unit 193 displays the video information read and acquired from the content information table 2023 in the area 1427.

[0157] The video information is arranged in a predetermined order. The predetermined order is, for example, the order of creation date, for each classification represented by tag information, the order of most frequent playback, the order set by the administrator, etc. The video information has, for example, a representative image of the video displayed.

[0158] When the user has a video of interest, the user touches the area where the representative image of the video is displayed. When the video display is touched, for example, the control unit 190 requests the first server 20 for details of the corresponding information. The display control unit 193 causes an image based on the information provided from the first server 20 to be displayed on the display 141.

[0159] FIG. 22 is a schematic diagram showing a display example of the digital signage 10 when video information is displayed. The display control unit 193 causes the video information selected by the user to be displayed on the display 141 based on the information provided from the first server 20. In the example of FIG. 22, the display control unit 193 generates a modal window 14272 and displays the video information in the modal window 14272.

[0160] The display control unit 193 displays, in the area 142721, a code for the user to access the video information displayed in the modal window 14272 from the terminal device 50. The user views the video information displayed in the modal window 14272. When the user wants to access the video information from the terminal device 50, the user reads the code in the area 142721 by the terminal device 50 and accesses the video information. By displaying the code in the modal window 14272, it becomes easier for the user to access the video information.

[0161] (Purchase process) The purchase process in step S17 will be described in detail.

[0162] FIG. 23 is a diagram for explaining the purchase process by the second server 30. The user reads, for example, the code displayed in the area 142321 shown in FIG. 18 by the terminal device 50 and accesses the EC site. The control unit 303 discriminates the digital signage 10 used by the user of the terminal device 50 from the signage ID attached to the access information by the purchase processing module 3033. Also, the purchase processing module 3033 discriminates the character displayed on the digital signage 10 from the character ID attached to the access information. The user operates the terminal device 50 and purchases a product on the EC site.

[0163] In step S21, when a purchase of a product is instructed by the user, the purchase processing module 3033 accepts the payment procedure for the product selected by the user on the EC site. In step S22, when the payment by the user is completed, the purchase processing module 3033 stores the content ID of the digital signature 10 used by the user in the second log information table 3023 in association with the purchase of the product. Also, the purchase processing module 3033 stores the ID of the character (product category) displayed on the digital signature 10 used by the user in the second log information table 3023 in association with the purchase of the product.

[0164] In step S23, the purchase processing module 3033 notifies the accounting system to which the store where the digital signature 10 is installed belongs that the product has been purchased. At this time, the purchase processing module 3033 notifies the accounting system in a manner that enables the digital signature 10 that was the starting point of the user's action to be identified, indicating that the product has been purchased.

[0165] In step S24, the accounting system stores in a manner that enables the digital signature 10 to be identified that the product has been purchased by the user.

[0166] Also, in step S23, the purchase processing module 3033 may transmit information indicating that the product has been purchased on the EC site after being induced by the digital signature 10 to the terminal device 50. The information indicating that the product has been purchased may be, for example, a predetermined code such as a QR code or a barcode, or may be information that can be transmitted by short-range wireless communication. The user who holds the terminal device 50 moves to the cashier counter of the store where the digital signature 10 is installed and provides the information indicating that the product has been purchased to the store clerk at the cashier counter. Note that the device for providing the information is not limited to the cashier counter. A device for receiving the information indicating that the product has been purchased may be installed in the store.

[0167] The accounting system stores in an identifiable manner that the product has been purchased by the user, by recognizing the digital signature 10 used by the user. For example, the accounting system gives a predetermined privilege to the terminal device 50 that provided information indicating that the product has been purchased. The predetermined privilege is, for example, information for generating a predetermined effect when the user visits the store next time.

[0168] FIG. 24 is a diagram for explaining another example of the purchase process by the second server 30. For example, the user reads the code displayed in the area 142321 shown in FIG. 18 using the terminal device 50 and accesses the EC site. The user operates the terminal device 50 to purchase a product on the EC site.

[0169] In step S25, when a purchase of a product is instructed by the user, the control unit 303 grants the user the right to purchase the product through the purchase processing module 3033. In step S26, the purchase processing module 3033 stores in the second log information table 3023 that the right to purchase has been granted. At this time, the payment has not been completed yet.

