Interaction method and apparatus, electronic device, readable storage medium and program product

Abstract

Embodiments of the present disclosure provide an interaction method and apparatus, an electronic device, a readable storage medium and a program product. The interaction method comprises: displaying a multimedia display page, wherein multimedia information displayed by the multimedia display page is first multimedia information corresponding to a target object; in response to an interaction operation for the multimedia display page, displaying an object aggregation page, wherein the object aggregation page comprises object attribute information corresponding to the target object and recommendation information corresponding to the target object, and the recommendation information is used for acquiring object attribute information of a recommended object corresponding to the target object; and in response to a trigger operation for the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, displaying second multimedia information corresponding to the recommended object, wherein the second multimedia information corresponding to the recommended object comprises the object attribute information of the recommended object.

Description

Interaction method and device, electronic device, readable storage medium and program product

[0001] This application claims priority to Chinese Patent Application No. 202311717053.0 filed on December 13, 2023, and the contents of the above-mentioned Chinese patent application disclosure are hereby incorporated by reference in their entirety as a part of this application. Technical Field

[0002] Embodiments of the present disclosure relate to an interaction method and apparatus, an electronic device, a readable storage medium, and a program product. Background Art

[0003] When users watch videos or other media, they may find items of interest, such as an ornament, a piece of clothing, or a car. To find the same product, they must take a screenshot of the media interface where the item appears, then use "image search" to find product information, and then search for the same product on the shopping website, making the interaction cumbersome.

[0004] Summary of the Invention

[0005] Embodiments of the present disclosure provide an interaction method and apparatus, an electronic device, a readable storage medium, and a program product.

[0006] In a first aspect, an embodiment of the present disclosure provides an interaction method, the method comprising:

[0007] Displaying a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object;

[0008] In response to an interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of the recommended object corresponding to the target object;

[0009] In response to a triggering operation on the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, second multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0010] In a second aspect, an embodiment of the present disclosure provides an interactive device, the interactive device comprising:

[0011] a display module configured to display a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; and

[0012] In response to an interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of the recommended object corresponding to the target object; and

[0013] In response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0014] In a third aspect, an embodiment of the present disclosure provides an electronic device comprising a processor and a memory, wherein the memory stores programs or instructions that can be run on the processor, and when the programs or instructions are executed by the processor, the steps of the method of the first aspect are implemented.

[0015] In a fourth aspect, an embodiment of the present disclosure provides a readable storage medium, on which a program or instruction is stored. When the program or instruction is executed by a processor, the steps of the method of the first aspect are implemented.

[0016] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, which is stored in a storage medium and is executed by at least one processor to implement the method of the first aspect.

[0017] In a sixth aspect, an embodiment of the present disclosure provides a chip, which includes a processor and a communication interface, wherein the communication interface is coupled to the processor, and the processor is used to run programs or instructions to implement the steps of the method of the first aspect. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] FIG1 shows a flow chart of an interaction method according to some embodiments of the present disclosure;

[0019] FIG2 shows a schematic diagram of a multimedia presentation page according to some embodiments of the present disclosure;

[0020] FIG3 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure;

[0021] FIG4 shows a schematic diagram of displaying second multimedia information according to some embodiments of the present disclosure;

[0022] FIG5 shows a schematic diagram of a multimedia presentation page according to some embodiments of the present disclosure;

[0023] FIG6 shows a schematic diagram of a multimedia presentation page according to some embodiments of the present disclosure;

[0024] FIG7 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure;

[0025] FIG8 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure;

[0026] FIG9 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure;

[0027] FIG10 shows a schematic diagram of an object information display page according to some embodiments of the present disclosure;

[0028] FIG11 shows a schematic diagram of an object information display page according to some embodiments of the present disclosure;

[0029] FIG12 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure;

[0030] FIG13 shows a schematic diagram of a recommendation information display page according to some embodiments of the present disclosure;

[0031] FIG14 shows a schematic diagram of a recommendation information display page according to some embodiments of the present disclosure;

[0032] FIG15 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure;

[0033] FIG16 shows a schematic diagram of a recommendation information display page according to some embodiments of the present disclosure;

[0034] FIG17A shows a schematic diagram of a recommendation information display page according to some embodiments of the present disclosure;

[0035] FIG17B shows a schematic diagram of a recommendation information display page according to some embodiments of the present disclosure;

[0036] FIG18 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure;

[0037] FIG19 shows a structural block diagram of an interactive device according to some embodiments of the present disclosure;

[0038] FIG20 shows a structural block diagram of an electronic device according to an embodiment of the present disclosure; and

[0039] FIG21 is a schematic diagram of the hardware structure of an electronic device implementing an embodiment of the present disclosure. DETAILED DESCRIPTION

[0040] The following will be combined with the accompanying drawings in the embodiments of the present disclosure to clearly describe the technical solutions in the embodiments of the present disclosure. Obviously, the embodiments described are part of the embodiments of the present disclosure, not all of the embodiments. Based on the embodiments of the present disclosure, all other embodiments obtained by ordinary technicians in this field are within the scope of protection of the present disclosure.

[0041] The terms "first", "second", etc. in the specification and claims of the present disclosure are used to distinguish similar objects, and are not used to describe a specific order or sequence. It should be understood that the terms used in this way are interchangeable where appropriate, so that the embodiments of the present disclosure can be implemented in an order other than those illustrated or described herein, and the objects distinguished by "first", "second", etc. are generally of the same type, and do not limit the number of objects. For example, the first object can be one or more. In addition, "and / or" in the specification and claims represents at least one of the connected objects, and the character " / " generally indicates that the objects associated with each other are in an "or" relationship.

[0042] The interactive method and apparatus, electronic device, readable storage medium, and program product provided by the embodiments of the present disclosure are described in detail below with reference to specific embodiments and their application scenarios in conjunction with the accompanying drawings.

[0043] In some embodiments of the present disclosure, an interaction method is provided. FIG1 shows a flow chart of the interaction method in some embodiments of the present disclosure. As shown in FIG1 , the interaction method includes:

[0044] Step 102 : Display a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object.

[0045] In the disclosed embodiments, a multimedia display page is a page for displaying first multimedia information, such as a video playback page or an image display page. The first multimedia information includes one or more of a first video, a first image, and a first text message. The first multimedia information displayed on the multimedia display page corresponds to a target object. Specifically, the target object may be included in the media content of the first multimedia information.

