Augmented reality-based gifting service device and driving method for same device

Abstract

The present invention relates to an augmented reality-based gifting service device and a driving method for the device. The augmented reality-based gifting service device according to an embodiment of the present invention may comprise: a storage unit for storing gifting data set at a designated location online by an organizer who hosts an event or an occasion or a creator who generates content in order to provide a prize event to users; and a control unit for executing different solutions on the basis of the gifting data set at the designated location when terminal devices possessed by the users execute an application for a gifting service at the designated location set by the organizer or creator.

Description

Augmented reality-based gifting service device and method of operating the device

[0001] The present invention relates to an augmented reality-based gifting service device and a method for operating the device. More specifically, the invention relates to an augmented reality-based gifting service device and a method for operating the device, wherein, for example, a representative of a sports club hosting a sports event or a gallery hosting an exhibition designates a physical location (or place) where a prize service is conducted online and sets gift data for a prize event at the designated location, thereby enabling general users to participate in the prize event when a terminal device, such as a smartphone, is present at the designated location.

[0002] Many internet websites provide information on various games or offer access to online gaming, playing a significant role in encouraging a large number of internet users to enjoy the internet. Generally, online games offered online, whether for a fee or for free, are available in a wide variety of genres, such as simulation games, role-playing games (RPGs), MUGs, and shooting games. During gameplay, players can eliminate objects or acquire items, while simultaneously accumulating points, levels, and experience points. Since points, levels, and experience points are acquired differently depending on a player's ability, players can objectively evaluate their own performance through these metrics.

[0003] However, since online games cause gamers to become engrossed in the game for extended periods while it is in progress, the actual time spent connected to the website, excluding gameplay, is very short; consequently, there is a significant difficulty in inducing gamers to participate in event-based activities rather than the game itself.

[0004] Accordingly, since the purpose of event-based activities is to maximize awareness and advertising effects for advertisers, planned products, and websites, while simultaneously securing a large number of members, it is crucial to encourage as many people as possible to participate, and thus the need for system development to achieve this is being recognized.

[0005] [Prior Art Literature]

[0006] [Patent Literature]

[0007] (Patent Document 1) Korean Published Patent Application No. 10-2001-0111532 (December 19, 2001)

[0008]

[0009] The purpose of the embodiment of the present invention is to provide an augmented reality-based gifting service device and a method for operating the device, wherein, for example, an official of a sports club hosting a sports event or a gallery hosting an exhibition designates a physical location (or place) where a prize service is conducted online and sets gift data for the prize event at the designated location, allowing general users to participate in the prize event when a terminal device, such as a smartphone, is present at the designated location.

[0010] The problems of the present invention are not limited to those mentioned above, and other unmentioned problems will be clearly understood by those skilled in the art from the description below.

[0011] An augmented reality-based gifting service device according to an embodiment of the present invention includes a storage unit that stores gifting data set at a designated location online by an official hosting an event or activity or a creator generating content to provide a prize event to users, and a control unit that executes different solutions based on the gifting data set at the designated location when a terminal device carried by the users executes an application for a gifting service at the designated location set by the official or the creator.

[0012] The control unit can receive data related to the radius for providing a gifting service based on the location, the number of prize icons, the number of cash points, the period, and additional prizes or products as the gifting data, and store it in the storage unit.

[0013] The above control unit can conduct prize events in different ways based on the gifting data, depending on the type of event or activity taking place at a designated location set by the relevant parties.

[0014] The control unit above can conduct a prize event in a game manner as one of the different methods above, and can provide the gifting service to acquire cash points pre-set in the icon and acquire prizes or goods pre-set in the icon when pressing an icon published on the screen.

[0015] The control unit above can provide the gifting service to cause augmented reality content set at the designated location to pop up on the screen as one of the different methods, and to share the content popped up on the screen with others online.

[0016] In addition, a method for operating an augmented reality-based gifting service device according to an embodiment of the present invention comprises: a step in which a storage unit stores gifting data set at a designated location online by an official hosting an event or activity or a creator generating content to provide a prize event to users; and a step in which a control unit executes different solutions based on the gifting data set at the designated location when a terminal device carried by the users executes an application for a gifting service at the designated location set by the official or the creator.

[0017] The above driving method may further include the step of the control unit receiving data related to the radius for providing a gifting service based on the location, the number of prize icons, the number of cash points, the period, and additional prizes or products as the gifting data, and storing it in the storage unit.

[0018] The above execution step allows prize events to be conducted in different ways based on the gifting data, depending on the type of event or activity held at a designated location set by the parties involved.

[0019] The step of executing the above may provide the gifting service by conducting a prize event in a game manner as one of the different methods, and acquiring cash points pre-set in the icon and acquiring prizes or goods pre-set in the icon when pressing an icon published on the screen.

[0020] The step of executing the above may provide the gifting service to cause the augmented reality content set at the designated location to pop up on the screen as one of the different methods, and to share the content popped up on the screen with others online.

[0021] According to an embodiment of the present invention, while conventional prize event methods allow only the number of people corresponding to the prepared number of prizes to enjoy the joy of winning a prize, an embodiment of the present invention allows all participants to acquire cash points with a 100% winning rate, so all participants can enjoy the event while receiving benefits. In addition, it is possible to acquire additional prizes and goods that have been set, thereby adding to the enjoyment of the challenge.

[0022] In addition, according to an embodiment of the present invention, various options can be presented, such as setting a separate time for acquiring prizes from the perspective of event organizers to allow all participants to press the icon multiple times simultaneously within a set period, thereby enabling them to enjoy the event as if playing a game, or allowing them to press the icon only once at any time during the event period.

[0023] The effects according to the present invention are not limited to those exemplified above, and various other effects are included in this specification.

