Virtual resource issuing method and apparatus, device and storage medium

Abstract

Provided in the embodiments of the present disclosure are a virtual resource issuing method and apparatus, a device and a storage medium. The method comprises: acquiring, for a target user, trigger parameters with respect to objects with a plurality of category tags within a preset time period, the category tags being pre-assigned to the objects; on the basis of the trigger parameters, determining from amongst the plurality of category tags a category tag satisfying a first resource issuing condition as a target category tag; and, when a second resource issuing condition is satisfied, issuing to the target user a virtual resource corresponding to the target category tag. In the virtual resource issuing method provided in the embodiments of the present disclosure, the virtual resource corresponding to the category tag satisfying both the first resource issuing condition and the second resource issuing condition is issued to the target user, so that a virtual resource corresponding to a category tag for which a target user has a purchase intention is issued to the target user in a targeted manner, thereby improving the conversion rate of virtual resources and further avoiding, to a certain extent, waste caused by unused virtual resources.

Description

A method, apparatus, device, and storage medium for distributing virtual resources.

[0001] Cross-reference to related applications

[0002] This application claims priority to Chinese Patent Application No. 202411215728.6, filed on August 30, 2024, the disclosure of which is incorporated herein by reference in its entirety. Technical Field

[0003] This disclosure relates to a method, apparatus, device, and storage medium for distributing virtual resources. Background Technology

[0004] With the development and application of the internet, more and more users are choosing online shopping. Online shopping refers to shoppers selecting goods through the internet and placing shopping requests through electronic orders, with merchants providing corresponding goods or services based on these requests.

[0005] Most internet platforms offer coupons to promote and sell products, encouraging shoppers to place orders. However, distributing coupons without targeting specific customers results in low conversion rates and wastes the platform's resources. Summary of the Invention

[0006] This disclosure provides a method, apparatus, device, and storage medium for distributing virtual resources, which can not only improve the conversion rate of virtual resources but also avoid resource waste to a certain extent.

[0007] In a first aspect, embodiments of this disclosure provide a method for distributing virtual resources, including:

[0008] Obtain the trigger parameters of the target user for objects with multiple category tags within a preset time period; wherein, the category tags are pre-added to the objects;

[0009] Based on the triggering parameters, a category label that meets the first resource allocation condition is determined from the multiple category labels and used as the target category label;

[0010] When the second resource distribution condition is met, the virtual resource corresponding to the target category tag is distributed to the target user.

[0011] Secondly, embodiments of this disclosure also provide a device for distributing virtual resources, comprising:

[0012] The trigger parameter acquisition module is used to acquire the trigger parameters of the target user for objects with multiple category tags within a preset time period; wherein, the category tags are pre-added to the objects;

[0013] The target category label determination module is used to determine, based on the triggering parameters, a category label that meets the first resource allocation condition from the multiple category labels, and use it as the target category label;

[0014] The virtual resource distribution module is used to distribute virtual resources corresponding to the target category tag to the target user when the second resource distribution condition is met.

[0015] Thirdly, embodiments of this disclosure also provide an electronic device, the electronic device comprising:

[0016] One or more processors;

[0017] Storage device for storing one or more programs.

[0018] When the one or more programs are executed by the one or more processors, the one or more processors implement the virtual resource distribution method as described in the embodiments of this disclosure.

[0019] Fourthly, embodiments of this disclosure also provide a storage medium containing computer-executable instructions, which, when executed by a computer processor, are used to perform the virtual resource distribution method as described in embodiments of this disclosure. Attached Figure Description

[0020] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic, and the originals and elements are not necessarily drawn to scale.

[0021] Figure 1 is a flowchart illustrating a method for distributing virtual resources according to an embodiment of this disclosure;

[0022] Figure 2 is a schematic diagram of the structure of a virtual resource distribution device provided in an embodiment of this disclosure;

[0023] Figure 3 is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. Detailed Implementation

[0024] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0025] It should be understood that the steps described in the method embodiments of this disclosure may be performed in different orders and / or in parallel. Furthermore, the method embodiments may include additional steps and / or omit the steps shown. The scope of this disclosure is not limited in this respect.

