Store data processing method, device, computer equipment and storage medium

Abstract

The present application relates to a method, apparatus, computer device, storage medium, and computer program product for processing store data. The method comprises: in response to an indicator query operation triggered by a store identifier, obtaining an indicator value of a store operation indicator corresponding to the store identifier; determining attribute information of an indicator identifier corresponding to the store operation indicator based on the indicator value of the store operation indicator; and displaying a store operation diagram containing the indicator identifier based on the attribute information of the indicator identifier. It is understood that the present method uses an indicator identifier to represent the indicator value of the store operation indicator and displays the indicator identifier in the store operation diagram, making the indicator display more intuitive and conducive to improving the visualization effect.

Description

Technical Field

[0001] The present application relates to the field of data visualization technology, and in particular to a method, apparatus, computer equipment, storage medium, and computer program product for processing store data. Background Art

[0002] Store operations refer to the planning, organization, implementation, and control of store operations. By presetting store operation indicators and compiling their values, we can objectively reflect the actual status of store operations, helping users understand the effectiveness of store operations.

[0003] Traditionally, statistical store operation indicators are displayed to users in a table format. However, this traditional technology suffers from poor visualization. Summary of the Invention

[0004] Based on this, it is necessary to provide a method, device, computer equipment, computer-readable storage medium and computer program product for processing store data that can improve visualization effects in response to the above technical problems.

[0005] In a first aspect, the present application provides a method for processing store data. The method is applied to a terminal and includes:

[0006] In response to an indicator query operation triggered for a store identifier, obtaining an indicator value of a store operation indicator corresponding to the store identifier;

[0007] Determining attribute information of an indicator identifier corresponding to the store operation indicator according to the indicator value of the store operation indicator;

[0008] According to the attribute information of the indicator identifier, a store operation diagram including the indicator identifier is displayed.

[0009] In one embodiment, the index value of the store operation index includes an index value of a first store operation index and an index value of a second store operation index; the store operation diagram is a store operation matrix diagram;

[0010] The determining, based on the indicator value of the store operation indicator, the attribute information of the indicator identifier corresponding to the store operation indicator includes:

[0011] Determining, based on the indicator value of the first store operation indicator, the position of the indicator marker corresponding to the store operation indicator in the horizontal axis of the store operation matrix diagram, and determining, based on the indicator value of the second store operation indicator, the position of the indicator marker corresponding to the store operation indicator in the vertical axis of the store operation matrix diagram;

[0012] The step of displaying a store operation diagram including the indicator identification according to the attribute information of the indicator identification includes:

[0013] According to the horizontal axis position and the vertical axis position, a store operation matrix diagram including the indicator identification is displayed.

[0014] In one embodiment, the index value of the store operation index further includes an index value of a third store operation index;

[0015] The step of determining attribute information of an indicator identifier corresponding to the store operation indicator according to the indicator value of the store operation indicator further includes:

[0016] Determining, according to the indicator value of the third store operation indicator, size information of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram;

[0017] The display of the store operation matrix diagram including the indicator identifier according to the horizontal axis position and the vertical axis position includes:

[0018] A store operation matrix diagram including the indicator identifiers is displayed according to the horizontal axis position, the vertical axis position and the size information.

[0019] In one embodiment, the index value of the store operation index includes the index value of the store operation index in the statistical period and the index value of the store operation index in the comparison period; the index value of the store operation index in the statistical period includes the first index value of the first store operation index and the first index value of the second store operation index, and the index value of the store operation index in the comparison period includes the second index value of the first store operation index and the second index value of the second store operation index;

[0020] The step of determining, based on the indicator value of the first store operation indicator, the position of the indicator marker corresponding to the store operation indicator in the horizontal axis of the store operation matrix diagram, and determining, based on the indicator value of the second store operation indicator, the position of the indicator marker corresponding to the store operation indicator in the vertical axis of the store operation matrix diagram, includes:

[0021] According to the first indicator value of the first store operation indicator, the position of the first endpoint of the line mark corresponding to the store operation indicator in the statistical period on the first horizontal axis of the store operation matrix diagram is determined; and according to the first indicator value of the second store operation indicator, the position of the first endpoint of the line mark corresponding to the store operation indicator in the statistical period on the first vertical axis of the store operation matrix diagram is determined,

[0022] Determining, based on the second indicator value of the first store operation indicator, a position on a second horizontal axis of the store operation matrix diagram for a second endpoint of a line marker corresponding to the store operation indicator during the comparison period, and determining, based on the second indicator value of the second store operation indicator, a position on a second vertical axis of the store operation matrix diagram for a second endpoint of a line marker corresponding to the store operation indicator during the comparison period;

[0023] The display of the store operation matrix diagram including the indicator identifier according to the horizontal axis position and the vertical axis position includes:

[0024] A store operation matrix diagram including the line markings is displayed according to the first horizontal axis position, the first vertical axis position, the second horizontal axis position, and the second vertical axis position.

[0025] In one embodiment, in response to the indicator query operation triggered for the store identifier, obtaining the indicator value of the store operation indicator corresponding to the store identifier includes:

[0026] In response to an indicator query operation under a specified evaluation dimension triggered for a store identifier, obtaining an indicator value of a store operation indicator under the specified evaluation dimension corresponding to the store identifier;

[0027] The designated evaluation dimensions include one or more of the store conversion dimension, the store customer acquisition dimension, the store operation dimension, or the store contribution dimension;

[0028] Regarding the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the deep browsing rate, and the third store operation indicator is the number of customers entering the store;

[0029] Alternatively, for the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the store turnover rate, and the third store operation indicator is the number of customers entering the store;

[0030] Alternatively, with respect to the store customer attraction dimension, the first store operation indicator is the store traffic flow rate per square meter, the second store operation indicator is the store traffic flow rate per square meter, and the third store operation indicator is the number of store traffic;

[0031] Alternatively, with respect to the store customer attraction dimension, the first store operation indicator is customer attraction, the second store operation indicator is customer retention, and the third store operation indicator is the number of customers entering the store;

[0032] Alternatively, with respect to the store operation dimension, the first store operation indicator is sales per square meter, the second store operation indicator is rental per square meter, and the third store operation indicator is the number of customers entering the store;

[0033] Alternatively, with respect to the store contribution dimension, the first store operation indicator is cross-customer flow efficiency per square meter, and the second store operation indicator is sales efficiency per square meter;

[0034] Alternatively, with respect to the store contribution dimension, the first store operation indicator is contribution power, and the second store operation indicator is sales per square meter.