[0024] FIG. 1 is a drawing showing an augmented reality-based gifting service system according to an embodiment of the present invention.

[0025] FIGS. 2 to 11c are drawings for specifically explaining the services provided by the gifting service device of FIG. 1.

[0026] FIG. 12 is a block diagram illustrating the detailed structure of the gifting service device of FIG. 1.

[0027] Figure 13 is a flowchart showing the operation process of the gifting service device of Figure 1.

[0028] The present invention is not limited to the embodiments described below but can be implemented in various different forms. These embodiments are merely illustrative of the content of the invention and are provided to inform those skilled in the art of the scope of the invention in detail. The present invention is defined only by the scope of the claims. Throughout the specification, the same reference numerals refer to the same components.

[0029] The embodiments described herein will be described with reference to cross-sectional and / or plan views, which are exemplary illustrations of the invention. In the drawings, the illustrated regions are depicted for the effective description of the technical content. Accordingly, the regions illustrated in the drawings are schematic in nature, and the shapes of the regions illustrated in the drawings are intended to illustrate specific forms of the device regions and are not intended to limit the scope of the invention. Although terms such as first, second, third, etc., have been used to describe various components in the various embodiments of this specification, these components should not be limited by such terms. These terms are used merely to distinguish one component from another. The embodiments described and illustrated herein also include their complementary embodiments.

[0030] The terms used herein are for describing embodiments and are not intended to limit the invention. In this specification, the singular form includes the plural form unless specifically stated otherwise in the text. As used herein, "comprises" and / or "comprising" do not exclude the presence or addition of one or more other components, steps, actions, and / or elements to the mentioned components, steps, actions, and / or elements.

[0031] Unless otherwise defined, all terms used in this specification (including technical and scientific terms) may be used in a meaning commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not to be interpreted ideally or excessively unless explicitly and specifically defined otherwise.

[0032] Hereinafter, the concept of the present invention and embodiments according thereto will be described in detail with reference to the drawings.

[0033] FIG. 1 is a drawing showing an augmented reality-based gifting service system according to an embodiment of the present invention, and FIGS. 2 to 11c are drawings for specifically explaining the service provided by the gifting service device of FIG. 1.

[0034] As illustrated in FIG. 1, an augmented reality-based gifting service system (hereinafter, gifting service system) (90) according to an embodiment of the present invention includes some or all of a user terminal device (100), a communication network (110), a gifting service device (120), and a third-party device (130).

[0035] Here, "including some or all" means that the gifting service system (90) may be configured with some components, such as a third-party device (130), omitted, or that some or all of the components constituting the gifting service device (120) may be integrated into a network device (e.g., gateway, wireless exchange device, etc.) constituting the communication network (110), and is described as including all to facilitate a sufficient understanding of the invention.

[0036] The user terminal device (100) includes a mobile-based terminal device carried by users who participate in or visit an event or gathering. For example, the user terminal device (100) may include a smartphone, a wearable device worn on the wrist by users, etc. The user terminal device (100) may access the service of the gifting service device (120) according to the embodiment of the present invention in various forms to participate in prize or product events or gatherings, but it is preferable to use the service after installing an application (hereinafter referred to as "app") for using the service. Of course, the app may be downloaded and installed from an app store in advance, or the terminal device product may be loaded at the factory of production and distributed to the market, but the user of the user terminal device (100) may also download the app or access the gifting service device (120) of FIG. 1 by scanning or photographing, for example, a QR code placed at the event venue.

[0037] Above all, the user terminal device (100) according to the embodiment of the present invention can use the service from the gifting service device (120) of FIG. 1 only when it is located at the event venue and runs the app. In other words, this is because event planners or event organizers specify the location of the event venue (e.g., a physical location based on address information or the name of the place online) to conduct a prize giveaway event for users participating in or visiting the event, and set up gifting data so that the service can be used only within the radius of that event venue to participate in the prize giveaway event and secure cash points or win prizes. In this regard, participating in the event venue and, for example, scanning a QR code may be the most representative method to authenticate that the user of the corresponding user terminal device (100) has participated in the event venue. However, in the embodiment of the present invention, it is entirely possible to measure the distance to the event venue by installing a wireless router (or access point, or scanner, etc.) at the event venue and measuring the signal strength (RSSI) through communication with surrounding user terminal devices (100), or to provide a gifting service based on the scan information (e.g., device ID, etc.) by scanning user terminal devices (100) around the event venue using beacon communication, etc. Alternatively, the user terminal device (100) may use its GPS module to determine its location in the form of latitude and longitude information through communication with satellites (GPS), etc., and provide a gifting service using this information. In the case of sports stadiums such as baseball stadiums, positioning using GPS may be possible, but in the case of indoor venues such as galleries, considering GPS communication blind spots, a wireless router installed indoors may be used to determine the location and provide a gifting service. In this way, when users of the user terminal device (100) participate in or visit the event venue, the service they use or the service they were using may be restricted according to the method set by the system designer.For example, if the user terminal device (100) of a user utilizing the service moves out of the service radius (e.g., a designated distance based on a place or location designated by an official), the service may be automatically blocked. In the embodiments of the present invention, in addition to methods using GPS or beacons, the service may also be provided using methods such as RFID (Radio-Frequency Identification), so the embodiments of the present invention will not be specifically limited to any one form.

