Multimedia content display method and apparatus, electronic device, medium and product

Abstract

A multimedia content display method and apparatus, an electronic device, a medium, and a product. The method comprises: receiving a display request for multimedia content (S101); and, according to the display request for the multimedia content, displaying the multimedia content on a display page for the multimedia content, and displaying on the display page a recommended search word and associated information thereof, wherein the associated information is used for representing a reason for displaying the recommended search word (S102).

Description

Multimedia content display method, device, electronic device, medium and product

[0001] This application claims priority to Chinese patent application No. 202311204644.8 filed on September 18, 2023, and the contents of the above-mentioned Chinese patent application disclosure are hereby incorporated by reference in their entirety as a part of this application. Technical Field

[0002] The embodiments of the present disclosure relate to a method, device, electronic device, medium, and product for displaying multimedia content. Background Art

[0003] In the information flow display interface, information content, such as video content, can be displayed. When the user performs a switching operation in the information flow display interface, such as pulling down or sliding up, the displayed information content can be switched.

[0004] A search control for triggering active search may be provided in the information flow display interface. When a user triggers the search control, a search interface may be displayed, which may include a search information input box for entering search information. The user may enter search information in the search information input box to perform an active search for information.

[0005] Summary of the Invention

[0006] Embodiments of the present disclosure provide a method, device, electronic device, medium, and product for displaying multimedia content.

[0007] In a first aspect, an embodiment of the present disclosure provides a multimedia content display method, comprising: receiving a display request for multimedia content; displaying the multimedia content on a display page of the multimedia content according to the display request for the multimedia content, and displaying recommended search terms and associated information of the recommended search terms on the display page, wherein the associated information is used to represent the reason for displaying the recommended search terms.

[0008] In a second aspect, an embodiment of the present disclosure provides a multimedia content display device, comprising: a receiving unit for receiving a display request for multimedia content; a display unit for displaying the multimedia content on a display page of the multimedia content according to the display request for the multimedia content, and displaying recommended search terms and associated information of the recommended search terms on the display page, wherein the associated information is used to represent the reason for displaying the recommended search terms.

[0009] In a third aspect, an embodiment of the present disclosure provides an electronic device, including: a processor and a memory;

[0010] The memory stores computer-executable instructions;

[0011] The processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the multimedia content display method as described in the first aspect and various possible designs of the first aspect.

[0012] In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium, wherein the computer-readable storage medium stores computer-executable instructions. When a processor executes the computer-executable instructions, the multimedia content display method described in the first aspect and various possible designs of the first aspect is implemented.

[0013] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, including a computer program, which, when executed by a processor, implements the multimedia content display method as described in the first aspect and various possible designs of the first aspect. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, a brief introduction will be given below to the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0015] FIG1 is a schematic flow chart of a multimedia content display method provided by an embodiment of the present disclosure;

[0016] FIG2 is a schematic diagram of an application scenario according to an embodiment of the present disclosure;

[0017] FIG3 is another schematic flow chart of a multimedia content display method provided by an embodiment of the present disclosure;

[0018] FIG4 is a schematic diagram of another application scenario according to an embodiment of the present disclosure;

[0019] FIG5 is a schematic diagram of another application scenario according to an embodiment of the present disclosure;

[0020] FIG6 is a schematic structural diagram of a multimedia content display device provided by an embodiment of the present disclosure; and

[0021] FIG7 is a schematic diagram of the hardware structure of an electronic device provided in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0022] To make the objectives, technical solutions, and advantages of the embodiments of the present disclosure more clear, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings. Obviously, the described embodiments are only part of the embodiments of the present disclosure, not all of the embodiments. All other embodiments obtained by ordinary technicians in this field based on the embodiments of the present disclosure without making any creative efforts shall fall within the scope of protection of the present disclosure.

[0023] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0024] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message. For example, the user's personal information may be the user's comments on multimedia content.

[0025] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0026] It is understood that the above notification and user authorization process is merely illustrative and does not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure. A client for displaying media content may be installed in the user terminal device. When the client is running, it can display one or more multimedia contents in the media information stream.

