Information display method and device, electronic equipment, storage medium and program product

Abstract

The present disclosure provides an information display method and device, electronic equipment and storage medium, belonging to the technical field of computers. In the method, the terminal can display the barrage information in the barrage display area of the simple live room of the live object, so that the audience object can obtain the information in the live object dimension and the audience object dimension without entering the live room of the live object, enriching the information display content and improving the information transmission efficiency. At the same time, compared with the traditional scheme, the audience object obtains information by clicking on multiple information display controls after entering the live room, in the present scheme, the audience does not need to enter the live room to obtain information, which not only shortens the link of obtaining information and simplifies the overall operation, thereby improving the information acquisition efficiency and human-computer interaction efficiency.

Description

TECHNICAL FIELD

[0001] The present disclosure relates to the technical field of computer, and particularly relates to an information display method and device, electronic equipment and storage medium. BACKGROUND

[0002] With the development of Internet technology, a simple live room becomes a new way for users to efficiently obtain information. The key point of the simple live room is to present real-time pictures in the live room and provide information summary and convenient entry of the live room. However, the simple live room usually does not show detailed information. Accordingly, according to the information shown by the simple live room, it is usually difficult for the user to comprehensively evaluate key elements such as the type of goods in the live room, the details of the activity, the overall atmosphere and the audience activity, which leads to the user being unable to judge whether the live room meets the user's needs, thereby affecting the subsequent shopping decision. Therefore, on the basis of ensuring the simplicity of the simple live room, how to enrich the information display content and improve the information transmission efficiency is an urgent problem to be solved. SUMMARY

[0003] The present disclosure provides an information display method, device, electronic equipment and storage medium. The present application displays the barrage information in the barrage display area of the simple live room of the live object, so that the audience object can obtain the information in the dimension of the live object and the dimension of the audience object without entering the live room of the live object, shortens the link of obtaining information, simplifies the overall operation, and improves the information acquisition efficiency and the human-computer interaction efficiency. The technical scheme of the present disclosure is as follows:

[0004] According to an aspect of an embodiment of the present disclosure, an information display method is provided, and the method comprises:

[0005] displaying a simple live room of a live object based on an information stream, the simple live room displaying simplified content of a live room of the live object;

[0006] displaying at least one piece of barrage information in a barrage display area of the simple live room, the at least one piece of barrage information comprising barrage information in at least one dimension, the dimension comprising a live object dimension and an audience object dimension.

[0007] According to another aspect of an embodiment of the present disclosure, an information display device is provided, and the device comprises:

[0008] a first display unit configured to display a simple live room of a live object based on an information stream, the simple live room displaying simplified content of a live room of the live object;

[0009] The second display unit is configured to display at least one piece of scroll information in a scroll display area of the simple live room, the at least one piece of scroll information including scroll information of at least one dimension, the dimension including a live object dimension and a viewer object dimension.

[0010] In some embodiments, the second display unit is configured to, for scroll information of any dimension, display a preset number of pieces of scroll information in the scroll display area of the simple live room in a preset display form and movement manner.

[0011] In some embodiments, the second display unit is further configured to, in response to an adjustment operation on a current display form, display the at least one piece of scroll information in the scroll display area in an adjusted display form, or, in response to an adjustment operation on a current movement manner, display the at least one piece of scroll information in the scroll display area in an adjusted movement manner.

[0012] In some embodiments, the second display unit is further configured to display the at least one piece of scroll information in the scroll display area of the simple live room in order of display priority from high to low, each dimension of scroll information including at least one type of scroll information, and different types of scroll information having different display priorities.

[0013] In some embodiments, the at least one piece of scroll information is displayed in the scroll display area of the simple live room in a loop;

[0014] The second display unit is further configured to, in a case where the at least one piece of scroll information of the current round is displayed completely, display at least one piece of scroll information of a next round in the scroll display area of the simple live room in order of the display priority from high to low.

[0015] In some embodiments, for scroll display of any round, scroll information with the lowest display priority in the at least one piece of scroll information is interaction information in the live room.

[0016] In some embodiments, the device further includes:

[0017] The acquisition unit is configured to, in a case where interaction information of a current round is displayed completely, acquire historical interaction information, the interaction information of the current round including comments displayed in the live room in a scroll display process of the current round, and the historical interaction information including comments displayed in the live room in a scroll display process of a historical round.

[0018] The second display unit is further configured to, in a case where the historical interaction information is acquired, display the historical interaction information in the scroll display area of the simple live room.

[0019] The second display unit is further configured to, in a case where the historical interaction information is not acquired, display at least one piece of the next round of the barrage information in the barrage display region of the simple live room in an order from high to low according to the display priority.

[0020] In some embodiments, the second display unit is further configured to, in a case where the at least one piece of the barrage information includes the tag information of the live object, display at least one of ranking information and qualification information of the live object in the barrage display region of the simple live room, the ranking information being used to indicate a position of the live object in a plurality of live objects of the same type, and the qualification information being used to indicate whether the live object has obtained an authentication.

[0021] In some embodiments, the second display unit is further configured to, in a case where the at least one piece of the barrage information includes the event information in the live room, display at least one of first type activity information, second type activity information, and feature information in the barrage display region of the simple live room, the first type activity information being used to indicate an ongoing interactive activity in the live room, the second type activity information being used to indicate an interactive activity to be performed in the live room, and the feature information being used to indicate a feature of the live room.

[0022] In some embodiments, the apparatus further includes:

[0023] The third display unit is configured to, in response to a triggering operation on the first type activity information, display an activity page corresponding to the first type activity information in the live room, the activity page being used to participate in an interactive activity; or, in response to a triggering operation on the second type activity information, display a prompt page corresponding to the second type activity information in the live room, the prompt page being used to show a remaining start duration of an interactive activity.

[0024] In some embodiments, the second display unit is further configured to, in a case where the at least one piece of the barrage information includes behavior information in the live room, display at least one of acquisition information and evaluation information in the barrage display region of the simple live room, the acquisition information being used to indicate a viewer object acquiring a virtual item in the live room and the virtual item acquired by the viewer object, and the evaluation information being used to indicate an evaluation obtained by a virtual item in the live room.

[0025] In some embodiments, the third display unit is further configured to, in response to a triggering operation on the behavior information, display an acquisition page corresponding to the behavior information in the live room, the acquisition page being used to acquire a virtual item.

[0026] In some embodiments, the second display unit is further configured to, in a case where the at least one piece of barrage information comprises the interaction information in the live broadcast room, display at least one of comments published by a viewer object in the live broadcast room and comments published by the live broadcast object in a barrage display area of the simple live broadcast room.

[0027] In some embodiments, the second display unit is further configured to, in response to an operation of re-entering the simple live broadcast room, display first barrage information in a barrage display area of the simple live broadcast room, the first barrage information being used to indicate barrage information that has never been displayed in the simple live broadcast room in a historical time period; or, in response to an operation of returning to the simple live broadcast room from the live broadcast room, display second barrage information in the barrage display area of the simple live broadcast room based on historical interaction data, the historical interaction data being used to indicate an interaction object of the live broadcast room corresponding to a viewer object of the current terminal, and an association parameter of the second barrage information with the interaction object being higher than an association parameter of other barrage information with the interaction object.

[0028] According to another aspect of the embodiments of the present disclosure, an electronic device is provided, which includes:

[0029] one or more processors;

[0030] a memory for storing the program code executable by the processor;

[0031] wherein the processor is configured to execute the program code to implement the information display method.

[0032] According to another aspect of the embodiments of the present disclosure, a computer readable storage medium is provided, which, when instructions in the computer readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform the information display method.

[0033] According to another aspect of the embodiments of the present disclosure, a computer program product is provided, which includes a computer program, which, when executed by a processor, implements the information display method.

