Promotion information display method and device, electronic equipment and storage medium

Abstract

Embodiments of the present application disclose a kind of promotion information display method and device, electronic equipment and storage medium, wherein, the method comprises: when receiving the page access request of target user, determine the target user characteristics of target user and the target access page corresponding to page access request;Determine the target display pool corresponding to target access page, wherein, target display pool is used to store at least one candidate promotion information corresponding to target access page, candidate promotion information carries the user feature label for representing target promotion user group;According to target user characteristics and the user feature label of candidate promotion information, determine the target promotion information corresponding to target user from candidate promotion information, and show target promotion information.The technical scheme of the present application embodiment, according to page information and user feature information, the promotion information that meets user preference is shown to user, reduce the disturbance of invalid promotion information to user, improve user experience.

Description

TECHNICAL FIELD

[0001] Embodiments of the present application relate to the technical field of Internet medical technology, and in particular to a method and device for displaying promotional information, an electronic device, and a storage medium. BACKGROUND

[0002] With the development of Internet companies, convenient services have gradually penetrated into all aspects of people's daily life, such as online shopping, online education, etc., so that people can enjoy various required services without leaving home. Medical service is one of the important services required by people. Medical service products are different from other types of goods, and have higher professional and targeted characteristics, as well as more obvious service attributes.

[0003] In the prior art, in the face of a large amount of promotional information of medical service products, random display of various promotional information often leads to low utilization rate of page promotion positions, high exposure rate of invalid promotional information, and may even make users have a negative attitude towards promotional information to some extent. SUMMARY

[0004] Embodiments of the present application provide a method and device for displaying promotional information, an electronic device, and a storage medium, to realize targeted display of promotional information.

[0005] In a first aspect, embodiments of the present application provide a method for displaying promotional information, the method comprising:

[0006] When a page access request of a target user is received, determining a target user feature of the target user and a target access page corresponding to the page access request;

[0007] Determining a target display pool corresponding to the target access page, wherein the target display pool is used to store at least one candidate promotional information corresponding to the target access page, and the candidate promotional information carries a user feature label for representing a target promotional user group;

[0008] According to the target user feature and the user feature label of the candidate promotional information, determining a target promotional information corresponding to the target user from the candidate promotional information, and displaying the target promotional information.

[0009] In a second aspect, embodiments of the present application also provide a device for displaying promotional information, the device comprising:

[0010] A page determining module configured to, when a page access request of a target user is received, determine a target user feature of the target user and a target access page corresponding to the page access request;

[0011] a target display pool determination module configured to determine a target display pool corresponding to the target access page, wherein the target display pool is configured to store at least one candidate promotion information corresponding to the target access page, and the candidate promotion information carries a user feature label used to represent a target promotion user group;

[0012] a promotion information display module configured to determine target promotion information corresponding to the target user from the candidate promotion information according to the target user feature and the user feature label of the candidate promotion information, and display the target promotion information.

[0013] In a third aspect, an electronic device is provided, and the electronic device includes:

[0014] one or more processors;

[0015] a storage device configured to store one or more programs,

[0016] When the one or more programs are executed by the one or more processors, the one or more processors implement the method for displaying promotion information provided by any of the embodiments of the present application.

[0017] In a fourth aspect, a computer readable storage medium is provided, and the computer readable storage medium stores a computer program, and the computer program is executed by a processor to implement the method for displaying promotion information provided by any of the embodiments of the present application.

[0018] The technical solution of the embodiments of the present application determines the user feature of the target user and the target access page corresponding to the page access request when receiving the page access request of the target user, and then determines the target display pool corresponding to the target access page, wherein the target display pool includes at least one candidate promotion information with a user feature label, so that the target promotion information can be determined in the initially determined candidate promotion information. Further, the user feature of the target user is compared with the user feature label of the candidate promotion information, the target promotion information corresponding to the target user is determined from the candidate promotion information according to the comparison result, and the target promotion information is displayed on the user terminal of the target user when the target user accesses the target access page. The problem that the promotion position utilization rate of the promotion page is low and the corresponding target promotion information cannot be matched according to the preference of the user is solved. Different target promotion information is displayed for different target users, the exposure of invalid promotion information is effectively reduced, the accuracy of the promotion information display is improved, and the user experience is improved. BRIEF DESCRIPTION OF DRAWINGS

[0019] In order to more clearly illustrate the technical solutions of the example embodiments of the present application, the following briefly introduces the drawings required in the description of the embodiments. Obviously, the drawings described are only a part of the drawings of the present application, and not all the drawings. For those skilled in the field, other drawings can be obtained based on these drawings without creative labor.

[0020] Figure 1 The flowchart of the method for displaying promotional information provided by the first embodiment of the present application;

[0021] Figure 2 The flowchart of the method for displaying promotional information provided by the second embodiment of the present application;

[0022] Figure 3 The flowchart of the method for determining the user feature label in the method for displaying promotional information provided by the third embodiment of the present application;

[0023] Figure 4 The structural diagram of the device for displaying promotional information provided by the fifth embodiment of the present application;

[0024] Figure 5 The structural diagram of the electronic device provided by the sixth embodiment of the present application. DETAILED DESCRIPTION

[0025] The present application will be further described below in conjunction with the drawings and embodiments. It can be understood that the specific embodiments described herein are only used to explain the present application, and not to limit the present application. In addition, it should be noted that, for the convenience of description, only the parts related to the present application are shown in the drawings, not all the structures.

[0026] In addition, it should be noted that, for the convenience of description, only the parts related to the present application are shown in the drawings, not all the contents. Before discussing the example embodiments in more detail, it should be mentioned that some example embodiments are described as processes or methods depicted as flowcharts. Although the flowchart describes each operation (or step) as a sequential process, many of the operations can be implemented in parallel, concurrently or simultaneously. In addition, the order of the operations can be rearranged. The process can be terminated when its operations are completed, but can also have additional steps not included in the drawings. The process can correspond to a method, function, procedure, subroutine, etc.

