System and method for enhancing user engagement and target conversion through interactive context aware response on a digital platform

Abstract

The embodiments of the present disclosure relate to a method and a system for enhancing user engagement and target conversion through interactive context aware response on a digital platform The method includes receiving an action corresponding to a user behavior on an active page or at least one action element in a first region of the active page. Evaluate fulfillment of a plurality of trigger conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, corresponding one or more criteria associated with the action and upon fulfillment of the plurality of trigger conditions, avatar alongside a widget in a second region different from the first region are displayed, thereby facilitating enhanced user engagement and target conversion by providing highly interactive and contextually relevant responses.

Description

[0001] SYSTEM AND METHOD FOR ENHANCING USER ENGAGEMENT AND TARGET CONVERSION THROUGH INTERACTIVE CONTEXT AWARE RESPONSE ON A DIGITAL PLATFORM

[0002] EARLIEST PRIORITY DATE:

[0003] This Application claims priority from a complete patent application filed in India having Patent Application No. 202541014719, filed on 20th day of February 2025, and titled “SYSTEM AND METHOD FOR ENHANCING USER ENGAGEMENT AND TARGET CONVERSION THROUGH INTERACTIVE CONTEXT AWARE RESPONSE ON A DIGITAL PLATFORM”.

[0004] FIELD OF INVENTION

[0005] Embodiments of the present disclosure generally relate to system and method for providing interactive context aware responses in digital platforms. More specifically, but not exclusively, embodiments of the present disclosure pertain to system and method for deploying animated avatars that adapt in appearance and gesture based on changes in a digital environment, triggered by user interaction with the digital environment.

[0006] BACKGROUND

[0007] As digital experiences evolve across various domains including e-commerce, gaming, customer support, and interactive web platforms - chatbots have become an essential tool for engaging users. However, traditional chatbots are primarily confined to static text-based interactions within predefined chat windows, failing to adapt to the broader context of a user’s actions within a webpage or application. This lack of contextual awareness and visual dynamism (leveraging other engaging elements such as visual prompts, animations, or adaptive responses) limits their effectiveness in delivering personalized, engaging, and intuitive interactions.

[0008] In other words, these chatbots typically act in a passive manner, responding only when a user initiates a conversation. As a result, they do not proactively engage users based on real-time activities, leaving interactions feeling mechanical and uninvolved. In environments where timelyguidance, interactive engagement, or real-time support is crucial, such passivity reduces their utility. For example, users may hesitate on a particular section of a webpage, repeatedly view certain products, or scroll back and forth between options, signaling uncertainty or interest. Traditional chatbots do not detect or respond to such behaviors. In gaming applications, chatbots can enhance the experience by providing real-time hints, or responding to player choices. However, conventional chatbots remain isolated from game mechanics and do not adjust dynamically. In interactive learning environments, chatbots can assist based on a user’s learning progress, offer hints when users struggle with a concept, or encourage further exploration. Standard chatbots, however, do not monitor user progress and instead rely on direct user input. Beyond traditional customer service, chatbots have potential in sales and other domains where they can act as intelligent assistants. However, they currently lack the ability to respond dynamically to user behavior in real time. Unlike a human assistant who observes user engagement and adjusts responses accordingly, most traditional chatbots rely on pre-scripted interactions. This results in lost opportunities for engagement, assistance, and guidance.

[0009] To address these limitations, there is a pressing need for an approach that actively monitors user behavior within a webpage, a mobile application, or a web-based application and responds with relevant real-time interactive responses.

[0010] BRIEF DESCRIPTION

[0011] In accordance with an embodiment of the present disclosure, a method for enhancing user engagement and target conversion on a digital platform through an interactive context aware response is provided. The method includes receiving an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of the digital platform, evaluating fulfillment of a plurality of trigger conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the each of the action and upon fulfillment of the plurality of trigger conditions, contemporaneously or substantially in real-time, displaying the interactive context aware response for a predetermined period, wherein the interactive context aware response comprises an avatar alongside a widget in a second region different from the first region, whereinthe widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action.

[0012] In accordance with an embodiment of the present disclosure, a system for enhancing user engagement and target conversion on a digital platform through an interactive context aware response is provided. The system includes a processor. The system further includes a memory coupled to the processor, wherein the memory comprises executable instructions, that, when executed by the processor, cause the processor to receive an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of the digital platform, evaluate fulfillment of a plurality of trigger conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the action and upon fulfillment of the trigger conditions, contemporaneously or substantially in real-time, displaying the interactive context aware response for a predetermined period and interactive context aware response wherein the interactive context aware response comprises an avatar alongside a widget in a second region different from the first region, wherein the widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action.

[0013] In accordance with another embodiment of the present disclosure, a method for enhancing user engagement on a digital platform through an interactive context aware response is provided. The method includes receiving a plurality of trigger conditions for triggering a display of the interactive context aware response, wherein the plurality of trigger conditions are provided manually by an authorized personnel of the digital platform via a user interface or by an artificial intelligence engine, wherein the digital platform is communicatively coupled to a service-provider platform via a communication network, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, one or more user actions, and corresponding one or more criteria associated with each of the one or more user actions. The method further includes receiving a plurality of response attributes corresponding to the interactive context aware response, wherein the plurality of response attributes are provided manually by the authorized personnel of the digital platform via a user interface or by the artificial intelligence engine, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, anactive page URL (uniform resource locator), and a landing page URL, wherein the interactive context aware response comprises the avatar, the at least one media, and the at least one action message. Furthermore, the method includes upon saving the plurality of trigger conditions and the plurality of response attributes, causing an automatic display of the interactive context aware response on the digital platform upon fulfillment of the plurality of trigger conditions.

[0014] In accordance with yet another embodiment of the present disclosure, a system for enhancing user engagement on a digital platform through an interactive context aware response is provided. The system includes a processor and a memory coupled to the processor, wherein the memory comprises executable instructions, that, when executed by the processor, cause the processor to receive a plurality of trigger conditions for triggering a display of the interactive response, wherein the plurality of trigger conditions are provided manually by an authorized personnel of the digital platform via a user interface or by an artificial intelligence engine, wherein the digital platform is communicatively coupled to a service-provider platform via a communication network, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, one or more user actions, and one or more criteria associated with the each of the one or more user actions. Further, the memory has executable instructions stored thereon, that, when executed by the processor, cause the processor to receive a plurality of response attributes corresponding to the interactive response, wherein the plurality of response attributes are provided manually by the authorized personnel of the digital platform via a user interface or by the artificial intelligence engine, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, an active page URL (uniform resource locator), and a landing page URL, wherein the interactive context aware response comprises the avatar, the at least one media, and the at least one action message and upon saving of the plurality of trigger conditions and the plurality of response attributes, cause an automatic display of the interactive context aware response on the digital platform upon fulfillment of the plurality of trigger conditions.

