Commodity consultation, commodity recommendation and commodity association method and device, equipment and medium

Abstract

The embodiment of the invention provides commodity consultation, commodity recommendation and commodity association methods and devices, equipment and a medium, the commodity consultation method is applied to a client corresponding to a first account, the method comprises the steps that an order function page of a purchased target commodity is displayed, and the order function page comprises a first consultation control; in response to a trigger operation for the first consultation control, displaying a dialogue page with a second account, the dialogue page including consultation feedback information of the second account for the target commodity, the target commodity being purchased by the first account based on a commodity recommendation page of the second account, the second account is different from the merchant account of the target commodity. Based on the scheme of the embodiment of the invention, the user experience of the user of the first account on the target commodity can be improved, and the return rate can be reduced.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of computer technology, and in particular to a product consultation method, apparatus, computing device and computer-readable storage medium, a product recommendation method, apparatus, computing device and computer-readable storage medium, and a product association method, apparatus, computing device and computer-readable storage medium. Background Art

[0002] In the e-commerce sector, users who browse or purchase products through online platforms generally face a lack of understanding of how products are used. In the content-driven e-commerce ecosystem, users may be interested in purchasing products after being exposed to them through live streams, graphic reviews, or videos. However, this lack of understanding of the actual use scenarios can lead to hesitation and a suppressed purchase intention. Alternatively, they may choose to return products after purchase if the product doesn't perform as expected in their intended use case.

[0003] In view of this, it is necessary to provide a method that can help users understand how to use a product, and then assist users in making product purchase decisions or product usage decisions. Summary of the Invention

[0004] In view of this, embodiments of this specification provide a product consultation method, a product recommendation method, and a product association method. One or more embodiments of this specification also relate to a product consultation device, a product recommendation device, a product association device, a computing device, a computer-readable storage medium, and a computer program product to help users understand how to use products and thereby assist users in making product purchase or usage decisions.

[0005] According to a first aspect of an embodiment of this specification, a product consultation method is provided, which is applied to a client corresponding to a first account, the method comprising: displaying an order function page of a purchased target product, the order function page comprising a first consultation control; in response to a trigger operation for the first consultation control, displaying a conversation page with a second account, the conversation page comprising consultation feedback information of the second account regarding the target product, the target product being purchased by the first account based on a product recommendation page of the second account, and the merchant account of the second account and the target product being different.

[0006] According to a second aspect of an embodiment of this specification, a product recommendation method is provided, which is applied to a client corresponding to a first account, the method comprising: displaying a target page including a target product, the target page including an associated product recommendation control; wherein the associated product recommendation control is displayed when a second account has pre-configured associated products of the target product, and the target product is a product recommended by the second account; in response to a triggering operation on the associated product recommendation control, displaying an associated product page recommended by the second account, the associated product page including the associated products.

[0007] According to a third aspect of an embodiment of this specification, a product association method is provided, which is applied to a client corresponding to a second account, the method comprising: displaying a product association page in response to an association operation on a target product; and in response to determining associated products of the target product based on the product association page, associating and recommending the target product and the associated products.

[0008] According to the fourth aspect of the embodiments of this specification, a product consultation device is provided, which is applied to a client corresponding to a first account, and the device includes: a first display module, configured to display an order function page of a purchased target product, and the order function page includes a first consultation control; a second display module, configured to display a dialogue page with a second account in response to a trigger operation for the first consultation control, and the dialogue page includes the consultation feedback information of the second account for the target product, and the target product is purchased by the first account based on the product recommendation page of the second account, and the second account and the merchant account of the target product are different.

[0009] According to a fifth aspect of the embodiments of this specification, a product recommendation device is provided, which is applied to a client corresponding to a first account, and the device includes: a third display module, configured to display a target page including a target product, and the target page includes an associated product recommendation control; wherein the associated product recommendation control is displayed when a second account has pre-configured associated products of the target product, and the target product is a product recommended by the second account; a fourth display module, configured to display an associated product page recommended by the second account in response to a trigger operation for the associated product recommendation control, and the associated product page includes the associated products.

[0010] According to the sixth aspect of the embodiments of this specification, a product association device is provided, which is applied to a client corresponding to a second account, and the device includes: a fifth display module, configured to display a product association page in response to an association operation on a target product; and an association recommendation module, configured to associate and recommend the target product and the associated products in response to determining the associated products of the target product based on the product association page.

[0011] According to a seventh aspect of the embodiments of this specification, a computing device is provided, including:

[0012] memory and processor;

[0013] The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the above-mentioned product consultation method, or the steps of the above-mentioned product recommendation method, or the steps of the above-mentioned product association method are implemented.

[0014] According to the eighth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores computer-executable instructions, which, when executed by a processor, implement the steps of the above-mentioned product consultation method, or the steps of the above-mentioned product recommendation method, or the steps of the above-mentioned product association method.

[0015] According to the ninth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instruction, which, when executed by a processor, implements the steps of the above-mentioned product consultation method, or the steps of the above-mentioned product recommendation method, or the steps of the above-mentioned product association method.

[0016] An embodiment of this specification provides a product consultation method, whereby after a first account purchases a target product on a product recommendation page of a second account, an order function page of the purchased target product including a first consultation control is displayed on a client corresponding to the first account, and when the user of the first account performs a trigger operation on the first consultation control, a dialogue page with the second account is displayed, the dialogue page including consultation feedback information of the second account on the target product, wherein the second account and the merchant account of the target product are different. Thus, after the first account purchases a product recommended by the second account, a dialogue with the second account can be triggered on the order function page of the product, so that the second account can provide the user of the first account with assistance information about the target product, such as product usage suggestions, thereby improving the user experience of the first account with respect to the target product and also helping to reduce the return rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] Figure 1 This is a flow chart of a commodity consultation method provided by one embodiment of this specification;

[0018] Figure 2 This is a schematic diagram of switching from the order list page to the order function page provided in one embodiment of this specification;

[0019] Figure 3 is a schematic diagram of a conversation page with a second account provided in one embodiment of this specification;

[0020] Figure 4This is a schematic diagram of a related product page provided by an embodiment of this specification;

[0021] Figure 5 is a schematic diagram of a related product page provided by another embodiment of this specification;

[0022] Figure 6 is a schematic diagram of a related product page provided by another embodiment of this specification;

[0023] Figure 7 This is a schematic diagram of switching from a related product page to a product details page provided in another embodiment of this specification;

[0024] Figure 8 This is a flowchart of a product recommendation method provided by one embodiment of this specification;

[0025] Figure 9 This is a schematic diagram of switching from a target page to a related product page provided by an embodiment of this specification;

[0026] Figure 10 This is a flowchart of a product association method provided by an embodiment of this specification;

[0027] Figure 11 This is a schematic diagram of the process of performing an association operation on a target product provided by an embodiment of this specification;

[0028] Figure 12 This is a schematic diagram of switching from a message page of a second account to a conversation page with a first account, provided in one embodiment of this specification;

[0029] Figure 13 This is a flow chart of a commodity consultation method provided by an embodiment of this specification;

[0030] Figure 14 This is a flow chart of a product association method provided by an embodiment of this specification;

[0031] Figure 15 This is an embodiment of the present specification that corresponds to Figure 1 A structural diagram of a commodity consulting device;

[0032] Figure 16 This is an embodiment of the present specification that corresponds to Figure 8 A structural diagram of a product recommendation device;

[0033] Figure 17 This is an embodiment of the present specification that corresponds to Figure 10 A schematic structural diagram of a commodity association device;

[0034] Figure 18This is a structural block diagram of a computing device provided by one embodiment of this specification. DETAILED DESCRIPTION

[0035] The following description sets forth many specific details to facilitate a thorough understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the scope of this specification. Therefore, this specification is not limited to the specific implementations disclosed below.

[0036] The terms used in one or more embodiments of this specification are for the purpose of describing specific embodiments only and are not intended to limit one or more embodiments of this specification. The singular forms "a," "an," and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms unless the context clearly indicates otherwise. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0037] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, such information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0038] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0039] First, the terms involved in one or more embodiments of this specification are explained.

[0040] An event is a specific action or change that occurs in a system or application. It can be triggered by the user (such as a button click or keyboard input) or the system (such as a timer expiration or a file download completion). Programs typically listen for these events and execute appropriate code when a specific event occurs.

[0041] Control: In a computer user interface, a "control" is any element with which a user can interact directly. These elements allow users to enter data, select options, or initiate actions. Controls can be graphical (such as buttons, text boxes, checkboxes, etc.) or more abstract (such as voice commands). Buttons typically perform an action or open a new screen; text boxes allow users to enter or edit text; checkboxes represent Boolean values ​​(yes / no) that users can select or deselect; drop-down lists offer a list of options for users to choose from, typically displaying only one selected value; list boxes display multiple options, allowing users to select one or more items; labels display static text, typically describing the function of other controls, but can also function as buttons; scrollbars enable users to navigate large data sets, such as browsing long documents or lists; images display static images and can sometimes function as buttons; and combo boxes combine the functionality of text boxes and drop-down lists, allowing users to enter text and select from a list. These controls are usually provided with standard styles by the operating system or development toolkit, and developers can customize their appearance and behavior as needed. Different operating systems and programming languages ​​(such as Java, C#, Python, etc.) have their own set of controls and provide corresponding APIs to create and manage these controls.

