Customer analysis device, customer analysis program, and customer analysis system

Abstract

To appropriately analyze the trend of a customer.SOLUTION: A customer analysis device includes customer information acquisition means 101 for acquiring customer information, movement line acquisition means 102 for acquiring a movement line of a customer corresponding to the customer information as movement line information, a game related information storage part 104 for storing information on a prize acquisition device including position information at which the prize acquisition device is installed as game related information, game history acquisition means 103 for acquiring a game history in the prize acquisition device, and analysis means 105 for analyzing the preference of the customer on the basis of the acquired customer information, movement line information, game related information and game history.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to a customer analysis device, a customer analysis program, and a customer analysis system for analyzing customers at an amusement facility where gaming devices are installed. [Background technology]

[0002] 2. Description of the Related Art Nowadays, various gaming devices such as prize acquisition devices are installed in gaming facilities such as game arcades.

[0003] In order to improve customer satisfaction of users who visit a gaming facility and play on gaming devices, it is necessary to understand information about the gaming devices and the user's movement within the gaming facility.

[0004] Patent document 1 discloses an information processing system including a POS system, an information terminal carried by a user, a location information management server that manages the detection history information of the information terminal, and an information processing device that analyzes customer consumption trends.

[0005] Patent document 2 discloses a POS terminal device having a traffic path detection unit, a payment customer identification unit, and a product recognition processing unit, in which the traffic path detection unit detects customer traffic paths within a store using images captured by at least one imaging device, the payment customer identification unit identifies customers who are about to pay for products, and the product recognition processing unit performs recognition processing of products to be paid for, using products displayed in positions corresponding to the detected traffic paths for the customers identified by the payment customer identification unit as candidates. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Patent No. 6631038 [Patent Document 2] Patent No. 6172380 Summary of the Invention [Problem to be solved by the invention]

[0007] Here, the user decides which gaming device to play on while moving around the amusement facility. In particular, if the gaming device is a prize-winning device, customer satisfaction will vary depending not only on the prize display on the prize-winning device but also on how many prizes the user wins as a result of playing.

[0008] However, although the information processing system described in Patent Document 1 analyzes customer consumption trends, it does not take into account gaming history, such as the number of times played or prize acquisition status specific to each gaming device, making it difficult to properly analyze customer trends.

[0009] Similarly, the POS terminal device described in Patent Document 2 does not take into account gaming history, such as the number of times played or the prize acquisition status specific to the gaming device, making it difficult to properly analyze customer trends.

[0010] The present invention has been made in view of the above-mentioned problems, and has an object to provide a customer analysis device, a customer analysis program, and a customer analysis system that appropriately analyze customer trends. [Means for solving the problem]

[0011] In order to achieve the above object, a first feature of the customer analysis device according to the present invention is: customer information acquisition means for acquiring customer information; a flow line acquisition means for acquiring a flow line of a customer corresponding to the customer information as flow line information; a game-related information storage means for storing information relating to the game device, including information on the location where the game device is installed, as game-related information; a game history acquisition means for acquiring a game history of the gaming device; an analysis means for analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; The reason is that it is equipped with the following.

[0012] A second feature of the customer analysis device according to the present invention is that The analysis means The purpose is to calculate the customer's stay time near the gaming device based on the customer information, the traffic flow information, and the gaming-related information, and to extract the gaming device that suits the customer's preferences based on the stay time.

[0013] A third feature of the customer analysis device according to the present invention is that The analysis means The purpose is to calculate the playing time that the customer has spent playing on the gaming device based on the customer information, the traffic flow information, the gaming-related information, and the gaming history, and to extract the gaming device that suits the customer's preferences based on the playing time.

[0014] A fourth feature of the customer analysis device according to the present invention is that The analysis means The non-playing time during which the customer stays near the gaming device without playing is calculated based on the customer information, the traffic flow information, the gaming-related information, and the gaming history, and the gaming device that suits the customer's preferences is extracted based on the non-playing time.

[0015] A fifth feature of the customer analysis device according to the present invention is The customer information acquisition means acquires, as the customer information, an image of the customer taken by an imaging means.

[0016] A sixth feature of the customer analysis device according to the present invention is further comprising a customer information storage means for storing the customer information including a customer ID for identifying the customer and attribute information of the customer; The customer information acquisition means acquires customer information related to the customer ID stored in the user terminal from the customer information storage means based on a login operation of the user terminal in which the customer ID is stored; The analysis means The customer information, the movement line information, the gaming history, and the gaming-related information are associated based on the time information and the location information, and the preferences of the customer indicated by the customer ID are analyzed based on the associated customer information, the movement line information, the gaming history, and the gaming-related information.

