Control method, device, electronic device and medium for presenting multimedia content

Abstract

The present disclosure relates to the field of multimedia technology, in particular to a control method, device, electronic device and medium for presenting multimedia content. By displaying a first multimedia content on a first page, in response to a change in a preset posture of a terminal device, the first page is switched to a second page, and the second multimedia content is displayed on the second page, i.e., the switching from the first page to the second page is realized by triggering the posture change of the terminal device, thereby improving the interactive interest of users.

Description

[Technical Field]

[0001] CROSS-REFERENCE TO RELATED APPLICATIONS This application claims priority to a Chinese patent application filed on August 4, 2021, bearing application number 202110893331.2 and entitled "Control method, device, electronic device and medium for presenting multimedia content," the entire contents of which are incorporated herein by reference.

[0002] The present disclosure relates to the field of multimedia technology, and more particularly to a control method, device, electronic equipment and medium for presenting multimedia content. [Background technology]

[0003] 2. Description of the Related Art With the rapid development of Internet technology, displaying multimedia content in multimedia application programs has become a common and widespread way of multimedia content.

[0004] A conventional multimedia application program can continuously push different multimedia streams to a user. When pushing several multimedia streams, an anchor will be displayed on the push page of the multimedia stream, and the user can click on the anchor to enter the extended page of this multimedia stream to further understand or further manipulate the corresponding content of this multimedia stream.

[0005] However, adopting the conventional technology does not provide high levels of user interaction interest. Summary of the Invention [Problem to be solved by the invention]

[0006] To solve or at least partially solve the above technical problems, the present disclosure provides a control method, a device, an electronic device and a medium for presenting multimedia content. [Means for solving the problem]

[0007] A first aspect of the present disclosure provides a control method for multimedia content presentation, the method comprising: Displaying first multimedia content on a first page; Switching from the first page to a second page in response to a change in the terminal device's preset position, the second page displaying second multimedia content that is an extension content of the first multimedia content, is included.

[0008] Optionally, switching from the first page to the second page in response to the terminal device changing in a preset position includes: In response to the terminal device changing in a preset position, switching from the first page to the second page if the preset position change satisfies a preset condition.

[0009] Optionally, switching from the first page to the second page in response to the terminal device changing in a preset position includes: Triggering switching between the first interactive image and the second interactive image with a preset transition effect in response to the terminal device changing in a preset position, and switching from the first page to the second page when the preset position change satisfies a preset condition.

[0010] Optionally, the preset conditions are: the preset time length of the attitude change is equal to a first preset time length; Or, the number of times to trigger switching between the first interactive image and the second interactive image with the preset transition effect is equal to the preset number; Or, The progress bar corresponding to the preset transition effect reaches a full bar state.

[0011] Optionally, before switching from the first page to the second page in response to the terminal device changing in a preset position, The method further includes displaying the first interactive image on the first page after the first multimedia content has been displayed for a second preset length of time.

[0012] Optionally, hint information is displayed below the first interactive image displayed on the first page to instruct the terminal device to trigger a change in a preset position.

[0013] Selectively, The method further includes switching from the first page to a second page in response to a trigger for the first interactive image or the second interactive image.

[0014] Selectively, The method further includes triggering the target interactive element to move in the preset direction in response to the terminal device changing in the preset position.

[0015] Optionally, said changing in a preset position includes tilting to a preset angle along at least one preset direction.

[0016] Optionally, tilting to a preset angle along at least one preset direction includes tilting to a preset angle along a left direction and a right direction, respectively; The first page further displays a leftward progress bar and a rightward progress bar; Triggering switching between the first interactive image and the second interactive image with a preset transition effect in response to the terminal device changing in a preset position includes: in response to the terminal device tilting at a preset angle along a left direction, the first interactive image tilting at a preset angle to the left, and in response to the terminal device recovering to a flat surface from tilting at the preset angle to the left, triggering the first interactive image to switch to a second interactive image with a preset transition effect, and filling the leftward progress bar with a preset progress; in response to the terminal device being tilted at a preset angle along a right direction, the second interactive image being tilted at a preset angle to the right, and in response to the terminal device being tilted at the preset angle to the right and returning to a flat surface, triggering the second interactive image to switch to the first interactive image with a preset transition effect, and filling the right-facing progress bar with a preset progress status; The preset conditions include that both the left-pointing progress bar and the right-pointing progress bar are in a full state.

[0017] Optionally, before switching from the first page to the second page in response to the terminal device changing in a preset position, The method further includes determining, by a gyro of the terminal device, that the terminal device changes in a preset attitude.