[0027] Embodiment one

[0028] Figure 1A flowchart of a method for displaying promotion information is provided in Embodiment One of the present application. The embodiment can be applied to targeted display of promotion information. The method can be performed by a display device for promotion information, which can be implemented by software and / or hardware and can be configured in a terminal and / or a server to implement the method for displaying promotion information in the present application.

[0029] As shown in Figure 1 , the method of the embodiment can specifically include:

[0030] S110, when receiving a page access request of a target user, determining a target user feature of the target user and a target access page corresponding to the page access request.

[0031] In the embodiment, the target user can be a user who is currently accessing a page. The page access request can be understood as an instruction or code information generated by the target user when accessing the target page. The page access request can include page parameter information of the page to be accessed, wherein the page parameter information can be understood as information for determining the page type or the page data storage location of the page to be accessed. The target user feature can be understood as feature information for representing the identity of the user. In order to facilitate understanding of the technical solutions of the embodiments of the present application, the application in the online medical scenario is taken as an example for introduction. It should be noted that the technical solutions of the embodiments of the present application can be applied to various page interaction scenarios, including but not limited to the online medical scenario. Optionally, the target user feature can include user basic features, such as user gender, age, home address, blood type, etc., can also include user behavior features, such as user historical access records, historical purchase records, and historical inquiry records, etc., and can also include other feature information for representing the identity of the user, etc., which are not limited in the embodiment. The target access page can be understood as a page accessed by the target user at the current time. Exemplarily, the target access page can include but is not limited to a doctor introduction page, a disease introduction page, an application home page, or a consultation page, etc., which are not limited in the embodiment.

[0032] In a specific implementation, the target user can trigger an operation on the target page through an application displayed in the terminal. The terminal detects the page access trigger operation, thereby triggering a page access request. When receiving the page access request of the target user, the user basic features and behavior features of the target user and the target access page corresponding to the page access request are determined, so that subsequent operations can be performed on the target user according to the determined user features and target access page.

[0033] S120, determining a target display pool corresponding to the target access page.

[0034] The target display pool is used to store at least one candidate promotion information corresponding to the target access page. The candidate promotion information carries user feature tags used to characterize the target promotion user group.

[0035] In this embodiment, candidate promotional information can be understood as promotional information awaiting selection. Promotional information can be understood as an online medium for disseminating information about a target product, service, or function, used to promote that product, service, or function. Promotional information can be text, images, keywords, rankings, or videos, and the target product can include an application to be downloaded, a product to be purchased, or a function to be promoted. This embodiment does not limit the form of the promotional information or the type of the target product.

[0036] In this embodiment, the target promotion user group may include at least one target promotion user, wherein the target promotion user can be understood as a user who is compatible with the candidate promotion information. User feature tags can be understood as tag information determined based on user characteristics. For example, user feature tags may include, but are not limited to, age tags, gender tags, marital status tags, consultation status tags, and reproductive status tags, etc., and this embodiment does not limit these. For example, user feature tags may include being married, aged 25-55, having no children in the patient information, and having consulted or registered with a certain doctor, etc.

[0037] In practice, when a page access request from a target user is received, the user characteristics of the target user and the target access page corresponding to the page access request are determined. Furthermore, a target display pool for storing candidate promotion information corresponding to the target access page is determined, so that at least one candidate promotion information corresponding to the target access page can be initially determined, laying a certain foundation for determining the promotion information of the target user in the future.

[0038] S130. Based on the target user characteristics and the user characteristic tags of the candidate promotion information, determine the target promotion information corresponding to the target user from the candidate promotion information and display the target promotion information.

[0039] In practice, the target display pool stores at least one candidate promotional information with user feature tags. When a target user requests access to a target access page, at least one candidate promotional information can be identified by determining the target display pool corresponding to the target access page. Furthermore, the target user's target user features are compared with the user feature tags of the candidate promotional information. Based on the compared user feature information, the target promotional information corresponding to the target user is determined from the candidate promotional information. When the target user accesses the target access page, the target promotional information is displayed to improve the utilization rate of promotional information display positions. This achieves the beneficial effects of accurate display and effectively improving the display efficiency of promotional information.

[0040] Exemplarily, taking a hospital gynecologist introduction page as an example, for example, the target display pool corresponding to the gynecologist introduction page stores an assisted reproduction advertisement, a pregnancy maintenance drug advertisement and a prenatal examination service advertisement and the like. User A has been diagnosed with infertility before, according to the user feature information of user A, it is determined that user A has a higher matching degree with the assisted reproduction advertisement, so when user A accesses the gynecologist introduction page, the assisted reproduction advertisement is displayed on the user terminal of user A; the marriage status of user B is unmarried, and there is a same-age unmarried male of different surnames in the other patients bound in the registration information, according to the user feature of user B, it is determined that user B has a higher matching degree with the prenatal examination service advertisement, so when user B accesses the gynecologist introduction page, the prenatal examination service advertisement is displayed on the user terminal of user B.

[0041] The technical scheme of the embodiment of the application, by determining the user feature of the target user and the target access page corresponding to the page access request when receiving the page access request of the target user, and then determining the target display pool corresponding to the target access page, wherein the target display pool includes at least one candidate promotion information with a user feature label, so that the target promotion information can be determined in the initially determined candidate promotion information, further, the user feature of the target user is compared with the user feature label of the candidate promotion information, according to the comparison result, the target promotion information corresponding to the target user is determined from the candidate promotion information, and when the target user accesses the target access page, the target promotion information is displayed on the user terminal of the target user, the problem that the promotion position utilization rate of the promotion page is low and the corresponding target promotion information cannot be matched according to the preference of the user is solved, different target promotion information is displayed for different target users, the exposure of invalid promotion information is effectively reduced, the accuracy of promotion information display is improved, and the user experience is improved.

[0042] Embodiment two

[0043] Figure 2 The flowchart of the display method of the promotion information provided by the embodiment two of the application, on the basis of the above technical scheme, the technical scheme is further refined in this embodiment. In this embodiment, on the basis of any optional technical scheme in the embodiments of the application, optionally, before determining the target display pool corresponding to the target access page, it further includes: for each to-be-promoted page, determining the scene feature information corresponding to the to-be-promoted page according to the page information of the to-be-promoted page; determining at least one candidate promotion information from each to-be-promoted information according to the scene feature information and the promotion feature information of each to-be-promoted information; and constructing the target display pool corresponding to the to-be-promoted page according to the at least one candidate promotion information.

