A search and analysis system and method based on supply and demand platform

Abstract

The present disclosure relates to a supply and demand platform and a search and analysis method thereof, wherein the supply and demand platform includes: a data access module for receiving data content sent by a content terminal, a search module for receiving a search request sent by a traffic terminal, obtaining search results and sending them to the traffic terminal for display, a report generation module for generating content analysis reports and traffic analysis reports based on search information, a report sending module for sending content analysis reports to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and sending traffic analysis reports to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report. Thus, the data content sent by the content terminal can be quickly and flexibly obtained, and intelligent search services can be provided for the traffic terminal, and the content terminal and the traffic terminal can optimize the data content based on the analysis report to obtain more traffic, adjust the strategy for traffic diversion, and expand the effect of channel traffic.

Description

Technical Field

[0001] The present disclosure relates to the field of search technology, and in particular to a search analysis system and method based on a supply and demand platform. Background Art

[0002] At present, in the era of the Internet of Everything and information explosion, information will become more and more, and users' demand for accurate and high-quality content will become stronger and stronger. Content providers have a large amount of good content that cannot reach more users, and traffic providers themselves lack more content that users need, and cannot meet users' search needs. How to solve this problem is the problem that this solution needs to solve.

[0003] In the related technologies, content providers have several options: build their own APP, website or mini-program to distribute their own content, or choose an existing large platform and put their own content or products on it to obtain traffic. Traffic providers, on the other hand, need to collect content, build search services, and establish their own search analysis and optimization methods if they don’t have content. Therefore, for content providers, it is costly to make their own APP, website or mini-program, and they need to be handled by dedicated operators. Because platforms cannot share data with each other, they need to be independently maintained and incur management costs. For traffic providers, collecting data is very time-consuming, and building a search technology system is also a technical challenge. There are also traffic analysis, search analysis, and traffic division strategies, all of which require manpower costs. Summary of the invention

[0004] In order to solve the above technical problems or at least partially solve the above technical problems, the present disclosure provides a search analysis system and method based on a supply and demand platform.

[0005] The present disclosure provides a search analysis system based on a supply and demand platform, comprising:

[0006] A data access module, used for receiving data content sent by a content terminal; wherein the data content includes a distribution identifier;

[0007] A search module is provided, which is used to receive a search request sent by a flow terminal, obtain search results from the data content based on the search request and the distribution identifier, and send the search results to the flow terminal for display;

[0008] Generate report module, used to generate content analysis report and traffic analysis report based on search information;

[0009] The report sending module is used to send the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and send the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report.

[0010] In some optional embodiments, the search analysis system based on the supply and demand platform further includes:

[0011] A platform terminal connection module, used to establish a connection with the content terminal in a preset manner;

[0012] The data access module is specifically used for:

[0013] The data content is received from the content terminal in full.

[0014] In some optional embodiments, the data access module is further configured to:

[0015] Receive the real-time data content sent by the content terminal in an incremental manner.

[0016] In some optional embodiments, the report generation module is specifically used to:

[0017] Acquire the search information based on the search log;

[0018] Analyze the search information, obtain the search keyword list, content click volume, content display volume and content optimization information to generate the content analysis report;

[0019] The search information is analyzed, traffic distribution information is obtained, and the traffic analysis report is generated.

[0020] In some optional embodiments, the search analysis system based on the supply and demand platform further includes:

[0021] An optimization request receiving module, used for receiving a content optimization request sent by a content terminal;

[0022] An optimization information acquisition module is used to acquire content to be optimized and instructions to be optimized based on the content optimization request;

[0023] The optimization processing module is used to optimize the content to be optimized based on the instruction to be optimized to obtain updated data content.

[0024] In some optional embodiments, the search analysis system based on the supply and demand platform further includes:

[0025] A control request receiving module, used for receiving a flow control request sent by a flow terminal;

[0026] A control information acquisition module, used to acquire the content to be controlled and the control instruction based on the flow control request;

[0027] The control processing module is used to perform control processing on the content to be controlled based on the control instruction to obtain updated search traffic.

[0028] The present disclosure provides a search and analysis method based on a supply and demand platform, which is applied to the supply and demand platform, including:

[0029] Receiving data content sent by a content terminal; wherein the data content includes a distribution identifier;

[0030] receiving a search request sent by a traffic terminal, obtaining search results from the data content based on the search request and the distribution identifier, and sending the search results to the traffic terminal for display;

[0031] Generate content analysis reports and traffic analysis reports based on search information;

[0032] The content analysis report is sent to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and the traffic analysis report is sent to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report.

