Method for providing purchase benefit information of item, and electronic device which performs same

Abstract

Disclosed are a method for providing purchase benefit information of an item, and an electronic device which performs same. The method comprises the steps of: obtaining, from a user terminal, a request for a detailed page of an item; checking a first benefit related to a reserve satisfying a predetermined condition among at least one benefit to be provided when purchasing the item; and providing, to the user terminal, the detailed page of the item in which information about the first benefit among information about the at least one benefit is highlighted and displayed.

Description

Method for providing purchase benefit information of an item and electronic device for performing the same

[0001] The present disclosure relates to a technology for providing purchase benefit information of an item.

[0002] As online e-commerce via applications becomes more prevalent, services have become more sophisticated. Furthermore, as the variety of product-related information provided through online e-commerce has expanded, the need for more effective methods to deliver information to users purchasing items has grown.

[0003] Therefore, there is a need for effective methods to more effectively and intuitively convey information about the benefits users will receive when purchasing a specific item. These effective methods will allow users to more accurately understand the benefits of their purchase. Furthermore, sellers can more effectively encourage users to purchase items. Various attempts are currently underway to effectively provide the aforementioned benefit information.

[0004] The disclosed embodiments disclose a method for providing purchase benefit information for an item and an electronic device for performing the same. According to one embodiment of the present disclosure, a technical problem is to provide item details highlighting the item and the special benefits that will be provided upon purchase of the item, along with information about the item, thereby helping a user easily and intuitively check the special benefits associated with the item and decide whether to purchase the item.

[0005] The technical tasks to be achieved by this embodiment are not limited to the technical tasks described above, and other technical tasks can be inferred from the following embodiments.

[0006]

[0007] A method for providing purchase benefit information of an item performed by an electronic device according to one embodiment may include: obtaining a request for a detailed page of the item from a user terminal; confirming a first benefit related to accumulated points satisfying a predetermined condition among at least one benefit to be provided upon purchase of the item; and providing a detailed page of the item to the user terminal, in which information regarding the first benefit is highlighted and displayed among information regarding the at least one benefit.

[0008] The above detailed page includes an area that displays information about at least one benefit, and within the area, information about the first benefit may be placed at the top.

[0009] The above detailed page may include information regarding the first benefit and text information for emphasizing the first benefit.

[0010] The step of confirming the first benefit may include a step of confirming the first benefit in which the ratio of the accumulated points to be provided upon purchase of the item to the base price of the item is greater than or equal to a predetermined range.

[0011] The step of confirming the first benefit may include a step of confirming that the first benefit is one in which the accumulated points to be provided upon purchasing the item are greater than a predefined range.

[0012] The step of verifying the first benefit may include a step of verifying the first benefit provided to at least one type of preset item based on a matching with a database.

[0013] The information regarding the first benefit may include the amount of the item to which the accrual for the first benefit is applied.

[0014] The above detailed page may include information about a changed second benefit, in which the display of the second benefit, excluding the first benefit, among the information about the at least one benefit, is different from the display of the first benefit.

[0015] The information regarding the above-mentioned changed second benefit may have a text thickness included in the information regarding the second benefit that is thinner than the text thickness included in the information regarding the first benefit.

[0016] The information regarding the above-mentioned changed second benefit may have a color of text included in the information regarding the second benefit that is darker than the color of text included in the display regarding the first benefit.

[0017] According to one embodiment, the method further includes a step of providing detailed conditions related to the first benefit to the user terminal based on an input through the user terminal, wherein the detailed conditions may include at least one of an application condition of the first benefit, a restriction condition regarding a time when the first benefit is to be provided, and a restriction condition regarding an amount to be refunded when a purchase of the item is cancelled.

[0018] The application conditions of the above first benefit may include an application condition that the accumulated points related to the above first benefit can be used after the purchase cancellation period of the above item has passed.

[0019] The restriction on the time when the first benefit is provided may include a restriction that the time when the first benefit is provided is after the cancellation period for the purchase of the item has passed.

