Commodity promotion method, device, storage medium and computer equipment

Abstract

The product promotion method, device, storage medium and computer equipment provided by the present application are such that when the server receives a live sharing request initiated by any user in the live broadcast room with goods launched on this platform, since the sharing mode of the live broadcast room with goods is set to the private domain promotion mode, after determining that the user information of the any user meets the preset sharing conditions, the present application can bind the any user to the live broadcast room with goods by means of link transfer, and after sending the transferred sharing link to the private domain specified by any user, the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link is converted into the promotion income of the any user. In this way, the live broadcast room with goods launched on this platform can be used to attract users who log in to this platform to watch, and the private domain users in each private domain can be attracted to enter the live broadcast room with goods through the sharing link, thereby significantly improving the product promotion effect while satisfying the diversified product promotion.

Description

Technical Field

[0001] The present application relates to the technical field of commodity promotion, and in particular to a commodity promotion method, device, storage medium and computer equipment. Background Art

[0002] Currently, when e-commerce platforms promote products, they generally do so by having anchors introduce the products in the live broadcast room and then promoting the products in the form of links in the live broadcast room, or by using platform users to promote products in their private domains in the form of pictures, texts, or product links.

[0003] When promoting products through anchors, non-head anchors lack stable users, resulting in low product transaction volumes under this method; and when using platform users to promote products, since this method is to promote in the form of pictures, texts or product links, if private domain users are interested in the promoted products, they will directly search for products on the e-commerce platform based on the pictures, texts or product links, which will result in platform users being unable to benefit from this promotion method, and therefore unable to facilitate more product promotion activities.

[0004] In general, the product promotion methods of existing e-commerce platforms are relatively simple and the promotion effect is poor. Summary of the invention

[0005] The purpose of this application is to solve at least one of the above-mentioned technical defects, especially the technical defects in the prior art that the product promotion method of the e-commerce platform is relatively single and the promotion effect is poor.

[0006] The present application provides a product promotion method, the method comprising:

[0007] Receive a live broadcast sharing request initiated by any user in the live broadcast room with goods launched on this platform, and determine whether the user information of the any user meets the preset sharing conditions according to the live broadcast sharing request, wherein the sharing mode of the live broadcast room with goods is a private domain promotion mode;

[0008] If the user information of any user meets the preset sharing conditions, the arbitrary user will be bound to the live streaming room through link transfer, and after the transferred sharing link is sent to the private domain specified by the arbitrary user, the relevant behavior of the private domain users in the private domain entering the live streaming room through the sharing link will be converted into the promotion income of the arbitrary user.

[0009] Optionally, before receiving a live broadcast sharing request initiated by any user in the live broadcast room with goods launched on the platform, the method further includes:

[0010] Receive live streaming sales requests initiated by the official on this platform, and create corresponding live streaming sales rooms on this platform according to the live streaming sales requests;

[0011] Receive the sharing mode set by the official in the live broadcast room for selling goods, and when it is determined that the sharing mode is a private domain promotion mode, change the sharing interaction of the live broadcast room for selling goods to the private domain promotion mode.

[0012] Optionally, before receiving a live broadcast sharing request initiated by any user in the live broadcast room with goods launched on the platform, the method further includes:

[0013] Receive a live streaming sales request initiated by a designated user on the platform, and create a corresponding live streaming sales room on the platform according to the live streaming sales request;

[0014] Receive the sharing mode set by the designated user in the live streaming room, and when it is determined that the sharing mode is a private domain promotion mode, change the sharing interaction of the live streaming room to the private domain promotion mode.

[0015] Optionally, determining whether the user information of the arbitrary user meets a preset sharing condition according to the live broadcast sharing request includes:

[0016] Acquire user information of the arbitrary user according to the live broadcast sharing request, wherein the user information includes identity information and login status;

[0017] Determine whether the arbitrary user is a registered user of the platform according to the identity information of the arbitrary user;

[0018] If the user is a registered user of the platform, whether the user has logged in to the platform is determined according to the login status of the user;

[0019] If the user has logged into the platform, it is determined that the user information of any user meets the preset sharing conditions;

[0020] If the user is not a registered user of the platform, guide the user to register and log in on the platform, re-acquire the user information of the user, and return to execute the process of determining whether the user is a registered user of the platform based on the identity information of the user and subsequent steps;

[0021] If the user has not logged in to the platform, the user information of the user is re-acquired after the user is reminded to log in to the platform, and the process returns to execute the process of determining whether the user has logged in to the platform and subsequent steps according to the login status of the user.

[0022] Optionally, the method further comprises:

[0023] If the user is not a registered user of the platform, determining whether the number of times the user is guided to register and log in on the platform reaches a first preset number threshold;

[0024] If so, it is determined that the user information of any user does not meet the preset sharing conditions;

[0025] If not reached, continue to guide any user to register and log in on this platform.

[0026] Optionally, the method further comprises:

[0027] If the user has not logged into the platform, determining whether the number of times the user has been reminded to log into the platform has reached a second preset number threshold;

[0028] If so, it is determined that the user information of any user does not meet the preset sharing conditions;

[0029] If not reached, continue to remind any user to log in to this platform.

