Advertisement interaction method and system based on cold start process, terminal and storage medium

Abstract

The invention discloses an advertisement interaction method and system based on a cold start process, a terminal and a storage medium. The method comprises the following steps: acquiring and preloading startup advertisement content to be displayed and corresponding interaction content; when the equipment is started, displaying the preloaded startup advertisement content as a startup animation; when the preloaded startup advertisement content is displayed, loading and entering a system desktop or a main interface; and extracting interaction content associated with the preloaded startup advertisement content, and displaying the interaction content through an interaction pop-up window. According to the invention, the original idle startup waiting time is converted into the advertisement display window, the advertisement exposure opportunity is increased, and the startup advertisement is associated with the interactive pop-up window content after the system is started, so that the interaction performance of the startup advertisement is improved, and the advertisement click rate, the application downloading rate or the activity participation rate are improved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of intelligent terminals, and in particular to an advertisement interaction method and system based on a cold start process, a terminal, and a storage medium. BACKGROUND

[0002] In current computer, smart phone, smart TV, smart home appliance and other electronic devices, the system start (boot) process is the first link for a user to contact the device. The traditional system start process usually includes loading the operating system core, driver program, service, and finally displaying the desktop or main interface. In this process, the user often needs to wait for a period of time, and usually cannot interact with the system.

[0003] In order to improve the user experience or achieve business value, some devices or systems use "boot animation" to replace the traditional pure waiting interface. Boot animation is usually some dynamic, brand-related or system theme-related visual elements, aiming to enhance brand image or increase the interest of the start process.

[0004] Boot animation itself does not solve the "idle" state of the user during the start waiting period, and its content is relatively fixed, making it difficult to carry commercial information or guide the user. In addition, after the system is fully started, various prompt, notification or advertisement windows may sometimes pop up. However, the triggering time and content of these pop-up windows may not be directly related to the boot animation or advertisement that the user has just seen, appearing abrupt or lacking context, reducing the user experience and the effectiveness of the advertisement / notification.

[0005] In the prior art, there is no system and method that can effectively use the boot process to display advertisement content and ensure that after the system is started, the user can be provided with a seamless interaction experience based on the advertisement content that the user has just seen. At the same time, the prior art also lacks a technical solution for preloading advertisements and their related interaction content to ensure that advertisements can be smoothly displayed when the system is started, and related interaction windows can be popped up immediately after the user enters the system.

[0006] Therefore, the prior art still needs to be improved. SUMMARY

[0007] The technical problem to be solved by the present application is that, in view of the defects of the prior art, the present application provides an advertisement interaction method and system based on a cold start process, a terminal, and a storage medium, to solve the problem of low interaction performance in the boot process caused by the inability of the prior art to preload boot advertisements and their related interaction content.

[0008] The technical solution adopted by the present application to solve the technical problem is as follows: In a first aspect, the present application provides an advertisement interaction method based on a cold start process, comprising: acquire and preload boot-up advertisement content and corresponding interactive content to be displayed; when the device starts, display the preloaded boot-up advertisement content as a boot-up animation; when the preloaded boot-up advertisement content is displayed, load and enter a system desktop or a main interface; extract interactive content associated with the preloaded boot-up advertisement content, and display the interactive content through an interactive pop-up window.

[0009] In an implementation manner, the acquiring and preloading of the boot-up advertisement content and the corresponding interactive content to be displayed comprises: According to a preset advertisement delivery strategy, at least one of the boot-up advertisement content and the corresponding interactive content to be displayed is pre-downloaded and stored from a network server or a local cache to obtain the preloaded boot-up advertisement content and the corresponding interactive content.

[0010] In an implementation manner, the interactive content comprises one or a combination of a web page link jumped after clicking an advertisement, an installation package of an application downloaded in the advertisement, detailed page information of participating in an advertisement activity, and corresponding product introduction in the advertisement.

