Service processing method and apparatus, device, medium and program product

Abstract

Disclosed in the present application are a service processing method, a related apparatus, a device, and a storage medium. The method of the present application comprises: when first advertisement content is displayed, acquiring first biological data, the first advertisement content being advertisement content corresponding to a first commodity, and the first biological data comprising a biological feature to be recognized; if the first biological data successfully matches pre-stored biological data, acquiring payment information corresponding to a target subject, the pre-stored biological data being biological data pre-acquired for the target subject; and in response to a confirmation operation for order information of the first commodity, performing a payment operation on the basis of the payment information. The present application not only saves operation time and effort, but also improves order placing efficiency. Moreover, the present application helps to promote the sales of commodities, thereby enhancing the value of advertising.

Description

Method, apparatus, device, medium and program product for service processing

[0001] This application claims priority from the Chinese patent application No. 2024110174249, filed on July 26, 2024, and entitled "Method, related apparatus, device and storage medium for service processing", the content of which is incorporated herein by reference in its entirety. TECHNICAL FIELD

[0002] The present application relates to the technical field of Internet, and in particular to service processing. BACKGROUND

[0003] The advertising machine is a new generation of intelligent device, which constitutes a complete advertising broadcast system through terminal software control, network transmission and multimedia terminal display, and carries out advertising through multimedia materials such as pictures, texts, videos and small plug-ins. The interactivity of the advertising machine makes it have many public service functions, and attracts customers to browse the advertisement actively.

[0004] At present, in the related technology, if the user is interested in the product information displayed on the advertising machine, the user can use the terminal (such as mobile phone, tablet computer) to search the product information on the e-commerce platform, webpage or mini-program page. Further, if the user wants to purchase the product, the user can place an order and pay through the designated page.

[0005] However, the inventors have found that at least the following problem exists in the prior art: the user needs to use the terminal to pay after watching the advertisement displayed on the advertisement display module. The whole process is relatively cumbersome, not only wasting the operation time of the user, but also being not conducive to the advertising effect. In view of the above problems, no effective solution has been proposed so far. SUMMARY

[0006] The embodiments of the present application provide a method, related apparatus, device and storage medium for service processing. Not only the operation time and energy are saved, but also the order efficiency is improved. Moreover, the sales of the product are promoted, and thus the advertising value is improved.

[0007] Therefore, the present application provides a method for service processing, comprising:

[0008] In the case of displaying the first advertisement content, the first biological data is collected, wherein the first advertisement content is the advertisement content corresponding to the first product, and the first biological data contains biological features to be recognized;

[0009] If the first biological data matches the pre-stored biological data of the target object successfully, the payment information corresponding to the target object is obtained, wherein the pre-stored biological data is the biological data collected in advance for the target object.

[0010] In response to the confirmation operation of the order information of the first commodity, a payment operation is performed according to the payment information.

[0011] Another aspect of the present application provides a business processing apparatus, comprising:

[0012] The acquisition module is configured to collect first biological data in the case of displaying the first advertisement content, wherein the first advertisement content is advertisement content corresponding to the first commodity, and the first biological data contains biological features to be identified.

[0013] The acquisition module is further configured to acquire payment information corresponding to the target object if the first biological data matches the pre-stored biological data of the target object successfully, wherein the pre-stored biological data is biological data pre-collected for the target object.

[0014] The processing module is configured to perform a payment operation according to the payment information in response to a confirmation operation of order information of the first commodity.

[0015] Another aspect of the present application provides a computer device, comprising a memory and a processor, the memory stores a computer program, and the processor implements the method of the above aspects when executing the computer program.

[0016] Another aspect of the present application provides a computer readable storage medium, which stores a computer program, and the computer program is executed by a processor to implement the method of the above aspects.

[0017] Another aspect of the present application provides a computer program product, comprising a computer program, and the computer program is executed by a processor to implement the method of the above aspects.

[0018] From the above technical solutions, the embodiments of the present application have the following advantages:

[0019] In the embodiments of the present application, a business processing method is provided. In the case of displaying the first advertisement content, first biological data can be collected. If the first biological data matches the pre-stored biological data successfully, payment information corresponding to the target object is acquired. Based on this, in response to the confirmation operation of the order information, a payment operation can be performed according to the payment information. Through the above-mentioned manner, the user can directly place an order to purchase a commodity through biological recognition payment while watching the advertisement content. Not only the operation time and effort are saved, but also the order efficiency is improved. Moreover, it is conducive to promoting the sales of commodities, thereby improving the value of the advertisement. BRIEF DESCRIPTION OF DRAWINGS

[0020] FIG. 1 is a schematic diagram of an implementation environment of a business processing method according to an embodiment of the present application;

[0021] FIG. 2 is another schematic diagram of an implementation environment of the method for processing a service according to an embodiment of the present application;

[0022] FIG. 3 is another schematic diagram of an implementation environment of the method for processing a service according to an embodiment of the present application;

[0023] FIG. 4 is a schematic diagram of a flow of the method for processing a service according to an embodiment of the present application;

[0024] FIG. 5 is a schematic diagram of confirming order information according to an embodiment of the present application;

[0025] FIG. 6 is a schematic diagram of implementing queuing ordering according to an embodiment of the present application;

[0026] FIG. 7 is a schematic diagram of a recommended commodity information set according to an embodiment of the present application;

[0027] FIG. 8 is a schematic diagram of determining a purchase quantity according to an embodiment of the present application;

[0028] FIG. 9 is a schematic diagram of implementing terminal ordering based on a payment failure message according to an embodiment of the present application;

[0029] FIG. 10 is a schematic diagram of implementing delivery for different types of commodities according to an embodiment of the present application;

[0030] FIG. 11 is a schematic diagram of an application flow of the method for processing a service according to an embodiment of the present application;

[0031] FIG. 12 is another schematic diagram of a flow of the method for processing a service according to an embodiment of the present application;

[0032] FIG. 13 is a schematic diagram of uploading order evaluation information according to an embodiment of the present application;

[0033] FIG. 14 is a schematic diagram of displaying a notification message of a failed comment according to an embodiment of the present application;

[0034] FIG. 15 is a schematic diagram of highlighting a rule violation word according to an embodiment of the present application;

[0035] FIG. 16 is a schematic diagram of displaying a rating option according to an embodiment of the present application;

[0036] FIG. 17 is a schematic diagram of uploading object evaluation information according to an embodiment of the present application;

[0037] FIG. 18 is a schematic diagram of uploading commodity evaluation information according to an embodiment of the present application;

[0038] FIG. 19 is another schematic diagram of an application flow of the method for processing a service according to an embodiment of the present application;

[0039] FIG. 20 is a schematic diagram of a service processing apparatus according to an embodiment of the present application;

[0040] FIG. 21 is a structural schematic diagram of a terminal in an embodiment of the present application. DETAILED DESCRIPTION

[0041] The embodiments of the present application provide a service processing method, related device, equipment and storage medium. Not only the operation time and effort are saved, and the order placing efficiency is improved. Moreover, it is beneficial to promote commodity sales, thereby improving the advertising value.

[0042] The terms "first", "second", "third", "fourth" and the like (if any) in the description and claims of the present application and in the above drawings (if any) are used to distinguish similar objects, and do not necessarily have to be used to describe a particular sequential or chronological order. It should be understood that the data thus used can be interchanged under appropriate circumstances, so that the embodiments of the present application described herein can be implemented in other than the order illustrated or described herein. In addition, the terms "comprise" and "correspond to" and any variations thereof are intended to cover non-exclusive inclusion, for example, a process, method, system, product or device that includes a series of steps or units does not have to be limited to those steps or units clearly listed, but can include other steps or units not clearly listed or inherent to these processes, methods, products or devices.

[0043] With the rapid development of technology, people's way of life is undergoing an unprecedented change. Especially in the field of payment, from cash transactions to bank card payments, to code scanning payments. Today, a new payment model is emerging, namely, biometric payment. Among them, biometric payment is a payment method based on biometric identification. It uses fingerprint, face, vein, iris, voiceprint and other biometric information as the basis for identity verification and payment authorization. This payment method not only greatly improves the security of payment, but also makes the payment process more convenient and fast.

[0044] Biometric payment usually needs the support of payment interaction devices (such as palm swiping devices, face swiping devices, fingerprint swiping devices, etc.). However, the payment interaction devices currently used have relatively single functions, and the application scenarios are relatively fixed.

[0045] Based on this, in the embodiments of the present application, a service processing method is provided, which can use a terminal to realize more complex functions, thereby meeting more scene requirements, and thus being beneficial to improve the user experience. For the service processing method provided in the present application, at least one of the following scenarios is included when applied.

[0046] Scenario one, ordering to purchase goods;

[0047] The advertisement machine is placed in a place such as a shopping mall, a hotel, or a cinema, and bidirectional communication is implemented between the advertisement machine and the payment interaction device. The advertisement machine displays advertisement content (including commodity information and commodity prices, etc.), and the user can perform identity verification and payment authorization through the payment interaction device. After identity verification and payment authorization are completed, the user confirms to place an order for a commodity involved in the current advertisement content. After payment is completed, the merchant can receive the order, and the commodity can be mailed to a default mailing address set by the user in advance. Alternatively, the advertisement machine can provide the commodity directly, and direct commodity transaction offline is implemented.

[0048] Scenario two, evaluating a consumption experience

[0049] The user can consume in a restaurant, a coffee shop, or the like, and perform identity verification and payment authorization through the payment interaction device. After payment is successful, the payment interaction device prompts the user to evaluate the current consumption. Therefore, the user uploads voice data through the payment interaction device, and generates corresponding evaluation content according to the voice data. Further, the server updates the evaluation content to a comment page of the corresponding place, so as to facilitate other users to view.

