Method, electronic device, and recording medium for processing membership cancellation request

Abstract

A method, performed by an electronic device, for processing a membership cancellation request according to an embodiment of the present disclosure comprises the steps of: receiving a request for initiating a membership cancellation procedure from a user terminal of a user who has subscribed to a membership; determining one or more first benefits to be displayed on a first page related to membership cancellation from among a plurality of benefits related to the membership in response to the request for initiating a membership cancellation procedure; determining one or more items respectively corresponding to the one or more first benefits; and transmitting information about the first page to the user terminal, wherein the information about the first page includes information about the one or more first benefits and information about the one or more items.

Description

How to handle membership cancellation requests, electronic devices and recording media

[0001] The present disclosure relates to a method, an electronic device and a recording medium for processing a membership cancellation request.

[0002] Advances in communications technology have led to the widespread use of e-commerce services, which allow online transactions of items. The scope of e-commerce services is expanding beyond mere footwear to include services as well. With such a diverse range of items being traded through e-commerce services, operators of these services need to develop strategies to effectively sell and provide a diverse range of items to users.

[0003] As an example of the aforementioned strategy, e-commerce service operators can offer special benefits to members to attract new users and maintain loyalty among existing users. Users who pay a certain amount to join the membership program can enjoy various benefits, such as discounts on product purchases and access to content. Furthermore, these paid membership programs can generate stable revenue for e-commerce service operators. Therefore, research and development are underway into technologies that prevent users from canceling their memberships.

[0004] Users who have signed up for a membership can run an e-commerce service-related application on their terminal devices and access the membership page through the application. On the membership page, users can edit payment information (e.g., payment method) for monthly membership fees, cancel their membership, and more. Therefore, one embodiment of the present disclosure provides a membership management page to users, enabling them to efficiently manage their membership, such as requesting payment information, requesting membership terms and conditions, or requesting membership cancellation.

[0005] Users who have signed up for a membership can request to initiate the membership cancellation process by selecting "Cancel Membership" on the membership page and accessing the membership cancellation request page. However, the membership cancellation request page simply lists the definitions of membership benefits, making it difficult for users to directly understand the actual benefits they can obtain from the membership benefits. Furthermore, users cannot see the actual benefits they have obtained by using the membership benefits on the membership cancellation request page. This makes it difficult to prevent users from canceling their membership during the membership cancellation process. Therefore, one embodiment of the present disclosure aims to encourage users to forgo cancellation and maintain their membership during the membership cancellation process by allowing users to confirm the benefits they can obtain from the membership benefits and the actual benefits they have obtained by using the membership benefits on the membership cancellation request page.

[0006] Meanwhile, users can choose to cancel their membership on the membership cancellation request page. If a user has used membership benefits less than a certain number of times (e.g., once) or has never used them at all, the user can immediately cancel their membership and receive a refund of the monthly membership fee. However, as an operator of an e-commerce service that operates a membership program, it is important to reduce the number of users who immediately cancel their membership. Therefore, one embodiment of the present disclosure provides an opportunity for users to reconsider their membership cancellation during the remaining membership period by allowing them to schedule a cancellation.

[0007] The technical problems of the present disclosure are not limited to the technical problems mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art of the present disclosure from the description below.

[0008] A method for processing a membership cancellation request performed by an electronic device according to one embodiment of the present disclosure may include: receiving a request for initiating a membership cancellation procedure from a user terminal of a user who has subscribed to a membership; in response to the request for initiating the membership cancellation procedure, determining one or more first benefits to be displayed on a first page related to membership cancellation from among a plurality of benefits related to the membership; determining one or more items corresponding to each of the one or more first benefits; and transmitting information about the first page including information about the one or more first benefits and information about the one or more items to the user terminal.

[0009] In one embodiment, the operation of determining the one or more first benefits may include: an operation of determining a priority of the plurality of benefits based on logs of a plurality of users who have subscribed to the membership; and an operation of determining the one or more first benefits from among the plurality of benefits based on the priorities of the plurality of benefits.

[0010] In one embodiment, the operation of determining the priority of the plurality of benefits may include: an operation of identifying a user among the plurality of users who has requested cancellation of the membership based on logs of the plurality of users; an operation of identifying a benefit selected by the identified user on a first page related to cancellation of the membership based on the plurality of benefits; and an operation of determining the priority of the plurality of benefits based on the identified benefits.

[0011] In one embodiment, the operation of determining the one or more first benefits may include: an operation of determining a priority of the plurality of benefits based on the user's log; and an operation of determining the one or more first benefits from among the plurality of benefits based on the priorities of the plurality of benefits.

[0012] In one embodiment, the operation of determining the priority of the plurality of benefits may include: an operation of checking, based on the user's log, whether the user has a history of requesting cancellation of the membership; an operation of checking, in response to checking that the user has a history of requesting cancellation of the membership, a benefit selected by the user from among the plurality of benefits on a first page related to cancellation of the membership; and an operation of determining the priority of the plurality of benefits based on the checked benefit.

[0013] In one embodiment, the operation of determining the priority of the plurality of benefits may include: an operation of checking, based on the user's log, whether the user has a history of canceling the membership; an operation of checking the user's survey result information in response to confirmation that the user has a history of canceling the membership; the survey result information including information on the reason for cancellation of the membership; an operation of determining, based on the survey result information, a benefit corresponding to the reason for cancellation of the membership from among the plurality of benefits; and an operation of determining the priority of the plurality of benefits based on the determined benefit.

[0014] In one embodiment, the operation of determining the priority of the plurality of benefits may include: an operation of confirming at least one of the user's benefit usage history, item purchase history, item search history, or shopping cart addition history based on the user's log; and an operation of determining the priority of the plurality of benefits based on at least one of the confirmed user's benefit usage history, item purchase history, item search history, or shopping cart addition history.

[0015] In one embodiment, the operation of determining the one or more items corresponding to each of the one or more first benefits may include: determining a plurality of items corresponding to each of the one or more first benefits; determining a priority of the plurality of items; and determining the one or more items to be displayed on the first page based on the priority of the plurality of items.

[0016] In one embodiment, the operation of transmitting information about the first page may include: generating the first page such that one or more widgets for the one or more first benefits are placed on the first page, wherein the one or more first benefits each correspond to the one or more widgets, and each of the one or more widgets includes information about the corresponding first benefit and information about one or more items related to the corresponding first benefit; and transmitting information about the generated first page to the user terminal.

[0017] In one embodiment, the operation of generating the first page may include an operation of generating the first page such that the one or more widgets are arranged from the top of the first page based on the priority of the one or more first benefits, and a widget corresponding to a first benefit having a higher priority among the one or more first benefits may be arranged sequentially from the top of the first page.

[0018] In one embodiment, a method for processing a membership cancellation request performed by an electronic device may further include an operation of identifying, based on a log of the user, one or more second benefits that the user has used among the plurality of benefits; and an operation of determining usage information for each of the one or more second benefits.

[0019] In one embodiment, the first page may further include usage information for each of the one or more second benefits.

[0020] In one embodiment, the operation of determining usage information for each of the one or more second benefits may include: determining a number of times each of the one or more second benefits is used; and determining the number of times each of the one or more second benefits is used as usage information for each of the one or more second benefits.

[0021] In one embodiment, the operation of determining usage information for each of the one or more second benefits may include: when the one or more second benefits include a third benefit corresponding to a monetary benefit, calculating a monetary benefit according to usage of the third benefit; and determining information about the monetary benefit according to usage of the third benefit as usage information for the third benefit.

[0022] In one embodiment, the operation of determining usage information for each of the one or more second benefits may, if the one or more second benefits include a benefit for viewing content, determine whether the content can be viewed as usage information for the benefit for viewing the content.

[0023] In one embodiment, the method may further include: transmitting information about a page related to the membership to the user terminal; receiving a request for membership management from the user terminal; and transmitting information about a page related to the membership management to the user terminal in response to the request for membership management, wherein the page related to the membership management may include information about an option for requesting initiation of a membership cancellation procedure, information about an option for requesting payment information related to a membership fee, and information about an option for requesting terms and conditions of use of the membership.

[0024] In one embodiment, the operation of receiving a request for initiating the membership cancellation procedure may include an operation of receiving, from the user terminal, user input information for an option for requesting initiation of the membership cancellation procedure on a page related to the membership management.

[0025] In one embodiment, the first page may include an option for selecting cancellation of the membership, and a method for processing a membership cancellation request performed by an electronic device may include: receiving, from the user terminal, first input information of the user regarding an option for selecting cancellation of the membership on the first page; transmitting, in response to the first input information of the user, information regarding a second page including information regarding an option for maintaining the membership and information regarding an option for requesting cancellation of the membership to the user terminal; receiving, from the user terminal, second input information of the user regarding an option for requesting cancellation of the membership on the second page; determining, in response to the second input information of the user, whether the user satisfies a predetermined criterion based on a log of the user; and transmitting, in response to a determination that the user satisfies the predetermined criterion, information regarding a third page including information regarding an option for maintaining the membership, information regarding an option for reserving cancellation of the membership, and information regarding an option for immediately canceling the membership to the user terminal.

[0026] In one embodiment, on the third page, the option to immediately cancel the membership may be positioned separately from the option to maintain the membership and the option to schedule cancellation of the membership based on a boundary line.

[0027] In one embodiment, the first page includes an option for selecting cancellation of the membership, and a method for processing a membership cancellation request performed by an electronic device comprises: receiving, from the user terminal, first input information of the user regarding an option for selecting cancellation of the membership on the first page; transmitting, in response to the first input information of the user, information regarding a second page including information regarding an option for maintaining the membership and information regarding an option for requesting cancellation of the membership to the user terminal; receiving, from the user terminal, second input information of the user regarding an option for requesting cancellation of the membership on the second page; determining, in response to the second input information of the user, whether the user satisfies a predetermined criterion based on a log of the user; transmitting, in response to a determination that the user satisfies the predetermined criterion, information regarding a third page including information regarding an option for maintaining the membership and information regarding an option for reconfirming cancellation of the membership to the user terminal; The method may include receiving, from the user terminal, third input information of the user regarding an option to reconfirm cancellation of the membership on the third page; and, in response to the third input information of the user, transmitting information regarding a fourth page including information regarding an option to reserve cancellation of the membership and information regarding an option to immediately cancel the membership to the user terminal.

[0028] An electronic device according to one embodiment of the present disclosure comprises: a communication interface configured to enable communication with a network; a processor configured to execute a computer program including one or more instructions; and a memory storing the computer program, wherein when the computer program is executed by the processor, the processor may be configured to execute a method according to the present disclosure.

[0029] A recording medium according to one embodiment of the present disclosure is a non-transitory computer-readable recording medium having recorded thereon a computer program to be executed by a processor, wherein the computer program can be configured to cause the processor to execute a method according to the present disclosure.

[0030] According to one embodiment of the present disclosure, a membership management page may be provided to a user so that the user can efficiently manage membership, such as requesting payment information, requesting membership terms and conditions, or requesting membership cancellation.

[0031] According to one embodiment of the present disclosure, by allowing the user to check what benefits he can obtain through membership benefits and what benefits he actually obtained by using the membership benefits on the membership cancellation application page, the user can be induced to give up on membership cancellation during the membership cancellation process.

[0032] According to one embodiment of the present disclosure, by allowing a user to schedule membership cancellation, the user may be provided with an opportunity to reconsider membership cancellation during the remaining membership period.

[0033] The effects that can be obtained from the present disclosure are not limited to the effects mentioned above, and other effects that are not mentioned can be clearly understood by a person having ordinary skill in the art to which the present disclosure belongs from the description below.

[0034] To more clearly illustrate the various embodiments proposed in this disclosure, drawings of the embodiments will be briefly introduced. The drawings below are merely for reference to various embodiments of the present disclosure and are not intended to limit the present disclosure.

[0035] FIG. 1 is a diagram illustrating a system according to one embodiment of the present disclosure.

[0036] FIG. 2 illustrates a computing device capable of implementing devices according to one embodiment of the present disclosure.

[0037] FIG. 3 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0038] FIG. 4A is a diagram illustrating a membership page according to one embodiment of the present disclosure.

[0039] FIG. 4b is a diagram illustrating a membership management page according to one embodiment of the present disclosure.

[0040] FIG. 5 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0041] FIG. 6 is a flowchart illustrating detailed operations of an operation for determining benefits to be displayed on the first page described with reference to FIG. 5.

[0042] FIG. 7 is a flowchart illustrating detailed operations of an operation for determining an item corresponding to a benefit to be displayed on the first page described with reference to FIG. 5.

[0043] FIG. 8 is a flowchart illustrating an operation of determining benefit-specific usage information to be displayed on a first page according to one embodiment of the present disclosure.

[0044] FIG. 9 is a diagram illustrating an example of a first page according to one embodiment of the present disclosure.

