A method and device for purchasing goods by promoting a live broadcast page

Abstract

The objective of this application is to provide a method and device for purchasing goods through a promoted live streaming page, including: obtaining an offline purchase request of the user for the goods on the promoted live streaming page corresponding to the goods, wherein the offline purchase request includes the user location information of the user; in response to the offline purchase request, determining the target offline address information of the goods according to the user location information; obtaining an order purchase request of the user for the goods; and based on the order purchase request, sending corresponding order purchase information to the target offline merchant at the target offline address information. By displaying an offline purchase link on the promoted live streaming page of the goods for the user to determine the corresponding offline address information and make a purchase, this application improves the shopping efficiency of the user, can stimulate the shopping enthusiasm of the user, and provides a good shopping experience for the user.

Description

Technical Field

[0001] This application relates to the field of communications, and in particular, to a technology for purchasing goods through a promoted live broadcast page. Background Art

[0002] Live commerce is the act of selling goods during a live broadcast in the live entertainment industry. Its form is constantly changing. The reason for the emergence of live commerce is the rise of e-commerce, which has led to some people in the entertainment industry following suit and evolving. In the live broadcasts of live commerce hosts, links corresponding to the goods being sold are displayed on the live broadcast interface. After the user clicks on the icon corresponding to the link, they can enter the purchase channel for the goods. However, due to limited quantities or a large number of purchasing users, etc., some links may show that the goods are already sold out after being clicked, or the user wants to quickly get the goods for experience and does not want to wait for the express logistics process from placing an order to receiving the goods. Moreover, the long time difference between shopping and delivery can cause a poor user experience for the user, etc. Summary of the Invention

[0003] An object of this application is to provide a method and device for purchasing goods through a promoted live broadcast page.

[0004] According to one aspect of this application, a method for purchasing goods through a promoted live broadcast page is provided, wherein the method includes:

[0005] Obtain the offline purchase request of the user for the goods in the promoted live broadcast page corresponding to the goods, wherein the offline purchase request includes the user location information of the user;

[0006] In response to the offline purchase request, determine the target offline address information of the goods according to the user location information;

[0007] Obtain the order purchase request of the user for the goods;

[0008] Based on the order purchase request, send the corresponding order purchase information to the target offline merchant at the target offline address information.

[0009] According to another aspect of this application, a method for purchasing goods through a promoted live broadcast page is provided, wherein the method includes:

[0010] Based on the purchase operation of the user in the promoted live broadcast page of the goods, send an offline purchase request for the goods to the corresponding network device, wherein the offline purchase request includes the user location information of the user.

[0011] According to one aspect of this application, a method for purchasing goods through a promoted live broadcast page is provided, wherein the method includes:

[0012] The user equipment sends an offline purchase request for the commodity to the corresponding network equipment based on the user's purchase operation on the promotion live page of the commodity, where the offline purchase request includes the user location information of the user.

[0013] The network equipment obtains the offline purchase request, and in response to the offline purchase request, determines the target offline address information of the commodity according to the user location information; obtains the order purchase request of the user for the commodity; and based on the order purchase request, sends the corresponding order purchase information to the target offline merchant at the target offline address information.

[0014] According to one aspect of the present application, there is provided a network equipment for purchasing a commodity through a promotion live page, and the equipment includes:

[0015] A first module, configured to obtain an offline purchase request of the user for the commodity on the promotion live page corresponding to the commodity, where the offline purchase request includes the user location information of the user.

[0016] A second module, configured to determine the target offline address information of the commodity according to the user location information in response to the offline purchase request.

[0017] A third module, configured to obtain the order purchase request of the user for the commodity.

[0018] A fourth module, configured to send the corresponding order purchase information to the target offline merchant at the target offline address information based on the order purchase request.

[0019] According to another aspect of the present application, there is provided a user equipment for purchasing a commodity through a promotion live page, and the equipment includes:

[0020] A first module, configured to send an offline purchase request for the commodity to the corresponding network equipment based on the user's purchase operation on the promotion live page of the commodity, where the offline purchase request includes the user location information of the user.

[0021] According to one aspect of the present application, there is provided an equipment for purchasing a commodity through a promotion live page, where the equipment includes:

[0022] A processor; and

[0023] A memory arranged to store computer-executable instructions, and when the executable instructions are executed, the processor executes the operations of any of the above methods.

[0024] According to one aspect of the present application, there is provided a computer-readable medium storing instructions which, when executed, cause a system to perform the operations of any of the above-described methods.

[0025] Compared with the prior art, by displaying an offline purchase link on the promotion live page of a commodity for a user to determine the corresponding offline address information and make a purchase, the present application improves the shopping efficiency of the user, can stimulate the shopping enthusiasm of the user, and provides a good shopping experience for the user. Brief Description of the Drawings

[0026] By reading the detailed description of the non-limiting embodiments with reference to the following drawings, other features, objects, and advantages of the present application will become more apparent:

[0027] Figure 1 FIG. shows a flowchart of a method for purchasing a commodity through a promotion live page according to an embodiment of the present application;

[0028] Figure 2 FIG. shows a flowchart of a method for purchasing a commodity through a promotion live page according to another embodiment of the present application;

[0029] Figure 3 FIG. shows a flowchart of a method for purchasing a commodity through a promotion live page according to still another embodiment of the present application;

[0030] Figure 4 FIG. shows the functional modules of a network device according to an embodiment of the present application;

[0031] Figure 5 FIG. shows the functional modules of a user device according to an embodiment of the present application; Figure 6 FIG. shows an exemplary system that can be used to implement the various embodiments described in the present application.

[0032] Identical or similar reference numerals in the drawings represent identical or similar components. Detailed Description of the Invention

[0033] The present application will be further described in detail below with reference to the drawings.

[0034] In a typical configuration of the present application, the terminal, the devices of the service network, and the trusted party each include one or more processors (e.g., a central processing unit (CPU)), an input / output interface, a network interface, and a memory.

[0035] The memory may include non-permanent memory in the form of computer-readable media, such as random access memory (RAM) and / or non-volatile memory, such as read only memory (ROM) or flash memory. The memory is an example of a computer-readable medium.

[0036] Computer-readable media includes both permanent and non-permanent, removable and non-removable media implemented by any method or technology for storing information. The information can be computer-readable instructions, data structures, program modules, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PCM), programmable random access memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technologies, compact disc read only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassettes, magnetic tape disk storage or other magnetic storage devices, or any other non-transitory medium that can be used to store information that can be accessed by a computing device.

