Information processing device, information processing method, and information processing program

The information processing device addresses the challenge of cross-device content viewing by suggesting and instructing users on how to view content on any device, improving user experience and measuring content effectiveness.

JP7869063B2Active Publication Date: 2026-06-02LY CORP

Patent Information

Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
LY CORP
Filing Date
2022-07-20
Publication Date
2026-06-02

AI Technical Summary

Technical Problem

Users face difficulty in easily viewing content-related advertisements or suggestions on devices other than the one displaying them, requiring dedicated remote controls for each device.

Method used

An information processing device that acquires user information, selects relevant content, and provides viewing suggestions along with operation instructions, allowing seamless content viewing across multiple devices.

Benefits of technology

Enables users to easily view content on any device by providing tailored suggestions and operation methods, enhancing user convenience and measuring content effectiveness.

✦ Generated by Eureka AI based on patent content.

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Patent Text Reader

Abstract

To allow a user to, when the user browses contents of an advertisement displayed on a user terminal on other browsing terminal, easily browse the contents at the browsing terminal.SOLUTION: An information processing apparatus 10 according to the present invention has an acquiring unit 12a, a selection unit 12b, a transmission unit 12c, and a display unit 12d. The acquiring unit 12a acquires a user information from a user terminal 20. The selection unit 12b selects a content suitable for the user based on the acquired user information. The transmission unit 12c transmits a proposal comment of the selected content to the user terminal 20. The display unit 12d displays, on the user terminal 20, the proposal comment and a terminal operation method for use in browsing it.SELECTED DRAWING: Figure 2
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Description

Technical Field

[0001] The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

Background Art

[0002] As a conventional technique, there is known a technique for displaying an advertisement of content suitable for a user on a user terminal based on information such as the attributes of the user and the browsing history of a website. By this technique, the user can efficiently obtain advertisements in the fields of their interest.

[0003] In recent years, there has been known a device that can integrate the remote control functions for operating home appliances and lighting in a home into a smartphone or an AI speaker. With this device, the user can operate each home appliance collectively by using a smartphone or an AI speaker without operating a dedicated remote control for each home appliance.

Prior Art Documents

Non-Patent Documents

[0004]

Non-Patent Document 1

Non-Patent Document 2

Summary of the Invention

[0005] However, with the conventional technology described above, it was not easy for users to view the content of an advertisement displayed on their device on another viewing device. For example, if an advertisement for a TV program was displayed on a user's device, the user would need to use a TV-specific remote control to view that TV program on another viewing device (TV), making it difficult to do so easily. [Means for solving the problem]

[0006] To solve the above-mentioned problems and achieve the objective, the information processing device of the present invention is characterized by comprising: an acquisition unit that acquires information about a user; a selection unit that selects content to propose to the user based on the information about the user; a transmission unit that sends a content viewing suggestion comment to the user terminal; and a display unit that displays the viewing suggestion comment and a terminal operation method for viewing the content on the user terminal. [Effects of the Invention]

[0007] According to the present invention, it is possible to propose content suitable for the user and allow the user to easily view that content on any device they own. [Brief explanation of the drawing]

[0008] [Figure 1] Figure 1 is an explanatory diagram showing an overview of the information processing method according to the embodiment. [Figure 2] Figure 2 shows an example of the configuration of an information processing device according to the embodiment. [Figure 3] Figure 3 shows a specific example of information processing according to the embodiment. [Figure 4] Figure 4 is a flowchart showing the processing procedure according to the embodiment. [Figure 5] Figure 5 shows an example of a hardware configuration. [Modes for carrying out the invention]

[0009] The embodiments of the information processing apparatus, information processing method, and information processing program according to the present application will be described in detail below with reference to the drawings. However, these embodiments do not limit the information processing apparatus, information processing method, and information processing program according to the present application.