[0034] The embodiment of the present disclosure provides an information display method, in which a terminal can display a barrage information in a barrage display area of a simple live room of a live object, so that a viewer object can obtain information in the live object dimension and the viewer object dimension without entering the live room of the live object, the information display content is enriched, and the information transmission efficiency is improved. Meanwhile, compared with the traditional scheme in which the viewer object obtains information by clicking a plurality of information display controls after entering the live room, in the present scheme, the viewer object can obtain information without entering the live room, so that the link for obtaining information is shortened, the overall operation is simplified, and the information obtaining efficiency and the man-machine interaction efficiency are improved.

[0035] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure. BRIEF DESCRIPTION OF DRAWINGS

[0036] The accompanying drawings incorporated in the specification hereof and forming a part thereof illustrate embodiments consistent with the present disclosure and together with the description are used to explain the principles of the present disclosure, and do not limit the present disclosure.

[0037] Figure 1 is a schematic diagram of an implementation environment of an information display method according to an example embodiment.

[0038] Figure 2 is a flowchart of an information display method according to an example embodiment.

[0039] Figure 3 is a flowchart of another information display method according to an example embodiment.

[0040] Figure 4 is a schematic diagram of displaying barrage information according to an example embodiment.

[0041] Figure 5 is a schematic diagram of a plurality of barrage information according to an example embodiment.

[0042] Figure 6 is a block diagram of an information display device according to an example embodiment.

[0043] Figure 7 is a block diagram of another information display device according to an example embodiment.

[0044] Figure 8 is a block diagram of an electronic device according to an example embodiment. DETAILED DESCRIPTION

[0045] In order for those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings.

[0046] It should be noted that the terms "first", "second" and the like in the description and claims of the present disclosure and the above drawings are used to distinguish similar objects, and do not necessarily have to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The implementation described in the following exemplary embodiments does not represent all implementations consistent with the present disclosure. Rather, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0047] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data for analysis, stored data, displayed data, etc.) and signals involved in the present disclosure are all authorized by the user or fully authorized by all parties, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions. For example, the simple live room, bullet screen information, historical interaction data and the like involved in the present disclosure are obtained under full authorization.

[0048] Figure 1 is a schematic diagram of an implementation environment of an information display method according to an exemplary embodiment. Referring to Figure 1 , the implementation environment specifically includes a terminal 101 and a server 102. The terminal 101 can be connected to the server 102 through a wireless network or a wired network.

[0049] The terminal 101 can be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 player (Moving Picture Experts Group Audio Layer IV), and a laptop computer.

[0050] The terminal 101 can install and run an application program, which has the function of playing a live room and a simple live room. For example, in the process of running the application program, the terminal displays a corresponding simple live room or video based on the simple live room data or video data pushed by the background server of the application program in response to the switching operation of the user. In the case where the user confirms to enter the live room from the simple live room, the terminal obtains the live room data pushed by the background server of the application program and displays a corresponding live room. The application program is associated with the server 102, and the server 102 provides background services to the terminal 101.

[0051] Among them, compared with the live room, the content displayed in the simple live room is relatively less. For example, the simple live room displays the real-time picture in the live room, the information summary of the live room, the convenient entrance of the live room, etc. However, the interactive activity control in the live room, the virtual gift special effect in the live room, the interactive message in the live room, etc. are not usually displayed in the simple live room. Correspondingly, according to the information displayed in the simple live room, it is usually difficult for the user to evaluate whether the key elements such as activities, articles, atmosphere, etc. in the live room meet the user's own needs.

[0052] The terminal 101 can be referred to as one of a plurality of terminals, and the terminal 101 is used as an example in the embodiment. Those skilled in the art can know that the number of the above-mentioned terminals can be more or less. For example, the above-mentioned terminals can be several, or the above-mentioned terminals can be dozens or hundreds, or more, and the number of terminals and the type of equipment are not limited in the embodiment.

[0053] The server 102 is at least one of a server, a plurality of servers, a cloud computing platform and a virtualization center. Optionally, the number of the above-mentioned servers can be more or less, and the embodiment does not limit this. Of course, the server 102 can also include other functional servers to provide more comprehensive and diversified services. In some embodiments, the server 102 undertakes the main computing work, and the terminal 101 undertakes the secondary computing work; or the server 102 undertakes the secondary computing work, and the terminal 101 undertakes the main computing work; or the server 102 and the terminal 101 adopt a distributed computing architecture for collaborative computing. The server 102 can be connected with the terminal 101 and other terminals through a wireless network or a wired network, and the number of the above-mentioned servers can be more or less, and the embodiment does not limit this.

[0054] Figure 2 is a flow chart of an information display method according to an exemplary embodiment, as shown in Figure 2 The method is executed by a terminal and includes the following steps:

[0055] In step S201, the terminal displays a simple live room of a live object based on an information stream, and the simple live room displays simplified content of a live room of the live object.

[0056] In the embodiments of the present disclosure, since the application program running on the terminal is an application program with a live room playing function and a simple live room playing function, the information stream in the application program includes a data stream of a simple live room. Optionally, the information stream can also include a video stream or a feed stream. The terminal obtains the data stream of the simple live room of the live object through the information stream, and displays the simple live room of the live object based on the received data stream. The live object is a host in the live room. For the convenience of description, the user currently using the terminal is referred to as the object.

[0057] In step S202, the terminal displays at least one piece of barrage information in a barrage display area of the simple live room, and the at least one piece of barrage information includes barrage information of at least one dimension, and the dimension includes a live object dimension and a viewer object dimension.

[0058] In the embodiments of the present disclosure, since the barrage information is displayed in the form of scrolling in the barrage display area of the simple live room, the above-mentioned manner increases the information displayed in the simple live room and improves the efficiency of obtaining information. The position of the barrage display area is not limited. For example, the barrage display area can be located at the top, bottom or side bar area of the screen. Correspondingly, the display form and movement manner of the barrage information are not limited. Optionally, the live object is a host in the live room, and the viewer object is a viewer in the live room. The barrage information of the live object dimension is used to describe the behavior of the host or the evaluation of the host, and the barrage information of the viewer object dimension is used to describe the behavior of the viewer or the evaluation of the host and the live room.

[0059] The embodiments of the present disclosure provide an information display method, in which the terminal can display barrage information in a barrage display area of a simple live room of a live object, so that a viewer object can obtain information of a live object dimension and a viewer object dimension without entering the live room of the live object, which enriches the information display content and improves the information transmission efficiency. At the same time, compared with the traditional scheme in which the viewer object enters the live room and obtains information by clicking various information display controls, in the present scheme, the viewer can obtain information without entering the live room, which shortens the link of obtaining information and simplifies the overall operation, thereby improving the information acquisition efficiency and the human-computer interaction efficiency.

[0060] In some embodiments, displaying at least one piece of barrage information in the barrage display area of the simple live room includes:

[0061] For any dimension of the barrage information, in the barrage display area of the simple live room, a preset number of pieces of barrage information are displayed in a preset display form and movement manner.

[0062] In the embodiments of the present disclosure, the terminal displays the barrage information in the preset display form and movement manner, which enhances the standardization and orderliness, helps to improve the management efficiency of the barrage information, improves the readability of the information, and improves the overall viewing experience.

[0063] In some embodiments, the method further includes:

[0064] In response to the adjustment operation on the current display form, at least one piece of barrage information is displayed in the barrage display area according to the adjusted display form; or

[0065] In response to the adjustment operation on the current movement manner, at least one piece of barrage information is displayed in the barrage display area according to the adjusted movement manner.

[0066] In the embodiments of the present disclosure, the terminal provides the object with the function of adjusting the display form and the movement manner, so that the object can adjust the display effect of the barrage information according to its own preferences and needs, improves the flexibility of the object experience, and is conducive to meeting the diversified needs of different objects.

[0067] In some embodiments, in the barrage display area of the simple live room, at least one piece of barrage information is displayed, including:

[0068] In the barrage display area of the simple live room, at least one piece of barrage information is displayed in order from high to low according to the display priority, and each dimension of the barrage information includes at least one type of barrage information, and the display priorities of different types of barrage information are different.

