Method, apparatus, and recording medium of encouraging sign-up for membership of e-commerce service

Abstract

A technique for encouraging membership subscription for an e-commerce service is provided. A method performed by an electronic device according to an embodiment of the present disclosure may comprise the steps of: on the basis of a log of a user using an e-commerce service, determining whether a personalization action for the user is possible; when a user terminal of the user accesses a first page of the e-commerce service, transmitting information on a second page smaller than the first page to the user terminal on the basis of determination that the personalization action is possible, wherein the second page includes a user interface in which a membership subscription procedure is defined, and related information on the personalization action; and processing the membership subscription procedure for the user on the basis of the user's user input for the second page.

Description

Method, device and recording medium for inducing membership subscription of an e-commerce service

[0001] The present disclosure relates to a technique for inducing membership subscription for an e-commerce service.

[0002] Advances in communications technology have led to the widespread use of e-commerce services, which enable online transactions. The scope of products eligible for e-commerce services is expanding beyond mere goods to include services. With such a diverse range of products being traded through e-commerce services, operators of e-commerce services need to develop strategies to effectively sell a diverse range of products to users.

[0003] As an example of the aforementioned strategy, an e-commerce service operator can offer special benefits to users who sign up for membership. Typically, these memberships are paid, generating a steady stream of revenue for the operator. Therefore, technologies that actively encourage users to sign up for these memberships are required.

[0004] The technical challenge to be solved through this disclosure is to provide a technology capable of inducing users to sign up for membership in an e-commerce service.

[0005] Another technical challenge to be addressed by this disclosure is to provide a technology that can induce users to sign up for membership without interfering with transactions for products posted on an e-commerce service.

[0006] Another technical challenge to be addressed by the present disclosure is to provide a technology capable of providing a defined user interface that allows users to quickly sign up for membership.

[0007] Another technical challenge that this disclosure seeks to address is to provide a technology that can actively encourage users to sign up for membership by providing personalized actions based on the user's preferences.

[0008] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned can be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

[0009] A method according to one embodiment of the present disclosure may include a step of determining whether a personalized action is possible for a user based on a log of a user using an e-commerce service, when a user terminal of the user accesses a first page of the e-commerce service, a step of transmitting information about a second page having a smaller size than the first page to the user terminal based on the determination that the personalized action is possible, wherein the second page includes a user interface in which a membership subscription procedure is defined and related information about the personalized action, and a step of processing a membership subscription procedure for the user based on a user input of the user for the second page.

[0010] In one embodiment, the step of determining whether the personalized action is possible for the user may include the step of determining whether the personalized action is possible for the user based on the user's membership history.

[0011] In one embodiment, the step of determining whether the personalized action is possible for the user may include the step of determining whether the personalized action is possible for the user based on a purchase history of the user.

[0012] In one embodiment, the first page may be the home page of the e-commerce service.

[0013] In one embodiment, the second page may be a page displayed as an overlay on the first page.

[0014] In one embodiment, the second page includes first attribute information for the personalized action and second attribute information that is distinct from the first attribute information, and the step of transmitting information about the second page to the user terminal may include a step of determining a display order of the first attribute information and the second attribute information displayed on the second page based on the log of the user.

[0015] In one embodiment, the attribute information may include an icon visualizing attribute information for the personalized action.

[0016] In one embodiment, the icon may include an image of a coupon applied to a product in the user's shopping cart.

[0017] In one embodiment, the step of transmitting information about the second page to the user terminal may include the step of determining whether the user has a membership history based on the user's log, and the step of generating information about the second page based on the result of the determination as to whether the user has a membership history.

[0018] In one embodiment, the user interface of the second page may include a check box that can confirm whether the user agrees to sign up for membership.

[0019] In one embodiment, the step of processing a membership subscription procedure for the user includes, when a first button for performing the membership subscription procedure included in the user interface of the second page is selected by the user, a step of transmitting information about a third page having a smaller size than the first page to the user terminal, wherein the third page may include at least one of additional attribute information for the personalized action and a check box for confirming whether the user agrees to membership subscription.

[0020] In one embodiment, the step of processing a membership subscription procedure for the user includes the step of transmitting information about a fourth page displayed to fill the display of the user terminal when a second button for stopping the membership subscription procedure included in the user interface of the second page is selected by the user, and the fourth page may include detailed attribute information about the personalized action.

[0021] In one embodiment, the fourth page may include a button that can process the membership registration process as a completed registration.

[0022] According to another embodiment of the present disclosure, a recording medium is a non-transitory computer-readable recording medium having recorded thereon a computer program to be executed by a processor, wherein the computer program may be configured to cause the processor to execute any one of the above-described methods.

[0023] According to another embodiment of the present disclosure, an electronic device includes a communication interface configured to enable communication with a network, a processor configured to execute a computer program including one or more instructions, and a memory configured to load the computer program, wherein when the computer program is executed by the processor, the processor may be configured to execute any one of the methods described above.

[0024] According to the present disclosure, it is possible to induce a user to sign up for membership of an e-commerce service.

[0025] According to the present disclosure, it is possible to induce users to sign up for membership without interfering with transactions for products posted on an e-commerce service.

[0026] According to the present disclosure, a user interface defined to enable a user to quickly sign up for membership can be provided.

[0027] According to the present disclosure, it is possible to actively encourage users to sign up for membership by providing personalized actions based on the user's tendencies.