[0027] Users can use an application client or a web client running on a terminal device to browse multimedia content. The multimedia content here may include one or more of the following: text, pictures, audio, and video.

[0028] When browsing the above multimedia content, users have a need to view more related information content.

[0029] In some implementations, some multimedia content can be associated with recommended search terms. When the client displays these multimedia contents, the above-mentioned recommended search terms can be displayed. When the user wants to browse information related to these multimedia contents, he can directly click on the above-mentioned recommended search terms to initiate a search, that is, the user initiates a search by performing trigger operations such as clicking or touching the recommended search terms recommended to him. This can be called a passive search. Therefore, in a passive search, when browsing multimedia content, the user no longer needs to perform a trigger operation on the search function control in the display interface of the multimedia content, thereby opening the search interface, and then entering the search term in the opened search interface to search. This can improve the user's search efficiency to a certain extent.

[0030] However, although the recommended search terms are displayed in the display interface of the multimedia content, the recommended search terms are only displayed in the above display interface, which is not conducive to the user's understanding of the recommended search terms and affects the efficiency of the user in obtaining information.

[0031] The embodiments of the present disclosure provide a method, apparatus, electronic device, medium, and product for displaying multimedia content. The method includes receiving a request to display multimedia content; displaying the multimedia content on a display page of the multimedia content based on the request to display the multimedia content; and displaying a recommended search term and associated information of the recommended search term on the display page, wherein the associated information is used to represent the reason for displaying the recommended search term. Because the associated information represents the reason for displaying the recommended search term, it can serve as an explanation for the search keyword. A user can simultaneously browse the recommended search term and the associated information in a search box. The associated information can help the user understand the reason for displaying the recommended search term, thereby improving the efficiency of the user in obtaining information.

[0032] 1 , which shows a flow chart of a multimedia content display method according to an embodiment of the present disclosure.

[0033] As shown in FIG1 , the method includes the following steps:

[0034] S101: Receive a request for displaying multimedia content.

[0035] The execution subject of this embodiment may be a client running in a terminal device, or a server providing services to the client.

[0036] The execution entity may receive a display request for the multimedia content, and the display request may be initiated by a user or by a server.

[0037] Illustratively, the user may perform a trigger operation according to the identification or cover information of the displayed multimedia content, thereby initiating a request to display the multimedia content.

[0038] In some application scenarios, the multimedia content may be any multimedia content in an information stream.

[0039] S102: Displaying the multimedia content on a display page of the multimedia content according to a display request of the multimedia content, and displaying recommended search terms and associated information of the recommended search terms on the display page, wherein the associated information is used to represent the reason for displaying the recommended search terms.

[0040] After receiving the display request, the multimedia content may be displayed in the multimedia content display page.

[0041] In some application scenarios, at least one keyword may be extracted from the themes of multiple multimedia contents and / or the publisher's description of the multimedia contents, and these keywords may be used as recommended search terms.

[0042] In these application scenarios, for example, one or more multimedia contents may be selected from multiple multimedia contents, wherein the number of comments exceeds a preset comment number threshold, the click-through rate exceeds a preset click-through rate threshold, the number of likes exceeds a preset like number threshold, and / or the number of views exceeds a preset number of views threshold. The multimedia content herein may be multimedia content other than the multimedia content displayed in response to the display request.

[0043] Then, the content theme and / or publisher description information of the multimedia content is obtained. At least one keyword is extracted from the content theme and / or publisher description information as a recommended search term. Specifically, the steps for extracting keywords from text in related technologies can be used to extract at least one keyword from the content theme and / or publisher description information as a recommended search term.

[0044] In some embodiments, target comments with a number of replies exceeding a preset reply threshold and / or a number of likes exceeding a preset like threshold can be extracted from comments corresponding to multiple multimedia contents. Keyword extraction is then performed on the target comments to extract at least one keyword from the comment content. The at least one keyword from the comment content can be used as a recommended search term. The aforementioned associated content can be the comment from which the keyword originated.

[0045] In addition, in the above embodiment, words with preset associations with the above keywords may also be used as recommended search words. Schematically, the above preset associations may be, for example, the same meaning, the same category, the same type, etc.