[0069] In the embodiments of the present disclosure, the terminal displays the barrage information according to the display priority, which can ensure that the key information is displayed first, avoids the interference of redundant information, improves the orderliness and clarity of information display, and improves the information transmission efficiency. Optionally, the live streaming platform or the live streaming object can flexibly set the display priority of different types of barrage information to better meet the viewing needs of the object, and improve the efficiency and quality of live streaming management.

[0070] In some embodiments, at least one piece of barrage information is displayed in the barrage display area of the simple live room in a loop; the method further includes:

[0071] In the case where all the at least one piece of barrage information in the current round is displayed, at least one piece of barrage information in the next round is displayed in the barrage display area of the simple live room in order from high to low according to the display priority.

[0072] In the embodiments of the present disclosure, the terminal displays the barrage information through broadcasting, so that the object can continuously obtain the barrage information without waiting or manually refreshing, ensuring the continuity and order of information display, and guaranteeing the information transmission efficiency. Meanwhile, the automatic broadcasting display mechanism enables the object to efficiently browse various types of barrage information, improving the richness of information display.

[0073] In some embodiments, for the barrage display process of any round, the barrage information with the lowest display priority in the at least one barrage information is the interaction information in the live room.

[0074] In the embodiments of the present disclosure, the terminal sets the interaction information in the live room as the barrage information with the lowest display priority, so that after the key information in the live room is displayed in each round of barrage display process, the terminal can display the interaction information for bottom-up, thereby showing the attitude and opinion of the audience object in the live room, reflecting the live atmosphere and activity in the live room, improving the richness of information display, and improving the efficiency of obtaining information.

[0075] In some embodiments, the method further comprises:

[0076] In the case that the interaction information of the current round has been displayed, the historical interaction information is obtained, the interaction information of the current round includes the comments displayed in the live room in the barrage display process of the current round, and the historical interaction information includes the comments displayed in the live room in the barrage display process of the historical round;

[0077] In the case that the historical interaction information has been obtained, the historical interaction information is displayed in the barrage display area of the simple live room;

[0078] In the case that the historical interaction information has not been obtained, the at least one barrage information of the next round is displayed in the barrage display area of the simple live room in the order from high to low according to the display priority.

[0079] In the embodiments of the present disclosure, the terminal automatically transitions from the interaction information of the current round to the historical interaction information or the barrage information of the next round, avoiding the blank period of the barrage display area, improving the continuity and fluency of information display, and ensuring the continuity and stability of the live process. Meanwhile, the terminal displays the historical interaction information, enriches the display content of the simple live room, and improves the information utilization rate.

[0080] In some embodiments, displaying the at least one barrage information in the barrage display area of the simple live room comprises:

[0081] In a case where the at least one piece of barrage information comprises label information of the live broadcast object, at least one of ranking information and qualification information of the live broadcast object is displayed in the barrage display area of the simple live broadcast room, the ranking information is used to indicate a position of the live broadcast object in a plurality of live broadcast objects of the same type, and the qualification information is used to indicate whether the live broadcast object has been authenticated.

[0082] In the embodiments of the present disclosure, the terminal displays the label information of the live broadcast object in the barrage display area, so that the object can more comprehensively understand the strength and background of the live broadcast object, the trust of the object in the live broadcast content is enhanced, meanwhile, the information display content is enriched, the information acquisition efficiency is improved, and the object can make a watching decision according to the own interest and demand.

[0083] In some embodiments, at least one piece of barrage information is displayed in the barrage display area of the simple live broadcast room, comprising:

[0084] In a case where the at least one piece of barrage information comprises event information in the live broadcast room, at least one of first type activity information, second type activity information and feature information is displayed in the barrage display area of the simple live broadcast room, the first type activity information is used to indicate an ongoing interactive activity in the live broadcast room, the second type activity information is used to indicate an interactive activity to be performed in the live broadcast room, and the feature information is used to indicate a feature of the live broadcast room.

[0085] In the embodiments of the present disclosure, the terminal integrates and displays the content related to the live broadcast room, so that more comprehensive, intuitive and rich information can be provided, not only the information transmission efficiency and the information intuitiveness are improved, but also the object can determine whether the interactive activity in the live broadcast room meets the own demand, or whether the theme, feature and style of the live broadcast room meet the own preference, so that the watching decision can be made more efficiently and accurately, and the overall experience is improved. Accordingly, the above-mentioned manner provides real-time interactive activity information or forward-looking interactive activity preview, which is conducive to attracting more objects into the live broadcast room, so as to improve the activity level of the live broadcast room and the participation level of the interactive activity.

[0086] In some embodiments, the method further comprises:

[0087] In response to a triggering operation on the first type activity information, an activity page corresponding to the first type activity information is displayed in the live broadcast room, and the activity page is used to participate in the interactive activity; or

[0088] In response to a triggering operation on the second type activity information, a prompt page corresponding to the second type activity information is displayed in the live broadcast room, and the prompt page is used to display a remaining start duration of the interactive activity.

[0089] In the embodiments of the present disclosure, the terminal provides the function of jumping to the live room and displaying the corresponding page, so that the object can quickly participate in the interactive activity or understand the activity arrangement without complex operation, not only shortens the operation link, improves the intuitiveness of operation and the immediacy of feedback, improves the information acquisition efficiency, but also helps to improve the enthusiasm of the object participating in the interactive activity, improves the satisfaction and use experience, and improves the participation rate of the activity.

[0090] In some embodiments, at least one piece of barrage information is displayed in the barrage display area of the simple live room, including:

[0091] In the case that the at least one piece of barrage information includes behavior information in the live room, at least one of the acquisition information and the evaluation information is displayed in the barrage display area of the simple live room, the acquisition information is used to indicate the audience object acquiring virtual goods in the live room and the virtual goods acquired by the audience object, and the evaluation information is used to indicate the evaluation obtained by the virtual goods in the live room.

[0092] In the embodiments of the present disclosure, the terminal displays the information of the audience object acquiring virtual goods in the barrage display area, not only improves the information transmission efficiency, improves the information intuitiveness and the richness of information display, increases the attraction of the simple live room, but also enables the object to more quickly and efficiently determine the audience object's view on the virtual goods in the live room, which helps the object to make a more intelligent shopping decision.

[0093] In some embodiments, the method further includes:

[0094] In response to the triggering operation on the behavior information, an acquisition page corresponding to the behavior information is displayed in the live room, and the acquisition page is used to acquire virtual goods.

[0095] In the embodiments of the present disclosure, the terminal provides the function of quickly accessing the acquisition page of the virtual goods, so that the object can directly purchase the virtual goods without complex operation, not only simplifies the operation process, improves the overall experience, but also helps to meet the shopping demand, improves the conversion rate, and increases the sense of participation and interactivity of the object in the live room.

[0096] In some embodiments, at least one piece of barrage information is displayed in the barrage display area of the simple live room, including:

[0097] In the case that the at least one piece of barrage information includes interaction information in the live room, at least one of the comments published by the audience object in the live room and the comments published by the live object is displayed in the barrage display area of the simple live room.

[0098] In the embodiments of the present disclosure, the terminal displays the interactive comments in the barrage display area, so that the object can quickly understand the theme, atmosphere, real-time dynamics, etc. of the live room, and the intuitiveness of information display is improved. This is not only conducive to the object to perceive the active atmosphere and high-quality content of the live room, thereby improving the click rate and viewing willingness, but also conducive to more quickly and efficiently determining the live room that meets the interest and hobby, saving operation time and improving human-computer interaction efficiency.

[0099] In some embodiments, the method further comprises:

[0100] In response to the operation of re-entering the simple live room, the first type of barrage information is displayed in the barrage display area of the simple live room, and the first type of barrage information is used to indicate the barrage information that has never been displayed in the simple live room in the historical time period; or

[0101] In response to the operation of returning to the simple live room from the live room, the second type of barrage information is displayed in the barrage display area of the simple live room based on the historical interaction data, the historical interaction data is used to indicate the interactive object of the current terminal corresponding to the audience object in the live room, and the association parameter of the second type of barrage information with the interactive object is higher than the association parameter of other barrage information with the interactive object.