[0037] The devices referred to in this application include, but are not limited to, user devices, network devices, or devices formed by integrating user devices and network devices through a network. The user devices include, but are not limited to, any mobile electronic product that can perform human-computer interaction with users (such as human-computer interaction through a touchpad), such as smart phones, tablets, etc. The mobile electronic products can adopt any operating system, such as Android operating system, iOS operating system, etc. Among them, the network device includes an electronic device that can automatically perform numerical calculations and information processing according to pre-set or stored instructions. Its hardware includes, but is not limited to, microprocessors, application specific integrated circuits (ASICs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), digital signal processors (DSPs), embedded devices, etc. The network devices include, but are not limited to, computers, network hosts, single network servers, multiple network server sets or clouds composed of multiple servers; here, the cloud is composed of a large number of computers or network servers based on cloud computing. Among them, cloud computing is a type of distributed computing, which consists of a virtual supercomputer composed of a group of loosely coupled computers. The network includes, but is not limited to, the Internet, wide area network, metropolitan area network, local area network, VPN network, wireless ad hoc network (Ad Hoc network), etc. Preferably, the device can also be a program running on the user device, network device, or a device formed by integrating user devices and network devices, network devices, touch terminals or network devices and touch terminals through a network.

[0038] Of course, those skilled in the art should understand that the above devices are only examples. Other existing or future devices that can be applied to this application should also be included within the protection scope of this application and are hereby incorporated by reference.

[0039] In the description of this application, "a plurality of" means two or more, unless otherwise specifically defined.

[0040] Figure 1A method for purchasing goods through a promoted live broadcast page according to an aspect of the present application is shown. Herein, the method is applied to a computer device and includes steps S101, S102, S103, and S104. In step S101, the computer device obtains an offline purchase request of the user for the goods in the promoted live broadcast page corresponding to the goods, wherein the offline purchase request includes the user location information of the user's current location; in step S102, in response to the offline purchase request, the target offline address information of the goods is determined according to the user location information; in step S103, the order purchase request of the user for the goods is obtained; in step S104, based on the order purchase request, the corresponding order purchase information is sent to the target offline merchant at the target offline address information. Herein, the computer device includes a network device corresponding to the live broadcast application (such as a server, etc.), and the network device includes, but is not limited to, a computer, a network host, a single network server, a set of multiple network servers, or a cloud composed of multiple servers. In some embodiments, the execution of step S103 has no necessary connection with the execution of step S102, and the two are carried out in parallel. For example, the network device generates an offline purchase request for the goods based on the user's operation on the promoted live broadcast page, and the offline purchase request contains corresponding order information for generating an order purchase request, etc. Or, the purchase of the goods on the promoted live broadcast page is a pre-set purchase rule (such as pre-setting that each person purchases N pieces at a time, etc.), and while generating the offline purchase request based on the user's purchase operation, an order purchase request for purchasing N pieces is directly generated. In some embodiments, the execution of step S103 is based on some pre-information of step S102. For example, the network device sends the target offline address information and relevant price information, etc. to the user for the user to confirm whether to place an order and the order quantity, etc. If confirmed, a corresponding order purchase request is generated, etc.

[0041] Specifically, in step S101, the computer device obtains the user's offline purchase request for the commodity on the promotion live page corresponding to the commodity, where the offline purchase request includes the user location information of the user at present. For example, the user holds a user device, and a corresponding live program (such as a live application, a live plug-in, a live web page, a live mini-program, etc.) is installed on the user device. The display device of the user device can present the selected page by the user. The corresponding page includes the promotion live page of the commodity corresponding to the selected anchor by the user. The selection of the promotion live page of the anchor by the user can be the promotion live page of the commodity determined based on the commodity identification information, or can also be the live page of the anchor determined based on the user identification information of the anchor or the access address information of the live page, etc. The corresponding commodity is in a promotion and sales state on the promotion live page. For example, the offline purchase link and / or the online purchase link of the commodity is in a touchable state. By touching the offline purchase link and / or the online purchase link, the purchase page of the commodity can be accessed, etc. Here, the promotion live page can be a dedicated promotion live page for promoting the commodity, or the promotion live page includes a promotion live page for temporarily selling the commodity belonging to the anchor, etc. In some cases, the offline purchase request can be triggered based on the user's touch on the offline purchase link of the commodity, and can also be generated based on the touch operation on the sold-out online purchase link of the commodity. The online purchase link refers to the purchase link of the commodity shipped by a fixed merchant through ETC or CTC methods such as express delivery and logistics. The offline purchase link refers to the purchase link of the commodity shipped by a nearby local merchant (for example, a merchant with a distance difference less than or equal to the distance difference threshold from the user location information) in a short time (the delivery time / pick-up time is less than or equal to the time threshold, such as two hours, one day, etc.) through the OTO mode. In some embodiments, the offline purchase link of the commodity is presented on the promotion live page; in step S101, the computer device receives the offline purchase request for the commodity sent by the user's user device, where the offline purchase request is generated based on the user's touch operation on the offline purchase link on the promotion live page, and the offline purchase request includes the user location information of the user. For example, the offline purchase identification information (such as the offline purchase link, etc.) of the corresponding commodity is presented on the promotion live page for the user to click or select the corresponding purchase identification information to make an offline purchase request for the commodity. The user device sends the user's offline purchase request for the commodity to the computer device based on the user's touch operation on the offline purchase identification information (such as clicking or pressing a key to input a corresponding instruction, etc.), where the offline purchase request includes the user location information of the user, such as the user's current positioning information, the receiving address information, etc.The offline purchase link includes link identification information of an offline store of the commodity near the user's location information (such as the location difference from the user's location information is less than or equal to the location difference threshold, etc.). When the user clicks on the link identification information, the user's location information is included in the offline purchase request and sent to a computer device, etc. Based on the offline purchase link, one or more offline address information can be determined, and each offline address information has an offline supplier corresponding to the commodity.