[0030] Optionally, when the live streaming room with goods is created according to a live streaming request for goods with goods initiated by a designated user, determining whether the user information of any user meets a preset sharing condition according to the live streaming sharing request further includes:

[0031] Determining whether the arbitrary user is the designated user according to the live broadcast sharing request;

[0032] If it is the designated user, determining whether the user information of the arbitrary user meets the preset sharing condition;

[0033] If the user is not the designated user, the following steps are performed to obtain the user information of the arbitrary user according to the live broadcast sharing request.

[0034] Optionally, converting the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link into the promotion income of the arbitrary user includes:

[0035] During the live broadcast, the first user in the private domain who enters the live broadcast room with goods through the sharing link and the second user who trades goods in the live broadcast room with goods are obtained;

[0036] After binding the first user behavior of the first user with the arbitrary user, determining the first promotion income of the arbitrary user in the current product promotion process according to the first user behavior;

[0037] After the second user behavior of the second user is bound to the arbitrary user, the second promotion income of the arbitrary user in the current product promotion process is determined according to the second user behavior.

[0038] Optionally, the method further comprises:

[0039] Send the promotion income to the user account registered by any user on the platform, so that any user can view and withdraw the income;

[0040] Alternatively, while the promotion proceeds are directly sent to the arbitrary user, the promotion proceeds are also sent to the user account registered by the arbitrary user on this platform.

[0041] The present application also provides a commodity promotion device, including:

[0042] A live broadcast sharing module is used to receive a live broadcast sharing request initiated by any user in the live broadcast room with goods launched on this platform, and determine whether the user information of the any user meets the preset sharing conditions according to the live broadcast sharing request, wherein the sharing mode of the live broadcast room with goods is a private domain promotion mode;

[0043] The product promotion module is used to bind the arbitrary user to the live broadcast room with goods by means of link transfer if the user information of the arbitrary user meets the preset sharing conditions, and after sending the transferred sharing link to the private domain specified by the arbitrary user, the relevant behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link is converted into the promotion income of the arbitrary user.

[0044] The present application also provides a computer-readable storage medium, in which computer-readable instructions are stored. When the computer-readable instructions are executed by one or more processors, the one or more processors execute the steps of the product promotion method described in any one of the above embodiments.

[0045] The present application also provides a computer device, comprising: one or more processors, and a memory;

[0046] The memory stores computer-readable instructions, and when the computer-readable instructions are executed by the one or more processors, the steps of the commodity promotion method described in any one of the above embodiments are performed.

[0047] It can be seen from the above technical solutions that the embodiments of the present application have the following advantages:

[0048] The commodity promotion method, device, storage medium and computer equipment provided by the present application, when the server receives a live sharing request initiated by any user in the live broadcast room with goods launched on this platform, since the sharing mode of the live broadcast room with goods is set to the private domain promotion mode, after determining that the user information of any user meets the preset sharing conditions, the present application can bind the any user to the live broadcast room with goods by means of link transfer, and after sending the transferred sharing link to the private domain specified by any user, the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link is converted into the promotion income of any user. In this way, the live broadcast room with goods launched on this platform can be used to attract users logged in to the platform to watch, and the private domain users in each private domain can be attracted to enter the live broadcast room with goods through the sharing link, thereby satisfying the diversified commodity promotion needs. At the same time, private domain users are used to solve the problem of low commodity transaction volume caused by the lack of stable users for non-head anchors in the traditional commodity promotion process; and, in the present application, after any user shares the sharing link of the live broadcast room with goods to the corresponding private domain, the traditional promotion method of private domain commodities can be changed, so that private domain users can understand the relevant information of the commodity more intuitively and comprehensively through live broadcast, which is conducive to increasing the number of users of the live broadcast room with goods and promoting the transaction volume of the commodity; in addition, after the present application converts the relevant behavior of private domain users entering the live broadcast room with goods through sharing links into the promotion income of any user, any user can realize private domain operation and traffic monetization with the help of the live broadcast content and promotion system of this platform, thereby enhancing the enthusiasm of any user to promote commodities, and further promoting the growth of the number of users and GMV scale, thereby significantly improving the commodity promotion effect. BRIEF DESCRIPTION OF THE DRAWINGS

[0049] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0050] Figure 1 A flowchart of a product promotion method provided in an embodiment of the present application;

[0051] Figure 2 A schematic diagram of the process of an official initiating a live streaming sales request provided in an embodiment of the present application;

[0052] Figure 3 A schematic diagram of the process of conducting private domain promotion through an officially designated live broadcast room provided in an embodiment of the present application;

[0053] Figure 4A schematic diagram of the process of a designated user initiating a live streaming sales request provided in an embodiment of the present application;

[0054] Figure 5 A schematic diagram of the structure of a commodity promotion device provided in an embodiment of the present application;

[0055] Figure 6 A schematic diagram of the internal structure of a computer device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0056] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0057] In one embodiment, Figure 1 As shown, Figure 1 A flowchart of a product promotion method provided in an embodiment of the present application; the present application provides a product promotion method, which may include:

[0058] S110: Receive a live broadcast sharing request initiated by any user in the live broadcast room for selling goods launched on this platform, and determine whether the user information of any user meets the preset sharing conditions based on the live broadcast sharing request.