[0035] In one embodiment, the store operation indicators are multiple; the store operation chart is a store operation funnel chart;

[0036] The determining, based on the indicator value of the store operation indicator, the attribute information of the indicator identifier corresponding to the store operation indicator includes:

[0037] For each of the multiple store operation indicators, determining, according to the indicator value of the store operation indicator, size information of the indicator identifier corresponding to the store operation indicator in the store operation funnel chart;

[0038] The step of displaying a store operation diagram including the indicator identification according to the attribute information of the indicator identification includes:

[0039] According to the size information of the multiple indicator identifiers in the store operation funnel chart, the store operation funnel chart including the multiple indicator identifiers is displayed.

[0040] In one embodiment, the store operation indicators include at least two of reach, customer attraction, customer retention, or sales efficiency per square meter;

[0041] The step of obtaining the index value of the store operation index corresponding to the store identifier in response to the index query operation triggered for the store identifier includes:

[0042] In response to an indicator query operation triggered for a store identifier, generating an indicator query request, wherein the indicator query request carries the store identifier;

[0043] Sending the indicator query request to the server;

[0044] receiving at least two values ​​of reach, customer attraction, customer retention, or sales efficiency per square meter returned by the server in response to the indicator query request;

[0045] Among them, the value of the reach is determined based on the number of passing customers, store area and average customer spending corresponding to the store logo; or, the value of the customer attraction is determined based on the number of entering customers, store area and average customer spending corresponding to the store logo; or, the value of the customer retention is determined based on the number of in-store shoppers, store area and average customer spending corresponding to the store logo; or, the value of the sales efficiency per square meter is determined based on the number of orders, store area and average customer spending.

[0046] In one embodiment, the method further comprises:

[0047] In response to detecting that the hovering time of the mouse pointer on the indicator mark is greater than or equal to a preset time threshold, the indicator value of the store operation indicator is displayed.

[0048] In a second aspect, the present application further provides a device for processing store data. The device is used in a terminal and includes:

[0049] An indicator value acquisition module, configured to, in response to an indicator query operation triggered for a store identifier, acquire an indicator value of a store operation indicator corresponding to the store identifier;

[0050] An information determination module, configured to determine attribute information of an indicator identifier corresponding to the store operation indicator according to the indicator value of the store operation indicator;

[0051] The operation diagram display module is used to display the store operation diagram containing the indicator identifier according to the attribute information of the indicator identifier.

[0052] In a third aspect, the present application further provides a computer device. The computer device includes a memory and a processor, wherein the memory stores a computer program, and when the processor executes the computer program, the following steps are performed:

[0053] In response to an indicator query operation triggered for a store identifier, obtaining an indicator value of a store operation indicator corresponding to the store identifier;

[0054] Determining attribute information of an indicator identifier corresponding to the store operation indicator according to the indicator value of the store operation indicator;

[0055] According to the attribute information of the indicator identifier, a store operation diagram including the indicator identifier is displayed.

[0056] In a fourth aspect, the present application further provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the following steps:

[0057] In response to an indicator query operation triggered for a store identifier, obtaining an indicator value of a store operation indicator corresponding to the store identifier;

[0058] Determining attribute information of an indicator identifier corresponding to the store operation indicator according to the indicator value of the store operation indicator;

[0059] According to the attribute information of the indicator identifier, a store operation diagram including the indicator identifier is displayed.

[0060] In a fifth aspect, the present application further provides a computer program product. The computer program product includes a computer program that, when executed by a processor, implements the following steps:

[0061] In response to an indicator query operation triggered for a store identifier, obtaining an indicator value of a store operation indicator corresponding to the store identifier;

[0062] Determining attribute information of an indicator identifier corresponding to the store operation indicator according to the indicator value of the store operation indicator;

[0063] According to the attribute information of the indicator identifier, a store operation diagram including the indicator identifier is displayed.

[0064] The above-mentioned store data processing method, apparatus, computer equipment, storage medium, and computer program product, when triggering an indicator query operation for a store identifier, obtains the index value of the store operation indicator corresponding to the store identifier, then determines the attribute information of the indicator identifier corresponding to the store operation indicator based on the index value of the store operation indicator, and finally displays a store operation diagram containing the indicator identifier of the store operation indicator based on the attribute information of the indicator identifier. It can be understood that this application uses the indicator identifier to represent the index value of the store operation indicator and displays the indicator identifier in the store operation diagram. The indicator display method is more intuitive and conducive to improving the visualization effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0065] Figure 1 This is a diagram of an application environment of a method for processing store data in one embodiment;

[0066] Figure 2 1 is a flow chart of a method for processing store data in one embodiment;

[0067] Figure 3 This is a graphical user interface diagram for store entry conversion in one embodiment;

[0068] Figure 4 A graphical user interface diagram for store conversion in another embodiment;

[0069] Figure 5 A graphical user interface diagram for exposure conversion in one embodiment;

[0070] Figure 6 A graphical user interface diagram of a store operation funnel chart in one embodiment;

[0071] Figure 7 A graphical user interface diagram of a store operation funnel chart in another embodiment;

[0072] Figure 8 A graphical user interface diagram of a store trend funnel chart in one embodiment;

[0073] Figure 9 is a structural block diagram of a device for processing store data in one embodiment;

[0074] Figure 10 FIG. 1 is a diagram showing the internal structure of a computer device in one embodiment. DETAILED DESCRIPTION

[0075] In order to make the purpose, technical solutions and advantages of this application more clear, the following further describes this application in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain this application and are not intended to limit this application.

[0076] The method for processing store data provided in the embodiment of the present application can be applied to Figure 1 In the application environment shown, the terminal 102 communicates with the server 104 via a network. The data storage system can store data that the server 104 needs to process. The data storage system can be integrated on the server 104 or placed on the cloud or other network servers.

[0077] Specifically, in response to the indicator query operation triggered by the store identifier, terminal 102 generates an indicator query request carrying the store identifier and sends the indicator query request to server 104. Server 104 receives the indicator query request, determines the index value of the store operation indicator corresponding to the store identifier based on the store identifier, and returns the index value of the store operation indicator to terminal 102. Terminal 102 receives the index value of the store operation indicator and, based on the index value of the store operation indicator, determines the attribute information of the indicator identifier corresponding to the store operation indicator. Then, terminal 102 displays the store operation diagram containing the indicator identifier based on the attribute information of the indicator identifier.

[0078] Terminal 102 may include, but is not limited to, various personal computers, laptops, smartphones, tablets, IoT devices, and portable wearable devices. IoT devices may include smart speakers, smart TVs, smart air conditioners, and smart car devices. Portable wearable devices may include smart watches, smart bracelets, and head-mounted devices. Server 104 may be implemented as a standalone server or a server cluster consisting of multiple servers.