[0020] The restriction on the amount to be refunded upon cancellation of purchase of the above item may include a restriction that if the accumulated points related to the first benefit have already been used, the amount excluding the accumulated points will be refunded.

[0021] An electronic device for performing a method for providing purchase benefit information of an item according to one embodiment includes: a communication circuit for communicating with a user terminal; one or more processors; and one or more memories for storing one or more instructions, wherein the one or more processors, by executing the one or more instructions, obtain a request for a detailed page of the item from the user terminal, identify a first benefit related to accumulated points satisfying a predetermined condition among at least one benefit to be provided upon purchase of the item, and provide the detailed page of the item to the user terminal, in which information about the first benefit is highlighted and displayed among information about the at least one benefit.

[0022] Specific details of other embodiments are included in the detailed description and drawings.

[0023]

[0024] According to the present disclosure, information about benefits offered to users upon item purchase can be more efficiently provided through SDP. For example, when multiple benefits related to point accumulation are offered upon item purchase, an SDP that emphasizes special benefits that meet certain conditions compared to the general benefits can be provided, allowing users to more clearly recognize the benefits of item purchases. This can further improve user convenience and increase service satisfaction.

[0025] The effects of the invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

[0026]

[0027] Figure 1 is a conceptual diagram illustrating a system that provides purchase benefit information for an item according to one embodiment.

[0028] FIG. 2 is a schematic block diagram illustrating a configuration of an electronic device that provides purchase benefit information of an item according to one embodiment.

[0029] FIGS. 3A to 3C are drawings for explaining the provision of purchase benefit information of an item provided to a user terminal according to one embodiment.

[0030] FIGS. 4A to 4C are drawings for explaining the provision of detailed conditions related to the provision of item purchase benefits according to one embodiment.

[0031] FIG. 5 is a flowchart illustrating a method for providing purchase benefit information of an item according to one embodiment.

[0032]

[0033] The terms used in the embodiments have been selected from widely used and common terms, taking into account the functions of the present disclosure. However, these terms may vary depending on the intentions of those skilled in the art, precedents, the emergence of new technologies, etc. Furthermore, in certain cases, terms may be arbitrarily selected by the applicant, in which case their meanings will be described in detail in the relevant description. Therefore, the terms used in this disclosure should not be defined simply as names of terms, but rather based on the meanings of the terms and the overall content of the present disclosure.

[0034] When a part of the specification is said to "include" a component, this does not exclude other components, but rather implies the inclusion of other components, unless otherwise specifically stated. Furthermore, terms such as "part" and "module" used in the specification mean a unit that processes at least one function or operation, which may be implemented in hardware, software, or a combination of hardware and software.

[0035] The expression “at least one of a, b, and c” described throughout the specification may encompass “a alone,” “b alone,” “c alone,” “a and b,” “a and c,” “b and c,” or “all of a, b, and c.”

[0036] The "terminal" mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, laptop, etc. equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that guarantees portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution), smartphones, tablet PCs, etc.

[0037] Below, embodiments of the present disclosure are described in detail with reference to the attached drawings so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be implemented in various different forms and is not limited to the embodiments described herein.

[0038] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

[0039] In describing the embodiments, descriptions of technical details that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to avoid obscuring the gist of the present invention by omitting unnecessary explanations and to convey the gist more clearly.

[0040] For the same reason, some components in the attached drawings are exaggerated, omitted, or schematically depicted. Furthermore, the dimensions of each component do not entirely reflect its actual size. Identical or corresponding components in each drawing are assigned the same reference numbers.

[0041] The advantages and features of the present invention, and the methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. These embodiments are provided only to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Like reference numerals designate like elements throughout the specification.