[0050] Scenario three, evaluating a commodity

[0051] Self-service cash register can bring the user intelligent and convenient payment experience. In a shopping mall, a restaurant, or the like, the user selects and purchases a commodity through the payment interaction device, and performs payment settlement through self-service order placement. After payment is completed, the user can also evaluate one or more commodities selected and purchased, for example, inputting text content, or inputting voice content, or checking a score selection option, etc.

[0052] It should be noted that the above application scenarios are only examples, and the business processing method provided in this embodiment can also be applied to other scenarios, which are not limited herein.

[0053] It can be understood that in the specific embodiments of the present application, data related to user information, biological data, voice information, etc. are involved. When the above embodiments of the present application are applied to specific products or technologies, the user needs to give permission or consent, and the collection, use, and processing of related data need to comply with relevant laws, regulations, and standards of countries and regions.

[0054] The method provided in the application can be applied to the implementation environment shown in FIG. 1, which includes a terminal 110 and a verification server 120. The terminal 110 communicates with the verification server 120 through a communication network. The communication network uses standard communication technology and / or protocol, usually the Internet, but can also be any network, including but not limited to Bluetooth, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), mobile, a private network, or any combination of a virtual private network. In some embodiments, custom or dedicated data communication technology can be used instead of or in addition to the above data communication technology.

[0055] The terminal 110 involved in the application includes but is not limited to an advertising machine, a palm swiping device (i.e., a device that can identify palm prints and provide payment, authentication, etc.), a face swiping device (i.e., a device that can identify faces and provide payment, authentication, etc.), a mobile phone, a tablet computer, a notebook computer, a desktop computer, a smart voice interaction device, a virtual reality device, a smart home appliance, a vehicle-mounted terminal, an aircraft, etc. The client is deployed on the terminal 110, and the client can run on the terminal 110 in the form of a browser, or run on the terminal 110 in the form of an independent application (APP) or mini-program, etc.

[0056] The verification server 120 involved in the application can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (CDNs), and basic cloud computing services such as big data and artificial intelligence (AI) platforms.

[0057] In combination with the above implementation environment, in step K1, the terminal 110 plays the advertisement content of the commodity. In step K2, the terminal 110 sends the collected biological data to the verification server 120. In step K3, the verification server 120 matches the biological data with the pre-stored biological data in the database, and if a match is successful with a certain pre-stored biological data, the payment information corresponding to the target object is obtained. In step K4, the verification server 120 sends the payment information and the receiving information to the terminal 110. In step K5, the terminal 110 locks the currently played advertisement after collecting the biological data, and displays the order information of the commodity. If the user triggers the confirmation operation for the order information, the terminal 110 performs the payment operation using the payment information.

[0058] Exemplarily, in a specific application scenario, the terminal 110 can be a payment interaction device 130, wherein the payment interaction device 130 communicates with the advertisement display device 140 through a communication network. The payment interaction device 130 involved in the present application includes but is not limited to a palm swiping device (i.e., a device capable of recognizing palm prints and providing payment, authentication, etc.), a face swiping device (i.e., a device capable of recognizing faces and providing payment, authentication, etc.), and the like.

[0059] The advertisement display device 140 involved in the present application is a device (e.g., an advertising machine) for displaying advertisement content in public places. The advertisement content can be updated and transmitted in real time through network connection, supporting remote management and control. It can also play pre-stored advertisement content, for example, storing advertisement materials through universal serial bus (USB) interface, memory card or built-in storage, etc., and displaying through a display screen. In addition, the advertisement display device 140 can also realize interactive functions, such as touch screen, voice recognition, etc., providing more diverse user experience.

[0060] In combination with the above implementation environment, in step A1, the advertisement display device 140 plays the advertisement content of the commodity. In step A2, the payment interaction device 130 sends the collected biological data to the verification server 120. In step A3, the verification server 120 matches the biological data with the pre-stored biological data in the database, and if a match is successful with a certain pre-stored biological data, the payment information corresponding to the target object is obtained. In step A4, the verification server 120 sends the payment information to the payment interaction device 130. In step A5, the payment interaction device 130 sends an advertisement locking request to the advertisement display device 140 after collecting the biological data. In step A6, the advertisement display device 140 feeds back a locking response message to the payment interaction device 130. In step A7, the payment interaction device 130 sends an order placing request to the advertisement display device 140 based on the commodity identifier and the payment information carried in the locking response message. In step A8, the advertisement display device 140 displays the order information of the commodity according to the order placing request. In step A9, if the user triggers a confirmation operation on the order information, the advertisement display device 140 performs a payment operation using the payment information.

[0061] Exemplarily, in a specific application scenario, the terminal 110 can be the payment interaction device 130, where the payment interaction device 130 communicates with the application server 150 through a communication network.

[0062] The application server 150 involved in the present application can be a standalone physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, and basic cloud computing services such as big data and AI platforms.

[0063] In combination with the above implementation environment, in step B1, the payment interaction device 130 sends the collected biological data to the verification server 120. In step B2, the verification server 120 matches the biological data with the pre-stored biological data in the database, and if a match is successful with a certain pre-stored biological data, the payment information corresponding to the target object is obtained. In step B3, the verification server 120 sends the payment information to the payment interaction device 130. In step B4, the payment interaction device 130 performs a payment operation on the order using the payment information. In step B5, in the case of successful payment, the payment interaction device 130 generates order evaluation information based on the voice information and sends the order evaluation information to the application server 150.

[0064] In combination with the above description, the service processing method in the present application will be introduced as follows. Please refer to FIG. 4. The service processing method in the present application can be completed independently by the payment interaction module or can be completed by the payment interaction module in cooperation with the server. The method of the present application comprises the following steps.

[0065] 210. Collect first biological data in the case of displaying the first advertisement content, wherein the first advertisement content is the advertisement content corresponding to the first commodity, and the first biological data contains biological features to be identified;

[0066] In one or more embodiments, when the terminal displays the advertisement content (i.e., the first advertisement content) for the first commodity through the advertisement display module, the first biological data can be collected. The advertisement display module and the payment interaction module are connected by wire or wirelessly to establish a bidirectional communication connection. The advertisement display module needs to obtain the order link and the amount of the corresponding commodity while playing the advertisement content.

[0067] Specifically, the first biological data contains biological features to be identified. For example, if the first biological data is a palm image, the biological feature to be identified is a palm print. If the first biological data is a face image, the biological feature to be identified is a face. If the first biological data is voice data, the biological feature to be identified is a voiceprint.

[0068] It should be noted that the terminal involved in the present application includes the advertisement display module and the payment interaction module. The advertisement display module and the payment interaction module can be software modules of the terminal (i.e., the module with the advertisement playing function is the advertisement display module, and the module with the biological payment function is the payment interaction module), or can be hardware modules of the terminal (i.e., the advertisement display module can be an advertisement display device, and the payment interaction module can be a payment interaction device).

[0069] 220. If the first biological data matches the pre-stored biological data successfully, obtain the payment information corresponding to the target object, wherein the pre-stored biological data is the biological data pre-collected for the target object.

[0070] In one or more embodiments, the collected first biological data needs to be identified. In one case, the payment interaction module locally stores a plurality of pre-stored biological data. Based on this, the payment interaction module can match the first biological data with each pre-stored biological data stored locally by the terminal. In another case, the payment interaction module sends the first biological data to a verification server, and the verification server stores a plurality of pre-stored biological data. Based on this, the verification server can match the first biological data with each pre-stored biological data stored locally.

[0071] In a possible implementation, the first commodity needs to be provided to the target object by mailing, and therefore, when the payment information corresponding to the target object is acquired, the receiving information including at least one of the mailing address and the account information can also be acquired, so as to acquire the first commodity through the receiving information.

[0072] Specifically, for the convenience of understanding, it is assumed that the first biological data and the pre-stored biological data are both palmprint images, and refer to Table 1, which is an example of the correspondence between the pre-stored biological data and the object.

[0073] Table 1

[0074] It is assumed that the similarity of the first biological data and the palmprint image 3 is the largest, and the similarity is greater than a threshold value (for example, 95%), which indicates that the first biological data and the palmprint image 3 are matched successfully. Therefore, the target object is “user C”, and the payment information and the receiving information corresponding to the target object can be acquired.

[0075] It should be noted that the payment information can be payment code information. The payment information includes but is not limited to a payment platform, a user ID, a payment method and a dynamic payment password. The payment platform is a third-party service intermediary institution, and has the function of third-party guarantee payment. The user ID is used to uniquely identify the user. The payment method represents the payment method information adopted by the user, for example, a bank card, a balance and the like. The dynamic payment password is automatically updated every certain period of time.

[0076] 230、In response to the confirmation operation of the order information of the first commodity, a payment operation is performed according to the payment information.

[0077] In one or more embodiments, the payment interaction module sends a first order request to the advertisement display module, where the first order request carries the payment information, the receiving information (optional) and the identification of the first commodity. Based on this, the advertisement display module can generate the order information of the first commodity according to the receiving information and the identification of the first commodity, and perform a payment operation by using the payment information.

[0078] For illustrative purposes, please refer to Figure 5, which is a schematic diagram of order information confirmation in an embodiment of this application. As shown in the figure, C1 is used to indicate the advertising display module. C2 is used to indicate the payment interaction module. C3 is used to indicate the order information for the first product, wherein the order information includes, but is not limited to, the amount to be paid, product information, delivery address, etc. Considering user privacy, the delivery information can be hidden, and the corresponding information can be displayed when the user clicks the display control. C4 is used to indicate the confirmation control. When the user clicks the confirmation control indicated by C4, the confirmation operation for the order information is triggered, thereby the terminal (i.e., the advertising display module or the payment interaction module) can perform the payment operation according to the payment information.

[0079] It should be noted that the term "in response to" in this application refers to the conditions or states upon which the execution of an operation depends, and one or more operations that can be executed when certain conditions or states are met. These operations can be real-time or have a certain delay.

[0080] Regarding the implementation method of obtaining the recipient information in step 220, in step 230 when performing the payment operation, one possible implementation is that the recipient information is the address used to receive the first product if the payment is successful.