[0018] A second aspect of the present disclosure provides a control device for presenting multimedia content, the device comprising: a display module for displaying the first multimedia content on the first page; and a processing module for switching from the first page to a second page in response to a change in the terminal device's preset position, the second page displaying second multimedia content that is an extension content of the first multimedia content.

[0019] Optionally, the processing module is specifically adapted to switch from the first page to the second page in response to the terminal device changing in a preset position when the preset position change satisfies a preset condition.

[0020] Optionally, the processing module is used to trigger switching between the first interactive image and the second interactive image with a preset transition effect specifically in response to the terminal device changing in a preset posture, and to switch from the first page to the second page when the preset posture change satisfies a preset condition.

[0021] Optionally, the preset conditions are: the preset time length of the attitude change is equal to a first preset time length; Or, the number of times to trigger switching between the first interactive image and the second interactive image with the preset transition effect is equal to the preset number; Or, The progress bar corresponding to the preset transition effect reaches a full bar state.

[0022] Optionally, the display module is further adapted to display the first interactive image on the first page after the first multimedia content has been displayed for a second preset length of time.

[0023] Optionally, hint information is displayed below the first interactive image displayed on the first page to instruct the terminal device to trigger a change in a preset position.

[0024] Optionally, the processing module is further adapted to switch from the first page to a second page in response to a trigger for the first interactive image or the second interactive image.

[0025] Optionally, the processing module is further adapted to trigger the target interactive element to move in a preset direction in response to the terminal device changing in a preset position.

[0026] Optionally, said changing in a preset position includes tilting to a preset angle along at least one preset direction.

[0027] Optionally, tilting to a preset angle along at least one preset direction includes tilting to a preset angle along a left direction and a right direction, respectively; the display module is further adapted to display a leftward progress bar and a rightward progress bar on the first page; the processing module is further adapted to: in response to the terminal device tilting at a preset angle along a left direction, trigger the first interactive image to tilt at a preset angle to the left and, in response to the terminal device returning to a flat surface from tilting at the preset angle to the left, trigger the first interactive image to switch to a second interactive image with a preset transition effect, and fill the leftward progress bar with a preset progress status; in response to the terminal device tilting at a preset angle along a right direction, trigger the second interactive image to tilt at a preset angle to the right and, in response to the terminal device returning to a flat surface from tilting at the preset angle to the right, trigger the second interactive image to switch to the first interactive image with a preset transition effect, and fill the rightward progress bar with a preset progress status; The preset conditions include that both the left-pointing progress bar and the right-pointing progress bar are in a full state.

[0028] Optionally, the processing module is further adapted to determine the change of the terminal device in a preset attitude by a gyro.

[0029] According to a third aspect, the present disclosure further provides an electronic device, the electronic device including a processor, the processor being adapted to execute a computer program stored in a memory, the computer program, when executed by the processor, performing steps for implementing the method according to the first aspect.

[0030] According to a fourth aspect, the present disclosure further provides a computer-readable storage medium having stored thereon a computer program, the computer program, when executed by a processor, performing steps to implement the method of any one of the first aspect.

[0031] According to a fifth aspect, the present disclosure further provides a computer program product, which when run on a computer causes the computer to perform steps for implementing the method of any one of the first aspects. [Effects of the Invention]

[0032] The technical solution according to the embodiments of the present disclosure has at least the following advantages over the prior art:

[0033] By displaying the first multimedia content on the first page, the terminal device switches from the first page to the second page in response to a change in the preset posture, and the second multimedia content is displayed on the second page, i.e., the switching from the first page to the second page is realized by triggering a change in the posture of the terminal device, thereby improving the interactive enjoyment of the user. [Brief explanation of the drawings]

[0034] The drawings herein are incorporated in and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the specification serve to explain the principles of the present disclosure.