[0046] In some embodiments, if the number of reviews for content including target keyword A exceeds a preset review threshold, or if the number of reviews for content including target keyword A exceeds the number of reviews including other keywords, a recommended search term is determined based on the target keyword and displayed. In these embodiments, the target keyword A can be a recommended search term, or a term associated with the target keyword can be a recommended search term. Such an association can be, for example, of the same type or category.

[0047] The associated information may be any information describing why the recommended search term appears on the display page of the multimedia content. The associated information may include any information such as text, images, and characters that indicates the reason why the recommended search term appears on the display page.

[0048] In some embodiments, the reason for displaying the recommended search term represented by the association information includes one of the following:

[0049] Related content mentions of recommended search terms in multimedia content;

[0050] The recommended search terms have a preset association relationship with the multimedia content.

[0051] In some application scenarios, the reason is that the recommended search term is mentioned in the associated content of the multimedia content. Illustratively, the associated content may include the recommended search term, or the recommended search term may be extracted from the associated content. The associated information may be any information indicating that the recommended search term is derived from the associated content.

[0052] In some embodiments, the associated content includes one of the following: commentary content of multimedia content, theme of multimedia content, description content of multimedia content, picture of multimedia content, and audio of multimedia content.

[0053] In one example, the associated content is a comment on the multimedia content. The associated information may include, for example, "from the comment section," "mentioned in the comment," "mentioned in the comment section," and so on.

[0054] In some application scenarios, the aforementioned associated content may be a theme of multimedia content, and the aforementioned associated information may include, for example: “a theme from multimedia”.

[0055] In some application scenarios, the recommended search term has a preset association with the multimedia content. For example, if multimedia content A is about plant B1, the recommended search term may be plant B2. Plants B1 and B2 have a preset association, such as belonging to the same plant type. The association information may be any information indicating the association.

[0056] In some application scenarios, the associated content is a multimedia screen. The multimedia screen can be one or more screens in the multimedia content, such as one or more frames in video content; or one or more images in multimedia content that includes text and graphics. In these application scenarios, the semantic content reflected by the multimedia screen can be obtained. The semantic content can be related to the recommended search terms, or the recommended search terms can be extracted from the semantic content. The associated information can include, for example, "mentioned in the multimedia screen" or "from the multimedia screen."

[0057] In some application scenarios, the associated content is multimedia audio. In these application scenarios, the audio content can be determined based on the multimedia audio. The audio content is related to the recommended search term, for example, the audio content includes the recommended search term. The associated information may include, for example, "the multimedia audio mentions" or "from the multimedia audio."

[0058] In these embodiments, recommended search terms are determined by associated content in different dimensions, and associated information of the recommended search terms from the associated content in different dimensions is displayed to the user. Since the recommended search terms are displayed by matching with multimedia content in different dimensions of the multimedia content, the display rate of the recommended search terms can be improved, and the efficiency of users in obtaining associated content in different dimensions that mention the recommended search terms can also be improved.

[0059] In some embodiments, the above step S102 includes: when the reason is that the associated content of the multimedia content mentions the recommended search term, displaying the recommended search term and associated information on the multimedia content display page; the associated information indicates that the associated content mentions the recommended search term.

[0060] Refer to Figure 2, which is a schematic diagram of an application scenario according to an embodiment of the present disclosure. As shown in Figure 2, multimedia content 202 is displayed on display page 201. Comments on multimedia content 202 mention the recommended search term "fire clouds." Therefore, display page 201 may display the recommended search term "fire clouds" and associated information 203 indicating that the associated content mentions the recommended search term "fire clouds," such as "from the comments section."

[0061] The comments in the comment area include related content associated with the recommended search term, such as comments mentioning the recommended search term. When displaying multimedia content, the recommended search term "fire clouds" and related information 203 "mentioned in the comment area" or "from the comment area" indicating the related content can be displayed.

