Information display methods, devices, equipment and storage media

Abstract

This disclosure provides an information display method, apparatus, device, and storage medium, belonging to the field of multimedia technology. The method includes: in response to a playback operation on a first multimedia resource within a resource set, playing the first multimedia resource on a playback page based on the information flow of the resource set; a preset area of ​​the playback page including a resource switching control for switching videos within the resource set; displaying a promotion component in the preset area, and showing the resource switching control shrinking from a first form to a second form; the promotion component including promotional information for promoting a target object; and in response to a trigger operation on the promotion component, displaying a page associated with the target object. The above technical solution can enhance the information delivery of promotional information and improve the efficiency of information delivery.

Description

Technical Field

[0001] This disclosure relates to the field of multimedia technology, and in particular to an information display method, apparatus, device, and storage medium. Background Technology

[0002] With the development of internet technology, more and more users are watching videos through video applications. Correspondingly, video applications often display promotional information to promote products or applications to users. Taking short video applications as an example, after launching, they may display promotional images on the initial page or play promotional videos on the video playback page. However, these formats for displaying promotional information are rather conventional, and users can easily ignore or quickly swipe away from them, resulting in ineffective information delivery and low information transmission efficiency. Therefore, how to improve the information transmission efficiency of promotional information is a technical problem that needs to be solved. Summary of the Invention

[0003] This disclosure provides an information display method, apparatus, device, and storage medium, which can enhance the delivery of promotional information and improve the efficiency of information delivery. The technical solution of this disclosure is as follows:

[0004] According to one aspect of the embodiments of this disclosure, an information display method is provided, including:

[0005] In response to a playback operation on a first multimedia resource within a resource set, the first multimedia resource is played on a playback page based on the information stream of the resource set. A preset area of ​​the playback page includes a resource switching control, which is used to switch between videos in the resource set.

[0006] The promotion component is displayed in the preset area, and the resource switching control is displayed to shrink from the first form to the second form. The promotion component includes promotional information for promoting the target object.

[0007] In response to a triggering operation on the promotion component, the page associated with the target object is displayed.

[0008] According to another aspect of the embodiments of this disclosure, an information display device is provided, comprising:

[0009] The playback unit is configured to respond to a playback operation on a first multimedia resource within a resource set, and to play the first multimedia resource on a playback page based on the information flow of the resource set. The preset area of ​​the playback page includes a resource switching control, which is used to switch the video in the resource set.

[0010] The display unit is configured to display a promotion component in the preset area and to display the resource switching control shrinking from a first form to a second form. The promotion component includes promotional information for promoting target objects.

[0011] The display unit is also configured to display the page associated with the target object in response to a trigger operation on the promotion component.

[0012] In some embodiments, the display unit is configured to display the promotion component entering the preset area from any edge of the playback page.

[0013] In some embodiments, the display unit is configured to display the promotion component moving from the middle area of ​​the playback page to the preset area, wherein the promotion component gradually shrinks during the movement.

[0014] In some embodiments, the display unit is further configured to display at least one interactive control in the promotion component when the display duration of the promotion information reaches a first duration, and to display the resource switching control shrinking from the second form to the third form. The interactive control is used to view the page associated with the target object or to cancel the display of the promotion component.

[0015] In some embodiments, the resource switching control of the first form includes a resource identifier, the name of the resource set, and the number of resources in the resource set; the resource switching control of the second form includes the resource identifier; the resource switching control of the second form further includes either the name or the number of resources; and the resource switching control of the third form includes the resource identifier, wherein the resource identifier is used to indicate that the currently playing multimedia resource belongs to the resource set.

[0016] In some embodiments, the display unit is configured to display a close control and a view control in the promotion component when the display duration of the promotion information reaches a first duration. The close control is used to cancel the display of the promotion component, and the view control is used to view the page associated with the target object.

[0017] In some embodiments, the display unit is further configured to, in response to a triggering operation of the close control, cancel the display of the promotion component and display the resource switching control changing from the third form to the first form.

[0018] In some embodiments, the display unit is further configured to, when the target object is an application, display the application's download page in response to a triggering operation of the viewing control or the promotional information; when the target object is an item, display the item's introduction page in response to a triggering operation of the viewing control or the promotional information; and when the target object is a virtual resource, display the virtual resource's claim page in response to a triggering operation of the viewing control or the promotional information.

[0019] In some embodiments, the playback unit is further configured to, in response to a resource switching operation, play a second multimedia resource from the resource set on the playback page and display the promotion component in a preset area of ​​the playback page when the duration between the time when the promotion component is canceled and the current time is greater than a preset duration, and the promotion information in the promotion component is used to promote other objects.

[0020] In some embodiments, the display unit is further configured to display updated promotional information in the promotion component when any update condition is met, the updated promotional information being used to promote other objects.

[0021] In some embodiments, the update conditions include at least one of the following:

[0022] The display duration of the promotional information reaches the second duration;

[0023] The number of multimedia resources already played in the resource set has reached a preset number;

[0024] The playback progress of the first multimedia resource has reached the preset progress.

[0025] In some embodiments, the display unit is further configured to highlight the promotional information in the promotional component before displaying the updated promotional information in the promotional component.

[0026] In some embodiments, the display unit is further configured to display a settings entry on the playback page, the settings entry being used to set a time period for canceling the display of the promotional component; during the time period set based on the settings entry, the promotional component is canceled, and information associated with the currently logged-in user account is displayed in a loop in the preset area.

[0027] According to another aspect of the embodiments of this disclosure, an electronic device is provided, the electronic device comprising:

[0028] One or more processors;

[0029] Memory used to store the executable program code of the processor;

[0030] The processor is configured to execute the program code to implement the aforementioned information display method.

[0031] According to another aspect of the present disclosure, a computer-readable storage medium is provided that, when the program code in the computer-readable storage medium is executed by a processor of an electronic device, enables the electronic device to perform the above-described information display method.

[0032] According to another aspect of the present disclosure, a computer program product is provided, including a computer program that, when executed by a processor, implements the above-described information display method.

[0033] This disclosure provides an information display method that displays a promotion component and a gradually shrinking resource switching control on the playback page when playing any multimedia resource within a resource collection. The promotion component displays promotional information for a target object. By displaying the promotional information while the user is viewing the resource collection, the promotional information can be displayed for a longer period, thereby strengthening the message conveyed and improving information delivery efficiency. Furthermore, by triggering the operation of the promotion component, the user can be redirected to a page associated with the target object, simplifying the process of viewing detailed information about the target object and improving human-computer interaction efficiency.