[0045] FIG. 10a is a drawing illustrating an example of an area displaying a second benefit on the first page described with reference to FIG. 9.

[0046] FIG. 10b is a drawing illustrating an example of an area displaying a second benefit on the first page described with reference to FIG. 9.

[0047] FIG. 11a is a drawing for explaining the configuration of a benefit-specific widget in an area displaying the first benefit on the first page described with reference to FIG. 9.

[0048] FIG. 11b is a diagram illustrating an example of a widget according to one embodiment of the present disclosure.

[0049] FIG. 11c is a diagram illustrating an example of a widget according to one embodiment of the present disclosure.

[0050] FIG. 11d is a diagram illustrating an example of a widget according to one embodiment of the present disclosure.

[0051] FIG. 12 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0052] FIG. 13 is a drawing illustrating an example of a second page according to one embodiment of the present disclosure.

[0053] FIG. 14a is a drawing showing an example of the third page according to the method described with reference to FIG. 12.

[0054] FIG. 14b is a drawing showing another example of the third page according to the method described with reference to FIG. 12.

[0055] FIG. 15 is a flowchart illustrating a method according to one embodiment of the present disclosure.

[0056] FIG. 16a is a drawing showing an example of the third page according to the method described with reference to FIG. 15.

[0057] FIG. 16b is a drawing showing an example of the fourth page according to the method described with reference to FIG. 15.

[0058] The various embodiments described in this disclosure are exemplified for the purpose of clearly explaining the technical concept of this disclosure and are not intended to be limited to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of the embodiments described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0059] Terms used in this disclosure, including technical or scientific terms, unless otherwise defined, may have the meaning commonly understood by a person of ordinary skill in the art to which this disclosure belongs.

[0060] The expressions "includes," "may include," "comprises," "may have," "have," and "may have" used in this disclosure indicate the presence of a target feature (e.g., a function, operation, or component), but do not exclude the presence of other additional features. In other words, such expressions should be understood as open-ended terms that imply the possibility of including other embodiments.

[0061] The singular expressions used in this disclosure may include the plural meaning unless the context clearly indicates otherwise, and the same applies to the singular expressions set forth in the claims.

[0062] As used herein, expressions such as "first," "second," or "first," "second," etc., unless the context clearly dictates otherwise, are used to distinguish one object from another when referring to multiple similar objects, and do not limit the order or importance between the objects. For example, each user terminal included in a plurality of user terminals according to the present disclosure may be distinguished from each other by being expressed as "first user terminal" and "second user terminal." As another example, different "pages" according to the present disclosure may be distinguished from each other by being expressed as "first page," "second page," "third page," or "fourth page."

[0063] As used herein, the expressions "A, B, and C," "A, B, or C," "at least one of A, B, and C," or "at least one of A, B, or C" may refer to each of the listed items or all possible combinations of the listed items. For example, "at least one of A or B" may refer to (1) at least one A, (2) at least one B, or (3) at least one A and at least one B.

[0064] The expression "based on" as used in this disclosure is used to describe one or more factors that influence a decision, act of judgment, or action described in a phrase or sentence containing this expression, and this expression does not exclude additional factors that influence the decision, act of judgment, or action.

[0065] As used herein, the expression that a component (e.g., a first component) is “connected” or “connected” to another component (e.g., a second component) may mean that the component is directly connected or connected to the other component, as well as connected or connected via a new other component (e.g., a third component).

[0066] The expression "configured to" used in the present disclosure may have the meanings of "set to", "having the ability to", "modified to", "made to", "capable of", etc., depending on the context. This expression is not limited to the meaning of "specifically designed in hardware", and for example, a processor configured to perform a specific operation may mean a general purpose processor that can perform the specific operation by executing software, or a special purpose computer that is structured through programming to perform the specific operation.

[0067] The term "membership" as used herein may refer to an eligibility or status that entitles users to special benefits offered by e-commerce services. Users may apply for membership in e-commerce services by requesting membership in a defined manner. Users who sign up for membership in this manner may receive the special benefits of membership.

[0068] The term "user interface" as used herein may refer to a physical or virtual medium designed to facilitate communication between a user and an object, system, machine, or computer program. Elements of such a user interface may include widgets or buttons. Users can utilize e-commerce services through the user interface.

[0069] The term “item” as used in this disclosure may mean either a product or content, depending on the context.

[0070] Hereinafter, various embodiments of the present disclosure will be described with reference to the attached drawings. In the attached drawings and the description of the drawings, identical or substantially equivalent components may be assigned the same reference numerals. Furthermore, in the description of various embodiments below, duplicate descriptions of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0071] FIG. 1 is a diagram illustrating a system (10) according to one embodiment of the present disclosure.

[0072] The system (10) of the present disclosure may include an electronic device (110) and a user terminal (120).

[0073] Meanwhile, although FIG. 1 illustrates an example in which a single user terminal (120) communicates with an electronic device (110) via a network, this is merely for the convenience of understanding, and the number of user terminals (120) capable of communicating with the electronic device (110) via a network may vary. That is, each of one or more user terminals (120) may access the e-commerce service provided by the electronic device (110). In addition, FIG. 1 merely illustrates a preferred embodiment for achieving the purpose of the present disclosure, and some components may be added as needed.

[0074] Below, each component illustrated in Fig. 1 will be described in more detail.

[0075] In one embodiment, the electronic device (110) may be a server device that provides an e-commerce service. That is, the electronic device (110) may be a server device operated under the management of an e-commerce service operator. The electronic device (110) may manage the operation of the e-commerce service. For example, the electronic device (110) may manage a membership that requires regular paid payments at preset intervals (e.g., monthly intervals).

[0076] In one embodiment, the electronic device (110) may generate display information (i.e., information about the page) that enables a page for an e-commerce service to be displayed on the user terminal (120), and transmit the display information to the user terminal (120). Here, the display information is information that enables the page for the e-commerce service to be displayed on the display of the user terminal (120), and may be implemented as an image or text, for example. Based on receiving such display information, the user terminal (120) may display various pages for the e-commerce service.

[0077] In one embodiment, the electronic device (110) can extract and analyze a user's log for an e-commerce service. The user's log may be a comprehensive record of the user's behavior while using the e-commerce service. For example, the user's log may include the time the user accessed the e-commerce service, the pages of the e-commerce service the user visited, or the buttons selected by the user on the pages of the e-commerce service. For another example, the user's log may include the user's purchase history, search history, or shopping cart history. For another example, the user's log may include the user's membership registration and cancellation history, or the user's membership benefit usage history.

[0078] In one embodiment, the electronic device (110) may transmit various responses corresponding to various requests received from the user terminal (120) for the e-commerce service to the user terminal (120). For example, the user terminal (120) may receive a user input for a user interface (e.g., a widget or button) included in a page of the e-commerce service and transmit the user input to the electronic device (110). Here, the user terminal (120) may receive a response corresponding to the user input from the electronic device (110) and perform an action defined in the response (e.g., displaying a pop-up page).

[0079] In addition to the examples described above, the electronic device (110) can perform operations related to known technologies that can be performed by server devices providing e-commerce services. Therefore, applying the technical concepts of the present disclosure by referring to operations related to such known technologies is not excluded from the scope of the present disclosure.

[0080] The aforementioned electronic device (110) may be implemented as one or more computing devices. For example, all functions of the electronic device (110) may be implemented in a single computing device. For another example, a first function of the electronic device (110) may be implemented in a first computing device, and a second function may be implemented in a second computing device. For example, the computing device may be, but is not limited to, a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, and any type of device equipped with computing functions may be a computing device.

[0081] The user terminal (120) may be a terminal of a user using an e-commerce service. The user terminal (120) may display various pages regarding the e-commerce service provided by the electronic device (110) on the display of the user terminal (120). These pages may have a user interface defined as a function related to the e-commerce service applied to them. The application of this user interface may be managed by the electronic device (110) described above. In addition, the user terminal (120) may obtain a user's input for the page, and process or transmit the obtained user input to the electronic device (110). Here, the user terminal (120) may obtain a response corresponding to the user's input from the electronic device (110), thereby performing operations defined to correspond to the user's input. As described above, in order for the user to use the e-commerce service through the user terminal (120), a web browser or an application may be installed on the user terminal (120).

[0082] The user terminal (120) described above may be, for example, any one of a desktop computer, a laptop computer, a tablet computer, a wearable device, or a smartphone, but is not limited thereto, and any type of device equipped with computing capabilities may be the user terminal (120).

[0083] The electronic device (110) and user terminal (120) illustrated in FIG. 1 can communicate via a network. This network can be implemented as any type of wired or wireless network, such as, for example, a local area network (LAN), a wide area network (WAN), a mobile radio communication network (MRCN), or WiBro (Wireless Broadband).

[0084] FIG. 2 illustrates a computing device (200) capable of implementing devices (110, 120) according to various embodiments of the present disclosure.

[0085] In one embodiment, the electronic device (110) or user terminal (120) illustrated in FIG. 1 may be implemented by the computing device (200) illustrated in FIG. 2.

[0086] A computing device (200) may include one or more processors (210), one or more memories (220), or a communication interface (230). In one embodiment, some components may be deleted from the computing device (200), or other components (e.g., a display or input device, etc.) may be added to the computing device (200). Additionally or alternatively, some components may be implemented in an integrated manner, or implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as a processor (210). The term “processor (210)” may mean a set of one or more processors, unless the context clearly indicates otherwise. In the present disclosure, one or more memories (220) may be referred to as a memory (220). The term “memory (220)” may mean a set of one or more memories, unless the context clearly indicates otherwise.

[0087] Below, each component illustrated in Fig. 2 will be described in more detail.

[0088] The processor (210) may perform calculations or information processing related to control or communication of each component of the computing device (200). Specifically, the processor (210) may control at least one component of the computing device (200) connected to the processor (210) by executing software (or a computer program) received from another component. As an example, the processor (210) may load a command (e.g., an instruction, a code, or a code segment) or information into the memory (220), process the command or information stored in the memory (220), and store result information according to the processing in the memory (220). The processor (210) may be operatively connected to the components of the computing device (200) to perform various operations such as calculations, processing, generation, or processing related to the present disclosure. In addition, the processor (210) may control the communication interface (230) to request various information from the user terminal (120) and receive various information from the user terminal (120).

[0089] The memory (220) can store various information. The information stored in the memory (220) is information acquired, processed, or used by at least one component of the computing device (200), and may include software. The software may include one or more instructions that cause the processor (210) to perform operations according to various embodiments of the present disclosure when loaded into the memory (220). That is, the processor (210) may perform operations according to various embodiments of the present disclosure by executing the one or more instructions described above. The memory (220) may include, for example, volatile or non-volatile memory. In one embodiment, the program is software stored in the memory (220), and may include an operating system for controlling the resources of the computing device (200), an application, or middleware that provides various functions to the application so that the application can utilize the resources of the computing device (200).

[0090] The communication interface (230) can establish a wired or wireless communication channel with another device and transmit and receive various information with the other device. In one embodiment, the communication interface (230) may include at least one port for connecting to another device via a wired cable in order to communicate with the other device via a wired connection. In this case, the communication interface (230) can communicate with another device connected via a wired connection through the at least one port. In one embodiment, the communication interface (230) may be configured to include a cellular communication module and be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax). In one embodiment, the communication interface (230) may include a short-range communication module and transmit and receive information with another device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB). In one embodiment, the communication interface (230) may include a non-contact communication module for non-contact communication. Contactless communication may include at least one contactless proximity communication technology, such as Near Field Communication (NFC), Radio Frequency Identification (RFID), or Magnetic Secure Transmission (MST). In addition to the various examples described above, the computing device (200) may be implemented in various known ways to communicate with other devices, and the scope of the present disclosure is not limited by the examples described above.

[0091] In one embodiment, the computing device (200) may include a display (not shown). The display may display various screens (e.g., one or more pages) based on the control of the processor (210). To display screens with various interfaces applied thereto, for example, a web browser or a dedicated application may be installed on the computing device (200). In addition, the display may be a component capable of interacting with a user and may receive user input from the user. Such a display may be implemented in the form of a touch sensor panel (TSP) capable of recognizing contact or proximity of various external objects (e.g., a user's finger or stylus).

[0092] In one embodiment, the computing device (200) may include an input device (e.g., a mouse or keyboard) (not shown). The input device may receive information to be used in components of the computing device (200) from an external source (e.g., a user) of the computing device (200).

[0093] The processor (210), memory (220), and communication interface (230) illustrated in FIG. 2 are connected to each other through a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), and can send or receive information or signals.

[0094] Additionally, the operations of the method described with reference to the drawings below may be performed by a computing device. In other words, the operations of the method may be implemented as one or more instructions executed by a processor of the computing device. All operations included in this method may be performed by a single physical computing device. For example, the first operation of the method may be performed by a first computing device, and the second operation of the method may be performed by a second computing device. In other words, the operations included in the method may be performed by being divided among multiple computing devices.

