Advertising Placement Method, Device, and Storage Medium

Abstract

The present disclosure relates to an advertisement placement method, apparatus, and storage medium. The method includes: displaying an advertisement of a target product on an initial interface; in response to an operation of a user on the advertisement content of the advertisement on the initial interface, displaying a customization interface, the customization interface including the advertisement of the target product; in response to an operation of the user on the customization interface, displaying a video playback interface, the video playback interface including the advertisement of the target product. According to the embodiments of the present disclosure, multi-interface chasing investment of advertisements of the same brand can be achieved in the scenario of video playback, achieving a better repeated placement effect, and interaction with the user can be realized in combination with the operation of the user, continuous brand output can be performed, the exposure frequency of the advertisement can be increased, the ability of the user to chase advertisements with multiple resources along the entire path can be realized, the coherence of the advertisement can be maintained, the recall degree of the user is higher, and the user experience is better.

Description

Technical Field

[0001] The present disclosure relates to the technical field of video playback, and in particular, to an advertisement placement method, apparatus, and storage medium. Background Art

[0002] In the existing video playback technology, the placement effect of advertisements and the viewing experience of users are key concerns. In addition to the placement of hard advertisements such as TV commercials (TVC), with the development of Internet technology, more and more brand owners hope to find new ways of advertising placement to improve the advertising placement efficiency. However, in the current advertising placement solutions, advertisements can usually only be displayed in specific pages or specific video playback scenarios, and it is impossible to continuously input the brand in combination with the brand characteristics, and it is impossible to increase the exposure frequency of advertisements and the continuity of placement, thereby affecting the overall communication effect of advertisements and the brand awareness of users. Summary of the Invention

[0003] In view of this, the present disclosure provides an advertisement placement method, apparatus, and storage medium.

[0004] According to one aspect of the present disclosure, an advertisement placement method is provided. The method includes:

[0005] Display an advertisement of a target product on the initial interface;

[0006] In response to an operation of the user on the advertisement content of the advertisement on the initial interface, display a customization interface, where the customization interface includes the advertisement of the target product;

[0007] In response to an operation of the user on the customization interface, display a video playback interface, where the video playback interface includes the advertisement of the target product.

[0008] In a possible implementation manner, the operation on the advertisement content of the advertisement and the customization interface are associated with the characteristics of the target product.

[0009] In a possible implementation manner, the operation is related to the usage method of the target product, and the content displayed in the customization interface is related to the product information or usage function of the target product.

[0010] In a possible implementation manner, the initial interface includes a search interface, the customization interface includes a playlist recommendation interface, and in response to an operation of the user on the advertisement content of the advertisement on the initial interface, displaying the customization interface includes:

[0011] In response to an operation of the user on the advertisement content of the advertisement on the search interface, determine a playlist recommended for the user;

[0012] Display the playlist recommended for the user in the playlist recommendation interface.

[0013] In a possible implementation, the operations on the advertisement content of an advertisement include selecting an area of interest in the advertisement content, and the method further includes:

[0014] Displaying guiding content on the initial interface, where the guiding content is used to guide the user to perform operations on the advertisement content of the advertisement.

[0015] In a possible implementation, in response to the user's operation on the customization interface, a video playback interface is displayed, including:

[0016] In response to the user's operation of selecting a target video from the video list displayed on the video list recommendation interface, playing the target video on the video playback interface and playing an advertisement of the target product on the video playback interface.

[0017] In a possible implementation, the method further includes:

[0018] In response to the user's operation on the video playback progress on the video playback interface, displaying an advertisement of the target product.

[0019] In a possible implementation, the operation on the video playback progress on the video playback interface includes the operation of dragging the video playback progress bar, and / or the operation of long-pressing the fast forward or long-pressing the rewind on the video playback interface.

[0020] In a possible implementation, in response to the user's operation on the video playback progress on the video playback interface, displaying an advertisement of the target product includes:

[0021] In response to the user's operation on the video playback progress on the video playback interface, replacing the icon of the playback slider control on the progress bar with an advertisement of the target product.

[0022] In a possible implementation, in response to the user's operation on the video playback progress on the video playback interface, displaying an advertisement of the target product includes:

[0023] In response to the user's operation on the video playback progress on the video playback interface, displaying all or part of an advertisement of the target product on the video playback interface, where the advertisement of the target product includes dynamic and / or static advertisement content.

[0024] In a possible implementation, the advertisement content of the advertisement is associated with the type of the video.

[0025] According to another aspect of the present disclosure, an advertisement delivery device is provided. The device includes:

[0026] A first display module, configured to display an advertisement of a target product on the initial interface;

[0027] A second display module, in response to an operation by a user on the advertisement content of an advertisement on the initial interface, displays a customization interface, where the customization interface includes an advertisement for a target product;

[0028] A third display module, in response to an operation by the user on the customization interface, displays a video playback interface, where the video playback interface includes an advertisement for the target product.