[0046] Exemplarily, the multimedia display page is a video playback page, wherein the first multimedia information played is a first video, and the target object appears in the first video.

[0047] Exemplarily, the multimedia display page is a picture display page, wherein the first multimedia information displayed is a first picture, and the target object is an object included in the first picture.

[0048] Exemplarily, FIG2 shows a schematic diagram of a multimedia display page of some embodiments of the present disclosure. As shown in FIG2 , the multimedia display page 200 is a video playback interface. A first video 202 is played in the multimedia display page interface 200 , and a target object 2022 appears in the first video 202 .

[0049] Step 104 , in response to the interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of the recommended object corresponding to the target object.

[0050] In the embodiment of the present disclosure, the above-mentioned interactive operation is used to control the electronic device to display a multimedia display page, and the interactive operation can be an interactive input. Exemplarily, the above-mentioned interactive operation includes but is not limited to: the user's touch operation on the program icon of the application through a touch device such as a finger or a stylus, or the user's voice instruction, or the user's specific gesture operation, or other feasible operations, which can be determined according to actual use needs and are not limited in the embodiment of the present disclosure. The specific gesture in the embodiment of the present disclosure can be any one of a single-click gesture, a sliding gesture, a drag gesture, a pressure recognition gesture, a long press gesture, an area change gesture, a double-press gesture, and a double-click gesture; the click operation in the embodiment of the present disclosure can be a single-click operation, a double-click operation, or any number of click operations, etc., and can also be a long press operation or a short press operation. For example, the above-mentioned interactive operation can be: a user's click operation on the interactive control in the multimedia display page.

[0051] After receiving a user's interactive operation on the multimedia display page, the multimedia display page is redirected to the object aggregation page. The object aggregation page is specifically a page that aggregates and displays the object attribute information of multiple objects. The object aggregation page includes the object attribute information of the target object and may also include the object attribute information of other objects, such as candidate objects.

[0052] Exemplarily, the multimedia display page is a video playback page, and the object aggregation page is an aggregation page of product information, in which the product information of the target product and the product information of the candidate products appearing in the video playback page are aggregated and displayed.

[0053] Exemplarily, the multimedia display page is a picture and text display page, the object aggregation page is a shopping page, and the shopping page displays product information of the product appearing in the picture and text display page and product information of candidate products.

[0054] The object aggregation page displays the target object's object attribute information and recommended information. The object attribute information indicates relevant information about the target object. For example, the target object's object attribute information includes the target object's name, type, product model, appearance image, or introduction video. For example, the recommended information is used to obtain the object attribute information of recommended objects. The recommended objects are specifically "similar" objects to the target object.

[0055] Exemplarily, FIG3 shows a schematic diagram of an object aggregation page of some embodiments of the present disclosure. As shown in FIG3 , the object aggregation page 300 includes multiple product cards, among which the first product card 302 located in the first place displays the object attribute information 3022 and recommendation information 3024 corresponding to the target object.

[0056] Since users only need one interactive operation to jump from the multimedia display page to the page displaying the above-mentioned object aggregation, users no longer need to take screenshots, search by image, search the website, etc. to find the same products that appear in media content such as videos, effectively simplifying the interactive operation steps when finding the same products.

[0057] Step 106 , in response to a triggering operation on the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, display the second multimedia information corresponding to the recommended object, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0058] In an embodiment of the present disclosure, the above-mentioned trigger operation is used to trigger the display of the second multimedia information of the recommended object on the aggregate page, and the trigger operation can be a trigger input. Exemplarily, the above-mentioned trigger operation includes but is not limited to: the user's touch operation on the program icon of the application through a touch device such as a finger or a stylus, or the user's voice command operation, or the user's specific gesture operation, or other feasible operations, which can be determined according to actual use needs and are not limited in the embodiment of the present disclosure. The specific gesture in the embodiment of the present disclosure can be any one of a single-click gesture, a sliding gesture, a drag gesture, a pressure recognition gesture, a long press gesture, an area change gesture, a double-press gesture, and a double-click gesture; the click operation in the embodiment of the present disclosure can be a single-click operation, a double-click operation, or any number of click operations, etc., and can also be a long press operation or a short press operation. For example, the above-mentioned trigger operation can be: a user's click operation on the recommended information.

[0059] The second multimedia information specifically refers to multimedia information about the recommended object. For example, the second multimedia information may include a video of the recommended object, an image of the recommended object, or text information about the recommended object. For example, if the recommended object is a product similar to the target object, the second multimedia information may include one or more of a product video, a product image, and product text information.

[0060] Exemplarily, Figure 4 shows a schematic diagram of displaying the second multimedia information in some embodiments of the present disclosure. As shown in Figure 4, when the user clicks on the recommended information 402 in the object aggregation page 400, the display will jump to the second multimedia information 404, and the multimedia content of the second multimedia information 404 is associated with the recommended object.

[0061] Users can trigger the display of the second multimedia information corresponding to the recommended object by performing a trigger operation on the object attribute information corresponding to the target object, or the recommended information corresponding to the target object, and quickly obtain relevant information of "similar products" through the second multimedia information, so that users can realize the interaction from "finding the same product" to "finding similar products" in just one step, thereby optimizing the recommendation efficiency when recommending similar products.

[0062] The disclosed embodiment allows users to directly jump to the object aggregation page by interactively operating the currently displayed multimedia display page. At this time, the object aggregation page includes the object attribute information and recommendation information of the target object that appeared in the first multimedia information previously displayed. Users can trigger the object attribute information of the target object or the recommendation information corresponding to the target object to display the second multimedia information containing the object attribute information of the recommended object with one click, allowing users to search for the same product or similar products in the media information with one click, thereby simplifying the interactive operation steps for searching for the same product as the video.

[0063] In some embodiments of the present disclosure, optionally, when a target condition is met, a jump control corresponding to the target object is further displayed in the multimedia presentation page, and the interactive operation on the multimedia presentation page includes a jump operation on the jump control; wherein the target condition includes any one or a combination of the following:

[0064] The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

[0065] In an embodiment of the present disclosure, when the first multimedia information being displayed in the multimedia display page meets the target condition, a jump control is further displayed in the multimedia display page. The jump control is used to receive the user's interactive operation, specifically to receive the user's jump operation, so as to realize the jump from the multimedia display page to the display object aggregation page.

