Target scheme acquisition method and device, equipment and storage medium

Abstract

The invention relates to the field of big data and intelligent medical treatment, and discloses a target scheme obtaining method, device and equipment and a storage medium, and the method comprises the steps: obtaining the user flow of a medical application program, obtaining a first user set and a second user set according to the user flow, and pushing a first marketing scheme to the first user set, pushing a second marketing scheme to the second user set; obtaining first user behavior data corresponding to the first marketing scheme, and obtaining second user behavior data corresponding to the second marketing scheme; obtaining a first key index according to the first user behavior data, and obtaining a second key index according to the second user behavior data; and comparing the first key index with the second key index in a preset mode, and obtaining a target scheme of the medical application program according to a comparison result. The method is beneficial for improving the obtaining efficiency of the target scheme.

Description

Technical Field

[0001] The present invention relates to the fields of big data and smart medical care, and in particular to a target solution acquisition method, device, equipment and storage medium. Background Art

[0002] Medical applications use modern technology to digitize and portable medical resources and services, providing users with unprecedented convenience and personalized medical experience. Marketing plans can effectively enhance the visibility and influence of medical applications and attract more potential users to pay attention to and download them by accurately positioning target users, analyzing market demand, and formulating strategies and activities to attract users.

[0003] However, the acquisition process of the target solution of the existing medical application is cumbersome, which is not conducive to improving the efficiency of obtaining the target solution. The reason is that the existing technology mainly adopts the manual acquisition method to obtain the target solution in different marketing plans. Since the manual acquisition method consumes a lot of human resources and time resources, it increases the acquisition time of the target solution of the medical application, which is not conducive to improving the efficiency of obtaining the target solution. Summary of the invention

[0004] The present invention provides a target solution acquisition method, device, computer equipment and storage medium to solve the technical problem that the target solution acquisition process of existing medical application programs is cumbersome and is not conducive to improving the target solution acquisition efficiency.

[0005] In a first aspect, a method for obtaining a target solution is provided, comprising:

[0006] Obtaining a first file and a second file of a medical application;

[0007] Generate a first marketing plan based on the information in the first file, and generate a second marketing plan based on the information in the second file;

[0008] Obtain user traffic of the medical application, obtain a first user set and a second user set according to the user traffic, push the first marketing plan to the first user set, and push the second marketing plan to the second user set;

[0009] Acquire first user behavior data corresponding to the first marketing plan, and acquire second user behavior data corresponding to the second marketing plan;

[0010] Acquire a first key indicator based on the first user behavior data, and acquire a second key indicator based on the second user behavior data;

[0011] The first key indicator and the second key indicator are compared in a preset manner, and a target solution of the medical application is obtained according to the comparison result.

[0012] Further, the generating a first marketing plan based on the information of the first file and generating a second marketing plan based on the information of the second file includes:

[0013] Acquire first content, first interface information, first activity information, and first marketing rules of the first file, and acquire second content, second interface information, second activity information, and second marketing rules of the second file;

[0014] The first marketing plan is generated based on the first content, the first interface information, the first activity information and the first marketing rules, and the second marketing plan is generated based on the second content, the second interface information, the second activity information and the second marketing rules.

[0015] Further, the acquiring user traffic of the medical application, acquiring a first user set and a second user set according to the user traffic, pushing the first marketing plan to the first user set, and pushing the second marketing plan to the second user set, includes:

[0016] Acquire user traffic of the medical application, acquire multiple user identifiers in the user traffic, and divide the multiple user identifiers into a first user set and a second user set;

[0017] The first marketing plan is pushed to the first user set, and the second marketing plan is pushed to the second user set.

[0018] Further, the obtaining of the first user behavior data corresponding to the first marketing plan and the obtaining of the second user behavior data corresponding to the second marketing plan include:

[0019] Recording user behaviors of user identifiers of the first user set under the first marketing plan to obtain first user behavior data;

[0020] The user behaviors of the user identifiers of the second user set under the second marketing plan are recorded to obtain second user behavior data.

