Video sales system, video sales method, apparatus, and program

Abstract

To make it easier for buyers to purchase videos. [Solution] The video sales system of this embodiment comprises a video display means that displays a plurality of videos available for purchase by the user on the screen, an advertising video that is an advertisement that was previously released and uses one of the plurality of videos on the screen, and a reception means that accepts the purchase of the one video from the user.

Description

Technical Field

[0001] The present invention relates to a video sales system, a video sales method, an apparatus, and a program.

Background Art

[0002] Patent Document 1 discloses a management server that holds a plurality of product information videos, a video advertisement distribution application that is connected to the management server via the Internet and is also connected to a plurality of product listing sites via the Internet, and a user terminal that is connected to the video advertisement distribution application via the Internet. A product introduction video is displayed on the user terminal from the management server through the video advertisement distribution application. When the user touches or points at the image portion of the product in the video and clicks the mouse, product designation is performed, and product information of the product is transmitted from one of the product listing sites to the user terminal, and the sale of the product is conducted.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] By the way, for example, there is a service in which a creator who creates a video sells a video captured personally, for example, as a material for an advertisement. And a purchaser who wants to purchase a video will select a video to be purchased from among a plurality of videos sold in the service. At this time, if there is reference information for purchasing the video, it becomes easier for the purchaser to select the video to purchase.

[0005] An object of the present invention is to make it easier for a purchaser who purchases a video to purchase the video.

Means for Solving the Problems

[0006] To this end, this disclosure provides a video sales system comprising: a video display means for displaying multiple videos available for purchase by a user on a screen; an advertising display means for displaying an advertising video on the screen which is an advertisement that was previously published and uses one of the multiple videos; and a receiving means for receiving a purchase of the one video from the user.

[0007] Here, the advertising video is preferably displayed together with the first video on the screen where the purchase of the first video is accepted. Furthermore, the aforementioned advertising video should ideally be played when the cursor is hovered over it. Furthermore, in the screen where the multiple videos are displayed, it is preferable not to display the existence of the advertisement video related to the first video. Furthermore, it is preferable to provide a search means for searching for the video used in the advertisement video from among the multiple videos. Furthermore, it is preferable to include related means for acquiring the advertising video using the aforementioned video via the network and associating the aforementioned video with the advertising video. Furthermore, the related means may extract identification information from the video that allows it to identify the video, use the identification information to acquire the advertising video, and associate the video with the advertising video. Furthermore, it is preferable to add specific information that allows the video to be identified to the video, and the related means to identify the specific information contained in the advertising video using the video, and to associate the advertising video with the video. Furthermore, it is preferable to include a support means that receives the video presented by the video display means from multiple videographers and provides support information to the videographers to assist in planning the video. Furthermore, the support means may provide the photographer with a predetermined number or more of the videos used in the advertising videos as support information. Furthermore, the support means may provide the photographer with information regarding the scenes used in the advertising video from the video as support information. Furthermore, information relating to the content of the video may be attached to the video as tag information, and the tag information attached to the video that has been used in a predetermined number of advertising videos may be used to attach the tag information to a new video. Furthermore, information relating to the content of the video may be associated with the video as tag information, and the tag information identified from the video used in a predetermined number or more of the advertising videos may be presented to the person filming the video displayed by the video display means.

[0008] Furthermore, for the purposes described herein, this disclosure provides a video sales method comprising the steps of: displaying a plurality of videos available for purchase by a user on a screen; displaying an advertising video on the screen that is an advertisement previously published and using one of the plurality of videos; and accepting a purchase of the one video from the user.

[0009] Furthermore, for the purposes described herein, this disclosure provides a device comprising: a video receiving means for receiving videos from multiple videographers; a video display means for displaying multiple videos available for purchase by the user on a screen; and an advertising display means for displaying an advertising video on the screen that is an advertisement previously published and uses one of the multiple videos.

[0010] Furthermore, for the purposes described herein, this disclosure provides a program that enables a computer to have the following functions: a function to receive videos from multiple videographers; a function to display multiple videos available for purchase by the user on the screen; and a function to display an advertising video on the screen that was previously published and uses one of the aforementioned videos. [Effects of the Invention]

[0011] According to the present invention, it is possible to make it easier for buyers to purchase videos. [Brief explanation of the drawing]

[0012] [Figure 1] This figure shows an example of the overall configuration of the video presentation system of this embodiment. [Figure 2] This is an example of a short video and an advertisement video of this embodiment. [Figure 3] This is a block diagram showing the configuration of the video presenting device of this embodiment. [Figure 4] This is a diagram showing an example of the top screen of this embodiment. [Figure 5] This is a diagram showing a selection screen based on the keyword of this embodiment. [Figure 6] This is a diagram showing an example of a selection screen based on the creator of this embodiment. [Figure 7] This is a diagram showing a selection screen based on the category of this embodiment. [Figure 8] This is a diagram showing an example of a viewing screen of this embodiment. [Figure 9] This is a diagram showing an example of the hardware configuration of the video presenting device. [Figure 10] This is a sequence diagram showing the process of uploading a short video. [Figure 11] This is a sequence diagram showing the process of searching for a short video by the purchaser terminal. [Figure 12] This is a block diagram showing the configuration of the video presenting device of a modified example. [Figure 13] This is a sequence diagram showing the process of uploading a short video. [Figure 14] This is a sequence diagram showing the process of searching for a short video by the purchaser terminal. [Figure 15] This is a sequence diagram showing the process of uploading a short video. [Figure 16] This is a sequence diagram showing the process of viewing a short video from the creator terminal.

Embodiments for Carrying Out the Invention

[0013] Hereinafter, this embodiment will be described in detail with reference to the accompanying drawings.

[0014] (Video Presenting System) Figure 1 is a diagram showing an example of the overall configuration of the video sales system 100 of this embodiment. Figure 2 shows examples of short video 200 and advertising video 300 according to this embodiment.

[0015] As shown in Figure 1, the video sales system 100 includes a video display device 1 that displays videos, a creator terminal 110 used by creators who shoot videos, a buyer terminal 120 used by buyers who purchase videos, and an advertising device 130 that provides advertisements. In this embodiment, the video display device 1 is connected to the creator terminal 110 and the purchaser terminal 120 via a network. In the following description, unless otherwise specified, the creator and the purchaser will also be referred to as "users."

