Information processing device and information processing program

Abstract

This information processing device (PC 100) is capable of outputting information relating to a key management method for a vehicle key of a vehicle that is rented out in a vehicle rental business, said information processing device comprising: an input means 11 for inputting information relating to the vehicle (specific information that can identify the movement mode of the vehicle); a calculation means 13 for calculating respective costs of a plurality of key management methods (on-vehicle device type, locker type, etc.) on the basis of the information relating to the vehicle; and an output means 14 for outputting, on the basis of the calculation results of the calculation means 13, information about a key management method to be selected. As the respective costs, the calculation means 13 calculates the results of calculation, for each of the plurality of key management methods, of the subtraction result (net cost) obtained by subtracting an information value (for example, an advertisement fee) calculated for a case where one key management method is used, from a cost (gross cost) calculated for the case where said key management method is used.

Description

Information processing device and information processing program

[0001] The present invention relates to an information processing device and an information processing program capable of outputting information relating to a key management method for vehicle keys in a vehicle rental service.

[0002] Conventionally, services (vehicle rental businesses) in which businesses rent vehicles to users, such as car sharing, rental cars, car leasing, and subscriptions, have been provided. For example, a service is known in which a store and a parking space are provided, a vehicle is placed in the parking space, and a vehicle key is handed over to a user who visits the store on a reserved date to rent the vehicle. Patent Document 1 discloses a car rental system in which a shared vehicle is placed in a parking space and can be rented automatically. Patent Document 2 discloses an automated rental system that uses lockers equipped with multiple lockable locker boxes and can rent vehicles to users without any personnel. Patent Document 3 discloses a vehicle rental management system that eliminates the need to travel far to rent a vehicle and allows for extremely simple, face-to-face procedures.

[0003] JP 2002-288784 A JP 2014-130515 A JP 2013-175219 A

[0004] In this type of vehicle rental service, there are several methods for managing vehicle keys and locking and unlocking them. For example, as shown in FIG. 8( a), a method in which the locking and unlocking mechanism is controlled by the onboard device itself (referred to as an "onboard device type") is available. As shown in FIG. 8( b), a method in which the locking and unlocking mechanism is controlled by the locker itself (referred to as a "locker type") is available. The "onboard device type" is a method in which the locking and unlocking of the vehicle doors is computer-controlled using an onboard device installed in the vehicle. Specifically, a user accesses a reservation site using their own smartphone or other device to reserve a vehicle, and the key information (reservation information) issued at that time can be displayed on the smartphone as a two-dimensional code (FIG. 9( a)). A reading device capable of reading the two-dimensional code is installed on the exterior of the vehicle and is electrically connected to the onboard device itself (with a built-in computer). The user then has the reading device read the two-dimensional code displayed on the smartphone (FIG. 9( b)). The onboard device then receives the two-dimensional code read by the reading device. The in-vehicle device converts the received two-dimensional code into key information and verifies the key information with the authentic key information registered at the time of reservation. If the verification is successful, the in-vehicle device controls the door to be unlocked (FIG. 9(c)). This allows the user to open the door and drive the vehicle using the vehicle key stored in the storage box (FIG. 9(d)). In addition to the locking / unlocking mechanism, the in-vehicle device is electrically connected to mechanisms such as a GPS (Global Positioning System), a battery, and a door sensor, and is able to acquire and output various information via these mechanisms.

[0005] The "locker type" system uses a computer to control the locking and unlocking of each locker, which contains a vehicle key. In this case, the user accesses a reservation website using their smartphone or other device to reserve a vehicle. The two-dimensional code issued at the time, serving as the key information (reservation information), can be displayed on the smartphone (FIG. 10(a)). A reading device capable of reading the two-dimensional code is electrically connected to the locker body (with a built-in computer). The user then has the reading device read the two-dimensional code displayed on the smartphone (FIG. 10(b)). The locker body then receives the two-dimensional code read by the reading device. The locker body then converts the received two-dimensional code into key information and compares it with the authentic key information registered at the time of reservation. If the key information matches, the locker body unlocks the corresponding locker (FIG. 10(c)). The user can then obtain the vehicle key stored in the unlocked locker and use it to unlock and drive the vehicle (FIG. 10(d)).