[0081] This application provides a business processing method. Through this method, users can directly place orders for goods via biometric payment while viewing advertising content on their terminals. This not only saves operation time and effort and improves order efficiency, but also helps promote product sales, thereby enhancing the advertising value.

[0082] Optionally, based on one or more embodiments corresponding to Figure 4 above, in another optional embodiment provided by this application, after collecting the first biological data, it may further include:

[0083] The payment interaction module sends an ad lock request to the ad display module, so that the ad display module can generate a lock response message, wherein the lock response message carries the identifier of the first product;

[0084] Receive the lock response message sent by the advertising display module through the payment interaction module;

[0085] or,

[0086] In response to the ad-locking request, the first ad content is locked.

[0087] In one or more embodiments, a method for locking the first advertisement content is described. As can be seen from the foregoing embodiments, when a user (e.g., a target audience member) views the first advertisement content on a terminal, they can also scan biometric features (e.g., palm print) through a payment interaction module to quickly place an order and make a payment.

[0088] Specifically, to prevent users from being unable to place an order for their first item due to other advertisements displayed on the terminal, the payment interaction module can send an ad-locking request to the ad display module upon collecting the first biometric data. Upon receiving the ad-locking request, the ad display module locks the currently playing first advertisement. It then sends a lock response message to the payment interaction module, carrying the identifier of the first item. Based on this, the payment interaction module proceeds with the subsequent order placement process according to the identifier of the first item.

[0089] The terminal can lock the content of the first advertisement based on the advertisement locking request. The locking process specifically includes:

[0090] When the terminal locks the first advertisement content based on an advertisement lock request, it will pause the playback of the first advertisement content. The terminal can continue to display the first advertisement content until the lock is released.

[0091] Alternatively, when the terminal locks the first advertisement content based on an advertisement lock request, it will display the first advertisement content in a loop. Until the lock is released, the terminal can play other advertisement content (e.g., the second advertisement content).

[0092] Secondly, this application embodiment provides a method for locking the first advertisement content. Using this method, when the payment interaction module collects the first biometric data, it requests the advertisement display module to lock the first advertisement content. This ensures that the user places an order for the specified product (i.e., the first product), avoiding order errors.

[0093] Optionally, based on one or more embodiments corresponding to Figure 4 above, in another optional embodiment provided by this application, after collecting the first biological data, it may further include:

[0094] The payment interaction module sends an ad lock request to the ad display module so that the ad display module can continuously display the first ad content for a preset period of time.

[0095] If no biological data is collected within the preset time period, a second advertisement will be displayed when the preset time period ends. The second advertisement is the advertisement corresponding to the second product.

[0096] If third biological data is collected within the preset time period, and the third biological feature successfully matches the first pre-stored biological data of the first object, the first payment information corresponding to the first object is obtained, and the order information of the first product related to the first object is displayed.

[0097] In one or more embodiments, a method for displaying advertising content based on an ad-locking request is described. As can be seen from the foregoing embodiments, when the terminal collects the first biometric data, it can send an ad-locking request to the ad display module through the payment interaction module, so that the ad display module can perform corresponding processing based on the ad-locking request.

[0098] Specifically, when the ad display module receives an ad lock request, it will continuously display the first ad content for a preset duration (e.g., 1 minute). If the remaining playback time of the first ad content is less than the preset duration, it will be replayed after the first ad content finishes playing; that is, the ad display module will loop the first ad content until the preset duration ends. If the remaining playback time of the first ad content is greater than or equal to the preset duration, it will continue playing the first ad content.

[0099] It should be noted that if no other biometric data is collected within the preset time period, it means that no other user (relative to the target object) intends to place an order for the first product within the preset time period. Therefore, after the preset time period ends, the advertising display module will switch to displaying other advertising content, namely, the second advertising content corresponding to the second product. If other biometric data, such as a third biometric feature, is collected within the preset time period, it means that other users also intend to place an order for the first product. Therefore, the preset time period is reset when other biometric data is collected. Furthermore, when the third biometric feature successfully matches the first pre-stored biometric data of the first object, the first payment information corresponding to the first object is obtained, and the order information of the first product related to the first object is displayed. In other words, during the target object's purchase of the first product, the purchase service of the first product can also be provided to the first object simultaneously or sequentially.

[0100] Secondly, this application embodiment provides a method for displaying advertising content based on an ad-locking request. Through this method, while locking the first advertising content, the terminal can continue to display the first advertising content for a preset duration. This allows other users sufficient time to place an order for the first product, thereby improving the user experience.

[0101] Optionally, based on one or more embodiments corresponding to Figure 4 above, in another optional embodiment provided by this application, after collecting the first biological data, it may further include:

[0102] The payment interaction module sends an ad locking request to the ad display module so that the ad display module can provide queuing control when displaying the first ad content;

[0103] If a selection action is performed on the queuing control, the first advertisement content continues to be displayed;

[0104] If no selection operation for the queue control is responded to after the first advertisement content has been displayed, the second advertisement content will be displayed. The second advertisement content is the advertisement content corresponding to the second product.

[0105] In one or more embodiments, another method for displaying advertising content based on an ad-locking request is introduced. As described in the foregoing embodiments, when the terminal collects the first biometric data, it sends an ad-locking request to the ad display module through the payment interaction module. This allows the ad display module to perform corresponding processing based on the ad-locking request.

[0106] Specifically, when the advertising display module receives an advertising lock request, it provides a queuing control while displaying the first advertising content. Based on this, other users can queue up and wait for the target user to complete the order for the first product. For ease of understanding, please refer to Figure 6, which is a schematic diagram of queuing for ordering in this embodiment. As shown in the figure, D1 indicates the queuing control. When a user clicks the queuing control, a selection operation for the queuing control is triggered, and the advertising display module continues to display the first advertising content (e.g., replaying the first advertising content). If no user queues to purchase the first product after the first advertising content has been displayed, the advertising display module will switch to displaying other advertising content, that is, displaying the second advertising content corresponding to the second product.

[0107] Secondly, this application provides another method for displaying advertising content based on an ad lock request. Using this method, the terminal displays a queuing control based on the ad lock request, allowing other users to queue up and place orders for the first item. This better balances ad playback time and user order placement time, thereby improving ad playback effectiveness.

[0108] Optionally, based on one or more embodiments corresponding to Figure 4 above, another optional embodiment provided by this application may further include:

[0109] When displaying a set of product information, second biometric data is collected, wherein the set of product information consists of at least one product recommended based on facial recognition results, and the second biometric data contains biometric features to be identified.

[0110] If an order is placed for a third product and the second biometric data matches the pre-stored biometric data, then the payment information and delivery information corresponding to the target object are obtained. The third product is the product corresponding to the target product information, and the target product information is a product information in the product information set.

[0111] The order request is sent through the payment interaction module to display the order information for the third product through the advertising display module. The order request carries payment information, delivery information and the identifier of the third product. The delivery information is the address used to receive the third product if the payment is successful.

[0112] The order request can be sent to the advertising display module, or to the merchant server or payment server; this application does not limit this.

[0113] In one or more embodiments, a method for recommending product information based on facial recognition results is described. As can be seen from the foregoing embodiments, when a user (e.g., a target object) agrees to authorize the terminal to collect their facial image, the user's facial image can also be acquired through an image acquisition device, and the acquired facial image can be matched with pre-stored facial images to obtain a facial recognition result. If the facial recognition result indicates successful facial recognition, the user's historical shopping records are retrieved based on the identified user ID, thereby recommending a set of product information of interest to the user.

[0114] Specifically, for ease of understanding, please refer to Figure 7, which is a schematic diagram of a set of recommended product information in an embodiment of this application. As shown in Figure 7(A), an image acquisition device (e.g., a camera) indicated by E2 is provided on the advertising display module indicated by E1. E3 is used to indicate the set of product information (e.g., including 4 recommended product information). E4 is used to indicate the target product information, and the user can view the details (e.g., price, specifications, reviews, etc.) of the corresponding product (i.e., the third product) by clicking on the target product information. E5 is used to indicate the order control for the third product. When the user clicks the order control indicated by E8, the order operation for the third product is triggered.

[0115] Suppose a target user wants to purchase a third product, they can upload second biometric data through the payment interaction module. If the second biometric data matches the pre-stored biometric data, the payment interaction module sends an order request to the advertising display module. This order request includes the target user's payment information, shipping information, and the identifier of the third product. Based on this, as shown in Figure 7(B), E6 indicates the order information for the third product. E7 indicates the confirmation control. When the user clicks the confirmation control indicated by E7, a confirmation operation for the order information is triggered. Thus, the terminal (i.e., the payment interaction module or the advertising display module) can execute the payment operation based on the payment information.

[0116] It should be noted that, in one scenario, a user can first select any product from the product information set as the target product and trigger an order for that product, then collect biometric data through the payment interaction module. In another scenario, a user can first collect biometric data through the payment interaction module, then select any product from the product information set as the target product and trigger an order for that product. No specific limitation is made here.

[0117] It is understandable that in practical applications, users can also select multiple product information from the product information set to place an order. This embodiment uses "target product information" as an example for introduction, but it does not constitute a limitation of this application.

[0118] Secondly, this application embodiment provides a method for recommending product information based on facial recognition results. By adding facial recognition functionality to the terminal, product information matching user needs can be recommended based on facial recognition results. This increases product exposure and facilitates user ordering.

[0119] Optionally, based on one or more embodiments corresponding to Figure 4 above, in another optional embodiment provided by this application, in response to the confirmation operation of the order information for the first product, a payment operation is performed according to the payment information, which may specifically include:

[0120] Obtain voice commands through a voice input device;

[0121] When the voice command meets the command triggering conditions, in response to the confirmation operation of the order information for the first product, the payment operation is executed according to the payment information;

[0122] Among them, the conditions for triggering the instruction include at least one of the following:

[0123] After recognizing the voice command, it is determined that the corresponding text command contains a trigger word;

[0124] After recognizing the voice command, the initiator of the voice command is identified as the target.