[0011] In an implementation manner, when the device starts, the preloaded boot-up advertisement content is displayed as a boot-up animation, which comprises: when the device starts, initialize a system or firmware; load and execute a display module for preloading, acquire the preloaded boot-up advertisement content in a storage medium through the display module, and display the preloaded boot-up advertisement content as a boot-up animation.

[0012] In an implementation manner, when the preloaded boot-up advertisement content is displayed, load and enter a system desktop or a main interface, which comprises: when the preloaded boot-up advertisement content is displayed, execute a remaining start-up process through a system loading module; or guide an operating system to complete the remaining start-up process through the display module; when the operating system is completely started, enter the system desktop or the main interface.

[0013] In an implementation manner, the extracting of the interactive content associated with the preloaded boot-up advertisement content and the displaying of the interactive content through an interactive pop-up window comprises: when the system desktop or the main interface is entered, acquire an advertisement content identifier recorded in a boot-up advertisement display stage through a background program; determine whether a current system state satisfies a condition of popping up the interactive pop-up window; If the condition of popping up the interactive pop-up window is met, the corresponding interactive content is extracted according to the advertisement content identifier; The interactive content is displayed through the interactive pop-up window, and an interactive process in the interactive content is completed according to an interactive instruction.

[0014] In an implementation manner, the displaying the interactive content through the interactive pop-up window and the completing the interactive process in the interactive content according to the interactive instruction comprises: If the corresponding boot-up advertisement of the advertisement content identifier is an application advertisement, an application downloading / installing entrance or a function introduction corresponding to the interactive pop-up window is displayed; If the corresponding boot-up advertisement of the advertisement content identifier is an activity advertisement, an activity detail page or an entrance for participation corresponding to the interactive pop-up window is displayed; If the corresponding boot-up advertisement of the advertisement content identifier is a commodity advertisement, a commodity detail page or a purchase link corresponding to the interactive pop-up window is displayed; An interactive process in the interactive content is completed based on an inputted click operation and / or a sliding operation, wherein the interactive process comprises: jumping to a corresponding commodity web page, downloading a corresponding installation package, and obtaining detailed page information of an advertisement activity.

[0015] In a second aspect, the present application provides an advertisement interaction system based on a cold start process, comprising: A preloading module is configured to acquire and pre-load boot-up advertisement content to be displayed and corresponding interactive content; A boot-up animation module is configured to display the pre-loaded boot-up advertisement content as a boot-up animation when a device is started; A start process module is configured to load and enter a system desktop or a main interface when the pre-loaded boot-up advertisement content is displayed; An interactive pop-up window module is configured to extract interactive content associated with the pre-loaded boot-up advertisement content, and display the interactive content through an interactive pop-up window.

[0016] In a third aspect, the present application provides a terminal, comprising a processor and a memory, wherein the memory stores an advertisement interaction program based on a cold start process, and the advertisement interaction program based on the cold start process is used to implement operations of the advertisement interaction method based on the cold start process when the advertisement interaction program based on the cold start process is executed by the processor.

[0017] In a fourth aspect, the present application further provides a computer readable storage medium, wherein the computer readable storage medium stores an advertisement interaction program based on a cold start process, and the advertisement interaction program based on the cold start process is used to implement operations of the advertisement interaction method based on the cold start process when the advertisement interaction program based on the cold start process is executed by a processor.

[0018] The application has the following effects by adopting the technical scheme: The application can display the preloaded boot-up advertisement content as a boot-up animation when the device starts, and extract the interactive content associated with the preloaded boot-up advertisement content and display the interactive content through an interactive pop-up window after loading and entering the system desktop or main interface. The application converts the originally idle boot-up waiting time into an advertisement display window, increases the advertisement exposure opportunity, associates the boot-up advertisement with the interactive pop-up window content after the system starts, improves the interactive performance of the boot-up advertisement, and thus improves the advertisement click rate, application download rate or activity participation rate. BRIEF DESCRIPTION OF DRAWINGS

[0019] In order to more clearly illustrate the technical solutions in the embodiments of the application or the prior art, the following will briefly introduce the drawings needed to be used in the embodiments or the prior art description. Obviously, the drawings in the following description only show some embodiments of the application, and for those skilled in the art, other drawings can also be obtained from the structures shown in the drawings without creative labor.

