Information display method and apparatus, and device, storage medium and product

Abstract

An information display method and apparatus, and a device, a storage medium and a product. The method comprises: displaying a live-broadcast picture in a live-broadcast interface, wherein the live-broadcast picture comprises first product information of a target product, and the first product information comprises a selection control; in response to a trigger operation for the selection control, displaying multimedia data, wherein the multimedia data indicates that the target product has been added to a to-be-selected list; and displaying prompt information on the multimedia data, wherein the prompt information is used for prompting the reason why the target product does not meet a selection condition. After a selection control is triggered, a target product is added to a to-be-selected list, and the corresponding multimedia data is displayed, which can prompt a user that the target product has been added to the to-be-selected list, thereby solving the problem of a user being unable to select a target product in a live-broadcast scenario, and realizing effective recommendation of the target product.

Description

Information display methods, devices, equipment, storage media and products

[0001] Cross-references to related applications

[0002] This application claims priority to Chinese Patent Application No. 202411547171.6, filed on October 31, 2024, entitled "Information Display Method, Apparatus, Device, Storage Medium and Product", the entire contents of which are incorporated herein by reference. Technical Field

[0003] This disclosure relates to the field of live streaming technology, and in particular to an information display method, apparatus, device, storage medium, and product. Background Technology

[0004] In live-streaming e-commerce scenarios, virtual stores can recommend their products through live streaming, allowing viewers to learn more about the products and make online purchases.

[0005] In the virtual store, products correspond to online selection criteria. Users can only purchase products online if the selection criteria are met. Currently, there is no effective solution for the problem of products in live streaming scenarios being unable to be purchased if the selection criteria are not met, which in turn affects the effective recommendation of the product. Summary of the Invention

[0006] This disclosure provides an information display method, apparatus, device, computer-readable storage medium, and product to address the current problem of ineffective recommendation of products that do not meet selection criteria in live streaming scenarios.

[0007] In a first aspect, embodiments of this disclosure provide an information display method, including:

[0008] The live stream is displayed on the virtual store's live stream interface. The live stream includes the first product information of the target product, which includes a selection control.

[0009] In response to a trigger action on the selection control, display multimedia data indicating that the target product has been added to the selection list;

[0010] Display prompts on the multimedia data to indicate why the target product does not meet the selection criteria.

[0011] Secondly, embodiments of this application provide an information display device, comprising:

[0012] The first display unit is used to display the live broadcast screen in the live broadcast interface of the virtual store. The live broadcast screen includes the first product information of the target product, which includes: selection control.

[0013] The second display unit is used to respond to the trigger operation of the selection control and display multimedia data, which indicates that the target product has been added to the selection list;

[0014] The third display unit is used to display prompts on multimedia data, which indicate why the target product does not meet the selection criteria.

[0015] Thirdly, embodiments of this disclosure provide an electronic device, including: a processor and a memory;

[0016] The memory stores the instructions that the computer executes;

[0017] The processor executes computer execution instructions stored in memory, causing at least one processor to perform the information display method described in the first aspect above and various possible designs of the first aspect.

[0018] Fourthly, embodiments of this disclosure provide a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the information display method described in the first aspect and various possible designs of the first aspect.

[0019] Fifthly, embodiments of this disclosure provide a computer program product, including a computer program, and an information display method that implements the first aspect and various possible designs of the first aspect when the computer program is executed by a processor.

[0020] The information display method, apparatus, device, storage medium, and product provided in this embodiment include: displaying a live broadcast screen in a live broadcast interface of a virtual store, the live broadcast screen including first product information of the target product, the first product information including: a selection control; responding to a trigger operation on the selection control, displaying multimedia data, the multimedia data indicating that the target product has been added to the list of products to be selected; displaying prompt information on the multimedia data, the prompt information being used to indicate the reason why the target product does not meet the selection criteria. Attached Figure Description

[0021] To more clearly illustrate the technical solutions in the embodiments of this disclosure or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of this disclosure. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0022] Figure 1 is a schematic diagram of an information display method provided in an embodiment of this application;

[0023] Figure 2 is a flowchart of an information display method provided in an embodiment of this application;

[0024] Figure 3 is a schematic diagram of an information display method provided in an embodiment of this application;

[0025] Figure 4 is a flowchart of another information display method provided in an embodiment of this application;

[0026] Figure 5 is a flowchart of another information display method provided in an embodiment of this application;

[0027] Figure 6 is a schematic diagram of an information display method provided in an embodiment of this application;

[0028] Figure 7 is a schematic diagram of the structure of an information display device provided in an embodiment of this application;

[0029] Figure 8 is a schematic diagram of the structure of the electronic device provided in the embodiment of this disclosure. Detailed Implementation

[0030] To make the objectives, technical solutions, and advantages of the embodiments of this disclosure clearer, the technical solutions of the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this disclosure, and not all embodiments. Based on the embodiments of this disclosure, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this disclosure.

