Sales promotion support equipment

Abstract

By implementing product sales measures in advance in a virtual store that mimics a real store, we can predict sales in the real store and aim to expand product sales in the real store. [Solution] The system includes a means for implementing a first sales measure in a virtual store, a means for calculating virtual store sales after the implementation of the first sales measure in the virtual store, a means for determining whether the virtual store sales after the implementation of the first sales measure are greater than a virtual store target value, and if it is determined that they are greater, a means for implementing the first sales measure in a physical store, a means for calculating physical store sales after the implementation of the first sales measure, a means for determining whether the physical store sales after the implementation of the first sales measure are greater than a physical store target value, and if it is determined that they are smaller, a means for implementing a second sales measure in the virtual store.

Description

[Technical Field]

[0001] Related to techniques for promoting the sale of products and services. [Background technology]

[0002] A digital twin is a system that uses IoT (Internet of Things) and sensing technology to obtain the state and behavior of physical objects in the real world, and then reproduces that physical model in real time in a virtual world. Digital twin technology is applied to design and development using CAE (Computer-Aided Engineering), simulating the operation of industrial robots, and reproducing the movements of each player on a computer during sports broadcasts.

[0003] Against this background, for example, Patent Document 1 proposes a digital twin management device that uses digital twins to appropriately represent objects that exist in physical space in virtual space. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Laid-Open No. 2024-100552 Summary of the Invention [Problem to be solved by the invention]

[0005] However, in the retail industry, where a sustained increase in product sales and sales volume is an important issue, the above-mentioned conventional technologies have the problem that they are unable to utilize these innovative technologies to promote sales in the retail industry.

[0006] In view of the above problems, the present invention aims to provide a sales promotion support device that predicts sales in a physical store by implementing product sales measures in advance in a virtual store that mimics a physical store, and that aims to expand product sales in the physical store. [Means for solving the problem]

[0007] One embodiment of the disclosed sales promotion support device includes a physical store information storage means for storing physical store sales of a predetermined product before a first sales measure is implemented in a physical store, a virtual store information storage means for storing virtual store sales of the predetermined product before the first sales measure is implemented in a virtual store simulating the physical store, a virtual store realization means for providing an environment for selling the predetermined product in the virtual store, a virtual store measure execution means for implementing the first sales measure for the predetermined product in the virtual store, a first verification value calculation means for calculating virtual store sales of the predetermined product after the first sales measure is implemented in the virtual store, and a virtual store objective setting means for setting the virtual store sales of the predetermined product after the first sales measure is implemented based on the virtual store sales of the predetermined product before the first sales measure is implemented. a first target determination means for determining whether the virtual store target value is greater than a target value; a physical store measure execution means for performing processing to implement a first sales measure for the predetermined product in the physical store when it is determined that the virtual store target value is greater than the target value; a second verification value calculation means for calculating physical store sales for the predetermined product after the first sales measure is implemented in the physical store; a second target determination means for determining whether the physical store sales for the predetermined product after the first sales measure is implemented are greater than a physical store target value set based on an assumption that the physical store sales for the predetermined product before the implementation of the first sales measure will increase to the same extent as the increase in virtual store sales for the predetermined product before and after the implementation of the first sales measure; , different from the first sales measureand a virtual store measure re-execution means for implementing a second sales measure, wherein the first sales measure and the second sales measure are measures for promoting sales of the predetermined product, and include changing the price of the predetermined product, changing the package of the predetermined product, notifying the app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and offering benefits and discounts according to the rank, providing a game function for winning points and coupons, providing a function for displaying the location of a searched product in the app, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by detection by sensors installed in the store, providing an interactive customer service function by AI (Artificial Intelligence), providing a function for displaying advertisements in the app when the app is close to digital signage, providing detailed information on advertisements displayed on digital signage in the app, providing a payment function by the app, notifying the app of coupon information, sale information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function for checking past usage history in the app, conducting live demonstration sales in the store, and Point of Purchase Advertisement (POP) advertisements. These include the implementation of point-of-purchase advertising, the provision of promotional information through digital signage, the provision of novelty goods, the use of a points system, sampling, tasting and sampling, changes to the store layout, changes to product display positions, the installation of promotional fixtures, the installation of top boards and flags, or changes to the store's background music.