[0095] Hereinafter, the description will continue assuming that the operation of the aforementioned method is performed by the electronic device (110) illustrated in FIG. 1. In addition, for convenience of explanation, the subject of the operation included in the method may be omitted, but unless otherwise indicated in the context, it may be interpreted that the operation is performed by the electronic device (110).

[0096] FIG. 3 is a flowchart illustrating a method (300) according to one embodiment of the present disclosure.

[0097] The method (300) illustrated in FIG. 3 comprises a series of operations for providing a membership management page that enables integrated membership management to users who have signed up for membership. The operations illustrated in FIG. 3 are described in detail below.

[0098] The method (300) may include an operation (S310) in which the electronic device (110) transmits information about a membership page to the user terminal (120). For example, the user terminal (120) may obtain user input information for a button requesting a membership page on a page for an e-commerce service displayed on the display. In this case, the user terminal (120) may transmit a request for a membership page to the electronic device (110). In response to the request for a membership page, the electronic device (110) may transmit information about the membership page to the user terminal (120). Here, the membership page may be a page that may be provided in connection with the e-commerce service and may be a page that the user can access through the user terminal (120) to obtain information related to membership benefits. Meanwhile, the information about the membership page may be display information that causes the membership page to be displayed on the display of the user terminal (120). That is, the user terminal (120) may display the membership page on the display based on the information about the membership page.

[0099] The membership page may include information related to the membership benefits, such as the membership start or end date, the validity period for which membership benefits can be received, and other information related to membership benefits. The aforementioned information related to membership benefits may include the attributes of the benefits, i.e., the details of the membership benefits available to the user.

[0100] The membership page may include a button that requests a membership management page where users can confirm or modify payment information, request membership terms and conditions, and request membership cancellation.

[0101] The method (300) may include an operation (S320) in which the electronic device (110) receives a request for membership management from the user terminal (120). For example, the electronic device (110) may receive a request for a membership management page from the user terminal (120). For example, the user terminal (120) may obtain user input information for a button requesting a membership management page from a membership page displayed on a display. In this case, the user terminal (120) may transmit a request for membership management or a request for a membership management page to the electronic device (110).

[0102] The method (300) may include an operation (S330) in which the electronic device (110) transmits information about a membership management page to a user terminal (120). Meanwhile, the information about the membership management page may be display information that causes the membership management page to be displayed on the display of the user terminal (120). That is, the user terminal (120) may display the membership management page on the display based on the information about the membership management page.

[0103] In one embodiment, the membership management page may include at least one of a button requesting payment information, a button requesting membership terms and conditions, or a button requesting the initiation of a membership cancellation process. The user terminal (120) may obtain user input information for the buttons included in the membership management page and transmit a request corresponding to the button to the electronic device (110).

[0104] For example, if the user terminal (120) obtains user input information for a button requesting payment information on the membership management page, the user terminal (120) may transmit a request for payment information or a request for a payment information page to the electronic device (110). In this case, the electronic device (110) may transmit information about the payment information page to the user terminal (120). Based on the information about the payment information page, the user terminal (120) may display the payment information page on the display. The user may check the payment information on the payment information page displayed on the display of the user terminal (120), and may modify the payment information by modifying the information of an existing payment method, deleting an existing payment method, or registering a new payment method through the user terminal (120).

[0105] For another example, if the user terminal (120) obtains user input information for a button requesting membership terms and conditions on the membership management page, the user terminal (120) may transmit a request for membership terms and conditions or a request for a membership terms and conditions page to the electronic device (110). In this case, the electronic device may transmit information about the membership terms and conditions page to the user terminal (120). Based on the information about the membership terms and conditions page, the user terminal (120) may display the membership terms and conditions page on the display. The user may check the terms and conditions for the membership he or she has subscribed to on the membership terms and conditions page displayed on the display of the user terminal (120).

[0106] For another example, if the user terminal (120) obtains user input information for a button requesting the initiation of a membership cancellation procedure on the membership management page, the user terminal (120) may transmit a request for initiating a membership cancellation procedure or a request for a membership cancellation application page to the electronic device (110). In this case, the electronic device may transmit information about the membership cancellation application page to the user terminal (120). Based on the information about the membership cancellation application page, the user terminal (120) may display the membership cancellation application page on the display. On the membership cancellation application page displayed on the display of the user terminal (120), the user may check information related to membership benefits and maintain the membership through the user terminal (120), put membership cancellation on hold and request a notification before the membership monthly fee payment date, or cancel the membership. A specific description of the membership cancellation application page will be described later with reference to FIG. 9.

[0107] FIG. 4A is a diagram illustrating a membership page (400) according to one embodiment of the present disclosure. FIG. 4B is a diagram illustrating a membership management page (450) according to one embodiment of the present disclosure.

[0108] The membership page (400) of FIG. 4a and the membership management page (450) of FIG. 4b may be a membership page and a membership management page displayed on the display of a user terminal (120) according to the method (300) described with reference to FIG. 3.

[0109] The membership page (400) may include membership validity period information (410), membership benefit related information (420), and a button for membership management or requesting membership management (430).

[0110] Membership validity period information (410) may include information related to the validity period during which membership benefits can be received, such as the start or end date of membership. For example, membership validity period information (410) may include information regarding the monthly membership fee payment date.

[0111] Membership benefit information (420) may include details of membership benefits available to the user. For example, membership benefit information (420) may be configured as a widget, a user interface element that includes information on benefit details and benefit-related items. In this case, the widget may include text or images representing the benefit details and benefit-related items.

[0112] In one embodiment, the button (430) is a user interface element that requests membership management or a membership management page. When the user terminal (120) obtains user input information for the button (430), the user terminal (120) can transmit a request for membership management or a membership management page to the electronic device (110). In this case, the electronic device (110) can transmit information about the membership management page to the user terminal (120), and the user terminal (120) can display the membership management page on the display based on the information about the membership management page.

[0113] Referring to FIG. 4b, the membership management page (450) may include a button (460) for requesting payment information, a button (470) for requesting membership terms and conditions, and a button (480) for requesting initiation of a membership cancellation procedure.

[0114] In one embodiment, the button (460) is a user interface element that requests payment information. When the user terminal (120) obtains user input information for the button (460), the user terminal (120) can transmit a request for payment information to the electronic device (110). In this case, the electronic device (110) can transmit information about a payment information page to the user terminal (120), and the user terminal (120) can display the payment information page on the display based on the information about the payment information page.

[0115] In one embodiment, the button (470) is a user interface element that requests membership terms and conditions. When the user terminal (120) obtains user input information for the button (470), the user terminal (120) can transmit a request for membership terms and conditions to the electronic device (110). In this case, the electronic device (110) can transmit information about the membership terms and conditions page to the user terminal (120), and the user terminal (120) can display the membership terms and conditions page on the display based on the information about the membership terms and conditions page.

[0116] In one embodiment, the button (480) is a user interface element that requests the initiation of a membership cancellation procedure. When the user terminal (120) obtains a user input for the button (470), the user terminal (120) can transmit a request for initiating a membership cancellation procedure to the electronic device (110). In this case, the electronic device (110) can transmit information about a membership cancellation application page to the user terminal (120), and the user terminal (120) can display the membership cancellation application page on the display based on the information about the membership cancellation application page.

[0117] Meanwhile, although buttons are used as examples among user interface elements in FIGS. 4A and 4B, the present disclosure is not limited thereto. That is, buttons (430, 460, 470, 480) may be implemented by various user interface elements capable of performing the same or similar functions in addition to buttons.

[0118] According to the embodiments described with reference to Figures 3 to 4b, a membership management page can be provided to users, enabling them to comprehensively manage requests for payment information, membership terms and conditions, and membership cancellation requests. Accordingly, the e-commerce service experience for users who have signed up for membership can be improved.

[0119] FIG. 5 is a flowchart illustrating a method (500) according to one embodiment of the present disclosure.

[0120] The method (500) illustrated in FIG. 5 comprises a series of operations for providing a membership cancellation request page containing information related to membership benefits to a user who has signed up for membership and requests the initiation of a membership cancellation process. The operations illustrated in FIG. 5 are described in detail below.

[0121] The method (500) may include an operation (S510) in which the electronic device (110) receives a request to initiate a membership cancellation procedure from a user terminal (120).

[0122] When the user terminal (120) obtains a user input for a request to initiate a membership cancellation procedure on the membership management page, the user terminal (120) can transmit a request to initiate a membership cancellation procedure to the electronic device (110).

[0123] Alternatively, if the user terminal (120) obtains a user input for a request to initiate a membership cancellation procedure on the membership page, the user terminal (120) may transmit a request to initiate a membership cancellation procedure to the electronic device (110).

[0124] The method (500) may include an operation (S520) in which, in response to a request to initiate a membership cancellation procedure, the electronic device (110) determines one or more first benefits to be displayed on a first page among multiple benefits related to membership. Here, the first page may refer to a membership cancellation application page provided to the user in response to the request to initiate a membership cancellation procedure. Furthermore, the first benefit may refer to a benefit among multiple benefits, with items related to the benefit content being displayed together on the first page.

[0125] Membership benefits may include at least one benefit, such as the ability to view content, purchase pre-determined products at a discounted price, receive free shipping on fresh products, purchase products at a discounted price with limited availability and quantity, receive free shipping on international products, receive free shipping on products the day after the order date, receive free shipping on the order date, return products for free, or purchase travel-related products at a discounted price. Meanwhile, in the present disclosure, a pre-determined product may refer to a product that is pre-determined so that a user who has subscribed to the membership can purchase it at a discounted price. For example, a pre-determined product may be available for purchase at a discounted price by a user who has subscribed to the membership, but can only be purchased by a user who has not subscribed to the membership if the total payment amount exceeds a minimum payment amount.

[0126] In operation (S520) of method (500), the electronic device (110) may determine the priorities of multiple benefits related to membership and, based on the priorities, determine one or more first benefits from among the multiple benefits. A detailed description thereof will be described later with reference to FIG. 6.

[0127] The method (500) may include an operation (S530) in which the electronic device (110) determines one or more items corresponding to each of one or more first benefits. Here, the item corresponding to the first benefit may refer to a product or content. For example, if the first benefit is a benefit for viewing content, the item corresponding to the first benefit may be at least one of a plurality of contents. If the first benefit is a benefit for purchasing a predetermined product at a discounted price, the item corresponding to the first benefit may be at least one of a plurality of predetermined products. If the first benefit is a benefit for receiving free delivery of fresh products, the item corresponding to the first benefit may be at least one of a plurality of fresh products. If the first benefit is a benefit for purchasing products with limited purchase times and quantities at a discounted price, the item corresponding to the first benefit may be at least one of a plurality of products with limited purchase times and quantities. If the first benefit is a benefit for receiving free delivery of international products, the item corresponding to the first benefit may be at least one of a plurality of international products. If the first benefit is free shipping of a product by the next day of the order date, the first benefit may be at least one of multiple products eligible for next-day shipping. If the first benefit is free shipping of a product ordered on the order date, the first benefit may be at least one of multiple products eligible for same-day shipping. If the first benefit is free returns, the item corresponding to the first benefit may be at least one of multiple products eligible for free returns. If the first benefit is discounted travel-related products, the item corresponding to the first benefit may be at least one of multiple travel-related products. Furthermore, the item corresponding to the first benefit may refer to an item displayed on the first page along with the details of the first benefit.

[0128] In operation (S530) of method (500), the electronic device (110) may determine priorities of multiple items for each of one or more first benefits, and determine one or more items to be displayed on the first page from among the multiple items based on the priorities. A detailed description thereof will be described later with reference to FIG. 7.

[0129] The method (500) may include an operation (S540) in which the electronic device (110) transmits information about a first page, which includes information about one or more first benefits and information about one or more items corresponding to each of the one or more first benefits, to the user terminal (120). Meanwhile, the information about the first page may be display information that causes the first page to be displayed on the display of the user terminal (120). That is, the user terminal (120) may display the first page on the display based on the information about the first page.

[0130] Information about one or more first benefits may include images or text for each of the first benefits. For example, if the first benefit is a benefit that allows viewing of content, information about the first benefit may include an image or text indicating that the content can be viewed. For another example, if the first benefit is a benefit that allows purchasing a predetermined product at a discounted price, information about the first benefit may include an image or text indicating the price discount for the predetermined product. For another example, if the first benefit is a benefit that allows free delivery of fresh produce, information about the first benefit may include an image or text indicating free delivery of the fresh produce.

