Product review information collection system

Abstract

To solve a conventional problem such that it has depended on analogue means such as leaving a handwritten memo every time a store salesperson performs customer service for acquiring information on reaction / evaluation of a customer to an own company's commodity (hereinafter referred to as "customer evaluation information") through the store salesperson in a company in manufacturing or retail business such as an apparel company, which causes variation in contents of the customer evaluation information among salespersons so as to be impossible to effectively utilize the customer evaluation information as organized information.SOLUTION: In order to solve such a problem, a system uses information on a barcode or a QR code written on a tag of each commodity so as to quickly and easily acquire, through network communication, customer evaluation information obtained through a salesperson at a real store while each salesperson performs customer service.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a network system that enables manufacturing and retail companies, such as apparel companies, to collect information on customer reactions and evaluations of products in each store in real time through store sales staff. Summary of the Invention [Problem to be solved by the invention]

[0002] Previously, apparel and other manufacturing and retail companies collected information on customer reactions and evaluations of their products (hereinafter referred to as "customer review information") mainly through the customer review functions on their own or other companies' e-commerce sites. However, customer reviews on e-commerce sites often consist of subjective evaluations or vague impressions from individual customers, making it difficult for companies to grasp which specific elements of which products are receiving positive or negative reviews from customers.

[0003] Furthermore, methods for obtaining customer review information through store sales staff have traditionally relied on analog means, such as having the sales staff leave handwritten notes on the customer's reactions and evaluations of each product each time they interact with a customer. However, this method has the problem that the content of the customer review information varies from sales staff to sales staff, making it difficult to effectively utilize customer review information as information organized by product.

[0004] The above-mentioned challenges are not limited to apparel companies, but are common to all companies involved in the manufacture and retail of all kinds of products.

[0005] Therefore, it is anticipated that the present invention will be used not only by apparel companies, but also by many companies that manufacture and retail all kinds of products. [Means for solving the problem]

[0006] In order to solve this problem, the present invention provides a method for identifying a product by identifying the product tag of each product. Barcode or QR code information We provide a network system (hereinafter referred to as "this system") that allows companies engaged in manufacturing and retail businesses such as apparel companies to easily collect customer review information in real time through sales staff in their physical stores, as gathered by each sales staff while interacting with customers, via a network using this system. [Effects of the Invention]

[0007] In this system, a salesperson at a physical store first downloads the system's application software program (hereinafter referred to as "this app") onto the business smartphone they use in the store.

[0008] Then, store staff use their business smartphones to record the information written on the product tags of the products that customers have purchased, tried on, or picked up. Barcode or QR code By scanning the image with the smartphone's camera, the product information page on this system can be accessed via the network. Product information pages on this system display product photos from the e-commerce sites of companies using this system (hereinafter referred to as "system-using companies") through network connectivity between this system and the company's own e-commerce sites.

[0009] Next, the store salesperson enters customer review information for each input field for the product. Input fields can be freely set for each customer. Specific examples of input fields are diverse, including customer attributes (gender, age group), the percentage of customers who tried on the product among those who were served with the product (try-on rate), the percentage of customers who tried on the product who purchased it (purchase rate), and how the customer evaluated each element of the product (price, design, texture, color, size, length, etc.).

[0010] In the database of this system, customer review information for each product collected from many store sales staff is stored as information organized by input item.

[0011] First, by using this system, companies using the system can obtain objective data such as the number of times customers try on or pick up each product, which allows them to understand the potential demand for each product, which cannot be determined from sales data alone.

[0012] Second, by using this system, it becomes possible to collect more specific information from the perspective of store sales staff about which elements of a product customers evaluate favorably or unfavorably. This allows companies using this system to make more accurate decisions about whether to produce additional products or hold sales, without relying solely on sales data. Furthermore, this information can be used in new product planning, improving the accuracy of product planning while also eliminating the need to hold unnecessary inventory. [Brief explanation of the drawings]

[0013] [Figure 1] FIG. 1 is an overall diagram of the network configuration of the present system. [Figure 2] FIG. 1 is a business flow diagram for using this system. [Figure 3] Figures 3 to 13 show the screens of the electronic devices (smartphones) used by store salespeople in this system. Store salespeople download this app to their business smartphones via the cloud. Once the app is downloaded, the app's mark (the "JAN8CS" mark) appears on the smartphone screen. [Figure 4] When serving customers, store sales staff use the camera function on their smartphone to scan the barcode or QR code written on the tag of the product they handle. [Figure 5] When a barcode or QR code is scanned, the app will automatically launch on the smartphone and a photo of the product will be displayed as an icon at the bottom of the smartphone screen. Up to 100 icons can be displayed. [Figure 6] Next, by touching the product icon displayed at the bottom of the smartphone screen, the user is taken to the product page for that product. Product photos and product information from the EC site of the company using this system are automatically displayed on the product page through network linkage between this system and the company's own or other company's EC site. [Figure 7] Touching the tabs in the top right corner of the product page will display the following tabs: "Product Information," "Add Customer Review," and "List of Customer Reviews." [Figure 8] Touching the "Add Customer Review" tab will take you to the information entry screen. [Figure 9] On the information input screen, several input fields are displayed following the question "How was your experience serving the product?" [Figure 10] The input items are diverse, including customer attributes (gender, age group), the percentage of customers who tried on the product among those who were served with the product (try-on rate), the percentage of customers who tried on the product who purchased it (purchase rate), and how the customer evaluated each element of the product (price, design, texture, color, size, length, etc.). The store salesperson sequentially inputs the information they recognized about the product during the customer service for each input item. [Figure 11] This is the screen when Figure 10 is scrolled down. [Figure 12] Touch the "Customer Reviews List" tab. [Figure 13] By touching the "Customer Review List" tab, store sales staff can view a list of the numerous customer reviews they have entered. [Figure 14] Touch the "Product Information" tab. [Figure 15] For each product, information can be displayed in a list organized using bar graphs and other tools for each input item (try-on rate, purchase rate, price, size, material, etc.) based on the numerous customer reviews collected from each store's sales staff. [Figure 16] This is the screen when Figure 15 is scrolled down. DETAILED DESCRIPTION OF THE INVENTION