[0042] In some embodiments, the promoted live page further includes an online purchase link for the commodity. For example, an online purchase link for the commodity is also presented on the promoted live page. The online purchase link includes link identification information for processes such as placing an online order for the commodity and express delivery on the promoted live page. This online purchase link corresponds to an online supplier that has a revenue association with the promoted live page. When different users place orders through this online purchase link, multiple orders correspond to the same online supplier. The online purchase link and the offline purchase link can be presented on the promoted live page simultaneously; in other cases, the offline purchase link is generated based on the sales status of the online purchase link. For example, if the commodity corresponding to the online purchase link has been sold to a preset proportion or even sold out, the corresponding offline purchase link can be jumped to through the online purchase link, or the offline purchase link can be presented on the promoted live page, etc. In some embodiments, the method includes step S105 (not shown). In step S105, if the commodity corresponding to the online purchase link has been sold out, the offline purchase link for the commodity is presented on the promoted live page. For example, the computer device obtains the sales quantity of the commodity of the online purchase link, and in real time obtains the commodity orders determined by each user based on the online purchase link, and counts the real-time online sales quantity of the commodity according to the commodity orders. If the real-time online sales quantity is equal to the preset sales quantity of the commodity, it is determined that the commodity of the online purchase link has been sold out, and the offline purchase link for the commodity is presented on the promoted live page, such as the relevant corresponding anchor sending a presentation prompt message for the offline purchase link to prompt the anchor to present the offline purchase link on the promoted live page, etc.

[0043] In step S102, in response to the offline purchase request, the target offline address information of the product is determined according to the user location information. For example, after the computer device obtains the corresponding offline purchase request, it can match and determine the target offline address information of the product based on the user location information. If the computer device has a corresponding store database, one or more offline store information is stored in the database. Each offline store information includes the corresponding offline address information and the product list of the store. The product list includes products for sale, product prices, product quantities, etc. The computer device determines the store whose position difference from the user location information of the user is less than or equal to the preset distance threshold and whose product list contains the promoted product as the target product, and determines the address information of the target store as the corresponding target offline address information, etc. The one or more offline stores may be stores having an association relationship with the promoted live broadcast page. For example, the order revenue of the order determined by the offline store through the offline purchase request has a revenue sharing relationship with the host user of the promoted live broadcast page.

[0044] In some embodiments, in step S102, one or more offline address information of the product is determined according to the user location information, and the corresponding target offline address information is determined based on the one or more offline address information. For example, usually, due to the denser distribution of offline stores, in order to provide a good shopping experience for users, the network device first determines the offline address information of one or more offline stores according to the user location information, and then screens the offline address information that is more suitable for the user from the one or more offline address information. Specifically, for example, the network device screens out one or more offline address information that meets the conditions according to the location information, price information, etc. of the store and the user location information, and then further determines the target offline address information according to preset conditions (such as further distance, price, historical purchase records, etc.). Or, the network device sends the one or more offline address information to the corresponding user device for the user device to present the one or more offline address information to the user for decision-making to determine the corresponding target offline address information. After the computer device determines the corresponding one or more offline address information, it sends the one or more offline address information to the user, such as sending at least one of the one or more offline address information to the user's user device. At least one of the one or more offline address information may be determined randomly from the one or more offline address information, or screened from the one or more offline address information according to a preset screening rule, such as according to the distance, whether the user has consumed, the user consumption frequency, etc. When the computer device sends the one or more offline address information to the user's user device, it may also send the product list of the offline store corresponding to the one or more offline address information to the user device for the user device to browse and purchase other products of the store while placing an order for the product.

[0045] In some embodiments, determining the corresponding target offline address information based on the one or more offline address information includes: sending at least one of the one or more offline address information and the commodity price information of the at least one offline address information to the user's user device, where the commodity price information of the at least one offline address information is used to be presented on the user device; receiving the target offline address information about the commodity uploaded by the user device. For example, since the offline suppliers of the offline stores corresponding to each offline address information are different, there may be different commodity price information for the commodity for each offline address information. The computer device sends the corresponding offline address information to the user's user device, and at the same time, also sends the commodity price information corresponding to each offline address information to the user device for the user to refer to and select, etc. The user device receives and presents the at least one offline address information and the commodity price information of each offline address information in the at least one offline address information, and then collects the touch operation of the user on the at least one offline address information, and determines the corresponding target offline address information from the at least one offline address information based on the corresponding touch operation (such as touch instructions, touch positions, etc.), and the target offline address information is the address information corresponding to the offline store where the user selects to purchase the commodity.

[0046] In some embodiments, the user location information includes but is not limited to: the preset recipient address information of the user; the recipient address information of the user whose usage frequency is greater than or equal to the usage frequency threshold; the recipient address information used by the user last time; the current location information of the user. For example, the computer device can obtain the user's historical data, such as the default recipient address information, the recipient address information used last time, or the recipient address information whose usage frequency is greater than or equal to the usage frequency threshold, etc. The computer device can determine any of the foregoing recipient address information as the user's user location information, and determine one or more offline address information in the attachment based on the user location information. Of course, the user location information can also be the current location information determined based on the user's current location, such as longitude and latitude or map location data in an electronic map.

[0047] In some embodiments, the user location information includes the current location information of the user, and the method further includes step S106 (not shown). In step S106, the target location information corresponding to the user's shopping is obtained. Wherein, determining the target offline address information of the commodity according to the user location information includes: determining the target offline address information of the commodity according to the current location information and the target location information. For example, the user location information includes the current location information of the user, and this current location information is obtained by the positioning device of the user device and sent to the computer device, or the corresponding location information is determined based on the wireless access point currently connected by the user, etc. and sent to the computer device, etc. In addition, this offline purchase link can be used for the purchase of offline commodities and commodity delivery, and can also be used for placing orders and in-store pickups of commodities in offline stores. The in-store pickup process is related to the user's travel trajectory. In some cases, the user location information further includes the target location information of the user, which is used to indicate the travel destination of the user. The computer device can determine the one or more offline address information / target offline address information according to the user location information and the target location information, such as determining the offline stores whose positioning distance difference and target distance difference from the user location information and the target location information are less than or equal to the preset distance difference threshold, and determining the address information of the offline store as the offline address information, etc.; or, the computer device determines the corresponding target travel information according to the current location information and the target location information, and determines the corresponding one or more offline address information / target offline address information according to the road trajectory corresponding to the target travel information, etc.