[0066] The target condition includes that the display progress of the first multimedia information displayed on the multimedia display page reaches a target display progress. For example, the target display progress may be 100% display progress. For example, the target progress may be 90% display progress.

[0067] Taking the first multimedia information as the first video as an example, when the playback progress of the first video reaches 90%, a jump control is further displayed in the multimedia display page, and the jump control guides the user to jump to the object aggregation page with one click, and the object aggregation page provides relevant information of the same product as the video.

[0068] The target condition also includes that the target object is included in the current display content of the first multimedia information displayed on the multimedia display page. For example, taking the first multimedia information as a first video, when the first video plays to a scene where the target object appears, a jump control is displayed on the multimedia display page. The jump control guides the user to a one-click jump to the object aggregation page, which provides relevant information about the same product as the video.

[0069] For example, Figure 5 shows a schematic diagram of a multimedia display page of some embodiments of the present disclosure. As shown in Figure 5, a first video 502 is played in the multimedia display page 500. When the playback progress of the first video 502 reaches 90% of the progress bar, a jump control 504 is displayed in the multimedia display page 500.

[0070] For example, Figure 6 shows a schematic diagram of a multimedia display page of some embodiments of the present disclosure. As shown in Figure 6, a first video 602 is played in the multimedia display page 600. When a target object 6022 appears in the current scene of the first video 602, a jump control 604 is displayed in the multimedia display page 600.

[0071] The embodiment of the present disclosure detects in real time whether the first multimedia information in the multimedia display page meets the target conditions, and displays a jump control when the target conditions are met. The jump control guides the user to jump to the object aggregation page with one click, and the object aggregation page provides relevant information of the same product as the video, thereby simplifying the interactive operation steps for the user to "find the same product".

[0072] In some embodiments of the present disclosure, optionally, the multimedia presentation page also includes a multimedia presentation page tag and an object aggregation page tag, and the interactive operation on the multimedia presentation page includes a switching operation of switching the selected multimedia presentation page tag to the selected object aggregation page tag.

[0073] In an embodiment of the present disclosure, the multimedia display page label and the object aggregation page label may be displayed at the top of the multimedia display page, and be used to indicate labels of corresponding pages, wherein the multimedia display page label has an association relationship with the multimedia display page, and the object aggregation page label has an association relationship with the object aggregation page.

[0074] When the currently displayed page is a multimedia display page, the multimedia display page tag is in a selected state and the object aggregation page tag is in an unselected state. While the multimedia display page is being displayed, if a user switches the selected multimedia display page tag to a selected object aggregation page tag, the currently displayed page is switched from the multimedia display page to the object aggregation page, at which point the multimedia display page tag is updated to an unselected state and the object aggregation page tag is updated to a selected state.

[0075] For example, Figure 7 shows a schematic diagram of the object aggregation page of some embodiments of the present disclosure. As shown in Figure 7, the first multimedia information 702 is displayed in the multimedia display page 700. The multimedia display page 700 also includes a multimedia display page tag 704 and an object aggregation page tag 706. At this time, the multimedia display page tag 704 is in a selected state.

[0076] When the user clicks on the object aggregation page tag 706, Figure 8 shows a schematic diagram of the object aggregation page of some embodiments of the present disclosure. As shown in Figure 8, the object aggregation page 800 is displayed at this time, and the object aggregation page 800 displays the object attribute information 802 and recommendation information 804 corresponding to the target object. The object aggregation page 800 also includes a multimedia display page tag 806 and an object aggregation page tag 808. At this time, the object aggregation page tag 808 is in a selected state.

[0077] The disclosed embodiment displays a page label at the top of the page, guides the user to switch the currently displayed page through the page label, and displays the relevant information of the target object in the first multimedia information displayed in the multimedia display page in the object aggregation page when switching from the multimedia display page to the object aggregation page. The user does not need to manually search for the target object, which simplifies the interactive operation steps for the user to find the same product as the video.

[0078] In some embodiments of the present disclosure, optionally, in response to a triggering operation on object attribute information corresponding to a target object or recommendation information corresponding to a target object, the step of displaying second multimedia information corresponding to a recommended object includes:

[0079] In the case where the trigger operation is a trigger operation for object attribute information corresponding to the target object, in response to the trigger operation, an object information display page is displayed, and the object information display page includes object detail information of the target object;

[0080] Alternatively, in the case where the trigger operation is a trigger operation for recommendation information corresponding to the target object, in response to the trigger operation, a recommendation information display page is displayed, and the recommendation information display page includes the second multimedia information corresponding to the recommended object.

[0081] In an embodiment of the present disclosure, an object aggregation page includes multiple object display cards, each of which displays object attribute information for an object, such as the target object or a recommended object. Taking the first object display card displaying the target object's attribute information as an example, the first object display card includes a first card area and a second card area. The object attribute information corresponding to the target object is displayed in the first card area, and the recommended information corresponding to the target object is displayed in the second card area.

[0082] When receiving a user's triggering operation on the object attribute information in the first card area, the electronic device jumps from the object aggregation page to the object information display page, which is specifically a detail page of the target object.

[0083] For example, taking the target object as the target product, when the user clicks on the object attribute information in the first card area, it jumps to the product details page displaying the target product. The user can obtain detailed product information of the target product on the product details page, including but not limited to the name, model, origin, manufacturer, specifications, detailed function introduction and product price of the target product.

[0084] For example, taking the target object as a target product, the user can also perform a purchase operation on the target product on the object information display page.

[0085] Exemplarily, Figure 9 shows a schematic diagram of an object aggregation page of some embodiments of the present disclosure. As shown in Figure 9, the object aggregation page 900 displays object attribute information 902 and recommendation information 904 corresponding to the target object. When the user clicks on the object attribute information 902, Figure 10 shows a schematic diagram of an object information display page of some embodiments of the present disclosure. As shown in Figure 10, the object information display page 1000 displays object detailed information 1002 of the target object.

[0086] Optionally, if the user performs a switching operation on the object information display page, it can switch to displaying the second multimedia information corresponding to the recommended object. Figure 11 shows a schematic diagram of the object information display page of some embodiments of the present disclosure. As shown in Figures 10 and 11, the user performs an upward swipe input on the object information display page 1000, and the electronic device switches from displaying the object detailed information of the target object on the object information display page 1100 to displaying the second multimedia information 1102 corresponding to the recommended object.