[0006] However, even taking the two key management methods mentioned above (including locking and unlocking methods) as an example, it is difficult to determine which is more advantageous from a business perspective. This is because, while in-vehicle units are more expensive than locker units, they offer advanced functionality, while lockers themselves lack the functionality of in-vehicle units. Specifically, in-vehicle units are typically connected to GPS, batteries, door sensors, etc., and can acquire and output vehicle location information via GPS, battery information (remaining battery information, SOH, etc.) via the battery, and door information (door opening status, opening history, etc.) via door sensors. However, lockers generally cannot acquire or output this information. Therefore, while the cost of in-vehicle units seems more advantageous than locker units, the degree of their benefits cannot be objectively evaluated because they have not been quantified. In other words, when businesses launch vehicle rental services, they lack specific selection criteria for key management methods, forcing them to choose a key management method based on artificial and subjective judgment.

[0007] The present invention has been developed in consideration of the above circumstances, and aims to provide an information processing device and an information processing program that quantify the different profits and functions of each key management method into an evaluable information value, and output information regarding the optimal key management method based on the calculation results calculated from the quantified information value and cost.

[0008] In order to achieve the above-mentioned object, an information processing device according to one embodiment of the present invention is an information processing device capable of outputting information regarding key management methods for vehicles rented out in a vehicle rental business, and comprises: an input means for inputting information regarding the vehicle; a calculation means for calculating the cost of each of a plurality of key management methods based on the information regarding the vehicle; and an output means for outputting information regarding the key management method to be selected based on the calculation results of the calculation means, wherein the calculation means calculates the deduction result for each of the plurality of key management methods by subtracting the information value calculated if a certain key management method is adopted from the cost calculated if that key management method is adopted, and calculates the result as the cost for each of the plurality of key management methods.

[0009] In addition, an information processing program according to another aspect of the present invention causes a computer capable of outputting information regarding key management methods for vehicles rented out in a vehicle rental business to function as an input means for inputting information regarding the vehicle, a calculation means for calculating the cost of each of a plurality of key management methods based on the information regarding the vehicle, and an output means for outputting information regarding the key management method to be selected based on the calculation results of the calculation means, and the calculation means calculates the deduction result for each of the plurality of key management methods by subtracting the information value calculated when a certain key management method is adopted from the cost calculated when that key management method is adopted, and calculates the result as the cost for each of the plurality of key management methods.

[0010] According to the present invention, when providing a vehicle rental service, a business operator can refer to information for determining a key management method for vehicle keys, and can easily determine the key management method.

[0011] 6(a) is a hardware configuration diagram of an information processing device of the present invention; FIG. 6(b) is a functional block diagram of an information processing device of the present invention; FIG. 6(a) is a questionnaire regarding the use of a vehicle rental service; FIG. 6(b) is a chart showing the aggregated results of the questionnaire; FIG. 6(b) is an example of a calculation of net costs; FIG. 6(a) is a calculation example in which the net cost of an in-vehicle unit type is lower than the net cost of a locker type, and FIG. 6(b) is an example of a calculation in which the net cost of an in-vehicle unit type is higher than the net cost of a locker type; FIG. 6(b) is a first display example; FIG. 6(a) is a display example in which an in-vehicle unit type is recommended, and FIG. 6(b) is a display example in which a locker type is recommended; FIG. 6(b) is a second display example; FIG. 6(a) is detailed information corresponding to FIG. 6(a), and FIG. 6(b) is detailed information corresponding to FIG. 6(b); FIG. 6(a) is a schematic configuration diagram of an in-vehicle unit, and FIG. 6(b) is a schematic configuration diagram of a locker; FIG. 6(b) is an explanatory diagram of a key management method for an in-vehicle unit type; and FIG. 6(b) is an explanatory diagram of a key management method for a locker type.

[0012] An embodiment of an information processing device of the present invention will be described. When a business operator starts a vehicle rental service (vehicle rental business), they must decide in advance on a key management method (locking / unlocking method) for the vehicle keys of the vehicle to be used in the service. In light of the difficulty of selecting one management method from multiple key management methods, the present invention causes the information processing device to display (output) recommended information indicating which management method should be selected. An example will be described in which the "key management method" is selected and recommended from an "on-board unit type" and a "locker type." Note that the key management method is not limited to these, and other key management methods can be substituted or added. The "information processing device" corresponds to a terminal device such as a personal computer (referred to as "PC 100") or a smartphone.