[0102] In the embodiments of the present disclosure, the terminal filters and displays the barrage information with higher value in the limited display area of the simple live room, which is conducive to optimizing resource allocation and avoiding interference of redundant information, and improves the quality and efficiency of information display. At the same time, the terminal displays personalized barrage information for different objects based on the historical behavior of the object, which can meet the personalized demand. Among them, the terminal displays the first type of barrage information when re-entering the simple live room, which is conducive to quickly obtaining the live dynamic that has not been understood by the object, and then obtaining the latest progress of the live room, thereby improving the timeliness and comprehensiveness of information acquisition. The terminal displays the second type of barrage information when returning to the simple live room from the live room, which is conducive to directly presenting the content that the object is most interested in, reducing the information screening time, and improving the efficiency of information acquisition.

[0103] The above Figure 2 The flowchart of the information display method of the present disclosure is shown, and the information display scheme provided by the present disclosure is further described below. Figure 3 is a flowchart of another information display method according to an exemplary embodiment, see Figure 3 The method is executed by a terminal and includes the following steps:

[0104] In step S301, the terminal displays a simple live room of a live object based on an information stream, and the simple live room displays simplified content of a live room of the live object.

[0105] In the embodiments of the present disclosure, the process of displaying the simple live room by the terminal is the same as step S201, and details are not repeated here.

[0106] In step S302, the terminal displays, in the comment display area of the simple live room, a preset number of comment information in a descending order of display priority based on a preset display form and movement manner, the preset number of comment information being used to indicate label information of a live object, event information in a live room, behavior information in the live room, and interaction information in the live room.

[0107] In the embodiments of the present disclosure, the above-mentioned manner is an exemplary manner of displaying at least one piece of comment information in the comment display area of the simple live room.

[0108] The at least one piece of comment information includes comment information of at least one dimension. Each dimension of comment information includes at least one type of comment information. For example, the live object dimension comment information includes label information of the live object and event information in the live room; the audience object dimension comment information includes behavior information in the live room and interaction information in the live room. Different types of comment information have different display priorities. For example, in a descending order of display priority, the different types of comment information are sorted in the order of label information of the live object, event information in the live room, behavior information in the live room, and interaction information in the live room. Alternatively, for each type of comment information, the terminal can further subdivide it into multiple subtypes, and set different display priorities for different subtypes of the same type of comment information. Based on the display priority of different types of comment information, the terminal displays the comment information in the order of the display priority of different subtypes of the same type of comment information. Details are not repeated here.

[0109] The display form is used to represent at least a display position and a number of comment lines, and the movement manner is used to represent at least a movement trajectory and a movement speed. For the sake of description, the display form and the movement manner are collectively referred to as display rules. For example, the terminal displays the comment information in the form of multiple lines, and different lines are used to display comment information of different dimensions or different types. For any dimension or type of comment information, a preset rule is used to indicate that the dimension or the type of comment information is located in the first line in the comment display area, and uniformly scrolls from the right side of the screen to the left side at a preset speed. Alternatively, the terminal can set different preset rules for comment information of different dimensions, or set the same preset rule for comment information of different dimensions. Alternatively, when the terminal displays the comment information in the form of multiple lines, the comment information that appears on the right side of the screen first is the comment information with a high display priority.

[0110] It should be noted that the terminal displays the barrage information according to the preset display form and movement manner, enhances the standardization and orderliness, helps to improve the management efficiency of the barrage information, improves the readability of the information, and improves the overall viewing experience. The terminal displays the barrage information according to the display priority, can ensure that the key information is displayed first, avoids the interference of redundant information, improves the orderliness and clarity of information display, and improves the information transmission efficiency. Optionally, the live broadcast platform or the live broadcast object can flexibly set the display priority of different types of barrage information to better meet the viewing needs and improve the efficiency and quality of live broadcast management.

[0111] In some embodiments, the object can adjust the display form or movement manner of the barrage by itself. Accordingly, the terminal displays at least one piece of barrage information in the barrage display area according to the adjusted display form in response to the adjustment operation on the current display form, or displays at least one piece of barrage information in the barrage display area according to the adjusted movement manner in response to the adjustment operation on the current movement manner.

[0112] Optionally, the terminal provides display adjustment controls, movement adjustment controls, etc., so that the object can adjust the display of the barrage information by triggering the controls. For example, after the object triggers the display adjustment control, the terminal switches from the original single-line display of the barrage information to the current multi-line display of the barrage information. Or, after the object triggers the movement adjustment control, the terminal switches from the original 1x speed display of the barrage information to the current 0.5x speed display of the barrage information.

[0113] It should be noted that the terminal provides the function of adjusting the display form and movement manner, so that the object can adjust the display effect of the barrage information according to its own preferences and needs, improve the flexibility of the overall experience, and be beneficial to meet diversified needs.

[0114] To facilitate the description of the scenario in which the terminal displays barrage information in the barrage display area of the simple live broadcast room, refer to Figure 4 , and Figure 4 is a schematic diagram of displaying barrage information according to an example embodiment. Taking an example in which the terminal transmits different types of barrage information in sequence according to the display priority, and the barrage information uniformly scrolls at a preset speed from the right side to the left side in the barrage display area at the top of the screen as an example for description. Among them, 401 is the barrage display area. Referring to Figure 4 (a), the terminal displays the barrage information in a single-line display form. Optionally, the display priority of the barrage information 402 is higher than that of the barrage information 403. Referring to Figure 4(b) shows that the terminal displays the barrage information in the form of multi-line display. Optionally, the display priority of the barrage information 404 is higher than that of the barrage information 405, and the display priority of the barrage information 405 is higher than that of the barrage information 406. It should be noted that the entrance control of the live room, the nickname of the merchant, the custom script, the information of the item being explained in the live room, the information of the item recommended in the live room, and the like displayed in the display area 407 in the simple live room are not described herein.

[0115] In order to facilitate the description of the content and form of the label information of the live object, the event information in the live room, the behavior information in the live room, the interaction information in the live room, and the like of the multiple types of barrage information, please refer to (1)-(4) shown below. In order to facilitate the description of the content and form of the multiple types of barrage information, please refer to Figure 5 Figure 5 is a schematic diagram of multiple barrage information according to an example embodiment.

[0116] (1) The label information of the live object includes at least one of ranking information and qualification information.

[0117] Correspondingly, in the case that at least one piece of barrage information includes the label information of the live object, the terminal displays at least one of the ranking information and the qualification information of the live object in the barrage display area of the simple live room, the ranking information is used to indicate the position of the live object in multiple live objects of the same type, and the qualification information is used to indicate whether the live object has been authenticated.

[0118] It should be noted that the terminal displays the label information of the live object in the barrage display area, so that the object can more comprehensively understand the strength and background of the live object, enhance the trust of the object to the live content, at the same time, enrich the information display content, improve the information acquisition efficiency, and help the object to make a watching decision according to his own interest and demand.

[0119] For example, please refer to Figure 5 (a) shows that 501 is the ranking information of the live object, and the "high-quality" icon and the words "high-quality merchant, more than 95% of the same industry" are displayed in 501. 502 is the qualification information of the live object, and the "flagship" icon and the words "XX flagship store" are displayed in 502. It should be noted that the live object is used to indicate the anchor, and the anchor is divided into merchants and talents. In the case that the anchor is a head merchant or a high-quality talent, the terminal displays the label information. Among them, the talent is a personal anchor.

[0120] (2) The event information in the live room includes at least one of the first type of activity information, the second type of activity information, and the feature information.