[0131] Information about one or more items may include images or text for each of the one or more items. For example, if the first benefit is a benefit for viewing content, information about one or more items corresponding to the first benefit may include at least some of the following: an image, text, a rating (e.g., a star rating), or a number of reviews for each of the one or more contents. For another example, if the first benefit is a benefit for purchasing a predetermined product at a discounted price, information about one or more items corresponding to the first benefit may include at least some of the following: an image, text, a rating (e.g., a star rating), or a number of reviews for each of the one or more predetermined products. For another example, if the first benefit is a benefit for receiving free shipping of fresh products, information about one or more items corresponding to the first benefit may include at least some of the following: an image, text, a rating (e.g., a star rating), or a number of reviews for each of the one or more fresh products.

[0132] Operation (S540) of method (500) may include an operation of generating a first page by the electronic device (110) so that one or more widgets for one or more first benefits are arranged on the first page, and an operation of transmitting information about the generated first page to the user terminal (120). Here, one or more first benefits may correspond to one or more widgets, and each of the one or more widgets may include information about the corresponding first benefit and information about one or more items related to the corresponding first benefit. A detailed description thereof will be described later with reference to FIGS. 11A to 11D. Here, the operation of generating the first page by the electronic device (110) may include an operation of generating the first page so that one or more widgets are arranged from the top of the first page based on the priority of one or more first benefits. That is, a widget corresponding to a first benefit having a higher priority among the one or more first benefits may be arranged sequentially from the top of the first page.

[0133] FIG. 6 is a flowchart illustrating detailed operations of an operation (S520) for determining benefits to be displayed on the first page described with reference to FIG. 5.

[0134] Below, the operations illustrated in Fig. 6 are described in detail.

[0135] The operation (S520) may include an operation (S610) in which the electronic device (110) determines the priority of multiple benefits associated with the membership.

[0136] For example, the electronic device (110) can determine the priority of multiple benefits based on the logs of multiple users who have signed up for membership.

[0137] For example, the electronic device (110) can determine the priority of multiple benefits by identifying benefits recognized by multiple users based on logs of multiple users and setting these benefits to a high priority.

[0138] For example, the electronic device (110) can determine the priority of multiple benefits by calculating the number of clicks or views of users for each benefit based on the logs of multiple users and setting the priority in order of the benefits with the highest number of clicks or views.

[0139] For example, the electronic device (110) can determine the priority of multiple benefits by calculating the number of times users use each benefit based on the logs of multiple users and setting the priority in order of the highest number of uses to the benefits.

[0140] For example, the electronic device (110) can determine the priority of multiple benefits by identifying benefits that multiple users have contributed to maintaining their membership without canceling it based on the logs of multiple users and setting a high priority to these benefits.

[0141] For example, the electronic device (110) can identify a user among the plurality of users who has requested to cancel their membership based on the logs of the plurality of users. The electronic device (110) can determine the priority of the plurality of benefits by checking the benefits selected by the user who has requested to cancel their membership on the first page and setting a high priority to this benefit. That is, the benefit selected by the user who requested to cancel their membership but ultimately maintained their membership on the first page provided in response to the request to initiate the membership cancellation procedure can be considered as having contributed to the user maintaining their membership, and thus setting a high priority to this benefit. As another example, the electronic device (110) can determine the priority of the plurality of benefits by checking the benefits used by the user who has requested to cancel their membership and setting a high priority to N (N is a natural number) benefits in descending order of frequency of use. That is, the benefits frequently used by the user who has requested to cancel their membership but ultimately maintained their membership can be considered as having contributed to the user maintaining their membership, and thus setting a high priority to this benefit.

[0142] Alternatively, the electronic device (110) may set a high priority for benefits that contributed to a user who had canceled their membership and re-enrolled. For example, the electronic device (110) may identify a user who has canceled and then re-enrolled their membership based on the logs of multiple users. Based on the logs of users who have canceled and then re-enrolled, the electronic device (110) may identify survey result information generated when the user previously canceled their membership. Here, the survey result information may include information regarding the reason for membership cancellation. Based on the survey result information, the electronic device (110) may determine the priority of multiple benefits by identifying the item selected by the user as the reason for membership cancellation and setting a high priority to the membership benefit corresponding to the item. For example, if the user cancels and then re-registers by selecting “few discount benefits” as the reason for canceling membership, the electronic device (110) may determine the priorities of multiple benefits by giving high priority to the benefit of purchasing a predetermined product at a discounted price, the benefit of purchasing a product with a limited purchase time and quantity at a discounted price, or the benefit of purchasing travel-related products at a discounted price. As another example, if the user cancels and then re-registers by selecting “few recent shopping trips” as the reason for canceling membership, the electronic device (110) may determine the priorities of multiple benefits by giving high priority to the benefit of viewing content without additional charges.For another example, if a user cancels their membership by selecting "free shipping, expedited shipping is not necessary" as the reason for membership cancellation and then re-registers, the electronic device (110) can prioritize multiple benefits by giving high priority to benefits such as the ability to purchase a predetermined range of products at a discount, the ability to purchase products with limited purchase times and quantities at a discount, or the ability to purchase travel-related products at a discount. In other words, the re-registration of a user who had canceled their membership means that the reason for membership cancellation selected by the user has been resolved by a specific membership benefit. This can contribute to not only the user but also other users reconsidering membership cancellation, and thus, giving high priority to benefits corresponding to the reason for membership cancellation. Meanwhile, examples of reasons for membership cancellation include "few discount benefits," "recently reduced number of purchases," and "free shipping, expedited shipping is not necessary." However, these are provided for convenience of explanation and the present disclosure is not limited thereto. In addition, although the benefits corresponding to the reasons for membership cancellation have been explained, this is merely an example for the convenience of explanation, and the present disclosure is not limited thereto.

[0143] Alternatively, the electronic device (110) may check at least one of the user's benefit usage history, item purchase history, item search history, or shopping cart history based on the user's log. The electronic device (110) may determine the priority of multiple benefits based on at least one of the user's benefit usage history, item purchase history, item search history, or shopping cart history. For example, if the user has a history of frequently purchasing fresh produce, the priority of the multiple benefits may be determined by setting a high priority to the benefit of receiving free fresh produce delivery among the multiple benefits. As another example, if the user has a history of watching OTT content, the priority of the multiple benefits may be determined by setting a high priority to the benefit of watching content among the multiple benefits.

[0144] Operation (S520) may include operation (S620) in which the electronic device (110) determines one or more first benefits from among the plurality of benefits based on the priorities of the plurality of benefits determined in operation (S610). For example, the electronic device (110) may determine M (M is a natural number) benefits in order from among the plurality of benefits with the highest priority as one or more first benefits to be displayed on the first page.

[0145] FIG. 7 is a flowchart illustrating detailed operations of an operation (S530) for determining an item corresponding to a benefit to be displayed on the first page described with reference to FIG. 5.

[0146] Below, the operations illustrated in Fig. 7 are described in detail.

[0147] The operation (S530) may include an operation (S710) in which the electronic device (110) checks multiple items related to one or more first benefits.

[0148] For example, if one or more of the first benefits include a benefit of being able to view content, the electronic device (110) can check multiple contents related to the benefit of being able to view content.

[0149] For example, if one or more of the first benefits include a benefit of being able to purchase a predetermined product at a discounted price, the electronic device (110) can identify a plurality of predetermined products associated with the benefit of being able to purchase a predetermined product at a discounted price.

[0150] For example, if one or more of the first benefits includes a benefit of receiving free delivery of fresh products, the electronic device (110) can identify a plurality of fresh products associated with the benefit of receiving free delivery of fresh products.

[0151] For example, if one or more of the first benefits include a benefit of purchasing products at a discounted price with limited purchase times and quantities, the electronic device (110) can identify multiple products with limited purchase times and quantities associated with the benefit of purchasing products at a discounted price with limited purchase times and quantities.

[0152] For example, if one or more of the first benefits includes a benefit of receiving free shipping of overseas products, the electronic device (110) can check multiple overseas products related to the benefit of receiving free shipping of overseas products.

[0153] For example, if one or more of the first benefits include a benefit of receiving free delivery of products by the next day of the order date, the electronic device (110) can check multiple products eligible for next-day delivery related to the benefit of receiving free delivery of products by the next day of the order date.

[0154] For example, if one or more of the first benefits include a benefit of receiving free delivery of products ordered on the order date, the electronic device (110) can check multiple same-day delivery eligible products related to the benefit of receiving free delivery of products ordered on the order date.

[0155] For example, if one or more of the first benefits includes a benefit of being able to return products for free, the electronic device (110) can identify multiple free-returnable products associated with the benefit of being able to return products for free.

[0156] For example, if one or more of the first benefits include a benefit of purchasing travel-related products at a discounted price, the electronic device (110) can identify a plurality of travel-related products associated with the benefit of purchasing travel-related products at a discounted price.

[0157] Operation (S530) may include operation (S720) in which the electronic device (110) determines the priority of the plurality of items identified in operation (S710).

[0158] For example, if the electronic device (110) checks multiple contents in operation (S710), the electronic device (110) can determine the priorities of the multiple contents. The electronic device (110) can determine the priorities of the multiple contents based on at least some of the number of plays, number of viewers, number of views, number of reviews, ratings, genre, cast, or user information. Alternatively, the electronic device (110) can determine the priorities of the multiple contents by setting a higher priority as the number of plays increases. Alternatively, the electronic device (110) can determine the priorities of the multiple contents by setting a higher priority as the number of viewers aggregated by the number of user accounts increases. Alternatively, the electronic device (110) can determine the priorities of the multiple contents by checking the number of views of the detailed pages for each of the multiple contents and setting a higher priority as the number of views increases. Alternatively, the electronic device (110) can determine the priorities of the multiple contents by setting a higher priority as the number of reviews increases among the multiple contents. Alternatively, the electronic device (110) may determine the priority of multiple contents by assigning a higher priority to a higher evaluation score (e.g., star rating). Alternatively, the electronic device (110) may determine the priority of multiple contents by assigning a higher priority to a specific genre (e.g., drama). Alternatively, the electronic device (110) may determine the priority of multiple contents by assigning a higher priority to content featuring a specific actor. Alternatively, the electronic device (110) may determine the priority of multiple contents based on the user's log. Alternatively, the electronic device (110) may determine the content being viewed by the user based on content viewing history information in the user information and assign a higher priority to the content being viewed, thereby determining the priority of multiple contents.Alternatively, the electronic device (110) may determine the content being viewed by the user based on the content viewing history information of the user information, and may prioritize the content being viewed and related content (e.g., same genre, same cast) by setting a high priority, thereby determining the priority of multiple contents. Alternatively, the electronic device (110) may determine specific content that the user has marked as a favorite or reserved for viewing based on the content viewing history information of the user information, and may prioritize the specific content by setting a high priority.

[0159] For example, if the electronic device (110) confirms multiple predetermined products in operation (S710), the electronic device (110) can determine the priorities of the multiple predetermined products. For example, the electronic device (110) can determine the priorities of the multiple predetermined products based on at least some of the sales ranking (sales volume), discount rate, or user log. For example, the electronic device (110) can determine the priorities of the multiple predetermined products by setting a higher priority as the sales volume (sales ranking) increases. For example, the electronic device (110) can determine the priorities of the multiple predetermined products by setting a higher priority as the discount rate increases. Alternatively, the electronic device (110) may determine the priority of a plurality of predetermined products by checking at least one of item purchase history information, item search history information, or shopping cart addition history information based on the user's log, determining the user's preferred products based on at least some of these, and setting a high priority to a product related to the preferred product among a plurality of predetermined products.

[0160] For example, if the electronic device (110) confirms multiple fresh products in operation (S710), the electronic device (110) can determine the priorities of the multiple fresh products. For example, the electronic device (110) can determine the priorities of the multiple fresh products based on at least some of the sales registration date, related events (e.g., Christmas, Chuseok), sales ranking (sales volume), discount rate, or user information of the user. For example, the electronic device (110) can determine the priorities of the multiple fresh products by setting a high priority to a product with a later sales registration date. Alternatively, the electronic device (110) can determine an event (e.g., a holiday) that is close in time to the time point at which the membership cancellation procedure initiation request (S510) is received from the user terminal (120), and can determine the priorities of the multiple fresh products by setting a high priority to a product related to the event. Alternatively, the electronic device (110) may determine the priority of a plurality of fresh products by checking at least one of item purchase history information, item search history information, or shopping cart addition history information based on the user's log, determining fresh products frequently purchased by the user based on at least some of these, and setting a high priority thereto.