[0026] The term "comprising" and its variations as used herein are open-ended inclusions, meaning "including but not limited to". The term "based on" means "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Definitions of other terms will be given in the description below.

[0027] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are used only to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependencies.

[0028] It should be noted that the terms "a" and "a plurality of" used in this disclosure are illustrative rather than restrictive, and those skilled in the art should understand that, unless otherwise expressly indicated in the context, they should be understood as "one or more".

[0029] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0030] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0031] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0032] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done, for example, through a small window. The prompt message can be presented as text within the small window. Furthermore, the small window can also include a selection control allowing the user to choose whether to "agree" or "disagree" to provide personal information to the electronic device.

[0033] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0034] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0035] In some implementations, the coupon distribution strategy involves the platform selecting a subset of users as target users and then distributing coupons to them. This approach does not consider whether the target users actually need the coupon, resulting in inefficient coupon conversion and wasted platform resources.

[0036] Figure 1 is a flowchart illustrating a method for distributing virtual resources according to an embodiment of this disclosure. This embodiment is applicable to situations where virtual resources are distributed to target users. The method can be executed by a virtual resource distribution device, which can be implemented in the form of software and / or hardware. Optionally, it can be implemented by an electronic device, such as a mobile terminal, a PC, or a server.

[0037] As shown in Figure 1, the method includes:

[0038] S110: Obtain the trigger parameters for objects with multiple category tags by the target user within a preset time period.

[0039] The category labels are pre-added to the object. These category labels can be obtained by segmenting consumption scenarios.

[0040] The preset time period can be the closest set time period to the current time, such as the last week. Objects can be defined according to different dimensions. For example, if defined according to the merchant dimension, the object can be a store in the online store; if defined according to the item dimension, the object can be an item in the online store.

[0041] In this embodiment, when a target user browses an online store and sees an object of interest, the user will trigger that object to access its details page. During the user's browsing process, the system detects their triggering actions on objects with various categories and tags, and determines the triggering parameters for these categories within a preset time period based on these actions.

[0042] The trigger parameter can include the number of triggers (also known as the number of clicks). Objects with the same category tag can be the same object or different objects.

[0043] S120, based on the trigger parameters, determine the category label that meets the first resource distribution condition from multiple category labels, and use it as the target category label.

[0044] The first resource allocation condition can be that the number of times a target user triggers an object of a certain category tag within a preset time period is greater than or equal to a first set threshold. The first set threshold for each category tag can be the same or different; that is, the first resource allocation conditions for different category tags can be the same or different.

[0045] Specifically, based on trigger parameters, the category label that meets the first resource distribution condition is determined from multiple category labels. The method for determining the target category label can be as follows: when the number of times the target user triggers the object of the category label within a preset time period is greater than or equal to a first set threshold, the category label meets the first resource distribution condition; and the category label is determined as the target category label.

[0046] In this embodiment, the condition for distributing resources is that the number of times a target user triggers an object with a category tag within a preset time period is greater than or equal to a first set threshold. This is because when the number of times a target user triggers an object with a category tag within a preset time period is greater than or equal to the first set threshold, it indicates that the target user is interested in the object with that category tag and has the intention to purchase it. If virtual resources for the target category tag are distributed to the target user, the target user has a higher probability of using the virtual resources to purchase the object with that target category tag, which can improve the conversion rate of virtual resources to a certain extent.

[0047] S130, when the second resource distribution condition is met, distribute the virtual resource corresponding to the target category tag to the target user.

[0048] The virtual resources can be resources provided by the shopping platform in the form of coupons, red envelopes, etc. In this embodiment, virtual resources corresponding to the target category tag can be distributed to the target user in a small window. The second resource distribution condition can include at least one of the following: when the user re-enters the target application, or when the user triggers (clicks) the object of the target category tag again; or when the object of the target category tag is in the pending transaction table.

