A content management system for brand marketing and a marketing method using it

Abstract

The present invention relates to a brand marketing content management system and a marketing method using the same, which connects advertisers who want to advertise in an internet environment with creators who freely produce content in an internet environment, thereby enabling advertisers to conduct effective advertising and creators to produce desired content and receive sponsorship. The system is characterized by comprising: a customer management unit that receives content production requests from advertisers; a request matching unit that matches creators among previously recruited creators to the category of the content production request and delivers the content production request to the creator; a content evaluation unit that evaluates the advertising content produced by the creator based on established evaluation criteria; and a settlement unit that delivers sponsorship funds corresponding to the evaluation results of the advertising content to the creator.

Description

Technology Field

[0001] The present invention relates to a content management system for brand marketing and a marketing method using the same. More specifically, it relates to brand marketing through social content and a billing system therefor, in which the public, regardless of age or gender, voluntarily participates as the subject of content within a safe and trustworthy social network, naturally shares values ​​with one another using network media such as SNS, stimulates consumption desires, and enables the enjoyment of more diverse experiences. The system relates to a method for creating and operating an ecosystem of a virtuous cycle structure where consumers consuming brand marketing content on SNS, sponsoring advertisers, and creators producing content all achieve a Win-Win, ultimately satisfying both customers and creators as well as promoting the advertiser's brand through brand marketing content. The system provides a method for evaluating and analyzing content produced within the system according to a certain quality indicator index. Furthermore, unlike the method of settling and paying advertising costs such as CPC, CPS, CPA, and CPM in general online advertising systems, fixed sponsorship funds are paid differentially based on a quality indicator index standard table for the content produced by the creator. Furthermore, this technology relates to a content management system acting as an intermediary and a marketing method utilizing it, which connects content production requests from advertisers that match the themes, interests, basic information, age, career, and experience registered by the creator, thereby providing content (work opportunities) to the creator; ultimately, this results in better branding effects for the content desired by the advertiser, and enables the creator to maintain continuous activities by receiving fixed sponsorship funds through the creation and distribution of valuable, beneficial, and diverse experiential content on their own social media or designated media. Background Technology

[0002] Branded content refers to the combination of various cultural elements with brand advertising, aiming to naturally embed brand messages within the content. Furthermore, achieving voluntary sharing through consumer empathy and interest is considered one of the performance measurement indicators. The current online advertising market is experiencing a trend of declining advertising efficiency—such as consumer attention and response rates—despite the reliance on traditional advertising methods like banners and pop-ups. Consequently, a phenomenon is occurring where creators are forced to engage in inefficient advertising, where advertising costs increase but sales do not grow in direct proportion. In the current online advertising market, there is an increasing number of instances where creators display low-quality, non-standardized advertisements by using only the advertiser's specified content and keywords. As a result, much content remains merely an advertisement or information delivery, failing to reach a level that stimulates actual needs. This makes it difficult for creators to produce continuous and planned content, leading to a deterioration in profitability. The current online advertising market adopts advertising methods from platforms like Naver and Daum that rely solely on large user bases. This method makes it difficult to measure advertising efficiency because it is impossible to predict the reach of advertisements, and there is a tendency for unclear advertising costs to be executed. Meanwhile, the recent online advertising market sees active participation from individuals acting as catalysts who stimulate consumer desires on platforms such as AfreecaTV and YouTube. Consequently, advertisers are paying attention to the rich experiences and diverse content of influential individuals capable of stimulating and spreading consumer desires in line with changes in public consumption patterns, and are actively seeking media that can provide better branding effects. Currently, users of social media—that is, creators—are spending a significant amount of time striving to find sponsors and creative materials (work opportunities) that enable sustainable revenue generation while maintaining their unique creative activities, in addition to achieving top exposure for their content.Consequently, the time and subject matter available for unique creative activities are relatively reduced, and disputes involving imitation and copyright infringement occur frequently. The public strives to find high-quality information amidst generalized data. This desire to find quality information is even stronger during moments of important decision-making or when seeking to make changes, particularly when judgments based solely on qualifications are difficult. However, this leads to a waste of time and creates situations where one cannot be certain about their decisions. The problem to be solved

[0003] Accordingly, the present invention is designed to resolve the aforementioned conventional problems. The objective of the present invention is to provide a content management system for brand marketing and a marketing method using the same, which connects advertisers who wish to advertise in an internet environment with creators who freely produce content in an internet environment, thereby enabling advertisers to conduct effective advertising and creators to produce desired content and receive advertising fees. means of solving the problem