[0021] Further, obtaining a first key indicator according to the first user behavior data, and obtaining a second key indicator according to the second user behavior data, includes:

[0022] According to the click behavior in the first user behavior data, obtain a first click rate of the first user set under the first marketing program; according to the conversion behavior in the first user behavior data, obtain a first conversion rate of the first user set under the first marketing program; and form the first click rate and the first conversion rate into a first key indicator;

[0023] Based on the click behavior in the second user behavior data, obtain the second click rate of the second user set under the second marketing plan. Based on the conversion behavior in the second user behavior data, obtain the second conversion rate of the second user set under the second marketing plan. The second click rate and the second conversion rate are combined into a second key indicator.

[0024] Furthermore, the first key indicator and the second key indicator are compared in a preset manner, and a target solution of the medical application is obtained according to the comparison result, including:

[0025] Reading a first click rate and a first conversion rate in the first key indicator, and reading a second click rate and a second conversion rate in the second key indicator;

[0026] When the first click rate is greater than the second click rate and the first conversion rate is greater than the second conversion rate, the first marketing plan is selected as the target plan in the medical application.

[0027] Furthermore, after comparing the first key indicator and the second key indicator in the preset manner and obtaining the target solution of the medical application according to the comparison result, the target solution obtaining method includes:

[0028] A preset display window is obtained, and the target solution is displayed through the display window.

[0029] In a second aspect, a target solution acquisition device is provided, comprising:

[0030] A first acquisition module, used to acquire a first file and a second file of a medical application;

[0031] A generating module, configured to generate a first marketing plan based on the information in the first file, and to generate a second marketing plan based on the information in the second file;

[0032] A push module, configured to obtain user traffic of the medical application, obtain a first user set and a second user set according to the user traffic, push the first marketing plan to the first user set, and push the second marketing plan to the second user set;

[0033] A second acquisition module, used to acquire first user behavior data corresponding to the first marketing plan, and acquire second user behavior data corresponding to the second marketing plan;

[0034] a third acquisition module, configured to acquire a first key indicator according to the first user behavior data, and acquire a second key indicator according to the second user behavior data;

[0035] The fourth acquisition module is used to compare the first key indicator with the second key indicator in a preset manner, and acquire a target solution of the medical application according to the comparison result.

[0036] In a third aspect, a computer device is provided, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the steps of the above-mentioned target solution acquisition method when executing the computer program.

[0037] In a fourth aspect, a computer-readable storage medium is provided, wherein the computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the steps of the above-mentioned target solution acquisition method are implemented.

[0038] The present application provides a method, apparatus, computer equipment and storage medium for obtaining a target solution, which obtains a first file and a second file of a medical application; generates a first marketing solution based on information in the first file, and generates a second marketing solution based on information in the second file; obtains user traffic of the medical application, obtains a first user set and a second user set according to the user traffic, pushes the first marketing solution to the first user set, and pushes the second marketing solution to the second user set; obtains first user behavior data corresponding to the first marketing solution, and obtains second user behavior data corresponding to the second marketing solution; obtains a first key indicator according to the first user behavior data, and obtains a second key indicator according to the second user behavior data; uses a preset method to compare the first key indicator with the second key indicator, and obtains a target solution for the medical application according to the comparison result, which has two beneficial effects. On the one hand, uses a preset method to compare the first key indicator with the second key indicator, and obtains the target solution for the medical application according to the comparison result. Since manual acquisition is not required, the acquisition time of the target solution for the medical application is reduced, which is conducive to improving the acquisition efficiency of the target solution for the medical application; on the other hand, it will not be affected by manual intervention, which is conducive to improving the reliability of the acquired target solution for the medical application. BRIEF DESCRIPTION OF THE DRAWINGS

[0039] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings required for use in the description of the embodiments of the present invention will be briefly introduced below. Obviously, the accompanying drawings in the following description are only some embodiments of the present invention. For ordinary technicians in this field, other accompanying drawings can be obtained based on these accompanying drawings without paying creative labor.