[0059] In this step, when the platform or platform users want to promote a certain product, they can open the corresponding live broadcast room through the live broadcast function of this platform. During the live broadcast of the live broadcast room, the server can monitor the relevant actions of each user in the live broadcast room so as to start relevant services in time.

[0060] Among them, the platform users here refer to users who promote products in private domains on this platform. Such users can be called kol users. Kol users can promote the products of this platform through the private domains they have built, so as to improve the conversion rate of the products.

[0061] Furthermore, after a live streaming room with goods is created and broadcasted on this platform, since the sharing mode of the live streaming room with goods is set to the private domain promotion mode, users who enter the live streaming room with goods can send a live sharing request to the server by clicking the sharing logo of the live streaming room with goods, so as to share the live streaming room information of the live streaming room with goods to the corresponding private domain. Among them, the user who sends the live sharing request can be any user in the live streaming room with goods, including but not limited to the anchor, the audience, etc.

[0062] After the server receives a live sharing request initiated by any user in the live broadcast room, it can determine whether the user information of any user meets the preset sharing conditions based on the live sharing request. The user information here includes but is not limited to the identity information, login status, user nature and user level of any user on this platform, etc. The corresponding user information can be obtained according to the actual situation. The preset sharing conditions here are the sharing conditions corresponding to the user information. For example, when the user information is identity information, the sharing conditions can be the sharing conditions corresponding to the identity information. When the user information is login information, it can be the sharing conditions corresponding to the login information. By analogy, multiple sharing conditions of this application can be determined.

[0063] S120: If the user information of any user meets the preset sharing conditions, the any user will be bound to the live broadcast room through link transfer, and the shared link after the transfer will be sent to the private domain specified by any user, and the related behavior of the private domain user in the private domain entering the live broadcast room through the shared link will be converted into the promotion income of any user.

[0064] In this step, after S110 determines whether the user information of any user meets the preset sharing conditions according to the live broadcast sharing request, if not, it means that the arbitrary user cannot bring corresponding promotion effects to the current goods after live broadcast sharing. At this time, the reason for the failure of this live broadcast sharing can be sent to the arbitrary user, so that the arbitrary user can update the relevant information and try live broadcast sharing again, or not to perform live broadcast sharing; if it meets the conditions, it means that the arbitrary user can bring corresponding promotion effects to the current goods after live broadcast sharing. At this time, any user can be bound to the live broadcast room with goods by means of link transfer, and the sharing link after link transfer can be sent to the private domain specified by any user. In addition, since the sharing link after link transfer contains the user information of the bound arbitrary user, therefore, in this application, the relevant behavior of private domain users in the private domain entering the live broadcast room with goods through the sharing link can be converted into promotion income of any user, which can not only encourage any user to actively participate in the product promotion of the platform through promotion income, but also greatly increase the number of users and GMV scale of the platform live broadcast through private domain sharing.

[0065] It is understandable that the link transfer technology used in this application is a process of converting an ordinary live broadcast room link into a special link with a promoter ID or alliance ID. After the link transfer, when the user enters the live broadcast room through the link and orders the goods in the live broadcast room, the promoter can obtain the corresponding commission. Among them, the process of binding any user to the live broadcast room with goods and converting it into a sharing link by means of link transfer in this application can be achieved by the link transfer method in the prior art, which can be set according to the actual situation and is not limited here.

[0066] In the above embodiment, when the server receives a live sharing request initiated by any user in the live broadcast room with goods launched on this platform, since the sharing mode of the live broadcast room with goods is set to the private domain promotion mode, after determining that the user information of the arbitrary user meets the preset sharing conditions, the application can bind the arbitrary user to the live broadcast room with goods by means of link transfer, and after sending the transferred sharing link to the private domain specified by the arbitrary user, the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link is converted into the promotion income of the arbitrary user. In this way, the live broadcast room with goods launched on this platform can be used to attract users logged in to the platform to watch, and the private domain users in each private domain can be attracted to enter the live broadcast room with goods through the sharing link, thereby satisfying the diversified product promotion while using private domain users to It solves the problem of low commodity transaction volume caused by the lack of stable users for non-head anchors in the traditional commodity promotion process; and, in this application, after any user shares the sharing link of the live broadcast room with goods to the corresponding private domain, it can also change the traditional promotion method of private domain commodities, so that private domain users can understand the relevant information of the commodities more intuitively and comprehensively through live broadcast, which is conducive to increasing the number of users of the live broadcast room with goods and promoting the transaction volume of commodities; in addition, after this application converts the relevant behavior of private domain users entering the live broadcast room with goods through sharing links into the promotion income of any user, any user can realize private domain operation and traffic monetization with the help of the live broadcast content and promotion system of this platform, thereby enhancing the enthusiasm of any user to promote commodities, and further promoting the growth of the number of users and GMV scale, thereby significantly improving the commodity promotion effect.

[0067] In one embodiment, Figure 2 As shown, Figure 2 A schematic diagram of the process of an official initiating a live broadcast with goods request provided in an embodiment of the present application; before receiving a live broadcast sharing request initiated by any user in the live broadcast room with goods launched on the platform in S110, the following may also be included:

[0068] S101: Receive a live streaming sales request initiated by the official on this platform, and create a corresponding live streaming sales room on this platform according to the live streaming sales request.