[0062] In this embodiment, a request to display multimedia content is received; based on the multimedia content display request, the multimedia content is displayed on the multimedia content display page, and recommended search terms and associated information about the recommended search terms are displayed on the display page, where the associated information indicates the reason for displaying the recommended search terms. Because the associated information indicates the reason for displaying the recommended search terms, it can, to a certain extent, explain why the recommended search terms are displayed on the multimedia content display page. A user can browse the recommended search terms and associated information on the multimedia content display page, which facilitates the user's understanding of the recommended search terms and improves information acquisition efficiency.

[0063] Referring to FIG3 , another schematic flow chart of the multimedia content display method provided by an embodiment of the present disclosure is shown. As shown in FIG3 , the method includes the following steps:

[0064] S301: Receive a request for displaying multimedia content.

[0065] S302: Displaying the multimedia content on a display page of the multimedia content according to a display request of the multimedia content, and displaying recommended search terms and associated information of the recommended search terms on the display page, wherein the associated information is used to represent the reason for displaying the recommended search terms.

[0066] The specific implementation of steps S301 to S302 is the same as or similar to the specific implementation of steps S101 to S102 shown in FIG1 , and will not be repeated here.

[0067] S303: The associated information includes first associated information, where the first associated information is associated with associated content that mentions the recommended search term. In response to receiving a triggering operation on the first associated information, details of the associated content are displayed.

[0068] In this embodiment, the execution subject may be a client running in a terminal device, or a server providing services to the client.

[0069] When multimedia content is displayed on a display page of a user client, because the associated content of the multimedia content is related to the recommended search term (e.g., mentions the recommended search term), the recommended search term and first associated information are displayed. The first associated information can be associated with the associated content, for example, with a URL corresponding to the associated content.

[0070] The first associated information is displayed on the display page, and is triggered to display the details of the associated content. The first associated information indicates the reason for displaying the recommended search term. The first associated information may include text, images, and / or symbols.

[0071] The user may perform a trigger operation on the first associated information. After receiving the user's trigger operation on the first associated information, the associated content details may be displayed.

[0072] In some embodiments, the above-mentioned related content may be the subject of the information content or the description of the information content by the publisher, and displaying the related content details may include: displaying the information content details including the subject or the publisher description.

[0073] Schematically, the multimedia content is video content. The first associated information may be, for example, "from a video theme." When a user clicks on the first associated information, a video content interface including the video theme may be displayed.

[0074] Schematically, the multimedia content is video content. The first associated information may be, for example, "from description." When a user clicks on the first associated information, a description of the video content by the publisher may be displayed.

[0075] In some application scenarios, the associated content is a user comment. The first associated information may refer to information indicating that the recommended search term comes from a user comment, so as to explain the recommended search term, such as "mentioned in the comment."

[0076] Referring to Figure 4 , which shows another application scenario according to an embodiment of the present disclosure, as shown in Figure 4 , a display page 401 displays multimedia content, and the display page 401 displays the recommended search term “fire clouds” and the first associated information “comment mentions”.

[0077] In this application scenario, the user who posted the comment may be a different user from the publisher of the multimedia content. In this disclosure, the comment data can be processed separately. For example, recommended search terms can be extracted from the comment data and associated with the comment from which the recommended search terms originated.

[0078] In some application scenarios, comments with a number of likes exceeding a threshold, a number of replies exceeding a threshold, or a volume of information exceeding a preset threshold can be selected as target comments for extracting recommended search terms. Recommended search terms can then be extracted from these target comments using the same method for extracting keywords from text. This allows for mining comments that are highly viewed by users or contain a large amount of information.

[0079] When the user performs a trigger operation on the first associated information, the associated content details may be displayed, for example, the target comment details in the comment area may be displayed.

[0080] In some application scenarios, when a user triggers the first associated information, the comment area containing the target comment can be displayed in a floating window or pop-up window, and the target comment can be displayed in the comment area. Alternatively, the target comment can be displayed on the same display page as the multimedia content. For example, the display page can be divided into an information content display area and a comment display area. The multimedia content is displayed in the information content display area, and at least one comment, including the target comment, is displayed in the comment display area.

[0081] The target comments may be comments on the currently displayed multimedia content or comments on other multimedia content.