[0020] Figure 1 is a flowchart of the advertisement interaction method based on the cold start process in the application.

[0021] Figure 2 is a flowchart of the overall scheme in the application.

[0022] Figure 3 is a functional principle diagram of a terminal in one implementation manner of the application.

[0023] The purpose implementation, functional features and advantages of the application will be further described with reference to the embodiments and the drawings. DETAILED DESCRIPTION

[0024] In order to make the purpose, technical solutions and advantages of the application more clear and explicit, the following will further describe the application in detail with reference to the drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the application, and are not used to limit the application.

[0025] Exemplary method In current computer, smart phone, smart TV, smart home appliance and other electronic devices, the boot-up animation itself does not solve the "idle" state of the user during the start-up waiting period, and the content is relatively fixed, which is difficult to carry commercial information or guide the user. In addition, after the system is completely started, sometimes various prompt, notification or advertisement windows will be popped up. However, the triggering time and content of these pop-up windows may have no direct connection with the boot-up animation or advertisement that the user just saw, which appears abrupt or lacks context, and reduces the user experience and effectiveness of the advertisement / notification.

[0026] In the prior art, there is no system and method that can effectively utilize the boot-up process to display advertising content and ensure that, after the system is started, a seamless interactive experience related to the advertising content just seen by the user can be provided. Meanwhile, the prior art lacks a technical solution for preloading advertising and its related interactive content to ensure that the advertising can be smoothly displayed when the system is started and the related interactive window can be popped up immediately after the user enters the system.

[0027] To solve the above technical problems, the embodiment of the present application provides a cold start process-based advertising interaction method, which comprises the following steps:

[0028] As shown in the figure, the embodiment of the present application provides a cold start process-based advertising interaction method, which comprises the following steps: Figure 1 Step S100, obtaining and preloading to-be-displayed boot-up advertising content and corresponding interactive content.

[0029] In the embodiment, the cold start process-based advertising interaction method can effectively utilize the waiting time to display advertising during the system boot-up process and guide the user to perform related interactions (for example, clicking to jump to a webpage related to the boot-up advertising; clicking to download and install an application installation package in the boot-up advertising; clicking to obtain specific page information of an activity in the boot-up advertising; clicking to obtain a related product introduction in the boot-up advertising) after the system is started, while ensuring smoothness and user experience.

[0030] Specifically, in one implementation manner of the embodiment, step S100 comprises the following steps: Step S101, according to a preset advertising delivery strategy, pre-downloading and storing at least one to-be-displayed boot-up advertising content and corresponding interactive content from a network server or a local cache to obtain the preloaded boot-up advertising content and corresponding interactive content.

[0031] ​In this embodiment, the traditional, non-commercial boot animation (or pure waiting interface) is replaced by commercial advertising content. This process mainly implants advertisements into the fixed time window of user boot waiting, utilizes the originally idle visual space and time, changes the first screen display content of the boot process, and makes it have commercial value.

[0032] To ensure that the above commercial advertising content can be played smoothly and efficient interaction with the user advertising content is realized, in this embodiment, the boot advertising content to be displayed and the corresponding interaction content need to be obtained and preloaded first. This process mainly downloads and stores the boot advertising content to be displayed and the interaction content associated with this boot advertising content in advance during the idle period of the device. The interaction content includes one or a combination of the following: a web link to jump after clicking the advertisement, an installation package of an application downloaded in the advertisement, detailed page information of an advertisement activity, and a corresponding product introduction in the advertisement.

[0033] The method in this embodiment can be applied to various smart devices. For ease of understanding, a smart TV is taken as an example. When the smart TV is in the shutdown state or standby state, at least one boot advertising content to be displayed and the corresponding interaction content are pre-downloaded from a network server through a built-in network module or obtained from a local cache for storage. Then, the preloaded advertising content, interaction content, and a lightweight display module (part of a "mini system") for displaying these contents are stored in a high-speed storage medium (such as memory RAM or high-speed SSD) for quick calling when booting.

