Method of information delivery and interaction based on transit record and related devices

Abstract

The application discloses a kind of information delivery and interaction method based on traffic record and related equipment, it is related to barrier digital media interaction technical field;It is applied to barrier digital media equipment, including steps: obtaining the vehicle information of barrier, and record corresponding barrier digital media equipment play information, barrier identification and vehicle information, play information are stored as traffic browsing data, and traffic browsing data is sent to cloud server;It is applied to cloud server, including steps: receiving and storing traffic browsing data, receiving the backtrack request sent by communication terminal, and according to the corresponding play content of backtrack request it is sent to the communication terminal;It is applied to communication terminal, including steps: sending backtrack request to cloud server, and receiving the corresponding play content sent by cloud server, response user interaction operation to the play content.The application realizes the online backtrack and interaction of barrier play content.

Description

Technical Field

[0001] This invention relates to the field of digital media interaction technology for barrier gates, and in particular to a method and related equipment for information delivery and interaction based on passage records. Background Technology

[0002] In today's era of deep integration of digital advertising and smart facilities, the advertising function of the barrier gate, a traffic control facility widely used in parking lots, community entrances and exits, and park entrances and exits, is receiving increasing attention. Barrier gates are usually located in key positions with frequent vehicle and pedestrian traffic, and have a high exposure rate, making them a highly promising advertising medium.

[0003] Generally, a barrier gate advertising system mainly consists of an advertising display screen, a control system, and a data storage unit. Advertisers upload their prepared advertising materials to the system, which then displays the advertisements as vehicles or pedestrians pass through the barrier gate according to a preset playback order and time interval. This advertising model can achieve information dissemination to a certain extent. However, existing barrier gate advertisements cannot be reviewed or interacted with after playback. Specifically, once an advertisement finishes playing on the barrier gate screen, its playback record is simply stored in the data storage unit. There is no mechanism to allow users to review and interact with the advertisements via their personal communication terminals after leaving the barrier gate. This not only reduces the effectiveness of advertising, making it difficult for advertisers to accurately reach potential customers and obtain customer feedback, but also limits the development potential of barrier gate advertising as a smart advertising medium, failing to fully meet the modern advertising market's demands for interactivity, precision, and efficiency. Summary of the Invention

[0004] This invention provides a method and related equipment for information delivery and interaction based on access records, aiming to enable online playback and interaction of content played on the barrier gate.

[0005] The information delivery and interaction method based on access records provided by this invention includes the following steps:

[0006] S1, acquire vehicle information entering and exiting the barrier gate, and record the playback information of the corresponding barrier gate digital media device, the playback information including playback content and playback time;

[0007] S2, store the barrier gate identifier, vehicle information, and playback information as access browsing data, and send the access browsing data to the cloud server;

[0008] When applied to a cloud server, the following steps are included:

[0009] S10, Receive and store the access browsing data;

[0010] S20, receive a playback request sent by the communication terminal, and send the corresponding playback content to the communication terminal according to the playback request;

[0011] When applied to a communication terminal, it includes the following steps:

[0012] S100, send a backtracking request to the cloud server and receive the corresponding playback content sent by the cloud server;

[0013] S200, responding to the user's interactive operation on the playback content.

[0014] Optionally, in step S1, the playback content includes one or more of the following: video, images, text, and audio.

[0015] Optionally, in step S1, the vehicle information includes one or more of the following: license plate number, vehicle brand, vehicle model, driver identification, and vehicle actions.

[0016] Optionally, in step S2, the barrier gate identifier includes the barrier gate ID and barrier gate location information stored in the barrier gate digital media device.

[0017] Optionally, in step S20, the backtracking request includes backtracking identification information;

[0018] The backtracking identification information includes one or more of the following: license plate number, gate ID, gate location information, gate passage time, and keywords in the playback content.

[0019] Optionally, step S20 further includes:

[0020] Obtain multidimensional data associated with the playback content, and send the corresponding playback content and the multidimensional data to the communication terminal according to the backtracking request;

[0021] The multidimensional data includes one or more of the following: videos, images, text, audio, and network links stored on the cloud server or obtained by the cloud server from an external network.

