Method, computer device, and computer program for providing commerce services based on relationships within a community

Abstract

A method for providing a commerce service provides a commerce service through a commerce platform built on a community platform, and includes the steps of setting a commerce relationship for application to commerce using a relationship set in a community, managing products registered on the commerce platform based on the commerce relationship, and providing an interface for trading the products using a chat function provided in the community.

Description

[Technical Field]

[0001] The following description relates to technology for providing a customer to customer (C2C) commerce platform. [Background technology]

[0002] Community services such as social networking services (SNS) and messengers support the formation of relationships between users and interactions through posts.

[0003] Community services provide information to users in a variety of contexts, such as updates on user relationships, updates on posts, content recommendations, and many other information items.

[0004] For example, Korean Patent Registration No. 10-1754373 (registered June 29, 2017) discloses a technology for managing posts using SNS. Summary of the Invention [Problem to be solved by the invention]

[0005] We provide a commerce platform that enables transactions based on trust within the community.

[0006] Use the degree of relationships within the community to filter products on the commerce platform.

[0007] A list of tradable products is displayed on the commerce platform, along with related information for each product.

[0008] A list of friends with whom transactions can be made is displayed on the commerce platform, and the commerce status of each friend is also displayed.

[0009] To manage the degree of intimacy of relationships between users based on transaction history in a commerce platform. [Means for solving the problem]

[0010] A commerce service method executed on a computer device, the computer device including at least one processor configured to execute computer-readable instructions contained in a memory, the commerce service method providing a commerce service through a commerce platform built on a community platform, the commerce service method including the steps of: setting, by the at least one processor, commerce relationships to be applied to commerce using relationships set in a community; managing, by the at least one processor, products registered on the commerce platform based on the commerce relationships; and providing, by the at least one processor, an interface for trading the products using a chat function provided in the community.

[0011] According to one aspect, the setting step may set first-degree friends who are friends with the user in the community and second-degree friends who are friends with the first-degree friends as the commerce relationships.

[0012] According to another aspect, the setting may include setting the commerce relationship in a friend unit or a degree unit according to a user's setting in the relationship set in the community.

[0013] According to another aspect, the managing step may include providing a list of friends with whom the commerce relationship is established, and providing a list of products registered by the friends with whom the commerce relationship is established.

[0014] According to another aspect, providing the friend list may include displaying commerce status information indicating a recent product registration status for each friend included in the friend list.

[0015] According to another aspect, providing the product list may include displaying, for each product included in the product list, relationship information between the product and a friend who has registered the corresponding product.

[0016] According to another aspect, providing the product list may include filtering the products in the product list using a relationship degree unit or a product transaction type.

[0017] According to another aspect, the commerce service method may further include determining, by the at least one processor, a relationship intimacy of the commerce relationship based on a transaction history including at least one of a number of transactions on the commerce platform, a time of a recent transaction, and evaluation information on the transaction.

[0018] According to another aspect, the managing step may include providing a list of products registered by the commerce-related friends, filtering the product list based on a relationship degree or a product transaction type, and displaying the filtered product list in order based on the relationship closeness.

[0019] According to another aspect, the managing step may include providing a product list registered by the commerce-related friends, and managing products selected from the product list as recommended products that are displayed to others through at least one channel.

[0020] According to another aspect, the commerce service method may further include a step of transmitting information about the introduced product through a chat screen with the other person by selecting the introduced product from the product list by the at least one processor.

[0021] According to yet another aspect, the commerce service method may further include a step of displaying information about the featured product on the user's personal market screen, which provides the user's product list, by the at least one processor selecting the featured product from the product list.

[0022] A computer program is provided that is recorded on a computer-readable recording medium to cause the computer device to execute the commerce service method.

[0023] A computer device is provided, the computer device including at least one processor configured to execute computer-readable instructions contained in a memory, the at least one processor providing commerce services through a commerce platform built on a community platform, the computer device including a relationship setting unit that sets commerce relationships to be applied to commerce using relationships set in the community, a product management unit that manages products registered on the commerce platform based on the commerce relationships, and a product trading unit that provides an interface for trading the products using a chat function provided in the community. [Effects of the Invention]

[0024] According to an embodiment of the present invention, a commerce platform capable of online market activities can be built on a community platform that provides communication functions based on relationships between users. In this case, since commerce relationships are established based on community relationships, commerce services can be provided that enable transactions based on trust within the community. [Brief explanation of the drawings]

[0025] [Figure 1] FIG. 1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention. [Figure 2] FIG. 1 is a block diagram illustrating an example of a computer device according to an embodiment of the present invention. [Figure 3] FIG. 2 illustrates example components that may be included in a processor of a computing device in accordance with one embodiment of the present invention. [Figure 4] 1 is a flowchart illustrating an example of a commerce service method that can be performed by a computer device in accordance with an embodiment of the present invention. [Figure 5] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 6] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 7] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 8] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 9] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 10] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 11] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 12] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. [Figure 13] FIG. 10 illustrates an example interface screen for a commerce service in accordance with an embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0026] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0027] An embodiment of the present invention relates to a technology for providing a community-specific C2C commerce service.

[0028] Embodiments including those specifically disclosed herein may provide a commerce platform that enables transactions based on trust through relationships within a community, thereby achieving significant advantages in various aspects such as service expansion, efficiency, reliability, and convenience.