[0035] In order to more clearly explain the technical solutions in the embodiments or prior art of the present disclosure, the following briefly introduces drawings that need to be used in the description of the embodiments or prior art, and it is obvious that those skilled in the art can also derive other drawings based on these drawings without exerting any creative efforts. [Figure 1] 1 is a flowchart of a control method for multimedia content presentation according to the present disclosure. [Figure 2A] FIG. 1 is a schematic diagram of a first page according to the present disclosure. [Figure 2B] 1 is a schematic diagram of a terminal device according to the present disclosure in one position; [Figure 2C] 10A and 10B are schematic diagrams of terminal devices according to the present disclosure in different positions; [Figure 2D] FIG. 2 is a schematic diagram of a second page according to the present disclosure. [Figure 3] 10 is a flowchart of another control method for presenting multimedia content according to the present disclosure. [Figure 4] 4 is a flowchart of a control method for presenting multimedia content according to a further embodiment of the present disclosure. [Figure 5A] FIG. 10 is a schematic diagram of another front page according to the present disclosure. [Figure 5B] FIG. 10 is a schematic diagram of a page in yet another position of the terminal device according to the present disclosure. [Figure 5C] FIG. 10 is a schematic diagram of a page in yet another position of the terminal device according to the present disclosure. [Figure 5D] FIG. 10 is a schematic diagram of another second page according to the present disclosure. [Figure 6] 10 is a flowchart of yet another control method for presenting multimedia content according to the present disclosure. [Figure 7] FIG. 10 is a schematic diagram of yet another first page according to the present disclosure. [Figure 8A] FIG. 10 is a schematic diagram of yet another first page according to the present disclosure. [Figure 8B] FIG. 10 is a schematic diagram of a page in yet another position of the terminal device according to the present disclosure. [Figure 8C] FIG. 10 is a schematic diagram of a page in yet another position of the terminal device according to the present disclosure. [Figure 8D] FIG. 10 is a schematic diagram of a page in yet another position of the terminal device according to the present disclosure. [Figure 8E] FIG. 10 is a schematic diagram of a page in yet another position of the terminal device according to the present disclosure. [Figure 9] 10 is a flowchart of yet another control method for presenting multimedia content according to the present disclosure. [Figure 10] FIG. 10 is a schematic diagram of yet another first page according to the present disclosure. [Figure 11] FIG. 10 is a schematic diagram of yet another first page according to the present disclosure. [Figure 12] 1 is a structural schematic diagram of a control device for multimedia content presentation according to the present disclosure; DETAILED DESCRIPTION OF THE INVENTION

[0036] In order to make the above-mentioned objects, features and advantages of the present disclosure more clearly understood, the present disclosure will be further described below. It should be noted that, unless there is a conflict, the embodiments and features in the embodiments of the present disclosure can be combined with each other.

[0037] Although numerous specific details are set forth in the following description to facilitate a thorough understanding of the present disclosure, the present disclosure may be embodied in other ways different from those described herein, and it is apparent that the embodiments in the specification are merely some embodiments of the present disclosure, but not all embodiments.

[0038] The technical solution of the present disclosure may be used in a terminal device having a display screen, which may or may not be a touch screen. Here, the terminal device may include a tablet, a mobile phone, a wearable electronic device, a smart home device, or other terminal device. A multimedia application program (application, app) is installed in the terminal device, and the multimedia application program can display multimedia content. The multimedia content in the present disclosure may be an advertisement, a project introduction, a questionnaire, an event introduction, or the like, and the present disclosure is not limited thereto.

[0039] The technical solution disclosed herein can trigger a switch from a push page of multimedia content to an extended page of multimedia content in response to a change in the terminal device's posture during playback of multimedia content by a multimedia application program, thereby improving the user's interactive enjoyment. Triggering page switching based on a change in the terminal device's posture can more accurately express the user's intention and reduce the likelihood of triggering page switching due to an erroneous operation. Triggering page switching based on a change in the terminal device's posture can realize one-handed operation and improve the convenience of page switching, especially for large-screen terminal devices. Triggering page switching based on a change in the terminal device's posture also expands application scenarios, and can be used in terminal devices other than touchscreen devices.

[0040] The technical solution of the present disclosure will be described below by taking several embodiments as examples.

[0041] FIG. 1 is a flowchart of a control method for presenting multimedia content according to the present disclosure, which is performed by a terminal device. As shown in FIG. 1, the method according to the present embodiment is as follows:

[0042] S101: Display a first multimedia content on a first page.

[0043] Here, in the process of a user applying a multimedia application program, the multimedia application program pushes multimedia content to the user, as shown in FIG. 2A, which is a schematic diagram of the first page according to the present disclosure.

[0044] The first multimedia content may be an image or a video, and this disclosure is not limited thereto.

[0045] The first multimedia content corresponds to guide content that allows the user to have an initial understanding of the content. When the user is interested in the first multimedia content and wants to understand or further manipulate more content related to the first multimedia content, that is, wants to understand the extended content of the first multimedia content, the user needs to enter the presentation page of the extended content. For ease of description, the present disclosure describes the extended content of the first multimedia content as the second multimedia content, describes the page displaying the first multimedia content as the first page (shown in FIG. 2A), and describes the page displaying the second multimedia content as the second page.

