Program, information processing device, and system

Abstract

To reduce user dissatisfaction with advertising videos. [Solution] The program causes a computer to function as a display means 52 that displays an advertising video for playback to a user within a game, a second determination means 58 that determines whether a predetermined condition is met if the playback time of the advertising video does not exceed a predetermined time, and an awarding means 60 that awards a first reward to the user if the playback time of the advertising video exceeds the predetermined time, and the awarding means 60 awards a second reward that is equal to or different from the first reward to the user if the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is met.

Description

[Technical Field]

[0001] The present invention relates to a program, an information processing device, and a system. [Background technology]

[0002] In some cases, advertising videos are displayed within a game, and rewards are given to users who watch the advertising videos.

[0003] For example, Patent Document 1 discloses that a reward is given to a user by watching an advertisement video for a predetermined time. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent No. 7397373 Summary of the Invention [Problem to be solved by the invention]

[0005] However, if the advertising video is not played for the specified time, it is possible that, for example, the user intentionally quits the game and interrupts playback of the advertising video, or that playback of the advertising video is interrupted unintentionally by a communication failure or the like. For example, a user whose advertising video playback is interrupted unintentionally may not be able to receive a reward and may feel dissatisfied. For this reason, there is room for relief measures to be taken when the advertising video cannot be played for the specified time, thereby alleviating user dissatisfaction.

[0006] In view of the above-mentioned problems, an object of the present invention is to provide a program, an information processing device, and a system that can reduce user dissatisfaction with advertising videos. [Means for solving the problem]

[0007] In order to solve the above problem, the program of the first aspect of the present invention causes a computer to function as a display means for displaying an advertising video for playback to a user within a game, a determination means for determining whether a predetermined condition is met if the playback time of the advertising video does not exceed a predetermined time, and an award means for awarding a first reward to the user if the playback time of the advertising video exceeds the predetermined time, and the award means awards a second reward equal to or different from the first reward to the user if the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is met.

[0008] In a second aspect of the present invention, the predetermined condition is a condition other than a condition related to the playback time of the advertising video.

[0009] In a third aspect of the present invention, the predetermined condition includes a situation in which playback of the advertising video is interrupted unintentionally by the user.

[0010] In addition, in a fourth aspect of the present invention, when the playback time of the advertising video does not exceed the specified time and playback is interrupted, the determination means determines whether the playback interruption is due to a first factor, which is an interruption caused by the user interrupting playback of the advertising video, or a second factor, which is a factor other than the first factor.

[0011] In addition, in a fifth aspect of the present invention, the determination means determines that the first factor is present when the user intentionally interrupts the playback of the advertising video, and determines that the second factor is present when the playback of the advertising video is interrupted unintentionally by the user.

[0012] In addition, in a sixth aspect of the present invention, the granting means does not grant the second reward to the user if the playback time of the advertising video does not exceed the specified time and it is determined that the playback interruption was caused by the first cause, and grants the second reward to the user if the playback time of the advertising video does not exceed the specified time and it is determined that the playback interruption was caused by the second cause.

[0013] In addition, in a seventh aspect of the present invention, the determination means determines that the specified condition is met if the number of times the playback time of the advertising video does not exceed the specified time within a specified period of time does not reach a specified value, and determines that the specified condition is not met if the number of times the playback time of the advertising video does not exceed the specified time within the specified period of time reaches the specified value.

[0014] In addition, in an eighth aspect of the present invention, if the determination means determines that the specified condition is not satisfied, the granting means will not grant the first reward to the user for a specified period thereafter, even if the playback time of the advertising video exceeds the specified time.

[0015] In addition, in a ninth aspect of the present invention, the determination means acquires information indicating the playback status of the advertising video during the period from the time when the display of the advertising video ends to a predetermined time before that, and determines that the first factor is the cause if the playback of the advertising video is being performed normally, and determines that the second factor is the cause if the playback of the advertising video is not being performed normally.

[0016] In addition, in a tenth aspect of the present invention, the information indicating the playback status is information indicating a change in a playback screen of the advertising video during the period.

[0017] In an eleventh aspect of the present invention, the first remuneration is more favorable than the second remuneration.

[0018] In addition, a program relating to a twelfth aspect of the present invention causes a computer to function as a display means for displaying an advertising video for playback to a user within a game, a determination means for determining whether a second condition is met, that is, the playback of the advertising video has been interrupted unintentionally by the user, when a first condition regarding the playback of the advertising video is not met, and an award means for awarding a first reward to the user when the first condition is met, and when the first condition is not met and the second condition is met, the award means awards a second reward to the user that is equal to or different from the first reward.

[0019] In addition, an information processing device according to a thirteenth aspect of the present invention comprises a display means for displaying an advertising video for playback to a user within a game, a determination means for determining whether a predetermined condition is met when the playback time of the advertising video does not exceed a predetermined time, and an award means for awarding a first reward to the user when the playback time of the advertising video exceeds the predetermined time, wherein the award means awards a second reward equal to or different from the first reward to the user when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is met.

[0020] In addition, an information processing device according to a fourteenth aspect of the present invention comprises a display means for displaying an advertising video for playback to a user within a game, a determination means for determining whether a second condition is met, whereby playback of the advertising video has been interrupted unintentionally by the user, when a first condition regarding playback of the advertising video is not met, and an award means for awarding a first reward to the user when the first condition is met, and when the first condition is not met and the second condition is met, the award means awards a second reward to the user that is equal to or different from the first reward.

[0021] In addition, a system according to a fifteenth aspect of the present invention comprises a display means for displaying an advertising video for playback to a user within a game, a determination means for determining whether a predetermined condition is met if the playback time of the advertising video does not exceed a predetermined time, and an award means for awarding a first reward to the user if the playback time of the advertising video exceeds the predetermined time, wherein the award means awards a second reward equal to or different from the first reward to the user if the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is met.