[0004] To achieve the above objectives, a content management system for brand marketing based on the technical concept of the present invention is characterized by comprising: a customer management unit that receives a content production request from an advertiser; a request matching unit that matches a creator among previously recruited creators to the category of the content production request and transmits the content production request to the creator; a content evaluation unit that evaluates the advertising content produced by the creator based on established evaluation criteria; and a settlement unit that transmits sponsorship funds corresponding to the evaluation result of the advertising content to the creator. Additionally, the content production request may be characterized by including at least one of the following: content category, title, content, image, advertising exposure period, budget amount, required keywords, and advertising-related links. Furthermore, the customer management unit may store the creator's history information and evaluation information, and the request matching unit may be characterized by matching the creator in order of highest evaluation information when matching the creator. Additionally, the content evaluation unit may be characterized by evaluating the draft of the advertising content produced by the creator based on established evaluation criteria, and if the evaluation result does not satisfy the passing criteria, instructing the creator to make revisions. Furthermore, the content evaluation may be characterized by being evaluated based on at least one of the following criteria: the number of texts, the number of keywords provided by the advertiser when requesting the content production, and whether or not the advertisement-related links are included. Additionally, the image evaluation may be characterized by being evaluated based on the quality of the images and the number of images. Furthermore, the system may be characterized by further including a monitoring unit that monitors the exposure status of the advertisement content posted on the website after the content evaluation unit completes the evaluation. Additionally, the system may be characterized by the customer management unit sending a warning message to the relevant creator when the monitoring unit detects unauthorized deactivation of the advertisement content posted on the website.Meanwhile, to achieve the above objectives, a method for managing marketing content through the production of branded content according to the technical concept of the present invention comprises: (A) a step in which a customer management unit receives a request for content production from an advertiser; (B) a step in which a request matching unit matches a creator among previously recruited creators to a category corresponding to the request for content production; (C) a step in which the request matching unit transmits the request for content production to the creator; (D) a step in which a content evaluation unit evaluates the advertising content produced by the creator based on established evaluation criteria; and (E) a step in which a settlement unit transmits sponsorship funds corresponding to the evaluation result of the advertising content to the creator. Additionally, the customer management unit stores the creator's history information and evaluation information, and step (B) may be characterized by matching the creator in order of highest evaluation information. Furthermore, step (D) may be characterized by evaluating the draft of the advertising content produced by the creator based on established evaluation criteria, and if the evaluation result does not satisfy the passing criteria, instructing the creator to make revisions. In addition, the evaluation criteria provided above may be characterized by including at least one of title evaluation, content evaluation, image evaluation, and video evaluation. Effects of the invention

[0005] According to the brand marketing content management system and marketing method using the same of the present invention, first, since materials (work) are provided to the creator by connecting the content production requests of advertisers that match the themes, interests, basic information, age, career, and experience registered by the creator, the creator can produce better content while earning more income in the field of interest. Second, since advertisers entrust content production to creators who have a deep interest or expertise, they can achieve better branding effects. Third, since the advertising content produced by the creator is posted in a storytelling format on internet environments such as blogs and social media, it provides an opportunity for various types of customers to experience the company's products, services, and brands without any burden. Brief explanation of the drawing

[0006] FIG. 1 is a diagram illustrating the concept of a brand marketing content management system and a marketing method using the same according to an embodiment of the present invention. FIG. 2 is a configuration diagram of a marketing content management system according to an embodiment of the present invention. FIG. 3 is a flowchart of a marketing content management method according to an embodiment of the present invention. FIG. 4 is a flowchart of the process of registering an advertiser in a marketing content management method according to an embodiment of the present invention. FIG. 5 is a flowchart of the process of registering a creator in a marketing content management method according to an embodiment of the present invention. FIG. 6 is a flowchart showing the detailed steps of step S200 of FIG. 3. FIG. 7 is a flowchart showing the detailed steps of step S400 of FIG. 3. FIG. 8 is a flowchart showing the detailed steps of step S600 of FIG. 3. FIG. 9 is a flowchart showing the detailed steps of step S800 of FIG. 3. Specific details for implementing the invention