[0015] To further clarify the advantages and features of the present disclosure, a more particular description of the disclosure will follow by reference to specific embodiments thereof, which are illustrated in the appended figures. It is to be appreciated that these figures depict only typical embodiments of the disclosure and are therefore not to be considered limiting in scope. Thedisclosure will be described and explained with additional specificity and detail with the appended figures.

[0016] BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The disclosure will be described and explained with additional specificity and detail with the accompanying figures in which:

[0018] FIG. 1 illustrates a block diagram representation of an exemplary network architecture in accordance with an embodiment of the present disclosure;

[0019] FIG. 2 illustrates a block diagram representation of an exemplary system in accordance with another embodiment of the present disclosure;

[0020] FIGS. 3A-3C illustrate an example representation of an interactive context aware response in accordance with yet another embodiment of the present disclosure;

[0021] FIG. 4A illustrates an example representation of default interactive context aware response in accordance with yet another embodiment of the present disclosure;

[0022] FIG. 4B illustrates an example representation of a chat window in accordance with yet another embodiment of the present disclosure;

[0023] FIG. 5 shows a flow chart representing the steps involved in a method for enhancing user engagement and target conversion on a digital platform through an interactive context aware response in accordance with yet another embodiment of the present disclosure.

[0024] FIG. 6 illustrates a block diagram representation of an exemplary system in accordance with another embodiment of the present disclosure;

[0025] FIG. 7 shows a flow chart representing the steps involved in a method for enhancing user engagement and target conversion on a digital platform through an interactive context aware response in accordance with yet another embodiment of the present disclosure.

[0026] Further, those skilled in the art will appreciate that elements in the figures are illustrated for simplicity and may not have necessarily been drawn to scale. Furthermore, in terms of theconstruction of the device, one or more components of the device may have been represented in the figures by conventional symbols, and the figures may show only those specific details that are pertinent to understanding the embodiments of the present disclosure so as not to obscure the figures with details that will be readily apparent to those skilled in the art having the benefit of the description herein.

[0027] DETAILED DESCRIPTION

[0028] For the purpose of promoting an understanding of the principles of the disclosure, reference will now be made to the embodiment illustrated in the figures and specific language will be used to describe them. It will nevertheless be understood that no limitation of the scope of the disclosure is thereby intended. Such alterations and further modifications in the illustrated system, and such further applications of the principles of the disclosure as would normally occur to those skilled in the art are to be construed as being within the scope of the present disclosure.

[0029] The terms “comprises”, “comprising”, or any other variations thereof, are intended to cover a nonexclusive inclusion, such that a process or method that comprises a list of steps does not include only those steps but may include other steps not expressly listed or inherent to such a process or method. Similarly, one or more devices or subsystems or elements or structures or components preceded by "comprises... a" does not, without more constraints, preclude the existence of other devices, sub-systems, elements, structures, components, additional devices, additional subsystems, additional elements, additional structures or additional components. Appearances of the phrase "in an embodiment", "in another embodiment" and similar language throughout this specification may, but not necessarily do, all refer to the same embodiment.

[0030] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the art to which this disclosure belongs. The system, methods, and examples provided herein are only illustrative and not intended to be limiting.

[0031] In the following specification and the claims, reference will be made to a number of terms, which shall be defined to have the following meanings. The singular forms “a”, “an”, and “the” include plural references unless the context clearly dictates otherwise.FIG. 1 illustrates a block diagram representation of an exemplary network architecture in accordance with an embodiment of the present disclosure. As illustrated therein, a service provider platform 10 is provided. The service provider platform 10 facilitates deployment / integration of improved interactive avatar and chat widgets to websites, mobile applications, and web-based applications. The service provider platform 10 may be provided as a cloud-based platform or a desktop application. This application is not limited thereto. The service provider platform 10 may include a database 10A, an avatar library 10B, artificial intelligence engine 10C, and an API layer 10D. Detailed explanation of the service provider platform 10 is discussed further in the description. The avatar library 10B may store avatars and metadata related to the avatars. The database 10A may be a local database - local to a server on which the service provider platform 10 is hosted as a cloud-based platform or a remote database - server remote to the server on which the service provider platform 10 is provided. The database 10A may include data that is either received, stored, or generated as a result of functions implemented by the service provider platform 10.

[0032] Authorized personnel - authorized to deploy / integrate the improved interactive avatar and chat widget to the website or the mobile application or a web-based application may access the service provider platform 10 via a device 20 (alternatively, referred to as owner device). The device 20 may be connected to the service provider platform 10 via a communication network 11. The network (11) may be a wireless network, a wired network, or a combination thereof. The communication network 11 may be an individual network or a collection of many individual networks, interconnected with each other and functioning as a single large network, e.g., the internet or an intranet. Examples of such individuals networks include local area network (LAN), wide area network (WAN), the internet, Global System for Mobile Communication (GSM) network, Universal Mobile Telecommunications systems (UMTS) network, Personal Communications Service (PCS) network, Time Division Multiple Access (TDMA) network, Code Division Multiple Access (CDMA) network, Next Generation Network (NGN), Public Switched Telephone Network (PSTN), and Integrated Services Digital Network (ISDN). Depending on the technology, the network 11 may include various network entities, such as transceivers, gateways, and routers. In an example, the network 11 uses any of the commonly used protocols, for example, Hypertext Transfer Protocol (HTTP), and Transmission Control Protocol / Internet Protocol (TCP / IP).Further, the device 20 may include an interface 20D which may allow the communicative coupling of the device 20 with the external device or the platform 10 via wired or wireless connection. Furthermore, the interface 20D may also enable intercommunication between different logical as well as hardware components of the device 20.