[0042] At this time, it will be understood that each block of the processing flow diagrams and combinations of the flow diagrams can be performed by computer program instructions. These computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment create a means for performing the functions described in the flow diagram block(s). These computer program instructions can also be stored in a computer-available or computer-readable memory that can direct a computer or other programmable data processing equipment to implement the functions in a specific manner, so that the instructions stored in the computer-available or computer-readable memory can also produce a manufactured item that includes an instruction means for performing the functions described in the flow diagram block(s). Since the computer program instructions may be installed on a computer or other programmable data processing device, a series of operational steps may be performed on the computer or other programmable data processing device to create a computer-executable process, and the instructions that cause the computer or other programmable data processing device to perform the steps for performing the functions described in the flowchart block(s) may also provide steps for performing the functions described in the flowchart block(s).

[0043] Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a specific logical function(s). It should also be noted that in some alternative implementation examples, the functions described in the blocks may occur out of order. For example, two blocks depicted in succession may actually be executed substantially concurrently, or the blocks may sometimes be executed in reverse order, depending on their respective functions.

[0044] FIG. 1 is a diagram illustrating a system (10) according to one embodiment of the present disclosure. The system (10) disclosed in this document may be a system (10) related to an e-commerce service. The e-commerce service may be an online store service that mediates between sellers and buyers online, enabling the buying and selling of items. The system (10) according to one embodiment may include an electronic device (100) and a user terminal (200).

[0045] An electronic device (100) according to an embodiment may be a server for operating an e-commerce service. The electronic device (100) may be a front-end server that provides a GUI environment to a user's terminal (200). The electronic device (100) may be a server that provides web pages or applications that can be visually viewed by the user. The electronic device (100) may operate applications or web pages related to an online store service. The electronic device (100) may manage various programs (software) for operating the online store service. The electronic device (100) may be connected to the user's terminal (200) in communication with the user's terminal and transmit and receive various information. The electronic device (100) may obtain various information related to the application from the terminal and provide the information to other devices.

[0046] According to one embodiment, a user's terminal (200) may be a purchaser's device for purchasing an item. The user can access the application through the user's terminal (200), search for a desired item through the application, and place an order.

[0047]

[0048] FIG. 2 is a diagram illustrating an electronic device (100) according to an embodiment of the present disclosure. The electronic device (100) according to an embodiment may include a processor (110), a memory (120), and a communication circuit (130). At least one of the components included in the electronic device (100) may be omitted, or another component may be added to the electronic device (100). Additionally or alternatively, some of the components may be implemented in an integrated manner, or may be implemented as a single or multiple entities. At least some of the components within the electronic device (100) may be implemented in an integrated manner, or may be implemented as a single or multiple entities. At least some of the components within the electronic device (100) may be connected to each other via a bus, a general purpose input / output (GPIO), a serial peripheral interface (SPI), or a mobile industry processor interface (MIPI), and may exchange data and / or signals.

[0049] According to one embodiment, a processor (110) of an electronic device (100) is a component that can perform calculations or data processing related to control and / or communication of each component of the electronic device (100), and can be operatively connected to the components of the electronic device (100). The processor (110) can load commands or data received from other components of the electronic device (100) into a memory (120), process commands or data stored in the memory (120), and store result data. Unless there are special circumstances, a processor (110) in the present disclosure may mean a set of one or more processors (110).

[0050] According to an embodiment, the memory (120) of the electronic device (100) may store various data used by at least one component (e.g., the processor (110)). The memory (120) may store instructions for the operation of the processor (110) described above. The program may be stored as software in the memory (120) and may include, for example, an operating system, middleware, or an application. Unless otherwise specified, the memory (120) in the present disclosure may mean a set of one or more memories (120).

[0051] According to one embodiment, the communication circuit (130) of the electronic device (100) can establish a wired or wireless communication channel with an external device (e.g., a user's terminal (200)) and transmit and receive various data with the external device. The communication circuit (130) of the electronic device (100) can include at least one port for connecting to the external device via a wired cable in order to communicate with the external device via a wire. The communication circuit (130) of the electronic device (100) can be configured to be connected to a cellular network (e.g., 3G, LTE, 5G, Wibro, or Wimax) by including a cellular communication module. According to one embodiment, the communication circuit (130) of the electronic device (100) can include a short-range communication module to transmit and receive data with the external device using short-range communication (e.g., Wi-Fi, Bluetooth, Bluetooth Low Energy (BLE), UWB), but is not limited thereto.