[0170] In step S27, the purchase processing module 3033 transmits information regarding the right to purchase the product to the terminal device 50 operated by the user. The information regarding the right to purchase the product may be transmitted in a form that can be displayed by a predetermined code such as a QR code or a barcode, or may be transmitted in a form that can be transmitted by short-range wireless communication.

[0171] In step S28, the terminal device 50 stores the information transmitted from the second server 30. After storing the information transmitted from the second server 30, the terminal device 50, for example, displays a display for completing the purchase on the display. Specifically, for example, the terminal device 50 presents the received information to the cashier and displays on the display that the payment has been made.

[0172] In step S29, the terminal device 50 provides the information regarding the right to purchase the product to the store clerk at the cashier according to the instruction of the user.

[0173] In step S210, the accounting system accepts payment for the product. Specifically, for example, the accounting system reads information regarding the purchase right of the product from the terminal device 50 and requests the user who holds the terminal device 50 to pay the fee based on the read information.

[0174] In step S211, the accounting system notifies the second server 30 that the user's payment has been completed. When receiving that the payment by the user has been completed in step S212, the purchase processing module 3033 records the content ID of the digital signage 10 used by the user in the second log information table 3023 in association with the purchase of the product. Further, the purchase processing module 3033 records the ID of the character (product category) displayed on the digital signage 10 used by the user in the second log information table 3023 in association with the purchase of the product.

[0175] (Proposal of other settings at the time of display content setting) When settings of other digital signage 10 are proposed from the third server 40, the first server 20 causes the display control module 2034 to display the proposed settings on the digital signage 10.

[0176] FIG. 25 is a schematic diagram showing another display example of the digital signage 10 in the setting mode.

[0177] In the initial stage of the setting mode in the digital signage 10, the digital signage 10 displays the areas 1411, 1412, 1413, and 1417 in FIG. 25 by the display control unit 193.

[0178] The area 1417 is an area for selecting whether to refer to the settings of other digital signage 10. When "Use the recommended settings" displayed in the area 1417 is selected, the display control unit 193 displays the content set in other digital signage 10.

[0179] When "Use Recommended Settings" displayed in area 1417 is selected, the display control unit 193 displays areas 1418, 1419, etc. Area 1418 is an area where information about recommended setting 1 is displayed, for example. Area 1419 is an area where information about recommended setting 2 is displayed, for example. If the administrator has a favorite setting among the settings displayed in area 1417, the administrator selects that setting. As a result, the administrator does not need to determine the settings of the digital signage 10 from scratch, and the labor of the administrator is reduced. In addition, since the settings of the digital signage 10 for which the effects have been proven are adopted, it becomes possible to operate the digital signage 10 effectively.

[0180] The display control unit 193 may display the contribution degree of the settings for the recommended settings. The contribution degree of the settings is obtained, for example, by the third server 40 based on the contribution to product sales, for example. In addition, the display control unit 193 may display the person who set the recommended settings. In addition, the display control unit 193 may display the date when the recommended settings were set. In addition, the display control unit 193 may display the area, store, etc. where the digital signage 10 for which the recommended settings are made is installed for the recommended settings. In addition, the display control unit 193 may display how much effect is expected by setting the recommended settings.

[0181] As described above, in the above embodiment, the plurality of digital signage 10 displays a first image related to a product, and in association with the first image, displays a second image related to information for guiding to a page of an e-commerce site for the product so as to be able to identify the digital signage 10. The control unit 303 receives an access to the page from the user terminal 50 that has read the second image by the reception control module 3031. The control unit 303 determines, by the purchase processing module 3033, from the received access which digital signage the access is through. Thereby, it becomes possible to determine from which user who has viewed which digital signage the access to the EC site is. For this reason, it becomes possible to grasp how much the digital signage 10 installed in the store contributes to the access to the EC site.

[0182] Therefore, according to the system according to this embodiment, it is possible to improve the motivation of the store operator or employee to utilize the digital signage and to promote the effective utilization of the digital signage.

