Sales promotion support equipment

Abstract

To provide a sales promotion support device for predicting sales in a real store by implementing product sales measures in advance in a virtual store simulating the real store, thereby expanding product sales in the real store. [Solution] The sales promotion support device has a virtual store measure execution means for implementing a first sales measure in a virtual store, a first verification value calculation means for calculating virtual store sales after implementing the first sales measure in the virtual store, a first target determination means for determining whether the virtual store sales after implementing the first sales measure are greater than a virtual store target value, and if determined to be greater, a physical store measure execution means for implementing the first sales measure in a physical store, a second verification value calculation means for calculating the physical store sales after implementing the first sales measure, a second target determination means for determining whether the physical store sales after implementing the first sales measure are greater than the physical store target value, and a virtual store measure re-execution means for implementing a second sales measure in the virtual store if determined to be smaller.

Images