[0033] Furthermore, the device 20 may include a processor 20A and a memory 20B. In an example, the memory 20B may include instructions (not shown) which the processor 20A is to execute which cause the device 20 to function accordingly. In an example, the processor 20A can execute instructions encoding arithmetic, logical, or VO operations. In one illustrative example, a processor 20A may include an Arithmetic Logic Unit (ALU), a plurality of registers, and a control unit. In further aspect, the processor may include one or more processing cores, and thus, the processor 20A may be a single-core processor that is generally capable of processing a single instruction pipeline or may be a multi-core processor that may simultaneously process multiple instruction pipelines. In another aspect, the processor 20A may be implemented as a single integrated circuit, two or more integrated circuits, or may be a component of a multi-chip module (e.g., where the individual microprocessor dies are included in a single integrated circuit package, and thus, the microprocessor dies share a single socket). More particularly, the processor 20A may be a Complex Instruction Set Computing (CISC) microprocessor, Reduced Instruction Set Computing (RISC) microprocessor, Very Long Instruction Word (VLIW) microprocessor, or processor implementing other instruction sets, or processors implementing a combination of instruction sets. The processor 20A may also be one or more special-purpose processing devices such as an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), network processor, or the like.

[0034] The memory 20B may be coupled to and accessible by the processor. The memory 20B may be a read-only memory (read-only memory, ROM) or another type of static storage device that can store static information and instructions, or may be a random access memory (random access memory, RAM) or another type of dynamic storage device that can store information and instructions, or may be an electrically erasable programmable read-only memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), a compact disc read-only memory (compact disc read-only memory, CD-ROM) or another optical disk storage, an optical disc storage (including a compact disc, a laser disc, an optical disc, a digital versatile disc, a Blu-raydisc, and the like), or a disk storage medium or another magnetic storage device, or any other medium capable of carrying or storing desired program code in a form of instructions or a data structure and capable of being accessed by a computer. This application is not limited thereto.

[0035] The device 20 may include a media library 20E which may store various media in various formats - text, voice, image, and video which the authorized personnel may intend to utilize in the improved interactive avatar and chat widget.

[0036] Although not depicted therein, the device 20 may include other components, such as interfaces to communicate with external storage or external devices, operating systems, routers and other software or hardware components (all of which have not been depicted for sake of conciseness).

[0037] When the service provider platform 10 is provided as a cloud-based platform, the authorized personnel may access the service provider platform 10 from the device 20 via a browser application 20C by navigating to the platform’s URL (Uniform Resource Locator). The device 20 can include, but not limited to, desktop computers, laptop computers, tablets, smart phones, and the like.

[0038] In an example, the authorized personnel may be authorized to deploy / integrate the improved interactive avatar and chat widget to the website 30A hosted on a web server 30. At the time of the deployment / integration the device 20 may be in communication with the website 30A via a communication network 12. The communication network 12 may be the same as or different from the communication network 11.

[0039] A user may access the website 30A deploy ed / integrated (deploy ing / integrati on may be via a code snippet) with the improved chat widget via a user device 40 via a browser application 40C. The device 40 may include an interface 40E which may allow the communicative coupling of the device 40 with the external device or the web site 30A via wired or wireless connection 13. Eurthermore, the interface 40E may also enable intercommunication between different logical as well as hardware components of the device 40. The communication network 13 may be the same as or different from the communication network 11.

[0040] Furthermore, the device 40 may include a processor 40A and a memory 40B. In an example, the memory 40B may include instructions (not shown) which the processor 40A is to execute which cause the device 40 to function accordingly. In an example, the processor 40A can executeinstructions encoding arithmetic, logical, or I / O operations. In one illustrative example, a processor 40A may include an Arithmetic Logic Unit (ALU), a plurality of registers, and a control unit. In further aspect, the processor may include one or more processing cores, and thus, the processor 40A may be a single-core processor that is generally capable of processing a single instruction pipeline or may be a multi-core processor that may simultaneously process multiple instruction pipelines. In another aspect, the processor 40A may be implemented as a single integrated circuit, two or more integrated circuits, or may be a component of a multi-chip module (e.g., where the individual microprocessor dies are included in a single integrated circuit package, and thus, the microprocessor dies share a single socket). More particularly, the processor 40A may be a Complex Instruction Set Computing (CISC) microprocessor, Reduced Instruction Set Computing (RISC) microprocessor, Very Long Instruction Word (VLIW) microprocessor, or processor implementing other instruction sets, or processors implementing a combination of instruction sets. The processor 40A may also be one or more special-purpose processing devices such as an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), network processor, or the like.

[0041] The memory 40B may be coupled to and accessible by the processor. The memory 40B may be a read-only memory (read-only memory, ROM) or another type of static storage device that can store static information and instructions, or may be a random access memory (random access memory, RAM) or another type of dynamic storage device that can store information and instructions, or may be an electrically erasable programmable read-only memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), a compact disc read-only memory (compact disc read-only memory, CD-ROM) or another optical disk storage, an optical disc storage (including a compact disc, a laser disc, an optical disc, a digital versatile disc, a Blu-ray disc, and the like), or a disk storage medium or another magnetic storage device, or any other medium capable of carrying or storing desired program code in a form of instructions or a data structure and capable of being accessed by a computer. This application is not limited thereto.

[0042] The device 40 can include, but not limited to, desktop computers, laptop computers, tablets, smart phones, and the like.In another example, the improved interactive avatar and chat widget may be integrated / deployed in a mobile application by corresponding authorized personnel. In the example, the user may access the mobile application (for example, an application among other applications 40D having it installed on the user device 40. Although FIG. 1 depicts the same user device 40 for exemplary scenarios of a chat widget deployed on websites and mobile applications, in actual implementation, different devices may be used. For instance, one device may access a website integrated with the chat widget, while another device may access a mobile application where the chat widget is integrated. This application is not limited to the illustrated example.

[0043] Although not depicted therein, the device 40 may include other components, such as interfaces to communicate with external storage or external devices, operating systems, routers and other software or hardware components (all of which have not been depicted for sake of conciseness).

[0044] In accordance with an embodiment of the present disclosure, a system for enhancing user engagement and target conversion on a digital platform through an interactive context aware response is provided. The system includes a processor. The system further includes a memory coupled to the processor, wherein the memory comprises executable instructions, that, when executed by the processor, cause the processor to receive an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of the digital platform, evaluate fulfillment of a plurality of conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the action, and upon fulfillment of the plurality of trigger conditions, contemporaneously or substantially in real-time, displaying the interactive context aware response for a predetermined period, wherein the interactive context aware response comprises an avatar alongside a widget in a second region different from the first region, wherein the widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action.