[0022] In addition, a system according to a sixteenth aspect of the present invention comprises a display means for displaying an advertising video for playback to a user within a game; a determination means for determining whether a second condition, that is, the playback of the advertising video has been interrupted unintentionally by the user, is satisfied when a first condition regarding the playback of the advertising video is not satisfied; and an award means for awarding a first reward to the user when the first condition is satisfied, wherein the award means awards a second reward equal to or different from the first reward to the user when the first condition is not satisfied and the second condition is satisfied. [Effects of the Invention]

[0023] According to the program, information processing device, and system of the present invention, it is possible to reduce user dissatisfaction with advertising videos. [Brief explanation of the drawings]

[0024] [Figure 1] 1 is a block diagram showing an example of the overall configuration of a system according to a first embodiment of the present invention. [Figure 2] FIG. 2 is a diagram illustrating an example of a hardware configuration of a server device. [Figure 3] FIG. 2 is a diagram illustrating an example of a hardware configuration of a terminal device. [Figure 4] FIG. 2 is a block diagram illustrating an example of a functional configuration of a server device. [Figure 5] FIG. 10 is a diagram showing an example of playback interruption due to a first cause. [Figure 6] FIG. 10 is a diagram showing an example of playback interruption due to a second cause. [Figure 7] 5 is a flowchart showing an example of the flow of processing performed by each functional unit in FIG. 4. [Figure 8] FIG. 10 is a diagram showing an example of a screen on which an advertising video is displayed. [Figure 9] FIG. 10 is a diagram showing an example of a screen relating to the awarding of rewards. [Figure 10] FIG. 10 is a diagram showing an example of an advertisement skip suggestion screen according to a modified example. DETAILED DESCRIPTION OF THE INVENTION

[0025] Hereinafter, an embodiment of the present invention (hereinafter referred to as "the present embodiment") will be described with reference to the accompanying drawings. To facilitate understanding of the description, the same components and steps in each drawing will be denoted by the same reference numerals as much as possible, and duplicated descriptions will be omitted.

[0026] ===First Embodiment=== First, the first embodiment will be described.

[0027] <Overall structure> FIG. 1 is a block diagram showing an example of the overall configuration of a system 1 according to a first embodiment of the present invention.

[0028] 1, the system 1 includes a server device 10 and one or more terminal devices 12. The server device 10 and the terminal devices 12 are communicatively connected via a communication network NT such as an intranet, the Internet, or a telephone line.

[0029] The server device 10 is an information processing device that provides the game execution results obtained by executing the game program 14, or the game program 14 itself, to users (players) of the terminal devices 12 via the communication network NT.

[0030] Each terminal device 12 is an information processing device owned by each user, and is an information processing device that provides a game to each user by installing and executing a game program 14 received from the server device 10. These terminal devices 12 include various devices such as video game machines, arcade game machines, mobile phones, smartphones, tablets, and personal computers.

[0031] <Hardware configuration> FIG. 2 is a diagram illustrating an example of a hardware configuration of the server device 10. As shown in FIG.

[0032] 2, the server device 10 includes a control device 20, a communication device 26, and a storage device 28. The control device 20 is mainly configured to include a CPU (Central Processing Unit) 22 and a memory 24.

[0033] The control device 20 functions as various functional means by the CPU 22 executing predetermined programs stored in the memory 24 or the storage device 28. The details of these functional means will be described later.

[0034] The communication device 26 is configured with a communication interface for communicating with an external device, etc. The communication device 26 transmits and receives various information to and from the terminal device 12, for example.

[0035] The storage device 28 is configured with a hard disk, etc. The storage device 28 stores various programs and information necessary for executing processes in the control device 20, including the game program 14, as well as information on the results of the processes.

[0036] The server device 10 can be realized using an information processing device such as a dedicated or general-purpose server computer. The server device 10 may be configured from a single information processing device or from multiple information processing devices distributed over a communication network NT. FIG. 2 shows only a portion of the main hardware configuration of the server device 10, and the server device 10 may also have other components that are generally included in a server. The hardware configuration of the multiple terminal devices 12 may also have the same configuration as the server device 10, except for including, for example, an operating means, a display device, and an audio input / output device.

[0037] FIG. 3 is a diagram showing an example of the hardware configuration of a smartphone as the terminal device 12 shown in FIG.

[0038] As shown in FIG. 3, the terminal device 12 includes a main control unit 30, a touch panel (touch screen) 32, a camera (in-camera / out-camera) 34, a mobile communication unit 36, a wireless LAN communication unit 38, a memory unit 40, a speaker 42, and a microphone 44.

[0039] The main control unit 30 is configured to include a CPU, memory, etc. Connected to the main control unit 30 are a touch panel 32 as a display input device, a camera 34, a mobile communication unit 36, a wireless LAN communication unit 38, a storage unit 40, a speaker 42, and a microphone 44. The main control unit 30 has the function of controlling these connection destinations.

[0040] The touch panel 32 has both a display function and an input function, and is composed of a display 32A that performs the display function and a touch sensor 32B that performs the input function. In this embodiment, the display 32A can display game images including operation input images such as button images, cross key images, and joystick images. The touch sensor 32B can detect the user's input position on the game image.

[0041] The camera 34 has a function of taking still images and / or moving images and storing them in the storage unit 40.

[0042] The mobile communication unit 36 ​​has a function of connecting to a mobile communication network via an antenna 36A and communicating with other communication devices connected to the mobile communication network.

[0043] The wireless LAN communication unit 38 has a function of connecting to the communication network NT via an antenna 38A and communicating with other devices such as the server device 10 connected to the communication network NT.

[0044] The storage unit 40 stores various programs and data, such as the game program 14 and play data indicating the progress of the game and user information of the game program 14. The play data may be stored in the server device 10.

[0045] The speaker 42 has a function of outputting game sounds and the like.

[0046] <Game Overview> The game according to this embodiment includes lottery games, quests, and missions that allow users to acquire content (e.g., characters and various items). The lottery games may be called gacha, lotteries, summons, etc. The quests may be called battle games, dungeons, explorations, missions, etc.

[0047] The lottery game according to this embodiment is a game in which a user acquires one or more characters randomly selected from a group of characters that are the subject of a lottery, in response to an instruction (request) from the user to play the lottery game. This lottery is executed based on the consumption of items owned by the user. Examples of these items include paid items (paid stones, paid tickets, etc.) and non-paid items (free stones, free tickets, game coins, etc.). Paid items are items that are granted to users based on payment by money, prepaid card, credit card, etc. Furthermore, non-paid items have the same value as paid items and are granted to users free of charge within the game.

[0048] Furthermore, a quest according to this embodiment is a game in which a team consisting of one or more characters owned by a user is pitted against an enemy character based on an instruction (request) from the user to execute the quest. This quest is executed based on the consumption of stamina associated with the user. Stamina is recovered by using a stamina recovery item or after a predetermined time (e.g., three minutes) has passed. When a user clears a quest, the user can earn a clear reward. Examples of clear rewards include non-chargeable items (e.g., free stones), enemy characters that appear in the quest, and experience points for increasing the player rank.

[0049] Furthermore, missions according to this embodiment are tasks assigned to users by game operators, and users can earn rewards based on their accomplishment of the missions. Examples of missions include viewing (viewing) advertisements for various products and services, completing specific quests, achieving a predetermined player rank, logging in a predetermined number of times, and achieving a predetermined total value of consumed stamina. Examples of rewards include content that can be used in the game and coupons (barcodes, gift codes, etc.) that can be used at stores, etc. Examples of this content include characters, non-paid items, material items for strengthening (evolving) characters, stamina recovery items, items that can be used in quests (continue items, etc.), and one-time free tickets for lottery games. This content may also be content that can be used in other games. The rewards that users earn may be determined randomly according to a predetermined probability.