[0049] Specifically, when the second resource distribution condition is met, virtual resources corresponding to the target category tag are distributed to the target user, including at least one of the following methods: when the target user is detected to have entered the target application, virtual resources corresponding to the target category tag are distributed to the target user; or, when the target user is detected to have triggered an object with the target category tag, virtual resources corresponding to the target category tag are distributed to the target user; or, if the object with the target category tag is in the pending transaction table, virtual resources corresponding to the target category tag are distributed to the target user.

[0050] The target application can be understood as a shopping application (APP), i.e., an online store. When a target user enters the target application, they first enter the application's navigation page (which can be understood as the homepage), where they are given virtual resources corresponding to the target category tags. The advantage of this is that it allows target users to obtain the virtual resources corresponding to the target category tags as soon as they enter the online store.

[0051] In this embodiment, when the target user triggers an object with a target category tag, it indicates that the target user has a stronger intention to purchase items with the target category tag. At this time, issuing virtual resources corresponding to the target category tag to the target user can enable the target user to use the virtual resources as soon as possible, thereby further improving the conversion rate of virtual resources.

[0052] The "Pending Transactions" list can be understood as the "shopping cart" function in an online store. The items in the Pending Transactions list are actively added by the target user. If an item with a specific category tag is in the Pending Transactions list, it indicates that the target user has a stronger intention to purchase items with that category tag. In this case, distributing the virtual resources corresponding to the target category tag to the target user allows them to use the virtual resources as quickly as possible, thereby further improving the conversion rate of the virtual resources.

[0053] Optionally, the method for distributing virtual resources corresponding to the target category tag to the target user may be: obtaining the time since the last distribution of virtual resources corresponding to the target category tag, and / or obtaining the number of times virtual resources corresponding to the target category tag have been distributed to the target user within a preset time period; if the time since the last distribution of virtual resources corresponding to the target category tag is greater than a second preset threshold, and the number of times virtual resources corresponding to the target category tag have been distributed to the target user within the preset time period is less than a third preset threshold, then virtual resources corresponding to the target category tag are distributed to the target user.

[0054] The second and third threshold values ​​are preset, and their specific values ​​are not limited here. The time elapsed since the last distribution of virtual resources corresponding to the target category label can be understood as the time interval between the current moment and the last distribution of virtual resources corresponding to the target category label. The number of times virtual resources corresponding to the target category label are distributed to the target user within the preset time period can be understood as the cumulative number of times virtual resources corresponding to the target category label are distributed to the target user within the preset time period.

[0055] In this embodiment, if the time since the last distribution of virtual resources corresponding to the target category tag is less than a second preset threshold, and the number of times virtual resources corresponding to the target category tag have been distributed to the target user within a preset time period is greater than or equal to a third preset threshold, then the distribution of virtual resources corresponding to the target category tag to the target user is prohibited. If the time since the last distribution of virtual resources corresponding to the target category tag is greater than the second preset threshold, and the number of times virtual resources corresponding to the target category tag have been distributed to the target user within a preset time period is less than the third preset threshold, then virtual resources corresponding to the target category tag are distributed to the target user. In this embodiment, controlling the distribution of virtual resources corresponding to the target category tag based on the time since the last distribution of virtual resources corresponding to the target category tag and / or the number of times virtual resources corresponding to the target category tag have been distributed to the target user within a preset time period can prevent the same virtual resources from being frequently distributed to the target user, thus avoiding resource waste.

[0056] Optionally, the method for distributing virtual resources corresponding to target category tags to target users may be: obtaining the number of categories of virtual resources distributed to target users within a preset time period; if the number of categories of virtual resources distributed to target users within the preset time period is less than a fourth preset threshold, then distributing virtual resources corresponding to target category tags to target users.