[0029] In a possible implementation, the operation on the advertisement content of the advertisement and the customization interface are associated with the characteristics of the target product.

[0030] In a possible implementation, the operation is related to the usage method of the target product, and the content displayed in the customization interface is related to the product information or usage function of the target product.

[0031] In a possible implementation, the initial interface includes a search interface, the customization interface includes a playlist recommendation interface, and the second display module is used for:

[0032] In response to an operation by the user on the advertisement content of the advertisement on the search interface, determining a playlist recommended for the user;

[0033] Displaying the playlist recommended for the user in the playlist recommendation interface.

[0034] In a possible implementation, the operation on the advertisement content of the advertisement includes circling the area of interest in the advertisement content, and the device further includes:

[0035] A fourth display module, for displaying guiding content on the initial interface, where the guiding content is used to guide the user to perform an operation on the advertisement content of the advertisement.

[0036] In a possible implementation, the third display module is used for:

[0037] In response to an operation by the user to select a target video in the playlist displayed in the playlist recommendation interface, playing the target video on the video playback interface and playing an advertisement for the target product on the video playback interface.

[0038] In a possible implementation, the device further includes:

[0039] A fifth display module, for displaying an advertisement for the target product in response to an operation by the user on the video playback progress in the video playback interface.

[0040] In a possible implementation, the operation on the video playback progress in the video playback interface includes an operation of dragging the video playback progress bar, and / or, an operation of long-pressing to fast forward or long-pressing to rewind in the video playback interface.

[0041] In a possible implementation, in response to a user's operation on the video playback progress in the video playback interface, an advertisement for a target product is displayed, including:

[0042] In response to a user's operation on the video playback progress in the video playback interface, replace the icon of the playback slider control on the progress bar with an advertisement for the target product.

[0043] In a possible implementation, in response to a user's operation on the video playback progress in the video playback interface, an advertisement for a target product is displayed, including:

[0044] In response to a user's operation on the video playback progress in the video playback interface, all or part of an advertisement for the target product is displayed on the video playback interface, and the advertisement for the target product includes dynamic and / or static advertisement content.

[0045] In a possible implementation, the advertisement content of the advertisement is associated with the type of the video.

[0046] According to another aspect of the present disclosure, an advertisement delivery device is provided, including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to implement the above method when executing the instructions stored in the memory.

[0047] According to another aspect of the present disclosure, a non-volatile computer-readable storage medium is provided, on which computer program instructions are stored, wherein the computer program instructions implement the above method when executed by a processor.

[0048] According to another aspect of the present disclosure, a computer program product is provided, including computer-readable code, or a non-volatile computer-readable storage medium carrying the computer-readable code, when the computer-readable code runs in a processor of an electronic device, the processor in the electronic device executes the above method.

[0049] According to the embodiments of the present disclosure, by displaying an advertisement for a target product on the initial interface, in response to a user's operation on the advertisement content of the advertisement on the initial interface, a customized interface including the advertisement for the target product is displayed, and in response to the user's operation on the customized interface, a video playback interface including the advertisement for the target product is displayed, multi-interface chasing investment of advertisements of the same brand can be realized in the scenario of video playback, achieving a better repeated delivery effect, and can interact with the user in combination with the user's operation, perform continuous brand output, improve the exposure frequency of the advertisement, realize the ability of the user to chase advertisements of multiple resources in the entire path, maintain the coherence of the advertisement, make the user's recall degree higher and the user's experience better.

[0050] According to the following detailed description of exemplary embodiments with reference to the accompanying drawings, other features and aspects of the present disclosure will become clear. Brief Description of the Drawings

[0051] The drawings included in and constituting a part of the specification, together with the specification, illustrate exemplary embodiments, features, and aspects of the present disclosure and are used to explain the principles of the present disclosure.

[0052] Figure 1 A schematic diagram showing an application scenario according to an embodiment of the present disclosure.

[0053] Figure 2 A flowchart showing an advertising placement method according to an embodiment of the present disclosure.

[0054] Figure 3 A schematic diagram showing a search interface according to an embodiment of the present disclosure.

[0055] Figure 4 A schematic diagram showing a search interface according to an embodiment of the present disclosure.

[0056] Figure 5 A schematic diagram showing a playlist recommendation interface according to an embodiment of the present disclosure.

[0057] Figure 6 A schematic diagram showing a video playback interface according to an embodiment of the present disclosure.

[0058] Figure 7 A schematic diagram showing the display of advertising content on a video playback interface according to an embodiment of the present disclosure.

[0059] Figure 8 A schematic diagram showing the display of advertising content on a video playback interface according to an embodiment of the present disclosure.