[0042] In response to: Indicates a state where a corresponding event occurs or a condition is satisfied. The timing of the subsequent action executed in response to the event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0043] Trigger operation: refers to the automatic execution of a certain behavior or response when a specific condition or event occurs. The trigger operation of a control mainly refers to the events and behaviors triggered by the user's interaction with the interface control (such as buttons, text boxes, drop-down menus, etc.). These trigger operations can include the following types: 1. Click event (Click): The user clicks a button, link or icon. 2. Mouse hover event (Mouse Over / Mouse Enter): The mouse pointer moves over the control and hovers. 3. Text input event (Input): The user enters or modifies text in the text box. 4. Selection event (Change): The user changes the option of the drop-down menu or selection box. 5. Focus event (Focus / Blur): The control gains or loses input focus, etc.

[0044] Currently, when users encounter problems when browsing or purchasing products, they can usually only contact the merchant of the product for consultation. However, in many cases, the products browsed or purchased by users come from the product recommendation page (for example, the recommender's product list page or live broadcast page, etc.) of recommenders other than merchants (for example, buyers or bloggers). Users place orders based on their trust in the recommender's taste and the recommender's recommendation. The recommender's aesthetic influence on the use of the product (such as matching methods, usage scenarios), etc., is not available. However, most merchant customer service does not have the ability to provide aesthetic suggestions. Therefore, the consumer user's product usage experience cannot be improved, and no help can be provided for product purchase decisions, and the product return rate remains high. In actual application, this problem is particularly prominent in product categories involving aesthetic matching (such as clothing, home furnishings) and functional adaptation (such as home appliances, digital products).

[0045] In view of this, unlike the traditional solution where only merchants provide after-sales service, in the embodiments of this specification, a technical solution is provided in which product recommenders (for example, buyers or bloggers) assist in providing after-sales consulting services. Specifically, after a user purchases a product recommended by a product recommender (for example, a buyer or blogger), the user can initiate an after-sales consultation with the product recommender regarding the purchased product on the page related to the product order. For example, the user can consult about issues regarding the use of the purchased product. This helps the user to fully understand how to use the purchased product through dialogue with the product recommender, for example, understanding how to match the purchased clothing, which can enhance the user's shopping experience and also help reduce the problem of returns caused by the user's inability to use the purchased product well.

[0046] In this specification, a product consultation method, a product recommendation method, and a product association method are provided. This specification also involves a product consultation device, a product recommendation device, a product association device, a computing device, a computer-readable storage medium, and a computer program product, which are described in detail one by one in the following embodiments.

[0047] Figure 1 This is a flowchart of a product consultation method provided by an embodiment of this specification.

[0048] From a program perspective, the product consultation method can be applied to a client corresponding to the first account, and the client can be an application with product recommendation and transaction functions.

[0049] From a hardware perspective, the product consultation method can be applied to a terminal device equipped with the client, which may include but is not limited to a smartphone, tablet computer, laptop computer, PDA, personal computer, smart home device, vehicle-mounted device, etc.

[0050] See also Figure 1 , the process may specifically include the following steps 102 and 104.

[0051] Step 102: Displaying an order function page of the purchased target product, wherein the order function page includes a first consultation control.

[0052] The order function page may be a page associated with the order for the target product and used to carry functional attributes related to the order. For example, the order function page may be used to display order details, trigger the after-sales process for the order, etc. Furthermore, the order function page may include an order details page or an order after-sales page.

[0053] The first consultation control can be used to trigger the display of a conversation page with a second account. The second account is the account that recommended the target product, or in other words, the order for the target product was placed by the first account based on the target product on the product recommendation page of the second account. In the embodiment of this specification, the second account and the merchant account of the target product are different.

[0054] In an embodiment of the present specification, the first consultation control may be displayed when the first account purchases the target product based on the product recommendation page of the second account. In actual application, if the first account purchases the target product based on the product display page of the merchant account, the first consultation control will not be displayed on the order function page of the target product.

[0055] Furthermore, in the client of the first account, an order list page can be displayed, and then in response to an operation event of the user of the first account on a target order in at least one product order in the order list, an order function page of the target product in step 102 can be displayed.

[0056] Optionally, before displaying the order function page for the purchased target product, the method further includes: displaying an order list page; the order list page includes at least one product order. Accordingly, displaying the order function page for the purchased target product includes: in response to a viewing operation on the target product order in the at least one product order, displaying an order details page for the target product, the order details page including the first consultation control.

[0057] For example, Figure 2 This is a schematic diagram of switching from the order list page to the order function page provided in an embodiment of this specification.

[0058] like Figure 2 As shown, as an example, the order list page may include product orders for "XXXX sweaters" and product orders for "XXXX creams". In actual application, more product orders can be displayed through user operations such as sliding up and down on the page. The product orders displayed on the order list page are all orders for purchasing products under the first account. For each product order, basic order information such as product introduction information (for example, "XXXX sweater", price, quantity, etc.), merchant information (for example, "clothing merchant", etc.), logistics profile information (for example, "signed for", "signee", etc.), order policy information (for example, "7-day no-reason return", "discount policy", etc.) can be displayed. Other order-related information can also be displayed according to business needs.

[0059] In an embodiment of the present specification, if the target product order on the order list page is an order placed by the first account based on the product recommendation page of the second account to purchase the target product, and the second account has pre-set related products of the target product, then on the order list page, a related product recommendation control can be displayed corresponding to the target product order. The user can view the related products of the target product by triggering the related product recommendation control. Figure 2 As shown in the order list page, assuming that the first account purchased the target product "XXXX Sweater" based on the recommendation of the second account named "Xiao A", and "Xiao A" set the associated products of the target product "XXXX Sweater", then the associated product recommendation control "Xiao A Recommendation" can be displayed in the order list page corresponding to the product order of the target product "XXXX Sweater". In actual application, if the first account purchased the target product based on the product display page of the merchant account, or although the target product was purchased by the first account based on the product recommendation page of the second account but the second account did not pre-set the associated products of the target product, the order function page of the target product may not include the associated product recommendation control.

[0060] Furthermore, the user can jump to the following page by performing a view operation on the target product order in at least one product order. Figure 2 Specifically, the viewing operation for the target product order may be a click, slide, long press, or other type of operation on the area displaying the target product order. The specific type of viewing operation may be set as needed and pre-agreed.

[0061] In an embodiment of the present specification, the order details page may include a first consultation control. Specifically, by triggering the first consultation control, the user may open a dialog page with the second account. The target product is purchased by the first account based on the product recommendation page of the second account. Figure 2 In the example, assuming that the target product "XXXX sweater" is purchased based on the product recommendation page of the second account "Xiao A", then if the user triggers the first consultation control "Buyer Assistance" on the order details page, a conversation page with the buyer "Xiao A" of the second account can be opened.

[0062] Optionally, the order details page may also include other types of controls. For example, the order details page may include a second consultation control, which may be used to display a conversation page with the merchant account of the target product after being triggered. Figure 2 In the example, the order details page includes a second consultation control called "Contact Customer Service". For another example, the order details page may include a complaint control, which can be used to display a dialogue page with the customer service of the trading platform or a page for submitting complaint documents to the trading platform after being triggered. Figure 2 In the order details page, the "Order Appeal" appeal control is included.

[0063] In addition, the order details page may also include order status information (for example, "shipped"), order logistics information, basic order information, order service information (for example, "free return", "invoice information", etc.), order-related information (for example, "order notes", "order number", etc.), etc.

[0064] Based on Figure 2In the scheme shown, after the first account purchases the target product based on the recommendation of the second account, the first account can enter the order details page including the first consultation control by viewing the target product order in the order list page, and then open the dialogue page with the second account by triggering the first consultation control in the order details page. In this way, the second account can be conveniently consulted on issues related to the target product, such as product usage or matching issues. Since the first account is the target product based on the recommendation of the second account, the recommender of the second account (for example, a buyer or blogger) can often provide better suggestions to the user of the first account in terms of product usage, matching, etc., so as to improve the user's experience of using the target product, and also reduce returns caused by users' inability to use the target product well.

[0065] Optionally, before displaying the order function page for the purchased target product, the method further includes: displaying an order list page; the order list page includes at least one product order and after-sales processing controls corresponding to each product order. Accordingly, the method further includes: displaying an after-sales order page for the target product in response to a triggering operation on the after-sales processing control corresponding to the target product order in the at least one product order, wherein the after-sales order page includes the first consultation control.

[0066] like Figure 2 As shown, as an example, in the order list page, for each product order, an order viewing control for further viewing the order information of the product order may also be included, for example, Figure 2 For each product order, a merchant communication control for further communication with the merchant of the product in the product order may also be included, for example, Figure 2 The "Contact Merchant" control in the order list page. For each product order, you can also include a post-sales processing control for the product order, for example, Figure 2 The "Apply for After-Sales Service" control on the order list page.

[0067] Furthermore, the user can jump to the following page by triggering the after-sales processing control corresponding to the target product order in the order list page. Figure 2 Specifically, the trigger operation performed on the after-sales processing control can be a click, long press, or other type of operation performed on the after-sales processing control. The specific type of the trigger operation can be set as needed and pre-agreed.

[0068] In an embodiment of the present specification, the order after-sales page may include a first consultation control. Specifically, by triggering the first consultation control, the user can open a dialog page with the second account. The target product is purchased by the first account based on the product recommendation page of the second account. Figure 2 In the example, assuming that the target product "XXXX sweater" is purchased based on the product recommendation page of the second account "Xiao A", then if the user triggers the first consultation control corresponding to the text such as "Buyer Assistance" on the order after-sales page, a dialogue page with the buyer "Xiao A" of the second account can be opened.