[0010] [1. Overview of Information Processing Methods] First, with reference to Figure 1, an overview of the information processing method performed by the information processing device according to the embodiment will be described. Figure 1 is an explanatory diagram showing an overview of the information processing method according to the embodiment. In Figure 1, an example of information processing in which user information is acquired from the user terminal and selected content is suggested to the user terminal and instructions on how to operate the terminal to view it are described.

[0011] In the example shown in Figure 1, the information processing device 10 is a server device that holds information about content to be suggested to the user. In this embodiment, the information processing device 10 is a server device that works in conjunction with the user terminal 20 and displays the selected content and how to view it on the user terminal 20, and is implemented by a computer or cloud system, etc.

[0012] The information processing device 10 obtains user information from the user terminal 20 and selects content to suggest to the user from the obtained user information. Subsequently, the information processing device 10 sends a suggestion comment for the selected content to the user terminal 20, and in response to the input in the comment, displays the suggestion comment and instructions on how to operate the terminal to view it on the user terminal 20.

[0013] First, the information processing device 10 obtains user information from the user terminal 20. For example, the information processing device 10 obtains information such as the browsing history of websites held by the user terminal 20 and the time when the user terminal 20 is being used as user information.

[0014] Subsequently, based on the acquired user information, the information processing device 10 selects the content to be proposed to the user. For example, the information processing device 10 selects the content suitable for the user from the acquired user information and the content information stored in advance.

[0015] After that, the information processing device 10 transmits the proposed comment of the selected content to the user terminal 20. For example, the information processing device 10 transmits the proposed comment of the selected content, which is stored as the content information, to the user terminal 20.

[0016] Then, according to the input from the user terminal 20 for the transmitted proposed comment, the information processing device 10 displays on the user terminal 20 the transmitted proposed comment and the terminal operation method for viewing it. For example, according to the input from the user terminal 20 for the transmitted proposed comment, the information processing device 10 displays on the user terminal 20 the comment proposing to view the selected content and the operation method of the terminal used for viewing it.

[0017] In this way, the information processing device 10 displays on the user terminal 20 the proposed comment of the content selected according to the user information acquired from the user terminal 20 and the terminal operation method for viewing it. As a result, the information processing device 10 can propose the information of the content suitable for the user to the user and can simultaneously inform the user easily of the viewing method.

[0018] [2. Configuration of Information Processing Device 10] Next, referring to FIG. 2, the configuration of the information processing device 10 shown in FIG. 1 will be described. FIG. 2 is a diagram showing a configuration example of the information processing device according to the embodiment. As shown in FIG. 2, the information processing device 10 according to the embodiment includes a communication unit 11, a control unit 12, and a storage unit 13. Also, the information processing device 10 and the user terminal 20 are connected to each other communicably by wire or wirelessly via a network N.

[0019] The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 11 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the user terminal 20 via the network N.

[0020] The storage unit 13 is realized by, for example, a storage device such as a RAM (Random Access Memory) or a hard disk. The storage unit 13 stores data and programs necessary for various processes by the control unit 12. Particularly relevant to the present invention, it has a user information storage unit 13a, a content information storage unit 13b, a display information storage unit 13c, and a content display terminal information storage unit 13d, and may have a remote control information storage unit 13e as needed.

[0021] The user information storage unit 13a stores information about the user acquired by the acquisition unit 12a. For example, the user information storage unit 13a stores, as information about the user, the browsing history of the website held by the user terminal 20, the time when the user terminal 20 is used, and the like.

[0022] The content information storage unit 13b stores information about the content to be proposed to the user. For example, the content information storage unit 13b stores information such as a proposal comment about the content that is a candidate for proposal to the user obtained from the network N via the communication unit 11, and the viewable time of the content. It should be noted that the above-mentioned information about the content is assumed to be stored in advance before the information processing according to this embodiment is performed.

[0023] The display information storage unit 13c stores information about the terminal operation method for viewing the content to be displayed on the user terminal 20. For example, the display information storage unit 13c stores information such as an image explaining the operation method of the terminal used for viewing the proposed content.