[0052]

[0053] FIGS. 3A to 3C are drawings for explaining the provision of purchase benefit information of an item provided to a user terminal according to one embodiment.

[0054] Referring to FIG. 3A, an item detail page providing information on conventional item purchase benefits can be identified. In a conventional manner, when a user wishes to purchase an item (305), the item detail page provided can provide each benefit (e.g., a benefit regarding a basic accumulated amount (310); a benefit regarding a coupon to be provided (320); a benefit to be provided according to a payment method (330)) through a region (300) indicating information regarding at least one benefit to be provided upon purchase of the item (305).

[0055] Referring to FIG. 3B, an electronic device (100) providing item purchase benefit information according to an embodiment may obtain a request for a detailed page of an item from a user terminal (200), confirm a first benefit related to accumulated points that satisfy a predetermined condition among at least one benefit to be provided upon purchase of the item, and provide a detailed page of the item to the user terminal (200) in which information about the first benefit is highlighted and displayed among information about the at least one benefit. For example, when the electronic device (100) obtains a request for a detailed page of an item (305) from the user terminal (200), the electronic device (100) may confirm a first benefit (310-1) related to accumulated points that satisfy a predetermined condition among at least one benefit to be provided upon purchase of the item (305). For example, the electronic device (100) can identify a first benefit (310-1) in which the ratio of the accumulated points to be provided upon purchase of the item (305) compared to the base price of the item (305) is greater than or equal to a predetermined range, and provide a detailed page on which information about the same is highlighted and displayed to the user terminal (200). The first benefit (310-1) at this time can be, for example, a first benefit in which the ratio of the accumulated points to be provided upon purchase of the item (305) is greater than or equal to 10% of the base price of the item (305). For example, the electronic device (100) can identify a first benefit (310-1) in which the accumulated points to be provided upon purchase of the item (305) are greater than or equal to a predetermined range, and provide a detailed page on which information about the same is highlighted and displayed to the user terminal (200). The first benefit (310-1) at this time can be, for example, a first benefit in which the accumulated points to be provided upon purchase of the item (305) are greater than or equal to a predetermined range, such as 10,000 won or 20,000 won or more. For example, the electronic device (100) may, based on matching with a database, identify a first benefit provided to at least one type of preset item and provide a detailed page on which information about the first benefit is highlighted and displayed to the user terminal (200).The first benefit at this time may be, for example, a first benefit provided to a specific type of item (e.g., a luxury brand item) that was previously set based on the seller's input of the item (305) through matching with a database.

[0056] According to an embodiment, an electronic device (100) may provide a detailed page of an item (305) in which information regarding a first benefit (310-1) is highlighted and displayed to a user terminal (200). For example, the detailed page may include an area (300) that displays information regarding at least one benefit. Within the area (300), the information regarding the first benefit (310-1) may be positioned at the top of the area (300) that displays information regarding at least one benefit, in relation to the information regarding the benefit (320) regarding a coupon to be provided and the information regarding the benefit (330) to be provided according to a payment method. For example, the detailed page may include information regarding the first benefit (310-1) and text information for emphasizing the first benefit (310-1) (e.g., text information emphasizing that a specific amount is unconditionally accumulated when purchasing an item). At this time, the text information for emphasizing the first benefit (310-1) may include the amount of the item to which the accumulated points for the first benefit (310-1) are applied. For example, if the price of the item is 100,000 won and the accumulated points for the first benefit are 20,000 won, the text information for emphasizing the first benefit (310-1) may include an indication such as 80,000 won, which is the amount of the item to which the accumulated points for the first benefit are applied. In this way, unlike the item detail page provided to the user terminal (200) that wishes to purchase the conventional item (305), the electronic device (100) according to one embodiment may enhance the user's purchasing desire through an area (300) in which an emphasis effect for the first benefit (310-1) that satisfies a specific condition among multiple benefits is applied.