[0060] Figure 9 A structural diagram showing an advertising placement device according to an embodiment of the present disclosure.

[0061] Figure 10 It is a block diagram of a device 1900 for advertising placement shown according to an exemplary embodiment. Detailed Description of the Embodiments

[0062] Various exemplary embodiments, features, and aspects of the present disclosure will be described in detail below with reference to the drawings. Like reference numerals in the drawings denote elements having the same or similar functions. Although various aspects of the embodiments are shown in the drawings, the drawings do not have to be drawn to scale unless otherwise specified.

[0063] The term "exemplary" used herein means "serving as an example, embodiment, or illustration". Any embodiment described herein as "exemplary" is not necessarily to be construed as superior to or better than other embodiments.

[0064] In addition, for a better illustration of the present disclosure, numerous specific details are provided in the following detailed implementation manners. Those skilled in the art should understand that the present disclosure can still be implemented without some of these specific details. In some instances, methods, means, elements, and circuits well-known to those skilled in the art are not described in detail so as to highlight the gist of the present disclosure.

[0065] In the existing video playback technology, the advertising delivery effect and the user's viewing experience are key concerns. In addition to the delivery of hard advertisements such as TV commercials (TVC), with the development of Internet technology, more and more brand owners hope to find new ways of advertising delivery to improve the advertising delivery efficiency. However, in the current advertising delivery solutions, advertisements can usually only be displayed in specific pages or specific video playback scenarios, and it is impossible to continuously input the brand in combination with the brand characteristics, nor can it increase the advertisement exposure frequency and the coherence of delivery, thus affecting the overall advertising dissemination effect and the user's brand recognition.

[0066] In view of this, the present disclosure provides an advertising delivery method, device, and storage medium. The method of the embodiments of the present disclosure displays an advertisement of a target product on the initial interface, and in response to the user's operation on the advertisement content of the advertisement on the initial interface, displays a customization interface including the advertisement of the target product. In response to the user's operation on the customization interface, it displays a video playback interface including the advertisement of the target product, which can achieve multi-interface follow-up delivery of the same brand advertisement in the video playback scenario, achieve a better repeated delivery effect, and can interact with the user in combination with the user's operation to perform continuous brand output, increase the advertisement exposure frequency, realize the user's full-path multi-resource advertisement follow-up delivery ability, maintain the coherence of the advertisement, and make the user have a higher recall and a better experience.

[0067] Figure 1 A schematic diagram showing an application scenario according to an embodiment of the present disclosure. The advertising delivery method of the embodiments of the present disclosure can be used in the scenario where a user plays a video, such as Figure 1 As shown, the user can finally enter the video playback interface (such as interface 3 in the figure) through interactive operations with multiple interfaces (such as interfaces 1 to 2 in the figure, which can respectively correspond to the initial interface and the customization interface), where continuous advertisement follow-up delivery of the same target product is achieved on the entire user operation link from interface 1 to interface 2 to interface 3.

[0068] The advertising placement method according to the embodiments of the present disclosure can be used in a terminal device. The terminal device involved in the present disclosure can be any one or more of a mobile phone, a foldable electronic device, a tablet computer, a desktop computer, a laptop computer, a handheld computer, a notebook computer, an ultra-mobile personal computer (UMPC), a netbook, a cellular phone, a personal digital assistant (PDA), and a vehicle-mounted device. The terminal device can be a device including a touch screen or a device that can obtain user input through other means such as a keyboard and a mouse. The embodiments of the present disclosure do not impose special restrictions on the specific type of the terminal device, and it can have wired or wireless communication functions.

[0069] Figure 2 The flowchart showing the advertising placement method according to an embodiment of the present disclosure is as follows. Figure 2 As shown, the method may include:

[0070] Step S201, displaying an advertisement of a target product on the initial interface.

[0071] The initial interface may include a search interface for the user to search for videos. The initial interface may also be other interfaces, such as the home page interface of a video application, a recommended video list interface, a hot video list interface, etc., and the present application does not limit this. The advertisement of the target product can be displayed in any form (such as pictures, videos, etc.), and the present disclosure does not limit this.

[0072] Figure 3 The schematic diagram showing the search interface according to an embodiment of the present disclosure is as follows. Figure 3 As shown, in the scenario where the user searches for videos to watch, an advertisement of the target product can be displayed on the search page. The advertisement content of the advertisement can be customized based on the brand and product characteristics. The advertisement of the target product can be displayed at any position on the initial interface, such as the top or middle of the interface.

[0073] The method may further include:

[0074] Displaying guiding content on the initial interface.

[0075] The guiding content can be used to guide the user to operate on the advertisement content of the advertisement. Thus, interaction between the user and the advertisement content can be achieved.