[0029] Fig. 1 is a diagram showing an example of a network environment according to an embodiment of the present invention. The network environment in Fig. 1 shows an example including a plurality of electronic devices 110, 120, 130, and 140, a plurality of servers 150 and 160, and a network 170. Fig. 1 is merely an example for explaining the present invention, and the number of electronic devices and servers should not be limited to that shown in Fig. 1.

[0030] The electronic devices 110, 120, 130, and 140 may be fixed or mobile terminals implemented by computer systems. Examples of the electronic devices 110, 120, 130, and 140 include smartphones, mobile phones, navigation systems, personal computers (PCs), laptop PCs, digital broadcasting terminals, personal digital assistants (PDAs), portable multimedia players (PMPs), tablets, game consoles, wearable devices, internet of things (IoT) devices, virtual reality (VR) devices, and augmented reality (AR) devices. While FIG. 1 illustrates a smartphone as an example of the electronic device 110, in embodiments of the present invention, the electronic device 110 may represent one of a variety of physical computer systems capable of communicating with other electronic devices 120, 130, and 140 and / or servers 150 and 160 via a network 170 using a substantially wireless or wired communication method.

[0031] The communication method is not limited, and may include not only communication methods using communication networks (for example, a mobile communication network, a wired Internet, a wireless Internet, and a broadcast network) that can be included in network 170, but also short-range wireless communication between devices. For example, network 170 may include any one or more of networks such as a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), and the Internet. Furthermore, network 170 may include any one or more of network topologies including, but not limited to, a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or hierarchical network, etc.

[0032] Each of the servers 150 and 160 may be realized by one or more computer devices that communicate with the plurality of electronic devices 110, 120, 130, and 140 via the network 170 and provide instructions, code, files, content, services, etc. For example, the server 150 may be a system that provides a first service to the plurality of electronic devices 110, 120, 130, and 140 connected via the network 170, and the server 160 may be a system that provides a second service to the plurality of electronic devices 110, 120, 130, and 140 connected via the network 170. As a more specific example, the server 150 may provide a service (e.g., a community service) targeted by an application, which is a computer program installed and executed on the plurality of electronic devices 110, 120, 130, and 140, as a first service to the plurality of electronic devices 110, 120, 130, and 140 through the application. As another example, the server 160 may provide, as a second service, a service of distributing files for installing and executing the above-mentioned application to the multiple electronic devices 110, 120, 130, and 140.

[0033] 2 is a block diagram showing an example of a computer device according to an embodiment of the present invention. Each of the electronic devices 110, 120, 130, and 140 and each of the servers 150 and 160 described above may be realized by a computer device 200 shown in FIG.

[0034] As shown in FIG. 2 , such a computer device 200 may include a memory 210, a processor 220, a communication interface 230, and an input / output interface 240. The memory 210 is a computer-readable storage medium and may include random access memory (RAM), read-only memory (ROM), and a persistent mass storage device such as a disk drive. The persistent mass storage device such as a ROM or a disk drive may be included in the computer device 200 as a separate persistent storage device distinct from the memory 210. The memory 210 may also store an operating system and at least one program code. Such software components may be loaded into the memory 210 from a computer-readable storage medium separate from the memory 210. Such separate computer-readable storage medium may include a computer-readable storage medium such as a floppy drive, a disk, a tape, a DVD / CD-ROM drive, or a memory card. In another embodiment, the software components may be loaded into the memory 210 through a communication interface 230, which is not a computer-readable storage medium. For example, the software components may be loaded into the memory 210 of the computing device 200 based on a computer program installed by a file received over the network 170 .

[0035] Processor 220 may be configured to process computer program instructions by performing basic arithmetic, logic, and input / output operations. The instructions may be provided to processor 220 by memory 210 or by communication interface 230. For example, processor 220 may be configured to execute instructions received according to program code stored in a storage device such as memory 210.

[0036] The communication interface 230 may provide a function for the computer device 200 to communicate with other devices (e.g., the above-mentioned storage device) via the network 170. For example, requests, instructions, data, files, etc. generated by the processor 220 of the computer device 200 in accordance with program code stored in a storage device such as the memory 210 may be transmitted to other devices via the network 170 under the control of the communication interface 230. Conversely, signals, instructions, data, files, etc. from other devices may be received by the computer device 200 via the communication interface 230 of the computer device 200 via the network 170. The signals, instructions, data, etc. received via the communication interface 230 may be transmitted to the processor 220 or the memory 210, and files, etc. may be recorded on a storage medium (e.g., the above-mentioned permanent storage device) that the computer device 200 may further include.

[0037] The input / output interface 240 may be a means for interfacing with the input / output device 250. For example, the input device may include a device such as a microphone, keyboard, or mouse, and the output device may include a device such as a display or speaker. As another example, the input / output interface 240 may be a means for interfacing with a device that integrates input and output functions into one, such as a touch screen. The input / output device 250 may be configured as a single device together with the computer device 200.

[0038] Also, in other embodiments, computing device 200 may include fewer or more components than those shown in Figure 2. However, most prior art components need not be explicitly shown in the figures. For example, computing device 200 may be implemented to include at least some of the input / output devices 250 described above, and may further include other components such as a transceiver, a database, etc.