[0121] ​Accordingly, when at least one bullet screen message includes event information within the live stream, the terminal displays at least one of the following in the bullet screen display area of ​​the simplified live stream: a first type of activity information, a second type of activity information, and feature information. The first type of activity information indicates an ongoing interactive activity in the live stream, the second type of activity information indicates an upcoming interactive activity, and the feature information indicates a characteristic of the live stream. Optionally, the first and second types of activity information are automatically generated by the application based on the interactive activities in the live stream. For example, the activity information can be used to indicate various interactive activities in the live stream, such as red envelope rain, limited-time flash sales, lotteries, and coupon distribution by the host. The feature information is generated by the terminal based on the pre-set text content of the live stream object. For example, the feature information indicates the default announcement text or welcome message configured for the live stream object.

[0122] It should be noted that by integrating and displaying content related to the live stream, the terminal can provide richer, more comprehensive, and more intuitive information. This not only improves the efficiency and intuitiveness of information delivery but also helps viewers determine whether the interactive activities within the live stream meet their needs, or whether the live stream's theme, features, and style align with their preferences, thus enabling more efficient and accurate viewing decisions. Correspondingly, the aforementioned methods provide real-time information on interactive activities or forward-looking previews of such activities, which helps attract more viewers to the live stream, thereby increasing its activity level and engagement with interactive activities.

[0123] For example, see Figure 5 As shown in (b), 503 represents the first type of activity information within the live stream, displaying the avatar of the live stream participant and the message "Limited-time red envelope, first come, first served." 504 represents the second type of activity information within the live stream, displaying the avatar of the live stream participant and the message "Red envelope rain is about to begin, countdown 01:12." 505 represents the feature information within the live stream, displaying the avatar of the live stream participant and the message "20% off everything, super low price."

[0124] In some embodiments, the object can jump to the corresponding page by triggering the activity information. Accordingly, the terminal displays an activity page corresponding to the first type of activity information in the live room in response to the triggering operation of the first type of activity information, and the activity page is used for participating in the interactive activity; or the terminal displays a prompt page corresponding to the second type of activity information in the live room in response to the triggering operation of the second type of activity information, and the prompt page is used for showing the remaining start duration of the interactive activity. Optionally, when the object triggers different first type of activity information or second type of activity information, the terminal displays different pages in the live room. For example, the terminal displays a page corresponding to the "Red Envelope Rain" activity, or the terminal displays a page corresponding to the "Fan Shop" activity, and the like. In addition, the remaining start duration displayed in the prompt page corresponding to the second type of activity information is only an exemplary description of one kind of prompt information, and the terminal can also display the activity introduction or participation conditions of the second type of activity information, and the like, which is not limited herein.

[0125] It should be noted that the terminal provides the function of jumping to the live room and displaying the corresponding page, so that the object can quickly participate in the interactive activity or understand the activity arrangement without complex operation, not only shortens the operation link, improves the intuitiveness of operation and the immediacy of feedback, improves the information acquisition efficiency, but also helps to improve the enthusiasm of the object participating in the interactive activity, improves the overall satisfaction and use experience, and improves the participation rate of the activity.

[0126] (3) The behavior information in the live room includes at least one of acquisition information and evaluation information.

[0127] Accordingly, in the case that the at least one piece of barrage information includes the behavior information in the live room, the terminal displays at least one of the acquisition information and the evaluation information in the barrage display area of the simple live room, the acquisition information is used to indicate the audience object that acquires the virtual goods in the live room and the virtual goods acquired by the audience object, and the evaluation information is used to indicate the evaluation obtained by the virtual goods in the live room. In other words, the behavior information in the live room is information related to the virtual goods in the live room, including user order behavior information and user high-quality evaluation comment content, etc.

[0128] It should be noted that the terminal displays the information of the audience object acquiring the virtual goods in the barrage display area, not only improves the information transmission efficiency, improves the information intuitiveness and the richness of information display, increases the attraction of the simple live room, but also enables the object to more quickly and efficiently determine the audience object's point of view on the virtual goods in the live room, which is helpful to assist the object to make a more wise shopping decision.

[0129] For example, referring to Figure 5(c) as shown, 506 is the acquisition information in the live room, 506 displays "A orders No. 3 commodity" and the like. 507 is an evaluation information in the live room, 507 displays "13 people evaluate that it is a genuine product" and the like. 508 is an evaluation information in the live room, 508 displays "152 people evaluate that it is "good" and the like. It should be noted that the above evaluation information is only exemplary.

[0130] In some embodiments, the subject can jump to the corresponding page through triggering the behavior information. Accordingly, the terminal displays the acquisition page corresponding to the behavior information in the live room in response to the triggering operation of the behavior information, and the acquisition page is used to acquire the virtual item. Optionally, the terminal can jump to the acquisition page of multiple virtual items, that is, the "shopping cart" page in the live room; the terminal can also jump to the acquisition page of a single item, that is, the "commodity details" page of a single virtual item.

[0131] It should be noted that the terminal provides the function of quickly accessing the acquisition page of the virtual item, so that the subject can directly purchase the virtual item without complex operations, which not only simplifies the operation process, but also helps to meet the shopping needs of the subject, improves the conversion rate, and increases the participation and interactivity of the subject in the live room.

[0132] (4) The interaction information includes comments in the live room.

[0133] Accordingly, in the case that the at least one piece of barrage information includes the interaction information in the live room, the terminal displays at least one of the comments published by the audience subject in the live room and the comments published by the live subject in the barrage display area of the simple live room. Optionally, the comments include the barrage in the live room. Optionally, the interaction information can include real-time interaction information or historical interaction information, which is not limited here.

[0134] It should be noted that the terminal displays the interactive comments in the barrage display area, so that the subject can quickly understand the theme, atmosphere, real-time dynamics, etc. of the live room, improve the intuitiveness of information display, not only help the subject to perceive the active atmosphere and high-quality content of the live room, thereby improving the click rate and viewing willingness, but also help the subject to determine the live room that meets their interests and hobbies more quickly and efficiently, save operation time, and improve satisfaction.

[0135] For example, referring to Figure 5 (d) as shown, 509 is a comment in the live room, 509 displays "B: Can it be washed?" and the like, and 509 is used to indicate that the audience subject "B" in the live room publishes the comment "Can it be washed?"

[0136] It should be noted that for the various types of barrage information in the embodiments of the present disclosure, the terminal supports setting different color frames, different font colors, different font sizes, etc. for the barrage information, and at the same time, the terminal supports adjusting whether an avatar icon or other icons are configured in the barrage information, and the like, which will not be described herein.

[0137] In some embodiments, the terminal cycles the barrage information. Accordingly, in the case that at least one piece of barrage information is displayed in the barrage display area of the simple live room, if the at least one piece of barrage information of the current round is displayed completely, the terminal displays at least one piece of barrage information of the next round in the barrage display area of the simple live room in order of display priority from high to low. It should be noted that the terminal displays the barrage information by cycling, so that the object can continuously obtain the barrage information without waiting or manually refreshing, ensuring the continuity and orderliness of information display, and ensuring the efficiency of information transmission. At the same time, the automatic cycling display mechanism enables the object to efficiently browse various types of barrage information, improves the richness of information display, and improves the viewing experience and satisfaction.

[0138] In some embodiments, for the barrage display process of any round, the barrage information with the lowest display priority in the at least one barrage information is the interaction information in the live room. In the case that the tag information of the live object, the event information in the live room, and the behavior information in the live room are displayed in turn, the terminal displays different barrage information based on whether there is real-time interaction information, as shown in steps 303 and 304.

[0139] In step S303, in the case that the tag information of the live object, the event information in the live room, and the behavior information in the live room are displayed in turn, if there is real-time interaction information in the live room, the terminal displays the real-time interaction information.

[0140] In the embodiments of the present disclosure, the real-time interaction information indicates the interaction information within a historical time length based on the current time. For example, the real-time interaction information is used to indicate the interaction information within 1 minute based on the current time. Or, the real-time interaction information is used to indicate the interaction information within a time period from the start time of the current barrage display process to the current time. The present disclosure does not limit the way in which the terminal judges whether there is real-time interaction information.

