A smart POS machine and a method for placing advertisements through the smart POS machine

Abstract

The present invention provides an intelligent POS machine and a method for placing advertisements through the intelligent POS machine, wherein the intelligent POS machine includes hardware and software; the hardware includes: a display screen, a microphone, a speaker, and a switch; the software includes: a back-end module, a cashier module and an advertisement playing module; the back-end module can send picture, video or audio advertisement content to the advertisement playing module; the cashier module is used to realize the payment transaction of goods when consumers settle accounts; the advertisement playing module provides a payment interface for the cashier module, obtains the running status of the cashier module, and is used to judge whether the transaction is completed; communicates with the back-end module, obtains and updates the advertisement content, and plays the advertisement through the display screen; the advertisement playing module includes an AI large model language understanding module, after the switch is triggered, turns on the sound receiving function of the microphone and starts the AI ​​large model language understanding module, and the advertisement playing module recommends corresponding goods to consumers through the display screen.

Description

Technical Field

[0001] This invention relates to the field of POS equipment technology, specifically to a smart POS machine and a method for placing advertisements through the smart POS machine. Background Technology

[0002] Traditional POS machines are mostly passive devices that provide payment processing services. Their main functions can be simply listed as follows: 1. Input the amount via buttons; 2. Confirm the transaction amount via the screen; 3. Complete the payment by swiping a card and entering a PIN via buttons; 4. Obtain a receipt via printer.

[0003] With technological advancements, particularly the improvement in chip performance, Android systems and various applications are increasingly being used in POS machines. The POS machine screen is no longer just for displaying amounts and transaction status, and the chip's performance is no longer limited to processing transactions. Many manufacturers are now focusing on how to leverage POS machines to improve payment processing capabilities. Summary of the Invention

[0004] The purpose of this invention is to provide an intelligent POS machine and a method for displaying advertisements through the intelligent POS machine, which can improve transaction volume by playing advertisements through the POS machine.

[0005] To achieve the above objectives, the present invention provides an intelligent POS machine, comprising: hardware and software;

[0006] The hardware includes: a display screen, a microphone, a speaker, and a switch;

[0007] The software includes: a backend module, a cashier module, and an advertising playback module;

[0008] The backend module can send image, video, or audio advertising content to the advertising playback module;

[0009] The POS module is used to realize payment transactions for goods when consumers check out;

[0010] The advertising playback module provides a payment interface to the cashier module, obtains the operating status of the cashier module to determine whether the transaction is completed, communicates with the backend module to obtain and update advertising content, and plays the advertisement through the display screen.

[0011] The advertising playback module includes an AI large-scale model language understanding module. When the switch is triggered, the microphone's sound recording function is turned on and the AI ​​large-scale model language understanding module is started. The advertising playback module then recommends corresponding products to consumers through the display screen.

[0012] In an optional configuration, the ad playback module can also obtain new ad content by linking to an ad update app on the mobile device.

[0013] In an optional embodiment, the method for linking the ad playback module to the ad update app on the mobile device includes:

[0014] The mobile ad update app connects to the ad playback module via Bluetooth or Wi-Fi using a QR code on the POS machine.

[0015] In an optional configuration, there are two microphones, one facing the consumer and the other facing the salesperson, and the microphones are directional.

[0016] The present invention also provides a method for placing advertisements through a smart POS machine, comprising:

[0017] When the POS machine is started, the advertising playback module plays advertisements according to the predetermined advertising order;

[0018] When a customer makes a payment, the smart POS machine is switched to the cashier module by the salesperson to conduct the transaction; after the transaction is completed, it is switched back to the advertising playback module.

[0019] After switching back to the advertising playback module, depending on the POS machine's on / off state, the advertising playback module plays the default product advertisements pushed by the backend or identifies the conversation between the consumer and the salesperson to recommend corresponding products to the consumer.

[0020] In an optional solution, depending on the POS machine's on / off state, the advertising playback module plays default product advertisements pushed from the backend or identifies the conversation between the consumer and the salesperson to recommend relevant products to the consumer.

[0021] The system determines whether a merchant has a celebrity endorsement. If so, it plays a video of the celebrity endorsement. If not, or after the video of the celebrity endorsement has finished playing, if a salesperson triggers a switch, the microphone starts picking up sound. The advertising playback module then identifies the conversation between the consumer and the salesperson and recommends relevant products to the consumer.