[0039] Specific embodiments of a method and system for providing commerce services based on relationships within a community are described below.

[0040] The present embodiment relates to a technology for providing a C2C commerce service specialized for a community.

[0041] In this specification, the term "community" may refer to a comprehensive online communication platform such as messengers, social networking services, etc. However, it is not limited to this and can be expanded to any space where users can communicate with each other based on their relationships through various communication functions such as chat, contributions, posts, direct messages, and comments.

[0042] FIG. 3 is a block diagram illustrating an example of components that may be included in a processor of a computer device in one embodiment of the present invention, and FIG. 4 is a flowchart illustrating an example of a method that may be executed by a computer device in one embodiment of the present invention.

[0043] A computer-implemented commerce service system may be configured in the computer device 200 according to this embodiment. For example, the commerce service system may be implemented as an independently operating program, or may be implemented as an in-app program for a specific application so as to be operable on the specific application.

[0044] Based on instructions provided by applications installed on computer device 200, the commerce service system implemented on computer device 200 may perform the commerce service method illustrated in FIG.

[0045] To execute the commerce service method according to Fig. 4, the processor 220 of the computer device 200 may include, as components, a relationship setting unit 310, a product management unit 320, and a product trading unit 330, as shown in Fig. 3. Depending on the embodiment, the components of the processor 220 may be selectively included or excluded from the processor 220. Also, depending on the embodiment, the components of the processor 220 may be separated or combined to express the functions of the processor 220.

[0046] Such processor 220 and components of processor 220 may control computer device 200 to execute steps S410 to S430 included in the commerce service method of Fig. 4. For example, processor 220 and components of processor 220 may be implemented to execute instructions from operating system code and at least one program code contained in memory 210.

[0047] Here, the components of processor 220 may represent different functions of processor 220 that are executed by processor 220 in accordance with instructions provided by program code recorded on computer device 200 (e.g., instructions provided by an application implemented on computer device 200). For example, relationship setting unit 310 may be used as a functional representation of processor 220 that controls computer device 200 in accordance with the above-described instructions so that computer device 200 sets relationships for application in commerce.

[0048] The processor 220 may read necessary instructions from the memory 210, which has loaded therein instructions related to the control of the computer device 200. In this case, the read instructions may include instructions for controlling the processor 220 to execute steps S410 to S430, which will be described below.

[0049] Referring to FIG. 4, in step S410, the relationship setting unit 310 may set a relationship (hereinafter referred to as a "commerce relationship") to be applied to commerce within the community using a relationship set between users in the community. The relationship setting unit 310 may set a commerce relationship corresponding to the user's market activity range. For example, the relationship setting unit 310 may set a first-degree friend, which is a friend relationship between the user and the user, and a second-degree friend, which is a friend relationship between the user's first-degree friend, as a commerce relationship with the user in the community. Furthermore, the relationship setting unit 310 may add a third-degree or higher-degree relationship, which is a friend relationship between the user's second-degree friend, as a commerce relationship. As another example, the relationship setting unit 310 may set a commerce relationship according to a user's setting. The relationship setting unit 310 may set a commerce relationship by friend unit or degree unit selected by the user from the user's community relationships. For example, a user may set at least one of their market activities, including their sales history and purchase history, to be made public only to first-degree friends or specific friends among first-degree friends. Depending on the embodiment, targets to be excluded from the commerce relationship, i.e., targets for which the user's market activities are hidden, may be set on a friend-by-friend or degree-by-degree basis. In this way, the scope of a user's market activities may be set in a form of partial disclosure, or, depending on the user's settings, may be set in a form of full disclosure on the community. In this case, when full disclosure is made, the user's anonymity may be guaranteed.

[0050] Furthermore, the relationship setting unit 310 may manage the relationship intimacy for friends who have a commerce relationship with the user (hereinafter referred to as "commerce friends") based on the transaction history on the commerce platform. In this case, the relationship intimacy means the degree of the relationship between the user and the commerce friends, and may be used to determine the ranking of friends and products within the commerce platform. For example, the relationship intimacy may be determined in proportion to the transaction history, including the number of transactions indicating how many or how frequently transactions have been made, the most recent transaction time indicating how recently a transaction has been made, and evaluation information indicating how many positive reviews have been received regarding the transaction.

[0051] In step S420, the product management unit 320 may manage products on the commerce platform within the community based on the commerce relationships. Each product registered on the commerce platform may be managed in association with user information that registered the corresponding product, and the commerce relationship may be confirmed from the user information. The commerce relationship of the user may be applied to all of the user's products at once, or, in some embodiments, the commerce relationship may be set on a product-by-product basis. In other words, the disclosure and trading scope of each product may be set individually during the product registration process. In this case, the product management unit 320 may filter products on the commerce platform using the commerce relationships. For example, the product management unit 320 may select and display products of commerce friends from among the products registered on the commerce platform. For another example, the product management unit 320 may support product filtering based on a transaction type or order number from among the products of commerce friends. The transaction type may be classified into a transaction for selling a product and a transaction for purchasing a product. Furthermore, the product management unit 320 may manage a product selected by the user from among the products of the commerce friends as an introduced product that is displayed to others through at least one route.