[0079] In one embodiment, Figure 2 As shown, a method for processing store data is provided, which is applied to Figure 1 The following steps are used as an example to illustrate the terminal in the figure:

[0080] Step S202 : in response to the indicator query operation triggered for the store identifier, obtain the indicator value of the store operation indicator corresponding to the store identifier.

[0081] The store identifier may be the store name. The store operation index refers to an index that represents the store operation effect.

[0082] Specifically, in one embodiment, a system including a terminal and a server is used as an example of an execution entity. A user logs in to the terminal with a user account and triggers an indicator query operation for a store identifier. In response to the indicator query operation, the terminal generates an indicator query request carrying the store identifier and sends the indicator query request to the server. The server receives the indicator query request, determines the indicator value of the store operation indicator corresponding to the store identifier based on the store identifier, and returns the indicator value of the store operation indicator to the terminal. The terminal receives the indicator value of the store operation indicator.

[0083] In another embodiment, using a terminal as an example, a user logs in to the terminal using a user account and triggers an indicator query operation for a store identifier. In response to the indicator query operation, the terminal determines the indicator value of the store operation indicator corresponding to the store identifier based on the store identifier.

[0084] It can be understood that in the embodiment of the present application, the steps executed in the server can also be executed in the terminal. Therefore, the subsequent steps involving the execution of the server are also applicable to execution in the terminal.

[0085] Optionally, the user enters (eg, selects) a store ID in the indicator query interface of the terminal and clicks a "query" button to trigger an indicator query operation for the store ID.

[0086] Step S204: determining attribute information of the indicator identifier corresponding to the store operation indicator according to the indicator value of the store operation indicator.

[0087] Specifically, the terminal determines attribute information of an indicator identifier corresponding to the store operation indicator based on the indicator value of the store operation indicator. Optionally, the terminal determines position information of the indicator identifier corresponding to the store operation indicator within a store operation map based on the indicator value of the store operation indicator. Optionally, the terminal determines size information of the indicator identifier corresponding to the store operation indicator within the store operation map based on the indicator value of the store operation indicator.

[0088] Step S206: displaying the store operation diagram including the indicator identifier according to the attribute information of the indicator identifier.

[0089] Specifically, the terminal displays a store operation diagram including the indicator identifier based on the attribute information of the indicator identifier. Optionally, the terminal adds the indicator identifier at the corresponding position in the store operation diagram based on the position information of the indicator identifier corresponding to the store operation indicator in the store operation diagram, and displays the store operation diagram including the indicator identifier. Optionally, the terminal adds the indicator identifier of the corresponding size in the store operation diagram based on the size information of the indicator identifier corresponding to the store operation indicator in the store operation diagram, and displays the store operation diagram including the indicator identifier.

[0090] In the above-described method for processing store data, when an indicator query operation is triggered for a store identifier, the indicator value of the store operation indicator corresponding to the store identifier is obtained. Based on the indicator value of the store operation indicator, the attribute information of the indicator identifier corresponding to the store operation indicator is determined. Finally, based on the attribute information of the indicator identifier, a store operation graph containing the indicator identifier of the store operation indicator is displayed. It can be understood that this method uses indicator identifiers to represent the indicator values ​​of store operation indicators and displays the indicator identifiers in the store operation graph, making the indicator display more intuitive and conducive to improving visualization effects.

[0091] In one embodiment, the index value of the store operation index includes the index value of the first store operation index and the index value of the second store operation index. The store operation diagram is a store operation matrix diagram. Based on this, step S204 includes the following steps:

[0092] Step S2042: Determine the horizontal axis position of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the indicator value of the first store operation indicator, and determine the vertical axis position of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the indicator value of the second store operation indicator.

[0093] Specifically, in the store operation matrix diagram, each point on the horizontal axis represents each indicator value of the first store operation indicator, and each point on the vertical axis represents each indicator value of the second store operation indicator. Therefore, the terminal determines the horizontal axis position of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the indicator value of the first store operation indicator, and determines the vertical axis position of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the indicator value of the second store operation indicator. Optionally, the horizontal axis position can be represented by the x-coordinate, and the vertical axis position can be represented by the y-coordinate, and (x, y) can locate the position of the indicator identifier in the store operation matrix diagram.

[0094] Furthermore, step S206 includes the following steps:

[0095] Step S2062: Display a store operation matrix diagram including indicator identifiers according to the horizontal axis position and the vertical axis position.

[0096] Specifically, the terminal adds an indicator mark at a corresponding position of the store operation matrix diagram according to the horizontal axis position and the vertical axis position, and displays the store operation matrix diagram including the indicator mark.

[0097] In this embodiment, the position information of the indicator marker is determined by the indicator value of the store operation indicator, which is conducive to accurately displaying the relevant information of the store operation indicator.

[0098] In one embodiment, the index value of the store operation index also includes the index value of the third store operation index. Based on this, step S204 also includes the following steps:

[0099] Step S2044: Determine the size information of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram according to the indicator value of the third store operation indicator.

[0100] Specifically, the terminal converts the indicator value of the third store operation indicator into the dimension information of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram. Optionally, the terminal converts the indicator value of the third store operation indicator into the area value of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram. Optionally, the terminal converts the indicator value of the third store operation indicator into the length value of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram.

[0101] Furthermore, step S2062 includes the following steps:

[0102] Step S206a: Displaying a store operation matrix diagram including indicator identifiers according to the horizontal axis position, vertical axis position and size information.

[0103] Specifically, the terminal adds an indicator mark of a corresponding size at a corresponding position of the store operation matrix diagram according to the horizontal axis position, vertical axis position and size information, and displays the store operation matrix diagram including the indicator mark.

[0104] In this embodiment, the size information of the indicator identifier is determined by the indicator value of the store operation indicator, which is conducive to accurately displaying the relevant information of the store operation indicator and assisting users to quickly determine the difference in the indicator value of the store operation indicator.

[0105] In one embodiment, the index value of the store operation index includes the index value of the store operation index during the statistical period and the index value of the store operation index during the comparison period. The index value of the store operation index during the statistical period includes the first index value of the first store operation index and the first index value of the second store operation index. The index value of the store operation index during the comparison period includes the second index value of the first store operation index and the second index value of the second store operation index. Based on this, step S2042 includes the following steps:

[0106] Step S204a, determining the position of the first endpoint of the line marker corresponding to the store operation indicator during the statistical period in the first horizontal axis of the store operation matrix diagram based on the first indicator value of the first store operation indicator, and determining the position of the first endpoint of the line marker corresponding to the store operation indicator during the statistical period in the first vertical axis of the store operation matrix diagram based on the first indicator value of the second store operation indicator;

[0107] Step S204b, based on the second indicator value of the first store operation indicator, determine the second horizontal axis position of the second endpoint of the line marker corresponding to the store operation indicator during the comparison period in the store operation matrix diagram, and based on the second indicator value of the second store operation indicator, determine the second vertical axis position of the second endpoint of the line marker corresponding to the store operation indicator during the comparison period in the store operation matrix diagram.