[0087] After the object aggregation page is switched to the object information display page, the first displayed information on the object information display page is the detailed object information of the target object. If the user continues to switch to the object information display page at this time, the information displayed on the current object information display page will switch to the second multimedia information corresponding to the temporarily recommended object, that is, the multimedia information of the recommended object similar to the target object. This allows the user to obtain similar product information without switching to other pages, simplifying the user's interaction steps to obtain similar product information.

[0088] When receiving a user trigger operation on the recommended information in the second card area, the electronic device jumps from the display object aggregation page to the display recommendation information display page, which is specifically a page that displays the second multimedia information of the recommended object associated with the target object.

[0089] For example, when a user clicks on a recommended product as the target object, the user is redirected to a recommended information display page, where the second multimedia information of the recommended product is displayed. When the user switches to the recommended information display page, the information displayed on the recommended information display page switches, specifically, from displaying the second multimedia information of the target product to displaying the second multimedia information corresponding to the recommended product.

[0090] Exemplarily, Figure 12 shows a schematic diagram of an object aggregation page of some embodiments of the present disclosure. As shown in Figure 12, the object attribute information 1202 and recommendation information 1204 corresponding to the target object are displayed in the object aggregation page 1200. When the user clicks on the recommendation information 1204, Figure 13 shows a schematic diagram of the recommendation information display page of some embodiments of the present disclosure. As shown in Figure 13, it jumps to display the recommendation information display page 1300. At this time, the recommendation information display page 1300 displays the second multimedia information 1302 corresponding to the recommended object.

[0091] The disclosed embodiment redirects users to different pages by distinguishing the locations of their trigger operations. To directly access products identical to the target object, the user can trigger the operation directly on the target object's attribute information. To obtain recommendations for similar products, the user can trigger the operation on the recommended information. This provides users with different options and optimizes the interactive experience.

[0092] In some embodiments of the present disclosure, optionally, in response to a triggering operation on object attribute information corresponding to a target object or recommendation information corresponding to a target object, the step of displaying second multimedia information corresponding to a recommended object includes:

[0093] In the case where the triggering operation is a triggering operation for object attribute information corresponding to the target object or for recommended information corresponding to the target object, in response to the triggering operation, displaying a recommended information display page, the recommended information display page including the second multimedia information corresponding to the target object;

[0094] In response to a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0095] In the disclosed embodiment, regardless of whether the user's triggering operation targets the object attribute information corresponding to the target object or the recommended information corresponding to the target object, the page will be redirected to the recommended information display page, where the first information displayed on the recommended information display page is the second multimedia information of the target object. When the user switches to the recommended information display page, the information displayed on the recommended information display page switches, specifically, from displaying the second multimedia information of the target object to displaying the second multimedia information corresponding to the recommended object.

[0096] When the user wishes to obtain the target object or a recommended object, the user may click on the second multimedia information of the corresponding object in the recommended information display page to jump to the information details page of the target object or the recommended object.

[0097] For example, FIG14 shows a schematic diagram of an object aggregation page according to some embodiments of the present disclosure. As shown in FIG14 , object attribute information 1402 and recommended information 1404 corresponding to a target object are displayed on the object aggregation page 1400. When a user clicks on the object attribute information 1402 or the recommended information 1404, the user is redirected to the recommended information display page. FIG15 shows a schematic diagram of a recommended information display page according to some embodiments of the present disclosure. As shown in FIG15 , the second multimedia information 1502 corresponding to the target object is displayed first on the recommended information display page 1500. At this time, if the user switches the recommended information display page, such as by swiping up on the recommended information display page 1500, FIG16 shows a schematic diagram of a recommended information display page according to some embodiments of the present disclosure. As shown in FIG16 , the recommended information display page 1600 switches from displaying the second multimedia information corresponding to the target object to displaying the second multimedia information 1602 corresponding to the recommended object.

[0098] The disclosed embodiment provides a recommendation information display page, and displays the same product in the video, that is, the second multimedia information of the target object, in the first place on the recommendation information display page. Users can switch on the recommendation information display page to switch to display the second multimedia information of the recommended object similar to the target object, so that users can quickly and conveniently select their favorite products from the same and similar products, simplifying the interactive operation steps of searching for the same or similar products.

[0099] In some embodiments of the present disclosure, optionally, in response to a triggering operation on object attribute information corresponding to a target object or recommendation information corresponding to a target object, the step of displaying second multimedia information corresponding to a recommended object includes:

[0100] In the case where the triggering operation is a triggering operation for the recommendation information corresponding to the target object, in response to the triggering operation, displaying a recommendation information display page, the recommendation information display page including the second multimedia information corresponding to the target object;

[0101] In response to a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0102] In an embodiment of the present disclosure, when a user trigger operation on the recommended information in the second card area is received, the electronic device jumps from the display object aggregation page to the display recommendation information display page, which is specifically a page that displays the second multimedia information of the target object and the second multimedia information of the recommended object associated with the target object.

[0103] For example, when a user clicks on a recommended product as the target object, the user is redirected to a recommended information display page. The first displayed information on the recommended information display page is the second multimedia information of the target product. When the user switches to the recommended information display page, the information displayed on the recommended information display page switches, specifically, from displaying the second multimedia information of the target product to displaying the second multimedia information corresponding to the recommended product.

[0104] For example, Figures 17A and 17B illustrate schematic diagrams of recommendation information display pages according to some embodiments of the present disclosure. After a user triggers a recommendation information corresponding to a target object, as shown in Figure 17A , the electronic device displays recommendation information display page 1700, which displays second multimedia information 1702 corresponding to the target object. When the user switches to recommendation information display page 1700, such as by sliding down on recommendation information display page 1700, as shown in Figure 17B , recommendation information display page 1700 switches from displaying second multimedia information 1702 corresponding to the target object to displaying second multimedia information 1704 corresponding to the recommended object.

[0105] The disclosed embodiment distinguishes the operation position of the user's trigger operation to jump to different pages. When the user wishes to directly obtain the same product as the target object, the user can directly trigger the object attribute information of the target object. When the user wishes to obtain similar product recommendations for the target object, a recommendation information display page is provided, and the same product in the video, that is, the second multimedia information of the target object, is displayed first on the recommendation information display page. The user can switch the recommended information display page to switch the display of the second multimedia information of the recommended object similar to the target object, allowing the user to quickly and conveniently select the desired product from the same and similar products, simplifying the interactive operation steps for searching for the same or similar products.