[0034] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0035] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0036] Figure 1 This is a schematic diagram illustrating an implementation environment of an information display method according to an exemplary embodiment.

[0037] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment.

[0038] Figure 3 This is a flowchart illustrating another information display method according to an exemplary embodiment.

[0039] Figure 4 This is a schematic diagram illustrating a playback page according to an exemplary embodiment.

[0040] Figure 5 This is a schematic diagram illustrating another playback page according to an exemplary embodiment.

[0041] Figure 6 This is a schematic diagram illustrating yet another playback page according to an exemplary embodiment.

[0042] Figure 7 This is a schematic diagram illustrating promotional information according to an exemplary embodiment.

[0043] Figure 8 This is a schematic diagram illustrating a setting entry according to an exemplary embodiment.

[0044] Figure 9 This is a block diagram illustrating an information display apparatus according to an exemplary embodiment.

[0045] Figure 10 This is a block diagram illustrating an electronic device according to an exemplary embodiment. Detailed Implementation

[0046] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0047] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0048] It should be noted that all information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.), and signals involved in this application have been authorized by the user or fully authorized by all parties, and the collection, use, and processing of related data must comply with the relevant laws, regulations, and standards of the relevant countries and regions. For example, the multimedia resources involved in this application were obtained with full authorization.

[0049] Figure 1 This is a schematic diagram illustrating an implementation environment of an information display method according to an exemplary embodiment. See also... Figure 1 The implementation environment specifically includes: terminal 101 and server 102. Terminal 101 can be connected to server 102 via wireless network or wired network.

[0050] Terminal 101 can be at least one of the following devices: smartphone, smartwatch, desktop computer, laptop, MP3 player (Moving Picture Experts Group Audio Layer III), MP4 player (Moving Picture Experts Group Audio Layer IV), and laptop computer. Terminal 101 can have a video application installed or running. Users can use the services provided by the video application through terminal 101, such as watching video works and video collections posted by other users. The video application is associated with server 102, which provides background services.

[0051] Terminal 101 can refer to one of a plurality of terminals, and this embodiment uses terminal 101 as an example. Those skilled in the art will know that the number of terminals can be more or less. For example, there can be several terminals, or dozens or hundreds of terminals, or more. This embodiment does not limit the number of terminals or the type of devices.

[0052] Server 102 can be at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Optionally, the number of servers may be more or fewer, and this disclosure does not limit this. Of course, server 102 may also include other functional servers to provide more comprehensive and diversified services. In some embodiments, server 102 undertakes the main computing work, and terminal 101 undertakes the secondary computing work; or, server 102 undertakes the secondary computing work, and terminal 101 undertakes the main computing work; or, server 102 and terminal 101 collaborate on computing using a distributed computing architecture. Server 102 can be connected to terminal 101 and other terminals via a wireless network or a wired network. Optionally, the number of servers may be more or fewer, and this disclosure does not limit this.

[0053] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment, such as... Figure 2 As shown, this method is executed by the terminal and includes the following steps:

[0054] In step S201, in response to the playback operation of the first multimedia resource in the resource set, the terminal plays the first multimedia resource on the playback page based on the information flow of the resource set. The preset area of ​​the playback page includes a resource switching control, which is used to switch the video in the resource set.

[0055] In this embodiment of the disclosure, a resource set refers to a collection of multimedia resources arranged in a certain order. The resource set can be a video collection of any type, such as movies, TV shows, or variety shows, or an audio collection of any type, such as radio dramas, audiobooks, or music albums; this embodiment of the disclosure does not limit this.

[0056] The first multimedia resource is any multimedia resource in the resource set. Playing the first multimedia resource can be a trigger operation on the first multimedia resource in the resource list. The resource list includes multiple multimedia resources within the resource set. Alternatively, playing the first multimedia resource can be an operation that triggers a jump link to the first multimedia resource. In response to the playback operation on the first multimedia resource, the terminal plays the first multimedia resource within the resource set according to the information stream of the resource set. Optionally, the information stream of the resource set is used to indicate the access addresses of multiple multimedia resources within the resource set. The information stream can be a video stream, audio stream, etc. Through this information stream, the terminal can obtain any multimedia resource within the resource set for playback on the playback page. During the playback of a multimedia resource, the terminal responds to a resource switching operation by obtaining and playing other multimedia resources within the resource set according to the information stream, thereby enabling switching between multimedia resources within the resource set.

[0057] During the playback of the first multimedia resource, the terminal can display a resource switching control in a preset area of ​​the playback page. This preset area can be any area of ​​the playback page, such as the bottom or top area, and this embodiment does not limit this. The resource switching control is used to switch multimedia resources within the resource set. Optionally, the resource switching control is a selection control. In response to a trigger operation on the selection control, the terminal displays a resource list of the resource set. In response to a trigger operation on any multimedia resource in the resource list, the terminal plays that multimedia resource on the playback page, thereby enabling switching of multimedia resources within the resource set.

[0058] In step S202, the terminal displays a promotion component in a preset area and the resource switching control shrinks from the first form to the second form. The promotion component includes promotional information for promoting target objects.

[0059] In this embodiment of the disclosure, during the playback of the first multimedia resource, the terminal can also display promotional controls in a preset area of ​​the playback page. Since the preset area includes resource switching controls, the terminal can shrink the resource switching controls from a first form to a second form while displaying the promotional component, so that the promotional component can be displayed in the preset area. The promotional component includes promotional information used to promote a target object. The target object can be a promoted application, product, virtual resource, etc. The promotional information includes, but is not limited to, images and text used to promote the target object.

[0060] In some embodiments, the terminal can obtain promotional resources from the server before displaying the promotional component. These promotional resources include at least one piece of promotional information to be displayed, and the terminal can then display the obtained promotional information based on the promotional component.

[0061] In step S203, in response to the triggering operation of the promotion component, the terminal displays the page associated with the target object.

[0062] In this embodiment of the disclosure, in response to a triggering operation on the promotion component or the promotion information within the promotion component, the terminal displays a page associated with the target object, so that the user can view the target object of interest on that page. For example, if the target object is an application, the page associated with the target object can be the application's download page; if the target object is a product, the page associated with the target object can be the product's details page or purchase page.