[0082] Compared with FIG1 , this embodiment describes displaying the details of the associated content by triggering the first associated information, thereby displaying the associated content mentioning the recommended search term through the first associated information, which is beneficial to the efficiency of users in obtaining the associated content.

[0083] In some embodiments, the association information includes second association information; and the multimedia content display method includes:

[0084] In response to receiving a trigger operation performed on the recommended search term or the second associated information, the search result details corresponding to the recommended search term are displayed.

[0085] The second associated information is displayed on the display page, triggering the display of search result details. The second associated information indicates the reason for displaying the recommended search term. The second associated information may include text, images, and / or symbols.

[0086] In these embodiments, the recommended search term and the second associated information may be associated with the search results page. When a user performs a triggering operation on the second associated information, the search results details may be displayed. When a user performs a triggering operation on the recommended search term, the search results details may be displayed.

[0087] The search result corresponding to the recommended search term is typically multimedia content matching the recommended search term. Displaying the search result details may include displaying the details of the multimedia content matching the recommended search term. If the search result is a video, the video content may be played after the triggering operation is performed on the second associated information.

[0088] In these embodiments, by triggering the recommended search term or triggering the second associated information displayed near the recommended search term, the search result details can be displayed, which can facilitate users to quickly browse the search result details.

[0089] In some embodiments of the multimedia content display method shown in FIG1 , step S102 includes:

[0090] The recommended search terms and related information are displayed in the recommended search box on the display page.

[0091] The recommended search box can be a passive search box. Guidance information, such as the "Related Searches" guidance information displayed in recommended search box 204 in FIG2 , can be provided in the recommended search box. Furthermore, the recommended search box also includes the recommended search term "fire clouds" and associated information indicating the reason for displaying the recommended search term.

[0092] The recommended search box may display the first associated information or the second associated information. The first associated information and the second associated information represent the reason for displaying the recommended search term.

[0093] The first associated information may be associated with the associated content that mentions the recommended search term. The user may trigger the first associated information to display the associated content details.

[0094] The second associated information may be associated with the search result of the recommended search term. When the user performs a trigger operation on the second associated information, the search result details may be displayed.

[0095] The first associated information can be displayed in an area of ​​the recommended search box away from the recommended search term. For example, in Figure 4, the first associated information "Comment Mentions" is displayed on the right edge of the recommended search box 402, away from the recommended search term "Fire Clouds." The content displayed after the recommended search term is triggered may be different from the content displayed when the first associated information is triggered. Therefore, displaying the first associated information away from the recommended search term can prevent the display of inconsistent content due to accidental touches.

[0096] In some embodiments, a display area of ​​a preset length can be set for the first associated information in the recommended search box. When the actual length of the first associated information exceeds the preset length, the first associated information can be truncated before display. Truncating the first associated information can include discarding a portion of the following content so that the remaining content meets the preset length; it can also include discarding a portion of the preceding content so that the remaining content meets the preset length. Alternatively, a portion of the content can be truncated from the middle according to the preset length to serve as the first associated information.

[0097] The second related information is displayed near the recommended search term.

[0098] Referring to Figure 5, another application scenario according to an embodiment of the present disclosure is shown. As shown in Figure 5, multimedia content is displayed on page 501. A recommended search box 502 may be displayed on page 501. The recommended search term is related to comments on the multimedia content. Recommended search box 502 may display the recommended search term "fire clouds" and a second associated information item, "mentioned in the comment section." The second associated information item is provided near the recommended search term, for example, adjacent to the right side of the recommended search term "fire clouds."

[0099] In these embodiments, displaying the second associated information near the recommended search term can prompt the user with information about the associated content of the recommended search term, thereby assisting the user in understanding the recommended search term.

[0100] In some embodiments, the multimedia content display method further includes:

[0101] In response to receiving a trigger operation performed on the recommended search term or the second associated information, a search result page corresponding to the recommended search term is displayed.

[0102] In these embodiments, the recommended search term and the second associated information may be associated with the search result details page. When a user performs a triggering operation on the second associated information, the search result details may be displayed. When a user performs a triggering operation on the recommended search term, the search result details may be displayed.