[0050] <Function means> FIG. 4 is a block diagram showing an example of the functional configuration of the server device 10. As shown in FIG.

[0051] 4, the server device 10 has, as its functional configuration, a storage means 50, a display means 52, a receiving means 54, a first determination means 56, a second determination means 58, and an awarding means 60. The storage means 50 is realized by one or more storage devices 28. The functional means other than the storage means 50 are realized by the control device 20 executing a game program 14 stored in the storage device 28 or the like.

[0052] The storage means 50 is a functional means for storing user information 50A, character information 50B, advertisement information 50C, and the like.

[0053] The user information 50A is stored for each user (player) in association with the user ID of the user. The user information 50A includes, for example, the user's name, age, owned character information, and owned item information. The owned character information includes the character ID and ability parameters of each character owned by the user (owned character). The ability parameters include, for example, the character's level, hit points, attack power, defense power, etc. The character's level increases when the character acquires character experience points by combining with material items, etc. As the character's level increases, the hit points, attack power, defense power, etc. also increase. The owned item information includes the number of various items owned by the user, such as paid stones, paid tickets, free stones, free tickets, and material items.

[0054] Character information 50B is stored for each character in association with the character ID of that character. This character information 50B includes, for example, the character's name, image (design), rarity, initial values ​​of ability parameters (e.g., hit points, attack power, defense power, etc. at level 1) and maximum values ​​(e.g., hit points, attack power, defense power, etc. at level 100), skills, etc. The rarity may be any number ranging from 1 to 6. This number may be expressed as the number of stars, for example. Characters with high rarity are set with ability parameters and skills that are advantageous for playing the game (e.g., quests and missions).

[0055] The advertisement information 50C is stored for each advertisement in association with the advertisement ID of the advertisement. This advertisement information 50C includes, for example, the name of the advertiser, the name of the product being advertised, advertisement data, reward information, the number of times of display, etc. The advertisement data is a video of the advertisement to be displayed as an advertisement. In this embodiment, the video to be displayed as an advertisement is referred to as an "advertising video." The advertisement video is a video of a predetermined length. The advertisement video is, for example, 30 seconds long. The advertisement video includes, for example, character strings such as the product name, product overview, product image, and the name of the company selling the product. Note that the product includes a service. The reward information is information regarding a reward provided to a user based on the display of the advertisement. The number of times of display includes the number of times (total number) the advertisement has been displayed on each user's terminal device 12.

[0056] The display means 52 is a functional means for displaying a game screen, advertisements, etc. on the touch panel 32 of the terminal device 12. In this embodiment, the display means 52 displays, within the game, an advertisement video that is different from the game for playback.

[0057] The display means 52 may also display an end button for ending the advertisement video together with the advertisement video. The end button can end (skip) the display of the displayed advertisement video. The display means 52 may also display the elapsed time and remaining time of the advertisement, questions about the advertisement (including, for example, answer options), etc. together with the advertisement video.

[0058] The receiving means 54 is a functional means for receiving input instructions from a user. In the present embodiment, the receiving means 54 receives operation input by the user. An example of the operation is a touch operation on the touch panel 32. For example, the receiving means 54 receives an operation instruction for pressing the end button of the advertising video displayed by the display means 52.

[0059] The first determination means 56 determines whether a first condition regarding the playback of the advertising video is satisfied. In this embodiment, the first determination means 56 performs a determination process regarding the playback time of the displayed advertising video. The playback time is measured after the advertising video is played. The playback time advances when the advertising video is played without being stopped. In other words, the playback time does not advance when the advertising video is displayed but the video is stopped by the user, or when the video is stopped and does not progress due to unstable communication, etc.

[0060] Then, the first determination means 56 determines whether the playback time of the advertising video has exceeded a predetermined time T1. The predetermined time T1 is set to, for example, a time equal to or less than the time from the start to the end of the advertising video (total time). In this embodiment, a case where the predetermined time T1 is set to a time shorter than the total time of the advertising video will be described as an example. For example, if the advertising video is 30 seconds in total, the predetermined time T1 is set to 20 seconds. Note that the predetermined time T1 may also be set to a time equal to the total time of the advertising video (for example, 30 seconds).

[0061] The first determination means 56 determines whether the playback time of the advertising video has exceeded a predetermined time T1 after the advertising video has been displayed by the display means 52. That is, the first determination means 56 determines that the first condition is met when the playback time of the advertising video has exceeded the predetermined time T1. When the playback time of the advertising video has exceeded the predetermined time T1, it is assumed that the advertising video has been displayed from the beginning to the predetermined time T1, and that the user has recognized the content of the advertising video.

[0062] The first determination means 56 outputs the determination result to the second determination means 58 and the assignment means 60 .

[0063] The second determination means 58 is a determination means that determines whether or not a predetermined condition is satisfied when the first determination means 56 determines that the playback time of the advertising video has not exceeded the predetermined time T1. That is, the second determination means 58 determines whether or not a predetermined condition is satisfied when the playback time of the advertising video has not exceeded the predetermined time T1 and has been interrupted. The predetermined condition is a second condition different from the first condition, and is a condition other than a condition related to the playback time of the advertising video. Specifically, the predetermined condition is a condition related to a factor that caused the playback time of the advertising video to not exceed the predetermined time T1. In this embodiment, the predetermined condition includes an interruption of playback of the advertising video unintentionally by the user. In this embodiment, the factors that caused the playback time of the advertising video to not exceed the predetermined time T1 are referred to as a "first factor" and a "second factor." Furthermore, in this embodiment, playback interruption refers to the interruption (stopping) of playback of the advertising video. Note that playback interruption includes a case where playback of the advertising video is stopped (display is not terminated) and a case where playback of the advertising video is stopped and display is terminated at the same time. Playback time is stopped when playback is interrupted.

[0064] The first cause corresponds to the case where the user interrupts the playback of the advertising video. In other words, if the user intentionally interrupts the playback of the advertising video, the cause of the playback interruption is the first cause. Specifically, the first cause is closing the game (app), restarting the game (app), turning off communication, restarting the device, pressing the end button, etc. In other words, the first cause corresponds to the case where the playback of the advertising video is intentionally interrupted by a user operation.

[0065] FIG. 5 is a diagram showing an example of playback interruption due to a first cause. FIG. 5 shows an example of a case where playback interruption occurs due to a first cause before the playback time of the advertising video reaches a predetermined time T1. For example, after the start of the advertising video, the user ends the game by operating the terminal device 12 while the advertising video is being played back at time T2, which is before the predetermined time T1. As a result, playback of the advertising video is intentionally interrupted at time T2 by the user. Note that in the example of FIG. 5, since the game itself ends at time T2, playback of the advertising video is stopped and display of the advertising video is terminated.