[0069] S102: Receive the sharing mode set by the official in the live broadcast room for selling goods, and when it is determined that the sharing mode is the private domain promotion mode, change the sharing interaction of the live broadcast room for selling goods to the private domain promotion mode.

[0070] In this embodiment, before receiving a live broadcast sharing request initiated by any user in the live broadcast room with goods, the server can receive a live broadcast request for goods with goods initiated by the official on this platform, and create a corresponding live broadcast room with goods on this platform according to the live broadcast request for goods with goods. The official can set the sharing mode of the live broadcast room with goods to the private domain promotion mode. When the server receives the sharing mode set by the official in the live broadcast room with goods, it can determine whether the sharing mode is the private domain promotion mode. If so, the sharing interaction of the live broadcast room with goods is changed to the private domain promotion mode. In this way, any user entering the live broadcast room with goods can confirm whether to conduct private domain promotion based on the sharing interaction.

[0071] The above-mentioned official refers to the organizer of a social event, or the promoter of a commercial product, that is, the sponsor, which is a group organization or enterprise directly facing consumers. In addition, the official has the greatest right of interpretation and definition for a designated product. For the product, the official information is also the most authoritative and correct information. Therefore, in this application, the official can directly use the live broadcast function of this platform to open the corresponding live broadcast room for product promotion. Indicatively, Figure 3 As shown, Figure 3 A schematic diagram of the process of conducting private domain promotion through an officially designated live broadcast room provided in an embodiment of the present application; Figure 3 In the live broadcast room, when the official designated live broadcast room starts broadcasting, it can be set to private domain promotion mode. At this time, the kol user can share the live broadcast room to his own private domain to invite private domain users to enter the live broadcast room. After the invited private domain users make a transaction in the live broadcast room, the kol user who shared the live broadcast room can obtain promotion income. This can not only ensure the quality of the goods, but also guarantee the price of the goods. By directly bringing goods through the official, it saves the platform users' product selection time and live broadcast costs, thereby effectively improving the promotion effect of the goods.

[0072] In one embodiment, Figure 4 As shown, Figure 4 A schematic diagram of a process for a designated user to initiate a live streaming request for selling goods provided in an embodiment of the present application; before receiving a live streaming sharing request initiated by any user in a live streaming room for selling goods launched on the platform in S110, the following may also be included:

[0073] S103: Receive a live streaming sales request initiated by a designated user on the platform, and create a corresponding live streaming sales room on the platform according to the live streaming sales request.

[0074] S104: receiving the sharing mode set by the designated user in the live streaming room for selling goods, and when determining that the sharing mode is the private domain promotion mode, changing the sharing interaction of the live streaming room for selling goods to the private domain promotion mode.

[0075] In this embodiment, before receiving a live broadcast sharing request initiated by any user in the live broadcast room with goods, the server may also receive a live broadcast request for goods with goods initiated by a designated user on this platform, and create a corresponding live broadcast room with goods on this platform according to the live broadcast request for goods with goods. The designated user may set the sharing mode of the live broadcast room with goods to a private domain promotion mode. When the server receives the sharing mode set by the designated user in the live broadcast room with goods, it may determine whether the sharing mode is a private domain promotion mode. If so, the sharing interaction of the live broadcast room with goods is changed to a private domain promotion mode. In this way, any user entering the live broadcast room with goods can confirm whether to conduct private domain promotion based on the sharing interaction.

[0076] Among them, the above-mentioned designated users refer to users who promote products in the private domain on this platform, that is, platform users. Such users are called kol users. Kol users can open a live broadcast room with goods on this platform and share the live broadcast room information of the live broadcast room with goods in the private domain, so as to improve the conversion rate of the products.

[0077] In one embodiment, determining whether the user information of any user meets the preset sharing condition according to the live broadcast sharing request in S110 may include:

[0078] S111: Obtain user information of the arbitrary user according to the live broadcast sharing request, where the user information includes identity information and login status.

[0079] S112: Determine whether the arbitrary user is a registered user of the platform according to the identity information of the arbitrary user.

[0080] S113: If the user is a registered user of the platform, it is determined whether the user has logged into the platform according to the login status of the user.

[0081] S114: If the user has logged into the platform, determining whether the user information of any user meets the preset sharing conditions.

[0082] S115: If the user is not a registered user of the platform, guide the user to register and log in on the platform, re-acquire the user information of the user, and return to execute the steps of determining whether the user is a registered user of the platform based on the identity information of the user and subsequent steps.

[0083] S116: If the user has not logged into the platform, remind the user to log into the platform, re-acquire the user information of the user, and return to execute the steps of determining whether the user has logged into the platform and subsequent steps according to the login status of the user.