[0008] Furthermore, one embodiment of the disclosed sales promotion support device includes a physical store information storage means for storing physical store sales numbers of a predetermined product before a first sales measure is implemented in a physical store, a virtual store information storage means for storing virtual store sales numbers of the predetermined product before the first sales measure is implemented in a virtual store simulating the physical store, a virtual store realization means for providing an environment for selling the predetermined product in the virtual store, a virtual store measure execution means for implementing the first sales measure for the predetermined product in the virtual store, a first verification value calculation means for calculating the virtual store sales numbers of the predetermined product after the first sales measure is implemented in the virtual store, and a virtual store verification means for setting the virtual store sales numbers of the predetermined product after the first sales measure is implemented based on the virtual store sales numbers of the predetermined product before the first sales measure is implemented. a first target determination means for determining whether the virtual store sales volume is greater than a target value; a physical store measure execution means for performing processing to implement a first sales measure for the predetermined product in the physical store if the virtual store sales volume is determined to be greater than the target value; a second verification value calculation means for calculating the physical store sales volume for the predetermined product after the first sales measure is implemented in the physical store; a second target determination means for determining whether the physical store sales volume for the predetermined product after the first sales measure is implemented is greater than a target value for the physical store set based on the assumption that the physical store sales volume for the predetermined product before the first sales measure is implemented will increase by the same amount as the increase in the virtual store sales volume for the predetermined product before and after the first sales measure is implemented; , different from the first sales measureand a virtual store measure re-execution means for implementing a second sales measure, wherein the first sales measure and the second sales measure are measures for promoting sales of the predetermined product, such as changing the price of the predetermined product, changing the package of the predetermined product, notifying the app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and providing benefits and discounts according to the rank, providing a game function for winning points and coupons, providing a function for displaying the location of searched products in the app, providing a store guidance function by the app, and real-time information by the app triggered by detection by sensors installed in the store. The services include the provision of notification functions, the provision of interactive customer service functions using AI, the provision of a function to display advertisements in the app when users are near digital signage, the provision of detailed information about advertisements displayed on digital signage in the app, the provision of payment functions via the app, the notification of coupon information, sale information, and campaign information to the app, the notification of prescription information to the app, the notification of digital receipt information to the app, the provision of a function to check past usage history in the app, the implementation of live demonstration sales in the store, the implementation of POP advertising, the provision of sales promotion information via digital signage, the provision of novelty goods, the use of a point system, sampling, tasting and sampling, changes to the store layout, changes to product display positions, the installation of sales promotion fixtures, the installation of top boards and flags, and changes to the store background music. [Effects of the Invention]

[0009] The disclosed sales promotion support device predicts sales in a real store by implementing product sales measures in advance in a virtual store that mimics a real store, and aims to expand product sales in the real store. [Brief explanation of the drawings]

[0010] [Figure 1] 1 is a diagram showing an overview of a sales promotion support device according to an embodiment of the present invention; [Figure 2]1 is a functional block diagram of a sales promotion support device according to an embodiment of the present invention. [Figure 3] 1 is a diagram illustrating an example of the hardware configuration of a sales promotion support device according to an embodiment of the present invention. [Figure 4] 10 is a flowchart showing a flow of an example of processing by the sales promotion support device according to the present embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0011] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described with reference to the drawings. (Operation principle of the sales promotion support device according to this embodiment)

[0012] The operating principle of a sales promotion support device 100 according to this embodiment (hereinafter simply referred to as "this device") will be described using Figures 1 and 2. Figure 1 is a diagram showing the connection relationship between this device 100 and other devices, and Figure 2 is a functional block diagram of this device 100.

[0013] 1, the device 100 is connected to a physical store terminal 350 via a communication network 360. The communication network 360 may be either wired or wireless. The physical store terminal 350 is a device that notifies the device 100 of the sales status of products sold at the physical store 210, and may be, for example, a POS (Point of Sales) system.

[0014] As shown in Figure 2, the device 100 has a physical store information storage means 110, a virtual store information storage means 120, a virtual store realization means 130, a virtual store policy execution means 140, a first verification value calculation means 150, a first goal determination means 160, a physical store policy execution means 170, a second verification value calculation means 180, a second goal determination means 190, and a virtual store policy re-execution means 200.

[0015] The physical store information storage means 110 stores physical store sales 250 or physical store sales quantity 260 for a predetermined product before the first sales measure 230 is implemented in the physical store 210. The first sales measure 230 is, for example, a measure to promote sales of a predetermined product, and includes changing the price of the predetermined product, changing the package of the predetermined product, notifying an app (short for application software) of coupon information, sale information, and campaign information, using a digital stamp using an app, using a points system awarded based on store visits, notifying the app of product information, displaying a sales promotion flyer in the app, ranking customers according to usage status and offering benefits and discounts according to the rank, providing a game function for winning points and coupons, providing an app with a function for displaying the location of a searched product, providing an in-store guidance function by the app, providing an app with a real-time notification function triggered by sensors installed in the store, providing an interactive customer service function using AI (Artificial Intelligence), providing an app with a function for displaying advertisements when digital signage is nearby, providing an app with detailed information on advertisements displayed on digital signage, providing a payment function by the app, notifying an app of coupon information, sale information, and campaign information, notifying an app of prescription information, notifying an app of digital receipt information, providing an app with a function for checking past usage history, conducting demonstration sales in the store, and POP (Point of Purchase Advertising). This concept includes the implementation of point-of-purchase advertising, the provision of sales promotion information through digital signage, the provision of novelty goods, the use of point systems, sampling, tasting and sampling, changes to the store layout, changes to product display positions, the installation of sales promotion fixtures, the installation of top boards and flags, or changes to the store's background music.