[0052] The product management unit 320 may perform monitoring for product inspection and sanctions. For example, the product management unit 320 may monitor keywords entered during the product registration process and apply a sanction of prohibiting registration if predetermined prohibited words are entered. For another example, the product management unit 320 may apply predetermined sanctions based on warnings against products registered on the commerce platform or user accounts. If the number of accumulated warnings against a user account exceeds a certain number, the product management unit 320 may suspend the market activities of the account or send a warning notice. If such sanctions are repeated a certain number of times, the product management unit 320 may permanently suspend the market activities of the account. If the number of accumulated warnings against a product exceeds a certain number, the product management unit 320 may delete posts for the product or set the product to an untradable state. If such sanctions are repeated a certain number of times against the same user account, the product management unit 320 may permanently suspend the market activities of the account.

[0053] The product management unit 320 may provide a rating function for users of the commerce platform, and the rating function may include user ratings and system ratings. User ratings are ratings from other users, allowing mutual ratings between sellers and buyers. The user rating function is provided regardless of the completion of a transaction, but rating information as a transaction completion review may be distinguished based on transaction authentication, etc. In addition, system ratings may be based on the number of products registered in the commerce platform, the ratio of registered products to completed products, transaction satisfaction based on user ratings, the accumulated number of warnings, the accumulated number of sanctions, etc.

[0054] In step S430, the commodity trading unit 330 may provide an interface for commodity trading using a chat function provided by the community. When a user desires to trade a commodity on the commerce platform, the commodity trading unit 330 may provide a chat screen with the user who registered the commodity as a commodity trading screen. In this case, when the user enters the chat screen for the commodity he or she desires to trade, the commodity trading unit 330 may transmit commodity information registered on the commerce platform so that the commodity information is displayed in the form of a message on the chat screen. In addition, the commodity trading unit 330 may use the chat function of the community as an interface for introducing a commerce friend's commodity to others.

[0055] The commodity trading unit 330 may provide anonymous trading as well as acquaintance trading according to the set scope of the commerce relationship. If the commerce relationship is set to a partially public type, a one-to-one chat room in a community may be provided as an interface for acquaintance trading. In this case, the profile in the chat room may be a personal profile set in the community. On the other hand, if the commerce relationship is set to a fully public type, an open chat room, which allows chatting without going through the process of adding friends using a phone number or ID, may be provided as an interface for commodity trading, thereby ensuring anonymity. In such an open chat room for anonymous trading, an anonymized profile may be applied instead of a personal profile.

[0056] 5 to 13 are diagrams showing examples of interface screens for commerce services in one embodiment of the present invention.

[0057] FIG. 5 shows an example of a commerce main screen 500.

[0058] Various interface screens related to the community, such as the community home screen, an interface screen containing a list of services that can be provided by the community, and the home screens of other services linked to the community (e.g., wallets, games, etc.), provide a menu for proceeding to the commerce main screen 500.

[0059] As shown in FIG. 5, the commerce main screen 500 may include a friend list 510 with which the user has a commerce relationship, and a product list 520 with which the commerce-related friends have registered.

[0060] The friend list 510 is a list of friends with whom transactions are possible, and may consist of first-degree friends, or first-degree and second-degree friends, depending on user settings. In some embodiments, the friend list 510 may further include third-degree or higher-degree friends. As one example, the processor 220 may sort and display the friend list 510 in the order of names registered in the profile. As another example, the processor 220 may sort and display the friend list 510 in the order of relationship intimacy, for example, in descending order of relationship intimacy. As another example, the processor 220 may sort and display the friend list 510 in the order of most recently registered products on the commerce platform.

[0061] The processor 220 may display commerce status information 511 for each friend included in the friend list 510 using individual display elements. As an example, the commerce status information 511 may include status information on recently registered items for sale or purchase. For example, for friends who have registered items for sale or purchase over the past day, the commerce status information 511 may be displayed in a manner that highlights the profile of the friend. The commerce status information 511 may be displayed differently for friends who have registered items for sale and friends who have registered items for purchase.

[0062] The processor 220 may display the product list 520 in the order in which the products were registered on the commerce platform. For each product included in the product list 520, the processor 220 may display relationship information 521 between the person who registered the product and the user. That is, the processor 220 may display the degree in the community between the commerce friend who registered the product and the user using the relationship information 521. Furthermore, for a product registered by a commerce friend of second degree or higher, the processor 220 may additionally display relationship similarity information 522 with the user. The relationship similarity information 522 indicates the number of common connections between the user's connections (i.e., community friends) and the connections of the commerce friends, and may be defined, for example, as the number of overlapping friends between the commerce friend's community friend list and the user's community friend list.

[0063] The processor 220 may provide at least one of a search function and a filter function for the product list 520. The commerce main screen 500 may include a search menu 501 for entering a search term to search for a product. In particular, the commerce main screen 500 may include a transaction type filter 502 for filtering products by transaction type and an order filter 503 for filtering products by order. In addition to the transaction type filter 502 and the order filter 503, the filter list for filtering products may additionally include filters using product category, region, price, etc.

[0064] The transaction type filter 502 may include a "For Sale" filter for viewing only items desired for sale, a "For Buy" filter for viewing only items desired for purchase, etc. The degree filter 503 may include a "1st degree" filter for viewing items from first-degree friends, a "2nd degree" filter for viewing only items from second-degree friends, a "3rd degree" filter for viewing only items from third-degree friends, etc. It may also include an "All" filter that allows anonymous transactions.