[0057] Referring to FIG. 3C, an electronic device (100) providing item purchase benefit information according to an embodiment may provide a detailed page including information on a changed second benefit, in which the display of the second benefit, excluding the first benefit (310-1), among information on at least one benefit is different from the display of the first benefit. For example, the electronic device (100) may change the information on the second benefit (e.g., the benefit (320) on the coupon to be provided; the benefit (330) to be provided according to the payment method) excluding the first benefit (310-1) in an area (300) indicating information on at least one benefit to be provided when purchasing an item (305), and provide a detailed page including information on the changed second benefit. In one embodiment, the information on the changed second benefit may have a text thickness that is thinner than the text thickness that is included in the information on the first benefit. For example, the electronic device (100) may provide a detailed page including information about a second benefit (320-1) in which the thickness of the text included in the information about the second benefit (320-1) has been changed to be thinner than the thickness of the text included in the information about the first benefit (310-1), as shown in FIG. 3C. In one embodiment, the changed information about the second benefit may have a color of the text included in the information about the second benefit that is darker than the color of the text included in the display about the first benefit. For example, the electronic device (100) may provide a detailed page including information about a second benefit (320-1) in which the color of the text included in the information about the second benefit (320-1) has been changed to be darker than the color of the text included in the information about the first benefit (310-1), as shown in FIG. 3C.In this way, the electronic device (100) can emphasize the first benefit (310-1) related to accumulated points that satisfy certain conditions by changing the display of the first benefit (310-1) itself, and can also change the display of other benefits, such as second benefits that do not correspond to the first benefit (310-1), thereby more visually and intuitively emphasizing the first benefit (310-1). Through this, the electronic device (100) can stimulate consumers' purchasing desires in a different way than before.

[0058]

[0059] FIGS. 4A to 4C are drawings for explaining the provision of detailed conditions related to the provision of item purchase benefits according to one embodiment.

[0060] Referring to FIG. 4A, an item detail page providing detailed conditions related to provision of benefits for purchasing a conventional item can be confirmed. As described in FIG. 3A, in the conventional method, when a user wishes to purchase an item (305), the item detail page provided could provide each benefit (e.g., benefit (310) related to basic accumulated amount; benefit (320) related to coupons to be provided; benefit (330) to be provided according to payment method) through an area (300) indicating information about at least one benefit to be provided when purchasing the item (305). In addition, the conventional method could provide some of the conditions (e.g., condition (410)) related to provision of benefits when purchasing an item (305) based on input from the user.

[0061] Referring to FIG. 4B, an electronic device (100) according to an embodiment may provide detailed conditions related to a first benefit to a user terminal (200) based on an input through the user terminal (200). At this time, the electronic device (100) may provide a detailed page of an item in which information regarding the first benefit is highlighted and displayed, as described above in FIG. 3B, to the user terminal (200), and may provide detailed conditions regarding the first benefit to the user terminal (200) based on an input through the user terminal (200). At this time, the detailed conditions may include at least one of an application condition for the first benefit, a restriction condition regarding the time when the first benefit will be provided, and a restriction condition regarding the amount to be refunded when the purchase of the item (305) is cancelled. For example, the application condition for the first benefit may be provided to the user terminal (200) as a condition (410-1) that the first benefit can be unconditionally provided when the corresponding item (305) is purchased. For example, the application condition of the first benefit may be provided to the user terminal (200), such as the condition (420-1) that the first benefit can be applied simultaneously and in duplicate with other benefits. For example, the application condition of the first benefit may include the condition that the accumulated points related to the first benefit can be used after the purchase cancellation period of the item (305) has passed. For example, the restriction condition regarding the time at which the first benefit is provided may include the restriction condition that the time at which the first benefit is provided is after the purchase cancellation period of the item (305) has passed. In addition, the restriction condition regarding the time at which the first benefit is provided may be provided to the user terminal (200), such as the restriction condition (420-2) that the accumulated benefits are applied after a certain period of time has passed from a specific date.