[0040] Figure 1 is a schematic diagram of an application environment of a method for obtaining a target solution in an embodiment of the present invention;

[0041] Figure 2 A schematic diagram of a flow chart of a method for obtaining a target solution provided by an embodiment of the present invention;

[0042] Figure 3 yes Figure 1 A schematic flow chart of a specific implementation of step S23;

[0043] Figure 4 yes Figure 1 A schematic flow chart of a specific implementation of step S25;

[0044] Figure 5 yes Figure 1 A schematic flow chart of a specific implementation of step S26;

[0045] Figure 6 is a structural schematic diagram of a target solution acquisition device in one embodiment of the present invention;

[0046] Figure 7 is a schematic diagram of a structure of a computer device in one embodiment of the present invention;

[0047] Figure 8 It is another structural schematic diagram of a computer device in one embodiment of the present invention. DETAILED DESCRIPTION

[0048] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.

[0049] See also Figure 1 , Figure 1 is a schematic diagram of an application environment of a target solution acquisition method in an embodiment of the present invention. The target solution acquisition method provided by the embodiment of the present invention can be applied in Figure 1 In an application environment, a client communicates with a server through a network.

[0050] The server obtains the first file and the second file of the medical application through the client;

[0051] Generate a first marketing plan based on the information in the first file, and generate a second marketing plan based on the information in the second file;

[0052] Obtain user traffic of the medical application, obtain a first user set and a second user set according to the user traffic, push the first marketing plan to the first user set, and push the second marketing plan to the second user set;

[0053] Acquire first user behavior data corresponding to the first marketing plan, and acquire second user behavior data corresponding to the second marketing plan;

[0054] Acquire a first key indicator based on the first user behavior data, and acquire a second key indicator based on the second user behavior data;

[0055] The first key indicator and the second key indicator are compared in a preset manner, and a target solution of the medical application is obtained according to the comparison result.

[0056] In the scheme implemented by the above-mentioned target solution acquisition method, device, equipment and medium, the beneficial effects are in two aspects. On the one hand, the first key indicator and the second key indicator are compared in a preset manner, and the target solution of the medical application is obtained according to the comparison result. Since manual acquisition is not required, the acquisition time of the target solution of the medical application is reduced, which is beneficial to improving the acquisition efficiency of the target solution of the medical application. On the other hand, it will not be affected by human intervention, which is beneficial to improving the reliability of the acquired target solution of the medical application.

[0057] The client may include but is not limited to various personal computers, laptops, smart phones, tablet computers, and portable wearable devices.

[0058] The server can be implemented with an independent task database or a task database cluster composed of multiple task databases. The present invention is described in detail below through specific embodiments.

[0059] See also Figure 2 , Figure 2 A flowchart of a method for obtaining a target solution provided by an embodiment of the present invention includes the following steps:

[0060] S21, obtaining a first file and a second file of a medical application;

[0061] Among them, medical applications are software applications designed specifically for the medical and health field, aiming to provide convenient and efficient medical services and health management functions through smart devices.

[0062] The first file and the second file are different files.

[0063] S22, generating a first marketing plan based on the information in the first file, and generating a second marketing plan based on the information in the second file;

[0064] The step of generating a first marketing plan based on the information in the first file and generating a second marketing plan based on the information in the second file includes:

[0065] Acquire first content, first interface information, first activity information, and first marketing rules of the first file, and acquire second content, second interface information, second activity information, and second marketing rules of the second file;

[0066] The first marketing plan is generated based on the first content, the first interface information, the first activity information and the first marketing rule, and the second marketing plan is generated based on the second content, the second interface information, the second activity information and the second marketing rule. The first content, the first interface information, the first activity information and the first marketing rule are combined to obtain the first marketing plan.

[0067] For the sake of illustration, the following examples are given:

[0068] First content: popular science articles on nutritional diet.

[0069] First interface information: Display popular science articles on nutrition and diet in the form of charts and animations;

[0070] First activity information: Encourage users to record and share their daily steps.

[0071] The first marketing rule: Users can earn points by completing daily steps. Points can be used to redeem health products or services, which encourages users to continue participating.

[0072] The second content, the second interface information, the second activity information and the second marketing rule are combined to obtain the second marketing plan.