[0016] The virtual store information storage means 120 stores virtual store sales 270 or virtual store sales quantity 280 for a predetermined product before a first sales measure 230 is implemented in a virtual store 220 that simulates a real store 210.

[0017] The virtual store realization means 130 provides an environment for selling predetermined products in the virtual store 220. The virtual store realization means 130 may be realized using so-called digital twin technology.

[0018] The virtual store measure execution means 140 implements a first sales measure 230 for a predetermined product in the virtual store 220. The virtual store measure execution means 140 implements a measure to promote sales of the predetermined product for the predetermined product sold in the virtual store 220, such as changing the price of the predetermined product or changing the packaging of the predetermined product.

[0019] Furthermore, the virtual store policy execution means 140 may, for example, notify the app of coupon information, sale information, and campaign information with respect to a predetermined product sold in the virtual store 220, use digital stamps using the app, use a point system that is awarded based on the act of visiting the store, notify product information to the app, display sales promotion flyers in the app, rank customers according to usage status and provide benefits and discounts according to the rank, provide a game function that allows customers to win points and coupons, provide a function to display the location of searched products in the app, provide a store guidance function by the app, provide a real-time notification function by the app triggered by sensors installed in the store, provide an interactive customer service function by AI, and display digital signage. This may take the form of providing an advertisement display function in the app when a customer is near a store, providing detailed information about advertisements displayed on digital signage in the app, providing a payment function through the app, notifying the app of coupon information, sale information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function in the app to check past usage history, conducting live demonstration sales in the store, conducting POP advertising, providing sales promotion information through digital signage, providing novelty goods, using a point system, conducting sampling, conducting tastings and samples, changing the store layout, changing the product display position, installing sales promotion fixtures, installing top boards and flags, or changing the in-store background music.

[0020] The first verification value calculation means 150 calculates the virtual store sales 310 for the predetermined product after the first sales measure 230 is implemented in the virtual store 220. The first verification value calculation means 150 may also be configured to calculate the virtual store sales volume 320 for the predetermined product after the first sales measure 230 is implemented in the virtual store 220.

[0021] The first target determination means 160 determines whether the virtual store sales 310 for the predetermined product after the first sales measure 230 is implemented is greater than a virtual store target value 340 set based on the virtual store sales 270 for the predetermined product before the first sales measure 230 is implemented. The virtual store target value 340 is set, for example, as 270 × 105% of the virtual store sales for the predetermined product before the first sales measure 230 is implemented.

[0022] The first target determination means 160 may be configured to determine whether the virtual store sales number 320 for the predetermined product after the implementation of the first sales measure 230 is greater than a virtual store target value 340 set based on the virtual store sales number 280 for the predetermined product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 280 × 105% of the virtual store sales number for the predetermined product before the implementation of the first sales measure 230.

[0023] When the first target determination means 160 determines that the virtual store target value 340 is "greater than the virtual store target value 340," the physical store measure execution means 170 performs processing to implement the first sales measure 230 for the predetermined product in the physical store 210. This is because, since it has been determined that the first sales measure 230 is somewhat effective through a prior implementation in the virtual store 220, the first sales measure 230 is also implemented in the physical store 210 in an effort to increase sales of the predetermined product.

[0024] The second verification value calculation means 180 calculates the physical store sales 290 for the predetermined product after the first sales measure 230 is implemented in the physical store 210. The second verification value calculation means 180 may be configured to acquire the physical store sales 290 from the physical store terminal 350.

[0025] The second verification value calculation means 180 calculates the physical store sales number 300 for the predetermined product after the first sales measure 230 is implemented in the physical store 210. The second verification value calculation means 180 may be configured to obtain the physical store sales number 300 from the physical store terminal 350.

[0026] The second target determination means 190 determines whether the physical store sales 290 for the predetermined product after the implementation of the first sales measure 230 are greater than the physical store target value 330, which is set based on the assumption that the physical store sales 250 will increase by the same amount as the increase in virtual store sales for the predetermined product before and after the implementation of the first sales measure 230. The physical store target value 330 is assumed to be, for example, physical store sales 250 × virtual store sales 310 ÷ virtual store sales 270 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the virtual store 220 into the physical store target value 330, where ± α is an adjustment value.