[0062] For example, the restriction condition regarding the amount to be refunded upon cancellation of purchase of item (305) may include a restriction condition that if the accumulated points related to the first benefit have already been used, the amount excluding the accumulated points will be refunded. Furthermore, the restriction condition regarding the amount to be refunded upon cancellation of purchase of item (305) may be provided to the user terminal (200), such as condition (420-3), that the accumulated points will be recovered upon cancellation of purchase. Furthermore, detailed conditions may be provided to the user terminal (200), such as condition (420-4), that the application of the first benefit is only possible within a specific period of time. However, the method according to the present disclosure is not limited to the specific embodiments described in the drawings.

[0063] Referring to FIG. 4C, an electronic device (100) according to an embodiment may provide detailed conditions related to a first benefit to a user terminal (200) based on an input through the user terminal (200). At this time, the electronic device (100), as described above in FIG. 3C, may change information about a second benefit excluding the first benefit among information about at least one benefit, provide a detailed page including information about the changed second benefit to the user terminal (200), and provide detailed conditions for the first benefit to the user terminal (200) based on an input through the user terminal (200). The electronic device (100) may provide detailed conditions for the first benefit as described above in FIG. 4B, and the detailed conditions may include at least one of an application condition for the first benefit, a restriction condition regarding the time when the first benefit is to be provided, and a restriction condition regarding the amount to be refunded when the purchase of an item (305) is canceled.

[0064] In this way, the electronic device (100) can emphasize the first benefit (310-1) related to the accumulated amount that satisfies certain conditions, provide the user with more detailed information regarding the use of the first benefit (310-1), and effectively inform the user that it will prevent the user from unfairly taking advantage of the provision of benefits that satisfy certain conditions, such as the first benefit (310-1). Although the above has been described with reference to specific embodiments illustrated in the drawings, the method according to the present disclosure is not limited to the specific embodiments mentioned.

[0065]

[0066] FIG. 5 is a flowchart illustrating a method for providing purchase benefit information of an item according to one embodiment.

[0067] Referring to FIG. 5 , in step S510, the electronic device (100) may obtain a request for an item detail page from a user terminal (200). The user may use the user terminal (200) to execute an application related to an e-commerce service and search for a desired product on the application. In this case, the electronic device (100) may provide a keyword search results page (SRP) to the user terminal (200) based on the user's search keyword. The user may select a desired product from among multiple products displayed on the search results page. In this case, the user terminal (200) may transmit a request for a single detail page (SDP) of the selected product to the electronic device (100).

[0068] In step S520, the electronic device (100) can identify a first benefit related to accumulated points that satisfy a predetermined condition among at least one benefit to be provided upon purchase of an item. The first benefit related to accumulated points that satisfy a predetermined condition may be a first benefit in which the ratio of accumulated points to be provided upon purchase of an item to the base price of the item is greater than or equal to a predetermined range, as mentioned in the description regarding FIGS. 3B to 4C above. There may also be a first benefit in which the accumulated points to be provided upon purchase of an item are greater than or equal to a predetermined range. Alternatively, the first benefit may be provided to at least one type of item that is preset based on matching with a database.

[0069] In step S530, the electronic device (100) may provide the user terminal (200) with a detailed page of an item in which information about a first benefit is highlighted and displayed among information about at least one benefit. As mentioned in the description of FIGS. 3B to 4C above, the electronic device (100) may provide the user terminal (200) with a detailed page of an item in which information about the first benefit is highlighted and displayed by placing the information about the first benefit at the top within an area representing information about at least one benefit. In addition, the electronic device (100) may provide the user terminal (200) with a detailed page of an item in which the display about a second benefit, excluding the first benefit, includes information about a changed second benefit that is different from the display about the first benefit. In addition, the electronic device (100) may provide detailed conditions related to the first benefit to the user terminal (200) based on input through the user terminal (200), and the detailed conditions at this time may include at least one of the application conditions of the first benefit, the restriction conditions regarding the time when the first benefit is to be provided, and the restriction conditions regarding the amount to be refunded when the purchase of an item is cancelled.