[0141] In step S304, in the case that the tag information of the live object, the event information in the live room, and the behavior information in the live room are displayed in turn, if there is no real-time interaction information in the live room, the terminal ends the current barrage display process and performs the next barrage display process.

[0142] In the embodiments of the present disclosure, the terminal sets the interaction information in the live room as the lowest priority of the bullet screen information, so that after the key information in the live room is displayed, the terminal can display the interaction information to bottom out in each round of bullet screen display process, thereby showing the attitude and opinion of the audience in the live room, reflecting the atmosphere and activity of the live room, improving the richness of information display, and improving the efficiency of obtaining information.

[0143] In some embodiments, the terminal obtains historical interaction information. Accordingly, in the case that all the interaction information in the current round has been displayed, the terminal obtains the historical interaction information, the interaction information in the current round includes comments displayed in the live room in the current round of bullet screen display process, and the historical interaction information includes comments displayed in the live room in the historical round of bullet screen display process; in the case that the historical interaction information has been obtained, the terminal displays the historical interaction information in the bullet screen display area of the simple live room; in the case that the historical interaction information has not been obtained, the terminal displays at least one piece of bullet screen information in the next round in the bullet screen display area of the simple live room in the order from high to low according to the display priority.

[0144] Optionally, the historical interaction information includes comments displayed in the live room in a preset number of historical rounds. For example, the real-time interaction information is used to indicate the interaction information in the time period from the start time of the current round of bullet screen display process to the current time, and the preset number of historical rounds is the last round. At this time, in the case that the tag information of the live object, the event information in the live room, the behavior information in the live room, and the real-time interaction information in the live room are displayed in turn, if the last round has historical interaction information, the terminal displays the historical interaction information; if the last round does not have real-time interaction information, the terminal ends the current round of bullet screen display process and performs the next round of bullet screen display process.

[0145] It should be noted that the terminal automatically transitions from the current round of interaction information to the historical interaction information or the next round of bullet screen information, avoiding the blank period of the bullet screen display area, improving the coherence and fluency of information display, and ensuring the continuity and stability of the live process. At the same time, the terminal displays the historical interaction information, enriches the display content of the simple live room, and improves the information utilization rate.

[0146] In step S305, in the case that the simple live room is switched to another simple live room or enters a live room from the simple live room, in response to the operation of re-entering the simple live room, the terminal displays the bullet screen information in the bullet screen display area of the simple live room.

[0147] In the embodiments of the present disclosure, in the case that the terminal has displayed a certain simple live room, if the terminal displays the simple live room again, it can be confirmed that this is re-entering the simple live room. Alternatively, the re-entering operation can be that the object slides away from the simple live room and then slides back to the simple live room, or that the object enters the live room, then exits and returns to the simple live room again. At this time, the terminal re-transmits the barrage information in turn according to the display priority. Alternatively, the terminal can display the same barrage information as the exposure content of the last simple live room on the terminal, or the terminal can display different barrage information according to the new information generated in the live room between the exposure time of the last simple live room on the terminal and the exposure time of the current simple live room. That is, the terminal displays the first type of barrage information, which is used to indicate the barrage information that has not been displayed in the simple live room in the historical time period. The historical time period refers to the time period between the exposure time of the last simple live room on the terminal and the exposure time of the current simple live room on the terminal. For example, for the information of the interactive activity displayed in the historical time period, the terminal does not display it again, but displays the corresponding information of the interactive activity newly initiated by the host.

[0148] In some embodiments, the terminal determines the barrage information displayed in the barrage display area based on the historical interaction behavior of the object. Accordingly, in response to the operation of returning to the simple live room from the live room, the terminal displays the second type of barrage information in the barrage display area of the simple live room based on the historical interaction data, which is used to indicate the interactive object of the current terminal corresponding to the audience object in the live room, and the association parameter of the second type of barrage information with the interactive object is higher than that of other barrage information with the interactive object. Alternatively, the historical interaction data reflects the historical interaction behavior of the object, such as browsing virtual items, participating in interactive activities, liking evaluations or comments, etc.

[0149] It should be noted that the terminal filters and displays the barrage information with higher value in the limited display area of the simple live room, which is beneficial to optimize resource allocation and avoid interference of redundant information, and improves the quality and efficiency of information display. At the same time, the terminal displays personalized barrage information for different objects based on their historical behaviors, which can meet the personalized needs of the objects and improve the viewing experience. Among them, the terminal displays the first type of barrage information when the object re-enters the simple live room, which is beneficial to quickly obtain the live dynamic that has not been understood by the object, and then obtain the latest progress of the live room, thereby improving the timeliness and comprehensiveness of information acquisition. The terminal displays the second type of barrage information when the object returns to the simple live room from the live room, which is beneficial to directly present the content that the object is most interested in, reduces the information screening time, and improves the efficiency of information acquisition.

[0150] The embodiment of the present disclosure provides an information display method, in which a terminal can display a barrage information in a barrage display area of a simple live room of a live object, so that a viewer object can obtain information in the live object dimension and the viewer object dimension without entering the live room of the live object, the information display content is enriched, and the information transmission efficiency is improved. Meanwhile, compared with the traditional scheme in which the viewer object obtains information by clicking a plurality of information display controls after entering the live room, in the present scheme, the viewer object can obtain information without entering the live room, so that the link for obtaining information is shortened, the overall operation is simplified, and the information obtaining efficiency and the man-machine interaction efficiency are improved.

[0151] All the optional technical solutions described above can be combined to form optional embodiments of the present disclosure, which will not be described one by one here.

[0152] Figure 6 is a block diagram of an information display device according to an exemplary embodiment. As shown in Figure 6 The device includes a first display unit 601 and a second display unit 602.

[0153] The first display unit 601 is configured to display a simple live room of a live object based on an information stream, and the simple live room displays simplified content of a live room of the live object.

[0154] The second display unit 602 is configured to display at least one piece of barrage information in a barrage display area of the simple live room, and the at least one piece of barrage information includes barrage information in at least one dimension, and the dimension includes a live object dimension and a viewer object dimension.

[0155] In some embodiments, the second display unit 602 is configured to, for barrage information in any dimension, display a preset number of pieces of barrage information in the barrage display area of the simple live room in a preset display form and a preset moving manner.

[0156] In some embodiments, the second display unit is further configured to, in response to an adjustment operation on a current display form, display the at least one piece of barrage information in the barrage display area in an adjusted display form; or, in response to an adjustment operation on a current moving manner, display the at least one piece of barrage information in the barrage display area in an adjusted moving manner.

[0157] In some embodiments, the second display unit 602 is further configured to display the at least one piece of barrage information in the barrage display area of the simple live room in order from high to low according to a display priority, and barrage information in each dimension includes at least one type of barrage information, and barrage information of different types has different display priorities.

[0158] In some embodiments, the at least one piece of scroll information is displayed in the scroll display area of the simple live room in a loop.

[0159] The second display unit 602 is further configured to, in a case where the at least one piece of scroll information in the current round is displayed completely, display, in the scroll display area of the simple live room, the at least one piece of scroll information in the next round in an order from high to low according to the display priority.

[0160] In some embodiments, for the scroll display process in any round, the scroll information with the lowest display priority in the at least one piece of scroll information is the interaction information in the live room.

[0161] In some embodiments, Figure 7 is a block diagram of another information display device according to an exemplary embodiment, as shown in Figure 7 The device further includes:

[0162] The acquisition unit 701 is configured to, in a case where the interaction information in the current round is displayed completely, acquire historical interaction information, the interaction information in the current round including comments displayed in the live room in the scroll display process in the current round, and the historical interaction information including comments displayed in the live room in the scroll display process in a historical round.

[0163] The second display unit 602 is further configured to, in a case where the historical interaction information is acquired, display the historical interaction information in the scroll display area of the simple live room.

[0164] The second display unit 602 is further configured to, in a case where the historical interaction information is not acquired, display, in the scroll display area of the simple live room, the at least one piece of scroll information in the next round in an order from high to low according to the display priority.