[0033] The present disclosure provides a search analysis system based on a supply and demand platform, comprising: a supply and demand platform, a content terminal and a traffic terminal; wherein:

[0034] The supply and demand platform receives the data content sent by the content terminal; wherein the data content includes a distribution identifier;

[0035] The supply and demand platform receives the search request sent by the traffic terminal, obtains search results from the data content based on the search request and the distribution identifier, and sends the search results to the traffic terminal for display;

[0036] The supply and demand platform generates a content analysis report and a traffic analysis report based on the search information;

[0037] The supply and demand platform sends the content analysis report to the content terminal, and sends the traffic analysis report to the traffic terminal;

[0038] The content terminal adjusts the data content based on the content analysis report;

[0039] The traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report.

[0040] An embodiment of the present disclosure also provides an electronic device, which includes: a processor; a memory for storing executable instructions of the processor; the processor is used to read the executable instructions from the memory and execute the instructions to implement a search and analysis method based on a supply and demand platform as provided in an embodiment of the present disclosure.

[0041] The embodiments of the present disclosure also provide a computer-readable storage medium, wherein the storage medium stores a computer program, and the computer program is used to execute the search and analysis method based on the supply and demand platform as provided in the embodiments of the present disclosure.

[0042] Compared with the prior art, the technical solution provided by the embodiments of the present disclosure has the following advantages:

[0043] The data access module is used to receive the data content sent by the content terminal; wherein the data content includes a distribution identifier; a search module is provided to receive the search request sent by the traffic terminal, obtain the search results from the data content based on the search request and the distribution identifier and send them to the traffic terminal for display; the report generation module is used to generate a content analysis report and a traffic analysis report based on the search information; the report sending module is used to send the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and send the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report. In this way, the data content sent by the content terminal can be quickly and flexibly obtained, and intelligent search services can be provided for the traffic terminal, and the content terminal and the traffic terminal can optimize the data content based on the analysis report to obtain more traffic, adjust the traffic diversion strategy, and expand the effect of channel traffic. BRIEF DESCRIPTION OF THE DRAWINGS

[0044] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the present disclosure.

[0045] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0046] Figure 1 A schematic diagram of the structure of a search and analysis system based on a supply and demand platform according to an embodiment of the present disclosure;

[0047] Figure 2 A schematic diagram of the structure of a supply and demand platform provided in an embodiment of the present disclosure;

[0048] Figure 3A schematic diagram of the structure of another supply and demand platform provided in an embodiment of the present disclosure;

[0049] Figure 4 A schematic diagram of a flow chart of a search and analysis method based on a supply and demand platform provided in an embodiment of the present disclosure;

[0050] Figure 5 It is a structural schematic diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0051] In order to more clearly understand the above-mentioned objectives, features and advantages of the present disclosure, the scheme of the present disclosure will be further described below. It should be noted that the embodiments of the present disclosure and the features in the embodiments can be combined with each other without conflict.

[0052] In the following description, many specific details are set forth to facilitate a full understanding of the present disclosure, but the present disclosure may also be implemented in other ways different from those described herein; it is obvious that the embodiments in the specification are only part of the embodiments of the present disclosure, rather than all of the embodiments.

[0053] The search and analysis method based on the supply and demand platform provided in the present disclosure can be applied to Figure 1 In the application environment shown. The search and analysis method based on the supply and demand platform is applied to the search and analysis system based on the supply and demand platform. The search and analysis system based on the supply and demand platform includes a supply and demand platform 100, a content terminal 200 and a traffic terminal 300, wherein the supply and demand platform 100 is connected to the content terminal 200 and the traffic terminal 300 for communication respectively. The supply and demand platform 100 receives the data content sent by the content terminal 200; wherein the data content includes a distribution identifier, the supply and demand platform 100 receives the search request from the traffic terminal, obtains the search results from the data content based on the search request and the distribution identifier, and sends them to the traffic terminal for display, the supply and demand platform 100 generates a content analysis report and a traffic analysis report based on the search information, the supply and demand platform 100 sends the content analysis report to the content terminal 200, and sends the traffic analysis report to the traffic terminal 300, the content terminal 200 adjusts the data content based on the content analysis report, and the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report.