[0016] The video display device 1 is a device that receives short videos 200 (see Figure 2(A)). The video display device 1 also displays the received short videos 200 to the purchaser and sells the short videos 200.

[0017] Furthermore, the video display device 1 according to this embodiment provides the purchaser with an advertising video 300 (see Figure 2(B)) which is based on a short video 200 and represents an actual example of an advertising video produced in the past, along with the short video 200. The video display device 1 also provides the short video 200 and the advertising video 300 based on the short video 200 together on a single screen. The detailed configuration of the video display device 1 will be described later.

[0018] The creator terminal 110 is an information processing terminal such as a personal computer, tablet, or smartphone. The creator terminal 110 is used by a creator who creates short videos 200 and provides the created short videos 200 to the video display device 1. For example, the creator terminal 110 provides the short videos 200 to the video display device 1 by uploading the created short videos 200 to the video display device 1.

[0019] The buyer terminal 120 is an information processing terminal such as a personal computer, tablet, or smartphone. The buyer terminal 120 receives a screen showing short videos 200 available from the video display device 1. The buyer terminal 120 can play the short videos 200 contained on the screen. In this embodiment, the buyer terminal 120 is capable of transmitting payment information for the short video 200 that the buyer has decided to purchase.

[0020] The advertising provider 130 is, for example, a server. The advertising provider 130 is connected to the video display device 1 via a network. The advertising provider 130 stores multiple advertising videos 300 that have been produced based on short videos 200. The advertising provider 130 provides the advertising videos 300 to the video display device 1 in accordance with requests from the video display device 1.

[0021] Furthermore, in the video sales system 100 of this embodiment, the advertising video 300, which is created based on the short video 200, is presented to the purchaser together with the short video 200 on a single screen (hereinafter also referred to as the viewing screen 400). In other words, the video sales system 100 presents the purchaser with the short video 200 and the advertising video 300, which is actually created after the purchase of the short video 200, on a single screen. The video sales system 100 can show the purchaser of the short video 200 an image of how the short video 200 would look in the advertising video 300.

[0022] In other words, the video sales system 100 of this embodiment displays multiple short videos 200 that the user can purchase on the screen, displays advertising videos 300 that were previously published on the internet or elsewhere and used the short videos 200, and accepts the purchase of one short video 200 from the user. As a result, the video sales system 100 of this embodiment aims to promote the purchase of short videos 200.

[0023] The short video 200 of this embodiment, shown in Figure 2(A), can be used, for example, in an advertising video 300 as background material for explaining the advertising content or as material to express the advertising content. The short video 200 can be exemplified as a so-called short video edited to a playback time of 60 seconds or less. However, the playback time of the short video 200 is not limited to 60 seconds or less, and may be any playback time exceeding 60 seconds. Also, the short video 200 is a so-called vertical video, and the screen size in the vertical direction is larger compared to the screen size in the horizontal direction.

[0024] Furthermore, the advertising video 300 shown in Figure 2(B) is an advertising video produced using the short video 200, and is a file representing the sales performance of the short video 200. For example, in advertising video 300, the short video 200 is played as the background image, and a text image 300T showing the advertising content is superimposed on it. In this way, advertising video 300 can be considered a file in which advertising content is superimposed on the short video 200. Advertising video 300 can be considered, for example, a video that has been cut, cropped, had subtitles added as advertising content, and effects added as advertising content by the purchaser based on the short video 200.

[0025] Furthermore, as an example of the advertising video 300 in this embodiment, a so-called short video edited to have a playback time of 60 seconds or less can be exemplified. However, the playback time of the short video 200 is not limited to 60 seconds or less, and may be any playback time exceeding 60 seconds. Also, the advertising video 300 may be created by cutting out a part of the situation from the short video 200.

[0026] (Video display device 1) Next, the configuration of the video display device 1 of this embodiment will be described. Figure 3 is a block diagram showing the configuration of the video display device 1 of this embodiment.

[0027] As shown in Figure 3, the video display device 1 comprises a short video database 10 which is a database of short videos 200, input / output means 11 for inputting and outputting information, tag information adding means 12 for adding tag information to videos, and a filtering means 21 for searching for videos. The video display device 1 also comprises a selection means 13 for selecting videos, an acquisition means 14 for acquiring advertising videos 300, a creation means 15 for creating a screen, and a settlement means 22 for settling transactions related to the buying and selling of videos.

[0028] The short video database 10 is, for example, a storage device such as a hard disk or SSD. The short video database 10 stores short videos 200 uploaded by creators. The short video database 10 stores, for example, multiple short videos 200.

[0029] The input / output means 11 (an example of a video receiving means) receives input from the purchaser terminal 120 and the creator terminal 110. The input / output means 11 also transmits the screen created in the video display device 1 to the purchaser terminal 120 and the creator terminal 110. The input / output means 11 receives the short video 200 transmitted from the creator terminal 110. The input / output means 11 also receives tag information related to tags for searching the short video 200, selections regarding the short video 200 to be viewed, and payment information, etc., which are input to the purchaser terminal 120. The input / output means 11 also provides a screen to the purchaser terminal 120 based on the information transmitted from the purchaser terminal 120. The input / output means 11 also receives information transmitted from the purchaser terminal 120 indicating the purchase of the short video 200 as payment information.

[0030] The tag information adding means 12 adds tag information related to the content of the short video 200 to the short video 200 transmitted from the creator terminal 110. The tag information adding means 12 determines the tag information for the short video 200 to be, for example, "couple," "parent and child," "blonde hair," "short haircut," "envelope," or "armpit." The tag information adding means 12 associates the determined tag information with the short video 200 and stores the video data and tag information in the short video database 10.

[0031] The filtering means 21 uses the search content entered into the buyer terminal 120 as tag information to narrow down the number of short videos 200. For example, the filtering means 21 uses the search content entered into the top screen 600, which will be described later and created by the creation means 15, as tag information to narrow down the number of short videos 200 from the tag information attached to the short videos 200 included in the short video database 10.

[0032] Furthermore, the filtering means 21 (an example of a search means) can search for short videos 200 used in an advertising video 300 from among multiple short videos 200. The short videos 200 used in the advertising video 300, filtered by the filtering means 21, are then presented to the purchaser in a list or similar display.