[0013] FIG. 1 is a hardware configuration diagram of a PC 100, which is an example of an information processing device of the present invention. As shown in the diagram, the PC 100 includes a processor 101, a memory 102, a storage 103, an operation device 104, a display device 105, and a communication device 106. The processor 101 executes a program to control each component of the PC 100 and perform processing to realize the functions of the PC 100. The processor 101 may be, for example, a central processing unit (CPU). The memory 102 is a computer-readable recording medium that stores programs executed by the processor 101. The memory 102 may be, for example, a random access memory (RAM) or a read-only memory (ROM). The storage 103 is a computer-readable recording medium that stores various data and programs used by the processor 101. The storage 103 may be, for example, a hard disk drive (HDD), a solid state drive (SSD), or a flash memory.

[0014] The operation device 104 is a device used to operate the PC 100, and corresponds to a keyboard, a mouse, etc. The display device 105 displays various screens. For example, a liquid crystal display is used as the display device 105. The display device 105 may be configured as a touch panel by being integrated with a touch sensor. The communication device 106 is connected to a communication means such as a communication line such as the Internet or a communication cable, and can receive data from an external device (for example, a vehicle (on-board device) or an external storage medium) via the communication means.

[0015] FIG. 2 is a functional block diagram of a PC 100, an example of an information processing device of the present invention. As shown in the figure, the PC 100 includes an input unit 11, a movement mode identification unit 12, a calculation unit 13, and an output unit 14, and each unit is operated by the information processing program of the present invention. The input unit 11 inputs information about a vehicle (rented vehicle) rented in a vehicle rental service. The "information about the vehicle" may include information that can predict the movement mode of the vehicle. The "information about the vehicle" may also include information about the functions of the on-board device. The on-board device has a function that can acquire and output vehicle position information, battery information, and door information, so vehicle position information, battery information, and door information can be input as information about the vehicle.

[0016] In this embodiment, "vehicle advertising" is assumed as a business, and advertising fees must be calculated based on the vehicle's movement patterns. "Vehicle movement patterns" refers to the actual movement history of the rental vehicle, and can be identified, for example, by the movement route, movement time, and stay time. For this reason, vehicle advertising can only be carried out for vehicles that are equipped with a GPS (location information acquisition means, i.e., an on-board unit) in advance. In other words, businesses can carry out vehicle advertising only if they select the on-board unit type as the key management method. Note that even in the case of a locker type, vehicle advertising can be carried out as long as the GPS is installed separately (i.e., locker type (individual GPS installation)). For simplicity of explanation, in this embodiment, the "locker type (individual GPS installation)" is excluded from the key management methods.

[0017] The key management method is essentially the same as the locking and unlocking method, and each method requires different hardware, software, and funding, so it must be determined before the vehicle rental service begins. Therefore, in this invention, the key management method is selected based on the result of subtracting the cost from the information value (details will be described later). Therefore, in order to make this selection, the cost and information value must be understood at the latest before the vehicle rental service begins. In this embodiment, because advertising fees are used as the information value, it is necessary to understand in advance the movement patterns of the rental vehicles.

[0018] For this reason, in this embodiment, the vehicle movement patterns are determined based on a preliminary survey of target companies (for example, companies whose business area is the target area of ​​the rental vehicle service or companies located in the target area). The "preliminary survey" can be conducted, for example, through market research or marketing surveys such as questionnaires or interviews. It should be noted that the "preliminary survey" is not limited to the above. For example, if a basic contract or memorandum with a corporation is known before the service begins, the vehicle movement patterns can be determined based on the basic movement patterns described in the basic contract or memorandum. However, it is assumed that the basic movement routes, etc. are described in the basic contract or memorandum.

[0019] FIG. 3 shows an example of a questionnaire for a preliminary survey. As shown in the figure, the questionnaire may be configured with information that can identify the availability of a vehicle rental service for the target company (Questions 1 a to e), and information that can identify the travel mode, such as the driving route (starting point, destination), environment, and frequency (Questions 2 a to j), for companies that are expected to use the vehicle rental service. The questionnaire may be in paper or electronic form. In the case of paper, the text data of the answers to the questions obtained by processing the questionnaire results with an optical character reader (OCR) can be entered. In the case of electronic form, the text data of the answers to the questions that were entered can be entered as is.

