Method and apparatus for generating media content, device, and storage medium

Abstract

Embodiments of the present invention provide a method and apparatus for generating media content, a device, and a storage medium. The method comprises: presenting a configuration interface, wherein the configuration interface comprises at least one candidate description item used for generating media content, and the at least one candidate description item is related to a historical behavior of a current user in a target platform within a predetermined time period; determining at least one target description item on the basis of an interaction operation in the configuration interface; and presenting target media content generated on the basis of the at least one target description item. In this way, according to the embodiments of the present invention, the personalization of target media content generated for different users can be improved, and different media content can be presented for different users, facilitating improvement of the experience of the users browsing the media content.

Description

Method, device, equipment and storage medium for generating media content

[0001] This application claims priority to the Chinese invention patent application entitled “Method, device, apparatus and storage medium for generating media content” filed on August 4, 2023, with application number 202310981654.6, the entire contents of which are incorporated by reference into this application. Technical Field

[0002] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, and computer-readable storage media for generating media content. Background Art

[0003] With the development of computer technology, various electronic devices can greatly enrich people's daily life. For example, people can use electronic devices to carry out various interactions.

[0004] In some interactive scenarios, electronic devices can present media content related to historical user behavior within a target platform. This media content can be, for example, weekly reports, monthly reports, or annual summaries. The forms of media content include, but are not limited to, images, audio, video, and text. People expect a comprehensive browsing experience for this media content.

[0005] Summary of the Invention

[0006] In a first aspect of the present disclosure, a method for generating media content is provided. The method comprises: presenting a configuration interface, the configuration interface including at least one candidate description item for generating media content, the at least one candidate description item being related to a current user's historical behavior within a target platform within a predetermined time period; determining at least one target description item based on an interactive operation in the configuration interface; and presenting target media content generated based on the at least one target description item.

[0007] In a second aspect of the present disclosure, a device for generating media content is provided. The device includes: an interface presentation module configured to present a configuration interface, the configuration interface including at least one candidate description item for generating media content, the at least one candidate description item being related to a current user's historical behavior within a target platform within a predetermined time period; a description item determination module configured to determine at least one target description item based on an interactive operation in the configuration interface; and a content presentation module configured to present target media content generated based on the at least one target description item.

[0008] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit. When executed by the at least one processing unit, the instructions cause the device to perform the method of the first aspect.

[0009] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the computer-readable storage medium, and the computer program can be executed by a processor to implement the method of the first aspect.

[0010] It should be understood that the content described in this summary section is not intended to limit the key features or important features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0012] FIG1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

[0013] 2A to 2F are schematic diagrams illustrating examples of configuration interfaces according to some embodiments of the present disclosure;

[0014] 3A and 3B are schematic diagrams showing examples of pictures included in target media content according to some embodiments of the present disclosure;

[0015] FIG4 is a schematic diagram showing a process of generating target media content according to some embodiments of the present disclosure;

[0016] FIG5 is a schematic diagram showing a process of generating a guide item according to some embodiments of the present disclosure;

[0017] FIG6 illustrates a flow chart of a process for generating media content according to some embodiments of the present disclosure;

[0018] FIG7 shows a schematic structural block diagram of an apparatus for generating media content according to certain embodiments of the present disclosure; and

[0019] FIG8 shows a block diagram of a device capable of implementing various embodiments of the present disclosure. DETAILED DESCRIPTION

[0020] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0021] It should be noted that the titles of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and any type of embodiment may be included under any section / subsection. Furthermore, the embodiments described in any section / subsection may be combined in any manner with any other embodiments described in the same section / subsection and / or in different sections / subsections.

[0022] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, i.e., "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may be included below.

[0023] Herein, unless explicitly stated otherwise, executing a step “in response to A” does not mean executing the step immediately after “A” but may include one or more intermediate steps.

[0024] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition, use, storage or deletion of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0025] It is understandable that before using the technical solutions disclosed in the various embodiments of the present disclosure, the type, scope of use, usage scenarios, etc. of the information involved in the present disclosure should be informed to relevant users and authorization should be obtained from relevant users in an appropriate manner in accordance with relevant laws and regulations. The relevant users may include any type of right holders, such as individuals, enterprises, and groups.

[0026] For example, in response to receiving an active request from a user, a prompt message is sent to the relevant user to clearly prompt the relevant user that the operation requested to be performed will require obtaining and using the information of the relevant user, so that the relevant user can independently choose whether to provide information to the software or hardware such as the electronic device, application, server or storage medium that executes the operation of the technical solution of the present disclosure based on the prompt message.

[0027] As an optional but non-limiting implementation, in response to receiving an active request from a relevant user, a prompt message may be sent to the relevant user in the form of a pop-up window, in which the prompt message may be presented in text form. Furthermore, the pop-up window may also include a selection control for the user to select "agree" or "disagree" to provide information to the electronic device.

