Customer data processing method, device and system based on registration form and medium

Abstract

The application discloses a customer data processing method, device and system based on a registration form and a medium. The method comprises the following steps: sending an activity two-dimensional code to a customer through a preset channel, and sending a registration form to the customer when detecting that the activity two-dimensional code is scanned; receiving the registration form with registration information submitted by the customer; grouping the customer according to a time period in the registration form according to a time period label, and assigning a corresponding customer service representative to each group of customers; and generating a reception task and sending a reception reminder to the corresponding customer service representative after respectively collecting the customer list and the registration information of each group. The registration form is sent by scanning the activity two-dimensional code, which can realize efficient and accurate filling and return of the registration information. The customers are grouped and information is collected based on different activity times in the registration information, and the corresponding customer service representatives are automatically assigned to follow up the customer activity participation, which effectively improves the customer communication efficiency in the live activity and is beneficial to improving the customer conversion rate.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of computer technology, and particularly relates to a customer data processing method, device and system based on a registration form and a medium. BACKGROUND

[0002] With the progress of network communication technology and the acceleration of broadband networks, live streaming has been increasingly developed and applied, and more and more enterprises choose to hold live streaming activities in live streaming rooms to attract customer flow and promote the conversion rate.

[0003] The current activity invitation method usually involves sales personnel inquiring about the participation information and participation time of customers one by one, and arranging the table to the customer service department to arrange reception matters, and after the activity ends, the customers are communicated and followed up by artificial private messages. This method has high communication cost and low efficiency, and when the customer volume is large, it is difficult to quickly and accurately analyze and process the participation data of customers, which affects the customer conversion rate. SUMMARY

[0004] In view of the above deficiencies of the prior art, the purpose of the present application is to provide a customer data processing method, device and system based on a registration form and a medium, aiming to improve the customer communication efficiency and customer conversion rate in live streaming activities.

[0005] The technical solution of the present application is as follows:

[0006] A customer data processing method based on a registration form, comprising:

[0007] sending an activity two-dimensional code to a customer through a preset channel, and sending a registration form to the customer when detecting that the activity two-dimensional code is scanned;

[0008] receiving a registration form with registration information submitted by the customer;

[0009] grouping the customers according to the registration information in the registration form according to the participation time period, and assigning corresponding customer service representatives to each group of customers;

[0010] generating a reception task and sending a reception reminder to the corresponding customer service representative after respectively collecting the customer list and registration information of each group.

[0011] In one embodiment, after the customers are grouped according to the registration information in the registration form according to the participation time period, the method further comprises:

[0012] sending an activity reminder to the customers in the corresponding group at a preset time before each activity starts according to the participation time period.

[0013] In one embodiment, after the customers are grouped according to the registration information in the registration form according to the participation time period, the method further comprises:

[0014] pushing a check-in two-dimensional code at the beginning of the activity, and adding a current code scanning customer to a check-in customer group when it is detected that the check-in two-dimensional code is scanned.

[0015] In an embodiment, after the pushing of the check-in two-dimensional code at the beginning of the activity and the adding of the current code scanning customer to the check-in tag group when it is detected that the check-in two-dimensional code is scanned, the method further comprises:

[0016] acquiring a deal customer list after the end of the activity, and calculating customer diversion efficiency and conversion rate of each preset channel according to an invited customer list of each preset channel, a customer list of the check-in tag group, and the deal customer list.

[0017] In an embodiment, after the tagging of the customers according to the participation time period based on the registration information in the registration form, the method further comprises:

[0018] sending a link of activity materials to the customers after the end of the activity;

[0019] confirming whether the link of the activity materials is clicked by the customers within a delay time, if yes, increasing activity of the customers who click the link, and otherwise, sending a demand research questionnaire to the customers who do not click the link.

[0020] In an embodiment, after the sending of the demand research questionnaire to the customers who do not click the link, the method further comprises:

[0021] receiving demand information fed back by the customers based on the demand research questionnaire;

[0022] adding a corresponding demand tag according to a demand type in the demand information, and adding customers with the same demand type to the same demand tag group.

