Digital marketing system

Abstract

The invention relates to the field of sales tools, and provides a digital marketing system in order to facilitate management of sales activities, the digital marketing system comprises an administrator terminal, a salesman terminal and a dealer terminal, and the administrator terminal comprises an activity setting unit used for setting rules of the sales activities; the activity issuing unit is used for sending the sales activity information to the salesman terminal and the dealer terminal; the salesman terminal comprises: an activity invitation unit, which is used for initiating an invitation to participate in a sales activity to the dealer terminal; the activity progress management unit is used for counting the sales activity completion progress in the management area; the dealer terminal comprises: an activity viewing unit, which is used for viewing sales activity information; and the activity participation unit is used for receiving the sales activity invitation of the salesman and counting the completion progress of the sales activity after the salesman participates in the sales activity. By adopting the mode, activity release and activity completion condition statistics are facilitated.

Description

Technical Field

[0001] The present invention relates to the field of sales tools, and in particular to a digital marketing system. Background Art

[0002] Existing sales activities are mainly conducted offline. For sales activities that take a long time, there are problems such as difficulty in task statistics and insufficient motivation to complete tasks. Taking liquor sales as an example, front-line salesmen cannot understand the sales and bottle opening of each distributor they manage in real time. There is a lack of digital tools to increase the stickiness between liquor manufacturers and distributors and increase the motivation of distributors to recommend consumers to buy products. Summary of the invention

[0003] In order to facilitate the management of sales activities, this application provides a digital marketing system.

[0004] The technical solution adopted by the present invention to solve the above problems is:

[0005] Digital marketing system, including administrator terminal, salesperson terminal and dealer terminal,

[0006] The administrator terminal includes:

[0007] Activity setting unit: used to set rules for sales activities;

[0008] Activity publishing unit: used to send sales activity information to salesperson terminals and dealer terminals;

[0009] The salesperson terminal includes:

[0010] Activity invitation unit: used to send invitations to dealer terminals to participate in sales activities;

[0011] Activity progress management unit: used to count the progress of sales activities within the management area;

[0012] The dealer terminal includes:

[0013] Activity viewing unit: used to view sales activity information;

[0014] Activity participation unit: used to receive sales activity invitations from salesmen and count the completion progress of sales activities after participating in the sales activities.

[0015] Furthermore, the rules of the sales activity include sales threshold targets and corresponding rewards.

[0016] Furthermore, the sales level target includes sales level and sales quantity targets.

[0017] Furthermore, sales quantity targets are set based on each dealer's historical sales information.

[0018] Furthermore, the salesperson terminal also includes:

[0019] Points acquisition unit: used to acquire points;

[0020] Support unit: Help dealers improve their sales level through points.

[0021] Furthermore, the administrator terminal also includes a salesman points setting unit for setting the salesman's points and the points required to improve the sales level.

[0022] Furthermore, it also includes a consumer terminal for recording consumer consumption information, and the activity participation unit counts the progress of the sales activity according to the consumption information.

[0023] Furthermore, the consumer terminal records the consumer's consumption information by scanning the QR code.

[0024] Compared with the prior art, the present invention has the following beneficial effects: the digital marketing system is used to realize the digital management of sales activities, which is convenient for the release of activities and the statistics of activity completion, and it is helpful to improve the sales motivation of dealers by granting salesmen the authority to assist with points. BRIEF DESCRIPTION OF THE DRAWINGS

[0025] Figure 1 This is the architecture diagram of the digital marketing system. DETAILED DESCRIPTION

[0026] In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the embodiments. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not used to limit the present invention.

[0027] Taking the sale of liquor as an example, the sales process of liquor mainly involves manufacturers, salesmen, distributors and consumers, which can be associated through five codes (i.e. inner lid code, outer lid code, box code, bottle code and box code). The five-code association is an advanced application form based on the one-item-one-code technology. By combining the five codes into one, the company's multi-level packaging products can be coded with the five codes on the production line, realizing the data collection and association of "inner lid code, outer lid code, box code, bottle code and box code", forming the five-code integration, and then realizing anti-counterfeiting traceability, channel control, channel inventory management and other functions based on the management system, realizing the digitization of "goods flow".