[0084] In this embodiment, when determining whether the user information of any user meets the preset sharing condition, the user information of any user may be obtained first, and the user information at least includes identity information and login status. First, this application can determine whether any user is a registered user of this platform based on the identity information of any user. If the user is a registered user of this platform, it can determine whether the user has logged in to this platform based on the login status of any user. If the user has logged in to this platform, it is determined that the user information of any user meets the preset sharing conditions; if the user is not a registered user of this platform, then guide any user to register and log in to this platform, re-acquire the user information of any user, and determine whether the user is a registered user of this platform based on the identity information of any user. If the user is a registered user of this platform, continue to determine whether the user has logged in to this platform based on the login status of any user. If the user has logged in to this platform, it is determined that the user information of any user meets the preset sharing conditions; if the user has not logged in to this platform, remind any user to log in to this platform, re-acquire the user information of any user, and determine whether the user has logged in to this platform based on the login status of any user. If the user has logged in to this platform, it is determined that the user information of any user meets the preset sharing conditions; if the user has not logged in to this platform, continue to remind any user to log in to this platform.

[0085] According to the above operation, users who have registered and logged in on this platform can be screened out. For such users, this platform defaults them as users who can promote products in private domains. When this application determines that the user information of any user meets the preset sharing conditions, the corresponding sharing link can be sent to the private domain specified by the any user, so as to increase the promotion scope of the product.

[0086] In one embodiment, the method may further include:

[0087] S117: If the user is not a registered user of the platform, determine whether the number of times the arbitrary user is guided to register and log in to the platform reaches a first preset number threshold.

[0088] S118: If the condition is met, it is determined that the user information of any user does not meet the preset sharing condition.

[0089] S119: If not reached, continue to guide the arbitrary user to register and log in on this platform.

[0090] In this embodiment, in the process of determining whether the user information of any user meets the preset sharing conditions, if the user is not a registered user of this platform, the user information of any user is re-acquired after the user is guided to register and log in on this platform, and the user information of any user is further determined based on the identity information of any user. If the user is a registered user of this platform, the user is further determined based on the login status of any user to determine whether the user has logged in to this platform. If the user is not a registered user of this platform, the user is further guided to register and log in on this platform. In this process, if the user fails to register for some unknown reasons, the server will continue to guide the user to register and log in when it determines that the user is not a registered user of this platform. This process will not only occupy the computing resources of the server, but also cause other users who want to share live broadcasts to be unable to share in time.

[0091] Based on this, the present application can record the number of guidance times in the process of guiding any user to register and log in, and determine whether the number of guidance times reaches the first preset number threshold. If so, it is determined that the user information of the any user does not meet the preset sharing conditions, and the live broadcast sharing request of the any user will no longer be responded to at this time; if not, the any user will continue to be guided to register and log in on this platform to avoid users who can perform live broadcast sharing being unable to perform live broadcast sharing due to other reasons.

[0092] In one embodiment, the method may further include:

[0093] S1110: If the user has not logged into the platform, determine whether the number of times the user has been reminded to log into the platform has reached a second preset number threshold.

[0094] S1111: If the condition is met, it is determined that the user information of any user does not meet the preset sharing condition.

[0095] S1112: If not reached, continue to remind any user to log in to the platform.

[0096] In this embodiment, in the process of determining whether the user information of any user meets the preset sharing conditions, if the user has not logged in to the platform, the user information of any user is re-acquired after being reminded to log in to the platform, and the user information of any user is further determined according to the login status of any user. If the user has logged in to the platform, it is determined that the user information of any user meets the preset sharing conditions; if the user has not logged in to the platform, the user is further reminded to log in to the platform. In this process, if the user has not logged in for some unknown reasons, the server will continue to remind the user to log in when determining that the user has not logged in to the platform. This process will not only occupy the computing resources of the server, but also cause other users who want to share live broadcasts to be unable to share in time.

[0097] Based on this, this application can record the number of reminders when reminding any user to log in to this platform, and determine whether the number of reminders reaches a second preset threshold. If so, it is determined that the user information of the any user does not meet the preset sharing conditions, and the live broadcast sharing request of the any user will no longer be responded to; if not, the any user will continue to be reminded to log in to this platform to prevent users who can perform live broadcast sharing from being unable to perform live broadcast sharing due to other reasons.

[0098] In one embodiment, when the live streaming room with goods is created according to a live streaming request for goods with goods initiated by a designated user, determining whether the user information of any user meets the preset sharing conditions according to the live streaming sharing request in S110 may also include:

[0099] S210: Determine whether the arbitrary user is the designated user according to the live broadcast sharing request.

[0100] S211: If it is the designated user, determining whether the user information of the arbitrary user meets the preset sharing condition.

[0101] S212: If the user is not the designated user, executing the steps of obtaining the user information of the arbitrary user according to the live broadcast sharing request and subsequent steps.

[0102] In this embodiment, since the official can create a live broadcast room with goods in this application, designated users can also create a live broadcast room with goods. The main purpose of the live broadcast room with goods created by designated users is to promote goods through private domain promotion, and then convert private domain traffic into live broadcast room traffic.

[0103] Therefore, when the live streaming room with goods in the present application is a live streaming room with goods created by a live streaming request initiated by a designated user, after the server receives a live streaming sharing request initiated by any user in the live streaming room with goods, it can first determine whether any user is a designated user based on the live streaming sharing request. This process can be determined by comparing the user ID of any user with the user ID of the designated user. When any user is determined to be a designated user, since the designated user is a user who promotes goods in the private domain on this platform, it can be directly determined that the user information of the any user meets the preset sharing conditions; when it is determined that any user is not a designated user, it can be determined whether the user information of the any user meets the preset sharing conditions based on the above-mentioned judgment method, thereby improving the sharing efficiency of the live streaming room and accelerating the efficiency of product promotion.