[0028] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0029] As briefly mentioned above, electronic devices can present media content associated with historical behaviors in a target platform to users. Traditionally, this media content can be formulated by the staff of a target platform (such as an application) in an electronic device based on the historical behaviors of users in the target platform. In this case, the content structure of the media content formulated by the staff is relatively fixed. This will make the media content for different users unchanged except for the numbers and illustrations. Since different users have different historical behaviors in the target platform, different users may expect to present media content with different focuses. Traditionally, the media content formulated by the staff may not meet the personalized needs of different users for media content, which will affect the browsing experience of different users for media content.

[0030] Embodiments of the present disclosure provide an improved solution for generating media content. According to various embodiments of the present disclosure, a configuration interface including at least one candidate description item for generating media content is presented. Based on interactive operations in the configuration interface, at least one target description item is determined. Target media content generated based on the at least one target description item is presented. Thus, the embodiments of the present disclosure can enhance the personalization of target media content generated for different users, present different media content to different users, and help enhance the user's browsing experience of media content.

[0031] Various example implementations of this solution are described in detail below with reference to the accompanying drawings. To illustrate the principles and concepts of the embodiments of the present disclosure, some of the following descriptions will reference the gaming field. However, it will be understood that this is merely illustrative and is not intended to limit the scope of the present disclosure in any way. The embodiments of the present disclosure can be applied to various fields such as simulation, virtual reality, and augmented reality.

[0032] Sample Environment

[0033] FIG1 shows a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in FIG1 , the example environment 100 may include a terminal device 110 .

[0034] In this example environment 100, the terminal device 110 may be running an application 120 that supports a virtual scene. The application 120 may be any appropriate type of application for presenting a virtual scene, examples of which may include, but are not limited to, simulation applications, simulation applications, game applications, virtual reality applications, augmented reality applications, and the like. The embodiments of the present disclosure are not limited in this respect. In the case where the application 120 is a game application, it includes, but is not limited to, first-person shooter games (FPS), multiplayer online battle arena (MOBA) games, strategy simulation games (SLG), business simulation games, and the like. The user 140 may interact with the application 120 via the terminal device 110 and / or its attached devices.

[0035] In the environment 100 of Figure 1 , if the application 120 is active, the terminal device 110 can present an interface 150 associated with the virtual scene through the application 120. The interface 150 can present at least one screen associated with the virtual scene. The at least one screen can include a screen associated with a virtual object corresponding to the current user, a screen associated with virtual objects corresponding to other users, a screen corresponding to a non-player character, a screen associated with a location in the virtual scene, and the like. For example, the interface 150 can be a game application interface to present the corresponding game scene. Alternatively, the interface 150 can be another appropriate type of interactive interface that can support users controlling virtual objects in the interface to perform corresponding actions in the virtual scene.

[0036] In some embodiments, the terminal device 110 communicates with the server 130 to enable the provision of services for the application 120. The terminal device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including a mobile phone, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a handheld computer, a portable game terminal, a VR / AR device, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an e-book device, a gaming device or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the terminal device 110 can also support any type of interface for the user (such as a "wearable" circuit, etc.).

[0037] Server 130 can be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. Server 130 can include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, and the like. Server 130 provides backend services for application 120 that supports virtual scenarios in terminal device 110.

[0038] A communication connection may be established between the server 130 and the terminal device 110. The communication connection may be established via a wired or wireless method. The communication connection may include, but is not limited to, a Bluetooth connection, a mobile network connection, a Universal Serial Bus (USB) connection, a Wireless Fidelity (WiFi) connection, etc., and the embodiments of the present disclosure are not limited in this respect. In the embodiments of the present disclosure, the server 130 and the terminal device 110 may implement signaling interaction via the communication connection between the two.

[0039] It should be understood that the structure and function of the various elements in the environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of the present disclosure.

[0040] Some example embodiments of the present disclosure will be described below with continued reference to the accompanying drawings.

[0041] Sample interface

[0042] In order to more intuitively represent the interaction mechanism in the interface, a game scene is used as an example for explanation below. The embodiments of the present disclosure can enable users to understand the corresponding interaction principles by presenting an example interface.

[0043] Figures 2A to 2F illustrate exemplary configuration interfaces according to some embodiments of the present disclosure. In some embodiments, the terminal device 110 may present the configuration interfaces shown in Figures 2A to 2F in response to receiving a request to view media content. For example, in a gaming scenario, the terminal device 110 may determine that a request to view media content has been received in response to receiving an operation associated with viewing a battle report, and may then present the configuration interfaces shown in Figures 2A to 2F.

[0044] It should be understood that the configuration interfaces shown in Figures 2A to 2F are merely example interfaces, and various interface designs may exist. The various graphical elements in the interface may have different arrangements and different visual representations, one or more elements may be omitted or replaced, and one or more other elements may also be present. The embodiments of the present disclosure are not limited in this respect.