[0103] In these embodiments, by triggering the recommended search term or triggering the second associated information displayed near the recommended search term, the search result details can be displayed, which can facilitate users to quickly browse the search result details.

[0104] In some embodiments, the second association information is displayed in a graphical form.

[0105] In these embodiments, the second association information displayed in the graphical form may be a label, which indicates the reason for displaying the recommended search term.

[0106] The second associated information displayed in the graphical form may be displayed in its entirety to fully demonstrate to the user the reason for displaying the recommended search term.

[0107] Corresponding to the multimedia content display method of the embodiment shown in FIG1 above, FIG6 is a structural block diagram of the multimedia content display device provided by the embodiment of the present disclosure. For the sake of convenience, only the parts related to the embodiment of the present disclosure are shown. Referring to FIG6, the device 60 includes: a receiving unit 601 and a display unit 602, wherein,

[0108] The receiving unit 601 is configured to receive a request for displaying multimedia content;

[0109] The display unit 602 is used to display the multimedia content on a display page of the multimedia content according to a display request of the multimedia content, and to display the recommended search terms and associated information of the recommended search terms on the display page, wherein the associated information is used to represent the reason for displaying the recommended search terms.

[0110] In some embodiments, the reason for displaying the recommended search term represented by the association information includes one of the following:

[0111] Related content mentions of recommended search terms in multimedia content;

[0112] The recommended search terms have a preset association relationship with the multimedia content.

[0113] In some embodiments, the display unit 602 is further configured to:

[0114] When the reason is that the associated content of the multimedia content mentions the recommended search term, the recommended search term and associated information are displayed on the multimedia content display page; the associated information indicates that the associated content mentions the recommended search term.

[0115] In some embodiments, the associated information includes first associated information, and the first associated information is associated with associated content mentioning the recommended search term; the display unit 602 is further configured to:

[0116] In response to receiving a triggering operation on the first associated information, details of the associated content are displayed.

[0117] In some embodiments, the association information includes second association information; the display unit 602 is further configured to:

[0118] In response to receiving a trigger operation performed on the recommended search term or the second associated information, the search result details corresponding to the recommended search term are displayed.

[0119] In some embodiments, the display unit 602 is further configured to:

[0120] The recommended search terms and related information are displayed in the recommended search box on the display page.

[0121] In some embodiments, the second association information is displayed in a graphical form.

[0122] In some embodiments, the associated content includes one of the following:

[0123] Commentary content of multimedia content, theme of multimedia content, description content of multimedia content, pictures of multimedia content, and audio of multimedia content.

[0124] In order to implement the above embodiment, the present disclosure further provides an electronic device.

[0125] Referring to FIG7 , a schematic diagram of the structure of an electronic device 700 suitable for implementing an embodiment of the present disclosure is shown. The electronic device 700 may be a terminal device or a server. The terminal device may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (Portable Android Devices, PADs), portable multimedia players (PMPs), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device shown in FIG7 is merely an example and should not limit the functionality and scope of use of the embodiments of the present disclosure.

[0126] As shown in FIG7 , the electronic device 700 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 701, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 702 or a program loaded from a storage device 708 into a random access memory (RAM) 703. Various programs and data required for the operation of the electronic device 700 are also stored in the RAM 703. The processing device 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input / output (I / O) interface 705 is also connected to the bus 704.

[0127] Typically, the following devices may be connected to the I / O interface 705: an input device 706 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 707 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 708 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 709. The communication device 709 may allow the electronic device 700 to communicate with other devices wirelessly or by wire to exchange data. Although FIG. 7 shows an electronic device 700 having various devices, it should be understood that it is not required to implement or have all of the devices shown. More or fewer devices may be implemented or have alternatively.

[0128] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network via the communication device 709, or installed from the storage device 708, or installed from the ROM 702. When the computer program is executed by the processing device 701, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0129] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two. A computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or component, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, device, or component. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium may be transmitted using any suitable medium, including but not limited to wires, optical cables, RF (radio frequency), etc., or any suitable combination thereof.

