Platform system and method for marketing support

Abstract

This system provides a platform and method for supporting marketing through purchase promotions to facilitate the conclusion of product sales contracts between selling companies and individual customers. The authenticity verification system server performs authenticity verification on the promotional conditions of the product provided by the selling company and the purchase information data related to the product sales contract provided by the selling company via the individual customer's terminal device. If the purchase information data satisfies the promotional conditions, it sends an instruction to issue a digital bonus corresponding to the product. The digital bonus issuance system server then sends transaction data, including 3D design data of the digital bonus, to the blockchain system platform system based on the digital bonus issuance instruction from the authenticity verification system server. This 3D design is issued as a non-fungible token from the blockchain system platform system to the terminal device.

Description

Technical Field

[0001] The present invention relates to a platform system and method for marketing support that brings about a change in the behavior of individual customers, including promoting the use and sales of products or services for individual customers by utilizing digital bonuses of 3D designs as non-fungible tokens (NFTs).

Background Art

[0002] Conventionally, marketing has been positioned as a comprehensive activity for selling products or services, that is, for creating a market. However, in recent years, a co-creative and sustainable perspective has been incorporated, and marketing is regarded as a process of creating value through products or services, widely spreading that value, fostering relationships with stakeholders, and realizing a richer and more sustainable society (see the website of the Japan Marketing Association, a public interest incorporated foundation).

[0003] Therefore, modern marketing refers to a series of activities for co-creating value with customers through products or services, and aims to build a mechanism that encourages customer participation in the value creation process. As a method for such marketing, with the spread of the Internet and the development of IT technology, the role of digital marketing has been increasing. Digital marketing is a method of building relationships with stakeholders, that is, mainly with customers, by utilizing digital technology to promote understanding of products or services, and is an activity for satisfying customer needs.

[0004] As an example of such digital marketing, Patent Document 1 discloses a method for a business to implement marketing measures based on the wallet information of target users in a continuous transaction scenario with users purchasing artwork. Patent Document 2 discloses a management device for safely providing consumers with the enjoyment expected from NFTs, which have the value of being unique, by offering non-fungible tokens (NFTs) as prizes selected by lottery to consumers who win them. Furthermore, Patent Document 3 discloses a system for managing the transfer of ownership and delivery claims for alcoholic beverages on a barrel-by-barrel basis using NFTs. [Prior art documents] [Patent Documents]

[0005] [Patent Document 1] Patent No. 7239233 [Patent Document 2] Patent No. 7542698 [Patent Document 3] Patent No. 7596577 [Overview of the Initiative] [Problems that the invention aims to solve]

[0006] However, the digital marketing methods or means disclosed in Patent Documents 1 to 3 have presented some difficulties in addressing strategic promotions that aim to efficiently raise awareness of a company's brand and generate long-term sales benefits by increasing the visibility of the products or services themselves offered by the selling company. Therefore, it is desirable that digital marketing also be able to promote the use and sales of such products or services.

[0007] This invention was made to solve these problems, and aims to provide a platform system and method for marketing support that enables not only the acquisition of new customers but also the cultivation of customers who continue to use the product or service, by providing customers with value other than the product or service they purchase in digital marketing, i.e., by providing customer incentives, thereby promoting the use and sales of the product or service. [Means for solving the problem]

[0008] To solve the above problems, in one aspect of the present invention, a platform system is provided to support marketing efforts for the conclusion of sales contracts between sales companies that sell products in the market and individual customers that use or purchase products from sales companies, by promoting the use or purchase of products, and comprises the following components. That is, (1) A counterfeit detection system server that performs authenticity detection processing on purchase information data provided by a terminal device after it has been registered on the terminal device by the individual customer, based on the promotional conditions data of the product provided by the selling company and the proof of purchase issued by the selling company to the individual customer, wherein if the data values ​​constituting the purchase information data satisfy the conditions constituting the promotional conditions data, the counterfeit detection system server transmits an instruction to issue a digital bonus corresponding to the product. and, (2) A digital bonus distribution system server that, based on an instruction to issue a digital bonus received from a genuineness determination system server, sends transaction data including 3D design data of a digital bonus to a blockchain (BC) platform system, wherein the 3D design data is issued as a nonfungible token (NFT) from the blockchain platform system to a terminal device.

[0009] Here, a wallet application is installed on the terminal device to manage digital bonuses as NFTs, and the wallet application handles the input and output management of NFTs that correspond to the blockchain platform system and the game platform / marketplace system.

[0010] Furthermore, the wallet application supports the exchange or sale of digital bonuses as NFTs via the blockchain platform system, based on agreements between individual customers on the game platform / marketplace system.

[0011] Furthermore, the purchase information data consists of the date and time of purchase, quantity, name, and price of the product, as well as the total amount, the name of the selling company's store, and the wallet address of the individual customer's terminal device. The promotional conditions data consists of the promotional period, the quantity, name, and price of the product, as well as the total amount, the name of the selling company's store, and the design ID of the digital bonus. The promotional conditions specify various thresholds, including the store location or number of visits during the promotional period, the total amount spent, the number or quantity of purchases of specific products, or the frequency of purchase opportunities.

[0012] Furthermore, when an individual customer receives a paper receipt for a product sales contract at a retail store of a sales company, the terminal device captures the text and codes on the paper receipt as an image, converts the result into a computer-usable digital character code using optical character recognition, and thereby creates purchase information data.

[0013] Furthermore, the terminal device includes a dedicated application provided by the platform system in an operational state, and provides purchase information data configured by the dedicated application to the authenticity verification system server. In the authenticity verification process of the authenticity verification system server, if the data values ​​constituting the purchase information data satisfy the promotional conditions constituting the promotional conditions data, the digital bonus issued to the terminal device from the blockchain platform system is received by the dedicated application.

[0014] Here, when an individual customer purchases a product from a sales company, and the QR code provided to the individual customer by the sales company, or the QR code attached to the product, is read by a terminal device, the terminal device provides purchase information data to the authenticity verification system server based on the access information to the authenticity verification system server contained in the QR code.

[0015] Furthermore, the purchase information data is structured as a document display format file, and the document display format file contains online purchase information when an individual customer purchases a product in the online shopping of a sales company. Re It is a sheet.

[0016] Furthermore, the purchase of goods by an individual customer from a retailer is replaced by the individual customer, while holding a terminal device, moving to a specific area set by the retailer, and the individual customer's location is determined based on global location information provided by satellite positioning systems.

[0017] Furthermore, the digital bonus item distribution system server transmits the 3D design data of the digital bonus item to a 3D printing service system equipped with a 3D printer, based on the 3D printing request for the digital bonus item received from the terminal device. The 3D printing service system then instructs the delivery of the physical goods manufactured by 3D printing the digital bonus item to the location specified by the individual customer included in the 3D printing request.