[0027] The second target determination means 190 determines whether the physical store sales volume 300 for the predetermined product after the implementation of the first sales measure 230 is greater than a physical store target value 330, which is set based on the assumption that the physical store sales volume 260 will increase by the same amount as the increase in the virtual store sales volume for the predetermined product before and after the implementation of the first sales measure 230. The physical store target value 330 is assumed to be, for example, physical store sales volume 260 × virtual store sales volume 320 ÷ virtual store sales volume 280 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the virtual store 220 into the physical store target value 330, where ± α is an adjustment value.

[0028] When the second target determination means 190 determines that the target value is "smaller than the physical store target value 330," the virtual store measure re-execution means 200 implements a second sales measure 240 for the predetermined product in the virtual store 220. The second sales measure 240 is different from the first sales measure 230, and is, for example, a measure to promote sales of the predetermined product, such as changing the price of the predetermined product, changing the package of the predetermined product, notifying the app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and providing benefits and discounts according to the rank, providing a game function for winning points and coupons, providing a function to display the location of the searched product in the app, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by sensors installed in the store, This concept includes providing interactive customer service functions using AI, providing a function to display advertisements in the app when the customer is near digital signage, providing detailed information about advertisements displayed on digital signage in the app, providing a payment function through the app, notifying the app of coupon information, sale information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting live demonstration sales in the store, conducting POP advertising, providing sales promotion information through digital signage, providing novelty goods, using a point system, conducting sampling, conducting tastings and samples, changing the store layout, changing the position of product displays, installing sales promotion fixtures, installing top boards and flags, or changing the store background music.

[0029] The processing by the virtual store measure re-execution means 200 is intended to search for a second sales measure 240 that will produce a greater effect when the first sales measure 230 does not contribute as much as expected to sales expansion in the physical store 210. Then, by replacing the second sales measure 240 with the first sales measure 230 and repeating the processing by the virtual store realization means 130, virtual store measure execution means 140, first verification value calculation means 150, first goal determination means 160, physical store measure execution means 170, second verification value calculation means 180, second goal determination means 190, and virtual store measure re-execution means 200, it becomes possible to search for a first sales measure 230 (second sales measure 240) that will produce a greater effect.

[0030] Based on the above-described operating principle, the device 100 predicts sales in a real store by implementing product sales measures in advance in a virtual store that mimics a real store, and also aims to expand product sales in the real store. (Hardware configuration of the sales promotion support device according to this embodiment)

[0031] An example of the hardware configuration of the present device 100 will be described using Fig. 3. Fig. 3 is a diagram showing an example of the hardware configuration of the present device 100. As shown in Fig. 3, the present device 100 has a CPU (Central Processing Unit) 510, a ROM (Read-Only Memory) 520, a RAM (Random Access Memory) 530, an auxiliary storage device 540, a communication I / F 550, an input device 560, a display device 570, and a storage medium I / F 580.

[0032] CPU 510 is a device that executes programs stored in ROM 520, performs arithmetic processing on data loaded into RAM 530 in accordance with program instructions, and controls the entire device 100. ROM 520 stores programs and data to be executed by CPU 510. When CPU 510 executes a program stored in ROM 520, the programs and data to be executed are loaded into RAM 530, and RAM 530 temporarily holds the arithmetic data during the calculation.

[0033] The auxiliary storage device 540 is a device that stores the OS (Operating System), which is basic software, the application program according to this embodiment, and other related data. The auxiliary storage device 540 is, for example, a HDD (Hard Disk Drive) or flash memory, and includes the physical store information storage means 110 and the virtual store information storage means 120.

[0034] The communication I / F 550 is an interface for connecting to a communication network 310 such as a wired or wireless LAN (Local Area Network) or the Internet, and transmitting and receiving data to and from another device (such as a POS system) 350 that provides a communication function.

[0035] The input device 560 is a device such as a keyboard for inputting data to the device 100. The display device (output device) 570 is a device formed of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of the device 100 or when making various settings. The storage medium I / F 580 is an interface for sending and receiving data to and from a storage medium 590 such as a CD-ROM, DVD-ROM, or USB memory.

[0036] Each of the means included in device 100 may be realized by CPU 510 executing a program corresponding to each of the means stored in ROM 520 or auxiliary storage device 540. Each of the means included in device 100 may also be realized by hardware that performs the processing associated with the means. Alternatively, device 100 may be caused to execute the program by loading the program according to the present invention from an external server device via communication I / F 550 or from storage medium 590 via storage medium I / F 580. (Example of processing by the sales promotion support device according to this embodiment) An example of processing by the device 100 will be described with reference to Fig. 4. Fig. 4 is a flowchart showing the flow of an example of processing by the device 100.

