A method, apparatus, electronic device, and storage medium for displaying multimedia resources.

Abstract

This disclosure relates to a method, apparatus, and electronic device for displaying multimedia resources. The interactive multimedia resources displayed in the multimedia resource display method can be generated based on information input by the user, or based on information from the target account itself or related information, or a combination of both. In this way, the generated interactive multimedia resources include display information associated with the target account, establishing a connection with the target account, greatly enhancing user engagement, enriching multimedia content, significantly increasing the diversity of interactive operations and the richness of information displayed on the interface, and improving the user's interactive experience.

Description

Technical Field

[0001] This disclosure relates to the field of multimedia data processing technology, and in particular to a multimedia resource display method, apparatus, electronic device, and storage medium. Background Technology

[0002] With the development of communication technology, the application of long / short videos is becoming more and more widespread. More and more users can create and publish long / short video works through processes such as shooting, editing, adding music, and publishing using terminal devices.

[0003] After browsing a video, users can interact with it via their devices, such as liking, commenting, and sharing. The "Easter egg" feature displays animated effects after users trigger specific conditions, providing surprises and a better user experience.

[0004] Currently, in related technologies, the content of Easter eggs, such as images and text, is pre-set. When one or more users trigger the Easter egg based on the same keyword, the same pre-set Easter egg content is displayed. This method of displaying Easter eggs presents monotonous content, has low user engagement, and is increasingly unable to meet user needs. Summary of the Invention

[0005] This disclosure provides a method, apparatus, electronic device, and storage medium for displaying multimedia resources, to at least solve the technical problem in related technologies where the display of interactive multimedia resources is unrelated to the user. The technical solution of this disclosure is as follows:

[0006] According to a first aspect of the present disclosure, a multimedia resource display method is provided, comprising:

[0007] In response to interactive multimedia commands, display the information input interface;

[0008] In response to an interactive display instruction, interactive multimedia resources are displayed, including a first multimedia resource generated based on information content obtained from the information input interface, and / or a second multimedia resource associated with the target account that triggered the interactive participation instruction.

[0009] In some embodiments of the method described in this disclosure, the first multimedia resource generated based on information content obtained from the information input interface includes:

[0010] Display information generated based on the information content, containing at least a portion of the information content;

[0011] And / or, display information generated based on the key features and / or the meaning features represented by the information content.

[0012] In some embodiments of the method described in this disclosure, the first multimedia resource generated based on information content obtained from the information input interface includes:

[0013] The associated account of the target account is determined based on the associated characters in the information content; display information associated with the associated account is generated.

[0014] In some embodiments of the method described in this disclosure, the second multimedia resource associated with the target account that triggered the interactive display instruction includes:

[0015] Display information generated based on at least one of the target account's account attribute information, the geographical location information of the logged-in terminal, and the device information of the logged-in terminal.

[0016] In some embodiments of the method described in this disclosure, the second multimedia resource associated with the target account that triggered the interactive display instruction includes:

[0017] Display information generated based on the target account's historical behavior data.

[0018] In some embodiments of the method described in this disclosure, the method further includes:

[0019] A related reminder message is sent to the associated account. When the associated account opens the associated reminder message on its terminal, it is redirected to an interactive interface, where interactive multimedia resources are displayed.

[0020] In some embodiments of the method described in this disclosure, the method further includes:

[0021] In response to the opening of the associated reminder message, the user is redirected to the interactive interface, where interactive multimedia resources are displayed.

[0022] According to a second aspect of the present disclosure, a multimedia resource display method is provided, comprising:

[0023] The terminal receives information content sent by the terminal, the information content including information content entered by the target account obtained by the terminal from the information input interface;

[0024] If the conditions for displaying interactive multimedia resources are met based on the information content, an interactive multimedia resource is generated. The interactive multimedia resource includes a first multimedia resource generated based on the information content, and / or a second multimedia resource generated based on the target account.

[0025] The interactive multimedia resources are sent to the terminal, and the interactive multimedia resources are used to trigger an interactive display command on the terminal so that the terminal displays the interactive multimedia resources.

[0026] In some embodiments of the method described in this disclosure, the method further includes:

[0027] If the associated account of the target account is determined based on the associated characters in the information content, an associated reminder message is sent to the terminal where the associated account is located. The associated reminder message is used to jump to the interactive interface when the associated account opens the associated reminder message, and to display interactive multimedia resources on the display interface.

[0028] According to a third aspect of the present disclosure, a multimedia resource display device is provided, comprising:

[0029] The input interface module is used to respond to interactive multimedia commands and display the information input interface.

[0030] An interactive display module is used to display interactive multimedia resources in response to an interactive display command. The interactive multimedia resources include a first multimedia resource generated based on information content obtained from the information input interface, and / or a second multimedia resource associated with the target account that triggered the interactive participation command.

[0031] In another aspect of this disclosure, the interactive display module in the device includes:

[0032] A content generation unit is configured to generate display information containing at least a portion of the information content based on the information content, and / or generate display information based on the key features and / or the meaning features represented by the information content.

[0033] According to another aspect of the embodiments of this disclosure, in the device, the interactive display module includes:

[0034] The associated account information unit is used to determine the associated account of the target account based on the associated characters in the information content, and generate display information associated with the associated account.

[0035] In another aspect of this disclosure, the interactive display module in the device includes:

[0036] The target account information unit is used to generate display information based on at least one of the target account's account attribute information, the geographical location information of the logged-in terminal, and the device information of the logged-in terminal.

[0037] In another aspect of this disclosure, the interactive display module in the device includes:

[0038] The historical data processing unit is used to generate display information for the second multimedia resource based on the historical behavior data of the target account.

[0039] In another aspect of the embodiments of this disclosure, the apparatus further includes:

[0040] The associated reminder module is used to send associated reminder messages to the associated accounts. When the associated reminder message is opened on the terminal of the associated account, it will redirect to the interactive interface and display interactive multimedia resources on the display interface.

[0041] In another aspect of the embodiments of this disclosure, the apparatus further includes:

[0042] The associated opening module is used to jump to the interactive interface in response to the associated opening reminder message, and to display interactive multimedia resources on the interactive interface.

[0043] According to a fourth aspect of the present disclosure, a multimedia resource display device is also provided, comprising:

[0044] An input information receiving module is used to receive information content sent by the terminal, the information content including information content entered by the target account obtained by the terminal from the information input interface;

[0045] The resource generation module is used to generate interactive multimedia resources when the conditions for displaying interactive multimedia resources are determined to be met based on the information content. The interactive multimedia resources include a first multimedia resource generated based on the information content and / or a second multimedia resource generated based on the target account.