[0045] FIG. 2 illustrates a block diagram representation of an exemplary system in accordance with another embodiment of the present disclosure. The system 200 may include a processor 202 and a memory 204. In an example, the memory 204 may include instructions (not shown) which the processor 202 is to execute which cause the system 200 to function accordingly. In an example,the processor 202 can execute instructions encoding arithmetic, logical, or I / O operations. In one illustrative example, a processor 202 may include an Arithmetic Logic Unit (ALU), a plurality of registers, and a control unit. In further aspect, the processor may include one or more processing cores, and thus, the processor 202 may be a single-core processor that is generally capable of processing a single instruction pipeline or may be a multi-core processor that may simultaneously process multiple instruction pipelines. In another aspect, the processor 202 may be implemented as a single integrated circuit, two or more integrated circuits, or may be a component of a multichip module (e.g., where the individual microprocessor dies are included in a single integrated circuit package, and thus, the microprocessor dies share a single socket). More particularly, the processor 202 may be a Complex Instruction Set Computing (CISC) microprocessor, Reduced Instruction Set Computing (RISC) microprocessor, Very Long Instruction Word (VLIW) microprocessor, or processor implementing other instruction sets, or processors implementing a combination of instruction sets. The processor 202 may also be one or more special-purpose processing devices such as an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), network processor, or the like.

[0046] The memory 204 may be coupled to and accessible by the processor. The memory 204 may be a read-only memory (read-only memory, ROM) or another type of static storage device that can store static information and instructions, or may be a random access memory (random access memory, RAM) or another type of dynamic storage device that can store information and instructions, or may be an electrically erasable programmable read-only memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), a compact disc read-only memory (compact disc read-only memory, CD-ROM) or another optical disk storage, an optical disc storage (including a compact disc, a laser disc, an optical disc, a digital versatile disc, a Blu-ray disc, and the like), or a disk storage medium or another magnetic storage device, or any other medium capable of carrying or storing desired program code in a form of instructions or a data structure and capable of being accessed by a computer. This application is not limited thereto.

[0047] The system 200 may include a plurality of modules 206. The plurality of modules 206 may include receiving module 206-1, determining module 206-2, retrieving module 206-3, output module 206-4, other modules 206-5. The plurality of modules 206 may include a corresponding set ofcomputer-executable instructions configured to be implemented by the processor 202. In an example, the execution of a set of computer-executable instructions causes the processor 202 to perform the operations corresponding to the set of computer-executable instructions accordingly.

[0048] Further, the system 200 may include data 208. The data 208 may include trigger conditions 208-1, and other data 208-2. It may be noted here that data 208 may include data that is either received, stored, or generated as a result of functions implemented by the system 200. It may be further noted that the data 208 may be utilized by the modules 206 of the system 200 for performing various functions of the system 200. The other data 208-3 may include data that is either received, stored, or generated as a result of functions implemented by the system 200.

[0049] Although not depicted therein, the system 200 may include other components, such as interfaces to communicate with external storage or external devices, operating systems, routers and other software or hardware components (all of which have not been depicted for sake of conciseness).

[0050] The receiving module 206-1 may be configured to receive an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of the digital platform. The action element may be any menu / button / soft key / input field displayed on the active page. The active page as referred herein may be a web page of a website or a screen of a mobile application. The first region may refer to an area on the digital platform that is separate from a second region, where the chat window, provided as the chat widget interface, is displayed. In other words, the user interaction as provided herein is the interaction of the user outside the chat window or chat widget.

[0051] The determining module 206-2 may be configured upon receipt of the action to evaluate fulfillment of a plurality of trigger conditions 208-1, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the action.

[0052] In an example, the traffic source may indicate where the user originated before arriving at the website or mobile application. It helps in identifying how users are discovering the digital platform, for example, but not limited to, direct visit, google search, social media referral, email campaign, affiliate link, App Store search, in-app advertisement, push notification, referral from another app via deep linking.In an example, the location may indicate the geographical area from which the user is accessing the platform. This may be obtained by the IP address (web) or GPS (mobile). For example, but not limited to, a user accessing an e-commerce site from New York sees region-specific promotions. For example, food delivery app offers discounts based on the user’s real-time GPS location.

[0053] In an example, the user group may group the users based on the engagement level with the digital platform, for example, the user group may include, but not limited to, general visitors, returning customers, loyalty program members, high-spending customers, first-time users, logged-in users vs. guest users, free-tier vs. premium subscribers, users who installed the app but never made a purchase.

[0054] In an example, the user action may refer to specific interactions performed by the user on the platform, for example, clicking, hovering, sliding, swiping, panning, zoom in / out, scrolling, drag and drop, touch and hold, double lick, for example, clicking a menu, clicking a product, adding to cart, abandoning cart, scrolling a page, hovering over a discount code field, swiping through product listings, tapping a product, adding an item to the wishlist, interacting with a push notification. The one or more criteria associated with the user actions, in an example, may include a scrolling time, scrolling depth, for example, a time spent on a product page (e.g., more than 3 minutes), number of items in the cart (e.g., more than 2), frequency of site visits (e.g., visiting 3 times a week), number of app sessions in a week, frequency of push notification interactions, in-app search history, time spent on a specific app section.

[0055] Upon fulfilment of the plurality of trigger conditions, the retrieving module 206-3 may be configured to retrieve a corresponding interactive context aware response based on a mapping between the interactive context aware response and the plurality of trigger conditions. The mapping may be provided by the authorized personnel of the website, or a mobile application being accessed by the user using a service provider platform (service provider platform 10 shown in FIG.l) or may be automatically and dynamically set and modified by an artificial intelligence engine including a trained machine learning model deployed on the service provider platform 10.

[0056] The output module 206-4 may be configured to display, contemporaneously or substantially in real-time, the interactive context response, for a predetermined period, wherein the interactive context aware response comprises an avatar alongside a widget in a second region different fromthe first region, wherein the widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action.

[0057] The avatar is an animated 3D (three-dimensional) virtual avatar and the second region is a region on the active page or a region on a landing page, based on the action. For example, when the action is scrolling an active page the corresponding interactive context aware response is displayed on the active page. In another example, when the action is navigating to another page from the active page, the corresponding interactive context aware response is displayed on the landing page.