[0037] In S10, the virtual store realization means 130 provides an environment for selling predetermined products in the virtual store 220. The virtual store realization means 130 may be realized using so-called digital twin technology.

[0038] In addition, in S10, the virtual store measure execution means 140 implements a first sales measure 230 for a predetermined product in the virtual store 220. The virtual store measure execution means 140 implements measures to promote sales of predetermined products sold in the virtual store 220, such as changing the price of the predetermined product or changing the packaging of the predetermined product. In addition, the virtual store measure execution means 140 implements various measures for predetermined products sold in the virtual store 220, such as notifying the app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and providing benefits and discounts according to the rank, providing a game function for winning points and coupons, providing a function to display the location of searched products in the app, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by sensors installed in the store, providing an interactive customer service function by AI, and displaying digital signage. This may take the form of providing an advertisement display function in the app when a customer is near a store, providing detailed information about advertisements displayed on digital signage in the app, providing a payment function through the app, notifying the app of coupon information, sale information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function in the app to check past usage history, conducting live demonstration sales in the store, conducting POP advertising, providing sales promotion information through digital signage, providing novelty goods, using a point system, conducting sampling, conducting tastings and samples, changing the store layout, changing the product display position, installing sales promotion fixtures, installing top boards and flags, or changing the in-store background music.

[0039] In S20, the first verification value calculation means 150 calculates the virtual store sales 310 for the predetermined product after the first sales measure 230 is implemented in the virtual store 220. The first verification value calculation means 150 may also be configured to calculate the virtual store sales volume 320 for the predetermined product after the first sales measure 230 is implemented in the virtual store 220.

[0040] In S20, the first target determination means 160 determines whether the virtual store sales 310 for the specified product after the first sales measure 230 is implemented are greater than the virtual store target value 340 set based on the virtual store sales 270 for the specified product before the first sales measure 230 is implemented. The virtual store target value 340 is set, for example, as 270 × 105% of the virtual store sales for the specified product before the first sales measure 230 is implemented.

[0041] The first target determination means 160 may be configured to determine whether the virtual store sales number 320 for the predetermined product after the implementation of the first sales measure 230 is greater than a virtual store target value 340 set based on the virtual store sales number 280 for the predetermined product before the implementation of the first sales measure 230. The virtual store target value 340 is set, for example, as 280 × 105% of the virtual store sales number for the predetermined product before the implementation of the first sales measure 230.

[0042] If the first goal determination means 160 determines in S30 that the virtual store sales 310 is greater than the virtual store target value 340 (YES in S30), the process proceeds to S40. Alternatively, if the first goal determination means 160 determines in S30 that the virtual store sales volume 320 is greater than the virtual store target value 340 (YES in S30), the process proceeds to S40.

[0043] In S40, the physical store measure execution means 170 performs processing to implement the first sales measure 230 for the predetermined product in the physical store 210. This is because it has been found that the first sales measure 230 is somewhat effective through a prior implementation in the virtual store 220, and therefore the first sales measure 230 is also implemented in the physical store 210 to increase sales of the predetermined product.

[0044] In S50, the second verification value calculation means 180 calculates physical store sales 290 for the specified product after the first sales measure 230 is implemented in the physical store 210. Alternatively, in S50, the second verification value calculation means 180 calculates physical store sales quantity 300 for the specified product after the first sales measure 230 is implemented in the physical store 210. The second verification value calculation means 180 may acquire the physical store sales 290 or the physical store sales quantity 300 from the physical store terminal 350.

[0045] In S50, the second target determination means 190 determines whether the physical store sales 290 for the predetermined product after the implementation of the first sales measure 230 are greater than the physical store target value 330, which is set based on the assumption that the physical store sales 250 will increase by the same amount as the increase in virtual store sales for the predetermined product before and after the implementation of the first sales measure 230. The physical store target value 330 is assumed to be, for example, physical store sales 250 × virtual store sales 310 ÷ virtual store sales 270 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the virtual store 220 into the physical store target value 330, where ± α is an adjustment value.

[0046] Alternatively, in S50, the second target determination means 190 may determine whether the physical store sales volume 300 for the predetermined product after the implementation of the first sales measure 230 is greater than a physical store target value 330 that is set based on the assumption that the physical store sales volume 260 will increase by approximately the same amount as the increase in the virtual store sales volume for the predetermined product before and after the implementation of the first sales measure 230. The physical store target value 330 may be, for example, physical store sales volume 260 × virtual store sales volume 320 ÷ virtual store sales volume 280 ± α. This is intended to incorporate the sales expansion effect of the sales measure 230 in the virtual store 220 into the physical store target value 330, where ± α is an adjustment value.