[0028] The effects according to the technical idea of ​​the present disclosure are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by a person skilled in the art of the present disclosure from the description of the specification.

[0029] FIG. 1 illustrates an environment in which devices according to one embodiment of the present disclosure can be applied.

[0030] FIG. 2 illustrates a computing device capable of implementing devices according to one embodiment of the present disclosure.

[0031] FIG. 3 illustrates a flowchart illustrating a method according to one embodiment of the present disclosure.

[0032] FIG. 4 is a flowchart showing detailed operations of the transmission operation of display information described with reference to FIG. 3.

[0033] FIG. 5 illustrates a drawing for explaining the size of a page that may be referenced in various embodiments of the present disclosure.

[0034] FIGS. 6A to 6F illustrate diagrams for explaining a membership subscription page that may be referenced in various embodiments of the present disclosure.

[0035] FIG. 7 illustrates a drawing for explaining a subsequent page of the membership subscription page described with reference to FIG. 6d.

[0036] FIG. 8 illustrates a drawing for explaining a subsequent page of the membership subscription page described with reference to FIG. 6e.

[0037] FIGS. 9A to 9E illustrate diagrams for explaining a membership subscription cancellation prevention page that can be referenced in various embodiments of the present disclosure.

[0038] FIG. 10 illustrates a diagram for explaining a membership subscription completion page that may be referenced in various embodiments of the present disclosure.

[0039] The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical concept of this disclosure and are not intended to be limited to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of the embodiments described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0040] Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by a person of ordinary skill in the art to which this disclosure belongs.

[0041] The expressions "includes," "may include," "comprises," "may have," "have," and "may have" used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0042] The singular expressions used in this disclosure may include the plural meaning unless the context clearly indicates otherwise, and the same applies to the singular expressions set forth in the claims.

[0043] As used herein, the terms "first," "second," or "first," "second," and the like, unless the context clearly dictates otherwise, are used to distinguish one object from another when referring to multiple similar objects, and do not limit the order or importance of the objects. For example, each user terminal included in a plurality of user terminals according to the present disclosure may be distinguished from each other by being expressed as "first user terminal" and "second user terminal."

[0044] As used herein, the expressions "A, B, and C," "A, B, or C," "at least one of A, B, and C," or "at least one of A, B, or C" may refer to each of the listed items or all possible combinations of the listed items. For example, "at least one of A or B" may refer to (1) at least one A, (2) at least one B, or (3) at least one A and at least one B.

[0045] The expression "based on" as used in this disclosure is used to describe one or more factors that influence a decision, act of judgment, or action described in a phrase or sentence containing this expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0046] As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0047] The expression "configured to" used in the present disclosure may have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation may mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

[0048] The term "membership" as used herein may refer to an eligibility or status that entitles a user to special benefits offered by an e-commerce service. A user may apply for membership in an e-commerce service by requesting membership in a defined manner. When membership is applied to a user in this manner, the user may receive the special benefits of membership.

[0049] The term "user interface" as used herein may refer to a physical or virtual medium designed to enable communication between a user and an object, system, machine, or computer program. Users can utilize e-commerce services through the user interface.

[0050] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0051] FIG. 1 illustrates an environment to which devices (110, 120) according to one embodiment of the present disclosure may be applied. The environment illustrated in FIG. 1 may include a management device (110) and a user terminal (120).

[0052] Meanwhile, although FIG. 1 illustrates an example in which a single user terminal (120) communicates with a management device (110) via a network, this is merely for the convenience of understanding, and the number of user terminals (120) that can communicate with the management device (110) via a network may vary. That is, each of one or more user terminals (120) may access the e-commerce service provided by the management device (110). In addition, FIG. 1 merely illustrates a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

[0053] Below, each component illustrated in Fig. 1 will be described in more detail.

[0054] The management device (110) may be a server device that provides an e-commerce service. That is, the management device (110) may be a server device that is operated under the management of an operator of the e-commerce service.

[0055] The management device (110) can manage the operation of the e-commerce service.

[0056] For example, the management device (110) can classify and manage multiple products into categories. These product categories can be determined based on various criteria. If a category contains different products, the different products may share the same category's attributes. Each of the multiple products classified in this way can be posted on an e-commerce service, or more specifically, on a page related to e-commerce.

[0057] For another example, the management device (110) may generate display information (i.e., information about the page) that enables a page regarding an e-commerce service to be displayed on the user terminal (120), and transmit the display information to the user terminal (120). Here, the display information is information that enables the page regarding the e-commerce service to be displayed on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on the reception of such display information, the user terminal (120) may display various pages regarding the e-commerce service. A detailed description of the various pages will be provided below.

[0058] As another example, the management device (110) can extract and analyze user logs related to e-commerce services. User logs may be comprehensive records of a user's behavior while using the e-commerce service. For example, user logs may include primary information, such as the time the user accessed the e-commerce service, the pages of the e-commerce service the user visited, or the buttons the user clicked on a page. For another example, user logs may include secondary information processed from primary information, such as the user's e-commerce service membership history or the user's e-commerce service purchase history.