[0044] Wherein, the same or corresponding technical terms as described above are not repeated here. As Figure 2 The method of the embodiment specifically includes the following steps as shown in the figure:

[0045] S210, when receiving the page access request of the target user, determining the target user feature of the target user and the target access page corresponding to the page access request.

[0046] S220, for each to-be-promoted page, determining the scene feature information corresponding to the to-be-promoted page according to the page information of the to-be-promoted page.

[0047] Wherein, the to-be-promoted page can be understood as all pages that need to display promotion information. Exemplarily, the to-be-promoted page can include but is not limited to the opening page, the home page, the doctor introduction page, the disease introduction page, and the inquiry page, etc. For example, if the to-be-promoted page is the doctor introduction page, the page information should be the information of the doctor; if the to-be-promoted page is the inquiry page, the page information can include the information of the inquired doctor, the inquiry keywords, the doctor's preliminary diagnosis of the disease, and the doctor's specific answers, etc. in addition to the information of the inquired doctor.

[0048] In this embodiment, the scene feature information can be understood as various feature information associated with the to-be-promoted page in a specific scene. Exemplarily, taking the Internet medical scene as an example, when the to-be-promoted page is related to a doctor, the scene feature information can be the department of the doctor, the disease the doctor is good at treating, the title of the doctor, and the medical services the doctor can provide, etc.; when the to-be-promoted page is related to a disease, the scene feature information can be the name of the disease, the severity of the disease, and the department corresponding to the disease, etc.; when the to-be-promoted page is related to a hospital, the scene feature information can be the ranking of the hospital and the popular department of the hospital, etc.

[0049] In specific implementation, for each to-be-promoted page, the scene feature information corresponding to the to-be-promoted page is extracted according to the page information displayed by the to-be-promoted page, so that the promotion information corresponding to the to-be-promoted page can be further determined according to the extracted scene feature information.

[0050] S230, according to the scene feature information and the promotion feature information of each to-be-promoted information, determining at least one candidate promotion information from each to-be-promoted information.

[0051] The promotion feature information can be understood as feature information analyzed according to various aspects of the to-be-promoted information. The promotion feature information can reflect various features of the to-be-promoted information from various angles. For example, the promotion feature information can be product names, professional terms, functional descriptions, and target populations included in the to-be-promoted information. It should be noted that the promotion feature information can be obtained by analyzing the to-be-promoted information, can be directly provided by a business party of the to-be-promoted information, or can be determined by other means, and the present embodiment does not limit this.

[0052] In the present embodiment, optionally, the feature matching degree of the scene feature information and the promotion feature information of each to-be-promoted information is determined, and if the feature matching degree reaches a preset matching degree threshold, the to-be-promoted information is taken as a candidate promotion information of the to-be-promoted page.

[0053] For example, the preset matching degree threshold can be set in advance by a business party of the to-be-promoted information, can be set according to historical data of the to-be-promoted information, or can be set by other means, and the present embodiment does not limit this.

[0054] In specific implementation, the extracted scene feature information is matched with the promotion feature information of each to-be-promoted information to determine the feature matching degree therebetween, and if the feature matching degree reaches a preset matching degree threshold, the to-be-promoted information can be determined as a candidate promotion information of the to-be-promoted page.

[0055] S240, constructing a target display pool corresponding to the to-be-promoted page according to at least one candidate promotion information.

[0056] In specific implementation, scene feature information corresponding to the to-be-promoted page is extracted according to page information of the to-be-promoted page, then the extracted scene feature information is matched with promotion feature information of to-be-promoted information, and to-be-promoted information meeting a condition is taken as a candidate promotion information, further, a target display pool corresponding to the to-be-promoted page can be determined according to the determined candidate promotion information, wherein the target display pool stores at least one candidate promotion information.

[0057] For example, taking a to-be-promoted page as a certain doctor introduction page, for example, the to-be-promoted page is a certain hospital obstetrician introduction page, and the matching degree of the reproductive advertisement with the to-be-promoted page is higher than 90%, the reproductive advertisement can be taken as a candidate promotion information of the to-be-promoted page, and the to-be-promoted information matched with the to-be-promoted page also includes a miscarriage prevention medicine advertisement and a prenatal examination service advertisement, and therefore, the target display pool corresponding to the to-be-promoted page stores the reproductive advertisement, the miscarriage prevention medicine advertisement, and the prenatal examination service advertisement.

[0058] S250, determining a target display pool corresponding to the target access page.

[0059] Optionally, a target display pool corresponding to the target access page is determined, specifically, scene feature information corresponding to the target access page can be determined according to page information of the target access page, the determined scene feature information is compared with scene feature information corresponding to the target display pool, the target display pool matching the scene feature information of the target access page is taken as the target display pool corresponding to the target access page, so as to further determine at least one candidate promotion information corresponding to the target access page, and the advantage of the setting is that the target display pool corresponding to the target access page can be accurately determined according to the page information of the target access page, the utilization rate of the promotion position in the target access page is effectively improved, and the exposure of invalid promotion information is reduced.

[0060] In another embodiment, optionally, in the process of constructing the target display pool, for each page to be promoted, a corresponding relationship between the page to be promoted and the target display pool is established, that is, each page to be promoted has a corresponding target display pool, when the target access page is one of the pages to be promoted, the target display pool corresponding to the target access page can be directly determined according to the corresponding relationship, and the advantage of the setting is that when the terminal receives the access request of the target user to the target access page, the target display pool corresponding to the target access page can be quickly located, and the determination speed of the target promotion information is relatively improved.

[0061] S260, determining target promotion information corresponding to the target user from the candidate promotion information according to the target user feature and the user feature label of the candidate promotion information, and displaying the target promotion information.