[0045] In an embodiment of the present disclosure, the terminal device 110 may present a configuration interface including at least one candidate description item for generating media content. As shown in FIG2A , the terminal device 110 may present a configuration interface 200A. The configuration interface 200A includes multiple candidate description items, namely description item 201, description item 202, description item 203, and description item 204. The multiple candidate description items here are related to the current user's historical behavior within the target platform within a predetermined time period. The target platform here may be, for example, an application (such as application 120), a web page, a mini-program, etc., and the following description will be described using an application as an example. The current user is the user 140 that matches the terminal device 110. The predetermined time period here may be set by the current user himself or predetermined by the staff of the target platform. The predetermined time period may be, for example, a day, a week, a month, a quarter, or the length of a season in a game, etc. This disclosure does not limit this, and the following description will be described using a week as an example.

[0046] In some embodiments, at least one candidate description item in the configuration interface may be pre-set by relevant staff of the target platform and / or pre-set by the current user. In some embodiments, at least one candidate description item here may also be generated based on an analysis of historical behavior. Specifically, at least one candidate description item here may be automatically generated by analyzing historical behavior using an analysis system installed on the terminal device 110 and / or installed on the server 130 providing background services for the target platform.

[0047] Based on the current user's historical behavior within a target platform within a predetermined time period, the analysis system can generate multiple media content items that describe various aspects of the historical behavior. The analysis system can then score the multiple media content items (e.g., based on the level of excitement of each of the multiple media content items) and sort the multiple media content items in descending order based on the scoring results. Based on the sorting results, the analysis system can then determine a group of media content items with a higher ranking (i.e., a group of media content items with a higher level of excitement). Finally, based on this group of media content items, the analysis system generates at least one candidate descriptive item that matches this group of media content items. For example, the analysis system can generate a group of media content items based on the current user's historical behavior within a gaming application within a week. This group of media content items can, for example, be associated with win-loss rate, highlight moments, and interactions with gaming friends. In response to determining that the current user has a high win rate and good interactions this week, the analysis system can generate at least one candidate descriptive item.

[0048] The terminal device 110 may determine at least one target descriptive item based on an interactive operation in the configuration interface. The at least one target descriptive item here is the at least one candidate descriptive item that has been adjusted. If the at least one candidate descriptive item is a plurality of candidate descriptive items, the interactive operation may, for example, include adjusting the order of the plurality of candidate descriptive items. In some embodiments, the terminal device 110 may, in response to detecting a drag operation on a particular candidate descriptive item among the plurality of candidate descriptive items, determine that the ranking of the particular candidate descriptive item within the plurality of candidate descriptive items is to be adjusted to adjust the order of the plurality of candidate descriptive items. As shown in FIG2B , the terminal device 110 may, in response to detecting an upward drag operation by the current user on a descriptive item 203 in the configuration interface 200B, adjust the ranking of the descriptive item 203 within the plurality of candidate descriptive items to adjust the order of the plurality of candidate descriptive items. For example, in response to detecting that the dragging operation has stopped, the terminal device 110 may determine the ranking of the descriptive item 203 within the plurality of candidate descriptive items, thereby determining the order of the plurality of candidate descriptive items and presenting the configuration interface 200C shown in FIG2C . It will be appreciated that the upward drag operation here is merely an example; a downward drag operation may also be used. The adjusted order of the multiple candidate description items shown in configuration interface 200C is also only an example, and the multiple candidate description items can also be in other orders. It is understood that in addition to the drag operation, the terminal device 110 can also adjust the order of the multiple candidate description items in response to any other appropriate operation, and this disclosure does not limit this.

[0049] In some embodiments, the interactive operation may further include, for example, modifying the text representation of a specific candidate description item in the at least one candidate description item. In some embodiments, the terminal device 110 may, for example, determine that an adjustment request for the specific candidate description item has been received in response to detecting a click operation on the specific candidate description item in the at least one candidate description item.

[0050] In some embodiments, the adjustment request here may, for example, include a modification request. As shown in Figure 2D, the terminal device 110 may present at least one adjustment control in response to detecting a click operation on the description item 203 in the configuration interface 200D. The at least one adjustment control here may, for example, include a modification control 230. The terminal device 110 may further allow the current user to modify the description item 203 in response to detecting a trigger operation on the modification control 230. In some embodiments, the terminal device 110 may, for example, determine a modified description item 203' based on the user input received in the description item 203, and present the configuration interface 200E as shown in Figure 2E. The description item 203 in the configuration interface 200E is updated to the description item 203'.

[0051] In some embodiments, the adjustment request may also include, for example, a modification request. As shown in FIG2D , the configuration interface 200D presented by the terminal device 110 in response to a click operation on the descriptive item 203 may also include, for example, a delete control 240. If the at least one candidate descriptive item includes multiple candidate descriptive items, the terminal device 110 may, in response to detecting a trigger operation on the delete control 240, delete the descriptive item 203 from the multiple candidate descriptive items and present the configuration interface 200F shown in FIG2F . The multiple candidate descriptive items presented in the configuration interface 200F may only include the descriptive item 201, the descriptive item 202, and the descriptive item 204. In some embodiments, the terminal device 110 may, for example, determine that a delete operation has been received for the descriptive item 203 and delete the descriptive item 203 in response to detecting a leftward or rightward swipe operation on the descriptive item 203. It will be appreciated that the terminal device 110 may also determine that a modification request or a delete request has been received for a specific candidate descriptive item in response to any other appropriate operation.