[0054] Therefore, the supply and demand platform provides connection between content terminals and traffic terminals. The supply and demand platform provides a flexible, fast and simple data access method. Enterprises / developers and other content terminals can connect data content with the supply and demand platform at almost zero cost. The supply and demand platform also provides intelligent search algorithms. Traffic terminals only need to invest very little cost and resources to obtain the massive content intelligent search function provided by the supply and demand platform. In addition, content terminals and traffic terminals can also optimize content based on the analysis reports provided by the supply and demand platform to obtain more traffic, and adjust traffic diversion strategies to expand the effect of channel traffic.

[0055] In one embodiment, Figure 2 As shown, a supply and demand platform is provided. Figure 2 A structural diagram of a supply and demand platform provided in an embodiment of the present disclosure includes: a data access module 101, a search providing module 102, a report generating module 103 and a report sending module 104.

[0056] The data access module 101 is used to receive data content sent by a content terminal; wherein the data content includes a distribution identifier.

[0057] In the embodiments of the present disclosure, the content terminal refers to any client, such as a PC (Personal Computer), a mobile terminal, etc. The mobile terminal may be, for example, a mobile phone, a tablet computer, a personal digital assistant, a wearable device, or other hardware device with various operating systems, touch screens, and / or display screens.

[0058] In the disclosed embodiment, the supply and demand platform can establish a connection with the content terminal through a preset method, wherein the preset method is, for example, that the supply and demand platform provides an API (Application Programming Interface) and SDKs (Software Development Kits) in different languages, and content terminals such as enterprises and individuals can directly import data content into the supply and demand platform through SDK and API; another example is to import data content into the supply and demand platform through a specified protocol using a specified protocol; another example is to import data content into the supply and demand platform through an offline method. As a result, the supply and demand platform provides a flexible, fast, and concise data access method, reducing the cost and time for content terminals to import data content.

[0059] In the embodiments of the present disclosure, there are many ways to receive data content sent by a content terminal. In some embodiments, the data content sent by the content terminal is received in full; in other embodiments, the real-time data content sent by the content terminal is received in incremental mode. The above two are only examples, and the present disclosure does not limit the specific ways of receiving data content sent by a content terminal.

[0060] The data content sent by different content terminals is usually different. For example, if the content terminal is a client of enterprise A, the data content is usually product data information generated by enterprise A. For another example, if the content terminal is a hotel B, the data content is usually service data information that hotel B can provide. In addition, the content terminal can decide on which channels to display the data content, such as web pages, applets, applications, sports channels, and product channels. In order to distinguish channels that are not provided, the distribution identifier can be used to distinguish them. The distribution identifier can uniquely identify a channel.

[0061] A search module 102 is provided, which is used to receive a search request sent by a traffic terminal, obtain search results from the data content based on the search request and the distribution identifier, and send them to the traffic terminal for display.

[0062] In the embodiments of the present disclosure, the traffic terminal refers to any client, such as a PC (Personal Computer), a mobile terminal, etc. The mobile terminal may be, for example, a mobile phone, a tablet computer, a personal digital assistant, a wearable device, or other hardware device with various operating systems, touch screens, and / or display screens.

[0063] In the disclosed embodiment, the received data content is stored, and indexing and search services are established. The supply and demand platform has many built-in search modules and learning algorithms, which are shared across the entire platform and automatically applied to the user's data without the need for user configuration or modification.

[0064] Therefore, the supply and demand platform can provide search services to the traffic terminal, such as completing the connection between the traffic terminal and the supply and demand platform through API. Specifically, the traffic terminal registers in the supply and demand platform and obtains the identity and password assigned by the supply and demand platform. When accessing the supply and demand platform API, only when the correct identity and password are provided, the supply and demand platform will consider it a legitimate search request and provide the search results corresponding to the search request to the traffic terminal.

[0065] It should be noted that there are many ways to connect traffic terminals and supply and demand platforms, not limited to the way traffic terminals access APIs. For example, the supply and demand platform can develop a general search module and configure the final display form of this search module through the supply and demand platform configuration page. The traffic terminal directly embeds the search module into the corresponding product.

[0066] In addition, the traffic terminal obtains the search results provided by the supply and demand platform through API calls and finally displays them to the user, thus completing the process from data content access to search result display.

[0067] In the embodiments of the present disclosure, the distribution identifier can be selected and set according to application needs, such as channel identifier, channel identifier (such as sports, shopping, etc.), category identifier, population identifier, age identifier, time identifier and regional identifier, etc. The content terminal can identify the data content according to the needs of the application scenario.