[0028] Based on this, Figure 1 As shown, the present application provides a digital marketing system, including an administrator terminal used by a manufacturer, a salesperson terminal used by a salesperson, and a dealer terminal used by a dealer, wherein:

[0029] The administrator terminal includes: an activity setting unit, which is used to set the rules of the sales activity; in this embodiment, the rules of the sales activity include sales level targets and corresponding rewards.

[0030] Since the actual conditions of each distributor are inconsistent, adopting a unified sales level target is not conducive to the sales motivation of the distributor. Therefore, the level target can be divided into sales level and sales quantity target. In this embodiment, the sales quantity target refers to the bottle opening target. The number of bottles opened can improve the sales level. Different numbers of bottles opened and sales levels correspond to different rewards. The bottle opening target can be formulated according to the historical sales of each distributor. For example, the bottle opening target is set based on the first opening month, natural month or effective month, where the bottle opening target corresponding to the first opening month is: the average number of bottles opened per month from the first month with bottles opened in the four months before the target month to the month before the set target month; the bottle opening target corresponding to the natural month is: the average number of bottles opened per month in the three months before the target month; the bottle opening target corresponding to the effective month is: the average number of bottles opened per month in the three months before the target month. Activity publishing unit: used to send sales activity information to the salesperson terminal and the distributor terminal.

[0031] In some cases, dealers alone may not be able to achieve the sales level target. In order to increase the sales motivation of dealers, this embodiment also provides a salesperson points setting unit for setting the salesperson's points and the points required to improve the sales level, allowing the salesperson to help dealers improve their sales level through points in order to obtain corresponding rewards.

[0032] Points are updated monthly, and points will be adjusted the next month based on the completion of the terminal goals. For example, points = Σ(number of T1-T10 terminals distributed by the salesperson from December to March * points consumed by upgrading each level of terminals) / correction factor * 60%, where T1-T10 is the sales level.

[0033] Specific activity rules can be set according to actual needs and are not restricted here.

[0034] The salesman terminal includes: an activity invitation unit, which is used to send invitations to dealer terminals to participate in sales activities. Dealers can only participate in activities through the invitation of salesmen. Activity progress management unit: used to count the progress of sales activities in the management area. Points acquisition unit: used to obtain points. Support unit: helps dealers achieve sales goals through points.

[0035] The dealer terminal includes: an activity viewing unit: used to view sales activity information, where the sales activity information refers to the activity information released by the administrator terminal. An activity participation unit: used to receive sales activity invitations from salesmen and count the completion progress of sales activities after participating in sales activities.

[0036] In order to facilitate the counting of the number of bottles opened, a consumer terminal is also set up to record the consumer's consumption information. The activity participation unit of the dealer terminal counts the progress of the sales activity based on the consumption information. For example, after the consumer terminal scans the QR code on the inner code of the cover to complete the lottery, the corresponding task completion progress of the dealer terminal is +1.

Claims

1. Digital marketing system, characterized by: Including administrator terminal, salesperson terminal and dealer terminal, The administrator terminal includes: Activity setting unit: used to set rules for sales activities; Activity publishing unit: used to send sales activity information to salesperson terminals and dealer terminals; The salesperson terminal includes: Activity invitation unit: used to send invitations to dealer terminals to participate in sales activities; Activity progress management unit: used to count the progress of sales activities within the management area; The dealer terminal includes: Activity viewing unit: used to view sales activity information; Activity participation unit: used to receive sales activity invitations from salesmen and count the completion progress of sales activities after participating in the sales activities.

2. The digital marketing system according to claim 1, characterized in that: The rules of sales activities include sales threshold targets and corresponding rewards.

3. The digital marketing system according to claim 2, characterized in that: Sales level targets include sales level and sales quantity targets.

4. The digital marketing system according to claim 3, characterized in that: Sales quantity targets are set based on each dealer’s historical sales information.

5. The digital marketing system according to claim 3, characterized in that: The salesperson terminal also includes: Points acquisition unit: used to acquire points; Support unit: Help dealers improve their sales level through points.

6. The digital marketing system according to claim 5, characterized in that: The administrator terminal also includes a salesperson points setting unit for setting the salesperson's points and the points required to improve the sales level.

7. The digital marketing system according to claim 1, characterized in that: It also includes a consumer terminal for recording consumer consumption information, and the activity participation unit counts the progress of the sales activity according to the consumption information.

8. The digital marketing system according to claim 7, characterized in that: The consumer terminal records the consumer's consumption information by scanning the QR code.

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