[0023] In an embodiment, the preset channels include an official website, a WeChat public account, a cooperation platform, a sales invitation, and offline interaction.

[0024] A customer data processing device based on a registration form, comprising:

[0025] a sending module configured to send an activity two-dimensional code to customers through preset channels, and send a registration form to the customers when it is detected that the activity two-dimensional code is scanned;

[0026] a receiving module configured to receive a registration form with registration information submitted by the customers;

[0027] a grouping module configured to tag customers according to participation time periods based on the registration information in the registration form, and assign corresponding customer service representatives to each group of customers;

[0028] The summary module is used for generating a reception task and sending a reception reminder to the corresponding customer service agent after summarizing the customer list and the registration information of each group respectively.

[0029] A customer data processing system based on a registration form, the system comprising at least one processor; and,

[0030] A memory in communication connection with the at least one processor; wherein,

[0031] The memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the above-mentioned customer data processing method based on the registration form.

[0032] A non-volatile computer readable storage medium stores computer executable instructions, and the computer executable instructions are executed by one or more processors to enable the one or more processors to perform the above-mentioned customer data processing method based on the registration form.

[0033] Beneficial effects: the present application discloses a customer data processing method, device and system based on a registration form, and compared with the prior art, the present application can realize efficient and accurate registration information filling and feedback by sending the registration form through scanning the activity two-dimensional code, and can group the customers and summarize the information based on the different activity times in the registration information, and automatically allocate the corresponding customer service agents to follow up the customer activity participation, thereby effectively improving the customer communication efficiency in the live activity and being beneficial to improving the customer conversion rate. BRIEF DESCRIPTION OF DRAWINGS

[0034] The present application will be further described below in combination with the drawings and embodiments, and the drawings are as follows:

[0035] Figure 1 A flow chart of the customer data processing method based on the registration form provided by the present application embodiment;

[0036] Figure 2 A functional module schematic diagram of the customer data processing device based on the registration form provided by the present application embodiment;

[0037] Figure 3 A hardware structure schematic diagram of the customer data processing system based on the registration form provided by the present application embodiment. DETAILED DESCRIPTION

[0038] In order to make the purpose, technical solutions and effects of the present application clearer and more explicit, the present application is further described in detail below. It should be understood that the specific embodiments described herein are only used to explain the present application and do not limit the present application. The embodiments of the present application are described below with reference to the accompanying drawings.

[0039] Please refer to Figure 1 , Figure 1 A flowchart of an embodiment of the customer data processing method based on the registration form provided by the present application. The customer data processing method based on the registration form provided by the embodiment is applicable to inviting customers to live activities and summarizing registration information to achieve efficient customer communication and conversion. It is specifically applied to a system composed of a terminal device, a network and a server, wherein the network is a medium for providing a communication link directly between the terminal device and the server, which can include various connection types, such as wired, wireless communication link or optical fiber cable, etc.; the operating system on the terminal device can include a handheld device operating system (iPhone operating system, iOS system), an Android system or other operating systems, and the terminal device is connected to the server through the network to realize interaction, so as to perform operations such as receiving or sending data. It can be various electronic devices with display screen and supporting web browsing, including but not limited to smart phones, tablet computers, portable computers and desktop servers, etc. As shown in Figure 1 The method specifically includes the following steps:

[0040] S100, sending an activity two-dimensional code to a customer through a preset channel, and sending a registration form to the customer when detecting that the activity two-dimensional code is scanned.