[0068] As an example of a scenario, for example, a channel identifier is set, which can uniquely identify a channel. When a search request is received, the search channel and search statement can be obtained based on the search request, and candidate results can be obtained from the data content based on the search statement. Then, search results can be obtained from the candidate results based on the search channel. The content terminal can determine the display of data content in different channels, different groups of people, and different times by setting the distribution identifier, further meeting the content display needs of the content terminal. Among them, the channel identifier can be, for example, a web page, an application, and a mini-program.

[0069] The report generation module 103 is used to generate a content analysis report and a traffic analysis report based on the search information.

[0070] In the disclosed embodiments, search information such as search keywords, search time, and search results are analyzed to obtain specific search information based on the data content, i.e., the display volume, click volume, etc. of the data content, so as to generate a content analysis report and a traffic analysis report based on the specific search information of the data content.

[0071] The report sending module 104 is used to send the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and send the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report.

[0072] In an embodiment of the present disclosure, when a content analysis report and a traffic analysis report are generated, the content analysis report is sent to a content terminal so that the content terminal adjusts the data content based on the content analysis report, and the traffic analysis report is sent to a traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report.

[0073] Specifically, the supply and demand platform provides analysis functions for both content terminals and traffic terminals. For content terminals, the focus is mainly on how to obtain more traffic. Through the analysis and suggestions of the supply and demand platform, the data content is optimized to obtain more traffic. For traffic terminals, the traffic division strategy is considered. From the content analysis report, it can be seen which traffic channel has greater value or which aspect of data content is better, so as to adjust the traffic distribution strategy to maximize the value of the arrangement.

[0074] Specifically, the content analysis report may include the data content display volume, click volume, popular search term list and content optimization strategy, etc., so as to adjust whether the data content is distributed, as well as the distribution population, distribution terminals (such as web pages and mini-programs, etc.) and distribution platforms (such as shopping platforms, sports platforms, etc.); the traffic analysis report may include the popular search terms, so as to adjust the display of more products, more courses, the proportion of traffic of different types of content and the blocking of some content, etc., and select the settings according to the application scenario.

[0075] That is to say, after the content terminal imports the data content into the supply and demand platform, the supply and demand platform processes the data content and finally provides search services for the traffic terminal to use. The analysis function is based on how the data content is searched, distributed and used, and then forms different reports for the content terminal and the traffic terminal, so that both can be controlled and optimized.

[0076] It should be noted that the report content provided to the content terminal and the traffic terminal is expandable, such as statistics by groups of people, by age, region, time period and other dimensions, and the diversion dimension is also expandable, such as diversion by groups of people, by age, region, time period and other dimensions.

[0077] It should be noted that the supply and demand platform can also provide more statistical functions to content terminals and traffic terminals to achieve conversion needs in content and traffic, such as providing settlement functions and traffic bidding functions.

[0078] In summary, the supply and demand platform of the disclosed embodiment receives data content sent by a content terminal; wherein the data content includes a distribution identifier, receives a search request sent by a traffic terminal, obtains search results from the data content based on the search request and the distribution identifier and sends them to the traffic terminal for display, generates a content analysis report and a traffic analysis report based on the search information, sends the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and sends the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report. In this way, the data content sent by the content terminal can be quickly and flexibly obtained, and the content terminal and the traffic terminal can optimize the data content based on the analysis report to obtain more traffic, adjust the traffic diversion strategy, and expand the effect of channel traffic.

[0079] Figure 3 A schematic diagram of another supply and demand platform provided in an embodiment of the present disclosure, in Figure 2 On the basis of, it also includes: a platform terminal connection module 105, a receiving optimization request module 106, an optimization information acquisition module 107, an optimization processing module 108, a control request receiving module 109, a control information acquisition module 110 and a control processing module 111.

[0080] The platform terminal connection module 105 is used to establish a connection with the content terminal in a preset manner, and the data access module 101 is specifically used to receive data content sent by the content terminal in a full manner, and receive real-time data content sent by the content terminal in an incremental manner.

[0081] In the disclosed embodiments, the preset method is that the supply and demand platform provides API (Application Programming Interface) and SDK (Software Development Kit) in different languages, and the content terminals such as enterprises and individuals can directly import data content into the supply and demand platform through SDK and API; another example is to import data content into the supply and demand platform through a specified protocol using a specified protocol; another example is to import data content into the supply and demand platform through an offline method. As a result, the supply and demand platform provides a flexible, fast and concise data access method, reducing the cost and time for content terminals to import data content.