[0069] Optionally, other types of controls may be included in the order after-sales page. For example, the order after-sales page may include a "refund only" control, a "return and refund" control, a "exchange" control, etc.

[0070] Based on Figure 2 In the scheme shown, after the first account purchases the target product based on the recommendation of the second account, the first account can enter the order after-sales page including the first consultation control by triggering the after-sales processing control corresponding to the target product order in the order list page, and then open the dialogue page with the second account by triggering the first consultation control in the order after-sales page. In this way, the second account can be conveniently consulted on issues related to the target product, such as product usage or matching issues. Since the first account is the target product purchased based on the recommendation of the second account, the recommender of the second account (for example, a buyer or blogger) can often provide better suggestions to the user of the first account in terms of product usage, matching, etc., so as to improve the user's experience of using the target product, and also reduce returns caused by users' inability to use the target product well.

[0071] Step 104: In response to the triggering operation of the first consultation control, a conversation page with the second account is displayed, the conversation page including the consultation feedback information of the second account regarding the target product. The target product is purchased by the first account based on the product recommendation page of the second account, and the merchant account of the second account and the target product is different.

[0072] The product recommendation page can be a page where the second account recommends products. The product recommendation page can display at least one product recommended by the second account, and other accounts, including the first account, can perform operations such as browsing, adding to favorites, adding to cart, and purchasing the products on the product recommendation page. In actual applications, the product recommendation page can be implemented as a product promotion copy display page, product list page, live broadcast page, etc. for the second account.

[0073] In the embodiments of this specification, the second account is different from the merchant account. The merchant account refers to the account of the merchant that provides the goods; and the second account refers to the account that promotes the goods provided by the merchant. In actual application, if the first account purchases the target goods on the page associated with the merchant account, the information related to the second account will not be displayed in the target goods order of the first account, for example, Figure 2 The "Xiao A Recommends" related product recommendation control in the order list page will not be displayed as Figure 2 The first consultation control "Buyer Assistance" in the order details page will not be displayed as Figure 2 The first consultation control is "Buyer Assistance" on the order after-sales page.

[0074] Furthermore, the client corresponding to the first account can display a conversation page with the second account in response to the triggering operation on the first consultation control. Specifically, the conversation page is a conversation page between the first account and the second account, wherein the first account purchases the target product recommended by the second account.

[0075] Furthermore, after displaying the conversation page with the second account, the client of the first account can obtain the product order information corresponding to the target product order based on the target product order corresponding to the first consultation control. Therefore, the pending order information for the target product and the order sending control corresponding to the pending order information can be optionally displayed on the conversation page. Then, in response to a triggering operation on the order sending control, the product order information sent by the first account can be displayed on the conversation page. This eliminates the need for the user of the first account to manually enter the product or order they wish to consult on the conversation page, making it easier for the user of the first account to consult on the target product and target product order.

[0076] For example, Figure 3 This is a schematic diagram of a conversation page with a second account provided in one embodiment of this specification.

[0077] like Figure 3 As shown in the left figure of , as an example, in the conversation page with the second account, the order information corresponding to the target product "XXXX sweater" can be displayed, and the order sending control "Send" can also be displayed corresponding to the order information to be sent. If the user of the first account executes the trigger operation for the order sending control "Send", the following can be displayed in the conversation page Figure 3 The product order information is shown in the middle figure.

[0078] In actual application, optionally, after displaying the dialogue page with the second account in response to the triggering operation for the first consultation control, the following may not be displayed: Figure 2Instead of the page shown on the left of Figure 2 The product order information is shown in the middle figure.

[0079] Furthermore, the user of the first account can also enter the conversation content in the conversation page with the second account. In actual application, the conversation content can include various forms, such as text form, picture form, voice form, video form, etc.

[0080] like Figure 3 As shown in the middle figure, as an example, in the conversation page with the second account, the text form of the conversation content "Xiao A, this dress of mine doesn't look good after I put it on. Can you help me match it with something else?" and the picture form of the conversation content can be displayed.

[0081] Furthermore, the text-based conversation content sent by the first account may include a consultation assistance mark, which is used to indicate that the current text-based conversation content is a consultation content for the purchased target product. Figure 3 In the example, in the text form of the dialogue content, the consultation assistance mark [post-purchase assistance consultation] can be carried. Figure 3 Correspondingly, on the chat page between the first account and the second account, the textual content of the conversation sent by the first account displayed on the chat page between the second account and the first account may also include a "Post-Purchase Assistance Consultation" or similar assistance tag. Furthermore, on the message list page on the second account, messages corresponding to the first account may also include an assistance tag to remind the second account that the message sent by the first account is an inquiry regarding a product recommended by the second account.

[0082] In such Figure 3 In the example above, if the target product being inquired about is clothing, the first account can send a picture of someone wearing the target product. This picture can reflect the target product's usage scenario, allowing the second account to provide more relevant usage suggestions. In another example, if the target product being inquired about is household goods, the first account can send a picture of the target product placed in a specific usage scenario, allowing the second account to provide more relevant usage suggestions.

[0083] In an optional embodiment of the present specification, the display of a conversation page with the second account in response to a trigger operation on the first consultation control includes: displaying a conversation page with the second account in response to a trigger operation on the first consultation control, the conversation page including conversation content; and displaying related products feedback by the second account in the conversation page in response to determining a usage consultation event for the target product based on the conversation content.

[0084] Specifically, after the first account sends the conversation content, the client of the first account or the server corresponding to the client can use the large language model to determine whether the first account is consulting on the use of the target product based on the conversation content. If it is determined that the first account is consulting on the use of the target product, the related products reported by the second account can be displayed in the conversation page. In actual application, optionally, the related products can be related products of the target product pre-bound by the second account and automatically fed back after identifying the first account's consultation event on the use of the target product. Alternatively, the related products can also be fed back by the user of the second account through input operations or sending operations on a pre-built related product list after seeing the conversation content sent by the first account in the conversation page with the first user.

[0085] like Figure 3 As shown in the right figure of , as an example, in the dialogue page with the second account, the consultation feedback information of the second account for the target product can be displayed. Specifically, the related products related to the target product fed back by the second account can be displayed, such as Figure 3 The "small list of good things to match this product" and pictures of these good things to match are shown in the right picture of the ; recommendation information for recommending the related products can also be displayed, such as Figure 3 The picture on the right shows "Look at these pieces, they all match well~".

[0086] Based on at least some embodiments of the present specification, after a first account purchases a target product based on a recommendation from a second account and opens a conversation page with the second account based on the target product order, if it is recognized that the first account is inquiring about the usage of the target product, the first account can be provided with product combination usage suggestions given by the second account. This is conducive to improving the user's usage experience of the target product and can also reduce returns caused by users' inability to use the target product well.

[0087] In an optional embodiment of the present specification, further, in response to determining a usage consultation event for the target product based on the conversation content, displaying the related products fed back by the second account in the conversation page includes: in response to determining a usage consultation event for the target product based on the conversation content, displaying consultation guidance information in the conversation page; the consultation guidance information is used to guide the sending of a consultation picture reflecting the usage scenario of the target product; in response to a conversation event for the consultation picture, displaying the related products fed back by the second account; the related products are used to be used in combination with the target product in the usage scenario.

[0088] In an embodiment of this specification, in order for the second account to provide product usage recommendations that better meet the actual needs of the first account's user, the first account can be prompted to provide a consultation image that reflects the usage scenario of the target product. Specifically, if the first account does not provide a consultation image or the consultation image provided does not adequately reflect the actual usage environment of the target product, the consultation guidance message sent by the second account can be displayed on the conversation page. For example, if the target product is clothing, the consultation guidance message may be "You can send a picture of your upper body to better match it for you~".

[0089] Based on at least some embodiments of the present specification, by guiding the first account to send pictures that reflect the actual usage scenarios of the target product, it is possible to provide users with related matching products that are more in line with the actual usage scenarios. In addition, it is also possible to subsequently superimpose the related matching products on the pictures sent by the first account, so that the user of the first account can see the matching effect more intuitively, which is conducive to further improving the user's usage experience of the target product and reducing returns caused by users' inability to use the target product well.

[0090] In an optional embodiment of the present specification, further, after displaying the conversation page with the second account, it also includes: in response to determining a non-usage consultation event for the target product based on the conversation content, displaying a conversation switching control and a switching prompt information; the switching prompt information is used to prompt switching to the conversation page with the merchant account of the target product; in response to a triggering operation on the conversation switching control, displaying the conversation page with the merchant account of the target product.

[0091] In actual application, the consultation that the user of the first account may need to conduct regarding the target product is not related to the use of the target product. For example, it may be consultation on issues such as the logistics timeliness and product quality of the target product. Specifically, after the first account sends the conversation content, the large language model can be used to determine whether the first account is consulting about the use of the target product. If it is determined that the first account is not consulting about the use of the target product, a conversation switch control and a switching prompt message can be displayed in the conversation page. The conversation switch control can be used to display a conversation page with the merchant account of the target product after being triggered. The switching prompt message can be used to prompt the user to trigger the conversation switch control to conduct a conversation with the merchant account of the target product. In a specific example, the switching prompt message can be "For product quality issues, it is recommended to consult the merchant's after-sales customer service~".

[0092] Based on at least some embodiments of the present specification, when the consultation information of the first account regarding the target product is not about the usage and matching of the target product, in order to improve the efficiency of problem solving and ensure the effect of problem solving, the first account can be directed to the dialogue page of the merchant account so that the consultation issues of the user of the first account can be solved more efficiently, which is conducive to improving the user's after-sales experience of the product.