[0020] The travel mode identification means 12 identifies the travel mode of the vehicle based on the information input by the input means 11. FIG. 4 shows the tabulated results of the questionnaire shown in FIG. 3. For convenience, these tabulated results are the results of a survey of users who are expected to use the vehicle rental service. In other words, the tabulated results are the answers to Question 2 of users who answered "a" or "b" to Question 1 of the questionnaire. Based on these tabulated results, the travel mode identification means 12 can identify a travel mode in which user number 1 uses a rental vehicle to travel from a residential area in City A to a downtown area in City A over 0.5 hours (first section), then stays in the downtown area in City A for 3 hours (second section), and then travels from the downtown area in City A back to the residential area in City A over 0.5 hours (third section), and plans to do this 240 times per year. Furthermore, based on the counting results, the travel mode identification means 12 can identify a travel mode such as that the user with user number 2 will travel from a residential area in City A to City D to Town E to City F to Village G using a rental vehicle, taking four hours (sections 1 to 4), and that he plans to do this 240 times per year. The travel mode identification means 12 identifies each travel mode for all user numbers.

[0021] The calculation means 13 calculates the cost of each of the multiple key management methods based on the vehicle-related information input by the input means 11. Specifically, the calculation means 13 calculates the cost when an on-board unit type using an on-board unit is adopted and the cost when a locker type using a locker is adopted based on the vehicle's movement pattern identified by the vehicle-related information input by the input means 11. More specifically, the calculation means 13 calculates each of the costs by subtracting the information value calculated when one key management method is adopted from the cost calculated when that key management method is adopted (gross cost).

[0022] "Gross cost" refers to the raw cost that does not take into account revenue or the usefulness of the function. For example, if an onboard unit is adopted, "gross cost" would be the sum of the onboard unit itself and its installation costs, the hardware and software required to acquire and output vehicle, battery, and door information, system integration costs, and management costs related to management, maintenance, and operation. In addition, since onboard units require modifications to the vehicle body to add locking and unlocking functionality, when the vehicle is returned after resale or lease (if a leased vehicle is used for rental), it must be restored to its pre-modification state. The cost of this restoration can also be included in gross cost. In the case of a locker-type system, "gross cost" would be the sum of the locker itself and its installation costs, as well as management costs related to management, maintenance, and operation. Furthermore, because locker-type systems require manual management, management costs tend to be higher than onboard units.

[0023] "Information value" refers to the profits that businesses can receive and the usefulness of functions. Information value is limited to numerical values, because net cost can be calculated by subtracting information value from cost.

[0024] "Advertising fees", which are an example of information value, are calculated based on special conditions such as the population and environment of the area in which the rental vehicle with the advertisement attached (advertising vehicle) travels, as well as travel patterns such as travel time. The calculation means 13 calculates the advertising fee, which is the information value obtained by attaching an advertisement to a rental vehicle, based on the travel pattern identified by the travel pattern identification means 12. Specifically, the calculation means 13 calculates the advertising fee based on the following formula: Advertising fee = basic value (10 yen / hour) × area coefficient × vehicle rental time The "area coefficient" varies in the range of 1 to 10 depending on the population (city / town / village) and environment (downtown area, station front, residential area) of the area.

[0025] Specifically, the area coefficient is divided into a first coefficient corresponding to the area's population (city, town, or village) and a second coefficient corresponding to the area's environment, each set in the range of 1 to 5. For example, the first coefficient is set to "5" for a city with a population of 50,000 or more, "3" for a town with a population of 8,000 or more but less than 50,000, and "1" for a village with a population of less than 8,000. The second coefficient is set to "5" for a station or downtown area, and "3" for a residential area. In the second coefficient, if the environments overlap, a higher coefficient (i.e., "5" in this case) is set. If the area is simply passing through, the second coefficient is set to 0. Note that a combined value may be set when the environments overlap, and if the area is simply passing through, the second coefficient may be set to a value other than 0. In other words, the area coefficient corresponds to the sum of the first coefficient and the second coefficient. For example, if an advertising vehicle travels through a residential area within a city, the "area coefficient" is set to "10" (= 5 + 3). The "vehicle rental time" is the travel (driving) time of the rental vehicle. When the vehicle is stopped, the "stop time" is multiplied by 0.1. The travel distance can also be applied instead of the rental time (travel time).

[0026] The advertising fee for user number 1 is calculated as follows: Advertising fee for first section: 10 yen / hour x 8 (= 3 + 5) x 0.5 hour = 40 yen Advertising fee for second section: 10 yen / hour x 10 (= 5 + 5) x 3 hours x 0.1 = 30 yen Advertising fee for third section: 10 yen / hour x 8 (= 5 + 5) x 0.5 hour = 40 yen Daily advertising fee for user number 1 = 110 yen (= 40 yen + 30 yen + 40 yen) Therefore, the annual advertising fee for user number 1 is calculated as 110 yen x 240 days = 26,400 yen. Therefore, the advertising fee for user number 1 over six years (lease period) is calculated as 26,400 yen x 6 = 158,400 yen.