[0161] For example, if the electronic device (110) identifies multiple products with limited purchase times and quantities in operation (S710), the electronic device (110) may determine priorities for the multiple products with limited purchase times and quantities. For example, the electronic device (110) may determine priorities for the multiple products with limited purchase times and quantities based on at least some of the remaining time available for purchase, the remaining quantity available for purchase, the sales volume (sales ranking), the discount rate, or the user's log. For example, the electronic device (110) may determine priorities for the multiple products with limited purchase times and quantities by setting a higher priority for the multiple products with limited purchase times and quantities as the time remaining for purchase decreases. Alternatively, the electronic device (110) may determine priorities for the multiple products with limited purchase times and quantities as the quantity remaining for purchase decreases. Alternatively, the electronic device (110) may determine the priority of multiple products with limited purchase times and quantities by assigning a higher priority to products with higher sales volume (sales ranking) than to products with limited purchase times and quantities. Alternatively, the electronic device (110) may determine the priority of multiple products with limited purchase times and quantities by assigning a higher priority to products with higher discount rates than to products with limited purchase times and quantities. Alternatively, the electronic device (110) may determine the priority of multiple products with limited purchase times and quantities based on the user's log.For example, the electronic device (110) may check at least one of item purchase history information, item search history information, or shopping cart addition history information based on the user's log, and determine the priority of a plurality of products with limited time and quantity for purchase based on at least some of these. Alternatively, the electronic device (110) may determine the user's preferred products based on at least some of the item purchase history information, item search history information, or shopping cart addition history information, and set a high priority to a product related to the user's preferred product among the plurality of products with limited time and quantity for purchase, thereby determining the priority of a plurality of products with limited time and quantity for purchase.

[0162] For example, if the electronic device (110) confirms multiple overseas products in operation (S710), the electronic device (110) can determine the priorities of the multiple overseas products. For example, the electronic device (110) can determine the priorities of the multiple overseas products based on at least some of the sales ranking (sales volume), discount rate, delivery time, or user log. For example, the electronic device (110) can determine the priorities of the multiple overseas products by setting a higher priority as the sales volume (sales ranking) increases. For example, the electronic device (110) can determine the priorities of the multiple overseas products by setting a higher priority as the discount rate increases. Alternatively, the electronic device (110) can determine the priorities of the multiple overseas products by setting a higher priority as the delivery time decreases. Alternatively, the electronic device (110) may determine the priority of a plurality of overseas products by checking at least one of item purchase history information, item search history information, or shopping cart addition history information based on the user's log, determining the user's preferred products based on at least some of these, and setting a high priority to a product related to the user's preferred products among a plurality of overseas products.

[0163] For example, if the electronic device (110) confirms multiple travel-related products in operation (S710), the electronic device (110) can determine the priorities of the multiple travel-related products. For example, the electronic device (110) can determine the priorities of the multiple travel-related products based on at least some of the following: season information, sales ranking (sales volume), discount rate, or user log. For example, the electronic device (110) can determine the priorities of the multiple travel-related products by setting a high priority to a product corresponding to the season at the time of receiving the membership cancellation procedure initiation request (S510) from the user terminal (120). Alternatively, the electronic device (110) can determine the priorities of the multiple travel-related products by setting a higher priority as sales volume (sales ranking) increases. Alternatively, the electronic device (110) can determine the priorities of the multiple travel-related products by setting a higher priority as discount rate increases. Alternatively, the electronic device (110) may determine the user's preferred products based on at least one of the following: item purchase history information, item search history information, or shopping cart addition history information, based on the user's log; determine the user's preferred products based on at least some of these; and prioritize products related to the user's preferred products among the plurality of travel-related products by setting a high priority. For example, if the user's preferred product is golf clubs, the priority of the plurality of travel-related products may be determined by setting a high priority to a resort accommodation product equipped with a golf course where golf clubs can be used among the plurality of travel-related products.

[0164] Operation (S530) may include operation (S730) in which the electronic device (110) determines one or more items to be displayed on the first page from among the plurality of items based on the priorities of the plurality of items determined in operation (S720). For example, the electronic device (110) may determine K (K is a natural number) benefits, in order from among the plurality of items, to be displayed on the first page, starting with an item with a higher priority.

[0165] Meanwhile, the electronic device (110) may check the benefits the user has used and display usage information, including financial benefits such as the number of times the benefit has been used or the amount saved by using the benefit, on the first page. A detailed description of this will be provided with reference to FIG. 8.

[0166] FIG. 8 is a flowchart illustrating an operation (S800) for determining benefit-specific usage information to be displayed on the first page according to one embodiment of the present disclosure.

[0167] Below, the operations illustrated in Fig. 8 are described in detail.

[0168] The operation (S800) may include an operation (S810) in which the electronic device (110) checks, based on the user's log, one or more second benefits among multiple benefits related to membership that the user has used.

[0169] Operation (S800) may include operation (S820) in which the electronic device (110) determines usage information for each of one or more second benefits identified in operation (S810).

[0170] In one embodiment, the electronic device (110) can verify the number of times each of one or more second benefits has been used. The electronic device (110) can verify the user's benefit usage history based on the user's log, thereby verifying the number of times the user has used the second benefit, and determine the verified number of times the user has used the second benefit as usage information for the second benefit.

[0171] In one embodiment, the electronic device (110) may determine whether one or more of the second benefits include a third benefit corresponding to a monetary benefit. Here, the third benefit refers to a benefit that can produce a monetary benefit, such as a saved amount, and may include a delivery-related benefit, such as free shipping. If one or more of the second benefits include a third benefit corresponding to a monetary benefit, the electronic device (110) may calculate a monetary benefit according to the use of the third benefit based on a monetary benefit calculation standard (savings amount calculation standard) for the third benefit and the number of times the third benefit is used. Here, the monetary benefit calculation standard for the third benefit may refer to an amount saved by using the third benefit. For example, if the third benefit is a benefit that allows free delivery of fresh products, the amount saved by using the third benefit once may be X won. In this case, the monetary benefit calculation standard for the third benefit is X won. Additionally, based on the user's log, the user's benefit usage history may be verified to have used the third benefit Y times. Accordingly, the monetary benefit from using the third benefit may be X·Y won. The electronic device (110) may determine the monetary benefit from using the third benefit as usage information for the third benefit.

[0172] In one embodiment, the electronic device (110) can determine whether one or more of the second benefits include a benefit for viewing content. If one or more of the second benefits include a benefit for viewing content, the electronic device (110) can determine whether the content can be viewed as usage information for the benefit for viewing content.

[0173] Meanwhile, the electronic device (110) may perform operation (S800) of FIG. 8 in response to receiving a request for initiating a membership cancellation procedure from the user terminal (120). In this case, the electronic device (110) may transmit information about the first page, including usage information for each of one or more second benefits determined according to operation (S800), to the user terminal (120).

[0174] Alternatively, operation (S800) of FIG. 8 may be performed as part of method (500) of FIG. 5. In this case, in operation (S540), the electronic device (110) may transmit information about a first page including information about one or more first benefits, information about one or more items corresponding to each of one or more first benefits, and usage information about each of one or more second benefits to the user terminal (120).

[0175] FIG. 9 is a drawing illustrating an example of a first page (900) according to one embodiment of the present disclosure.

[0176] The first page (900) of FIG. 9 may be a membership cancellation application page that the electronic device (110) provides to the user terminal (120) in response to a request for initiation of a membership cancellation procedure in FIGS. 5 to 8.

[0177] The first page (900) may include at least one of a first area (910), a second area (920), a third area (930), a fourth area (940), or a fifth area (950).

[0178] The first area (910) may display one or more second benefits that the user has used. That is, usage information for each of the one or more second benefits determined by operation (S800) described in FIG. 8 may be included in the first area (910). A detailed description thereof will be provided below with reference to FIGS. 10a and 10b.

[0179] The second area (920) may display one or more first benefits available to the user. That is, information regarding one or more first benefits determined by operations (S520) to (S530) of the method (500) described in FIG. 5 and information regarding one or more items corresponding to each of the one or more first benefits may be included in the second area (920). A detailed description thereof will be provided below with reference to FIGS. 11A to 11D .

[0180] The third area (930) may display membership maintenance options. For example, information regarding membership maintenance options may be included in the third area (930). Meanwhile, the information regarding membership maintenance options may be configured as a button, which is a user interface element. Specifically, a button for the membership maintenance option may be included in the third area (930). In this case, a user can maintain their membership by selecting the button for the membership maintenance option included in the third area (930) of the first page (900) via the user terminal (120).

[0181] The fourth area (940) may display a membership cancellation hold option. Here, the membership cancellation hold option may mean an option to hold the membership until K days (e.g., 3 days) before the monthly membership fee payment date without canceling the membership, and to receive a notification to reconfirm the cancellation. For example, information regarding the membership cancellation hold option may be included in the fourth area (940). Meanwhile, the information regarding the membership cancellation hold option may be configured as a button, which is a user interface element. That is, a button for the membership cancellation hold option may be included in the fourth area (940). In this case, the user may hold the membership cancellation until K days (e.g., 3 days) before the monthly membership fee payment date by selecting the button for the membership maintenance option included in the fourth area (940) of the first page (900) via the user terminal (120).

[0182] The fifth area (950) may display a membership cancellation option. For example, information regarding the membership cancellation option may be included in the fifth area (950). Meanwhile, the information regarding the membership cancellation option may be configured as a button, which is a user interface element. Specifically, a button for the membership cancellation option may be included in the fifth area (950). In this case, the user may select membership cancellation by selecting the button for the membership cancellation option included in the fifth area (950) of the first page (900) via the user terminal (120).

[0183] Meanwhile, at least some of the components (910, 920, 930, 940, 950) of the first page (900) illustrated in FIG. 9 may be omitted. For example, the first page (900) may not include the first area (910), but may include the second area (920) to the fifth area (950). As another example, the first page (900) may not include the second area (920), but may include the first area (910) and the third area (930) to the fifth area (950).

[0184] FIG. 10a is a drawing illustrating an example of an area (910) displaying a second benefit in the first page (900) described with reference to FIG. 9.

[0185] Referring to FIG. 10A, the first area (910) of the first page (900) may include information (1000) regarding a second benefit that the user has used. The information (1000) regarding the second benefit may include an image (1001) related to the second benefit, usage information (1002) regarding the second benefit, and content (1003) regarding the second benefit. The usage information (1002) regarding the second benefit may be determined by operation (S800) of FIG. 8, and may include the number of times the benefit has been used or whether the benefit has been used (e.g., whether content has been viewed).

[0186] Although FIG. 10A illustrates one second benefit displayed in the first area (910), this is for convenience of explanation and the present disclosure is not limited thereto. The first area (910) may include one or more second benefits, and in this case, information (1000) for each of the one or more second benefits may be included in the first area (910).

[0187] Meanwhile, the user terminal (120) may obtain input information of a user who selects one of the second benefits among one or more second benefits displayed in the first area (910). In this case, the user terminal (120) may transmit the user's input information for selecting the second benefit or a request for a page related to the selected second benefit to the electronic device (110). The electronic device (110) may transmit information about a page related to the selected second benefit to the user terminal (120). For example, if the selected second benefit is a benefit that allows free delivery of products ordered by the next day of the order date, the electronic device (110) may transmit information about a product list page of products eligible for next-day delivery to the user terminal (120). For example, if the selected second benefit is a benefit that allows free delivery of fresh products, the electronic device (110) may transmit information about a product list page of fresh products to the user terminal (120). For example, if the selected second benefit is a benefit that allows free product returns, the electronic device (110) may transmit information about a detailed description page of the return benefit to the user terminal (120). For example, if the selected second benefit is a benefit that allows free shipping of overseas products, the electronic device (110) may transmit information about a product list page of overseas products to the user terminal (120). In another example, if the selected second benefit is a benefit that allows viewing content, the user terminal (120) may determine whether an application for viewing content is installed. If the application for viewing content is not installed, the user terminal (120) may execute an application (e.g., an application market) for installing the application for viewing content.Alternatively, if an application for viewing content is installed, the user's terminal (120) can execute the application and receive information about the content list page from the electronic device (110) through the application.

[0188] FIG. 10b is a drawing illustrating an example of an area (910) in which a user displays a second benefit in the first page (900) described with reference to FIG. 9.

[0189] Referring to FIG. 10b, the first area (910) of the first page (900) may include information (1050) regarding a second benefit that the user has used. The information (1050) regarding the second benefit may include an image (1051) related to the second benefit, content (1052) of the second benefit, and usage information (1053) regarding the second benefit. The usage information (1053) regarding the second benefit may be determined by operation (S800) of FIG. 8, and may include monetary gains (e.g., amount saved) resulting from the use of the second benefit or whether the second benefit has been used (e.g., whether content has been viewed). For example, the usage information (1053) for the second benefit may be determined based on the user's log for the past three months as of the time when the electronic device (110) receives a request (S510) for initiating a membership cancellation procedure from the user terminal (120) according to the operation (S800) of FIG. 8.

[0190] Although FIG. 10b illustrates one second benefit displayed in the first area (910), this is for convenience of explanation and the present disclosure is not limited thereto. The first area (910) may include one or more second benefits, in which case information (1050) for each of the one or more second benefits may be included in the first area (910).