[0082] Specifically, for example, the API provides two import methods: full and incremental. The full method is to synchronize the entire data content to the system at one time, and the incremental method is used to connect the data content to the supply and demand platform in real time. The full method imports faster than the incremental method to ensure that the data is timely and effective.

[0083] A search module 102 is provided for receiving a search request sent by a traffic terminal, obtaining search results from the data content based on the search request and the distribution identifier, and sending the search results to the traffic terminal for display.

[0084] In the disclosed embodiment, the received data content is stored, and indexing and search services are established. The supply and demand platform has many built-in search modules and learning algorithms, which are shared across the entire platform and automatically applied to the user's data without the need for user configuration or modification.

[0085] Specifically, the search algorithm provided by the supply and demand platform will provide traffic opportunities to some relatively small content providers (content side) based on the user's search log and content provider information (such as outstanding individual groups, outstanding companies, etc.), that is, allowing some outstanding companies or individuals to enjoy the assistance of the supply and demand platform to further assist the development of companies and individuals.

[0086] Therefore, the supply and demand platform can provide search services to the traffic terminal, such as completing the connection between the traffic terminal and the supply and demand platform through API. Specifically, the traffic terminal registers in the supply and demand platform and obtains the identity and password assigned by the supply and demand platform. When accessing the supply and demand platform API, only when the correct identity and password are provided, the supply and demand platform will consider it a legitimate search request and provide the search results corresponding to the search request to the traffic terminal.

[0087] It should be noted that there are many ways to connect traffic terminals and supply and demand platforms, not limited to the way traffic terminals access APIs. For example, the supply and demand platform can develop a general search module and configure the final display form of this search module through the supply and demand platform configuration page. The traffic terminal directly embeds the search module into the corresponding product.

[0088] In addition, the traffic terminal obtains the search results provided by the supply and demand platform through API calls and finally displays them to the user, thus completing the process from data content access to search result display.

[0089] In the disclosed embodiments, the distribution identifier can be selected and set according to application needs, such as a channel identifier, a category identifier, a population identifier, an age identifier, a time identifier, and a region identifier, etc. The content terminal can identify the data content according to the application scenario needs. For example, the channel identifier can uniquely identify a channel. When a search request is received, the search channel and the search statement can be obtained based on the search request, and candidate results can be obtained from the data content based on the search statement. Then, search results can be obtained from the candidate results based on the search channel. The content terminal can determine that the data content is displayed in different channels, different populations, and at different times by setting the distribution identifier, thereby further meeting the content display needs of the content terminal.

[0090] The report generation module 103 is specifically used to obtain search information based on search logs, analyze the search information, obtain traffic distribution information to generate a traffic analysis report, analyze the search information, obtain a search keyword list, content clicks, content displays and content optimization information to generate a content analysis report.

[0091] In the disclosed embodiment, search logs are collected through intelligent search services and analyzed, such as obtaining a list of search keywords, content clicks, content displays, and content optimization information to generate a content analysis report.

[0092] In the disclosed embodiment, search logs are collected through intelligent search services, and the search logs are analyzed, such as obtaining the channels and channels where traffic is distributed to generate content analysis reports.

[0093] The sending report module 104 is used to send the content analysis report to the content terminal, the receiving optimization request module 106 is used to receive the content optimization request sent by the content terminal, the obtaining optimization information module 107 is used to obtain the content to be optimized and the instructions to be optimized based on the content optimization request, and the optimization processing module 108 is used to optimize the content to be optimized based on the instructions to be optimized to obtain updated data content.

[0094] In the disclosed embodiment, the data content managed by the content terminal through the supply and demand platform will be distributed to different places through the traffic terminal, which saves users the trouble of publishing information in different places. The same piece of information may be displayed in the search results of Huawei terminals, the search list page of vivo terminals, and so on. In addition, when the data content is connected to the supply and demand platform, the data content can be identified, such as goods, news, courses, and advertisements, so as to improve the efficiency of subsequent traffic terminals in screening data content.

[0095] Specifically, the content analysis report includes a list of popular search keywords, the amount of clicks and displays on the data content, and data content optimization strategies, such as keyword optimization and image optimization. You can also see the display volume of data content on different channels, such as 500,000 displays on the Huawei platform, 700,000 displays on the vivo platform, and 1.2 million displays on the sports channel. Finally, the content terminal optimizes and modifies the data content based on the content analysis report to meet the needs of the traffic terminal and user search needs to obtain more traffic.