[0063] This disclosure provides an information display method that displays a promotion component and a gradually shrinking resource switching control on the playback page when playing any multimedia resource within a resource collection. The promotion component displays promotional information for a target object. By displaying the promotional information while the user is viewing the resource collection, the promotional information can be displayed for a longer period, thereby strengthening the message conveyed and improving information delivery efficiency. Furthermore, by triggering the operation of the promotion component, the user can be redirected to a page associated with the target object, simplifying the process of viewing detailed information about the target object and improving human-computer interaction efficiency.

[0064] In some embodiments, displaying a promotional component in a preset area includes: displaying the promotional component entering the preset area from any edge of the playback page.

[0065] In this embodiment of the disclosure, by showing the process of the promotion component entering the preset area, the prominence of the promotion component can be increased, thereby enhancing the user's perception of the promotion component, strengthening the information conveyed by the promotion information in the promotion component, and improving the information transmission efficiency of the promotion information.

[0066] In some embodiments, displaying a promotional component in a preset area includes: moving the promotional component from the middle area of ​​the playback page to the preset area, with the promotional component gradually shrinking during the movement.

[0067] In this embodiment of the disclosure, by first displaying a larger promotional component in the middle area of ​​the playback page, then gradually shrinking the promotional component, and moving the promotional component to a preset area, the prominence of the promotional component can be significantly improved, thereby effectively strengthening the information conveyed by the promotional information and improving the information transmission efficiency of the promotional information.

[0068] In some embodiments, the method further includes:

[0069] When the display duration of the promotional information reaches the first duration, at least one interactive control is displayed in the promotional component, and the resource switching control is reduced from the second form to the third form. The interactive control is used to view the page associated with the target object or to cancel the display of the promotional component.

[0070] In this embodiment of the disclosure, by displaying interactive controls in the promotion component and further minimizing the resource switching controls after the promotion information has been displayed for a period of time, not only can the visibility of the promotion information in the promotion component be improved, but it can also make it easier for users to view the page associated with the target object or cancel the display of the promotion component through the interactive controls, thereby improving the efficiency of human-computer interaction.

[0071] In some embodiments, the resource switching control in the first form includes a resource identifier, the name of the resource set, and the number of resources in the resource set; the resource switching control in the second form includes a resource identifier, and the resource switching control in the second form also includes either the name or the number of resources; the resource switching control in the third form includes a resource identifier, which is used to indicate that the currently playing multimedia resource belongs to the resource set.

[0072] In this embodiment of the disclosure, by displaying resource switching controls of different forms on the playback page, not only can various types of information be conveyed through the diverse forms of resource switching controls, but also the visibility of the promotional information displayed in the preset area can be improved by showing the changes in the form of the resource switching controls, thereby strengthening the promotional information and improving the information transmission efficiency of the promotional information.

[0073] In some embodiments, when the display duration of the promotional information reaches a first duration, at least one interactive control is displayed in the promotional component, including:

[0074] When the promotional information has been displayed for the first time, a close control and a view control are displayed in the promotional component. The close control is used to cancel the display of the promotional component, and the view control is used to view the page associated with the target object.

[0075] In this embodiment of the disclosure, by displaying interactive controls such as view controls and close controls on the playback page, it is easy to quickly execute corresponding interactive operations by triggering the interactive controls, such as quickly closing promotional information, providing a convenient and quick interaction method and improving the efficiency of human-computer interaction.

[0076] In some embodiments, the method further includes:

[0077] In response to the triggering operation of the close control, the promotion component is canceled and the resource switching control changes from the third form to the first form.

[0078] In this embodiment of the disclosure, by canceling the display of the promotion component and restoring the display of the resource switching component from the third form to the first form before the promotion component was not displayed, it is possible to display resource switching controls containing more information in the preset area, thereby increasing the amount of information transmitted.

[0079] In some embodiments, in response to a triggering operation on the promotion component, displaying a page associated with the target object includes:

[0080] When the target object is an application, the application's download page is displayed in response to a trigger action on the view control or promotional information;

[0081] When the target object is an item, the item's description page is displayed in response to a trigger action on the view control or promotional information;

[0082] When the target object is a virtual resource, the virtual resource claiming page is displayed in response to a triggering operation on the viewing control or promotional information.

[0083] In this embodiment of the disclosure, by supporting the triggering of promotional information in the promotion component or the viewing control to jump to the page associated with the target object, the operation of viewing the target object is simplified and the efficiency of human-computer interaction is improved.

[0084] In some embodiments, the method further includes:

[0085] In response to a resource switching operation, if the duration between the moment when the promotion component is canceled and the current moment is greater than a preset duration, the second multimedia resource in the resource set is played on the playback page, and the promotion component is displayed in a preset area of ​​the playback page. The promotion information in the promotion component is used to promote other objects.

[0086] In this embodiment of the disclosure, by re-displaying the promotional component when switching multimedia resources, even if there is a long interval between the current moment and the last time the promotional component was canceled, more promotional information can be displayed on the playback page as much as possible, thereby increasing the amount of information displayed.

[0087] In some embodiments, the method further includes:

[0088] If any update condition is met, the updated promotional information is displayed in the promotion component, and the updated promotional information is used to promote other objects.

[0089] In this embodiment of the disclosure, by updating the promotional information on the playback page when the update conditions are met, it is possible to promote multiple target audiences on the playback page as much as possible, thereby increasing the amount of information conveyed by the playback page.

[0090] In some embodiments, the update conditions include at least one of the following:

[0091] The promotional information was displayed for the second consecutive duration.

[0092] The number of multimedia resources already played in the resource collection has reached the preset number;

[0093] The playback progress of the first multimedia resource has reached the preset progress.

[0094] In this embodiment of the disclosure, displaying updated promotional information when any of the above-mentioned update conditions is met allows the timing of promotional information updates to be correlated with the playback status of multimedia resources. This enables the display of multiple promotional messages on the playback page, increasing the amount of information conveyed. Furthermore, changes in promotional information within the promotional component can attract user attention to the promotional information, thereby reinforcing the message conveyed and improving information delivery efficiency.

[0095] In some embodiments, the method further includes:

[0096] Highlight the promotional information in the promotional component before displaying the updated promotional information in the promotional component.

[0097] In this embodiment of the disclosure, by highlighting the promotional information before updating it, the visibility of the promotional information can be further increased before it disappears, thereby strengthening the information conveyed by the promotional information and improving the efficiency of its transmission.