[0038] Users of the user terminal device (100) can run an app to use a service provided in the form of a game (or method) on the screen, and various types of icons may be displayed on the screen. They may be displayed on the screen temporarily and then disappear, or the icons may operate by falling from the top to the bottom of the screen. The screen may be implemented in the form of a game or animation. Users can select the corresponding icon and press it repeatedly as if playing a game, or use the icon in a pre-set manner ordered by event planners or event organizers, thereby securing cash points set on the icon, and if a prize is set on a specific icon, they may win the prize. For example, when a team conducts a prize event by publishing a radius (e.g., can be set to within the stadium), number of icons, number of cash points, period (e.g., day, hour, minute), and prize items (e.g., 1st, 2nd, 3rd place...) for fans cheering for the team within a stadium for professional baseball, soccer, basketball, etc., users can participate in the prize event using a user terminal device (100) they own. In addition, the organizer can conduct a prize event for participants attending various festivals, concerts, events, dance halls, parties, pop-up shows, etc., in the same way as above. Users can also participate in the prize event at these events, for example, through an augmented reality-based service.

[0039] Of course, when users of the user terminal device (100) according to the embodiment of the present invention participate in events using augmented reality-based services at stadiums for baseball, soccer, basketball, etc., or at event venues such as festivals, concerts, or events, the method of participation may vary depending on the execution of a prize solution, i.e., a program, according to gifting data set by event planners or event organizers. In a broad sense, icons based on augmented reality are displayed on the screen where the app is running, and cash points are paid or prizes are provided when they are pressed. However, for example, if the planner or organizer, or a user such as a creator, sets short-form augmented reality content, etc., as gifting data at a specific location (e.g., Gangnam Station Exit 1), a social function, i.e., a service, may be provided to share the content with friends when the user terminal device (100) carried by the user is at that location, and cash points may be paid or prizes provided when sharing occurs. In this way, users can use the gifting service according to the embodiment of the present invention, such as a prize event, in various forms.

[0040] In summary, when users possessing a user terminal device (100) are at a stadium such as a baseball stadium, for instance, if the club has set gifting data to conduct a prize event in the form of a game, the user terminal device (100) of the users participating in the sports game at the stadium can run the app based on the location information and conduct a prize event in the form of a game based on the gifting data set by the club. However, if a gallery official sets gifting data such as short-form augmented reality content, such as a subway station where the gallery is located where the exhibition is held, or a specific location for advertising purposes, the user terminal device (100) of the users can be physically located at that location and when the app is executed, the short-form augmented reality content can be popped up and the content can be shared with others at the same time so that the advertisement can be automatically spread, and a gifting service can be provided so that cash points or prizes are given when such sharing occurs. Of course, if multiple gifting data sets are set up by different parties at the same location, for example in the case of Jamsil Station, both of the above two methods may be possible; in this case, when the app is launched, both lists of events or promotions for participating in a prize event may be displayed on the screen, and the user may be allowed to select one of them. However, in the embodiment of the present invention, since the gifting service may be abused in the case of subway stations, it may be desirable to provide the service by designating a specific space, whether inside or outside a stadium or gallery where an event or promotion is taking place.

[0041] The communication network (110) includes both wired and wireless communication networks. For example, a wired or wireless internet network may be used or interconnected as the communication network (110). Here, the wired network includes internet networks such as cable networks or public telephone networks (PSTN), and the wireless communication network includes CDMA, WCDMA, GSM, EPC (Evolved Packet Core), LTE (Long Term Evolution), WiBro networks, etc. Of course, the communication network according to the embodiment of the present invention is not limited thereto and may be used as an access network for a next-generation mobile communication system to be implemented in the future, for example, a cloud computing network under a cloud computing environment, a 5G network, a 6G network, etc. For example, if the communication network is a wired communication network, the access point within the communication network (110) can be connected to the exchange of a telephone company, etc., but if it is a wireless communication network, it can be connected to an SGSN or GGSN (Gateway GPRS Support Node) operated by a telecommunications company to process data, or connected to various relay stations such as a BTS (Base Transceiver Station), NodeB, e-NodeB to process data.

[0042] The communication network (110) may include access points. Access points include small base stations, such as femto or pico base stations, which are often installed within a building. Here, femto or pico base stations are classified according to the maximum number of user terminal devices (100), etc., that can be connected in the classification of small base stations. Of course, the access point includes a short-range communication module for performing short-range communication such as Zigbee and Wi-Fi with user terminal devices (100), etc. Access points may use TCP / IP or RTSP (Real-Time Streaming Protocol) for wireless communication. Here, short-range communication can be performed using various standards other than Wi-Fi, such as Bluetooth, Zigbee, infrared (IrDA), RF (Radio Frequency) such as UHF (Ultra High Frequency) and VHF (Very High Frequency), and ultra-wideband communication (UWB). Accordingly, the access point can extract the location of the data packet, specify the best communication path for the extracted location, and transmit the data packet along the specified communication path to the next device, such as a gifting service device (120). The access point can share multiple lines in a typical network environment and includes, for example, routers, repeaters, and relays.

[0043] The gifting service device (120) may be configured to include, for example, a cloud server, and further include a DB (120a) linked to the server. Since the server and the DB (120a) are connected to each other and communicate through an internal dedicated network such as an intranet, operations such as modulation / demodulation, encoding / decoding, and muxing / demuxing, which are performed when using an external network such as the communication network (110) of FIG. 1, may not be performed. However, operations to encrypt / decrypt important data, such as personal information, may be performed for purposes such as preventing hacking. Above all, the gifting service device (120) according to the embodiment of the present invention can provide a service in the form desired by event planners or event organizers by executing an augmented reality-based gifting solution when the user terminal device (100) of FIG. 1 is at a designated location (designated online by an administrator through the service according to the embodiment of the present invention) and also provides a social function for producing and sharing augmented reality content, so that in the case of a gallery, it is possible to promote one's company or event through short-form content and provide cash points or prizes through this.