[0041] In the embodiment, when the enterprise holds an online live activity or an offline meeting activity, the enterprise sends an activity two-dimensional code to the customer in advance through different preset channels for activity promotion. The specific preset channels can be official website, WeChat public number, cooperation platform, sales invitation and offline interaction, etc. Taking the WeChat public number as an example, when the customer follows the WeChat public number of the enterprise, the enterprise can automatically push an invitation poster with the activity two-dimensional code to the customer. When it is detected that the customer scans the activity two-dimensional code, the enterprise pushes a registration form to the customer. The customer can download the registration form to fill offline, avoiding the interference of unstable network and other factors. Of course, the customer can also automatically jump to the corresponding registration page when it is detected that the customer scans the activity two-dimensional code, and the registration form is displayed on the registration page for online filling, thereby improving the registration efficiency.

[0042] S200, receiving the registration form with registration information submitted by the customer.

[0043] The customer can fill out the registration form offline after receiving it, or directly fill it out online. The customer fills in the registration information such as name, age, contact information, interest direction, and planned activity session at the corresponding position of the registration form. After the customer submits the registration form, the registration information in the form is automatically returned to the enterprise background system for the collection and subsequent processing of the registration information, without the need for sales personnel to inquire and collect information one by one, thereby improving the activity registration efficiency.

[0044] S300, grouping the customers according to the participation period based on the registration information in the registration form, and assigning a corresponding customer service agent to each group of customers.

[0045] After collecting the registration information submitted by the customers, the customers are grouped according to the participation period based on the registration information filled in by the customers in each registration form. Different activities can be held in different time periods, and the same activity two-dimensional code can be used to send the registration form and collect information. After the customer registers for the corresponding session according to his needs, the customer is grouped according to the holding time of the registered activity in the registration information, and customers participating in the same session are grouped into the same group and labeled with the same time period label. According to the grouping result, a corresponding customer service agent is automatically assigned to each group of customers for follow-up of the customer's activity participation in the corresponding session, without the need for manual arrangement of reception and other tedious processes, making the registration follow-up process more clear and efficient.

[0046] Of course, if there is only one session for the current activity, i.e., the participation period in all registration information is the same, the grouping and follow-up can be further performed according to other contents in the registration information, such as age label grouping according to customer age, interest label grouping according to interest direction, etc., so as to assign the most matched customer service agent to each group for follow-up. For example, the corresponding labels can be marked according to the historical service information of each customer service agent, including age label, interest label, etc., to represent the types of customers that each customer service agent is good at following up in the past. When assigning customer service agents to each group of customers, the labels can be assigned from high to low according to the degree of coincidence, so as to improve the customer retention efficiency and effect as much as possible.

[0047] S400, generating a reception task and sending a reception reminder to the corresponding customer service agent after collecting the customer list and registration information of each group.

[0048] After grouping the customers based on their registration information, the customer list and registration information of each group are collected to generate a reception task, and a reception reminder is sent to the corresponding customer service agent. The customer service agent can be reminded of the customer information that needs to be followed up in a timely manner through WeChat, email, etc., thereby improving the customer communication efficiency in live activities and helping to improve the customer conversion rate.

[0049] In one embodiment, after step S300, the method further comprises:

[0050] According to the participation period, an activity reminder is sent to the customers in the corresponding group at a preset time before the start of each activity.

[0051] In this embodiment, after grouping the customers according to the time of participating in the activities, a timing trigger condition is configured to send an activity reminder to the customers in the corresponding group through a corresponding channel at a preset time before the start of each activity, for example, 2 hours, 1 hour, 0.5 hour, etc. before the start of the activity. The specific reminder template message can be sent through the WeChat public number, and if it is detected that the WeChat channel fails to send, the reminder can be further sent through an email, an SMS, etc. to ensure that the customers can be successfully reminded to participate in the activity in time and the participation rate of the activity is improved.

[0052] In one embodiment, after step S300, the method further includes:

[0053] A check-in QR code is pushed at the start of the activity, and the customer currently scanning the QR code is added to the check-in customer group when it is detected that the check-in QR code is scanned.