[0098] In some embodiments, the method further includes:

[0099] The playback page displays a settings entry, which is used to set the time period for canceling the display of promotional components;

[0100] Within the time period set in the settings entry, the promotional components will be disabled, and information associated with the currently logged-in user account will be displayed in a carousel in a preset area.

[0101] In this embodiment of the disclosure, by rotating other information during the time period during which the promotion component is set to be canceled, the amount of information displayed on the playback page can be increased, eliminating the need for users to manually search for the aforementioned information on other pages, thus improving information delivery efficiency.

[0102] The above Figure 2 The diagram illustrates a flow chart of an information display method according to this disclosure. The information display scheme provided by this disclosure will be further elaborated below. Figure 3 This is a flowchart illustrating another information display method according to an exemplary embodiment, the method being executed by a terminal, see [link to flowchart]. Figure 3 The method includes:

[0103] In step S301, in response to the playback operation of the first multimedia resource in the resource set, the terminal plays the first multimedia resource on the playback page based on the information flow of the resource set. The preset area of ​​the playback page includes a resource switching control, which is used to switch the video in the resource set.

[0104] In this embodiment of the disclosure, in response to a playback operation on a first multimedia resource within a resource set, the terminal acquires an information stream of the resource set and plays the first multimedia resource based on the information stream of the resource set. During the playback of the multimedia resource based on the information stream of the resource set, the terminal can respond to left or right swipe operations to switch between multimedia resources within the resource set, but typically cannot respond to up or down swipe operations to switch between other multimedia resources outside the resource set, thereby facilitating an immersive viewing experience for the user within the resource set.

[0105] During the playback of the first multimedia resource, the terminal can display resource switching controls in a preset area of ​​the playback page. These controls are used to switch between multimedia resources within the resource set. Optionally, the terminal can display different styles of resource switching controls depending on the type of the resource set. Types of resource sets include, but are not limited to: short drama collections, video collections, image collections, and radio drama collections. Short drama collections include multi-episode short dramas. Short dramas typically refer to short film and television series. Video collections include multi-episode videos. Videos can be any type of video created by the publisher, such as movie review videos, game walkthrough videos, etc.

[0106] Figure 4 This is a schematic diagram illustrating a playback page according to an exemplary embodiment. For example... Figure 4 As shown in (a), the resource set is a collection of short dramas. When playing any episode of a short drama from the collection via video streaming, the terminal displays a resource switching control 401, also known as an episode selection control, at the bottom of the playback page. The resource switching control 401 includes the resource identifier "short drama," the name of the short drama collection, and the episode number of the short drama collection. Figure 4 As shown in (b), the resource set is a video collection. When playing any episode of a video in the video collection based on the information stream of the video collection, the terminal displays a resource switching control 402, also known as a selection control, at the bottom area of ​​the playback page. The resource switching control 402 includes the resource identifier "collection", the name of the video collection, and the number of episodes in the video collection.

[0107] In step S302, the terminal displays a promotion component in a preset area of ​​the playback page, and the resource switching control shrinks from the first form to the second form. The promotion component includes promotional information for promoting the target object.

[0108] In this embodiment, during the playback of the first multimedia resource, the terminal can also display a promotional component in a preset area of ​​the playback page. The promotional component includes promotional information for promoting a target audience. Since the preset area includes a resource switching control, the terminal can gradually shrink the resource switching control while displaying the promotional component, presenting a visual effect of the resource switching control shrinking from a first form to a second form. By shrinking the resource switching control, sufficient space is provided in the preset area to display the promotional component, thereby enabling the display of promotional information in the preset area and increasing the amount of information displayed. Since resource sets typically include a large number of multimedia resources, displaying promotional information in a scenario where multimedia resources are played within a resource set allows for the display of promotional information for a longer period, further reinforcing the target audience promoted by the promotional information.

[0109] In some embodiments, the terminal can display the promotion component's display process through a dynamic entrance animation. The entrance animation of the promotion component is explained below using two different methods.

[0110] Method 1: The terminal displays the promotional component, which enters the preset area from any edge of the playback page.

[0111] Optionally, the promotional component may enter the preset area in the following ways, including but not limited to: fly-in, slide-in, transform-in, and fade-in. Fly-in refers to the promotional component quickly flying into the preset area from any edge of the playback page. Slide-in refers to the promotional component sliding into the preset area from any edge of the playback page. Transform-in refers to the promotional component changing shape as it enters the preset area from any edge, such as gradually shrinking, gradually increasing in size, or changing in a wavy pattern. Fade-in refers to the promotional component gradually changing from transparent to opaque as it enters the preset area from any edge of the playback page, thus creating a fade-in visual effect.

[0112] By using dynamic entrance animations to showcase the process of promotional components entering a preset area, the visibility of the promotional components can be increased, thereby enhancing users' perception of them, strengthening the information conveyed by the promotional information within the components, and improving the efficiency of information delivery.

[0113] Method 2: The terminal displays the promotional component moving from the center area of ​​the playback page to a preset area. During the movement of the promotional component, the terminal can gradually shrink the promotional component. The center area can be the area on the playback page displaying multimedia resources. Optionally, the terminal can display the promotional component first staying in the center area for a preset duration, and then display the promotional component moving along a preset trajectory to the preset area.

[0114] By first displaying a larger promotional component in the middle area of ​​the playback page, then gradually shrinking the promotional component and moving it to a preset area, the visibility of the promotional component can be significantly improved, thereby effectively strengthening the information conveyed by the promotional message and improving the efficiency of information delivery.

[0115] It should be noted that the timing of the display of the promotion component can be the same or different in the two methods described above. For example, when displaying the promotion component using Method 1, in response to a playback operation on the first multimedia resource, the terminal plays the first multimedia resource on the playback page and displays a resource switching control on the playback page. Then, as the terminal displays the resource switching control, which gradually shrinks, while the display moves from any edge of the playback page into the preset area. When displaying the promotion component using Method 2, in response to a playback operation on the first multimedia resource, the terminal displays the promotion component in the middle area of ​​the playback page while playing the first multimedia resource, and then the display shows the promotion component moving from the middle area of ​​the playback page to the preset area. This embodiment of the present disclosure does not limit the timing of the display of the promotion component.

[0116] The above embodiments mainly describe the process of displaying promotion components on the terminal. The following describes different forms of resource switching controls.