[0052] In some embodiments, the interactive operation here may also include, for example, refreshing at least one candidate description item. As shown in Figure 2A, the configuration interface 200A may further include a refresh control 210. The terminal device 110 may refresh at least one candidate description item in response to detecting a trigger operation on the refresh control. The multiple candidate description items presented in the configuration interface 200A after the refresh are at least partially different from the multiple candidate description items presented before the refresh. For example, if the multiple candidate description items presented before the refresh are description item A, description item B, description item C, and description item D, the multiple candidate description items presented after the refresh may be description item E, description item F, description item C, and description item G.

[0053] It is understood that, in addition to interactive operations, the terminal device 110 may also adjust at least one candidate description item to determine the target description item through other appropriate means. For example, in configuration interface 200A, the terminal device 110 may delete description item 203 and present configuration interface 200F in response to detecting the voice message "delete description item 203".

[0054] In some embodiments, the configuration interface may also include an input control. The terminal device 110 may also determine at least one target description item based on input information obtained via such an input control. Such an input control may, for example, be an input box. In response to receiving text information entered by a user into the input box, the terminal device 110 may determine at least one target description item. For example, in response to receiving the text information "This week's friend interactions" and "This week's new heroes" entered by a user into the input box, the terminal device 110 may determine the text information "This week's friend interactions" and "This week's new heroes" as at least one target description item. Such an input control may also, for example, be a microphone control. In response to receiving a user click on the microphone control, the terminal device 110 may obtain user voice information. The terminal device 110 may then determine at least one target description item based on the obtained voice information. It is understood that the input control may also be of any other appropriate format, and the input information obtained via the input control may also be in any form, and this disclosure is not limited thereto.

[0055] Furthermore, the terminal device 110 can present target media content generated based on at least one target description item. In some embodiments, the terminal device 110 can present target multimedia content in response to detecting a multimedia content presentation request. As shown in Figure 2A, the configuration interface 200A can also include a continue control 220. In response to detecting a trigger operation on the continue control 220, the terminal device 110 can determine that the current user has completed the modification of at least one candidate description item and determine at least one modified target description item. The terminal device 110 can then present target media content generated based on the at least one target description item. It will be understood that, similar to the interactive operation, the terminal device 110 can also determine that a multimedia content presentation request has been received in other ways. For example, the terminal device 110 can present multimedia content in response to detecting the voice "continue".

[0056] In some embodiments, the at least one target description item includes multiple target description items, and the target media content includes multiple content parts corresponding to the multiple target description items to describe multiple aspects of the historical behavior. In some embodiments, since the multiple target description items are associated with multiple aspects of the historical behavior, the multiple content parts and the multiple target description items can be in a one-to-one correspondence. For example, if four target description items are included, the target media content can include four content parts, each of which is used to describe the corresponding target description item.

[0057] In some embodiments, the target media content presented by the terminal device 110 includes multiple pictures corresponding to multiple target description items, wherein each picture is generated based on the corresponding target description item. Figures 3A and 3B show schematic diagrams of examples of pictures included in the target media content according to some embodiments of the present disclosure. As shown in Figures 3A and 3B, picture 300A can be generated based on description item 201, for example, and picture 300B can be generated based on description item 202, for example.

[0058] In some embodiments, the target media content may present a picture switching prompt. The picture switching prompt is used to prompt the user to switch the browsed picture to view other content of the target media content. As shown in Figure 3A, picture 300A may include prompt information 330. For example, in response to receiving an upward swipe operation by the user on picture 300A, the terminal device 110 may switch to presenting picture 300B.

[0059] In some embodiments, the terminal device 110 can switch to a configuration interface that presents at least one target description item based on a return request from the current user for the target media content. In some embodiments, the terminal device 110 can determine that a return request has been received in response to detecting a triggering operation on a return control included in the target media content, and then switch to presenting the configuration interface. As shown in Figure 3A, image 300A can also include a return control 310. The terminal device 110 can, for example, switch to a configuration interface that presents at least one target description item in response to detecting a triggering operation on the return control 310.

[0060] In some embodiments, the terminal device 110 can also, based on the current user's sharing request for the target media content, cause the target media content to be shared with a specific user and / or a specific platform. In some embodiments, the terminal device 110 can, in response to detecting a triggering operation of a sharing control included in the target media content, determine that a sharing request has been received, and then cause the target media content to be shared with a specific user and / or a specific platform. As shown in Figures 3A and 3B, pictures 300A and 300B, for example, can also include a sharing control 340. The terminal device 110 can, for example, in response to detecting a triggering operation for a sharing control 340, cause the target media content to be shared with a specific user and / or a specific platform.