[0046] The sending module is used to send the interactive multimedia resources to the terminal, and the interactive multimedia resources are used to trigger an interactive display command on the terminal so that the terminal displays the interactive multimedia resources.

[0047] In another aspect of the embodiments of this disclosure, the apparatus further includes:

[0048] The associated forwarding module is used to send an associated reminder message to the terminal where the associated account is located when the associated account is determined based on the associated characters in the information content. The associated reminder message is used to redirect to the interactive interface when the associated account's terminal opens the associated reminder message, and to display interactive multimedia resources on the display interface.

[0049] A fifth aspect of this disclosure also provides an electronic device, comprising:

[0050] At least one processor;

[0051] Memory used to store the processor's executable instructions;

[0052] The processor is configured to execute the instructions to implement the method described in any embodiment of this disclosure.

[0053] A sixth aspect of the present disclosure also provides a computer-readable storage medium that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, enables the electronic device to perform any of the methods described in the present disclosure.

[0054] A seventh aspect of the embodiments of this disclosure also provides a server, comprising:

[0055] At least one processor;

[0056] Memory used to store the processor's executable instructions;

[0057] The processor is configured to execute the instructions to implement the method described in any embodiment of this disclosure.

[0058] An eighth aspect of the present disclosure also provides a computer-readable storage medium that, when instructions in the computer-readable storage medium are executed by a processor of a server, enables the server to perform any of the methods described in the present disclosure.

[0059] A ninth aspect of the present disclosure also provides a computer program product, including a computer program / instructions, which, when executed by a processor, implements the method described in any embodiment of the present disclosure.

[0060] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects:

[0061] The interactive multimedia resources displayed in the multimedia resource display method provided in this disclosure can be generated based on information input by the user, or based on information content of the target account itself or related information, or a combination of both. In this way, the generated interactive multimedia resources include display information associated with the target account, establishing a connection with the target account, greatly enhancing user engagement, enriching multimedia content, significantly increasing the diversity of interactive operations and the richness of information content displayed on the interface, and improving the user's interactive experience.

[0062] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0063] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0064] Figure 1 This is a schematic diagram illustrating an application environment of a multimedia resource display method according to an exemplary embodiment;

[0065] Figure 2 This is a flowchart illustrating a multimedia resource display method according to an exemplary embodiment;

[0066] Figure 3 This is a schematic diagram illustrating an application scenario of a multimedia resource display method according to an exemplary embodiment;

[0067] Figure 4 This is a schematic diagram illustrating an application scenario of a multimedia resource display method according to an exemplary embodiment;

[0068] Figure 5 This is a schematic diagram illustrating an application scenario of a multimedia resource display method according to an exemplary embodiment;

[0069] Figure 6 This is a schematic diagram illustrating an application scenario of a multimedia resource display method according to an exemplary embodiment;

[0070] Figure 7 This is a schematic diagram illustrating an application scenario of a multimedia resource display method according to an exemplary embodiment;

[0071] Figure 8 This is a flowchart illustrating a multimedia resource display method according to an exemplary embodiment;

[0072] Figure 9 This is a flowchart illustrating a multimedia resource display method according to an exemplary embodiment;

[0073] Figure 10 This is a flowchart illustrating a multimedia resource display method according to an exemplary embodiment;

[0074] Figure 11 This is a schematic diagram of the structure of a multimedia resource display device according to an exemplary embodiment;

[0075] Figure 12 This is a schematic diagram of the structure of a multimedia resource display device according to an exemplary embodiment;

[0076] Figure 13 This is a schematic diagram of the structure of a multimedia resource display device according to an exemplary embodiment;

[0077] Figure 14 This is a schematic block diagram illustrating the structure of a multimedia resource display device according to an exemplary embodiment;

[0078] Figure 15 This is a schematic diagram of the structure of a multimedia resource display device according to an exemplary embodiment;

[0079] Figure 16 This is a schematic block diagram illustrating the structure of a multimedia resource display device according to an exemplary embodiment;

[0080] Figure 17 This is a schematic block diagram illustrating the structure of a multimedia resource display device according to an exemplary embodiment;

[0081] Figure 18 This is an internal structure diagram of an electronic device according to an exemplary embodiment;

[0082] Figure 19 This is an internal structure diagram of a server according to an exemplary embodiment. Detailed Implementation

[0083] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some, not all, of the embodiments of this disclosure. All other embodiments obtained by those skilled in the art based on the embodiments of this disclosure without creative effort are within the scope of protection of this disclosure.

[0084] It should be noted that the terms "first," "second," etc., in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims. The terms "comprising," "including," or any other variations thereof are intended to cover a non-exclusive inclusion, such that a process, method, product, or apparatus that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, product, or apparatus. Without further limitation, the presence of other identical or equivalent elements in a process, method, product, or apparatus that includes said elements is not excluded. For example, the use of terms such as "first," "second," etc., is to denote names and does not indicate any specific order. In addition, in the specification and claims, "and / or" indicates at least one of the connected objects, and the character " / " generally indicates that the preceding and following related objects are in an "or" relationship.

[0085] The multimedia resource display method provided in this disclosure can be applied to, for example... Figure 1 The application environment shown is as follows. Terminal 10 can be equipped with various applications, allowing users to utilize their respective functions. Terminal 10 can display various multimedia, such as playing long / short videos, displaying images / audio / text content, etc. Users can publish multimedia through Terminal 10 and interact with it while browsing, such as commenting on short videos, replying to existing comments, forwarding, or liking short videos. Terminal 10 can communicate with server 20. Information such as user actions on Terminal 10 (opening an application), interactions with multimedia within the application, account information for logging into Terminal 10 or applications within Terminal 10, and the terminal's geographic location can be sent to server 20, provided it complies with laws and regulations. Server 20 can also send data or instructions to terminal 10. Terminal 10 in this embodiment can include, but is not limited to, various personal computers, laptops, smartphones, tablets, wearable devices, in-vehicle devices, medical devices, etc. Terminal 10 can be mobile, such as a smartphone, relatively fixed, such as a self-service terminal, or detachable. The server described in this disclosure can also be a standalone server, a server cluster, a distributed subsystem, a cloud processing platform, a quantum computing platform, an intelligent processing platform combining AI (Artificial Intelligence), a server containing blockchain nodes, and a combination thereof.