[0104] In one embodiment, converting the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link into the promotion income of the arbitrary user in S120 may include:

[0105] S121: Acquire the first user in the private domain who enters the live broadcast room through the sharing link during the live broadcast, and the second user who trades goods in the live broadcast room.

[0106] S122: After binding the first user behavior of the first user with the arbitrary user, determine the first promotion income of the arbitrary user in the current product promotion process according to the first user behavior.

[0107] S123: After binding the second user behavior of the second user with the arbitrary user, determine the second promotion income of the arbitrary user in the current product promotion process according to the second user behavior.

[0108] In this embodiment, when converting the related behavior of private domain users entering the live broadcast room with goods through sharing links into promotion income for any user, the present application can first obtain the first user in the private domain who enters the live broadcast room with goods through sharing links during the live broadcast, and the second user who trades goods in the live broadcast room with goods, wherein the difference between the first user and the second user here lies in the different user behaviors, and the first user includes the second user.

[0109] After determining the first user in the private domain who enters the live broadcast room with goods through the sharing link, and the second user who trades goods in the live broadcast room with goods, this application can bind the first user behavior of the first user to any user, and determine the first promotion income of any user in the current product promotion process based on the first user behavior. For example, a private domain user enters the live broadcast room with goods through the sharing link, and the server can record the invitation relationship between the private domain user and the kol user based on the kol user information in the sharing link, and determine the first promotion income of the kol user in the current product promotion process based on the correspondence between the number of invitees and the promotion income, and / or the correspondence between the inviter's live broadcast viewing time and the promotion income.

[0110] Next, the present application can also bind the second user behavior of the second user to the arbitrary user, and determine the second promotion income of any user in the process of this product promotion based on the second user behavior. For example, if a private domain user is interested in a certain product while watching a live broadcast, he can click on the corresponding product link in the live broadcast room and place an order. When creating an order, the server will also add the information of the kol user. In this way, after the private domain user completes the transaction, the second promotion income of the kol user in the process of this product promotion can be determined through the corresponding relationship between the pre-set transaction amount and the promotion income, and / or the corresponding relationship between the number of goods sold and the promotion income.

[0111] After the first promotion income and the second promotion income of the kol user in the current product promotion process are determined, the promotion reward details of the kol user in the current product promotion process can be determined based on the first promotion income and the second promotion income.

[0112] In addition, considering that some private domain users cannot continue to watch the live broadcast in the live broadcast room due to personal reasons, when the private domain user exits the live broadcast room, he / she can enter the live broadcast room again through the sharing link of the kol user. As long as the live broadcast room is broadcasting and the sharing mode is the private domain promotion mode, the invitation relationship and promotion rewards can be sustained.

[0113] In one embodiment, the method may further include:

[0114] S130: Send the promotion income to the user account registered by the arbitrary user on the platform, so that the arbitrary user can view and withdraw the income.

[0115] S131: Alternatively, while the promotion revenue is directly sent to the arbitrary user, the promotion revenue is also sent to the user account registered by the arbitrary user on the platform.

[0116] In this embodiment, after determining the promotion income of any user during the promotion of this product, the promotion income can be sent to the user account registered by the arbitrary user on the platform, so that after the arbitrary user logs into the user account of the platform, he can view the corresponding income details and withdraw cash. Of course, the platform can also formulate a corresponding income ranking list based on the promotion income of each user during this live broadcast, and display the income ranking list on the platform so that each user can view the income details during this live broadcast, which can also encourage users who want to obtain more income to actively promote products.

[0117] In addition, this application can also send the promotion income directly to any user, and send the promotion income to any user's user account registered on this platform. This can not only encourage users to actively participate in the product promotion activities of this platform through timely payment, but also make it convenient for users to log in to the user account of this platform at any time to view their past income details.

[0118] The following is a description of a commodity promotion device provided in an embodiment of the present application. The commodity promotion device described below and the commodity promotion method described above can be referenced to each other.

[0119] In one embodiment, Figure 5 As shown, Figure 5 A schematic diagram of the structure of a commodity promotion device provided in an embodiment of the present application; the present application also provides a commodity promotion device, which may include:

[0120] The live broadcast sharing module 210 is used to receive a live broadcast sharing request initiated by any user in the live broadcast room for selling goods launched on this platform, and determine whether the user information of the any user meets the preset sharing conditions based on the live broadcast sharing request, wherein the sharing mode of the live broadcast room for selling goods is a private domain promotion mode.

[0121] The product promotion module 220 is used to bind the arbitrary user to the live broadcast room with goods by means of link transfer if the user information of the arbitrary user meets the preset sharing conditions, and after sending the transferred sharing link to the private domain specified by the arbitrary user, the relevant behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link is converted into the promotion income of the arbitrary user.