[0106] In some embodiments of the present disclosure, optionally, the object aggregation page further includes object attribute information corresponding to the candidate objects, wherein the candidate objects have an association relationship with historical interaction behaviors.

[0107] In the embodiment of the present disclosure, in addition to displaying the object attribute information corresponding to the target object and the recommended information corresponding to the target object, the object aggregation page also displays the object attribute information corresponding to the candidate object, wherein the candidate object is specifically a candidate object selected based on historical interaction behavior.

[0108] The historical interaction behavior is specifically a record of the user's interaction with one or more objects.

[0109] For example, historical interaction behaviors include, but are not limited to: liking a product, adding a product to a favorite, adding a product to a shopping cart, and paying for a product.

[0110] Exemplarily, Figure 18 shows a schematic diagram of the object aggregation page of some embodiments of the present disclosure. As shown in Figure 18, the object aggregation page 1800 includes object attribute information 1802 corresponding to the target object and recommendation information 1804 corresponding to the target object. The object aggregation page 1800 also includes object attribute information 1806 of the candidate object.

[0111] It's understood that the recommended objects mentioned above are objects that have an association with the target object. Recommended objects can be similar to the target object, for example, if their similarity to the target object exceeds a similarity threshold. Candidate objects, on the other hand, are not matched based on similarity to the target object, but rather based on historical interaction behavior on the object aggregation page. Therefore, candidate objects may or may not be related to the target object.

[0112] The disclosed embodiment displays the object attribute information of candidate objects in the object aggregation page, that is, in addition to providing users with information about products identical to the video and products similar to the video, it also provides information about other candidate recommended products, thereby expanding the coverage of product recommendations and improving the efficiency of product recommendations.

[0113] In some embodiments of the present disclosure, the recommended object and the target object may optionally satisfy a target relationship; wherein the target relationship includes:

[0114] The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

[0115] In the disclosed embodiments, a recommended object is an object that is relevant to a target object. Specifically, in some embodiments, the similarity between the recommended object and the target object is greater than a similarity threshold. The similarity between the recommended object and the target object may be the similarity between the recommended object's appearance and the target object's appearance. The similarity between the recommended object and the target object is determined by comparing an image of the recommended object's appearance with an image of the target object's appearance.

[0116] In other embodiments, the object type of the recommended object is the same as the object type of the target object, wherein the object type may indicate the category to which an object belongs, or indicate the purpose of an object.

[0117] Exemplarily, the similarity between the recommended object and the target object is greater than a preset similarity threshold. Exemplarily, the similarity between the recommended object and the target object is greater than 60%.

[0118] For example, the recommended objects and the target object share some of the same object attribute information. For example, if the target object belongs to a certain product category, such as a vegetable basket, then the recommended objects belong to the "vegetable basket" product category. For example, if the target object is a plate, which belongs to tableware, then the recommended objects are also tableware, such as plates, bowls, spoons, etc.

[0119] The user can quickly and easily find the same product as the target object in the first multimedia information, or other products similar to the target object, on the object aggregation page.

[0120] The disclosed embodiment recommends objects based on similarity or whether they are of the same type, and can provide recommendation information quickly and effectively, thereby improving recommendation efficiency.

[0121] The interactive method provided in the embodiment of the present disclosure may be executed by an interactive device. In the embodiment of the present disclosure, the interactive device provided in the embodiment of the present disclosure is described by taking the interactive method executed by the interactive device as an example.

[0122] In some embodiments of the present disclosure, an interactive device is provided. FIG19 shows a structural block diagram of the interactive device in some embodiments of the present disclosure. As shown in FIG19 , the interactive device 1900 includes:

[0123] Display module 1902 is configured to display a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; in response to an interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of a recommended object corresponding to the target object; in response to a trigger operation on the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0124] The disclosed embodiment allows users to directly jump to the object aggregation page by interactively operating the currently displayed multimedia display page. At this time, the object aggregation page includes the object attribute information and recommendation information of the target object that appeared in the first multimedia information previously displayed. Users can trigger the object attribute information of the target object or the recommendation information corresponding to the target object to display the second multimedia information containing the object attribute information of the recommended object with one click, allowing users to search for the same product or similar products in the media information with one click, thereby simplifying the interactive operation steps for searching for the same product as the video.

[0125] In some embodiments of the present disclosure, optionally, when a target condition is met, a jump control corresponding to the target object is further displayed in the multimedia presentation page, and the interactive operation on the multimedia presentation page includes a jump operation on the jump control; wherein the target condition includes any one or a combination of the following:

[0126] The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

[0127] The embodiment of the present disclosure detects in real time whether the first multimedia information in the multimedia display page meets the target conditions, and displays a jump control when the target conditions are met. The jump control guides the user to jump to the object aggregation page with one click, and the object aggregation page provides relevant information of the same product as the video, thereby simplifying the interactive operation steps for the user to "find the same product".

[0128] In some embodiments of the present disclosure, optionally, the multimedia presentation page also includes a multimedia presentation page tag and an object aggregation page tag, and the interactive operation on the multimedia presentation page includes a switching operation of switching the selected multimedia presentation page tag to the selected object aggregation page tag.

[0129] The disclosed embodiment displays a page label at the top of the page, guides the user to switch the currently displayed page through the page label, and displays the relevant information of the target object in the first multimedia information displayed in the multimedia display page in the object aggregation page when switching from the multimedia display page to the object aggregation page. The user does not need to manually search for the target object, which simplifies the interactive operation steps for the user to find the same product as the video.

[0130] In some embodiments of the present disclosure, optionally, the display module 1902 is further configured to, in response to a trigger operation, display an object information display page when the trigger operation is a trigger operation for object attribute information corresponding to the target object, and the object information display page includes object detail information of the target object; or, in response to a trigger operation, display a recommendation information display page when the trigger operation is a trigger operation for recommendation information corresponding to the target object, and the recommendation information display page includes second multimedia information corresponding to the recommended object.

[0131] The disclosed embodiment redirects users to different pages by distinguishing the locations of their trigger operations. To directly access products identical to the target object, the user can trigger the operation directly on the target object's attribute information. To obtain recommendations for similar products, the user can trigger the operation on the recommended information. This provides users with different options and optimizes the interactive experience.