[0022] Optionally, step S100 further includes: accepting a request to present a webpage or application interface to display the playback content and multidimensional data;

[0023] Step S200 includes: accepting the user's selection instruction for the webpage or application interface, and adjusting the webpage or application interface.

[0024] This invention provides a digital media device for a barrier gate, including a display screen, a processor, a memory, a communication unit, a vehicle information acquisition unit, and a positioning unit;

[0025] The display screen is used to display playback content, the vehicle information acquisition unit is used to acquire vehicle information entering and exiting the barrier gate, the positioning unit is used to acquire the location information of the barrier gate machine, and the communication unit is used to communicate and connect with the cloud server.

[0026] The memory stores a computer program, and when the processor executes the computer program, it implements the steps of the above-described information delivery and interaction method based on access records.

[0027] The present invention provides a cloud server, including a memory and a processor. The memory stores a computer program, and the processor executes the computer program to implement the steps of the above-described information delivery and interaction method based on access records.

[0028] The present invention provides a communication terminal, including a memory and a processor. The memory stores a computer program, and the processor executes the computer program to implement the steps of the above-described information delivery and interaction method based on access records.

[0029] The present invention has the following beneficial effects:

[0030] The information delivery and interaction method based on passage records proposed in this invention combines vehicle information with the content being played on the corresponding digital media device of the barrier gate (such as advertising information) when a user drives or rides a vehicle through or through the barrier gate, stores it as passage browsing data, and sends it to the cloud server. When the user leaves the barrier gate and wants to review the playback content and perform subsequent interactions, they can connect to the cloud server through a communication terminal (such as a smartphone) to find the playback content viewed when passing through the barrier gate, thus realizing online review and interaction of the barrier gate playback content. Attached Figure Description

[0031] To more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0032] Figure 1 This is a diagram illustrating the application environment architecture of the present invention;

[0033] Figure 2 The following are flowcharts of some embodiments of the present invention. Detailed Implementation

[0034] To make the objectives, features, and advantages of this invention more apparent and understandable, the technical solutions of the embodiments of this invention will be clearly and completely described below with reference to the accompanying drawings. Obviously, the embodiments described below are only some embodiments of this invention, and not all embodiments. Based on the embodiments of this invention, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this invention.

[0035] This invention proposes a method and related equipment for information delivery and interaction based on passage records, aiming to realize online review and interaction of content played on the barrier gate.

[0036] See Figure 1 , Figure 1 This is an application environment architecture diagram of various embodiments of the present invention. The present invention is applied to an application environment including but not limited to a barrier gate 1, a cloud server 2, and a communication terminal 3; wherein, the barrier gate 1 includes a barrier gate digital media device, which is located in a position of the barrier gate 1 that is easy for the driver or passenger to observe.

[0037] See Figure 1 and Figure 2 In some embodiments, the information delivery and interaction method based on passage records proposed in this invention is applied to a digital media device for a barrier gate, and includes the following steps:

[0038] S1: Obtain vehicle information entering and exiting the barrier gate, and record the playback information of the corresponding barrier gate digital media device, including the associated playback content and playback time.

[0039] Specifically, the barrier gate is equipped with a barrier gate machine, which is a common device used to control vehicle passage. It includes units such as a gate arm, a housing, a motor and transmission system, a control unit, and a barrier gate digital media device.

[0040] In some implementations, the digital media device for the barrier gate typically includes a display screen, a processor, a memory, a communication unit, a vehicle information acquisition unit, and a positioning unit. The display screen is used to display the playback content, the vehicle information acquisition unit is used to acquire vehicle information entering and exiting the barrier gate, the positioning unit is used to acquire the location information of the barrier gate machine, and the communication unit is used to communicate and connect with the cloud server.

[0041] The display screen of the digital media equipment for the barrier gate can be any one of the following: LCD, LED, E-Ink, or OLED.