[0096] The sending report module 104 is used to send the traffic analysis report to the traffic terminal, the receiving control request module 109 is used to receive the traffic control request sent by the traffic terminal, the obtaining control information module 110 is used to obtain the content to be controlled and the control instructions based on the traffic control request, and the control processing module 111 is used to perform control processing on the content to be controlled based on the control instructions to obtain updated search traffic.

[0097] Specifically, if the traffic terminal has a daily search volume of 2 million, the traffic analysis report will include where the traffic of different keywords flows to and how much it is, such as 100,000 traffic for shopping, 200,000 for sports competition videos and 50,000 for advertising, etc. Based on the traffic analysis report, the traffic terminal will have a full understanding of its own traffic.

[0098] Furthermore, the supply and demand platform provides traffic terminals with traffic control through the background configuration function, such as blocking some data content (such as no advertisements), only requiring certain content (e-commerce products), specifying multiple data content types, and dividing the ratios of different data content types (such as 10% advertisements, 30% commodities, and 20% sports consulting). In this way, the traffic terminal can better divide its own traffic and expand the effect of channel traffic.

[0099] Therefore, the supply and demand platform can provide data access capabilities through API and SDK methods, and online unified intelligent data management functions. All traffic terminals can be managed in one place, and analysis and distribution control capabilities can be provided to content terminals, helping content terminals to optimize content and control distribution, thereby increasing traffic. Finally, intelligent massive content search services are provided to traffic terminals, and traffic analysis and diversion capabilities are provided to help traffic terminals better plan traffic distribution strategies and maximize traffic value.

[0100] In summary, the supply and demand platform of the embodiment of the present disclosure establishes a connection with the content terminal in a preset manner, receives data content sent by the content terminal in a full manner, and receives real-time data content sent by the content terminal in an incremental manner, receives a search request sent by the traffic terminal, obtains search results from the data content based on the search request and the distribution identifier, and sends them to the traffic terminal for display, obtains the search information based on the search log, analyzes the search information, obtains a search keyword list, content clicks, content display volume and content optimization information to generate a content analysis report, analyzes the search information, obtains traffic distribution information to generate a traffic analysis report, sends the content analysis report to the content terminal, receives a content optimization request sent by the content terminal, obtains content to be optimized and instructions to be optimized based on the content optimization request, optimizes the content to be optimized based on the instructions to be optimized, obtains updated data content, sends the traffic analysis report to the traffic terminal, receives a traffic control request sent by the traffic terminal, obtains content to be controlled and control instructions based on the traffic control request, controls the content to be controlled based on the control instructions, and obtains updated search traffic. As a result, content terminals can manage data more effectively, and the supply and demand platform data is centrally managed. All network traffic is available, and content terminals can optimize their own content more easily because the supply and demand platform provides content optimization strategies and reports, and traffic terminals have access to massive intelligent search functions, which do not need to be developed by themselves. It is simple, efficient, and cost-effective. In addition, based on the analysis reports and diversion strategies provided by the supply and demand platform, they can better use their own traffic and maximize their value.

[0101] Figure 4 A flow chart of a search and analysis method based on a supply and demand platform provided in an embodiment of the present disclosure is shown in FIG. Figure 4 As shown, including:

[0102] Step 101: Receive data content sent by a content terminal; wherein the data content includes a distribution identifier.

[0103] Step 102: Receive a search request sent by a traffic terminal, obtain search results from the data content based on the search request and the distribution identifier, and send them to the traffic terminal for display.

[0104] Step 103: Generate a content analysis report and a traffic analysis report based on the search information.

[0105] Step 104: Send the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and send the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report.

[0106] In some optional embodiments, before receiving the data content sent by the content terminal, the method further includes:

[0107] Establishing a connection with the content terminal in a preset manner;

[0108] Receiving the data content sent by the content terminal in full mode;

[0109] Receive the real-time data content sent by the content terminal in an incremental manner.

[0110] In some optional embodiments, a content analysis report and a traffic analysis report are generated based on the search information, including:

[0111] Acquire the search information based on the search log;

[0112] Analyze the search information, obtain the search keyword list, content click volume, content display volume and content optimization information to generate the content analysis report;

[0113] The search information is analyzed, traffic distribution information is obtained, and the traffic analysis report is generated.

[0114] In some optional embodiments, the search analysis method based on the supply and demand platform further includes:

[0115] Receiving a content optimization request sent by a content terminal;

[0116] Based on the content optimization request, obtaining content to be optimized and instructions to be optimized;

[0117] The content to be optimized is optimized based on the instruction to be optimized to obtain updated data content.