[0062] The technical scheme of the embodiment determines the user characteristics of the target user and the target access page corresponding to the page access request when receiving the page access request of the target user, determines the scene characteristic information corresponding to each to-be-promoted page containing to-be-promoted information according to the page information of the to-be-promoted page, compares the scene characteristic information with the promotion characteristic information of each to-be-promoted information, determines at least one candidate promotion information from each to-be-promoted information, constructs a target display pool corresponding to the to-be-promoted page according to the determined candidate promotion information, further determines a target display pool corresponding to the target access page from the constructed target display pool, preliminarily screens at least one candidate promotion information from all to-be-promoted information, compares the user characteristics of the target user with the user characteristic labels of the candidate promotion information, determines the target promotion information corresponding to the target user from the candidate promotion information according to the comparison result, and displays the target promotion information on the user terminal of the target user when the target user accesses the target access page. The technical scheme solves the problem that the promotion position utilization rate of the promotion page is low, and the corresponding target promotion information cannot be matched according to the user preference and the page information, accurately pushes the corresponding target promotion information to the user according to different scenes and different user characteristics, effectively reduces the user's aversion to the promotion information, improves the promotion information display effect, and further improves the user experience.

[0063] Embodiment three

[0064] Figure 3 The flowchart of the method for determining the user characteristic label in the promotion information display method provided in Embodiment Three of the application is shown in the above technical scheme, and the specific implementation manner can be referred to the detailed description of the technical scheme.

[0065] As Figure 3 shown, the method of the embodiment specifically includes the following steps:

[0066] S310, for each to-be-promoted information, constructing a test characteristic label of the to-be-promoted information according to the user characteristic information of the test promotion user corresponding to the to-be-promoted information.

[0067] In the embodiment, the test promotion user can be understood as a test user suitable for the to-be-promoted information. The test characteristic label can be understood as a user characteristic label corresponding to the to-be-promoted information. For example, when the to-be-promoted information is an assisted reproduction advertisement, the test characteristic label corresponding to the advertisement can be obtained according to analysis, which can be: married, 25-55 years old, no child in patient information, and a doctor with related disease label inquiring or registering.

[0068] In a specific implementation, for each piece of information to be promoted, the information to be promoted is analyzed from a user dimension, user feature information of a test promotion user corresponding to the information to be promoted is extracted, a test feature label of the information to be promoted is constructed according to the user feature information, so that the information to be promoted can be tested and launched according to the determined test feature label.

[0069] In S320, information promotion test is performed on the information to be promoted according to the test user group corresponding to the information to be promoted, and a promotion test result of the information promotion test is determined.

[0070] In this embodiment, the test user group can include a plurality of test promotion users. Alternatively, the test user group can include a full user group and a preference user group. The full user group can be understood as all users accessing the terminal, and the preference user group can be understood as a part of users divided according to the test feature label.

[0071] Alternatively, the information promotion test is performed on the information to be promoted according to the test user group, and the promotion test result of the information promotion test is determined, including: obtaining a full user group corresponding to the information to be promoted, performing information promotion test on the information to be promoted according to the full user group, and determining first test data corresponding to a preset test item; determining a preference user group in the full user group according to the test feature label, performing information promotion test on the information to be promoted according to the preference user group, and determining second test data corresponding to the preset test item; and taking the first test data and the second test data as the promotion test result of the information promotion test.

[0072] The preset test item can include exposure, click rate, order quantity, and exposure-to-order conversion rate. It should be noted that the exposure can be understood as the number of times the promoted information is displayed in a unit of time. The click rate can be understood as the ratio between the number of times the promoted information is clicked in a unit of time and the number of times the promoted information is displayed, and the click rate can reflect the popularity of the promoted information to some extent. The exposure-to-order conversion rate can be understood as the number of times the order page is jumped from the display page when the promoted information is displayed.

[0073] In this embodiment, the first test data can be various data information used for effect analysis of the promotion test. Similarly, the second test data can also be understood as various data information used for effect analysis of the promotion test. It should be noted that the "first" and "second" mentioned in this embodiment do not represent any order, quantity or importance, but only the corresponding target subjects are different.

[0074] In a specific implementation, in order to further determine the test feature label of the information to be promoted, the information to be promoted can be tested by using the method of AB control experiment. First, the full user group of the information to be promoted is determined. The user terminal of the full user group is used to display the information to be promoted, the test data corresponding to the preset test item of the information to be promoted in the full user group is obtained, and the test data is taken as the first test data. Further, according to the test feature label corresponding to the information to be promoted, the corresponding preferred user group in the full user group is determined. The user terminal of the preferred user group is used to display the information to be promoted at the same position, the test data corresponding to the preset test item of the information to be promoted in the preferred user group is obtained as the second test data, and the first test data and the second test data are taken as the promotion test result of the information promotion test.

[0075] Further, taking the first test data and the second test data as the promotion test result of the information promotion test can include: calculating the exposure difference between the first test data and the second test data corresponding to the exposure; calculating the order quantity difference between the first test data and the second test data corresponding to the order quantity; calculating the click rate difference between the second test data and the first test data corresponding to the click rate; calculating the conversion rate difference between the second test data and the first test data corresponding to the exposure to order conversion rate; and taking the exposure difference, the order quantity difference, the click rate difference and the conversion rate difference calculated according to the first test data and the second test data as the promotion test result of the information promotion test.

[0076] S330, if the promotion test result meets the preset promotion condition, the test feature label is taken as the user feature label of the information to be promoted.

[0077] The preset promotion condition can be understood as a standard or basis preset for evaluating the promotion test result.

[0078] Alternatively, whether the promotion test result meets the preset promotion condition can be determined by the exposure difference, the order quantity difference, the click rate difference and the conversion rate difference. Specifically, if the exposure difference is lower than the preset exposure threshold, and at least one of the click rate difference is higher than the preset click rate threshold, the order quantity difference is lower than the preset order quantity threshold, and the conversion rate difference is higher than the preset conversion rate threshold is met, it is determined that the promotion test result meets the preset promotion condition, otherwise, it is determined that the promotion test result does not meet the preset promotion condition.

[0079] Further, if the promotion test result does not meet the preset promotion condition, the test feature label is adjusted, and the operation of determining the test user group according to the user feature information and testing the information to be promoted according to the test user group is returned.