[0130] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0131] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device executes the method shown in the above embodiment.

[0132] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet Service Provider).

[0133] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0134] The units involved in the embodiments described in this disclosure may be implemented in software or hardware. In some cases, the name of a unit does not limit the unit itself. For example, a receiving unit may also be described as a "unit that receives a request to display multimedia content."

[0135] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0136] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in conjunction with an instruction execution system, device or equipment. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium can include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0137] In a first aspect, according to one or more embodiments of the present disclosure, a method for displaying multimedia content is provided, comprising:

[0138] receiving a request for displaying multimedia content;

[0139] According to the multimedia content display request, the multimedia content is displayed on the multimedia content display page, and the recommended search words and associated information of the recommended search words are displayed on the display page, wherein the associated information is used to represent the reason for displaying the recommended search words.

[0140] According to one or more embodiments of the present disclosure, the reason for displaying the recommended search term represented by the association information includes one of the following:

[0141] Related content mentions of recommended search terms in multimedia content;

[0142] The recommended search terms have a preset association relationship with the multimedia content.

[0143] According to one or more embodiments of the present disclosure, based on a multimedia content display request, multimedia content is displayed on a multimedia content display page, and recommended search terms and associated information of the recommended search terms are displayed on the display page, including:

[0144] When the reason is that the associated content of the multimedia content mentions the recommended search term, the recommended search term and associated information are displayed on the multimedia content display page; the associated information indicates that the associated content mentions the recommended search term.

[0145] According to one or more embodiments of the present disclosure, the associated information includes first associated information, where the first associated information is associated with associated content mentioning the recommended search term; and the method further includes:

[0146] In response to receiving a triggering operation on the first associated information, details of the associated content are displayed.

[0147] According to one or more embodiments of the present disclosure, the method further includes:

[0148] In response to receiving a trigger operation performed on the recommended search term or the second associated information, the search result details corresponding to the recommended search term are displayed.

[0149] According to one or more embodiments of the present disclosure, displaying recommended search terms and associated information of the recommended search terms on a display page includes:

[0150] The recommended search terms and related information are displayed in the recommended search box on the display page.

[0151] According to one or more embodiments of the present disclosure, the second association information is displayed in a graphical form.

[0152] According to one or more embodiments of the present disclosure, the associated content includes one of the following:

[0153] Commentary content of multimedia content, theme of multimedia content, description content of multimedia content, pictures of multimedia content, and audio of multimedia content.

[0154] In a second aspect, according to one or more embodiments of the present disclosure, there is provided a multimedia content display device, comprising:

[0155] a receiving unit, configured to receive a display request for multimedia content;

[0156] The display unit is used to display the multimedia content on a display page of the multimedia content according to a display request of the multimedia content, and to display the recommended search words and associated information of the recommended search words on the display page, wherein the associated information is used to represent the reason for displaying the recommended search words.

[0157] According to one or more embodiments of the present disclosure, the reason for displaying the recommended search term represented by the association information includes one of the following:

[0158] Related content mentions of recommended search terms in multimedia content;

[0159] The recommended search terms have a preset association relationship with the multimedia content.

[0160] According to one or more embodiments of the present disclosure, the display unit is further configured to:

[0161] When the reason is that the associated content of the multimedia content mentions the recommended search term, the recommended search term and associated information are displayed on the multimedia content display page; the associated information indicates that the associated content mentions the recommended search term.

[0162] According to one or more embodiments of the present disclosure, the associated information includes first associated information, where the first associated information is associated with associated content mentioning the recommended search term; and the display unit is further configured to:

[0163] In response to receiving a triggering operation on the first associated information, details of the associated content are displayed.

[0164] According to one or more embodiments of the present disclosure, the association information includes second association information; and the display unit is further configured to:

[0165] In response to receiving a trigger operation performed on the recommended search term or the second associated information, the search result details corresponding to the recommended search term are displayed.

[0166] According to one or more embodiments of the present disclosure, the display unit is further configured to:

[0167] The recommended search terms and related information are displayed in the recommended search box on the display page.