[0183] Also, in the above embodiment, the digital signage 10 displays the first image in association with the product category, and displays the second image so as to be able to identify the product category. The purchase processing module 3033 determines, from the received access, which product category in which digital signage the access is through. Thereby, it becomes possible to determine from which user who has viewed the information of which product category the access to the EC site is. For this reason, it becomes possible to grasp how much the setting of the digital signage 10 installed in the store contributes to the access to the EC site.

[0184] In the above embodiment, the purchase processing module 3033 receives a purchase of a product from the user terminal 50 on the e-commerce site. When a product is purchased on the e-commerce site, the purchase processing module 3033 associates information indicating that the product has been purchased with information for identifying the digital signage 10. This makes it possible to link which digital signage 10 induced the purchase of the product by the user on the EC site.

[0185] In the above embodiment, the digital signage 10 displays a first image associated with a product category and displays a second image so as to be able to identify the product category (character). The purchase processing module 3033 determines from the received access which product category in which digital signage 10 the access was made through. The purchase processing module 3033 receives a purchase of a product from the user terminal 50 on the e-commerce site. When a product is purchased on the e-commerce site, the purchase processing module 3033 associates information indicating that the product has been purchased with information for identifying the digital signage and information for identifying the product category. This makes it possible to link which display of which product category of which digital signage 10 induced the purchase of the product by the user on the EC site.

[0186] In the above embodiment, when a product is purchased on the e-commerce site, the purchase processing module 3033 provides information indicating that the product has been purchased to the accounting system of the store where the digital signage 10 associated with the information is installed. This makes it possible to reflect the sales of the EC site in the accounting system of the physical store.

[0187] In the above embodiment, the purchase processing module 3033 transmits information indicating that the product has been purchased to the accounting system. This makes it possible to directly reflect the sales of the EC site in the accounting system of the physical store.

[0188] In the above-described embodiment, the purchase processing module 3033 transmits information indicating that a purchase has been made to the user terminal 50 and causes the user terminal 50 to provide the information to the accounting system. As a result, it becomes possible to reflect the sales of the e-commerce site in the accounting system of the physical store via the user terminal 50.

[0189] In the above-described embodiment, when the information indicating that a purchase has been made is provided to the accounting system by the user terminal 50, the purchase processing module 3033 grants a privilege to the user terminal 50. As a result, it becomes possible to give the user an incentive to provide the information indicating that a purchase has been made to the accounting system, so that it becomes possible to reflect the sales of the e-commerce site in the accounting system with a high probability. In addition, it becomes possible to encourage purchases on the e-commerce site by users who visit the store. Further, when the privilege is data that can be used at the next visit to the store, it becomes possible to encourage the user's next visit to the store.

[0190] In the above-described embodiment, in the e-commerce site, when the right to purchase a product is acquired, the purchase processing module 3033 transmits information regarding the right to purchase the product to the user terminal 50 together with information for paying the price of the product in the accounting system. As a result, it becomes possible to pay the price for the product for which the purchase right has been acquired on the e-commerce site at the store's cash register. For this reason, it becomes possible to make the sales of the e-commerce site the sales in the accounting system of the physical store.

[0191] In the above-described embodiment, the digital signage 10 does not display the first image of the product in stock at the store, but displays the first image of the product not in stock at the store but in stock on the e-commerce site. As a result, products in stock at the store will no longer be displayed on the digital signage 10, and only products not in stock at the store will be displayed on the digital signage 10. For this reason, on the digital signage 10, products that cannot be purchased at the store but can be purchased on the e-commerce site will be displayed, and it becomes possible to effectively utilize the digital signage 10.

[0192] In the above embodiment, the digital signage 10 displays information regarding the inventory of the store or the inventory of the e-commerce site together with the first image. As a result, the user who uses the digital signage 10 can recognize whether it is available for purchase in the store or on the EC site.

[0193] <Modification Example> In the above embodiment, the case where the administrator touches a predetermined position of the digital signage 10 and transitions to the setting mode has been described. However, the transition of the digital signage 10 to the setting mode is not limited to the time of contact with the predetermined position. For example, the digital signage 10 may automatically transition to the setting mode. For example, the digital signage 10 may transition to the setting mode when changing the products displayed in the store. Specifically, for example, the digital signage 10 may transition to the setting mode when a preset date and time is reached. Also, the digital signage 10 may transition to the setting mode when there is a predetermined instruction regarding the display change.