[0086] It should be noted that the user information (including but not limited to user device information, user personal information, account information, asset information, behavioral information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of related data must comply with relevant laws and regulations.

[0087] The Easter egg described in this embodiment can be a multimedia resource, including but not limited to one or more combinations of video, images, text, audio, and physical perception effects (such as vibration, light, sound, and waves). The triggering methods for the Easter egg include, but are not limited to, posting comments, searching, taking photos, scanning, forwarding, and liking. The Easter egg can be displayed when a user is browsing multimedia, during or after participating in multimedia interaction, or based on the user's business activities. In current Easter egg display services, triggering conditions can typically be set. For example, when a user enters a comment containing keywords that trigger the Easter egg, after the user posts the comment, the server can match pre-set and stored multimedia resources based on the keywords, and then send the multimedia resources to the user's terminal for display in the comment section. However, the multimedia resources in these Easter egg contents are pre-set fixed content and are not associated with the users participating in the interaction. Often, under the same triggering conditions, all Easter eggs displayed to users are the same or the same set of content. The multimedia resources matched by the Easter eggs are monotonous, lacking association and interaction with the user, resulting in a poor user experience. The implementation scheme provided in this disclosure allows for customized Easter egg content. It can generate Easter eggs or display them as part of Easter eggs based on the information entered by the user in the information input interface, supporting various types of information input. It can also generate Easter eggs or display them as part of Easter eggs based on information related to the user's account, such as the user's avatar or nickname when posting a comment. In this way, the Easter eggs displayed to the user on the terminal interface are associated with the user, the Easter egg content is richer, and the Easter egg content is strongly relevant to the user, significantly improving the user experience.

[0088] The following describes the implementation scenario of this embodiment, where a user comments on a short video played on a short video application on a terminal, triggering an Easter egg. Figure 2 This is a flowchart illustrating a multimedia resource display method according to an exemplary embodiment, such as... Figure 2 As shown, the method can be used in terminal 10 and may include the following steps.

[0089] S20: In response to multimedia interactive participation commands, display the information input interface.

[0090] The multimedia may include, but is not limited to, video, and may also include images, text, and sound. The interactive participation command typically refers to an instruction generated after a user triggers certain operations on the terminal, such as clicking a virtual control on the interactive interface to generate an interactive participation command, which then displays an information input interface. For example, in the application scenario of this embodiment, a user can click a virtual control for commenting on the currently playing video, thereby displaying the comment interface (interactive interface) for the currently playing video. If a user needs to post a comment or participate in the commenting of the currently playing video, they can click a specified area or a specified virtual control on the interactive interface to trigger an interactive participation command. Based on the interactive participation command, the terminal displays an information input interface where the user can enter the content of their comment. In some embodiments of this disclosure, the comment may include posting new comment content or replying to a previously posted comment.

[0091] S22: In response to an interactive display instruction, display interactive multimedia resources, including a first multimedia resource generated based on information content obtained from the information input interface, and / or a second multimedia resource associated with the target account that triggered the interactive participation instruction.

[0092] In some embodiments of this disclosure, users input various types of information on the information input interface, such as text, images, audio, or a combination thereof. The target account typically refers to the user's account that triggered the interactive participation instruction. Generally, the target account can be the account of the logged-in terminal application. Users need to be logged in to participate in multimedia interactions, such as posting comments. The account recorded when a user triggers an interactive participation instruction on the terminal is usually the account of the logged-in terminal application. After inputting information, the user can click the virtual control to post a comment. Generally, the user-input information is sent to the server for further processing, such as verifying the compliance of the information, generating or matching resources based on the information and feeding them back to the terminal, and storing the information or related information about the account that input the information.

[0093] In some embodiments of this disclosure, after a user clicks to post a comment, the terminal can send information content, including information obtained from the information input interface, to the server. Generally, the terminal can also send the target account information corresponding to the information content to the server, or the server can identify the target account based on the account identifier carried in the data packet of the sent information content. In some embodiments, triggering conditions for the terminal to play an Easter egg can be set, such as determining whether the information content includes text information and whether it contains specific key features, or the text information includes the user's audio, images selected from the album, or images taken. When the triggering conditions for displaying the Easter egg are met, the server can generate interactive multimedia resources, which can be displayed to the terminal as an Easter egg. Of course, other Easter egg triggering conditions can be set in other embodiments of this disclosure, such as the information content containing specific characters (e.g., @), identifying the target account participating in a specified business / activity, or information content generated during a specified time period / time node. In some embodiments, the server side may not set triggering conditions for displaying the Easter egg, and after receiving the information content, the server can directly or according to a specific Easter egg generation indicator generate interactive multimedia resources for the target account.

[0094] It should be noted that the determination of the trigger condition for displaying the Easter egg can be performed on the server side, and in some embodiments of this disclosure, it can also be performed on the terminal side. For example, if the terminal determines that the information content contains specific key features after obtaining the information content, an Easter egg generation indicator can be added to the data transmitted from the information content to the server to instruct the server to confirm the generation of interactive multimedia resources based on the Easter egg generation indicator. Of course, in other embodiments of this disclosure, the processing steps for generating interactive multimedia resources can also be performed on the terminal side. The processing procedures and methods can be referred to the description of the implementation methods for generating interactive multimedia resources on the server side involved in this disclosure, and will not be repeated here.

[0095] Taking the generation of interactive multimedia resources on the server side as an implementation scenario, after the server generates the interactive multimedia resources, it can return them to the terminal that sent the information content. Upon receiving the interactive multimedia resources sent by the server (or, as mentioned above, generating the interactive multimedia resources locally), the terminal can trigger an interactive display instruction. This instruction can be used to instruct the terminal to display the interactive multimedia resources. The interactive display instruction can be triggered based on receiving or generating the interactive multimedia resources, such as when the terminal receives the resources; or it can be triggered by meeting display trigger conditions, such as after clicking the virtual control for posting a comment for 3 seconds, or when the user first views the comment after confirming it has been posted, or based on the user clicking the replay virtual control button, etc. Specifically, one or more trigger conditions for the interactive display instruction can be set.