[0122] In the above embodiment, when the server receives a live sharing request initiated by any user in the live broadcast room with goods launched on this platform, since the sharing mode of the live broadcast room with goods is set to the private domain promotion mode, after determining that the user information of the arbitrary user meets the preset sharing conditions, the application can bind the arbitrary user to the live broadcast room with goods by means of link transfer, and after sending the transferred sharing link to the private domain specified by the arbitrary user, the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link is converted into the promotion income of the arbitrary user. In this way, the live broadcast room with goods launched on this platform can be used to attract users logged in to the platform to watch, and the private domain users in each private domain can be attracted to enter the live broadcast room with goods through the sharing link, thereby satisfying the diversified product promotion while using private domain users to It solves the problem of low commodity transaction volume caused by the lack of stable users for non-head anchors in the traditional commodity promotion process; and, in this application, after any user shares the sharing link of the live broadcast room with goods to the corresponding private domain, it can also change the traditional promotion method of private domain commodities, so that private domain users can understand the relevant information of the commodities more intuitively and comprehensively through live broadcast, which is conducive to increasing the number of users of the live broadcast room with goods and promoting the transaction volume of commodities; in addition, after this application converts the relevant behavior of private domain users entering the live broadcast room with goods through sharing links into the promotion income of any user, any user can realize private domain operation and traffic monetization with the help of the live broadcast content and promotion system of this platform, thereby enhancing the enthusiasm of any user to promote commodities, and further promoting the growth of the number of users and GMV scale, thereby significantly improving the commodity promotion effect.

[0123] In one embodiment, the present application further provides a computer-readable storage medium, in which computer-readable instructions are stored. When the computer-readable instructions are executed by one or more processors, the one or more processors execute the steps of the product promotion method described in any one of the above embodiments.

[0124] In one embodiment, the present application also provides a computer device, including: one or more processors, and a memory.

[0125] The memory stores computer-readable instructions, and when the computer-readable instructions are executed by the one or more processors, the steps of the commodity promotion method described in any one of the above embodiments are performed.

[0126] Indicatively, if Figure 6 As shown, Figure 6 This is a schematic diagram of the internal structure of a computer device provided in an embodiment of the present application. The computer device 300 may be provided as a server. Figure 6 The computer device 300 includes a processing component 302, which further includes one or more processors, and a memory resource represented by a memory 301 for storing instructions executable by the processing component 302, such as an application. The application stored in the memory 301 may include one or more modules, each corresponding to a set of instructions. In addition, the processing component 302 is configured to execute instructions to perform the product promotion method of any of the above embodiments.

[0127] The computer device 300 may further include a power supply component 303 configured to perform power management of the computer device 300, a wired or wireless network interface 304 configured to connect the computer device 300 to a network, and an input / output (I / O) interface 305. The computer device 300 may operate based on an operating system stored in the memory 301, such as Windows Server TM, Mac OS X TM, Unix TM, Linux TM, Free BSD TM, or the like.

[0128] Those skilled in the art will understand that Figure 6 The structure shown in the figure is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than those shown in the figure, or combine certain components, or have a different arrangement of components.

[0129] Finally, it should be noted that, in this article, relational terms such as first and second, etc. are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, the elements defined by the sentence "comprise a ..." do not exclude the presence of other identical elements in the process, method, article or device including the elements.

[0130] The various embodiments in this specification are described in a progressive manner, and each embodiment focuses on the differences from other embodiments. The various embodiments can be combined as needed, and the same or similar parts can refer to each other.

[0131] The above description of the disclosed embodiments enables those skilled in the art to implement or use the present application. Various modifications to these embodiments will be apparent to those skilled in the art, and the general principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present application. Therefore, the present application will not be limited to the embodiments shown herein, but will conform to the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A product promotion method, characterized in that: The method comprises: Receive a live broadcast sharing request initiated by any user in the live broadcast room with goods launched on this platform, and determine whether the user information of the any user meets the preset sharing conditions according to the live broadcast sharing request, wherein the sharing mode of the live broadcast room with goods is a private domain promotion mode; If the user information of any user meets the preset sharing conditions, the user is bound to the live streaming room through link transfer, and the shared link after link transfer is sent to the private domain specified by the user, and the related behavior of the private domain user in the private domain entering the live streaming room through the shared link is converted into the promotion income of the user; The determining, according to the live broadcast sharing request, whether the user information of any user meets a preset sharing condition includes: Acquire user information of the arbitrary user according to the live broadcast sharing request, wherein the user information includes identity information and login status; Determine whether the arbitrary user is a registered user of the platform according to the identity information of the arbitrary user; If the user is a registered user of the platform, whether the user has logged in to the platform is determined according to the login status of the user; If the user is not a registered user of the platform, determining whether the number of times the user is guided to register and log in on the platform reaches a first preset number threshold; If the user has logged into the platform, it is determined that the user information of any user meets the preset sharing conditions; If the user has not logged into the platform, determining whether the number of times the user has been reminded to log into the platform has reached a second preset number threshold; If the first preset number threshold or the second preset number threshold is reached, it is determined that the user information of the arbitrary user does not meet the preset sharing condition; If the first preset number of times is not reached, continue to guide the arbitrary user to register and log in on the platform, re-acquire the user information of the arbitrary user, and return to execute the process of determining whether the arbitrary user is a registered user of the platform according to the identity information of the arbitrary user and subsequent steps; If the second preset number threshold is not reached, continue to remind the arbitrary user to log in to the platform, re-acquire the user information of the arbitrary user, and return to execute whether the arbitrary user has logged in to the platform and subsequent steps based on the login status of the arbitrary user.