[0076] For example, the target product may have the function of "circle and search immediately" by using artificial intelligence (AI) capabilities. For example, the product can be a software product or an electronic product that allows the user to search for the content circled on a picture by simply circling the relevant content. To demonstrate this product feature, seeFigure 3 It is possible to display content that guides users to circle the area of interest on the advertising material, where the guiding content can include text guidance ("Circle it", "Draw a circle") and static / dynamic picture logo guidance (such as the gesture picture on the advertising material in the figure).

[0077] The guiding content can be used to guide users to operate and jump to the customization interface. The user operation method can be related to the usage method of the target product, for example, consistent or similar to the usage method of the product. For example, for the above-mentioned product with the function of searching while circling, users can be guided to circle a specified area in the advertising content, so that users have an operation feeling of experiencing the usage method of the product, and improve the interest and experience of users participating in the interaction.

[0078] Among them, the guiding content can include guiding users to perform multiple interactive operations, for example, a continuous series of interactive operations. See Figure 4 shows a schematic diagram of a search interface according to an embodiment of the present disclosure. As Figure 4 shown, after the user completes the interactive operation indicated in the guiding content as Figure 3 shown and circles the picture content, the next guiding content can be displayed on the advertising material, including text guidance "Unlock the exclusive film list" and static / dynamic picture logo guidance (such as the gesture picture in the figure), to guide users to continue to perform operations such as clicking and swiping on the advertising content of the advertisement.

[0079] It should be understood that the guiding content can also guide users to perform other forms of interactive operations. The specific form of the interactive operation can be related to the characteristics or functions of the target product to be promoted in the advertisement, so that users can experience the usage method of the target product when operating on the advertising content. For example, if the product is a book, users can be guided to perform the operation of opening the book; if the product is cosmetics, users can be guided to perform the operation of applying it, etc.

[0080] Step S202, in response to the user's operation on the advertising content of the advertisement on the initial interface, display the customization interface.

[0081] The customization interface can include advertisements of the target product, so as to realize the follow-up investment of the advertisement of the target product on multiple interfaces. The advertisement of the target product on the customization interface can be displayed in any form (picture, video, etc.), and the present disclosure does not limit this. The advertisement of the target product can be displayed at any position on the customization interface.

[0082] Among them, the operations on the advertisement content of the advertisement may include one or more. The operations and customization interface on the advertisement content of the advertisement may be associated with the characteristics of the target product. For example, in the above example, the target product feature is to implement "circle and search" using AI capabilities. At this time, the operations on the advertisement content of the advertisement may include circling the area of interest in the advertisement content, and the operations on the advertisement content of the advertisement may also include swiping the screen within the advertisement content range.

[0083] Correspondingly, the content displayed in the customization interface may also be related to the usage function of the target product, that is, in the customization interface, the usage function of the target product is reflected. For example, if the usage function of the target product is "circle and search", then the customization interface may include a playlist recommendation interface for displaying playlists that are personalized and tailored to the user's interests and hobbies based on AI capabilities. Thus, it further fits with the "circle and search" function of the target product, and also meets the user's needs in the current video search scenario, giving the user a further sense of using the product. Figure 5 A schematic diagram showing a playlist recommendation interface according to an embodiment of the present disclosure is shown. As Figure 5 shown, when the user completes the above operations on the advertisement content of the advertisement, they can jump to this playlist recommendation interface ("circle your exclusive playlist"), and the playlists recommended for the user are displayed in this interface, and the advertisement content (such as the "advertisement" part in the figure) can be displayed at the head (or other positions) of the playlist recommendation interface.

[0084] In step S202, it is possible to:

[0085] Respond to the user's operations on the advertisement content of the advertisement on the search interface, determine the playlists recommended for the user; and display the playlists recommended for the user in the playlist recommendation interface.

[0086] The playlist may include one or more videos recommended for the user. The way to determine the playlists recommended for the user may be implemented based on AI algorithm capabilities such as guess you like. The present disclosure does not limit the way to determine the playlist. As Figure 5 in the example, if it is identified from the user data that the user is a fan of murder mystery games, the playlists recommended for the user (such as the "must-watch playlists for murder mystery game lovers" in the figure) may include videos of the suspense and reasoning genres. This playlist may be provided when the user has not entered a search keyword. If the user has already entered a search keyword, playlists may also be recommended based on the search keyword, or in combination with the search keyword and user data.

[0087] The customized interface can also be an interface for other content associated with the features or functions of the target product. For example, it can be related to the product information of the target product, and relevant introductions, relevant recommendations, purchase links, etc. of the target product can be displayed on the customized interface. For example, if the target product is a book, the customized interface can also display a recommended list of recommended videos about the book, a list recommendation interface related to the book content or the author, an introduction to the book content or the author, etc.

[0088] Step S203: In response to the user's operation on the customized interface, display a video playback interface.