[0125] In one or more embodiments, a method for triggering a confirmation operation based on voice commands is described. As can be seen from the foregoing embodiments, when the user agrees to authorize the terminal to collect voice input, the terminal can also acquire the user's voice commands through a voice input device (e.g., a built-in microphone or an external microphone) and determine whether the voice commands meet the command triggering conditions. If the command triggering conditions are met, a confirmation operation for the order information is triggered. If the command triggering conditions are not met, the terminal can display a relevant prompt message.

[0126] For example, the terminal can invoke an automatic speech recognition (ASR) model to perform content recognition on voice commands, thereby converting the voice commands into text commands (i.e., commands in text form). Based on this, it is necessary to detect whether the text command includes a trigger word, which can be "place an order," "confirm," etc., without limitation here. It should be noted that the ASR model configuration can be deployed on the terminal, or on the server, or partially deployed on the terminal and partially on the server. No limitation is imposed here.

[0127] For example, in one scenario, the terminal locally stores multiple pre-stored voice data sets. Based on this, the terminal can match voice commands with each of the locally stored pre-stored voice data sets. In another scenario, the terminal can upload the collected voice commands to a verification server, or upload the collected voice commands to the verification server. The verification server locally stores multiple pre-stored voice data sets. Based on this, the verification server can match voice commands with each of the locally stored pre-stored voice data sets. Assuming the voice command has the highest similarity to the target object's pre-stored voice data, and the similarity is greater than a threshold (e.g., 95%), then the voice command is considered a successful match with the target object's pre-stored voice data. Thus, the initiator of the voice command is determined to be the target object.

[0128] Secondly, this application provides a method for triggering confirmation operations based on voice commands. By adding voice recognition functionality to the terminal, confirmation of order information can be triggered based on the voice recognition results. This eliminates the need for users to touch the terminal screen or buttons, thereby reducing cross-infection from infectious disease contact and improving public health protection levels.

[0129] Optionally, based on one or more embodiments corresponding to Figure 4 above, in another optional embodiment provided by this application, the order information further includes the purchase quantity;

[0130] It may also include:

[0131] The target text information is obtained through at least one of the following: touch screen, physical buttons, and projection buttons;

[0132] Determine the purchase quantity based on the target text information;

[0133] Alternatively, it may also include:

[0134] Acquire target voice information through a voice input device;

[0135] The quantity to purchase is determined based on the target voice information.

[0136] In one or more embodiments, a method for inputting the purchase quantity is described. As can be seen from the foregoing embodiments, before confirming the order, the user (e.g., the target object) can also modify the purchase quantity of the product (e.g., the first product) by inputting text or voice. The text input and voice input methods will be described below respectively.

[0137] I. Text-based input;

[0138] Specifically, for ease of understanding, please refer to Figure 8, which is a schematic diagram of determining the purchase quantity in an embodiment of this application. As shown in the figure, F1 is used to indicate the default purchase quantity (e.g., 1 item). F2 is used to indicate the quantity modification control. F3 is used to indicate the physical button. When the user clicks the quantity modification control indicated by F2, the target text information can be entered through the touch screen, physical button, or projected button. Assuming the target text information is "2", the purchase quantity is "2 items".

[0139] Understandably, the projection keys use a built-in laser emitter to project the outline of a standard keyboard onto any surface, then use infrared technology to capture finger movements and finally obtain the input information.

[0140] II. Based on voice input;

[0141] Specifically, with the user's consent to authorize the terminal to collect voice information, the terminal can also acquire target voice information through a voice input device (e.g., a microphone). Then, an ASR model is invoked to recognize the target voice information, thereby obtaining text information. For example, if the text information includes "2", then the purchase quantity is "2 items".

[0142] Secondly, this application embodiment provides a method for inputting the purchase quantity. Through this method, users can modify the purchase quantity during the order process; therefore, if a user needs to order multiple items, they can complete the order operation at once. This improves the convenience of the operation.

[0143] Optionally, based on one or more embodiments corresponding to Figure 4 above, another optional embodiment provided by this application may further include:

[0144] In the event of payment failure, the target terminal used by the target object sends product information for the first product, which is then displayed on the target terminal.

[0145] In one or more embodiments, a method for pushing failed orders to a target terminal is described. As can be seen from the foregoing embodiments, users (e.g., target objects) may experience payment failures during the payment process. For example, payment failure may be due to insufficient account balance, network problems, or account abnormalities.

[0146] Specifically, for ease of understanding, please refer to Figure 9. Figure 9 is a schematic diagram of terminal order placement based on payment failure message in an embodiment of this application. As shown in the figure, G1 is used to indicate a payment failure message. G2 is used to indicate an order push control. When the user clicks the order push control indicated by G2, that is, the advertising display module can request the server to send the product information of the first product to the terminal used by the user (i.e., the target object). Based on this, the product information indicated by G3 and the payment control indicated by G4 are displayed on the target terminal. When the user clicks the payment control indicated by G4, an order can be placed through the target terminal.

[0147] Secondly, this application provides a method for pushing failed orders to a target terminal. Using this method, even if an order payment fails, the order can still be pushed to the user's target terminal, allowing the user to make payment based on that order. This improves payment flexibility by allowing users to reorder as needed. Furthermore, it reduces order loss for merchants, thus facilitating more transactions.

[0148] Optionally, based on one or more embodiments corresponding to Figure 4 above, in another optional embodiment provided by this application, the mailing address is a default receiving address preset by the terminal, and the account information is the account associated with the target object;

[0149] If the first item is a physical product, the recipient information is the mailing address;

[0150] If the first item is a virtual item, the recipient information will be the account information.

[0151] In one or more embodiments, a delivery method based on product type is described. As can be seen from the foregoing embodiments, the first product can be a physical product (e.g., headphones, basketball, etc.) or a virtual product (e.g., mobile phone credit, game points, etc.). Based on this, corresponding receiving information is used for different types of products.

[0152] Specifically, for ease of understanding, please refer to Figure 10, which is a schematic diagram of the delivery of different types of goods in an embodiment of this application. As shown in Figure 10(A), H1 is used to indicate mailing information (e.g., mailing address, recipient name, recipient contact information). Assuming the first product is a physical product (e.g., smart headphones), after the user places an order and pays successfully, the first product can be mailed to the mailing address preset by the user. As shown in Figure 10(B), H2 is used to indicate account information (e.g., mobile phone number). Assuming the first product is a virtual product (e.g., mobile phone credit), after the user places an order and pays successfully, the first product can be credited to the user's account.

[0153] Secondly, this application provides a delivery method based on product type. Using this method, physical goods can be mailed to the address provided by the user, while virtual goods can be directly credited to the corresponding account. This enhances the diversity and flexibility of commodity transactions.

[0154] Based on the various embodiments corresponding to Figure 4, the overall process will be described below in conjunction with Figure 10. Please refer to Figure 11, which is a schematic diagram of an application process of the business processing method in this application embodiment. As shown in the figure, specifically:

[0155] In step I1, the advertising display module sets the order link for the advertisement and places an order for the product in the advertisement based on the order link.

[0156] In step I2, the advertising display module plays the advertisements in a loop.

[0157] In step I3, the user becomes interested in the currently playing advertisement and directly swipes their palm on the device.

[0158] In step I4, the palm-scanning device obtains the user's pre-set mail receiving information after confirming that the palm-scanning user has enabled palmprint recognition.

[0159] In step I5, the swipe device places an order based on the order link in the current advertisement and requests the deduction of the user's amount.

[0160] In step I6, the user confirms the deducted amount to make payment.

[0161] Based on one or more embodiments corresponding to Figure 4 above, another optional embodiment provided by this application is shown in Figure 12. The business processing method in this application embodiment can be completed independently by the payment interaction device, or it can be completed in cooperation with the server. It should be noted that the embodiment corresponding to Figure 12 can also be used as a standalone embodiment. The method of this application includes:

[0162] 310. For target orders, collect target biometric data, where the target order belongs to the target merchant and the target biometric data contains biometric features to be identified;

[0163] In one or more embodiments, after a target order is generated, the user needs to make a payment. Based on this, the payment interaction device can collect target biometric data (e.g., palm image, face image, fingerprint image, iris image, or voice data). It is evident that the target biometric data includes biometric features to be identified (e.g., palm print, face, fingerprint, iris, voiceprint, etc.). The target order is an order from a target merchant (e.g., a restaurant, convenience store, supermarket, etc.).

[0164] 320. If the target biological data matches the pre-stored biological data, the payment operation for the target order will be performed using the payment information corresponding to the target object;

[0165] In one or more embodiments, it is necessary to identify the collected target biometric data. In one scenario, the payment interaction device locally stores multiple pre-stored biometric data sets, based on which the payment interaction device can match the target biometric data with each of the locally stored pre-stored biometric data sets. In another scenario, the payment interaction device sends the target biometric data to a verification server, which locally stores multiple pre-stored biometric data sets, based on which the verification server can match the target biometric data with each of the locally stored pre-stored biometric data sets.

[0166] It should be noted that the matching process can be referred to step 220 in the aforementioned embodiments, and will not be repeated here. Assuming the target biometric data matches the pre-stored biometric data of the target object, the user is identified as the target object. Therefore, the payment information corresponding to the target object (e.g., payment platform, user ID, payment method, and dynamic payment password) can be obtained to execute the payment operation for the target order.

[0167] 330. If, upon successful payment, it is detected that the target object's account has enabled the rating function, then the first voice information is collected through the voice input device.

[0168] In one or more embodiments, upon successful payment, the system queries whether the currently logged-in account of the target object (e.g., an account on a review app) has enabled the rating function. If the rating function has been enabled, the payment interaction device may use a voice input device (e.g., a built-in microphone or an external microphone) to collect first voice information.