[0061] In some embodiments, the target media content may include multiple sharing controls in the image, and the functions of these multiple sharing controls may be the same or different. As shown in Figure 3A, image 300A may also include sharing control 320. For example, in response to detecting a trigger operation for sharing control 320, terminal device 110 may only share image 300A currently displayed on terminal device 110, that is, only share image 300A with specific users and / or specific platforms.

[0062] Thus, the terminal device 110 can automatically generate at least one candidate description item for generating media content based on the current user's historical behavior within the target platform. The terminal device 110 can also determine at least one target description item from the at least one candidate description item based on the current user's interactive operation on the at least one candidate description item, and present target media content corresponding to the at least one target description item. In this way, the target media content generated for different users can be personalized, different media content can be presented to different users, and the user's browsing experience of media content can be improved.

[0063] Generation of sample target media content

[0064] The above description of the user interaction and the different contents presented by the terminal device 110 in conjunction with Figures 2A to 3B is described. The generation of the above-mentioned target media content is described below in conjunction with Figures 4 to 5. The target media content can be generated locally by the terminal device 110 or generated by the server 130. The terminal device 110 can send at least one target description item to the server 130 and obtain the target media content generated for the at least one target description item from the server 130. For the convenience of description, the target device is referred to as the electronic device that generates the target media content. In some embodiments, the target device can generate the target media content using any appropriate method. For example, the target device can generate the target media content using at least one machine learning model. In addition, the following exemplary description is given in conjunction with the accompanying drawings using the example of at least one target description item including multiple target description items. It can be understood that when at least one target description item only includes one target description item, the target device can still generate the target media content using any appropriate method.

[0065] FIG4 shows a schematic diagram of an example architecture 400 for generating target media content according to some embodiments of the present disclosure. As shown in FIG4 , a target device can obtain multiple target description items 401 (including target description items 401-1, 401-2, ..., 401-N, where N is a positive integer). The target device can generate a group of guide items 402 (including guide items 402-1, 402-2, ..., 402-N, where N is a positive integer) based on these multiple target description items 401. Each guide item in this group of guide items 402 is in a one-to-one correspondence with each target description item in these multiple target description items 401, that is, the number of a group of guide items 402 is the same as the number of multiple target description items 401.

[0066] Regarding the specific method for generating a set of guidance items 402, in some embodiments, for the first description item in the multiple target description items 401, the target device may determine multiple preset guidance items corresponding to the first description item. These multiple preset guidance items may be pre-stored and pre-set guidance items on the target device. For example, if the first description item is the overall performance of the week, the target device may pre-store multiple preset guidance items associated with the overall performance of the week, such as "This week's overall performance is excellent, with a win rate exceeding most netizens, and a standing hero," "This week's overall performance is poor, with a win rate lower than most netizens, and a kneeling hero," etc. The target device then determines, based on the current user's historical behavior, the first guidance item corresponding to the first description item from the multiple preset guidance items. This first guidance item may serve as the guidance item corresponding to the first description item in the set of guidance items 402. For example, if the current user's historical behavior on the target platform within a week indicates that the current user has a high win rate this week, the target device may determine from the multiple preset guidance items that the guidance item matching the target description item "This week's overall performance" is "This week's overall performance is excellent, with a win rate exceeding most netizens, and a standing hero."

[0067] In some embodiments, this set of guidance items 402 may also be generated by the target device using a machine learning model. For a second description item among the multiple target description items, the target device may generate input information for a second model based on the second description item and historical behavior. The second description item may be the same as or different from the first description item, and this disclosure is not limited thereto. The second model may be, for example, a language model. Language models include, but are not limited to, feedforward neural networks (FNNs), convolutional neural networks (CNNs), recurrent neural networks (RNNs), and the like. The input model may output a second guidance item corresponding to the input information. The target device may obtain a second guidance item generated based on the input information from the second model. This second guidance item may serve as the guidance item corresponding to the second description item in the set of guidance items 402. Figure 5 illustrates a schematic diagram of an example architecture 500 for generating guidance items according to some embodiments of the present disclosure. As shown in Figure 5, a target description item 501 and historical behavior 502 may be provided as input information to a second model 510. The second model 510 may output a guidance item 503 corresponding to the target guidance item 501. By using the machine learning model to generate guidance items in this way, the target device can use the second model 510 to sequentially generate a group of guidance items 402 corresponding to multiple target description items 401.

[0068] Referring back to Figure 4 , a set of guidance items 402 is provided to a first model 410 by a target device. Based on the input set of guidance items 402, the first model 410 can generate target media content 404 that matches multiple target description items 401. For example, the first model 410 can be an image generation model. Examples of image generation models include, but are not limited to, feedforward neural networks (FNNs), convolutional neural networks (CNNs), generative adversarial neural networks (GANs), and the like.