[0014] In this embodiment, an embodiment of the system according to the present invention will be explained using an example in which the service provider that provides this system is the "system provider" and the service recipient that uses this system is the "system user company."

[0015] First, the overall network configuration of this system will be explained with reference to FIG.

[0016] Figure 1 shows the configuration of a network system consisting of a software provider server that transmits this application, an electronic terminal that uses this application, and the company's own or other company's e-commerce site that uses this system.

[0017] Store sales staff at companies using this system use their business smartphones to download this app from the system provider's server onto the cloud.

[0018] Customer review information entered by store sales staff on this system will be managed in a database on the system provider's server.

[0019] This system will be linked to the network of the company using this system or other companies' EC sites, allowing store sales staff to Barcode or QR code When you scan the app and access the product page on this system, product photos from your own or other companies' e-commerce sites will automatically be displayed on the product page of this system.

[0020] Next, referring to FIGS. 2 to 13, the workflow when a store salesperson actually uses this system and inputs customer review information on this system will be described.

[0021] First, the store salesperson downloads the app to their business smartphone via the cloud. Once the app is downloaded, the app's mark (the "JAN8CS" mark) will appear on the smartphone screen, as shown in Figure 3.

[0022] Next, as shown in Figure 4, after serving customers in the store, the salesperson reads the information written on the tag of the product they handled during the service. Barcode or QR code Scan the barcode or QR code using your smartphone's camera. When you scan the barcode or QR code, the app will automatically launch on your smartphone, and a photo of the product will appear as an icon at the bottom of the smartphone screen, as shown in Figure 5. Up to 100 icons can be displayed.

[0023] Next, touch the product icon displayed at the bottom of the smartphone screen to be taken to the product page for that product, as shown in Figure 6.

[0024] As shown in Figure 6, the product page automatically displays (i.e., synchronizes) product photos and product information from the EC site through network collaboration between this system and the company using the system's own or other company's EC site.

[0025] Next, touch the tab in the top right corner of the product page, and the "Add Customer Review" tab will appear, as shown in Figure 7.

[0026] As shown in Figure 8, when the "Add a customer review" tab is touched, the user is taken to an information input screen as shown in Figures 9 to 11. On the information input screen, following the question "What was your experience selling the product?", several input fields are displayed. The input fields are diverse, including the customer's attributes (gender, age group), the percentage of customers who tried on the product among those who were served with the product (try-on rate), the percentage of customers who tried on the product who purchased it (purchase rate), and how the customer evaluated each element of the product (price, design, texture of the fabric, color, size, length, etc.). The store salesperson sequentially enters the information they have learned about the product during the sales conversation for each input field.

[0027] This completes the workflow for store sales staff to enter customer review information into this system. Through this series of steps, customer review information that store sales staff become aware of during their daily customer service duties will be accumulated in the system's database in a timely manner.

[0028] In the database of this system, customer review information for each product collected from many store sales staff is stored as information organized by input item.

[0029] Furthermore, by touching the "Customer Review List" tab as shown in Figure 12, store salespeople can view a list of the numerous customer reviews they have entered themselves on a screen display as shown in Figure 13.

[0030] In addition, by touching the "Product Information" tab (Figure 14), you can view a list of information for each product, organized using bar graphs and other tools for each input item (try-on rate, purchase rate, price, size, material, etc.), based on the numerous customer reviews collected from each store's sales staff, as shown in Figures 15 and 16.

Claims

1. An information collection and information management system using network communication, comprising a server that transmits an application software program and an electronic terminal that uses the application software program, A salesperson at each store reads a barcode on a tag of a product with the electronic terminal to access a product page screen on the application software program via network communication; a product photo and product information on an EC site that is linked to the application software program via a network are displayed on the product page screen via network communication; A salesperson at each store inputs information into a plurality of input fields related to customer evaluations and reactions to the product displayed on the product page screen; the input information is registered in a database of the server via network communication; A large amount of information entered by a salesperson regarding the same product in the database is organized in the form of a bar graph for each input item; A system characterized in that a user of the application software program can collectively view the information organized as described above for each input item for each product.

2. A program for causing a computer and an electronic terminal to function as the system according to claim 1.

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