[0048] In some embodiments, determining the target offline address information of the commodity according to the current location information and the target location information includes: determining the target travel information of the user according to the current location information and the target location information; determining one or more offline address information of the commodity according to the target travel information, wherein each offline address information is on the travel route of the target travel information; determining the target offline address information of the commodity based on the one or more offline address information. For example, the target travel information includes the road trajectory information of the user from the current location information to the target location information. According to the road trajectory information, the offline stores on the corresponding road of the road trajectory information can be determined, and the address of the corresponding offline store is determined as the offline address information. Or, according to the address information of the offline store, the travel difference information of each offline store from the road travel information is determined. If the travel difference information is less than or equal to the travel difference threshold, the address information of the offline store is determined as the offline address information, etc.

[0049] In some embodiments, determining the target trip information of the user according to the current location information and the target location information includes: determining the target trip information of the user according to the current location information, the target location information, and the current road condition information, where the current road condition information is used to characterize the congestion state of the current road. For example, when a computer device determines one or more offline stores, in addition to considering the trip difference between the target trip information and the offline stores, it can also consider the current road state information, such as the congestion state and weather condition of the current road, so as to comprehensively determine the target trip information of the user, and combine the target trip information with one or more offline stores to determine the corresponding one or more offline address information, etc.

[0050] In step S103, obtain the user's order purchase request for the commodity. For example, a network device can obtain the user's order purchase request for a commodity. For example, the purchase link in the promotion live page presets the user's order purchase information for the commodity (such as the purchase price and / or purchase quantity). If the network device obtains the user's offline purchase request for the commodity, it directly generates an order purchase request for the user, and the order purchase request includes the purchase price and / or purchase quantity of the user's purchase of the commodity, etc. Or, based on the user's offline purchase request for the commodity, the network device returns an order purchase page for the commodity (such as an order purchase page only for the commodity) to the corresponding user. If it receives the user's order placement operation on the order purchase page, it generates a corresponding order purchase request. Also for example, the network device determines the corresponding one or more offline address information and sends the one or more offline address information to the user device. The user device can determine the corresponding target offline address information based on the user's operation, and at the same time generate a corresponding order purchase request based on the user's purchase operation, etc. Another example is that after the network device determines the corresponding target offline address information, it can return the commodity list corresponding to the target offline address information to the user device for the user to place an order and purchase in the store, thereby generating a corresponding order purchase request.

[0051] In step S104, based on the order purchase request, send the corresponding order purchase information to the target offline merchant at the target offline address information. For example, the network device sends the order purchase request to the corresponding order purchase information based on the order purchase request, where the corresponding order purchase request may include a paid order, or an order to be paid, etc. The merchant at the corresponding target offline address information receives the order purchase information and then issues an order according to the order purchase information.

[0052] In some embodiments, in step S103, an order purchase request for the commodity in the target offline address information is received from the user device. For example, after the computer device sends at least one of one or more offline address information to the user's user device, the user device can determine the target address information from one or more offline address information. Alternatively, after the network device determines the corresponding target offline address information, it can send the target offline address information to the user device, enabling the user to place an order to purchase the corresponding commodity through the target address information. For example, the user device presents at least one of one or more offline address information and determines the selected at least one offline address information as the corresponding target offline address information based on the user's selection operation on at least one of them. The user device can generate an order purchase request for the commodity regarding the target address information based on the user's order placement operation in the target address information, and upload the order purchase request to the computer device. The order purchase request includes the price, quantity, etc. of the commodity, and may also include the order price and order quantity of other commodities, etc. The computer device queries the target device corresponding to the target address information (such as the management device of the offline store, etc.) based on the order purchase request for the target address information, and sends order purchase information to the target device based on the order purchase request. The order purchase information includes the purchase quantity and purchase price of the corresponding commodity, etc., for the target device to present and complete the order. For example, the corresponding order purchase information is presented through the target device, and the order is confirmed based on the confirmation operation of the management personnel of the target offline store. In some cases, the order purchase information includes the commodity payment information of the user regarding the commodity.

[0053] In some embodiments, the method further includes step S107 (not shown). In step S107, order completion information uploaded by the target offline merchant is received. The order completion information includes payment confirmation information of the target offline merchant regarding the order purchase information of the user. Based on the order completion information, order delivery information is sent to the delivery user corresponding to the target offline address information. The order delivery information includes the target offline address information, the order purchase information, and the user location information. For example, after the target offline merchant confirms the order, it can send order confirmation information to the computer device. The order confirmation information includes payment confirmation information of the management device of the target offline store for the commodity payment information. The computer device sends order delivery information to the corresponding delivery personnel based on the order confirmation information of the order. For example, the computer device confirms the corresponding delivery user from multiple delivery personnel and sends order delivery information to the delivery user. Or if the order is delivered by the merchant, the computer device sends order delivery information to the delivery user of the offline store. For another example, the computer device sends corresponding order delivery requests to multiple delivery users and sends order delivery information to the delivery user based on the delivery response information of the delivery user regarding the order delivery request. The delivery response information is used to indicate the confirmation delivery information of the delivery user regarding the order delivery request. The order delivery information includes the target offline address information, the order purchase information, and the user location information of the order, etc., and is used for the delivery user to pick up goods, inspect goods at the target offline address corresponding to the target offline address, and deliver goods to the user location information, etc.

[0054] In some embodiments, the method further includes step S108 (not shown). In step S108, in response to the offline purchase request, if the offline address information of the commodity cannot be queried according to the user location information, the corresponding associated commodity information is determined according to the commodity information, and one or more associated target offline address information of the associated commodity information are determined according to the user location information. Among them, the associated order purchase request of the user for the associated commodity is obtained in step S103. Among them, in step S104, based on the associated order purchase request, the corresponding associated order purchase information is sent to the associated target offline merchant at the associated target offline address information. For example, due to the uneven distribution of geographical locations or the different popularity of commodities, the distribution of offline stores corresponding to different commodities is also different, and there may be a situation where there is no offline store near the user location information. For example, the computer device determines that there is no offline store of the commodity within the preset distance difference threshold of the user location information according to the user location information. In other words, the computer device cannot query the offline address information of the commodity according to the user location information, then the computer device determines the corresponding associated commodity information according to the commodity identification information of the commodity (such as commodity name, image or serial number, etc.). For example, the corresponding associated products such as "Liuquan Snail Rice Noodles" or "Li Ziqi Snail Rice Noodles" are determined according to "Hao Huan Snail Rice Noodles". In some cases, the commodity type of the associated commodity information is the same as that of the commodity, and there are one or more associated offline address information corresponding to the associated commodity near the user location information, and the corresponding associated target offline address information can be determined based on the one or more associated offline address information, etc. The computer device sends at least one of the associated target offline address information to the user's user device. In some cases, the computer device also sends an offline out-of-stock prompt information about the commodity to the user. The offline out-of-stock prompt information is used to prompt the user that there is no offline address information of the commodity within the preset position difference threshold where the user location information is located.