[0089] The user's operation on the customized interface can be determined according to the type of the customized interface. For example, when the customized interface is a list recommendation interface, the user's operation on the customized interface can be to select any video in the list (such as Figure 5 the videos 1-3 shown) as the target video.

[0090] The video playback interface can include advertisements of the target product, so as to realize the follow-up investment of the advertisements of the target product on multiple interfaces. The advertisements of the target product on the video playback interface can be displayed in any form (pictures, videos, etc.), and the present disclosure does not limit this. It should be noted that the advertisements of the target product displayed on the initial interface, the advertisements of the target product displayed on the customized interface, and the advertisements of the target product displayed on the video playback interface are all advertisements for the target product (which can be one or more target products), but the specific display content and form of the advertisements (such as being text, audio, video, dynamic effects, etc.) can be different.

[0091] Figure 6 A schematic diagram of a video playback interface according to an embodiment of the present disclosure is shown. As Figure 6 shown, the target video can be played in the video playback interface, and dynamic / static advertisement content (such as the "advertisement" part in the figure) can be displayed at the corresponding position of the interface (such as the position of the progress bar of the video player).

[0092] In step S203, it is possible to:

[0093] In response to the user's operation of selecting the target video in the list displayed on the list recommendation interface, play the target video on the video playback interface and play the advertisement of the target product on the video playback interface.

[0094] For example, relevant advertisement videos of the target product can be played before playing the target video to deepen the user's memory of the target product.

[0095] According to an embodiment of the present disclosure, by displaying an advertisement of a target product on an initial interface, in response to an operation of a user on the advertisement content of the advertisement on the initial interface, a customized interface including the advertisement of the target product is displayed, and in response to an operation of the user on the customized interface, a video playback interface including the advertisement of the target product is displayed. It is possible to achieve multi-interface follow-up investment of advertisements of the same brand in the scenario of video playback, achieve a better repeated investment effect, and can interact with the user in combination with the user's operation, perform continuous brand output, increase the exposure frequency of the advertisement, realize the ability of the user to follow up advertisements with multiple resources in the entire path, maintain the coherence of the advertisement, make the user have a higher recall degree and a better user experience.

[0096] In an embodiment of the present disclosure, when the user is watching a video, the advertisement of the target product can also be displayed in combination with the user's viewing behavior, making the advertisement display more creative while further improving the advertisement follow-up effect. The method may further include:

[0097] In response to an operation of the user on the video playback progress in the video playback interface, an advertisement of the target product is displayed.

[0098] The operation on the video playback progress in the video playback interface may include an operation of dragging the video playback progress bar, and / or an operation of long-pressing the fast forward or long-pressing the rewind in the video playback interface.

[0099] In the process of displaying an advertisement of the target product in response to an operation of the user on the video playback progress in the video playback interface, it is possible to:

[0100] In response to an operation of the user on the video playback progress in the video playback interface, the icon of the playback slider control on the progress bar is replaced with an advertisement of the target product.

[0101] Figure 7 A schematic diagram showing the display of advertisement content on the video playback interface according to an embodiment of the present disclosure is shown. For example, the user can click on the screen to evoke the playback control component (including the video playback progress bar). At this time, the user can drag the slider control of the video playback progress bar to fast forward / rewind the progress bar to the corresponding time node. The user can also achieve fast forward / rewind playback of the video by long-pressing the screen. When the user performs the above operations, as Figure 7 shown, the icon of the slider can be replaced with a static or dynamic advertisement of the target product, such as the iconic pattern, symbol, logo, etc. of the target product. Thus, it is possible to integrate the advertisement promotion into the user's viewing interaction behavior to deeply attract potential target customers.

[0102] In the process of displaying an advertisement of the target product in response to an operation of the user on the video playback progress in the video playback interface, it is also possible to:

[0103] In response to a user's operation on the video playback progress in the video playback interface, an advertisement for a target product is displayed in all or part of the video playback interface.

[0104] Among them, the advertisement for the target product may include dynamic and / or static advertisement content.

[0105] See Figure 7 , when the user performs a fast forward / rewind operation during video playback, corresponding fast forward / rewind thumbnails can be displayed, showing preview pictures of video frames at corresponding time nodes during fast forward or rewind. At this time, advertisement materials for the target product can be displayed in the border of the fast forward / rewind thumbnails, and the advertisement materials can be dynamically (such as special effects, GIF, etc.) or statically displayed around the fast forward / rewind thumbnails, attracting the user's attention without blocking the content of the fast forward / rewind thumbnails, so as to achieve an immersive fast forward / rewind experience for the user, making the advertisement content more interesting and attractive, and further strengthening the promotion effect of the brand.