[0046] S103: Switch from the first page to the second page in response to the terminal device changing in the preset position.

[0047] Here, the second page displays a second multimedia content, which is an extension of the first multimedia content.

[0048] If the user is interested in the first multimedia content, he can switch from the first page to the second page by triggering the terminal device to change in a preset position.

[0049] Here, the preset posture may be tilting left and right, rotating, swinging, etc., and the present disclosure is not limited thereto. Taking tilting left and right as an example, the user tilts the terminal to the left, as shown in Figure 2B, which is a schematic diagram of one posture of the terminal device according to the present disclosure, and then tilts it to the right, as shown in Figure 2C, which is a schematic diagram of another posture of the terminal device according to the present disclosure.

[0050] Alternatively, the preset position may refer to a certain action or an action that satisfies a certain requirement. For example, the preset position may be tilting to the left or right, and the terminal device is considered to be in the preset position as long as it is tilted to the left or right. Furthermore, the preset position may be tilting to a preset angle along at least one preset direction. For example, the preset position may be tilting the terminal device to the left or right by 10 degrees or more, and the terminal device is considered to be in the preset position when it is tilted to the left or right by 10 degrees or more; otherwise, the terminal device is not considered to be in the preset position. Similarly, the rotation may limit the direction and / or speed of the rotation, and the shaking may limit the amplitude or frequency of the shaking. Limiting the preset position can reduce the triggering of page switching due to a user's erroneous operation.

[0051] After triggering the user terminal device to change into the preset position, the terminal device switches from the first page to the second page in response to the change into the preset position, and displays the second multimedia content on the second page, as shown in Figure 2D, which is a schematic diagram of the second page according to the present disclosure, so that the user can learn the second multimedia content through the second page.

[0052] Taking advertisements as an example, FIG. 2A may be understood as an advertisement information page, FIG. 2D may be understood as an advertisement landing page, and FIG. 2B and FIG. 2C are schematic diagrams of the posture change of the terminal device during switching from the information page to the landing page.

[0053] In this embodiment, by displaying the first multimedia content on the first page, in response to the terminal device changing in a preset posture, the first page is switched to the second page, and the second multimedia content is displayed on the second page. That is, by triggering the posture change of the terminal device, the switching from the first page to the second page is realized, thereby improving the user's interactive interest.

[0054] As can be seen, in the embodiment shown in FIG. 1, one possible implementation manner of S103 may be to switch from the first page to the second page as long as the terminal device is triggered to change in the preset position, for example, to switch from the first page to the second page as long as the terminal device is tilted left or right.

[0055] Another possible implementation of S103 is S103', as shown in FIG.

[0056] S103': In response to the terminal device changing in a preset position, switch from the first page to the second page only if the preset position change satisfies a preset condition.

[0057] Here, the preset conditions include, but are not limited to, the following possible implementation methods:

[0058] One possible implementation is that the preset time length of the attitude change is equal to the first preset time length; Alternatively, the first preset time length may be a time length for counting a single trigger for the terminal device to change to the preset position. The first preset time length may be 2 seconds. For example, the timing may start when the terminal device changes to the preset position, and if the change in the preset position continues for 2 seconds, the preset position change is considered to satisfy the preset condition, and the terminal device switches from the first page to the second page.

[0059] Optionally, the first preset time length may be the cumulative time length of the preset posture change. The first preset time length is 2 seconds. For example, when a user displays a first multimedia content on a first page, the user triggers the terminal device to change to the preset posture. After the preset posture change lasts for 1 second, the user swipes up or down on the first page to switch to another page. The user then swipes back to the first page. If the user triggers the terminal device to change to the preset posture again, the timer starts counting from 1 second. After the preset posture change lasts for another 1 second, the preset posture change is considered to satisfy the preset condition, and the terminal device switches from the first page to the second page.

[0060] If the user can trigger the terminal device to change in the preset position one or more times so that the total length of time that the terminal device changes in the preset position is equal to the first preset time length, the change in the preset position is considered to satisfy the preset condition and corresponds to switching from the first page to the second page.

[0061] In this embodiment, the terminal device responds to a change in the preset position, and only when the change in the preset position meets the preset conditions, the first page is switched to the second page, which further reduces page switching due to erroneous operations, and only when the change in the preset position meets the preset conditions, the terminal device requests the first page to be switched to the second page, thereby improving the user's sense of interaction, improving interactivity, and increasing interest.