[0027] The advertising fee for user number 2 is calculated as follows: Advertising fee for first section: 10 yen / hour x 24 (= 10 + 5 + 3 + 5 + 1) x 4 hours = 960 yen Advertising fee for second section: 10 yen / hour x 1 x 2 hours x 0.1 = 2 yen Advertising fee for third section: 10 yen / hour x 24 x 4 hours = 960 yen Daily advertising fee for user number 2 = 1,922 yen (= 960 yen + 2 yen + 960 yen) Therefore, the annual advertising fee for user number 2 is calculated as 1,922 yen x 240 days = 461,280 yen. Therefore, the advertising fee for user number 2 over 6 years (lease period) is calculated as 461,280 yen x 6 = 2,767,680 yen.

[0028] The above advertising fee calculation is performed for all user numbers, thereby calculating the total advertising fee expected over the first six years from the start of the business. It is also possible to calculate and apply advertising fees expected over a period other than six years, such as one to five years, seven years or more, or even in increments of several months. Furthermore, since the above calculation results do not take into account risks such as opportunity loss, a value multiplied by a risk coefficient (e.g., 0.7) can also be applied. The actual advertising fee is charged to the advertiser based on a record of the actual driving conditions, such as the areas traveled by the rental vehicle and the travel time. For these reasons, vehicle advertising can only be applied to vehicles equipped with GPS (location information acquisition means) (in this embodiment, vehicles equipped with an on-board device).

[0029] "Net cost" is the result of subtracting the information value from the gross cost. When an in-vehicle type is adopted, the net cost is calculated by subtracting the advertising fee, which is the information value, from the gross cost. When a locker type is adopted, the net cost is also calculated by subtracting the advertising fee, which is the information value, from the gross cost. Note that since the information value (advertising fee) for the locker type is "0", the net cost is the same as the gross cost.

[0030] Figure 5 is an example of calculating net cost. "Gross cost" in Figure 5 is the total value of raw costs that reflect the response results for all user numbers in the aggregated results of the questionnaire shown in Figure 4. "Information value" in Figure 5 is the total value of advertising fees that reflect the response results for all user numbers in the aggregated results of the questionnaire shown in Figure 4. "Net cost" in Figure 5 is the value obtained by subtracting information value from gross cost.

[0031] For example, as shown in Figure 5(a), when an in-vehicle type is adopted, if the gross cost is 1,905,000 yen and the information value (advertising fee) is 1,390,000 yen, the net cost is calculated to be 515,000 yen (= 1,905 - 1,390). Also, when a locker type is adopted, if the gross cost is 1,660,000 yen, the information value (advertising fee) is 0,000 yen, so the net cost is calculated to be 1,660,000 yen. In other words, in the example of Figure 5(a), the net cost of the in-vehicle type is lower than the net cost of the locker type.

[0032] As shown in Figure 5(b), when an in-vehicle type is adopted, if the gross cost is 1,905,000 yen and the information value (advertising fee) is 80,000 yen, the net cost is calculated to be 1,825,000 yen (= 1,905 - 80). Also, as shown in the same figure, when a locker type is adopted, if the gross cost is 1,660,000 yen, the information value (advertising fee) is 0,000 yen, so the net cost is calculated to be 1,660,000 yen. In other words, in the example of Figure 5(b), the net cost of the in-vehicle type is higher than the net cost of the locker type.

[0033] The output means 14 outputs information regarding the selection of a key management method based on the calculation results of the calculation means 13. Specifically, information recommending the key management method with the lowest net cost is displayed. The recommended key management method may also be announced by voice. In the case of FIG. 5(a), since the net cost of the vehicle-mounted unit type is less than the net cost of the locker type, information recommending the vehicle-mounted unit type is displayed as shown in FIG. 6(a). By selecting a specific area (the "here" area) on the screen shown in FIG. 6(a), detailed information can be displayed as shown in FIG. 7(a). In other words, the basis for the results shown in FIG. 6(a) can be displayed.

[0034] In the case of Figure 5(b), since the relationship of net cost of the vehicle-mounted unit type > net cost of the locker type holds, information recommending the locker type is displayed as shown in Figure 6(b). When a specific area (the "here" area) is selected on the screen shown in Figure 6(b), detailed information can be displayed as shown in Figure 7(b). In other words, the basis for the results shown in Figure 6(b) can be displayed.