[0034] As an example, in the process of downloading the boot advertising content to be displayed and the corresponding interaction content, an advertising delivery strategy needs to be set in advance. The advertising delivery strategy is a strategy formulated according to the advertising delivery time, advertising delivery target (user portrait), advertising delivery device type, etc. Specifically, taking the advertising delivery target as an example, the advertising delivery strategy can be set according to the user's subscribed channel, viewing habits, and other information. After setting the advertising delivery strategy, at least one boot advertising content to be displayed and the corresponding interaction content can be pre-downloaded and stored according to the preset advertising delivery strategy. For example, the pre-downloaded related boot advertising is a promotional video of a video platform or a promotional video of an application, and the interaction content is a start command of the video platform App or an application detail page in the application store.

[0035] The scheme of preloading advertising and interaction content in this embodiment solves the delay, lag, or failure problem that may be caused by online loading of advertising and interaction content, ensures the smooth display of boot advertising and the instant pop-up of subsequent interaction pop-up windows, realizes seamless experience, and improves user experience and advertising effect.

[0036] AsFigure 1 As shown, an embodiment of the present invention provides an advertisement interaction method based on a cold start process, comprising the following steps: Step S200: When the device is started, the preloaded startup advertisement content is displayed as a startup animation.

[0037] In this embodiment, after preloading advertisements and interactive content, when the device is started, the preloaded startup advertisement content is displayed as a startup animation. This process is performed by the above-mentioned lightweight display module to display the preloaded startup advertisement content.

[0038] Specifically, in one implementation of this embodiment, step S200 includes the following steps: Step S201, when the device is started, the system or firmware is initialized; Step S202 : loading and executing a display module for preloading, obtaining preloaded startup advertisement content in a storage medium through the display module, and displaying the preloaded startup advertisement content as a startup animation.

[0039] In this embodiment, when the smart TV boots up, the operating system or firmware, after completing necessary initialization and before entering the regular desktop or main interface, loads and executes a preloaded lightweight presentation module. This presentation module can retrieve the preloaded startup advertising content from a high-speed storage medium and display it as a startup animation. During this time, the user can view the advertising content, but typically remains unable to engage in deep interaction (for example, only allowing skipping of the advertisement or automatically entering the system after the advertisement is fully displayed). Furthermore, when the lightweight presentation module displays the preloaded startup advertising content, it also records the identification of the advertisement content viewed by the user (e.g., the advertisement ID), so that the corresponding interactive content can be retrieved based on this advertisement content identification.

[0040] As an example, when a user presses the power button on the remote control, the smart TV performs system initialization and then starts the pre-loaded advertisement playback module, which plays the pre-downloaded startup advertisement video. At this time, the user can only watch it. After the startup advertisement video is played, the smart TV prepares to load the operating system and TV UI.

[0041] like Figure 1 As shown, an embodiment of the present invention provides an advertisement interaction method based on a cold start process, comprising the following steps: Step S300: When the preloaded startup advertisement content is displayed, the system desktop or main interface is loaded and entered.

[0042] In the embodiment, after the preloaded boot advertisement content is displayed by the lightweight display module, the smart TV loads and enters the system desktop or the main interface. The process is a system startup stage of the smart TV, which is mainly guided by the lightweight display module or directly started by the process of the operating system.

[0043] Specifically, in one implementation of the embodiment, step S300 includes the following steps: Step S301, when the preloaded boot advertisement content is displayed, performing a remaining startup process by a system loading module or guiding an operating system to complete the remaining startup process by the display module. Step S302, when the operating system is completely started, entering the system desktop or the main interface.

[0044] As an example, in the embodiment, after the boot advertisement is displayed, the lightweight display module returns the control to the operating system being loaded or directly guides the operating system to complete the remaining startup process by the lightweight display module, and finally enters the desktop or the main interface (for example, an electronic program guide or an application home page) of the system. After the operating system is completely started, a background service detects that the system is ready and obtains an advertisement content identifier recorded in the boot advertisement display stage.