[0017] A seventh feature of the customer analysis device according to the present invention is the gaming device is a prize acquisition device, The system further includes an output means for generating, based on the analysis results of the analysis means and the game-related information, at least one of the following for a prize winning device that suits the customer's preferences: benefit information for the prize winning device, prize arrival information for prizes newly placed on the prize winning device, information on the store where the prize winning device is installed, and information on the new store where the prize winning device has been newly installed, and outputting the generated information to the user terminal.

[0018] An eighth feature of the customer analysis device according to the present invention is the gaming device is a prize acquisition device, The game machine further includes an output means for outputting information about the prize acquisition device that matches the customer's preferences, information about the prize placed on the prize acquisition device, and the analysis results based on the analysis results of the analysis means and the game-related information.

[0019] A ninth feature of the customer analysis device according to the present invention is the gaming device is a prize acquisition device, a determining means for determining whether or not a predetermined dissatisfaction condition for causing dissatisfaction of the customer is satisfied based on the game time, the number of times of play, and the winning information of the prize placed on the prize winning device, which are included in the history information; The device further comprises an output means for outputting a message that the dissatisfaction generating condition is satisfied when the determination means determines that the dissatisfaction generating condition is satisfied.

[0020] A first feature of the customer analysis program according to the present invention is: a customer information acquisition step of acquiring customer information; a flow line acquisition step of acquiring a flow line of a customer corresponding to the customer information as flow line information; a game-related information storage step of storing information about the game device, including information about the location where the game device is installed, in game-related information storage means as game-related information; a game history acquisition step of acquiring a game history of the gaming device; an analysis step of analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; The purpose of the present invention is to have a computer execute the above.

[0021] The first feature of the customer analysis system according to the present invention is: a gaming device installed in the gaming facility; customer information acquisition means for acquiring customer information of customers who visit the gaming facility; a sensor that detects a customer corresponding to the customer information and generates flow line information of the customer corresponding to the customer information; a flow line acquisition means for acquiring the flow line information from the sensor; a game-related information storage means for storing information relating to the game device, including location information of the game device, as game-related information; a game history acquisition means for acquiring a game history of the gaming device; an analysis means for analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; The reason is that it is equipped with the following. [Effects of the Invention]

[0022] According to the customer analysis system of the present invention, customer trends can be analyzed appropriately. [Brief explanation of the drawings]

[0023] [Figure 1] 1 is an overall configuration diagram of a customer analysis system according to a first embodiment of the present invention. [Figure 2] 1 is a functional configuration diagram of a customer analysis system according to a first embodiment of the present invention. [Figure 3] FIG. 2 is an explanatory diagram illustrating the operation of the customer analysis system according to the first embodiment of the present invention. [Figure 4] FIG. 10 is an overall configuration diagram of a customer analysis system according to a second embodiment of the present invention. [Figure 5] FIG. 10 is a functional configuration diagram of a customer analysis system according to a second embodiment of the present invention. [Figure 6] FIG. 10 is an explanatory diagram illustrating the operation of a customer analysis system according to a second embodiment of the present invention. [Figure 7] FIG. 10 is a diagram showing an example of an output screen output to a store terminal by an output means of the customer analysis system according to the second embodiment of the present invention and displayed on the store terminal. DETAILED DESCRIPTION OF THE INVENTION

[0024] Hereinafter, embodiments of the present invention will be described with reference to the drawings. The same or equivalent parts and components are designated by the same or equivalent reference numerals throughout the drawings. However, it should be noted that the drawings are schematic and may differ from the actual objects.

[0025] Furthermore, the embodiments shown below are merely examples of devices that embody the technical idea of ​​this invention, and the technical idea of ​​this invention does not limit the materials, shapes, structures, arrangements, etc. of each component to those described below. The technical idea of ​​this invention can be modified in various ways within the scope of the claims.

[0026] Example 1 FIG. 1 is a diagram showing the overall configuration of a customer analysis system 100 according to a first embodiment of the present invention, and FIG. 2 is a diagram showing the functional configuration of the customer analysis system 100 according to the first embodiment of the present invention.

[0027] As shown in Figure 1, the customer analysis system 100, which is Example 1 of the present invention, includes a customer analysis device 1, prize acquisition devices 2A, 2B, 2C, and 2D which are gaming devices, sensor cameras 3A and 3B, a camera 4, and a store terminal 5.