[0033] The selection means 13 selects one short video 200 to provide to the user from among multiple short videos 200. The selection means 13 searches for short videos 200 stored in the short video database 10 based on, for example, tag information entered from the purchaser terminal 120. The selection means 13 reads the multiple short videos 200 obtained as search results from the short video database 10. The selection means 13 also reads the one short video 200 selected by the user from the short video database 10.

[0034] Acquisition means 14 (an example of related means) acquires advertising videos 300 based on selected short videos 200. For example, acquisition means 14 acquires advertising videos 300 created based on a short video 200 selected by a purchaser. For example, acquisition means 14 accesses an advertising distribution device 130 and acquires advertising videos 300 stored in the advertising distribution device 130. To determine whether or not a short video 200 is used in an advertising video 300, for example, an AI (artificial intelligence) image identity and similarity determination function can be used. For example, acquisition means 14 uses the short video 200 as an explanatory variable and acquires the advertising video 300 obtained as the target variable from among the advertising videos 300. Then, acquisition means 14 stores the short video 200 and the advertising video 300 in a database in association with each other.

[0035] Furthermore, the acquisition means 14 can acquire advertising videos 300 that are publicly available on the internet based on the selected short video 200. This allows the acquisition means 14 to acquire a wide range of advertising videos 300 that are publicly available on the network, not just those from the advertising provider 130. In this way, the acquisition means 14 of this embodiment acquires advertising videos 300 that use the short video 200 via the network. The acquisition means 14 then associates the short video 200 and the advertising video 300 and stores them in a database.

[0036] The creation means 15 (an example of a video display means and an advertisement display means) creates a screen containing short videos 200. The creation means 15 creates a selection screen 500 (see Figure 5 described later) and a viewing screen 400 (see Figure 8) as screens. The creation means 15 searches for short videos 200 based on tag information assigned to them and creates a selection screen 500 displaying multiple short videos 200 that have been narrowed down.

[0037] The creation means 15 creates a viewing screen 400 (see Figure 8 described later) that can display either the selected short video 200 or the advertising video 300 acquired in relation to the short video 200.

[0038] If there are multiple advertising videos 300, the creation means 15 creates a viewing screen 400 that displays the multiple advertising videos 300 arranged in a predetermined direction. In the viewing screen 400, for example, the creation means 15 creates a viewing screen 400 in which multiple advertising videos 300 are arranged horizontally on the screen, with one short video 200 positioned to the lower right.

[0039] Furthermore, the creation means 15 creates a viewing screen 400 that exclusively includes an area for displaying the advertising video 300 and an area for playing the short video 200. For example, when generating a short video 200 on the viewing screen 400, the creation means 15 creates a viewing screen 400 that plays the short video 200 in an area that does not overlap with the advertising video 300 that is placed thereon. Also, when generating an advertising video 300 on the viewing screen 400, the creation means 15 creates a viewing screen 400 that plays the target advertising video 300 in an area that does not overlap with other advertising videos 300 and short videos 200 that are placed thereon.

[0040] Furthermore, the creation means 15 creates a screen that will become the top screen 600 provided when the purchaser terminal 120 and the creator terminal 110 access the video display device 1. The creation means 15 transmits the created selection screen 500 and viewing screen 400 to the purchaser terminal 120. The creation means 15 also creates a screen including creators and categories as the top screen 600 (see Figure 4 described later) to be provided to the purchaser terminal 120 that has accessed the video display device 1, and provides it to the purchaser terminal 120.

[0041] The payment method 22 (an example of a receiving method) performs payment based on payment information transmitted from the buyer terminal 120. For example, the payment method 22 performs payment based on payment information indicating information that identifies a single short video 200 transmitted from the buyer terminal 120 and input information indicating a desire to purchase.

[0042] Next, we will specifically describe the screens used in the video sales system 100 of this embodiment. Figure 4 shows an example of the top screen 600 of this embodiment.

[0043] The top screen 600 shown in Figure 4 is what is initially displayed on the screen of, for example, the purchaser's terminal 120 when a purchaser uses the video sales system 100 of this embodiment. The top screen 600 includes a keyword input section 640 for selecting videos based on keywords, a creator selection section 610 for selecting videos based on the creator who made the video, a creator display button image 620, and a category selection section 630 for selecting videos based on the category in which the video is classified.

[0044] The keyword input section 640 is provided with a field for entering keywords. When a buyer enters a keyword into the keyword input section, a keyword-based selection screen 500 (see Figure 5, described later) is displayed, showing a list of short videos 200 that correspond to the keyword.

[0045] The creator selection unit 610 is provided with age-specific images 611, such as "Kids," "20s," "30s," ..., "Seniors." When any of the age-specific images 611 is selected, a creator-based selection screen 500 (see Figure 6, described later) is displayed, showing a list of creators in the selected age group.

[0046] The creator display button image 620 is a button image that displays a selection screen 500 based on the creator. In this embodiment, when the creator display button image 620 accepts a selection operation such as a click, it displays a list of creators, for example, those in their "20s," on the screen.

[0047] The category selection section 630 displays a category image 631 that allows users to visualize the category, and a word 632 that represents the category. Examples of broad category classifications include categories such as "Apps / Web Services," "Beauty," "Health," "Pets," "Education," "Human Resources," and "Finance." The word 632 represents the items that make up each category. For example, for "Apps / Web Services," the word 632 could represent items such as "Matching," "Lifestyle Apps," and "Web Services." The category image 631 and the word 632 are displayed as a pair, and multiple such combinations are displayed side by side. When any of the words 632 are selected (for example, by clicking or tapping), a category-based selection screen 500 (see Figure 7 described later) is displayed, showing a list of short videos 200 corresponding to the selected word 632.

[0048] Figure 5 shows a selection screen 500 based on keywords in this embodiment. As shown in Figure 5, the keyword-based selection screen 500 of this embodiment includes a keyword input unit 550, a video type filtering unit 560, and a video list display unit 570.

[0049] The keyword input section 550 is provided with a field for entering keywords. If keywords have already been entered on the top screen 600 and the user transitions to the selection screen 500, the keywords entered on the top screen 600 will be displayed. Furthermore, the keyword input section 550 allows for further filtering of the short videos 200 by adding additional keywords or creator conditions such as "gender" or "age group". The results based on the input in the keyword input section 550 are reflected in the video list display section 570.