[0031] In the process of live-streaming e-commerce, referring to Figure 1, the live-streaming interface displays the live-streaming screen, which includes the first product information of the target product. The first product information includes a selection control. After the user triggers the selection control, if the target product does not meet the selection conditions (e.g., minimum order price), one solution, as shown in Figure 1, is to display a prompt message on the live-streaming interface indicating that the selection conditions are not met (as shown in Figure 1, (a2) "Current product does not meet minimum order price"). It can be seen that this solution addresses the user's inability to select by displaying a prompt message on the live-streaming screen. This prompt message is not clearly presented to the user, and therefore cannot effectively solve the reason why the user cannot select, affecting the user experience and failing to achieve effective recommendation of the target product.

[0032] To address the technical problem, this disclosure provides an information display method, apparatus, device, computer-readable storage medium, and product. On one hand, after triggering a selection control, a target product is added to a selection list, and corresponding multimedia data is displayed to inform the user that the target product has been added to the list. On the other hand, by displaying prompts on the multimedia data, the reasons why the product does not meet the selection criteria are clearly explained to the user. By informing the user of the inability to select the product in these two ways, the problem of users being unable to select in live streaming scenarios can be solved, improving the user's live streaming experience and achieving effective recommendation of the target product.

[0033] The information display method provided in the embodiments of this application will be described in detail below with reference to the accompanying drawings.

[0034] Based on Figure 1, Figure 2 is a flowchart of an information display method provided by an embodiment of this application. The information display method may include the following steps:

[0035] S201 displays the live stream on the live streaming interface.

[0036] The live stream screen includes the target product's primary product information, which includes a selection control.

[0037] It's understandable that the live stream interface is the same as the virtual store's live stream interface, and all content on the live stream interface is related to the virtual store. The live stream interface includes: store name, "Follow" control, live stream screen, viewer comments, comment box, first product information, and list icons, etc.

[0038] The "Store Name" section displays the virtual store's name, and the "Follow" control is associated with the virtual store, allowing users to follow it. The live stream content is the target product. Viewer comments are messages from multiple viewers watching the live stream. A comment box is for users to enter messages. The first product information section includes the target product's information and a selection control. The target product information includes its image and price, while the selection control allows users to purchase the target product online. A list icon displays product information for multiple live stream products from the virtual store when triggered by the user.

[0039] For example, referring to Figure 3, (a1) indicates that after a user enters the live stream room, the first thing displayed is the live stream interface content shown in (a1). The virtual store is "XXXX," and it is associated with a "Follow" control. Triggering this "Follow" control allows the user to follow "XXXX." The target product is "YYYY," and the host is explaining "YYYY" in the live stream. The first product information is the product information of the YYYY being streamed, which includes: an image of the YYYY, a price of "a￥," and a selection control within the product information for purchasing the "YYYY" online.

[0040] In this embodiment of the application, during the live broadcast, the first product information of the target product being broadcast is displayed on the live broadcast screen, and selection controls are provided in the first product information to facilitate users to purchase the target product more quickly and efficiently, thereby improving the user experience.

[0041] S202, In response to a trigger operation on the selected control, display multimedia data.

[0042] The multimedia data indicates that the target product has been added to the selection list. This selection list can be understood as similar to a virtual shopping cart in a virtual store.

[0043] In this embodiment of the application, multimedia data includes pages containing at least one of images, text, or animations. Multimedia data may include one or more pages, and is not limited thereto.

[0044] Furthermore, it can be understood that the role of multimedia data is to clearly prompt users that the target product has been added to their selection list.

[0045] S203, Display prompt information on multimedia data.

[0046] The prompt message is used to indicate why the target product does not meet the selection criteria.

[0047] Furthermore, select criteria such as minimum order price. Understandably, if the selected criteria do not meet the minimum order price, the message will be "Current product does not meet the minimum order price".

[0048] In addition, the notification message is also used to indicate that the target product has been added to the selection list. For example, the notification message may be "The current product has not reached the minimum order price and has been added to the selection list for you".

[0049] In summary, on the one hand, after triggering the selection control, adding the target product to the selection list and displaying corresponding multimedia data can inform the user that the target product has been added to the selection list. On the other hand, displaying prompts on the multimedia data clearly indicates to the user why the product does not meet the selection criteria. By informing the user of the inability to select in these two ways, the problem of users being unable to select in live streaming scenarios can be solved, improving the user's live streaming experience and achieving effective recommendation of the target product.

[0050] Figure 4 is another flowchart of an information display method provided in an embodiment of this application. The information display method includes the following steps:

[0051] S401 displays the live stream in the live streaming interface.

[0052] The specific implementation process of this step is described in S201 and will not be repeated here.

[0053] S402, responding to a trigger operation on the selection control, determines whether the target product is a single-attribute product.

[0054] If not, execute S403; if yes, execute S406.