[0062] To further increase the interest, based on the embodiment shown in FIG. 1, one possible implementation of S103 is S103'', as shown in FIG.

[0063] S103): In response to the terminal device changing in a preset position, trigger the first interactive image and the second interactive image to be switched with a preset transition effect, and switch from the first page to the second page.

[0064] Here, the first interactive image and the second interactive image may be two different images related to the first multimedia content, or may be two different images unrelated to the first multimedia content, with the aim of increasing the interactive interest through preset transition effects between the first interactive image and the second interactive image.

[0065] That is, when the terminal device changes in the preset position, a video is further displayed on the first page, switching between the first interactive image and the second interactive image with a preset transition effect as the position of the terminal device changes. As shown in Figures 5A to 5D, Figure 5A is a schematic view of another first page according to the present disclosure, Figure 5B is a schematic view of a page in another position of the terminal device according to the present disclosure, which includes a first interactive image 501, Figure 5C is a schematic view of a page in another position of the terminal device according to the present disclosure, which includes a second interactive image 502, and Figure 5D is a schematic view of another second page according to the present disclosure.

[0066] Here, the transition effect includes, but is not limited to, the following possible implementations:

[0067] Two-color or multi-color fault line, snowflake fault line, target interactive element moving in a preset direction, where two-color or multi-color fault line means displaying two-color or more-colored lines around the first interactive image or the second interactive image during the transition process, snowflake fault line means displaying a snowflake-shaped line around the first interactive image or the second interactive image during the transition process, and target interactive element moving in a preset direction means that some interactive elements related to the first multimedia content move in a plane direction in space or in a depth direction in space during the transition of the first interactive image or the second interactive image.

[0068] In this embodiment, in response to the terminal device changing in a preset posture, the first interactive image and the second interactive image are triggered to switch with a preset transition effect. That is, as the posture of the terminal device changes, a video is further displayed on the first page, switching between the first page interactive image and the second page interactive image with a preset transition effect, which further increases the interest of the interaction and improves user stickiness.

[0069] Based on the embodiment shown in FIG. 4, one possible implementation of S103'' is S103''', as shown in FIG.

[0070] S103': Trigger switching between the first interactive image and the second interactive image with a preset transition effect in response to a change in the terminal device's preset posture, and switch from the first page to the second page when the preset posture change satisfies a preset condition.

[0071] Here, for triggering the switching between the first interactive image and the second interactive image with a preset transition effect, the detailed description in the embodiment shown in Figure 4 can be referred to, and for the preset posture change satisfying the preset conditions, the description in the embodiment shown in Figure 3 can be referred to.

[0072] In addition to the preset conditions described in the embodiment shown in FIG. 3, the preset conditions may further include, but are not limited to, the following possible conditions:

[0073] Here, one means that the number of times that the terminal device is triggered to switch between the first interactive image and the second interactive image using the preset transition effect is equal to the preset number. Take the preset posture of tilting left and right as an example. When the terminal device tilts from a flat surface to the left and then returns to a flat surface, the transition effect is triggered once. When the terminal device tilts from a flat surface to the right and then returns to a flat surface, the transition effect is triggered again. By repeatedly tilting left and right multiple times, the transition effect can be triggered multiple times. The preset number may be set to 10 times. When the number of times that the terminal device is triggered to switch between the first interactive image and the second interactive image using the preset transition effect is equal to 10 times, it is considered that the change in the preset posture of the terminal device meets the preset condition, and the first page is switched to the second page. Optionally, the preset number may be a cumulative number, which is similar to a cumulative time length and will not be further described here.

[0074] The other is that a progress bar corresponding to the preset transition effect is further displayed on the first page. As shown in Figure 7, Figure 7 displays a progress bar corresponding to the preset transition effect. As the number of preset transition effects increases, the progress bar gradually fills up. When the progress bar reaches the full bar state, it is considered that the terminal device's change in the preset position meets the preset condition, and the first page is switched to the second page. Optionally, the progress bar may be a cumulative fullness, similar to a cumulative time length, which will not be further described here.