[0073] For the sake of illustration, the following examples are given:

[0074] Second content: popular science articles on disease prevention.

[0075] Second interface information: Display popular science articles on disease prevention in the form of charts and animations;

[0076] Second activity information: Encourage users to learn health knowledge.

[0077] The second marketing rule: Users who learn health knowledge and meet the standards can earn points, which can be used to redeem health products or services, thus motivating users to continue participating.

[0078] S23, obtaining user traffic of the medical application, obtaining a first user set and a second user set according to the user traffic, pushing the first marketing plan to the first user set, and pushing the second marketing plan to the second user set;

[0079] The user traffic of an application refers to the comprehensive reflection of the number of users who visit, use or participate in the application and their activities. The user traffic of an application reflects its ability to attract users, the strength of user stickiness, and the user's satisfaction with the content or functions of the application.

[0080] S24, obtaining first user behavior data corresponding to the first marketing plan, and obtaining second user behavior data corresponding to the second marketing plan;

[0081] The obtaining of the first user behavior data corresponding to the first marketing plan and the obtaining of the second user behavior data corresponding to the second marketing plan include:

[0082] Recording user behaviors of user identifiers of the first user set under the first marketing plan to obtain first user behavior data;

[0083] The user behaviors of the user identifiers of the second user set under the second marketing plan are recorded to obtain second user behavior data.

[0084] S25, obtaining a first key indicator according to the first user behavior data, and obtaining a second key indicator according to the second user behavior data;

[0085] S26: Compare the first key indicator with the second key indicator in a preset manner, and obtain a target solution for the medical application based on the comparison result.

[0086] Wherein, after the first key indicator and the second key indicator are compared in a preset manner and a target solution of the medical application is obtained according to the comparison result, the target solution obtaining method includes:

[0087] A preset display window is obtained, and the target solution is displayed through the display window.

[0088] In the embodiment of the present invention, the beneficial effects lie in two aspects. On the one hand, the first key indicator and the second key indicator are compared in a preset manner, and the target solution of the medical application is obtained based on the comparison result. Since manual acquisition is not required, the acquisition time of the target solution of the medical application is reduced, which is beneficial to improving the acquisition efficiency of the target solution of the medical application. On the other hand, it will not be affected by human intervention, which is beneficial to improving the reliability of the acquired target solution of the medical application.

[0089] See also Figure 3 , Figure 3 yes Figure 1 A specific implementation flow diagram of step S23 is described in detail as follows:

[0090] S31, obtaining user traffic of the medical application, obtaining multiple user identifiers in the user traffic, and dividing the multiple user identifiers into a first user set and a second user set;

[0091] In the AB test, multiple user identifiers are divided into a first user set and a second user set. By grouping, it is possible to ensure that each user group is only exposed to a specific scheme during the test, thereby avoiding mutual influence and interference between the first marketing scheme and the second marketing scheme. In this way, the direct impact of the first marketing scheme and the second marketing scheme on user behavior can be determined more accurately.

[0092] Among them, the full Chinese name of AB testing is: A / B testing, and the full English name is: A / B Testing. AB testing is a scientific method to evaluate the effects of different versions through comparative experiments.

[0093] S32: Push the first marketing plan to the first user set, and push the second marketing plan to the second user set.

[0094] Exemplarily, pushing the first marketing plan to the first user set and pushing the second marketing plan to the second user set includes:

[0095] Read the preset push time and determine whether the current time is the push time;

[0096] If the current time is the push time, the first marketing plan is pushed to the first user set, and the second marketing plan is pushed to the second user set.

[0097] Among them, the regular push of the first marketing plan and the second marketing plan can deliver information to users at the best time according to user habits and needs, thereby enhancing the reception effect of the first marketing plan and the second marketing plan, improving user experience, and promoting user participation and activity.

[0098] In an embodiment of the present invention, the first marketing plan is pushed to the first user set, and the second marketing plan is pushed to the second user set. Since the first user set and the second user set are independent of each other, the test results in one group will not be affected by the other group, thereby eliminating potential interference factors and ensuring the effectiveness and accuracy of the test. In this way, the effects of the first marketing plan and the second marketing plan can be evaluated independently.