[0055] Referring to Figure 3, after the user triggers the selection control on the first product information in (a1), it is first determined whether the target product is a single-attribute product. A single attribute means that the target product has only one attribute available for the user to select, such as only one volume, one color, one weight, and / or one shape. Multiple attributes mean that the target product has multiple attributes available for the user to select, such as multiple volumes, multiple colors, multiple weights, or multiple shapes.

[0056] S403, displaying the second page.

[0057] The multimedia data also includes a second page, which contains multiple attributes of the target product.

[0058] Referring to Figure 3(b1), a second page can be displayed on the live stream screen. For example, multiple attributes of the target product include: volume (x ML and y ML) and color (color m and color n).

[0059] In this embodiment of the application, the second page can instruct the user to select target products with different attributes to add to the selection list.

[0060] S404, a prompt message is displayed on the second page.

[0061] The prompt message is used to inform the user why they cannot select something. For example, referring to Figure 3 (b1), the reason the user cannot select something is "the current product does not meet the minimum order price".

[0062] Furthermore, the prompt message can also include other content based on the current page. For example, referring to Figure 3 (b1) as the page for selecting attributes, the prompt message can also include the content "can be added to the list of items to be selected".

[0063] In this embodiment of the application, a prompt message is displayed on the second page, which can indicate to the user why they cannot select the attribute of the target product.

[0064] S405, responding to the selection operation for the target attribute of the target product, determines the price corresponding to the target attribute.

[0065] After a user selects different attributes, the price of the target product with those attributes will be displayed on the second page. For example, in Figure 3(b1), if the user selects the attributes yML and color m for "YYYY", the price a￥ will be displayed on the second page. Furthermore, if the user selects the attributes xML and color m for "YYYY", the price b￥ will be displayed on the second page.

[0066] Furthermore, on the second page, users can also select the quantity. Based on the selected quantity, the quantity and total price of products in the selection list are updated. Specifically, if the user selects a quantity of N, after adding the product to the selection list, the quantity in the list increases by N, and the total price increases by N×a¥. For example, referring to Figure 3(b1), if the user selects a quantity of "1", after adding the product to the selection list, the quantity in the selection list increases by 1, and the total price increases by a¥.

[0067] In this embodiment, if the price corresponding to the target attribute and quantity selected by the user does not meet the minimum order price, the second page also includes an "Add to Select List" control, which the user can trigger to add the selected target product to the select list. If the price corresponding to the target attribute and quantity selected by the user meets the minimum order price, the second page also includes a "Checkout" control, which the user can trigger to complete the checkout process.

[0068] For example, in Figure 3(b1), if the user selects "YYYY" with attributes yML and color m, and a quantity of 1, the corresponding price is a￥. If the minimum order price is "c￥", where c > a, a prompt message can be displayed on the second page. Then, an "Add to Selection List" control can be displayed on the second page, allowing the user to add the selected "yML, color m" YYYY to the selection list. If the user selects "YYYY" with attributes yML and color m, and a quantity of 2, the corresponding price is d￥. If the minimum order price is "c￥", the prompt message can be removed from the second page, and a "Checkout" control can be displayed on the second page, allowing the user to checkout for the selected "yML, color m" YYYY.

[0069] In this embodiment of the application, the second page can instruct the user to select target products with different attributes to add to the selection list.

[0070] S406, displaying the first page.

[0071] In one embodiment, if in S402 it is determined that the target product is a single-attribute target product, in Figure 3, the target product is YYYY, which has only one attribute, such as "yML, color m", then after the user triggers the selection control on the first product information, he / she will directly jump to (b2) in Figure 3.

[0072] In another embodiment, if the user triggers the "Add to Select List" action on the selected target product for the target attribute on the second page, the user will be redirected to the first page. As shown in Figure 3, triggering "Add to Select List" in (b1) will redirect the user to (b2).

[0073] In this embodiment, the multimedia data includes a first page. This first page is displayed on the live stream screen.

[0074] It can be understood that the first page includes: a live-streamed product list, which includes product information for multiple live-streamed products from the virtual store, and the target product. The first page also includes: secondary product information for the target product and a selection list icon. As shown in Figure 3(b2), the first page includes secondary product information for the target product, which includes the target product's image, name, and price. Furthermore, the secondary product information includes selection controls, and more specifically, an "Add" control that the user can trigger to add the target product to the selection list.

[0075] Furthermore, the product information for other live-streaming products has the same structure as the second product information, including the corresponding live-streaming product's image, name, price, selection controls, and "join" control.

[0076] S407 displays an animation on the first page, transitioning from the second product information to the icons in the to-be-selected list.

[0077] Referring to (b2) in Figure 3, the specific animation content can be that the animated icon moves from the second product information to the list of products to be selected along the illustrated route.

[0078] In addition, other forms of animation can be used to represent adding the target product to the selection list.

[0079] It's understandable that displaying animations on the first page can clearly inform users that the target product has been added to their selection list, thus improving the user experience.

