Information recommendation method and device, electronic equipment and storage medium

Abstract

Embodiments of the present application disclose an information recommendation method and device, electronic equipment and a storage medium. The method comprises: receiving an information portal acquisition request sent by a cash register system of a first user, the information portal acquisition request comprising current behavior information of a second user in a current offline scene; generating an information acquisition portal according to the current behavior information and sending the information acquisition portal to the cash register system, so that the cash register system outputs the information acquisition portal; receiving an information recommendation request sent by a second user terminal through the information acquisition portal, the information recommendation request comprising a second user identifier of the second user; acquiring to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information; and sending the to-be-recommended information to the second user terminal. The embodiments of the present application can improve the accuracy of information recommendation by combining the current behavior information of the user in the current offline scene when acquiring the to-be-recommended information.

Description

TECHNICAL FIELD

[0001] Embodiments of the present application relate to the technical field of Internet, and in particular, relate to an information recommendation method and device, electronic equipment and storage medium. BACKGROUND

[0002] In the prior art, when recommending information of an offline merchant to a user, there are generally two ways: the first way is that when the user has a consumption behavior online, historical behavior information of the user online is analyzed, and then merchant information of a related offline scene is pushed to the user; the second way is that when the user has a consumption behavior in an offline scene, historical behavior information of the user online is analyzed, merchant information of a related offline scene is determined, and the merchant information is pushed to the user.

[0003] It can be seen that in the prior art, when recommending merchant information of an offline scene to a user, the recommendation can only be made to the user according to historical behavior information of the user online, which leads to the problem that the recommended information may not meet the user's preferences, and the recommendation accuracy is poor. SUMMARY

[0004] Embodiments of the present application provide an information recommendation method, device, electronic equipment and storage medium, which help to improve the accuracy of information recommendation.

[0005] To solve the above problem, in a first aspect, embodiments of the present application provide an information recommendation method, comprising:

[0006] receiving an information portal acquisition request sent by a cash register system of a first user, the information portal acquisition request comprising current behavior information of a second user in a current offline scene;

[0007] generating an information acquisition portal according to the current behavior information, and sending the information acquisition portal to the cash register system, so that the cash register system outputs the information acquisition portal;

[0008] receiving an information recommendation request sent by a second user terminal through the information acquisition portal, the information recommendation request comprising a second user identifier of the second user;

[0009] acquiring, according to the second user identifier and the current behavior information, to-be-recommended information corresponding to other offline scenes associated with the current offline scene;

[0010] sending the to-be-recommended information to the second user terminal, the to-be-recommended information being used for display on the second user terminal.

[0011] In a second aspect, embodiments of the present application provide an information recommendation device, comprising:

[0012] An information portal request receiving module is configured to receive an information portal acquisition request sent by a cash register system of a first user, wherein the information portal acquisition request comprises current behavior information of a second user in a current offline scene;

[0013] An information acquisition portal generating module is configured to generate an information acquisition portal according to the current behavior information, and send the information acquisition portal to the cash register system, so that the cash register system outputs the information acquisition portal;

[0014] An information recommendation request receiving module is configured to receive an information recommendation request sent by a second user terminal through the information acquisition portal, wherein the information recommendation request comprises a second user identifier of the second user;

[0015] A to-be-recommended information acquiring module is configured to acquire to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information;

[0016] A to-be-recommended information sending module is configured to send the to-be-recommended information to the second user terminal, wherein the to-be-recommended information is used for display on the second user terminal.

[0017] In a third aspect, an electronic device is provided, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, and the processor implements the information recommendation method when executing the computer program.

[0018] In a fourth aspect, a computer readable storage medium is provided, which stores a computer program, and the program is executable on a processor to implement the steps of the information recommendation method.