[0045] As shown in the figure, the embodiment of the application provides an advertisement interaction method based on a cold startup process, including the following steps: Figure 1 Step S400, extracting interaction content associated with the preloaded boot advertisement content and displaying the interaction content through an interactive pop-up window.

[0046] In the embodiment, after the operating system is completely started and the user interface (such as the desktop) is ready, the interaction content associated with the preloaded boot advertisement content is extracted and displayed through an interactive pop-up window, that is, an interactive window (such as "immediately experience", "learn more", "download and install" and the like) directly related to the advertisement content displayed at boot time is automatically popped up.

[0047] Specifically, in one implementation of the embodiment, step S400 includes the following steps: Step S401, when entering the system desktop or the main interface, obtaining an advertisement content identifier recorded in the boot advertisement display stage through a background program; Step S402, judging whether a condition for popping up the interactive pop-up window is met; Step S403, if the condition for popping up the interactive pop-up window is met, extracting corresponding interaction content according to the advertisement content identifier; ​Step S404, displaying the interactive content through the interactive pop-up window, and completing the interactive process in the interactive content according to the interactive instruction.

[0048] In an implementation form of the embodiment, step S404 comprises the following steps: Step S404a, if the advertisement content identifier corresponds to an application advertisement, displaying a corresponding application download / installation portal or function introduction through the interactive pop-up window; Step S404b, if the advertisement content identifier corresponds to an activity advertisement, displaying a corresponding activity detail page or participation portal through the interactive pop-up window; Step S404c, if the advertisement content identifier corresponds to a commodity advertisement, displaying a corresponding commodity detail page or purchase link through the interactive pop-up window; Step S404d, completing the interactive process in the interactive content based on the input click operation and / or sliding operation; wherein the interactive process comprises: jumping to a corresponding commodity web page, downloading a corresponding installation package, and obtaining detailed page information of an advertisement activity.

[0049] In the embodiment, after the system desktop / main interface is completely loaded and displayed, the background service extracts the interactive content associated with the advertisement from the preloaded interactive content according to the obtained advertisement content identifier. Then, system determination is performed, i.e., it is determined whether the current system is in an idle state.

[0050] The specific determination process is: the system determines whether the current satisfies the condition of popping up an interactive window (for example, the condition of popping up an interactive window is that the user is idle for a period of time, or the user enters the desktop for the first time, or reaches a time point set by an advertisement strategy, etc.).

[0051] If the condition of popping up an interactive window is satisfied, the system pops up an interactive window (Pop-up Window). The interactive window contains information, links, buttons or operation prompts directly related to the just displayed boot-up advertisement content. For example: 1) If the boot-up advertisement is an advertisement of an application, the pop-up window can be a download / installation portal or function introduction of the application.

[0052] 2) If the boot-up advertisement is an advertisement of an activity, the pop-up window can be an activity detail page or participation portal.

[0053] 3) If the boot-up advertisement is an advertisement of a commodity, the pop-up window can be a commodity detail page or purchase link.

[0054] Based on the information, links, buttons or operation prompts in the interactive window, the user can perform click, sliding and other operations in the interactive window to complete subsequent interactions related to the advertisement.

[0055] As an example, after the main interface is loaded, the system background service identifies the previously played video platform advertisement, and triggers an interactive prompt. Then, a small window is popped up in the lower right corner of the main interface, prompting to open the corresponding app, and providing an "open" button.

[0056] In this embodiment, a strong association between boot-up advertisement and subsequent user interaction is established, so that the user can receive advertisement information when booting up, and respond and take action immediately after the system is available, which helps to improve advertisement conversion rate and user engagement, solves the problem of no interaction during boot-up, and extends the advertisement effect to the system available stage.