[0191] Meanwhile, the user terminal (120) may obtain input information of a user who selects one of the second benefits among one or more second benefits displayed in the first area (910). In this case, the user terminal (120) may transmit the user's input information for selecting the second benefit or a request for a page related to the selected second benefit to the electronic device (110). The electronic device (110) may transmit information about the page related to the selected second benefit to the user terminal (120). The specific operation thereof has been described in FIG. 10A and will therefore be omitted herein.

[0192] Meanwhile, the first area (910) may include information (1060) regarding the monetary benefit calculation criteria (savings amount calculation criteria) used to determine the usage information (1053) for the second benefit. The information (1060) regarding the monetary benefit calculation criteria may be configured as a button, which is a user interface element. That is, the button (1060) regarding the monetary benefit calculation criteria may be included in the first area (910). The user terminal (120) may obtain user input information regarding the button (1060). In this case, the user terminal (120) may transmit a request for the monetary benefit calculation criteria or a request for a page related to the monetary benefit calculation criteria to the electronic device (110). The electronic device (110) may transmit information regarding the page related to the monetary benefit calculation criteria to the user terminal (120). Meanwhile, the page related to the monetary gain calculation criteria may be a page smaller than the first page and may be an overlay page displayed on the first page. For example, the page related to the monetary gain calculation criteria may be a pop-up page. That is, the area occupied by the page related to the monetary gain calculation criteria displayed on the display of the user terminal (120) is smaller than the area occupied by the first page, and the page related to the monetary gain calculation criteria may be displayed overlapping the first page. Here, the first page may be displayed on the display of the user terminal (120) in an area other than the area where the page related to the monetary gain calculation criteria is displayed.

[0193] The page related to the monetary benefit calculation criteria may include information regarding the monetary benefit calculation criteria. For example, the monetary benefit calculation criteria for a shipping-related benefit among the secondary benefits may be the paid shipping cost (e.g., 3,000 won). The monetary benefit calculation criteria for a discount-related benefit among the secondary benefits may be the total discount amount applied to the user's purchase (e.g., coupon discount amount).

[0194] FIG. 11a is a drawing for explaining the configuration of a benefit-specific widget in an area (920) displaying a first benefit in the first page (900) described with reference to FIG. 9.

[0195] Referring to FIG. 11a, the second area (920) of the first page (900) may include a widget (1100) for a first benefit available to the user. Here, the first benefit may be any one or more first benefits determined by operation (S520) of the method (500) described with reference to FIG. 5.

[0196] A widget (1100) for a first benefit may include title text (1110) related to the first benefit, information (1120) about one or more items corresponding to the first benefit, and a user interface element (e.g., a button) (1130) for requesting a page related to the first benefit. Here, the title text (1110) may be text that attracts the user's attention. The information (1120) about one or more items may be determined by operation (S530) of the method (500) described with reference to FIG. 5 and may include an image or text for each of the one or more items. For example, if the first benefit is a benefit for viewing content, the information (1120) about one or more items corresponding to the first benefit may include at least some of an image, text, a rating score (e.g., a star rating), or a number of reviews for each of the one or more contents. For another example, if the first benefit is a benefit of purchasing a predetermined product at a discounted price, information (1120) about one or more items corresponding to the first benefit may include at least a portion of an image, text, an evaluation score (e.g., a star rating), or a number of reviews for each of the one or more predetermined products. For another example, if the first benefit is a benefit of receiving free shipping of fresh products, information (1120) about one or more items corresponding to the first benefit may include at least a portion of an image, text, an evaluation score (e.g., a star rating), or a number of reviews for each of the one or more fresh products.

[0197] The user terminal (120) can obtain user input information regarding the user interface element (1130). In this case, the user terminal (120) can transmit a request for a page related to the first benefit to the electronic device. The electronic device (110) can transmit information about the page related to the first benefit to the user terminal (120). For example, if the first benefit is a benefit that allows free delivery of products ordered by the next day of the order date, the electronic device (110) can transmit information about the product list page of products eligible for next-day delivery to the user terminal (120). For example, if the first benefit is a benefit that allows free delivery of fresh products, the electronic device (110) can transmit information about the product list page of fresh products to the user terminal (120). For example, if the first benefit is a benefit that allows free return of products, the electronic device (110) can transmit information about the detailed description page of the return benefit to the user terminal (120). For example, if the first benefit is the benefit of receiving free shipping of overseas products, the electronic device (110) may transmit information about the product list page of the overseas products to the user terminal (120). For another example, if the selected second benefit is the benefit of viewing content, the user terminal (120) may determine whether an application for viewing content is installed. If the application for viewing content is not installed, the user terminal (120) may execute an application (e.g., an application market) for installing the application for viewing content. Alternatively, if the application for viewing content is installed, the user terminal (120) may execute the application and receive information about the content list page from the electronic device (110) through the application.

[0198] Meanwhile, the first area (920) may include one or more widgets (1100) for each of one or more first benefits. In this case, one or more widgets (1100) may be arranged from the top of the first page based on the priority of one or more first benefits determined according to operation (S540) of the method (500) described with reference to FIG. 5. That is, among the one or more first benefits, a widget (1100) corresponding to a first benefit with a higher priority may be arranged sequentially from the top of the first page.

[0199] FIG. 11b is a diagram illustrating an example of a widget (1100) according to one embodiment of the present disclosure.

[0200] The widget (1100) of Fig. 11b is a widget for the first benefit, which is a benefit of being able to view content.

[0201] A widget (1100) may include a title text (1110) of a benefit for viewing content, information (1120) about one or more contents corresponding to the benefit for viewing content, and a button (1130) for requesting a page related to the benefit for viewing content. Meanwhile, some of the configurations of the widget (1100) illustrated in FIG. 11b may be omitted.

[0202] Information (1120) for one or more contents may include an image (1121) for each of the one or more contents. The one or more contents may be determined by the operation (S530) of the method (500) described with reference to FIG. 5 and the detailed operation (S530) described with reference to FIG. 7. Here, the image (1121) for each of the one or more contents may be an image including at least a portion of detailed information (e.g., series information, update cycle), text indicating a free viewing benefit, or related images for each of the one or more contents.

[0203] Additionally, information (1120) regarding one or more contents may include an indicator (1122) indicating the arrangement order of one or more contents. Here, the arrangement order of one or more contents may be determined based on the priority of one or more contents determined by the operation (S530) of the method (500) described with reference to FIG. 5 and the detailed operation (S530) described with reference to FIG. 7. For example, contents with a higher priority may be arranged in order from the left.

[0204] The user terminal (120) can obtain user input information regarding the button (1130). In this case, the user terminal (120) can determine whether an application for viewing content has been installed. If the application for viewing content has not been installed, the user terminal (120) can execute an application (e.g., an application market) for installing the application for viewing content. Alternatively, if the application for viewing content has been installed, the user terminal (120) can execute the application and receive information about the content list page from the electronic device (110) through the application.

[0205] Alternatively, the user terminal (120) may obtain input information of a user selecting an image (1121) of the content. In this case, the user terminal (120) may transmit a request for a page related to the selected content to the electronic device (110). In this case, the electronic device (110) may transmit information about the page related to the selected content to the user terminal (120). For example, the electronic device (110) may transmit information about a detailed page including detailed information about the selected content to the user terminal (120). Here, the detailed information about the content may include at least some of the genre, video length, series, age restriction, actors, plot, related videos, episode information, or similar content (e.g., content belonging to the same genre). Meanwhile, the information about the detailed page of the content may be display information that allows the detailed page of the content to be displayed on the user terminal (120) in the form of a web page.

[0206] FIG. 11c is a diagram illustrating an example of a widget (1100) according to one embodiment of the present disclosure.

[0207] The widget (1100) of Fig. 11c is a widget for the first benefit, which is a benefit that allows you to purchase a predetermined product at a discounted price.

[0208] The widget (1100) may include a title text (1110) of a benefit for purchasing a predetermined product at a discounted price, information (1120) about one or more predetermined products corresponding to the benefit for purchasing the predetermined product at a discounted price, and a button (1130) for requesting a page related to the benefit for purchasing the predetermined product at a discounted price. Meanwhile, some of the configurations of the widget (1100) illustrated in FIG. 11c may be omitted.

[0209] Information (1120) regarding one or more predetermined products may include an image (1121) for each of the one or more predetermined products. The one or more predetermined products may be determined by the detailed operation (S530) of the method (500) described with reference to FIG. 5 and the operation (S530) described with reference to FIG. 7.

[0210] Meanwhile, the arrangement order of one or more predetermined products in the widget (1100) may be determined based on the priority of one or more predetermined products determined by the operation (S530) of the method (500) described with reference to FIG. 5 and the detailed operation (S530) described with reference to FIG. 7. For example, predetermined products with high priority may be arranged in order from the left.

[0211] The user terminal (120) can obtain user input information regarding the button (1130). In this case, the user terminal (120) can transmit a request for a page related to a benefit of purchasing a predetermined product at a discounted price to the electronic device. The electronic device (110) can transmit information about a page related to a benefit of purchasing a predetermined product at a discounted price to the user terminal (120). For example, the electronic device (110) can transmit information about a product list page of a predetermined product to the user terminal (120).

[0212] FIG. 11d is a diagram illustrating an example of a widget (1100) according to one embodiment of the present disclosure.

[0213] The widget (1100) of Fig. 11d is a widget for the first benefit, which is the benefit of receiving free delivery of fresh products.

[0214] The widget (1100) may include a title text (1110) of a benefit for receiving free delivery of fresh products, information (1120) about one or more fresh products corresponding to the benefit for receiving free delivery of fresh products, and a button (1130) for requesting a page related to the benefit for receiving free delivery of fresh products. Meanwhile, some of the configurations of the widget (1100) illustrated in FIG. 11d may be omitted.

[0215] Information (1120) regarding one or more fresh products may include an image (1121) for each of the one or more fresh products. The one or more fresh products may be determined by the detailed operation (S530) of the method (500) described with reference to FIG. 5 and the operation (S530) described with reference to FIG. 7.

[0216] Additionally, the information (1120) on one or more fresh products may include an indicator (1122) indicating the arrangement order of one or more fresh products. Here, the arrangement order of one or more fresh products may be determined based on the priority of one or more fresh products determined by the operation (S530) of the method (500) described with reference to FIG. 5 and the detailed operation of the operation (S530) described with reference to FIG. 7. For example, fresh products with a high priority may be arranged in order from the left.

[0217] The user terminal (120) can obtain user input information regarding the button (1130). In this case, the user terminal (120) can transmit a request for a page related to the benefit of receiving free delivery of fresh products to the electronic device (110). The electronic device (110) can transmit information about the page related to the benefit of receiving free delivery of fresh products to the user terminal (120). For example, the electronic device (110) can transmit information about a product list page of fresh products to the user terminal (120). For example, the electronic device (110) can transmit information about a product list page displaying all fresh products to the user terminal (120).

[0218] Alternatively, the user terminal (120) may obtain input information of a user selecting an image (1121) of a fresh product. In this case, the user terminal (120) may transmit a request for a page related to the selected fresh product to the electronic device (110). In this case, the electronic device (110) may transmit information about a page related to the selected fresh product to the user terminal (120). For example, the electronic device (110) may transmit information about a product list page of fresh products belonging to the category of the selected fresh product to the user terminal (120). For example, if the user selects an image (1121) of the fresh product "Eggs," the electronic device (110) may transmit information about a product list page displaying fresh products belonging to the subcategory "Eggs / Eggs" of the major category "Meat and Eggs" to the user terminal (120). Alternatively, the electronic device (110) may transmit information about a product detail page for the selected fresh product to the user terminal (120). For example, if a user selects an image (1121) of a fresh product “milk,” the electronic device (110) may transmit information about a product detail page including at least some of a detailed description, evaluation score, or number of reviews of “milk” to the user terminal (120).

[0219] According to the embodiments described with reference to Figures 5 to 11d, users can check the membership cancellation request page to see what benefits they can obtain through membership benefits and what benefits they actually obtained by using the membership benefits. Therefore, the membership cancellation process can help users recognize the membership benefits and encourage them to forgo membership cancellation.

[0220] Meanwhile, on page 1 (900) described with reference to FIG. 9, the user can choose to cancel their membership. If the user has used the membership benefits less than a certain number of times (e.g., once) or has never used the membership benefits, the user can immediately cancel their membership and receive a refund of the monthly membership fee. However, as an operator of an e-commerce service that operates a membership program, it is important to reduce the number of users who immediately cancel their membership. Therefore, to provide users with an opportunity to reconsider their membership cancellation, it is necessary to allow for a reservation for membership cancellation.

[0221] FIG. 12 is a flowchart illustrating a method (1200) according to one embodiment of the present disclosure.

[0222] The method (1200) illustrated in FIG. 12 includes a series of operations that provide the user with an option to cancel membership when the user who has signed up for membership selects to cancel membership on the first page.