[0065] When providing product search results using the search function or product filtering results using the filter function, the processor 220 may display the result list based on the relationship intimacy, for example, in descending order of relationship intimacy.

[0066] The commerce main screen 500 may include a plus menu 505 for invoking major menus associated with commerce services.

[0067] When the Plus menu 505 is selected from the commerce main screen 500, the processor 220 may provide a main menu list 630, as shown in FIG.

[0068] The main menu list 630 may include a "For Sale" menu 631 for registering product information that the user wishes to sell, a "For Buy" menu 632 for registering product information that the user wishes to purchase, and a "Keyword Notification" menu 633 for setting up registration notifications for registered products that correspond to specific keywords.

[0069] When the "For Sale" menu 631 is selected, the processor 220 may provide a product registration screen 640 for registering a product to be sold. In this case, the product registration screen 640 may include an interface for inputting product information such as the product name, product price, product description, related keywords and tags, photos and videos, and an interface for setting the disclosure range for the product.

[0070] When the "Buy" menu 632 is selected, the processor 220 will provide a product registration screen for registering the product desired to be purchased, but the same interface as for the product desired to be sold may be provided for the product desired to be purchased.

[0071] 7, when the “Keyword Notification” menu 633 is selected, the processor 220 may provide a keyword notification setting screen 750. In this case, the keyword notification setting screen 750 may include an interface for registering keywords to receive notifications for registered products, an interface for setting a range of products to be notified in units of orders, and the like.

[0072] When a product corresponding to the notification conditions (keywords and / or product range to be notified) set by the user on the keyword notification setting screen 750 is registered in the commerce platform, the processor 220 may provide a notification for the product. This allows the user to directly access the product details screen for the desired conditions via the notification.

[0073] In addition to keyword notifications, a function may be provided that allows users to register products of interest among products registered on the commerce platform, and related notifications may be provided for the user's list of products of interest. For example, an interface for registering products of interest may be provided on a product list screen or a product detail screen, and notifications related to changes in the status of the products of interest (e.g., when an inquiry is made about a transaction of the product of interest, when a transaction of the product of interest is completed, when price information of the product of interest has changed, etc.) may be provided.

[0074] When a specific product is selected through multiple routes, such as the product list 520 on the commerce main screen 500, product search results, or product filtering results, the processor 220 may provide a product details screen 800 as shown in FIG. 8. On the product details screen 800, the processor 220 may display, along with profile information of the commerce friend who registered the corresponding product, relationship information between the commerce friend and the user (i.e., degree), and, if the commerce friend is a second-degree or higher friend of the user, relationship similarity information with the user, and may display product information registered by the commerce friend, such as the product name, product price, product description, related keywords and tags, photos, and videos.

[0075] The product details screen 800 may include a "Purchase Inquiry" menu 806 for proceeding to the product transaction stage. If the user wishes to make a transaction for a product of a commerce friend, the user may be connected to a chat function provided by the community. When the "Purchase Inquiry" menu 806 is selected, the processor 220 may link a chat function of the community, connect a chat channel between the user and the commerce friend who has registered the corresponding product, and provide a chat screen 900 as a product transaction screen, as shown in FIG. 9 .

[0076] When providing the chat screen 900 for a product transaction, the processor 220 may transmit a product message 960 including part of the product information on the product details screen 800 as product information that the user wishes to trade, and display the message on the corresponding chat screen 900. Furthermore, when providing the chat screen 900, the processor 220 may display a system message on the chat screen 900 indicating that the chat has been received from the commerce platform.

[0077] If a commerce friend wishes to purchase a product, the user can proceed to a chat screen 900 with the commerce friend via the product details screen 800 of the product, and can proactively propose a deal to the commerce friend who wishes to purchase the product.

[0078] Furthermore, as shown in FIG. 10, the product details screen 800 may include an "introduce" menu 807 for introducing the product of a commerce friend to others.

[0079] When the "Refer" menu 807 is selected, the processor 220 may provide a list 1070 of referral methods available in the commerce service. The referral method list 1070 may include a "Refer to a Friend" menu 1071 for directly transmitting and referraling the product information on the product detail screen 800 through a chat channel, and a "Refer to My Market" menu 1072 for referral by posting it on a personal market that collectively displays the user's personal product lists.

[0080] When the "Introduce via chat" menu 1071 is selected, the processor 220 may provide the user with a list of community friends to select a target for introduction, and may use the introduced product information to communicate a product message including part of the product information on the product details screen 800 on a chat screen with the friend selected from the community friends list.

[0081] When the "Introduce My Market" menu 1072 is selected, the processor 220 may register the product information on the product details screen 800 in the introduction product list in the user's personal market.

[0082] FIG. 11 shows an example of a personal market screen 1100.

[0083] The processor 220 may provide a link to a user who uses the commerce service that enables the user to proceed to the personal market screen 1100 through various paths, such as a community profile screen. The processor 220 may allow community friends or commerce friends to access the personal market screen 1100.