[0194] In the above embodiment, the display when connecting to the EC site has not been mentioned. However, the second server 30 may perform a display according to the identified digital signage 10 when the user accesses the EC site. Specifically, for example, when the second server 30 receives access from the digital signage 10 installed in a store in Okinawa, it determines which digital signage 10 the access is from based on the signage ID of the digital signage 10 that guided the user to the EC site. That is, the second server 30 determines, for example, in addition to the individual identification of the digital signage 10, that it is installed in a store in Okinawa, the installation position within the store, the setter, etc.

[0195] Based on the determined information, the second server 30 displays information associated with the store where the digital signage 10 is installed, such as "Thank you for using our Okinawa store!", on the EC site. As a result, the user can recognize that it is the EC site accessed from the store visited, and it becomes possible to seamlessly make a purchase from the store to the EC site.

[0196] In addition, the second server 30 may display information associated with the installation location within the store or the person who set it, etc. on the EC site. Thereby, for example, when there are features in the installation location, or when the person who set it is a famous person, etc., the interest in connecting to the EC site will be improved.

[0197] <Basic Hardware Configuration of a Computer> FIG. 26 is a block diagram showing the basic hardware configuration of a computer 90. The computer 90 includes at least a processor 91, a main memory device 92, an auxiliary storage device 93, and a communication IF 99 (Interface). These are electrically connected to each other by a bus.

[0198] The processor 91 is hardware for executing an instruction set described in a program. The processor 91 is composed of an arithmetic unit, registers, peripheral circuits, etc.

[0199] The main memory device 92 is for temporarily storing programs and data processed by programs, etc. For example, it is a volatile memory such as DRAM (Dynamic Random Access Memory).

[0200] The auxiliary storage device 93 is a storage device for storing data and programs. For example, it is a flash memory, HDD (Hard Disc Drive), magneto-optical disk, CD-ROM, DVD-ROM, semiconductor memory, etc.

[0201] The communication IF 99 is an interface for inputting and outputting signals for communicating with other computers via a network using wired or wireless communication standards.

[0202] The network is composed of various mobile communication systems such as the Internet, LAN, wireless base stations, etc. For example, the network includes 3G, 4G, 5G mobile communication systems, LTE (Long Term Evolution), wireless networks (e.g., Wi-Fi (registered trademark)) that can be connected to the Internet by a predetermined access point, etc. When connecting wirelessly, communication protocols such as Z-Wave (registered trademark), ZigBee (registered trademark), Bluetooth (registered trademark), etc. are included. When connecting by wire, the network also includes those directly connected by a USB (Universal Serial Bus) cable, etc.

[0203] Note that all or part of each hardware configuration can be provided in a distributed manner among a plurality of computers 90 and connected to each other via a network to virtually realize the computer 90. In this way, the computer 90 is a concept that includes not only a single housing and the computer 90 housed in a case but also a virtualized computer system.

[0204] <Basic Functional Configuration of Computer 90> The functional configuration of the computer realized by the basic hardware configuration of the computer 90 shown in FIG. 26 will be described. The computer includes at least functional units of a control unit, a storage unit, and a communication unit.

[0205] Note that the functional units included in the computer 90 can also be realized by providing all or part of each functional unit in a distributed manner among a plurality of computers 90 connected to each other via a network. The computer 90 is a concept that includes not only a single computer 90 but also a virtualized computer system.

[0206] The control unit is realized by the processor 91 reading out various programs stored in the auxiliary storage device 93 and expanding them in the main storage device 92, and executing processing according to the programs. The control unit can realize functional units that perform various information processes according to the types of programs. As a result, the computer is realized as an information processing device that performs information processing.

[0207] The storage unit is realized by the main storage device 92 and the auxiliary storage device 93. The storage unit stores data, various programs, and various databases. Also, the processor 91 can secure a storage area corresponding to the storage unit in the main storage device 92 or the auxiliary storage device 93 according to the program. Further, the control unit can cause the processor 91 to execute addition, update, and deletion processing of the data stored in the storage unit according to various programs.