[0093] According to at least some embodiments of this specification, Figure 1 A product consultation method is provided in the invention. When a first account purchases a target product on a product recommendation page of a second account which is different from a merchant account, the client corresponding to the first account can display an order function page of the purchased target product containing a first consultation control. When the user of the first account performs a trigger operation on the first consultation control, a dialogue page with the second account can be displayed. The dialogue page can include consultation feedback information of the second account on the target product. In short, when the first account purchases a product recommended by the second account, a dialogue with the second account can be triggered on the order function page of the product, so that the second account can provide the user of the first account with assistance information about the target product, such as product usage suggestions, thereby improving the user experience of the first account in using the target product and also helping to reduce the return rate.

[0094] In an optional embodiment of the present specification, further, after displaying the dialogue page with the second account in response to the trigger operation for the first consultation control, it also includes: displaying an associated product page in response to the trigger operation for the view control corresponding to the associated product, the associated product page including associated products and transaction controls associated with the target product; generating transaction information for the specified associated product in response to a selection event for a specified associated product in the associated product page and a trigger operation for the transaction control.

[0095] The viewing control may be a control corresponding to each associated product, or a control corresponding to the associated products as a whole. Figure 3 In the right figure of , a viewing control "View Coordination" corresponding to the entire related product is shown.

[0096] Furthermore, if the user triggers the viewing control, a related product page including the related products may be displayed, and the related product page may also include a transaction control. The triggering operation for the viewing control may include a click, long press, or swipe operation on the triggering control, and the specific type of triggering operation may be set as needed and pre-agreed.

[0097] Furthermore, if the user triggers the transaction control after executing a selection event for a specified associated product on the associated product page, transaction information for the selected specified associated product can be generated. In actual application, the selection event for automatically associated products can be achieved by executing a selection operation on the specified associated product and performing a confirmation operation after executing the selection operation. The selection operation can include a long press, click, or slide operation on each specified associated product, or a click, long press, or other selection operation on the selection control corresponding to each specified associated product. The specific type of selection operation can be set as needed and pre-agreed.

[0098] Optionally, the transaction control may be a transaction-related control. Specifically, it may be an add-to-cart control, an order control, a favorites control, etc. In actual applications, the triggering operation for the transaction control may include a click, long press, or swipe operation on the transaction control. The specific type of triggering operation can be set as needed and pre-agreed.

[0099] Based on at least some embodiments of the present specification, the conversation page displayed on the client of the first account with the second account may include related products reported by the second account, and the user of the first account can enter the related product page displaying the related products based on the related products displayed in the conversation page, and select and trade the specified related products on the related product page. In this way, the user can conveniently select the specified related product to be used in combination with the purchased target product based on the recommendation of the second user, thereby improving the user's usage experience of the target product and reducing the return of the target product due to the user's lack of understanding of how to use the target product in combination or poor combination effect.

[0100] For example, Figure 4 This is a schematic diagram of an associated product page provided in one embodiment of this specification.

[0101] like Figure 4As shown, as an example, the associated product page can be implemented as an associated product list page. Figure 4 In the shown related product list page, each related product can be displayed in the form of a list. In addition, for each related product, information such as the product image, product name, and product price of the related product can be displayed. The information displayed for each related product in the related product list page is not limited to this.

[0102] Furthermore, if Figure 4 As shown, for each associated product, a selection control corresponding to each associated product can also be displayed. When the associated product is not selected, the selection control can be displayed in an unselected state, for example, a hollow circle. When the associated product is selected, the selection control can be displayed in a selected state, for example, a circle containing √. Figure 4 As shown in , the related products "Xxxxxx Loafers" and "Xxxxxx Necklace" are in the selected state, and other related products are in the unselected state. Figure 4 The related product list page shown may further include selected product number information “2 products selected” for indicating the number of selected designated related products.

[0103] Furthermore, in Figure 4 The associated product list page shown may also include two transaction controls: "Add to Cart" and "Order with Match." In actual application, if the user triggers the "Add to Cart" control, the selected associated product will be added to the shopping cart; if the user triggers the "Order with Match" control, the user will enter the purchase process for the specified associated product, such as the payment page.

[0104] In an optional embodiment of the present specification, further, when the conversation content sent by the first account to the second account includes an advisory picture for representing the usage scenario of the target product, the related product page can be specifically implemented as a related product matching page, and the visual effect of using the related product and the target product together can be displayed in the related product matching page.

[0105] Specifically, the conversation page also includes an advisory picture for the target product sent by the first account, and the advisory picture includes the target product in the usage scenario; accordingly, the associated product page displays the target product in the usage scenario and the associated products used with the target product in the usage scenario.

[0106] Continuing with the above example, assuming that the target product purchased by the first account on the product recommendation page of the second account is "XXXX sweater", then Figure 3As shown in the middle picture and the right picture in , the consultation pictures for the target product sent by the first account can be pictures of the user wearing the target product.

[0107] For example, Figure 5 This is a schematic diagram of an associated product page provided in another embodiment of this specification.

[0108] like Figure 5 As shown, as an example, the related product page can be specifically implemented as a related product column matching page.

[0109] Specifically, if Figure 5 As shown in the left picture of , following the example above where the target product is a sweater and the related products are hats, necklaces, bags, skirts, shoes and other clothing, on the related product matching page, on the one hand, a consultation picture of the user wearing the target product "XXXX sweater" can be displayed; on the other hand, based on the consultation picture, different parts of the user's body can be matched with the "XXXX sweater" as shown below. Figure 5 The left picture shows the hat, necklace, bag, skirt, shoes and other related products. Figure 5 What is shown in the figure is the effect of superimposing the related product image and the consultation image containing the target product. In actual application, the image generation capability of the large model can also be used to generate a schematic diagram of the effect of the user wearing the target product and various matching products.

[0110] like Figure 5 As shown in the right picture of the figure, assuming that the target product is a vase and the related product is artificial flowers, on the related product matching page, on the one hand, a consulting picture of the target product, the vase, placed on a chair can be displayed; on the other hand, based on the consulting picture, at the position of the vase illustration, the following can be displayed in combination with the vase: Figure 5 The picture on the right shows the picture of the related product, artificial flowers.

[0111] Furthermore, if Figure 5 As shown, for each associated product, a selection control corresponding to each associated product may also be displayed. When an associated product is not selected, the selection control may be displayed in an unselected state, for example, a hollow circle. When an associated product is selected, the selection control may be displayed in a selected state, for example, a circle containing a √.

[0112] like Figure 5 As shown in the left figure of , the associated products shoes and necklace are in the selected state, and other products are in the unselected state. Figure 5 The associated product combination page shown in the left figure may also include selected product number information "2 products selected" for indicating the number of selected designated associated products. Figure 5As shown in the right figure of , the associated product artificial flower is in an unselected state. Figure 5 The associated product combination page shown in the right figure may also include selected product number information "0 products selected" for indicating the number of selected designated associated products.

[0113] Furthermore, in Figure 5 The associated product pairing page shown may also include two transaction controls: "Add to Cart" and "Order to Cart." In actual application, if the user triggers the "Add to Cart" control, the selected associated product will be added to the shopping cart; if the user triggers the "Order to Cart" control, the user will enter the purchase process for the specified associated product, such as the payment page.

[0114] Based on at least some embodiments of the present specification, when a first account sends a consultation picture including the target product in the usage scenario in a conversation page with a second account, the user of the first account can enter a related product matching page displaying the related products based on the related products displayed in the conversation page. The related product matching page can display a scenario in which one or more related products are matched with the target product. This allows the user of the first account to more conveniently and intuitively see the matching effect of the related products and the target product, provide support for the user in making transaction choices, and enhance the user's consultation experience.

[0115] In an optional embodiment of the present specification, further, the associated product page includes a list switching control; after the associated product page is displayed in response to the triggering operation of the view control corresponding to the associated product, it also includes: displaying the associated product list page in response to the triggering operation of the list switching control; generating transaction information for the specified associated product in response to the selection event of the specified associated product in the associated product list page and the triggering operation of the transaction control.

[0116] Furthermore, the associated product page may also include a matching switching control; after displaying the associated product page in response to the triggering operation of the view control corresponding to the associated product, it also includes: displaying the associated product matching page in response to the triggering operation of the matching switching control; generating transaction information for the specified associated product in response to the selection event of the specified associated product in the associated product matching page and the triggering operation of the transaction control.

[0117] As an example, in Figure 5 In the associated product matching page shown in FIG, a list switching control can also be displayed, so that the user of the first account can switch to the list by triggering the list switching control when selecting the associated product. Figure 4The related product list page shown is a page where users can learn more about related products, such as product price information, etc.

[0118] In such Figure 4 In the related product list page, a combination switching control may also be displayed, so that the user of the first account can switch to the combination switching control by triggering the combination switching control when selecting related products. Figure 5 The related product matching page shown here allows users to more intuitively understand the matching effect of related products and target products on the related product matching page.

[0119] Based on at least some embodiments of the present specification, when displaying the associated product page, the associated product list page and the associated product combination page can be switched according to user needs. This allows users to understand the associated products from different perspectives and the effects of using the associated products in combination with the target product, thereby facilitating users' understanding of the associated products and further helping users make after-sales decisions for the target product and transaction decisions for the associated products, thereby improving the user's consulting experience.