[0080] The preset exposure threshold can be understood as a preset exposure difference range. Similarly, the preset click rate threshold can be understood as a preset click rate difference range, the preset order quantity threshold can be understood as a preset order quantity difference range, and the preset conversion rate threshold can be understood as a preset conversion rate difference range. It should be noted that the preset exposure threshold, the preset click rate threshold, the preset order quantity threshold, and the preset conversion rate threshold can be set according to actual needs, or can be set according to historical data of the information to be promoted, or can be set as an expected value of the information to be promoted by the supplier of the information to be promoted. The present embodiment does not limit this. It should be noted that the preset click rate threshold, the preset order quantity threshold, and the preset conversion rate threshold can be adjusted according to the preset exposure threshold and the expected accuracy.

[0081] In the present embodiment, the test feature label is optionally adjusted, specifically at least one of deletion, modification, and addition of the test feature label.

[0082] In specific implementation, the test data of each preset test item in the first test data and the second test data obtained in the information promotion test is subjected to difference calculation. If the exposure difference is lower than the preset exposure threshold, and at least one of the click rate difference is higher than the preset click rate threshold, the order quantity difference is lower than the preset order quantity threshold, and the conversion rate difference is higher than the preset conversion rate threshold is satisfied, it can be determined that the promotion test result satisfies the preset promotion condition, and the test feature label of the information to be promoted can be used as the user feature label of the information to be promoted. If the difference of the test data of each preset test item in the first test data and the second test data is lower than the preset threshold, it can be determined that the promotion test result does not satisfy the preset promotion condition, and the test feature label of the information to be promoted needs to be deleted, added, or modified. After adjusting the test feature label, the test user group is determined again according to the adjusted test feature label, and the information promotion test of the information to be promoted is continued according to the test user group, until the promotion test result of the information promotion test satisfies the preset promotion condition, and the user feature label of all the information to be promoted is determined, so that the information to be promoted can be displayed to the corresponding user according to the determined user feature label in the subsequent display process, so as to achieve accurate display and improve display efficiency.

[0083] It should be noted that the promotion test result does not meet the preset promotion condition, which can be understood as that the exposure difference does not meet the preset exposure difference, and then it is determined that the promotion test result does not meet the preset promotion condition. It can also be understood that in the case where the exposure difference is lower than the preset exposure difference, any one of the following conditions is not met: the click rate difference is higher than the preset click rate threshold, the order quantity difference is lower than the preset order quantity threshold, and the conversion rate difference is higher than the preset conversion rate threshold. Then it can be determined that the promotion test result does not meet the preset promotion condition.

[0084] Continuing with the above example, for example, the information to be promoted is an assisted reproduction advertisement, and the test feature label can be set as: married, age 25-55, no child in the registered information, and the doctor who has inquired or registered with the related disease label, etc. Then, the assisted reproduction advertisement is subjected to AB test, wherein all test promotion users in group A can display the assisted reproduction advertisement on the user terminal, and only the test promotion users in group B who meet the test feature label can display the assisted reproduction advertisement on the user terminal, and the exposure difference between group B and group A is estimated, and the expected value of other preset test items is set, such as the expected click rate is relatively increased by 40% when the exposure of group B is 80%±5% of that of group A. If the promotion test result exceeds the expected value and meets the preset promotion condition, the test feature label can be used as the user feature label of the assisted reproduction advertisement. If the final promotion test result is that the exposure of group B is 82% of that of group A, but the click rate is only relatively increased by 21%, which does not meet the preset promotion condition, the test promotion label needs to be adjusted, such as deleting the "married" label, modifying the age label to "30-40", or adding the label of "gender is female", etc. Continue to test until the preset promotion condition is met.

[0085] The technical scheme of the embodiment of the application determines the user feature information of the test promotion user corresponding to each information to be promoted, constructs the test feature label of the information to be promoted, and further determines the test user group corresponding to the information to be promoted. The information to be promoted is subjected to information promotion test according to the determined test user group, and the promotion test result is determined according to the preset test item. If the promotion test result meets the preset promotion condition, the test feature label can be used as the user feature label of the information to be promoted, so that the information to be promoted can be initially determined according to the user feature label. The corresponding user group solves the problem that the information to be promoted cannot be accurately displayed according to the user preference in the prior art, effectively improves the matching degree between the promotion information and the user, and to a certain extent, improves the accuracy of the promotion information display.

[0086] Embodiment four

[0087] The embodiment of the application is a preferred embodiment of the above-mentioned embodiments of the application. Specifically, the method of the embodiment of the application can include the following steps:

[0088] 1. Construct a test feature label of the information to be promoted according to the user feature information of the test promotion user corresponding to the information to be promoted.

[0089] 2. Obtain a full user group corresponding to the information to be promoted, perform information promotion test on the information to be promoted according to the full user group, and determine first test data corresponding to a preset test item, wherein the preset test item can include exposure volume, click rate, order volume, and exposure-to-order conversion rate.

[0090] 3. Determine a preferred user group in the full user group according to the test feature label, perform information promotion test on the information to be promoted according to the preferred user group, and determine second test data corresponding to the preset test item.

[0091] 4. Determine promotion test results according to the first test data and the second test data, and if the promotion test results meet a preset promotion condition, use the test feature label as the user feature label of the information to be promoted.

[0092] 5. If the promotion test results do not meet the preset promotion condition, adjust the test feature label, and return to perform steps 2-3 until all the information to be promoted is labeled with the user feature label.

[0093] 6. When receiving a page access request of a target user, determine a target user feature of the target user and a target access page corresponding to the page access request.

[0094] 7. Determine scene feature information corresponding to the page to be promoted according to page information of the page to be promoted.

[0095] 8. Determine at least one candidate promotion information from each information to be promoted according to the determined scene feature information and promotion feature information of each information to be promoted.

[0096] 9. Construct a target display pool corresponding to the page to be promoted according to the at least one candidate promotion information.

[0097] 10. Determine a target display pool of the target access page from the constructed target display pool.