[0132] In some embodiments of the present disclosure, optionally, the display module 1902 is also configured to, in response to a trigger operation, display a recommendation information display page in response to a trigger operation when the trigger operation is a trigger operation for object attribute information corresponding to the target object or a trigger operation for recommendation information corresponding to the target object, and the recommendation information display page includes the second multimedia information corresponding to the target object; in response to a switching operation for the recommendation information display page, switch the information displayed in the recommendation information display page from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0133] The disclosed embodiment provides a recommendation information display page, and displays the same product in the video, that is, the second multimedia information of the target object, in the first place on the recommendation information display page. Users can switch on the recommendation information display page to switch to display the second multimedia information of the recommended object similar to the target object, so that users can quickly and conveniently select their favorite products from the same and similar products, simplifying the interactive operation steps of searching for the same or similar products.

[0134] In some embodiments of the present disclosure, optionally, the display module 1902 is further configured to, in response to a triggering operation, display a recommendation information display page when the triggering operation is a triggering operation for recommendation information corresponding to the target object, the recommendation information display page including the second multimedia information corresponding to the target object;

[0135] In response to a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

[0136] The disclosed embodiment distinguishes the operation position of the user's trigger operation to jump to different pages. When the user wishes to directly obtain the same product as the target object, the user can directly trigger the object attribute information of the target object. When the user wishes to obtain similar product recommendations for the target object, a recommendation information display page is provided, and the same product in the video, that is, the second multimedia information of the target object, is displayed first on the recommendation information display page. The user can switch the recommended information display page to switch the display of the second multimedia information of the recommended object similar to the target object, allowing the user to quickly and conveniently select the desired product from the same and similar products, simplifying the interactive operation steps for searching for the same or similar products.

[0137] In some embodiments of the present disclosure, optionally, the object aggregation page further includes object attribute information corresponding to the candidate object, wherein the candidate object has an association relationship with the historical interaction behavior corresponding to the object aggregation page.

[0138] The disclosed embodiment displays the object attribute information of candidate objects in the object aggregation page, that is, in addition to providing users with information about products identical to the video and products similar to the video, it also provides information about other candidate recommended products, thereby expanding the coverage of product recommendations and improving the efficiency of product recommendations.

[0139] In some embodiments of the present disclosure, the recommended object and the target object may optionally satisfy a target relationship; wherein the target relationship includes:

[0140] The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

[0141] The disclosed embodiment recommends objects based on similarity or whether they are of the same type, and can provide recommendation information quickly and effectively, thereby improving recommendation efficiency.

[0142] The interactive device in the embodiment of the present disclosure can be an electronic device or a component in the electronic device, such as an integrated circuit or a chip. The electronic device can be a terminal or other devices other than a terminal. For example, the electronic device can be a mobile phone, a tablet computer, a laptop computer, a PDA, an in-vehicle electronic device, a mobile Internet device (MID), an augmented reality (AR) / virtual reality (VR) device, a robot, a wearable device, an ultra-mobile personal computer (UMPC), a netbook or a personal digital assistant (PDA), etc. It can also be a server, a network attached storage (NAS), a personal computer (PC), a television (TV), a teller machine or a self-service machine, etc., and the embodiment of the present disclosure does not specifically limit it.

[0143] The interactive device in the embodiment of the present disclosure may be a device having an operating system. The operating system may be an Android operating system, an iOS operating system, or other possible operating systems, which are not specifically limited in the embodiment of the present disclosure.

[0144] The interactive device provided in the embodiment of the present disclosure can implement each process implemented in the above method embodiment, and to avoid repetition, it will not be described here.

[0145] Optionally, an embodiment of the present disclosure further provides an electronic device. Figure 20 shows a structural block diagram of an electronic device according to an embodiment of the present disclosure. As shown in Figure 20, the electronic device 2000 includes a processor 2002, a memory 2004, and a program or instruction stored in the memory 2004 and executable on the processor 2002. When the program or instruction is executed by the processor 2002, the various processes of the above-mentioned method embodiment are implemented and the same technical effect can be achieved. To avoid repetition, it will not be repeated here.

[0146] It should be noted that the electronic devices in the embodiments of the present disclosure include the above-mentioned mobile electronic devices and non-mobile electronic devices.

[0147] FIG21 is a schematic diagram of the hardware structure of an electronic device implementing an embodiment of the present disclosure.

[0148] The electronic device 2100 includes but is not limited to: a radio frequency unit 2101, a network module 2102, an audio output unit 2103, an input unit 2104, a sensor 2105, a display unit 2106, a user input unit 2107, an interface unit 2108, a memory 2109 and a processor 2110 and other components.

[0149] Those skilled in the art will appreciate that the electronic device 2100 may further include a power source (e.g., a battery) to power various components. The power source may be logically connected to the processor 2110 via a power management system, thereby enabling the power management system to manage charging, discharging, and power consumption. The electronic device structure shown in FIG21 does not limit the electronic device. The electronic device may include more or fewer components than shown, or may combine certain components, or have different component arrangements, which will not be described in detail here.

[0150] Among them, the display unit 2106 is configured to display a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; in response to the interactive operation on the multimedia display page, the object aggregation page is displayed, wherein the object aggregation page includes the object attribute information corresponding to the target object and the recommendation information corresponding to the target object; the recommendation information is used to obtain the object attribute information of the recommended object corresponding to the target object; in response to the triggering operation on the object attribute information corresponding to the target object or the recommendation information corresponding to the target object, the multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

[0151] The disclosed embodiment allows users to directly jump to the object aggregation page by interactively operating the currently displayed multimedia display page. At this time, the object aggregation page includes the object attribute information and recommendation information of the target object that appeared in the first multimedia information previously displayed. Users can trigger the object attribute information of the target object or the recommendation information corresponding to the target object to display the second multimedia information containing the object attribute information of the recommended object with one click, allowing users to search for the same product or similar products in the media information with one click, thereby simplifying the interactive operation steps for searching for the same product as the video.