[0057] The fourth threshold is preset, and its specific value is not limited here. In this embodiment, if the number of categories of virtual resources distributed to the target user within a preset time period is greater than or equal to the fourth threshold, the distribution of virtual resources corresponding to the target category tag to the target user is prohibited; if the number of categories of virtual resources distributed to the target user within a preset time period is less than the fourth threshold, the virtual resources corresponding to the target category tag are distributed to the target user. In this embodiment, controlling the distribution of virtual resources corresponding to the target category tag based on the number of categories of virtual resources distributed to the target user within a preset time period can avoid the frequent distribution of virtual resources to the target user and avoid resource waste.

[0058] Optionally, after distributing the virtual resources corresponding to the target category tag to the target user, the following steps are also included: if the object of the target category tag is in the pending transaction table, then send the transaction-related information of the object to the target user.

[0059] The transaction-related information may include price reduction information for objects in the target category tag in the pending transaction table (e.g., the price of the object after using a coupon is 50 yuan). This transaction-related information can be sent to the target user via a small window or bubble, serving as a notification.

[0060] Optionally, before obtaining the trigger parameters of the target user for objects with multiple category labels within a preset time period, the following steps are also included: obtaining the attribute information of each object in the target application; extracting features from the attribute information to obtain the feature information of each object; inputting the feature information into a pre-trained category recognition model to output the category label of the object; and adding the category label to the object.

[0061] The attribute information of an object may include at least one of the following: listing time, click-through rate, exposure rate, browsing depth, and browsing duration. In this embodiment, natural language processing, visual technology, and speech-to-text technology can be used to preprocess the attribute information. Then, feature extraction is performed on the attribute information based on a deep learning algorithm to obtain the feature information of each object. The feature information is then input into a pre-trained category recognition model to output the category label of the object. Finally, the category label is added to the object.

[0062] In this embodiment, the output of the category recognition model can be the confidence level of an object belonging to each category label. Finally, the category labels with the highest confidence level (e.g., two) are taken as the category labels of the object.

[0063] Optionally, after distributing the virtual resources corresponding to the target category tag to the target user, the method further includes the following steps: in response to the target user's transaction operation on the object of the target category tag based on the virtual resources, adjusting the first set threshold corresponding to the target category tag; distributing the virtual resources of the target category tag based on the adjusted first set threshold.

[0064] Specifically, a target user's transaction operation on an object of a target category tag based on virtual resources can be understood as: the target user uses virtual resources to perform a purchase operation on an object of a target category tag. Adjusting the first set threshold corresponding to the target category tag can be done by increasing the first set threshold, that is, tightening the first resource allocation condition for the target category tag. The advantage of doing this is that after the target user performs a transaction operation on an object of the target category tag, the target user's purchase intention for that object will decrease. Tightening the first resource allocation condition for the target category tag can further prevent the waste of virtual resources for that target category tag.

[0065] The technical solution of this disclosure involves obtaining trigger parameters for a target user's interactions with objects tagged with multiple categories within a preset time period. These category tags are pre-added to the objects. Based on the trigger parameters, a category tag satisfying a first resource distribution condition is determined from among the multiple category tags and designated as the target category tag. When a second resource distribution condition is met, virtual resources corresponding to the target category tag are distributed to the target user. The virtual resource distribution method provided by this disclosure distributes virtual resources for category tags that simultaneously satisfy both the first and second resource distribution conditions to the target user. This targeted distribution of virtual resources to the target user, corresponding to category tags for which they have a purchase intention, not only improves the conversion rate of virtual resources but also, to a certain extent, avoids waste caused by unused virtual resources.

[0066] Figure 2 is a schematic diagram of a virtual resource distribution device provided in an embodiment of this disclosure. As shown in Figure 2, the device includes:

[0067] The trigger parameter acquisition module 210 is used to acquire the trigger parameters of the target user for objects with multiple category tags within a preset time period; wherein, the category tags are pre-added to the objects;

[0068] The target category label determination module 220 is used to determine, based on the triggering parameters, a category label that satisfies the first resource allocation condition from the multiple category labels, and use it as the target category label;

[0069] The virtual resource distribution module 230 is used to distribute virtual resources corresponding to the target category tag to the target user when the second resource distribution condition is met.