[0099] See also Figure 4 , Figure 4 yes Figure 1 A specific implementation flow diagram of step S25 is described in detail as follows:

[0100] S41, obtaining a first click rate of the first user set under the first marketing scheme according to the click behavior in the first user behavior data, obtaining a first conversion rate of the first user set under the first marketing scheme according to the conversion behavior in the first user behavior data, and combining the first click rate and the first conversion rate into a first key indicator;

[0101] Among them, click-through rate (CTR) is an important indicator to measure the attractiveness of advertisements, links or other clickable elements.

[0102] Among them, the conversion rate refers to the proportion of users completing specific target behaviors, such as purchasing goods, filling out forms, and downloading applications.

[0103] The first click-through rate reflects the proportion of users who actually click on the first marketing plan they see, and is an important basis for evaluating advertising exposure effects and user interest.

[0104] The first conversion rate refers to the proportion of users who complete the target behavior of the first marketing plan.

[0105] The second click-through rate reflects the proportion of users who actually click on the second marketing plan after seeing it, and is an important basis for evaluating advertising exposure effects and user interest.

[0106] The second conversion rate refers to the proportion of users who complete the target behavior of the second marketing plan.

[0107] S42, based on the click behavior in the second user behavior data, obtain the second click rate of the second user set under the second marketing plan, and based on the conversion behavior in the second user behavior data, obtain the second conversion rate of the second user set under the second marketing plan, and combine the second click rate and the second conversion rate into a second key indicator.

[0108] In an embodiment of the present invention, the first click rate and the first conversion rate are combined into a first key indicator, and the second click rate and the second conversion rate are combined into a second key indicator. This can help companies gain an in-depth understanding of the key influencing factors in the user's purchase decision-making process, optimize the pages of medical applications, and improve user conversion rates.

[0109] See also Figure 5 , Figure 5 yes Figure 1 A specific implementation flow diagram of step S26 is described in detail as follows:

[0110] S51, reading a first click rate and a first conversion rate in the first key indicator, and reading a second click rate and a second conversion rate in the second key indicator;

[0111] S52: When the first click rate is greater than the second click rate and the first conversion rate is greater than the second conversion rate, selecting the first marketing plan as the target plan in the medical application.

[0112] Exemplarily, when the first click rate is not greater than the second click rate or the first conversion rate is greater than the second conversion rate, the second marketing plan is selected as the target plan in the medical application.

[0113] In the embodiment of the present invention, since manual acquisition is not required, the acquisition time of the target solution of the medical application is reduced, which is conducive to improving the acquisition efficiency of the target solution of the medical application.

[0114] See also Figure 6 , Figure 6 is a schematic diagram of a target solution acquisition device in one embodiment of the present invention. Figure 6 As shown, the target solution acquisition device includes a first acquisition module 101, a generation module 102, a push module 103, a second acquisition module 104, a third acquisition module 105, and a fourth acquisition module 106. The functional modules are described in detail as follows:

[0115] A first acquisition module 101 is used to acquire a first file and a second file of a medical application program;

[0116] A generating module 102, configured to generate a first marketing plan based on the information in the first file, and to generate a second marketing plan based on the information in the second file;

[0117] A push module 103, configured to obtain user traffic of the medical application, obtain a first user set and a second user set according to the user traffic, push the first marketing plan to the first user set, and push the second marketing plan to the second user set;

[0118] A second acquisition module 104, configured to acquire first user behavior data corresponding to the first marketing plan, and acquire second user behavior data corresponding to the second marketing plan;

[0119] A third acquisition module 105, configured to acquire a first key indicator according to the first user behavior data, and acquire a second key indicator according to the second user behavior data;

[0120] The fourth acquisition module 106 is used to compare the first key indicator with the second key indicator in a preset manner, and acquire a target solution of the medical application according to the comparison result.