[0050] The video type filtering unit 560 accepts additional conditions for the type (specification) of the short videos 200 to be selected, such as "price," "video playback time," and "image quality." Price is the purchase price of the short videos 200. Video playback time is the playback time of the short videos 200. Image quality is the image quality of the short videos 200. The results of the input to this video type filtering unit 560 are reflected in the video list display unit 570.

[0051] The video list display unit 570 displays multiple short videos 200 side by side. Each short video 200 is displayed as a still image unless an operation related to video selection, such as cursor movement or tapping, is performed. The still image of a short video 200 can be the first frame image that makes up the video. When the cursor is placed over a short video 200, playback of the short video 200 begins, and the purchaser can watch the video.

[0052] Additionally, the short video 200 displays new information 210, price rank 220, and playback time 230. New information 210 is displayed as, for example, "NEW," and indicates that it is a relatively new video, as part of the regularly uploaded short video 200. Price rank 220 indicates the sales price rank of Short Video 200. For example, videos with relatively high prices will be displayed as "S rank," and so on, with each Short Video 200 displaying a rank corresponding to its sales price. The playback time of 230 indicates the time it takes to play each short video (200) from beginning to end.

[0053] Then, when one of the multiple short videos 200 displayed in the video list display unit 570 is selected (for example, by clicking or tapping), the viewing screen 400, which will be described later, is displayed.

[0054] Furthermore, as shown in the selection screen 500 in Figure 5, for example, it is possible to search for short videos 200 used in advertising videos 300 from among multiple short videos 200. This allows the buyer to be presented with a list of short videos 200 that have been narrowed down to those used in advertising videos 300. The buyer can then see the short videos 200 that other users are using in advertisements as advertising videos 300.

[0055] Figure 6 shows an example of a selection screen 500 based on the creator of this embodiment.

[0056] As shown in Figure 6, the creator-based selection screen 500 is provided with a year selection section 510 and a creator display section 520.

[0057] The age selection unit 510 displays multiple selection button images 511, each corresponding to a different age group, such as "Kids," "20s," "30s," ..., "80s." In this embodiment, the selection button images 511 also include "Men's" for selecting male creators and "NEW" for selecting new images. When a selection button image 511 is selected, a list of creators corresponding to the selected age group is displayed on the creator display unit 520.

[0058] The creator display unit 520 displays multiple creator images 521, each provided for a specific creator. Each creator image 521 includes the creator's face image 523 and a creator name 525 that uniquely identifies the creator. When one of the multiple creator images 521 is selected, a list of short videos 200 created by the selected creator is displayed. The list of short videos 200 is the same as that displayed in the video list display unit 570 (see Figure 5) described above. Furthermore, when one of the multiple short videos 200 is selected, the viewing screen 400 described later is displayed.

[0059] Figure 7 shows the category-based selection screen 500 of this embodiment. As shown in Figure 7, the category-based selection screen 500 of this embodiment is provided with a keyword input section 530, a selection category display section 535, and a classification list display section 540 that shows a list of situation classifications 541, which further classify videos within a category by situation.

[0060] The keyword input section 530 is provided with a field for entering keywords. By entering a keyword of their choice into the keyword input section, the user can further narrow down the short videos 200 that already belong to the specified categories to those corresponding to the entered keyword. The results based on the keyword input in the keyword input section 530 are reflected in the classification list display section 540.

[0061] The selected category display 535 shows the category (item) selected by the purchaser. In other words, the selected category display 535 indicates the category to which the situation classification 541 displayed in the classification list display section 540 belongs.

[0062] The classification list display unit 540 displays multiple situation classifications 541 side by side. Each situation classification 541 includes a situation image 543 that allows users to visualize the situation, and a situation description 545 that explains the content of the situation. The situation image 543 can be an image (frame image) that makes up a short video 200 included in the situation classification 541. The situation description 545 explains the situation (scene) with a relatively short sentence, for example, about 15 characters. An example of a situation description 545 is a short sentence, such as "#Cheers with a matched partner".

[0063] Then, when one of the multiple situation classifications 541 is selected, a list of multiple short videos 200 for the selected situation is displayed. The list of short videos 200 is the same as the video list display unit 570 (see Figure 5) described above. Furthermore, when one of the multiple short videos 200 is selected, the viewing screen 400 described later is displayed.

[0064] Next, we will explain in detail the viewing screen 400 that appears when one of the multiple short videos 200 is selected. Figure 8 shows an example of the viewing screen 400 of this embodiment.

[0065] As shown in Figure 8, the viewing screen 400 includes a short video display unit 410 for displaying short videos 200, a detailed information display unit 430 for displaying detailed information about the short videos 200, an advertising video display unit 450 for displaying advertising videos 300, a sample video download button image 470, and a purchase procedure button image 480.

[0066] The short video display unit 410 has the function of displaying the short video 200 selected by the purchaser. When the purchaser selects the short video 200 and the viewing screen 400 is displayed, the short video 200 automatically starts playing without requiring any playback operation from the purchaser. The short video 200 can be played, stopped, and its display size changed according to the purchaser's actions.

[0067] The detailed information display unit 430 displays the creator's name, the creator's age, the situation of the short video 200, the tags assigned to the short video 200, and the number of times the short video 200 has been downloaded in the past. Furthermore, the detailed information display unit 430 displays the release date of the short video 200, information on the sales price rank, and information on image quality such as resolution.

[0068] The advertising video display unit 450 displays an advertising video 300 created using the short video 200 displayed on the short video display unit 410. The advertising video 300 is displayed smaller than the short video 200. In this embodiment, the advertising video 300 is displayed at about one-quarter the size of the short video 200.

[0069] Furthermore, the ad video 300 will be displayed as a still image unless an action related to selecting the video, such as using the cursor or tapping, is performed. The still image of the ad video 300 can be the first frame image that makes up the ad video 300. When the cursor is placed over the ad video 300, playback of the ad video 300 will begin on the same screen. At this time, the ad video 300 will play in the area where it is displayed without the screen size changing. In this case, the purchaser can check the content of the ad video 300 without being required to perform complicated operations or being subjected to waiting time for playback.