[0070] Optionally, the triggering parameters include the number of triggers, and the target category label determination module 220 is further used for:

[0071] When the number of times a target user triggers an object with a category tag within a preset time period is greater than or equal to a first set threshold, the category tag satisfies the first resource allocation condition.

[0072] The category label is determined as the target category label.

[0073] Optionally, the virtual resource distribution module 230 is also used for:

[0074] When a target user is detected entering the target application, virtual resources corresponding to the target category tag are distributed to the target user; or...

[0075] When the target user is detected to have triggered an object with the target category tag, virtual resources corresponding to the target category tag are distributed to the target user; or...

[0076] If the object of the target category label is in the pending transaction table, then the virtual resources corresponding to the target category label are issued to the target user.

[0077] Optionally, it also includes: a transaction-related information sending module, used for:

[0078] If the object with the target category label is in the pending transaction table, then the transaction-related information of the object is sent to the target user.

[0079] Optionally, the virtual resource distribution module 230 is also used for:

[0080] Get the time since the last distribution of the virtual resource corresponding to the target category tag, and / or get the number of times the virtual resource corresponding to the target category tag was distributed to the target user within the preset time period;

[0081] If the time since the last distribution of the virtual resource corresponding to the target category tag is greater than a second preset threshold, and the number of times the virtual resource corresponding to the target category tag has been distributed to the target user within the preset time period is less than a third preset threshold, then the virtual resource corresponding to the target category tag will be distributed to the target user.

[0082] Optionally, the virtual resource distribution module 230 is also used for:

[0083] Obtain the number of categories of virtual resources distributed to the target user within the preset time period;

[0084] If the number of categories of virtual resources distributed to the target user within the preset time period is less than the fourth preset threshold, then the virtual resources corresponding to the target category tag are distributed to the target user.

[0085] Optionally, it also includes: a category label adding module, used for:

[0086] Obtain attribute information of each object in the target application;

[0087] Feature extraction is performed on the attribute information to obtain the feature information of each object;

[0088] The feature information is input into a pre-trained category recognition model, which outputs the category label of the object.

[0089] Add the category label to the object.

[0090] Optionally, it also includes: a first set threshold adjustment module, used for:

[0091] In response to the target user's transaction operation on the object of the target category tag based on the virtual resource, the first set threshold corresponding to the target category tag is adjusted;

[0092] Virtual resources for the target category label are distributed based on the adjusted first set threshold.

[0093] The virtual resource distribution device provided in this disclosure can execute the virtual resource distribution method provided in any embodiment of this disclosure, and has the corresponding functional modules and beneficial effects of the method.

[0094] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be realized; in addition, the specific names of each functional unit are only for easy differentiation and are not used to limit the protection scope of the embodiments of this disclosure.

[0095] Figure 3 is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. Referring to Figure 3 below, a schematic diagram of the structure of an electronic device (e.g., the terminal device or server in Figure 3) 500 suitable for implementing embodiments of this disclosure is shown. The terminal device in the embodiments of this disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptops, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. The electronic device shown in Figure 3 is merely an example and should not impose any limitations on the functionality and scope of use of the embodiments of this disclosure.

[0096] As shown in Figure 3, the electronic device 500 may include a processing unit (e.g., a central processing unit, a graphics processing unit, etc.) 501, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage device 508 into a random access memory (RAM) 503. The RAM 503 also stores various programs and data required for the operation of the electronic device 500. The processing unit 501, ROM 502, and RAM 503 are interconnected via a bus 504. An edit / output (I / O) interface 505 is also connected to the bus 504.

[0097] Typically, the following devices can be connected to I / O interface 505: input devices 506 including, for example, touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; output devices 507 including, for example, liquid crystal displays (LCDs), speakers, vibrators, etc.; storage devices 508 including, for example, magnetic tapes, hard disks, etc.; and communication devices 509. Communication device 509 allows electronic device 500 to communicate wirelessly or wiredly with other devices to exchange data. Although Figure 3 shows an electronic device 500 with various devices, it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed alternatively.