[0108] The line mark can be a straight line mark, a curve mark, a dotted line mark, a wavy line mark, etc.

[0109] Specifically, taking the straight line marker as an example, on the one hand, the terminal determines the first endpoint of the straight line marker corresponding to the store operation indicator within the statistical period at the first horizontal axis position x1 in the store operation matrix diagram based on the first indicator value of the first store operation indicator, and determines the first endpoint of the straight line marker corresponding to the store operation indicator within the statistical period at the first vertical axis position y1 in the store operation matrix diagram based on the first indicator value of the second store operation indicator.

[0110] On the other hand, the terminal determines the second horizontal axis position x2 of the second endpoint of the straight line corresponding to the store operation indicator during the comparison period in the store operation matrix diagram based on the second indicator value of the first store operation indicator, and determines the second vertical axis position y2 of the second endpoint of the straight line corresponding to the store operation indicator during the comparison period in the store operation matrix diagram based on the second indicator value of the second store operation indicator.

[0111] Furthermore, step S2062 includes the following steps:

[0112] Step S206b: Displaying a store operation matrix diagram including line marks according to the first horizontal axis position, the first vertical axis position, the second horizontal axis position, and the second vertical axis position.

[0113] Specifically, the terminal adds a straight line mark at the corresponding position of the store operation matrix diagram according to (x1, y1) and (x2, y2), and displays the store operation matrix diagram including the straight line mark.

[0114] In this embodiment, the endpoints of the line marks are used to represent the index values ​​of the store operation indicators in different periods, which can more intuitively show the changes in the index values.

[0115] In one embodiment, step S202 includes the following steps:

[0116] Step S2022: In response to the indicator query operation under the specified evaluation dimension triggered for the store identifier, obtain the indicator value of the store operation indicator under the specified evaluation dimension corresponding to the store identifier.

[0117] Among them, the designated evaluation dimensions include one or more of the store conversion dimension, the store customer acquisition dimension, the store operation dimension or the store contribution dimension.

[0118] In one embodiment, for the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the in-depth browsing rate, and the third store operation indicator is the number of customers entering the store. In this embodiment, the store entry rate minus the in-depth browsing rate can be used to evaluate the store's store conversion effect.

[0119] For example, Figure 3 As shown, the user selects the floor code, business name, store name and statistical period in the terminal's indicator query interface in sequence, and clicks the "Query" button to trigger the indicator query operation for the store name. In response to the indicator query operation, the terminal displays a circle mark in the store conversion matrix diagram. Among them, the horizontal axis represents the store entry rate, and the vertical axis represents the in-depth browsing rate. The center position of the circle mark is determined based on the values ​​of the store entry rate and the in-depth browsing rate. The size of the circle mark represents the number of customers entering the store. In this way, the user can view the store's performance in terms of conversion efficiency.

[0120] Furthermore, if Figure 4 As shown, users can also select a comparison period in the terminal's indicator query interface. In this case, the terminal displays circle and line icons in the store conversion matrix. The circle icon represents the statistical period, and the end of the line icon away from the circle icon represents the comparison period.

[0121] In one embodiment, for the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the store turnover rate, and the third store operation indicator is the number of customers entering the store. In this embodiment, the store turnover rate minus the store entry rate can be used to evaluate the store's exposure conversion effect.

[0122] For example, Figure 5 As shown, the user selects the floor code, business name, store name and statistical period in the terminal's indicator query interface in sequence, and clicks the "Query" button to trigger the indicator query operation for the store name. In response to the indicator query operation, the terminal displays a circle mark in the store conversion matrix diagram. Among them, the horizontal axis represents the store entry rate, and the vertical axis represents the store turnover rate. The center position of the circle mark is determined based on the values ​​of the store entry rate and the store turnover rate. The size of the circle mark represents the number of customers entering the store. In this way, users can view the store's performance in terms of exposure efficiency.

[0123] The efficiency of store traffic utilization can be evaluated based on the two dimensions of exposure conversion (store passing rate - store entry rate) and store entry conversion (store entry rate - deep browsing rate).

[0124] In one embodiment, a diagnostic suggestion push indicator is provided within a designated area in each quadrant of the store conversion matrix. When a user moves the mouse pointer to the diagnostic suggestion push indicator, the terminal displays the diagnostic suggestion corresponding to that quadrant. It will be understood that the diagnostic suggestion corresponding to each quadrant applies to the store corresponding to the indicator indicator located in that quadrant.

[0125] For example, as shown in Table 1 and Table 2,

[0126]

[0127] Table 1

[0128]

[0129] Table 2

[0130] In one embodiment, for the store customer attraction dimension, the first store operation indicator is the store traffic efficiency per square meter, the second store operation indicator is the store traffic efficiency per square meter, and the third store operation indicator is the number of customers entering the store.

[0131] For example, in the terminal's indicator query interface, the user sequentially selects the floor code, business name, store name, and statistical period, and clicks the "Query" button to trigger an indicator query operation for the store name. In response to this indicator query operation, the terminal displays a circle icon in the store customer attraction matrix. The horizontal axis represents the store's square meter efficiency of incoming customers, and the vertical axis represents the square meter efficiency of in-depth shopping customers. The center position of the circle icon is determined based on the values ​​of the square meter efficiency of incoming customers and the square meter efficiency of in-depth shopping customers. The size of the circle icon represents the number of customers entering the store. In this way, users can view the store's performance in attracting customers.

[0132] In one embodiment, with respect to the store customer attraction dimension, the first store operation indicator is customer attraction, the second store operation indicator is customer retention, and the third store operation indicator is the number of customers entering the store.

[0133] For example, in the terminal's indicator query interface, a user sequentially selects the floor code, business type name, store name, and statistical period, and clicks the "Query" button to trigger an indicator query for the store name. In response to this indicator query, the terminal displays circle icons on the store's customer acquisition matrix. The horizontal axis represents customer attraction, and the vertical axis represents customer retention. The center position of the circle icons is determined based on the customer attraction and retention values, and the size of the circle icons represents the number of customers entering the store. This allows users to view a store's customer acquisition performance.

[0134] In one embodiment, a diagnostic suggestion push indicator is provided within a designated area in each quadrant of the store customer acquisition matrix. When a user moves the mouse pointer over the diagnostic suggestion push indicator, the terminal displays the diagnostic suggestion corresponding to that quadrant. It will be understood that the diagnostic suggestion corresponding to each quadrant applies to the store corresponding to the indicator indicator located in that quadrant.