[0019] The information recommendation method, device, electronic device, and storage medium provided in the embodiments of the present application can receive an information portal acquisition request sent by a cash register system of a first user, generate an information acquisition portal according to current behavior information of a second user in a current offline scene in the information portal acquisition request, and send the information acquisition portal to the cash register system, so that the cash register system outputs the information acquisition portal. An information recommendation request sent by a second user terminal through the information acquisition portal is received, the second user identifier can be associated with the current behavior information through the second user identifier in the information recommendation request, and to-be-recommended information corresponding to other offline scenes associated with the current offline scene is acquired according to the second user identifier and the current behavior information. The to-be-recommended information is sent to the second user terminal. Since the current behavior information of the user in the current offline scene is combined when the to-be-recommended information is acquired, the accuracy of information recommendation can be improved. BRIEF DESCRIPTION OF DRAWINGS

[0020] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the following will briefly introduce the drawings needed to be used in the embodiments or prior art description. Obviously, the drawings in the following description are only some of the embodiments of the present application, and other drawings can be obtained by those of ordinary skill in the art without any creative effort based on these drawings.

[0021] Figure 1 is a flowchart of the information recommendation method of the first embodiment of the present application;

[0022] Figure 2 is a structural schematic diagram of the information recommendation device of the second embodiment of the present application;

[0023] Figure 3 is a structural schematic diagram of the electronic device of the third embodiment of the present application. DETAILED DESCRIPTION

[0024] The technical solutions in the embodiments of the present application will be described clearly and completely in the following with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, not all. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without any creative effort fall within the scope of protection of the present application.

[0025] Embodiment one

[0026] The information recommendation method provided in the present embodiment, as shown in the figure, comprises steps 110 to 140. Figure 1

[0027] Step 110, receiving an information portal acquisition request sent by a cash register system of a first user, wherein the information portal acquisition request comprises current behavior information of a second user in a current offline scene.

[0028] The first user can be a merchant in the offline scene who can provide services, such as a catering merchant, etc. The second user can be an ordinary user, i.e. a user who purchases services provided by the first user. The information portal acquisition request further comprises the second user identifier. The current behavior information can comprise commodity information to be purchased by the second user, such as commodity name and corresponding price, etc.

[0029] ​When the second user performs a consumption behavior in a current offline scene where the first user is located, the cash register system of the first user records the current behavior information of the second user in the current offline scene, and sends an information entry acquisition request including the current behavior information to the electronic device executing the information recommendation method. The information entry acquisition request is used to request to acquire an information acquisition entry, through which the second user terminal of the second user can request to acquire recommended information of other offline scenes.

[0030] For example, the first user is a catering merchant, and when the second user orders food in the store where the first user is located, the cash register system of the first user acquires the list information of the food ordered by the user. At this time, the list information is taken as the current behavior information, and an information entry acquisition request including the current behavior information is generated and sent to the electronic device executing the information recommendation method.

[0031] In step 120, an information acquisition entry is generated according to the current behavior information, and the information acquisition entry is sent to the cash register system to make the cash register system output the information acquisition entry.

[0032] The information acquisition entry can include the current behavior information, the first user identifier of the first user, and link information of a recommended information display page.

[0033] In response to the information entry acquisition request, an information acquisition entry is generated according to the current behavior information, the first user identifier of the first user, and the link information of the recommended information display page, and the information acquisition entry is sent to the cash register system. After the cash register system receives the information acquisition entry, the information acquisition entry is output, for example, the information acquisition entry can be displayed on a display screen.

[0034] In an embodiment of the present application, generating the information acquisition entry according to the current behavior information includes: generating identifier information including the first user identifier of the first user and the current behavior information according to the current behavior information; and generating the information acquisition entry according to the identifier information and link information of a display page where the to-be-recommended information is located.

[0035] The display page where the to-be-recommended information is located is used to display the to-be-recommended information. The link information of the display page where the to-be-recommended information is located is certain, but the display content of the display page, i.e., the to-be-recommended information to be displayed, is determined according to the second user identifier acquired subsequently.

[0036] In response to the information portal acquisition request, according to the current behavior information, identification information including the first user identifier and the current behavior information of the first user is generated, the identification information can acquire the first user identifier and the current behavior information when being identified, and then the identification information and link information of a display page of the to-be-recommended information are generated into an information acquisition portal. The information acquisition portal is used to acquire an information recommendation request including a second user identifier. By including the identification information of the first user identifier and the current behavior information in the information acquisition portal, when the second user terminal acquires the to-be-recommended information through the information acquisition portal, the second user identifier and the current behavior information can be directly associated.