[0117] In some embodiments, the resource switching control of the first form includes a resource identifier, a name of the resource set, and the number of resources in the resource set. Optionally, the resource switching control of the first form is as described above. Figure 4 The resource switching controls 401 and 402 are shown. The second form of the resource switching control includes a resource identifier. The second form of the resource switching control also includes either a name or a quantity of resources. Compared to the second form of the resource switching control, the first form of the resource switching control has a larger display area and conveys more information. The resource identifier is used to indicate that the currently playing multimedia resource belongs to a resource set. Optionally, the resource identifier is also used to indicate the type of resource set to which the multimedia resource belongs. For example, the resource identifier can be "short drama," "collection," "image gallery," etc.

[0118] Figure 5 This is a schematic diagram illustrating another playback page according to an exemplary embodiment. Figure 5 As shown, the resource collection is a compilation of short dramas. The first multimedia resource is one episode from the compilation. The preset area of ​​the playback page includes a resource switching control 501 (second form) and promotional information 502. The resource switching control 501 includes a resource identifier and the name of the short drama compilation. The promotional information 502 targets "xx application" and includes images and text used to promote "xx application".

[0119] In step S303, when the display duration of the promotional information reaches the first duration, the terminal displays at least one interactive control in the promotional component, and the display resource switching control shrinks from the second form to the third form.

[0120] In this embodiment, when the display duration of the promotional information reaches a first duration, the terminal's display resource switching control shrinks from a second form to a third form, thereby enabling the display of at least one interactive control within the promotional component. This interactive control is used to view the page associated with the target object or to cancel the display of the promotional component. Optionally, the terminal can also display an entrance animation for at least one interactive control. This entrance animation is similar to the entrance animation of the promotional component, showing the interactive control entering a preset area from the edge of the playback page.

[0121] In some embodiments, the resource switching control in the third form includes a resource identifier. The resource identifier indicates that the currently playing multimedia resource belongs to a resource collection. Optionally, the resource identifier may also indicate the type of the resource collection to which the multimedia resource belongs. For example, the resource identifier could be "short drama," "collection," "image gallery," etc. By displaying resource switching controls of different forms on the playback page, not only can various types of information be conveyed through diverse resource switching controls, but the visibility of promotional information displayed in the preset area can also be improved by showcasing the changes in the form of the resource switching controls, thereby strengthening the promotional information and improving the information delivery efficiency of the promotional information.

[0122] In some embodiments, at least one interactive control displayed on the playback page includes a close control and a view control. The close control is used to cancel the display of the promotional component. The view control is used to view the page associated with the target object. By displaying interactive controls such as the view control and close control on the playback page, it is convenient to quickly execute corresponding interactive operations by triggering the interactive controls, such as quickly closing promotional information, providing a convenient and fast interaction method and improving human-computer interaction efficiency.

[0123] If a user is not interested in the target audience of the promotional information, they can cancel the display of the promotional information by triggering the close control. Optionally, in response to the triggering operation of the close control, the terminal cancels the display of the promotional component, and the display of the resource switching control changes from the third form to the first form. By canceling the display of the promotional component and simultaneously restoring the display of the resource switching component from the third form to the first form before the promotional component was displayed, a resource switching control containing more information can be displayed in the preset area, thereby increasing the amount of information conveyed.

[0124] It should be noted that even if a close control is not displayed in the promotional component, the device can still cancel the display of the promotional component in response to the closing operation, thus supporting the cancellation of the promotional component at any time. The closing operation includes, but is not limited to: long-pressing the promotional component, swiping the promotional component in any direction, etc.

[0125] In some embodiments, after canceling the display of the promotional component by closing the control, the terminal can redisplay the promotional component when switching multimedia resources subsequently. In response to a resource switching operation, if the time interval between the last time the promotional component was canceled and the current time is greater than a preset duration, the terminal can display the promotional component in a preset area of ​​the playback page while playing the second multimedia resource from the resource set. The preset duration can be a pre-defined length, such as 60 seconds, 90 seconds, etc. The promotional information in the promotional component is used to promote other objects. By redisplaying the promotional component when switching multimedia resources with a relatively long interval between the current time and the last time the promotional component was canceled, more promotional information can be displayed on the playback page, increasing the amount of information displayed.

[0126] Optionally, the second multimedia resource is the multimedia resource associated with the aforementioned resource switching operation. For example, if the resource switching operation is a trigger operation on any multimedia resource in the resource set, the second multimedia resource is the triggered multimedia resource. Alternatively, if the resource switching operation is a left swipe operation, the second multimedia resource is the next multimedia resource after the first multimedia resource in the resource set.

[0127] In step S304, in response to the triggering operation of the promotion component, the terminal displays the page associated with the target object.

[0128] In this embodiment, when a user is interested in the target object promoted by the promotional information, they can further view detailed information by triggering the promotional information or viewing control in the promotional component. Optionally, when the target object is an application, in response to triggering the viewing control or promotional information, the terminal displays the application's download page. The download page is used to download the application's installation package. The download page typically includes introductory information about the application, such as the application's functions and the pages provided by the application. When the target object is an item, in response to triggering the viewing control or promotional information, the terminal displays the item's introduction page. For example, if the target object is a product, the introduction page is the product's details page. When the target object is a virtual resource, in response to triggering the viewing control or promotional information, the terminal displays a virtual resource claim page. The claim page is used to claim virtual resources. Virtual resources can be virtual red envelopes, virtual coupons, etc. By supporting triggering the promotional information or viewing control to jump to the page corresponding to the target object, the operation of viewing the target object is simplified, and the efficiency of human-computer interaction is improved.

[0129] Figure 6 This is a schematic diagram illustrating yet another playback page according to an exemplary embodiment. For example... Figure 6 As shown, the preset area of ​​the playback page includes a resource switching control 601 in its third form and a promotion component. The promotion component includes promotional information, a view control 602, and a close control 603. The promotional information promotes "xx application." The view control 602 is a download control. In response to a trigger operation on the promotional information or the view control 602, the terminal displays the download page for "xx application." In response to a trigger operation on the close control 603, the terminal cancels the display of the promotion component, and the resource switching control changes from its third form to its first form.

[0130] In some embodiments, if any update condition is met, the terminal can also display updated promotional information in the promotion component. The updated promotional information is used to promote other objects. By updating the promotional information on the playback page when the update condition is met, multiple target objects can be promoted on the playback page as much as possible, increasing the amount of information conveyed by the playback page.