[0084] When displaying a user's friend list on a community home screen or the like, the processor 220 may distinguish between commerce friends and other friends included in the friend list. For example, the processor 220 may highlight the profiles of commerce friends on the friend list or display an additional icon indicating that the friend is a commerce friend. From the friend list, the user can proceed to the personal profile screen of the commerce friend. In this case, the personal profile screen may provide a navigation path for proceeding to the personal market screen 1100 of the corresponding friend.

[0085] The personal market screen 1100 may display the profile information of the commerce friend, as well as relationship information (i.e., degree) between the commerce friend and the user, and if the commerce friend is a second-degree or higher friend of the user, relationship similarity information with the user.

[0086] In particular, the personal market screen 1100 is an interface screen that displays product lists registered by commerce friends, and may be composed of a "For Sale" page 1101 that provides a list of products that commerce friends wish to sell, and a "For Buy" page 1102 that provides a list of products that commerce friends wish to purchase. Each of the "For Sale" page 1101 and the "For Buy" page 1102 may be composed of a "Products for Sale" page (or a "Products to Buy" page) 1103 that provides a list of products directly registered by commerce friends, a "Recommended Products" page 1104 that provides a list of recommended products for introducing other people's products, a "Completed Products" page 1105 that provides a list of products for which transactions have been completed, and the like.

[0087] By visiting a commerce friend's personal market screen 1100, a user can view the products that this friend has registered or introduced, and from the personal market screen 1100, the user can proceed to the product details screen 800 to conduct product transactions.

[0088] FIG. 12 shows an example of a My Page screen 1200 of a commerce service.

[0089] The processor 220 may provide a link to a user using the commerce service that allows the user to proceed to the My Page screen 1200 via various routes, such as the commerce main screen 500, the personal market screen 1100, etc.

[0090] The My Page screen 1200 may include a profile including the user's account information, nickname, image, etc., as well as a "Profile Edit" menu 1201 for modifying the user's profile information. The My Page screen 1200 may be configured as a profile screen linked to a community profile. In other words, in the case of a commerce service, the profile used in the community service can be applied as is as the user profile. If necessary, the "Profile Edit" menu 1201 can also be used to modify the profile to a commerce-specific profile that is different from the profile on the community.

[0091] The My Page screen 1200 may include a "Sell" menu 1202 for checking a list of products desired for sale that the user has registered directly, a "Buy" menu 1203 for checking a list of products desired for purchase that the user has registered directly, a "Favorites" menu 1204 for checking a list of favorite products of interest among products of commerce friends, a "Keyword Notification" menu 1205 for setting notification keywords and the range of products to be notified, and a "Friend Management" menu 1206 for setting commerce friends by friend or degree as the range of the user's market activity.

[0092] A user's list of products they wish to sell and purchase may include products from other people that the user wishes to introduce.

[0093] Like the commerce main screen 500, the my page screen 1200 may further include a plus menu 505 for calling up main menus related to commerce services.

[0094] The processor 220 may provide two profile screens as My Page screens according to commerce relationships, namely, an acquaintance transaction profile screen and an anonymous transaction profile screen.

[0095] The My Page screen 1200 is configured as a acquaintance transaction profile screen linked to a community profile. Here, multiple profiles may be provided for each product on the My Page screen 1200. That is, when registering a product, the disclosure scope of the product is set for each product. At this time, menus storing product lists for acquaintance transactions, such as first-degree friends or second-degree friends, may be managed as sublists on different profiles.

[0096] On the other hand, FIG. 13 shows a My Page screen 1300 consisting of an anonymous trading profile screen.

[0097] Referring to FIG. 13, a My Page screen 1300 may display a profile including an anonymous nickname and image, rather than personal information that can identify the user, and may include an "Edit Profile" menu 1301 for modifying the profile within the scope of ensuring anonymity.

[0098] Similarly, the My Page screen 1300 may include a "Sell" menu 1302 for checking a list of products desired for sale that the user has registered directly, a "Buy" menu 1303 for checking a list of products desired for purchase that the user has registered directly, a "Favorites" menu 1304 for checking a list of products of interest that the user has registered as favorites from products of commerce friends, and a "Keyword Notification" menu 1305 for setting notification keywords and the range of products to be notified.

[0099] Among the menus provided on the My Page screen 1200, menus that are not relevant to or unnecessary for anonymous transactions, such as the "Friend Management" menu 1206, are omitted on the My Page screen 1300.

[0100] Like the commerce main screen 500 and the my page screen 1200, the my page screen 1300 may further include a plus menu 505 for calling up a main menu related to commerce services.

[0101] Based on the commerce relationship, the processor 220 may manage the product lists (list of products desired for sale, list of products desired for purchase, list of products of interest) displayed on the My Page screen 1300 as a list separate from the product list displayed on the My Page screen 1200. In other words, if a public disclosure format for anonymous transactions is set during the product registration process, such a product list may be managed as a sub-list of the My Page screen 1300, separate from the My Page screen 1200.

[0102] Not only the product list for transactions with acquaintances and the product list for anonymous transactions, but also the list of products to be sold, the list of products to be purchased, and the list of products of interest may be created and managed as separate lists, and different product lists cannot be shared with each other.

[0103] However, if a user changes the commerce relationship for a product listing, the product listing may be managed as a product listing within the profile of the changed commerce relationship.