[0059] As another example, the management device (110) may transmit various responses corresponding to various requests obtained from the user terminal (120) regarding the e-commerce service to the user terminal (120). As an example, the user terminal (120) may receive a user input for a user interface in which a membership subscription procedure is defined and transmit the user input to the management device (110). Here, the user terminal (120) may receive a response corresponding to the user input from the management device (110) (e.g., initiation of application of benefits upon completion of membership subscription) and perform an action defined in the response (e.g., displaying a membership subscription completion page).

[0060] In addition to the examples described above, the management device (110) can perform operations related to known technologies that can be performed by server devices providing e-commerce services. Therefore, applying the technical concepts of the present disclosure by referring to operations related to known technologies is not excluded from the scope of the present disclosure.

[0061] The aforementioned management device (110) may be implemented as one or more computing devices. For example, all functions of the management device (110) may be implemented in a single computing device. For another example, the first function of the management device (110) may be implemented in a first computing device, and the second function may be implemented in a second computing device. For example, the computing device may be, but is not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

[0062] The user terminal (120) may be a terminal of a user using an e-commerce service. The user terminal (120) may display various pages related to the e-commerce service provided by the management device (110) on the display of the user terminal (120). These pages may have a user interface defined as a function related to the e-commerce service applied to them. The application of this user interface may be managed by the management device (110) described above. In addition, the user terminal (120) may obtain user input from a user regarding the page, and process or transmit the user input to the management device (110). Here, the user terminal (120) may obtain a response corresponding to the user input from the management device (110), thereby performing operations defined to correspond to the user input. As described above, in order for a user to use the e-commerce service through the user terminal (120), a web browser or an application may be installed on the user terminal (120).

[0063] The user terminal (120) described above may be, for example, any one of a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smart phone, but is not limited thereto, and any type of device equipped with computing capabilities may be the user terminal (120).

[0064] The management device (110) and user terminal (120) illustrated in FIG. 1 can communicate via a network. This network can be implemented as any type of wired or wireless network, such as, for example, a local area network (LAN), a wide area network (WAN), a mobile radio communication network (MRCN), or WiBro (Wireless Broadband).

[0065] FIG. 2 illustrates a computing device (200) capable of implementing devices (110, 120) according to one embodiment of the present disclosure. That is, the management device (110) or user terminal (120) illustrated in FIG. 1 may be implemented by the computing device (200) illustrated in FIG. 2. For reference, in the present disclosure, the computing device (200) may be interchangeably referred to as an electronic device.

[0066] A computing device (200) may include one or more processors (210), one or more memories (220), or a communication interface (230). In one embodiment, some components may be deleted from the computing device (200), or other components (e.g., a display or input device, etc.) may be added to the computing device (200). Additionally or alternatively, some components may be implemented in an integrated manner, or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The term “processor (210)” may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The term “memory (220)” may mean a set of one or more memories, unless the context clearly indicates otherwise.

[0067] Below, each component illustrated in Fig. 2 will be described in more detail.

[0068] The processor (210) may perform calculations or information processing related to control or communication of each component of the computing device (200). Specifically, the processor (210) may control at least one component of the computing device (200) connected to the processor (210) by executing software (or a computer program) received from another component. As an example, the processor (210) may load a command (e.g., an instruction, a code, or a code segment) or information into the memory (220), process the command or information stored in the memory (220), and store result information according to the processing in the memory (220). In addition, the processor (210) may be operatively connected to the components of the computing device (200) to perform various operations such as calculations, processing, generation, or processing related to the present disclosure.

[0069] The memory (220) can store various information. The information stored in the memory (220) is information acquired, processed, or used by at least one component of the computing device (200), and may include software. The software may include one or more instructions that cause the processor (210) to perform operations according to various embodiments of the present disclosure when loaded into the memory (220). That is, the processor (210) may perform operations according to various embodiments of the present disclosure by executing the one or more instructions described above. The memory (220) may include, for example, volatile or non-volatile memory. In one embodiment, the program is software stored in the memory (220), and may include an operating system for controlling the resources of the computing device (200), an application, or middleware that provides various functions to the application so that the application can utilize the resources of the computing device (200).

[0070] The communication interface (230) can establish a wired or wireless communication channel with another device and transmit and receive various information with the other device. In one embodiment, the communication interface (230) may include at least one port for connecting to another device via a wired cable in order to communicate with the other device via a wired connection. In this case, the communication interface (230) can communicate with another device connected via a wired connection through the at least one port. In one embodiment, the communication interface (230) may be configured to include a cellular communication module and be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax). In one embodiment, the communication interface (230) may include a short-range communication module and transmit and receive information with another device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB). In one embodiment, the communication interface (230) may include a non-contact communication module for non-contact communication. Contactless communication may include at least one contactless proximity communication technology, such as Near Field Communication (NFC), Radio Frequency Identification (RFID), or Magnetic Secure Transmission (MST). In addition to the various examples described above, the computing device (200) may be implemented in various known ways to communicate with other devices, and the scope of the present disclosure is not limited by the examples described above.

[0071] In one embodiment, the computing device (200) may include a display. The display may display various screens (e.g., one or more pages) based on the control of the processor (210). To display screens with various interfaces applied on the display, for example, a web browser or a dedicated application may be installed on the computing device (200). In addition, the display may be a component capable of interacting with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) capable of recognizing contact or proximity of various external objects (e.g., a user's finger or stylus).

[0072] In one embodiment, the computing device (200) may include an input device (e.g., a mouse or a keyboard). The input device may receive information to be used in components of the computing device (200) from an external source (e.g., a user) of the computing device (200).