[0007] A brand marketing content management system and a marketing method using the same according to embodiments of the present invention will be described in detail with reference to the attached drawings. Since the present invention is susceptible to various modifications and may take various forms, specific embodiments are illustrated in the drawings and described in detail in the text. However, this is not intended to limit the present invention to specific disclosed forms, and it should be understood that it includes all modifications, equivalents, and substitutions that fall within the spirit and scope of the present invention. Similar reference numerals have been used for similar components in the description of each drawing. Furthermore, unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as generally understood by those skilled in the art to which the present invention pertains. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with their meaning in the context of the relevant technology, and should not be interpreted in an ideal or overly formal sense unless explicitly defined in this application. Referring to FIG. 1, an embodiment of the present invention encourages creative intent by providing compensation for content created by creators who, at their own free will, produce content such as introductions or evaluations of products, services, etc. Additionally, by directly providing content materials to the creators, it enables the creators to save time in searching for future content materials. Furthermore, advertisers who wish to advertise can be matched with multiple influential creators capable of producing high-quality advertising content, thereby saving time in searching for advertising means. Additionally, by utilizing individual creators who can produce content at a relatively low cost, it becomes possible to advertise their goods at a lower cost. Moreover, when matched with multiple creators, a proportional variety of advertising content is produced and posted on various channels on the network, thereby maximizing advertising effects.In particular, since the posting and management of advertising content becomes the role of the creator, advertisers can save the resources allocated to promotion and sales in their business activities. Furthermore, as sponsorship funds are paid in exchange for advertising content produced by individual creators, it provides more diverse opportunities for individuals to engage in revenue-generating activities, thereby contributing to job creation. In this embodiment, the content produced by the creator is posted in the media where the creator is most active—namely, in environments where information is shared through networks, such as bulletin boards on websites shared by many users, personal websites, social networking services (SNS), and blogs. In the following description, the medium where a creator primarily works and posts advertising content is referred to as the primary activity medium and website. Referring to FIG. 1, a marketing content management system (100) according to one embodiment of the present invention is characterized by including a customer management unit (110) for receiving content production requests from advertisers, a request matching unit (120) for matching creators among previously recruited creators to the category of the content production request and delivering the content production request to the creator, a content evaluation unit (140) for evaluating advertising content produced by the creator based on established evaluation criteria, and a settlement unit (180) for delivering sponsorship funds corresponding to the evaluation results of the advertising content to the creator. The customer management unit (110) may include a website that advertisers and creators can access to input necessary information, upload electronic files, check the current status, etc. The customer management unit (110) includes an advertiser management unit (112) and a creator management unit (114). Information of advertisers is registered in the advertiser management unit (112). The advertiser's information is essential information about the advertiser and includes the company name, representative name, person in charge name, contact information, email, website URL, interest categories, etc. When an advertiser is registered, the advertiser management department (112) first conducts a review based on the above essential information and then makes a decision to approve or reject it.The above screening may include checking for the omission and validity of the above essential information. The Advertiser Management Department (112) provides a function that allows an advertiser to request content production. The content production request includes at least one of the following: content category, title, content, image, advertising exposure period, budget amount, required keywords, and advertising-related links. When information related to the content production request is entered, the Content Evaluation Department (140) first checks for the omission and validity of the above information. Additionally, the Content Evaluation Department (140) first screens the appropriateness of the content production request. If the content production request is appropriate, the Request Matching Department (120) performs a matching with a creator, and if it is inappropriate, it conveys the result of inappropriateness and the reason to the advertiser. The Creator Management Department (114) registers the creator's history information. The creator's history information includes information such as name, contact information, email address, interests (categories), content production experience, and the type of primary media activity. The creator management department (114) can review whether to approve or reject registration based on the history information entered when registering a creator. For example, creators with a high default rate on content production requests or those with extremely low content quality may not be registered. In addition to the creator's history information, the creator management department (114) stores evaluation information about the creator. The evaluation information evaluates the creator from various angles, such as qualifications, activity status, and content quality.Referring to FIG. 3, a marketing content management method according to an embodiment of the present invention includes the steps of: a customer management unit (110) receiving a content production request from an advertiser (S200); a request matching unit (120) matching a creator corresponding to the category of the content production request among the creators recruited (S400); a request matching unit (120) delivering a content production request to the creator (S500); a content evaluation unit (140) evaluating the advertising content produced by the creator based on established evaluation criteria (S600); and a settlement unit (180) delivering sponsorship funds corresponding to the evaluation result of the advertising content to the