[0135] For example, as shown in Table 3,

[0136]

[0137]

[0138] Table 3

[0139] In one embodiment, with respect to the store operation dimension, the first store operation indicator is sales per square meter, the second store operation indicator is rental per square meter, and the third store operation indicator is the number of customers entering the store.

[0140] For example, the user selects the floor code, business name, store name, statistical period and rent type (also known as contract type) in the indicator query interface of the terminal, and clicks the "Query" button to trigger the indicator query operation for the store name. In response to the indicator query operation, the terminal displays a circle mark in the store operation matrix diagram. Among them, the horizontal axis represents the sales efficiency per square meter, the vertical axis represents the rent efficiency per square meter, the center position of the circle mark is determined based on the numerical value of the sales efficiency per square meter and the numerical value of the rent efficiency per square meter, and the size of the circle mark represents the number of customers entering the store. In this way, the user can view the performance of the store in terms of operating performance.

[0141] In one embodiment, a diagnostic suggestion push indicator is provided within a designated area in each quadrant of the store management matrix. When a user moves the mouse pointer over the diagnostic suggestion push indicator, the terminal displays the diagnostic suggestion corresponding to that quadrant. It will be understood that the diagnostic suggestion corresponding to each quadrant applies to the store corresponding to the indicator indicator within that quadrant.

[0142] For example, as shown in Table 4,

[0143]

[0144]

[0145] Table 4

[0146] In one embodiment, with respect to the store contribution dimension, the first store operation indicator is the cross-traffic efficiency per square meter, and the second store operation indicator is the sales efficiency per square meter.

[0147] For example, the user selects the floor code, business name, store name, statistical period and rent type (also known as contract type) in the indicator query interface of the terminal, and clicks the "Query" button to trigger the indicator query operation for the store name. In response to the indicator query operation, the terminal displays a circle mark in the store contribution matrix diagram. Among them, the horizontal axis represents the cross-passenger flow efficiency per square meter, the vertical axis represents the sales efficiency per square meter, the center position of the circle mark is determined based on the value of the cross-passenger flow efficiency per square meter and the value of the sales efficiency per square meter, and the size of the circle mark represents the number of cross-passenger flows. In this way, the user can view the store's performance in traffic contribution and sales contribution.

[0148] In one embodiment, for the store contribution dimension, the first store operation indicator is contribution power, and the second store operation indicator is sales per square meter.

[0149] For example, the user selects the floor code, business name, store name, statistical period and rent type (also known as contract type) in the indicator query interface of the terminal, and clicks the "Query" button to trigger the indicator query operation for the store name. In response to the indicator query operation, the terminal displays a circle mark in the store contribution matrix diagram. Among them, the horizontal axis represents the contribution power, the vertical axis represents the sales per square meter efficiency, the center position of the circle mark is determined based on the value of the contribution power and the value of the sales per square meter efficiency, and the size of the circle mark represents the number of cross-flow customers. In this way, the user can view the store's performance in traffic contribution and sales contribution.

[0150] In one embodiment, a diagnostic suggestion push indicator is provided within a designated area of ​​each quadrant in the store contribution matrix. When a user moves the mouse pointer to the diagnostic suggestion push indicator, the terminal displays the diagnostic suggestion corresponding to that quadrant. It will be understood that the diagnostic suggestion corresponding to each quadrant is applicable to the store corresponding to the indicator indicator located in that quadrant.

[0151] For example, as shown in Table 5,

[0152]

[0153]

[0154] Table 5

[0155] In one embodiment, the calculation method of the store operation index is shown in Table 6.

[0156]

[0157]

[0158] Table 6

[0159] In one embodiment, there are multiple store operation indicators. The store operation chart is a store operation funnel chart. Based on this, step S204 includes the following steps:

[0160] Step S2046: For each store operation indicator among the multiple store operation indicators, determine the size information of the indicator identifier corresponding to the store operation indicator in the store operation funnel chart according to the indicator value of the store operation indicator.

[0161] Specifically, for each store operation indicator among multiple store operation indicators, the terminal converts the indicator value of the store operation indicator into the size information of the indicator identifier corresponding to the store operation indicator in the store operation funnel diagram. Optionally, the indicator identifier can be a rectangular identifier. Based on this, the terminal converts the indicator value of the store operation indicator into the length of the long side of the rectangular identifier corresponding to the store operation indicator in the store operation funnel diagram. Optionally, the indicator identifier can be a trapezoidal identifier. Based on this, the terminal converts the indicator value of the store operation indicator into the area value of the trapezoidal identifier corresponding to the store operation indicator in the store operation funnel diagram.

[0162] Furthermore, step S206 includes the following steps:

[0163] Step S2064: Display the store operation funnel chart including the multiple indicator identifiers according to the size information of the multiple indicator identifiers in the store operation funnel chart.

[0164] Specifically, the terminal adds multiple indicator markers of corresponding sizes to the store operation funnel diagram based on the size information of the multiple indicator markers in the store operation funnel diagram, and displays the store operation funnel diagram including the multiple indicator markers.

[0165] In this embodiment, a store operation funnel chart is used to display a store operation funnel model constructed by indicator identifiers corresponding to multiple store operation indicators, which can effectively evaluate traffic conversion efficiency and achieve business benchmarking.

[0166] For example, Figure 6 As shown, the user clicks on the store business funnel tab, selects the floor code, business name, store name and statistical period in turn, and clicks the "Query" button. In response to the user's operation, the terminal outputs the mean of each indicator of the overall business funnel (reach-customer attraction-customer retention-sales efficiency per square meter) of the selected store, as well as the store operation funnel diagram of a single store, and the conversion rate corresponding to each layer of the funnel. For example, from the store entry rate of "reach-customer attraction", the deep browsing rate of "customer attraction-retention", and the reach-to-order conversion rate of "reach-sales efficiency per square meter". Optionally, the numerical values ​​of different stores in terms of the same store operation indicators can be directly compared to evaluate the performance of the two stores on the indicator and achieve horizontal comparison.

[0167] For example, Figure 7As shown, the user clicks on the store business funnel tab, selects the floor code, business name, store name, statistical period and comparison period in turn, and clicks the "Query" button. In response to the user operation, the terminal outputs the mean of each indicator of the overall business funnel (reach-customer attraction-customer retention-sales efficiency per square meter) of the selected store, and outputs the store operation funnel diagram of a single store in two periods, as well as the conversion rate corresponding to each layer of the funnel. For example, from the store entry rate of "reach-customer attraction", the deep browsing rate of "customer attraction-customer retention", and the reach-to-order conversion rate of "reach-sales efficiency per square meter". Optionally, the changes in the operating indicators of each store in different periods of the same store can be directly compared to evaluate the changes in the conversion efficiency of the store and achieve vertical comparison.