[0096] The interactive multimedia resources generated in this embodiment may include user-associated displayed information content. In some implementations, this may specifically include a first multimedia resource generated based on information input by the user at an information input interface. For example, an interactive multimedia resource may be generated based on text input by the user or uploaded images, such as... Figure 3 As shown, when a user posts a comment, they enter "520 Happy" in the information input interface. This generates a main section of the multimedia resource display interface that matches "520" with a sentence about sweet love. Simultaneously, it generates an artistic text version of "520 Happy" as the header of the multimedia resource display interface. For example... Figure 4 As shown, if the user inputs an image, that image can be used as an interactive multimedia resource. If the user uploads an image along with the text message "Show off my family's New Year's Eve dinner," then the text message "Show off my family's New Year's Eve dinner" can be added to the interactive multimedia resource and displayed above the image. Other implementations can also display the user's voice or custom video content, such as... Figure 5 In the scenario shown, users can input voice, which can be a dialect, a lyric, or an imitation of an animal sound, among other audio information. This voice information can be used as part of an interactive multimedia resource, combined with one or more preset multimedia resources, or other types of first or second multimedia resources, to generate the interactive multimedia resource.

[0097] In the above embodiments, the multimedia resources obtained by matching the key feature word "520" can be pre-set content corresponding to the key feature word, while the multimedia resources generated based on the information content itself "520 Happy" or user-uploaded photos are multimedia resources specifically generated for the user's input, thus establishing a connection between the displayed interactive multimedia resources (Easter eggs) and the user. Moreover, various types of interactive multimedia resources can be generated based on different types of information content input by the user, greatly improving the diversity of interactive operations and the richness of the information content displayed on the interface, thereby enhancing the user's interactive experience.

[0098] The interactive multimedia resources include display information content associated with the user, and in some embodiments, may specifically include a second multimedia resource associated with the target account. The second multimedia resource associated with the target account may include, but is not limited to, attribute information of the target account itself, such as the avatar and nickname of the account posting the comment, relationship information between the target account and the original account that posted the multimedia, and may also include the geographical location information of the target account, such as the province and city where the target account is logged in, and device information of the terminal the target account is logged in with, such as the mobile phone model, or other configured data information associated with the target account. The second multimedia resource may include one or more of the above. Therefore, in some embodiments of this disclosure, the second multimedia resource associated with the target account that triggers the interactive display instruction includes: display information generated based on at least one of the target account's account attribute information, the geographical location information of the logged-in terminal, and the device information of the logged-in terminal.

[0099] like Figure 3 In the example scenario shown, the avatar and nickname of the target user who wants to post a comment can be added to the displayed image-based interactive multimedia resources. In this way, when the Easter egg is displayed on the terminal, the user can see their own avatar and nickname in the Easter egg, establishing a targeted connection with the user, greatly enhancing the user's sense of participation, enriching the content displayed in the interactive multimedia resources, and improving the interactive experience of user participation.

[0100] The interactive multimedia resources may include any one or more of the first multimedia resources mentioned above, or any one or more of the second multimedia resources mentioned above, or a combination of both. The interactive multimedia resources can be displayed on the multimedia display interface, such as the currently viewed video playback interface (which may be retained for posting or viewing comments, or displayed after exiting the interactive interface), or on the posting or viewing comment interface, or even when switching to other applications, switching to the desktop, or even when the screen is off or charging. For ease of description, the interface displaying the interactive resources may be referred to as the interactive interface.

[0101] The interactive multimedia resources displayed in the multimedia resource display method provided in this disclosure can be generated based on information input by the user, or based on information content of the target account itself or related information, or a combination of both. In this way, the generated interactive multimedia resources include display information associated with the target account, establishing a connection with the target account, greatly enhancing user engagement, enriching multimedia content, significantly increasing the diversity of interactive operations and the richness of information content displayed on the interface, and improving the user's interactive experience.

[0102] In some embodiments, a first multimedia resource containing the information content can be generated based on the information content, as described above. Figure 3 In the described implementation scenario, a first multimedia resource containing the original information content "520 Happy" can be generated based on the user-inputted original information content. In other embodiments, a first multimedia resource containing part of the original information content can also be generated, or a first multimedia resource can be generated based on key features or meaning features represented in the original information content. Specifically, in some other embodiments of the method provided in this disclosure, the first multimedia resource generated based on the information content obtained from the information input interface includes:

[0103] S200: Display information generated based on the information content, containing at least a portion of the information content;

[0104] And / or,

[0105] S202: Display information generated based on the key features and / or the meaning features represented by the information content.

[0106] The displayed information generated based on the information content can contain at least a portion of the aforementioned information content, so that the information content entered by the user on the information interface can also be displayed in the interactive multimedia resources in at least a portion, establishing a correlation between the information content entered by the user and the content entered. For example... Figure 6 In the application scenario shown, the information content is "520 Happy". The information content "520 Happy" can be split into two phrases: "520" and "Happy". The information displayed in the first multimedia resource can include one of the phrases "520". The phrase "520 Say I love you" is generated from the phrase "520", which displays part of the information content.

[0107] In other embodiments, key features or semantic features representing the information content can also be identified, and display information of the first multimedia resource can be generated based on these key features or semantic features. These key features and semantic features include, but are not limited to, text features such as keywords, and can also be other types of feature data such as audio and images. The identification of key features or semantic features in the information content can be achieved by employing text feature processing algorithms or image and audio processing methods. Specific examples include unsupervised keyword extraction algorithms such as TF-IDF (Term Frequency-Inverse Document Frequency) and TextRank (a graph-based ranking algorithm), SSR-Encode algorithms for extracting key features from images, and training a Few-Shot Learning model to identify semantic features represented by text information. A specific example is... Figure 3 As shown, the input information is "520 Happy". The key features identified are the two key words "520" and "happy". Based on these two key words, the message "Wishing you sweet love and lasting happiness" can be generated.

[0108] The first multimedia resource generated by the embodiments of this disclosure may contain partial information content, or it may generate display information based on key features or meaning features represented by the information content. This generated display information may be used, partially or entirely, as the first multimedia resource for display within the interactive multimedia resource. In this way, generating the first multimedia resource based on partial information content or key features enriches the content of the first multimedia resource, diversifies the display effects, and enhances the user's interactive experience.

[0109] In other embodiments of the method provided in this disclosure, the @friend function in the Easter egg can also be supported to achieve one-to-one and one-to-many Easter egg interaction effects, enriching the Easter egg interaction methods and greatly expanding the Easter egg interaction scenarios. Figure 7 This is a schematic diagram of an implementation scenario of the method provided in this disclosure, such as... Figure 7 As shown, the first multimedia resource generated based on information content obtained from the information input interface includes:

[0110] S204: Determine the associated account of the target account based on the associated characters in the information content;

[0111] S206: Generate display information associated with the associated account.