[0044] Of course, the augmented reality-based short-form content service according to the embodiment of the present invention can operate to enable gifting services to be performed among users. The gifting service device (120) can provide a social function in which, when any user posts short-form augmented reality content, etc., at a specific location on a mobile device or PC, other users can share the short-form content with friends on their mobile devices, or users who are moved can donate to the user who posted the short-form content. The user receiving the donation can generate revenue through the creation of short-form content. For example, if a specific user (e.g., a creator) accesses the service according to the embodiment of the present invention and designates a specific location online, such as Exit 1 of Gangnam Station, and registers content related to a celebrity, such as a famous singer or actor, that they have created, other users can share the user's short-form content with their acquaintances and pay the user who created the content in various forms, such as Star Balloons. Of course, the user who shared the short-form content can obtain Star Balloons through payment or charging via the service according to the embodiment of the present invention in order to pay Star Balloons, etc. online to the user who is the creator, and can pay a certain number of Star Balloons to the user who is the creator as compensation for their efforts using the Star Balloons, etc. that they have obtained through payment, etc.

[0045] The gifting service device (120) operates such that event-related personnel, such as event planners or event organizers, can set a radius, the number of prize icons, the number of cash points, a period, and additional prizes or products at a specific location online and have them published on the screen of a user terminal device (100). During the set period, users within the radius of that location—that is, users of the user terminal device (100) of FIG. 1—can acquire pre-set cash points whenever they press a digital icon visible on the augmented reality-based screen of an app downloaded on a mobile device such as a smartphone, and can acquire not only the specific users' cash points but also additional prizes or products. When a user, such as a personnel or creator, posts short-form augmented reality content, etc., at a specific location on a mobile device or computer (PC), it can also provide a social function that allows users of the user terminal device (100) to share the content with friends on a mobile device.

[0046] To examine this more specifically, the gifting service device (120) of FIG. 1 according to an embodiment of the present invention can be seen as providing a new concept of prize event, rather than the existing prize events conducted by event planners or organizers for users participating in or visiting an event, such as randomly drawing prizes or goods based on business cards or personal information. For example, as shown in FIG. 2, users entering the venue can download and install the app according to an embodiment of the present invention via a QR code from a prize event advertisement banner located at the entrance of the venue. Of course, if the app has already been installed, the installed app can be used. Furthermore, the prize event can be conducted according to a method set by the event organizer, i.e., a related party, allowing users of the user terminal device (100) of FIG. 1 to continuously press multiple icons displayed on the augmented reality-based screen at a specific time, or to press each icon only once at any time during the event period. The method of pressing icons on the screen is clearly illustrated in FIG. 3.

[0047] Of course, for the provision of a service according to an embodiment of the present invention, the gifting service device (120) may enable the service by allowing a person hosting an event or activity to set up a prize event that matches the nature of the event online within a short time of about 10 minutes or immediately publish it. For example, the third-party device (130) of FIG. 1 may be the person's computer, etc. The person can access the gifting service device (120) of FIG. 1, register as a member (e.g., as an event organizer), and then set up gifting data related to the event or activity they intend to host. Of course, the process of setting up such gifting data may involve registering data based on the format provided by the gifting service device (120). Representatively, in an embodiment of the present invention, one may choose whether to execute a gifting solution or to execute a social function for content production and sharing. When setting up, settings such as the location and radius where the augmented reality icon is displayed, the quantity of icons, the amount of cash points per icon, an option to press the icon once or multiple times, a publishing period, and the registration of additional prizes or products to be given may be made. FIG. 4 is a diagram illustrating a backend configured by an event or event organizer. Of course, in addition to the configuration method for providing a gifting service to users of a user terminal device (100) where relevant parties access the service and input data according to a designated layout, it is also entirely possible to provide the service to a service provider, where the service provider accesses an administrator menu (e.g., admin***.com, etc.) screen and configures the gifting data requested by the relevant parties. However, in the embodiment of the present invention, it is preferable for relevant parties to register the gifting data directly using the service.

[0048] For example, a gifting service device (120) according to an embodiment of the present invention can receive gifting data input (or registration) in a format (or layout) as shown in FIG. 5. The setting screen lists and displays item elements that can be set by the backend (i.e., the relevant party), and allows the user to input desired data into the corresponding item (e.g., icon position setting, radius setting, quantity setting, etc.). The corresponding item is designed to allow settings such as the location where the icon is displayed (e.g., address input, mouse drag, etc.), radius (e.g., m, km, etc.), quantity of the icon (e.g., pieces), amount of cash points per icon (e.g., xx cash points per icon / $, etc.), option to press the icon once or multiple times (e.g., option selection, etc.), publishing period (e.g., minute, hour, day), and registration of additional prizes or products to be given (e.g., uploading products such as 1~x, etc.), and the screen can be provided to the relevant party's terminal device, such as a computer.

[0049] Once the above settings, that is, the settings of the gifting data, are completed, the gifting service device (120) of FIG. 1 can provide an augmented reality-based gifting service, such as the one mentioned above, to the user terminal device (100). Of course, the service is provided based on the gifting data set by the relevant parties, but in particular, the service can be provided based on the specific location where the service is provided or the radius information set therein. Users of the user terminal device (100) can run an app that is installed or installed on-site and press an icon published on an augmented reality-based screen using only a mobile device such as a smartphone, and the gifting service device (120) can execute a gamified prize solution so that the user can acquire the corresponding cash points, that is, the cash points set on the icon, and also acquire additional prizes or goods set randomly along with the cash points. When an icon on the screen is selected on the user terminal device (100), the result of the selection can be provided in real time to the gifting service device (120) along with identification information of the user terminal device (100), such as the device ID, and the gifting service device (120) can distinguish users based on information such as the device ID, distinguish data such as cash points or winning prizes, and store and manage them in the DB (120a). Since the user's name and device ID are matched and stored and managed when the user of the user terminal device (100) signs up for service use, the user can be distinguished through the device ID.