[0066] The second cause is a cause other than the first cause. In other words, if the playback of the advertising video is interrupted without the user's intention, the cause of the playback interruption is the second cause. Specifically, the second cause is a communication outage due to a communication failure, unstable communication (slow speed), long loading times, etc. In other words, if the playback of the advertising video is interrupted without the user's operation, it is considered to be the second cause.

[0067] FIG. 6 is a diagram showing an example of playback interruption due to a second factor. FIG. 6 shows an example of a case where playback interruption occurs due to a second factor before the playback time of the advertising video reaches a predetermined time T1. For example, after the start of the advertising video, at time T3 before the predetermined time T1, communication becomes unstable (e.g., out of range), and playback of the advertising video is stopped. As a result, playback of the advertising video is interrupted at time T3 unintentionally by the user. Note that in the example of FIG. 6, if playback of the advertising video is stopped at time T3 and the communication instability is not resolved thereafter and playback remains stopped, the user may end the display of the advertisement by, for example, operating an end button.

[0068] Then, when the playback time of the advertising video does not exceed the predetermined time T1 and the playback is interrupted, the second determination means 58 determines whether the playback interruption is due to the first cause or the second cause. That is, the second determination means 58 determines that the first cause is the cause when the user intentionally interrupts the playback of the advertising video, and determines that the second cause is the cause when the playback of the advertising video is interrupted unintentionally by the user.

[0069] The second determination means 58 may determine whether the playback interruption is due to the first or second cause by any method, and various methods may be applied. For example, the second determination means 58 may acquire location information of the terminal device 12 that displayed the advertising video, and determine that the second cause is the cause if the location information indicates that a communication failure or unstable communication may occur. The second determination means 58 may also use time information to determine that the second cause is the cause if there is a history of a communication failure or unstable communication occurring at that time. The second determination means 58 may also acquire an operation history from the terminal device 12, and determine that the first cause is the cause if there is a history of the user performing an operation that causes a playback interruption, such as ending a game. The second determination means 58 may also assume that the playback interruption is due to some kind of failure and determine that the second cause is the cause if playback interruptions occur a predetermined number of times or more on multiple terminal devices 12 in the same time period or in a specific area.

[0070] If the second determination means 58 determines that the cause of the playback interruption is the second cause, it determines that the predetermined condition is satisfied. Note that if the second determination means 58 determines that the cause of the playback interruption is the first cause, it determines that the predetermined condition is not satisfied.

[0071] In this way, when the first condition regarding the playback of the advertising video is not satisfied, the second determination means 58 determines whether or not a predetermined condition as a second condition, which is that the playback of the advertising video has been interrupted unintentionally by the user, is satisfied. Then, the second determination means 58 outputs the determination result to the assignment means 60.

[0072] The granting means 60 is a functional means for granting a reward to a user. In this embodiment, the granting means 60 grants content that can be used in a game to a user based on the display of an advertisement. For example, the granting means 60 adds content or the like as a reward to the owned character information or owned item information of the user information 50A.

[0073] Specifically, the granting means 60 grants the first reward to the user when the first determination means 56 determines that the playback time of the advertising video has exceeded the predetermined time T1. That is, the granting means 60 grants the first reward to the user when the first condition is satisfied. The granting means 60 grants the first reward to the user when it is assumed that the user has confirmed (viewed) the content of the advertising video up to the predetermined time T1.

[0074] Furthermore, even if the first determination means 56 does not determine that the playback time of the advertising video has exceeded the predetermined time T1, the granting means 60 grants the second reward to the user based on the determination result of the second determination means 58. Specifically, the granting means 60 grants the second reward to the user when the playback time of the advertising video has not exceeded the predetermined time T1 and predetermined conditions are satisfied. In other words, the granting means 60 grants the second reward to the user when the first condition has not been satisfied and the second condition has been satisfied.

[0075] Specifically, the granting means 60 grants the second reward if a predetermined condition is met, even if the advertising video has not been played for the predetermined time T1. That is, the granting means 60 grants the second reward to the user if it is determined that the playback time of the advertising video has not exceeded the predetermined time T1 and that the interruption of playback of the advertising video was due to a second cause. In this way, even if the advertising video has not been played for the predetermined time T1, a reward is granted to the user if the reason the advertising video has not been played for the predetermined time T1 is not due to the user's intentional actions.

[0076] Furthermore, even if the advertising video is not played for the predetermined time T1, the granting means 60 will not grant the second reward if the predetermined condition is not met. That is, the granting means 60 will not grant the second reward to the user if the playback time of the advertising video does not exceed the predetermined time T1 and it is determined that the interruption of playback of the advertising video was due to the first cause. In this way, if the advertising video is not played for the predetermined time T1 and the reason why the advertising video was not played for the predetermined time T1 (the reason for the interruption of playback) was due to the user's intentional actions, the second reward will not be granted to the user.

[0077] As described above, the granting means 60 grants a reward (first reward or second reward) to the user when it is determined that the playback time of the advertising video has exceeded the predetermined time T1, or when the playback time of the advertising video has not exceeded the predetermined time T1 and predetermined conditions are satisfied. The reward content for the first reward and the second reward is, for example, the same. In other words, the same reward is granted in each pattern.

[0078] The first reward and the second reward may be different depending on the pattern. For example, the first reward may be given when it is determined that the playback time of the advertising video has exceeded a predetermined time T1, and the second reward may be given when the playback time of the advertising video has not exceeded the predetermined time T1 and predetermined conditions are met. The preferential treatment may be, for example, a larger amount of content (reward) or a higher quality of content (reward).

[0079] Furthermore, when the reward is awarded by the awarding means 60, it is preferable that a notification is given to the user. The notification preferably includes a notice that a reward will be awarded and the details of the reward. The notification may be given before or after the reward is awarded.

[0080] <Processing flow> 7 is a flowchart showing an example of the flow of processing performed by each functional unit shown in FIG. 4 in the system 1 according to this embodiment. The processing of the following steps is started, for example, when an input operation to view an advertisement is performed from the mission menu screen. The order and content of the following steps can be changed as appropriate.

[0081] (Step SP10) The display means 52 displays the advertising video on the touch panel 32. For example, the display means 52 refers to the advertising information 50C, selects one advertisement, and displays the advertising video of the selected advertisement. For example, an advertisement with a low number of display times (performance) in the advertising information 50C is selected. Playback of the advertising video starts when the display means 52 displays it.