[0120] In an optional embodiment of the present specification, further, even if the first account has not uploaded an advisory picture including the target product in the usage scenario, an associated product page including the target product and the associated products can be displayed for the purpose of helping users understand the product matching effect.

[0121] Specifically, the target product and the related products are displayed on the related product page; the relative display positions of the target product and the related products are consistent with the usage scenario of the target product and the related products. Specifically, the target product and the related products can be displayed according to the common usage scenario of the target product and the related products, and according to the relative position relationship between the target product and each related product in the common usage scenario.

[0122] In actual applications, the relative positional relationship of different products in a common matching usage scenario can be determined by calling a deep learning model (including a large model) to analyze information such as the target product, each associated product, and the conversation content sent by the first account. For example, if the target product is a sweater, and the associated products are clothing such as hats, skirts, shoes, and necklaces, then as a feasible example, the hat, sweater, skirt, and shoes can be displayed from top to bottom according to the relative position of each product when worn, with the necklace displayed at the collar of the sweater and the bag displayed near the sweater.

[0123] Optionally, a virtual scene object can be displayed in the scene where the target product and the associated products are used together. For example, if the target product and the associated products are clothing, the virtual scene object can be a virtual character. For another example, if the target product and the associated products are household items, the virtual scene object can be a virtual display space.

[0124] In actual applications, virtual scene objects can be determined by calling a deep learning model (including a large model) to analyze information such as the target product, various related products, and the conversation content sent by the first account. For example, if the target product is a sweater and the related products are clothing such as hats, skirts, shoes, and necklaces, then as a feasible example, a virtual character image can be generated as a virtual scene object, and the clothing involved in the target product and related products such as sweaters, hats, skirts, shoes, and necklaces can be worn by the virtual character image. For another example, if the target product is a vase and the related products are artificial flowers or fresh cut flowers, then the virtual scene object can be a dining table, desk, windowsill, etc. in the room, and a vase filled with artificial flowers or fresh cut flowers can be placed on the dining table, desk, windowsill, etc.

[0125] For example, Figure 6 This is a schematic diagram of an associated product page provided in another embodiment of this specification.

[0126] like Figure 6 As shown in the left picture of , as an example, the target product of a sweater and related products such as a hat, necklace, bag, skirt, and shoes can be displayed on the page according to the relative position relationship in the conventional matching usage scenario.

[0127] like Figure 6 As shown in the right image, for example, a virtual character can be generated and displayed. All products, including the target product and related products, such as hats, sweaters, necklaces, bags, skirts, and shoes, can be displayed on the page in the positions they should be worn by the virtual character. In actual application, each product can be displayed on the virtual character as a sticker, or it can be displayed on the virtual character in a manner that simulates the wearer's appearance.

[0128] Based on at least some embodiments of the present specification, when displaying the associated product page, when the first account has not uploaded a consultation picture including the target product in the usage scenario, in order to facilitate the user to understand the product matching effect, the target product and the associated products can be displayed on the page according to the relative position relationship in the conventional matching usage scenario. This makes it easier for the user to intuitively understand the matching effect of the associated products and the target product, thereby facilitating the user's understanding of the associated products, and further helping the user to make after-sales decisions for the target product and transaction decisions for the associated products, thereby improving the user's consultation experience.

[0129] In an optional embodiment of the present specification, further, after the associated product page is displayed, the user can enter the product details page from the associated product page, so that the user can understand the product details information of each associated product in the associated product page.

[0130] Specifically, after displaying the product association page, the method may further include: displaying a product details page of a first associated product in the associated product page in response to a view trigger operation on the first associated product; and displaying the associated product page in response to a return trigger event on the product details page.

[0131] The view triggering operation may be a click, long press, or swipe on the display area of ​​the first associated product. The return triggering event may be a control triggering operation on the return control on the associated product page, such as a click, or a page triggering operation on the associated product page, such as a left swipe or a right swipe.

[0132] For example, Figure 7 This is a schematic diagram of switching from an associated product page to a product details page provided in another embodiment of this specification.

[0133] like Figure 7 As shown, as an example, if the user targets Figure 7 In the associated product page of "Xxxxxx Loafers", the associated product performs trigger operations such as clicking and sliding, and the following can be displayed: Figure 7 The product details page for "XXXXXX Loafers" can display more detailed information related to the related product. The content displayed on the product details page shown in the figure is only an example.

[0134] In actual application, when the user Figure 7 Click the return control on the product details page, or Figure 7 The product details page of the product is used to perform other operations to indicate returning to the previous page (for example, swiping the page left or right), and the display can be returned as shown below. Figure 7 's related product page.

[0135] Despite Figure 7 An example of entering the product details page from the associated product page in the form of an associated product list page is shown in FIG. 1 , but it is understandable that in actual application, it is also possible to enter the product details page from the associated product page in the form of an associated product list page. Figure 5 or Figure 6The process of entering the product details page from an associated product page in the form of an associated product combination page is shown. Specifically, in response to a view trigger action, such as a click or long press, on the image of a first associated product on the associated product page, the product details page of the first associated product can be displayed; in response to a return trigger event on the product details page, the associated product page can be returned to display.

[0136] Based on at least some embodiments of the present specification, when displaying a related product page, you can further view more detailed information about each related product by performing a related viewing operation on the related products in the related product page. This facilitates the user's understanding of the related products, and further helps the user make after-sales decisions for the target product and transaction decisions for the related products, thereby improving the user's consulting experience.

[0137] The various technical features in the above embodiments can be arbitrarily combined as long as there is no conflict or contradiction between the combinations of features. However, due to space limitations, they are not described one by one. Therefore, the arbitrary combination of the various technical features in the above embodiments also falls within the scope of disclosure of this specification.

[0138] Figure 8 This is a flowchart of a product recommendation method provided by an embodiment of this specification.

[0139] From a program perspective, the product recommendation method can be applied to a client corresponding to the first account, and the client can be an application with product recommendation and transaction functions.

[0140] From a hardware perspective, the product recommendation method can be applied to a terminal device equipped with the client, which may include but is not limited to a smartphone, tablet computer, laptop computer, PDA, personal computer, smart home device, in-vehicle device, etc.

[0141] See also Figure 8 The process may specifically include the following steps 802 and 804:

[0142] Step 802: Displaying a target page including a target product, the target page including a related product recommendation control; wherein the related product recommendation control is displayed when a second account has pre-configured related products of the target product, and the target product is a product recommended by the second account;

[0143] Step 804: In response to a triggering operation on the associated product recommendation control, displaying an associated product page recommended by the second account, the associated product page including the associated product.

[0144] Furthermore, in response to a selection event for a designated related product in the related product page and a triggering operation for a transaction control in the related product page, transaction information for the designated related product may be generated.

[0145] The target page may be a page displaying a target product recommended by the first account, or may be a page displaying order information for a target product purchased based on the first account's recommendation. Specifically, the target page may include, but is not limited to, a product list page, a product details page, a product promotion page with pictures and text, a product live broadcast page, a product collection page, a shopping cart page, an order list page, an order details page, and the like.

[0146] In actual application, if the first account views, favorites, adds to cart, or purchases a target product through the recommendation channel of the second account, a related product recommendation control may be included on the target page that includes the target product. It is understood that if the first account views, favorites, adds to cart, or purchases a target product through the page of the target product's merchant account, a related product recommendation control may not be included on the target page that includes the target product.

[0147] In actual application, the related product recommendation control is displayed when the second account has pre-configured related products for the target product. In other words, if the first account purchases the target product on the second account's product recommendation page, but the second account has not pre-configured related products for the target product, the related product recommendation control may not be displayed on the target page (e.g., order list page, order details page, etc.).

[0148] In the embodiments of this specification, the related product page can be implemented as a related product list page that displays related products in the form of a list, or can be implemented as a related product matching page that displays related products in the form of a matching picture with the target product. In the related product list page, each related product is displayed in the form of a list, for example Figure 5 On the related product combination page, the target product and each related product are displayed in the form of a product combination effect diagram, for example Figure 6 As an example, if the target product and the related products are clothing products, a virtual character image can be displayed in the matching diagram, and the target product and the related products can be matched and displayed with the virtual character image according to the expected usage position of each product. For example, T-shirts, skirts, hats, shoes, bags, earrings, headwear, etc. can be matched and displayed at corresponding positions of the virtual task image.

[0149] For example, Figure 9 This is a schematic diagram of switching from a target page to a related product page provided in an embodiment of this specification.

[0150] like Figure 9 As shown, as an example, if the target product "XXXX sweater" is purchased based on the recommendation channel of the second account "Xiao A", a related product recommendation control such as "Xiao A Recommends" can be displayed on the target page such as the order list page and the order details page. Figure 9 In the example, if the user triggers the related product recommendation control, the related product page can be displayed, which includes the related products "Xxxxxx bags", "Xxxxxx skirts", "Xxxxxx loafers", "Xxxxxx berets", "Xxxxxx necklaces" and so on that are pre-set by "Xiao A" and associated with the target product "XXXX sweater".

[0151] Despite Figure 9 In the figure, in response to triggering the associated product recommendation control, the associated product list page is displayed. In actual application, in response to triggering the associated product recommendation control, the following may also be displayed: Figure 6 The operation process for the related product list page or related product combination page is the same as the above Figure 4 、 Figure 6 and Figure 7 The described processes are the same and will not be repeated here.

[0152] Furthermore, different second accounts may recommend different related products. In this case, when the first account triggers the related product recommendation control, the related products corresponding to the second account through which the target product is viewed, collected, added to cart, or purchased can be displayed.