[0208] The database refers to a relational database and is for managing a set of data called a table, which is structurally defined by rows and columns, in association with each other. In a database, a table is called a table, a column of a table is called a column, and a row of a table is called a record. In a relational database, the relationship between tables can be set and associated.

[0209] Normally, each table is set with a column that serves as a key for uniquely identifying a record, but setting a key for a column is not essential. The control unit can cause the processor 91 to execute addition, deletion, and update of records in a specific table stored in the storage unit according to various programs.

[0210] The communication unit is realized by the communication IF 99. The communication unit realizes the function of communicating with another computer 90 via a network. The communication unit can receive information transmitted from another computer 90 and input it to the control unit. The control unit can cause the processor 91 to execute information processing on the received information according to various programs. Also, the communication unit can transmit the information output from the control unit to another computer 90.

[0211] As described above, some embodiments of the present disclosure have been described. However, these embodiments can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the gist of the invention. These embodiments and their modifications are intended to be included in the scope and gist of the invention, as well as in the invention described in the claims and the equivalent scope thereof.

[0212] <Supplementary Note> The matters described in each of the above embodiments are appended below. (Supplementary Note 1) A digital signage installed in a retail store for displaying a first image related to a product, and displaying a second image related to information for guiding to a page of an e-commerce site for the product so as to be able to identify the digital signage in association with the first image; means for receiving access to the page from a user terminal that has loaded the second image; means for acquiring identification information for identifying the referenced digital signage based on the received access; means for receiving a purchase of the product from the user terminal in the e-commerce site; and means for associating information indicating that the product has been purchased with the identification information when the product is purchased in the e-commerce site. (Supplementary Note 2) The digital signage displays the first image in association with a product category, and displays the second image so as to be able to identify the product category. The acquiring means acquires second identification information for identifying the referenced product category based on the received access. The associating means associates information indicating that the product has been purchased with the second identification information when the product is purchased in the e-commerce site (the system according to Supplementary Note 1). (Supplementary Note 3) When a product is purchased in the e-commerce site, the system according to Supplementary Note 1 or Supplementary Note 2 includes means for providing information indicating that the product has been purchased to the accounting system of the store where the digital signage associated with the information is installed. (Supplementary Note 4) The means provided is the system described in (Appendix 3) that transmits information indicating that a purchase has been made to an accounting system. (Appendix 5) The means provided is the system described in (Appendix 3) that transmits information indicating that a purchase has been made to a user terminal and causes the user terminal to provide the information to an accounting system. (Appendix 6) When information indicating that a purchase has been made is provided to an accounting system by a user terminal, the system described in (Appendix 5) that grants a privilege to the user terminal. (Appendix 7) In an e-commerce site, the information indicating that a purchase has been made means information regarding the right to purchase a product. When the right to purchase a product is acquired in the e-commerce site, the system described in any one of (Appendix 1) to (Appendix 6) that transmits the information, together with information for paying the price of the product, to a user terminal as information for an accounting system of a store where digital signage associated with the information is installed. (Appendix 8) The digital signage is the system described in any one of (Appendix 1) to (Appendix 7) that does not display a first image of a product in stock at a store but displays a first image of a product not in stock at the store and in stock at the e-commerce site. (Appendix 9) The digital signage is the system described in any one of (Appendix 1) to (Appendix 8) that displays information regarding the stock of a store or the stock of an e-commerce site together with the first image. (Appendix 10) The system described in any one of (Appendix 1) to (Appendix 9) that includes means for discriminating a referenced digital signage based on a received access and means for displaying information regarding the discriminated digital signage in an e-commerce site. (Appendix 11) A method executed on a computer comprising a processor and a memory, the method comprising: a step of the processor displaying a first image related to a product on a digital signage installed in a retail store; a step of displaying, in association with the first image, a second image related to information for guiding to a page of an e-commerce site for the product on the digital signage so as to be able to identify the digital signage; a step of receiving access to the page from a user terminal that has read the second image; a step of obtaining identification information for identifying the referenced digital signage based on the received access; a step of receiving a purchase of the product from the user terminal at the e-commerce site; and a step of associating information indicating that the product has been purchased with the identification information when the product is purchased at the e-commerce site. (Appendix 12) A program for causing a computer comprising a processor and a memory to execute, the program causing the processor to: display a first image related to a product on a digital signage installed in a retail store; display, in association with the first image, a second image related to information for guiding to a page of an e-commerce site for the product on the digital signage so as to be able to identify the digital signage; receive access to the page from a user terminal that has read the second image; obtain identification information for identifying the referenced digital signage based on the received access; receive a purchase of the product from the user terminal at the e-commerce site; and associate information indicating that the product has been purchased with the identification information when the product is purchased at the e-commerce site.