[0070] On the other hand, by selecting (for example, clicking or tapping) the ad video 300, it will play on a larger screen in a separate window. In this case, the purchaser will be able to fully view the ad video 300 on a larger screen. If there are multiple advertising videos 300 created using the short videos 200 displayed on the short video display unit 410, the advertising video display unit 450 will display multiple advertising videos 300. In this case, the multiple advertising videos 300 will be arranged in one direction (the left-right direction of the screen in this embodiment). Furthermore, the multiple advertising videos 300 will be arranged in order according to predetermined conditions. The multiple advertising videos 300 will be arranged from those closest to the short video display unit 410 to those furthest away (from left to right in the example shown in the figure), with advertising videos 300 having relatively high display priority to those with relatively low display priority. In this embodiment, advertising videos 300 with high display priority can be those that have a higher number of views when actually used as advertisements. Also, advertising videos 300 with high display priority can be those that have a more recent release timing (so-called latest advertising videos) when used as advertisements. Furthermore, advertising videos 300 with high display priority may be set based on both the number of views and the release timing based on recency.

[0071] In the video sales system 100 of this embodiment, an advertising video 300 is displayed together with a short video 200 on a viewing screen 400 where the short video 200 is displayed. That is, the advertising video 300 is displayed together with the short video 200 on the viewing screen 400 where the purchase of a short video 200 is accepted. By displaying the short video 200 and the advertising video 300 together on the same screen in this way, the system provides buyers with easy-to-understand information to help them make a purchase decision when buying a short video 200.

[0072] In this embodiment, the advertising video 300 is displayed on the advertising video display unit 450 of the viewing screen 400. Thus, the advertising video 300 is displayed on the viewing screen 400. On the other hand, the advertising video 300 is not displayed on the top screen 600 or the selection screen 500, for example. That is, the selection screen 500, which displays multiple short videos 200, does not show the existence of an advertising video 300 related to one of the short videos 200. In the video sales system 100 of this embodiment, the existence of the advertising video 300 is not shown on the top screen 600 or the selection screen 500, and the advertising video 300 is displayed only on the viewing screen 400.

[0073] Here, the presence of 300 ad videos can be considered an indicator that 200 short videos are being used. If such 300 ad videos are actively displayed on the top screen 600 or the selection screen 500, it may hinder the buyer's selection of 200 short videos. Therefore, in the video sales system 100 of this embodiment, the existence of the advertising video 300 is deliberately not shown on the top screen 600 or the selection screen 500, and the advertising video 300 is displayed on the viewing screen 400 that is shown after the user has selected a short video 200.

[0074] The sample video download button image 470 is a button image for downloading (DL) the short video 200 displayed on the short video display unit 410 to the purchaser's terminal 120. The downloaded short video 200 will have a superimposed indication that it is a sample.

[0075] The purchase procedure button image 480 is a button image that allows the buyer to purchase the short video 200 displayed on the short video display unit 410. By operating the purchase procedure button image 480, the process for settling the purchase of the short video 200 is executed.

[0076] (Hardware configuration of video display device 1) Figure 9 shows an example of the hardware configuration of the video display device 1.

[0077] As shown in Figure 9, the video display device 1 comprises a CPU 101, RAM (Random Access Memory) 102, ROM (Read Only Memory) 103, HDD (Hard Disk Drive) 104, and a communication I / F 105.

[0078] The CPU 101 implements the above functions of the video display device 1 by loading various programs stored in ROM 103, etc., into RAM 102 and executing them. RAM 102 is memory used as working memory for the CPU 101. ROM 103 is memory that stores various programs, etc., executed by the CPU 101. HDD 104 is, for example, a magnetic disk drive that stores user information, etc. Communication I / F 105 transmits and receives various information with other devices via the internet.

[0079] Here, the program executed by the CPU 101 can be provided to the video display device 1 while stored in a computer-readable recording medium such as semiconductor memory. Alternatively, the program executed by the CPU 101 may be downloaded to the video display device 1 via the video display device 1. For example, a program that implements each of the above functions of the video display device 1 may be downloaded to the video display device 1 as an application.

[0080] <Operation of video display device 1> Next, the operation of the video presentation device 1 will be described with reference to Figures 10 and 11. Figure 10 is a sequence diagram showing the process of uploading 200 short videos. Figure 11 is a sequence diagram showing the flow of searching for short videos 200 using the purchaser's terminal 120.

[0081] First, we will explain the operation of the video display device 1 when storing the short video 200 transmitted from the creator terminal 110. As shown in Figure 10, the short video 200 captured and created by the creator is transmitted to the video display device 1 via the creator terminal 110 (step S1). The input / output means 11 receives the transmitted short video 200. The tag information adding means 12 identifies the content contained in the short video 200 (step S2). The tag information adding means 12 identifies, for example, the face of a person, body parts of a person, age of a person, hair color, hair length, background, and type of item contained in the short video 200.

[0082] The tag information adding means 12 determines tag information based on the content of the identified short video 200 (step S3). The tag information adding means 12 adds the determined tag information to the short video 200 whose content has been identified (step S4). The tag information adding means 12 stores the short video 200 whose content has been identified and the tag information added to the short video 200 in the short video database 10 (step S5).

[0083] Next, we will explain the operation of the video display device 1 when it receives a search for a short video 200 from the purchaser terminal 120. As shown in Figure 11, the input / output means 11 receives an access request from the purchaser terminal 120 to the top screen 600 shown in Figure 4 (step S11). The creation means 15 creates the top screen 600 shown in Figure 4 in response to the access request and sends it to the purchaser terminal 120 (step S12).

[0084] In the buyer terminal 120, tag information is entered as a search criterion (step S13). The input / output means 11 receives the tag information that has been entered into the buyer terminal 120 and transmitted to the video display device 1 (step S14). The filtering means 21 narrows down the short video database 10 to short videos 200 that have the received tag information attached (step S15). The filtering means 21 sends the multiple short videos 200 obtained through filtering to the creation means 15.

[0085] The creation means 15 creates a selection screen 500 using the multiple short videos 200 sent from the selection means 13 (step S16). The creation means 15 creates a screen as the selection screen 500 that includes a list of the short videos 200 obtained as search results. For example, the creation means 15 creates a selection screen 500 (see Figure 5) that includes a list of multiple short videos 200 obtained as search results with respect to the entered tag information "matching".