[0028] The prize acquisition devices 2A, 2B, 2C, and 2D are a type of gaming device that provides a game in which prizes are acquired using a crane. The prize acquisition devices 2A, 2B, 2C, and 2D have the same configuration, so only the prize acquisition device 2A will be described.

[0029] The prize acquisition device 2A is a gaming device that, when a coin is inserted into a slot, operates a crane mechanism based on the customer's operation, grabs a prize placed on the floor, and pays out the prize to the customer.

[0030] Sensor cameras 3A and 3B are installed above the gaming facility and sense and track customers moving within the facility. Sensor cameras 3A and 3B identify customer coordinates in 0.1 second increments, so they can detect customers moving within the gaming facility or stopping in front of gaming devices. This allows sensor cameras 3A and 3B to detect the movement of customers from the time they enter the gaming facility until they leave.

[0031] The camera 4 is installed at the entrance of the gaming facility and is an imaging means for capturing images of customers who visit the gaming facility to generate image data.

[0032] The arcade terminal 5 is a computer that can be viewed by an operator of an amusement facility. As will be described later, the arcade terminal 5 displays information about prize winning devices that match customer preferences, information about prizes placed on the prize winning devices, and analysis results from the customer analysis device 1, as well as alerts indicating that a customer is dissatisfied. The arcade terminal 5 may be a stationary type, a portable type carried by an operator, or a wearable type worn by an operator.

[0033] The customer analysis device 1 is a device that analyzes customers who visit a gaming facility. The customer analysis device 1 is functionally equipped with a customer information acquisition means 101, a flow line acquisition means 102, a game history acquisition means 103, a game-related information storage unit 104, an analysis means 105, and an output means 106, by executing a customer analysis program with a CPU (not shown).

[0034] The customer information acquisition means 101 acquires an image of the customer taken by the camera 4 as customer information.

[0035] When customer information is acquired by the customer information acquisition means 101, the sensor cameras 3A and 3B identify the visiting customer based on the time of acquisition and the customer's coordinates at that time, and start detecting the customer's movement line. This detection of the customer's movement line continues from the time the identified customer enters the amusement facility until he or she leaves.

[0036] The flow line acquisition means 102 acquires the flow line of the customer detected by the sensor cameras 3A and 3B as flow line information.

[0037] The game history acquisition means 103 acquires game history information from the prize winning devices 2A, 2B, 2C, and 2D. The game history information includes location information indicating the locations where the prize winning devices 2A, 2B, 2C, and 2D are installed, the start time and end time of the customer's game, the amount inserted, the name of the prize, and payout information indicating whether the prize has been paid out.

[0038] The game-related information storage unit 104 stores information relating to the prize acquisition devices 2A, 2B, 2C, and 2D as game-related information. The game-related information includes the names of the gaming facilities where the prize acquisition devices 2A, 2B, 2C, and 2D are installed, installation dates, location information, position coordinates within the gaming facilities where the prize acquisition devices 2A, 2B, 2C, and 2D are installed, benefit information for the prize acquisition devices 2A, 2B, 2C, and 2D, and arrival dates for each prize received in the prize acquisition devices 2A, 2B, 2C, and 2D.

[0039] The analysis means 105 analyzes customer preferences based on the customer information acquired by the customer information acquisition means 101, the flow line information acquired by the flow line acquisition means 102, the game-related information stored in the game-related information storage unit 104, and the game history acquired by the game history acquisition means 103.

[0040] Specifically, the analysis means 105 calculates the customer's stay time near the prize winning devices 2A, 2B, 2C, and 2D based on the customer information, traffic flow information, and game-related information, and extracts prize winning devices that match the customer's preferences based on the stay time. For example, suppose the prize placed inside prize winning device 2A is the same as the prize placed inside prize winning device 2C. If the customer is staying near prize winning device 2A, it can be inferred that the customer is playing or observing the gaming devices. The longer the stay time, the more interested the customer is in prize winning device 2A. Therefore, it can be determined that the customer is also likely to be interested in prize winning device 2C, which has the same prize as prize winning device 2A. Therefore, the analysis means 105 extracts prize winning devices 2A and 2C as prize winning devices that match the customer's preferences.