[0024] The content display terminal information storage unit 13d stores information about terminals capable of displaying the proposed content. For example, the content display terminal information storage unit 13d stores information such as a serial number that can identify a content display terminal, such as a TV terminal or PC terminal, owned by the user that can display the proposed content, and information such as a signal that can activate that terminal. It is assumed that the aforementioned content display terminal information is stored in advance before the information processing according to this embodiment is performed.

[0025] The remote control information storage unit 13e stores information about the remote control terminal that is displayed on the screen of the user terminal 20 in order to view the proposed content. For example, the remote control information storage unit 13e stores information such as an image of the remote control terminal that is used to view the content and displayed on the user terminal 20.

[0026] The control unit 12 is implemented by a CPU (Central Processing Unit) or MPU (Micro Processing Unit), etc., which executes various programs stored in the memory device inside the information processing device 10 using RAM as the working area. Alternatively, the control unit 12 can be implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or FPGA (Field Programmable Gate Array). The control unit 12 includes an acquisition unit 12a, a selection unit 12b, a transmission unit 12c, and a display unit 12d. The control unit 12 may also have an instruction unit 12e as needed.

[0027] The acquisition unit 12a acquires information about the user. The acquisition unit 12a then stores the acquired information in the user information storage unit 13a. For example, the acquisition unit 12a acquires information such as the browsing history of websites held by the user terminal 20 and the time the user terminal 20 is being used, as user information, and stores this information in the user information storage unit 13a to select content suitable for the user.

[0028] The selection unit 12b selects content to suggest to the user based on information about the user. The selection unit 12b then notifies the transmission unit 12c and the display unit 12d of a comment suggesting viewing the selected content.

[0029] For example, the selection unit 12b identifies the genres of content that are frequently viewed from the browsing history of websites held on the user terminal 20, which is stored in the user information storage unit 13a, and also identifies the times when the user terminal 20 is used most frequently, based on the times when the user terminal 20 is being used.

[0030] Then, the selection unit 12b selects, for example, content that matches the identified information mentioned above from the content stored in the content information storage unit 13b as content that is likely to interest the user. After that, the selection unit 12b notifies the transmission unit 12c and the display unit 12d of a comment suggesting that the selected content be viewed.

[0031] The transmitting unit 12c sends content viewing suggestion comments to the user terminal 20. For example, the transmitting unit 12c sends content viewing suggestion comments notified by the selection unit 12b to the user terminal 20. The transmitting unit 12c sends the viewing suggestion comments to the user terminal 20 using means that allow the user to immediately check the viewing suggestion comments, such as email notifications or push notifications.

[0032] The display unit 12d displays a suggested viewing comment and instructions on how to operate the terminal to view the content on the user terminal 20. For example, in response to input from the user terminal 20 to a suggested viewing comment transmitted by the transmission unit 12c, the display unit 12d displays a suggested viewing comment notified by the selection unit 12b and instructions on how to operate the terminal to view the content stored in the display information storage unit 13c on the user terminal 20.

[0033] Here, the display unit 12d displays, for example, an image explaining the correspondence between each button on the terminal used for viewing content and each terminal stored in the content display terminal information storage unit 13d, which is an image explaining the terminal operation method for viewing content, making it easy for the user to view the proposed content on their desired terminal. The terminal used for viewing content may be software displayed on the user terminal 20, or it may be physical hardware.

[0034] Furthermore, the display unit 12d may display a remote control image used to view the content on the user terminal 20. For example, in addition to the aforementioned viewing suggestion comments and terminal operation methods for viewing the content, the display unit 12d displays a remote control image, which is a terminal for viewing the content and is stored in the remote control information storage unit 13e, on the user terminal 20.

[0035] The instruction unit 12e instructs the user terminal 20 to display content on the corresponding content display terminal in response to input to the remote control image. For example, the instruction unit 12e instructs the user terminal 20 to display content on the content display terminal corresponding to the button pressed in the remote control image displayed on the user terminal 20 by the display unit 12d.