[0118] In some optional embodiments, the search analysis method based on the supply and demand platform further includes:

[0119] Receiving a flow control request sent by a flow terminal;

[0120] Based on the flow control request, obtaining the content to be controlled and the control instruction;

[0121] The content to be controlled is controlled based on the control instruction to obtain updated search traffic.

[0122] In summary, the search and analysis method based on the supply and demand platform of the disclosed embodiment receives data content sent by a content terminal; wherein the data content includes a distribution identifier, receives a search request sent by a traffic terminal, obtains search results from the data content based on the search request and the distribution identifier and sends them to the traffic terminal for display, generates a content analysis report and a traffic analysis report based on the search information, sends the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and sends the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report. In this way, the data content sent by the content terminal can be quickly and flexibly obtained, and the content terminal and the traffic terminal can optimize the data content based on the analysis report to obtain more traffic, adjust the strategy for traffic diversion, and expand the effect of channel traffic.

[0123] The search and analysis method based on the supply and demand platform provided in the embodiment of the present invention can execute the supply and demand platform provided in any embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method.

[0124] Figure 5 Schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. Figure 5 As shown, the electronic device includes a processor 510, a memory 520, an input device 530 and an output device 540; the number of the processor 510 in the electronic device can be one or more. Figure 5 A processor 510 is taken as an example; the processor 510, the memory 520, the input device 530 and the output device 540 in the electronic device can be connected via a bus or other means. Figure 5 The example of connecting through bus is taken in the following.

[0125] The memory 520, as a computer-readable storage medium, can be used to store software programs, computer executable programs and modules, such as program instructions / modules corresponding to the search and analysis method based on the supply and demand platform in the embodiment of the present invention. The processor 510 executes various functional applications and data processing of the electronic device by running the software programs, instructions and modules stored in the memory 520, that is, implements the search and analysis method based on the supply and demand platform provided in the embodiment of the present invention.

[0126] The memory 520 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system and at least one application required for a function; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 520 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other non-volatile solid-state storage device. In some instances, the memory 520 may further include a memory remotely arranged relative to the processor 510, and these remote memories may be connected to the electronic device via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0127] The input device 530 may be used to receive input digital or character information and generate key signal input related to user settings and function control of the electronic device, and may include a keyboard, a mouse, etc. The output device 540 may include a display device such as a display screen.

[0128] The embodiment of the present disclosure also provides a storage medium containing computer executable instructions, which, when executed by a computer processor, are used to implement the search and analysis method based on the supply and demand platform provided in the embodiment of the present invention.

[0129] Of course, the storage medium containing computer executable instructions provided in an embodiment of the present invention is not limited to the method operations described above, and can also execute related operations in the search and analysis method based on the supply and demand platform provided in any embodiment of the present invention.

[0130] Through the above description of the implementation methods, the technicians in the relevant field can clearly understand that the present invention can be implemented by means of software and necessary general hardware, and of course it can also be implemented by hardware, but in many cases the former is a better implementation method. Based on such an understanding, the technical solution of the present invention, in essence, or the part that contributes to the prior art, can be embodied in the form of a software product, and the computer software product can be stored in a computer-readable storage medium, such as a computer floppy disk, a read-only memory (ROM), a random access memory (RAM), a flash memory (FLASH), a hard disk or an optical disk, etc., including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in each embodiment of the present invention.

[0131] It is worth noting that in the embodiment of the above-mentioned search device, the various units and modules included are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be achieved; in addition, the specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the scope of protection of the present invention.

[0132] It should be noted that, in this article, relational terms such as "first" and "second" are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, the elements defined by the sentence "comprise a ..." do not exclude the existence of other identical elements in the process, method, article or device including the elements.