[0041] Furthermore, the analysis means 105 may calculate the amount of time a customer spends playing at prize devices 2A, 2B, 2C, and 2D based on customer information, traffic flow information, game-related information, and game history, and extract prize devices that match the customer's preferences based on the amount of time spent playing. For example, suppose the prize placed inside prize device 2A is the same as the prize placed inside prize device 2C. If a customer is staying near prize device 2A and a coin is inserted at the same time as the customer is near prize device 2A, it can be inferred that the customer is playing. The longer the playing time, the more interested the customer is in prize device 2A. Therefore, it can be determined that the customer is also likely to be interested in prize device 2C, which has the same prize as prize device 2A. Therefore, the analysis means 105 extracts prize devices 2A and 2C as prize devices that match the customer's preferences.

[0042] Furthermore, the analysis means 105 may calculate the non-play time during which a customer stays near the prize winning devices 2A, 2B, 2C, and 2D without playing a game based on customer information, traffic flow information, game-related information, and game history, and extract a prize winning device that matches the customer's preferences based on the non-play time. For example, suppose the prize placed inside prize winning device 2A is the same as the prize placed inside prize winning device 2C. If a customer stays near prize winning device 2A and does not insert a coin during the time period when the customer is near prize winning device 2A, it can be inferred that the customer is observing without playing. The longer this non-play time is, the more likely the customer is interested in prize winning device 2A but is unsure whether to play. Therefore, it can be determined that the customer is also likely to be interested in prize winning device 2C, which has the same prize as prize winning device 2A. Therefore, the analysis means 105 extracts the prize winning devices 2A and 2C as prize winning devices that suit the customer's preferences.

[0043] The output means 106 outputs information based on the analysis results by the analysis means 105 to the store terminal 5. For example, based on the analysis results by the analysis means 105 and the game-related information, the output means 106 outputs information about the prize acquisition device that matches the customer's preferences, information about the prize placed on the prize acquisition device, and the analysis results.

[0044] FIG. 3 is an explanatory diagram illustrating the operation of the customer analysis system 100 according to the first embodiment of the present invention.

[0045] The gaming facility A10 has an entrance G101. A camera 4 is installed at a position where it can capture an image of the face of a customer who enters through the entrance G101, and when the customer enters the entrance area A101, in this case, when the customer is at position P1, the camera 4 captures the customer's image.

[0046] When the customer information acquisition means 101 acquires the image of the customer captured by the camera 4 as customer information, the sensor cameras 3A and 3B start detecting the flow line F1 of the customer who has arrived.

[0047] The flow line acquisition means 102 acquires the customer flow lines detected by the sensor cameras 3A and 3B as flow line information, and the analysis means 105 associates the acquired flow line information with customer information, game-related information, and game history based on time information and location information.

[0048] This makes it possible to know when and where a customer photographed by the camera 4 played with a prize acquisition device while patrolling the gaming facility A10.

[0049] In the example shown in FIG. 3, the customer passes north of the prize winning devices 2A, 2B, 2C, and 2D (upper side of the drawing), and moves to position P2 near the prize winning device 2D.

[0050] Tracking data D101 based on this flow line F1 is stored in the internal memory of the flow line acquisition means 102.

[0051] The tracking data D101 is stored in association with time and location information. The location information is information indicating the location of a prize acquisition device, an entrance, or the like corresponding to an area including the position coordinates detected based on the flow line F1.

[0052] Here, area A111 is the area corresponding to the area in front of prize winning device 2A (upper side of the paper) whose location information is "750412", area A112 is the area corresponding to the area in front of prize winning device 2B (upper side of the paper) whose location information is "750413", area A113 is the area corresponding to the area in front of prize winning device 2C (upper side of the paper) whose location information is "750414", and area A114 is the area corresponding to the area in front of prize winning device 2D (upper side of the paper) whose location information is "750415".

[0053] According to the tracking data D101, it is clear that the stay time at the location information "750412" and "750415" is long.

[0054] Therefore, it is considered that customers are interested in the prize winning device 2A and the prize winning device 2D. Therefore, the analysis means 105 extracts the prize winning device 2A and the prize winning device 2D as prize winning devices that match the customer's preferences. Furthermore, gaming devices on which the same prizes as those in the prize winning device 2A and the prize winning device 2D are placed may be extracted.

[0055] The gaming history D102 includes the time when the customer played, location information, the amount of money inserted, the name of the prize, and payout information (denoted by PO) indicating whether the prize was paid out or not.

[0056] The analysis means 105 associates the tracking data D101 with the game history D102 based on the time information and the location information.