[0080] Furthermore, the first page includes a "Selection List" icon, next to which the number of products in the selection list and the total price of the products are displayed.

[0081] S408 displays a prompt message on the first page.

[0082] In this embodiment, the multimedia data includes a first page and / or a second page, the multimedia data is displayed on the live broadcast screen, and prompts are displayed on the multimedia data.

[0083] In one embodiment, a prompt message is displayed on the first page after the animation finishes playing. In another embodiment, the prompt message is displayed on the first page before the animation starts playing. In yet another embodiment, the prompt message is displayed while the animation is playing. This application does not limit the order in which the prompt message is displayed and the animation is played.

[0084] Furthermore, the first page also includes a "Confirm" control, which allows users to select other live streaming products on the first page to add to their selection list. Once the total price of the selection list reaches the minimum order price, the "Confirm" control can be triggered to complete the checkout.

[0085] In this embodiment, if the target product selected by the user is a single-attribute product and does not meet the selection criteria, the target product can be added to the selection list, a first page can be displayed, and an animation can be used to notify the user that the target product has been added to the selection list. Additionally, a message explaining why the selection is not valid can be displayed on the first page to clearly inform the user, resolve the issue of the user being unable to select, and improve the user experience. If the target product selected by the user is not a single-attribute product and does not meet the selection criteria, a second page can be displayed for the user to select the attribute of the target product. Then, the target product can be added to the selection list, and the first page can be displayed again, with an animation indicating that the target product has been added to the selection list. Additionally, a message explaining why the selection is not valid can be displayed on the first page to clearly inform the user, resolve the issue of the user being unable to select, and improve the user experience.

[0086] Figure 5 is another flowchart of an information display method provided in an embodiment of this application. The information display method includes the following steps:

[0087] S501 displays the live stream on the live streaming interface.

[0088] The specific implementation process of this step is described in S201 and will not be repeated here.

[0089] S502, responding to a trigger operation on the selection control, determines whether the target product is a single-attribute product.

[0090] If not, proceed to S503; otherwise, proceed to S506.

[0091] The specific implementation process of this step is described in S402 and will not be repeated here.

[0092] S503, display the second page.

[0093] The specific implementation process of this step is described in S403 and will not be repeated here.

[0094] S504, a prompt message is displayed on the second page.

[0095] The specific implementation process of this step is described in S404 and will not be repeated here.

[0096] S505, responding to the selection operation for the target attribute of the target product, determines the price corresponding to the target attribute.

[0097] The specific implementation process of this step is described in S405 and will not be repeated here.

[0098] S506, displaying the third page.

[0099] The third page includes: the first area, which displays product information for products already included in the selection list, and the third product information for the target product.

[0100] It is understandable that the product information displayed in the first area corresponds to the product that has been added to the selection list, meaning the target product has been added to the selection list.

[0101] In this embodiment of the application, referring to FIG6, the user triggers the "Add to Select List" control in (b1), that is, the target product of the selected target attribute is added to the select list and the user is redirected to the third page.

[0102] Furthermore, selection criteria include price conditions (such as minimum order quantity). The third page also includes a second area containing information on multiple recommended products, including their prices. For example, referring to (c1) in Figure 6, recommended products include VVVV and WWWW. Recommended product information includes an image of the recommended product, its price, and a "+" control to add it. Users can trigger the "+" to add the corresponding recommended product to their selection list, thus enabling recommendations.

[0103] In addition, the third page also includes a third area, which contains price difference information. This price difference information is used to indicate the price difference between the minimum order price and the total price of the products already included in the selection list. For example, referring to (c1) in Figure 6, the price difference information in the third area reads "Minimum order of e yuan remaining".

[0104] In this embodiment of the application, the user can select the recommended product based on the price difference information and the recommended product information.

[0105] Furthermore, the third area also includes a "Go to Select" control, which users can click to enter the virtual store and select products for recommendation.

[0106] S507, a prompt message is displayed on the third page.

[0107] The prompt message displayed on the third page can provide information to the user.

[0108] It is understandable that a prompt message will be displayed on the third page after the user is redirected.

[0109] S508, responding to a triggered operation for the target recommended product information, adds the target recommended product information to the first area of ​​the third page.

[0110] It can be understood that the recommended product information selected by the user is the target recommended product information. Adding the target recommended product information to the first area indicates that the target recommended product has been added to the selection list.

[0111] For example, in Figure 6(c1), when the user triggers the "+" control on the VVVV card, the VVVV is added to the selection list. Referring to Figure 6(c2), after the user triggers the "+" control on the VVVV card, the VVVV card is added to the first area of ​​the third page, and the price and quantity next to the selection list icon are updated according to the price and quantity of the VVVV. The price information in the first area is also updated, as shown in Figure 6(c2), where the price information is "Minimum order of f yuan".

[0112] Furthermore, if the total price of the products in the selection list does not yet meet the minimum order amount, the user can continue to make recommendations. For example, if the user selects the recommended product "WWWW" in the second area (c2) of Figure 6, then a "WWWW" card will be added to the first area.