[0058] Further, in the absence of the user interaction or after a lapse of the predetermined period, the output module 206-4 may be configured to display a default interactive context aware response in the second region, wherein the default interactive context aware response comprises a default widget alongside a default avatar. The default widget may enable the user to manually activate a chat window to initiate conversation with a chat bot or a live agent associated with the digital platform. The at least one media may include a text media, a voice media, an image media, a video media, or combinations thereof. Details of the interactive context aware response are provided later in the description.

[0059] FIGS. 3A-3C illustrates an example representation of an interactive context aware response in accordance with yet another embodiment of the present disclosure. The interactive context aware response 300A may include avatar (animated 3D virtual avatar) 302, and the at least one media shown in FIG. 3A may include a text 304, and an action message may be “Sign-up” 306. The interactive context aware response may include avatar 304 displayed alongside a widget with the widget including the text 304 and the action message 306.

[0060] As shown in FIG. 3B, the interactive context aware response 300B may include avatar (animated 3D virtual avatar) 308, and the at least one media shown in FIG. 3B may include an image 310, and a text 316 and an action message may be “Register Now” 312. The interactive context aware response may include avatar 308 displayed alongside a widget with the widget including the image 310, the text 316 and the action message 312.Further, as shown in FIG. 3C, the interactive context aware response 300C may include avatar (animated 3D virtual avatar) 318, and the at least one media shown in FIG. 3C may include a video 320, and a text 324 and an action message may be “Register Now” 322. The interactive context aware response may include avatar 308 displayed alongside a widget with the widget including the video 320, the text 324 and the action message 322.

[0061] FIG. 4A illustrates an example representation of default response in accordance with yet another embodiment of the present disclosure.

[0062] Referring to FIG. 4A, the default response 400A may include a default avatar 402 and a default widget 404.

[0063] FIG. 4B illustrates an example representation of a chat window in accordance with yet another embodiment of the present disclosure. Referring to FIGS. 4A and 4B, the default widget 404 may enable the user to activate a chat window 406 to initiate conversion with the chatbot 408 or a live agent. In example, the chat window 406 may display the default avatar 410 (402 in FIG. 4 A)

[0064] In accordance with an embodiment of the present disclosure, a method for enhancing user engagement and target conversion on a digital platform through an interactive context aware response is provided. The method includes receiving an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of the digital platform, evaluating fulfillment of a plurality of trigger conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the each of the action and upon fulfillment of the plurality of trigger conditions, contemporaneously or substantially in real-time, displaying the interactive context aware response for a predetermined period, wherein the interactive context aware response comprises an avatar alongside a widget in a second region different from the first region, wherein the widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action.

[0065] FIG. 5 shows a flow chart representing the steps involved in a method for enhancing user engagement and target conversion on a digital platform through an interactive context aware response in accordance with yet another embodiment of the present disclosure. The order in whichthe methods are described is not intended to be construed as a limitation, and any number of the described method blocks may be combined in any order to implement the method, or an alternative method. The method may be implemented by processing resources or any computing device(s) through any suitable hardware, non-transitory machine-readable instructions, or combinations thereof.

[0066] It may also be understood that method 500 may be performed by programmed computing devices, such as the system 200 as depicted FIG. 2. Furthermore, the method 500 may be executed based on instructions stored in a non-transitory computer-readable medium, as will be readily understood. The non-transitory computer-readable medium may include, for example, digital memories, magnetic storage media, such as one or more magnetic disks and magnetic tapes, hard drives, or optically readable digital data storage media. While the method 500 is described below with reference to the system 200 as described above; other suitable systems for the execution of these methods may also be utilized. Additionally, implementation of the method 500 is not limited to such examples.

[0067] At block 502, an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of a digital platform may be received.

[0068] At block 504, fulfillment of a plurality of trigger conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the action may be evaluated.

[0069] At block 506, upon fulfillment of the trigger conditions, contemporaneously or substantially in real-time, the interactive context aware response for a predetermined period may be displayed, wherein the interactive context aware response comprises an avatar alongside a widget in a second region different from the first region, wherein the widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action.

[0070] In accordance with yet another embodiment of the present disclosure, a system for enhancing user engagement on a digital platform through an interactive context aware response is provided. Thesystem includes a processor and a memory coupled to the processor, wherein the memory comprises executable instructions, that, when executed by the processor, cause the processor to receive a plurality of trigger conditions for triggering a display of the interactive response, wherein the plurality of trigger conditions are provided manually by an authorized personnel of the digital platform via a user interface or by an artificial intelligence engine, wherein the digital platform is communicatively coupled to a service-provider platform via a communication network, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, one or more user actions, and one or more criteria associated with the each of the one or more user actions. Further, the memory has executable instructions stored thereon, that, when executed by the processor, cause the processor to receive a plurality of response attributes corresponding to the interactive response, wherein the plurality of response attributes are provided manually by the authorized personnel of the digital platform via a user interface or by the artificial intelligence engine, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, an active page URL (uniform resource locator), and a landing page URL, wherein the interactive context aware response comprises the avatar, the at least one media, and the at least one action message and upon saving of the plurality of trigger conditions and the plurality of response attributes, cause an automatic display of the interactive context aware response on the digital platform upon fulfillment of the plurality of trigger conditions.

[0071] FIG. 6 illustrates a block diagram representation of an exemplary system in accordance with another embodiment of the present disclosure. The system 600 may include a processor 602 and a memory 604. In an example, the memory 604 may include instructions (not shown) which the processor 602 is to execute which cause the system 600 to function accordingly. In an example, the processor 602 can execute instructions encoding arithmetic, logical, or I / O operations. In one illustrative example, a processor 602 may include an Arithmetic Logic Unit (ALU), a plurality of registers, and a control unit. In further aspect, the processor may include one or more processing cores, and thus, the processor 602 may be a single-core processor that is generally capable of processing a single instruction pipeline or may be a multi-core processor that may simultaneously process multiple instruction pipelines. In another aspect, the processor 602 may be implemented as a single integrated circuit, two or more integrated circuits, or may be a component of a multichip module (e.g., where the individual microprocessor dies are included in a single integrated circuit package, and thus, the microprocessor dies share a single socket). More particularly, theprocessor 602 may be a Complex Instruction Set Computing (CISC) microprocessor, Reduced Instruction Set Computing (RISC) microprocessor, Very Long Instruction Word (VLIW) microprocessor, or processor implementing other instruction sets, or processors implementing a combination of instruction sets. The processor 602 may also be one or more special-purpose processing devices such as an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), network processor, or the like.