[0168] In one embodiment, the store operation indicators include at least two of reach, customer attraction, customer retention, or sales efficiency per square meter. Based on this, step S202 includes the following steps:

[0169] In response to the indicator query operation triggered for the store identifier, generating an indicator query request, wherein the indicator query request carries the store identifier;

[0170] Send the indicator query request to the server;

[0171] Receive at least two values ​​of reach, customer attraction, customer retention, or sales efficiency per square meter returned by the server in response to the indicator query request.

[0172] Among them, the value of reach is determined based on the number of passing customers, store area and average customer spending corresponding to the store sign; or, the value of customer attraction is determined based on the number of entering customers, store area and average customer spending corresponding to the store sign; or, the value of customer retention is determined based on the number of in-store shoppers, store area and average customer spending corresponding to the store sign; or, the value of sales efficiency per square meter is determined based on the number of orders, store area and average customer spending.

[0173] Specifically, the user logs in with a user account on the terminal and triggers an indicator query operation for the store identifier. In response to the indicator query operation, the terminal generates an indicator query request carrying the store identifier and sends the indicator query request to the server. The server receives the indicator query request and, based on the store identifier, determines the values ​​of at least two of the reach, customer attraction, customer retention, or sales efficiency per square meter corresponding to the store identifier, and returns the values ​​of at least two of the reach, customer attraction, customer retention, or sales efficiency per square meter to the terminal. The terminal receives the values ​​of at least two of the reach, customer attraction, customer retention, or sales efficiency per square meter.

[0174] In this embodiment, by constructing a store operation funnel chart and adopting normalized indicators such as reach, customer attraction, customer retention and sales per square meter, the "incomparability" problem affected by time trends, area factors and brand level factors can be reduced, and the real sense of "operation benchmarking" of offline shopping centers can be achieved, which becomes a powerful tool for operation effect evaluation and business review.

[0175] In one embodiment, reach = (number of store visitors / store area) * average customer spending. Meaning: If all store visitors convert, how much sales per square meter should the store achieve?

[0176] Customer Attraction = (Number of Customers Entering the Store / Store Area) * Average Customer Spending. Meaning: If all customers entering the store convert, how much sales per square meter should the store achieve?

[0177] Customer retention = (number of in-depth shoppers / store area) * average customer spending. Meaning: If all in-depth shoppers convert, how much sales per square meter would the store achieve?

[0178] Sales per square meter = (number of customers who place orders / store area) * average order value. Meaning: The actual sales per square meter of the store.

[0179] In one embodiment, the method further comprises the following steps:

[0180] In response to detecting that the hovering time of the mouse pointer on the indicator mark is greater than or equal to a preset time threshold, the indicator value of the store operation indicator is displayed.

[0181] Specifically, the user hovers the mouse pointer over the indicator mark with the mouse. When the terminal detects that the hovering time of the mouse pointer over the indicator mark is greater than or equal to a preset time threshold, such as 0.5 seconds or 1 second, the indicator value of the store operation indicator is displayed.

[0182] In this embodiment, by detecting the hovering time of the mouse pointer on the indicator mark, the user can quickly view the indicator value of the store operation indicator.

[0183] In one embodiment, Figure 8 As shown, the user switches to the Store Trend Funnel tab, selects the floor code, business type name, store name, and statistical period, and clicks the "Query" button. The terminal responds to the user's actions by displaying the trend changes in the operating funnel for each level of the selected store during that period. Hovering the mouse cursor displays the store's performance in terms of reach, customer acquisition, customer retention, and sales per square meter at that point in time.

[0184] In the embodiment of the present application, a normalized indicator system is adopted, such as: reach, customer attraction, customer retention, contribution, sales efficiency per square meter, etc. Reduce the "incomparability" problem under the influence of time trends, area factors, and brand level factors, achieve true benchmarking, and quantitatively evaluate the effects of activities / operational actions. Design a store operation matrix diagram and a store operation funnel diagram. The matrix diagram builds a store competitiveness evaluation system from the four dimensions of "conversion-customer attraction-operation-contribution", and the funnel diagram builds a store competitiveness evaluation system from the dimensions of "reach-customer attraction-customer retention-sales efficiency per square meter". It realizes the three-dimensional measurement of store value, timely pushes warning stores and potential stores, and helps to pre-position investment promotion evaluation.

[0185] It should be understood that, although the various steps in the flowcharts involved in the various embodiments described above are displayed in sequence according to the instructions of the arrows, these steps are not necessarily executed in sequence in the order indicated by the arrows. Unless otherwise specified herein, there is no strict order restriction on the execution of these steps, and these steps can be executed in other orders. Moreover, at least a portion of the steps in the flowcharts involved in the various embodiments described above can include multiple steps or multiple stages, and these steps or stages are not necessarily executed and completed at the same time, but can be executed at different times, and the execution order of these steps or stages is not necessarily to be carried out in sequence, but can be executed in turn or alternately with other steps or at least a portion of steps or stages in other steps.

[0186] Based on the same inventive concept, the present application also provides a store data processing device for implementing the store data processing method mentioned above. The solution provided by this device is similar to the solution described in the above method. Therefore, the specific limitations of the one or more store data processing device embodiments provided below can be found in the above-mentioned limitations of the store data processing method, and will not be repeated here.

[0187] In one embodiment, Figure 9 As shown, a store data processing device is provided, which is used in a terminal and includes:

[0188] An indicator value acquisition module 302 is configured to obtain an indicator value of a store operation indicator corresponding to a store identifier in response to an indicator query operation triggered for the store identifier;

[0189] An information determination module 304 is configured to determine attribute information of an indicator identifier corresponding to a store operation indicator based on the indicator value of the store operation indicator;

[0190] The operation diagram display module 306 is used to display the store operation diagram including the indicator identifier according to the attribute information of the indicator identifier.

[0191] In one embodiment, the index value of the store operation indicator includes the index value of the first store operation indicator and the index value of the second store operation indicator; the store operation diagram is a store operation matrix diagram. The information determination module 304 is specifically configured to determine the horizontal axis position of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the index value of the first store operation indicator, and to determine the vertical axis position of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the index value of the second store operation indicator. The operation diagram display module 306 is specifically configured to display the store operation matrix diagram containing the indicator identifier based on the horizontal axis position and the vertical axis position.

[0192] In one embodiment, the index value of the store operation indicator also includes the index value of a third store operation indicator. The information determination module 304 is specifically configured to determine the size information of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the index value of the third store operation indicator. The operation diagram display module 306 is specifically configured to display the store operation matrix diagram including the indicator identifier based on the horizontal axis position, vertical axis position, and size information.