[0098] 11. Determine a target promotion information corresponding to the target user from the candidate promotion information according to the target user feature and the candidate promotion information user feature label, and display the target promotion information.

[0099] The technical scheme of the embodiment of the present application determines the user characteristics of the target user and the target access page corresponding to the page access request of the target user when receiving the page access request of the target user, and determines the scene characteristic information corresponding to each to-be-promoted page containing to-be-promoted information according to the page information of the to-be-promoted page, and then compares the scene characteristic information with the promotion characteristic information of each to-be-promoted information, determines at least one candidate promotion information from each to-be-promoted information, and constructs a target display pool corresponding to the to-be-promoted page according to the determined candidate promotion information. Further, the target display pool corresponding to the target access page is determined from the constructed target display pool, at least one candidate promotion information is preliminarily screened out from all to-be-promoted information, the user characteristics of the target user are compared with the user characteristic label of the candidate promotion information, the target promotion information corresponding to the target user is determined from the candidate promotion information according to the comparison result, and the target promotion information is displayed on the user terminal of the target user when the target user accesses the target access page. The problem that the promotion position utilization rate of the promotion page is low and the corresponding target promotion information cannot be matched according to the user preference and the page information is solved, the corresponding target promotion information can be accurately pushed to the user according to different scenes and different user characteristics, the user's aversion to the promotion information is effectively reduced, the display effect of the promotion information is improved, and the user experience is also improved.

[0100] Embodiment five

[0101] Figure 4 A structure diagram of a promotion information display device provided by the fifth embodiment of the present application. The promotion information display device provided by the present embodiment can be realized by software and / or hardware, and can be configured in a terminal and / or a server to realize the promotion information display method in the present embodiment. The device can specifically include: a page determination module 410, a display pool determination module 420, and a promotion information display module 430.

[0102] The page determination module 410 is configured to determine the target user characteristics of the target user and the target access page corresponding to the page access request when receiving the page access request of the target user.

[0103] The display pool determination module 420 is configured to determine the target display pool corresponding to the target access page, wherein the target display pool is used to store at least one candidate promotion information corresponding to the target access page, and the candidate promotion information carries a user characteristic label used to represent a target promotion user group.

[0104] The promotion information display module 430 is configured to determine the target promotion information corresponding to the target user from the candidate promotion information according to the target user characteristics and the user characteristic label of the candidate promotion information, and display the target promotion information.

[0105] The technical scheme of the embodiment of the present application determines the user characteristics of a target user and a target access page corresponding to a page access request of the target user when receiving the page access request, and then determines a target display pool corresponding to the target access page, wherein the target display pool includes at least one candidate promotion information with a user characteristic label, so that the target promotion information can be determined in the initially determined candidate promotion information. Further, the user characteristics of the target user are compared with the user characteristic label of the candidate promotion information, and according to the comparison result, the target promotion information corresponding to the target user is determined from the candidate promotion information, and when the target user accesses the target access page, the target promotion information is displayed on the user terminal of the target user, thereby solving the problems of low utilization rate of promotion positions of a promotion page and the inability to match the corresponding target promotion information according to the preference of a user. Different target promotion information is displayed for different target users, effectively reducing the exposure of invalid promotion information, improving the accuracy of promotion information display, and improving the user experience.

[0106] Optionally, before determining the target display pool corresponding to the target access page, the apparatus further comprises a scene characteristic information determination module, a candidate promotion information determination module and a display pool construction module.

[0107] The scene characteristic information determination module is configured to determine, for each to-be-promoted page, scene characteristic information corresponding to the to-be-promoted page according to page information of the to-be-promoted page; the candidate promotion information determination module is configured to determine at least one candidate promotion information from each to-be-promoted information according to the scene characteristic information and promotion characteristic information of each to-be-promoted information; and the display pool construction module is configured to construct a target display pool corresponding to the to-be-promoted page according to the at least one candidate promotion information.

[0108] Optionally, the candidate promotion information determination module is further configured to determine a characteristic matching degree of the scene characteristic information and the promotion characteristic information of each to-be-promoted information, and if the characteristic matching degree reaches a preset matching degree threshold, the to-be-promoted information is taken as the candidate promotion information of the to-be-promoted page.

[0109] Optionally, the apparatus further comprises a test characteristic label construction module, a promotion test result determination module and a user characteristic label determination module.

[0110] The test feature label construction module is configured to construct a test feature label of the information to be promoted according to user feature information of a test promotion user corresponding to the information to be promoted for each information to be promoted.

[0111] Optionally, the test user group includes a full user group and a preference user group.

[0112] Correspondingly, the promotion test result determination module is further configured to obtain a full user group corresponding to the information to be promoted, perform information promotion test on the information to be promoted according to the full user group, and determine first test data corresponding to a preset test item; determine a preference user group in the full user group according to the test feature label, perform information promotion test on the information to be promoted according to the preference user group, and determine second test data corresponding to the preset test item; and take the first test data and the second test data as the promotion test result of the information promotion test.

[0113] Optionally, the preset test item includes exposure amount, click rate, order amount, and exposure-to-order conversion rate.

[0114] Correspondingly, the method further includes: calculating an exposure amount difference between the first test data and the second test data corresponding to the exposure amount; calculating an order amount difference between the first test data and the second test data corresponding to the order amount; calculating a click rate difference between the second test data and the first test data corresponding to the click rate; and calculating a conversion rate difference between the second test data and the first test data corresponding to the exposure-to-order conversion rate; if the exposure amount difference is lower than a preset exposure amount threshold, and at least one of the click rate difference is higher than a preset click rate threshold, the order amount difference is lower than an order amount threshold, and the conversion rate difference is higher than a preset conversion rate threshold is met, it is determined that the promotion test result meets the preset promotion condition, otherwise, it is determined that the promotion test result does not meet the preset promotion condition.

[0115] Optionally, the device further includes an information promotion test module configured to, if the promotion test result does not meet the preset promotion condition, adjust the test feature label, and return to perform the operation of determining the test user group according to the preliminary user feature, and performing information promotion test on the information to be promoted according to the test user group.