[0086] The input / output means 11 transmits the created selection screen 500 to the purchaser terminal 120 (step S17).

[0087] In the purchaser terminal 120, one short video 200 is selected from the list of short videos 200 shown on the selection screen 500 (step S18). The purchaser terminal 120 transmits information about the selected short video 200 to the video display device 1 (step S19). The input / output means 11 receives information about the selected short video 200.

[0088] The acquisition means 14 retrieves one short video 200 received from the short video database 10. The acquisition means 14 retrieves an advertising video 300 created based on the retrieved short video 200 from the advertising provider 130 (step S20). The acquisition means 14 may retrieve multiple advertising videos 300. The acquisition means 14 sends the retrieved short video 200 and the advertising video 300 to the creation means 15.

[0089] The creation means 15 acquires one short video 200 and an advertising video 300 from the acquisition means 14. The creation means 15 creates a viewing screen 400 that includes one short video 200 and an advertising video 300 created based on the short video 200 (step S21). In this embodiment, the creation means 15 creates a viewing screen 400 that includes one short video 200 and five advertising videos 300, as shown in Figure 8. The creation means 15 may include a button on the viewing screen 400 that allows the user to input payment information when they wish to purchase one short video 200. The input / output means 11 transmits the created viewing screen 400 to the purchaser terminal 120 (step S22).

[0090] According to the video display device 1 of this embodiment, for each short video 200 found through a search, an advertising video 300 created based on the short video 200 is provided to the buyer. This allows the buyer to see on a single screen what kind of advertising video 300 can be created using the short video 200. Therefore, the buyer can visualize the advertising video 300 they will create while viewing the advertising video 300 together with the short video 200. Thus, compared to when only the short video 200 is presented to the buyer, information more suitable for buying and selling videos can be provided to the buyer. In particular, the advertising video 300 is actually created using the short video 200 purchased by another user. Unlike, for example, a mere sample video, such an advertising video 300 can be recognized by the buyer as proof of actual work and becomes reliable information for the buyer.

[0091] Furthermore, by using the short video 200 as an explanatory variable, the acquisition method 14 acquires advertising videos 300 related to the short video 200, eliminating the need to search for the advertising videos 300 on the internet (website). This makes the acquisition of advertising videos 300 based on the short video 200 more efficient.

[0092] Furthermore, by displaying multiple advertising videos 300 side-by-side on the viewing screen 400, each advertising video 300 associated with a short video 200 can be easily played. This improves the usability when viewing the viewing screen 400.

[0093] Furthermore, by making the area for playing the short video 200 and the area for playing the advertising video 300 mutually exclusive on the viewing screen 400, the viewing of other short videos 200 and advertising videos 300 is not interrupted regardless of which file is being played. Therefore, it is possible to play the short video 200 and the advertising video 300 side by side. This improves the usability of video viewing on the viewing screen 400.

[0094] Next, we will describe the modified video display device 1. Figure 12 is a block diagram showing the configuration of a modified video presentation device 1. Figure 13 is a sequence diagram showing the process of uploading 200 short videos.

[0095] In the video presentation device 1 of the above-described embodiment, the advertising video 300 was searched using the short video 200 as an explanatory variable. Instead, the modified video presentation device 1 attaches identification information to the short video 200 and uses the identification information to search for the advertising video 300.

[0096] As shown in Figure 12, the modified video presentation device 1 includes an identification information adding means 16. The identification information adding means 16 adds identification information to each of the multiple short videos 200 to identify the short video 200. The identification information adding means 16 detects, for example, facial features of a person (the creator themselves), background features, or features of an object included in the uploaded short video 200. The identification information adding means 16 assigns an ID number or the like as identification information to each of the detected features. The identification information adding means 16 links the identification information to the short video 200. The identification information adding means 16 stores the short video 200 and the linked identification information in the short video database 10.

[0097] In other words, the video display device 1 of this embodiment searches the internet (website) for advertising videos 300 that use short videos 200, and manages the short videos 200 and advertising videos 300 in association (an example of management means). The video display device 1 then extracts identification information from the short videos 200 that is characteristic of the short videos and allows the short videos 200 to be identified. Furthermore, the video display device 1 uses this identification information to search for advertising videos 300 on the internet (website) and associates the short videos 200 and advertising videos 300.

[0098] In Figure 13, steps S1 to S5 are the same as steps S1 to S5 in Figure 10. As shown in Figure 13, between steps S4 and S5, the identification information adding means 16 has step S6, which associates the identification information with the short video 200.

[0099] In step S6 of Figure 13, the acquisition means 14 acquires identification information associated with one short video 200 selected by the purchaser terminal 120. The acquisition means 14 may, for example, acquire identification information associated with a short video 200 stored in the short video database 10. The acquisition means 14 acquires an advertising video 300 to which the acquired identification information is attached from the advertising provider 130. The acquisition means 14 acquires an advertising video 300 to which identification information is attached, for example, an advertising video 300 created based on a short video 200 to which identification information is attached, in the same way as the short video 200. The creation means 15 creates a viewing screen 400 including the acquired advertising video 300.

[0100] According to the modified video display device 1 described above, the advertising video 300 can be acquired using identification information linked to the short video 200, thereby reducing the load on the video display device 1. In addition, the time required to create the viewing screen 400 provided to the purchaser terminal 120 can be shortened.

[0101] Furthermore, in other modified versions of the video display device 1, specific information that uniquely identifies the short video 200, such as a digital watermark, ID number, or predetermined mark image, can be pre-embedded in the images (frame images) that make up the short video 200. This specific information is then used when searching for advertising videos 300 that use the short video 200 on a website. In other words, the advertising videos 300 used on a website contain the specific information attached to the short video 200 used as source material within the images. Therefore, the video display device 1 can identify the short video 200 used in the advertising video 300 by detecting the specific information contained in that advertising video 300. The video display device 1 can then associate and store the advertising videos 300 and short videos 200 on the website.

[0102] Next, we will describe the modified video display device 1. Figure 14 is a sequence diagram showing the flow of searching for short videos 200 using the purchaser's terminal 120.

[0103] The modified video display device 1 differs from the embodiment described above in that it indicates the playback position (playback time) of the situation in the short video 200 used in the advertising video 300. As shown in Figure 12, the modified video presentation device 1 includes a discrimination means 17.