[0054] In this embodiment, at the start of the activity, if it is detected that the customer enters the corresponding live broadcast room of the activity, a check-in QR code is pushed, and the customer can complete the check-in operation by scanning the check-in QR code. At this time, the customer currently scanning the QR code is added to the check-in customer group, and a check-in tag is assigned to the customer to clearly identify that the customer has participated in the corresponding session of the activity, so as to facilitate subsequent analysis of the participation situation of the activity based on the check-in information of the customer, and the customers who have not checked in can be followed up in time to avoid customer loss.

[0055] In one embodiment, after the check-in QR code is pushed at the start of the activity, and the customer currently scanning the QR code is added to the check-in tag group when it is detected that the check-in QR code is scanned, the method further includes:

[0056] After the activity ends, a list of closed customers is obtained, and the customer diversion efficiency and the conversion rate of each preset channel are calculated according to the list of invited customers of each preset channel, the list of customers of the check-in tag group, and the list of closed customers.

[0057] In the embodiment, after the activity ends, a transaction customer list is obtained according to transaction information in the live activity, the transaction customer list includes customer sources of each transaction customer, that is, the transaction customer is invited to participate in the activity through which channel, and the customer diversion efficiency and conversion rate of each preset channel are calculated according to the invitation customer list of each preset channel, the customer list of the check-in label group, and the transaction customer list, the check-in and transaction of each activity are analyzed according to the customer source, so that the enterprise can master the customer diversion efficiency (the ratio of the number of check-in people to the number of invitation people) and the conversion rate (the ratio of the number of transaction people to the number of invitation people) of different promotion channels according to the invitation situation, the actual customer check-in situation, and the transaction situation of each activity promotion channel, provide reliable data analysis suggestions for the enterprise marketing channel investment, and optimize the operation process.

[0058] In one embodiment, after step S300, the method further includes:

[0059] sending a link of activity materials to the customer after the activity ends;

[0060] confirming whether the link of the activity materials is clicked by the customer within a delay time, if yes, increasing the activity of the customer who clicks the link, otherwise, sending a demand research questionnaire to the customer who does not click the link.

[0061] In the embodiment, a link of activity materials can be sent to the customer after the activity ends to improve customer stickiness after the activity ends and increase customer conversion rate as much as possible, then a delay time is set by a delay timer, for example, 1 day, 3 days, 5 days, etc., to confirm whether the link of the activity materials is clicked by the customer, if the customer clicks the link to view the activity materials, the activity of the customer is increased, indicating that the customer has a higher interest in the activity product, customer service representatives can arrange follow-up priorities according to the activity of each potential customer to promote submission as soon as possible and increase the efficiency of completing the order, and the demand research questionnaire is sent to the customer who does not click the link within the delay time to obtain customer demand information and timely adjust the direction of marketing information to avoid customer loss as much as possible.

[0062] In one embodiment, after the demand research questionnaire is sent to the customer who does not click the link, the method further includes:

[0063] receiving demand information of the customer based on feedback of the demand research questionnaire;

[0064] adding a corresponding demand label according to a demand type in the demand information, and adding customers with the same demand type to the same demand label group.

[0065] In the embodiment, if the customer who does not click the link feeds back the demand information, the demand type in the demand information fed back by the customer is confirmed, such as demand product, demand activity form, demand material and the like, corresponding demand labels are added and grouped according to different demand types, the customers with the same demand type are added to the unified demand label group, the customer service representatives can communicate and guide the customers with different demand labels, personalized services are provided for the customers, and the conversion rate is as high as possible.

[0066] Another embodiment of the present application provides a customer data processing device based on a registration form, comprising:

[0067] The sending module 11 is configured to send an activity two-dimensional code to the customer through a preset channel, and send a registration form to the customer when detecting that the activity two-dimensional code is scanned.

[0068] The receiving module 12 is configured to receive the registration form with registration information submitted by the customer.

[0069] The grouping module 13 is configured to group the customers according to the registration information in the registration form according to the participation period, and assign corresponding customer service representatives to each group of customers.