[0055] In some embodiments, the method further includes step S109 (not shown). In step S109, the online order revenue information and the offline order revenue information in the promoted live page are obtained, and the host revenue information of the host user corresponding to the promoted live page is determined according to the online revenue information and the offline order revenue information. For example, the sales of goods in the promoted live room can bring certain revenue to the host user. Here, different suppliers have different revenue sharing ratios according to different sales channels. For example, the supplier corresponding to the online purchase link sets a corresponding online order sharing ratio, and each offline supplier corresponding to the offline purchase link sets a corresponding offline order sharing ratio. According to the sales revenue corresponding to the online purchase link and the online order sharing ratio, the online order revenue information of the host user can be determined; according to the sales revenue of each offline store corresponding to the offline purchase link for the goods and the respective offline order sharing ratios, the offline order revenue information of the host user for the goods can be statistically determined. After the computer device determines the corresponding online order revenue information and offline order revenue information, it can determine the host revenue information of the host user, thereby improving the promotion enthusiasm of the host user for goods and providing a good sales environment for the sales of goods, etc.

[0056] Figure 2A method for purchasing goods through a promoted live broadcast page according to another aspect of the present application is applied to a user device. The method includes step S201. In step S201, based on the user's purchase operation on the promoted live broadcast page of the goods, an offline purchase request for the goods is sent to the corresponding network device, where the offline purchase request includes the user's location information. For example, the user holds the user device, and a corresponding live broadcast program (such as a live broadcast application, a live broadcast plugin, a live broadcast web page, a live broadcast mini program, etc.) is installed on the user device. The display device of the user device can present the selected page for the user. The corresponding page includes the promoted live broadcast page of the goods corresponding to the selected anchor by the user. The promoted live broadcast page of the goods selected by the user can be determined based on the product identification information of the goods, or can also be the live broadcast page of the anchor determined based on the user identification information of the anchor or the access address information of the live broadcast page, etc. The corresponding goods are in a promoted sales state on the promoted live broadcast page. For example, the offline purchase link and / or the online purchase link of the goods are in a touchable state. By touching the offline purchase link and / or the online purchase link, the purchase page of the goods can be accessed, etc. Here, the promoted live broadcast page can be a dedicated promoted live broadcast page for promoting the goods, or the promoted live broadcast page includes a promoted live broadcast page for temporarily selling the goods belonging to the anchor, etc. In some cases, the offline purchase request can be triggered based on the user's touch of the offline purchase link of the goods, or can also be generated based on the touch operation of the sold-out online purchase link of the goods. Among them, the online purchase link refers to the purchase link of goods shipped by a fixed merchant through express delivery, logistics, etc. in the ETC or CTC mode, and the offline purchase link refers to the purchase link of goods shipped by a nearby local merchant (for example, a merchant with a distance difference less than or equal to the distance difference threshold from the user's location information) in a short time (the delivery time / pick-up time is less than or equal to the time threshold, such as two hours, one day, etc.) through the OTO mode.

[0057] After the computer device obtains the corresponding offline purchase request, it can match and determine the target offline address information of the product for the user based on the user location information. For example, if the computer device has a corresponding store database, one or more offline store information is stored in the database. Each offline store information includes the corresponding offline address information and the product list of the store. The product list includes products for sale, product prices, and product quantities, etc. The computer device determines the store whose position difference from the user location information is less than or equal to the preset distance threshold and whose product list contains the promoted product as the target product through the user location information, and determines the address information of the target store as the corresponding target offline address information, etc. The one or more offline stores may be stores having an association relationship with the promoted live broadcast page. For example, the order revenue of the order determined by the offline store through the offline purchase request has a revenue sharing relationship with the host user of the promoted live broadcast page.

[0058] The network device can obtain the user's order purchase request for the product. For example, the purchase link in the promoted live broadcast page presets the user's order purchase information for the product (such as purchase price and / or purchase quantity). If the network device obtains the user's offline purchase request for the product, it directly generates an order purchase request for the user, and the order purchase request includes the purchase price and / or purchase quantity of the user's purchase of the product, etc. Or, based on the user's offline purchase request for the product, the network device returns an order purchase page for the product (such as an order purchase page only for the product, etc.) to the corresponding user. If it receives the user's order placement operation on the order purchase page, it generates a corresponding order purchase request. Also, for example, the network device determines one or more corresponding offline address information, and sends the one or more offline address information to the user device. The user device can determine the corresponding target offline address information based on the user's operation, and at the same time generate a corresponding order purchase request based on the user's purchase operation, etc. Again, for example, after the network device determines the corresponding target offline address information, it can return the product list corresponding to the target offline address information, etc. to the user device for the user to place an order and purchase in the store, thereby generating a corresponding order purchase request. The network device sends the corresponding order purchase information to the target offline address information based on the order purchase request. Among them, the corresponding order purchase request may include a paid order or an order to be paid, etc. The merchant corresponding to the target offline address information receives the order purchase information and then issues an order according to the order purchase information.

[0059] In some embodiments, the method further includes step S202 (not shown). In step S202, at least one offline address information of the commodity and commodity price information of the at least one offline address information sent by the network device are received and presented; based on the user's confirmation operation on the at least one offline address information, the corresponding target offline address information is determined, and the target offline address information is returned to the network device. For example, since the offline suppliers of the offline stores corresponding to the respective offline address information are different, there may be different commodity price information for the commodity for each offline address information. The computer device sends the corresponding offline address information to the user's user device, and at the same time, also sends the commodity price information corresponding to each offline address information to the user device for the user to refer to and select. The user device receives and presents the at least one offline address information and the commodity price information of each offline address information in the at least one offline address information, and then collects the touch operation of the user on the at least one offline address information, and determines the corresponding target offline address information from the at least one offline address information based on the corresponding touch operation (such as touch instructions, touch positions, etc.). The target offline address information is the address information corresponding to the offline store where the user selects to purchase the commodity.