[0112] The associated characters may include pre-set characters such as "@" and "#". These associated characters can be used to link information entered or referenced in the information interface to the associated account pointed to by the associated character. There can be one or more associated accounts, enabling one-to-one or multi-account interactive features. Typically, the associated account linked by the associated character receives a link message, and the user can open the link message to see or be redirected to the information content display interface. The associated account usually has a relationship with the target account, such as a friend relationship or a follow / follow relationship. Some embodiments of this disclosure describe implementations for generating a second multimedia resource associated with a target account. Similarly, after determining the associated accounts of the target account, display information associated with the associated account can be generated by referring to implementations for generating a second multimedia resource associated with the target account. For example... Figure 7 As shown, if the target account "@" its friend "GF_001" in the information entered in the comment, then the associated account of the target account can be determined as GF_001 based on the associated character "@". One or more of the following can be obtained: account attribute information of the associated account, geographical location information of the logged-in terminal, and device information of the logged-in terminal, to generate display information associated with the associated account. For example, one or more account attribute information of the associated account "GF_001" can be obtained, such as the avatar and nickname, and the avatar and nickname of the associated account "GF_001" can be displayed as display information in interactive multimedia resources on the target account's terminal device.

[0113] It should be noted that in any embodiment described in this disclosure, during the process of generating interactive multimedia resources based on user-input information by the server or terminal, even if it is determined that the same information content is input from different accounts or the same content is input from the same account, different interactive multimedia resources can still be generated. Specifically, for example, when the server generates the first multimedia resource based on the information content, it can adopt different multimedia resource generation methods based on different accounts or the same account but different timestamps, or load and call different multimedia resource configuration templates, or add additional information (such as the target account in the second multimedia resource, random color matching), or adjust the display effect of the generated interactive multimedia resource (such as the same multimedia resource but changing the animation effect, changing the theme color, etc.) in one or more of these processing methods.

[0114] In other embodiments of this disclosure, the second multimedia resource associated with the target account may further include display information generated based on the target account's historical behavior data. Specifically, in other embodiments of the method, the second multimedia resource associated with the target account that triggered the interactive display instruction includes:

[0115] S208: Display information generated based on the historical behavior data of the target account.

[0116] The historical behavior data includes various recorded data, such as the target account's specified operation behavior reaching a threshold, the operation behavior on the terminal or application conforming to a preset trajectory, and the manipulation behavior causing the account attributes to reach a preset level condition. The specified operation behavior of the target account reaching the threshold can include the number of likes, reposts, comments, etc., reaching a threshold. For example, if a user triggers an Easter egg when posting their 100th comment, the generated second multimedia resource can generate the display message "You, who are good at sharing and happy to express yourself, must have seen many beautiful things in the world" based on the user's historical behavior data of posting 100 comments. The preset trajectory can be the physical trajectory of the user's operation on the terminal or application, such as flipping the phone left and right twice each within one minute before posting a comment, drawing a circle on the terminal screen, or the virtual trajectory formed after clicking multiple specified virtual buttons in the application content. Animation effects of phone flipping or concentric circles spreading out on the screen can be generated based on these symbolic preset trajectory operation behaviors as the second multimedia resource. The manipulation behavior causing the account attributes to reach a preset level condition can refer to the account attributes being configured with multiple level ranges, and a certain manipulation behavior of the user causing the account level to be upgraded, downgraded, or the account attribute category to be changed.

[0117] In some of the above embodiments, the associated accounts of the target account can be determined based on the information input by the user, and multimedia resources associated with the associated accounts can be displayed, and the multimedia resources of the associated accounts can be displayed on the target account's terminal device. Furthermore, in other embodiments of this disclosure, the interactive multimedia resources can also be displayed in the associated accounts. Specifically, as... Figure 8 As shown, in some other embodiments of the method, the method may further include:

[0118] S80: Send a related reminder message to the associated account. The related reminder message is used to redirect to the interactive interface when the associated account's terminal opens the related reminder message, and to display interactive multimedia resources on the interactive interface.

[0119] The associated notification message may include link information indicating the resource content information, resource storage location, resource loading and display control method, etc., of the interactive multimedia resource. The associated notification message can be sent to the terminal of the associated account via a server (such as the server providing the multimedia display or a server forwarded by another service provider), or it can be sent from the terminal on the target account's side to the terminal of the associated account via the target account, such as via Bluetooth or local area network communication. After clicking to open the associated notification message, the terminal of the associated account can be redirected to the interactive interface of the terminal of the associated account, where the interactive multimedia resource is displayed. The interactive multimedia resource displayed at this time can be the same as the interactive multimedia resource displayed on the target account, or it can be an adjusted interactive multimedia resource. The adjusted interactive multimedia resource still retains at least one piece of display information content associated with the user (including but not limited to the target account, associated account, and third-party account). In this way, the solution of this embodiment can not only display targeted interactive multimedia resources associated with the user on the local terminal, but also display targeted interactive multimedia resources on the terminal of the associated account, which improves the relevance of the displayed content to the user, and also more effectively expands the applicable scenarios such as role interaction, birthday wishes to friends, and communication between couples, making these scenarios more targeted and more in line with the needs of user scenarios, and providing an interactive experience of displaying Easter eggs.

[0120] It is understood that the target account can also be an associated account of another target account. Upon receiving and opening a notification message from another target account, it can also be redirected to the interactive interface to display interactive multimedia resources. Therefore, in other embodiments of the method, such as... Figure 9 As shown, the method further includes:

[0121] S90: In response to the opening of the associated reminder message, jump to the interactive interface and display interactive multimedia resources on the interactive interface.

[0122] Some embodiments of this disclosure describe implementations of the multimedia resource display method from the terminal side. Based on this, this disclosure also provides a multimedia resource display method that can be implemented on the server side. Specifically, as... Figure 10 As shown, the method may include:

[0123] S100: Receive information content sent by the terminal, the information content including information content entered by the target account obtained by the terminal from the information input interface;

[0124] S102: If the conditions for displaying interactive multimedia resources are met based on the information content, an interactive multimedia resource is generated, wherein the interactive multimedia resource includes a first multimedia resource generated based on the information content, and / or a second multimedia resource generated based on the target account.

[0125] S104: The interactive multimedia resource is sent to the terminal, and the interactive multimedia resource is used to display the interactive multimedia resource on the terminal when the terminal triggers an interactive display command.