[0047] If the second goal determination means 190 determines in S60 that the physical store sales 290 is smaller than the physical store target value 330 (NO in S60), the process proceeds to S70. Alternatively, if the second goal determination means 190 determines in S60 that the physical store sales volume 310 is smaller than the physical store target value 330 (NO in S60), the process proceeds to S70.

[0048] In S70, the virtual store measure re-execution means 200 implements a second sales measure 240 for a predetermined product in the virtual store 220. The second sales measure 240 is different from the first sales measure 230, and is, for example, a measure for promoting sales of a predetermined product, such as changing the price of the predetermined product, changing the package of the predetermined product, notifying the app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and offering benefits and discounts according to the rank, providing a game function for winning points and coupons, providing a function for displaying the location of searched products in the app, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by sensors installed in the store, This concept includes providing interactive customer service functions using AI, providing a function to display advertisements in the app when the customer is near digital signage, providing detailed information about advertisements displayed on digital signage in the app, providing a payment function through the app, notifying the app of coupon information, sale information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting live demonstration sales in the store, conducting POP advertising, providing sales promotion information through digital signage, providing novelty goods, using a point system, conducting sampling, conducting tastings and samples, changing the store layout, changing the position of product displays, installing sales promotion fixtures, installing top boards and flags, or changing the store background music.

[0049] The processing by the virtual store measure re-execution means 200 is intended to search for a second sales measure 240 that will produce a greater effect when the first sales measure 230 does not contribute as much as expected to sales expansion in the physical store 210. Then, by replacing the second sales measure 240 with the first sales measure 230 and repeating the processing by the virtual store realization means 130, virtual store measure execution means 140, first verification value calculation means 150, first goal determination means 160, physical store measure execution means 170, second verification value calculation means 180, second goal determination means 190, and virtual store measure re-execution means 200, it becomes possible to search for a first sales measure 230 (second sales measure 240) that will produce a greater effect.

[0050] By performing the above-described processing, the device 100 predicts sales in a real store by implementing product sales measures in advance in a virtual store that mimics a real store, and also aims to expand product sales in the real store.

[0051] Although the embodiments of the present invention have been described in detail above, the present invention is not limited to such specific embodiments, and various modifications and variations are possible within the scope of the gist of the present invention as defined in the claims. [Explanation of symbols]

[0052] 100 Sales promotion support equipment 110 Physical store information storage means 120 Virtual store information storage means 130 Virtual store realization method 140 Virtual store strategy implementation method 150 first verification value calculation means 160 First target determination means 170 Physical store measures implementation methods 180 second verification value calculation means 190 Second target determination means 200 Virtual store policy re-execution method 210 physical stores 220 Virtual Store 230 First Sales Strategy 240 Second Sales Strategy 250 Physical store sales of designated products before the first sales campaign 260 Number of physical store sales of designated products before the first sales campaign 270 Virtual store sales of the specified product before the first sales campaign is implemented 280 Virtual store sales figures for a given product before the first sales campaign 290 Physical store sales of designated products after the first sales campaign 300 Number of physical store sales of designated products after the first sales campaign 310 Virtual store sales of the specified product after the first sales campaign is implemented 320 Virtual store sales figures for a given product after the first sales campaign is implemented 330 Physical store target value 340 Virtual store target value 350 Physical store terminal (POS (Point of Sales) system) 360 Communication Network 510 CPU 520 ROM 530 RAM 540 Auxiliary storage 550 Communication Interface 560 Input Device 570 Output Device 580 Storage Media Interface 590 Storage medium