[0057] From the gaming history D102, it can be seen that the customer is playing at the prize winning device 2A and the prize winning device 2D. Furthermore, from the tracking data D101 and the gaming history D102, if the customer is staying near the prize winning device 2A and a coin is inserted at the same time that the customer is near the prize winning device 2A, it can be inferred that the customer is playing. Because the playing time at the location information "750412" is the longest, it is considered that the customer is interested in the prize winning device 2A. Therefore, the analysis means 105 extracts the prize winning device 2A as a prize winning device that matches the customer's preferences.

[0058] As described above, the customer analysis system 100, which is Example 1 of the present invention, is equipped with a customer information acquisition means 101 that acquires customer information, a flow line acquisition means 102 that acquires the flow line of the customer corresponding to the customer information as flow line information, a game-related information storage unit 104 that stores information about the prize winning device including information about the location where the prize winning device is installed as game-related information, a game history acquisition means 103 that acquires the game history of the prize winning device, and an analysis means 105 that analyzes customer preferences based on the acquired customer information, flow line information, game-related information, and game history.Therefore, it is possible to analyze what kind of prize winning device a customer is interested in based on the game history and customer flow line specific to the prize winning device, and therefore customer trends can be analyzed appropriately.

[0059] <Example 2> FIG. 4 is a diagram showing the overall configuration of a customer analysis system 100A according to a second embodiment of the present invention, and FIG. 5 is a diagram showing the functional configuration of the customer analysis system 100A according to the second embodiment of the present invention.

[0060] 4, the customer analysis system 100A according to the second embodiment of the present invention includes a customer analysis device 1A, prize winning devices 2A, 2B, 2C, and 2D that are gaming devices, sensor cameras 3A and 3B, a store terminal 5, and a user terminal 8. Of these components, the prize winning devices 2A, 2B, 2C, and 2D, the sensor cameras 3A and 3B, and the store terminal 5 are the same as those included in the customer analysis system 100 according to the first embodiment of the present invention, and therefore will not be described here.

[0061] The user terminal 8 is connected to the customer analysis device 1A via a network 9.

[0062] As shown in FIG. 5, the user terminal 8 includes a camera 81, a transmission unit 82, a customer ID storage unit 83, and a display unit 84.

[0063] The camera 81 is an imaging means that captures an image to generate image data. For example, the camera 81 captures an image of a two-dimensional code Q1 printed on a sticker attached to a wall surface in an amusement facility.

[0064] The transmission unit 82 extracts the store ID by performing image recognition on the two-dimensional code Q1 captured by the camera 81, and transmits the extracted store ID and the customer ID stored in the customer ID storage unit 83 to the customer analysis device 1A.

[0065] The customer ID storage unit 83 stores a customer ID that uniquely identifies the user terminal 8.

[0066] The display unit 84 executes an application program to display various information transmitted from the customer analysis device 1A. The displayed information includes, for example, benefit information of the prize acquisition device, prize arrival information of a prize newly placed on the prize acquisition device, information on the store where the prize acquisition device is installed, and information on the new store where a new prize acquisition device has been installed.

[0067] 5, the customer analysis device 1A is a device that analyzes customers who visit a gaming facility, and functionally includes a customer information acquisition means 101A, a flow line acquisition means 102, a game history acquisition means 103, a game-related information storage unit 104, an analysis means 105A, an output means 106A, a determination means 107, and a customer information storage unit 108. Of these components, the flow line acquisition means 102, the game history acquisition means 103, and the game-related information storage unit 104 are the same as those included in the customer analysis device 1 of Example 1 of the present invention, and therefore a description thereof will be omitted.

[0068] The customer information storage unit 108 stores customer information including a customer ID for identifying the customer and attribute information such as the customer's name, sex, date of birth, favorite character, and the like.

[0069] The customer information acquisition means 101A acquires customer information related to the customer ID transmitted from the transmission unit 82 of the user terminal 8. Specifically, when an application program is started in the user terminal 8 in which the customer ID is stored, the customer information acquisition means 101A acquires the customer information related to the customer ID stored in the user terminal 8 from the customer information storage unit 108 based on a login operation to this application program.

[0070] When the customer information acquisition means 101A acquires customer information, the sensor cameras 3A and 3B identify the visiting customer based on the time of acquisition and the customer's coordinates at that time, and start detecting the customer's movement line. This detection of the customer's movement line continues from the time the identified customer enters the amusement facility until he or she leaves.

[0071] The analysis means 105A associates customer information, movement line information, gaming history, and gaming-related information based on time information and location information, and analyzes the preferences of the customer indicated by the customer ID based on the associated customer information, movement line information, gaming history, and gaming-related information.

