Sports shirt with QR code superimposed on the player number for marketing and to provide a range of information

Abstract

The present invention relates to a sports shirt with a QR code superimposed on the player number for marketing and to provide a range of information that consists of incorporating QR codes on sports shirts without replacing the number. The technical advantage of this invention is that of providing more information about the player, the teams and the sponsors. This code allows for quick and efficient access to digital data and facilitates interaction with the public, which is why it is a proposal that combines technology, advertising and sport in an innovative manner. The present invention differs from already existing models of sports shirts in that it does not discard the player number, thereby making the QR code and the number one and the same.

Description

[0001] SPORTS SHIRT WITH QR CODE SUPERIMPOSED ON THE PLAYER'S NUMBER FOR MARKETING AND MULTIPLE INFORMATION

[0002] TECHNICAL FIELD

[0003] The QR-coded sportswear is aimed at sports marketing and multi-information, as it uses information and communication technologies (ICT) to provide fans with real-time updates.

[0004] BACKGROUND OF THE INVENTION

[0005] QR (Quick Response) codes are currently used in multiple facets of everyday life. They have become widely used due to their ability to store large amounts of information and allow quick and easy access to digital data. In relation to T-shirts, they are sometimes used to sell or display product information; they are equivalent to a barcode. Currently, various T-shirts feature QR codes of any size and shape in their design.

[0006] In sports such as basketball, soccer, volleyball, and others, each player must have a number on the back of their jersey to identify and distinguish them from others.

[0007] DESCRIPTION OF THE INVENTION

[0008] The technical advantages of a sports jersey that has a QR code superimposed on the player's number in its design are:

[0009] 1. Better promote the marketing of the companies or brands that appear on the shirt worn by the player.

[0010] 2. Increase the number of sponsors, since only a small number of sponsors can be displayed on the jersey. This can be solved with QR codes that can redirect fans to a website with more sponsors. 3. Connect fans to the website of the sports institution to which the player belongs, where they will find extensive information about the player, including his career, statistics, and sporting career, while also displaying the player's number, which is essential and is superimposed on the QR code.

[0011] One feature is that the QR code must have an approximate size and area superimposed on the player's number on the front and back of the jersey that identifies the player necessary for it to be read by spectators and television viewers using their cell phones for scanning.

[0012] However, it is essential to ensure that the placement and design of QR codes superimposed on jersey numbers do not negatively impact athletes' visibility or comfort during sports practice. It is also essential to ensure that all regulations and standards related to advertising in sports are met.

[0013] It has the following additional features:

[0014] 1. Subtle Integration: QR codes can be discreetly printed on the jersey overlaying the number, avoiding the overwhelming visual appearance often associated with multiple sponsor logos. This allows teams and athletes to maintain their visual identity without distractions.

[0015] 2. Interactivity and Engagement: The ability to scan the QR code with mobile devices allows for an interactive experience for viewers. This interaction fosters engagement with sponsors and creates a bridge between the brand and the team or athlete's fans.

[0016] 3. Updating Flexibility: QR codes can be modified periodically, allowing sponsor information to be updated based on new campaigns, promotions, or sponsor changes. This provides a dynamic platform for keeping information relevant and up-to-date. 4. Data Tracking: By using QR codes, it's possible to track the number of scans and interaction with the information provided. This gives sponsors a clearer view of the impact of their marketing strategies.

[0017] 5. Versatility: QR codes can be applied to different types of sports jerseys, including soccer, basketball, tennis, and other sports jerseys. This makes the technology accessible to a wide range of teams and athletes.

[0018] BRIEF DESCRIPTION OF THE FIGURES

[0019] Figure 1 shows a designed QR code with link number and address.

[0020] Figure 2 shows the front of a sports jersey with a QR code superimposed on the player's number.

[0021] Figure 3 shows the back of a sports jersey with a QR code superimposed on the player's number.

[0022] Figure 4 shows the front of a basketball jersey with a QR code superimposed on the player's number.

[0023] Figure 5 shows the back of a basketball jersey with a QR code superimposed on the player's number.

[0024] PREFERRED EMBODIMENT OF THE INVENTION

[0025] Description of how to put the invention into practice

[0026] In matches of different sports using shirts (3) where all the information of the player, and the team including the sponsors is in QR code format (1) superimposed on the player's number (2) and separated with the name of the player that is easy to read in certain images of the transmission to be redirected to a predetermined web page.

[0027] Indication of industrial application

[0028] Sports marketing and communications industry.

Claims

CLAIMS 1. Use of QR codes (1) superimposed on the player's number (2) on professional sports shirts (3) to display relevant information about the player, as well as sponsor information related to the player, team or sporting event.

2. According to claim 1, where the QR code (1) is applied in a specific location of the shirt (3), being the back of the same and superimposed on the player's number (2).

3. According to claim 1, the QR code (1) superimposed on the player's number (2) being printed, sublimated, woven or adhered to the surface of the shirt (3), is designed to be discreetly located without negatively affecting the aesthetics or functionality of the shirt (3).

4. According to claim 1, the QR codes can be updated or modified periodically to reflect changes in the player, sports team or sporting events.

5. According to previous claims, the QR code (1) may include links to websites, social networks, special promotions, raffles and other content related to the player, team or sporting event.

6. A method for personalizing professional sports shirts (3) by using QR codes (1), comprising: - Apply a unique QR code (1 ) on each shirt. - The QR code (1) is superimposed on the corresponding player number (2).

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