[0113] S509 If the total price of the products in the selection list meets the price conditions, the fourth page will be displayed.

[0114] In this embodiment of the application, if the total price of the products in the selection list meets the minimum order price, a "confirm control" can be directly displayed on the third page, and the user can complete the checkout by triggering the "confirm control".

[0115] In another embodiment, if the total price of the products in the selection list meets the minimum order price, a fourth page as shown in Figure 4 (c3) can be displayed. This fourth page includes a confirmation control. The fourth page also includes product information for all products in the selection list, allowing the user to confirm the products they wish to select. The user can trigger the confirmation control to proceed with the checkout process for the products in the selection list.

[0116] Furthermore, on the third and fourth pages, the product information of the products in the selection list includes a selection icon, which users can trigger to choose whether to check out the product.

[0117] In this embodiment, when a user selects a target product in a live stream, if the selected product is a single-attribute product and does not meet the selection criteria, the target product can be added to a waiting list, and a third page can be displayed. The first area of ​​the third page corresponds to the waiting list, indicating to the user that the target product has been added. Additionally, the third page can display a message explaining why the product does not meet the selection criteria, clearly informing the user and resolving the inability to select, thus improving the user experience. Furthermore, the third page displays recommended product information and price differences to guide the user in making recommendations. If the user selects a product that is not a single-attribute product and does not meet the selection criteria, a second page can be displayed, allowing the user to select the target product's attributes. The target product is then added to the waiting list, and a third page is displayed, further indicating to the user that the target product has been added to the waiting list and explaining why it does not meet the selection criteria.

[0118] Figure 7 is a schematic diagram of an information display device provided in an embodiment of this application. The information display device 70 may include the following units:

[0119] The first display unit 701 is used to display a live broadcast screen in the live broadcast interface of the virtual store. The live broadcast screen includes first product information of the target product, and the first product information includes: a selection control.

[0120] The second display unit 702 is used to respond to a trigger operation on the selection control and display multimedia data indicating that the target product has been added to the selection list;

[0121] The third display unit 703 is used to display prompt information on multimedia data, the prompt information being used to indicate why the target product does not meet the selection criteria.

[0122] In some embodiments, the multimedia data includes: a first page and an animation; a second display unit 702 is specifically configured to respond to a trigger operation on a selection control and display the first page, the first page including: second product information of the target product and a selection list icon of the selection list; and display an animation from the second product information to the selection list icon on the first page.

[0123] In some embodiments, if the target product is a product with multiple attributes, when the second display unit 702 displays the first page in response to a trigger operation on the selection control, it is specifically used to: display the second page in response to a trigger operation on the selection control, the second page including: multiple attributes of the target product; determine the price corresponding to the target attribute in response to a selection operation on the target attribute of the target product; and display the first page.

[0124] In some embodiments, the third display unit 703 is specifically used to display prompt information on the first page.

[0125] In some embodiments, the multimedia data includes: a third page; the second display unit 702 is specifically configured to: display the third page in response to a trigger operation on a selection control; the third page includes: a first area for displaying product information of products placed in the selection list; the first area includes: third product information of the target product; and display prompt information on the multimedia data, including: displaying prompt information on the third page.

[0126] In some embodiments, the selection criteria include: a price condition. The third page further includes: a second area, which includes: multiple recommended product information, the recommended product information including: the price of the recommended product. The information display device 70 further includes: an adding unit (not shown), used to add the target recommended product information to the first area of ​​the third page in response to a trigger operation for the target recommended product information; and a fourth display unit (not shown), used to display a fourth page if the total price of the products in the selection list meets the price condition. The fourth page includes: a confirmation control.

[0127] In some embodiments, the third page further includes a third area, which includes price difference information, used to indicate the price difference between the minimum order price and the total price of the products already included in the selection list.

[0128] In some embodiments, if the target product is a product with multiple attributes, when the third display unit 703 displays a third page in response to a trigger operation on the selection control, it is specifically used to display a second page in response to a trigger operation on the selection control, the second page including: multiple attributes of the target product; and to display a third page in response to a selection operation on the target attribute of the target product.

[0129] In some embodiments, the third display unit 703 is used to display prompt information on the second page.

[0130] In some embodiments, multimedia data is displayed on the live stream screen.

[0131] The device or apparatus provided in this embodiment can be used to execute the technical solutions of the above method embodiments. Its implementation principle and technical effect are similar, and will not be described again here.

[0132] To implement the above embodiments, this disclosure also provides a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the information display method as described in any of the above embodiments.

[0133] To implement the above embodiments, this disclosure also provides a computer program product, including a computer program that, when executed by a processor, implements the information display method as described in any of the above embodiments.

[0134] To implement the above embodiments, this disclosure also provides an electronic device, including: a processor and a memory;

[0135] The memory stores the instructions that the computer executes;

[0136] The processor executes computer execution instructions stored in memory, causing the processor to perform the information display method as described in any of the above embodiments.