[0018] Furthermore, this system includes a user management system server as a component, which manages personal information of individual customers included in the digital bonus item issuance instructions. Based on the personal information and the specified location information included in the 3D printing request for the digital bonus item, the system executes delivery instructions for the physical goods included in the digital bonus item.

[0019] Furthermore, the blockchain platform system is a distribution infrastructure that maintains accurate and complete NFT transaction history based on distributed ledger technology using blockchain. Distributed ledger technology stores transaction history in units called blocks, linking them together as a single chain from the past to the present using cryptographic technology.

[0020] Furthermore, in one aspect of the present invention, a method for providing marketing support for the formation of a sales contract between a sales company that sells goods in the market and an individual customer that uses or purchases goods from the sales company, by promoting the use or purchase of goods, comprises the following components: (1) A step in which a counterfeit detection system server included in the marketing support platform system performs a counterfeit detection process on the purchase information data provided by the terminal device after it has been registered on the terminal device by the individual customer, based on the promotional condition data of the product provided by the selling company and the proof of purchase issued by the selling company to the individual customer, wherein if the purchase information data satisfies the promotional conditions in the counterfeit detection process, an instruction to issue a digital bonus corresponding to the product is sent. and (2) A digital bonus distribution system server included in the marketing support platform system sends transaction data, including 3D design data of a digital bonus, to the blockchain platform system based on an issuance instruction for a digital bonus received from the authenticity verification system server, wherein the 3D design data is issued as a nonfungible token (NFT) from the blockchain platform system to a terminal device.

Advantages of the Invention

[0021] According to the present invention, in digital marketing, based on utilizing the digital bonus of the 3D design as a non-fungible token (NFT), it brings about a change in customer behavior, including promoting the utilization and sales of products or services for individual customers, and enables to reliably provide the enjoyment expected from the digital bonus with the value of uniqueness to the individual customers who receive the digital bonus on a daily basis. It is possible to provide the commercialization of a digital bonus platform as a distribution infrastructure for digital bonuses.

Brief Description of the Drawings

[0022] A detailed understanding of the embodiments disclosed in this specification can be obtained from the following description illustrated in relation to the accompanying drawings.

[0023] [Figure 1] FIG. 1 is a configuration diagram showing the connection form of a marketing support platform system according to an embodiment of the present invention. [Figure 2] FIG. 2 is a configuration diagram showing a basic model of system cooperation involved in the marketing support platform system shown in FIG. 1. [Figure 3] FIG. 3 is a configuration diagram showing the internal configuration of an authenticity determination system server included in the marketing support platform system shown in FIG. 1. [Figure 4] FIG. 4 is a configuration diagram showing the internal configuration of a digital bonus awarding system server included in the marketing support platform system shown in FIG. 1. [Figure 5] FIG. 5 is a configuration diagram showing the internal configuration of a user management system server included in the marketing support platform system shown in FIG. 1. [Figure 6]Figure 6 shows examples of data configurations in the receipt management data storage unit, promotional condition management data storage unit, digital bonus data storage unit, and user management data storage unit, as shown in Figures 3 to 5. [Figure 7A] Figure 7A is a flowchart showing each process before product purchase involving the marketing support platform system shown in Figure 2. [Figure 7B] Figure 7B is a flowchart showing the processes involved in the marketing support platform system shown in Figure 2, after the purchase of a product. [Figure 8A] Figure 8A is a diagram illustrating the various data flows across different systems included in the process shown in Figure 7A. [Figure 8B] Figure 8B is a diagram illustrating the various data flows across different systems included in the process shown in Figure 7B. [Figure 9A] Figure 9A is a flowchart showing each process in the exchange / sale of digital bonus items involved in the marketing support platform system shown in Figure 2. [Figure 9B] Figure 9B is a flowchart showing each process in 3D printing of digital bonus items involved in the marketing support platform system shown in Figure 2. [Figure 10A] Figure 10A is a diagram illustrating the various data flows across different systems included in the process shown in Figure 9A. [Figure 10B] Figure 10B is a diagram illustrating the various data flows across different systems included in the process shown in Figure 9B. [Figure 11] Figure 11 shows example screen configurations of wallet applications that perform operations such as collecting, utilizing, and 3D printing digital bonuses on individual customer devices in each process shown in Figures 7A to 7B. [Modes for carrying out the invention]

[0024] Embodiments of the present invention will be described in detail below with reference to the drawings. In addition, in multiple drawings, the same reference numerals represent the same components, and their descriptions will not be repeated. Furthermore, acronyms such as NFT (Non-Fungible Token) and BC (Blockchain) will be mentioned below, but will not be explained again after their first appearance.

[0025] [Connection methods for marketing support platform systems] Figure 1 shows the connection configuration of a marketing support platform system according to one embodiment of the present invention. Figure 2 shows a basic model of system integration involved in the marketing support platform system shown in Figure 1.

[0026] Here, we envision a scenario where, in the marketplace, a sales company provides products or services to individual customers as goods, an individual customer applies to purchase the goods, and the sales company accepts this application, thus concluding a sales contract. After the individual customer purchases the goods from the sales company's store or shopping site, they apply to receive a digital bonus via their terminal device and receive the requested digital bonus via the internet.

[0027] Generally speaking, "real-world bonuses" refer to goods or novelty items provided as a set with a product by a retailer or manufacturer for the purpose of promoting the sale of a product or service. In contrast, "digital bonuses" are goods or novelty items that replace real-world bonuses, such as goods or novelty items, with collectibles or gadgets that can be collected or manipulated using smartphone applications or similar devices.

[0028] In particular, in this application, "digital bonus" refers to digital goods that provide entertainment value in response to intellectual property (IP), including rights or values ​​such as copyrights, trademarks, and portrait rights, for works or content centered on characters or people, thus embodying the digital transformation (DX) of bonuses. Furthermore, this application assumes that in a license agreement for using IP as a digital bonus, the entity providing the marketing support platform system receives a license for the IP from the IP holder who manages or owns the IP, and pays the IP holder a license fee as a performance-based compensation for using the IP.

[0029] As shown in Figures 1 and 2, the customer's personal terminal device 110 is wirelessly connected via a communication line 100 to the sales company's promotional platform system 120, the marketing support platform system 140, the blockchain platform system 150, and the game platform / marketplace system 160, respectively. Furthermore, the marketing support platform system 140 is wiredly connected to the sales company's promotional platform system 120, the digital bonus creation company's data distribution system 130, the blockchain platform system 150, and the printing company's 3D printing service system 170, respectively.