[0169] 340. Obtain order evaluation information for the target merchant based on the first voice information;

[0170] In one or more embodiments, one approach is that the payment interaction device can call an ASR model to recognize the first voice information to obtain order evaluation information. Another approach is that the payment interaction device sends the first voice information to a server, and the server calls an ASR model to recognize the first voice data to obtain order evaluation information.

[0171] It should be noted that the ASR model configuration can be deployed on the payment interaction device, or on the server, or partially deployed on the payment interaction device and partially deployed on the server. No limitation is imposed here.

[0172] 350. In response to the upload operation for order evaluation information, the order evaluation information is sent to the application server, wherein the application server is used to send the order evaluation information to the target terminal so that the target terminal can display the order evaluation information through the application client.

[0173] In one or more embodiments, users can choose to upload order review information, which is then uploaded to an application server (e.g., the server of a review application) by the payment interaction device. Based on this, the application client (e.g., the client of a review application) can display the order review information. Furthermore, if the user has pre-set a public nickname, real name, and avatar, the application client will also display the user information (e.g., nickname, real name, avatar, etc.) that sent the order review information.

[0174] Specifically, for ease of understanding, please refer to Figure 13, which is a schematic diagram of uploading order review information in an embodiment of this application. As shown in the figure, J1 is used to indicate order review information. J2 is used to indicate a re-recording control. J3 is used to indicate an upload control. When the user clicks the re-recording control indicated by J2, the voice information can be re-recorded to generate new order review information. When the user clicks the upload control indicated by J3, the upload operation for the order review information is triggered, thereby the payment interaction device sends the order review information to the application server. Based on this, the review information for the target merchant can be viewed or heard in the application client, where J4 is used to indicate the order review information displayed in the application client.

[0175] Secondly, this application provides a method for providing feedback during the consumption process. By adding voice input functionality to the payment interaction device, user information is recognized and voice feedback is recorded during the consumption process. This allows order evaluation information to be directly generated based on voice feedback, avoiding the need for users to manually open the software to provide feedback, thereby improving feedback efficiency and increasing the credibility of the evaluation.

[0176] Optionally, based on one or more embodiments corresponding to Figure 12 above, in another optional embodiment provided by this application, obtaining order evaluation information for the target merchant based on the first voice information may specifically include:

[0177] The first voice information is recognized to obtain the text information to be processed;

[0178] If the text information to be processed does not contain any prohibited words, the first voice information will be used as the order evaluation information for the target merchant.

[0179] It may also include:

[0180] If the text to be processed contains at least one prohibited word, a notification message indicating that the comment has failed will be displayed.

[0181] In one or more embodiments, a method for generating order review information is described. As described in the foregoing embodiments, after collecting the first voice information, the text information to be processed can be obtained by calling the ASR model. Based on this, the text information to be processed can be detected, and if it does not contain any prohibited words, the first voice information can be directly used as the order review information for the target merchant. That is, the order review information can be played in the form of voice. In other words, when the voice information is used as the order review information, the target terminal can play the order review information through the application client.

[0182] Specifically, for ease of understanding, please refer to Figure 14. Figure 14 is a schematic diagram showing a notification message indicating a comment failure in an embodiment of this application. As shown in Figure 14(A), K1 is used to indicate the text information to be processed. It is assumed that the text information to be processed includes prohibited words. Based on this, after the user clicks the upload control, the interface shown in Figure 14(B) is displayed. K2 is used to indicate the notification message indicating a comment failure.

[0183] Furthermore, this application provides a method for generating order review information. This method converts user-inputted speech into corresponding text and automatically detects the text content to avoid inappropriate content in the speech. This improves the compliance of voice reviews.

[0184] Optionally, based on one or more embodiments corresponding to Figure 12 above, in another optional embodiment provided by this application, obtaining order evaluation information for the target merchant based on the first voice information may specifically include:

[0185] The first voice information is recognized to obtain the text information to be processed;

[0186] If the text information to be processed does not contain any prohibited words, then the text information to be processed will be used as order evaluation information for the target merchant;

[0187] It may also include:

[0188] If the text to be processed contains at least one illegal word, then at least one illegal word will be highlighted.

[0189] In one or more embodiments, another method for generating order review information is introduced. As described in the foregoing embodiments, after acquiring the first voice information, the text information to be processed can be obtained by calling the ASR model. Based on this, the text information to be processed can be detected, and if it does not contain any prohibited words, it can be used as order review information for the target merchant. That is, the order review information can be displayed in text form. In other words, when the text information to be processed identified from the voice information is used as order review information, the target terminal can display the order review information through an application client.

[0190] Specifically, for ease of understanding, please refer to Figure 15, which is a schematic diagram of highlighting prohibited words in an embodiment of this application. As shown in Figure 15(A), K1 is used to indicate the text information to be processed. Assuming that the text information to be processed includes prohibited words, based on this, after the user clicks the upload control, the interface shown in Figure 15(B) is displayed. L2 is used to indicate the highlighted prohibited words.

[0191] Furthermore, this application provides another method for generating order review information. Using the above method, the user's voice input is converted into corresponding text, and the text content is automatically detected to avoid inappropriate content. This improves the compliance of voice reviews.

[0192] Optionally, based on one or more embodiments corresponding to Figure 12 above, in another optional embodiment provided by this application, after collecting the first voice information through the voice input device, it may further include:

[0193] Emotion recognition is performed on the first speech information to obtain the emotion recognition result;

[0194] If the emotion recognition result indicates that the first voice information belongs to the negative emotion voice information, a discount application request is sent to the application server. The discount application request carries the target object's account and the target merchant's identifier. The application server is used to send electronic coupons to the target terminal used by the target object.

[0195] In one or more embodiments, a method for providing electronic coupons based on emotion recognition results is described. As can be seen from the foregoing embodiments, when the user agrees to authorize the payment interaction device to collect voice data, the first voice information can be analyzed based on speech emotion recognition (SER) technology to obtain the emotion recognition result.

[0196] Emotional signature (SER) refers to the technology of identifying a speaker's emotional state through the acoustic features of a speech signal. Speakers can express different emotions by adjusting the movements of their vocal organs to alter the acoustic features of the speech signal. Currently, speech-based emotion recognition models are mainly divided into two categories: discrete emotion description models and continuous emotion description models. Discrete emotion description models describe emotions as discrete, adjective labels, such as anger, happiness, surprise, fear, and sadness. Continuous emotion description models describe emotions as points in a multi-dimensional emotion space, where each dimension corresponds to a psychological attribute of the emotion. For example, in a two-dimensional space, activation represents the intensity of the emotion, and valence represents the positive or negative degree of the emotion. Happiness can be represented by high activation and high valence, while sadness can be represented by low activation and low valence.

[0197] Specifically, in one scenario, the payment interaction device performs emotion recognition on the first voice message. If the emotion recognition result is negative, the payment interaction device can send a discount request to the application server. This discount request carries the target user's account and the target merchant's identifier. The application server can determine the user of the electronic coupon based on the target user's account and the issuer of the electronic coupon based on the target merchant's identifier. Based on this, the application server sends the electronic coupon to the target terminal used by the target user. In another scenario, the payment interaction device sends the first voice message to the application server, which then performs emotion recognition on the first voice message. If the emotion recognition result is negative, the application server directly sends the electronic coupon to the target terminal used by the target user.

[0198] It should be noted that in practical applications, emotion recognition results can also be obtained by collecting conversations between users and store staff. It is understandable that negative emotions include, but are not limited to, shame, guilt, indifference, sadness, fear, desire, anger, and pride.

[0199] Furthermore, this application provides a method for providing electronic coupons based on emotion recognition results. Using this method, if negative emotions are detected in a user during a purchase, the user will receive an electronic coupon. Therefore, by responding promptly to users' negative emotions, the user experience can be improved, and user stickiness can be enhanced.

[0200] Optionally, based on one or more embodiments corresponding to FIG12 above, another optional embodiment provided by this application may further include:

[0201] Upon successful payment, K rating options for the target order are displayed, where each rating option corresponds to a rating score, and K is an integer greater than 1.

[0202] In response to the selection operation for the target rating option, the rating score corresponding to the target rating option is sent to the application server, so that the application server updates the merchant score of the target merchant according to the rating score. The target rating option is one of K rating options. The application server is used to send the merchant score to the target terminal so that the target terminal can display the merchant score through the application client.

[0203] In one or more embodiments, a method for rating target merchants is described. As can be seen from the foregoing embodiments, the application client can not only display reviews of target merchants (e.g., order ratings provided by the target entity), but also display the merchant ratings. It is understood that merchant ratings can influence users' consumption decisions; high-rated merchants tend to attract more consumers.

[0204] Specifically, for ease of understanding, please refer to Figure 16, which is a schematic diagram illustrating the rating options in an embodiment of this application. As shown in the figure, after successful payment, the payment interaction device provides several rating options for the target order. M1 indicates 5 rating options (i.e., K equals 5 at this time). Each rating option corresponds to a rating score; for example, the first rating option corresponds to a rating score of 1 point, the second rating option corresponds to a rating score of 2 points, and so on.

[0205] Based on this, assuming the user clicks the rating option indicated by M2, that is, this rating option is taken as the target rating option. The payment interaction device then sends the rating score (i.e., 5 points) corresponding to the target rating option to the application server. The application server updates the target merchant's score based on the rating score, and the application client displays the updated merchant score in real time.

[0206] Furthermore, this application provides a method for rating target merchants. Using this method, users can rate a merchant after completing payment for the target order. This avoids requiring users to manually open the software to rate the merchant, thereby improving rating efficiency and increasing the credibility of the rating.

[0207] Optionally, based on one or more embodiments corresponding to FIG12 above, another optional embodiment provided by this application may further include:

[0208] If payment is successful and the target account has enabled the rating function, then display the M rating objects corresponding to the target order, where M is an integer greater than or equal to 1.