[0070] The summary module 14 is configured to generate a reception task and send a reception reminder to the corresponding customer service representative after summarizing the customer list and the registration information of each group.

[0071] The sending module 11, the receiving module 12, the grouping module 13 and the summary module 14 are sequentially connected, the module in the present application refers to a series of computer program instruction segments capable of completing a specific function, is more suitable for describing the execution process of the customer data processing based on the registration form than the program, and the specific implementation of each module will be described in the above corresponding method embodiment, and will not be described here.

[0072] Another embodiment of the present application provides a customer data processing system based on a registration form, as shown in Figure 3 The system 10 comprises:

[0073] One or more processors 110 and memories 120, Figure 3 In an embodiment, the processor 110 and the memory 120 can be connected through a bus or other means, Figure 3 In an embodiment, the connection through the bus is taken as an example.

[0074] The processor 110 is configured to implement various control logic of the system 10, which can be a general processor, a digital signal processor (DSP), an application-specific integrated circuit (ASIC), a field-programmable gate array (FPGA), a single-chip computer, an ARM (Acorn RISC Machine), or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof. In addition, the processor 110 can also be any conventional processor, microprocessor, or state machine. The processor 110 can also be implemented as a combination of computing devices, such as a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, and / or any other such configuration.

[0075] The memory 120 is a non-volatile computer-readable storage medium configured to store non-volatile software programs, non-volatile computer-executable instructions, and modules, such as program instructions corresponding to the method for processing customer data based on a registration form in the embodiments of the present application. The processor 110 executes various functions and data processing of the system 10 by running the non-volatile software programs, instructions, and units stored in the memory 120, i.e., implements the method for processing customer data based on a registration form in the above-described method embodiments.

[0076] The memory 120 can include a program storage area and a data storage area, wherein the program storage area can store an operating system and at least one application program required by a function; and the data storage area can store data created according to the use of the system 10, etc. In addition, the memory 120 can include a high-speed random access memory, and can also include a non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other non-volatile solid-state memory device. In some embodiments, the memory 120 can optionally include a memory remotely disposed relative to the processor 110, which can be connected to the system 10 through a network. Examples of the above-mentioned network include but are not limited to the Internet, an intranet, a local area network, a mobile communication network, and a combination thereof.

[0077] One or more units are stored in the memory 120 and executed by the one or more processors 110 to implement the method for processing customer data based on a registration form in any of the above-described method embodiments, such as to implement the method steps S100 to S400 in the above-described Figure 1

[0078] The embodiments of the present application provide a non-volatile computer-readable storage medium, which stores computer-executable instructions, and the computer-executable instructions are executed by one or more processors, such as to implement the method steps S100 to S400 in the above-described Figure 1

[0079] ​​By way of example, nonvolatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM), which acts as external cache memory. By way of example, and not limitation, RAM can be provided in numerous forms such as synchronous RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and direct Rambus DRAM (DRDRAM). Combinations of the above can also be utilized where

[0080] In summary, the disclosed method, device, system and medium for processing customer data based on a registration form, the method sends an activity two-dimensional code to the customer through a preset channel, and sends a registration form to the customer when detecting that the activity two-dimensional code is scanned; receives the registration form with registration information submitted by the customer; groups the customers according to the time period of participation according to the registration information in the registration form, and allocates corresponding customer service representatives to each group of customers; generates a reception task and sends a reception reminder to the corresponding customer service representatives after respectively collecting the customer list and registration information of each group. The method of sending a registration form by scanning an activity two-dimensional code can realize efficient and accurate filling and return of registration information, and the customers are grouped and information is collected based on different activity times in the registration information, and the corresponding customer service representatives are automatically allocated to follow up the customer activity participation, which effectively improves the customer communication efficiency in the live activity and is beneficial to improving the customer conversion rate.

[0081] Of course, those skilled in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be completed by a computer program instructing related hardware (such as a processor, a controller, etc.) to complete, and the computer program can be stored in a non-volatile computer readable storage medium, and the computer program can include the processes of the above-mentioned method embodiments when executed. The storage medium can be a memory, a disk, a floppy disk, a flash memory, an optical storage, etc.