[0072] The determination means 107 determines whether or not a predetermined dissatisfaction condition that will cause customer dissatisfaction is met based on the play time, number of plays, and prize winning information placed on the prize winning device included in the play history. This dissatisfaction condition can be, for example, that a single prize winning device has been played for 30 minutes or more, five or more times, and no payout has been made.

[0073] When the determination means 107 determines that the dissatisfaction occurrence condition is met, the output means 106A outputs a message to the effect that the dissatisfaction occurrence condition is met to the store terminal 5. This allows an operator viewing the store terminal 5 to understand that there is a high possibility that the customer playing the game is beginning to feel dissatisfied.

[0074] Furthermore, based on the analysis results and game-related information by the analysis means 105A, the output means 106A outputs information about the prize winning device that matches the customer's preferences, information about the prize placed on the prize winning device, and the analysis results to the store terminal 5. This allows an operator viewing the store terminal 5 to detect that the customer is not playing well and is dissatisfied, and therefore allows the operator to inspect the prize winning device, provide customer service that will allow the customer to play well, or introduce other prize winning devices that may interest the customer.

[0075] In addition, based on the analysis results of the analysis means and the game-related information, the output means 106A generates at least one of the following for the prize winning device that suits the customer's preferences: bonus information for the prize winning device, prize arrival information for prizes newly placed on the prize winning device, information on the store where the prize winning device is installed, and information on the new store where the new prize winning device has been installed, and outputs the generated information to the user terminal 8.

[0076] Although the customer analysis system 100A according to the second embodiment of the present invention does not include the camera 4, it may include the camera 4 as in the case of the customer analysis system 100 according to the first embodiment of the present invention. In this case, the customer information acquisition means 101A acquires customer information related to the customer ID stored in the user terminal 8 from the customer information storage unit 108, and adds an image of the customer captured by the camera 4 to the acquired customer information.

[0077] FIG. 6 is an explanatory diagram illustrating the operation of a customer analysis system 100A according to the second embodiment of the present invention.

[0078] The gaming facility A10 has an entrance G101. A customer entering through the entrance G101 proceeds to the check-in area A102 and uses their user terminal 8 to capture an image of a two-dimensional code Q1 printed on a sticker attached to a wall inside the gaming facility.

[0079] The transmission unit 82 extracts the store ID by performing image recognition on the two-dimensional code Q1 captured by the camera 81, and transmits the extracted store ID and the customer ID stored in the customer ID storage unit 83 to the customer analysis device 1A. This completes the customer's check-in to the gaming facility.

[0080] When the customer information acquisition means 101A acquires the customer information related to the customer ID transmitted from the transmission unit 82 of the user terminal 8, the sensor cameras 3A and 3B start detecting the flow line F1 of the customer who has arrived.

[0081] The analysis means 105A associates the customer information with the flow line F1 based on the time information and the location information.

[0082] This allows the location of checked-in customers within the gaming facility A10 to be known.

[0083] In the example shown in FIG. 6, the customer passes north of the prize winning devices 2A, 2B, 2C, and 2D (upper side of the drawing), and moves to position P2 near the prize winning device 2D.

[0084] The tracking data D101 of this flow line F1 is stored in the internal memory of the flow line acquisition means 102.

[0085] The tracking data D101 is the same as the tracking data D101 shown in Figure 3 described in Example 1, and the game history D102 is the same as the game history D102 shown in Figure 3 described in Example 1, so explanations will be omitted.

[0086] The customer information D103 stores the time when the customer checked in, the customer ID of the checked-in customer, and the number of times the customer has checked in to the gaming facility in the past, all of which are associated with each other.

[0087] Here, the tracking data D101 indicates that the customer is in the "CI location", that is, the check-in area A102, at 12:50.

[0088] Furthermore, customer information D103 indicates that a customer with customer ID "1857335" checked in at 12:50 and is a repeat customer who has checked in three times in the past.

[0089] Based on the time information and location information, the analysis means 105A associates the tracking data D101 with the customer information D103 whose customer ID is "1857335."

[0090] Furthermore, from the tracking data D101 and the game history D102, if a customer is staying near the prize acquisition device 2A and a coin is inserted at the same time that the customer is near the prize acquisition device 2A, it can be inferred that the customer is playing.

[0091] Therefore, the analysis means 105A associates the tracking data D101 with the game history D102 based on the time information and the location information.

[0092] As a result, the tracking data D101, the game history D102, and the customer information D103 are associated with each other based on the time information and the location information. In addition, since the game-related information (not shown) also includes location information, the game-related information is also associated with each other based on the location information.