[0137] Figure 8 is a schematic diagram of the structure of an electronic device provided in an embodiment of this disclosure. The electronic device 80 can be a terminal device or a server. The terminal device can include, but is not limited to, mobile terminals such as mobile phones, laptops, digital radio receivers, personal digital assistants (PDAs), portable Android devices (PADs), portable media players (PMPs), and in-vehicle terminals (e.g., in-vehicle navigation terminals), as well as fixed terminals such as digital TVs and desktop computers. The electronic device shown in Figure 8 is merely an example and should not be construed as limiting the functionality and scope of use of the embodiments of this disclosure.

[0138] As shown in Figure 8, the electronic device 80 may include a processing unit (e.g., a central processing unit, a graphics processing unit, etc.) 801, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 802 or a program loaded from a storage device 808 into a random access memory (RAM) 803. The RAM 803 also stores various programs and data required for the operation of the electronic device 80. The processing unit 801, ROM 802, and RAM 803 are interconnected via a bus 804. An input / output (I / O) interface 805 is also connected to the bus 804.

[0139] Typically, the following devices can be connected to I / O interface 805: input devices 806 including, for example, touchscreens, touchpads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, etc.; output devices 807 including, for example, liquid crystal displays (LCDs), speakers, vibrators, etc.; storage devices 808 including, for example, magnetic tapes, hard disks, etc.; and communication devices 809. Communication device 809 allows electronic device 80 to communicate wirelessly or wiredly with other devices to exchange data. Although FIG8 shows an electronic device 80 with various devices, it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed alternatively.

[0140] In particular, according to embodiments of this disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, embodiments of this disclosure include a computer program product comprising a computer program carried on a computer-readable medium, the computer program containing program code for performing the methods shown in the flowcharts. In such embodiments, the computer program can be downloaded and installed from a network via a communication device 809, or installed from a storage device 808, or installed from a ROM 802. When the computer program is executed by a processing device 801, it performs the functions defined in the methods of embodiments of this disclosure.

[0141] It should be noted that the computer-readable medium described in this disclosure can be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. A computer-readable storage medium can be, for example,—but not limited to—an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination thereof. More specific examples of a computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination thereof. In this disclosure, a computer-readable storage medium can be any tangible medium containing or storing a program that can be used by or in connection with an instruction execution system, apparatus, or device. In this disclosure, a computer-readable signal medium can include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium can be any computer-readable medium other than a computer-readable storage medium, which can send, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any suitable medium, including but not limited to: wires, optical fibers, RF (radio frequency), etc., or any suitable combination thereof.

[0142] The aforementioned computer-readable medium may be included in the aforementioned electronic device; or it may exist independently and not assembled into the electronic device.

[0143] The aforementioned computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to perform the methods shown in the above embodiments.

[0144] Computer program code for performing the operations of this disclosure can be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, and C++, and conventional procedural programming languages ​​such as the "C" language or similar programming languages. The program code can be executed entirely on the target user's computer, partially on the target user's computer, as a standalone software package, partially on the target user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving remote computers, the remote computer can be connected to the target user's computer via any type of network—including a Local Area Network (LAN) or a Wide Area Network (WAN)—or can be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0145] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of code containing one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutively indicated blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented using a dedicated hardware-based system that performs the specified function or operation, or using a combination of dedicated hardware and computer instructions.

[0146] The units described in the embodiments of this disclosure can be implemented in software or in hardware. The name of a unit does not necessarily limit the unit itself; for example, the first acquisition unit can also be described as "a unit that acquires at least two Internet Protocol addresses".

[0147] The functions described above in this document can be performed, at least in part, by one or more hardware logic components. For example, exemplary types of hardware logic components that can be used, without limitation, include: Field Programmable Gate Arrays (FPGAs), Application-Specific Integrated Circuits (ASICs), Application Standard Products (ASSPs), System-on-Chip (SoCs), Complex Programmable Logic Devices (CPLDs), and so on.

[0148] In the context of this disclosure, a machine-readable medium can be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can be, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.

[0149] In a first aspect, according to one or more embodiments of the present disclosure, an information display method is provided, comprising: displaying a live broadcast screen in a live broadcast interface of a virtual store, the live broadcast screen including first product information of a target product, the first product information including: a selection control;

[0150] In response to a trigger action on the selection control, display multimedia data indicating that the target product has been added to the selection list;

[0151] Display prompts on the multimedia data to indicate why the target product does not meet the selection criteria.

[0152] According to one or more embodiments of this disclosure, multimedia data includes: a first page and an animation, and displays multimedia data in response to a triggering operation on a selection control, including:

[0153] In response to a trigger action on the selection control, the first page is displayed, which includes: second product information of the target product and a list of icons for the selection list;

[0154] An animation is displayed on the first page, showing the transition from the second product information to the icons in the to-be-selected list.