[0106] Figure 8 FIG. shows a schematic diagram of displaying advertisement content in a video playback interface according to an embodiment of the present disclosure. As Figure 8 shown, when the user performs a fast forward / rewind operation during video playback, the advertisement materials for the target product can also be displayed in part of the screen or full screen around the fast forward / rewind thumbnails to achieve a better advertisement promotion effect.

[0107] For another example, if there is no fast forward / rewind thumbnail, but the fast forward / rewind screen is directly displayed in the video playback screen, the advertisement materials for the target product can also be displayed in part of the area of the playback screen in the form of a floating window or embedded advertisement. Since the fast forward / rewind screen is usually not the screen that the user wants to focus on watching, playing the advertisement at this time can minimize the impact of the advertisement on the user's viewing experience of watching the video.

[0108] In order to deeply integrate the advertisement promotion of the target product with the user's drama-watching scenario, the advertisement for the target product can be associated with the type of the video. For example, the hue, style, special effects, etc. of the advertisement content of the advertisement can be adjusted according to the type of the played video. For example, when the video is of a suspense type, the hue of the advertisement content can be appropriately darkened to enhance the immersion and create a promotion effect consistent with the plot atmosphere. This dynamic adjustment of advertisement content based on the video type can improve the user's viewing experience and make the advertisement promotion more attractive and contextual.

[0109] The above Figure 7 、 Figure 8 The related steps involved can be executed independently of steps S201-S203, that is, without executing steps S201-S203, the advertisement for the target product can also be displayed through operations such as dragging the progress bar, fast forward, and rewind.

[0110] Figure 9 Shows a structural diagram of an advertisement placement device according to an embodiment of the present disclosure. As Figure 9 shown, the device includes:

[0111] A first display module 901, configured to display an advertisement of a target product on an initial interface;

[0112] A second display module 902, in response to an operation of a user on the advertisement content of the advertisement on the initial interface, displays a customization interface, and the customization interface includes an advertisement of the target product;

[0113] A third display module 903, in response to an operation of a user on the customization interface, displays a video playback interface, and the video playback interface includes an advertisement of the target product.

[0114] In a possible implementation manner, the operation on the advertisement content of the advertisement and the customization interface are associated with the characteristics of the target product.

[0115] In a possible implementation manner, the operation is related to the usage mode of the target product, and the content displayed in the customization interface is related to the product information or usage function of the target product.

[0116] In a possible implementation manner, the initial interface includes a search interface, the customization interface includes a playlist recommendation interface, and the second display module 902 is configured to:

[0117] In response to an operation of a user on the advertisement content of the advertisement on the search interface, determine a playlist recommended for the user;

[0118] Display the playlist recommended for the user in the playlist recommendation interface.

[0119] In a possible implementation manner, the operation on the advertisement content of the advertisement includes circling an area of interest in the advertisement content, and the device further includes:

[0120] A fourth display module, configured to display guiding content on the initial interface, and the guiding content is used to guide the user to perform an operation on the advertisement content of the advertisement.

[0121] In a possible implementation manner, the third display module 903 is configured to:

[0122] In response to an operation of a user selecting a target video in the playlist displayed in the playlist recommendation interface, play the target video on the video playback interface and play an advertisement of the target product on the video playback interface.

[0123] In a possible implementation manner, the device further includes:

[0124] The fifth display module is configured to display an advertisement of a target product in response to a user's operation on the video playback progress in the video playback interface.

[0125] In a possible implementation, the operation on the video playback progress in the video playback interface includes an operation of dragging the video playback progress bar, and / or an operation of long-pressing the fast-forward or long-pressing the rewind in the video playback interface.

[0126] In a possible implementation, displaying an advertisement of a target product in response to a user's operation on the video playback progress in the video playback interface includes:

[0127] In response to a user's operation on the video playback progress in the video playback interface, replace the icon of the playback slider control on the progress bar with an advertisement of the target product.

[0128] In a possible implementation, displaying an advertisement of a target product in response to a user's operation on the video playback progress in the video playback interface includes:

[0129] In response to a user's operation on the video playback progress in the video playback interface, display all or part of the advertisement of the target product on the video playback interface, and the advertisement of the target product includes dynamic and / or static advertisement content.

[0130] In a possible implementation, the advertisement content of the advertisement is associated with the type of the video.

[0131] According to the embodiments of the present disclosure, by displaying an advertisement of a target product on the initial interface, in response to a user's operation on the advertisement content of the advertisement on the initial interface, displaying a customized interface including the advertisement of the target product, and in response to a user's operation on the customized interface, displaying a video playback interface including the advertisement of the target product, multi-interface chasing investment of advertisements of the same brand can be realized in the scenario of video playback, achieving a better repeated investment effect, and can interact with the user in combination with the user's operation, perform continuous brand output, improve the exposure frequency of the advertisement, realize the ability of multi-resource advertisement chasing investment for the user's entire path, maintain the coherence of the advertisement, make the user's recall degree higher and the user's experience better.