[0131] Optionally, the terminal uses a carousel display method to show the updated promotional information, thereby enhancing the update process and the updated promotional information. Figure 7 This is a schematic diagram illustrating promotional information according to an exemplary embodiment. For example... Figure 7As shown, the promotion component includes promotional information 701 displayed before the update and promotional information 702 displayed after the update. The updated promotional information 702 gradually enters the promotion component from the bottom. The promotional information 701 displayed before the update gradually moves towards the top of the promotion component until it disappears completely.

[0132] In some embodiments, the update conditions include at least one of the following.

[0133] (1) The display duration of the promotional information reaches a second duration. Wherein, the second duration is longer than the first duration mentioned above. The second duration can be a preset duration, such as 20, 30 seconds or 60 seconds, and this embodiment does not limit it.

[0134] (2) The number of multimedia resources already played in the resource set reaches a preset number. This preset number can be at least one preset number, such as 2, 4, 6, etc., and this embodiment does not impose any limitation on it. Optionally, after entering the resource set to play multimedia resources, the terminal determines the number of multimedia resources already played in the current playback round. After exiting the resource set, the terminal clears the number of played multimedia resources in order to determine the number of multimedia resources already played in the next playback round.

[0135] (3) The playback progress of the first multimedia resource reaches a preset progress. The preset progress includes, but is not limited to, 30%, 50%, 70%, 90%, etc., and this embodiment does not limit it.

[0136] By displaying updated promotional information when any of the above update conditions are met, the timing of promotional information updates can be correlated with the playback status of multimedia resources. This allows for the display of multiple promotional messages on the playback page, increasing the amount of information conveyed. Furthermore, changes in promotional information within promotional components can attract user attention, thereby reinforcing the message conveyed and improving information delivery efficiency.

[0137] In some embodiments, the terminal can highlight the promotional information in the promotional component before displaying the updated promotional information. Methods for highlighting the promotional information include, but are not limited to, shaking the display, displaying a dynamic halo around the promotional information, etc. By highlighting the promotional information before updating it, the visibility of the promotional information can be further increased before it disappears, thereby strengthening the message conveyed by the promotional information and improving the efficiency of its delivery.

[0138] Optionally, the terminal can determine the time period for highlighting the promotional information based on at least one of the following: the display duration of the promotional information, the number of multimedia resources already played in the resource set, the playback progress of the currently playing multimedia resource, and an update condition. For example, if the update condition is that the number of multimedia resources already played in the resource set reaches 5, then the terminal can highlight the promotional information while the 4th multimedia resource is playing; that is, the terminal highlights the promotional information when the number of multimedia resources already played in the resource set is 4. Alternatively, if the update condition is that the display duration of the promotional information reaches 30 seconds, then the terminal can highlight the promotional information when the display duration of the promotional information reaches 25 seconds; that is, the promotional information is highlighted in the 5 seconds before the update.

[0139] The above embodiments mainly describe the process of displaying promotional information on the playback page on the terminal. In some embodiments, the terminal can also display a settings entry on the playback page. The settings entry is used to set the time period for canceling the display of promotional components. In response to the triggering operation of the settings entry, the terminal displays multiple time periods for which the display of promotional components can be canceled, such as canceling the display of promotional components for 10 minutes, canceling the display of promotional components for 30 minutes, etc. In response to the selection operation of any time period, the terminal can cancel the display of promotional components within that time period and display information associated with the currently logged-in user account in a preset area, thereby increasing the amount of information displayed in the preset area. The information associated with the currently logged-in user account includes, but is not limited to: friend activity, subscription update notifications, logistics information, etc. By displaying other information in a loop within the set time period for canceling the display of promotional components, the amount of information displayed on the playback page can be increased, eliminating the need for users to manually search for the aforementioned information on other pages, thus improving information delivery efficiency.

[0140] Optionally, in response to a trigger operation on the settings entry, the terminal can also display the acquisition conditions for each time period. Acquisition conditions can include exchanging a certain amount of virtual resources or performing specific operations, such as sharing the current page or browsing a preset page for a certain duration. By displaying the acquisition conditions for each time period, the amount of information conveyed and the efficiency of human-computer interaction can be improved.

[0141] It should be noted that the terminal can display the settings entry on the playback page of the first multimedia resource. Alternatively, in response to a trigger operation of the close control, after the terminal cancels the display of the promotional component, the terminal displays the settings entry on the playback page. This embodiment does not limit the display location or timing of the settings entry. Figure 8 This is a schematic diagram illustrating a setting entry point according to an exemplary embodiment. For example... Figure 8 As shown, the settings entry 801 is located in the preset area of ​​the playback page.

[0142] This disclosure provides an information display method that, when playing any multimedia resource within a resource collection, displays an entrance animation of a promotional component and a gradually shrinking resource switching control on the playback page. The promotional component displays promotional information for the target audience. By displaying the promotional information while the user is viewing the resource collection, the information can be displayed for a longer period, thereby reinforcing the message and improving information delivery efficiency. Furthermore, by displaying interactive controls within the promotional component and further shrinking the resource switching control after a period of display, the visibility of the promotional information within the component is increased, and users can easily view the target audience or cancel the promotional component's display using the interactive controls, thus improving human-computer interaction efficiency.

[0143] All of the above-mentioned optional technical solutions can be combined in any way to form optional embodiments of this disclosure, and will not be described in detail here.

[0144] Figure 9 This is a block diagram illustrating an information display device according to an exemplary embodiment. Figure 9 As shown, the device includes a playback unit 901 and a display unit 902.

[0145] Playback unit 901 is configured to respond to a playback operation of a first multimedia resource in a resource set, and play the first multimedia resource on a playback page based on the information flow of the resource set. The preset area of ​​the playback page includes a resource switching control, which is used to switch videos in the resource set.

[0146] Display unit 902 is configured to display promotion components in a preset area and display resource switching controls that shrink from a first form to a second form. The promotion components include promotion information for promoting target objects.

[0147] Display unit 902 is also configured to display the page associated with the target object in response to a triggering operation on the promotion component.

[0148] In some embodiments, the display unit 902 is configured to display a promotion component entering a preset area from any edge of the playback page.