[0036] Here, the instruction unit 12e, for example, based on information such as signals that can activate a content display terminal stored in the content display terminal information storage unit 13d, instructs the user terminal 20 to activate the corresponding content display terminal and emit a signal (such as infrared light) that can display content.

[0037] [3. Specific Examples of Information Processing] Next, with reference to Figure 3, a specific example of information processing according to the embodiment will be described. Figure 3 is a diagram showing a specific example of information processing according to the embodiment. Below, the information processing of the information processing device 10 will be described, followed by a description of the specific process from when the proposed comment, the operation method for viewing it, and the remote control image are displayed on the user terminal 20, until the content is displayed on the corresponding content display terminal by inputting the button on the remote control image.

[0038] First, the acquisition unit 12a acquires information about the user from the user terminal 20, such as the browsing history of websites stored on the user terminal 20 and the time the user terminal 20 is being used, and stores it in the user information storage unit 13a.

[0039] Next, the selection unit 12b identifies the "drama genre," which is the most frequently viewed genre, from the stored website browsing history, and "9 PM," which is the time when the user terminal 20 is most frequently used, from the stored times when the user terminal 20 is being used.

[0040] Subsequently, the selection unit 12b selects a content that is likely to interest the user, such as "Monday 9pm drama XX," based on the previously identified information, "drama genre" and "9pm," as well as the genre and viewing time of the content stored in the content information storage unit 13b, and notifies the transmission unit 12c and display unit 12d of its suggested comment.

[0041] The transmission unit 12c then sends the notified suggestion comment to the user terminal 20. Subsequently, if the user terminal 20 makes an input regarding the transmitted suggestion comment, the display unit 12d displays the suggestion comment "Monday 9 PM Drama XX", an image of the remote control terminal used to view it, and instructions on how to operate the remote control image on the user terminal 20.

[0042] Here, since the 8 buttons on the displayed remote control image correspond to the TV terminal 30 and the 9 button on the remote control image corresponds to the PC terminal 40, the display unit 12d displays an image explaining how to operate the remote control image, stating that pressing the 8 button will display "Monday 9 PM Drama XX" on the TV screen and pressing the 9 button will display "Monday 9 PM Drama XX" on the PC screen.

[0043] Finally, the instruction unit 12e instructs the user terminal 20 to emit an infrared signal or the like to display "Monday 9 PM Drama XX" on the TV terminal 30 in response to input from the user terminal 20 to the remote control image 8 button, and also instructs the user terminal 20 to transmit a signal or the like to display "Monday 9 PM Drama XX" on the PC terminal 40 via the network in response to input from the user terminal 20 to the remote control image 9 button.

[0044] As a result, the information processing device 10 can display the proposed content "Monday 9 PM Drama XX" on the user's desired terminal by having the user press the buttons on the remote control image according to the operating instructions, and allow the user to watch it.

[0045] [4. Processing Procedure] Next, the processing of the information processing device 10 will be described with reference to Figure 4. Figure 4 is a flowchart of the processing procedure according to the embodiment. In the example shown in Figure 4, the acquisition unit 12a receives user information from the user terminal 20 (step S101). If the acquisition unit 12a has not received user information (step S101; No), it waits until it receives user information.

[0046] On the other hand, if the acquisition unit 12a receives user information (step S101; Yes), the selection unit 12b selects content based on the user information (step S102). Then, the transmission unit 12c sends a suggestion comment for the selected content to the user terminal 20 (step S103).

[0047] Subsequently, the information processing device 10 receives a response to the content suggestion input to the user terminal 20 (step S104). If the information processing device 10 has not received a response (step S104; No), it waits until it receives a response. On the other hand, if the information processing device 10 has received a response (step S104; Yes), the display unit 12d displays the content suggestion and the terminal operation method for viewing it on the user terminal 20 (step S105).