[0193] In one embodiment, the index value of the store operation index includes the index value of the store operation index during the statistical period and the index value of the store operation index during the comparison period; the index value of the store operation index during the statistical period includes the first index value of the first store operation index and the first index value of the second store operation index, and the index value of the store operation index during the comparison period includes the second index value of the first store operation index and the second index value of the second store operation index. The information determination module 304 is specifically used to determine the first horizontal axis position of the first endpoint of the line mark corresponding to the store operation index during the statistical period in the store operation matrix diagram according to the first index value of the first store operation index, and determine the first vertical axis position of the first endpoint of the line mark corresponding to the store operation index during the statistical period in the store operation matrix diagram according to the first index value of the second store operation index, determine the second horizontal axis position of the second endpoint of the line mark corresponding to the store operation index during the comparison period in the store operation matrix diagram according to the second index value of the first store operation index, and determine the second vertical axis position of the second endpoint of the line mark corresponding to the store operation index during the comparison period in the store operation matrix diagram according to the second index value of the second store operation index. The operation diagram display module 306 is specifically configured to display a store operation matrix diagram including line markings according to the first horizontal axis position, the first vertical axis position, the second horizontal axis position, and the second vertical axis position.

[0194] In one embodiment, the indicator value acquisition module 302 is specifically used to respond to the indicator query operation under the specified evaluation dimension triggered by the store identifier, and obtain the indicator value of the store operation indicator under the specified evaluation dimension corresponding to the store identifier; wherein the specified evaluation dimension includes one or more of the store conversion dimension, the store customer attraction dimension, the store operation dimension or the store contribution dimension.

[0195] In one embodiment, there are multiple store operation indicators; the store operation graph is a store operation funnel graph. The information determination module 304 is specifically configured to determine, for each of the multiple store operation indicators, the size information of the indicator identifier corresponding to the store operation indicator in the store operation funnel graph based on the indicator value of the store operation indicator. The operation graph display module 306 is specifically configured to display the store operation funnel graph containing the multiple indicator identifiers based on the size information of the multiple indicator identifiers in the store operation funnel graph.

[0196] In one embodiment, the store operation index includes at least two of reach, customer attraction, customer retention, or sales efficiency per square meter. The index value acquisition module 302 is specifically configured to generate an index query request in response to an index query operation triggered by a store identifier, wherein the index query request carries the store identifier; send the index query request to a server; and receive the values ​​of at least two of reach, customer attraction, customer retention, or sales efficiency per square meter returned by the server in response to the index query request; wherein the value of reach is determined based on the number of passing customers, store area, and average customer spending corresponding to the store identifier; or, the value of customer attraction is determined based on the number of entering customers, store area, and average customer spending corresponding to the store identifier; or, the value of customer retention is determined based on the number of in-store customers, store area, and average customer spending corresponding to the store identifier; or, the value of sales efficiency per square meter is determined based on the number of orders placed, store area, and average customer spending.

[0197] Each module in the aforementioned store data processing device may be implemented in whole or in part through software, hardware, or a combination thereof. Each module may be embedded in or independent of a processor in a computer device in the form of hardware, or may be stored in a memory in the computer device in the form of software, so that the processor can call and execute the corresponding operations of each module.

[0198] In one embodiment, a computer device is provided. The computer device may be a terminal, and its internal structure diagram may be as follows: Figure 10As shown. The computer device includes a processor, a memory, a communication interface, a display screen and an input device connected via a system bus. The processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The communication interface of the computer device is used to communicate with an external terminal in a wired or wireless manner, and the wireless manner can be achieved through WIFI, a mobile cellular network, NFC (near field communication) or other technologies. When the computer program is executed by the processor, a method for processing store data is implemented. The display screen of the computer device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer device can be a touch layer covering the display screen, or a button, trackball or touchpad provided on the computer device housing, or an external keyboard, touchpad or mouse.

[0199] Those skilled in the art will understand that Figure 10 The structure shown in the figure is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than shown in the figure, or combine certain components, or have a different component arrangement.

[0200] In one embodiment, a computer device is further provided, including a memory and a processor. The memory stores a computer program, and the processor implements the steps in the above method embodiments when executing the computer program.

[0201] In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the steps in the above-mentioned method embodiments are implemented.

[0202] In one embodiment, a computer program product is provided, including a computer program, which implements the steps in the above method embodiments when executed by a processor.

[0203] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties.

[0204] The technical features of the above embodiments can be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0205] The above-described embodiments merely represent several implementation methods of the present application. While the descriptions are relatively specific and detailed, they should not be construed as limiting the scope of the present application. It should be noted that a person of ordinary skill in the art may make various modifications and improvements without departing from the spirit of the present application, and these modifications and improvements fall within the scope of protection of the present application. Therefore, the scope of protection of the present application shall be determined by the appended claims.

Claims

1. A method for processing store data, characterized in that: The method is applied to a terminal and includes: In response to an indicator query operation triggered for a store identifier, obtaining an indicator value of a store operation indicator corresponding to the store identifier; the store operation indicator includes a first store operation indicator, a second store operation indicator, and a third store operation indicator, and the indicator value includes a first indicator value within a statistical period and a second indicator value within a comparison period; Determining a first horizontal axis position of a first endpoint in a store operation matrix diagram according to a first indicator value of the first store operation indicator, and determining a first vertical axis position of the first endpoint in the store operation matrix diagram according to the first indicator value of the second store operation indicator; Determining a second horizontal axis position of the second endpoint in the store operation matrix diagram according to the second indicator value of the first store operation indicator, and determining a second vertical axis position of the second endpoint in the store operation matrix diagram according to the second indicator value of the second store operation indicator; Determining, according to the indicator value of the third store operation indicator, size information of the indicator identifier corresponding to the store operation indicator in the store operation matrix diagram; The store operation matrix diagram including a straight line marker and an indicator marker is displayed, wherein the size of the indicator marker in the store operation matrix diagram is determined according to the size information, and the center of the indicator marker is the first endpoint; the straight line marker connects the first endpoint and the second endpoint; and a diagnostic suggestion push marker is set in a designated area of ​​each quadrant of the store operation matrix diagram; In response to the mouse pointer moving to the diagnosis suggestion push identifier of the target quadrant, the diagnosis suggestion corresponding to the target quadrant is displayed, and the diagnosis suggestion is applicable to the store whose indicator identifier is located in the target quadrant.

2. The method according to claim 1, characterized in that The indicator mark is a circle mark, the third store operation indicator is the number of customers entering the store, and the size of the circle mark is proportional to the number of customers entering the store.