[0133] The above description is only a specific embodiment of the present disclosure, so that those skilled in the art can understand or implement the present disclosure. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure will not be limited to the embodiments described herein, but will conform to the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A search and analysis system based on a supply and demand platform, characterized in that: include: A data access module is used to receive data content sent by a content terminal; wherein the data content includes a distribution identifier; wherein the data content is displayed in different channels, different groups of people and different times through the distribution identifier; wherein the supply and demand platform establishes a connection with the content terminal through a preset method, wherein the preset method includes: the supply and demand platform provides an API and SDKs in different languages ​​to the outside, and the content terminal imports the data content into the supply and demand platform through the SDK and API, or imports the data content into the supply and demand platform through a specified protocol, or imports the data content into the supply and demand platform through an offline method; A search module is provided, which is used to receive a search request sent by a flow terminal, obtain search results from the data content based on the search request and the distribution identifier, and send the search results to the flow terminal for display; A report generation module, used to generate a content analysis report and a traffic analysis report based on the search information; wherein the report content and diversion dimensions of the content analysis report and the traffic analysis report are scalable; A report sending module is used to send the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and to send the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report; wherein the content analysis report includes the data content display volume, click volume, hot search word list and content optimization strategy, and adjusts whether the data content is distributed, as well as the distribution population, distribution terminal and distribution platform; the traffic analysis report includes hot search words, and adjusts the display of more products, the display of more courses, and the proportion of different types of content traffic and the shielding of target content; An optimization request receiving module, used for receiving a content optimization request sent by a content terminal; An optimization information acquisition module is used to acquire content to be optimized and instructions to be optimized based on the content optimization request; An optimization processing module, used for performing optimization processing on the content to be optimized based on the instruction to be optimized to obtain updated data content; A control request receiving module, used for receiving a flow control request sent by a flow terminal; A control information acquisition module, used for acquiring the content to be controlled and the control instruction based on the flow control request; A control processing module, used for performing control processing on the content to be controlled based on the control instruction to obtain updated search traffic; A platform terminal connection module, used to establish a connection with the content terminal in the preset manner; The data access module is specifically used for: Receiving the data content sent by the content terminal in full mode; The data access module is further specifically used for: Receiving real-time data content sent by the content terminal in an incremental manner; The report generation module is specifically used for: Acquire the search information based on the search log; Analyze the search information, obtain the search keyword list, content click volume, content display volume and content optimization information to generate the content analysis report; The search information is analyzed, traffic distribution information is obtained, and the traffic analysis report is generated.

2. A search and analysis method based on a supply and demand platform, characterized in that: Applied to the search and analysis system based on the supply and demand platform, including: Receive data content sent by a content terminal; wherein the data content includes a distribution identifier; wherein the data content is displayed in different channels, different groups of people and different times through the distribution identifier; wherein the supply and demand platform establishes a connection with the content terminal through a preset method, wherein the preset method includes: the supply and demand platform provides an API and SDKs in different languages ​​to the outside, and the content terminal imports the data content into the supply and demand platform through the SDK and API, or imports the data content into the supply and demand platform through a specified protocol, or imports the data content into the supply and demand platform through an offline method; receiving a search request sent by a traffic terminal, obtaining search results from the data content based on the search request and the distribution identifier, and sending the search results to the traffic terminal for display; Generate a content analysis report and a traffic analysis report based on the search information; wherein the report content and diversion dimensions of the content analysis report and the traffic analysis report are expandable; Sending the content analysis report to the content terminal so that the content terminal adjusts the data content based on the content analysis report, and sending the traffic analysis report to the traffic terminal so that the traffic terminal adjusts the search traffic of the traffic terminal based on the traffic analysis report; Receiving a content optimization request sent by the content terminal, and acquiring content to be optimized and an instruction to be optimized based on the content optimization request, and optimizing the content to be optimized based on the instruction to be optimized to obtain updated data content; Receive the traffic control request sent by the traffic terminal, and based on the traffic control request, obtain the content to be controlled and the control instruction, and control the content to be controlled based on the control instruction to obtain updated search traffic; wherein the content analysis report includes the data content display volume, click volume, hot search word list and content optimization strategy, adjust whether the data content is distributed, and the distribution population, distribution terminal and distribution platform; the traffic analysis report includes hot search words, adjust to display more products, display more courses, and the proportion of different types of content traffic and block the target content; Correspondingly, receiving the data content sent by the content terminal in full mode; Receiving real-time data content sent by the content terminal in an incremental manner; Acquire the search information based on the search log; Analyze the search information, obtain the search keyword list, content click volume, content display volume and content optimization information to generate the content analysis report; The search information is analyzed, traffic distribution information is obtained, and the traffic analysis report is generated.

3. An electronic device, characterized in that: The electronic device comprises: processor; a memory for storing instructions executable by the processor; The processor is used to read the executable instructions from the memory and execute the instructions to implement the search and analysis method based on the supply and demand platform as described in claim 2 above.

4. A computer-readable storage medium, characterized in that: The storage medium stores a computer program, and the computer program is used to execute the search and analysis method based on the supply and demand platform described in claim 2 above.

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