[0209] In response to the selection operation for the target evaluation object, second voice information is collected through the voice input device, wherein the target evaluation object is one of the M evaluation objects;

[0210] Based on the second voice information, obtain object evaluation information for the target evaluation object;

[0211] In response to the upload operation for object evaluation information, the object evaluation information is sent to the application server. The application server is used to send the object evaluation information to the target terminal so that the target terminal can display the object evaluation information through the application client.

[0212] In one or more embodiments, a method for commenting on objects in an order is described. As can be seen from the foregoing embodiments, if the account currently logged in to the target object has the rating function enabled after successful payment, it can not only provide an overall rating for the consumption, but also rating specific objects involved in the consumption (e.g., dishes, goods, service personnel, etc.).

[0213] Specifically, for ease of understanding, please refer to Figure 17, which is a schematic diagram of uploaded object evaluation information in an embodiment of this application. As shown in Figure 17(A), after successful payment, the payment interaction device provides several evaluation objects corresponding to the target order. N1 indicates 5 evaluation objects (i.e., 5 dishes, where M equals 5). It can be seen that each evaluation object corresponds to an evaluation control. Based on this, assuming the user clicks the evaluation control indicated by N2, that is, selects "Dish A" as the target evaluation object, and thus triggers a selection operation for the target evaluation object. Therefore, the payment interaction device can use a voice input device to collect second voice information.

[0214] It should be noted that one approach is for the payment interaction device to call an ASR model to recognize the second voice information in order to obtain object evaluation information for the target evaluation object. Another approach is for the payment interaction device to send the second voice information to a server, which then calls an ASR model to recognize the second voice data in order to obtain object evaluation information for the target evaluation object.

[0215] As shown in Figure 17(B), N3 indicates the object evaluation information for the target evaluation object. N4 indicates the upload control. When the user clicks the upload control indicated by N4, the upload operation for the object evaluation information is triggered, and the payment interaction device sends the object evaluation information to the application server. Based on this, the object evaluation information for the target evaluation object can be viewed or heard in the application client.

[0216] Furthermore, this application provides a method for commenting on objects in an order. Using this method, since an order may include multiple rateable objects (e.g., goods or service personnel), the user can choose to comment on one or more of these objects. This increases the flexibility of the commenting process.

[0217] Optionally, based on one or more embodiments corresponding to Figure 4 or Figure 12 above, another optional embodiment provided by this application may further include:

[0218] The image to be identified is acquired through an image acquisition device;

[0219] The image to be recognized is then recognized to obtain the image recognition result;

[0220] If the image recognition result indicates that the image to be recognized is the image of the target product, then obtain the product evaluation information for the target product;

[0221] In response to the upload operation of product review information, the product review information is sent to the application server. The application server is used to send the product review information to the target terminal so that the target terminal can display the product review information through the application client.

[0222] In one or more embodiments, a method for evaluating goods is described. As can be seen from the foregoing embodiments, payment interaction devices can collect not only biometric features but also item features through image acquisition devices (e.g., cameras). Based on this, specific goods can be identified according to the item features.

[0223] It should be noted that one approach is for the payment interaction device to invoke an image recognition model to recognize the image to obtain a recognition result. Another approach is for the payment interaction device to send the image to be recognized to a server, where the server invokes the image recognition model to recognize the image to obtain a recognition result. It is understood that the image recognition model configuration can be deployed on the payment interaction device, or on the server, or partially deployed on the payment interaction device and partially on the server. No limitation is imposed here.

[0224] Specifically, for ease of understanding, please refer to Figure 18. Figure 18 is a schematic diagram of uploading product review information in an embodiment of this application. As shown in Figure 18(A), Q1 is used to indicate the payment interaction device. Q2 is used to indicate the product to be identified. It can be seen that the payment interaction device captures the image to be identified through the image acquisition device, and obtains the image recognition result after the image to be identified is recognized. Assuming that the image recognition result is an image of "smart headphones" in the image to be identified, then "smart headphones" is the target product, as shown in Figure 18(B). Here, Q3 is used to indicate the image recognition result (e.g., "smart headphones"). Q4 is used to indicate the review control. When the user clicks the review control indicated by Q4, they can input product review information for the target product in the form of text or voice. Thus, as shown in Figure 18(C), Q5 is used to indicate the product review information for the target product. Q6 is used to indicate the upload control. When the user clicks the upload control indicated by Q6, the upload operation for the product review information is triggered, and the payment interaction device sends the product review information to the application server. Based on this, users can view or listen to product reviews for the target product in the application client.

[0225] Secondly, this application embodiment provides a method for evaluating products. Through this method, the payment interaction device can also recognize images to identify images containing products. Based on this, it can automatically redirect to the review interface corresponding to the product, facilitating user evaluation.

[0226] Based on the various embodiments corresponding to Figure 12, the overall process will be described below in conjunction with Figure 18. Please refer to Figure 19, which is a schematic diagram of another application process of the business processing method in this application embodiment. As shown in the figure, specifically:

[0227] In step S1, the user makes a purchase by swiping their palm.

[0228] In step S2, after the transaction is completed, the swiping device checks the user's settings.

[0229] In step S3, it is determined whether the user has enabled the swipe rating function based on the user settings. If the function has been enabled, step S4 is executed; otherwise, the entire process ends.

[0230] In step S4, the swipe device can prompt the user to evaluate the consumption through text or voice.

[0231] In step S5, if the user chooses to comment, the device records the user's voice and converts it into text, then displays it to the user. If the user does not wish to comment, they can exit the interface.

[0232] In step S6, the user confirms the uploaded evaluation content by scanning the palm of their hand.

[0233] In step S7, the swipe device uploads the user's review content to the review application.

[0234] The service processing apparatus in this application is described in detail below. Please refer to FIG20, which is a schematic diagram of an embodiment of the service processing apparatus in this application. The service processing apparatus 40 includes:

[0235] The acquisition module 410 is used to collect first biological data when displaying first advertising content, wherein the first advertising content is the advertising content corresponding to the first product, and the first biological data contains biological features to be identified.

[0236] The acquisition module 410 is also used to acquire the payment information corresponding to the target object if the first biological data is successfully matched with the pre-stored biological data of the target object. The pre-stored biological data is biological data pre-collected for the target object.

[0237] The processing module 420 is used to respond to the confirmation operation of the order information for the first product and perform the payment operation according to the payment information.

[0238] Optionally, the acquisition module 410 is further configured to acquire the payment information and receiving information corresponding to the target object if the first biological data is successfully matched with the pre-stored biological data of the target object. The receiving information includes at least one of mailing address and account information, and the receiving information is the address used to receive the first goods in the case of successful payment.

[0239] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing device 40 provided in this application, the service processing device further includes a sending module 430, a receiving module 440 and a display module 450.

[0240] The sending module 430 is also used to send an advertising lock request to the advertising display module through the payment interaction module after collecting the first biological data, so as to generate a lock response message through the advertising display module, wherein the lock response message carries the identifier of the first product;

[0241] The receiving module 440 is used to receive the lock response message sent by the advertising display module through the payment interaction module;

[0242] or,

[0243] The display module 450 is used to lock the first advertisement content in response to an advertisement locking request.

[0244] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0245] The sending module 430 is also used to send an advertising lock request to the advertising display module through the payment interaction module after collecting the first biological data, so that the advertising display module can continuously display the first advertising content within a preset time period.

[0246] If no biological data is collected within the preset time period, a second advertisement will be displayed when the preset time period ends. The second advertisement is the advertisement corresponding to the second product.

[0247] If third biological data is collected within the preset time period, and the third biological feature successfully matches the first pre-stored biological data of the first object, the first payment information corresponding to the first object is obtained, and the order information of the first product related to the first object is displayed.

[0248] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0249] The sending module 430 is also used to send an advertising lock request to the advertising display module through the payment interaction module after collecting the first biological data, so as to provide queuing control when the advertising display module displays the first advertising content.

[0250] The display module 440 is also configured to continue displaying the first advertisement content in response to a selection operation on the queuing control;

[0251] The display module 440 is also used to display a second advertisement if the selection operation for the queuing control is not responded to after the first advertisement content has been displayed. The second advertisement content is the advertisement content corresponding to the second product.

[0252] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0253] The acquisition module 410 is also used to collect second biometric data when displaying a set of product information, wherein the set of product information is at least one product information recommended based on the face recognition result, and the second biometric data contains biometric features to be identified.

[0254] The acquisition module 410 is also used to acquire the payment information and delivery information corresponding to the target object if it responds to the order operation for the third product and the second biological data is successfully matched with the pre-stored biological data, wherein the third product is the product corresponding to the target product information and the target product information is a product information in the product information set.

[0255] The display module 440 is also used to send an order request through the payment interaction module to display the order information for the third product through the advertising display module. The order request carries payment information, delivery information and the identifier of the third product. The delivery information is the address for receiving the third product if the payment is successful.

[0256] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0257] Processing module 420 is specifically used to acquire voice commands through a voice input device;

[0258] When the voice command meets the command triggering conditions, in response to the confirmation operation of the order information for the first product, the payment operation is executed according to the payment information;

[0259] Among them, the conditions for triggering the instruction include at least one of the following:

[0260] After recognizing the voice command, it is determined that the corresponding text command contains a trigger word;

[0261] After recognizing the voice command, the initiator of the voice command is identified as the target.

[0262] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the business processing device 40 provided in this application, the order information further includes the purchase quantity;

[0263] The acquisition module 410 is also used to acquire target text information through at least one of a touch screen, physical buttons and projection buttons;

[0264] The acquisition module 410 is also used to determine the purchase quantity based on the target text information;

[0265] or,

[0266] The acquisition module 410 is also used to acquire target voice information through the voice input device;

[0267] The acquisition module 410 is also used to determine the purchase quantity based on the target voice information.

[0268] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0269] The sending module 430 is also used to send product information for the first product to the target terminal used by the target object in the event of payment failure, and the target terminal is used to display the product information of the first product.