[0050] FIG. 6 shows a scenario in which a user of a user terminal device (100) wins a prize of 100 cash points but does not win an additional prize. On the other hand, FIG. 7 shows a scenario in which a user wins 100 cash points and a first-place additional prize. When a series of pre-configured screens are published, selecting a specific icon pops up information such as cash points or winning a first-place prize that is set therein on the screen. FIG. 8 shows a scenario in which a user of a user terminal device (100) wins a first-place additional prize of 10,000 cash points along with 100 cash points, and the additional prize is set as cash points. Of course, since the layout of these screens can be varied according to the intentions of the system designer or program designer, the embodiments of the present invention will not be specifically limited to any one form. FIG. 9 shows that users of a user terminal device (100) can check cash points obtained in the app and additional prizes or products won in the app, thereby enabling them to receive additional prizes or products won from the event organizer or use accumulated cash points online like cash. Of course, the gifting service device (120) may provide a shopping mall service to allow the cash points obtained according to an embodiment of the present invention to be used like cash online, but it may also provide a service to use the cash points in online services provided by affiliate companies by partnering with other companies. When the app is launched, a button (or item icon) such as My Page may be displayed on one side of the screen. When the button is selected, the screen switches to a screen such as My Points as in FIG. 9 to display the cash points obtained by a specific user.Figure 9 shows a scenario in which a specific user confirms a prize win, showing 100 cash points, a first-place additional prize win, and a case where the additional prize is set as a separate product.

[0051] Meanwhile, the gifting service device (120) of FIG. 1 according to an embodiment of the present invention can operate to allow officials to post files such as short-form augmented reality content (e.g., GIF, MP4, etc.) or images (e.g., PNG, JPG, etc.) to a specific location using a mobile device or PC. FIG. 10 shows that when an event official or others access the service of the gifting service device (120) of FIG. 1, specify a specific location through address search, etc., and set content at that location, the user of the user terminal device (100) can check the pre-set augmented reality content when the app is launched when the user is physically at that location. When providing the service, the gifting service device (120) can also publish a share button so that the content (e.g., images or videos) can be shared with friends. Of course, if the share button is selected, the service can be provided so that sharing takes place in the form of a messenger-based service, text message (SMS), or email based on a phone number stored in the user terminal device (100). For example, the gifting service device (120) according to an embodiment of the present invention can execute the aforementioned gifting solution or execute the content sharing solution depending on the location of the user of the user terminal device (100). For example, when a user runs the app at a baseball stadium, etc., if there is a gifting solution set at that baseball stadium, it can be executed, and this can be referred to as operating in the first mode. On the other hand, when a user runs the app at Exit 1 of Gangnam Station, if there is a content sharing solution set at that location, the content sharing solution can be executed to activate the sharing function. This can be referred to as operating in the second mode. In this way, the gifting service device (120) according to an embodiment of the present invention can operate in the first mode or the second mode depending on the current location of the user terminal device (100).FIGS. 11a to 11c illustrate a screen for a social function in which users of a user terminal device (100) share augmented reality content posted with friends through their mobile devices. As seen in FIG. 11a, an icon such as a product box may be displayed at a designated location on the screen, and when the icon is selected, content registered by an official or creator may be published (or pop-up) on the screen, enabling an action to share it. As seen in FIG. 11a, a sharing action may be performed by selecting a text message, email, or messenger-based chat icon displayed at the bottom of the screen. Additionally, as seen in FIG. 11b, the gifting service device (120) can perform a function, or action, in which other users who are moved by the short-form augmented reality content donate to the random user who posted the short-form content. Furthermore, as seen in FIG. 11c, the gifting service device (120) may provide a function that allows the random user who posted the short-form content to cash out the donated Plum.

[0052] The third-party device (130) may include various types of devices that operate auxiliaryly to provide services according to an embodiment of the present invention in conjunction with the gifting service device (120) of FIG. 1. Representative examples may include a computer, tablet PC, smartphone, etc., owned by an official of the organizer hosting an event. Officials can access the gifting service device (120) using their own computers and register gifting data related to how to conduct a prize giveaway event related to the event using the gifting solution of the gifting service device (120). For example, if a photo exhibition is held through a gallery at Exit 1 of Gangnam Station, related augmented reality-based content images or videos can be registered to encourage participation in the event. Through this, cash points and prizes can be awarded, and furthermore, participation in the event can be enhanced by allowing sharing with friends or acquaintances. Of course, the third-party device (130) may be a server such as a PG company if a paid service is provided, and may include various devices from companies capable of receiving related data if the organizer of the event requires big data of users. For example, the gifting service device (120) can collect big data from users regarding service usage, and of course, it can also internally analyze the big data using an artificial intelligence (AI) program or the like to provide tip data to stakeholders so that more detailed gifting services can be provided. By generating and providing data related to performance, it is possible to increase user participation in events. In addition, the third-party device (130) may include a social network service (SNS) server that provides SNS.Accordingly, when there is a sharing request from the gifting service device (120), that is, when a user requests the sharing of short-form augmented reality content registered by a specific party or creator, the short-form augmented reality content can be posted on the SNS channel currently used by the user. Here, SNS may include various channels such as BAND, Facebook, Instagram, and KakaoTalk.

[0053] As a result of the above configuration, in the embodiment of the present invention, a team can conduct a prize event within a stadium for professional baseball, soccer, basketball, etc., and an organizer can conduct a prize event in the same way for participants in various festivals, concerts, events, dance halls, parties, pop-up shows, etc. Accordingly, since all participants in the prize event acquire cash points with a 100% winning rate, all participants can enjoy the event while receiving benefits, and additionally, they can acquire additional prizes or goods set up, thereby adding to the enjoyment of the challenge. Furthermore, the embodiment of the present invention can set a separate time for acquiring prizes so that all participants can simultaneously press the icon multiple times within a set period, allowing them to enjoy the event as if playing a game, or it can further enhance user participation in the event by providing various options such as allowing the icon to be pressed only once at any time during the event period.