[0104] For example, when changing a product list for an acquaintance transaction to an anonymous transaction, the commerce relationship of at least some of the product lists in the desired sales product list or desired purchase product list may be changed from acquaintance transaction to anonymous transaction all at once on the My Page screen 1200. In this case, the product list whose commerce relationship has been changed may be moved to the product list on the My Page screen 1300 as a product list for an anonymous transaction and managed there.

[0105] Therefore, the user can manage various settings and product lists related to the commerce service through the My Page screens 1200 and 1300.

[0106] As described above, according to an embodiment of the present invention, a commerce platform capable of online market activities can be built on a community platform that provides communication functions based on relationships between users. In this case, commerce relationships can be established based on community relationships, and commerce services can be provided that enable transactions based on trust within the community.

[0107] The above-described devices may be implemented using hardware components, software components, and / or a combination of hardware and software components. For example, the devices and components described in the embodiments may be implemented using one or more general-purpose or special-purpose computers, such as a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA), a programmable logic unit (PLU), a microprocessor, or various devices capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the OS. The processing device may also access, record, manipulate, process, and generate data in response to the execution of the software. For ease of understanding, a single processing device may be described. However, those skilled in the art will understand that a processing device may include multiple processing elements and / or multiple types of processing elements. For example, a processing device may include multiple processors or one processor and one controller. Other processing configurations, such as parallel processors, are also possible.

[0108] Software may include computer programs, codes, instructions, or a combination of one or more of these, which may configure a processing device to operate as desired or may independently or collectively instruct the processing device. The software and / or data may be embodied in any type of machine, component, physical device, computer storage medium, or device to be interpreted by the processing device or to provide instructions or data to the processing device. The software may be distributed and stored and executed in a distributed manner on computer systems connected by a network. The software and data may be stored on one or more computer-readable storage media.

[0109] Methods according to embodiments may be implemented in the form of program instructions executable by various computer means and recorded on a computer-readable medium. In this case, the medium may continuously record a computer-executable program or may temporarily record the program for execution or download. The medium may be various recording or storage means in the form of a single piece of hardware or multiple pieces of hardware combined together. It may be a medium directly connected to a computer system or distributed over a network. Examples of media include magnetic media such as hard disks, floppy disks, and magnetic tapes; optical media such as CD-ROMs and DVDs; magneto-optical media such as floptical disks; and media configured to record program instructions, such as ROMs, RAMs, and flash memories. Other examples of media include recording media or storage media managed by app stores that distribute applications, websites that provide and distribute various software, and servers.

[0110] Although the embodiments have been described above based on limited examples and drawings, those skilled in the art will appreciate that various modifications and variations may be made from the above description. For example, the described techniques may be performed in an order different from that described, and / or the described system, structure, device, circuit, or other element may be coupled or combined in a manner different from that described, or may be substituted or replaced by other elements or equivalents, and still achieve suitable results.

[0111] Therefore, different embodiments are within the scope of the appended claims, provided that they are equivalent to the claims.

Claims

1. 1. A commerce services method executed on a computer device, comprising: the computing device includes at least one processor configured to execute computer-readable instructions contained in a memory; The commerce service method includes: A commerce service is provided through a commerce platform built on a community platform, establishing, by the at least one processor, commerce relationships for applying to commerce using relationships established in a community; managing, by the at least one processor, products registered on the commerce platform based on the commerce relationships; and providing an interface for trading the product by using a chat function provided in the community by the at least one processor; Including, The setting step includes: In the community, first-degree friends who are in a friend relationship with the user and second-degree friends who are in a friend relationship with the first-degree friends are set as the commerce relationships. A commerce service method comprising:

2. The setting step includes: In the relationships set in the community, the commerce relationships are set on a friend-by-friend or degree-by-degree basis according to user settings. The commerce service method according to claim 1 .

3. The managing step includes: providing a friend list of said commerce relationships; and providing a list of products registered by the commerce-related friends; The commerce service method of claim 1 , comprising:

4. A commerce service method executed on a computer device, comprising: the computing device includes at least one processor configured to execute computer-readable instructions contained in a memory; The commerce service method includes: A commerce service is provided through a commerce platform built on a community platform, establishing, by the at least one processor, commerce relationships for applying to commerce using relationships established in a community; managing, by the at least one processor, products registered on the commerce platform based on the commerce relationships; and providing an interface for trading the product by using a chat function provided in the community by the at least one processor; Including, The managing step includes: providing a friend list of said commerce relationships; and providing a list of products registered by the commerce-related friends; Including, The step of providing the friend list includes: Displaying commerce status information indicating a recent product registration status for each friend included in the friend list. A commerce service method comprising:

5. A commerce service method executed on a computer device, comprising: the computing device includes at least one processor configured to execute computer-readable instructions contained in a memory; The commerce service method includes: A commerce service is provided through a commerce platform built on a community platform, establishing, by the at least one processor, commerce relationships for applying to commerce using relationships established in a community; managing, by the at least one processor, products registered on the commerce platform based on the commerce relationships; and providing an interface for trading the product by using a chat function provided in the community by the at least one processor; Including, The managing step includes: providing a friend list of said commerce relationships; and providing a list of products registered by the commerce-related friends; Including, The step of providing the product list includes: and displaying, for each product included in the product list, relationship information with friends who have registered the corresponding product. A commerce service method comprising:

6. The step of providing the product list includes: filtering the products from the product list using a relationship degree unit or a product transaction type; The commerce service method of claim 3 , comprising:

7. A commerce service method executed on a computer device, comprising: the computing device includes at least one processor configured to execute computer-readable instructions contained in a memory; The commerce service method includes: A commerce service is provided through a commerce platform built on a community platform, establishing, by the at least one processor, commerce relationships for applying to commerce using relationships established in a community; managing, by the at least one processor, products registered on the commerce platform based on the commerce relationships; and providing an interface for trading the product by using a chat function provided in the community by the at least one processor; Including, The commerce service method includes: determining, by the at least one processor, a relationship affinity of the commerce relationship based on a transaction history including at least one of a number of transactions on the commerce platform, a time of a recent transaction, and evaluation information for the transaction; The commerce service method further includes:

8. The managing step includes: providing a list of products registered by said commerce-related friends; filtering the product list using a relationship degree unit or a product transaction type; and and displaying a list of products corresponding to the filtering result in order based on the degree of relationship intimacy. The commerce service method of claim 7 , comprising:

9. A commerce service method executed on a computer device, comprising: the computing device includes at least one processor configured to execute computer-readable instructions contained in a memory; The commerce service method includes: A commerce service is provided through a commerce platform built on a community platform, establishing, by the at least one processor, commerce relationships for applying to commerce using relationships established in a community; managing, by the at least one processor, products registered on the commerce platform based on the commerce relationships; and providing an interface for trading the product by using a chat function provided in the community by the at least one processor; Including, The managing step includes: providing a list of products registered by said commerce friends; and managing the product selected from the product list as an introduction product that is displayed to others through at least one channel; A commerce service method comprising:

10. The commerce service method includes: transmitting information about the introduced product through a chat screen with the other person by selecting the product from the product list by the at least one processor; The commerce service method of claim 9 further comprising:

11. The commerce service method includes: and displaying information about the featured product on a user's personal market screen that provides the user's product list by being selected from the product list by the at least one processor. The commerce service method of claim 9 further comprising:

12. A computer program recorded on a computer-readable recording medium for causing the computer device to execute the commerce service method according to any one of claims 1 to 11.

13. 1. A computer device comprising: at least one processor configured to execute computer-readable instructions contained in the memory; Including, The at least one processor A commerce service is provided through a commerce platform built on a community platform, a relationship setting unit that sets a commerce relationship to be applied to commerce using the relationship set in the community; a product management unit that manages products registered on the commerce platform based on the commerce relationship; and A commodity trading section that provides an interface for trading the commodity by using a chat function provided in the community. Including, The relationship setting unit In the community, first-degree friends who are in a friend relationship with the user and second-degree friends who are in a friend relationship with the first-degree friends are set as the commerce relationships. A computer device comprising:

14. The relationship setting unit In the relationships set in the community, the commerce relationships are set on a friend-by-friend or degree-by-degree basis according to user settings.

14. The computer device of claim 13.

15. A computer device comprising: at least one processor configured to execute computer-readable instructions contained in the memory; Including, The at least one processor A commerce service is provided through a commerce platform built on a community platform, a relationship setting unit that sets a commerce relationship to be applied to commerce using the relationship set in the community; a product management unit that manages products registered on the commerce platform based on the commerce relationship; and A commodity trading section that provides an interface for trading the commodity by using a chat function provided in the community. Including, The product management department providing a list of commerce-related friends and a list of products registered by the commerce-related friends; displaying commerce status information indicating recent product registration status for each friend included in the friend list; For each product included in the product list, display relationship information with friends who have registered the corresponding product. A computer device comprising:

16. The product management department Providing a list of products registered by said commerce friends; Filtering the product list using a relationship degree unit or a product transaction type.

14. The computer device of claim 13.

17. A computer device comprising: at least one processor configured to execute computer-readable instructions contained in the memory; Including, The at least one processor A commerce service is provided through a commerce platform built on a community platform, a relationship setting unit that sets a commerce relationship to be applied to commerce using the relationship set in the community; a product management unit that manages products registered on the commerce platform based on the commerce relationship; and A commodity trading section that provides an interface for trading the commodity by using a chat function provided in the community. Including, The product management department Providing a list of products registered by said commerce friends; filtering the product list using a relationship degree unit or a product transaction type; The product management department determining a relationship affinity for the commerce relationship based on a transaction history including at least one of a number of transactions on the commerce platform, a time of a recent transaction, and evaluation information for the transaction; Displaying a list of products corresponding to the filtering results in order based on the degree of relationship intimacy. A computer device comprising:

18. A computer device comprising: at least one processor configured to execute computer-readable instructions contained in the memory; Including, The at least one processor A commerce service is provided through a commerce platform built on a community platform, a relationship setting unit that sets a commerce relationship to be applied to commerce using the relationship set in the community; a product management unit that manages products registered on the commerce platform based on the commerce relationship; and A commodity trading section that provides an interface for trading the commodity by using a chat function provided in the community. Including, The product management department Providing a list of products registered by said commerce friends; Manage the products selected from the product list as recommended products that are displayed to others; By selecting from the product list, information about the introduced product is transmitted through a chat screen with the other person, or information about the introduced product is posted on the user's personal market screen that provides the user's product list. A computer device comprising:

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