[0126] In this embodiment, the server can judge and process the information input by the user. When it is determined to display interactive multimedia resources, it generates targeted interactive multimedia resources associated with the user and feeds them back to the terminal for display. This makes the interactive multimedia resources displayed on the terminal contain display information associated with the user, creating a connection with the user, greatly enhancing user participation, enriching the displayed multimedia content, significantly improving the diversity of interactive operations and the richness of the information displayed on the interface, and enhancing the user's interactive experience on the terminal.

[0127] In other embodiments of the method, the server may also identify associated accounts and send messages to those accounts. Specifically, in other embodiments of the method, the method may further include:

[0128] S106: If the associated account of the target account is determined based on the associated characters in the information content, an associated reminder message is sent to the terminal where the associated account is located. The associated reminder message is used to jump to the interactive interface when the associated account's terminal opens the associated reminder message, and to display interactive multimedia resources on the display interface.

[0129] The multimedia resource types, processing methods, interactions with the terminal, and conditional judgments involved in the multimedia resource display method executed on the server side can be referred to the descriptions of other embodiments of this disclosure, and will not be repeated here. It should be noted that, based on the multimedia resource display method implemented on the terminal side, this disclosure also provides corresponding embodiments of a multimedia resource display method that can be implemented on a server, such as the generation methods of the first and second multimedia resources, such as generating the second multimedia resource based on the historical behavior data of the target account, etc. For details, please refer to the descriptions of other embodiments of this disclosure, and will not be repeated here.

[0130] It is understood that the various embodiments of the methods described in this specification are presented in a progressive manner. Similar or identical parts between embodiments can be referred to mutually. Each embodiment focuses on its differences from other embodiments. Relevant details can be found in the descriptions of other method embodiments.

[0131] It should be understood that although the steps in the flowcharts shown in the accompanying drawings are displayed sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless otherwise expressly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some of the steps in the accompanying drawings may include multiple steps or stages, which are not necessarily completed at the same time, but may be executed at different times, and the execution order of these steps or stages is not necessarily sequential, but may be performed alternately or in turn with other steps or at least a portion of the steps or stages of other steps.

[0132] Based on the description of the multimedia resource display method embodiments described above, this disclosure also provides a multimedia resource display device. The device may include a system (including a distributed system), software (application), module, component, server, client, electronic device, etc., using the method described in the embodiments of this specification, combined with necessary hardware implementation. Based on the same innovative concept, the devices in one or more embodiments provided in this disclosure are as described in the following embodiments. Since the implementation schemes and methods for solving the problem by the devices are similar, the implementation of specific devices in the embodiments of this specification can refer to the implementation of the foregoing method, and repeated details will not be repeated. As used below, the terms "unit" or "module" can refer to a combination of software and / or hardware that implements a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, hardware implementation, or a combination of software and hardware, is also possible and contemplated.

[0133] Figure 11 This is a block diagram illustrating a multimedia resource display device according to an exemplary embodiment. The device can be the aforementioned terminal 10, or a module, component, device, unit, etc., integrated into the terminal 10. For details, please refer to... Figure 11 The device 100 may include:

[0134] The input interface module 110 can be used to respond to interactive multimedia commands and display an information input interface;

[0135] The interactive display module 112 can be used to display interactive multimedia resources in response to an interactive display command. The interactive multimedia resources include a first multimedia resource generated based on information content obtained from the information input interface, and / or a second multimedia resource associated with the target account that triggered the interactive participation command.

[0136] An exemplary embodiment is as follows Figure 12 As shown, Figure 12 This is a block diagram illustrating a multimedia resource display device according to an exemplary embodiment. (Refer to...) Figure 12 The interactive display module 112 may include:

[0137] The content generation unit 120 is configured to generate display information containing at least a portion of the information content based on the information content, and / or generate display information based on the key features and / or the meaning features represented by the information content.

[0138] An exemplary embodiment is as follows Figure 13 As shown, Figure 13 This is a block diagram illustrating a multimedia resource display device according to an exemplary embodiment. (Refer to...) Figure 13 The interactive display module 112 may include:

[0139] The associated account information unit 130 is used to determine the associated account of the target account based on the associated characters in the information content, and generate display information associated with the associated account.

[0140] An exemplary embodiment is as follows Figure 14 As shown, Figure 14 This is a block diagram illustrating a multimedia resource display device according to an exemplary embodiment. (Refer to...) Figure 14 The interactive display module 112 may include:

[0141] The target account information unit 140 can be used to generate display information based on at least one of the target account's account attribute information, the geographical location information of the logged-in terminal, and the device information of the logged-in terminal.

[0142] In other embodiments of the device, the interactive display module 112 may include:

[0143] The historical data processing unit can be used to generate display information for a second multimedia resource based on the historical behavior data of the target account.

[0144] An exemplary embodiment is as follows Figure 15 As shown, Figure 15 This is a block diagram illustrating a multimedia resource display device according to an exemplary embodiment. (Refer to...) Figure 15 The device 100 may further include:

[0145] The associated reminder module 150 can be used to send associated reminder messages to the associated account. When the associated reminder message is opened on the terminal of the associated account, it will redirect to the interactive interface and display interactive multimedia resources on the display interface.

[0146] An exemplary embodiment is as follows Figure 16 As shown, Figure 16This is a block diagram illustrating a multimedia resource display device according to an exemplary embodiment. (Refer to...) Figure 16 The device may further include:

[0147] The associated opening module 160 can be used to jump to the interactive interface in response to the associated opening reminder message, and display interactive multimedia resources on the interactive interface.

[0148] Figure 17 This is a block diagram illustrating a multimedia resource display device according to an exemplary embodiment. The device can be the aforementioned server 20, or a module, component, device, unit, etc., integrated into the server 20. For details, please refer to... Figure 17 The device 200 may include:

[0149] The input information receiving module 170 can be used to receive information content sent by the terminal, the information content including information content entered by the target account obtained by the terminal from the information input interface;

[0150] The resource generation module 172 can be used to generate interactive multimedia resources when the conditions for displaying interactive multimedia resources are determined to be met based on the information content. The interactive multimedia resources include a first multimedia resource generated based on the information content and / or a second multimedia resource generated based on the target account.

[0151] The sending module 174 can be used to send the interactive multimedia resources to the terminal, and the interactive multimedia resources are used to trigger an interactive display command on the terminal so that the terminal displays the interactive multimedia resources.

[0152] In other embodiments of the device, the device 200 may include:

[0153] The associated forwarding module can be used to send an associated reminder message to the terminal where the associated account is located when the associated account is determined based on the associated characters in the information content. The associated reminder message is used to jump to the interactive interface when the associated account's terminal opens the associated reminder message, and to display interactive multimedia resources on the display interface.