[0223] The method (1200) may include an operation (S1210) in which the electronic device (110) receives first input information from a user regarding an option to cancel membership on a first page. Here, the first page may refer to the first page provided to the user according to operation (S540) of the method (500) described with reference to FIG. 5. The option to cancel membership on the first page may be a membership cancellation option included in the fifth area (950) of the first page (900) described with reference to FIG. 9. The user may select the membership cancellation option displayed on the first page through the user terminal (120). In this case, the user terminal (120) may transmit the user's first input information for selecting the membership cancellation option to the electronic device (110).

[0224] The method (1200) may include an operation (S1220) in which the electronic device (110) transmits information about a second page, which includes information about an option to maintain a membership and information about an option to cancel a membership, to the user terminal (120). The second page may be a page smaller than the first page and may be displayed as an overlay on the first page. For example, the second page may be a pop-up page. That is, the area occupied by the second page displayed on the display of the user terminal (120) may be smaller than the area occupied by the first page, and the second page may be displayed as an overlay on the first page. Here, the first page may be displayed in the remaining area of ​​the display of the user terminal (120) except for the area where the second page is displayed. A detailed description of the second page will be described later with reference to FIG. 13.

[0225] The method (1200) may include an operation (S1230) in which the electronic device (110) receives second input information from the user terminal (120) regarding an option to request cancellation of membership of the second page.

[0226] The method (1200) may include an operation (S1240) in which the electronic device (110) determines, based on the user's log, whether the user satisfies a predetermined criterion. For example, the electronic device (110) may determine whether the user is eligible for immediate membership termination and a refund of the monthly membership fee. For example, if the user has used the membership benefits less than a certain number of times (e.g., once) or has not used them at all, the electronic device (110) may determine that the user satisfies the predetermined criterion, thereby qualifying for immediate membership termination and a refund of the monthly membership fee paid upon signing up for the membership.

[0227] The method (1200) may include an operation (S1250) in which, if the user satisfies a predetermined criterion, the electronic device (110) transmits information about a third page to the user terminal (120) that includes information about an option to maintain the membership, information about an option to schedule membership cancellation, and information about an option to immediately cancel the membership. A detailed description of the third page provided to the user according to the method (1200) will be described below with reference to FIGS. 14A and 14B .

[0228] FIG. 13 is a diagram illustrating an example of a second page (1300) according to one embodiment of the present disclosure.

[0229] The second page (1300) illustrated in FIG. 13 may be a page displayed on the display of the user terminal (120) according to the method (1200) described with reference to FIG. 12.

[0230] The second page (1300) may be a pop-up page displayed as an overlay on the first page (900) described with reference to FIG. 9. On the display of the user terminal (120), the first page (900) may be displayed in an area other than the area where the second page (1300) is displayed.

[0231] The second page (1300) may include a first area (1310), a second area (1320), and a third area (1330).

[0232] The first area (1310) may display membership coupons issued to the user. For example, information about membership coupons may be included in the first area (1310). Here, the information about membership coupons may include at least one of information about the number of issued membership coupons or information about the total discount amount based on the issued membership coupons.

[0233] The second area (1320) may display membership maintenance options. For example, information regarding membership maintenance options may be included in the second area (1320). Meanwhile, the information regarding membership maintenance options may be configured as a button, which is a user interface element. Specifically, a button for the membership maintenance option may be included in the second area (1320). In this case, the user may maintain their membership by selecting the button for the membership maintenance option included in the second area (1320) of the second page (1300) via the user terminal (120).

[0234] The third area (1330) may display a membership cancellation request option. For example, information regarding the membership cancellation request option may be included in the third area (1330). Meanwhile, the information regarding the membership cancellation request option may be configured as a button, which is a user interface element. Specifically, the button for the membership cancellation request option may be included in the third area (1330). In this case, the user may request membership cancellation by selecting the button for the membership cancellation request option included in the third area (1330) of the second page (1300) via the user terminal (120).

[0235] FIG. 14a is a drawing illustrating an example of a third page (1400) according to the method (1200) described with reference to FIG. 12.

[0236] The third page (1400) illustrated in FIG. 14a may be a third page displayed on the display of the user terminal (120) according to the method (1200) described with reference to FIG. 12. That is, the third page (1400) may be a page provided to the user terminal (120) by the electronic device (110) that has received the user's input information for the membership cancellation request option of the second page (1300).

[0237] The third page (1400) may include a first area (1410), a second area (1420), a third area (1430), and a fourth area (1440).

[0238] The first area (1410) may display membership benefits. For example, information about financial gains that can be obtained through membership benefits may be included in the first area (1410).

[0239] The second area (1420) may display membership maintenance options. For example, information regarding membership maintenance options may be included in the second area (1420). Meanwhile, the information regarding membership maintenance options may be configured as a button, which is a user interface element. Specifically, a button for the membership maintenance option may be included in the second area (1420). In this case, the user can maintain their membership by selecting the button for the membership maintenance option included in the second area (1420) of the third page (1400) via the user terminal (120).

[0240] The third area (1430) may display a membership cancellation reservation option. For example, information regarding the membership cancellation reservation option may be included in the third area (1430). Meanwhile, the information regarding the membership cancellation reservation option may be configured as a button, which is a user interface element. Specifically, a button for the membership cancellation reservation option may be included in the third area (1430). In this case, the user may select the button for the membership cancellation reservation option included in the third area (1430) of the third page (1400) via the user terminal (120) to reserve membership cancellation. Specifically, by selecting the membership cancellation reservation option, the user may postpone membership cancellation until the day before the next monthly membership fee payment date. This provides the user with an opportunity to reconsider membership cancellation. Additionally, the third area (1430) may display the remaining period until membership cancellation. For example, information about the period remaining until membership cancellation may be included in the third area (1430).

[0241] The fourth area (1440) may display an option to immediately cancel membership. For example, information regarding the option to immediately cancel membership may be included in the fourth area (1440). Meanwhile, the information regarding the option to immediately cancel membership may be configured as a button, which is a user interface element. Specifically, the button for the option to immediately cancel membership may be included in the fourth area (1440). In this case, the user may immediately cancel membership and receive a refund of the monthly fee by selecting the button for the option to immediately cancel membership included in the fourth area (1440) of the third page (1400) via the user terminal (120).

[0242] Meanwhile, on the third page (1400), the third area (1430) and the fourth area (1440) may be displayed in different colors from the second area (1420). For example, the third area (1430) and the fourth area (1440) may be displayed in a first color, and the second area (1420) may be displayed in a second color. As another example, the third area (1430) and the fourth area (1440) may be displayed in colors that differ in at least a portion of the color, brightness, saturation, or hue from the second area (1420). In this way, by distinguishing the second area (1420) where membership maintenance options are displayed from the third area (1430) and the fourth area (1440) where membership cancellation related options are displayed, it is possible to help the user more intuitively understand the membership maintenance options and the membership cancellation related options on the third page (1400).

[0243] Additionally, on the third page (1400), the third area (1430) and the fourth area (1440) may be positioned to be distinguished from each other based on a border. Referring to FIG. 14A, even if the third area (1430) and the fourth area (1440) on the third page (1400) are displayed in the same color, the third area (1430) and the fourth area (1440) may be distinguished from each other based on text (e.g., "or") and a border. Accordingly, the user may be helped to more clearly distinguish between the membership cancellation reservation option and the membership cancellation immediate option on the third page (1400).

[0244] FIG. 14b is a drawing illustrating another example of a third page (1450) according to the method (1200) described with reference to FIG. 12.

[0245] The third page (1450) illustrated in FIG. 14b may be the third page (1450) displayed on the display of the user terminal (120) according to the method (1200) described with reference to FIG. 12. That is, the third page (1450) may be a page provided to the user terminal (120) by the electronic device (110) that has received the user's input information for the membership cancellation request option of the second page (1300).

[0246] The third page (1450) may include a first area (1460), a second area (1470), a third area (1480), and a fourth area (1490).

[0247] The first area (1460) may display membership benefits. For example, information regarding financial benefits available through membership benefits may be included in the first area (1460).

[0248] The second area (1470) may display membership maintenance options. For example, information regarding membership maintenance options may be included in the second area (1470). Meanwhile, the information regarding membership maintenance options may be configured as a button, which is a user interface element. Specifically, a button for the membership maintenance option may be included in the second area (1470). In this case, the user can maintain their membership by selecting the button for the membership maintenance option included in the second area (1470) of the third page (1450) via the user terminal (120).

[0249] The third area (1480) may display a membership cancellation reservation option. For example, information regarding the membership cancellation reservation option may be included in the third area (1480). Here, membership cancellation reservation may mean canceling the regular payment for the membership monthly fee. Meanwhile, information regarding the membership cancellation reservation option may be configured as a button, which is a user interface element. Specifically, a button for the membership cancellation reservation option may be included in the third area (1480). In this case, the user may select the button for the membership cancellation reservation option included in the third area (1480) of the third page (1400) via the user terminal (120) to reserve membership cancellation. Specifically, by selecting the membership cancellation reservation option, the user may postpone membership cancellation until the day before the next monthly membership fee payment date. Additionally, the third area (1480) may display the remaining period until membership cancellation. For example, information about the period of time remaining until membership cancellation may be included in the third area (1480).

[0250] The fourth area (1490) may display an option to immediately cancel membership. For example, information regarding the option to immediately cancel membership may be included in the fourth area (1490). Meanwhile, the information regarding the option to immediately cancel membership may be configured as a button, which is a user interface element. Specifically, the button for the option to immediately cancel membership may be included in the fourth area (1490). In this case, the user may immediately cancel membership and receive a refund of the monthly fee by selecting the button for the option to immediately cancel membership included in the fourth area (1490) of the third page (1450) via the user terminal (120).

[0251] Meanwhile, the shape of the button for the membership cancellation option included in the fourth area (1490) may be different from the shape of the button for the membership maintenance option included in the second area (1470) and the shape of the button for the membership cancellation hold option included in the third area (1480). Referring to FIG. 14b, the button for the membership cancellation option included in the fourth area (1490) may be smaller than the button for the membership maintenance option included in the second area (1470) and the button for the membership cancellation hold option included in the third area (1480). In this way, by making the button for the membership cancellation option smaller than the buttons for the other options, the user can be prevented from selecting the membership cancellation option immediately. In addition, by emphasizing the membership cancellation reservation option more than the membership cancellation option immediately, the user can be given time to hold off on membership cancellation and reconsider it.

[0252] FIG. 15 is a flowchart illustrating a method (1500) according to one embodiment of the present disclosure.

[0253] The method (1500) illustrated in FIG. 15 includes a series of operations that provide the user with an option to cancel membership when the user who has signed up for membership selects to cancel membership on the first page.

[0254] The method (1500) may include an operation (S1510) in which the electronic device (110) receives first input information from a user regarding an option to cancel membership on a first page. Here, the first page may refer to the first page provided to the user according to operation (S540) of the method (500) described with reference to FIG. 5. The option to cancel membership on the first page may be a membership cancellation option included in the fifth area (950) of the membership cancellation request page (900) described with reference to FIG. 9. The user may select the membership cancellation option displayed on the first page through the user terminal (120). In this case, the user terminal (120) may transmit the user's first input information for selecting the membership cancellation option to the electronic device (110).

[0255] The method (1500) may include an operation (S1520) in which the electronic device (110) transmits information about a second page, which includes information about options for maintaining membership and information about options for requesting membership cancellation, to the user terminal (120). The second page may be a page smaller than the first page and displayed as an overlay on the first page. Here, the second page may be the second page (1300) described with reference to FIG. 13.

[0256] The method (1500) may include an operation (S1530) in which the electronic device (110) receives second input information from the user terminal (120) regarding an option to request cancellation of membership of the second page.

[0257] The method (1500) may include an operation (S1540) in which the electronic device (110) determines, based on the user's log, whether the user satisfies a predetermined criterion. For example, the electronic device (110) may determine whether the user is eligible for immediate membership cancellation and a refund of the monthly fee paid upon signing up for the membership. For example, if the user has used the membership benefits less than a certain number of times (e.g., once) or has not used them at all, the electronic device (110) may determine that the user satisfies the predetermined criterion and is eligible for immediate membership cancellation and a refund of the monthly fee paid upon signing up for the membership.

[0258] The method (1500) may include an operation (S1550) in which, if the user satisfies a predetermined criterion, the electronic device (110) transmits information about a third page, including information about an option to maintain membership and information about an option to reconfirm membership cancellation, to the user terminal (120). A detailed description of the third page provided to the user according to the method (1500) will be described below with reference to FIG. 16A.

[0259] The method (1500) may include an operation (S1560) of receiving third input information from the user regarding an option for the electronic device (110) to reconfirm the cancellation of membership on the third page.