[0165] In some embodiments, the second display unit 602 is further configured to, in a case where the at least one piece of scroll information includes label information of the live object, display, in the scroll display area of the simple live room, at least one of ranking information and qualification information of the live object, the ranking information being used to indicate a position of the live object in a plurality of live objects of the same type, and the qualification information being used to indicate whether the live object has been authenticated.

[0166] In some embodiments, the second display unit 602 is further configured to, in a case where the at least one piece of scroll information includes event information in the live room, display, in the scroll display area of the simple live room, at least one of first type activity information, second type activity information, and feature information, the first type activity information being used to indicate an ongoing interactive activity in the live room, the second type activity information being used to indicate an interactive activity to be performed in the live room, and the feature information being used to indicate a feature of the live room.

[0167] In some embodiments, the apparatus further includes:

[0168] The third display unit 702 is configured to, in response to a triggering operation on the first type of activity information, display an activity page corresponding to the first type of activity information in the live room, the activity page being used for participating in an interactive activity; or, in response to a triggering operation on the second type of activity information, display a prompt page corresponding to the second type of activity information in the live room, the prompt page being used for showing a remaining start duration of the interactive activity.

[0169] In some embodiments, the second display unit 602 is further configured to, in a case where the at least one piece of comment information includes the behavior information in the live room, display at least one of the acquisition information and the evaluation information in the comment display area of the simple live room, the acquisition information being used for indicating a viewer object that acquires the virtual item in the live room and the virtual item acquired by the viewer object, and the evaluation information being used for indicating an evaluation obtained by the virtual item in the live room.

[0170] In some embodiments, the third display unit 702 is further configured to, in response to a triggering operation on the behavior information, display an acquisition page corresponding to the behavior information in the live room, the acquisition page being used for acquiring the virtual item.

[0171] In some embodiments, the second display unit 602 is further configured to, in a case where the at least one piece of comment information includes the interaction information in the live room, display at least one of a comment published by a viewer object in the live room and a comment published by a live object in the comment display area of the simple live room.

[0172] In some embodiments, the second display unit 602 is further configured to, in response to an operation of re-entering the simple live room, display first type of comment information in the comment display area of the simple live room, the first type of comment information being used for indicating comment information that has never been displayed in the simple live room in a historical time period; or, in response to an operation of returning to the simple live room from the live room, display second type of comment information in the comment display area of the simple live room based on historical interaction data, the historical interaction data being used for indicating an interactive object of a viewer object corresponding to the current terminal in the live room, and an association parameter between the second type of comment information and the interactive object being higher than an association parameter between other comment information and the interactive object.

[0173] The embodiment of the present disclosure provides an information display device, a terminal can display the barrage information in the barrage display area of the simple live room of a live object, so that a viewer object can obtain the information in the live object dimension and the viewer object dimension without entering the live room of the live object, the information display content is enriched, and the information transmission efficiency is improved. Meanwhile, compared with the traditional scheme, the viewer object obtains information by clicking a plurality of information display controls after entering the live room, in the present scheme, the viewer object can obtain information without entering the live room, which not only shortens the link of obtaining information and simplifies the overall operation, thereby improving the information obtaining efficiency and the man-machine interaction efficiency.

[0174] It should be understood that the foregoing general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure.

[0175] It should be noted that the information display device provided by the above embodiment is only exemplified by the division of the above functional units, and in actual application, the above functions can be completed by different functional units according to needs, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the functions described above. In addition, the information display device and the information display method provided by the above embodiment belong to the same concept, and the specific implementation process is detailed in the method embodiment, which will not be described here.

[0176] As for the information display device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

[0177] Figure 8 is a block diagram of an electronic device according to an exemplary embodiment. Generally, the electronic device 800 includes a processor 801 and a memory 802.

[0178] The processor 801 can include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 801 can be implemented in the form of at least one of a DSP (Digital Signal Processing), an FPGA (Field-Programmable Gate Array), a PLA (Programmable Logic Array), and the like. The processor 801 can also include a main processor and a co-processor, the main processor being a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit), and the co-processor being a low-power processor for processing data in a standby state. In some embodiments, the processor 801 can be integrated with a GPU (Graphics Processing Unit) for rendering and drawing content required to be displayed by a display screen. In some embodiments, the processor 801 can further include an AI (Artificial Intelligence) processor for processing computing operations related to machine learning.

[0179] The memory 802 can include one or more computer-readable storage media that can be non-transitory. The memory 802 can also include a high-speed random access memory, and a nonvolatile memory such as one or more disk storage devices, flash storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 802 is used to store at least one program code for being executed by the processor 801 to implement the information display method provided by the method embodiments in the present disclosure.

[0180] In some embodiments, the electronic device 800 can further optionally include a peripheral device interface 803 and at least one peripheral device. The processor 801, the memory 802, and the peripheral device interface 803 can be connected through a bus or a signal line. Each peripheral device can be connected to the peripheral device interface 803 through a bus, a signal line, or a circuit board. Specifically, the peripheral device includes at least one of a radio frequency circuit 804, a display screen 805, a camera assembly 806, an audio circuit 807, and a power supply 808.

[0181] The peripheral interface 803 can be used to connect at least one I / O (Input / Output) related peripheral device to the processor 801 and the memory 802. In some embodiments, the processor 801, the memory 802 and the peripheral interface 803 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 801, the memory 802 and the peripheral interface 803 can be implemented on a separate chip or circuit board, and the present embodiments are not limited in this regard.

[0182] The radio frequency circuit 804 is configured to receive and send RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 804 communicates with communication networks and other communication devices through electromagnetic signals. The radio frequency circuit 804 converts electric signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electric signals. Optionally, the radio frequency circuit 804 includes an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and the like. The radio frequency circuit 804 can communicate with other electronic devices through at least one wireless communication protocol. The wireless communication protocol includes but is not limited to: a metropolitan area network, various generations of mobile communication networks (2G, 3G, 4G and 5G), a wireless local area network and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 804 can also include NFC (Near Field Communication) related circuitry, and the present disclosure is not limited in this regard.

[0183] The display screen 805 is configured to display a UI (User Interface). The UI can include graphics, text, icons, video, and any combination thereof. When the display screen 805 is a touch display screen, the display screen 805 is further configured to capture touch signals on or above the surface of the display screen 805. The touch signals can be input to the processor 801 as control signals for processing. In this case, the display screen 805 can also be configured to provide virtual controls and / or virtual keyboards, also known as soft controls and / or soft keyboards. In some embodiments, the display screen 805 can be one, configured on the front panel of the electronic device 800; in other embodiments, the display screen 805 can be at least two, respectively configured on different surfaces of the electronic device 800 or in a folding design; in yet other embodiments, the display screen 805 can be a flexible display screen, configured on a curved surface or a folding surface of the electronic device 800. Even, the display screen 805 can also be configured in an irregular shape other than a rectangle, i.e., a notched screen. The display screen 805 can be made of materials such as LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), etc.

[0184] The camera assembly 806 is configured to capture images or videos. Optionally, the camera assembly 806 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is configured on the front panel of the electronic device, and the rear-facing camera is configured on the back of the electronic device. In some embodiments, the rear-facing camera is at least two, respectively configured as any one of a main camera, a depth-of-field camera, a wide-angle camera, and a telephoto camera, to realize the background blur function by fusing the main camera and the depth-of-field camera, the panoramic shooting and VR (Virtual Reality) shooting function by fusing the main camera and the wide-angle camera, or other fusion shooting functions. In some embodiments, the camera assembly 806 can further include a flash. The flash can be a single-color-temperature flash or a dual-color-temperature flash. The dual-color-temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation under different color temperatures.