[0054] In addition to the above, the user terminal device (100), communication network (110), gifting service device (120), and third-party device (130) of FIG. 1 according to the embodiment of the present invention can perform various operations, and since the relevant details will continue to be covered later, the details will be replaced by those details.

[0055] FIG. 12 is a block diagram illustrating the detailed structure of the gifting service device of FIG. 1.

[0056] As illustrated in FIG. 12, the gifting service device (120) of FIG. 1 according to an embodiment of the present invention includes some or all of a communication interface unit (1200), a control unit (1210), a gifting service unit (1220), and a storage unit (1230).

[0057] Here, "including some or all" means that the gifting service device (120) of FIG. 1 may be configured with some components, such as the storage unit (1230), omitted, or that some components, such as the gifting service unit (1220), may be configured by integrating them into other components, such as the control unit (1210). To facilitate a sufficient understanding of the invention, it is described as including all.

[0058] The communication interface unit (1200) can communicate with the user terminal device (100) and the third-party device (130), respectively, via the communication network (110) of FIG. 1. During the process of performing communication, the communication interface unit (1200) can perform operations such as modulation / demodulation, encoding / decoding, muxing / demuxing, and scaling to convert resolution, and since this is obvious to those skilled in the art, further explanation is omitted.

[0059] The communication interface unit (1200) can communicate with the third-party device (130) of FIG. 1 to perform a setting operation for gifting data to provide a gifting service according to an embodiment of the present invention. Of course, the third-party device (130) here may be a computer used by a related party, such as an event planner or event organizer, and in the case of professional baseball or soccer, it may be a related party of the club. The communication interface unit (1200) can perform an operation for registering gifting data as shown in FIG. 5 in response to a request from a computer, etc., possessed by the related party. For example, if the user side of the user terminal device (100) is named the front-end side based on the server constituting the gifting service device (120), the side registering gifting data may be named the back-end side. Of course, more accurately, the back-end refers to the side of the server and DB (120a). However, in an embodiment of the present invention, a screen like the one in FIG. 5 may be named the back-end setting screen. The communication interface unit (1200) can perform an operation to provide a gifting service to the front end side by interface operation with a terminal device, such as a computer, carried by the relevant parties.

[0060] Additionally, when the gifting data setting operation of the parties is completed, the communication interface unit (1200) can perform an operation to provide a gifting service according to an embodiment of the present invention to the user terminal device (100) of FIG. 1 under the control of the control unit (1210). The communication interface unit (1200) can provide a service screen in the form of a game via streaming, which has been sufficiently explained through FIG. 6 to FIG. 8, etc. In an embodiment of the present invention, when an app for using the gifting service is executed on the user terminal device (100), the gifting service is provided based on augmented reality, and icons can be published on the screen based on the gifting data set by the parties, such as a game screen. The communication interface unit (1200) can be involved in such an operation.

[0061] The control unit (1210) may include a processor such as a CPU, MPU, or GPU, and may further include memory such as RAM. It is also possible for the processor and memory to be configured as a single chip, such as an IC chip. The control unit (1210) can perform overall control operations of the communication interface unit (1200), the gifting service unit (1220), and the storage unit (1230) of FIG. 12. For example, when a user's terminal device requests the setting of gifting data as shown in FIG. 5, the control unit (1210) can provide a visualized service screen by executing a graphical user interface (GUI) program installed in the gifting service unit (1220). Then, when gifting data is provided through the setting screen, the gifting service unit (1220) can process it into a designated format and then systematically classify, store, and manage it in the DB (120a) of FIG. 1. For example, an app may be executed on the user terminal device (100) of FIG. 1, and the current location information of the user terminal device (100) may be received through the communication interface unit (1200). Of course, the device ID of the user terminal device (100) may be processed together during this process. First, since the app according to the embodiment of the present invention has been executed, the control unit (1210) may provide the location information of the user terminal device (100) to the gifting service unit (1220) through the app. Then, the gifting service unit (1220) may determine whether there is gifting data pre-set by a relevant party based on the location information, and through this, may provide a gifting service corresponding to a specific location to the user terminal device (100) of FIG. 1. Of course, this operation can be seen as the control unit (1210) performing a service operation in accordance with the request of the gifting service unit (1220).

[0062] More specifically, the control unit (1210) can execute a gifting solution installed in the gifting service unit (1220) when an app according to an embodiment of the present invention is executed on the user terminal device (100). Here, the gifting solution can be viewed as a program that provides a service screen similar to a game method while simultaneously publishing icons based on augmented reality on the screen. Of course, in addition to the method of publishing icons, a method of popping up image or video content is also possible. Above all, these icons can be published on the screen in various ways, and the number of icons published may vary depending on the settings of the person in charge. Some people may set 100 icons, while others may set 500 icons. Of course, costs may be incurred or differentiated depending on the number set. Furthermore, the control unit (1210) can process data related to cash points and prizes, etc., corresponding to the icons for each user of the user terminal device (100) in real time in conjunction with the gifting service unit (1220). For example, a prize may be designated at the 77th icon out of 100 total icons (e.g., numbered), or cash points may be set at icons from the 50th to the 70th. This has already been explained in FIGS. 6 through 8. Through this process, users of the user terminal device (100) can check the cash points and prizes they have acquired on the screen as shown in FIG. 9, and the control unit (1210) can participate in this operation.