[0072] The memory 604 may be coupled to and accessible by the processor. The memory 604 may be a read-only memory (read-only memory, ROM) or another type of static storage device that can store static information and instructions, or may be a random access memory (random access memory, RAM) or another type of dynamic storage device that can store information and instructions, or may be an electrically erasable programmable read-only memory (Electrically Erasable Programmable Read-Only Memory, EEPROM), a compact disc read-only memory (compact disc read-only memory, CD-ROM) or another optical disk storage, an optical disc storage (including a compact disc, a laser disc, an optical disc, a digital versatile disc, a Blu-ray disc, and the like), or a disk storage medium or another magnetic storage device, or any other medium capable of carrying or storing desired program code in a form of instructions or a data structure and capable of being accessed by a computer. This application is not limited thereto.

[0073] The system 600 may include a plurality of modules. The plurality of modules may include receiving module 606 and a processing module 608. The plurality of modules may include a corresponding set of computer-executable instructions configured to be implemented by the processor 602. In an example, the execution of a set of computer-executable instructions causes the processor 602 to perform the operations corresponding to the set of computer-executable instructions accordingly. In an example, the system 600 may be utilized by the authorized personnel to provide an improved chat widget - interactive chat widget of the present disclosure to a website or a mobile application.

[0074] The system 600 may include avatar library 610 and the library may store pre-designed avatars (animated 3D avatars). Further, the system 600 may include a database 612 and the database 612 may store a mapping between the plurality of trigger conditions, the plurality of responseattributes, and the interactive responses. The database 612 may include media (text, voice, video, image) uploaded by the authorized personnel and an indicator of an algorithm or software version used to generate the mapping, combinations thereof, and the like.

[0075] Although not depicted therein, the system 600 may include other components, such as interfaces to communicate with external storage or external devices, operating systems, routers and other software or hardware components (all of which have not been depicted for sake of conciseness).

[0076] Further, the system 600 may include an artificial intelligence engine 614 that may be configured to analyze historical user behavior data on an active page and determine an appropriate context-aware response using artificial intelligence (Al). The engine processes various forms of behavioral data, including user inputs, navigation patterns, and engagement metrics, to infer intent and generate interactive context aware responses.

[0077] In some implementations, the artificial intelligence engine 614 may employ a trained machine learning models, rule-based algorithms, or a combination thereof to assess user activity in real time. The artificial intelligence engine 614 may be configured to recognize patterns indicative of user preferences and automatically and dynamically adjust the interactive context aware response. Additionally, the artificial intelligence engine 614 may be configured to refine its decision-making process by continuously analyzing historical interaction data of the user.

[0078] Further, the system 600 may include an API (Application Programming Interface) layer 616 that may be configured to serve as a central communication interface, facilitating data exchange and interaction between various systems, applications, and services and the artificial intelligence engine 614. The API layer 616 may be configured to process incoming and outgoing data requests, ensuring standardized communication and interoperability between integrated components.

[0079] In another implementation, the authorized personnel may have to provide credentials in order to obtain access to the system 600 provided during registration set up. The receiving module 606 may be configured to receive these credentials and upon authentication by the processing module 608 may provide access to the authorized personnel. Upon successful completion of authentication, the receiving module may be configured to receive a plurality of trigger conditions from the authorizedpersonnel. The plurality of trigger conditions may include a traffic source, a location, a user group, one or more user actions, and corresponding one or more criteria associated with the user actions.

[0080] In an example, the traffic source may be selected by the authorized from the pre-defined traffic sources displayed as a drop-down menu. However, the representation is not limited to a drop-down menu, and other selection formats may also be used.

[0081] In an example, the location may be selected by the authorized from the predefined locations displayed as a drop-down menu. However, the representation is not limited to a drop-down menu, and other selection formats may also be used. In another example, the location may be selected as “ANY” without restricting the location to any specific location.

[0082] In an example, the user group may be selected from the pre-defined user groups but not limited to - general visitors or targeted leads.

[0083] In an example, user actions may include clicking, hovering, sliding, swiping, panning, zoom in / out, scrolling, drag and drop, touch and hold, double lick, for example, clicking a menu, clicking a product, adding to cart, abandoning cart, scrolling a page, hovering over a discount code field, swiping through product listings, tapping a product, adding an item to the wishlist, interacting with a push notification.

[0084] In an embodiment, the authorized personnel may configure a plurality of user actions using URLs (for web pages), screen identifiers (for mobile applications), or event-based tracking mechanisms, each action corresponding to a particular interaction or page view on the digital platform. The receiving module 606 may be configured to receive these URLs or screen identifiers provided manually by the authorized personnel through an I / O interface system 600.

[0085] For example, for web pages, the user actions may be defined based on active page URLs where interactions are tracked. For example, if a user clicks on the "Product" page, the URL of that page ("https: / / example.com / product") may be used to identify the action. Similarly, for mobile applications, the user actions are identified by specifying screen identifiers or activity names. For example, the authorized personnel may define a screen identifier like "ProductScreen", "CartView", or "CheckoutActivity", or CCS (Cascading Style Sheets) selectors, or HTML (HyperText Markup Language) element IDs which correspond to specific screens or activities within the mobile app.

[0086] Additionally, the authorized personnel may define user actions using event-based tracking mechanisms, where actions are triggered based on specific events occurring on the digital platform. These events may include but not limited to click events, hover events, scroll events, swipe, drag and drop, tapping, zoom, etc.

[0087] The authorized personnel may also define corresponding criteria associated with each user action. For example, if the user action is scrolling, the criteria may include factors such as scroll depth (how far down the page the user scrolls) or scroll time (how long the user spends scrolling). These criteria help further specify and refine the conditions under which the interactive context aware response or action is triggered. Similarly, other user actions like clicking or hovering can have associated criteria, such as click duration or hover time, that define the conditions under which an event or response is activated. These criteria may be selected from pre-defined options displayed as drop-down menu in one example. In another example, the criteria may be provided manually by the authorized personnel.

[0088] Further, the receiving module 606 may be configured to receive a plurality of response attributes corresponding to the interactive response, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, an active page URL (uniform resource locator), and a landing page URL, wherein the interactive context aware response comprises the avatar, the at least one media, and the at least one action message.

[0089] In an example, the receiving module 606 may be configured to receive a custom action message label manually provided by the authorized personnel in natural language, for example, but not limited to “Register Now” through a designated interface within the system 600.