[0069] In some embodiments, the target device may also provide the first model 410 with image resources 403 associated with the current user, for use by the first model 410 in generating target media content. Image resources 403 may, for example, include at least one of an image identifier of the current user and an image of at least one virtual character within the target platform. Image identifiers herein include, but are not limited to, a user avatar of the current user, a picture taken by the user (e.g., a selfie), and so on. The at least one virtual character is determined based on the current user's historical behavior. For example, the at least one virtual character may be a virtual character used by the current user more than a preset threshold within a predetermined time period. The target device may determine such at least one virtual character as the current user's frequently used virtual character. For example, if image resources 403 include virtual character A, and the guidance item 402 input to the first model 410 is "Overall performance this week is poor, win rate lower than most netizens, a kneeling hero," the first model 410 may output target media content 404 containing an image of virtual character A in a kneeling position. If the image resource 403 includes a selfie of the current user and a virtual character B, and the guide item 402 input to the first model 410 is "excellent overall performance this week, with a winning rate exceeding most netizens, a hero in a standing posture", then the first model 410 can output target media content 404 including a virtual character B with a standing posture and a facial image of the current user's selfie.

[0070] Thus, the target device can automatically determine a corresponding set of guidance items based on the multiple target description items obtained. The target device can then generate target media content corresponding to the multiple target description items based on this set of guidance items. In this way, the target media content can be generated conveniently and quickly, helping to improve the efficiency of generating target media content.

[0071] Example Process

[0072] FIG6 shows a flow chart of a process 600 for generating media content according to some embodiments of the present disclosure. The process 600 may be implemented at the terminal device 110. The process 600 is described below with reference to FIG1.

[0073] In block 610 , the terminal device 110 presents a configuration interface, where the configuration interface includes at least one candidate description item for generating media content, where the at least one candidate description item is related to a historical behavior of a current user within a predetermined time period within a target platform.

[0074] In block 620 , the terminal device 110 determines a plurality of target description items based on the interactive operation in the configuration interface.

[0075] In block 630 , the terminal device 110 presents target media content generated based on the plurality of target description items.

[0076] In some embodiments, the at least one target description item includes a plurality of target description items, and the target media content includes a plurality of content parts corresponding to the plurality of target description items, for describing a plurality of aspects of the historical behavior.

[0077] In some embodiments, the target media content includes a plurality of pictures corresponding to a plurality of target description items, wherein each picture is generated based on a corresponding target description item.

[0078] In some embodiments, at least one candidate description term is generated based on an analysis of historical behavior.

[0079] In some embodiments, the interactive operation includes at least one of the following: adjusting the order of at least one candidate descriptive item; refreshing at least one candidate descriptive item; and modifying the textual representation of a specific candidate descriptive item in the at least one candidate descriptive item.

[0080] In some embodiments, the target media content includes a plurality of pictures corresponding to a plurality of target description items, wherein each picture is generated based on a corresponding target description item.

[0081] In some embodiments, the target media content is generated based on the following process: determining a set of guidance items by the target device, the set of guidance items being generated based on at least a plurality of target description items; and providing the set of guidance items to the first model to obtain the target media content generated by the first model based on the set of guidance items.

[0082] In some embodiments, determining a group of guidance items by a target device includes: for a first description item among multiple target description items: determining multiple preset guidance items corresponding to the first description item; and based on the historical behavior of the current user, determining the first guidance item from the multiple preset guidance items as the guidance item corresponding to the first description item in a group of guidance items.

[0083] In some embodiments, determining a set of guidance items by the target device includes: for a second description item among multiple target description items: generating input information to a second model based on the second description item and historical behavior; obtaining the second guidance item generated based on the input information from the second model as the guidance item corresponding to the second description item in a set of guidance items.

[0084] In some embodiments, the first model is an image generation model and the second model is a language model.

[0085] In some embodiments, process 600 further includes providing the first model with an image resource associated with the current user, so that the first model generates target media content.

[0086] In some embodiments, the image resource includes at least one of the following: an image identifier of the current user; an image of at least one virtual character in the target platform, wherein the at least one virtual character is determined based on historical behavior of the current user.

[0087] In some embodiments, the process 600 further includes: based on a sharing request of the current user for the target media content, enabling the target media content to be shared with a specific user and / or a specific platform.

[0088] In some embodiments, the configuration interface further includes an input control, and determining at least one target description item based on an interactive operation in the configuration interface includes determining at least one target description item based on input information obtained via the input control.

[0089] Example devices and equipment

[0090] Embodiments of the present disclosure also provide corresponding apparatuses for implementing the above-described methods or processes. FIG7 shows a schematic block diagram of an apparatus 700 for generating media content according to certain embodiments of the present disclosure. Apparatus 700 can be implemented as or included in terminal device 110 and / or server 130. Each module / component in apparatus 700 can be implemented using hardware, software, firmware, or any combination thereof.