[0060] Figure 3 A method for purchasing a commodity through a promoted live page according to another aspect of the present application is shown, wherein the method includes:

[0061] Based on the user's purchase operation in the promoted live page of the commodity, the user device sends an offline purchase request for the commodity to the corresponding network device, wherein the offline purchase request includes the user's location information;

[0062] The network device obtains the offline purchase request, and in response to the offline purchase request, determines the target offline address information of the commodity according to the user location information; obtains the user's order purchase request for the commodity; and based on the order purchase request, sends the corresponding order purchase information to the target offline merchant at the target offline address information.

[0063] The above mainly introduces the embodiments of a method for purchasing a commodity through a promoted live page of the present application. In addition, the present application also provides specific devices capable of implementing the above embodiments. Next, we will combine Figure 4 、 Figure 5 to introduce.

[0064] Figure 4A network device 100 for purchasing a product through a promotional live broadcast page according to one aspect of the present application is shown, which specifically includes a module 101, a module 102, a module 103, and a module 104. The module 101 is used to obtain a user's offline purchase request for the product in the promotional live broadcast page corresponding to the product, wherein the offline purchase request includes the user's current user location information; the module 102 is used to respond to the offline purchase request and determine the target offline address information of the product according to the user location information; the module 103 is used to obtain the user's order purchase request for the product; the module 104 is used to send corresponding order purchase information to the target offline merchant of the target offline address information based on the order purchase request.

[0065] In some embodiments, the offline purchase link of the product is presented on the promotion live page; wherein, the first module 101 is used to receive an offline purchase request for the product sent by a user device of the user, wherein the offline purchase request is generated based on the touch operation of the user on the offline purchase link in the promotion live page, and the offline purchase request includes the user location information of the user. In some embodiments, the promotion live page also includes an online purchase link for the product. In some embodiments, the first module 102 is used to determine one or more offline address information of the product according to the user location information; and determine the corresponding target offline address information based on the one or more offline address information. In some embodiments, the determining the corresponding target offline address information based on the one or more offline address information includes: sending at least one offline address information of the one or more offline address information and the product price information of the at least one offline address information to the user device of the user, wherein the product price information of the at least one offline address information is used to be presented on the user device; receiving the target offline address information about the product uploaded by the user device.

[0066] Here, the Figure 4 The specific implementations corresponding to the one-to-one module 101, the one-to-two module 102, and the one-to-three module 103 are the same as those described above. Figure 1 The illustrated embodiments of step S101 , step S102 , and step S103 are the same or similar, and thus are not described in detail and are included herein by reference.

[0067] In some embodiments, the device includes a module (not shown) for presenting an offline purchase link for the product on the promotion live broadcast page if the product corresponding to the online purchase link is sold out.

[0068] In some embodiments, the user location information includes, but is not limited to: the preset recipient address information of the user; the recipient address information of the user with a usage frequency greater than or equal to a usage frequency threshold; the recipient address information of the user's previous use; the current location information of the user. For example, a computer device can obtain the user's historical data, such as the default recipient address information, the recipient address information of the previous use, or the recipient address information with a usage frequency greater than or equal to the usage frequency threshold, etc. The computer device can determine any of the foregoing recipient address information as the user's location information, and determine one or more offline address information of the attachment based on the user location information. Of course, the user location information can also be the current location information determined based on the user's current location, such as longitude and latitude or map location data in an electronic map, etc.

[0069] In some embodiments, the device further includes a module (not shown) for obtaining the target location information corresponding to the user's shopping; wherein, determining the target offline address information of the product according to the user location information includes: determining the target offline address information of the product according to the current location information and the target location information.

[0070] In some embodiments, determining the target offline address information of the product according to the current location information and the target location information includes: determining the target travel information of the user according to the current location information and the target location information; determining one or more offline address information of the product according to the target travel information, wherein each offline address information is on the travel route of the target travel information; determining the target offline address information of the product based on the one or more offline address information.

[0071] In some embodiments, determining the target travel information of the user according to the current location information and the target location information includes: determining the target travel information of the user according to the current location information, the target location information, and the current road condition information, wherein the current road condition information is used to characterize the congestion state of the current road.

[0072] In some embodiments, a module 103 is configured to receive an order purchase request for the product in the target offline address information sent by the user device.

[0073] In some embodiments, the device further includes a seventh module (not shown), configured to receive the order completion information uploaded by the target offline merchant, where the order completion information includes the payment confirmation information of the order purchase information of the user by the target offline merchant; and send order delivery information to the delivery user corresponding to the target offline address information based on the order completion information, where the order delivery information includes the target offline address information, the order purchase information, and the user location information.

[0074] In some embodiments, the device further includes an eighth module (not shown), configured to, in response to the offline purchase request, if the offline address information of the commodity cannot be queried according to the user location information, determine the corresponding associated commodity information according to the commodity information, and determine the associated target offline address information of the associated commodity information according to the user location information; where a thirteenth module 103 is configured to obtain the associated order purchase request of the user for the associated commodity; and a fourteenth module 104 is configured to send the corresponding associated order purchase information to the associated target offline merchant at the associated target offline address information based on the associated order purchase request. For example, due to uneven geographical distribution or different popularity degrees of commodities, the distribution of offline stores corresponding to different commodities is also different, and there may be a situation where there is no offline store near the user location information.

[0075] In some embodiments, the device further includes a ninth module (not shown), configured to obtain the online order revenue information and the offline order revenue information in the promoted live page, and determine the host revenue information of the host user corresponding to the promoted live page according to the online revenue information and the offline order revenue information.

[0076] Herein, the specific embodiments corresponding to the fifteenth module to the nineteenth module are the same as or similar to the embodiments of the foregoing steps S105 to S109, and thus will not be described again, and are included herein by reference.

[0077] Figure 5Shown is a user device 200 for purchasing a commodity through promoting a live broadcast page according to an aspect of the present application, which specifically includes a 2-1 module 201. The 2-1 module 201 is configured to send an offline purchase request for the commodity to a corresponding network device based on a purchase operation of a user on the promoted live broadcast page of the commodity, wherein the offline purchase request includes user location information of the user. In some embodiments, the device further includes step S202 (not shown), configured to receive and present at least one offline address information of the commodity and commodity price information of the at least one offline address information sent by the network device; determine corresponding target offline address information based on a confirmation operation of the user on the at least one offline address information, and return the target offline address information to the network device.