[0063] The gifting service unit (1220) may be equipped with a gifting solution (or program) for gifting services in addition to a GUI program for graphic processing of the service screen. Of course, an artificial intelligence program that collects and analyzes big data to accurately determine the form in which users participate in events or activities may also be equipped and executed. Above all, in order to provide the gifting service according to the embodiment of the present invention to the user terminal device (100) of users participating in events, gifting data may be registered by officials hosting the event, and accordingly, the gifting service may be provided to the user terminal device (100). For example, a user possessing the user terminal device (100) may run an app to use the gifting service inside a stadium, such as a baseball stadium or a soccer stadium. In this case, the gifting service is provided based on the gifting data pre-set by the club. Typically, the gifting service may be provided inside or outside the stadium, or within a designated range of the stadium. This may be possible through scanning a QR code provided at the stadium, but it is also entirely possible to provide the service through location tracking. In the case of the area outside the stadium, the cash points awarded may be set lower than those inside the stadium, or prizes or goods may be primarily designated for the interior. This is to prevent fraudulent use of the service. The gifting service can be conducted by giving greater weight to the space where the actual event takes place. Such service behavior can also be adjusted through big data analysis of the usage patterns of users utilizing the gifting service. For example, when big data is analyzed, it is entirely possible to assign weights so that cash points or prizes are awarded to users who frequently watch actual sports matches or to users who frequently use the gifting service according to the embodiment of the present invention.For example, even if an official has set a prize for the 100th iPhone, it is entirely possible to not award the prize if the usage rate is low as a result of analyzing the user's sports usage or service usage patterns. In this case as well, it can be seen as variable based on the setting data set by the official. Depending on various situations, if the user terminal device (100) moves out of the set radius based on radius information in the gifting data set by the club, the gifting service may be automatically blocked.

[0064] The gifting service unit (1220) provides a game-type service screen corresponding to the number of icons set by a club official based on augmented reality when the app is executed. In this process, if a user selects an icon, the control unit (1210) may request that data such as cash points or prizes set therein be processed in real time and stored and managed in the DB (120a) of FIG. 1. In addition to providing services such as prize events by publishing augmented reality-based icons on the screen, the gifting service unit (1220) according to an embodiment of the present invention can implement augmented reality content production and sharing social functions when the user is at a specific location (e.g., Gangnam Station Exit 1). In other words, when a user of the user terminal device (100) executes the app at Gangnam Station Exit 1 or its vicinity, short-form augmented reality content can be popped up as augmented reality on the app screen based on gifting data set by an official or creator at that location. Such a service may be useful for users visiting the gallery. In this case, the gifting service unit (1220) can activate a social function to share the content with friends. The function can be implemented to enable sharing on SNS channels. The gifting service unit (1220) according to an embodiment of the present invention can selectively or selectively execute actions such as a prize event or sharing short-form augmented reality content based on the location information of the user terminal device (100) and gifting data registered by relevant parties when an app is executed on the user terminal device (100). Of course, a gifting service such as a prize event where icons are published is provided to a user at location A (e.g., a baseball stadium, etc.), but a gifting service where short-form content pops up can be provided to a user at location B (e.g., a gallery, etc.). In the case of short-form content, gifting services such as providing prizes or cash points to users with a high number of shares are also possible.All of these operations can be seen as operating based on gifting data set by the relevant parties, and the gifting service department (1220) can be seen as executing a gifting solution based on said gifting data.

[0065] The storage unit (1230) can temporarily store various types of data or information under the control of the control unit (1210). For example, the storage unit (1230) can receive information or data in real time based on the selection of icons currently published on the screen when the user terminal device (100) runs an app to use the gifting service according to an embodiment of the present invention. For example, as seen in FIG. 6, if an icon with a specific number is selected, information regarding that icon can be received and stored. Then, the information can be provided to the gifting service unit (1220) to check whether cash points are set for that icon, and cash points can be accumulated for the user who selected the icon. Of course, there may be various ways to process cash points, products, or prize information based on the selection of icons, etc., but the storage unit (1230) can store and output the information or data processed in this process in real time.

[0066] In addition to the above, the communication interface unit (1200), control unit (1210), gifting service unit (1220), and storage unit (1230) of FIG. 12 can perform various operations, and other details have been sufficiently explained above, so they will be replaced by those details.

[0067] Meanwhile, the communication interface unit (1200), control unit (1210), gifting service unit (1220), and storage unit (1230) of FIG. 12 according to an embodiment of the present invention are composed of hardware modules that are physically separated from each other, but each module may store software for performing the above operations internally and execute it. However, since the software is a set of software modules and each module can be formed as hardware, the configuration will not be specifically limited to software or hardware. For example, the storage unit (1230) may be storage or memory which is hardware. However, since it is also possible to store information in a software repository, the above content will not be specifically limited.

[0068] In addition, as another embodiment of the present invention, the control unit (1210) may include a CPU and memory and may be formed as a single chip. The CPU includes a control circuit, an arithmetic logic unit (ALU), an instruction decoding unit, and a registry, and the memory may include RAM. The control circuit may perform control operations, the arithmetic logic unit may perform operations on binary bit information, and the instruction decoding unit may include an interpreter or a compiler to perform operations that convert high-level language into machine language and machine language into high-level language, and the registry may be involved in software data storage. According to the above configuration, for example, at the beginning of operation of the gifting service device (120) of FIG. 1, the data computation processing speed can be rapidly increased by copying a program stored in the gifting service unit (1220), loading it into memory, i.e., RAM, and then executing it. In the case of a deep learning model, it may be loaded into GPU memory instead of RAM and executed by using the GPU to accelerate the execution speed.

[0069] Figure 13 is a flowchart showing the operation process of the gifting service device of Figure 1.