[0132] In some embodiments, the functions or modules included in the device provided by the embodiments of the present disclosure can be used to execute the methods described in the above method embodiments, and the specific implementation can refer to the description of the above method embodiments. For the sake of brevity, it will not be repeated here.

[0133] The embodiments of the present disclosure also propose a computer-readable storage medium, on which computer program instructions are stored, and when the computer program instructions are executed by a processor, the above methods are implemented. The computer-readable storage medium can be a volatile or non-volatile computer-readable storage medium.

[0134] An embodiment of the present disclosure also provides an advertisement delivery device, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to implement the above method when executing the instructions stored in the memory.

[0135] An embodiment of the present disclosure also provides a computer program product, including computer-readable code, or a non-volatile computer-readable storage medium carrying the computer-readable code. When the computer-readable code runs in the processor of an electronic device, the processor in the electronic device executes the above method.

[0136] Figure 10 FIG. is a block diagram of a device 1900 for advertisement delivery shown according to an exemplary embodiment. For example, the device 1900 may be provided as a server or a terminal device. Referring to Figure 10 , the device 1900 includes a processing component 1922, which further includes one or more processors, and memory resources represented by a memory 1932 for storing instructions executable by the processing component 1922, such as application programs. The application programs stored in the memory 1932 may include one or more modules each corresponding to a set of instructions. In addition, the processing component 1922 is configured to execute instructions to perform the above method.

[0137] The device 1900 may further include a power supply component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input / output interface 1958 (I / O interface). The device 1900 may operate based on an operating system stored in the memory 1932, such as Windows Server TM , MacOS X TM , Unix TM , Linux TM , FreeBSD TM or the like.

[0138] In an exemplary embodiment, a non-volatile computer-readable storage medium is also provided, such as the memory 1932 including computer program instructions, and the above computer program instructions can be executed by the processing component 1922 of the device 1900 to complete the above method.

[0139] The present disclosure may be a system, a method, and / or a computer program product. The computer program product may include a computer-readable storage medium having thereon computer-readable program instructions for causing a processor to implement various aspects of the present disclosure.

[0140] A computer-readable storage medium can be a tangible device that can hold and store instructions for use by an instruction execution device. A computer-readable storage medium may be, for example—but not limited to—an electrical storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer-readable storage medium include: a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), a static random access memory (SRAM), a portable compact disc read-only memory (CD-ROM), a digital versatile disc (DVD), a memory stick, a floppy disk, a mechanically encoded device such as a punched card or raised structures in grooves having instructions stored thereon, and any suitable combination of the foregoing. The computer-readable storage medium used herein is not construed as being a transient signal per se, such as a radio wave or other freely propagating electromagnetic wave, an electromagnetic wave propagated through a waveguide or other transmission medium (e.g., an optical pulse through an optical fiber cable), or an electrical signal transmitted through a wire.

[0141] The computer-readable program instructions described herein can be downloaded from a computer-readable storage medium to respective computing / processing devices, or can be downloaded to an external computer or an external storage device through a network, such as the Internet, a local area network, a wide area network, and / or a wireless network. The network may include a copper transmission cable, an optical fiber transmission, a wireless transmission, a router, a firewall, a switch, a gateway computer, and / or an edge server. A network adapter card or network interface in each computing / processing device receives the computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in each computing / processing device.

[0142] The computer program instructions for performing the operations of the present disclosure may be assembly instructions, instruction set architecture (ISA) instructions, machine instructions, machine - related instructions, microcode, firmware instructions, state - setting data, or source code or object code written in any combination of one or more programming languages, including object - oriented programming languages such as Smalltalk, C++, etc., and conventional procedural programming languages such as the "C" language or similar programming languages. The computer - readable program instructions may be executed entirely on the user's computer, partially on the user's computer, executed as a stand - alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider). In some embodiments, by using the state information of the computer - readable program instructions to customize an electronic circuit, such as a programmable logic circuit, a field - programmable gate array (FPGA), or a programmable logic array (PLA), the electronic circuit can execute the computer - readable program instructions to implement various aspects of the present disclosure.

[0143] Aspects of the present disclosure are described herein with reference to the flowchart and / or block diagram of methods, apparatus (systems), and computer program products according to embodiments of the present disclosure. It should be understood that each block of the flowchart and / or block diagram, and the combinations of blocks in the flowchart and / or block diagram, can be implemented by computer - readable program instructions.