[0030] Furthermore, the communication line 100 may be, for example, a public network that enables telephone communication and data communication, or it may include a dedicated network that connects only specific systems to enable limited communication. In particular, the terminal device 110 is a smartphone, and its operating system has a wallet application called "Digital Bonus Application" installed for managing digital bonuses as NFTs. This wallet application performs input / output management of NFTs corresponding to the blockchain platform system 150 and the game platform / marketplace system 160.

[0031] In this scenario, when an individual customer enters into a sales contract for goods located within a retail store, the customer's terminal device 110 is enabled to send and receive various transaction data necessary for payment processing in a contactless manner while in close proximity to the store's payment terminal, based on communication functions such as Near Field Communication (NFC) standards. In this case, after the payment for the goods is completed, the individual customer receives a paper receipt issued from the payment terminal via a store staff member. Alternatively, the terminal device 110 receives an electronic receipt issued from the payment terminal via NFC communication. It should be noted that the customer's payment method to the payment terminal is not limited to NFC payment; other payment methods, including cash, credit cards, and code payments, can also be used.

[0032] Furthermore, when an individual customer receives a paper receipt, the terminal device 110 captures the text and one-dimensional / two-dimensional codes (e.g., QR (Quick Response) code (registered trademark), etc.) on the paper receipt as images using an image scanner, digital camera, etc., and then converts the results into computer-usable digital character codes using an Optical Character Recognition (OCR) function to create receipt data.

[0033] Here, we assume the use of receipts as a mechanism for obtaining purchase information, i.e., for providing proof of purchase. However, other methods, such as those shown below, are also possible. (1) Only for individual customers who have purchased specific products pre-set by the selling company, a specific two-dimensional code containing purchase information is issued from the sales promotion platform system 120 to a terminal device 110, thereby enabling the terminal device 110, which reads access information from the two-dimensional code, to send a request for the issuance of a digital bonus to the marketing support platform system 140. (2) Based on global location information (e.g., GPS (Global Positioning System) (registered trademark) information) provided by a satellite positioning system, which is acquired by a location information acquisition function provided in a dedicated application that is a wallet application of the terminal device 110, the marketing support platform system 140 will be able to send a request for digital bonus issuance to the terminal device 110 only to individual customers whose location measurement has revealed that they have moved to a specific area set in advance for sale. (3) When an individual customer purchases a product through online shopping, the sales promotion platform system 120 issues a document display format file (for example, PDF (Portable Document Format) (registered trademark), etc.) as an online receipt containing purchase information to the terminal device 110, thereby enabling the terminal device 110, which has read the document display format file, to send a request for the issuance of a digital bonus to the marketing support platform system 140.

[0034] On the other hand, when an individual customer enters into a sales contract for goods on a shopping site, including a sales company's virtual store, the individual customer's terminal device 110 is enabled to send and receive various transaction data necessary for payment processing via the communication line 100. In this case, the terminal device 110 receives an electronic receipt issued from the sales promotion platform system 120, which is linked to the shopping site, via SMS (short message service) communication or email communication.

[0035] When the wallet application on terminal device 110 is first used, the personal information or attribute data of the individual customer is registered in the wallet. In addition, receipt data created by terminal device 110, or receipt data constituting an electronic receipt received by terminal device 110, is managed in the wallet by the wallet application on terminal device 110. Furthermore, if an individual customer wishes to receive a digital bonus, the receipt data is sent from terminal device 110 to the marketing support platform system 140 based on the receipt destination address indicated by information or codes contained in the receipt data, which is configured as a document display format file (e.g., PDF®).

[0036] Furthermore, the sales company's promotional platform system 120, by linking with a shopping site including a virtual store, receives transaction data for product purchases that correspond to the buying and selling of goods on the shopping site, and sends a receipt to the terminal device 110 of the individual customer who made the purchase. This promotional platform system 120 also sends the setting of conditions for promoting the use or sales of its own products or services, i.e., the setting of promotional conditions, to the authenticity verification system server 210 in the marketing support platform system 140.

[0037] Furthermore, when the data distribution system 130 of the digital bonus creation company receives a request to create a digital bonus from the marketing support platform system 140, it sends the digital bonus design created within the digital bonus creation company with respect to the licensed IP to the marketing support platform system 140.

[0038] Furthermore, the blockchain platform system 150 is a distributed ledger infrastructure that applies blockchain (BC) technology, such as Bitcoin (registered trademark) and Ethereum (registered trademark), and has features such as high availability, high integrity, low transaction costs, and excellent resistance to tampering in data management. Blockchain (BC) distributed ledger technology refers to a technology that attempts to maintain an accurate and complete transaction history based on the management and sharing of the same ledger (database) by each participant (computer) on the network, by linking and storing transaction history from the past to the present in units called blocks using cryptographic technology.

[0039] When the blockchain platform system 150 receives transaction data containing digital bonus data from the digital bonus distribution system server 220 within the marketing support platform system 140, it sequentially stores the transaction records for the digital bonus included in the transaction data into predetermined hash value blocks. Then, depending on the results of subsequent transactions such as exchange or purchase of the digital bonus, it issues (mints) the digital bonus data as an NFT to the wallet application on the terminal device 110 of the individual customer who is the exchange / purchase recipient.

[0040] Furthermore, the game platform / marketplace system 160, while providing services such as game purchase, download, and online play as a game platform, or while providing services such as buying and selling goods as a marketplace, also provides opportunities for collecting, using, and exchanging digital bonuses as NFTs between itself and individual customers' terminal devices 110. This game platform / marketplace system 160 handles the digital bonus data received from individual customers' terminal devices 110 as NFTs and transmits digital bonus transaction data resulting from NFT transactions between multiple customers to the terminal devices 110 of the trading source / trading partners.

[0041] Furthermore, when the printing company's 3D printing service system 170 receives a digital bonus 3D printing request from the marketing support platform system 140, including the digital bonus design and recipient user information, it instructs the printing company to ship the digital bonus physical goods, which have been manufactured and packaged in-house using a 3D printer based on the digital bonus design, to a location specified by the individual customer who made the 3D printing request, via postal mail or courier service, based on the recipient user information.

[0042] Furthermore, the marketing support platform system 140 consists of a counterfeit detection system server 210, a digital bonus distribution system server 220, and a user management system server 230. When the counterfeit detection system server 210 receives receipt data from an individual customer's terminal device 110, it performs a counterfeit detection process on the receipt data based on the promotional conditions data registered from the promotional platform system 120.

[0043] Furthermore, the digital bonus distribution system server 220, based on the "no abnormality" judgment result received from the authenticity determination system server 210, transmits the personal information of individual customers to the user management system server 230, and after performing design ID matching processing related to the digital bonus, sends the corresponding digital bonus data to the blockchain platform system 150.