[0098] In particular, according to embodiments of this disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of this disclosure include a computer program product comprising a computer program carried on a non-transitory computer-readable medium, the computer program containing program code for performing the methods shown in the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network via a communication device 509, or installed from a storage device 508, or installed from a ROM 502. When the computer program is executed by the processing device 501, it performs the functions defined in the methods of embodiments of this disclosure.

[0099] The names of messages or information exchanged between multiple devices in the embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.

[0100] The electronic device provided in this embodiment and the method for distributing virtual resources provided in the above embodiments belong to the same inventive concept. Technical details not described in detail in this embodiment can be found in the above embodiments, and this embodiment has the same beneficial effects as the above embodiments.

[0101] This disclosure provides a computer storage medium storing a computer program that, when executed by a processor, implements the virtual resource distribution method provided in the above embodiments.

[0102] It should be noted that the computer-readable medium described in this disclosure can be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. A computer-readable storage medium can be, for example,—but not limited to—an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination thereof. In this disclosure, a computer-readable storage medium can be any tangible medium containing or storing a program that can be used by or in connection with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium can include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium can be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any suitable medium, including but not limited to: wires, optical fibers, RF (radio frequency), etc., or any suitable combination thereof.

[0103] In some implementations, clients and servers can communicate using any currently known or future-developed network protocol such as HTTP (Hypertext Transfer Protocol), and can interconnect with digital data communication (e.g., communication networks) of any form or medium. Examples of communication networks include local area networks (“LANs”), wide area networks (“WANs”), the Internet (e.g., the Internet of Things), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or future-developed networks.

[0104] The aforementioned computer-readable medium may be included in the aforementioned electronic device; or it may exist independently and not assembled into the electronic device.

[0105] The aforementioned computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to:

[0106] The aforementioned computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: acquire trigger parameters for objects with multiple category tags by a target user within a preset time period; wherein the category tags are pre-added to the objects; determine, based on the trigger parameters, a category tag that satisfies a first resource distribution condition from the multiple category tags, as a target category tag; and when a second resource distribution condition is met, distribute virtual resources corresponding to the target category tag to the target user.

[0107] Computer program code for performing the operations of this disclosure can be written in one or more programming languages ​​or a combination thereof, including but not limited to object-oriented programming languages ​​such as Java, Smalltalk, and C++, as well as conventional procedural programming languages ​​such as the "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a standalone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving remote computers, the remote computer can be connected to the user's computer via any type of network—including a local area network (LAN) or a wide area network (WAN)—or can be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0108] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of code containing one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutively indicated blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented using a dedicated hardware-based system that performs the specified function or operation, or using a combination of dedicated hardware and computer instructions.

[0109] The units described in the embodiments of this disclosure can be implemented in software or in hardware. The name of a unit does not necessarily limit the unit itself; for example, the first acquisition unit can also be described as "a unit that acquires at least two Internet Protocol addresses".

[0110] The functions described above in this document can be performed, at least in part, by one or more hardware logic components. For example, exemplary types of hardware logic components that can be used, without limitation, include: Field Programmable Gate Arrays (FPGAs), Application-Specific Integrated Circuits (ASICs), Application Standard Products (ASSPs), System-on-Chip (SoCs), Complex Programmable Logic Devices (CPLDs), and so on.

[0111] In the context of this disclosure, a machine-readable medium can be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can be, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0112] The above description is merely a preferred embodiment of this disclosure and an explanation of the technical principles employed. Those skilled in the art should understand that the scope of this disclosure is not limited to technical solutions formed by specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrary combinations of the above-described technical features or their equivalents without departing from the above-described concept. For example, technical solutions formed by substituting the above features with (but not limited to) technical features disclosed in this disclosure that have similar functions.

[0113] Furthermore, while the operations are described in a specific order, this should not be construed as requiring these operations to be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of individual embodiments may also be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable sub-combination in multiple embodiments.