[0185] The audio circuit 807 can include a microphone and a speaker. The microphone is used to collect sound waves of a user and an environment, and convert the sound waves into an electrical signal input to the processor 801 for processing, or input to the radio frequency circuit 804 to realize voice communication. The microphone can be multiple for the purpose of stereo sound collection or noise reduction, and arranged at different parts of the electronic device 800 respectively. The microphone can also be an array microphone or an omnidirectional collection type microphone. The speaker is used to convert an electrical signal from the processor 801 or the radio frequency circuit 804 into sound waves. The speaker can be a conventional diaphragm speaker, or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert an electrical signal into a sound wave audible to humans, but also convert an electrical signal into an inaudible sound wave to humans for ranging purposes, etc. In some embodiments, the audio circuit 807 can also include a headphone jack.

[0186] The power supply 808 is configured to supply power to various components in the electronic device 800. The power supply 808 can be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 808 includes a rechargeable battery, the rechargeable battery can support wired or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0187] Those skilled in the art can understand that the structure shown in the above description is not a limitation on the electronic device 800, and the electronic device 800 can include more or fewer components than those shown in the figure, or combine certain components, or use different component arrangements. Figure 8 Those skilled in the art can understand that the structure shown in the above description is not a limitation on the electronic device 800, and the electronic device 800 can include more or fewer components than those shown in the figure, or combine certain components, or use different component arrangements.

[0188] In an exemplary embodiment, a computer readable storage medium including instructions, such as the memory 802 including instructions, is also provided, which can be executed by the processor 801 of the electronic device 800 to complete the above-mentioned information display method. Alternatively, the computer readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, and an optical data storage device, etc.

[0189] A computer program product includes a computer program that is executed by a processor to implement the above-mentioned information display method.

[0190] Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the features disclosed herein. The disclosure is intended to cover any variations, uses, or adaptations of the disclosure following the general principles thereof and including such departures from the present disclosure that come within known use or custom in the art to which the disclosure pertains. The specification and examples are to be regarded as illustrative only, and the true scope and spirit of the disclosure are indicated by the following claims.

[0191] It should be understood that the present disclosure is not limited to the precise construction that has been described above and shown in the accompanying drawings, and that various modifications and changes can be made by those skilled in the art without departing from the scope of the present disclosure. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, The method includes: Based on the information flow, a simplified live streaming room of the live streaming object is displayed, which displays simplified content of the live streaming object's live streaming room; During any round of bullet screen display, at least one bullet screen message is displayed in the bullet screen display area of ​​the simplified live streaming room in descending order of display priority. The at least one bullet screen message includes at least one of the following: the tag information of the live streaming object, the event information in the live streaming room, the behavior information in the live streaming room, and the interaction information in the live streaming room. If all bullet screen information except for the interactive information has been displayed in this round, and if there is real-time interactive information in the live broadcast room, the real-time interactive information will be displayed. The real-time interactive information indicates the interactive information within the historical time frame based on the current time, or the real-time interactive information indicates the interactive information within the time frame from the start time of this round to the current time. If all the real-time interactive information has been displayed, the bullet screen display process for the next round will be executed. If all the bullet screen information except for the interactive information has been displayed in this round, and there is no real-time interactive information in the live broadcast room, the next round of bullet screen display process will be executed. In response to the operation of returning from the live room to the simplified live room, based on historical interaction data, a second type of bullet screen information is displayed in the bullet screen display area of ​​the simplified live room. The historical interaction data indicates the interaction object of the audience object corresponding to the current terminal in the live room. The association parameter between the second type of bullet screen information and the interaction object is higher than the association parameter between other bullet screen information and the interaction object.

2. The information display method according to claim 1, characterized in that, The display of at least one bullet screen message includes: Display a preset number of bullet comments according to the preset display format and movement method.

3. The information display method according to claim 1, characterized in that, The method further includes: In response to an adjustment operation on the current display format, the at least one bullet comment is displayed in the bullet comment display area according to the adjusted display format; or, In response to the adjustment operation of the current movement mode, the at least one bullet screen message is displayed in the bullet screen display area according to the adjusted movement mode.

4. The information display method according to claim 1, characterized in that, The method further includes: Once all interactive information for this round has been displayed, retrieve historical interactive information. The interactive information for this round includes the comments displayed in the live stream during the display of bullet comments for this round, and the historical interactive information includes the comments displayed in the live stream during the display of bullet comments for previous rounds. If the historical interaction information has been obtained, the historical interaction information is displayed in the bullet screen display area of ​​the simplified live broadcast room; In the absence of the historical interaction information, at least one bullet comment from the next round will be displayed in the bullet comment display area of ​​the simplified live streaming room in descending order of display priority.

5. The information display method according to claim 1, characterized in that, The display of at least one bullet screen message includes: If at least one bullet screen message includes the tag information of the live stream object, at least one of the ranking information and qualification information of the live stream object is displayed. The ranking information is used to indicate the ranking of the live stream object among multiple live stream objects of the same type, and the qualification information is used to indicate whether the live stream object has been certified.

6. The information display method according to claim 1, characterized in that, The display of at least one bullet screen message includes: When at least one bullet screen message includes event information within the live stream, at least one of the following is displayed: first type of activity information, second type of activity information, and feature information. The first type of activity information is used to indicate an ongoing interactive activity in the live stream, the second type of activity information is used to indicate an upcoming interactive activity in the live stream, and the feature information is used to indicate a feature of the live stream.

7. The information display method according to claim 6, characterized in that, The method further includes: In response to a trigger operation on the first type of activity information, an activity page corresponding to the first type of activity information is displayed in the live stream room, the activity page being used to participate in interactive activities; or... In response to the triggering operation of the second type of activity information, a prompt page corresponding to the second type of activity information is displayed in the live broadcast room. The prompt page is used to display the remaining start time of the interactive activity.

8. The information display method according to claim 1, characterized in that, The display of at least one bullet screen message includes: When at least one bullet screen message includes behavioral information within the live stream, at least one of acquisition information and evaluation information is displayed. The acquisition information is used to indicate the viewer who acquires virtual items in the live stream and the virtual items acquired by the viewer. The evaluation information is used to indicate the evaluation received by the virtual items in the live stream.

9. The information display method according to claim 8, characterized in that, The method further includes: In response to a triggering operation on the behavioral information, a page corresponding to the behavioral information is displayed in the live stream room. The page is used to acquire virtual items.

10. The information display method according to claim 1, characterized in that, The display of at least one bullet screen message includes: If at least one bullet screen message includes interactive information within the live stream, at least one type of comment is displayed: a comment posted by a viewer in the live stream or a comment posted by the live stream user.

11. An information display device, characterized in that, The device includes: The first display unit is configured to display a simplified live streaming room of the live streaming object based on an information stream. The simplified live streaming room displays simplified content of the live streaming object's live streaming room. The second display unit is configured to, during any round of bullet screen display, display at least one bullet screen message in the bullet screen display area of ​​the simplified live streaming room, in descending order of display priority. The at least one bullet screen message includes at least one of the following: tag information of the live stream object, event information within the live streaming room, behavior information within the live streaming room, and interaction information within the live streaming room. If, during this round, all bullet screen messages except for the interaction information have been displayed, and if real-time interaction information exists within the live streaming room, the real-time interaction information is displayed. The real-time interaction information indicates interaction information within a historical time frame based on the current moment, or it indicates interaction information within a time period from the start of this round to the current moment. If, during this round, all bullet screen messages except for the interaction information have been displayed, the next round of bullet screen display is executed. If, during this round, all bullet screen messages except for the interaction information have been displayed, and if real-time interaction information does not exist within the live streaming room, the next round of bullet screen display is executed. The second display unit is further configured to, in response to an operation of returning from the live room to the simplified live room, display a second type of bullet screen information in the bullet screen display area of ​​the simplified live room based on historical interaction data. The historical interaction data indicates the interaction object of the audience object corresponding to the current terminal in the live room. The association parameter between the second type of bullet screen information and the interaction object is higher than the association parameter between other bullet screen information and the interaction object.

12. An electronic device, characterized in that, The electronic device includes: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the information display method as described in any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the information display method as described in any one of claims 1 to 10.

14. A computer program product comprising a computer program that, when executed by a processor, implements the information display method as described in any one of claims 1 to 10.

Images