[0104] The discrimination means 17 determines the time indicating the playback position used in the related advertising video 300 within the short video 200. The discrimination means 17 determines, for example, the playback position of the short video 200 used in the advertising video 300. The discrimination means 17 determines the playback position (playback time) of the short video 200 used in the advertising video 300 from, for example, the faces of people, backgrounds, the positions of objects, and the types of objects included in the advertising video 300. The discrimination means 17 determines the playback start position (time) and the playback end position (time) of the short video 200 as the playback position.

[0105] Steps S11 to S20 in Figure 14 are the same as steps S11 to S20 in Figure 11. As shown in Figure 14, the discrimination means 17 determines the playback start position and playback end position of the short video 200 for the advertising video 300 acquired by the acquisition means 14 (step S23). For each advertising video 300, the discrimination means 17 sends the determined playback start position and playback end position to the creation means 15. The creation means 15 creates a viewing screen 400 including the playback start position and playback end position (step S21). The playback start position and playback end position are displayed for each advertising video 300 as follows: "1:25 to 2:10", "1:00 to 2:00", "1:10 to 2:20", "1:05 to 2:25", "1:11 to 2:13", etc. In other words, the scenes used in the advertising video 300 within the short video 200 are displayed in time. This time (scene) information can be displayed for each of the multiple advertising videos 300 (see Figure 8) arranged in the video list display unit 570.

[0106] According to the modified video display device 1 described above, it is possible to display the scenes (playback time) of the short video 200 used in the advertising video 300, thereby improving the usability when viewing the short video 200 and the advertising video 300.

[0107] Next, we will describe the modified video display device 1. Figure 15 is a sequence diagram showing the process of uploading 200 short videos.

[0108] The modified video display device 1 differs from the above-described embodiment in that, regarding the tag information attached to the uploaded short video 200, it utilizes the tag information of short video 200 used in a predetermined number or more advertising videos 300. As shown in Figure 12, the modified video presentation device 1 comprises an extraction means 18 and a tag information identification means 19.

[0109] The extraction means 18 extracts short videos 200 related to a predetermined number or more advertising videos 300. For example, the extraction means 18 counts the number of advertising videos 300 stored in the advertising supply device 130 for each short video 200 stored in the short video database 10. The extraction means 18 may, for example, count advertising videos 300 created based on the short video 200 stored in the advertising supply device 130, using the short video 200 as an explanatory variable, similar to the acquisition means 14. The extraction means 18 flags the short videos 200 related to the advertising videos 300 that have been counted a predetermined number or more. The extraction means 18 associates the flag with the short video 200 and stores the flag in the short video database 10.

[0110] The tag information identification means 19 identifies the tag information attached to the extracted short video 200. That is, the tag information identification means 19 identifies the tag information attached to the flagged short video 200. Specifically, the tag information identification means 19 identifies the tag information attached to the short video 200 extracted by the tag information attachment means 12.

[0111] As shown in Figure 15, when the input / output means 11 receives an upload of short videos 200 from the creator terminal 110, the extraction means 18 extracts short videos 200 related to a predetermined number or more advertising videos 300 (step S7). The tag information identification means 19 identifies the tag information of the extracted short videos 200 (step S8). The tag information addition means 12 determines the tag information based on the content of the identified short videos 200 (step S3). Here, the tag information addition means 12 determines the tag information to be added to the short videos 200 from the extracted tag information. The tag information addition means 12 adds the determined tag information to the short videos 200 whose content has been identified (step S4). The tag information addition means 12 stores the short videos 200 whose content has been identified and the tag information added to the short videos 200 in the short video database 10 (step S5).

[0112] According to the modified video display device 1 described above, by adding tag information from short videos 200 used in a predetermined number or more advertising videos 300 to a new short video 200, it is possible to add tag information that is presumed to be more likely to be used to the new short video 200. Short videos 200 used in a certain number or more of advertising videos 300 can be considered to be popular short videos. The tag information used in such short videos 200 is considered to be valuable as tag information (keywords) that purchasers use to search when making a purchase. Therefore, in the video display device 1 of this embodiment, tag information is added to a new short video 200 using tag information that has been added to a predetermined number or more of advertising videos 300. As a result, the quality of the added tag information is improved, and the number of short videos 200 that are searched using the tag information increases.

[0113] Next, we will describe the modified video display device 1. Figure 16 is a sequence diagram showing the flow when viewing a short video 200 from the creator terminal 110.

[0114] The modified video display device 1 differs from the embodiment described above in that it provides creators with information to assist in creating short videos 200. Specifically, the video display device 1 differs from the embodiment described above in that it provides creators with a video search and viewing screen 400. As shown in Figure 12, the modified video presentation device 1 includes a user identification means 20.

[0115] The user identification means 20 identifies whether a terminal requesting a search from the video display device 1 is a creator terminal 110 or a purchaser terminal 120. The user identification means 20 identifies whether the access is from a creator terminal 110 or a purchaser terminal 120, for example, based on login information to the video display device 1.

[0116] As shown in Figure 16, the user identification means 20 accepts login information input from the creator terminal 110 or the purchaser terminal 120 (step S300). If the login is from the purchaser terminal 120, the process proceeds to step S11 in Figure 11. On the other hand, if the login is from the creator terminal 110, the authentication result is sent to the creator terminal 110 (step S301), and the process proceeds to step S31 in Figure 16.

[0117] In Figure 16, the input / output means 11 receives a request from the creator terminal 110 to provide a search screen (for example, the top screen 600 shown in Figure 4) (step S31). Based on the request from the creator terminal 110, the video display device 1 transmits the search screen to the creator terminal 110 (step S32). The creator terminal 110 accepts input tag information for searching the short video 200 (step S33). The creator terminal 110 transmits the input tag information to the video display device 1 (step S34).

[0118] The filtering means 21, based on the input tag information, narrows down the short videos 200 associated with a predetermined number or more advertising videos 300 from the short videos 200 stored in the short video database 10 to be included in the viewing screen 400 (step S35). The filtering means 21 narrows down the short videos 200 used in a predetermined number or more advertising videos 300 from the short video database 10, for example, based on the number of advertising videos 300 acquired by the modified extraction means 18. The filtering means 21 may also narrow down the short videos 200 to those flagged by the extraction means 18, for example.