3. The method according to claim 1, characterized in that The step of obtaining the index value of the store operation index corresponding to the store identifier in response to the index query operation triggered for the store identifier includes: In response to an indicator query operation under a specified evaluation dimension triggered for a store identifier, obtaining an indicator value of a store operation indicator under the specified evaluation dimension corresponding to the store identifier; The designated evaluation dimensions include one or more of the store conversion dimension, the store customer acquisition dimension, the store operation dimension, or the store contribution dimension; Regarding the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the deep browsing rate, and the third store operation indicator is the number of customers entering the store; Alternatively, for the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the store turnover rate, and the third store operation indicator is the number of customers entering the store; Alternatively, with respect to the store customer attraction dimension, the first store operation indicator is the store traffic flow rate per square meter, the second store operation indicator is the store traffic flow rate per square meter, and the third store operation indicator is the number of store traffic; Alternatively, with respect to the store customer attraction dimension, the first store operation indicator is customer attraction, the second store operation indicator is customer retention, and the third store operation indicator is the number of customers entering the store; Alternatively, with respect to the store operation dimension, the first store operation indicator is sales per square meter, the second store operation indicator is rental per square meter, and the third store operation indicator is the number of customers entering the store; Alternatively, with respect to the store contribution dimension, the first store operation indicator is cross-customer flow efficiency per square meter, and the second store operation indicator is sales efficiency per square meter; Alternatively, with respect to the store contribution dimension, the first store operation indicator is contribution power, and the second store operation indicator is sales per square meter.

4. The method according to claim 1, wherein There are multiple store operation indicators; the method further includes: For each of the multiple store operation indicators, determining, according to the indicator value of the store operation indicator, size information of the indicator identifier corresponding to the store operation indicator in the store operation funnel chart; According to the size information of the multiple indicator identifiers in the store operation funnel chart, the store operation funnel chart including the multiple indicator identifiers is displayed.

5. The method according to claim 4, characterized in that The store operation indicators include at least two of reach, customer attraction, customer retention, or sales per square meter; The step of obtaining the index value of the store operation index corresponding to the store identifier in response to the index query operation triggered for the store identifier includes: In response to an indicator query operation triggered for a store identifier, generating an indicator query request, wherein the indicator query request carries the store identifier; Sending the indicator query request to the server; receiving at least two values ​​of reach, customer attraction, customer retention, or sales efficiency per square meter returned by the server in response to the indicator query request; Among them, the value of the reach is determined based on the number of passing customers, store area and average customer spending corresponding to the store logo; or, the value of the customer attraction is determined based on the number of entering customers, store area and average customer spending corresponding to the store logo; or, the value of the customer retention is determined based on the number of in-store shoppers, store area and average customer spending corresponding to the store logo; or, the value of the sales efficiency per square meter is determined based on the number of orders, store area and average customer spending.

6. The method according to claim 1, characterized in that The method further comprises: In response to detecting that the hovering time of the mouse pointer on the indicator identifier corresponding to the store operation indicator is greater than or equal to a preset time threshold, the indicator value of the store operation indicator is displayed.

7. A store data processing device, characterized in that: The device is used in a terminal and includes: an indicator value acquisition module, configured to, in response to an indicator query operation triggered for a store identifier, acquire an indicator value of a store operation indicator corresponding to the store identifier; the store operation indicator includes a first store operation indicator, a second store operation indicator, and a third store operation indicator, and the indicator value includes a first indicator value within a statistical period and a second indicator value within a comparison period; an information determination module for determining a first horizontal axis position of a first endpoint in a store operation matrix diagram based on a first indicator value of the first store operation indicator, and determining a first vertical axis position of the first endpoint in the store operation matrix diagram based on the first indicator value of the second store operation indicator; determining a second horizontal axis position of a second endpoint in the store operation matrix diagram based on a second indicator value of the first store operation indicator, and determining a second vertical axis position of the second endpoint in the store operation matrix diagram based on the second indicator value of the second store operation indicator; and determining size information of an indicator identifier corresponding to the store operation indicator in the store operation matrix diagram based on the indicator value of the third store operation indicator; an operation diagram display module, configured to display the store operation matrix diagram comprising a line marker and an indicator marker, wherein the size of the indicator marker in the store operation matrix diagram is determined according to the size information, and the center of the indicator marker is the first endpoint; the line marker connects the first endpoint and the second endpoint; and a diagnostic suggestion push marker is provided in a designated area of ​​each quadrant of the store operation matrix diagram; The device is further configured to display a diagnostic suggestion corresponding to the target quadrant in response to a mouse pointer moving to the diagnostic suggestion push identifier of the target quadrant, wherein the diagnostic suggestion is applicable to a store whose indicator identifier is located within the target quadrant.

8. The device according to claim 7, characterized in that The indicator value acquisition module is also used for: In response to an indicator query operation under a specified evaluation dimension triggered for a store identifier, obtaining an indicator value of a store operation indicator under the specified evaluation dimension corresponding to the store identifier; The designated evaluation dimensions include one or more of the store conversion dimension, the store customer acquisition dimension, the store operation dimension, or the store contribution dimension; Regarding the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the deep browsing rate, and the third store operation indicator is the number of customers entering the store; Alternatively, for the store conversion dimension, the first store operation indicator is the store entry rate, the second store operation indicator is the store turnover rate, and the third store operation indicator is the number of customers entering the store; Alternatively, with respect to the store customer attraction dimension, the first store operation indicator is the store traffic flow rate per square meter, the second store operation indicator is the store traffic flow rate per square meter, and the third store operation indicator is the number of store traffic; Alternatively, with respect to the store customer attraction dimension, the first store operation indicator is customer attraction, the second store operation indicator is customer retention, and the third store operation indicator is the number of customers entering the store; Alternatively, with respect to the store operation dimension, the first store operation indicator is sales per square meter, the second store operation indicator is rental per square meter, and the third store operation indicator is the number of customers entering the store; Alternatively, with respect to the store contribution dimension, the first store operation indicator is cross-customer flow efficiency per square meter, and the second store operation indicator is sales efficiency per square meter; Alternatively, with respect to the store contribution dimension, the first store operation indicator is contribution power, and the second store operation indicator is sales per square meter.

9. The device according to claim 7, characterized in that There are multiple store operation indicators; the information determination module is further used to determine, for each store operation indicator among the multiple store operation indicators, size information of the indicator identifier corresponding to the store operation indicator in the store operation funnel chart according to the indicator value of the store operation indicator; The operation diagram display module is further configured to display a store operation funnel diagram including a plurality of indicator identifiers according to size information of the plurality of indicator identifiers in the store operation funnel diagram.

10. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 6 are implemented.

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