[0042] In other implementations, the digital media of the barrier gate can also choose to display content through voice broadcasting, projection, or other methods with information transmission functions, or it can choose to combine two or more of the following methods: display screen, voice broadcasting, and projection.

[0043] In this embodiment of the invention, the content to be played includes one or more of the following: video, images, text, and audio; the content to be played may be commercial advertisements or public information such as parking space information, travel information, guide maps, public affairs notices, etc.

[0044] Vehicle information refers to the unique individual identification information of a vehicle, such as the license plate number. Accordingly, the vehicle information acquisition unit includes a camera for acquiring the license plate number. In other cases, such as in the Internet of Things, where technologies such as radio frequency identification tags are used to identify vehicles individually, the vehicle information acquisition unit may also include related units such as sensors that identify these individual identifiers.

[0045] In some implementations, vehicle information may also include one or more of the following: vehicle brand, vehicle type (such as sedan, SUV, truck, etc.), driver identification (such as membership identification), and vehicle actions. For example, a specific user profile can be formed based on the vehicle brand, vehicle type, and driver identification. When the cloud server responds to a user's retrospective request and sends playback content to the user, personalized recommendation services can be implemented based on the user profile. In addition, operators of the digital media equipment at the barrier gate can formulate more efficient playback plans based on user profiles. Specifically, they can select appropriate playback content and playback schedules based on information such as the vehicle brand, vehicle type, and driver identification of vehicles entering and exiting the barrier gate, combined with the frequency of entry and exit, to achieve accurate and efficient delivery of playback content. Vehicle actions may include vehicle speed, vehicle dwell time, and headlight actions. For example, if a vehicle stays at a certain point in the barrier gate for a long time at a certain time, the corresponding playback content can be marked, enabling more accurate personalized recommendations when the cloud server responds to a user's retrospective request.

[0046] S2, store the barrier gate identifier, vehicle information, and playback information as access browsing data, and send the access browsing data to the cloud server.

[0047] Specifically, the barrier gate identifier includes the barrier gate ID and barrier gate location information stored in the barrier gate digital media device. The barrier gate location information refers to the site identification information of the location of the barrier gate, such as the site entrance and exit. The location information can also be expanded to a certain range of the site so that users can still accurately find the viewed playback information through fuzzy location retrieval requests in subsequent retrieval steps. For example, if a certain range of the area includes multiple barrier gates, users can obtain the playback content of each barrier gate in the area by entering the barrier gate location information during retrieval. Correspondingly, the positioning unit in the barrier gate digital media device includes positioning devices such as GPS locators, which are used to accurately obtain the geographical location information of the barrier gate.

[0048] The information delivery and interaction method based on access records proposed in this invention, applied to a cloud server, includes the following steps:

[0049] S10, Receive and store browsing data;

[0050] S20: Receive a playback request sent by the communication terminal, and send the corresponding playback content to the communication terminal according to the playback request.

[0051] Specifically, the backtracking request includes backtracking identification information; the backtracking identification information includes one or more of the following: license plate number, barrier gate ID, barrier gate location information, barrier gate passage time, and keywords of the playback content; the user makes a backtracking request by entering one or more of the following on the corresponding web page, mini program, or APP through the communication terminal: license plate number, barrier gate ID, barrier gate location information, barrier gate passage time, and keywords of the playback content. The cloud server sends the playback content bound to the backtracking identification information to the user interface of the communication terminal.

[0052] In some implementations, the user enters the license plate number on the communication terminal, along with one or more of the following: the barrier gate ID, the barrier gate location information, and the barrier gate passage time. The cloud server automatically searches the stored passage browsing data for entries that match the input information and sends the playback content of these passage browsing data entries to the communication terminal in a certain order. In the automatic search step of the cloud server, the barrier gate passage time can be extended to a certain time interval. For example, if the user enters the barrier gate passage time as 12:00 on a certain day, the cloud server can search for the corresponding passage browsing data for 24 hours of that day.