[0048] [5. Effects] As described above, the information processing device 10 according to this embodiment includes an acquisition unit 12a that acquires user information from the user terminal 20, a selection unit 12b that selects content suitable for the user based on the user information, a transmission unit 12c that sends suggestion comments for the selected content to the user terminal 20, and a display unit 12d that displays the suggestion comments for the selected content and a terminal operation method for viewing it on the user terminal 20.

[0049] First, the acquisition unit 12a acquires user information from the user terminal 20. Then, the selection unit 12b selects content suitable for the user based on the content information stored in advance and the acquired user information. Next, the transmission unit 12c sends a suggestion comment for the selected content to the user terminal 20. After that, the display unit 12d displays the suggestion comment for the content and the terminal operation method for viewing it on the user terminal 20 in response to the input from the user terminal 20 regarding the suggestion comment.

[0050] In this way, the information processing device 10 can suggest content suitable for the user and display a suggestion comment for content suitable for the user and instructions on how to view it on the user terminal 20 based on user information, thereby suggesting content suitable for the user and simultaneously making it easy to inform the user of how to view it. Therefore, the information processing device 10 has the effect of suggesting content suitable for the user and allowing the user to easily view that content on any terminal they own.

[0051] Furthermore, the display unit 12d of the information processing device 10 displays a remote control image used for viewing content on the user terminal 20, and the instruction unit 12e of the information processing device 10 instructs the user terminal 20 to display content on the corresponding content display terminal in response to input to the remote control image.

[0052] This allows the information processing device 10 to allow users to view the suggested content on any device they own, simply by inputting information into the user terminal 20. Furthermore, by displaying a remote control image on the user terminal 20, the information processing device 10 can measure the effectiveness of the submitted suggestion comments in attracting users based on the operation history of the user terminal 20.

[0053] Therefore, the information processing device 10 has the effect of allowing users to easily view content on any terminal by displaying a remote control image on the user terminal 20 and displaying content on the corresponding content display terminal in response to input to the remote control image. Furthermore, the information processing device 10 has the effect of measuring the effectiveness of the submitted suggestion comments in attracting customers by examining the operation history of the remote control image stored on the user terminal 20.

[0054] [6. Hardware Configuration] Furthermore, the information processing device 10 according to the above-described embodiment is implemented by a computer 1000, for example, as shown in Figure 5. Figure 5 is a diagram showing an example of the hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which an arithmetic unit 1030, a primary storage device 1040, a secondary storage device 1050, an output interface 1060, an input interface 1070, and a network interface 1080 are connected by a bus 1090.

[0055] The arithmetic unit 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, as well as programs read from the input device 1020, and performs various processes. The arithmetic unit 1030 can be implemented using, for example, a CPU, MPU, ASIC, FPGA, etc.

[0056] The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as RAM. The secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and can be implemented using ROM, HDD (Hard Disk Drive), SSD (Solid State Drive), flash memory, etc. The secondary storage device 1050 may be internal storage or external storage.

[0057] Furthermore, the secondary storage device 1050 may be a removable storage medium such as a USB (Universal Serial Bus) memory or an SD (Secure Digital) memory card. Alternatively, the secondary storage device 1050 may be cloud storage (online storage), a NAS (Network Attached Storage), a file server, etc.

[0058] The output I / F 1060 is an interface for transmitting information to be output to output devices 1010 that output various types of information, such as displays, projectors, and printers. It is implemented using connectors of standards such as USB, DVI (Digital Visual Interface), and HDMI (High Definition Multimedia Interface).

[0059] Furthermore, the input I / F 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, keypad, buttons, and scanner, and is implemented, for example, via USB.

[0060] Furthermore, the output interface 1060 and input interface 1070 may be wirelessly connected to the output device 1010 and input device 1020, respectively. In other words, the output device 1010 and input device 1020 may be wireless devices.