[0082] It should be understood that the application of the present application is not limited to the above examples, and those skilled in the art can make improvements or changes according to the above description, and all these improvements and changes shall belong to the protection scope of the appended claims of the present application.

Claims

1. A method of processing customer data based on a registration form, characterized by, The method comprises the following steps: sending an event two-dimensional code to a customer through a preset channel, and sending a registration form to the customer when detecting that the event two-dimensional code is scanned; receiving a registration form with registration information submitted by the customer; grouping the customer according to the registration information in the registration form according to a participation time period, and assigning a corresponding customer service agent to each group of customers; generating a reception task and sending a reception reminder to the corresponding customer service agent after respectively collecting the customer list and the registration information of each group; after the customer is grouped according to the registration information in the registration form, the method further comprises: pushing a check-in two-dimensional code at the beginning of the event, and adding the customer currently scanned to a check-in customer group when detecting that the check-in two-dimensional code is scanned; after the event ends, obtaining a transaction customer list, calculating the customer diversion efficiency and conversion rate of each preset channel according to the invitation customer list of each preset channel, the customer list of the check-in label group and the transaction customer list; after the event ends, sending a link of event materials to the customer, confirming whether the link of the event materials is clicked by the customer within a delay time, if yes, increasing the activity of the customer who clicks the link, otherwise, sending a demand research questionnaire to the customer who does not click the link; receiving demand information fed back by the customer based on the demand research questionnaire, adding a corresponding demand label according to the demand type in the demand information, and adding the customers with the same demand type to the same demand label group.

2. The registration form-based customer data processing method of claim 1, wherein, after the customer is grouped according to the registration information in the registration form, the method further comprises: sending an event reminder to the customers in the corresponding group at a preset time before the start of each event according to the participation time period.

3. The method of claim 1 or 2, wherein, The preset channel includes an official website, a WeChat public account, a cooperation platform, a sales invitation and offline interaction.

4. A customer data processing apparatus based on a registration form, characterized by, The method comprises the following steps: a sending module for sending an event two-dimensional code to a customer through a preset channel, and sending a registration form to the customer when detecting that the event two-dimensional code is scanned; a receiving module for receiving a registration form with registration information submitted by the customer; a grouping module for grouping the customer according to the registration information in the registration form according to a participation time period, and assigning a corresponding customer service agent to each group of customers; a collection module for generating a reception task and sending a reception reminder to the corresponding customer service agent after respectively collecting the customer list and the registration information of each group; after the customer is grouped according to the registration information in the registration form, the method further comprises: pushing a check-in two-dimensional code at the beginning of the event, and adding the customer currently scanned to a check-in customer group when detecting that the check-in two-dimensional code is scanned; after the event ends, obtaining a transaction customer list, calculating the customer diversion efficiency and conversion rate of each preset channel according to the invitation customer list of each preset channel, the customer list of the check-in label group and the transaction customer list; after the event ends, sending a link of event materials to the customer, confirming whether the link of the event materials is clicked by the customer within a delay time, if yes, increasing the activity of the customer who clicks the link, otherwise, sending a demand research questionnaire to the customer who does not click the link; Receiving demand information of the customer based on the feedback of the demand investigation questionnaire, adding a corresponding demand label according to the demand type in the demand information, and adding customers with the same demand type to the same demand label group.

5. A customer data processing system based on a registration form, characterized by The system comprises at least one processor; and The memory is in communication with the at least one processor; wherein The memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the customer data processing method based on the registration form according to any one of claims 1-3.

6. A non-volatile computer-readable storage medium, characterized in that The non-volatile computer readable storage medium stores computer executable instructions, and the computer executable instructions are executed by one or more processors to enable the one or more processors to perform the customer data processing method based on the registration form according to any one of claims 1-3.

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