[0057] As shown in Figure 2 As an example, in actual application scenarios, the overall technology of the advertisement interaction method based on the cold start process in this embodiment includes the following steps: S11, the user boots up; S12, preloading; In step S12, when the smart TV is in the off state or standby state, through the built-in network module, according to the user's subscription channel, viewing habits and other information, the relevant boot-up advertisement (such as a promotional video of a certain video platform, a promotional video of a certain application) and its interactive content (such as the start command of the video platform App, the application detail page in the application store) are pre-downloaded; S13, boot-up advertisement display; In step S13, the following two stages are mainly included: 1. The user presses the power button on the remote control. The smart TV starts the preloaded advertisement playing module before loading the operating system and TV UI.

[0058] 2. The module plays the pre-downloaded boot-up advertisement video, which can be watched by the user.

[0059] S14, system startup and interactive popup; In step S14, the following three stages are mainly included: 1. After the advertisement is played, the module returns the control to the TV operating system.

[0060] The operating system is loaded and the TV main interface (EPG or application home page) is displayed. After the main interface is loaded, the system background service identifies the type of the just played advertisement (such as a video platform advertisement), and triggers an interactive prompt.

[0061] 2. A semi-transparent small window is popped up in a corner (such as the lower right corner) of the main interface, prompting "just saw the promotion of [video platform name], now open [video platform name] App", and providing an "open" button.

[0062] 3. The user clicks the "open" button, and the TV main interface switches to the application interface of the video platform, realizing seamless connection from the advertisement to the service.

[0063] S15, end.

[0064] In this embodiment, it is ensured that the advertisement content displayed at startup and the interactive pop-up window content popped up after system startup are consistent or directly related in theme, product or service. Such strong association is the core of improving user experience and advertisement effect; it avoids the confusion or aversion of the user who sees the advertisement at startup and sees irrelevant content after startup, making the whole process more coherent and purposeful.

[0065] In this embodiment, a complete process is designed and implemented, including selection of advertisement content, preloading scheduling, startup display logic, system startup detection and interactive pop-up window triggering mechanism; the above technical points are organically combined into a complete, smooth and good user experience solution, and it is ensured that it runs stably and reliably in the actual electronic device startup process.

[0066] The above technical solution achieves the following technical effects: 1) The embodiment replaces the traditional, non-commercial startup animation (or pure waiting interface) with commercial advertisement content, changes the first screen display content of the startup process, and makes it have commercial value.

[0067] 2) The embodiment solves the delay, lag or failure problem that may be caused by online loading of advertisements and interactive content, ensures smooth display of startup advertisements and immediate pop-up of subsequent interactive pop-up windows, and improves user experience and advertisement effect.

[0068] 3) The embodiment establishes a strong association between startup advertisements and subsequent user interactions. The advertisement information received by the user at startup is immediately responded and called for action after the system is available, which helps to improve advertisement conversion rate and user participation, solves the problem of no interaction during the startup process, and extends the advertisement effect to the system available stage.

[0069] 4) The embodiment ensures that the advertisement content displayed at startup and the interactive pop-up window content popped up after system startup are consistent or directly related in theme, product or service, making the whole process more coherent and purposeful.

[0070] Exemplary device Based on the above embodiment, the application also provides an advertisement interaction system based on a cold startup process, comprising: a preloading module for obtaining and preloading startup advertisement content to be displayed and corresponding interactive content; The boot-up animation module is configured to display the preloaded boot-up advertisement content as a boot-up animation when the device starts up. The start-up process module is configured to load and enter a system desktop or main interface when the preloaded boot-up advertisement content is displayed. The interactive pop-up window module is configured to extract interactive content associated with the preloaded boot-up advertisement content and display the interactive content through an interactive pop-up window.

[0071] The above technical solution achieves the following technical effects: 1) The embodiment replaces the traditional, non-commercial boot-up animation (or pure waiting interface) with commercial advertisement content, changes the first-screen display content of the boot-up process, and makes it have commercial value.

[0072] 2) The embodiment solves the delay, lag, or failure problems that may be caused by online loading of advertisements and interactive content, ensures smooth display of boot-up advertisements and immediate pop-up of subsequent interactive pop-up windows, and improves user experience and advertisement effectiveness.