[0078] Herein, specific implementation manners corresponding to the 2-1 module 201 and a 2-2 module (not shown) are the same as or similar to the embodiments of the foregoing step S201 and step S202, and thus will not be described in detail again, and are included herein by reference.

[0079] In addition to the methods and devices introduced in the foregoing embodiments, the present application further provides a computer-readable storage medium storing computer code, and when the computer code is executed, the method as described in any one of the foregoing is executed.

[0080] The present application further provides a computer program product, and when the computer program product is executed by a computer device, the method as described in any one of the foregoing is executed.

[0081] The present application further provides a computer device, which includes:

[0082] One or more processors;

[0083] A memory for storing one or more computer programs;

[0084] When the one or more computer programs are executed by the one or more processors, the one or more processors are caused to implement the method as described in any one of the foregoing.

[0085] Figure 6 Shown is an exemplary system that can be used to implement the various embodiments described in the present application;

[0086] As Figure 6In some embodiments, system 300 can act as any one of the above devices in each of the embodiments. In some embodiments, system 300 may include one or more computer-readable media having instructions (e.g., system memory or NVM / storage device 320) and one or more processors (e.g., (one or more) processors 305) coupled to the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described in this application.

[0087] For one embodiment, system control module 310 may include any suitable interface controller to provide any suitable interface to at least one of (one or more) processors 305 and / or any suitable device or component communicating with system control module 310.

[0088] System control module 310 may include a memory controller module 330 to provide an interface to system memory 315. Memory controller module 330 may be a hardware module, a software module, and / or a firmware module.

[0089] System memory 315 may be used, for example, to load and store data and / or instructions for system 300. For one embodiment, system memory 315 may include any suitable volatile memory, e.g., suitable DRAM. In some embodiments, system memory 315 may include double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

[0090] For one embodiment, system control module 310 may include one or more input / output (I / O) controllers to provide an interface to NVM / storage device 320 and (one or more) communication interfaces 325.

[0091] For example, NVM / storage device 320 may be used to store data and / or instructions. NVM / storage device 320 may include any suitable non-volatile memory (e.g., flash memory) and / or may include any suitable (one or more) non-volatile storage devices (e.g., one or more hard disk drives (HDDs), one or more optical disc (CD) drives, and / or one or more digital versatile disc (DVD) drives).

[0092] NVM / storage device 320 may include storage resources that are physically part of the device on which system 300 is installed, or it may be accessible by the device without being part of the device. For example, NVM / storage device 320 may be accessed via (one or more) communication interfaces 325 over a network.

[0093] One or more communication interfaces 325 may provide an interface for system 300 to communicate via one or more networks and / or with any other suitable devices. System 300 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and / or protocols.

[0094] For one embodiment, at least one of (one or more) processors 305 may be logically encapsulated with one or more controllers of system control module 310 (e.g., memory controller module 330). For one embodiment, at least one of (one or more) processors 305 may be logically encapsulated with one or more controllers of system control module 310 to form a system-in-package (SiP). For one embodiment, at least one of (one or more) processors 305 may be logically integrated with one or more controllers of system control module 310 on the same die. For one embodiment, at least one of (one or more) processors 305 may be logically integrated with one or more controllers of system control module 310 on the same die to form a system-on-chip (SoC).

[0095] In various embodiments, system 300 may be, but is not limited to: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet computer, a netbook, etc.). In various embodiments, system 300 may have more or fewer components and / or a different architecture. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a liquid crystal display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an application specific integrated circuit (ASIC), and speakers.

[0096] It should be noted that the present application may be implemented in software and / or a combination of software and hardware. For example, it may be implemented using an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device. In one embodiment, the software program of the present application may be executed by a processor to implement the steps or functions described above. Similarly, the software program of the present application (including related data structures) may be stored in a computer-readable recording medium, such as a RAM memory, a magnetic or optical drive, or a floppy disk and the like. Additionally, some steps or functions of the present application may be implemented using hardware, such as a circuit that cooperates with a processor to execute each step or function.

[0097] In addition, a part of this application can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can call or provide the methods and / or technical solutions according to this application through the operations of the computer. Those skilled in the art should understand that the forms of existence of computer program instructions in a computer-readable medium include, but are not limited to, source files, executable files, installation package files, etc. Correspondingly, the ways in which computer program instructions are executed by a computer include, but are not limited to: the computer directly executes the instructions, or the computer compiles the instructions and then executes the corresponding compiled program, or the computer reads and executes the instructions, or the computer reads and installs the instructions and then executes the corresponding installed program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium accessible to the computer.

[0098] The communication medium includes a medium through which communication signals containing, for example, computer-readable instructions, data structures, program modules, or other data are transmitted from one system to another. The communication medium can include guided transmission media (such as cables and wires (e.g., optical fibers, coaxial cables, etc.)) and wireless (unguided) media that can propagate energy waves, such as sound, electromagnetic, RF, microwave, and infrared. Computer-readable instructions, data structures, program modules, or other data can be embodied as, for example, a modulated data signal in a wireless medium (such as a carrier wave or a similar mechanism embodied as part of spread spectrum technology). The term "modulated data signal" refers to a signal whose one or more characteristics are changed or set in a manner that encodes information in the signal. Modulation can be analog, digital, or a hybrid modulation technique.

[0099] By way of example and not limitation, the computer-readable storage medium can include volatile and non-volatile, removable and non-removable media implemented in any method or technology for storing information such as computer-readable instructions, data structures, program modules, or other data. For example, the computer-readable storage medium includes, but is not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic / ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other media known now or developed in the future that can store computer-readable information / data for use by a computer system.

[0100] Here, an embodiment according to the present application includes a device, which includes a memory for storing computer program instructions and a processor for executing the program instructions. When the computer program instructions are executed by the processor, the device is triggered to run the methods and / or technical solutions based on the foregoing multiple embodiments according to the present application.

[0101] For those skilled in the art, it is obvious that the present application is not limited to the details of the above exemplary embodiments, and the present application can be implemented in other specific forms without departing from the spirit or basic characteristics of the present application. Therefore, from any point of view, the embodiments should be regarded as exemplary and non-limiting. The scope of the present application is defined by the appended claims rather than the above description. Therefore, all changes falling within the meaning and scope of the equivalent elements of the claims are intended to be included in the present application. Any reference signs in the claims should not be construed as limiting the claims involved. In addition, it is obvious that the word "comprising" does not exclude other units or steps, and the singular does not exclude the plural. The multiple units or devices stated in the device claims can also be implemented by one unit or device through software or hardware. The words such as first and second are used to denote names and do not denote any particular order.