[0082] Fig. 8 is a diagram showing an example of a screen 61 displaying an advertisement video. As shown in Fig. 8, the advertisement video is displayed in an area 62 of the screen 61. The playback time of the advertisement video is displayed in an area 63, and an end button is displayed in an area 64.

[0083] Returning to FIG. 7, the process proceeds to step SP11.

[0084] (Step SP11) The first determination means 56 determines whether the playback time of the advertising video has exceeded a predetermined time T1. If the playback time of the advertising video has exceeded the predetermined time T1, the process proceeds to step SP13. If the playback time of the advertising video has not exceeded the predetermined time T1, the process proceeds to step SP12.

[0085] (Step SP12) The second determination means 58 determines whether a predetermined condition is satisfied. Specifically, it determines whether the cause of the interruption of the advertising video before the playback time exceeds the predetermined time T1 is the first cause or the second cause. If the cause is the first cause, the second determination means 58 determines that the predetermined condition is not satisfied, and the process proceeds to step SP14. If the cause is the second cause, the second determination means 58 determines that the predetermined condition is satisfied, and the process proceeds to step SP15.

[0086] (Step SP13) The granting means 60 grants the first reward to the user, and the process then proceeds to step SP16.

[0087] (Step SP14) The granting means 60 does not grant the second reward to the user, and the process then ends.

[0088] (Step SP15) The granting means 60 grants the second reward to the user, and the process then proceeds to step SP16.

[0089] (Step SP16) The display means 52 displays on the touch panel 32 a reward screen showing the reward given to the user.

[0090] Fig. 9 is a diagram showing an example of a screen 70 relating to the granting of a reward. As shown in Fig. 9, an area 71 of the screen 70 displays a message that a reward has been granted to the user. An area 72 displays the details of the granted reward, and an area 73 displays a completion button. The example in Fig. 9 shows a case where character B with four stars (rarity) has been granted as a result of watching an advertisement.

[0091] Then, the series of processes shown in FIG. 7 ends.

[0092] As described above, a reward is given to the user. Meanwhile, a reward may be paid to the company providing the game by the company providing the advertised product. For example, a reward may be paid by the company providing the advertised product when the entire advertising video has been played (when the playback time has reached the total time). Note that, similar to the reward given to the user, a reward may be paid by the company providing the advertised product when the playback time of the advertising video has reached a predetermined time T1.

[0093] <Effects> As described above, the program of this embodiment causes a computer (server device 10) to function as a display means 52 that displays an advertising video for playback to a user within a game, a second judgment means 58 that judges whether a predetermined condition is met if the playback time of the advertising video does not exceed a predetermined time T1, and an awarding means 60 that awards a first reward to the user if the playback time of the advertising video exceeds the predetermined time T1, and the awarding means 60 awards a second reward that is equal to or different from the first reward to the user if the playback time of the advertising video does not exceed the predetermined time T1 and the predetermined condition is met.

[0094] According to this configuration, even if the playback time of the advertisement video does not exceed the predetermined time T1, a reward is given to the user if the predetermined condition is met. Therefore, a relief measure can be taken when the advertisement video cannot be played until the predetermined time T1, and user dissatisfaction with the advertisement video can be alleviated.

[0095] In this embodiment, the predetermined condition is a condition other than the condition related to the playback time of the advertising video.

[0096] According to this configuration, if the playback time of the advertising video does not exceed the specified time T1, relief measures can be taken based on specified conditions other than those related to the playback time of the advertising video, thereby reducing user dissatisfaction with the advertising video.

[0097] In this embodiment, the predetermined condition also includes a situation in which the playback of the advertising video is interrupted unintentionally by the user.

[0098] According to this configuration, if the playback of the advertising video is interrupted unintentionally by the user, a relief measure can be taken, thereby reducing the user's dissatisfaction with the advertising video.

[0099] In addition, in this embodiment, when the playback time of the advertising video does not exceed the predetermined time T1 and playback is interrupted, the second determination means 58 determines whether the playback interruption is due to a first factor, which is an interruption caused by the user interrupting playback of the advertising video, or a second factor, which is a factor other than the first factor.

[0100] According to this configuration, if the playback interruption is the first cause (interruption due to the user pausing playback of the advertising video), the provision of rewards is limited. Therefore, it is possible to limit the provision of rewards to users who intentionally cause communication errors, for example.

[0101] In addition, in this embodiment, the second determination means 58 determines that the first factor is caused when the user intentionally interrupts the playback of the advertising video, and determines that the second factor is caused when the playback of the advertising video is interrupted unintentionally by the user.

[0102] According to this configuration, it is possible to limit the reward given to users who intentionally interrupt the playback of the advertising video, and to provide a reward to users who unintentionally interrupt the playback of the advertising video, thereby reducing the dissatisfaction of users who unintentionally interrupt the playback of the advertising video.

[0103] In addition, in this embodiment, the granting means 60 does not grant the second reward to the user if it is determined that the playback time of the advertising video did not exceed the predetermined time T1 and the playback interruption was due to the first cause, and grants the second reward to the user if it is determined that the playback time of the advertising video did not exceed the predetermined time T1 and the playback interruption was due to the second cause.

[0104] According to this configuration, a reward can be given to the user of the second cause, thereby reducing the user's dissatisfaction.

[0105] In this embodiment, the first remuneration is more favorable than the second remuneration.

[0106] According to this configuration, when it is assumed that the user has viewed the advertisement video more, it is possible to give a more favorable reward.

[0107] In addition, the program of this embodiment causes a computer to function as a display means 52 that displays an advertising video for playback to the user within the game, a second determination means 58 that determines whether a second condition, that is, the playback of the advertising video has been interrupted unintentionally by the user, is satisfied when a first condition regarding the playback of the advertising video is not satisfied, and an awarding means 60 that awards a first reward to the user when the first condition is satisfied, and when the first condition is not satisfied and the second condition is satisfied, the awarding means 60 awards a second reward to the user that is equal to or different from the first reward.

[0108] According to this configuration, even if the first condition is not met, a reward is given to the user if the second condition is met, which makes it possible to take remedial measures when the first condition is not met, thereby reducing user dissatisfaction with the advertising video.

[0109] === Second Embodiment === Next, a second embodiment will be described.

[0110] The second embodiment will be described in a case where the determination process by the second determination means 58 is different from that in the first embodiment. Note that a description of the same points as in the first embodiment will be omitted. Also, the second embodiment can be combined with the first embodiment.