[0152] Optionally, when the target condition is met, a jump control corresponding to the target object is further displayed in the multimedia presentation page, and the interactive operation on the multimedia presentation page includes a jump operation on the jump control; wherein the target condition includes any one or a combination of the following:

[0153] The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

[0154] The embodiment of the present disclosure detects in real time whether the first multimedia information in the multimedia display page meets the target conditions, and displays a jump control when the target conditions are met. The jump control guides the user to jump to the object aggregation page with one click, and the object aggregation page provides relevant information of the same product as the video, thereby simplifying the interactive operation steps for the user to "find the same product".

[0155] Optionally, the multimedia presentation page further includes a multimedia presentation page tag and an object aggregation page tag, and the interactive operation on the multimedia presentation page includes a switching operation of switching the selected multimedia presentation page tag to a selected object aggregation page tag.

[0156] The disclosed embodiment displays a page label at the top of the page, guides the user to switch the currently displayed page through the page label, and displays the relevant information of the target object in the first multimedia information displayed in the multimedia display page in the object aggregation page when switching from the multimedia display page to the object aggregation page. The user does not need to manually search for the target object, which simplifies the interactive operation steps for the user to find the same product as the video.

[0157] Optionally, the display unit 2106 is further configured to, in response to a trigger operation, display an object information display page when the trigger operation is a trigger operation for object attribute information corresponding to the target object, and the object information display page includes object detail information of the target object; or, in response to a trigger operation, display a recommendation information display page when the trigger operation is a trigger operation for recommendation information corresponding to the target object, and the recommendation information display page includes second multimedia information corresponding to the recommended object.

[0158] The disclosed embodiment redirects users to different pages by distinguishing the locations of their trigger operations. To directly access products identical to the target object, the user can trigger the operation directly on the target object's attribute information. To obtain recommendations for similar products, the user can trigger the operation on the recommended information. This provides users with different options and optimizes the interactive experience.

[0159] Optionally, the display unit 2106 is also configured to, in response to a trigger operation, display a recommendation information display page when the trigger operation is a trigger operation for object attribute information corresponding to the target object or a trigger operation for recommendation information corresponding to the target object, and the recommendation information display page includes the second multimedia information corresponding to the target object; in response to a switching operation for the recommendation information display page, switch the information displayed in the recommendation information display page to the second multimedia information corresponding to the recommended object.

[0160] The disclosed embodiment provides a recommendation information display page, and displays the same product in the video, that is, the second multimedia information of the target object, in the first place on the recommendation information display page. Users can switch on the recommendation information display page to switch to display the second multimedia information of the recommended object similar to the target object, so that users can quickly and conveniently select their favorite products from the same and similar products, simplifying the interactive operation steps of searching for the same or similar products.

[0161] Optionally, the display unit 2106 is further configured to, in response to the triggering operation, display a recommended information display page when the triggering operation is a triggering operation for the recommended information corresponding to the target object, the recommended information display page including the second multimedia information corresponding to the target object;

[0162] In response to a switching operation on the recommended information display page, the information displayed on the recommended information display page is switched to the second multimedia information corresponding to the recommended object.

[0163] The disclosed embodiment distinguishes the operation position of the user's trigger operation to jump to different pages. When the user wishes to directly obtain the same product as the target object, the user can directly trigger the object attribute information of the target object. When the user wishes to obtain similar product recommendations for the target object, a recommendation information display page is provided, and the same product in the video, that is, the second multimedia information of the target object, is displayed first on the recommendation information display page. The user can switch the recommended information display page to switch the display of the second multimedia information of the recommended object similar to the target object, allowing the user to quickly and conveniently select the desired product from the same and similar products, simplifying the interactive operation steps for searching for the same or similar products.

[0164] Optionally, the object aggregation page further includes object attribute information corresponding to the candidate object, wherein the candidate object has an association relationship with the historical interaction behavior corresponding to the object aggregation page.

[0165] The disclosed embodiment displays the object attribute information of candidate objects in the object aggregation page, that is, in addition to providing users with information about products identical to the video and products similar to the video, it also provides information about other candidate recommended products, thereby expanding the coverage of product recommendations and improving the efficiency of product recommendations.

[0166] In some embodiments of the present disclosure, the recommended object and the target object may optionally satisfy a target relationship; wherein the target relationship includes:

[0167] The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

[0168] The disclosed embodiment recommends objects based on similarity or whether they are of the same type, and can provide recommendation information quickly and effectively, thereby improving recommendation efficiency.

[0169] It should be understood that in the embodiment of the present disclosure, the input unit 2104 may include a graphics processing unit (GPU) 21041 and a microphone 21042, and the graphics processor 21041 processes the image data of the static picture or video obtained by the image capture device (such as a camera) in the video capture mode or the image capture mode. The display unit 2106 may include a display panel 21061, and the display panel 21061 may be configured in the form of a liquid crystal display, an organic light emitting diode, etc. The user input unit 2107 includes a touch panel 21071 and at least one of the other input devices 21072. The touch panel 21071 is also called a touch screen. The touch panel 21071 may include two parts: a touch detection device and a touch controller. Other input devices 21072 may include, but are not limited to, a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, and an operating stick, which will not be repeated here.

[0170] The memory 2109 can be used to store software programs and various data. The memory 2109 may mainly include a first storage area for storing programs or instructions and a second storage area for storing data. The first storage area may store an operating system, applications or instructions required for at least one function (such as a sound playback function, an image playback function, etc.). In addition, the memory 2109 may include volatile memory or non-volatile memory, or the memory 2109 may include both volatile and non-volatile memory. The non-volatile memory may be a read-only memory (ROM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), or a flash memory. The volatile memory may be random access memory (RAM), static random access memory (SRAM), dynamic random access memory (DRAM), synchronous dynamic random access memory (SDRAM), double data rate synchronous dynamic random access memory (DDRSDRAM), enhanced synchronous dynamic random access memory (ESDRAM), synchronous link dynamic random access memory (SLDRAM), and direct RAM bus random access memory (DRRAM). The memory 2109 in the embodiments of the present disclosure includes, but is not limited to, these and any other suitable types of memory.

[0171] Processor 2110 may include one or more processing units. Optionally, processor 2110 integrates an application processor and a modem processor. The application processor primarily handles operations related to the operating system, user interface, and application programs, while the modem processor primarily processes wireless communication signals, such as a baseband processor. It is understood that the modem processor may not be integrated into processor 2110.