[0022] If the salesperson does not trigger the switch, the advertising playback module will play the product advertisements pushed by default in the background.

[0023] In an optional embodiment, the method further includes: turning off the switch and returning to the initial state, and the advertising playback module playing advertisements according to a predetermined advertising order.

[0024] The beneficial effects of this invention are as follows:

[0025] The POS machine of this invention is no longer only used for payments, but can also bring more business opportunities to merchants and increase transaction volume through advertising. Attached Figure Description

[0026] The above and other objects, features and advantages of the present invention will become more apparent from the accompanying drawings, in which like reference numerals generally denote like parts.

[0027] Figure 1 This is a schematic diagram of the software architecture of a smart POS machine in one embodiment of the present invention.

[0028] Figure 2 This is a flowchart of a method for placing advertisements using a smart POS machine according to an embodiment of the present invention.

[0029] Figure 3 This is a flowchart of a method for an advertising playback module to perform promotions in one embodiment of the present invention.

[0030] Figure 4 This is a flowchart of the advertising playback module updating advertisements according to the advertising update APP in one embodiment of the present invention. Detailed Implementation

[0031] The present invention will be further described in detail below with reference to the accompanying drawings and specific embodiments. The advantages and features of the present invention will become clearer from the following description and drawings. However, it should be noted that the concept of the technical solution of the present invention can be implemented in many different forms and is not limited to the specific embodiments described herein. The accompanying drawings are all in a very simplified form and use non-precise proportions, and are only used to facilitate and clarify the illustration of the embodiments of the present invention.

[0032] It should be understood that when an element or layer is referred to as "on," "adjacent to," "connected to," or "coupled to" other elements or layers, it may be directly on, adjacent to, connected to, or coupled to other elements or layers, or there may be intervening elements or layers. Conversely, when an element is referred to as "directly on," "directly adjacent to," "directly connected to," or "directly coupled to" other elements or layers, there are no intervening elements or layers. It should be understood that although the terms first, second, third, etc., may be used to describe various elements, components, areas, layers, and / or portions, these elements, components, areas, layers, and / or portions should not be limited by these terms. These terms are only used to distinguish one element, component, area, layer, or portion from another element, component, area, layer, or portion. Therefore, without departing from the teachings of this invention, the first element, component, area, layer, or portion discussed below may be referred to as the second element, component, area, layer, or portion.

[0033] Spatial relation terms such as “below,” “under,” “below,” “under,” “above,” “above,” etc., are used herein for convenience of description to describe the relationship between one element or feature shown in the figure and other elements or features. It should be understood that, in addition to the orientation shown in the figure, spatial relation terms are intended to also include different orientations of the device in use and operation. For example, if the device in the figure is flipped, then the element or feature described as “below” or “under” the other element or feature will be oriented “above” the other element or feature. Therefore, the exemplary terms “below” and “under” can include both upper and lower orientations. The device may be otherwise oriented (rotated 90 degrees or otherwise) and the spatial descriptive terms used herein will be interpreted accordingly.

[0034] The terminology used herein is for the purpose of describing particular embodiments only and is not intended to limit the invention. When used herein, the singular forms “a,” “an,” and “the” are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the terms “comprising” and / or “including,” when used in this specification, identify the presence of the stated features, integers, steps, operations, elements, and / or components, but do not exclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and / or groups. When used herein, the term “and / or” includes any and all combinations of the associated listed items.

[0035] Example 1

[0036] Reference Figure 1 This embodiment provides an intelligent POS machine, including hardware and software;

[0037] The hardware includes: a display screen, a microphone, a speaker, and a switch;

[0038] The software includes: a backend module, a cashier module, and an advertising playback module;

[0039] The backend module can send image, video, or audio advertising content to the advertising playback module;

[0040] The POS module is used to realize payment transactions for goods when consumers check out;

[0041] The advertising playback module provides a payment interface to the cashier module, obtains the operating status of the cashier module to determine whether the transaction is completed, communicates with the backend module to obtain and update advertising content, and plays the advertisement through the display screen.