[0073] 3) The embodiment establishes a strong association between boot-up advertisements and subsequent user interactions. The advertisement information received by the user during boot-up is immediately responded to and called for action after the system is available, which helps to improve advertisement conversion rate and user engagement, solves the problem of no interaction during the boot-up process, and extends the advertisement effect to the system available stage.

[0074] 4) The embodiment ensures that the advertisement content displayed during boot-up and the interactive pop-up window content popped up after the system starts are consistent or directly related in theme, product, or service, making the entire process more coherent and purposeful.

[0075] Based on the above embodiment, the application also provides a terminal, and a principle block diagram thereof can be as shown in Figure 3 .

[0076] The terminal includes a processor, a memory, an interface, a display screen, and a communication module connected through a system bus. The processor of the terminal is configured to provide computing and control capabilities. The memory of the terminal includes a computer readable storage medium and an internal memory. The computer readable storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the computer readable storage medium. The interface is configured to connect external devices. The display screen is configured to display corresponding information. The communication module is configured to communicate with a cloud server or other devices.

[0077] The computer program is executed by the processor to implement the operations of the advertisement interaction method based on the cold start-up process.

[0078] Those skilled in the art can understand that,Figure 3 The principle block diagram shown in the figure is only a block diagram of part of the structure related to the present application, and does not constitute a limitation on the terminal to which the present application is applied. The specific terminal can include more or less components than those shown in the figure, or combine certain components, or have a different component arrangement.

[0079] In one embodiment, a terminal is provided, comprising: a processor and a memory, the memory storing an advertisement interaction program based on a cold start process, the advertisement interaction program based on a cold start process being used for implementing the operations of the advertisement interaction method based on a cold start process as above when executed by the processor.

[0080] In one embodiment, a computer readable storage medium is provided, wherein the computer readable storage medium stores an advertisement interaction program based on a cold start process, the advertisement interaction program based on a cold start process being used for implementing the operations of the advertisement interaction method based on a cold start process as above when executed by the processor.

[0081] It can be understood by those skilled in the art that all or part of the processes in the above-mentioned embodiments can be completed by a computer program instructing related hardware. The computer program can be stored in a non-volatile storage medium. When the computer program is executed, it can include the processes of the above-mentioned embodiments. Any reference to memory, storage, database or other medium used in the embodiments provided by the present application can include non-volatile and volatile memory.

[0082] In summary, the present application provides an advertisement interaction method, system, terminal and storage medium based on a cold start process, comprising: obtaining and preloading boot-up advertisement content to be displayed and corresponding interaction content; when the device starts, the preloaded boot-up advertisement content is displayed as a boot-up animation; when the preloaded boot-up advertisement content is displayed, the system desktop or main interface is loaded and entered; the interaction content associated with the preloaded boot-up advertisement content is extracted, and the interaction content is displayed through an interactive pop-up window. The present application converts the originally idle boot-up waiting time into an advertisement display window, increases the advertisement exposure opportunity, and associates the boot-up advertisement with the interactive pop-up window content after the system starts, thereby improving the interaction performance of the boot-up advertisement, and improving the advertisement click rate, application download rate or activity participation rate.

[0083] It should be understood that the application of the present application is not limited to the above examples. Those skilled in the art can make improvements or changes according to the above description, and all these improvements and changes shall fall within the protection scope of the claims of the present application.

Claims

1. An advertisement interaction method based on a cold start process, characterized by, The method comprises the following steps: acquiring and preloading boot advertisement content and corresponding interactive content to be displayed; when the device is started, the preloaded boot advertisement content is displayed as a boot animation; when the preloaded boot advertisement content is displayed, the system desktop or the main interface is loaded and entered; extracting interactive content associated with the preloaded boot advertisement content and displaying the interactive content through an interactive pop-up window.