2. The commodity promotion method according to claim 1, characterized in that: Before receiving a live broadcast sharing request initiated by any user in the live broadcast room of selling goods launched on the platform, it also includes: Receive live streaming sales requests initiated by the official on this platform, and create corresponding live streaming sales rooms on this platform according to the live streaming sales requests; Receive the sharing mode set by the official in the live broadcast room for selling goods, and when it is determined that the sharing mode is a private domain promotion mode, change the sharing interaction of the live broadcast room for selling goods to the private domain promotion mode.

3. The commodity promotion method according to claim 1, characterized in that: Before receiving a live broadcast sharing request initiated by any user in the live broadcast room of selling goods launched on the platform, it also includes: Receive a live streaming sales request initiated by a designated user on the platform, and create a corresponding live streaming sales room on the platform according to the live streaming sales request; Receive the sharing mode set by the designated user in the live streaming room, and when it is determined that the sharing mode is a private domain promotion mode, change the sharing interaction of the live streaming room to the private domain promotion mode.

4. The commodity promotion method according to claim 1, characterized in that: When the live streaming room with goods is created according to a live streaming request for goods with goods initiated by a designated user, the determining whether the user information of any user meets the preset sharing conditions according to the live streaming sharing request further includes: Determining whether the arbitrary user is the designated user according to the live broadcast sharing request; If it is the designated user, determining whether the user information of the arbitrary user meets the preset sharing condition; If the user is not the designated user, the following steps are performed to obtain the user information of the arbitrary user according to the live broadcast sharing request.

5. The commodity promotion method according to any one of claims 1 to 4, characterized in that: The converting the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link into the promotion income of any user includes: Obtaining the first user in the private domain who enters the live broadcast room with goods through the sharing link during the live broadcast, and the second user who trades goods in the live broadcast room with goods; After binding the first user behavior of the first user to the arbitrary user, determining the first promotion income of the arbitrary user in the current product promotion process according to the first user behavior; After the second user behavior of the second user is bound to the arbitrary user, the second promotion income of the arbitrary user in the current product promotion process is determined according to the second user behavior.

6. The commodity promotion method according to any one of claims 1 to 4, characterized in that: The method further comprises: Send the promotion income to the user account registered by any user on the platform, so that any user can view and withdraw the income; Alternatively, while the promotion proceeds are directly sent to the arbitrary user, the promotion proceeds are also sent to the user account registered by the arbitrary user on this platform.

7. A commodity promotion device, characterized in that: include: A live broadcast sharing module is used to receive a live broadcast sharing request initiated by any user in the live broadcast room with goods launched on this platform, and determine whether the user information of the any user meets the preset sharing conditions according to the live broadcast sharing request, wherein the sharing mode of the live broadcast room with goods is a private domain promotion mode; A product promotion module, for binding the arbitrary user to the live broadcast room with goods by means of link transfer if the user information of the arbitrary user meets the preset sharing conditions, and after sending the transferred sharing link to the private domain designated by the arbitrary user, converting the related behavior of the private domain user in the private domain entering the live broadcast room with goods through the sharing link into the promotion income of the arbitrary user; The live broadcast sharing module determines whether the user information of any user meets the preset sharing condition according to the live broadcast sharing request, including: Acquire user information of the arbitrary user according to the live broadcast sharing request, wherein the user information includes identity information and login status; Determine whether the arbitrary user is a registered user of the platform according to the identity information of the arbitrary user; If the user is a registered user of the platform, whether the user has logged in to the platform is determined according to the login status of the user; If the user is not a registered user of the platform, determining whether the number of times the user is guided to register and log in on the platform reaches a first preset number threshold; If the user has logged into the platform, it is determined that the user information of any user meets the preset sharing conditions; If the user has not logged into the platform, determining whether the number of times the user has been reminded to log into the platform has reached a second preset number threshold; If the first preset number threshold or the second preset number threshold is reached, it is determined that the user information of the arbitrary user does not meet the preset sharing condition; If the first preset number of times is not reached, continue to guide the arbitrary user to register and log in on the platform, re-acquire the user information of the arbitrary user, and return to execute the process of determining whether the arbitrary user is a registered user of the platform according to the identity information of the arbitrary user and subsequent steps; If the second preset number threshold is not reached, continue to remind the arbitrary user to log in to the platform, re-acquire the user information of the arbitrary user, and return to execute whether the arbitrary user has logged in to the platform and subsequent steps based on the login status of the arbitrary user.

8. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer-readable instructions, and when the computer-readable instructions are executed by one or more processors, the one or more processors execute the steps of the commodity promotion method according to any one of claims 1 to 6.

9. A computer device, characterized in that: include: one or more processors, and memory; The memory stores computer-readable instructions, and when the computer-readable instructions are executed by the one or more processors, the steps of the commodity promotion method according to any one of claims 1 to 6 are executed.

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