[0044] [Internal configuration of each server within the marketing support platform system] Figures 3 to 5 show the internal configurations of the authenticity verification system server, the digital bonus item distribution system server, and the user management system server, respectively, which are included in the marketing support platform system shown in Figure 1. Furthermore, Figure 6 shows examples of the data configurations in the receipt management data storage unit, the sales promotion condition management data storage unit, the digital bonus item data storage unit, and the user management data storage unit, respectively, as shown in Figures 3 to 5.

[0045] (Internal configuration of the authenticity verification system server 210) As shown in Figure 3, the authenticity verification system server 210 within the marketing support platform system 140 is configured similarly to a computer intended for general server use, managing sales promotion condition data for sales companies and receipt data for individual customers, and determining whether a product purchase by an individual customer meets the promotion conditions. More specifically, in the authenticity verification system server 210, the control unit 310, main memory unit 312, input unit 314, output unit 316, communication interface unit 318, and auxiliary storage unit 320 are interconnected via the system bus 300 so that they can communicate with each other.

[0046] The auxiliary storage unit 320 contains a receipt management unit 330, a sales promotion conditions management unit 332, a transaction management unit 334, a customer data management unit 336, a counterfeit determination processing unit 338, and a determination result distribution unit 340, respectively. When the programs held in these components are loaded into the main storage unit 312 based on a call instruction from the control unit 310, each application program constructed by this load executes various calculations that handle the processing of various data related to receipt management, sales promotion conditions management, counterfeit determination, and determination result distribution.

[0047] Furthermore, the auxiliary storage unit 320 contains a customer data storage unit 350, a receipt management data storage unit 352, a sales promotion conditions management data storage unit 354, a transaction data storage unit 356, and a program storage unit 358, respectively. When the data and programs stored in these components are loaded into the main storage unit 312 based on a call instruction from the control unit 310, the subsystem constructed by this load is used to process various calculations that manage data and programs in file / database format.

[0048] The control unit 310 functions as a Central Processing Unit (CPU), controlling the operation and performing data calculations for individual system components, and in particular loading data and programs stored in the auxiliary storage unit 320 into the main memory unit 312 to perform various calculations. The main memory unit 312 functions as the main memory, storing various data and programs, as well as computer-executable instructions, input from the input unit 314, communication IF unit 318, and auxiliary storage unit 320, etc., based on instructions from the control unit 310. It also stores the data processed by calculations on these internally and provides it externally via the output unit 316.

[0049] The input unit 314 provides an interface for receiving various commands and data (e.g., data from various masters and tables) input by the system operator. The output unit 316 provides an interface for generating output data for displaying various processed data to the operator, and output data for printing said data. The communication interface unit 318 provides an interface that functions when sending and receiving various data with individual customer terminal equipment 110, sales company promotion platform system 120, digital bonus creation company data distribution system 130, blockchain platform system 150, printing company 3D printing service system 170, and other internal systems and devices.

[0050] Here, the embodiment of the server configuration of the authenticity determination system server 210 is sufficient as long as it functions as a single system configuration. For example, the authenticity determination system server 210 may be located inside a single server computer, or it may be configured by distributing each system component in parallel as multiple sets of units, or it may be configured by combining multiple server computers to share data and programs.

[0051] More specifically, the receipt management unit 330 manages the registration, updating, and deletion of receipt data for individual customers and stores such related information in the receipt management data storage unit 352. The sales promotion conditions management unit 332 manages the registration, updating, and deletion of sales promotion conditions data for sales companies and stores such related information in the sales promotion conditions management data storage unit 354. The transaction management unit 334 manages the execution of a series of indivisible processes necessary for the receipt management or sales promotion conditions management described above and stores the processing results in the transaction data storage unit 356. The customer data management unit 336 manages the personal information of individual customers and the results of the authenticity determination process included in the receipt data and stores such related information in the customer data storage unit 350.

[0052] Furthermore, the authenticity determination processing unit 338 determines whether the individual customer's receipt data meets the target promotional conditions based on the sales company's promotional conditions data, and transmits the determination result to the determination result distribution unit 340. The determination result distribution unit 340 then selects a distribution destination according to the content of the authenticity determination result received from the authenticity determination processing unit 338 and transmits the corresponding determination result to the target distribution destination. In addition, the program storage unit 358 stores programs for executing a series of processes to be executed as a transaction, or other individual processes, and receives calls to these programs from the control unit 310.

[0053] Here, if (1) the result of the authenticity determination is false, that is, (1-1) the receipt data is the same as past information from the same customer, or (1-2) the entire current and past receipt data from the same customer does not meet the target promotional conditions, the authenticity determination system server 210 transmits an abnormality determination result to the terminal device 110. On the other hand, if (2) the result of the authenticity determination is true, that is, (2-1) the receipt data is different from past information from the same customer, and (2-2) the entire current and past receipt data from the same customer meets the target promotional conditions, the authenticity determination system server 210 transmits a normal determination result to the terminal device 110 and the digital bonus granting system server 220, respectively.

[0054] The receipt data is broken down into various data types, such as the wallet address of the terminal device 110, the date and time of purchase of the target product, the name of the target product, the quantity purchased, and the price, as well as the total amount and the name of the selling company's store, as partially shown in Figure 6(a). Similarly, the promotional condition data is broken down into various data types, such as the condition ID, the promotional period, the name of the target product, the quantity purchased, and the price, as well as the total amount, the name of the selling company's store, and the design ID of the target digital bonus, as partially shown in Figure 6(b). Specifically, the promotional conditions specify various thresholds, including the store visited, the number of visits (frequency of visits), the total purchase amount, the number of times a specific product was purchased, the quantity purchased, or the frequency of purchase opportunities within the target period. The wallet address is address information indicating the location of the wallet associated with the resource on the blockchain (BC).

[0055] Furthermore, the following are some possible combinations of items in the receipt data: (1) Combinations of items applicable to retail stores, etc. include company name, store name, total amount, and date. Corresponding promotional conditions include, for example, that purchases of a certain amount or more are made at a specific retail store a certain number of times in a month. (2) Combinations of items that apply to the manufacturer, etc. include address, date, and product name. Corresponding promotional conditions include, for example, the purchase of a specific product at a domestic store in one month. (3) Combinations of items that apply to restaurants, etc. include address, company name, store name, and product name. Corresponding promotional conditions include, for example, the purchase of a specific product at a specific restaurant.