[0093] By associating them in this way, it can be seen that, for example, a customer with customer ID "1857335" played on the prize acquisition device 2A corresponding to "750412" from 13:01 to 13:04, and won a prize at 13:03. This enables the analysis means 105A to calculate and analyze the average customer spending, the prize acquisition cost, the prize acquisition rate, etc.

[0094] Furthermore, since the customer with the customer ID "1857335" spent the longest amount of time playing at the location information "750412", it is considered that the customer is interested in the prize winning device 2A. Therefore, the analysis means 105A extracts the prize winning device 2A as a prize winning device that meets the customer's preferences.

[0095] Furthermore, according to the tracking data D101, it is clear that the stay time at the location information "750412" and "750415" is long.

[0096] Therefore, it is considered that a customer with a customer ID of "1857335" is interested in the prize winning device 2A and the prize winning device 2D. Therefore, the analysis means 105A extracts the prize winning device 2A and the prize winning device 2D as prize winning devices that match the customer's preferences. Furthermore, it may extract gaming devices on which the same prizes as those in the prize winning device 2A and the prize winning device 2D are placed.

[0097] Based on the analysis results by the analysis means 105A, customer information, and game-related information, the output means 106A outputs to the store terminal 5, in addition to the customer information, information about the prize acquisition device that suits the customer's preferences, information about the prize placed on the prize acquisition device, and the analysis results.

[0098] Furthermore, as described above, when the determination means 107 determines that the dissatisfaction generating condition is satisfied, the output means 106A outputs to the store terminal 5 a message indicating that the dissatisfaction generating condition is satisfied.

[0099] FIG. 7 is a diagram showing an example of an output screen output to the store terminal 5 by the output means 106A of the customer analysis system 100A according to the second embodiment of the present invention and displayed on the store terminal 5. In FIG.

[0100] 7, an image 201 of a customer is displayed on an output screen 200. The image 201 may be an image included in the customer information, or, if a camera 4 is provided, an image captured by the camera 4 may be used.

[0101] A face recognition frame 202 is displayed on a face image obtained by face recognition from an image 201. This face recognition frame 202 is displayed as a yellow frame when it is determined by the determination means 107 that the dissatisfaction generation condition is met, and is displayed as a red frame when it is determined that the dissatisfaction generation condition is met.

[0102] Furthermore, on the output screen 200, a customer information display area 203 for displaying customer information and a customer preference display area 204 for displaying customer preferences are displayed superimposed on the image 201.

[0103] In the customer information display area 203, customer information such as the customer's name, age, sex, date of birth, and favorite character genre is displayed.

[0104] The customer preference display area 204 displays customer preferences such as the date of the last visit, the preferred gaming device (information about the prize winning device that matches the customer's preferences), the preferred prize (information about the prize placed on the prize winning device), and the results of the analysis of the previous visit.

[0105] As described above, the customer analysis system 100, which is the second embodiment of the present invention, further includes a customer information storage unit 108 that stores customer information including a customer ID that identifies a customer and customer attribute information, and the customer information acquisition means 101A acquires customer information related to the customer ID stored in the user terminal from the customer information storage means based on the login operation of the user terminal in which the customer ID is stored, and the analysis means 105A associates the customer information, movement line information, gaming history, and gaming-related information based on time information and location information, and analyzes the customer preferences indicated by the customer ID based on the associated customer information, movement line information, gaming history, and gaming-related information.

[0106] This allows for an analysis of what kind of prize winning device a customer is interested in based on the game history specific to the prize winning device, the customer's movement line, and customer attribute information, thereby enabling an appropriate analysis of customer trends.

[0107] In Examples 1 and 2, a prize acquisition device has been used as an example of an amusement device, but the invention is not limited to this and can also be applied to the acquisition methods set in the prize acquisition device, video game devices, medal game devices, music game devices, capsule vending machines, card vending machines, medal vending machines, etc., and it can be analyzed which prize acquisition methods of the prize acquisition device or which types of games customers are interested in, so that customer trends can be appropriately analyzed for various types of devices. [Explanation of symbols]

[0108] 1,1A customer analysis device 2A,2B,2C,2D Prize acquisition device 3A, 3B sensor camera 4. Camera 5. Store terminals 8 User terminal 9 Network 81 Camera 82 Transmitter 83 Customer ID storage section 84 Display section 100,100A Customer Analysis System 101,101A Customer information acquisition means 102 Flow line acquisition means 103 Gaming history acquisition means 104 Game-related information storage unit 105,105A Analysis Means 106,106A Output means 107 Judgment means 108 Customer information storage section