[0073] The processor (210), memory (220), and communication interface (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

[0074] Below, methods according to various embodiments of the present disclosure are described in detail. While operations are depicted in a specific order in the drawings below, it should be noted that the operations do not necessarily have to be performed in the specific order depicted or in a sequential order, or that all depicted operations must be performed to achieve the desired results.

[0075] Additionally, the operations of the method described with reference to the drawings below may be performed by a computing device. In other words, the operations of the method may be implemented as one or more instructions executed by a processor of the computing device. All operations included in this method may be performed by a single physical computing device. For example, the first operation of the method may be performed by a first computing device, and the second operation of the method may be performed by a second computing device. In other words, the operations included in the method may be performed by being divided among multiple computing devices.

[0076] Hereinafter, the description will continue assuming that the operations of the aforementioned method are performed by the management device (110) illustrated in FIG. 1. In addition, for convenience of explanation, the subject of the operations included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operations are performed by the management device (110).

[0077] Figure 3 illustrates a flowchart illustrating a method according to one embodiment of the present disclosure. The method illustrated in Figure 3 includes a series of operations that induce users to sign up for membership by providing them with visualized membership benefits, thereby processing the membership sign-up process for the user. The operations illustrated in Figure 3 are described in detail below.

[0078] Based on the log of a user using an e-commerce service, it can be determined whether personalized action for the user is possible (S310).

[0079] A personalized action can be a feature of an e-commerce service that can be selectively provided to specific users. For example, a personalized action can be the issuance of a coupon, a product recommendation, or a membership sign-up incentive. Below, the incentive for membership sign-up is described as an example of a personalized action.

[0080] Additionally, personalized actions can be selectively provided to user groups that include users using e-commerce services. For example, the same personalized action can be provided to a first user and a second user within a user group. In this case, whether a personalized action is available for a specific user can be determined by determining whether the user is included in the user group or whether the user satisfies conditions associated with the user group.

[0081] According to this operation, it can be determined whether personalized actions are possible for a user based on a comprehensive record of the user's behavior using an e-commerce service, i.e., the user's log.

[0082] As a specific example, the operation (S310) for determining whether a personalized action for a user is possible may include an operation for determining whether a personalized action for a user is possible based on the user's membership history.

[0083] A membership history may be a record of a user's past membership applications. If a user has been subject to a membership application, the user may be determined to have a membership history (e.g., "True"). Alternatively, if the user has not been subject to a membership application, the user may be determined to have no membership history (e.g., "False"). This membership history may include information such as when the user was subject to a membership application, when the user signed up for membership, or when the user canceled membership.

[0084] According to this operation, personalized actions can be determined to be possible only for users without a membership history. In other words, personalized actions can be determined to be impossible for users with a membership history. Accordingly, membership sign-up can be induced by providing personalized actions to users without a membership history. Additionally or alternatively, even for users with a membership history, personalized actions can be determined to be possible for users if their membership was terminated before the first reference date. Here, the first reference date is a date determined based on the execution time at which the personalized action is to be provided to the user, and may be, for example, one month prior to the execution time. This first reference date needs to be determined as an appropriate date that can induce users to sign up for membership. Accordingly, membership sign-up can be induced by providing personalized actions to users who have terminated their membership and have passed an appropriate period of time. Additionally or alternatively, even for users with a membership history, personalized actions may be determined to be possible for the user if the number of membership subscriptions is less than a certain number of times, or the purchase amount within the membership subscription period is more than a certain amount.

[0085] As another example, the operation (S310) of determining whether a personalized action for a user is possible may include an operation of determining whether a personalized action for the user is possible based on the user's purchase history.

[0086] A purchase history can be a record of a user's past transactions. This purchase history may include information such as the product name, price, purchase date, or delivery address.

[0087] According to this operation, personalized actions can be determined to be possible for users whose last purchase occurred before the second reference date. The technical concepts regarding the first reference date described above can be applied to the second reference date. Accordingly, personalized actions can be provided to users who are reluctant to use e-commerce services, thereby encouraging membership sign-ups. Additionally or alternatively, personalized actions can be determined to be possible for users whose total purchase amount falls below a threshold during the target period. Here, the target period is determined based on the execution time at which the personalized action is to be provided to the user. For example, the period can be one month prior to the execution time and end at the execution time. This target period needs to be determined to be an appropriate date that reflects the user's recent total purchase amount. Furthermore, the threshold can be an amount that determines whether or not to perform the personalized action, such as KRW 100,000. This threshold needs to be determined to be an appropriate date that can identify users with low recent purchase amounts. Accordingly, personalized actions can be offered to users who are passive users of e-commerce services, encouraging them to sign up for membership. Additionally or alternatively, personalized actions can be determined to be available for users whose total purchase amount exceeds a threshold during a target period. This can encourage active users of e-commerce services to sign up for membership, leading to increased product purchases.

[0088] In the operation (S310) for determining whether personalized actions for a user are possible, in addition to the examples described above, various actions that can induce membership registration for users who are passive in using e-commerce services (or active users in some cases) may be included.

[0089] When a user terminal (120) accesses the first page of an e-commerce service, based on a determination that personalized action is possible, display information (e.g., information about the second page) that causes a second page (e.g., a membership sign-up page) of a smaller size than the first page to be displayed on the display of the user terminal (120) may be transmitted to the user terminal (120) (S320).