[0111] In this embodiment, the second determination means 58 determines whether or not a predetermined condition is satisfied when the first determination means 56 determines that the playback time of the advertising video has not exceeded the predetermined time T1. Specifically, the second determination means 58 determines whether or not a predetermined condition is satisfied by referring to the determination results of the first determination means 56 within a predetermined period in the past. That is, the second determination means 58 refers to the determination results of the first determination means 56 for each of the multiple advertising videos displayed within the predetermined period in the past. The predetermined period in the past is, for example, the period from the time when the first determination means 56 determined that the playback time of the advertising video did not exceed the predetermined time T1 to the predetermined period in the past. For example, the predetermined period is one week.

[0112] The second determination means 58 determines whether the number of times the playback time of the advertising video does not exceed the predetermined time T1 within a predetermined period of time has reached a predetermined value (e.g., 10 times). If the number of times within the predetermined period of time has not reached the predetermined value, the second determination means 58 determines that the predetermined condition is met. In other words, if the number of times within the predetermined period of time has not reached the predetermined value, it is presumed that the multiple past playback interruptions were not intentionally caused by the user (corresponding to the second factor), and it is determined that the predetermined condition is met. Furthermore, if the number of times within the predetermined period of time has reached the predetermined value, it is presumed that the multiple past playback interruptions were intentionally caused by the user (corresponding to the first factor), and it is determined that the predetermined condition is not met.

[0113] The second determination means 58 outputs the determination result to the assignment means 60 .

[0114] The granting means 60 grants the second reward if a predetermined condition is met, even if the advertising video has not been played for the predetermined time T1. That is, the granting means 60 grants the second reward to the user if the playback time of the advertising video has not exceeded the predetermined time T1 and it is determined that the interruption of playback of the advertising video was due to the second cause. Furthermore, the granting means 60 does not grant the second reward if a predetermined condition is not met, even if the advertising video has not been played for the predetermined time T1. That is, the granting means 60 does not grant the second reward to the user if the playback time of the advertising video has not exceeded the predetermined time T1 and it is determined that the interruption of playback of the advertising video was due to the first cause.

[0115] The granting means 60 may also have a penalty function (sanction function). Specifically, the granting means 60 may set a penalty when the second determination means 58 determines that a predetermined condition is not met. The penalty setting is a setting related to a restriction on the granting of a reward to a user. Specifically, when the granting means 60 determines that a predetermined condition is not met, the granting means 60 does not grant the first reward to the user for a predetermined period (penalty period) thereafter, even if the playback time of the advertising video exceeds a predetermined time T1. The predetermined period is, for example, 10 days. In other words, when the predetermined condition is not met and it is assumed that the user has intentionally interrupted playback (first cause), a penalty is set for the predetermined period. Note that the second reward may not be granted to the user for the predetermined period.

[0116] When a penalty is set for a user, it is preferable that the user be notified of the setting contents.

[0117] <Effects> As described above, in this embodiment, the second judgment means 58 judges that the specified condition is met if the number of times the playback time of the advertising video does not exceed the specified time T1 within a specified period of time does not reach a specified value, and judges that the specified condition is not met if the number of times the playback time of the advertising video does not exceed the specified time T1 within a specified period of time reaches a specified value.

[0118] According to this configuration, if the number of times that the playback time of the advertising video does not exceed the predetermined time T1 within a predetermined period reaches a predetermined value, it is assumed that the multiple playback interruptions are likely to be intentional by the user, and the provision of a reward can be limited. Also, if the number of times that the playback time of the advertising video does not exceed the predetermined time T1 within a predetermined period does not reach a predetermined value, it is assumed that the multiple playback interruptions are unlikely to be intentional by the user, and a reward can be provided, thereby reducing user dissatisfaction.

[0119] Furthermore, in this embodiment, if the second determination means 58 determines that the specified condition is not met, the granting means 60 will not grant the first reward to the user for a specified period thereafter, even if the playback time of the advertising video exceeds the specified time T1.

[0120] According to this configuration, if it is assumed that the interruption of playback is highly likely to be intentional on the part of the user, it is possible to limit the provision of rewards to the user for a period thereafter.

[0121] ===Third Embodiment=== Next, a third embodiment will be described.

[0122] The second embodiment will explain a case where the determination process by the second determination means 58 is different from that in the first embodiment. Note that a description of the same points as in the first and second embodiments will be omitted. Also, the third embodiment can be combined with the first and second embodiments.

[0123] In this embodiment, when the first determination means 56 determines that the playback time of the advertising video has not exceeded the predetermined time T1, the second determination means 58 determines whether or not a predetermined condition is satisfied. Specifically, the second determination means 58 acquires information indicating the playback status of the advertising video during a period from the time when the display of the advertising video ended until a predetermined time (e.g., 3 seconds) before that. That is, information indicating the playback status of the advertising video displayed on the terminal device 12 is acquired. The information indicating the playback status is information indicating changes in the playback screen of the advertising video during that period. Specifically, the information indicating the playback status is time-series data of the screen of the displayed advertising video. For example, the information indicating the playback status is multiple frames of the displayed advertising video. That is, the information indicating the playback status is information indicating whether the video was being played normally during a predetermined period before the display of the advertising video ended. For example, the second determination means 58 acquires information indicating the playback status from the terminal device 12 or the like that displayed the advertising video.

[0124] Then, the second determination means 58 determines that the first factor is the cause if it can be determined from the acquired information indicating the playback status of the advertising video that the advertising video is being played back normally. For example, if multiple frames (display images) displayed during a predetermined period before the display of the advertising video ends have changed, it is determined that playback is being performed normally. In this case, since the advertising video ended while it was being played back normally, it is considered that the user intentionally interrupted the playback of the advertising video, and this is determined to be the first factor. In other words, the second determination means 58 determines that the predetermined condition is not met.

[0125] Furthermore, the second determination means 58 determines that the second cause is the cause if it can be determined from the acquired information indicating the playback status of the advertising video that the advertising video is not being played back normally. For example, if the multiple frames (display images) displayed during a predetermined period before the end of the advertising video display do not change, it is determined that playback is not being played back normally due to a communication failure or the like. For example, if there is no change between the display image at the time the advertising video display ends (just before the end) and the display image a predetermined time (e.g., 3 seconds) before the time the advertising video display ends, it is determined that playback is not being played back normally due to a malfunction such as a communication failure. In this case, the advertising video is terminated when the advertising video is not being played back normally, and it is considered that the playback of the advertising video was interrupted unintentionally by the user, and this is determined to be the second cause. In other words, the second determination means 58 determines that the predetermined condition is met.

[0126] The second determination means 58 outputs the determination result to the assignment means 60 .

[0127] The granting means 60 grants the second reward if the predetermined condition is satisfied even if the advertising video has not been played until the predetermined time T1. Also, the granting means 60 does not grant the second reward if the predetermined condition is not satisfied even if the advertising video has not been played until the predetermined time T1.