[0119] The creation means 15 creates a selection screen 500 containing the narrowed-down short videos 200 (step S36). The input / output means 11 transmits the created selection screen 500 to the creator terminal 110 (step S37). The creator terminal 110 selects, for example, one short video 200 from the short videos 200 included in the selection screen 500 (step S38). The creator terminal 110 transmits the selection to the video display device 1 (step S39). The acquisition means 14 acquires an advertising video 300 stored in the advertising provision device 130 and related to the selected short video 200 based on the selected short video 200 (step S40).

[0120] The creation means 15 creates a viewing screen 400 that includes a selected short video 200 and an advertising video 300 created based on the short video 200 (step S41). The input / output means 11 transmits the created viewing screen 400 to the creator terminal 110 (step S42).

[0121] According to the modified video display device 1 described above, it is possible to narrow down the short videos 200 used in a predetermined number or more advertising videos 300 and provide a viewing screen 400 to the creator terminal 110. This makes it possible to provide creators with short videos 200 that include information on how to capture reference short videos 200 and shooting themes, as support information to support creators. In this case, the narrowing means 21 and the input / output means 11 function as examples of support means. An advertising video 300 that has been used more than a predetermined number of times is considered to be a popular video. The way such advertising videos 300 are filmed, including the theme, situation (scene), and gestures of the performers, is assumed to contain a lot of useful information for creators. Thus, the video display device 1 can show the creator, who is the filmmaker, support information that assists in the planning of the short video 200. Furthermore, the video display device 1 of this embodiment can improve the quality of the short video 200 captured by the creator.

[0122] Furthermore, in the example described above, a viewing screen 400 indicating the playback position (time) of the advertising video 300 may be provided to the creator terminal 110. This allows the creator to be specifically shown the scenes (parts) of the short video 200 used as the advertising video 300. In addition, information that is useful for capturing the short video 200 can be provided to the creator as supporting information, and as a result, the quality of the short video 200 used in the video sales system 100 of this embodiment can be improved.

[0123] Furthermore, as described above, the video display device 1 of this embodiment associates information related to the content of the short video 200 with the short video 200 as tag information. The video display device 1 then presents the tag information identified from the short videos 200 used in a predetermined number or more advertising videos 300 to the creator as support information. This allows creators to obtain tag information indicating the content of 200 short videos used in a certain number of or more advertising videos (300 videos). This enables creators to consider the content of the videos they shoot by referring to the tag information.

[0124] In this embodiment, the video display device 1 does not necessarily have a payment means 22. That is, the payment means 22 may be provided in a device separate from the video display device 1.

[0125] Each of the above embodiments and variations may be provided in combination individually. That is, a video presentation device 1 may be provided that combines the functions of at least one of the multiple variations with respect to this embodiment. [Explanation of Symbols]

[0126] 1...Video display device, 10...Short video database, 11...Input / output means, 12...Tag information addition means, 13...Selection means, 14...Acquisition means, 15...Creation means, 16...Identification information addition means, 17...Discrimination means, 18...Extraction means, 19...Tag information identification means, 20...User identification means, 21...Narrowing means, 22...Payment means, 200...Short video, 300...Advertising video, 400...Viewing screen, 410...Short video display unit, 450...Advertising video display unit

Claims

1. A means for creating a first screen that includes multiple videos available for purchase by the user and is to be displayed on the purchaser's device, A second screen creation means creates a second screen that, in response to the user's selection of one of the multiple videos displayed on the first screen, displays an advertising video, which is an advertisement that was previously published and used the selected video, together with the first image, on the purchaser's terminal. A receiving means for receiving payment information based on the user's operation on the image for purchasing the first video displayed on the second screen, A video sales system equipped with [features / equipment].

2. The video sales system according to claim 1, wherein the advertising video is played when the cursor is placed over the advertising video.

3. The video sales system according to claim 1, wherein the existence of the advertisement video relating to the first video is not displayed on the first screen.

4. The video sales system according to claim 1, further comprising a search means for searching for the video used in the advertisement video from among the plurality of videos.

5. The video sales system according to claim 1, further comprising means for acquiring the advertising video using the aforementioned video via a network and for associating the aforementioned video with the advertising video.

6. Identifiable information that can identify the aforementioned video is extracted from the aforementioned video. The video sales system according to claim 5, wherein the related means acquires the advertising video using the identification information and associates the video with the advertising video.

7. Identifiable information that allows the video to be identified is added to the video, The video sales system according to claim 5, wherein the related means identifies the specific information contained in the advertising video using the video and associates the advertising video with the video.

8. The video displayed on the first screen is received from multiple videographers who are shooting the video, The video sales system according to claim 1, further comprising a support means for showing the photographer support information to assist in the planning of the aforementioned video.

9. The video sales system according to claim 8, wherein the support means provides the photographer with a predetermined number or more of the videos used in the advertising videos as support information.

10. The video sales system according to claim 8, wherein the support means provides the photographer with information regarding the scenes used in the advertising video from the video as support information.

11. Information relating to the content of the aforementioned video is added to the video as tag information. The video sales system according to claim 1, wherein the tag information is assigned to a new video using the tag information assigned to the video that has been used in a predetermined number or more of the aforementioned advertising videos.

12. Information relating to the content of the aforementioned video is associated with the video as tag information. The video sales system according to claim 1, wherein the tag information identified from the videos used in a predetermined number or more of the aforementioned advertising videos is presented to the photographer who is shooting the videos displayed on the first screen.

13. The steps include creating a first screen that includes multiple videos available for purchase by the user and is displayed on the purchaser's device, The steps include creating a second screen that displays, on the purchaser's terminal, an advertising video, which is an advertisement that was previously published and used in an advertisement, along with the first image, in response to the user's selection of one of the multiple videos displayed on the first screen, The steps include receiving payment information based on the user's operation on the image for purchasing the first video displayed on the second screen, A video sales method that includes the following features.

14. On the computer, A function to create a first screen to be displayed on the purchaser's device, which includes multiple videos that the user can purchase, A function to create a second screen that, in response to the user's selection of one of the multiple videos displayed on the first screen, displays an advertising video, which is an advertisement that was previously published and used the selected video, along with the first image, on the purchaser's terminal; A function that accepts payment information based on the user's operation on the image for purchasing the first video displayed on the second screen, A program that makes this possible.

Images