[0090] The first page is a page that can be provided in connection with an e-commerce service and may be the home page of the e-commerce service. Specifically, the first page may be the page displayed on the display of the user terminal (120) as soon as the user terminal (120) accesses the e-commerce service. Additionally, the first page may be a product search page, a product purchase page, a shopping cart page, or the like.

[0091] The second page, which may be linked to an e-commerce service and may include relevant information regarding personalized actions, may be provided. Specifically, the second page may include information regarding benefits that a user may receive when signing up for membership (i.e., benefit information) as relevant information. The aforementioned relevant information may include attributes regarding the personalized action, i.e., icons visualizing the benefits that a user may receive when signing up for membership. These icons may include images of products in the user's shopping cart with a coupon applied. To avoid redundant description, various icons that may be referenced in various embodiments of the present disclosure will be described later with reference to the drawings below, FIG. 5.

[0092] The second page may contain multiple pieces of related information. Specifically, the second page may include first and second pieces of related information for personalized actions. Here, the operation (S320) of transmitting display information to the user terminal (120) may include an operation of determining the display order of the first and second pieces of related information displayed on the second page based on the user's log. According to this operation, the display order of benefit information, which is an example of related information, may be determined in a manner specific to the user based on the user's log (e.g., purchase history). For example, if a user purchases multiple overseas direct purchase products, free shipping benefits for overseas direct purchase products may be displayed with the highest priority as benefit information. For another example, if a user purchases multiple travel products, discount benefits for travel products may be displayed with the highest priority as benefit information. In addition to the examples described above, any technique that determines the display order of benefit information in the order of benefits expected to be preferred by the user based on analysis of the user's purchase history may be applicable within the scope of the present disclosure.

[0093] In addition, the second page may be a page that initiates the membership registration process. Specifically, the second page may be a page that includes a first button (e.g., "Start 30-Day Free Trial Button," "Start WoW Free Trial Button," "Pay 4,900 Won and Start Button," or "Receive Coupon with WoW Membership Button") that initiates (or proceeds) the membership registration process. The first button that initiates the aforementioned membership registration process may be a button that terminates the membership registration process and allows the user to immediately complete membership registration. Here, the second page may include a checkbox that confirms the user's consent to membership registration, thereby simplifying the membership registration process by displaying only one page. In this way, when the user's membership registration is completed, the membership registration completion page may be displayed on the display of the user terminal (120). In addition, the first button that initiates the aforementioned membership registration process may be a button that causes another page (e.g., a third page) to be displayed on the display of the user terminal (120). Here, when the first button that initiates the membership registration process is selected by the user, a different page from each of the first and second pages may be displayed on the display of the user terminal (120). To avoid redundant description, various pages, including the second page that may be referenced in various embodiments of the present disclosure, will be described later with reference to the drawings below, FIG. 5.

[0094] With regard to the display method of the second page, in one embodiment, the second page may be smaller than the first page. That is, the area occupied by the second page displayed on the display of the user terminal (120) may be smaller than the area occupied by the first page.

[0095] Regarding the display method of the second page, in another embodiment, the second page may be a page smaller than the first page and may be displayed as an overlay on the first page. That is, the area occupied by the second page displayed on the display of the user terminal (120) may be smaller than the area occupied by the first page, and the second page may be displayed overlapping the first page. Here, the first page may be displayed in an area of ​​the display of the user terminal (120) excluding the area occupied by the second page.

[0096] According to this operation, when accessing the first page (e.g., the home page), a second page containing relevant information (e.g., information on benefits of membership registration) for a personalized action (e.g., inducing membership registration) is displayed, so that membership registration can be actively encouraged as soon as the user enters the e-commerce service.

[0097] Based on the user input on the second page, a membership registration procedure for the user can be processed (S330).

[0098] Specifically, as described above with respect to the second page, when the first button included in the second page, which initiates (or proceeds with) the membership registration process, is selected by the user, the membership registration process can be terminated and the user's membership registration can be completed immediately. Specific examples of this embodiment will be described below with reference to FIGS. 6A to 6C and FIG. 10.

[0099] In addition, in general, when the first button described above is selected by the user, display information (e.g., information about the third page) that causes a third page (e.g., a subsequent page of the membership sign-up page) to be displayed on the display of the user terminal (120) is transmitted to the user terminal (120), thereby allowing the third page to be displayed on the display of the user terminal (120). The third page may include additional relevant information about the personalized action, for example, information about additional benefits that the user may receive when signing up for membership. In addition, the third page may include a check box that can confirm whether the user consents. The technical idea applied to the display method of the second page may be directly applied to this third page. Specific examples of the present embodiment will be described below with reference to FIGS. 6d to 6e, FIGS. 7, 8, and 10.

[0100] Additionally, the second page may include a second button (e.g., "Not interested" button) that cancels the membership sign-up process. If the user selects the second button, the second page may close and the first page may be displayed. In this way, the user can return to the first page at any time by clicking the second button, thereby actively encouraging membership sign-up without interfering with the user's transactions for products listed on the e-commerce service.