[0153] like Figure 9As shown in , since the first account purchased the target product "XXXX sweater" based on the recommendation of the second account "Xiao A", the related product recommendation control "Xiao A Recommends" is displayed in the target page (for example, the order list page, the order details page, etc.), and in response to the triggering operation of the related product recommendation control "Xiao A Recommends", the related products "Xxxxxx bags", "Xxxxxx skirts", etc. pre-set by the second account "Xiao A" and associated with the target product "XXXX sweater" can be displayed in the related product page (for example, the related product list page or the related product matching page). If the first account purchases the target product "XXXX sweater" based on the recommendation of another second account "CC", then the related product recommendation control "CC Recommendation" will be displayed on the target page (for example, the order list page, the order details page, etc.), and in response to the triggering operation of the related product recommendation control "CC Recommendation", other related products associated with the target product "XXXX sweater" pre-set by the second account "CC" can be displayed on the related product page (for example, the related product list page or the related product matching page), for example, may include "Xxxxxx Martin boots".

[0154] Furthermore, the second account can pre-configure the associated products of the target product in a variety of ways. Optionally, other associated products can be selected for a single target product for pairing. Alternatively, a number of products can be pre-selected for overall pairing, with each of the products being associated with each other. This allows, when the target page for any of the products is displayed, a related product recommendation control to be displayed, and in response to a triggering operation on the related product recommendation control, other products from the products can be displayed.

[0155] Based on at least some embodiments of the present specification, when a first account performs operations such as browsing, collecting, adding to cart, and purchasing a target product under the recommendation of a second account, an associated product recommendation control can be displayed accordingly on pages such as the product details page or live broadcast page of the browsed product, the product collection page, the shopping cart page, the order list page, or the order function page, so that after the associated product recommendation control is triggered, the associated products associated with the target product recommended by the second account are displayed. Based on this solution, considering that the target product is recommended by the second account, the recommender of the second account (for example, a buyer or blogger) can often provide the user of the first account with associated products that can be used with the target product in terms of product usage and matching, so that the user can further understand the usage scenarios of the target product, improve the user's usage experience of the target product, and reduce the number of returns caused by the user's inability to obtain good usage effects of the target product after purchasing the target product.

[0156] Figure 10This is a flowchart of a product association method provided by an embodiment of this specification.

[0157] From a program perspective, the product association method can be applied to the client corresponding to the second account, which can be an application with product recommendation and transaction functions. In actual application, the second account is usually the product recommender account, also known as a buyer account or blogger account.

[0158] From a hardware perspective, the product association method can be applied to a terminal device equipped with the client, which may include but is not limited to a smartphone, tablet computer, laptop computer, PDA, personal computer, smart home device, in-vehicle device, etc.

[0159] See also Figure 10 The process may specifically include the following steps 1002 and 1004:

[0160] Step 1002: In response to the association operation on the target product, display the product association page;

[0161] Step 1004: In response to determining the associated products of the target product based on the product association page, the target product and the associated products are associated and recommended.

[0162] In the association operation for the target product, multiple products can be selected and associated with each other. As a result, each of the multiple associated products is associated with each other, that is, any one of the multiple products can be used as the target product, and the other products in the multiple products can be used as associated products of the target product. In actual application, a product collection page including multiple products can be displayed; in response to the association operation for at least two target associated products on the product collection page, it can be determined that the at least two target associated products are successfully associated.

[0163] For the association operation of the target product, optionally, at least one associated product of the target product can be selected for the target product, thereby the target product and any associated product of the at least one associated product are mutually associated, and optionally, each product in the at least one associated product can also be mutually associated. In actual application, a page including the target product (for example, the product details page of the target product) can be displayed, and the page including the target product can include a product association control; in response to a trigger operation for the product association control, a product association page can be displayed, and the product list page includes at least one associable product; in response to a selection event for a target associated product in the at least one associable product, it can be determined that the target product is successfully associated with the target associated product.

[0164] Furthermore, regarding displaying the product association page: Optionally, the target product and its associated products can be displayed in a list format; or optionally, the target product and its associated products can also be displayed in the form of a matching diagram, wherein the matching diagram includes images of the target product and its associated products displayed in association with the usage scenario. As an example, if the target product and the associated products are clothing products, a virtual character image can also be displayed in the matching diagram, and the target product and the associated products can be matched and displayed with the virtual character image according to the expected usage location of each product. For example, T-shirts, skirts, hats, shoes, bags, earrings, headwear, etc. can be matched and displayed in corresponding positions of the virtual character image.

[0165] Based on at least some embodiments, during the process of binding associated products to the second account, by selecting the associated products to be bound while displaying a virtual scene object (e.g., a virtual character image), the selected associated products can be used together more effectively.

[0166] For example, Figure 11 This is a schematic diagram of a process for performing an association operation on a target product provided by an embodiment of this specification.

[0167] like Figure 11 As shown, as an example, in the product details page including the target product "New French Commuter Cotton Breathable Round Neck Long Sleeve Sweater", a product association control in the first state may be included; in response to an operation on the product association control, a product association page-1 including a list of "Bound Matching Products" may be displayed, and the product association page-1 includes a binding confirmation control in the first state; in response to a selection operation on a target associated product in the "Bound Matching Products" list, an associated product page-2 may be displayed, and the product association page-2 includes a binding confirmation control in the second state; in response to a triggering operation on the binding confirmation control in the second state in the product association page-2, a selection event for the selected target associated product may be realized, and it may be determined that the target product is successfully associated with the target associated product; furthermore, the associated product details page may be displayed, and the associated product details page may display a product association control in the second state. As shown Figure 11 As shown in , the product association control is in the first state, indicating that the current target product has no associated products. The product association control is in the second state, indicating that the current target product has been bound to at least one associated product. The binding confirmation control is in the first state, indicating that no associated products have been selected. The binding confirmation control is in the second state, indicating that at least one associated product has been selected.

[0168] Furthermore, if Figure 11As shown in , after the associated product details page is displayed, in response to a trigger operation on a product association control in the second state, a product association page-3 can be displayed, and the product association page-3 may include an unbinding confirmation control and a binding confirmation control. In the product association page-3, if the user performs a selection operation on at least one specified product in the "Bound Matching Products" list and triggers the binding confirmation control, it is possible to bind the at least one selected specified product to the target product. This situation can usually be used in the case where some associated products have been bound to the target product, and other associated products are further added to the target product; if the user performs a selection operation on at least one specified product in the "Bound Matching Products" list and triggers the unbinding confirmation control, it is possible to unbind the at least one selected specified product from the target product. This situation can usually be used in the scenario where at least some associated products that have been bound to the target product are unbound from the target product.

[0169] Furthermore, the target product and the related products are recommended in association with each other, and the related product recommendation information can be displayed on a page including the target product or on a page including an order for the target product.

[0170] Optionally, at least some of the associated products may be displayed on a page that includes the target product or a page that includes an order for the target product. For example, a brief description of one or more associated products pre-bound to the target product may be displayed on the product details page of the target product, for example, including at least images of the associated products and, optionally, price information.

[0171] Alternatively, a related product recommendation control may be included in a page including the target product or a page including an order for the target product, and the related product recommendation control may be used to display at least some of the related products after being triggered. For example, a related product recommendation control corresponding to the target product may be included in the product order for the target product on the order list page, or in the product details page of the target product, such as Figure 2 If the user triggers the associated product recommendation control, the associated product information pre-bound with the target product can be displayed, such as Figure 4 or Figure 6 As shown in .

[0172] Furthermore, the target product and the associated products are associated and recommended, and the associated products can also be displayed in the conversation page of the first account that has performed operations such as browsing, collecting, adding to cart, and purchasing on the target product. Specifically, if the target product is included in the product recommendation page of the second account, and the second account has pre-set associated products bound to the target product, then the first consultation control corresponding to the target product can be displayed in the product recommendation page of the second account; if the first account has performed operations such as browsing, collecting, adding to cart, and purchasing on the target product based on the product recommendation page of the second account, and a trigger operation is performed on the first consultation control corresponding to the target product, then the associated product can be displayed in the conversation page between the second account and the first account (as well as the conversation page between the first account and the second account). Specifically, the product profile information of the associated product can be displayed, and in response to the viewing operation performed by the first account on the product profile information, the associated product page is displayed.

[0173] For example, Figure 12 This is a schematic diagram of switching from a message page of a second account to a conversation page with a first account provided in one embodiment of this specification.

[0174] like Figure 12 As shown in the example, in the message page of the second account, a message with the [Post-Purchase Assistance Consultation] tag sent by the first account "Xiao B" is displayed. The consultation assistance tag is used to indicate that the first account "Xiao B" has purchased the target product recommended by the second account and sent a consultation message based on the purchased target product. In actual application, if the trigger Figure 12 The message block corresponding to the first account "Xiao B" in the message page on the left of the figure can be displayed as follows Figure 12 The middle figure shows a chat page with the first account "Xiao B". The chat page with the first account "Xiao B" can display consultation information sent by the first account "Xiao B" and product description information of related products sent by the second account.

[0175] Based on at least some embodiments of the present specification, the second account of the recommender (e.g., a buyer or blogger) can pre-set associated products that are bound to the target product to be recommended. As a result, when the first account views the target product, it can further understand the usage and matching possibilities of the target product by viewing the associated products, thereby improving the user of the first account's understanding of the target product during the process of browsing and purchasing the target product, and reducing the probability of the first account user returning the target product after purchasing it because they do not know how to use it in combination or because the use effect of the target product is not as expected.