[0121] In one embodiment, the generating module 102 includes:

[0122] A first acquisition subunit is used to acquire first content, first interface information, first activity information and first marketing rules of the first file, and acquire second content, second interface information, second activity information and second marketing rules of the second file;

[0123] A generation subunit is used to generate the first marketing plan based on the first content, the first interface information, the first activity information and the first marketing rules, and to generate the second marketing plan based on the second content, the second interface information, the second activity information and the second marketing rules.

[0124] In one embodiment, the push module 103 includes:

[0125] a division subunit, configured to obtain user traffic of the medical application, obtain a plurality of user identifiers in the user traffic, and divide the plurality of user identifiers into a first user set and a second user set;

[0126] The push subunit is used to push the first marketing plan to the first user set and push the second marketing plan to the second user set.

[0127] In one embodiment, the second acquisition module 104 includes:

[0128] A first recording subunit is used to record user behaviors of user identifiers of the first user set under the first marketing plan to obtain first user behavior data;

[0129] The second recording subunit is used to record the user behavior of the user identifiers of the second user set under the second marketing plan to obtain second user behavior data.

[0130] In one embodiment, the third acquisition module 105 includes:

[0131] a second acquisition subunit, configured to acquire a first click rate of the first user set under the first marketing scheme according to the click behavior in the first user behavior data, acquire a first conversion rate of the first user set under the first marketing scheme according to the conversion behavior in the first user behavior data, and form a first key indicator with the first click rate and the first conversion rate;

[0132] The third acquisition sub-unit is used to obtain the second click rate of the second user set under the second marketing plan based on the click behavior in the second user behavior data, and to obtain the second conversion rate of the second user set under the second marketing plan based on the conversion behavior in the second user behavior data, and to combine the second click rate and the second conversion rate into a second key indicator.

[0133] In one embodiment, the fourth acquisition module 106 includes:

[0134] A reading subunit, configured to read a first click rate and a first conversion rate in the first key indicator, and to read a second click rate and a second conversion rate in the second key indicator;

[0135] A selection subunit is used to select the first marketing plan as the target plan in the medical application when the first click rate is greater than the second click rate and the first conversion rate is greater than the second conversion rate.

[0136] In one embodiment, the target solution acquisition device further includes:

[0137] The display module is used to obtain a preset display window and display the target solution through the display window.

[0138] In the embodiment of the present invention, the beneficial effects lie in two aspects. On the one hand, the first key indicator and the second key indicator are compared in a preset manner, and the target solution of the medical application is obtained based on the comparison result. Since manual acquisition is not required, the acquisition time of the target solution of the medical application is reduced, which is beneficial to improving the acquisition efficiency of the target solution of the medical application. On the other hand, it will not be affected by human intervention, which is beneficial to improving the reliability of the acquired target solution of the medical application.

[0139] For the specific limitations of the target solution acquisition device, please refer to the limitations of the target solution acquisition method above, which will not be repeated here.

[0140] Each module in the above-mentioned target solution acquisition device can be implemented in whole or in part by software, hardware and a combination thereof. Each of the above-mentioned modules can be embedded in or independent of a processor in a computer device in the form of hardware, or can be stored in a memory in a computer device in the form of software, so that the processor can call and execute the operations corresponding to each of the above modules.

[0141] See also Figure 7 , Figure 7 is a schematic diagram of a computer device in one embodiment of the present invention. In one embodiment, a computer device is provided. The computer device may be a server. The internal structure diagram thereof may be as shown in FIG. Figure 7 The computer device includes a processor, a memory, a network interface and a database connected through a system bus.

[0142] The processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile and / or volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, a computer program and a database. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the computer device is used to communicate with an external client through a network connection. When the computer program is executed by the processor, the functions or steps of a target solution acquisition method can be implemented on the server side.

[0143] See also Figure 8 , Figure 8 is another structural diagram of a computer device in one embodiment of the present invention. In one embodiment, a computer device is provided. The computer device may be a client, and its internal structure diagram may be as shown in FIG. Figure 8As shown. The computer device includes a processor, a memory, a network interface, a display screen and an input device connected through a system bus. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the computer device is used to communicate with an external task database through a network connection. When the computer program is executed by the processor, the functions or steps of a target solution acquisition method can be implemented on the client.