[0101] When the second button is selected by the user, display information (e.g., information about the fourth page) corresponding to the fourth page (e.g., a membership sign-up abandonment prevention page) is transmitted to the user terminal (120), so that the fourth page can be displayed on the display of the user terminal (120). The fourth page can be displayed to fill the display of the user terminal (120). The fourth page can include detailed information related to the personalized action, for example, information about detailed benefits that the user can receive when signing up for membership. In addition, the fourth page can include a button that can process the membership sign-up process as sign-up completion. Specific examples of this embodiment will be described below with reference to FIGS. 6A to 6E, FIGS. 9A to 9E, and FIG. 10.

[0102] According to the method described with reference to Figure 3, membership subscription can be actively encouraged for users. In particular, membership subscription can be more actively encouraged by providing benefits that can be specifically applied to users.

[0103] FIG. 4 is a flowchart illustrating detailed operations of the display information transmission operation (S320) described with reference to FIG. 3. Operation S400 of FIG. 4 may be the display information transmission operation (S320) of FIG. 3. Specifically, operation S400 of FIG. 4 includes a series of operations for generating a differentiated second page depending on the presence or absence of a user's membership history. The operations illustrated in FIG. 4 will now be described in detail.

[0104] Based on the user's log, the presence or absence of a user's membership history can be determined (S410). As described above regarding the determination operation (S310) for determining whether personalized actions are possible for the user, if the user has been subject to membership, the user can be determined to have a membership history (e.g., "True"). Furthermore, if the user has not been subject to membership, the user can be determined to have no membership history (e.g., "False").

[0105] Based on the determination result, information regarding a second page may be generated (S420). Specifically, if the user is determined to have a membership history, the user may be a user who can rejoin the membership (e.g., a "Rejoiner user"), and a second page corresponding to the user's category may be generated. Furthermore, if the user is determined to have no membership history, the user may be a user who can join the membership for the first time (e.g., a "Trial user"), and a second page corresponding to the user's category may be generated. Each of the plurality of differentiated second pages may have different text or include different buttons. A specific example of this embodiment will be described below with reference to FIG. 6B.

[0106] Hereinafter, with reference to FIGS. 5 to 10, various pages that can be referenced in various embodiments of the present disclosure will be described.

[0107] FIG. 5 illustrates a drawing for explaining the size of a page that may be referenced in various embodiments of the present disclosure.

[0108] The display (500) illustrated in FIG. 5 includes a pop-up page (520) displayed as an overlay over the first page (510). Here, the pop-up page (520) may be the second or third page described above. As illustrated in FIG. 5, the second or third page related to the membership registration process is displayed as an overlay over the first page (510) as a pop-up page (520), thereby allowing the user to proceed with the membership registration process without leaving the first page (510).

[0109] FIGS. 6A to 6F illustrate diagrams for explaining a membership subscription page (e.g., a second page) that may be referenced in various embodiments of the present disclosure.

[0110] The second page (610) illustrated in FIG. 6A includes a second button (611), a title text (612), a related information window (613), a check box (614), a terms and conditions button (615), and a first button (616). The second button (611) may be a button that terminates the membership registration process or displays a fourth page. The title text (612) may be text that attracts the user's attention. The related information window (613) may include benefit information (613a) indicating monetary benefits and benefit information (613b, 613c) indicating non-monetary benefits. In this way, the benefit information included in the related information window (613) may be expressed as an icon visualizing the benefit. The check box (614) may confirm whether the user agrees to the membership registration. The expression of the check box (614) may vary depending on whether the user selects it. Additionally, depending on whether the checkbox (614) is selected by the user, the activation of the first button (616) may be determined. The terms and conditions button (615) may be a button that displays a page where the user can check the terms and conditions for membership registration. The first button (616) may be a button that displays a membership registration completion page. In order to display the membership registration completion page in this way, conditions such as the registration of the user's payment information (e.g., credit card information, etc.) may be required. However, such conditions may be omitted for quick membership registration. If membership registration is completed without the user's payment information, the user's payment information may be registered in a subsequent step, for example, when the user purchases a product, and the membership fee may be paid using the payment information.

[0111] The second page (610) illustrated in FIG. 6A may be a page displayed to "Trial Users." If it is a page displayed to "Rejoiner Users," at least the title text (612) and the first button (616) among the objects of the second page (610) illustrated in FIG. 6A may be modified and included on the page. In this case, the title text may be modified to, for example, "Get coupons and shop with Wow Membership," and the text corresponding to the first button may be modified to, for example, "Pay 4,990 won and start."

[0112] Hereinafter, while describing with reference to FIGS. 6b to 6f, for objects whose specific descriptions are omitted, reference may be made to the description of FIG. 6a corresponding to the objects.

[0113] The second page (620) illustrated in FIG. 6B is a page displayed to "Trial users," and the second page (630) is a page displayed to "Rejoiner users." Each of the second pages (620, 630) differs from the others in at least the title text (621, 631) and the first button (623, 633).

[0114] Additionally, according to the second page (620, 630) illustrated in FIG. 6b, the related information window (622, 632) may be configured differently from the related information window (613) illustrated in FIG. 6a.

[0115] According to the second page (640) illustrated in FIG. 6c, the title text (641) and the related information window (642) may be configured differently from the title text (612) and the related information window (613) illustrated in FIG. 6a. In particular, the related information window (642) illustrated in FIG. 6c may include an object that displays related information in a sliding manner.