creator (S800). The customer management unit (110) includes an advertiser management unit (112) and a creator management unit (114). Referring to FIG. 4, before step S200 of the marketing content management method according to an embodiment of the present invention is performed, the advertiser is first registered in the system. The registration of an advertiser includes the following steps: first, the advertiser management department (112) accepts the advertiser's registration application (S112); the advertiser management department (112) reviews the advertiser's registration (S142); if the advertiser management department (112) approves the registration (S152), the advertiser management department (112) registers the advertiser (S192); if the advertiser management department (112) rejects the registration (S152), the advertiser management department (112) sends a rejection message to the advertiser or requests supplementation (S182). Referring to FIG. 5, along with the registration of the advertiser, the creator is also registered in the system.The registration of a creator includes, first, a step in which the creator management department (114) receives a creator's registration application (S114), a step in which the creator management department (114) reviews the creator's registration (S144), a step in which the creator management department (114) evaluates the creator (S164) if the creator management department (114) approves the registration (S154), and a step in which the creator management department (114) registers the creator (S194). If the creator management department (114) rejects the registration (S154), the creator management department (114) includes a step in which the creator management department (114) delivers a message rejecting the registration to the creator or requests supplementation (S184). Referring to FIG. 6, step S200 specifically includes the step (S220) in which the advertiser management unit (112) receives content production request information from the advertiser, the step (S240) in which the content evaluation unit (140) evaluates the appropriateness of the content production request, and the step (S290) in which the advertiser management unit (112) notifies the advertiser that the content production request is inappropriate if the content production request is inappropriate (S250). Referring to FIG. 7, the creator's history information and evaluation information are stored in the customer management unit (110), and step S400 is characterized by matching the creator in order of highest evaluation information. Specifically, step S400 includes a step (S420) in which the request matching unit (120) searches for creators in a category common to the content production request, a step (S430) in which the request matching unit (120) sorts the discovered creators based on evaluation information, and a step (S440) in which the advertiser management unit (112) or the request matching unit (120) selects a creator. If the selected creator accepts the request (S450), step S500 is performed, and if the creator does not accept the request, step S440 is performed again. Referring to FIG. 8, step S600 is characterized by evaluating a draft of the advertising content produced by the creator based on pre-established evaluation criteria, and if the evaluation result does not satisfy the passing criteria, instructing the creator to make improvements.Specifically, step S600 includes the following steps: the content evaluation unit (140) receiving a draft of advertising content from a creator (S610); the content evaluation unit (140) evaluating the draft of advertising content (S620); the content evaluation unit (140) calculating a quality indicator index of the evaluated advertising content (S640); the content evaluation unit (140) instructing the creator to post the advertising content if the advertising content meets the passing criteria of the content evaluation unit (140) (S650) (S680); and the content evaluation unit (140) instructing the creator to supplement the advertising content if the advertising content does not meet the passing criteria of the content evaluation unit (140) (S650) (S670). At this time, the evaluation criteria provided are characterized by including at least one of title evaluation, content evaluation, image evaluation, and video evaluation. Referring to FIG. 9, step S800 is based on the premise that the settlement unit (180) has received sponsorship funds from the advertiser. Specifically, step S800 includes the step (S810) in which the creator management unit (114) receives a report from the creator regarding the posting of advertising content; the step (S820) in which the monitoring unit (160) checks the posted advertising content; and the step (S840) in which, if the monitoring unit (160) determines that the advertising content has been posted normally, the settlement unit (180) delivers sponsorship funds corresponding to the evaluation result of the advertising content to the creator. Although preferred embodiments of the present invention have been described above, the present invention may use various variations, modifications, and equivalents. It is clear that the present invention can be applied in the same way by appropriately modifying the above embodiments. Therefore, the above description does not limit the scope of the present invention as defined by the limitations of the claims below. Explanation of the symbols

[0008] 100: Marketing Content Management System 110: Customer Management Department 112: Advertiser Management Department 114: Creator Management Department 120: Request Matching Department 140: Content Evaluation Department 160: Monitoring Department 180: Settlement Department

Claims

Claim 1 A brand marketing content management system and a marketing method using the same, characterized by comprising: a customer management unit receiving a content production request from an advertiser; a request matching unit matching a creator among previously recruited creators that corresponds to the category of the content production request and delivering the content production request to the creator; a content evaluation unit evaluating the advertising content produced by the creator based on established evaluation criteria; and a settlement unit delivering sponsorship funds corresponding to the evaluation result of the advertising content to the creator. Claim 2 A brand marketing content management system according to claim 1, characterized in that the content production request includes at least one of the following: content category, title, content, image, advertising exposure period, budget amount, required keywords, and advertising-related links. Claim 3 A brand marketing content management system characterized in that, in paragraph 2, the customer management unit stores the creator's history information and evaluation information, and the request matching unit matches the creator in order of highest evaluation information when matching the creator.

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