[0075] Another feature is that a left-facing progress bar and a right-facing progress bar are further displayed on the first page. Take the preset posture of tilting leftward and rightward to preset angles respectively as an example, as shown in FIG. 8A , when the terminal device tilts leftward from a flat surface to a preset angle and the first interactive image moves and tilts to the left, as shown in FIG. 8B , when the terminal device tilts leftward and returns to a flat surface, a transition effect is triggered once, the first interactive image switches to the second interactive image with a preset transition effect, and the left-facing progress bar is filled with the preset progress status; as shown in FIG. 8C , when the terminal device continues to tilt rightward from a flat surface to a preset angle, the second interactive image moves and tilts to the right; as shown in FIG. 8D , when the terminal device tilts rightward and returns to a flat surface, a transition effect is triggered once more, the second interactive image switches to the first interactive image with a preset transition effect, and the right-facing progress bar is filled with the preset progress status, as shown in FIG. 8E . The above operation is repeated until both the left-pointing progress bar and the right-pointing progress bar are fully filled, i.e., the preset condition is met, and the first page is switched to the second page. Optionally, the preset progress status may be a 1 / 2 progress bar, a 1 / 3 progress bar, a 1 / N progress bar, etc., which can be flexibly set according to the actual situation. The above embodiment exemplifies that the terminal device's posture first tilts to the left and then to the right, which constitutes one cycle, and the changes are repeated until both the left-pointing progress bar and the right-pointing progress bar are fully filled. In actual application, the terminal device may first tilt to the right and then to the left, which constitutes one cycle, and the changes are repeated until both the left-pointing progress bar and the right-pointing progress bar are fully filled. Alternatively, the terminal device may repeatedly tilt to one side until the progress bar corresponding to that side is fully filled, and then repeatedly tilt to the other side until the progress bar corresponding to the other side is also fully filled. This embodiment does not specifically limit the order of tilting to the left and tilting to the right.

[0076] In this embodiment, in response to the terminal device changing into a preset posture, a trigger is set to switch between the first interactive image and the second interactive image with a preset transition effect. When the preset posture change meets the preset conditions, the first page is switched to the second page. That is, as the posture of the terminal device changes, an animation is further displayed on the first page, switching between the first page interactive image and the second page interactive image with a preset transition effect, further increasing the interest of the interaction. When the preset posture change meets the preset conditions, the first page is switched to the second page, improving the user's sense of interactive ritual, reducing page switching due to incorrect operation, improving the user experience, and further increasing user stickiness.

[0077] In each of the above embodiments, a moving image is selectively displayed on the first page, switching between the first page interactive image and the second page interactive image with a preset transition effect, while the playback of the first multimedia content is not stopped.

[0078] Alternatively, in the above embodiment, if the attitude of the terminal device does not change from the preset attitude, the preset transition effect is not triggered, but the first interactive image displays the preset display effect according to the attitude change of the terminal device, for example, the preset attitude change is tilting more than 10 degrees left or right, and only when tilted more than 10 degrees left or right is the preset transition effect triggered and switching from the first interactive image to the second interactive image, and when tilted less than 10 degrees left or right, the first image displays the preset display effect according to the attitude change of the terminal device, and the preset display effect may be, for example, shaking, that is, shaking of the first interactive image is triggered when the terminal device is tilted to the left or right, and the frequency of shaking may be constant or may be related to the speed of tilting of the terminal device, for example, the faster the tilt speed, the more intense the shaking, and the slower the tilt speed, the slower the shaking.

[0079] Optionally, each of the above embodiments may further include S102 before S103, as shown in FIG.

[0080] S102: Display a first interactive image on the first page.

[0081] Optionally, the display of the first multimedia content may begin, ie, a first interactive image may be displayed on a first page, as shown in FIG. 10, which includes a first interactive image 901 .

[0082] After the first multimedia content has been displayed for the second preset time period, the first interactive image may be displayed on the first page. For example, a user may display the first multimedia content on the first page by opening a multimedia application program and then displaying the first page, or by sliding the first page in the multimedia application program, and after displaying the first multimedia content for 3 seconds, the first interactive image may be displayed on the first page.

[0083] By displaying the first interactive image, the user can know that the preset transition effect between the first interactive image and the second interactive image can be triggered by changing the attitude of the terminal device, that is, the first interactive image can instruct the user that the first page can change the preset transition effect between the first interactive image and the second interactive image according to the attitude of the terminal device.

[0084] Optionally, to more clearly instruct the user that the first page can change the preset transition effect between the first interactive image and the second interactive image according to the posture of the terminal device, hint information may be displayed below the first interactive image, which is used to instruct the terminal device to trigger the change in a preset posture, as shown in FIG. 11 , for example, the hint information may be to tilt left or right to trigger the effect.