[0154] Regarding the terminal or server-side device in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0155] In an exemplary embodiment, a computer program product is also provided, including a computer program that, when executed by a processor, implements the multimedia resource display method described in this specification that is executed on either the terminal side or the server side.

[0156] Figure 18 This is a block diagram illustrating a data processing device Z00 for displaying multimedia resources according to an exemplary embodiment. The device Z00 may be an electronic device for video or image style transfer processing. For example, the device Z00 may be a mobile phone, computer, digital broadcasting terminal, messaging device, game console, tablet device, medical device, fitness equipment, personal digital assistant, smart wearable device, in-vehicle device, etc.

[0157] Reference Figure 18 The device Z00 may include one or more of the following components: processing component Z02, memory Z04, power supply component Z06, multimedia component Z08, audio component Z10, input / output (I / O) interface Z12, sensor component Z14, and communication component Z16.

[0158] Processing component Z02 typically controls the overall operation of device Z00, such as operations associated with display, telephone calls, data communication, camera operation, and recording. Processing component Z02 may include one or more processors Z20 to execute instructions to complete all or part of the steps of the methods described above. Furthermore, processing component Z02 may include one or more modules to facilitate interaction between processing component Z02 and other components. For example, processing component Z02 may include a multimedia module to facilitate interaction between multimedia component Z08 and processing component Z02.

[0159] Memory Z04 is configured to store various types of data to support the operation of device Z00. Examples of this data include instructions for any application or method operating on device Z00, contact data, phonebook data, messages, pictures, videos, etc. Memory Z04 can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (12RAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic storage, flash memory, magnetic disk, or optical disk.

[0160] Power supply component Z06 provides power to the various components of device Z00. Power supply component Z06 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to device Z00.

[0161] Multimedia component Z08 includes a screen that provides an output interface between the device Z00 and the object. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touchscreen to receive input signals from the object. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensors may sense not only the boundaries of the touch or swipe action but also the duration and pressure associated with the touch or swipe operation. In some embodiments, multimedia component Z08 includes a front-facing camera and / or a rear-facing camera. When the device Z00 is in an operating mode, such as a shooting mode or a video mode, the front-facing camera and / or the rear-facing camera may receive external multimedia data. Each front-facing camera and rear-facing camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

[0162] Audio component Z10 is configured to output and / or input audio signals. For example, audio component Z10 includes a microphone (MIC) configured to receive external audio signals when device Z00 is in an operating mode, such as call mode, recording mode, and voice recognition mode. The received audio signals may be further stored in memory Z04 or transmitted via communication component Z16. In some embodiments, audio component Z10 also includes a speaker for outputting audio signals.

[0163] I / O interface Z12 provides an interface between processing component Z02 and peripheral interface modules, such as keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to, home buttons, volume buttons, power buttons, and lock buttons.

[0164] Sensor assembly Z14 includes one or more sensors for providing state assessments of various aspects of device Z00. For example, sensor assembly Z14 can detect the on / off state of device Z00, the relative positioning of components such as the display and keypad of device Z00, changes in the position of device Z00 or a component of device Z00, the presence or absence of an object in contact with device Z00, the orientation or acceleration / deceleration of device Z00, and temperature changes of device Z00. Sensor assembly Z14 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly Z14 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, sensor assembly Z14 may also include an accelerometer, a gyroscope, a magnetometer, a pressure sensor, or a temperature sensor.

[0165] Communication component Z16 is configured to facilitate wired or wireless communication between device Z00 and other devices. Device Z00 can access wireless networks based on communication standards, such as WiFi, carrier networks (such as 2G, 3G, 4G, or 5G), or combinations thereof. In one exemplary embodiment, communication component Z16 receives broadcast signals or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, communication component Z16 also includes a near-field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

[0166] In an exemplary embodiment, device Z00 may be implemented by one or more application-specific integrated circuits (A12IC), digital signal processors (D12P), digital signal processing devices (D12PD), programmable logic devices (PLD), field-programmable gate arrays (FPGA), controllers, microcontrollers, microprocessors, or other electronic components to perform the methods described above.

[0167] It should be noted that the device Z00 mentioned above can be an exemplary description of an electronic device, such as a mobile phone. In some terminal products, it is not necessary to include all of the above components or all functional units under a certain component.

[0168] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory Z04 including instructions, which can be executed by a processor Z20 of device Z00 to perform the above-described method. The storage medium may be a computer-readable storage medium, such as a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device.

[0169] Figure 19 This is a block diagram illustrating a data processing device S00 for displaying multimedia resources according to an exemplary embodiment. Device S00 can be a server, server cluster, distributed processing server, blockchain server, cloud computing platform, or a combination thereof, as described above. For example, device S00 can be a combination of one or more servers. (Refer to...) Figure 19 The device S00 includes a processing component S920, which further includes one or more processors, and memory resources represented by a memory S922 for storing instructions, such as application programs, that can be executed by the processing component S920. The application programs stored in the memory S922 may include one or more modules, each corresponding to a set of instructions. Furthermore, the processing component S920 is configured to execute instructions to perform the methods described above that can be implemented on the proxy server side.

[0170] Device S00 may also include a power supply component S924 configured to perform power management of device S00, a wired or wireless network interface S926 configured to connect device S00 to a network, and an input / output (I / O) interface S928. Device S00 can operate on an operating system stored in memory S922, such as Windows 12 Server, Mac OS X, Unix, Linux, FreeB12D, or similar.

[0171] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory S922 including instructions, which can be executed by the processor component S920 of the device S00 to perform the above method. The storage medium may be a computer-readable storage medium, such as a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device.

[0172] Based on the foregoing description of the methods and apparatus embodiments, this disclosure also provides a computer program product, including a computer program that, when executed by a processor, implements any of the multimedia resource display methods described on the terminal side of this disclosure, and / or implements any of the multimedia resource display methods described on the server side of this disclosure.

[0173] The various embodiments in this specification are described in a progressive manner. Similar or identical parts between embodiments can be referred to interchangeably. Each embodiment focuses on its differences from other embodiments. In particular, for hardware + program embodiments, since they are basically similar to the method embodiments, the description is relatively simple; relevant parts can be referred to the descriptions in the method embodiments.