[0037] The information acquisition portal can include a two-dimensional code. The information acquisition portal can be a two-dimensional code, so that when the second user terminal scans the two-dimensional code, the second user identifier and the information included in the two-dimensional code, that is, the first user identifier and the current behavior information of the second user, can be acquired.

[0038] In an embodiment of the present application, the cash register system outputs the information acquisition portal in the following manner: the cash register system outputs the information acquisition portal into a cash register bill, or the cash register system displays the information acquisition portal on a display screen of the cash register system.

[0039] After the information acquisition portal is sent to the cash register system, the cash register system can output the information acquisition portal. The output form of the information acquisition portal can be outputting the information acquisition portal into a cash register bill or displaying the information acquisition portal on a display screen of the cash register system. The information acquisition portal is outputted into a cash register bill, which can be printing the information acquisition portal such as a two-dimensional code in the cash register bill after the user completes payment. For example, after the second user completes ordering and payment in the cash register system of the first user, the cash register system prints a cash register bill, and at this time, the two-dimensional code can be printed in the cash register bill. When the information acquisition portal is displayed on the display screen of the cash register system, the information acquisition portal and the current behavior information of the current second user can be displayed at the same time, so that the second user can determine that the current display is the information acquisition portal associated with himself. After the cash register system outputs the information acquisition portal, the second user terminal can send an information recommendation request to the electronic device executing the information recommendation method through the information acquisition portal. For example, the second user terminal scans the information acquisition portal in the form of a two-dimensional code, and the second user terminal sends an information acquisition request including the second user identifier, the first user identifier, and the current behavior information of the second user to the electronic device.

[0040] In step 130, an information recommendation request sent by the second user terminal through the information acquisition portal is received, and the information recommendation request includes a second user identifier of the second user.

[0041] When the information recommendation request sent by the second user terminal through the information acquisition portal is received, the second user identifier, the first user identifier and the current behavior information of the second user can be obtained by analyzing the information recommendation request, that is, the association relationship among the second user identifier, the second user identifier and the current behavior information can be obtained.

[0042] In step 140, according to the second user identifier and the current behavior information, the to-be-recommended information corresponding to the other offline scene associated with the current offline scene is obtained.

[0043] The current offline scene and the other offline scene can be scenes in different industry formats, for example, the first user of the current offline scene can be a catering business, and the other offline scene can be a business (such as a cinema) providing entertainment services or other businesses, etc. The industry format is a type of service form that provides sales and services according to certain strategic objectives, selectively uses commodity management structure, store location, store size, store form, price policy, sales method, sales service and other business means to meet the specific needs of specific consumers.

[0044] After obtaining the second user identifier according to the information recommendation request, the second user information corresponding to the second user identifier is obtained in the database, and the second user information and the current behavior information are analyzed to determine the consumption level and the consumption preference information of the second user, and based on the consumption level and the consumption preference information of the second user, the to-be-recommended information corresponding to the other offline scene associated with the current offline scene is obtained from the database.

[0045] The second user information can include the basic information and the historical behavior information of the second user, and the basic information can include gender, age, occupation and the like.

[0046] In an embodiment of the present application, the to-be-recommended information corresponding to the other offline scene associated with the current offline scene is obtained according to the second user identifier and the current behavior information, including: obtaining the historical behavior information of the second user according to the second user identifier, the historical behavior information including the historical behavior information of the historical offline scene and the historical behavior information of the online scene; and obtaining the to-be-recommended information corresponding to the other offline scene associated with the current offline scene according to the current behavior information and the historical behavior information.

[0047] The historical behavior information of the historical offline scene can be obtained when the second user obtains the information recommendation request through the information acquisition portal in the past, and the historical behavior information of the online scene can include the browsing information, search information, consumption information and the like of the user.

[0048] After the second user identifier is acquired according to the information recommendation request, the historical behavior information corresponding to the second user identifier is acquired in the database, and the basic information corresponding to the second user identifier can also be acquired, and then the current behavior information and the historical behavior information can be analyzed, and the consumption level and the consumption preference of the second user and the like information can be summarized based on the basic information, and the database storing the recommendation information is searched based on the consumption level and the consumption preference of the second user and the like information, to search for the to-be-recommended information corresponding to other offline scenes matched with the second user, and the to-be-recommended information is sorted to obtain the sorted to-be-recommended information. Since the current behavior information and the historical behavior information of the current offline scene are considered when the to-be-recommended information is determined, the accuracy of information recommendation can be further improved.