[0035] As described above, the information processing device (PC 100) of this embodiment is capable of outputting information regarding key management methods for vehicle keys for vehicles (rented vehicles) rented out in a vehicle rental business (vehicle rental services such as car sharing). The information processing device includes: an input means for inputting information regarding the vehicle (information that can identify the travel mode of the rented vehicle); a calculation means for calculating the cost of each of multiple key management methods based on the vehicle information; and an output means for outputting information regarding the key management method to be selected based on the calculation results of the calculation means. The calculation means calculates each of the costs by subtracting the information value (e.g., advertising fees) calculated for adopting a key management method from the cost calculated for adopting that key management method (gross cost). This provides the significant advantage that businesses can refer to information for determining a key management method for vehicle keys when providing a vehicle rental service, making it easy to determine a key management method.

[0036] In contrast, in the prior art, there are no specific selection criteria for determining the key management method, and therefore the key management method must be selected based on artificial subjectivity, making it difficult to make a decision. The present invention can solve these problems in the prior art.

[0037] While preferred embodiments of the present invention have been described above, the present invention is not limited to the above-described embodiments, and various modifications are possible within the scope of the present invention. For example, predicted advertising fees may be calculated using AI (artificial intelligence), and net costs may be calculated based on the predicted results. For example, machine learning (e.g., deep learning) may be used to determine the relationship between past gross costs, information value, and net costs of other businesses already operating in the area and specific information that is thought to be correlated with these costs (e.g., annual weather, number of events, congestion level, etc. in the target area). By inputting the specific information corresponding to a new business, a prediction model can be generated that calculates predicted gross costs, information value, and net costs for the new business. Travel time (travel distance), which is information required to calculate advertising fees, may be calculated based on the names and location information of the departure and arrival points. For example, information from a map database (DB) previously stored on the PC 100 may be directly referenced, or information from a map database stored in an external device such as a cloud server may be referenced via an API (application programming interface). Furthermore, the population required for calculating the advertising fee may be obtained by referring to information in a population database that records the population for each area, as with the travel time described above. People flow can also be used to calculate the advertising fee. In this case, as with the above, information in a people flow database that records the flow of population for each area may be referenced or obtained (see Figure 2). While two key management methods, the in-vehicle type and the locker type, have been described as examples, the present invention is not limited to these, and other key management methods, such as a "locker type (separate GPS installation)," can be added or modified.

[0038] 100: PC, 101: processor, 102: memory, 103: storage, 104: operation device, 105: display device, 106: communication device, 11: input means, 12: movement pattern identification means, 13: calculation means, 14: output means

Claims

1. An information processing device capable of outputting information relating to key management methods for vehicle keys for vehicles rented out in a vehicle rental business, comprising: an input means for inputting information about the vehicle; a calculation means for calculating the cost of each of a plurality of key management methods based on the information about the vehicle; and an output means for outputting information about the key management method to be selected based on the calculation results of the calculation means, wherein the calculation means calculates as each of the costs the result obtained by subtracting the information value calculated when one key management method is adopted from the cost calculated when that key management method is adopted.

2. The information processing device according to claim 1, characterized in that the multiple key management methods include a locker type using a locker and a vehicle-mounted type using a vehicle-mounted unit, and a vehicle in which vehicle keys are managed based on the vehicle-mounted unit type is equipped with a location information acquisition means capable of acquiring location information of the vehicle.

3. The information processing device according to claim 1, characterized in that the information relating to the vehicle includes information capable of identifying the manner in which the vehicle is moving.

4. An information processing device as described in any one of claims 1 to 3, further comprising a movement pattern identification means for identifying the movement pattern of the vehicle based on information input by the input means, and wherein the calculation means calculates the information value obtained by attaching an advertisement to the vehicle based on the movement pattern identified by the movement pattern identification means.

5. An information processing program which causes a computer capable of outputting information regarding key management methods for vehicles rented out in a vehicle rental business to function as: an input means for inputting information regarding the vehicle; a calculation means for calculating the cost of each of a plurality of key management methods based on the information regarding the vehicle; and an output means for outputting information regarding the key management method to be selected based on the calculation results of the calculation means, wherein the calculation means calculates, for each of the plurality of key management methods, a deduction result obtained by subtracting the information value calculated when a certain key management method is adopted from the cost calculated when that key management method is adopted, as the respective costs.

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