[0056] (Internal configuration of the digital bonus distribution system server 220) As shown in Figure 4, the digital bonus distribution system server 220 within the marketing support platform system 140 is configured similarly to a computer intended for general server use. It manages the digital bonus data held by the marketing support platform management company and sends the digital bonus transaction data to the blockchain platform system 150 based on the judgment results received from the authenticity determination system server 210. More specifically, the digital bonus distribution system server 220 has a control unit 410, a main memory unit 412, an input unit 414, an output unit 416, a communication IF unit 418, and an auxiliary memory unit 420, all of which are connected to each other via the system bus 400. Since these components basically operate in the same way as the components of the authenticity determination system server 210, further details will not be explained.

[0057] The auxiliary storage unit 420 contains a digital bonus management unit 430, a transaction management unit 432, a customer data management unit 434, a digital bonus issuance request processing unit 436, a digital bonus delivery status distribution unit 438, and a digital bonus print request processing unit 440, respectively. When the programs held in these components are loaded into the main storage unit 412 based on a call instruction from the control unit 410, each application program constructed by this load executes various calculations that handle the processing of various data related to the management, retrieval, issuance requests, delivery status distribution, exchange requests, sales requests, and print requests for digital bonuses.

[0058] Furthermore, the auxiliary storage unit 420 contains a digital bonus data storage unit 450, a customer data storage unit 452, a issuance request data storage unit 454, a dispatch status data storage unit 456, a print request data storage unit 458, a transaction data storage unit 460, and a program storage unit 462, respectively. When the data and programs stored in these components are loaded into the main storage unit 412 based on a call instruction from the control unit 410, the subsystems constructed by this load are used to process various calculations that manage data and programs in file / database format.

[0059] More specifically, the Digital Bonus Management Unit 430 manages the creation requests, registration, updates, and deletions of digital bonus data held by the marketing support platform management company, and stores such related information in the Digital Bonus Data Storage Unit 450. The Transaction Management Unit 432 manages the execution of a series of indivisible processes necessary for the digital bonus management described above, and stores the processing results in the Transaction Data Storage Unit 460. The Customer Data Management Unit 434 manages the personal information of individual customers included in the authenticity determination processing results, and stores such related information in the Customer Data Storage Unit 452.

[0060] Furthermore, the digital bonus issuance request processing unit 436 searches for digital bonus data from the digital bonus data storage unit 450 by matching based on the design ID included in the authenticity determination processing result, sends this digital bonus data to the blockchain platform system 150, and stores such related information in the issuance request data storage unit 454. The digital bonus delivery status distribution unit 438 periodically sends digital bonus delivery status data by design ID to the sales promotion platform system 120, and stores such related information in the delivery status data storage unit 456.

[0061] Furthermore, the digital bonus print request processing unit 440 retrieves digital bonus data from the digital bonus data storage unit 450 by matching based on the design ID included in the 3D print request data from the terminal device 110, transmits this digital bonus data to the 3D print service system 170, and stores such related information in the print request data storage unit 458. The program storage unit 462 stores programs for executing a series of processes to be performed as a transaction, or other individual processes, and receives calls to these programs from the control unit 410.

[0062] The breakdown of items in the digital bonus data, as shown in Figure 6(c), for example, consists of values ​​for each data type such as design ID, design data representing the 3D image configuration, a random parameter assigned each time a digital bonus is given to a customer, a version number based on semantic versioning, creation date and time, creator, update date and time, and updater. The random parameter, for example, consists of a number with a predetermined number of digits set randomly, and the following specific usage examples are envisioned. That is, (1) To enable individual customers to develop NFTs corresponding to digital bonuses as characters they themselves cultivate, based on random parameters. (2) Based on random parameters, the NFTs corresponding to the digital bonus, weapons, armor, clothing, etc. held by the character, other than the character itself, will be made to grow as related objects that individual customers can cultivate themselves.

[0063] (Internal configuration of user management system server 230) As shown in Figure 5, the user management system server 230 within the marketing support platform system 140 is configured similarly to a computer intended for general server use, manages the personal information of individual customers, and, based on personal information inquiry requests received from the digital bonus distribution system server 220, transmits the results of extracting personal information corresponding to the digital bonus to the digital bonus distribution system server 220. More specifically, in the user management system server 230, the control unit 510, main memory unit 512, input unit 514, output unit 516, communication IF unit 518, and auxiliary memory unit 520 are connected to each other via the system bus 500 so that they can communicate with one another. Note that these components basically operate in the same way as the components of the authenticity determination system server 210 and the digital bonus distribution system server 220, so further details will not be explained.

[0064] The auxiliary storage unit 520 contains a personal information management unit 530 and a transaction management unit 532, respectively. When the programs held in these components are loaded into the main storage unit 512 based on a call instruction from the control unit 510, each application program constructed by this load executes various calculations that handle the processing of various data related to the management and inquiry of personal information.

[0065] Furthermore, the auxiliary storage unit 520 contains a user management data storage unit 550, a transaction data storage unit 552, and a program storage unit 554, respectively. When the data and programs stored in these components are loaded into the main storage unit 512 based on a call instruction from the control unit 510, the subsystem constructed by this load is used to process various operations that manage data and programs in file / database format.

[0066] More specifically, the personal information management unit 530 manages the registration, updating, and deletion of personal information of individual customers from the digital bonus granting system server 220, and stores such related information in the user management data storage unit 550. The transaction management unit 532 manages the execution of a series of indivisible processes necessary for the management of the personal information described above, and stores the results of these processes in the transaction data storage unit 552. The program storage unit 554 stores programs for executing a series of processes to be executed as a transaction, or other individual processes, and receives calls to these programs from the control unit 510.

[0067] Here, the breakdown of personal data items is, for example, as shown in Figure 6(d), composed of values ​​of various data types such as personal ID, wallet address, name, postal code, address, telephone number, gender, and age group, which are personal information belonging to individual customers.

[0068] [Various processes before and after purchasing a product] The following describes the various processes related to the marketing support platform system 140 mentioned above, specifically those concerning the generation or issuance of digital bonuses before and after product purchase. Figures 7A and 7B show the processes before and after product purchase involved in the marketing support platform system shown in Figure 2, respectively. Figures 8A and 8B show the various data flows across different systems included in the processes shown in Figures 7A and 7B, respectively.

[0069] (Process before purchasing a product) In step 700, when the management company of the marketing support platform system 140 decides to create a digital bonus as part of marketing support, after the IP usage license agreement is concluded, the digital bonus distribution system server 220 sends a design creation request message 800 to the data distribution system 130 of the digital bonus creation company. Subsequently, in step 702, when the data distribution system 130 receives the design creation request message 800, the digital bonus creation company designs and creates the digital bonus, and the data distribution system 130 sends the digital bonus design data 802 to be delivered to the digital bonus distribution system server 220. Subsequently, in step 704, when the digital bonus distribution system server 220 receives the digital bonus design data 802, the digital bonus distribution system server 220 stores the digital bonus design in the digital bonus data storage unit 450.