[0128] <Effects> As described above, in this embodiment, the second determination means 58 acquires information indicating the playback status of the advertising video during the period from the time when the display of the advertising video ends to a predetermined time before that, and determines that the first factor has occurred if the advertising video is being played normally, and determines that the second factor has occurred if the advertising video is not being played normally.

[0129] According to this configuration, it is possible to determine whether the advertising video was being played normally or not based on the playback status of the advertising video, thereby making it possible to effectively determine the first factor and the second factor.

[0130] In this embodiment, the information indicating the playback status is information indicating a change in the playback screen of the advertising video during the period.

[0131] According to this configuration, by using information indicating changes in the playback screen of the advertising video, it is possible to effectively grasp the playback status of the advertising video.

[0132] <Modification> The present invention is not limited to the above-described specific examples. In other words, designs that are appropriately modified by a person skilled in the art from the above-described specific examples are also included within the scope of the present invention as long as they include the features of the present invention. Furthermore, the elements of the above-described embodiments and the modifications described below can be combined to the extent technically possible, and such combinations are also included within the scope of the present invention as long as they include the features of the present invention.

[0133] Furthermore, in the first embodiment and the like, the system 1 includes the server device 10 and the terminal device 12. However, the configuration of the system 1 is not limited to the above. For example, the system 1 may include the server device 10, the terminal device 12, and an advertisement server. The system 1 may include other servers, etc., instead of or in addition to the advertisement server. The advertisement server is a server for advertisements, and may include, for example, advertisement information 50C and be capable of outputting advertisement videos to the terminal device 12. The advertisement server may also have some of the functions of the functional configuration of the server device 10, such as the first determination means 56. That is, each of the functional components of the server device 10 shown in FIG. 4 may be distributed among the devices included in the system 1. The combination of each function and the device on which the function is provided can be set as appropriate and is not limited. The functional configuration of the server device 10 shown in FIG. 4 may be provided in a device other than the server device 10.

[0134] In the first embodiment and the like, the display means 52 has been described as an example of displaying an advertising video for playback. The display means 52 may play the advertising video, or the display means 52 may display the advertising video for playback, and the playback may be performed by an advertising server.

[0135] In addition, in the first embodiment and the like, a case where the first reward when it is determined that the playback time of the advertising video has exceeded the predetermined time T1 is given a higher priority than the second reward when the playback time of the advertising video has not exceeded the predetermined time T1 and predetermined conditions have been satisfied has been taken as an example, but this is not limited to the above. For example, the second reward when it is determined that the playback time of the advertising video has not exceeded the predetermined time T1 and predetermined conditions have been satisfied may be given a higher priority than the first reward when it is determined that the playback time of the advertising video has exceeded the predetermined time T1.

[0136] In addition, in the first embodiment and the like, a case where the predetermined time T1 is shorter than the total time has been exemplified, and a case where a reward is awarded when it is determined that the playback time of the advertising video has exceeded the predetermined time T1 has been described. The awarding means 60 may award a reward to the user when it is determined that the playback time of the advertising video has exceeded the predetermined time T1 (shorter than the total time) or when it is determined that the playback time of the advertising video has reached the total time. In this case, the reward content may be the same or different for each pattern. For example, the reward when it is determined that the playback time of the advertising video has reached the total time (longer than the predetermined time T1) may be more generous than the reward when it is determined that the playback time of the advertising video has exceeded the predetermined time T1 (shorter than the total time). In other words, the longer the advertising video is played, the more generous the reward may be.

[0137] Furthermore, in the first embodiment and the like, the first determination means 56 determines whether the first condition is satisfied when the playback time of the advertising video exceeds a predetermined time T1, but the content of the first condition is not limited to the above. The first condition can be set appropriately as long as it is a condition related to the playback of the advertising video. For example, the first condition may be that the playback of the advertising video has progressed to a predetermined point, using flag information indicating whether the playback of the advertising video has progressed to a predetermined point. The predetermined point may be set in the middle of the advertising video or at the end. The flag information may be determined by the server device 10 or obtained from another device such as an advertising server.

[0138] The display means 52 may also display, together with the advertising video, a transition button that transitions to a screen for purchasing or downloading the advertised product. When the user transitions to a screen using the transition button, a reward may be given to the user. For example, this reward may be more favorable than other rewards (e.g., a reward when it is determined that the playback time of the advertising video has exceeded a predetermined time T1, or a reward when the playback time of the advertising video has not exceeded the predetermined time T1 and predetermined conditions are met). Note that this reward may be the same as the other rewards.

[0139] The display means 52 may also display that a reward will be earned when the advertising video progresses to the predetermined time T1. The display means 52 may also display the remaining time until the predetermined time T1.

[0140] In addition, in the first embodiment and the like, a case where content is given as a reward has been described as a preferential treatment, but a coupon (usable at a store, etc.) may also be given as a preferential treatment. For example, when a coupon is given as a preferential treatment, the discount amount (discount rate) of the coupon, or the quality (value) or number of the exchanged product may be increased.

[0141] Furthermore, the amount of content or coupons to be awarded may be determined by lottery probability, and the amount of content or coupons awarded may be determined by lottery probability. When preferential rewards are offered, lottery probability may be set so that more content or coupons are likely to be awarded.

[0142] Furthermore, the type of content or coupon to be awarded may be determined by lottery probability, and the content or coupon of the type selected by lottery may be awarded. In addition, when preferential rewards are given, the lottery probability may be set so that high-quality content or coupons are more likely to be awarded.

[0143] Furthermore, the second embodiment and the like have described a penalty function in the granting means 60. The penalty function can also be applied to the first and third embodiments. In the above example, if it is determined that a predetermined condition is not met, a reward is not granted to the user for a predetermined period of time thereafter, even if the playback time of the advertising video exceeds a predetermined time T1. The penalty function is not limited to not granting a reward. For example, the quantity or quality of the reward granted may be reduced for a predetermined period of time.

[0144] In addition, in the third embodiment and the like, the information indicating the playback status of the advertising video is, for example, a case where multiple frames (display images) of the displayed advertising video are used. The information indicating the playback status of the advertising video may be other than the above. For example, information indicating whether the display of the advertising video has stopped (whether it was being played normally) or information indicating the communication status (whether it is normal or not) may be used.