[0270] Optionally, based on the embodiment corresponding to Figure 20 above, in another embodiment of the business processing device 40 provided in this application, the mailing address is a default receiving address preset by the terminal, and the account information is the account associated with the target object;

[0271] If the first item is a physical product, the recipient information is the mailing address;

[0272] If the first item is a virtual item, the recipient information will be the account information.

[0273] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0274] The acquisition module 410 is also used to collect target biological data for a target order, wherein the target order belongs to the target merchant and the target biological data contains biological features to be identified.

[0275] The processing module 440 is also used to perform a payment operation on the target order using the payment information corresponding to the target object if the target biological data matches the pre-stored biological data successfully;

[0276] The acquisition module 410 is also used to collect first voice information through the voice input device if it is detected that the target object's account has enabled the rating function when the payment is successful.

[0277] The acquisition module 410 is also used to acquire order evaluation information for the target merchant based on the first voice information;

[0278] The sending module 430 is also used to respond to the upload operation for order evaluation information by sending the order evaluation information to the application server. The application server is used to send the order evaluation information to the target terminal so that the target terminal can display the order evaluation information through the application client.

[0279] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the business processing device 40 provided in this application, the business processing device 40 further includes a display module 450;

[0280] The acquisition module 410 is specifically used to recognize the first voice information to obtain the text information to be processed;

[0281] If the text information to be processed does not contain any prohibited words, the first voice information will be used as the order evaluation information for the target merchant.

[0282] The display module 450 is used to display a notification message indicating that the comment has failed if the text information to be processed contains at least one prohibited word.

[0283] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0284] The acquisition module 410 is specifically used to recognize the first voice information to obtain the text information to be processed;

[0285] If the text information to be processed does not contain any prohibited words, then the text information to be processed will be used as order evaluation information for the target merchant;

[0286] The display module 450 is also used to highlight at least one violating word if the text information to be processed contains at least one violating word.

[0287] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0288] The processing module 440 is also used to collect the first voice information through the voice input device, and then perform emotion recognition on the first voice information to obtain the emotion recognition result;

[0289] The sending module 430 is also used to send a discount application request to the application server if the emotion recognition result indicates that the first voice information belongs to the voice information with negative emotion. The discount application request carries the account of the target object and the identifier of the target merchant. The application server is used to send electronic coupons to the target terminal used by the target object.

[0290] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0291] The display module 450 is also used to display K rating options for the target order when payment is successful, where each rating option corresponds to a rating score, and K is an integer greater than 1;

[0292] The sending module 430 is also used to respond to the selection operation for the target rating option by sending the rating score corresponding to the target rating option to the application server, so that the application server updates the merchant score of the target merchant according to the rating score. The target rating option is one of the K rating options. The application server is used to send the merchant score to the target terminal so that the target terminal can display the merchant score through the application client.

[0293] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0294] The display module 450 is also used to display M review objects corresponding to the target order if the target object's account has enabled the review function when the payment is successful, where M is an integer greater than or equal to 1;

[0295] The acquisition module 410 is also used to collect second voice information through a voice input device in response to a selection operation for a target evaluation object, wherein the target evaluation object is one of the M evaluation objects;

[0296] The acquisition module 410 is also used to acquire object evaluation information for the target evaluation object based on the second voice information;

[0297] The sending module 430 is also used to respond to the upload operation for object evaluation information by sending the object evaluation information to the application server. The application server is used to send the object evaluation information to the target terminal so that the target terminal can display the object evaluation information through the application client.

[0298] Optionally, based on the embodiment corresponding to FIG20 above, in another embodiment of the service processing apparatus 40 provided in this application,

[0299] The acquisition module 410 is also used to acquire the image to be recognized through the image acquisition device;

[0300] The processing module 440 is also used to recognize the image to be recognized and obtain the image recognition result;

[0301] The acquisition module 410 is also used to acquire product evaluation information for the target product if the image recognition result indicates that the image to be recognized is an image of the target product;

[0302] The sending module 430 is also used to respond to the upload operation of product review information by sending the product review information to the application server. The application server is used to send the product review information to the target terminal so that the target terminal can display the product review information through the application client.

[0303] This application also provides a terminal, as shown in Figure 21. For ease of explanation, only the parts related to this application embodiment are shown. For specific technical details not disclosed, please refer to the method section of this application embodiment. In this application embodiment, the terminal is used as a payment interaction device for illustration:

[0304] Figure 21 shows a block diagram of a partial structure of a payment interaction device related to the terminal provided in the embodiments of this application. Referring to Figure 21, the payment interaction device includes components such as a radio frequency (RF) circuit 510, a memory 520, an input unit 530, a display unit 540, a sensor 550, an audio circuit 560, a wireless fidelity (WiFi) module 570, a processor 580, and a power supply 590. Those skilled in the art will understand that the payment interaction device structure shown in Figure 21 does not constitute a limitation on the payment interaction device, and may include more or fewer components than shown, or combine certain components, or have different component arrangements.

[0305] The following section, with reference to Figure 21, provides a detailed description of each component of the payment interaction device:

[0306] RF circuit 510 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and processes it with processor 580; additionally, it transmits uplink data to the base station. Typically, RF circuit 510 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low-noise amplifier (LNA), a duplexer, etc. Furthermore, RF circuit 510 can also communicate wirelessly with networks and other devices. The aforementioned wireless communication can use any communication standard or protocol, including but not limited to Global System for Mobile Communications (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Message Service (SMS), etc.

[0307] The memory 520 can be used to store software programs and modules. The processor 580 executes various functional applications and data processing of the payment interaction device by running the software programs and modules stored in the memory 520. The memory 520 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for at least one function (such as sound playback function, image playback function, etc.), etc.; the data storage area may store data created based on the use of the payment interaction device (such as audio data, etc.). In addition, the memory 520 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device.

[0308] The input unit 530 can be used to receive input numerical or character information, and to generate key signal inputs related to user settings and function control of the payment interaction device. Specifically, the input unit 530 may include a touch panel 531 and other input devices 532. The touch panel 531, also known as a touch screen, can collect touch operations performed by the user on or near it (such as operations performed by the user using a finger, stylus, or any suitable object or accessory on or near the touch panel 531), and drive the corresponding connection devices according to a pre-set program. Optionally, the touch panel 531 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, and sends it to the processor 580, and can also receive and execute commands sent by the processor 580. In addition, the touch panel 531 can be implemented using various types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch panel 531, the input unit 530 may also include other input devices 532. Specifically, other input devices 532 may include, but are not limited to, one or more of the following: physical keyboard, function keys (such as volume control buttons, power buttons, etc.), mouse, joystick, etc.

[0309] The display unit 540 can be used to display information input by the user or information provided to the user, as well as various menus of the payment interaction device. The display unit 540 may include a display panel 541, which may optionally be configured as a liquid crystal display (LCD), organic light-emitting diode (OLED), or similar form. Further, a touch panel 531 may cover the display panel 541. When the touch panel 531 detects a touch operation on or near it, it transmits the information to the processor 580 to determine the type of touch event. Subsequently, the processor 580 provides corresponding visual output on the display panel 541 according to the type of touch event. Although in Figure 21, the touch panel 531 and the display panel 541 are shown as two separate components to implement the input and output functions of the payment interaction device, in some embodiments, the touch panel 531 and the display panel 541 can be integrated to achieve the input and output functions of the payment interaction device.

[0310] The payment interaction device may also include at least one sensor 550, such as a light sensor, a motion sensor, and other sensors.

[0311] Audio circuit 560, speaker 561, and microphone 562 provide an audio interface between the user and the payment interaction device. Audio circuit 560 converts received audio data into electrical signals and transmits them to speaker 561, where speaker 561 converts them into sound signals for output. On the other hand, microphone 562 converts collected sound signals into electrical signals, which are received by audio circuit 560, converted into audio data, and then processed by processor 580 before being sent via RF circuit 510 to, for example, another payment interaction device, or output to memory 520 for further processing.

[0312] WiFi is a short-range wireless transmission technology. The payment interaction device, through the WiFi module 570, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 21 shows the WiFi module 570, it is understood that it is not an essential component of the payment interaction device and can be omitted as needed without altering the essence of the invention.

[0313] The processor 580 is the control center of the payment interaction device. It connects various parts of the payment interaction device via various interfaces and lines. It executes various functions and processes data by running or executing software programs and / or modules stored in the memory 520, and by calling data stored in the memory 520. Optionally, the processor 580 may include one or more processing units; optionally, the processor 580 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and applications, and the modem processor mainly handles wireless communication. It is understood that the aforementioned modem processor may also not be integrated into the processor 580.

[0314] The payment interaction device also includes a power supply 590 (such as a battery) that powers the various components. Optionally, the power supply can be logically connected to the processor 580 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system.

[0315] Although not shown, payment interaction devices may also include cameras, Bluetooth modules, etc., which will not be elaborated here.

[0316] The steps performed by the terminal in the above embodiments can be based on the terminal structure shown in Figure 21.

[0317] This application also provides a computer device, including a memory and a processor. The memory stores a computer program, and when the processor executes the computer program, it implements the steps of the methods described in the foregoing embodiments.

[0318] This application also provides a computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the steps of the methods described in the foregoing embodiments.

[0319] This application also provides a computer program product, including a computer program that, when executed by a processor, implements the steps of the methods described in the foregoing embodiments.

[0320] Those skilled in the art will clearly understand that, for the sake of convenience and brevity, the specific working processes of the systems, devices, and units described above can be referred to the corresponding processes in the foregoing method embodiments, and will not be repeated here.

[0321] In this application embodiment, the terms "module" or "unit" refer to a computer program or part of a computer program that has a predetermined function and works with other related parts to achieve a predetermined goal, and can be implemented wholly or partially using software, hardware (such as processing circuitry or memory), or a combination thereof. Similarly, a processor (or multiple processors or memory) can be used to implement one or more modules or units. Furthermore, each module or unit can be part of an overall module or unit that includes the functionality of that module or unit.