[0176] See also Figure 13 , Figure 13This is a flow chart of a commodity consultation method provided by an embodiment of this specification, such as Figure 13 The diagram includes a server and a first end, wherein the first end is a client corresponding to a first account. The first account may be an account that browses, collects, adds to cart, or purchases products based on recommendations from a second account.

[0177] The server feeds back an order list page to the first end, where the order list page includes at least one product order.

[0178] On the first side, the order list page is displayed.

[0179] The first end, in response to a viewing operation on a target product order in the at least one product order, sends a target product order viewing request to the server (or, in response to a triggering operation on an order consultation control corresponding to the target product order in the at least one product order, sends a target product after-sales request to the server), where the target product order is an order for the first account to purchase the target product based on the recommendation of the second account.

[0180] The server side, in response to the target product order viewing request, feeds back the order details page of the target product to the first side, and the order details page includes a first consultation control (or, in response to the target product after-sales request, feeds back the order after-sales page of the target product to the first side, and the order after-sales page includes a first consultation control).

[0181] The first end displays the order details page including the first consultation control (or displays the order after-sales page including the first consultation control).

[0182] The first end sends a first dialogue request with the second account to the server in response to the triggering operation on the first consultation control.

[0183] The server returns the conversation page with the second account to the first end.

[0184] The first end displays a conversation page with the second account.

[0185] The first end sends a first consultation request for a target product to the server end in response to the user inputting dialogue content on the dialogue page.

[0186] The server feeds back the associated product information block of the target product to the first end.

[0187] At the first end, the associated product information block is displayed in a dialog page, and the dialog page includes a viewing control corresponding to the associated product information block.

[0188] The first end, in response to a trigger operation on the view control, sends a request for viewing related products to the server.

[0189] The server feeds back a related product page to the first end, where the related product page includes related products and transaction controls associated with the target product.

[0190] On the first end, the related product page is displayed.

[0191] The first end sends a transaction request for the specified related product to the server in response to a selection event for the specified related product in the related product page and a trigger operation for the transaction control.

[0192] See also Figure 14 , Figure 14 This is a flow chart of a commodity association method provided by an embodiment of this specification, such as Figure 14 The diagram includes a server and a second end, where the second end is the client corresponding to the second account. The second account may be an account that recommends products, such as a buyer or blogger's account.

[0193] The server feeds back a product details page of the target product to the second end, where the product details page includes a product association control.

[0194] The second end displays the product details page of the target product.

[0195] The second end sends a product association trigger request to the server in response to a trigger operation on a product association control in the product details page.

[0196] The server displays a product association page, wherein the product association page includes at least one associable product.

[0197] The second end sends a product association request to the server in response to a selection event of a target associated product in at least one associable product in the product association page, wherein the product association request is used to request to associate the selected target associated product with the target product.

[0198] Based on at least some embodiments of the present specification, the client of the first account as the product recommender can determine the associated products of the target product in response to the binding operation of the target product and the associated products. Therefore, when the product browsing or purchasing user browses the target product on the client of the first account or purchases the target product, the user can conveniently access the associated products based on the page including the target product or the page of the target product order, so as to understand how to better use the target product, and then assist the user in making product purchase decisions or product usage decisions. Moreover, unlike the traditional situation where only merchants provide consulting services, by providing auxiliary consulting services by the product recommender, more aesthetic matching suggestions can be provided to users, thereby improving the user's consulting experience, especially, improving the user's product after-sales consulting experience when the user has already purchased the product, and reducing the number of returns caused by users not understanding the matching and usage methods of the purchased products.

[0199] Based on the same idea, the embodiment of this specification also provides a device corresponding to the above-mentioned product consultation method, which is applied to the client corresponding to the first account.

[0200] Figure 15 This is an embodiment of the present specification that corresponds to Figure 1 A structural diagram of a commodity consulting device.

[0201] like Figure 15 As shown, the device may include:

[0202] A first display module 1502 is configured to display an order function page of a purchased target product, wherein the order function page includes a first consultation control;

[0203] The second display module 1504 is configured to display a conversation page with the second account in response to a trigger operation on the first consultation control, wherein the conversation page includes the consultation feedback information of the second account on the target product, and the target product is purchased by the first account based on the product recommendation page of the second account, and the second account and the merchant account of the target product are different.

[0204] based on Figure 15 The present specification also provides some specific implementation plans of the method, which are described below.

[0205] Optionally, the product consultation device is further configured to: display an order list page before displaying the order function page of the purchased target product; the order list page includes at least one product order; the first display module 1502 is further configured to: respond to a viewing operation of a target product order in the at least one product order, display an order details page of the target product, and the order details page includes the first consultation control.

[0206] Optionally, the product consultation device is further configured to: display an order list page before displaying the order function page of the purchased target product; the order list page includes at least one product order and order consultation controls corresponding to each product order; the first display module 1502 is further configured to: respond to the triggering operation of the order consultation control corresponding to the target product order in the at least one product order, display the order after-sales page of the target product, and the order after-sales page includes the first consultation control.

[0207] Optionally, the second display module 1504 is further configured to: in response to a trigger operation on the first consultation control, display a conversation page with the second account, the conversation page including conversation content; in response to determining a usage consultation event for the target product based on the conversation content, display the associated products feedback by the second account in the conversation page.

[0208] Optionally, in response to determining a usage consultation event for the target product based on the conversation content, displaying the related products fed back by the second account in the conversation page includes: in response to determining a usage consultation event for the target product based on the conversation content, displaying consultation guidance information in the conversation page; the consultation guidance information is used to guide the sending of a consultation picture reflecting the usage scenario of the target product; in response to a conversation event for the consultation picture, displaying the related products fed back by the second account; the related products are used to be used in combination with the target product in the usage scenario.

[0209] Optionally, the product consultation device is further configured to: after displaying the conversation page with the second account: in response to determining a non-usage consultation event for the target product based on the conversation content, display a conversation switching control and switching prompt information; the switching prompt information is used to prompt switching to the conversation page with the merchant account of the target product; in response to a trigger operation on the conversation switching control, display the conversation page with the merchant account of the target product.

[0210] Optionally, the product consultation device is further configured to: after displaying a dialogue page with the second account in response to a trigger operation on the first consultation control: display an associated product page in response to a trigger operation on the view control corresponding to the associated product, wherein the associated product page includes associated products and transaction controls associated with the target product; and generate transaction information for the specified associated product in response to a selection event on the specified associated product in the associated product page and a trigger operation on the transaction control.

[0211] Optionally, the conversation page also includes a consultation picture for the target product sent by the first account, and the consultation picture includes the target product in the usage scenario; accordingly, the associated product page displays the target product in the usage scenario and the associated products used with the target product in the usage scenario.

[0212] Optionally, the associated product page includes a list switching control; after displaying the associated product page in response to the triggering operation of the view control corresponding to the associated product, the method further includes: displaying the associated product list page in response to the triggering operation of the list switching control; generating transaction information for the specified associated product in response to the selection event of the specified associated product in the associated product list page and the triggering operation of the transaction control.

[0213] Optionally, the target product and the associated products are displayed on the associated product page; and relative display positions of the target product and the associated products conform to a usage scenario in which the target product and the associated products are paired.

[0214] It is understood that the above modules refer to computer programs or program segments for performing one or more specific functions. In addition, the distinction between the above modules does not mean that the actual program codes must also be separated.

[0215] The above is a schematic diagram of a product consulting device according to this embodiment. It should be noted that the technical solution of the product consulting device and the technical solution of the aforementioned product consulting method are based on the same concept. For details not described in detail in the technical solution of the product consulting device, please refer to the description of the technical solution of the aforementioned product consulting method.

[0216] Based on the same idea, the embodiment of this specification also provides a device corresponding to the above-mentioned product recommendation method, which is applied to the client corresponding to the first account.

[0217] Figure 16 This is an embodiment of the present specification that corresponds to Figure 8 A structural diagram of a product recommendation device.

[0218] like Figure 16 As shown, the device may include:

[0219] The third display module 1602 is configured to display a target page including a target product, the target page including a related product recommendation control; wherein the related product recommendation control is displayed when a second account has pre-configured related products of the target product, and the target product is a product recommended by the second account;

[0220] The fourth display module 1604 is configured to display a related product page recommended by the second account in response to a triggering operation on the related product recommendation control, wherein the related product page includes the related products.

[0221] It is understood that the above modules refer to computer programs or program segments for performing one or more specific functions. In addition, the distinction between the above modules does not mean that the actual program codes must also be separated.

[0222] The above is a schematic diagram of a product recommendation device according to this embodiment. It should be noted that the technical solution of the product recommendation device and the technical solution of the product recommendation method described above are based on the same concept. For details not described in detail in the technical solution of the product recommendation device, please refer to the description of the technical solution of the product recommendation method described above.

[0223] Based on the same idea, the embodiment of this specification also provides a device corresponding to the above-mentioned product association method, which is applied to the client corresponding to the second account.

[0224] Figure 17 This is an embodiment of the present specification that corresponds to Figure 10 A structural schematic diagram of a commodity association device.

[0225] like Figure 17 As shown, the device may include:

[0226] The fifth display module 1702 is configured to display a product association page in response to an association operation on a target product;

[0227] The associated recommendation module 1704 is configured to, in response to determining the associated products of the target product based on the product associated page, associate and recommend the target product with the associated products.

[0228] It is understood that the above modules refer to computer programs or program segments for performing one or more specific functions. In addition, the distinction between the above modules does not mean that the actual program codes must also be separated.