[0049] In step 150, the to-be-recommended information is sent to the second user terminal, and the to-be-recommended information is used for display on the second user terminal.

[0050] The to-be-recommended information acquired is sent to the second user terminal, and after the second user terminal receives the to-be-recommended information, the second user terminal jumps to a display page of the to-be-recommended information, and each piece of to-be-recommended information is displayed on the display page in the order of the to-be-recommended information, so that the to-be-recommended information displayed can guide the second user to make a decision on the next offline scene associated with the current offline scene.

[0051] The information recommendation method provided by the embodiment of the application receives an information portal acquisition request sent by a cash register system of a first user, generates an information acquisition portal according to current behavior information of a second user in a current offline scene in the information portal acquisition request, and sends the information acquisition portal to the cash register system, so that the cash register system outputs the information acquisition portal. The information recommendation method receives an information recommendation request sent by a second user terminal through the information acquisition portal, associates the second user identifier with the current behavior information through the second user identifier in the information recommendation request, acquires to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information, and sends the to-be-recommended information to the second user terminal. Since the current behavior information of the user in the current offline scene is combined when the to-be-recommended information is acquired, the accuracy of information recommendation can be improved.

[0052] On the basis of the above technical solution, after the to-be-recommended information is sent to the second user terminal, the method further includes receiving a resource transfer request for a first virtual resource corresponding to specified to-be-recommended information in the to-be-recommended information sent by the second user terminal, the resource transfer request including a resource identifier of the first virtual resource and a second virtual resource, transferring the first virtual resource to the second user terminal, and transferring a preset proportion of the second virtual resource to the cash register system of the first user.

[0053] The first virtual resource can be a coupon or the like, and the second virtual resource can be virtual currency.

[0054] The second user views the to-be-recommended information displayed on the display page of the second user terminal, and if it is determined that a certain to-be-recommended information is information of interest and the second user wants to go to the offline scene corresponding to the to-be-recommended information to make a purchase, the second user can pay the first virtual resource corresponding to the to-be-recommended information, so that the second user terminal takes the to-be-recommended information as a specified to-be-recommended information, and generates a resource transfer request according to the resource identifier of the first virtual resource and the second virtual resource paid by the second user, and sends the resource transfer request to the electronic device executing the information recommendation method. After the electronic device receives the resource transfer request, it is checked whether the index identifier of the first virtual resource corresponds to the same to-be-paid information as the second virtual resource. When they are the same, the first virtual resource is transferred to the second user terminal, and a preset proportion of the second virtual resource is transferred to the cash register system of the first user, and the part of the second virtual resource other than the preset proportion is transferred to the account or cash register system of other first users corresponding to the to-be-recommended information. By transferring the second virtual resource paid by the second user terminal to the first user's cash register system, the first user can promote the flow of the offline scene, so as to obtain the behavior information of the second user in the offline scene of the first user.

[0055] On the basis of the above technical solution, before the information portal acquisition request sent by the cash register system of the first user is received, the method further comprises: in response to the flow providing instruction sent by the cash register system, starting the flow providing function of the cash register system.

[0056] The flow providing function is integrated on the cash register system. If the first user wants to open the flow of the offline scene, the flow providing function in the cash register system can be started. At this time, the cash register system detects the starting instruction of the flow providing function, generates a flow providing instruction, and sends the flow providing instruction to the electronic device executing the information recommendation method. The electronic device receives the flow providing instruction sent by the cash register system, and starts the flow providing function of the cash register system in response to the flow providing instruction, so that the electronic device can obtain the flow in the offline scene corresponding to the cash register system, i.e., the behavior information of the second user in the cash register system.

[0057] On the basis of the above technical solution, the method further comprises: in response to the information promotion instruction sent by the cash register system, starting the information promotion function of the cash register system; receiving the promotion information sent by the cash register system, and saving the promotion information to the database, so as to take the promotion information as the to-be-recommended information of other second users.