[0070] Next, in step 706, when the managing company of the marketing support platform system 140 decides to propose and implement the setting of product promotion conditions using digital bonuses as part of marketing support, the digital bonus provision system server 220 sends a promotion condition setting proposal message 804 to the sales company's promotion platform system 120. Subsequently, in step 708, when the promotion platform system 120 receives the promotion condition setting proposal message 804, the sales company considers and creates the promotion conditions, and the promotion platform system 120 sends the product promotion condition data 806 to be set to the authenticity determination system server 210. Subsequently, in step 710, the authenticity determination system server 210 stores the product promotion conditions in the promotion condition management data storage unit 354 based on the product promotion condition data 806 received from the promotion platform system 120.

[0071] (Process after product purchase) In step 720, after a sales contract for goods is concluded between the individual customer and the selling company at the selling company's store or shopping site, and once the payment processing corresponding to this contract is completed, the individual customer's terminal device 110 transmits the goods purchase transaction data 820 to the selling company's promotional platform system 120. Subsequently, in step 722, the promotional platform system 120 creates receipt data 822 related to the goods purchase based on the goods purchase transaction data 820 received from the terminal device 110 and transmits this to the terminal device 110. Subsequently, in step 724, after the terminal device 110 receives the receipt data 822, the individual customer considers whether or not to apply for the issuance of a digital bonus. Subsequently, in step 726, if the individual customer decides to apply for the issuance of a digital bonus, the terminal device 110 transmits the receipt data 824 to the authenticity verification system server 210.

[0072] Next, in step 728, the authenticity determination system server 210 stores the receipt information and customer information in the receipt management data storage unit 352 and the customer data storage unit 350, respectively, based on the receipt data 824 received from the terminal device 110. Subsequently, in step 730, the authenticity determination system server 210 performs an authenticity determination process on the customer information and receipt information stored in the customer data storage unit 350 and the receipt management data storage unit 352, and transmits the authenticity determination result data 826 and 828 to the individual customer's terminal device 110 and the digital bonus granting system server 220, respectively, depending on whether the determination result is true or false. Subsequently, in step 732, the terminal device 110 notifies the individual customer of the authenticity determination result information based on the authenticity determination result data 826 received from the authenticity determination system server 210. Furthermore, in step 734, the digital bonus item distribution system server 220 proceeds to the issuance process of the digital bonus item design based on the authenticity determination result data 828 received from the authenticity determination system server 210.

[0073] Next, in step 736, the digital bonus item granting system server 220 searches the digital bonus item data storage unit 450 for the corresponding digital bonus item data based on the design ID contained in the authenticity determination result data 828 received from the authenticity determination system server 210. Subsequently, in step 738, the digital bonus item granting system server 220 sends personal information registration request data 830 to the user management system server 230 based on the customer information contained in the authenticity determination result data 828 received from the authenticity determination system server 210. Subsequently, in step 740, the user management system server 230 stores the personal information in the user management data storage unit 550 based on the personal information registration request data 830 received from the digital bonus item granting system server 220.

[0074] Next, in step 742, the digital bonus granting system server 220 sends customer information and digital bonus data as transaction data 832 to the blockchain platform system 150. Subsequently, in step 744, the blockchain platform system 150 approves the transaction data 832 obtained from the digital bonus granting system server 220 and stores the digital bonus data and the associated transaction record on the same on-chain. Subsequently, in step 746, the blockchain platform system 150 issues (mints) the digital bonus data 834 as an NFT to the terminal device 110. Subsequently, in step 748, the terminal device 110 stores the digital bonus data 834 received from the blockchain platform system 150 in the memory storage area specified by the wallet application as the NFT storage URL (Uniform Resource Locator).

[0075] [Various processes after the issuance of digital bonus content] The following describes the various processes related to the marketing support platform system 140 mentioned above, specifically the exchange / sale of digital bonus items after their issuance, and 3D printing. Figures 9A and 9B show the respective processes for the exchange / sale / 3D printing of digital bonus items involved in the marketing support platform system shown in Figure 2. Figures 10A and 10B show the respective flows of various data across different systems included in the processes shown in Figures 9A and 9B.

[0076] (Process for exchanging / trading digital bonus items) In step 900, individual customer A's terminal device 112 transmits usage access data 1000 to the game platform / marketplace system 160, and after this is approved by the game platform / marketplace system 160, it begins to access the game / market. Subsequently, in step 902, when an exchange / sale application is submitted from individual customer A's terminal device 112 to the game platform / marketplace system 160 for a digital bonus as an NFT owned by individual customer B, the game platform / marketplace system 160 transmits exchange / sale application data 1002 to individual customer B's terminal device 110. Subsequently, in step 904, individual customer B's terminal device 110 notifies individual customer B of the NFT exchange / sale application information based on the exchange / sale application data 1002 received from the game platform / marketplace system 160. Next, in step 906, if individual customer B accepts the NFT exchange / sale application, individual customer B's terminal device 110 transmits the exchange / sale acceptance data 1004 to the game platform / marketplace system 160.

[0077] Next, in step 908, the game platform / marketplace system 160 accepts the conclusion of the exchange / sale contract based on the exchange / sale acceptance data 1004 received from individual customer B's terminal device 110, and then sends the digital bonus issuance request data 1006 to the blockchain platform system 150. Subsequently, the blockchain platform system 150 issues (mints) the digital bonus data 1008 as an NFT to individual customer A's terminal device 112 based on the digital bonus issuance request data 1006 received from the game platform / marketplace system 160. Subsequently, in step 912, individual customer A's terminal device 112 stores the digital bonus data 1008 received from the blockchain platform system 150 in a memory storage area specified by the wallet application.

[0078] (Digital bonus 3D printing process) In step 920, when the terminal device 110 determines that a 3D printing request for a digital bonus item as an NFT owned by an individual customer has been made, it sends the digital bonus item 3D printing request data 1020 to the digital bonus item granting system server 220. Subsequently, in step 922, the digital bonus item granting system server 220 accepts the 3D printing request for the digital bonus item based on the digital bonus item 3D printing request data 1020 received from the terminal device 110. Subsequently, in step 924, the digital bonus item granting system server 220 sends personal information verification request data 1022 to the user management system server 230 based on the personal information contained in the digital bonus item 3D printing request data 1020 received from the terminal device 110. Next, in step 926, the user management system server 230 retrieves personal information from the user management data storage unit 550 by matching based on the personal ID contained in the personal information matching request data 1022 received from the digital bonus granting system server 220, and transmits this personal information as personal information matching result data 1024 to the digital bonus granting system server 220.