Claims

1. A method for purchasing goods by promoting a live streaming page, which is applied to a network device, wherein, The method includes: Obtaining an offline purchase request of the user for the commodity on the promotion live page corresponding to the commodity, where the offline purchase request includes the user location information of the user, the commodity is in a promotion and sales state on the promotion live page, the offline purchase request is generated based on a touch operation on the sold-out online purchase link of the commodity, and the online purchase link of the commodity is presented on the promotion live page; Responding to the offline purchase request and determining the target offline address information of the commodity according to the user location information; Obtaining an order purchase request of the user for the commodity; Based on the order purchase request, sending the corresponding order purchase information to the target offline merchant at the target offline address information.

2. The method according to claim 1, wherein, The offline purchase link of the commodity is presented on the promotion live page; Among them, the obtaining of the offline purchase request of the user for the commodity on the promotion live page corresponding to the commodity includes: Receiving the offline purchase request of the commodity sent by the user's user device, where the offline purchase request is generated based on the user's touch operation on the offline purchase link on the promotion live page.

3. The method according to claim 2, wherein, The method further includes: If the commodity corresponding to the online purchase link is sold out, presenting the offline purchase link of the commodity on the promotion live page.

4. The method according to claim 1, wherein, The determining of the target offline address information of the commodity according to the user location information includes: Determining one or more offline address information of the commodity according to the user location information; Determining the corresponding target offline address information based on the one or more offline address information.

5. The method according to claim 4, wherein, The determining of the corresponding target offline address information based on the one or more offline address information includes: Sending at least one offline address information among the one or more offline address information and the commodity price information of the at least one offline address information to the user's user device, where the commodity price information of the at least one offline address information is used to be presented on the user device; Receiving the target offline address information of the commodity uploaded by the user device.

6. The method according to any one of claims 1 to 5, wherein The user location information includes any one of the following: The preset receiving address information of the user; The receiving address information of the user with a usage frequency greater than or equal to the usage frequency threshold; The receiving address information used by the user last time; The current location information of the user.

7. The method according to claim 6, wherein The user location information includes the current location information of the user, where the method further includes: Obtaining the target location information corresponding to the user's shopping; Among them, the determining of the target offline address information of the commodity according to the user location information includes: Determining the target offline address information of the commodity according to the current location information and the target location information.

8. The method according to claim 7, wherein, The determining of the target offline address information of the commodity according to the current location information and the target location information includes: Determining the target travel information of the user according to the current location information and the target location information; Determine one or more offline address information of the commodity according to the target itinerary information, wherein each offline address information is on the itinerary route of the target itinerary information; Determine the target offline address information of the commodity based on the one or more offline address information.

9. The method according to claim 8, wherein The determining the target itinerary information of the user according to the current location information and the target location information includes: Determine the target itinerary information of the user according to the current location information, the target location information and the current road condition information, wherein the current road condition information is used to characterize the congestion state of the current road.

10. The method according to claim 1, wherein The obtaining the order purchase request of the user for the commodity includes: Receive the order purchase request of the commodity in the target offline address information sent by the user device.

11. According to the method of claim 10, wherein The method further includes: Receive the order confirmation information uploaded by the target offline merchant, wherein the order confirmation information includes the payment confirmation information of the order purchase information of the user by the target offline merchant; Send order delivery information to the delivery user corresponding to the target offline address information based on the order confirmation information, wherein the order delivery information includes the target offline address information, the order purchase information and the user location information.

12. The method according to claim 1, wherein The method further includes: In response to the offline purchase request, if the offline address information of the commodity is not queried according to the user location information, determine the corresponding associated commodity information according to the commodity information, and determine the associated target offline address information of the associated commodity information according to the user location information; Wherein, the obtaining the order purchase request of the user for the commodity includes: Obtain the associated order purchase request of the user for the associated commodity; Wherein, the sending the corresponding order purchase information to the target offline merchant of the target offline address information based on the order purchase request includes: Send the corresponding associated order purchase information to the associated target offline merchant of the associated target offline address information based on the associated order purchase request.

13. The method according to claim 1, wherein The method further includes: Obtain the online order revenue information and the offline order revenue information in the promoted live page, and determine the host revenue information of the host user corresponding to the promoted live page according to the online revenue information and the offline order revenue information.

14. A method for purchasing goods through promoting a live broadcast page, which is applied to a user device, wherein, The method includes: Based on the purchase operation of the user on the promotion live page of the product, send an offline purchase request for the product to the corresponding network device, where the offline purchase request includes the user location information of the user, the product is in a promotion and sales state on the promotion live page, the offline purchase request is generated based on a touch operation on the sold-out online purchase link of the product, and the online purchase link of the product is presented on the promotion live page; enable the network device to respond to the offline purchase request, determine the target offline address information of the product according to the user location information, obtain the order purchase request of the user for the product, and based on the order purchase request, send the corresponding order purchase information to the target offline merchant at the target offline address information.

15. The method according to claim 14, wherein, The method further includes: Receiving and presenting at least one offline address information of the product and the product price information of the at least one offline address information sent by the network device; Based on the confirmation operation of the user on the at least one offline address information, determining the corresponding target offline address information and returning the target offline address information to the network device.

16. A method for purchasing goods through promoting a live streaming page, wherein, The method includes: The user device sends an offline purchase request for the product to the corresponding network device based on the purchase operation of the user on the promotion live page of the product, where the offline purchase request includes the user location information of the user, the product is in a promotion and sales state on the promotion live page, the offline purchase request is generated based on a touch operation on the sold-out online purchase link of the product, and the online purchase link of the product is presented on the promotion live page; The network device obtains the offline purchase request, responds to the offline purchase request, determines the target offline address information of the product according to the user location information; obtains the order purchase request of the user for the product; based on the order purchase request, sends the corresponding order purchase information to the target offline merchant at the target offline address information.

17. An apparatus for purchasing goods through promoting a live streaming page, wherein, The device includes: A processor; and A memory arranged to store computer-executable instructions, the executable instructions when executed cause the processor to perform the operations of the method according to any one of claims 1 to 15.

18. A computer-readable medium storing instructions, the instructions when executed cause the system to perform the operations of the method according to any one of claims 1 to 15.

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