[0058] The information promotion function is also integrated on the cashier system. If the first user wants to promote information of an offline scene, the flow information promotion function in the cashier system can be started. At this time, the cashier system detects the starting instruction of the information promotion function, generates an information promotion instruction, and sends the information promotion instruction to the electronic device that executes the information recommendation method. The electronic device receives the information promotion instruction sent by the cashier system, starts the information promotion function of the cashier system in response to the information promotion instruction, and then the cashier system can send promotion information to the electronic device. After the electronic device receives the promotion information, the promotion information is saved to the database. When other second users obtain recommended information through the information obtaining entrance obtained by the cashier system of other first users, matching can be performed. If the promotion information is matched, the promotion information can be used as the to-be-recommended information of the other second user and can be recommended to the other second user. Thus, more promotion information of the first user can be obtained through the information promotion function in the cashier system, and the obtaining method of the promotion information is enriched.

[0059] In a specific embodiment, the flow provision function of the cash register system is started in response to a flow provision instruction sent by the cash register system of a catering merchant; the information promotion function of the cash register system of the catering merchant or other merchants in the corresponding offline scene is started in response to an information promotion instruction sent by the cash register system of the catering merchant or other merchants, and then the cash register system with the started information promotion function can send promotion information to the electronic device that executes the information recommendation method, and the electronic device saves the promotion information into a database. When the second user arrives at the catering merchant to place an order, the cash register system can obtain real-time order information of the second user, which is taken as current behavior information of the second user. The cash register system generates an information portal acquisition request and sends it to the electronic device. The electronic device generates a two-dimensional code according to the current behavior information and sends it to the cash register system. The cash register system prints the two-dimensional code on a cash register receipt or displays it on the display screen of the cash register system. The second user can scan the two-dimensional code using a second user terminal such as a mobile phone. The second user terminal obtains the first user identifier and current behavior information in the two-dimensional code, and generates an information recommendation request in combination with the second user identifier, and sends the information recommendation information to the electronic device. The electronic device obtains the historical behavior information corresponding to the second user identifier, combines the historical behavior information and the current behavior information, searches the database for promotion information of other format merchants, obtains the to-be-recommended information corresponding to other offline scenes associated with the current offline scene, sends the to-be-recommended information to the second user terminal, and the second user terminal jumps to the display page of the to-be-recommended information and displays each piece of to-be-recommended information on the display page. When the second user is interested in a piece of to-be-recommended information, the second user can click on the to-be-recommended information, so that the second user terminal takes the to-be-recommended information as a specified to-be-recommended information. After the second user pays for the coupon corresponding to the specified to-be-recommended information, the second user terminal sends a resource transfer request to the electronic device. The electronic device transfers the coupon to the second user terminal and transfers a preset proportion of the payment amount to the catering merchant. Since the current behavior information of the second user in the current offline scene is combined to recommend offline scene information to the second user, the accuracy of information recommendation is improved, and after the second user completes consumption in the current offline scene, the second user can be quickly recommended to other associated offline scenes, realizing recommendation and guidance of the next offline scene of the second user.

[0060] Embodiment Two

[0061] The information recommendation device provided in this embodiment, as shown in Figure 2 The information recommendation device 200 includes:

[0062] The information portal request receiving module 210 is configured to receive an information portal obtaining request sent by a cash register system of a first user, wherein the information portal obtaining request comprises current behavior information of a second user in a current offline scene;

[0063] The information portal generating module 220 is configured to generate an information portal according to the current behavior information, and send the information portal to the cash register system, so that the cash register system outputs the information portal;

[0064] The information recommendation request receiving module 230 is configured to receive an information recommendation request sent by a second user terminal through the information portal, wherein the information recommendation request comprises a second user identifier of the second user;

[0065] The to-be-recommended information obtaining module 240 is configured to obtain to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information;

[0066] The to-be-recommended information sending module 250 is configured to send the to-be-recommended information to the second user terminal, and the to-be-recommended information is used for display on the second user terminal.

[0067] Optionally, the to-be-recommended information obtaining module comprises:

[0068] The historical behavior information obtaining unit is configured to obtain historical behavior information of the second user according to the second user identifier, wherein the historical behavior information comprises historical behavior information of a historical offline scene and historical behavior information of an online scene;

[0069] The to-be-recommended information obtaining unit is configured to obtain to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the current behavior information and the historical behavior information.