Claims

1. customer information acquisition means for acquiring customer information; a flow line acquisition means for acquiring a flow line of a customer corresponding to the customer information as flow line information; a game-related information storage means for storing information relating to the prize winning device, including information on the location where the prize winning device is installed, as game-related information; a game history acquisition means for acquiring a game history of the prize acquisition device; an analysis means for analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; a determination means for determining whether or not a predetermined dissatisfaction condition for causing dissatisfaction to the customer is satisfied based on the game time, the number of games played, and the winning information of the prize placed on the prize winning device included in the game history; an output means for outputting a message indicating that the dissatisfaction generating condition is satisfied when the determination means determines that the dissatisfaction generating condition is satisfied; A customer analysis device comprising:

2. a customer information acquisition step of acquiring customer information; a flow line acquisition step of acquiring a flow line of a customer corresponding to the customer information as flow line information; a game-related information storage step of storing information about the prize winning device, including information about the location where the prize winning device is installed, in game-related information storage means as game-related information; a game history acquisition step of acquiring a game history of the prize acquisition device; an analysis step of analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; a determination step of determining whether or not a predetermined dissatisfaction condition that will cause dissatisfaction of the customer is satisfied based on the play time, number of plays, and winning information of the prize placed on the prize winning device included in the play history; an output step of outputting information indicating that the dissatisfaction generating condition is satisfied when it is determined that the dissatisfaction generating condition is satisfied in the determination step; A customer analysis program that runs on a computer.

3. a prize acquisition device installed in the amusement facility; customer information acquisition means for acquiring customer information of customers who visit the prize acquisition device; a sensor that detects a customer corresponding to the customer information and generates flow line information of the customer corresponding to the customer information; a flow line acquisition means for acquiring the flow line information from the sensor; a game-related information storage means for storing information relating to the prize winning device, including information on the location where the prize winning device is installed, as game-related information; a game history acquisition means for acquiring a game history of the prize acquisition device; an analysis means for analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; a determination means for determining whether or not a predetermined dissatisfaction condition for causing dissatisfaction to the customer is satisfied based on the game time, the number of games played, and the winning information of the prize placed on the prize winning device included in the game history; an output means for outputting a message indicating that the dissatisfaction generating condition is satisfied when the determination means determines that the dissatisfaction generating condition is satisfied; A customer analysis system comprising:

4. a prize acquisition device installed in the amusement facility; customer information acquisition means for acquiring customer information of customers who visit the prize acquisition device; a sensor that detects a customer corresponding to the customer information and generates flow line information of the customer corresponding to the customer information; a flow line acquisition means for acquiring the flow line information from the sensor; a game-related information storage means for storing information relating to the prize winning device, including information on the location where the prize winning device is installed, as game-related information; a game history acquisition means for acquiring a game history of the prize acquisition device; an analysis means for analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; an output means for generating, for a prize acquisition device that matches the customer's preferences, at least one of benefit information for the prize acquisition device, prize arrival information for a prize newly placed on the prize acquisition device, information on the store where the prize acquisition device is installed, and information on a new store where the prize acquisition device has been newly installed, based on the analysis results of the analysis means and the game-related information, and outputting the generated information to the user terminal; a customer information storage means for storing the customer information including a customer ID for identifying the customer and attribute information of the customer; The customer information acquisition means acquires customer information related to the customer ID stored in the user terminal from the customer information storage means based on a login operation of the user terminal in which the customer ID is stored; The analysis means Based on the time information and the location information, the customer information, the flow line information, the game history, and the game-related information are associated with each other, and the preferences of the customer indicated by the customer ID are analyzed based on the associated customer information, the flow line information, the game history, and the game-related information. A customer analysis system characterized by:

5. a prize acquisition device installed in the amusement facility; customer information acquisition means for acquiring customer information of customers who visit the prize acquisition device; a sensor that detects a customer corresponding to the customer information and generates flow line information of the customer corresponding to the customer information; a flow line acquisition means for acquiring the flow line information from the sensor; a game-related information storage means for storing information relating to the prize winning device, including information on the location where the prize winning device is installed, as game-related information; a game history acquisition means for acquiring a game history of the prize acquisition device; an analysis means for analyzing the customer's preferences based on the acquired customer information, the flow line information, the game-related information, and the game history; an output means for outputting information about a prize winning device that matches the customer's preferences, information about a prize placed on the prize winning device, and the analysis result based on the analysis result of the analysis means and the game-related information; A customer analysis system comprising:

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