[0168] According to one or more embodiments of the present disclosure, the second association information is displayed in a graphical form.

[0169] According to one or more embodiments of the present disclosure, the associated content includes one of the following:

[0170] Commentary content of multimedia content, theme of multimedia content, description content of multimedia content, picture of multimedia content, audio of multimedia content. In a third aspect, according to one or more embodiments of the present disclosure, there is provided an electronic device, comprising: at least one processor and a memory;

[0171] Memory stores computer-executable instructions;

[0172] At least one processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the multimedia content display method of the first aspect and various possible designs of the first aspect.

[0173] In a fourth aspect, according to one or more embodiments of the present disclosure, a computer-readable storage medium is provided, in which computer-executable instructions are stored. When a processor executes the computer-executable instructions, the multimedia content display method as described in the first aspect and various possible designs of the first aspect is implemented.

[0174] In a fifth aspect, according to one or more embodiments of the present disclosure, a computer program product is provided, including a computer program, which, when executed by a processor, implements the multimedia content display method of the first aspect and various possible designs of the first aspect.

[0175] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, but also includes other technical solutions formed by any combination of the above-mentioned technical features or their equivalents without departing from the above-mentioned disclosed concepts. For example, a technical solution formed by replacing the above-mentioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0176] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0177] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims

1. A multimedia content display method, comprising: receiving a display request for multimedia content; According to the display request of the multimedia content, the multimedia content is displayed on the display page of the multimedia content, and the recommended search words and the associated information of the recommended search words are displayed on the display page, wherein the associated information is used to represent the reason for displaying the recommended search words.

2. The method according to claim 1, wherein: The reason for displaying the recommended search term represented by the association information includes one of the following: The associated content of the multimedia content mentions the recommended search term; The recommended search term has a preset association relationship with the multimedia content.

3. The method according to claim 1 or 2, wherein: The step of displaying the multimedia content on a display page of the multimedia content according to the display request of the multimedia content, and presenting the recommended search terms and the associated information of the recommended search terms on the display page, includes: In the case where the reason is that the recommended search term is mentioned in the associated content of the multimedia content, the recommended search term and the associated information are displayed in the multimedia content display page; the associated information indicates that the associated content mentions the recommended search term.

4. The method according to claim 3, wherein: The associated information includes first associated information, and the first associated information is associated with associated content that mentions the recommended search term; the method further includes: In response to receiving a triggering operation on the first associated information, details of the associated content are displayed.

5. The method according to any one of claims 1 to 4, wherein: The association information includes second association information; and the method further includes: In response to receiving a trigger operation performed on the recommended search term or the second associated information, the search result details corresponding to the recommended search term are displayed.

6. The method according to any one of claims 1 to 5, wherein: The displaying of the recommended search terms and the associated information of the recommended search terms on the display page includes: The recommended search terms and the associated information are displayed in a recommended search box on the display page.

7. The method according to claim 5, wherein: The second association information is displayed in a graphical form.

8. The method according to any one of claims 2 to 4, wherein: The associated content includes one of the following: Commentary content of multimedia content, theme of multimedia content, description content of multimedia content, pictures of multimedia content, and audio of multimedia content.

9. A multimedia content display device, comprising: A receiving unit, configured to receive a display request for multimedia content; The display unit is used to display the multimedia content on the display page of the multimedia content according to the display request of the multimedia content, and to display the recommended search terms and the associated information of the recommended search terms on the display page, wherein the associated information is used to represent the reason for displaying the recommended search terms.

10. An electronic device comprising: Processor and memory; The memory stores computer-executable instructions; The processor executes the computer-executable instructions stored in the memory, so that the processor executes the multimedia content display method according to any one of claims 1 to 8.

11. A computer-readable storage medium, wherein: The computer-readable storage medium stores computer-executable instructions, and when the processor executes the computer-executable instructions, the multimedia content display method according to any one of claims 1 to 8 is implemented.

12. A computer program product comprising a computer program, wherein: When the computer program is executed by a processor, the method for displaying multimedia contents according to any one of claims 1 to 8 is implemented.

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