[0155] According to one or more embodiments of this disclosure, if the target product is a product with multiple attributes, in response to a trigger operation on the selection control, a first page is displayed, including:

[0156] In response to a trigger action on the selection control, a second page is displayed, which includes multiple attributes of the target product;

[0157] Respond to the selection operation for the target attribute of the target product and determine the price corresponding to the target attribute;

[0158] Display the first page.

[0159] According to one or more embodiments of this disclosure, displaying prompt information on multimedia data includes: displaying prompt information on a first page.

[0160] According to one or more embodiments of this disclosure, the multimedia data includes: a third page that displays multimedia data in response to a triggering operation on a selection control, including:

[0161] In response to a trigger action on the selection control, a third page is displayed. The third page includes: a first area, which displays product information of the products that have been added to the selection list, and the third product information of the target product.

[0162] Display prompts on multimedia data, including displaying prompts on a third page.

[0163] According to one or more embodiments of this disclosure, the selection criteria include: price criteria; the third page further includes: a second area, the second area including: multiple recommended product information, the recommended product information including: the price of the recommended product; the information display method further includes:

[0164] In response to a triggered action that targets recommended product information, add the target recommended product information to the first area of ​​the third page;

[0165] If the total price of the products in the selection list meets the price criteria, the fourth page will be displayed, which includes a confirmation control.

[0166] According to one or more embodiments of this disclosure, the third page further includes: a third area, the third area including: price difference information, the price difference information being used to indicate the price difference between the starting price and the total price of the products already included in the selection list.

[0167] According to one or more embodiments of this disclosure, if the target product is a product with multiple attributes, in response to a trigger operation on the selection control, a third page is displayed, including:

[0168] In response to a trigger action on the selection control, a second page is displayed, which includes multiple attributes of the target product;

[0169] In response to the selection of target attributes for the target product, the third page is displayed.

[0170] According to one or more embodiments of this disclosure, a prompt message is displayed on the second page.

[0171] According to one or more embodiments of this disclosure, multimedia data is displayed on the live broadcast screen.

[0172] Thirdly, according to one or more embodiments of the present disclosure, an information display device is provided, including: a first display unit for displaying a live broadcast screen in a live broadcast interface of a virtual store, the live broadcast screen including first product information of a target product, the first product information including: a selection control;

[0173] The second display unit is used to respond to the trigger operation of the selection control and display multimedia data, which indicates that the target product has been added to the selection list;

[0174] The third display unit displays prompts on the multimedia data, indicating why the target product does not meet the selection criteria.

[0175] According to one or more embodiments of this disclosure, the multimedia data includes: a first page and an animation; and a second display unit, specifically configured to respond to a trigger operation on a selection control, display the first page, the first page including: second product information of the target product and a selection list icon of the selection list; and display an animation from the second product information to the selection list icon on the first page.

[0176] According to one or more embodiments of this disclosure, if the target product is a product with multiple attributes, when the second display unit displays the first page in response to a trigger operation on the selection control, it is specifically configured to: display the second page in response to a trigger operation on the selection control, the second page including: multiple attributes of the target product; determine the price corresponding to the target attribute in response to a selection operation on the target attribute of the target product; and display the first page.

[0177] According to one or more embodiments of this disclosure, the third display unit is specifically used to: display prompt information on a first page.

[0178] According to one or more embodiments of this disclosure, the multimedia data includes: a third page and a second display unit, specifically configured to: display the third page in response to a trigger operation on a selection control, the third page including: a first area for displaying product information of products placed in a selection list, the first area including: third product information of the target product; and display prompt information on the multimedia data, including: displaying prompt information on the third page.

[0179] According to one or more embodiments of this disclosure, the selection criteria include: a price condition; the third page further includes: a second area, the second area including: multiple recommended product information, the recommended product information including: the price of the recommended product; the information display device further includes: an adding unit (not shown), used to add the target recommended product information to the first area of ​​the third page in response to a trigger operation for the target recommended product information; and a fourth display unit (not shown), used to display a fourth page if the total price of the products in the selection list meets the price condition, the fourth page including: a confirmation control.

[0180] According to one or more embodiments of this disclosure, the third page further includes: a third area, the third area including: price difference information, the price difference information being used to indicate the price difference between the starting price and the total price of the products already included in the selection list.

[0181] According to one or more embodiments of this disclosure, if the target product is a product with multiple attributes, when the third display unit displays a third page in response to a trigger operation on the selection control, it is specifically used to display a second page in response to a trigger operation on the selection control, the second page including: multiple attributes of the target product; and to display a third page in response to a selection operation on a target attribute of the target product.

[0182] According to one or more embodiments of this disclosure, a third display unit is used to display prompt information on a second page.

[0183] According to one or more embodiments of this disclosure, multimedia data is displayed on the live broadcast screen.