[0144] In one embodiment, a computer device is provided, comprising a memory, a processor, and a computer program stored on the memory and executable on the processor.

[0145] It should be noted that the above functions or steps that can be implemented by the computer-readable storage medium or computer device can refer to the relevant descriptions of the server and the client in the aforementioned method embodiment. To avoid repetition, they will not be described one by one here.

[0146] The above-mentioned processor can be a general-purpose processor, including a central processing unit (CPU), a graphics processing unit (GPU), a network processor (NP), etc.; it can also be a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components.

[0147] The above description and accompanying drawings fully illustrate the embodiments of the present disclosure so that those skilled in the art can practice them. Other embodiments may include structural, logical, electrical, process and other changes. The embodiments represent possible changes only. Unless explicitly required, separate components and functions are optional, and the order of operation may vary. Parts and subsamples of some embodiments may be included in or replace parts and subsamples of other embodiments. Moreover, the words used in this application are only used to describe the embodiments and are not used to limit the claims. As used in the description of the embodiments and claims, unless the context clearly indicates, the singular forms of "a", "an" and "the" are intended to include plural forms as well. Similarly, the term "and / or" as used in this application refers to any and all possible combinations of listings containing one or more associated ones. In addition, when used in the present application, the term "comprise" and its variants "comprises" and / or comprising refer to the presence of a stated sub-sample, whole, step, operation, element, and / or component, but do not exclude the presence or addition of one or more other sub-samples, wholes, steps, operations, elements, components and / or groups of these. In the absence of further restrictions, the elements defined by the sentence "comprising a ..." do not exclude the presence of other identical elements in the process, method or device comprising the elements. In this article, each embodiment may focus on the differences from other embodiments, and the same and similar parts between the various embodiments may refer to each other. For the methods, products, etc. disclosed in the embodiments, if they correspond to the method part disclosed in the embodiments, then the relevant parts can refer to the description of the method part.

[0148] Those skilled in the art will appreciate that the units and algorithm steps of each example described in conjunction with the embodiments disclosed herein can be implemented in electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are performed in hardware or software may depend on the specific application and design constraints of the technical solution. Technicians can use different methods to implement the described functions for each specific application, but such implementation should not be considered to be beyond the scope of the embodiments of the present disclosure. Technicians can clearly understand that for the convenience and simplicity of description, the specific working process of the above-described system, device and unit can refer to the corresponding process in the aforementioned method embodiment, and will not be repeated here.

[0149] In the embodiments disclosed herein, the disclosed methods and products (including but not limited to devices, equipment, etc.) can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of units can be only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some sub-samples can be ignored or not executed. In addition, the coupling or direct coupling or communication connection between each other shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms. The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the units may be selected according to actual needs to implement this embodiment. In addition, each functional unit in the embodiment of the present disclosure may be integrated in a processing unit, or each unit may exist physically alone, or two or more units may be integrated in one unit.

[0150] The flowchart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to the embodiment of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, a program segment or a part of the code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. In some alternative implementations, the functions marked in the box can also occur in a different order from the order marked in the accompanying drawings. For example, two consecutive boxes can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, which can depend on the functions involved. In the description corresponding to the flowchart and the block diagram in the accompanying drawings, the operations or steps corresponding to different boxes can also occur in a different order from the order disclosed in the description, and sometimes there is no specific order between different operations or steps. For example, two consecutive operations or steps can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, which can depend on the functions involved. Each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented by a dedicated hardware-based system that performs the specified functions or actions, or may be implemented by a combination of dedicated hardware and computer instructions.

Claims

1. A method for obtaining a target solution, characterized in that: include: Obtaining a first file and a second file of a medical application; Generate a first marketing plan based on the information in the first file, and generate a second marketing plan based on the information in the second file; Obtain user traffic of the medical application, obtain a first user set and a second user set according to the user traffic, push the first marketing plan to the first user set, and push the second marketing plan to the second user set; Acquire first user behavior data corresponding to the first marketing plan, and acquire second user behavior data corresponding to the second marketing plan; Acquire a first key indicator based on the first user behavior data, and acquire a second key indicator based on the second user behavior data; The first key indicator and the second key indicator are compared in a preset manner, and a target solution of the medical application is obtained according to the comparison result.