[0322] In the several embodiments provided in this application, it should be understood that the disclosed systems, apparatuses, and methods can be implemented in other ways. For example, the apparatus embodiments described above are merely illustrative; for instance, the division of units is only a logical functional division, and in actual implementation, there may be other division methods. For example, multiple units or components may be combined or integrated into another system, or some features may be ignored or not executed. Furthermore, the coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection between apparatuses or units through some interfaces, and may be electrical, mechanical, or other forms.

[0323] The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the units can be selected to achieve the purpose of this embodiment according to actual needs.

[0324] Furthermore, the functional units in the various embodiments of this application can be integrated into one processing unit, or each unit can exist physically separately, or two or more units can be integrated into one unit. The integrated unit can be implemented in hardware or as a software functional unit.

[0325] If the integrated unit is implemented as a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, or all or part of the technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions to cause a computer device (which may be a server or terminal device, etc.) to execute all or part of the steps of the methods described in the various embodiments of this application. The aforementioned storage medium includes various media capable of storing computer programs, such as USB flash drives, portable hard drives, read-only memory (ROM), random access memory (RAM), magnetic disks, or optical disks.

[0326] The above-described embodiments are only used to illustrate the technical solutions of this application, and are not intended to limit them. Although this application has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that modifications can still be made to the technical solutions described in the foregoing embodiments, or equivalent substitutions can be made to some of the technical features. Such modifications or substitutions do not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of this application.

Claims

1. A method of service processing, the method being performed by a terminal, the method comprising: collecting first biological data in a case where first advertisement content is presented, wherein the first advertisement content is advertisement content corresponding to a first commodity, and the first biological data contains a biological feature to be identified; if the first biological data matches pre-stored biological data of a target object successfully, obtaining payment information corresponding to the target object, wherein the pre-stored biological data is biological data pre-collected for the target object; in response to a confirmation operation of order information of the first commodity, performing a payment operation according to the payment information. 2.The method of claim 1, wherein the obtaining payment information corresponding to the target object if the first biological data matches pre-stored biological data of a target object successfully comprises: if the first biological data matches pre-stored biological data of a target object successfully, obtaining payment information and delivery information corresponding to the target object, the delivery information including at least one of a mailing address and account information, the delivery information being an address used to receive the first commodity in a case where payment is successful. 3.The method of claim 1, wherein after the collecting first biological data, the method further comprises: sending, by a payment interaction module, an advertisement locking request to an advertisement presentation module, to generate a locking response message by the advertisement presentation module, wherein the locking response message carries an identification of the first commodity; receiving, by the payment interaction module, the locking response message sent by the advertisement presentation module; or in response to the advertisement locking request, performing a locking process on the first advertisement content. 4.The method of claim 1, wherein after the collecting first biological data, the method further comprises: sending, by a payment interaction module, an advertisement locking request to an advertisement presentation module, to continuously present the first advertisement content by the advertisement presentation module within a preset time period; if no biological data is collected within the preset time period, presenting second advertisement content in a case where the preset time period ends, the second advertisement content being advertisement content corresponding to a second commodity; if third biological data is collected within the preset time period, and the third biological feature matches first pre-stored biological data of a first object successfully, obtaining first payment information corresponding to the first object, and displaying order information of the first commodity related to the first object. 5.The method of claim 1, wherein after the collecting first biological data, the method further comprises: sending, by a payment interaction module, an advertisement locking request to an advertisement presentation module, to provide a queuing control when presenting the first advertisement content by the advertisement presentation module; if a selection operation is performed on the queuing control, continuing to present the first advertisement content; if no selection operation is performed on the queuing control in a case where the first advertisement content is presented completely, presenting second advertisement content, the second advertisement content being advertisement content corresponding to a second commodity. 6.The method of claim 1, wherein the method further comprises: ​ In the case of displaying a set of commodity information, second biological data is collected, wherein the set of commodity information is at least one commodity information recommended based on a face recognition result, and the second biological data contains biological features to be recognized; If, in response to a placing operation for a third commodity, and the second biological data matches the pre-stored biological data successfully, the payment information and the delivery information corresponding to the target object are obtained, wherein the third commodity is a commodity corresponding to target commodity information, and the target commodity information is one commodity information in the set of commodity information; An order placing request is sent through a payment interaction module to display order information for the third commodity through the advertisement display module, wherein the order placing request carries the payment information, the delivery information, and an identifier of the third commodity, and the delivery information is also used to receive an address of the third commodity in the case of successful payment.

7. The method of claim 1, wherein the payment operation is performed according to the payment information in response to the confirmation operation of the order information of the first commodity, comprising: obtaining a voice instruction through a voice input device; in the case that the voice instruction meets an instruction triggering condition, performing a payment operation according to the payment information in response to the confirmation operation of the order information of the first commodity; wherein the case that the voice instruction meets the instruction triggering condition includes at least one of the following: after recognizing the voice instruction, it is determined that the text instruction corresponding to the voice instruction contains a trigger word; after recognizing the voice instruction, it is determined that the initiator of the voice instruction is the target object.

8. The method of claim 1, wherein the order information further comprises a purchase quantity; the method further comprises: obtaining target text information through at least one of a touch screen, a physical button, and a projection button; determining the purchase quantity according to the target text information; or, the method further comprises: obtaining target voice information through a voice input device; determining the purchase quantity according to the target voice information.

9. The method of claim 1, further comprising: in the case of payment failure, sending commodity information of the first commodity to a target terminal used by the target object, wherein the target terminal is used to display the commodity information of the first commodity.

10. The method of claim 2, wherein the mailing address is a default delivery address pre-set through a terminal, and the account information is an account associated with the target object; in the case that the first commodity is a physical commodity, the delivery information is the mailing address; in the case that the first commodity is a virtual commodity, the delivery information is the account information.

11. The method of any one of claims 1 to 10, further comprising: collecting target biological data for a target order, wherein the target order belongs to an order of a target merchant, and the target biological data contains biological features to be recognized. If the target biological data matches the pre-stored biological data, a payment operation is performed on the target order by using the payment information corresponding to the target object; If the account of the target object is detected to have opened the evaluation function after the payment is successful, first voice information is collected through a voice input device; Order evaluation information for the target merchant is obtained according to the first voice information; In response to an uploading operation of the order evaluation information, the order evaluation information is sent to an application server, and the application server is configured to send the order evaluation information to a target terminal, so that the target terminal displays the order evaluation information through an application client.

12. The method of claim 11, wherein the order evaluation information for the target merchant is obtained according to the first voice information, comprising: identifying the first voice information to obtain text information to be processed; if the text information to be processed does not contain a rule violation word, the first voice information is used as the order evaluation information for the target merchant; the method further comprises: if the text information to be processed contains at least one rule violation word, a notification message of comment failure is displayed.

13. The method of claim 11, wherein the order evaluation information for the target merchant is obtained according to the first voice information, comprising: identifying the first voice information to obtain text information to be processed; if the text information to be processed does not contain a rule violation word, the text information to be processed is used as the order evaluation information for the target merchant; the method further comprises: if the text information to be processed contains at least one rule violation word, the at least one rule violation word is highlighted.

14. The method of claim 11, wherein after the first voice information is collected through the voice input device, the method further comprises: performing emotion recognition on the first voice information to obtain an emotion recognition result; if the emotion recognition result indicates that the first voice information belongs to negative emotional voice information, a discount application request is sent to the application server, wherein the discount application request carries an account of the target object and an identifier of the target merchant, and the application server is configured to send an electronic discount coupon to a target terminal used by the target object.

15. The method of claim 11, further comprising: displaying K rating options for the target order in the case of successful payment, wherein each rating option corresponds to a rating score, and K is an integer greater than 1; in response to a selection operation of a target rating option, a rating score corresponding to the target rating option is sent to the application server, so that the application server updates a merchant score of the target merchant according to the rating score, wherein the target rating option is one of the K rating options, and the application server is configured to send the merchant score to a target terminal, so that the target terminal displays the merchant score through an application client.

16. The method of claim 11, further comprising: In the case of successful payment, if it is detected that the account of the target object has opened the evaluation function, M evaluation objects corresponding to the target order are displayed, wherein M is an integer greater than or equal to 1; In response to a selection operation on a target evaluation object, second voice information is collected through the voice input device, wherein the target evaluation object is one of the M evaluation objects; Object evaluation information for the target evaluation object is obtained according to the second voice information; In response to an upload operation on the object evaluation information, the object evaluation information is sent to an application server, wherein the application server is configured to send the object evaluation information to a target terminal, so that the target terminal displays the object evaluation information through an application client.

17. The method of any one of claims 1-16, further comprising: obtaining an image to be identified through an image acquisition device; identifying the image to be identified to obtain an image identification result; if the image identification result indicates that the image to be identified is an image of a target commodity, obtaining commodity evaluation information for the target commodity; in response to an upload operation on the commodity evaluation information, sending the commodity evaluation information to an application server, wherein the application server is configured to send the commodity evaluation information to a target terminal, so that the target terminal displays the commodity evaluation information through an application client.

18. A business processing device, comprising: an obtaining module configured to collect first biological data in the case of displaying first advertisement content, wherein the first advertisement content is advertisement content corresponding to a first commodity, and the first biological data contains biological features to be identified; the obtaining module is further configured to, if the first biological data matches pre-stored biological data of a target object successfully, obtain payment information corresponding to the target object, wherein the pre-stored biological data is biological data previously collected for the target object; a processing module configured to, in response to a confirmation operation on order information of the first commodity, perform a payment operation according to the payment information.

19. A computer device, comprising a memory and a processor, wherein the memory stores a computer program, and the processor implements the steps of the method of any one of claims 1-17 when executing the computer program.

20. A computer-readable storage medium having a computer program stored thereon, wherein the computer program implements the steps of the method of any one of claims 1-17 when executed by a processor.

21. A computer program product, comprising a computer program, wherein the computer program implements the steps of the method of any one of claims 1-17 when executed by a processor.

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