[0149] In some embodiments, the display unit 902 is configured to display a promotional component moving from the middle area of ​​the playback page to a preset area, with the promotional component gradually shrinking during the movement.

[0150] In some embodiments, the display unit 902 is further configured to display at least one interactive control in the promotion component when the display duration of the promotion information reaches a first duration, and to display a resource switching control that shrinks from a second form to a third form. The interactive control is used to view the page associated with the target object or to cancel the display of the promotion component.

[0151] In some embodiments, the resource switching control in the first form includes a resource identifier, the name of the resource set, and the number of resources in the resource set; the resource switching control in the second form includes a resource identifier, and the resource switching control in the second form also includes either the name or the number of resources; the resource switching control in the third form includes a resource identifier, which is used to indicate that the currently playing multimedia resource belongs to the resource set.

[0152] In some embodiments, the display unit 902 is configured to display a close control and a view control in the promotion component when the display duration of the promotion information reaches a first duration. The close control is used to cancel the display of the promotion component, and the view control is used to view the page associated with the target object.

[0153] In some embodiments, the display unit 902 is further configured to, in response to a triggering operation on the close control, cancel the display of the promotion component and change the display of the resource switching control from the third form to the first form.

[0154] In some embodiments, the display unit 902 is further configured to, when the target object is an application, display the application's download page in response to a triggering operation of the viewing control or promotional information; when the target object is an item, display the item's introduction page in response to a triggering operation of the viewing control or promotional information; and when the target object is a virtual resource, display the virtual resource's claim page in response to a triggering operation of the viewing control or promotional information.

[0155] In some embodiments, the playback unit 901 is further configured to, in response to a resource switching operation, play a second multimedia resource in the resource set on the playback page when the duration between the time when the promotion component is canceled and the current time is greater than a preset duration, and display the promotion component in a preset area of ​​the playback page, wherein the promotion information in the promotion component is used to promote other objects.

[0156] In some embodiments, the display unit 902 is further configured to display updated promotional information in the promotion component when any update condition is met, the updated promotional information being used to promote other objects.

[0157] In some embodiments, the update conditions include at least one of the following:

[0158] The promotional information was displayed for the second consecutive duration.

[0159] The number of multimedia resources already played in the resource collection has reached the preset number;

[0160] The playback progress of the first multimedia resource has reached the preset progress.

[0161] In some embodiments, the display unit 902 is further configured to highlight the promotional information in the promotional component before displaying the updated promotional information in the promotional component.

[0162] In some embodiments, the display unit 902 is further configured to display a settings entry on the playback page, the settings entry being used to set a time period for canceling the display of promotional components; during the time period set through the settings entry, the terminal cancels the display of promotional components within the time period and displays information associated with the currently logged-in user account in a preset area.

[0163] This disclosure provides an information display device that, when playing any multimedia resource within a resource collection, displays an entrance animation of a promotional component and a gradually shrinking resource switching control on the playback page. The promotional component displays promotional information for the target audience. By displaying the promotional information while the user is viewing the resource collection, the promotional information can be displayed for a longer period, thereby strengthening the message conveyed and improving information delivery efficiency. Furthermore, by displaying interactive controls within the promotional component and further shrinking the resource switching control after the promotional information has been displayed for a period of time, not only is the visibility of the promotional information within the promotional component improved, but users can also easily view the target audience or cancel the display of the promotional component through the interactive controls, thus improving human-computer interaction efficiency.

[0164] It should be noted that the resource display device provided in the above embodiments is only an example of the division of the above functional units. In practical applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device can be divided into different functional units to complete all or part of the functions described above. In addition, the information display device and the information display method embodiments provided in the above embodiments belong to the same concept, and their specific implementation process can be found in the method embodiments, which will not be repeated here.

[0165] Regarding the information display device in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0166] Figure 10 This is a block diagram illustrating an electronic device according to an exemplary embodiment. Typically, the electronic device 1000 includes a processor 1001 and a memory 1002.

[0167] Processor 1001 may include one or more processing cores, such as a quad-core processor, an octa-core processor, etc. Processor 1001 may be implemented using at least one hardware form selected from DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 1001 may also include a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state. In some embodiments, processor 1001 may integrate a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the screen. In some embodiments, processor 1001 may also include an AI (Artificial Intelligence) processor, which is used to handle computational operations related to machine learning.

[0168] The memory 1002 may include one or more computer-readable storage media, which may be non-transitory. The memory 1002 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1002 are used to store at least one program code, which is executed by the processor 1001 to implement the information display method provided in the method embodiments of this disclosure.

[0169] In some embodiments, the electronic device 1000 may optionally include a peripheral device interface 1003 and at least one peripheral device. The processor 1001, memory 1002, and peripheral device interface 1003 can be connected via a bus or signal line. Each peripheral device can be connected to the peripheral device interface 1003 via a bus, signal line, or circuit board. Specifically, the peripheral device includes at least one of the following: a radio frequency circuit 1004, a display screen 1005, a camera assembly 1006, an audio circuit 1007, and a power supply 1008.

[0170] Peripheral device interface 1003 can be used to connect at least one I / O (Input / Output) related peripheral device to processor 1001 and memory 1002. In some embodiments, processor 1001, memory 1002 and peripheral device interface 1003 are integrated on the same chip or circuit board; in some other embodiments, any one or two of processor 1001, memory 1002 and peripheral device interface 1003 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0171] The radio frequency (RF) circuit 1004 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1004 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1004 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals back into electrical signals. Optionally, the RF circuit 1004 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 1004 can communicate with other electronic devices via at least one wireless communication protocol. This wireless communication protocol includes, but is not limited to: metropolitan area networks (MANs), various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks (WLANs), and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1004 may also include circuitry related to NFC (Near Field Communication), which is not limited in this disclosure.

[0172] Display screen 1005 is used to display a UI (User Interface). This UI may include graphics, text, icons, videos, and any combination thereof. When display screen 1005 is a touch display screen, it also has the ability to collect touch signals on or above its surface. These touch signals can be input as control signals to processor 1001 for processing. In this case, display screen 1005 can also be used to provide virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there may be one display screen 1005, which serves as the front panel of electronic device 1000; in other embodiments, there may be at least two display screens, respectively disposed on different surfaces of electronic device 1000 or in a folded design; in still other embodiments, display screen 1005 may be a flexible display screen, disposed on a curved or folded surface of electronic device 1000. Furthermore, display screen 1005 may also be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. The display screen 1005 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0173] The camera assembly 1006 is used to acquire images or videos. Optionally, the camera assembly 1006 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is located on the front panel of the electronic device, and the rear-facing camera is located on the back of the electronic device. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, a wide-angle camera, and a telephoto camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, panoramic shooting by fusion of the main camera and the wide-angle camera, VR (Virtual Reality) shooting, or other fusion shooting functions. In some embodiments, the camera assembly 1006 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm-light flash and a cool-light flash, which can be used for light compensation at different color temperatures.