[0085] Optionally, the hint information displayed below the first interactive image may be displayed only when the user first enters the first page, or may not be displayed other than when the user first enters the first page, thereby improving the simplicity of the first page.

[0086] Optionally, in each of the above embodiments, in addition to switching from the first page to the second page by changing the terminal device in a preset position, the present disclosure further provides other methods, for example, switching from the first page to the second page may be triggered by the first interactive image or the second interactive image, for example, clicking the first interactive page directly switches from the first page to the second page without changing the terminal device in a preset position, and the present disclosure improves the flexibility of page switching by providing various methods for triggering page switching.

[0087] Alternatively, in the above embodiments, the gyro of the terminal device may determine that the terminal device changes in a preset attitude.

[0088] FIG. 12 is a structural schematic diagram of a control device for multimedia content presentation according to the present disclosure, as shown in FIG. 12, including: a display module 1101 and a processing module 1102, where: The display module 1101 is used to display a first multimedia content on a first page; The processing module 1102 is used to switch from the first page to a second page in response to the terminal device changing in a preset position, and the second page displays a second multimedia content that is an extension content of the first multimedia content.

[0089] Optionally, the processing module 1102 is specifically used to switch from the first page to the second page in response to the terminal device changing in a preset position when the preset position change satisfies a preset condition.

[0090] Optionally, the processing module 1102 is specifically used to trigger switching between the first interactive image and the second interactive image with a preset transition effect in response to the terminal device changing in a preset posture, and to switch from the first page to the second page when the preset posture change satisfies a preset condition.

[0091] Optionally, the preset conditions are: the preset time length of the attitude change is equal to a first preset time length; Or, the number of times to trigger switching between the first interactive image and the second interactive image with the preset transition effect is equal to the preset number; Or, The progress bar corresponding to the preset transition effect reaches a full bar state.

[0092] Optionally, the display module 1101 is further adapted to display the first interactive image on the first page after the first multimedia content has been displayed for a second preset length of time.

[0093] Optionally, hint information is displayed below the first interactive image displayed on the first page to instruct the terminal device to trigger a change in a preset position.

[0094] Optionally, the processing module 1102 is further adapted to switch from the first page to a second page in response to a trigger for the first interactive image or the second interactive image.

[0095] Optionally, the processing module 1102 is further used to trigger the target interactive element to move in a preset direction in response to the terminal device changing in a preset position.

[0096] Optionally, said changing in a preset position includes tilting to a preset angle along at least one preset direction.

[0097] Optionally, tilting to a preset angle along at least one preset direction includes tilting to a preset angle along a left direction and a right direction, respectively; The display module 1101 is further used to display a leftward progress bar and a rightward progress bar on the first page; the processing module 1102 is further configured to: in response to the terminal device tilting at a preset angle along a left direction, trigger the first interactive image to tilt at a preset angle to the left, and in response to the terminal device returning to a flat surface from tilting at the preset angle to the left, trigger the first interactive image to switch to a second interactive image with a preset transition effect, and fill the left-facing progress bar with a preset progress status; in response to the terminal device tilting at a preset angle along a right direction, trigger the second interactive image to tilt at a preset angle to the right, and in response to the terminal device returning to a flat surface from tilting at the preset angle to the right, trigger the second interactive image to switch to the first interactive image with a preset transition effect, and fill the right-facing progress bar with a preset progress status; The preset conditions include that both the left-pointing progress bar and the right-pointing progress bar are in a full state.

[0098] Optionally, the processing module 1102 is further used to determine the terminal device's change in preset attitude by a gyro.

[0099] The apparatus of this embodiment may be used to implement the technical solutions of the above method embodiments accordingly, and the realization principles and technical effects thereof are similar, and will not be further described here.

[0100] The present disclosure further provides an electronic device, the electronic device including a processor, the processor being used to execute a computer program stored in a memory, the computer program, when executed by the processor, performing steps to realize the method described in each of the above method embodiments.

[0101] The present disclosure further provides a computer-readable storage medium having a computer program stored thereon, the computer program performing steps for implementing the method described in each of the method embodiments above when executed by a processor.

[0102] The present disclosure further provides a computer program product, which, when run on a computer, causes the computer to perform steps for implementing the method according to each of the method embodiments above.

[0103] It should be explained that, in this specification, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another, and do not necessarily require or imply the existence of any such actual relationship or ordering between those entities or operations. Furthermore, the terms "comprise," "include," or any other variation thereof are intended to cover a non-exclusive "comprise," whereby a process, method, article, or device that includes a set of elements not only includes those elements, but also other elements not expressly listed, or further elements inherent in such process, method, article, or device. Absent further limitations, an element defined by the phrase "comprises a ..." does not exclude the presence of other identical elements in the process, method, article, or device that includes said element.