[0070] Optionally, the manner in which the cash register system outputs the information portal comprises that the cash register system outputs the information portal into a cash register bill, or the cash register system displays the information portal on a display screen of the cash register system.

[0071] Optionally, the information portal comprises a two-dimensional code.

[0072] Optionally, the information portal generating module comprises:

[0073] The identifier information generating unit is configured to generate identifier information comprising a first user identifier of the first user and the current behavior information according to the current behavior information;

[0074] The information acquisition entrance generating unit is configured to generate the information acquisition entrance according to the identification information and link information of a display page where the to-be-recommended information is located.

[0075] Optionally, the apparatus further comprises:

[0076] The resource transfer request receiving module is configured to, after the to-be-recommended information is sent to the second user terminal, receive a resource transfer request for a first virtual resource corresponding to specified to-be-recommended information in the to-be-recommended information sent by the second user terminal, the resource transfer request comprising a resource identifier of the first virtual resource and a second virtual resource.

[0077] The resource transfer module is configured to transfer the first virtual resource to the second user terminal and transfer a preset proportion of the second virtual resource to the cash register system of the first user.

[0078] Optionally, the apparatus further comprises:

[0079] The traffic providing function starting module is configured to, before the information acquisition entrance request sent by the cash register system of the first user is received, start a traffic providing function of the cash register system in response to a traffic providing instruction sent by the cash register system.

[0080] Optionally, the apparatus further comprises:

[0081] The information promotion function starting module is configured to start an information promotion function of the cash register system in response to an information promotion instruction sent by the cash register system.

[0082] The promotion information saving module is configured to receive promotion information sent by the cash register system and save the promotion information into a database, so as to take the promotion information as to-be-recommended information of other second users.

[0083] The information recommendation apparatus provided by the embodiments of the present application is configured to implement each step of the information recommendation method described in Embodiment One, and the specific implementation manners of each module of the apparatus are described in the corresponding steps, which will not be repeated here.

[0084] The information recommendation device provided in this application embodiment receives an information entry request sent by a first user's POS system through an information entry request receiving module. An information entry generation module generates an information entry based on the current behavior information of a second user in the current offline scenario in the information entry request and sends the information entry to the POS system so that the POS system outputs the information entry. An information recommendation request receiving module receives an information recommendation request sent by a second user terminal through the information entry. The second user identifier in the information recommendation request can be associated with the current behavior information. A pending recommendation information acquisition module obtains pending recommendation information corresponding to other offline scenarios associated with the current offline scenario based on the second user identifier and the current behavior information. A pending recommendation information sending module sends the pending recommendation information to the second user terminal. Since the current behavior information of the user in the current offline scenario is combined when obtaining the pending recommendation information, the accuracy of information recommendation can be improved.

[0085] Example 3

[0086] This application also provides an electronic device, such as... Figure 3 As shown, the electronic device 300 may include one or more processors 310 and one or more memories 320 connected to the processors 310. The electronic device 300 may also include an input interface 330 and an output interface 340 for communicating with another device or system. Program code executed by the processor 310 may be stored in the memory 320.

[0087] The processor 310 in the electronic device 300 calls the program code stored in the memory 320 to execute the information recommendation method in the above embodiment.

[0088] The aforementioned components in the electronic device can be connected to each other via a bus, such as a data bus, address bus, control bus, expansion bus, and local bus, or any combination thereof.

[0089] This application also provides a computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the steps of the information recommendation method as described in Embodiment 1 of this application.

[0090] The various embodiments in this specification are described in a progressive manner, with each embodiment focusing on its differences from other embodiments. Similar or identical parts between embodiments can be referred to interchangeably. For the apparatus embodiments, since they are fundamentally similar to the method embodiments, the description is relatively simple; relevant parts can be referred to the descriptions in the method embodiments.

[0091] The information recommendation method and device, the electronic device, and the storage medium are described in detail above, and the principles and implementation manners of the present application are described by using specific examples. The above description of the embodiments is only used to help understand the method of the present application and its core idea. Meanwhile, for those skilled in the art, the specific implementation manners and application ranges can be changed according to the idea of the present application. In summary, the content of the specification should not be understood as a limitation of the present application.