Claims

1. a physical store information storage means for storing physical store sales of a predetermined product before the first sales campaign is implemented in the physical store; a virtual store information storage means for storing virtual store sales of the predetermined product before the first sales promotion is implemented in the virtual store simulating the real store; a virtual store realization means for providing an environment for selling the predetermined product in the virtual store; a virtual store measure execution means for executing the first sales measure for the predetermined product in the virtual store; a first verification value calculation means for calculating virtual store sales of the predetermined product after the first sales promotion is implemented in the virtual store; a first target determination means for determining whether the virtual store sales of the predetermined product after the first sales campaign is implemented are greater than a virtual store target value set based on the virtual store sales of the predetermined product before the first sales campaign is implemented; a physical store measure execution means for executing a first sales measure for the predetermined product in the physical store when it is determined that the virtual store target value is greater than the virtual store target value; a second verification value calculation means for calculating the physical store sales of the predetermined product after the first sales promotion is implemented in the physical store; a second target determination means for determining whether the actual store sales of the predetermined product after the implementation of the first sales campaign are greater than a target value for the actual store that is set based on the assumption that the actual store sales of the predetermined product before the implementation of the first sales campaign will increase to the same extent as the increase in the virtual store sales of the predetermined product before and after the implementation of the first sales campaign; and a virtual store measure re-execution means for implementing a second sales measure, different from the first sales measure, for the predetermined product in the virtual store when it is determined that the actual store target value is smaller than the actual store target value; The first sales measure and the second sales measure are measures for promoting sales of the predetermined product, and include changing the price of the predetermined product, changing the package of the predetermined product, notifying an app of coupon information, sale information, and campaign information, using a digital stamp using the app, using a points system awarded based on store visits, notifying the app of product information, displaying a sales promotion flyer in the app, ranking customers according to usage status and offering benefits and discounts according to the rank, providing a game function for winning points and coupons, providing a function for displaying the location of a searched product in the app, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by detection by sensors installed in the store, providing an interactive customer service function by AI (Artificial Intelligence), providing a function for displaying advertisements in the app when digital signage is nearby, providing detailed information on advertisements displayed on digital signage in the app, providing a payment function by the app, notifying the app of coupon information, sale information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function for checking past usage history in the app, conducting demonstration sales in the store, Point of Purchase (POP) advertisements A sales promotion support device characterized by including the implementation of sales promotion information through digital signage, provision of novelty goods, use of a points system, sampling, tasting and sampling, changing the store layout, changing the product display position, installing sales promotion fixtures, installing top boards and flags, or changing the store background music.

2. a physical store information storage means for storing the physical store sales volume of a predetermined product before the first sales campaign is implemented in the physical store; a virtual store information storage means for storing the virtual store sales volume of the predetermined product before the first sales promotion is implemented in the virtual store simulating the real store; a virtual store realization means for providing an environment for selling the predetermined product in the virtual store; a virtual store measure execution means for executing the first sales measure for the predetermined product in the virtual store; a first verification value calculation means for calculating the virtual store sales volume of the predetermined product after the first sales promotion is implemented in the virtual store; a first target determination means for determining whether the virtual store sales volume of the predetermined product after the first sales campaign is implemented is greater than a virtual store target value set based on the virtual store sales volume of the predetermined product before the first sales campaign is implemented; a physical store measure execution means for executing a first sales measure for the predetermined product in the physical store when it is determined that the virtual store target value is greater than the virtual store target value; a second verification value calculation means for calculating the physical store sales volume of the predetermined product after the first sales promotion is implemented in the physical store; a second target determination means for determining whether the actual store sales volume of the predetermined product after the implementation of the first sales campaign is greater than a target value for the actual store that is set based on the assumption that the actual store sales volume of the predetermined product before the implementation of the first sales campaign will increase to the same extent as the increase in the virtual store sales volume of the predetermined product before and after the implementation of the first sales campaign; and a virtual store measure re-execution means for implementing a second sales measure, different from the first sales measure, for the predetermined product in the virtual store when it is determined that the actual store target value is smaller than the actual store target value; The first sales measure and the second sales measure are measures for promoting sales of the predetermined product, and include changing the price of the predetermined product, changing the package of the predetermined product, notifying an app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system that is awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and providing benefits and discounts according to the rank, providing a game function that allows customers to win points and coupons, providing a function in the app to display the location of searched products, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by detection by sensors installed in the store, and interactive connection by AI. A sales promotion support device characterized by including the following functions: providing customer functions, providing a function to display advertisements in the app when digital signage is nearby, providing detailed information about advertisements displayed on digital signage in the app, providing a payment function via the app, notifying the app of coupon information, sale information, and campaign information, notifying the app of prescription information, notifying the app of digital receipt information, providing a function to check past usage history in the app, conducting demonstration sales in the store, conducting POP advertising, providing sales promotion information via digital signage, providing novelty goods, using a point system, conducting sampling, conducting tastings and samples, changing the store layout, changing the display position of products, installing sales promotion fixtures, installing top boards and flags, or changing the background music in the store.