[0042] The advertising playback module includes an AI large-scale model language understanding module. When the switch is triggered, the microphone's sound recording function is turned on and the AI ​​large-scale model language understanding module is started. The advertising playback module then recommends corresponding products to consumers through the display screen.

[0043] Specifically, in this embodiment, the backend module includes backend SaaS software 1 (the merchant's backend, installed on the POS machine in the store, used to calculate the amount) and backend TMS software 2 (located in the cloud, used for terminal management, managing stores nationwide, and cloud-based distribution, etc.). Backend SaaS software 1 is typically deployed by the merchant, and backend TMS software 2 is typically deployed by the merchant or equipment manufacturer. The POS module 3 is typically deployed by the acquiring institution for interaction with the bank. The advertising playback module 4 (which can be an app or a service program running on the POS machine's Android OS) is used to determine the POS status and control the content of the advertisements.

[0044] Typically, the POS module 3 and the advertising playback module 4 can switch between payment and advertising functions via a protocol. This embodiment adds a specific protocol to obtain the transaction initiation and completion status.

[0045] Typically, TMS software 2 and advertising playback module 4 can obtain the status of the POS machine (such as power on / off) and control it through a protocol. This embodiment adds a specific protocol so that advertising content such as images, videos, or audio of a specific resolution can be sent from TMS software 2 (equivalent to the cloud) to the POS machine.

[0046] Typically, the POS machine's advertising playback module 4 does not interact with the mobile app except for payment. In this embodiment, the advertising playback module can also obtain new advertising content by linking to the mobile advertising update app 5. Specifically, the mobile advertising update app 5 connects to the advertising playback module 4 via Bluetooth or Wi-Fi using the QR code on the POS machine, and updates the advertising content such as images, videos, or audio on the POS machine through a specific protocol. The advertising update app 5 can be installed on the store manager's mobile phone and can update store-customized advertisements (such as unsold items for the day), bank advertisements, red envelopes, discounts, celebrity endorsements, and product add-to-cart advertisements as needed.

[0047] The advertisement playback module 4 includes a microphone for voice pickup / noise reduction / wake-up running in the background, as well as an AI large model natural language understanding module and a text-to-speech module, which provide corresponding products for customers according to voice recognition. For example, if a customer buys shoes and the salesperson promotes coats, the advertisement playback module 4 identifies information such as the style, promotion intensity, and sales volume of the coats mentioned by the salesperson, and recommends multiple products that meet the requirements for the customer to choose. In this embodiment, there are two microphones, one facing the consumer and one facing the salesperson, and the microphones have directional sound pickup (0-180 degrees) and do not pick up sound from the left and right, which can achieve the effect of noise reduction.

[0048] In this embodiment, the advertisement playback module 4 running on the POS machine can not only provide a necessary payment interface for the cashier module 3, but also play advertisements of bank acquiring institutions / merchant endorsers / merchant add-to-cart advertisements, etc. according to a specific process. The advertisement playback module 4 obtains extensive new advertisement content by linking to the TMS software 2 in the cloud. The advertisement playback module 4 obtains more targeted new advertisement content by linking to the advertisement update APP 5 on the mobile phone. The process is as follows Figure 4 .

[0049] It should be noted that the "specific protocol" mentioned above in many places is a well-known technology to those skilled in the art, and the specific protocol content will not be introduced in detail here.

[0050] Embodiment 2

[0051] Refer to Figures 1 to 4 , this embodiment provides a method for advertising through an intelligent POS machine. The intelligent POS machine described in Embodiment 1 can be used. The method includes:

[0052] Start the POS machine, and the advertisement playback module plays advertisements according to a predetermined advertisement order;

[0053] When a consumer settles the bill, the intelligent POS machine is switched by the salesperson to the cashier module for transactions; after the transaction is completed, it is switched back to the advertisement playback module;

[0054] After switching back to the advertisement playback module, the advertisement playback module starts to execute promotions. Specifically, according to the trigger state of the switch of the POS machine, the advertisement playback module plays the product advertisements defaultly pushed in the background or identifies the conversation content between the consumer and the salesperson, and recommends corresponding products to the consumer.

[0055] Specifically, after the POS machine is activated, the advertisements played include bank acquiring institution advertisements, merchant spokesperson advertisements, and merchant add-to-cart advertisements. After the consumer completes the transaction, the advertisements played fall into two categories: if the POS machine is not switched on, the advertisement playback module plays the default product advertisements pushed by the backend; if the POS machine is switched on, the advertisement playback module recognizes the conversation between the consumer and the salesperson and recommends relevant products to the consumer.