[0061] Furthermore, the output device 1010 and the input device 1020 may be integrated as a touch panel. In this case, the output I / F 1060 and the input I / F 1070 may also be integrated as an input / output I / F.

[0062] The input device 1020 may also be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), DVD (Digital Versatile Disc), or PD (Phase Change Rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0063] The network interface 1080 receives data from other devices via network N and sends it to the computing unit 1030, and also transmits data generated by the computing unit 1030 to other devices via network N.

[0064] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output interface 1060 and the input interface 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0065] [7. Other] Although embodiments of the present invention have been described above, the present invention is not limited by the content of these embodiments. Furthermore, the aforementioned components include those that can be easily conceived by those skilled in the art, those that are substantially the same, and those that fall within the so-called equivalent range. Moreover, the aforementioned components can be combined as appropriate. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the gist of the embodiments described above.

[0066] Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by known methods.

[0067] In addition, the processing procedures, specific names, and various data and parameters shown in the above documents and drawings may be changed at will unless otherwise specified. For example, the various information shown in each drawing is not limited to the information depicted.

[0068] Furthermore, each component of the illustrated device is a functional concept and does not necessarily have to be physically configured as shown. In other words, the specific forms of distribution and integration of each device are not limited to those shown, and all or part of them can be functionally or physically distributed and integrated in any unit according to various loads and usage conditions. For example, all or part of the functions of the information processing device 10 may be performed by the user terminal 20.

[0069] Furthermore, the embodiments described above can be combined as appropriate, as long as the processing content is not contradictory.

[0070] Furthermore, the terms "section," "module," and "unit" mentioned above can be replaced with "means" or "circuits." For example, the acquisition unit can be replaced with acquisition means or acquisition circuit. [Explanation of symbols]

[0071] 10 Information Processing Devices 11 Communications Department 12 Control Unit 12a Acquisition part 12b Selection Section 12c Transmitter 12d Display section 12e Instruction section 13 Storage section 13a User information storage unit 13b Content Information Storage Unit 13c Display information storage section 13d Content display terminal information storage unit 13e Remote control information storage unit 20 User terminals 30 TV terminals 40 PC terminals

Claims

1. An acquisition unit that acquires information about the user, A selection unit that selects content to suggest to the user based on the aforementioned information about the user, A transmission unit that sends a comment suggesting viewing the aforementioned content to the user's terminal, A display unit that displays the aforementioned viewing suggestion comments, a terminal operation method for viewing the content, and a remote control image used for viewing the content on the user terminal, In the remote control image, which corresponds to multiple content display terminals and buttons owned by the user that can display suggested content, the remote control image includes an instruction unit that instructs the user terminal to display the content on the content display terminal corresponding to the input to the button in the remote control image, An information processing device characterized by comprising:

2. An information processing method performed by an information processing device, The acquisition process involves obtaining information about the user, A selection process to select content to suggest to the user based on the aforementioned information about the user, A transmission step of sending a comment suggesting viewing the aforementioned content to the user's terminal, A display step of displaying the aforementioned viewing suggestion comment, a terminal operation method for viewing the content, and a remote control image used for viewing the content on the user terminal, In the remote control image, which corresponds to multiple content display terminals and buttons owned by the user that can display the proposed content, the instruction step of instructing the user terminal to display the content on the content display terminal corresponding to the input to the button in the remote control image, An information processing method characterized by including

3. Procedures for obtaining information about users, A selection procedure for selecting content to suggest to the user based on the aforementioned user information, A transmission procedure for sending a comment suggesting viewing the aforementioned content to the user's terminal, A display procedure for displaying the aforementioned viewing suggestion comment, a terminal operation method for viewing the content, and a remote control image used for viewing the content on the user terminal, In the remote control image, which corresponds to multiple content display terminals and buttons owned by the user that can display suggested content, an instruction procedure is provided to instruct the user terminal to display the content on the content display terminal corresponding to the input to the button in the remote control image, An information processing program that causes a computer to execute something.