[0174] It should be noted that the apparatus, device, server, etc., described above according to the method embodiments may also include other implementation methods, and specific implementation methods can be referred to the description of the relevant method embodiments. Furthermore, new embodiments formed by the combination of features between various method, apparatus, device, and server embodiments still fall within the scope of this disclosure, and will not be elaborated upon here.

[0175] For ease of description, the above devices are described in terms of function, divided into various modules. Of course, when implementing one or more of these specifications, the functions of each module can be implemented in the same or different software and / or hardware, or a module that performs the same function can be implemented by a combination of multiple sub-modules or sub-units. The device embodiments described above are merely illustrative. For example, the division of modules or units is only a logical functional division; in actual implementation, there may be other division methods. For example, multiple units or components may be combined or integrated into another system, or some features may be ignored or not executed. Furthermore, the coupling and communication connections between the devices or units shown or described can be implemented through direct and / or indirect coupling / connection, through standard or custom interfaces or protocols, and can be implemented electrically, mechanically, or in other forms.

[0176] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0177] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope.

Claims

1. A method for displaying multimedia resources, characterized in that, include: In response to interactive multimedia commands, display the information input interface; In response to an interactive display instruction, an interactive multimedia resource is displayed, which includes an associated account of the target account determined based on associated characters in the information content, a first multimedia resource associated with the associated account, and / or a second multimedia resource associated with the target account that triggered the interactive participation instruction. The first multimedia resource includes display information generated based on the information content that contains at least a portion of the information content, and / or display information generated based on key features and / or meaning features represented by the information content. Send a related reminder message to the associated account. The associated reminder message is used to redirect to the interactive interface when the associated account opens the associated reminder message on its terminal, and to display interactive multimedia resources on the display interface. The display of the multimedia resources includes at least one or more of the following: the display when the user is browsing multimedia, the display during or after participating in multimedia interaction, and the display when the user participates in business activities.

2. The method according to claim 1, characterized in that, The second multimedia resource associated with the target account that triggered the interactive display instruction includes: Display information generated based on at least one of the target account's account attribute information, the geographical location information of the logged-in terminal, and the device information of the logged-in terminal.

3. The method according to claim 1, characterized in that, The second multimedia resource associated with the target account that triggered the interactive display instruction includes: Display information generated based on the target account's historical behavior data.

4. The method according to claim 1, characterized in that, The method further includes: In response to the opening of the associated reminder message, the user is redirected to the interactive interface, where interactive multimedia resources are displayed.

5. A method for displaying multimedia resources, characterized in that, include: The terminal receives information content sent by the terminal, the information content including information content entered by the target account obtained by the terminal from the information input interface; If the conditions for displaying interactive multimedia resources are met based on the information content, an interactive multimedia resource is generated. The interactive multimedia resource includes determining the associated account of the target account based on the associated characters in the information content, generating a first multimedia resource associated with the associated account, and / or generating a second multimedia resource based on the target account. The first multimedia resource includes display information generated based on the information content that contains at least part of the information content, and / or display information generated based on the key features and / or the meaning features represented by the information content. If the associated account of the target account is determined based on the associated characters in the information content, an associated reminder message is sent to the terminal where the associated account is located. The associated reminder message is used to jump to the interactive interface when the associated account opens the associated reminder message, and to display interactive multimedia resources on the display interface. The display of the multimedia resources includes at least one or more of the following: the display when the user is browsing multimedia, the display during or after participating in multimedia interaction, and the display when the user participates in business activities. The interactive multimedia resources are sent to the terminal, and the interactive multimedia resources are used to trigger an interactive display command on the terminal so that the terminal displays the interactive multimedia resources.

6. A multimedia resource display device, characterized in that, include: The input interface module is used to respond to interactive multimedia commands and display the information input interface. An interactive display module is used to respond to an interactive display instruction and display interactive multimedia resources, wherein the interactive multimedia resources include an associated account of a target account determined based on associated characters in the information content, generating a first multimedia resource associated with the associated account, and / or a second multimedia resource associated with the target account that triggered the interactive participation instruction. The interactive display module includes a content generation unit, used to generate display information containing at least a portion of the information content based on the information content, and / or to generate display information based on the key features and / or the meaning features represented by the information content. Send a related reminder message to the associated account. The associated reminder message is used to redirect to the interactive interface when the associated account opens the associated reminder message on its terminal, and to display interactive multimedia resources on the display interface. The display of the multimedia resources includes at least one or more of the following: the display when the user is browsing multimedia, the display during or after participating in multimedia interaction, and the display when the user participates in business activities.

7. The apparatus according to claim 6, characterized in that, The interactive display module includes: The associated account information unit is used to determine the associated account of the target account based on the associated characters in the information content, and generate display information associated with the associated account.

8. The apparatus according to claim 6, characterized in that, The interactive display module includes: The target account information unit is used to generate display information based on at least one of the target account's account attribute information, the geographical location information of the logged-in terminal, and the device information of the logged-in terminal.

9. A multimedia resource display device, characterized in that, include: An input information receiving module is used to receive information content sent by the terminal, the information content including information content entered by the target account obtained by the terminal from the information input interface; The resource generation module is used to generate interactive multimedia resources when the conditions for displaying interactive multimedia resources are determined to be met based on the information content. The interactive multimedia resources include a first multimedia resource generated based on the information content and / or a second multimedia resource generated based on the target account. If the associated account of the target account is determined based on the associated characters in the information content, an associated reminder message is sent to the terminal where the associated account is located. The associated reminder message is used to jump to the interactive interface when the associated account opens the associated reminder message, and to display interactive multimedia resources on the display interface. A sending module is used to send the interactive multimedia resources to the terminal. The interactive multimedia resources are used to trigger an interactive display instruction on the terminal so that the terminal displays the interactive multimedia resources. The first multimedia resources include display information generated based on the information content, which contains at least part of the information content, and / or display information generated based on the key features and / or the meaning features represented by the information content. The display of the multimedia resources includes at least one or more of the following: the display when the user is browsing multimedia, the display during or after participating in multimedia interaction, and the display when the user participates in business activities.

10. An electronic device, characterized in that, include: At least one processor; A memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the multimedia resource display method as described in any one of claims 1 to 4.

11. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the multimedia resource display method as described in any one of claims 1 to 4.

12. A server, characterized in that, include: At least one processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the multimedia resource display method as described in claim 5.

13. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the server, the server is able to perform the multimedia resource display method as claimed in claim 5.

14. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by the processor, it implements the multimedia resource display method according to any one of claims 1 to 4, and / or implements the multimedia resource display method according to claim 5.

Images