[0053] In some fuzzy backtracking implementations, the user only needs to input any one of the license plate number, gate ID, or gate location information at the communication terminal. The cloud server automatically searches the stored access browsing data for access browsing data entries that match the input information and sends the playback content of these access browsing data entries to the communication terminal in a certain order.

[0054] Based on the above implementation methods, in some other implementation methods, users can further refine the playback content by inputting keywords of the playback content; correspondingly, the cloud server can set keyword identification tags based on the playback content in the browsing data and bind the keyword identification tags to the browsing data.

[0055] In some implementations, the cloud server can also send other playback content with the keyword identification identifier stored internally or obtained from the external network, along with the user-selected playback content, to the communication terminal based on the keywords of the playback content, so as to realize intelligent push of playback content and enrich the user experience.

[0056] In some other embodiments, step S20 further includes the following steps:

[0057] The system acquires multidimensional data associated with the playback content and sends the corresponding playback content and multidimensional data to the communication terminal according to the backtracking request; wherein, the multidimensional data includes one or more of the following: video, images, text, audio, and network links stored on the cloud server or obtained by the cloud server from an external network.

[0058] Specifically, when the cloud server sends specified playback content to the communication terminal, it can also combine relevant multi-dimensional data with the playback content to enrich the user's retrospective experience. For example, multi-dimensional data can be weather information corresponding to the playback time, surrounding activity information corresponding to the gate sign, or traffic flow information corresponding to both the playback time and the gate sign. Another example is that multi-dimensional data can be network links corresponding to the playback content. The network links are combined with the playback content and sent to the communication terminal. By clicking on the network links, users can access corresponding online stores, or access text, image, or video streaming websites / applications, or realize network link jump functions such as location sharing and footprint sharing. These and other methods enrich the user's retrospective experience.

[0059] The information delivery and interaction method based on access records proposed in this invention, applied to a communication terminal, includes the following steps:

[0060] S100: Send a playback request to the cloud server and receive the corresponding playback content sent by the cloud server; the specific playback request scenario has been described in detail in step S20 and will not be repeated here.

[0061] Specifically, receiving the corresponding playback content sent by the cloud server also includes:

[0062] Accept requests to render a webpage or application interface to display playback content; for example, users can browse and view playback content sent by a cloud server through a webpage, mini-program, or app.

[0063] S200, responding to the user's interactive operation on the playback content.

[0064] Specifically, the communication terminal accepts user selection instructions for web pages or application interfaces and adjusts the web pages or application interfaces accordingly. For example, users can interact by clicking, touching, inputting from external devices, or using non-contact input via sensors to perform interactive operations such as swiping through advertising content, interacting with the interface, inputting text, and jumping to web page links.

[0065] The information delivery and interaction method based on passage records proposed in this invention combines vehicle information with the content being played on the corresponding digital media device of the barrier gate (such as advertising information) when a user drives or rides a vehicle through or through the barrier gate, stores it as passage browsing data, and sends it to a cloud server. When the user leaves the barrier gate and wants to review the playback content and perform subsequent interactions, they can connect to the cloud server through a communication terminal (such as a smartphone) to find the playback content viewed while passing through the barrier gate. This realizes online review and interaction of the barrier gate playback content, which not only improves the dissemination effect of barrier gate advertising and meets the needs of the modern advertising market for interactivity, accuracy, and efficiency, but can also be used to improve the dissemination effect of barrier gate display information other than commercial advertising, fully demonstrating the development potential of barrier gate digital media devices as an intelligent information medium.

[0066] Based on the above method embodiments, the present invention also proposes the following specific application scenarios to further illustrate how the present invention is implemented in actual application scenarios and the beneficial effects it can produce.

[0067] It should be noted that the specific application scenarios below are not intended to limit the present invention. Those skilled in the art can obtain more embodiments applicable to different application scenarios based on the above method embodiments and by referring to the specific application scenarios below, but these embodiments do not depart from the scope and spirit of the technical solution of the present invention.