[0184] Thirdly, according to one or more embodiments of the present disclosure, an electronic device is provided, comprising: at least one processor and a memory;

[0185] The memory stores the instructions that the computer executes;

[0186] At least one processor executes computer execution instructions stored in memory, causing at least one processor to perform the information display method as described in the first aspect above and various possible designs of the first aspect.

[0187] Fourthly, according to one or more embodiments of the present disclosure, a computer-readable storage medium is provided, which stores computer-executable instructions that, when executed by a processor, implement the information display method described above as the first aspect and various possible designs of the first aspect.

[0188] Fifthly, according to one or more embodiments of the present disclosure, a computer program product is provided, including a computer program, which, when executed by a processor, implements the information display method described in the first aspect above and various possible designs of the first aspect.

[0189] The above description is merely a preferred embodiment of this disclosure and an explanation of the technical principles employed. Those skilled in the art should understand that the scope of this disclosure is not limited to technical solutions formed by specific combinations of the above-described technical features, but should also cover other technical solutions formed by arbitrary combinations of the above-described technical features or their equivalents without departing from the above-described concept. For example, technical solutions formed by substituting the above features with (but not limited to) technical features disclosed in this disclosure that have similar functions.

[0190] Furthermore, while the operations are described in a specific order, this should not be construed as requiring these operations to be performed in the specific order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of individual embodiments may also be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented individually or in any suitable sub-combination in multiple embodiments.

[0191] Although the subject matter has been described using language specific to structural features and / or methodological logic, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are merely illustrative examples of implementing the claims.

Claims

1. An information display method, comprising: The live stream screen is displayed on the live stream interface. The live stream screen includes first product information of the target product, and the first product information includes: a selection control. In response to a trigger operation on the selection control, multimedia data is displayed, indicating that the target product has been added to the selection list; A prompt message is displayed on the multimedia data, which indicates why the target product does not meet the selection criteria.

2. In the information display method according to claim 1, the multimedia data includes: The first page and animation, the response to the triggering operation of the selection control, displays multimedia data, including: In response to a trigger operation on the selection control, the first page is displayed, the first page including: second product information of the target product and a list of icons to be selected; The animation from the second product information to the icon of the list to be selected is displayed on the first page.

3. The information display method according to claim 2, wherein, If the target product has multiple attributes, the response to the triggering operation of the selection control, displaying the first page, includes: In response to a trigger operation on the selection control, the second page is displayed, the second page including: multiple attributes of the target product; In response to a selection operation for a target attribute of the target product, determine the price corresponding to the target attribute; Display the first page.

4. The information display method according to claim 2 or 3, wherein, Displaying the prompt information on the multimedia data includes: The prompt message is displayed on the first page.

5. The information display method according to claim 1, wherein, The multimedia data includes: a third page, wherein the response to the triggering operation of the selection control displays the multimedia data, including: In response to a trigger operation on the selection control, a third page is displayed, the third page including: a first area, the first area being used to display product information of products already placed in the selection list, the first area including: third product information of the target product; Displaying the prompt information on the multimedia data includes displaying the prompt information on the third page.

6. The information display method according to claim 5, wherein, The selection criteria include: price criteria. The third page further includes: a second area, which includes: multiple recommended product information items, the recommended product information including: the price of the recommended product. The information display method further includes: In response to a triggered operation targeting the recommended product information, the target recommended product information is added to the first area of ​​the third page. If the total price of the products in the list of products to be selected meets the price condition, a fourth page is displayed, which includes a confirmation control.

7. The information display method according to claim 6, wherein, The third page also includes a third area, which includes price difference information. The price difference information is used to indicate the price difference between the starting price and the total price of the products already included in the selection list.

8. The information display method according to claim 5, wherein, If the target product has multiple attributes, the response to the triggering operation of the selection control, displaying a third page, includes: In response to a trigger operation on the selection control, a second page is displayed, the second page including: multiple attributes of the target product; In response to the selection operation of the target attribute of the target product, the third page is displayed.

9. The information display method according to claim 3 or 8, wherein, Displaying the prompt information on the multimedia data includes: displaying the prompt information on the second page.

10. The information display method according to any one of claims 1-3 and 5-7, wherein, The multimedia data is displayed on the live stream screen.

11. An information display device, comprising: The first display unit is used to display a live broadcast screen in the live broadcast interface of the virtual store. The live broadcast screen includes first product information of the target product, and the first product information includes: a selection control. The second display unit is used to respond to a trigger operation on the selection control and display multimedia data, which indicates that the target product has been added to the selection list; The third display unit displays a prompt message on the multimedia data, the prompt message being used to indicate why the target product does not meet the selection criteria.

12. An electronic device, comprising: Processor and memory; The memory stores computer-executed instructions; The processor executes computer execution instructions stored in the memory, causing the processor to perform the information display method as described in any one of claims 1 to 10.

13. A computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the information display method as described in any one of claims 1 to 10.

14. A computer program product comprising a computer program that, when executed by a processor, implements the information display method as described in any one of claims 1 to 10.

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