[0070]

[0071] The electronic device or terminal according to the above-described embodiments may include a processor, a memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a purchaser interface device such as a touch panel, a key, a button, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program commands executable on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code may be stored and executed in a distributed manner. The medium may be readable by a computer, stored in a memory, and executed by a processor.

[0072] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ direct circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms like "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical components. These terms can also encompass a series of software routines, such as those associated with a processor.

[0073] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. A method for providing purchase benefit information of an item performed by an electronic device, A step of obtaining a request for a detailed page of the item from a user terminal; A step of checking the first benefit related to accumulated points that satisfy a predetermined condition among at least one benefit to be provided upon purchase of the above item; and A step of providing a detailed page of the item, in which information about the first benefit is highlighted and displayed among information about at least one benefit, to the user terminal, method.

2. In paragraph 1, The above detailed page is, Including an area that displays information about at least one benefit, Within the above area, information regarding the first benefit is placed at the top. method.

3. In paragraph 1, The above detailed page is, Including information about the first benefit and text information for emphasizing the first benefit, method.

4. In paragraph 1, The step of confirming the above first benefit is: Including a step of checking a first benefit in which the ratio of the accumulated points to be provided upon purchase of the item compared to the base price of the item is above a predetermined range. method.

5. In paragraph 1, The step of confirming the above first benefit is: Including a step of checking a first benefit in which the accumulated points to be provided upon purchase of the above item are greater than a predefined range, method.

6. In paragraph 1, The step of confirming the above first benefit is: A step of identifying a first benefit provided to at least one type of preset item based on a matching with a database, method.

7. In paragraph 3, Information regarding the above first benefit is: Including the amount of the above item to which the accrual for the above first benefit is applied, method.

8. In paragraph 1, The above detailed page is, Among the information about at least one benefit, the indication about the second benefit excluding the first benefit includes information about the changed second benefit that is different from the indication about the first benefit. method.

9. In paragraph 8, Information regarding the above changed second benefit is: The thickness of the text included in the information regarding the second benefit is thinner than the thickness of the text included in the information regarding the first benefit. method.

10. In paragraph 8, Information regarding the above changed second benefit is: The color of the text included in the information regarding the second benefit is darker than the color of the text included in the indication regarding the first benefit. method.

11. In paragraph 1, Further comprising a step of providing detailed conditions related to the first benefit to the user terminal based on the input through the user terminal, The above detailed conditions are: Including at least one of the conditions for application of the first benefit, the restrictions on the time when the first benefit is provided, and the restrictions on the amount to be refunded when the purchase of the item is cancelled. method.

12. In paragraph 11, The conditions for application of the above first benefit are: Including the applicable condition that the accumulated points related to the first benefit can be used after the cancellation period for the purchase of the above item has passed. method.

13. In paragraph 11, The restrictions on the timing of provision of the above first benefit are: Including the limitation that the time when the above first benefit is provided is after the cancellation period for the purchase of the above item has passed. method.

14. In paragraph 11, The restrictions on the amount to be refunded upon cancellation of purchase of the above items are: If the accumulated amount related to the above first benefit has already been used, including the limitation that the amount excluding the accumulated amount will be returned. method.

15. A non-transitory computer-readable recording medium having recorded thereon a program for executing the method of paragraph 1 on a computer.

16. In an electronic device that performs a method of providing information on the purchase benefits of an item, A communication circuit that communicates with a user terminal; one or more processors; and Contains one or more memories that store one or more instructions, The one or more processors, by executing the one or more instructions, Obtain a request for the detailed page of the item from the user terminal, Check the first benefit related to accumulated points that meet certain conditions among at least one benefit provided upon purchase of the above item, Providing the user terminal with a detailed page of the item in which information about the first benefit is highlighted among information about at least one benefit; Electronic devices.

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