[0090] In an example, the at least one media may include text, voice, video, image or combinations thereof. The receiving module 606 may be configured to receive the at least one media with the authorized personnel uploading or providing it to the system 600 through a designated interface on the system 600. In an example, the at least one media may be uploaded by the authorizedpersonnel may be from the media library 20E shown in FIG. 1. Upon such uploading, the system 600 may store a local copy of these in the database 612.

[0091] The receiving module 606 may be configured to receive the avatar selected by the authorized personnel form the list of predefined avatars (provided in drop-down menu representation). The predefined avatars are stored in avatar library 610. The predefined avatars are animated 3D (three-dimensional) virtual avatars.

[0092] Further, the receiving module 606 may be configured to receive a time period, an active page URL (uniform resource locator), and a landing page URL. The time period specifies the duration for which the interactive context aware response remains visible, selected by the authorized personnel from the predefined options. The active page and landing page URLs are provided by the authorized personnel, where the URLs are pasted or entered at a designated interface (or corresponding field) into the system 600 to specify the relevant pages for displaying the corresponding interactive response.

[0093] Upon saving the plurality of trigger conditions and the plurality of response attributes, the processing module 608 may be configured to map the interactive context aware response with corresponding trigger conditions and store the mapping in the database 612. Further, the processing module 608 is configured to constantly monitor the website or mobile applications on which the improved chat widget is deployed / integrated and cause an automatic display of the interactive context aware response on the digital platform upon fulfillment of the trigger conditions.

[0094] In accordance with another embodiment of the present disclosure, a method for enhancing user engagement on a digital platform through an interactive context aware response is provided. The method includes receiving a plurality of trigger conditions for triggering a display of the interactive context aware response, wherein the plurality of trigger conditions are provided manually by an authorized personnel of the digital platform via a user interface or by an artificial intelligence engine, wherein the digital platform is communicatively coupled to a service-provider platform via a communication network, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, one or more user actions, and corresponding one or more criteria associated with each of the one or more user actions. The method further includes receiving aplurality of response attributes corresponding to the interactive context aware response, wherein the plurality of response attributes are provided manually by the authorized personnel of the digital platform via a user interface or by the artificial intelligence engine, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, an active page URL (uniform resource locator), and a landing page URL, wherein the interactive context aware response comprises the avatar, the at least one media, and the at least one action message. Furthermore, the method includes upon saving the plurality of trigger conditions and the plurality of response attributes, causing an automatic display of the interactive context aware response on the digital platform upon fulfillment of the plurality of trigger conditions.

[0095] FIG. 7 shows a flow chart representing the steps involved in a method for enhancing user engagement and target conversion on a digital platform through an interactive context aware response in accordance with yet another embodiment of the present disclosure. The order in which the methods are described is not intended to be construed as a limitation, and any number of the described method blocks may be combined in any order to implement the method, or an alternative method. The method may be implemented by processing resources or any computing device(s) through any suitable hardware, non-transitory machine-readable instructions, or combinations thereof.

[0096] It may also be understood that method 700 may be performed by programmed computing devices, such as the system 600 as depicted FIG. 6. Furthermore, the method 700 may be executed based on instructions stored in a non-transitory computer-readable medium, as will be readily understood. The non-transitory computer-readable medium may include, for example, digital memories, magnetic storage media, such as one or more magnetic disks and magnetic tapes, hard drives, or optically readable digital data storage media. While the method 700 is described below with reference to the system 600 as described above; other suitable systems for the execution of these methods may also be utilized. Additionally, implementation of the method 700 is not limited to such examples.

[0097] At block 702, a plurality of trigger conditions for triggering a display of the interactive context aware response may be received, wherein the plurality of trigger conditions are provided manuallyby an authorized personnel of the digital platform via a user interface or by an artificial intelligence engine.

[0098] At block 704, a plurality of response attributes corresponding to the interactive response, wherein the plurality of response attributes are provided manually by the authorized personnel of the digital platform via a user interface or by the artificial intelligence engine, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, an active page URL (uniform resource locator), and a landing page URL.

[0099] At block 706, upon saving of the plurality of trigger conditions and the plurality of response attributes, an automatic display of the interactive context aware response on the digital platform upon occurrence of the defined plurality of trigger conditions may be caused.

[0100] The present subject matter provides various technical advantages that significantly enhance user engagement and overall experience. By merging lifelike 3D avatars with dynamic, context-aware prompts, it creates a highly engaging user interaction that adapts to each user’s unique behavior, closely resembling the personalization and adaptability of a human sales assistant. This personalized interaction ensures that users are provided with real-time, tailored responses based on their actions, such as scrolling or navigating to new pages, which improves user satisfaction and increases the likelihood of user retention and conversion. Further, the system seamlessly integrates into any website or mobile application through a simple embedded code snippet, reducing technical complexity and making it accessible to a wide range of businesses without the need for extensive development effort. Unlike traditional static widgets or chatbots, the system offers real-time adaptability, triggering animations and synchronized text prompts that respond instantly to user behavior. For example, if a user lingers on a page, the animated avatar can immediately offer help or suggestions, mimicking the proactive nature of a live sales interaction, which enhances user engagement.

[0101] Additionally, the system tracks user behavior to anticipate potential points of friction and offer proactive assistance, guiding users through the platform and improving their overall experience. The human-like interaction provided by the 3D avatar and synchronized prompts makes users feel more comfortable and engaged, increasing the overall quality of the interaction. Beyond customer service, the system also drives sales by offering personalized, sales-oriented prompts based on useractions, such as suggesting related products or offering discounts, leading to higher conversions. These features combine to create a more compelling, interactive experience that improves both user satisfaction and business outcomes across various digital platforms.

[0102] Furthermore, the system allows for both Al-driven dynamic configuration and manual customization, offering significant technical advantages. The Al engine dynamically adjusts responses based on real-time user behavior, ensuring continuous optimization of the interaction. Meanwhile, manual configuration provides controlled, predefined responses that align with specific business rules, offering precise customization where needed. This combination of Al adaptability and manual control allows for both personalized user engagement and strategic management of interactions, enhancing the overall effectiveness and flexibility of the system.

[0103] It will be understood by those skilled in the art that the foregoing general description and the following detailed description are exemplary and explanatory of the disclosure and are not intended to be restrictive thereof.