[0172] The embodiments of the present disclosure also provide a readable storage medium, on which a program or instruction is stored. When the program or instruction is executed by a processor, the various processes of the above-mentioned method embodiment are implemented and the same technical effect can be achieved. To avoid repetition, it will not be repeated here.

[0173] The processor is the processor in the electronic device in the above embodiment. The readable storage medium includes a computer-readable storage medium, such as a computer read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.

[0174] An embodiment of the present disclosure further provides a chip, which includes a processor and a communication interface. The communication interface and the processor are coupled. The processor is used to run programs or instructions to implement the various processes of the above-mentioned method embodiments and can achieve the same technical effects. To avoid repetition, they will not be described here.

[0175] It should be understood that the chip mentioned in the embodiments of the present disclosure can also be called a system-level chip, a system chip, a chip system, or a system-on-chip chip, etc.

[0176] An embodiment of the present disclosure provides a computer program product, which is stored in a storage medium. The program product is executed by at least one processor to implement the various processes of the above-mentioned method embodiment and can achieve the same technical effect. To avoid repetition, it will not be repeated here.

[0177] It should be noted that, in this article, the terms "comprise", "include" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device comprising a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the sentence "comprises a..." does not exclude the presence of other identical elements in the process, method, article or device comprising the element. In addition, it should be pointed out that the scope of the methods and devices in the embodiments of the present disclosure is not limited to performing functions in the order shown or discussed, and may also include performing functions in a substantially simultaneous manner or in the opposite order according to the functions involved. For example, the described method may be performed in an order different from that described, and various steps may also be added, omitted, or combined. In addition, the features described with reference to certain examples may be combined in other examples.

[0178] Through the description of the above implementation methods, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be implemented by means of software plus the necessary general hardware platform, and of course can also be implemented by hardware, but in many cases the former is a better implementation method. Based on this understanding, the technical solution of the present disclosure, or the part that contributes to the prior art, can be embodied in the form of a computer software product, which is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disk), and includes a number of instructions for enabling a terminal (which can be a mobile phone, computer, server, or network device, etc.) to execute the methods of the various embodiments of the present disclosure.

[0179] The embodiments of the present disclosure are described above in conjunction with the accompanying drawings, but the present disclosure is not limited to the above-mentioned specific implementation methods. The above-mentioned specific implementation methods are merely illustrative and not restrictive. Under the guidance of the present disclosure, ordinary technicians in this field can also make many forms without departing from the scope of protection of the purpose of the present disclosure and the claims, all of which are protected by the present disclosure.

Claims

1. An interactive method, comprising: Displaying a multimedia display page, wherein the multimedia information displayed on the multimedia display page is the first multimedia information corresponding to the target object; In response to the interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of the recommended object corresponding to the target object; In response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, second multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

2. The interactive method according to claim 1, wherein: When the target condition is met, the multimedia display page also displays a jump control corresponding to the target object, and the interactive operation on the multimedia display page includes a trigger operation on the jump control; wherein the target condition includes any one or a combination of the following: The display progress of the first multimedia information displayed on the multimedia display page reaches the target display progress, and the current display content of the first multimedia information displayed on the multimedia display page includes the target object.

3. The interactive method according to claim 1, wherein: The multimedia display page also includes a multimedia display page tag and an object aggregation page tag, and the interactive operation on the multimedia display page includes a switching operation of switching the selection of the multimedia display page tag to the selection of the object aggregation page tag.

4. The interactive method according to claim 1, wherein: The step of displaying the second multimedia information corresponding to the recommended object in response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object includes: In a case where the trigger operation is a trigger operation for object attribute information corresponding to the target object, in response to the trigger operation, an object information display page is displayed, the object information display page including object detail information of the target object; or, In the case where the trigger operation is a trigger operation for the recommendation information corresponding to the target object, in response to the trigger operation, a recommendation information display page is displayed, and the recommendation information display page includes the second multimedia information corresponding to the recommendation object.

5. The interactive method according to claim 1, wherein: The step of displaying the second multimedia information corresponding to the recommended object in response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object includes: The trigger operation is the object attribute information corresponding to the target object or the object attribute information corresponding to the target object. In the case of a trigger operation of recommended information, in response to the trigger operation, displaying a recommended information display page, the recommended information display page including the second multimedia information corresponding to the target object; In response to a switching operation on the recommendation information display page, the information displayed on the recommendation information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

6. The interactive method according to claim 1, wherein: The step of displaying the second multimedia information corresponding to the recommended object in response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object includes: In a case where the trigger operation is a trigger operation for the recommended information corresponding to the target object, in response to the trigger operation, displaying a recommended information display page, the recommended information display page including the second multimedia information corresponding to the target object; In response to a switching operation on the recommendation information display page, the information displayed on the recommendation information display page is switched from the second multimedia information corresponding to the target object to the second multimedia information corresponding to the recommended object.

7. The interactive method according to claim 1, wherein: The object aggregation page also includes object attribute information corresponding to the candidate objects, wherein the candidate objects are associated with historical interaction behaviors.

8. The interactive method according to claim 1, wherein: The recommended object and the target object satisfy a target relationship; wherein the target relationship includes: The similarity between the recommended object and the target object is greater than a similarity threshold, or the object type of the recommended object is the same as the object type of the target object.

9. An interactive device, comprising: a display module configured to display a multimedia display page, wherein the multimedia information displayed on the multimedia display page is first multimedia information corresponding to the target object; and In response to the interactive operation on the multimedia display page, an object aggregation page is displayed, wherein the object aggregation page includes object attribute information corresponding to the target object and recommendation information corresponding to the target object; the recommendation information is used to obtain object attribute information of the recommended object corresponding to the target object; and In response to a triggering operation on the object attribute information corresponding to the target object or the recommended information corresponding to the target object, multimedia information corresponding to the recommended object is displayed, wherein the second multimedia information corresponding to the recommended object includes the object attribute information of the recommended object.

10. An electronic device comprising a processor and a memory, wherein: The memory stores a program or an instruction executable on the processor, and the program or the instruction implements the method according to any one of claims 1 to 8 when executed by the processor.

11. A readable storage medium, wherein: The readable storage medium stores a program or instruction, and when the program or instruction is executed by a processor, the method according to any one of claims 1 to 8 is implemented.

12. A computer program product, the computer program product being stored in a storage medium, wherein: When the computer program product is executed by at least one processor, the method according to any one of claims 1 to 8 is implemented.

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