[0144] These computer - readable program instructions can be provided to a processor of a general - purpose computer, a special - purpose computer, or other programmable data - processing apparatus to produce a machine such that the instructions, when executed by the processor of the computer or other programmable data - processing apparatus, create a means for implementing the functions / acts specified in one or more blocks of the flowchart and / or block diagram. These computer - readable program instructions can also be stored in a computer - readable storage medium, which causes a computer, a programmable data - processing apparatus, and / or other devices to operate in a particular manner, so that the computer - readable medium storing the instructions includes a manufacture that includes instructions for implementing various aspects of the functions / acts specified in one or more blocks of the flowchart and / or block diagram.

[0145] Computer-readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other devices to produce a computer-implemented process such that the instructions executed on the computer, other programmable data processing apparatus, or other devices implement the functions / acts specified in one or more blocks of the flowchart and / or block diagram.

[0146] The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a segment of code, or a portion of an instruction, and the module, segment of code, or portion of an instruction includes one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions noted in the blocks may occur out of the order noted in the figures. For example, two consecutive blocks may in fact be executed substantially in parallel, or they may sometimes be executed in the reverse order, depending upon the functionality involved. It should also be noted that each block of the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented by special-purpose hardware-based systems that perform the specified functions or acts, or by combinations of special-purpose hardware and computer instructions.

[0147] The embodiments of the present disclosure have been described above. The above description is exemplary, not exhaustive, and is not limited to the disclosed embodiments. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The choice of terms used herein is intended to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable other ordinary skilled artisans in the art to understand the embodiments disclosed herein.

Claims

1. An advertisement delivery method, characterized in that: The method comprises: Display advertisements for target products on the initial interface; In response to a user's operation on the advertisement content of the advertisement on the initial interface, a customized interface is displayed, wherein the customized interface includes the advertisement of the target product; the operation on the advertisement content of the advertisement is related to the usage of the target product, and the content displayed in the customized interface is related to the product information or usage function of the target product; In response to a user operation on the customized interface, a video playing interface is displayed, wherein the video playing interface includes an advertisement for the target product.

2. The method according to claim 1, characterized in that The initial interface includes a search interface, the customized interface includes a playlist recommendation interface, and the display of the customized interface in response to a user's operation on the initial interface with respect to the advertisement content of the advertisement includes: In response to a user's operation on an advertisement content on a search interface, determining a list of films recommended for the user; The movie list recommended for the user is displayed in the movie list recommendation interface.

3. The method according to claim 1 or 2, characterized in that: The operation on the advertisement content of the advertisement includes circling an area of ​​interest in the advertisement content, and the method further includes: Guidance content is displayed on the initial interface, and the guidance content is used to guide the user to perform operations on the advertisement content of the advertisement.

4. The method according to claim 2, characterized in that: The step of displaying a video playback interface in response to a user operation on the customized interface comprises: In response to a user selecting a target video from the playlist displayed on the playlist recommendation interface, the target video is played on the video playback interface, and an advertisement for a target product is played on the video playback interface.

5. The method according to claim 1, characterized in that The method further comprises: In response to the user's operation on the video playing progress on the video playing interface, an advertisement for the target product is displayed.

6. The method according to claim 5, characterized in that The operation on the video playback progress on the video playback interface includes the operation of dragging the video playback progress bar, and / or the operation of long pressing to fast forward or long pressing to rewind on the video playback interface.

7. The method according to claim 5, characterized in that The method of displaying an advertisement of a target product in response to a user's operation on a video playback interface on a video playback interface includes: In response to the user's operation on the video playback progress on the video playback interface, the icon of the playback slider control on the progress bar is replaced with an advertisement for the target product.

8. The method according to claim 5, characterized in that The method of displaying an advertisement of a target product in response to a user's operation on a video playback interface on a video playback interface includes: In response to the user's operation on the video playback progress on the video playback interface, an advertisement for a target product is displayed in all or part of the area of ​​the video playback interface, and the advertisement for the target product includes dynamic and / or static advertising content.

9. The method according to any one of claims 5 to 8, characterized in that: The advertisement content of the advertisement is associated with the type of the video.

10. An advertisement delivery device, characterized in that: The device comprises: A first display module, used to display an advertisement of a target product on an initial interface; A second display module is used to display a customized interface in response to a user's operation on the advertisement content of the advertisement on the initial interface, wherein the customized interface includes the advertisement of the target product; the operation on the advertisement content of the advertisement is related to the usage of the target product, and the content displayed in the customized interface is related to the product information or usage function of the target product; The third display module is used to display a video playback interface in response to a user operation on the customized interface, wherein the video playback interface includes an advertisement for the target product.

11. An advertisement delivery device, characterized in that: include: processor; a memory for storing processor-executable instructions; Wherein, the processor is configured to implement the method described in any one of claims 1 to 9 when executing the instructions stored in the memory.

12. A non-volatile computer-readable storage medium having computer program instructions stored thereon, characterized in that: When the computer program instructions are executed by a processor, the method according to any one of claims 1 to 9 is implemented.

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