[0056] Specifically, depending on the POS machine's on / off state, the advertising playback module plays default product advertisements pushed by the backend or identifies the conversation between the consumer and the salesperson to recommend corresponding products to the consumer. This includes: determining if the merchant has a celebrity endorsement; if so, playing a celebrity endorsement video; if not, or after the celebrity endorsement video has finished playing, and if the salesperson triggers the switch, the microphone starts recording, and the advertising playback module identifies the conversation between the consumer and the salesperson to recommend corresponding products to the consumer; if the salesperson does not trigger the switch, the advertising playback module plays the default product advertisements pushed by the backend.

[0057] After the customer leaves, the salesperson turns off the switch, the POS machine returns to its initial state, and the advertising playback module plays advertisements according to the predetermined advertising sequence.

[0058] The POS machine of this invention is no longer only used for payments, but can also bring more business opportunities to merchants and increase transaction volume through advertising.

[0059] The above description is merely a description of preferred embodiments of the present invention and is not intended to limit the scope of the present invention in any way. Any changes or modifications made by those skilled in the art based on the above disclosure shall fall within the protection scope of the claims.

Claims

1. An intelligent POS machine, characterized in that: This includes both hardware and software; The hardware includes: display screen, microphone, speaker, switch; The software includes: a back-end module, a cash register module and an advertisement playing module; The backend module can send picture, video or audio advertising content to the advertising playback module; The cash register module is used to realize the payment transaction of goods when consumers settle accounts; The advertisement playing module provides a payment interface for the cash register module, obtains the operating status of the cash register module, and determines whether the transaction is completed; communicates with the back-end module, obtains and updates the advertisement content, and plays the advertisement through the display screen; The advertisement playing module includes an AI large model language understanding module. After the switch is triggered, the sound receiving function of the microphone is turned on and the AI ​​large model language understanding module is started. The advertisement playing module recommends corresponding products to consumers through the display screen.

2. The intelligent POS machine as claimed in claim 1, characterized in that: The advertisement playing module can also obtain new advertisement content by linking to the advertisement updating APP on the mobile phone.

3. The intelligent POS machine as claimed in claim 2, characterized in that: The method for the advertisement playing module to link the advertisement updating APP on the mobile phone includes: The advertisement updating APP on the mobile phone is connected to the advertisement playing module by Bluetooth or WIFI networking via the QR code on the POS machine.

4. The intelligent POS machine according to claim 1, characterized in that: There are two microphones, one facing the consumer and the other facing the salesperson, and the microphones receive sound in a directional manner.

5. A method for placing advertisements through a smart POS machine, characterized in that: include: Start the POS machine, and the advertisement playing module plays advertisements according to the predetermined advertisement sequence; When a consumer settles the bill, the smart POS machine is switched to the cash register module by the salesperson to conduct the transaction; after the transaction is completed, it is switched back to the advertisement playing module; After switching back to the advertisement playing module, according to the triggering state of the switch of the POS machine, the advertisement playing module plays the product advertisement pushed by the background by default or recognizes the conversation content between the consumer and the salesperson to recommend the corresponding product to the consumer.

6. The method for placing advertisements through a smart POS machine as claimed in claim 5, characterized in that: According to the triggering state of the switch of the POS machine, the advertisement playing module plays the default product advertisement pushed by the background or recognizes the conversation content between the consumer and the salesperson, and the method of recommending the corresponding product to the consumer includes: Determine whether the merchant has a celebrity endorsement. If so, play the celebrity endorsement video. If not or the celebrity endorsement video has finished playing, if the salesperson triggers a switch, the microphone starts to pick up the sound, and the advertisement playback module recognizes the conversation between the consumer and the salesperson and recommends the corresponding product to the consumer. If the salesperson does not trigger the switch, the advertisement playing module plays the product advertisement pushed by the background by default.

7. The method for placing advertisements through a smart POS machine as claimed in claim 6, characterized in that: The method further includes: turning off the switch to return to an initial state, and the advertisement playing module plays advertisements according to a predetermined advertisement sequence.

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