2. The cold-start process based advertisement interaction method of claim 1, wherein, The step of acquiring and preloading boot advertisement content and corresponding interactive content to be displayed comprises the following steps: According to a preset advertisement delivery strategy, at least one of the boot advertisement content and the corresponding interactive content to be displayed is pre-downloaded and stored from a network server or a local cache to obtain the preloaded boot advertisement content and the corresponding interactive content.

3. The cold-start process based advertisement interaction method of claim 2, wherein, The interactive content comprises one or a combination of a web page link jumped after clicking on an advertisement, an installation package of an application downloaded in the advertisement, detailed page information of an advertisement activity, and product introduction corresponding to the advertisement.

4. The cold-start process based advertisement interaction method of claim 1, wherein, The step of displaying the preloaded boot advertisement content as a boot animation when the device is started comprises the following steps: When the device is started, the system or the firmware is initialized; a preloading display module is loaded and executed, the preloaded boot advertisement content in the storage medium is acquired through the display module, and the preloaded boot advertisement content is displayed as a boot animation.

5. The cold-start process based advertisement interaction method of claim 4, wherein, The step of loading and entering the system desktop or the main interface when the preloaded boot advertisement content is displayed comprises the following steps: When the preloaded boot advertisement content is displayed, the remaining start process is executed through a system loading module; or the remaining start process is completed by the operating system guided through the display module; When the operating system is completely started, the system desktop or the main interface is entered.

6. The cold-start process based advertisement interaction method of claim 1, wherein, The step of extracting interactive content associated with the preloaded boot advertisement content and displaying the interactive content through an interactive pop-up window comprises the following steps: When the system desktop or the main interface is entered, the advertisement content identifier recorded in the boot advertisement display stage is acquired through a background program; It is judged whether the current system state meets the condition of popping up the interactive pop-up window; If the condition of popping up the interactive pop-up window is met, the corresponding interactive content is extracted according to the advertisement content identifier; The interactive content is displayed through the interactive pop-up window, and the interactive process in the interactive content is completed according to the interactive instruction.

7. The cold start process based advertisement interaction method of claim 6, wherein, The step of displaying the interactive content through the interactive pop-up window and completing the interactive process in the interactive content according to the interactive instruction comprises the following steps: If the boot advertisement corresponding to the advertisement content identifier is an application advertisement, the application download / installation portal or the function introduction corresponding to the application advertisement is displayed through the interactive pop-up window; If the boot advertisement corresponding to the advertisement content identifier is an activity advertisement, the activity detail page or the participation portal corresponding to the activity advertisement is displayed through the interactive pop-up window; If the boot advertisement corresponding to the advertisement content identifier is a commodity advertisement, the commodity detail page or the purchase link corresponding to the commodity advertisement is displayed through the interactive pop-up window. Based on the input click operation and / or the sliding operation, an interaction process in the interaction content is completed; wherein the interaction process comprises: jumping to a corresponding commodity webpage, downloading a corresponding installation package, and obtaining detailed page information of an advertising activity.

8. An advertisement interaction system based on a cold start process, characterized by, The method comprises: a preloading module configured to acquire and preload boot-up advertising content and corresponding interaction content to be displayed; a boot-up animation module configured to display the preloaded boot-up advertising content as a boot-up animation when a device is started; a start-up process module configured to load and enter a system desktop or a main interface when the preloaded boot-up advertising content is displayed; an interaction pop-up window module configured to extract interaction content associated with the preloaded boot-up advertising content and display the interaction content through an interaction pop-up window.

9. A terminal, characterized by comprising: The method comprises: a processor and a memory, wherein the memory stores an advertising interaction program based on a cold start-up process, and the advertising interaction program based on the cold start-up process, when executed by the processor, is configured to implement operations of the advertising interaction method based on the cold start-up process according to any one of claims 1-7.

10. A computer-readable storage medium, characterized in that, The computer readable storage medium stores an advertising interaction program based on a cold start-up process, and the advertising interaction program based on the cold start-up process, when executed by the processor, is configured to implement operations of the advertising interaction method based on the cold start-up process according to any one of claims 1-7.

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