3. A sales promotion support method carried out by a computer including: a physical store information storage means for storing physical store sales of a predetermined product before a first sales campaign is implemented in the physical store; and a virtual store information storage means for storing virtual store sales of the predetermined product before the first sales campaign is implemented in a virtual store simulating the physical store, a step in which a virtual store realization means provides an environment for selling the predetermined product in the virtual store; a step in which a virtual store measure execution means executes the first sales measure for the predetermined product in the virtual store; a step in which a first verification value calculation means calculates virtual store sales of the predetermined product after the first sales promotion is implemented in the virtual store; a step in which a first target determination means determines whether the virtual store sales of the predetermined product after the first sales campaign is implemented are greater than a virtual store target value set based on the virtual store sales of the predetermined product before the first sales campaign is implemented; a step in which a physical store measure execution means executes a process for implementing a first sales measure for the predetermined product in the physical store when it is determined that the virtual store target value is greater than the virtual store target value; a step in which a second verification value calculation means calculates physical store sales of the predetermined product after the first sales promotion is implemented in the physical store; a step in which a second target determination means determines whether the actual store sales of the predetermined product after the implementation of the first sales campaign are greater than a target value for the actual store that is set based on the assumption that the actual store sales of the predetermined product before the implementation of the first sales campaign will increase to the same extent as the increase in the virtual store sales of the predetermined product before and after the implementation of the first sales campaign; and when it is determined that the actual store target value is smaller than the actual store target value, a virtual store measure re-execution means implements a second sales measure, which is different from the first sales measure, for the predetermined product in the virtual store; The first sales measure and the second sales measure are measures for promoting sales of the predetermined product, and include changing the price of the predetermined product, changing the package of the predetermined product, notifying an app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system that is awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and providing benefits and discounts according to the rank, providing a game function that allows customers to win points and coupons, providing a function in the app to display the location of searched products, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by detection by sensors installed in the store, and interactive connection by AI. A sales promotion support method characterized by including the provision of customer functions, the provision of a function in the app to display advertisements when digital signage is nearby, the provision of detailed information about advertisements displayed on digital signage in the app, the provision of a payment function via the app, the notification of coupon information, sale information, and campaign information to the app, the notification of prescription information to the app, the notification of digital receipt information to the app, the provision of a function in the app to check past usage history, the implementation of live demonstration sales in the store, the implementation of POP advertising, the provision of sales promotion information via digital signage, the provision of novelty goods, the use of a points system, the implementation of sampling, the implementation of tastings and samples, the change of store layout, the change of product display position, the installation of sales promotion fixtures, the installation of top boards and flags, or the change of in-store background music.

4. A sales promotion support method carried out on a computer including: a physical store information storage means for storing physical store sales figures for a predetermined product before a first sales campaign is implemented in the physical store; and a virtual store information storage means for storing virtual store sales figures for the predetermined product before the first sales campaign is implemented in a virtual store simulating the physical store, a step in which a virtual store realization means provides an environment for selling the predetermined product in the virtual store; a step in which a virtual store measure execution means executes the first sales measure for the predetermined product in the virtual store; a step in which a first verification value calculation means calculates the virtual store sales volume of the predetermined product after the first sales promotion is implemented in the virtual store; a step of first target determination means determining whether the virtual store sales volume of the predetermined product after the implementation of the first sales campaign is greater than a virtual store target value set based on the virtual store sales volume of the predetermined product before the implementation of the first sales campaign; a step in which a physical store measure execution means executes a process for implementing a first sales measure for the predetermined product in the physical store when it is determined that the virtual store target value is greater than the virtual store target value; a step in which a second verification value calculation means calculates the physical store sales volume of the predetermined product after the first sales promotion is implemented in the physical store; a step in which a second target determination means determines whether the actual store sales volume of the predetermined product after the implementation of the first sales campaign is greater than a target value for the actual store that is set based on the assumption that the actual store sales volume of the predetermined product before the implementation of the first sales campaign will increase to the same extent as the increase in the virtual store sales volume of the predetermined product before and after the implementation of the first sales campaign; and when it is determined that the actual store target value is smaller than the actual store target value, a virtual store measure re-execution means implements a second sales measure, which is different from the first sales measure, for the predetermined product in the virtual store; The first sales measure and the second sales measure are measures for promoting sales of the predetermined product, and include changing the price of the predetermined product, changing the package of the predetermined product, notifying an app of coupon information, sale information, and campaign information, using digital stamps using the app, using a points system that is awarded based on store visits, notifying the app of product information, displaying sales promotion flyers in the app, ranking customers according to usage status and providing benefits and discounts according to the rank, providing a game function that allows customers to win points and coupons, providing a function in the app to display the location of searched products, providing an in-store guidance function by the app, providing a real-time notification function by the app triggered by detection by sensors installed in the store, and interactive connection by AI. A sales promotion support method characterized by including the provision of customer functions, the provision of a function in the app to display advertisements when digital signage is nearby, the provision of detailed information about advertisements displayed on digital signage in the app, the provision of a payment function via the app, the notification of coupon information, sale information, and campaign information to the app, the notification of prescription information to the app, the notification of digital receipt information to the app, the provision of a function in the app to check past usage history, the implementation of live demonstration sales in the store, the implementation of POP advertising, the provision of sales promotion information via digital signage, the provision of novelty goods, the use of a points system, the implementation of sampling, the implementation of tastings and samples, the change of store layout, the change of product display position, the installation of sales promotion fixtures, the installation of top boards and flags, or the change of in-store background music.

5. A sales promotion support program for causing a computer to execute the method according to claim 3 or 4.

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