[0079] Next, in step 928, the digital bonus granting system server 220 retrieves the digital bonus design data from the digital bonus data storage unit 450 by matching the design ID contained in the digital bonus 3D print request data 1020 received from the terminal device 110. Based on this digital bonus design data and the personal information contained in the personal information matching result data 1024 received from the user management system server 230, the server sends the 3D print request data 1026 to the printing company's 3D print service system 170.

[0080] Next, in step 930, the 3D printing service system 170 performs 3D printing of the digital bonus based on the digital bonus design data contained in the 3D printing request data 1026 received from the digital bonus distribution system server 220. Subsequently, in step 932, the 3D printing service system 170 instructs a delivery company to deliver (post / delivery) the digital bonus physical goods 1028 manufactured by 3D printing to the individual customer's designated location, based on the personal information contained in the 3D printing request data 1026 received from the digital bonus distribution system server 220. Subsequently, in step 934, the digital bonus physical goods 1028 are delivered (post / delivery) to the individual customer's designated location by the delivery company.

[0081] [Example of application screen layout for digital bonus items] The following describes examples of screen configurations for a dedicated application, which is a wallet application for a terminal device 110, for the aforementioned game platform / marketplace system 160. Figure 11 shows examples of screen configurations for a wallet application that performs operations such as collecting, utilizing, and 3D printing digital bonuses on a personal customer device in each process shown in Figures 7A to 7B.

[0082] (NFT collection) As shown in Figure 11(a), the wallet application includes the following specific functions for collecting digital bonuses as NFTs: (1) A function that allows users to save and view collected digital extras within the application, similar to an album. (2) A feature that allows users to register their favorite digital bonus items in a folder called "Favorites". (3) A function that allows for the classification of digital extras into folders for each IP.

[0083] Furthermore, specific ways in which users can enjoy digital bonuses on wallet applications include, for example, the following: (1) As a 3D NFT, it will be possible to view the digital extras from an angle that is convenient for the user, encompassing 360° around the user. Furthermore, by using Augmented Reality (AR) functionality, it will be possible to overlay and project the digital extras as part of images that reflect the real world. (2) By reproducing the audio included with the digital extras, it becomes possible to hear it with one's own ears. (3) Users will be able to access exclusive information such as text or websites included with the digital bonus content. (4) A function that enables communication via chat among multiple holders of digital bonuses related to the same IP address.

[0084] Furthermore, the following images are envisioned as examples of how digital bonus items can be categorized: (1) Digital Trading Cards (registered trademark): These cards have a 3D representation of only a portion of their appearance, while the majority remains 2D. They include accompanying audio and are exchangeable as NFTs among users. (2) Digital Acrylic Stand (registered trademark): In this product, the acrylic part of the exterior is rendered in 3D, while the remaining image and illustration parts are rendered in 2D. It comes with accompanying sound, allowing you to enjoy an acrylic stand with a design that suits you anytime, anywhere, and it is also possible to take photos using the AR function. (3) Digital Figure (registered trademark): This is rendered in 3D in its entirety. It comes with sound, allowing you to enjoy a figure with a design that suits you anytime, anywhere. (4) Furthermore, the printing function makes it possible to make the above (1) to (3) more realistic.

[0085] (NFT game utilization / exchange) As shown in Figure 11(b), within the wallet application, there is a function to utilize digital bonuses as NFTs in games. Specifically, for example, digital bonuses are used as icon symbol images. Also, as shown in Figure 11(c), within the wallet application, there is a function to request 3D printing of digital bonuses as NFTs. Specifically, for example, digital bonuses are specified as the printing target for a 3D printing request to the marketing support platform system 140.

[0086] [Acquisition and analysis of purchase data and usage data] The marketing support platform system allows for the acquisition and analysis of individual customer purchase data for a sales company's products and individual customer usage data for digital bonuses associated with those products. Based on this data, it is possible to plan and verify the effectiveness of optimal strategies aligned with the sales company's marketing objectives. Furthermore, it can recommend optimal strategies based on how individual customers utilize the digital bonuses.

[0087] Specifically, taking a product targeting men in their 40s as an example, the marketing support platform system can use AI (Artificial Intelligence) to provide AI recommendations to men in their 40s, recommending popular digital bonus items. Based on the functions of this marketing support platform system, a dedicated application installed on the terminal device 110 can also be equipped with a function to recommend optimal strategy information to individuals based on how they use the digital bonus items.

[0088] This makes it possible to recommend information to individual customers who, for example, tend to collect digital bonus items related to collaborations with specific characters, allowing them to acquire digital bonus items related to the collaboration. Furthermore, it enables companies to plan and evaluate the effectiveness of optimal strategies aligned with their marketing objectives (for example, if a product targets men in their 40s, it becomes possible to recommend digital bonus items that are popular with men in their 40s).

[0089] In this way, the following are examples of the effects on sales companies: (1) Marketing costs can be reduced because there is no need to hold or dispose of excess inventory. (2) This eliminates the problem of insufficient stock of bonus items, thus preventing lost sales. (3) The accuracy of effectiveness evaluation will improve, leading to the sophistication of marketing strategies.

[0090] Furthermore, the following are examples of the effects on individual customers: (1) Because digital bonuses are stored and collected on individual customers' terminal devices, they can be enjoyed anywhere by always carrying the digital bonuses with them. (2) Similarly, since the digital bonuses are stored and collected on the individual customer's terminal device, they can be enjoyed without worrying about storage space for the digital bonuses. (3) It will be possible to offer unique ways to enjoy 3D design data, such as taking photos of digital bonus items using AR functionality and creating real-world goods based on digital bonus items.

[0091] [Effects of the Embodiment] Thus, according to embodiments of the present invention, in digital marketing, by providing customers with value other than the product or service they are purchasing, that is, by providing customer incentives, it is possible to not only acquire new customers but also cultivate customers who continue to use the product or service, thereby providing marketing support that leads to increased use and sales of the product or service.