[0091] As shown in FIG7 , the apparatus 700 includes an interface presentation module 710 configured to present a configuration interface, wherein the configuration interface includes at least one candidate description item for generating media content, wherein the at least one candidate description item is related to the current user's historical behavior within a target platform within a predetermined time period. The apparatus 700 also includes a description item determination module 720 configured to determine multiple target description items based on interactive operations in the configuration interface. The apparatus 700 also includes a content presentation module 730 configured to present target media content generated based on the multiple target description items.

[0092] In some embodiments, the at least one target description item includes a plurality of target description items, and the target media content includes a plurality of content parts corresponding to the plurality of target description items, for describing a plurality of aspects of the historical behavior.

[0093] In some embodiments, the target media content includes a plurality of pictures corresponding to a plurality of target description items, wherein each picture is generated based on a corresponding target description item.

[0094] In some embodiments, at least one candidate description term is generated based on an analysis of historical behavior.

[0095] In some embodiments, the interactive operation includes at least one of the following: adjusting the order of at least one candidate descriptive item; refreshing at least one candidate descriptive item; and modifying the textual representation of a specific candidate descriptive item in the at least one candidate descriptive item.

[0096] In some embodiments, the target media content includes a plurality of pictures corresponding to a plurality of target description items, wherein each picture is generated based on a corresponding target description item.

[0097] In some embodiments, the apparatus 700 further includes a content generation module configured to: determine, by a target device, a set of guide items, the set of guide items being generated based at least on a plurality of target description items; and provide the set of guide items to the first model to obtain target media content generated by the first model based on the set of guide items.

[0098] In some embodiments, the content generation module is further configured to: for a first description item among multiple target description items: determine multiple preset guide items corresponding to the first description item; and based on the historical behavior of the current user, determine the first guide item from the multiple preset guide items as the guide item corresponding to the first description item in a group of guide items.

[0099] In some embodiments, the content generation module is further configured to: for a second description item among multiple target description items: generate input information to a second model based on the second description item and historical behavior; obtain a second guidance item generated based on the input information from the second model as a guidance item corresponding to the second description item in a set of guidance items.

[0100] In some embodiments, the first model is an image generation model and the second model is a language model.

[0101] In some embodiments, the apparatus 700 further includes: an image resource providing module configured to provide the first model with image resources associated with the current user, so that the first model generates target media content.

[0102] In some embodiments, the image resource includes at least one of the following: an image identifier of the current user; an image of at least one virtual character in the target platform, wherein the at least one virtual character is determined based on historical behavior of the current user.

[0103] In some embodiments, the apparatus 700 further includes a sharing module configured to share the target media content with a specific user and / or a specific platform based on a sharing request of the current user for the target media content.

[0104] In some embodiments, the configuration interface further includes an input control, and the description item determination module 720 includes: a target description item determination module configured to determine at least one target description item based on input information obtained via the input control.

[0105] The modules included in the device 700 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more modules can be implemented using software and / or firmware, such as machine executable instructions stored on a storage medium. In addition to or as an alternative to machine executable instructions, some or all of the modules in the device 700 can be implemented at least in part by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0106] FIG8 shows a block diagram of an electronic device 800 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 800 shown in FIG8 is merely exemplary and should not be construed as limiting the functionality and scope of the embodiments described herein. The electronic device 800 shown in FIG8 can be used to implement the terminal device 110 and / or the server 130 of FIG1 .

[0107] As shown in FIG8 , electronic device 800 is a general-purpose electronic device. Components of electronic device 800 may include, but are not limited to, one or more processors or processing units 810, memory 820, storage device 830, one or more communication units 840, one or more input devices 850, and one or more output devices 860. Processing unit 810 may be a real or virtual processor and is capable of performing various processes according to programs stored in memory 820. In a multi-processor system, multiple processing units execute computer-executable instructions in parallel to enhance the parallel processing capabilities of electronic device 800.

[0108] The electronic device 800 typically includes a plurality of computer storage media. Such media can be any accessible media that can be obtained by the electronic device 800, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 820 can be a volatile memory (e.g., a register, a cache, a random access memory (RAM)), a non-volatile memory (e.g., a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 830 can be a removable or non-removable medium and can include a machine-readable medium, such as a flash drive, a disk, or any other medium that can be used to store information and / or data (e.g., training data for training) and can be accessed within the electronic device 800.