[0104] The foregoing are merely specific embodiments of the present disclosure that will enable those skilled in the art to understand or implement the present disclosure. Various modifications to these examples will be apparent to those skilled in the art, and the general principles defined herein can be implemented in other examples without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure is not intended to be limited to the examples described herein, but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. Displaying first multimedia content on a first page; triggering a transition between the first interactive image and the second interactive image with a preset transition effect in response to a change in the terminal device's preset posture, and switching from the first page to a second page when the preset posture change satisfies a preset condition, wherein the second page displays a second multimedia content that is an extension content of the first multimedia content; The preset position includes tilting or rotating to the left or right, A control method for presenting multimedia content, characterized in that the preset condition is such that the number of times to trigger switching between a first interactive image and a second interactive image with a preset transition effect is equal to a preset number, and the preset number is a cumulative number.

2. said switching from the first page to the second page in response to a change in the preset position of the terminal device comprises:

2. The method of claim 1, further comprising: in response to the terminal device changing in a preset position, switching from the first page to the second page if the preset position change satisfies a preset condition.

3. The preset conditions are: the preset time length of the attitude change is equal to a first preset time length; Or, 2. The method of claim 1, further comprising: a progress bar corresponding to the preset transition effect reaching a full bar state.

4. before switching from the first page to the second page in response to the terminal device changing in a preset position; 10. The method of claim 1, further comprising displaying the first interactive image on the first page after the first multimedia content has been displayed for a second preset amount of time.

5. The method according to claim 4, further comprising displaying hint information below the first interactive image displayed on the first page to instruct the terminal device to trigger a change in a preset position.

6. 10. The method of claim 1, further comprising switching from the first page to a second page in response to a trigger for the first interactive image or a second interactive image.

7. 10. The method of claim 1, further comprising triggering the target interactive element to move in a preset direction in response to the terminal device changing in a preset position.

8. 2. The method of claim 1, wherein said varying in a preset position includes tilting to a preset angle along at least one preset direction.

9. said tilting to a preset angle along at least one preset direction includes tilting to a preset angle along a left direction and a right direction, respectively; The first page further displays a leftward progress bar and a rightward progress bar; Triggering switching between the first interactive image and the second interactive image with a preset transition effect in response to the terminal device changing in a preset position includes: in response to the terminal device tilting at a preset angle along a left direction, the first interactive image tilting at a preset angle to the left, and in response to the terminal device recovering to a flat surface from tilting at the preset angle to the left, triggering the first interactive image to switch to a second interactive image with a preset transition effect, and filling the leftward progress bar with a preset progress; in response to the terminal device being tilted at a preset angle along a right direction, the second interactive image being tilted at a preset angle to the right, and in response to the terminal device being tilted at the preset angle to the right and returning to a flat surface, triggering the second interactive image to switch to the first interactive image with a preset transition effect, and filling the right-facing progress bar with a preset progress status; 9. The method of claim 8, wherein the preset condition includes both a left-pointing progress bar and a right-pointing progress bar being fully filled.

10. before switching from the first page to the second page in response to the terminal device changing in a preset position, 2. The method of claim 1, further comprising determining, by a gyro of the terminal device, that the terminal device changes in a preset attitude.

11. a display module for displaying the first multimedia content on the first page; a processing module for triggering switching between the first interactive image and the second interactive image with a preset transition effect in response to a change in the terminal device's preset posture, and switching from the first page to a second page when the preset posture change satisfies a preset condition, wherein the second page displays second multimedia content that is an extension content of the first multimedia content; The preset position includes tilting or rotating to the left or right, A control device for presenting multimedia content, characterized in that the preset condition is such that the number of times to trigger switching between a first interactive image and a second interactive image with a preset transition effect is equal to a preset number, and the preset number is a cumulative number.

12. 11. An electronic device comprising a processor, the processor being adapted to execute a computer program stored in a memory, the computer program, when executed by the processor, performing steps for implementing the method according to any one of claims 1 to 10.

13. 11. A computer-readable storage medium having stored thereon a computer program, the computer program being adapted to perform steps for implementing the method according to any one of claims 1 to 10 when executed by a processor.

14. A computer program product which, when executed by a processor, causes the computer program product to carry out steps for implementing the method according to any one of claims 1 to 10.

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