[0068] Scene 1

[0069] The barrier gate is installed at the entrance and exit of parking lots in commercial venues such as large shopping districts. The content played by the barrier gate's digital media equipment is commercial advertising, including one or more of the following: video, pictures, text, and sound. The playback format is loop playback. The barrier gate's digital media equipment binds and stores the barrier gate logo, playback content, and playback time as playback data entries.

[0070] When a vehicle passes through the barrier gate, the barrier gate's digital media device obtains the license plate number through the vehicle information acquisition unit and stores the license plate number, barrier gate identification, the currently playing content, and the corresponding time information as passage browsing data. Specifically, the barrier gate's digital media device can store the license plate number information, barrier gate identification, playing content, and playing time as a single passage browsing data entry. It can also query the playing data entry based on the passage time and retrieve the corresponding playing data entry and store it together with the real-time license plate number data as a single passage browsing data entry.

[0071] The digital media equipment at the barrier gate sends real-time access browsing data to the cloud server.

[0072] After leaving the gate, if a user (driver or passenger) wants to watch the playback content again, they can send a playback request through the web page, client (APP) or mini program on their smartphone, and enter one or more of the following: license plate number, gate ID, gate location information, gate passage time, and keywords of the playback content.

[0073] The cloud server receives the backtracking request sent by the user terminal and sends the corresponding access browsing data entries to the user terminal. The cloud server can also send the playback time, gate location-related merchant information such as discounts, new products, marketing activities and other advertising information along with the browsing data entries to the user terminal according to the backtracking request.

[0074] Users can view their browsing data and click to access relevant advertising content via web pages, apps, or mini-programs on their smartphones.

[0075] Users can interact with the displayed advertisements by liking, saving, commenting, blocking, complaining, claiming coupons, and making purchases.

[0076] Scene 2

[0077] Barrier gates are installed at the entrances and exits of parks such as amusement parks, zoos, theme parks, large scenic areas, and geological parks. The content played on the digital media equipment of the barrier gates can be relevant commercial advertisements, or guide maps, visitor density, queuing time, campsite information, park performances and activities, etc.

[0078] The digital media device of the barrier gate sends the passage browsing data to the cloud server, as described in the above method implementation examples or scenarios.

[0079] The cloud server receives the backtracking request sent by the user terminal and sends the corresponding browsing data entries and other push content to the user terminal; the user can view the browsing data through the web page, client (APP) or mini program on the smartphone, and click to get the corresponding playback content or other push content for browsing and interaction.

[0080] Scene 3

[0081] The barrier gate is installed at the community entrance and exit. The content played on the digital media of the barrier gate can be commercial advertisements, or relevant property service notices, fire safety knowledge, security situation reports, emergency rescue telephone numbers and other community public affairs information.

[0082] The digital media device of the barrier gate sends the access browsing data to the cloud server. Users can access and interact with the access browsing data through the web page, client (APP) or mini program on their smartphones, as described in the above method implementation examples or scenarios.

[0083] Scene 4

[0084] The barrier gate is installed on urban roads or highways. The content played on the digital media of the barrier gate can be commercial advertisements, traffic flow, accident information, traffic control information, emergency rescue telephone numbers, etc.

[0085] The digital media device of the barrier gate sends the access browsing data to the cloud server. Users can access and interact with the access browsing data through the web page, client (APP) or mini program on their smartphones, as described in the above method implementation examples or scenarios.

[0086] Based on the above method embodiments, the present invention also proposes a digital media device for a barrier gate, including a display screen, a processor, a memory, a communication unit, a vehicle information acquisition unit, and a positioning unit;

[0087] The display screen is used to display the playback content, the vehicle information acquisition unit is used to acquire vehicle information entering and exiting the barrier gate, the positioning unit is used to acquire the location information of the barrier gate machine, and the communication unit is used to communicate and connect with the cloud server; the memory stores a computer program, and the processor executes the computer program to implement the steps of the above-described method embodiment for information delivery and interaction based on passage records.

[0088] The present invention also proposes a cloud server, including a memory and a processor. The memory stores a computer program, and the processor executes the computer program to implement the steps of the above-described information delivery and interaction method embodiment based on access records.