[0229] The above is a schematic diagram of a product association device according to this embodiment. It should be noted that the technical solution of this product association device and the technical solution of the aforementioned product association method are based on the same concept. For details not described in detail in the technical solution of the product association device, please refer to the description of the technical solution of the aforementioned product association method.

[0230] Based on the same idea, the embodiments of this specification also provide devices corresponding to the above methods.

[0231] Figure 181800 is a block diagram of a computing device according to one embodiment of the present disclosure. The components of the computing device 1800 include, but are not limited to, a memory 1810 and a processor 1820. The processor 1820 is connected to the memory 1810 via a bus 1830, and a database 1850 is used to store data.

[0232] The computing device 1800 also includes an access device 1840 that enables the computing device 1800 to communicate via one or more networks 1860. Examples of such networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 1840 may include one or more of any type of network interface (e.g., a network interface card (NIC)) whether wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a Worldwide Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, or a near field communication (NFC) interface.

[0233] In one embodiment of the present specification, the above components of the computing device 1800 and Figure 18 Other components not shown in the figure may also be connected to each other, for example, via a bus. Figure 18 The computing device structure block diagram shown is for illustrative purposes only and is not intended to limit the scope of this specification. Those skilled in the art may add or replace other components as needed.

[0234] Computing device 1800 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook computer, etc.), a mobile phone (e.g., a smartphone), a wearable computing device (e.g., a smartwatch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). Computing device 1800 may also be a mobile or stationary server.

[0235] Among them, the processor 1820 is used to execute the following computer-executable instructions, which, when executed by the processor, implement the steps of the above-mentioned product consultation method, or the steps of the product recommendation method, or the steps of the product association method.

[0236] The above is a schematic diagram of a computing device according to this embodiment. It should be noted that the technical solution of this computing device is based on the same concept as the technical solution of the aforementioned product consultation method, product recommendation method, or product association method. For details not described in detail in the technical solution of the computing device, please refer to the description of the technical solution of the aforementioned product consultation method, product recommendation method, or product association method.

[0237] An embodiment of the present specification further provides a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the steps of the above-mentioned product consultation method, or the steps of the product recommendation method, or the steps of the product association method.

[0238] The above is a schematic diagram of a computer-readable storage medium according to this embodiment. It should be noted that the technical solution of this storage medium is based on the same concept as the technical solution of the aforementioned product consultation method, product recommendation method, or product association method. For details not described in detail in the technical solution of the storage medium, please refer to the description of the technical solution of the aforementioned product consultation method, product recommendation method, or product association method.

[0239] An embodiment of the present specification further provides a computer program product, including a computer program / instruction, which, when executed by a processor, implements the steps of the above-mentioned product consultation method, or the steps of the product recommendation method, or the steps of the product association method.

[0240] The above is a schematic diagram of a computer program product according to this embodiment. It should be noted that the technical solution of this computer program product is based on the same concept as the technical solution of the aforementioned product consultation method, product recommendation method, or product association method. For details not described in detail in the technical solution of the computer program product, please refer to the description of the technical solution of the aforementioned product consultation method, product recommendation method, or product association method.

[0241] The foregoing description of this specification describes specific embodiments. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims can be performed in an order different from that described in the embodiments and still achieve the desired results. Furthermore, the processes depicted in the accompanying drawings do not necessarily require the specific order shown or the sequential order to achieve the desired results. In certain embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0242] Computer instructions include computer program code, which may be in source code form, object code form, executable files, or some intermediate form. Computer-readable media may include any entity or device capable of carrying computer program code, recording media, USB flash drives, removable hard drives, magnetic disks, optical disks, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signals, telecommunications signals, and software distribution media. It should be noted that the content of computer-readable media may be appropriately increased or decreased based on the requirements of patent practice. For example, in some regions, according to patent practice, computer-readable media does not include electric carrier signals and telecommunications signals.

[0243] It should be noted that for the aforementioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, certain steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in this specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0244] In the above embodiments, the description of each embodiment has its own focus. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0245] The preferred embodiments disclosed above are intended only to help illustrate this specification. The optional embodiments do not exhaustively describe all details, nor do they limit the invention to the specific embodiments described. Obviously, many modifications and variations can be made based on the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that those skilled in the art can better understand and utilize this specification. This specification is limited only by the claims and their full scope and equivalents.

Claims

1. A commodity consultation method, characterized in that: Applied to the client corresponding to the first account, the method includes: Displaying an order function page for the purchased target product, wherein the order function page includes a first consultation control; In response to the triggering operation of the first consultation control, a conversation page with the second account is displayed, and the conversation page includes the consultation feedback information of the second account regarding the target product. The target product is purchased by the first account based on the product recommendation page of the second account, and the merchant account of the second account and the target product is different.

2. The method according to claim 1, characterized in that Before the order function page showing the purchased target product, the following is also included: Displaying an order list page; the order list page includes at least one commodity order; The order function page displaying the purchased target product includes: In response to a viewing operation on a target product order among the at least one product order, an order details page of the target product is displayed, where the order details page includes the first consultation control.

3. The method according to claim 1, wherein: Before the order function page showing the purchased target product, the following is also included: Display an order list page; the order list page includes at least one product order and an order consultation control corresponding to each product order; The order function page displaying the purchased target product includes: In response to a triggering operation of an order consultation control corresponding to a target product order in the at least one product order, an order after-sales page of the target product is displayed, the order after-sales page including the first consultation control.

4. The method according to claim 1, wherein The displaying of a conversation page with the second account in response to the triggering operation on the first consultation control includes: In response to a triggering operation on the first consultation control, displaying a conversation page with the second account, the conversation page including conversation content; In response to determining a usage consultation event for the target product based on the conversation content, the related products reported by the second account are displayed in the conversation page.

5. The method according to claim 4, characterized in that In response to determining a usage consultation event for the target product based on the conversation content, displaying the related products reported by the second account on the conversation page includes: In response to determining a usage consultation event for the target product based on the conversation content, displaying consultation guidance information on the conversation page; the consultation guidance information is used to guide the sending of a consultation picture reflecting a usage scenario of the target product; In response to a dialogue event for the consultation image, related products reported by the second account are displayed; the related products are used in combination with the target product in the usage scenario.

6. The method according to claim 4, characterized in that After displaying the conversation page with the second account, the method further includes: In response to determining a non-usage consultation event for the target product based on the conversation content, displaying a conversation switching control and a switching prompt message; the switching prompt message is used to prompt switching to a conversation page with the merchant account of the target product; In response to a triggering operation on the dialogue switching control, a dialogue page with the merchant account of the target product is displayed.

7. The method according to claim 1, characterized in that After displaying the conversation page with the second account in response to the triggering operation on the first consultation control, the method further includes: In response to a triggering operation on a view control corresponding to the associated product, displaying an associated product page, the associated product page including associated products and transaction controls associated with the target product; In response to a selection event for a specified related product in the related product page and a trigger operation for the transaction control, transaction information for the specified related product is generated.

8. The method according to claim 7, characterized in that The conversation page also includes a consultation picture for the target product sent by the first account, and the consultation picture includes the target product in the usage scenario; accordingly, the associated product page displays the target product in the usage scenario and the associated products used with the target product in the usage scenario.

9. The method according to claim 8, characterized in that The associated product page includes a list switching control; after the associated product page is displayed in response to a triggering operation on a view control corresponding to the associated product, the method further includes: In response to a triggering operation on the list switching control, displaying a related product list page; In response to a selection event for a designated associated product in the associated product list page and a triggering operation for the transaction control, transaction information for the designated associated product is generated.

10. The method according to claim 7, characterized in that The target product and the related products are displayed on the related product page; the relative display positions of the target product and the related products are consistent with the matching usage scenario of the target product and the related products.

11. A product recommendation method, characterized in that: Applied to the client corresponding to the first account, the method includes: Displaying a target page including a target product, the target page including a related product recommendation control; wherein the related product recommendation control is displayed when a second account has pre-configured related products of the target product, and the target product is a product recommended by the second account; In response to a triggering operation on the associated product recommendation control, a page of associated products recommended by the second account is displayed, the page of associated products including the associated products.

12. A product association method, characterized in that: Applied to the client corresponding to the second account, the method includes: In response to the association operation on the target product, displaying the product association page; In response to determining related products of the target product based on the product-related page, the target product and the related products are associated and recommended.

13. A commodity consulting device, characterized in that: Applied to a client corresponding to the first account, the device includes: A first display module is configured to display an order function page of a purchased target product, wherein the order function page includes a first consultation control; The second display module is configured to display a conversation page with the second account in response to a trigger operation on the first consultation control, wherein the conversation page includes the consultation feedback information of the second account on the target product, and the target product is purchased by the first account based on the product recommendation page of the second account, and the merchant account of the second account and the target product is different.

14. A computing device, characterized in that include: memory and processor; The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the product consultation method described in any one of claims 1 to 10, or the steps of the product recommendation method described in claim 11, or the steps of the product association method described in claim 12 are implemented.

15. A computer-readable storage medium, characterized in that It stores computer-executable instructions, which, when executed by a processor, implement the steps of the product consultation method described in any one of claims 1 to 10, or the steps of the product recommendation method described in claim 11, or the steps of the product association method described in claim 12.

16. A computer program product, characterized in that The method comprises a computer program / instruction, which, when executed by a processor, implements the steps of the product consultation method according to any one of claims 1 to 10, or the steps of the product recommendation method according to claim 11, or the steps of the product association method according to claim 12.

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