[0116] The display device of the promotion information can perform the display method of the promotion information provided by any embodiment of the application, and has the corresponding function modules and beneficial effects of the display method of the promotion information.

[0117] Embodiment Six

[0118] Figure 5 Figure 6 is a schematic diagram of an electronic device according to an embodiment of the application. Figure 5 Figure 5 shows a block diagram of an exemplary electronic device 50 suitable for use in implementing embodiments of the application. Figure 5 The electronic device 50 shown is merely one example. It should be appreciated that the functions and scope of the embodiments of the application are not limited to the electronic device 50.

[0119] As shown in Figure 5, the electronic device 50 is in the form of a general- purpose computer. Components of the electronic device 50 can include, but are not limited to, one or more processors or processing units 501, system memory 502, and a bus 503 that couples various system components including system memory 502 to the processing unit(s) 501.

[0120] The bus 503 represents one or more of any of several bus structures, including a memory bus or memory controller, a peripheral bus, a graphics accelerator bus, a processor or local bus using any of a variety of bus architectures. By way of example, these architectures include Industry Standard Architecture (ISA) bus, Micro Channel Architecture (MCA) bus, Enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

[0121] The electronic device 50 typically includes a variety of computer system readable media. Such media can be any available media that is locally and / or remotely accessible by the electronic device 50, and can include both volatile and non-volatile media, removable and non-removable media.

[0122] The system memory 502 can include computer system readable media in the form of volatile memory, such as random access memory (RAM) 504 and / or cache memory 505. The electronic device 50 can further include other removable / non-removable, volatile / non-volatile computer system storage media. By way of example only, a storage system 506 can be provided for reading from and writing to non-removable, non-volatile magnetic media (e.g., a "hard drive"). Figure 5 not shown, is typically provided as residual storage across the system 500, and can be used for some of the system 502 and / or storage 506 functions. Although exemplary computer system 500 is described as including system memory 502, storage 506, and storage interface 507, this is for purposes of illustration only. One of ordinary skill in the art will recognize that the electronic device 50 can include any suitable system memory and / or storage as is known or otherwise available in the art. Figure 5 not shown, is typically provided as residual storage across the system 500, and can be used for some of the system 502 and / or storage 506 functions. Although exemplary computer system 500 is described as including system memory 502, storage 506, and storage interface 507, this is for purposes of illustration only. One of ordinary skill in the art will recognize that the electronic device 50 can include any suitable system memory and / or storage as is known or otherwise available in the art. The storage interface 507 can take the form of a bus, although other configurations are also possible. The storage interface 507 can be a peripheral component interconnect (PCI) bus, although other busses are also possible. The storage interface 507 can be a proprietary bus, although other busses are also possible. The storage interface 507 can be a Small Computer System Interface (SCSI) bus, although other busses are also possible. The storage interface 507 can be a Universal Serial Bus (USB) bus, although other busses are also possible. The storage interface 507 can be a proprietary bus, although other busses are also possible. The storage interface 507 can be a bus that is designed for a specific device, although other busses are also possible.

[0123] Program / utility 508 having a set of program modules 507 can be stored in system memory 502 by way of example, and not limitation, including an operating system, one or more application programs, other program modules, and program data, each or some combination thereof, can include implementation of the network environment in each or some combination of the above examples. Program modules 507 generally carry out the functions and / or methodologies of embodiments of the application described herein.

[0124] Electronic device 50 can also communicate with one or more external devices 509 such as a keyboard or a pointing device, displays 510, etc.; one or more devices that enable a user to interact with electronic device 50; and / or one or more devices that enable electronic device 50 to communicate with one or more other computing devices. Such communication can occur via input / output (I / O) interfaces 511. Still yet, electronic device 50 can communicate with one or more networks such as a local area network (LAN), a general wide area network (WAN), and / or a public network (e.g., the Internet) via network adapter 512. As depicted, network adapter 512 can communicate with the other components of electronic device 50 via bus 503. It should be appreciated that although not shown, other hardware and / or software modules could be used in conjunction with electronic device 50. Examples, include, but are not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data archival storage systems, etc. Figure 5

[0125] Processing unit 501 executes various function applications and data processing by running programs stored in system memory 502, such as implementing the method for displaying promotional information provided by embodiments of the present application.

[0126] Embodiment Seven

[0127] Embodiment Seven further provides a storage medium containing computer executable instructions, which when executed by a computer processor, are used to perform a method for displaying promotional information, the method comprising:

[0128] When receiving a page access request of a target user, determining a target user feature of the target user and a target access page corresponding to the page access request;

[0129] Determining a target display pool corresponding to the target access page, wherein the target display pool is used to store at least one candidate promotional information corresponding to the target access page, and the candidate promotional information carries a user feature label used to represent a target promotional user group;

[0130] ​According to the target user feature and the user feature label of the candidate promotion information, target promotion information corresponding to the target user is determined from the candidate promotion information, and the target promotion information is displayed.

[0131] The computer storage medium of the embodiments of the present application can adopt any combination of one or more computer readable media. The computer readable medium can be a computer readable signal medium or a computer readable storage medium. The computer readable storage medium may, for example, be, but is not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or apparatus, or any combination thereof. More specific examples (non-exhaustive list) of the computer readable storage medium include an electrical connection having one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In this document, the computer readable storage medium can be any tangible medium containing or storing a program that can be used by or in connection with an instruction execution system, device or apparatus.

[0132] The computer readable signal medium can include a data signal propagating in a baseband or as part of a carrier wave propagating through a transmission medium, in which the computer readable program code is embodied. Such a propagating data signal can take many forms, including but not limited to electro-magnetic, optical, or any suitable combination thereof. The computer readable signal medium can also be any computer readable medium that is not a computer readable storage medium and that can be used to carry or store a program for use by or in connection with an instruction execution system, device or apparatus.

[0133] The program code contained on the computer readable medium can be transmitted in any suitable medium, including but not limited to wireless, wire, optical cable, RF, etc., or any suitable combination thereof.

[0134] Computer program code for carrying out operations of embodiments of the present application can be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C++ or the like, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code can execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer can be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or the connection can be made to an external computer (for example, through the Internet using an Internet Service Provider).