[0092] From the above description of the embodiments, those skilled in the art can clearly understand that the embodiments can be implemented by means of software and the necessary general hardware platforms, and of course, can also be implemented by hardware. Based on such understanding, the above technical solutions can be embodied in the form of a software product, which can be stored in a computer readable storage medium, such as a ROM / RAM, a magnetic disk, an optical disk, etc., and includes a number of instructions to make a computer device (which can be a personal computer, a server, or a network device, etc.) execute the methods described in each embodiment or some parts of the embodiments.

Claims

1. An information recommendation method characterized by comprising: The method comprises the following steps: receiving an information portal acquisition request sent by a cash register system of a first user, the information portal acquisition request comprising current behavior information of a second user in a current offline scene; generating an information acquisition portal according to the current behavior information, and sending the information acquisition portal to the cash register system, so that the cash register system outputs the information acquisition portal; receiving an information recommendation request sent by a second user terminal through the information acquisition portal, the information recommendation request comprising a second user identifier of the second user; acquiring to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information; sending the to-be-recommended information to the second user terminal, the to-be-recommended information being used for display on the second user terminal.

2. The method of claim 1, wherein, The step of acquiring to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information comprises the following steps: acquiring historical behavior information of the second user according to the second user identifier, the historical behavior information comprising historical behavior information of historical offline scenes and historical behavior information of online scenes; acquiring to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the current behavior information and the historical behavior information.

3. The method of claim 1, wherein, The cash register system outputs the information acquisition portal in the following ways: the cash register system outputs the information acquisition portal into a cash register bill, or the cash register system displays the information acquisition portal on a display screen of the cash register system.

4. The method of claim 1, wherein, The information acquisition portal comprises a two-dimensional code.

5. The method of claim 1, wherein, The step of generating an information acquisition portal according to the current behavior information comprises the following steps: generating identifier information comprising a first user identifier of the first user and current behavior information according to the current behavior information; generating the information acquisition portal according to the identifier information and link information of a display page where the to-be-recommended information is located.

6. The method of claim 1, wherein, After the step of sending the to-be-recommended information to the second user terminal, the method further comprises the following steps: receiving a resource transfer request for a first virtual resource corresponding to specified to-be-recommended information in the to-be-recommended information sent by the second user terminal, the resource transfer request comprising a resource identifier of the first virtual resource and a second virtual resource; transferring the first virtual resource to the second user terminal, and transferring a preset proportion of the second virtual resource to the cash register system of the first user.

7. The method of claim 1, wherein, Before the step of receiving an information portal acquisition request sent by a cash register system of a first user, the method further comprises the following step: in response to a traffic provision instruction sent by the cash register system, starting a traffic provision function of the cash register system.

8. The method of claim 1, wherein, The method further comprises the following steps: in response to an information promotion instruction sent by the cash register system, starting an information promotion function of the cash register system; receiving promotion information sent by the cash register system, and saving the promotion information in a database, so as to use the promotion information as to-be-recommended information of other second users.

9. An information recommendation device characterized by comprising: The method comprises the following steps: An information portal request receiving module is configured to receive an information portal acquisition request sent by a cashier system of a first user, the information portal acquisition request comprising current behavior information of a second user in a current offline scene; An information acquisition portal generating module is configured to generate an information acquisition portal according to the current behavior information, and send the information acquisition portal to the cashier system, so that the cashier system outputs the information acquisition portal; An information recommendation request receiving module is configured to receive an information recommendation request sent by a second user terminal through the information acquisition portal, the information recommendation request comprising a second user identifier of the second user; A to-be-recommended information acquiring module is configured to acquire to-be-recommended information corresponding to other offline scenes associated with the current offline scene according to the second user identifier and the current behavior information; A to-be-recommended information sending module is configured to send the to-be-recommended information to the second user terminal, the to-be-recommended information being used for display on the second user terminal.

10. An electronic device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, characterized in that, The processor executes the computer program to implement the information recommendation method of any one of claims 1 to 8.

11. A computer readable storage medium having stored thereon a computer program, characterized in that The program is executed by the processor to implement the steps of the information recommendation method of any one of claims 1 to 8.

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