[0092] While the principles of the present invention have been described above with reference to exemplary embodiments, those skilled in the art should understand that various embodiments can be realized with modifications in configuration and details without departing from the spirit and scope of the invention. That is, the present invention can take various forms, such as systems, apparatus, methods, programs, or storage media. [Explanation of Symbols]

[0093] 100 communication lines 110 Personal customer terminal equipment 120 Sales Promotion Platform System for Sales Companies 130 Digital Bonus Creation Company Data Distribution System 140 Marketing Support Platform System 150 Blockchain Platform Systems 160 Game Platforms / Marketplace Systems 170 3D printing service system for printing companies 200 System Integration Basic Model 210 Authenticity Verification System Server 220 Digital Bonus Distribution System Server 230 User Management System Server 300 System Bus 310 Control Unit 312 Main memory 314 Input section 316 Output section 318 Communication Interface Section 320 Auxiliary storage 330 Receipt Management Department 332 Sales Promotion Conditions Management Department 334 Transaction Management Department 336 Customer Data Management Department 338 Authenticity Determination Processing Unit 340 Judgment Result Distribution Department 350 Customer data storage unit 352 Receipt management data storage unit 354 Sales promotion conditions management data storage unit 356 Transaction Data Storage Unit 358 Program Storage Unit 400 System Bus 410 Control Unit 412 Main memory 414 Input section 416 Output section 418 Communication Interface Section 420 Auxiliary storage 430 Digital Bonus Management Department 432 Transaction Management Department 434 Customer Data Management Department 436 Digital Bonus Issuance Request Processing Unit 438 Digital Bonus Distribution Status Distribution Department 440 Digital Bonus Printing Request Processing Section 450 Digital Bonus Data Storage Unit 452 Customer Data Storage Unit 454 Issuance Request Data Storage Unit 456 Transmission status data storage unit 458 Print Request Data Storage Unit 460 Transaction Data Storage Unit 462 Program Storage Unit 500 System Bus 510 Control Unit 512 Main memory 514 Input section 516 Output section 518 Communication Interface Section 520 Auxiliary storage 530 Personal Information Management Department 532 Transaction Management Department 550 User Management Data Storage Unit 552 Transaction Data Storage Unit 554 Program Storage Unit

Claims

1. A platform system for providing marketing support for the formation of sales contracts between a sales company that sells products in the market and an individual customer that uses or purchases the said products from the said sales company, by promoting the use or purchase of the said products, A counterfeit detection system server that performs authenticity detection processing on the promotional conditions data of the product provided by the sales company and the purchase information data provided by the individual customer after it has been registered on the terminal device by the individual customer based on the purchase certificate issued by the sales company to the individual customer, wherein if the data values ​​constituting the purchase information data satisfy the promotional conditions constituting the promotional conditions data, the system server transmits an instruction to issue a digital bonus corresponding to the product. A digital bonus distribution system server sends transaction data, including 3D design data of the digital bonus, to a blockchain platform system based on an instruction to issue the digital bonus received from the authenticity verification system server, wherein the 3D design data is issued as a nonfungible token (NFT) from the blockchain platform system to the terminal device. A platform system characterized by comprising the following features.

2. The platform system according to claim 1, wherein the terminal device is equipped with a wallet application for managing the digital bonus as NFTs, and the wallet application performs input / output management of NFTs corresponding to the blockchain platform system and the game platform / marketplace system.

3. The platform system according to claim 2, characterized in that the wallet application supports the exchange or sale of the digital bonus as an NFT via the blockchain platform system based on an agreement between the individual customer and another individual customer on the game platform / marketplace system.

4. The platform system according to claim 1, characterized in that the purchase information data consists of the purchase date and time, purchase quantity, name, and amount of the product, as well as the total amount, the store name of the selling company, and the wallet address of the individual customer's terminal device, and the promotional condition data consists of the promotional period, the purchase quantity, name, and amount of the product, as well as the total amount, the store name of the selling company, and the design ID of the digital bonus, and the promotional conditions specify thresholds including the store location or number of visits during the promotional period, the total amount spent, the number of times or quantity of a specific product purchased, or the frequency of purchase opportunities.

5. The platform system according to claim 4, characterized in that when an individual customer receives a paper receipt relating to the product sales contract at the store of the sales company, the terminal device creates the purchase information data by converting the results of capturing the characters and codes on the paper receipt as an image into a computer-usable digital character code by optical character recognition.

6. The terminal device includes a dedicated application provided by the platform system in an operational state, and provides the purchase information data configured by the dedicated application to the authenticity determination system server. In the authenticity determination process of the authenticity determination system server, if the data values ​​constituting the purchase information data satisfy the promotional conditions constituting the promotional conditions data, the digital bonus issued from the blockchain platform system to the terminal device is received by the dedicated application. The platform system according to claim 1, characterized in that...

7. The platform system according to claim 6, characterized in that when the individual customer purchases the product from the sales company, and the terminal device reads the two-dimensional code provided to the individual customer by the sales company, or the two-dimensional code attached to the product, the terminal device provides the purchase information data to the authenticity determination system server based on the access information to the authenticity determination system server contained in the two-dimensional code.

8. The platform system according to claim 6, characterized in that the purchase information data is configured as a document display format file, and the document display format file is an online receipt containing purchase information when the product is purchased by the individual customer in the online shopping of the sales company.

9. The purchase of the product by the individual customer from the sales company is replaced by the individual customer, while holding the terminal device, moving to a specific area pre-configured by the sales company. The location of the aforementioned individual customer is determined based on global location information provided by satellite positioning systems. The platform system according to claim 6, characterized in that...

10. The platform system according to claim 1, characterized in that the digital bonus distribution system server transmits the 3D design data of the digital bonus to a 3D printing service system equipped with a 3D printer based on a 3D printing request for the digital bonus received from the terminal device, and the 3D printing service system instructs the delivery of the real goods manufactured by 3D printing of the digital bonus to the location information specified by the individual customer included in the 3D printing request.

11. The platform system according to claim 10, further comprising a user management system server for managing personal information relating to the individual customer included in the issuance instruction for the digital bonus, and characterized in that it executes a delivery instruction for the real goods of the digital bonus based on the personal information and the designated location information included in the 3D printing request for the digital bonus.

12. The blockchain platform system is a distribution infrastructure for maintaining accurate and complete NFT transaction history based on distributed ledger technology using blockchain, and the distributed ledger technology is characterized in that it stores transaction history in units called blocks, linked together as a single chain from the past to the present using cryptographic technology, as described in claim 1.

13. A method for providing marketing support for the formation of a sales contract between a sales company that sells products in the market and an individual customer that uses or purchases the said products from the sales company, by promoting the use or purchase of the said products, A step in which a counterfeit detection system server included in the marketing support platform system performs a counterfeit detection process on the promotional conditions data of the product provided by the sales company and the purchase information data provided by the individual customer after it has been registered on the terminal device by the individual customer based on the purchase certificate issued by the sales company to the individual customer, wherein if the data values ​​constituting the purchase information data satisfy the promotional conditions constituting the promotional conditions data, an instruction to issue a digital bonus corresponding to the product is transmitted. The steps include: a digital bonus distribution system server included in the marketing support platform system sends transaction data, including 3D design data of the digital bonus, to the blockchain platform system based on an issuance instruction for the digital bonus received from the authenticity determination system server, wherein the 3D design data is issued as a non-fungible token (NFT) from the blockchain platform system to the terminal device; and A method characterized by comprising:

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