2. The target solution acquisition method according to claim 1, characterized in that: The step of generating a first marketing plan based on information in the first file and generating a second marketing plan based on information in the second file includes: Acquire first content, first interface information, first activity information, and first marketing rules of the first file, and acquire second content, second interface information, second activity information, and second marketing rules of the second file; The first marketing plan is generated based on the first content, the first interface information, the first activity information and the first marketing rules, and the second marketing plan is generated based on the second content, the second interface information, the second activity information and the second marketing rules.

3. The target solution acquisition method according to claim 1, characterized in that: The obtaining of user traffic of the medical application, obtaining a first user set and a second user set according to the user traffic, pushing the first marketing plan to the first user set, and pushing the second marketing plan to the second user set, includes: Acquire user traffic of the medical application, acquire multiple user identifiers in the user traffic, and divide the multiple user identifiers into a first user set and a second user set; The first marketing plan is pushed to the first user set, and the second marketing plan is pushed to the second user set.

4. The target solution acquisition method according to claim 1, characterized in that: The obtaining of the first user behavior data corresponding to the first marketing plan and the obtaining of the second user behavior data corresponding to the second marketing plan include: Recording user behaviors of user identifiers of the first user set under the first marketing plan to obtain first user behavior data; The user behaviors of the user identifiers of the second user set under the second marketing plan are recorded to obtain second user behavior data.

5. The target solution acquisition method according to claim 1, characterized in that: The step of obtaining a first key indicator according to the first user behavior data and obtaining a second key indicator according to the second user behavior data includes: According to the click behavior in the first user behavior data, obtain a first click rate of the first user set under the first marketing program; according to the conversion behavior in the first user behavior data, obtain a first conversion rate of the first user set under the first marketing program; and form the first click rate and the first conversion rate into a first key indicator; Based on the click behavior in the second user behavior data, obtain the second click rate of the second user set under the second marketing plan. Based on the conversion behavior in the second user behavior data, obtain the second conversion rate of the second user set under the second marketing plan. The second click rate and the second conversion rate are combined into a second key indicator.

6. The target solution acquisition method according to claim 1, characterized in that: The step of comparing the first key indicator with the second key indicator in a preset manner and obtaining a target solution of the medical application according to the comparison result includes: Reading a first click rate and a first conversion rate in the first key indicator, and reading a second click rate and a second conversion rate in the second key indicator; When the first click rate is greater than the second click rate and the first conversion rate is greater than the second conversion rate, the first marketing plan is selected as the target plan in the medical application.

7. The target solution acquisition method according to any one of claims 1 to 6, characterized in that: After comparing the first key indicator and the second key indicator in the preset manner and obtaining the target solution of the medical application according to the comparison result, the target solution obtaining method includes: A preset display window is obtained, and the target solution is displayed through the display window.

8. A target solution acquisition device, characterized in that: include: A first acquisition module, used to acquire a first file and a second file of a medical application; A generating module, configured to generate a first marketing plan based on the information in the first file, and to generate a second marketing plan based on the information in the second file; A push module, configured to obtain user traffic of the medical application, obtain a first user set and a second user set according to the user traffic, push the first marketing plan to the first user set, and push the second marketing plan to the second user set; A second acquisition module, used to acquire first user behavior data corresponding to the first marketing plan, and acquire second user behavior data corresponding to the second marketing plan; a third acquisition module, configured to acquire a first key indicator according to the first user behavior data, and acquire a second key indicator according to the second user behavior data; The fourth acquisition module is used to compare the first key indicator with the second key indicator in a preset manner, and acquire a target solution of the medical application according to the comparison result.

9. A computer device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that: When the processor executes the computer program, the steps of the target solution acquisition method according to any one of claims 1 to 7 are implemented.

10. A computer-readable storage medium storing a computer program, characterized in that: When the computer program is executed by a processor, the steps of the target solution acquisition method according to any one of claims 1 to 7 are implemented.

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