[0089] The present invention also proposes a communication terminal, including a memory and a processor. The memory stores a computer program, and the processor executes the computer program to implement the steps of the above-described information delivery and interaction method embodiment based on access records. The communication terminal also includes a display screen to display the received playback content and implement interactive operations with the playback content.

[0090] It should be noted that, through the description of the above embodiments of information delivery and interaction methods based on passage records, those skilled in the art can clearly understand that the methods of the above embodiments can be implemented by means of software plus necessary general-purpose hardware platforms. Based on this understanding, the technical solution of the present invention, in essence or the part that contributes to the prior art, can be embodied in the form of a computer software product. The corresponding computer software product is stored in the storage medium of the barrier gate digital media device, cloud server, and communication terminal, including several instructions to cause the processor in the corresponding device to execute the software program to implement several steps in the methods described in the various embodiments of the present invention.

[0091] The above-described embodiments are only used to illustrate the technical solutions of this application, and are not intended to limit them. Although this application has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that modifications can still be made to the technical solutions described in the foregoing embodiments, or equivalent substitutions can be made to some of the technical features. Such modifications or substitutions do not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of this application.

Claims

1. A method for information delivery and interaction based on access records, characterized in that, The application of digital media equipment for barrier gates includes the following steps: S1, acquire vehicle information entering and exiting the barrier gate, and record the playback information of the corresponding barrier gate digital media device, the playback information including playback content and playback time; S2, store the barrier gate identifier, vehicle information, and playback information as access browsing data, and send the access browsing data to the cloud server; When applied to a cloud server, the following steps are included: S10, Receive and store the access browsing data; S20, receive a playback request sent by the communication terminal, and send the corresponding playback content to the communication terminal according to the playback request; The backtracking request includes backtracking identification information; the backtracking identification information includes one or more of the following: license plate number, barrier gate ID, barrier gate location information, barrier gate passage time, and keywords of the playback content; Step S20 further includes: acquiring multidimensional data associated with the playback content, and sending the playback content and the multidimensional data to the communication terminal according to the backtracking request; wherein, the multidimensional data includes one or more of the following: video, images, text, sound, and network links stored on the cloud server or obtained by the cloud server from an external network; When applied to a communication terminal, the following steps are included: S100, send a backtracking request to the cloud server and receive the corresponding playback content sent by the cloud server; S200, responding to the user's interactive operation on the playback content; Step S100 further includes: accepting a request to present a webpage or application interface to display the playback content and multidimensional data; Step S200 includes: accepting the user's selection instruction for the webpage or application interface, and adjusting the webpage or application interface.

2. The information delivery and interaction method based on access records according to claim 1, characterized in that, In step S1, the playback content includes one or more of the following: video, image, text, and sound.

3. The information delivery and interaction method based on access records according to claim 1, characterized in that, In step S1, the vehicle information includes one or more of the following: license plate number, vehicle brand, vehicle model, driver identification, and vehicle actions.

4. The information delivery and interaction method based on access records according to claim 1, characterized in that, In step S2, the barrier gate identifier includes the barrier gate ID and barrier gate location information stored in the barrier gate digital media device.

5. A digital media device for a barrier gate, characterized in that, It includes a display screen, processor, memory, communication unit, vehicle information acquisition unit, and positioning unit; The display screen is used to display playback content, the vehicle information acquisition unit is used to acquire vehicle information entering and exiting the barrier gate, the positioning unit is used to acquire the location information of the barrier gate machine, and the communication unit is used to communicate and connect with the cloud server. The memory stores a computer program, and when the processor executes the computer program, it implements the steps of the information delivery and interaction method based on access records as described in any one of claims 1-4.

6. A cloud server, characterized in that, It includes a memory and a processor, the memory storing a computer program, and the processor executing the computer program to implement the steps of the information delivery and interaction method based on access records as described in any one of claims 1-4.

7. A communication terminal, characterized in that, It includes a memory and a processor, the memory storing a computer program, and the processor executing the computer program to implement the steps of the information delivery and interaction method based on access records as described in any one of claims 1-4.

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