[0070] For convenience of explanation, referring to FIG. 13 together with FIG. 1, the gifting service device (120) of FIG. 1 according to an embodiment of the present invention stores gifting data set at a designated location online designated by an official hosting an event or event to provide a prize event to users participating in or visiting the event or event (S1300). When there is a request for setting gifting data from a terminal device such as a computer or smartphone of an official, the gifting service device (120) can receive, store, and manage the gifting data by providing a backend setting screen as shown in FIG. 5. The gifting data may include data related to where a gifting solution should be executed to provide a gifting service at a physical location (e.g., Gangnam Station Exit 1, Jamsil Baseball Stadium, etc.), whether to implement an action where icons are published based on augmented reality, or whether to implement a sharing function in short-form content.

[0071] Additionally, the gifting service device (120) can execute a prize solution based on gifting data set at a designated location when users run an application for the gifting service at a designated location using a terminal device (100) they possess (S1310). Here, the prize solution can have various meanings. For example, in the case of a sports stadium such as a baseball or soccer stadium, if the icons are published based on augmented reality, then in the case of a city station or subway station, the operation is based on the gifting data set at that location, but a function for sharing short-form content can be executed. For example, in the case of an event venue with a festival, a corresponding solution can be implemented depending on what function the gifting data set by the official is to implement. For example, if short-form content is registered, a corresponding SNS channel sharing function can be automatically activated and displayed on the app execution screen. For example, a share button can be popped up on the screen, and when the button is selected, the screen can display which SNS channel to share to. Alternatively, each SNS icon can be displayed on the screen to enable email, SMS, and messenger-based chatting.

[0072] Of course, in addition to this, the gifting service device (120) can perform various other operations. Since the period for providing the gifting service is set for each relevant party, the gifting service can be provided during that set period. However, by collecting and analyzing big data based on the users' use of the service, it can provide tips to relevant parties that can be helpful when planning an event on the next occasion, that is, when setting gifting data related to the event and the gifting service. Accordingly, the promotional effect of hosting an event can be maximized.

[0073] In addition to the above, the gifting service device (120) of FIG. 1 according to the embodiment of the present invention can perform various operations, and other details have been sufficiently explained above, so they will be replaced with those details.

[0074] Although all components constituting an embodiment of the present invention have been described as being combined or operating as a single unit, the present invention is not necessarily limited to such an embodiment. That is, within the scope of the purpose of the present invention, all components may be selectively combined and operated in one or more ways. Furthermore, while all components may each be implemented as a single independent piece of hardware, some or all of the components may be selectively combined to form a computer program having a program module that performs some or all of the combined functions on one or more pieces of hardware. The codes and code segments constituting the computer program can be easily inferred by those skilled in the art of the present invention. An embodiment of the present invention may be implemented by storing such a computer program on a non-transitory computer-readable medium, reading it, and executing it by a computer.

[0075] Here, a non-transient readable recording medium refers to a medium that stores data semi-permanently and can be read by a device, rather than a medium that stores data for a short period of time, such as a register, cache, or memory. Specifically, the programs described above may be stored and provided on non-transient readable recording media such as CDs, DVDs, hard disks, Blu-ray discs, USBs, memory cards, and ROMs.

[0076] Although preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above. It is understood that various modifications can be made by those skilled in the art without departing from the essence of the invention as claimed in the claims, and such modifications should not be understood individually from the technical spirit or perspective of the present invention.

Claims

1. A storage unit for storing gifting data set at a designated location online by an official hosting an event or a creator generating content to provide prize events to users; and A control unit that executes different solutions based on gifting data set at a designated location when a terminal device possessed by the above users executes an application for a gifting service at a designated location set by the above official or the above creator; An augmented reality-based gifting service device including 2. In Paragraph 1, The above control unit is an augmented reality-based gifting service device that receives data related to the radius of providing a gifting service based on the location, the number of prize icons, the number of cash points, the period, and additional prizes or products as the gifting data, and stores it in the storage unit.

3. In Paragraph 1, The above control unit is an augmented reality-based gifting service device that conducts prize events in different ways based on the gifting data according to the type of event or activity held at a designated location set by the parties.

4. In Paragraph 3, The above control unit conducts a prize event in a game manner as one of the different methods, and provides the gifting service to acquire cash points pre-set in the icon and acquire prizes or goods pre-set in the icon when pressing an icon published on the screen, an augmented reality-based gifting service device.

5. In Paragraph 3, The above control unit provides an augmented reality-based gifting service device that allows augmented reality content set at the designated location to pop up on the screen as one of the different methods, and provides a gifting service to share the content popped up on the screen with others online.

6. A storage unit storing gifting data set at a designated location online by an official hosting an event or activity or a creator generating content to provide a prize event to users; and A control unit, when a terminal device possessed by the users executes an application for a gifting service at a designated location set by the relevant party or the creator, executes different solutions based on gifting data set at the designated location; A method for operating an augmented reality-based gifting service device including 7. In Paragraph 6, A method for operating an augmented reality-based gifting service device, further comprising the step of the control unit receiving data related to the radius of providing a gifting service based on the location, the number of prize icons, the number of cash points, the period, and additional prizes or products as the gifting data, and storing it in the storage unit.

8. In Paragraph 6, The step of executing the above is, A method of operating an augmented reality-based gifting service device that conducts prize events in different ways based on the gifting data according to the type of event or activity held at a designated location set by the parties.

9. In Paragraph 8, The step of executing the above is, A method of operating an augmented reality-based gifting service device, wherein a gifting service is provided such that a prize event is conducted in a game manner as one of the above different methods, and when an icon published on the screen is pressed, cash points pre-set in the icon are acquired and prizes or goods pre-set in the icon are acquired.

10. In Paragraph 8, The step of executing the above is, A method of operating an augmented reality-based gifting service device, wherein, as one of the above different methods, the augmented reality content set at the designated location pops up on the screen, and the gifting service is provided to share the content popped up on the screen with others online.

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