[0145] Furthermore, if an advertising video fails to be played for the entire duration or for a predetermined time T1, the user may retry playing the advertising video again to receive a reward. In such a case, the user must watch the advertising video again from the beginning. An advertising video may be equipped with an ad skip function. In this case, the display means 52 records the start time when the advertising video is displayed on the touch panel 32 or the like. That is, the start time is recorded when the advertising video starts to be played. Note that if a reward is awarded to the user for playing the advertising video, the start time is erased. That is, if a reward is not awarded for viewing the advertising video, such as if there is a problem with the advertising video playback, the start time information is maintained. Then, when the advertising video is displayed next time or later, if the start time of the previous advertising video display has been recorded (if the previous playback failed), the display means 52 displays an ad skip suggestion screen 80 before playing the advertising video. FIG. 10 is a diagram showing an example of the ad skip suggestion screen 80. As shown in area 81 of FIG. 10 , it is displayed that the previous advertisement video has not been successfully played and that a reward can be earned by skipping the advertisement video. In the example of FIG. 10 , the remaining number of times the advertisement skip function can be used is also displayed. Then, a No Skip button is displayed in area 82, and a button for skipping the advertisement video and obtaining a reward is displayed in area 83. By pressing the button in area 83, the user can receive a reward without playing the advertisement video. For example, when a reward is awarded using the advertisement skip function, the start time is erased. Note that the reward earned by watching the advertisement video normally and the reward earned using the advertisement skip function may be the same or different. For example, it is preferable that the reward earned by watching the advertisement video normally is more favorable than the reward earned using the advertisement skip function. Even in this case, the user can receive a reward without watching an advertisement, thereby reducing dissatisfaction. In addition, if a predetermined time has passed or a predetermined time has passed after the start time has been recorded, the recorded start time may be erased and the advertisement skip function may become unavailable. In addition, after the start time is recorded, if the advertising video is retried and started before a predetermined time has elapsed (if the advertising video is retried immediately), the advertising video may be played as usual without transitioning to the advertising skip suggestion screen 80. It is also possible to combine this with the first embodiment, etc. For example, the start time may be recorded in accordance with the start of the advertising video, and if the second determination means 58 does not satisfy a predetermined condition (first factor) and a reward is not awarded, the start time may be erased. In other words, if a reward is not awarded due to the first factor, the ad skip function may not be available for the next advertising video. Furthermore, during the penalty period in the second embodiment, the start time associated with the start of the advertisement video may not be recorded, i.e., during the penalty period, the advertisement skip function may not be available. [Explanation of symbols]

[0146] 10: Server device (computer) 14: Game Program (Program) 52:Display means 58:Second judgment means (judgment means) 60: Means of granting T1: Predetermined time

Claims

1. Computer, a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining, when the playback time of the advertising video does not exceed a predetermined time, whether or not a predetermined condition regarding the cause of the playback time of the advertising video not exceeding the predetermined time is satisfied; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; It functions as the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; program.

2. Computer, a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a predetermined condition is satisfied when the playback time of the advertising video does not exceed a predetermined time; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; It functions as the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; The predetermined condition includes that the playback of the advertising video is interrupted unintentionally by the user. program.

3. Computer, a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a predetermined condition is satisfied when the playback time of the advertising video does not exceed a predetermined time; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; It functions as the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; When the playback time of the advertising video does not exceed the predetermined time and playback is interrupted, the determination means determines whether the playback interruption is due to a first cause, which is an interruption caused by the user interrupting playback of the advertising video, or a second cause, which is a cause other than the first cause. program.

4. The determination means determines that the first cause is caused when the user intentionally interrupts the playback of the advertising video, and determines that the second cause is caused when the user does not intentionally interrupt the playback of the advertising video. The program according to claim 3.

5. The granting means does not grant the second reward to the user when the playback time of the advertising video does not exceed the predetermined time and it is determined that the playback interruption is due to the first cause, and grants the second reward to the user when the playback time of the advertising video does not exceed the predetermined time and it is determined that the playback interruption is due to the second cause. The program according to claim 3.

6. The determination means acquires information indicating the playback status of the advertising video during a period from the time when the display of the advertising video has ended until a predetermined time before that, and determines that the first cause has occurred if the playback of the advertising video is being performed normally, and determines that the second cause has occurred if the playback of the advertising video is not being performed normally. The program according to claim 5.

7. the information indicating the playback status is information indicating a change in the playback screen of the advertising video during the period; The program according to claim 6.

8. Computer, a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a second condition, which is that the playback of the advertising video has been interrupted unintentionally by the user, is satisfied when a first condition regarding the playback of the advertising video is not satisfied; an awarding means for awarding a first reward to the user when the first condition is satisfied; It functions as the granting means grants the user a second reward that is equal to or different from the first reward when the first condition is not satisfied and the second condition is satisfied; program.

9. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining, when the playback time of the advertising video does not exceed a predetermined time, whether or not a predetermined condition related to the cause of the playback time of the advertising video not exceeding the predetermined time is satisfied; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; Information processing device.

10. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a predetermined condition is satisfied when the playback time of the advertising video does not exceed a predetermined time; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; The predetermined condition includes that the playback of the advertising video is interrupted unintentionally by the user. Information processing device.

11. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a predetermined condition is satisfied when the playback time of the advertising video does not exceed a predetermined time; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; When the playback time of the advertising video does not exceed the predetermined time and playback is interrupted, the determination means determines whether the playback interruption is due to a first cause, which is an interruption caused by the user interrupting playback of the advertising video, or a second cause, which is a cause other than the first cause. Information processing device.

12. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a second condition, which is that the playback of the advertising video has been interrupted unintentionally by the user, is satisfied when a first condition regarding the playback of the advertising video is not satisfied; a granting means for granting a first reward to the user when the first condition is satisfied; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the first condition is not satisfied and the second condition is satisfied; Information processing device.

13. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining, when the playback time of the advertising video does not exceed a predetermined time, whether or not a predetermined condition related to the cause of the playback time of the advertising video not exceeding the predetermined time is satisfied; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; system.

14. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a predetermined condition is satisfied when the playback time of the advertising video does not exceed a predetermined time; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; The predetermined condition includes that the playback of the advertising video is interrupted unintentionally by the user. system.

15. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a predetermined condition is satisfied when the playback time of the advertising video does not exceed a predetermined time; a rewarding means for rewarding the user with a first reward when the playback time of the advertising video exceeds the predetermined time; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the playback time of the advertising video does not exceed the predetermined time and the predetermined condition is satisfied; When the playback time of the advertising video does not exceed the predetermined time and playback is interrupted, the determination means determines whether the playback interruption is due to a first cause, which is an interruption caused by the user interrupting playback of the advertising video, or a second cause, which is a cause other than the first cause. system.

16. a display means for displaying an advertisement video for playback to a user within the game; a determination means for determining whether a second condition, which is that the playback of the advertising video has been interrupted unintentionally by the user, is satisfied when a first condition regarding the playback of the advertising video is not satisfied; a granting means for granting a first reward to the user when the first condition is satisfied; Equipped with the granting means grants the user a second reward that is equal to or different from the first reward when the first condition is not satisfied and the second condition is satisfied; system.

Images