[0135] It is to be understood that the above description is merely a preferred embodiment of the application and the applied technical principles. Those skilled in the art will understand that the present application is not limited to the specific embodiments described herein, and that various obvious changes, modifications and substitutions can be made without departing from the scope of the present application. Therefore, although the present application has been described in detail through the above embodiments, the present application is not limited to the above embodiments, and can include more other equivalent embodiments without departing from the concept of the present application, and the scope of the present application is determined by the scope of the appended claims.

Claims

1. A method of presenting promotional information, characterized by, The method comprises the following steps: When a page access request of a target user is received, a target user feature of the target user and a target access page corresponding to the page access request are determined; the target user feature is feature information used to represent the identity of a user, and the target user feature comprises a user basic feature and a user behavior feature; A target display pool corresponding to the target access page is determined, wherein the target display pool is used to store at least one candidate promotion information corresponding to the target access page, and the candidate promotion information carries a user feature label used to represent a target promotion user group; According to the target user feature and the user feature label of the candidate promotion information, target promotion information corresponding to the target user is determined from the candidate promotion information, and the target promotion information is displayed; Before the target display pool corresponding to the target access page is determined, the method further comprises the following steps: For each page to be promoted, scene feature information corresponding to the page to be promoted is determined according to page information of the page to be promoted; According to the scene feature information and promotion feature information of each piece of promotion information, at least one candidate promotion information is determined from each piece of promotion information; According to the at least one candidate promotion information, a target display pool corresponding to the page to be promoted is constructed; The method further comprises the following steps: For each piece of promotion information, a test feature label of the promotion information is constructed according to user feature information of a test promotion user corresponding to the promotion information; Information promotion testing of the promotion information is performed on a test user group corresponding to the promotion information, and a promotion test result of the information promotion testing is determined; If the promotion test result meets a preset promotion condition, the test feature label is taken as a user feature label of the promotion information.

2. The method of claim 1, wherein, The determination of the at least one candidate promotion information from each piece of promotion information according to the scene feature information and the promotion feature information of each piece of promotion information comprises the following steps: The feature matching degree of the scene feature information and the promotion feature information of each piece of promotion information is determined, and if the feature matching degree reaches a preset matching degree threshold, the promotion information is taken as a candidate promotion information of the page to be promoted.

3. The method of claim 1, wherein, The test user group comprises a full-amount user group and a preference user group; The information promotion testing of the promotion information performed on the test user group corresponding to the promotion information and the determination of the promotion test result of the information promotion testing comprise the following steps: A full-amount user group corresponding to the promotion information is obtained, information promotion testing of the promotion information is performed on the full-amount user group, and first test data corresponding to a preset test item is determined; A preference user group in the full-amount user group is determined according to the test feature label, information promotion testing of the promotion information is performed on the preference user group, and second test data corresponding to the preset test item is determined; The first test data and the second test data are taken as the promotion test result of the information promotion testing.

4. The method of claim 3, wherein, The preset test item comprises exposure amount, click rate, order amount, and exposure-to-order conversion rate. The method further comprises: calculating an exposure difference between the first test data and the second test data corresponding to the exposure amount; calculating an order amount difference between the first test data and the second test data corresponding to the order amount; calculating a click rate difference between the second test data and the first test data corresponding to the click rate; calculating a conversion rate difference between the second test data and the first test data corresponding to the exposure-to-order conversion rate; If the exposure difference is lower than a preset exposure amount threshold, and at least one of the click rate difference is higher than a preset click rate threshold, the order amount difference is lower than a preset order amount threshold, and the conversion rate difference is higher than a preset conversion rate threshold is met, it is determined that the promotion test result meets the preset promotion condition, otherwise, it is determined that the promotion test result does not meet the preset promotion condition.

5. The method of claim 1, wherein, Further comprising: If the promotion test result does not meet the preset promotion condition, adjusting the test feature label, and returning to execute the operation of determining the test user group according to the preliminary user feature, and performing information promotion test on the to-be-promoted information according to the test user group.

6. A device for presenting promotional information, characterized in that Comprise: A page determination module is configured to determine target user features of a target user and a target access page corresponding to a page access request of the target user when the page access request is received. The target user features are feature information used to represent user identity, and the target user features include user basic features and user behavior features. A display pool determination module is configured to determine a target display pool corresponding to the target access page. The target display pool is used to store at least one candidate promotion information corresponding to the target access page, and the candidate promotion information carries a user feature label used to represent a target promotion user group. A promotion information display module is configured to determine target promotion information corresponding to the target user from the candidate promotion information according to the target user features and the user feature label of the candidate promotion information, and display the target promotion information. Before determining the target display pool corresponding to the target access page, the device further comprises a scene feature information determination module, a candidate promotion information determination module, and a display pool construction module. The scene feature information determination module is configured to determine scene feature information corresponding to each to-be-promoted page according to page information of the to-be-promoted page. The candidate promotion information determination module is configured to determine at least one candidate promotion information from each to-be-promoted information according to the scene feature information and promotion feature information of each to-be-promoted information. The display pool construction module is configured to construct a target display pool corresponding to the to-be-promoted page according to at least one candidate promotion information. The device further comprises a test feature label construction module, a promotion test result determination module, and a user feature label determination module. The test feature label construction module is configured to construct a test feature label of each to-be-promoted information according to user feature information of a test promotion user corresponding to the to-be-promoted information. The promotion test result determination module is configured to perform information promotion testing on the information to be promoted according to a test user group corresponding to the information to be promoted, and determine a promotion test result of the information promotion testing. The user feature label determination module is configured to determine the test feature label as a user feature label of the information to be promoted if the promotion test result satisfies a preset promotion condition.

7. An electronic device, comprising: The electronic device includes: one or more processors; a memory device for storing one or more programs, when the one or more programs are executed by the one or more processors, the one or more processors implement the method for displaying promoted information according to any one of claims 1-5.

8. A computer readable storage medium having stored thereon a computer program, characterized in that, The program is executed by the processor to implement the method for displaying promoted information according to any one of claims 1-5.

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