[0114] Although the subject matter has been described using language specific to structural features and / or methodological logic, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are merely illustrative examples of implementing the claims.

Claims

1. A method for distributing virtual resources, comprising: Obtain the trigger parameters of the target user for objects with multiple category tags within a preset time period; wherein, the category tags are pre-added to the objects; Based on the triggering parameters, a category label that meets the first resource allocation condition is determined from the multiple category labels and used as the target category label; When the second resource distribution condition is met, the virtual resource corresponding to the target category tag is distributed to the target user.

2. The method according to claim 1, wherein, The triggering parameters include the number of triggers. Based on the triggering parameters, a category label that meets the first resource distribution condition is determined from the multiple category labels as the target category label, including: When the number of times a target user triggers an object with a category tag within a preset time period is greater than or equal to a first set threshold, the category tag satisfies the first resource allocation condition. The category label is determined as the target category label.

3. The method according to claim 1, wherein, When the second resource distribution condition is met, the virtual resource corresponding to the target category tag is distributed to the target user, including at least one of the following methods: When a target user is detected entering the target application, virtual resources corresponding to the target category tag are distributed to the target user; or... When the target user is detected to have triggered an object with the target category tag, virtual resources corresponding to the target category tag are distributed to the target user; or... If the object of the target category label is in the pending transaction table, then the virtual resources corresponding to the target category label are issued to the target user.

4. The method according to claim 1, wherein, After distributing the virtual resources corresponding to the target category tag to the target user, the process also includes: If the object with the target category label is in the pending transaction table, then the transaction-related information of the object is sent to the target user.

5. The method according to claim 1, wherein, Distributing virtual resources corresponding to the target category tag to the target user includes: Get the time since the last distribution of the virtual resource corresponding to the target category tag, and / or get the number of times the virtual resource corresponding to the target category tag was distributed to the target user within the preset time period; If the time since the last distribution of the virtual resource corresponding to the target category tag is greater than a second preset threshold, and the number of times the virtual resource corresponding to the target category tag has been distributed to the target user within the preset time period is less than a third preset threshold, then the virtual resource corresponding to the target category tag will be distributed to the target user.

6. The method according to claim 1, wherein, Distributing virtual resources corresponding to the target category tag to the target user includes: Obtain the number of categories of virtual resources distributed to the target user within the preset time period; If the number of categories of virtual resources distributed to the target user within the preset time period is less than the fourth preset threshold, then the virtual resources corresponding to the target category tag are distributed to the target user.

7. The method according to any one of claims 1-6, wherein, Before obtaining the trigger parameters for objects with multiple category tags by the target user within a preset time period, it also includes: Obtain attribute information of each object in the target application; Feature extraction is performed on the attribute information to obtain the feature information of each object; The feature information is input into the category recognition model, and the category label of the object is output. Add the category label to the object.

8. The method according to claim 2, wherein, After distributing the virtual resources corresponding to the target category tag to the target user, the process also includes: In response to the target user's transaction operation on the object of the target category tag based on the virtual resource, the first set threshold corresponding to the target category tag is adjusted; Virtual resources for the target category label are distributed based on the adjusted first set threshold.

9. A device for distributing virtual resources, comprising: The trigger parameter acquisition module is configured to acquire trigger parameters of a target user for objects with multiple category tags within a preset time period; wherein, the category tags are pre-added to the objects; The target category label determination module is configured to determine, based on the triggering parameters, a category label that meets the first resource allocation condition from the multiple category labels, and use it as the target category label; The virtual resource distribution module is configured to distribute virtual resources corresponding to the target category tag to the target user when the second resource distribution condition is met.

10. An electronic device, comprising: One or more processors; Storage device, configured to store one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the virtual resource provisioning method as described in any one of claims 1-8.

11. A storage medium containing computer-executable instructions, which, when executed by a computer processor, are used to perform the method of distributing virtual resources as described in any one of claims 1-8.

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