[0109] The electronic device 800 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG8 , a disk drive for reading from or writing to a removable, non-volatile disk (e.g., a “floppy disk”) and an optical drive for reading from or writing to a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to a bus (not shown) by one or more data media interfaces. The memory 820 may include a computer program product 825 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0110] The communication unit 840 enables communication with other electronic devices via a communication medium. Additionally, the functions of the components of the electronic device 800 can be implemented in a single computing cluster or multiple computing machines that can communicate via a communication connection. Thus, the electronic device 800 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0111] The input device 850 may be one or more input devices, such as a mouse, keyboard, or trackball. The output device 860 may be one or more output devices, such as a display, a speaker, or a printer. The electronic device 800 may also communicate with one or more external devices (not shown) via the communication unit 840 as needed, such as a storage device, a display device, or the like, with one or more devices that allow a user to interact with the electronic device 800, or with any device that allows the electronic device 800 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0112] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0113] Various aspects of the present disclosure are described herein with reference to flowcharts and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to the present disclosure. It should be understood that each block of the flowcharts and / or block diagrams, and combinations of blocks in the flowcharts and / or block diagrams, can be implemented by computer-readable program instructions.

[0114] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, such that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device is generated that implements the functions / actions specified in one or more blocks in the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium, where these instructions cause the computer, programmable data processing device, and / or other device to operate in a specific manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing various aspects of the functions / actions specified in one or more blocks in the flowchart and / or block diagram.

[0115] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions executed on the computer, other programmable data processing apparatus, or other device to implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0116] The flow charts and block diagrams in the accompanying drawings show the possible architecture, functions and operations of the systems, methods and computer program products according to multiple implementations of the present disclosure. In this regard, each box in the flow chart or block diagram can represent a part for a module, program segment or instruction, and a part for a module, program segment or instruction comprises one or more executable instructions for realizing the logical function of the specification. In some alternative implementations, the functions marked in the box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous boxes can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flow chart, and the combination of the boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0117] While various implementations of the present disclosure have been described above, the foregoing description is intended to be illustrative, not exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is selected to best explain the principles of the implementations, their practical applications, or improvements to existing technologies, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. A method for generating media content, comprising: Presenting a configuration interface, the configuration interface including at least one candidate description item for generating media content, the at least one candidate description item being related to a historical behavior of a current user within a predetermined time period within a target platform; Determining at least one target description item based on the interactive operation in the configuration interface; as well as Target media content generated based on the at least one target description item is presented. 2 . The method according to claim 1 , wherein the at least one target description item comprises a plurality of target description items, and the target media content comprises a plurality of content parts corresponding to the plurality of target description items for describing a plurality of aspects of the historical behavior. 3 . The method according to claim 2 , wherein the target media content comprises a plurality of pictures corresponding to the plurality of target description items, wherein each picture is generated based on a corresponding target description item. The method according to claim 1 , wherein the at least one candidate description item is generated based on an analysis of the historical behavior.

5. The method according to claim 1, wherein the interaction operation comprises at least one of the following: adjusting the order of the at least one candidate description item; Refreshing the at least one candidate description item; The textual representation of a particular candidate descriptive item among the at least one candidate descriptive item is modified.

6. The method according to claim 1, wherein the target media content is generated based on the following process: determining, by the target device, a set of boot items, the set of boot items being generated based at least on the at least one target description item; and The set of guidance items is provided to a first model to obtain the target media content generated by the first model based on the set of guidance items.

7. The method of claim 6, wherein determining, by the target device, the set of boot items comprises: For a first description item in the at least one target description item: Determining a plurality of preset guide items corresponding to the first description item; as well as Based on the historical behavior of the current user, a first guidance item is determined from the plurality of preset guidance items to serve as the guidance item in the group of guidance items corresponding to the first description item.

8. The method of claim 6, wherein determining, by the target device, a set of boot items comprises: For a second description item in the at least one target description item: generating input information to a second model based on the second descriptive item and the historical behavior; A second guide item generated based on the input information is obtained from the second model as a guide item in the group of guide items corresponding to the second description item.

9. The method according to claim 8, wherein the first model is an image generation model and the second model is a language model.

10. The method according to claim 6, further comprising: The image resource associated with the current user is provided to the first model for the first model to generate the target media content.

11. The method according to claim 10, wherein the image resource comprises at least one of the following: The image identifier of the current user; An image of at least one virtual character in the target platform, wherein the at least one virtual character is determined based on the historical behavior of the current user.

12. The method according to claim 1, further comprising: Based on the current user's sharing request for the target media content, the target media content is shared with a specific user and / or a specific platform.

13. The method according to claim 1, wherein the configuration interface further comprises an input control, and determining at least one target description item based on an interactive operation in the configuration interface comprises: Based on the input information obtained via the input control, the at least one target description item is determined.

14. An apparatus for generating media content, comprising: An interface presentation module is configured to present a configuration interface, wherein the configuration interface includes at least one candidate description item for generating media content, wherein the at least one candidate description item is related to a historical behavior of a current user within a predetermined time period within a target platform; A description item determination module, configured to determine at least one target description item based on the interactive operation in the configuration interface; as well as The content presentation module is configured to present the target media content generated based on the at least one target description item.

15. An electronic device, comprising: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 13 when executed by the at least one processing unit.

16. A computer-readable storage medium having a computer program stored thereon, wherein the computer program can be executed by a processor to implement the method according to any one of claims 1 to 13.

Images