Explanation of Reference Numerals

[0213] 1…System 10…Digital Signage 12…Communication IF 120…Communication Unit 13…Input Device 131…Touch-Sensitive Device 14…Output Device 141…Display 150… Location information sensor 160… Camera 17… Audio processing unit 171… Microphone 172… Speaker 180… Memory unit 19… Processor 190… Control unit 20… First server 30… Second server 40… Third server 50… Terminal device

Claims

1. A digital signage installed in a retail store for displaying a first image related to a product, and in association with the first image, a plurality of digital signages for displaying a second image related to information for guiding to a page of an e-commerce site for the product to be able to identify the digital signage, means for receiving access to the page from a user terminal that has loaded the second image, means for obtaining identification information for identifying the referenced digital signage based on the received access, means for receiving a purchase of a product from the user terminal in the e-commerce site, means for associating information indicating that the product has been purchased with the identification information when the product is purchased in the e-commerce site A system comprising.

2. The digital signage displays the first image in association with a product category, and displays the second image in a manner that can identify the product category, The obtaining means obtains second identification information for identifying the referenced product category based on the received access, The associating means associates information indicating that the product has been purchased with the second identification information when the product is purchased in the e-commerce site. The system according to claim 1.

3. The system according to claim 1, further comprising means for providing information indicating that the product has been purchased to an accounting system of a store where the digital signage associated with the information is installed when the product is purchased in the e-commerce site.

4. The system according to claim 3, wherein the providing means transmits the information indicating that the product has been purchased to the accounting system.

5. The system according to claim 3, wherein the providing means transmits the information indicating that the product has been purchased to the user terminal and causes the user terminal to provide the information to the accounting system.

6. The system according to claim 5, wherein when the information indicating that the product has been purchased is provided to the accounting system by the user terminal, a privilege is granted to the user terminal.

7. In the e-commerce site, the information indicating that the product has been purchased means information regarding the right to purchase the product, In the e-commerce site, when the right to purchase the product is acquired, the system according to claim 1, further comprising means for transmitting the information, together with information for paying the price of the product, to the user terminal, in an accounting system of a store where a digital signage associated with the information is installed.

8. The system according to claim 1, wherein the digital signage does not display a first image of a product in stock at the store, but displays a first image of a product not in stock at the store but in stock at the e-commerce site.

9. The system according to claim 1, wherein the digital signage displays information regarding the stock at the store or the stock at the e-commerce site together with the first image.

10. Means for discriminating a referenced digital signage based on the received access, and means for displaying information regarding the discriminated digital signage on the e-commerce site The system according to claim 1, comprising.

11. A method executed by a computer comprising a processor and a memory, wherein the processor displays a first image related to a product on a digital signage installed in a retail store; displays, on the digital signage, a second image related to information for guiding to a page of an e-commerce site for the product, in a manner that the digital signage can be identified in association with the first image; receives access to the page from a user terminal that has read the second image; acquires identification information for identifying the referenced digital signage based on the received access; receives a purchase of a product from the user terminal on the e-commerce site; and associates information indicating that the product has been purchased with the identification information on the e-commerce site A method for performing.

12. A program for causing a computer comprising a processor and a memory to execute, wherein the program causes the processor to display a first image related to a product on a digital signage installed in a retail store; display, on the digital signage, a second image related to information for guiding to a page of an e-commerce site for the product, in a manner that the digital signage can be identified in association with the first image; A step of receiving access to the page from the user terminal that has read the second image; A step of obtaining identification information for identifying the referenced digital signage based on the received access; A step of receiving a purchase of a product from the user terminal at the e-commerce site; A step of associating information indicating that the product has been purchased with the identification information when the product is purchased at the e-commerce site; A program for causing the above to be executed.

Images