[0116] Above, with reference to FIGS. 6A to 6C, a second page (610, 620, 630, 640) including a first button (616, 623, 633) that allows a user to sign up for membership and thereby complete the membership sign-up process and display a membership sign-up completion page has been described. Hereinafter, with reference to FIGS. 6D and 6E, a second page (650, 660) including a first button (653) that allows a subsequent page of the membership sign-up page will be described.

[0117] The second page (650) illustrated in FIG. 6D includes a title text (651), a related information window (652), a first button (653), and a second button (654). As described above, the first button (653) illustrated in FIG. 6D may be a button that displays a subsequent page (e.g., a third page) of the membership registration page. This allows for a modification that distinguishes it from each of the second pages (610, 620, 630, and 640) illustrated in FIGS. 6A to 6C.

[0118] According to the second page (660) illustrated in FIG. 6e, the title text (661) and the related information window (662) may be configured differently from the related information window (652) illustrated in FIG. 6d.

[0119] The related information (670) illustrated in Figure 6f is an icon containing an image of a coupon applied to a product in the user's shopping cart. By including such related information (670) in at least some of the aforementioned related information windows (613, 622, 632, 642, 652, 662), marketing can be individually and specifically applied to users, thereby more actively encouraging users to sign up for membership.

[0120] FIG. 7 illustrates a drawing for explaining a subsequent page (e.g., a third page) of the membership subscription page described with reference to FIG. 6d.

[0121] The third page (700) illustrated in FIG. 7 may be a page displayed when the first button (653) illustrated in FIGS. 6d and 6e is selected by the user.

[0122] This third page (700) may include a related information window (710) that includes additional related information that was not included in the related information windows (652, 662) illustrated in FIGS. 6d and 6e.

[0123] Additionally, the third page (700) may include a button (720) that allows the user to complete the membership registration process by signing up for membership and displays a membership registration completion page. The technical concepts of the first buttons (616, 623, 633) illustrated in FIGS. 6A to 6C may be applied to this button (720).

[0124] Additionally, the third page (700) may include a button (730) that terminates the membership registration process or displays the fourth page. The technical concept of the second button (611) illustrated in FIG. 6A may be applied to this button (730).

[0125] The third page (700) illustrated in FIG. 7 may be displayed to "Trial Users." If it is displayed to "Rejoiner Users," at least one button (720) among the objects on the third page (700) illustrated in FIG. 7 may be modified and included on the page. In this case, the text corresponding to the button may be modified, for example, to read "Pay 4,990 won and get started."

[0126] FIG. 8 illustrates a drawing for explaining a subsequent page (e.g., a third page) of the membership subscription page described with reference to FIG. 6e.

[0127] The third page (800) illustrated in FIG. 8 may be a page displayed when the first button (653) illustrated in FIGS. 6d and 6e is selected by the user.

[0128] This third page (800) may include a terms and conditions button (810). The technical concept of the terms and conditions button (615) illustrated in FIG. 6A may be applied to this terms and conditions button (810).

[0129] Additionally, the third page (800) may include a button (820) that allows the user to complete the membership registration process by signing up for membership and displays a membership registration completion page. The technical concepts of the first buttons (616, 623, 633) illustrated in FIGS. 6A to 6C may be applied to this button (820).

[0130] The third page (800) illustrated in FIG. 8 may be a page displayed to "Trial Users." If it is a page displayed to "Rejoiner Users," at least the title text and button (820) among the objects of the third page (800) illustrated in FIG. 8 may be modified and included on the page. In this case, the title text may be modified, for example, to "Agree to WoW Membership Payment," and the text corresponding to the button may be modified, for example, to "Pay 4,990 won and get started."

[0131] FIGS. 9A to 9E illustrate diagrams for explaining information that may be included in a membership subscription drop-out prevention page (e.g., page 4) that may be referenced in various embodiments of the present disclosure.

[0132] FIGS. 9A to 9D illustrate related information (910a, 920a, 930a, 940a) that may be included in the related information windows (613, 622, 632, 642, 652, 662) described with reference to FIGS. 6A to 6F.

[0133] Additionally, FIGS. 9a to 9d illustrate detailed related information (910a, 920a, 930a, 940a) corresponding to each of the related information (910a, 920a, 930a, 940a).

[0134] By including these detailed related information (910a, 920a, 930a, 940a) and the detailed related information (950) of FIG. 9E on the fourth page, details of the benefits a user can receive upon signing up for membership can be displayed to the user. Furthermore, by including a button on the fourth page that allows the user to sign up for membership, thereby completing the membership sign-up process and displaying the membership sign-up completion page, the user can be more actively encouraged to sign up for membership.

[0135] FIG. 10 illustrates a diagram for explaining a membership subscription completion page (1000) that may be referenced in various embodiments of the present disclosure.

[0136] The completion page (1000) illustrated in FIG. 10 may be a page displayed when the first button (616, 623, 633) illustrated in FIGS. 6A to 6C is selected by the user, or a page displayed when the buttons (720, 820) illustrated in FIGS. 7 to 8 are selected by the user. In addition, the completion page (1000) illustrated in FIG. 10 may also be a page displayed when the button included in the fourth page is selected by the user.

[0137] This completion page (1000) includes a title text (1010), an icon (1020) for a coupon issued in response to membership registration, a Continue Shopping button (1030), and a Move to Membership Page button (1040). The title text (1010) may be text that attracts the user's attention. The icon (1020) may be an icon indicating a coupon available to the user. The Continue Shopping button (1030) may be a button that displays a first page (e.g., a home page). The Move to Membership Page button (1040) may be a button that displays a membership page. Here, the membership page may be a page where the user can check various information regarding their membership.