[0174] The audio circuit 1007 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, converting the sound waves into electrical signals that are input to the processor 1001 for processing, or input to the radio frequency circuit 1004 for voice communication. For stereo sound acquisition or noise reduction purposes, multiple microphones may be used, each located at a different part of the electronic device 1000. The microphone may also be an array microphone or an omnidirectional microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The speaker may be a conventional diaphragm speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into audible sound waves but also into inaudible sound waves for purposes such as distance measurement. In some embodiments, the audio circuit 1007 may also include a headphone jack.

[0175] The power supply 1008 is used to supply power to the various components in the electronic device 1000. The power supply 1008 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When the power supply 1008 includes a rechargeable battery, the rechargeable battery can support wired or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0176] Those skilled in the art will understand that Figure 10 The structure shown does not constitute a limitation on the electronic device 1000, and may include more or fewer components than shown, or combine certain components, or use different component arrangements.

[0177] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1002 including instructions, which can be executed by a processor 1001 of an electronic device 1000 to complete the aforementioned information display method. Optionally, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, or optical data storage device, etc.

[0178] A computer program product includes a computer program that, when executed by a processor, implements the aforementioned information display method.

[0179] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0180] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, The method includes: In response to a playback operation on a first multimedia resource within a resource set, the first multimedia resource is played on a playback page based on the information stream of the resource set. A preset area of ​​the playback page includes a resource switching control, which is used to switch between videos in the resource set. The promotion component is displayed in the preset area, and the resource switching control is displayed to shrink from the first form to the second form. The promotion component includes promotional information for promoting the target object. When the display duration of the promotional information reaches the first duration, a close control and a view control are displayed in the promotional component, and the resource switching control is displayed in a smaller form than the second form. The close control is used to cancel the display of the promotional component, and the view control is used to view the page associated with the target object. In response to a triggering operation on the viewing control or the promotional information, the page associated with the target object is displayed; In response to the triggering operation of the close control, the promotion component is canceled from display, and the resource switching control is changed from the third form to the first form. In response to a resource switching operation, if the duration between the moment when the promotion component is canceled and the current moment is greater than a preset duration, the second multimedia resource in the resource set is played on the playback page, the promotion component is displayed in a preset area on the playback page, and the resource switching control is displayed to shrink from the first form to the second form. The promotion information in the promotion component is used to promote other objects.

2. The information display method according to claim 1, characterized in that, The display of promotional components in the preset area includes: The promotional component is displayed as entering the preset area from any edge of the playback page.

3. The information display method according to claim 1, characterized in that, The display of promotional components in the preset area includes: The promotional component moves from the middle area of ​​the playback page to the preset area, and gradually shrinks during the movement.

4. The information display method according to claim 1, characterized in that, The first form of the resource switching control includes a resource identifier, the name of the resource set, and the number of resources in the resource set. The second form of the resource switching control includes the resource identifier and also includes either the name or the number of resources. The third form of the resource switching control includes the resource identifier, which is used to indicate that the currently playing multimedia resource belongs to the resource set.

5. The information display method according to claim 1, characterized in that, The step of displaying the page associated with the target object in response to a trigger operation on the viewing control or the promotional information includes: When the target object is an application, in response to a triggering operation on the viewing control or the promotional information, the download page of the application is displayed; When the target object is an item, in response to a triggering operation on the viewing control or the promotional information, the item's introduction page is displayed; When the target object is a virtual resource, in response to a triggering operation on the viewing control or the promotional information, the page for claiming the virtual resource is displayed.

6. The information display method according to claim 1, characterized in that, The method further includes: If any update condition is met, the updated promotional information is displayed in the promotion component, and the updated promotional information is used to promote other objects.

7. The information display method according to claim 6, characterized in that, The update conditions include at least one of the following: The display duration of the promotional information reaches the second duration; The number of multimedia resources already played in the resource set has reached a preset number; The playback progress of the first multimedia resource has reached the preset progress.

8. The information display method according to claim 6, characterized in that, The method further includes: The promotional information is highlighted in the promotional component before the updated promotional information is displayed in the promotional component.

9. The information display method according to claim 1, characterized in that, The method further includes: The playback page displays a settings entry, which is used to set the time period for canceling the display of the promotional component; During the time period set based on the settings entry, the promotion component is disabled, and the information associated with the currently logged-in user account is displayed in a carousel in the preset area.

10. An information display device, characterized in that, The device includes: The playback unit is configured to respond to a playback operation on a first multimedia resource within a resource set, and to play the first multimedia resource on a playback page based on the information stream of the resource set. The preset area of ​​the playback page includes a resource switching control, which is used to switch between videos in the resource set. The display unit is configured to display a promotion component in the preset area and to display the resource switching control shrinking from a first form to a second form. The promotion component includes promotional information for promoting target objects. The display unit is further configured to, when the display duration of the promotional information reaches a first duration, display a close control and a view control in the promotional component, and display the resource switching control shrinking from the second form to the third form. The close control is used to cancel the display of the promotional component, and the view control is used to view the page associated with the target object. The display unit is further configured to display the page associated with the target object in response to a trigger operation on the viewing control or the promotional information; The display unit is further configured to, in response to a trigger operation on the close control, cancel the display of the promotion component and display the resource switching control changing from the third form to the first form; The playback unit is further configured to respond to a resource switching operation by playing a second multimedia resource from the resource set on the playback page when the duration between the time when the promotion component is canceled and the current time is greater than a preset duration, displaying the promotion component in a preset area on the playback page, and showing the resource switching control shrinking from the first form to the second form. The promotion information in the promotion component is used to promote other objects.

11. An electronic device, characterized in that, The electronic device includes: one or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the information display method as described in any one of claims 1 to 9.

12. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the information display method as described in any one of claims 1 to 9.

13. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by the processor, it implements the information display method as described in any one of claims 1 to 9.

Images