[0260] The method (1500) may include an operation (S1570) in which the electronic device (110) transmits information about a fourth page, which includes information about an option to reserve membership cancellation and information about an option to immediately cancel membership, to the user terminal (120). The fourth page may be a page smaller than the third page and may be displayed as an overlay on the third page. For example, the fourth page may be a pop-up page. That is, the area occupied by the fourth page displayed on the display of the user terminal (120) may be smaller than the area occupied by the third page, and the fourth page may be displayed as an overlay on the third page. Here, the third page may be displayed in an area remaining from the area where the fourth page is displayed on the display of the user terminal (120). A detailed description of the fourth page will be described later with reference to FIG. 16B.

[0261] FIG. 16a is a drawing illustrating an example of a third page (1600) according to the method (1500) described with reference to FIG. 15.

[0262] The third page (1600) illustrated in FIG. 16a may be a third page displayed on the display of the user terminal (120) according to the method (1500) described with reference to FIG. 15. That is, the third page (1600) may refer to a page that the electronic device (110) that received the user's input information for the membership cancellation request option of the second page (1300) provides to the user terminal (120).

[0263] The third page (1600) may include a first area (1610), a second area (1620), and a third area (1630).

[0264] The first area (1610) may display membership benefits. For example, information regarding financial benefits available through membership benefits may be included in the first area (1610).

[0265] The second area (1620) may display membership maintenance options. For example, information regarding membership maintenance options may be included in the second area (1620). Meanwhile, the information regarding membership maintenance options may be configured as a button, which is a user interface element. Specifically, a button for the membership maintenance option may be included in the second area (1620). In this case, the user may maintain their membership by selecting the button for the membership maintenance option included in the second area (1620) of the third page (1600) via the user terminal (120).

[0266] A membership cancellation option may be displayed in the third area (1630). Here, the membership cancellation option in the third area (1630) may be an option to reconfirm membership cancellation. For example, information regarding the membership cancellation option may be included in the third area (1640). Meanwhile, the information regarding the membership cancellation option may be configured as a button, which is a user interface element. Specifically, a button for the membership cancellation option may be included in the third area (1640). In this case, the user may reconfirm (apply for) membership cancellation by selecting the button for the membership cancellation option included in the third area (1640) of the third page (1600) via the user terminal (120).

[0267] FIG. 16b is a drawing illustrating an example of a fourth page (1650) according to the method (1500) described with reference to FIG. 15.

[0268] The fourth page (1650) illustrated in FIG. 16b may be the fourth page displayed on the display of the user terminal (120) according to the method (1500) described with reference to FIG. 15. That is, the fourth page (1650) may refer to a page provided to the user terminal (120) by the electronic device (110) that has received the user's input information regarding the membership cancellation option of the third page (1600) described with reference to FIG. 16a.

[0269] The fourth page (1650) may be a pop-up page displayed as an overlay on the third page (1600). On the display of the user terminal (120), the third page (1600) may be displayed in an area other than the area where the fourth page (1650) is displayed.

[0270] The fourth page (1650) may include a first area (1660) and a second area (1670).

[0271] The first area (1660) may display a membership cancellation reservation option. For example, information regarding the membership cancellation reservation option may be included in the first area (1660). Meanwhile, the information regarding the membership cancellation reservation option may be configured as a button, which is a user interface element. Specifically, the button for the membership cancellation reservation option may be included in the first area (1660). In this case, the user may select the button for the membership cancellation reservation option included in the first area (1660) of the fourth page (1650) via the user terminal (120) to make a membership cancellation reservation. Meanwhile, the first area (1660) may display text related to the membership cancellation reservation option (e.g., "Use the benefits for the remaining period"). For example, the text related to the membership cancellation reservation option may be displayed in the form of a pop-up message.

[0272] The second area (1670) may display an option to immediately cancel membership. For example, information regarding the option to immediately cancel membership may be included in the second area (1670). Meanwhile, the information regarding the option to immediately cancel membership may be configured as a button, which is a user interface element. Specifically, the button for the option to immediately cancel membership may be included in the second area (1670). In this case, the user may immediately cancel membership and receive a refund of the monthly fee by selecting the button for the option to immediately cancel membership included in the second area (1670) of the fourth page (1650) via the user terminal (120).

[0273] According to the embodiments described with reference to FIGS. 12 to 16b, by allowing a user to schedule membership cancellation, it is possible to provide an opportunity for the user to reconsider membership cancellation during the remaining period of the membership.

[0274] Although the process steps, method steps, and algorithms illustrated in the flowcharts herein are described in a sequential order, such processes, methods, and algorithms may be configured to operate in any suitable order. In other words, the steps of the processes, methods, and algorithms described in various embodiments of the present disclosure need not be performed in the order described herein. Furthermore, even if some steps are described as being performed asynchronously, in other embodiments, such some steps may be performed concurrently. Furthermore, the illustration of a process by depiction in the drawings does not imply that the illustrated process excludes other variations and modifications thereof, nor does it imply that the illustrated process or any of its steps is essential to one or more of the various embodiments of the present disclosure, nor does it imply that the illustrated process is preferred.

[0275] While the method has been described through specific embodiments, the method can also be implemented as computer-readable code on a computer-readable recording medium. The computer-readable recording medium includes any type of recording device that stores data that can be read by the system (10). Examples of the computer-readable recording medium may include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, etc. In addition, the computer-readable recording medium can be distributed across the network-connected system (10), so that the computer-readable code can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the above embodiments can be easily inferred by programmers in the technical field to which the present disclosure pertains.

Claims

1. In a method for processing a membership cancellation request performed by an electronic device, An action of receiving a request for initiation of membership cancellation procedure from a user terminal of a user who has signed up for membership; In response to a request for initiation of the membership cancellation procedure, an action of determining one or more first benefits to be displayed on a first page related to the membership cancellation among a plurality of benefits related to the membership; An operation of determining one or more items corresponding to each of the one or more first benefits; and A method comprising an action of transmitting information about the first page including information about the one or more first benefits and information about the one or more items to the user terminal.

2. In paragraph 1, The action of determining one or more of the first benefits is: An operation of determining the priority of the multiple benefits based on the logs of multiple users who have subscribed to the above membership; and A method comprising an operation of determining at least one first benefit from among the plurality of benefits based on the priorities of the plurality of benefits.

3. In paragraph 2, The action of determining the priority of the above multiple benefits is: An operation of identifying a user among the plurality of users who has requested cancellation of the membership based on the logs of the plurality of users; Among the above multiple benefits, an action of confirming the benefits selected by the confirmed user on the first page related to the cancellation of the membership; and A method comprising an operation of determining a priority of the plurality of benefits based on the above-determined benefits.

4. In paragraph 1, The action of determining one or more of the first benefits is: An operation of determining the priority of the plurality of benefits based on the log of the user; and A method comprising an operation of determining at least one first benefit from among the plurality of benefits based on the priorities of the plurality of benefits.

5. In paragraph 4, The action of determining the priority of the above multiple benefits is: An action to check whether the user has a history of requesting cancellation of the membership based on the log of the user; In response to confirmation that the user has requested cancellation of the membership, an action of confirming which of the multiple benefits the user selected on the first page related to cancellation of the membership; and A method comprising an operation of determining a priority of the plurality of benefits based on the above-determined benefits.

6. In paragraph 4, The action of determining the priority of the above multiple benefits is: An action to check whether the user has a history of canceling the membership based on the log of the user; In response to confirmation that the user has a history of canceling the membership, an action of checking the user's survey result information, wherein the survey result information includes information on the reason for cancellation of the membership; An operation of determining a benefit corresponding to the reason for cancellation of the membership among the plurality of benefits based on the information of the above survey results; and A method comprising an operation of determining a priority of the plurality of benefits based on the determined benefits.

7. In paragraph 4, The action of determining the priority of the above multiple benefits is: An operation of checking at least one of the user's benefit usage history, item purchase history, item search history, or shopping cart addition history based on the user's log; and A method comprising an action of determining a priority of the plurality of benefits based on at least one of the benefit usage history, item purchase history, item search history, or shopping cart addition history of the verified user.

8. In paragraph 1, The operation of determining one or more items corresponding to each of the one or more first benefits is: An action of determining a plurality of items corresponding to each of the one or more first benefits; An operation for determining the priority of the above multiple items; and A method comprising an action of determining one or more items to be displayed on the first page based on the priorities of the plurality of items.

9. In paragraph 1, The action of transmitting information about the above first page is: An operation of generating the first page so that one or more widgets for the one or more first benefits are placed on the first page, wherein the one or more first benefits each correspond to the one or more widgets, and each of the one or more widgets includes information about the corresponding first benefit and information about one or more items related to the corresponding first benefit; and A method comprising an action of transmitting information about the first page generated above to the user terminal.

10. In paragraph 9, The action of generating the above first page is: An operation of generating the first page such that the one or more widgets are arranged from the top of the first page based on the priority of the one or more first benefits, A method in which widgets corresponding to a first benefit having a higher priority among the one or more first benefits are sequentially arranged from the top of the first page.

11. In paragraph 1, An operation of checking one or more second benefits that the user has used among the multiple benefits based on the user's log; and A method further comprising the action of determining usage information for each of the one or more second benefits.

12. In paragraph 11, A method wherein the first page further includes usage information for each of the one or more second benefits.

13. In paragraph 11, The action of determining usage information for each of the above one or more second benefits is: An operation for determining the number of uses of each of the one or more second benefits; and A method comprising an action of determining the number of uses of each of the one or more second benefits as use information for each of the one or more second benefits.

14. In paragraph 11, The action of determining usage information for each of the above one or more second benefits is: If the one or more second benefits include a third benefit corresponding to a monetary benefit, an operation of calculating a monetary benefit according to the use of the third benefit; and A method comprising an action of determining information about a monetary benefit resulting from the use of the third benefit as use information for the third benefit.

15. In paragraph 11, The action of determining usage information for each of the above one or more second benefits is: A method for determining whether to view the content as usage information for the benefit of viewing the content, when the one or more second benefits include a benefit of viewing the content.

16. In paragraph 1, An action of transmitting information about a page related to the above membership to the user terminal; An operation of receiving a membership management request from the user terminal; and In response to the request for the above membership management, further comprising an action of transmitting information about a page related to the above membership management to the user terminal, A method wherein the page related to said membership management includes information about an option to request initiation of a membership cancellation procedure, information about an option to request payment information related to the membership fee, and information about an option to request the terms and conditions of use of the membership.

17. In paragraph 16, The action of receiving a request to initiate the above membership cancellation procedure is as follows: A method comprising receiving, from the user terminal, input information of the user for an option requesting initiation of the membership cancellation procedure on the page related to the membership management.

18. In paragraph 1, The first page above includes an option to choose to cancel the membership, An action of receiving, from the user terminal, first input information of the user for an option to select cancellation of the membership of the first page; In response to the first input information of the user, an action of transmitting information about a second page including information about an option to maintain the membership and information about an option to request cancellation of the membership to the user terminal; An action of receiving second input information of the user for an option to request cancellation of the membership on the second page from the user terminal; In response to the second input information of the user, an operation of determining whether the user satisfies a predetermined criterion based on the user's log; and A method comprising, in response to a determination that the user satisfies the predetermined criteria, transmitting to the user terminal information about a third page including information about an option to maintain the membership, information about an option to schedule cancellation of the membership, and information about an option to immediately cancel the membership.

19. In paragraph 18, In the third page, the option to immediately cancel the membership is positioned separately from the option to maintain the membership and the option to schedule cancellation of the membership based on a boundary line.

20. In paragraph 1, The first page above includes an option to choose to cancel the membership, An action of receiving, from the user terminal, first input information of the user for an option to select cancellation of the membership of the first page; In response to the first input information of the user, an action of transmitting information about a second page including information about an option to maintain the membership and information about an option to request cancellation of the membership to the user terminal; An action of receiving second input information of the user for an option to request cancellation of the membership on the second page from the user terminal; In response to the second input information of the user, an action of determining whether the user satisfies a predetermined criterion based on the user's log; In response to a determination that the user satisfies the predetermined criteria, transmitting information about a third page to the user terminal, the third page including information about an option to maintain the membership and information about an option to reconfirm cancellation of the membership; An operation of receiving third input information of the user for an option to reconfirm the cancellation of the membership on the third page from the user terminal; and A method comprising, in response to the third input information of the user, transmitting to the user terminal information about a fourth page including information about an option to reserve cancellation of the membership and information about an option to immediately cancel the membership.

21. A communication interface configured to enable communication with a network; A processor configured to execute a computer program comprising one or more instructions; and including a memory in which the above computer program is stored, An electronic device, wherein when the computer program is executed by the processor, the processor is configured to execute a method according to any one of claims 1 to 20.

22. In a non-transitory computer-readable recording medium recording a computer program to be executed by a processor, A non-transitory computer-readable recording medium configured to cause the processor to execute a method according to any one of claims 1 to 20.

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