[0138] Heretofore, various pages that may be referenced in various embodiments of the present disclosure have been described with reference to FIGS. 5 to 10 . The drawings illustrated in FIGS. 5 to 10 may be understood as a means for explaining various embodiments according to the present disclosure. Accordingly, various modifications may be possible, such as by changing the text in the drawings illustrated in FIGS. 5 to 10 , changing the arrangement of objects, adding or omitting objects, or changing the colors of objects.

[0139] In the flowcharts of this disclosure, the operations of the method or algorithm are described in a sequential order, but may also be performed in any order that can be arbitrarily combined. The description of the flowcharts of this disclosure does not exclude variations or modifications to the method or algorithm, and does not imply that any operation is essential or desirable. In one embodiment, at least some of the operations may be performed in parallel, iteratively, or heuristically. In another embodiment, at least some of the operations may be omitted, or other operations may be added.

[0140] Various embodiments of the present disclosure may be implemented as software on a machine-readable storage medium (MRSM) that can be read by a computing device. The software may be software for implementing various embodiments of the present disclosure. The software may be inferred from various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be a computer program including instructions that can be read by a computing device. A computing device is a device capable of operating according to instructions called from a storage medium, and may be interchangeably referred to as, for example, an electronic device. In one embodiment, a processor of the computing device may execute the called instructions, causing components of the computing device to perform functions corresponding to the instructions. A storage medium may refer to any type of recording medium that stores information that can be read by a device. The storage medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disks, or optical information storage devices. In one embodiment, the storage medium may be implemented in a distributed form, such as in a network-connected computer system. In this case, the software may be distributed, stored, and executed in the computer system. In another embodiment, the storage medium may be a non-transitory storage medium. A non-transitory storage medium refers to a medium that exists regardless of whether information is stored semi-permanently or temporarily, and does not contain signals that are propagated transitorily.

[0141] While the technical concepts of the present disclosure have been described through various embodiments, the technical concepts of the present disclosure encompass various substitutions, modifications, and variations that can be made within the scope understandable to those of ordinary skill in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and variations are encompassed within the scope of the appended claims.

Claims

1. In a method performed by an electronic device, A step of determining whether personalized action is possible for a user based on a log of a user using an e-commerce service; When the user terminal of the user accesses the first page of the e-commerce service, a step of transmitting information about a second page smaller than the first page to the user terminal based on a determination that the personalized action is possible, wherein the second page includes a user interface in which a membership subscription procedure is defined and related information about the personalized action; and A method comprising the step of processing a membership subscription procedure for the user based on the user's user input for the second page.

2. In paragraph 1, The step of determining whether the personalized action for the above user is possible is: A method comprising the step of determining whether the personalized action for the user is possible based on the membership history of the user.

3. In paragraph 1, The step of determining whether the personalized action for the above user is possible is: A method comprising a step of determining whether the personalized action for the user is possible based on the purchase history of the user.

4. In paragraph 1, The first page above is, A method, which is a home page of the above e-commerce service.

5. In paragraph 1, The above second page, A method in which a page is displayed as an overlay on the first page.

6. In paragraph 1, The above second page, Includes first relevant information for the personalized action and second relevant information that is distinct from the first relevant information, The step of transmitting information about the second page to the user terminal is: A method comprising the step of determining the display order of the first related information and the second related information displayed on the second page based on the log of the user.

7. In paragraph 1, The above related information is, A method comprising an icon visualizing relevant information for the personalized action.

8. In paragraph 7, The above icon is, A method including an image in which a coupon is applied to a product in the shopping cart of the user.

9. In paragraph 1, The step of transmitting information about the second page to the user terminal is: A step of determining whether the user has a membership history based on the log of the user; and A method comprising a step of generating information regarding the second page based on the result of determining whether the user has the membership history.

10. In paragraph 1, The user interface of the second page above, A method comprising a check box that can confirm whether the user agrees to membership registration.

11. In paragraph 1, The steps for processing the membership registration process for the above user are: Including a step of transmitting information about a third page of a smaller size than the first page to the user terminal when the first button for proceeding with the membership subscription procedure included in the user interface of the second page is selected by the user, The third page above, A method comprising at least one of additional relevant information for the personalized action and a check box for confirming the user's consent to membership subscription.

12. In paragraph 1, The steps for processing the membership registration process for the above user are: Including a step of transmitting information about a fourth page displayed to fill the display of the user terminal to the user terminal when the second button for stopping the membership subscription procedure included in the user interface of the second page is selected by the user, The above 4th page, A method comprising detailed relevant information regarding the above personalized action.

13. In paragraph 12, The above 4th page, A method comprising a button that can process the above membership registration procedure as registration completion.

14. In a non-transitory computer-readable recording medium recording a computer program to be executed by a processor, A non-transitory computer-readable recording medium configured to cause the processor to execute a method according to any one of claims 1 to 13.

15. A communication interface configured to enable communication with a network; A processor configured to execute a computer program comprising one or more instructions; and comprising a memory configured to load the above computer program; An electronic device, wherein when the computer program is executed by the processor, the processor is configured to execute a method according to any one of claims 1 to 13.

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