[0104] While specific language has been used to describe the disclosure, any limitations arising on account of the same are not intended. As would be apparent to a person skilled in the art, various working modifications may be made to the method in order to implement the inventive concept as taught herein.

[0105] The figures and the foregoing description give examples of embodiments. Those skilled in the art will appreciate that one or more of the described elements may well be combined into a single functional element. Alternatively, certain elements may be split into multiple functional elements. Elements from one embodiment may be added to another embodiment. For example, the order of processes described herein may be changed and are not limited to the manner described herein. Moreover, the actions of any flow diagram need not be implemented in the order shown; nor do all of the acts need to be necessarily performed. Also, those acts that are not dependent on other acts may be performed in parallel with the other acts. The scope of embodiments is by no means limited by these specific examples.

Claims

I CLAIM:

1. A method for enhancing user engagement and target conversation on a digital platform through an interactive context aware response comprising:receiving, an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of the digital platform; upon receipt of the action, evaluating fulfillment of a plurality of trigger conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the action; andupon fulfillment of the plurality of trigger conditions, contemporaneously or substantially in real-time, displaying the interactive context aware response for a predetermined period, wherein the interactive context aware response comprises an avatar alongside a widget in a second region different from the first region,wherein the widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action,2. The method as claimed in claim 1, wherein the avatar is an animated 3D (three-dimensional) virtual avatar.

3. The method as claimed in claim 1, wherein the second region is a region on the active page or a region on a landing page, based on the action.

4. The method as claimed in claim 1 , wherein, in the absence of the user interaction or after a lapse of the predetermined period, a default interactive context aware response is displayed in the second region, wherein the default interactive context aware response comprises a default widget alongside a default avatar.

5. The method as claimed in claim 4, wherein the default widget is to enable the user to manually activate a chat window to initiate conversation with a chat bot or a live agent associated with the digital platform.

6. The method as claimed in claim 1 , wherein the digital platform is a web page interface, a mobile application interface, or a web-based application interface.

7. The method as claimed in claim 1, wherein the at least one media comprises a text media, a voice media, an image media, a video media, or combinations thereof.

8. A system for enhancing user engagement and target conversion on a digital platform through an interactive context aware response comprising:a processor; anda memory coupled to the processor, wherein the memory comprises executable instructions, that, when executed by the processor, cause the processor to:receive an action corresponding to a user behavior on an active page being accessed by a user or at least one action element on a first region of the active page of the digital platform; evaluate fulfillment of a plurality of trigger conditions, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, and one or more criteria associated with the action; andupon fulfillment of the plurality of trigger conditions, contemporaneously or substantially in real-time, display the interactive context aware response for a predetermined period, wherein the interactive context aware response comprises an avatar alongside a widget in a second region different from the first region,wherein the widget comprises at least one media, and at least one action message, wherein the avatar, the at least one media, and the at least one action message, each correspond to the action.

9. The system as claimed in claim 8, wherein the avatar is an animated 3D (three-dimensional) virtual avatar.

10. The system as claimed in claim 8, wherein the second region is a region on the active page or a region on a landing page, based on the action.

11. The system as claimed in claim 8, wherein, in the absence of the user interaction or after a lapse of the predetermined period, a default interactive context aware response is displayed in the second region, wherein the default interactive context aware response comprises a default widget alongside a default avatar.

12. The system as claimed in claim 11, wherein the default widget is to enable the user to manually activate a chat window to initiate conversation with a chat bot or a live agent associated with the digital platform.

13. The system as claimed in claim 8, wherein the digital platform is a web page interface, a mobile application interface, or a web-based application interface.

14. The system as claimed in claim 8, wherein the at least one media comprises a text media, a voice media, an image media, a video media, or combinations thereof.

15. A method for enhancing user engagement and target conversation on a digital platform through an interactive context aware response comprising:receiving a plurality of trigger conditions for triggering a display of the interactive context aware response, wherein the plurality of trigger conditions are provided manually by an authorized personnel of the digital platform via a user interface or by an artificial intelligence engine, wherein the digital platform is communicatively coupled to a service-provider platform via a communication network, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, one or more user actions, and one or more criteria associated with each of the one or more user actions;receiving a plurality of response attributes corresponding to the interactive context aware response, wherein the plurality of response attributes are provided manually by the authorized personnel of the digital platform via the user interface or by the artificial intelligence engine, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, an active page URL (uniform resource locator), and a landing page URL, wherein the interactive context aware response comprises the avatar, the at least one media, and the at least one action message; andupon saving the plurality of trigger conditions and the plurality of response attributes, cause an automatic display of the interactive context aware response on the digital platform upon fulfillment of the plurality of trigger conditions.

16. The method as claimed in claim 14, wherein receiving the plurality of trigger conditions and the plurality of response attributes provided by the artificial intelligence engine, comprising a trained machine learning model, comprises:automatically and dynamically setting and modifying, by the artificial intelligence engine, the plurality of trigger conditions and the plurality of response attributes.

17. A system for enhancing user engagement and target conversion on a digital platform through an interactive context aware response comprising:a processor; anda memory coupled to the processor, wherein the memory comprises executable instructions, that, when executed by the processor, cause the processor to:receive a plurality of trigger conditions for triggering a display of the interactive context aware response, wherein the plurality of trigger conditions are provided manually by an authorized personnel of the digital platform via a user interface or by an artificial intelligence engine, wherein the digital platform is communicatively coupled to a service-provider platform via a communication network, wherein the plurality of trigger conditions comprises a traffic source, a location, a user group, one or more user actions, and one or more criteria associated with each of the one or more user actions;receive a plurality of response attributes corresponding to the interactive context aware response, wherein the plurality of response attributes are provided manually by the authorized personnel of the digital platform via the user interface or by the artificial intelligence engine, wherein the plurality of response attributes comprises an action message, at least one media, an avatar, a time period, an active page URL (uniform resource locator), and a landing page URL, wherein the interactive context aware response comprises the avatar, the at least one media, and the at least one action message; andupon saving the plurality of trigger conditions and the plurality of response attributes, cause an automatic display of the interactive context aware response on the digital platform upon fulfillment of the plurality of trigger conditions.

18. The system as claimed in claim 16, wherein to receive plurality of trigger conditions and the plurality of response attributes provided by the artificial intelligence engine, comprising a trained machine learning model, is to:automatically and dynamically set and modify the plurality of trigger conditions and the plurality of response attributes.

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