Virtual article display method and device based on meta universe and electronic equipment

By using the virtual scene engine and the metaverse client to generate and display virtual items of valuable goods in the metaverse, the contradiction between security and display sufficiency during display of valuable goods in the prior art is solved, and an efficient, interactive and secure display of virtual items is achieved.

CN119809760APending Publication Date: 2025-04-11INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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Patent Information

Application Number
CN202411873635.2
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2024-12-18
Publication Date
2025-04-11

AI Technical Summary

Technical Problem

The prior art is difficult to take into account both product safety and full display when displaying valuable products.

Method used

The model parameters of the target item are published through the virtual scene engine. The metaverse client generates the target virtual item and determines the marked content on it. The virtual reality device matching the metaverse client displays the virtual item and mark content in the metaverse using a virtual reality device that matches the metaverse client.

Benefits of technology

It realizes the display of high-fidelity virtual items in the metaverse, enhances the user's immersion and realistic experience, ensures the safety of products, and improves the efficiency of information transmission and user interaction.

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Abstract

The invention discloses a virtual article display method and device based on meta universe and electronic equipment, and relates to the technical field of meta universe and the field of financial science and technology. The method comprises the steps that model parameters of a target article are released through a virtual scene engine; a target virtual article corresponding to the target article is generated through the meta universe client according to the model parameters, mark contents are determined on the target virtual article, the mark contents are introduction information of the target article, and when there are multiple mark contents, the mark contents are determined in a batch mode; and displaying the target virtual article and the marked content in the meta universe through a virtual reality device matched with the meta universe client. The technical problem that in the prior art, when valuable commodities are displayed, commodity safety and sufficient display cannot be considered at the same time is solved.
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Description

Technical Field

[0001] The present application relates to the field of metaverse technology and financial technology, and more specifically, to a method, device and electronic device for displaying virtual items based on the metaverse. Background Art

[0002] With the development of virtual reality (VR) and augmented reality (AR) technologies, virtual item display has gradually become a new trend in e-commerce. Before purchasing physical goods, users often want to preview and experience products in a virtual environment so that they can make more informed purchasing decisions. This demand has spawned a new method for displaying virtual items, which can provide users with virtual models corresponding to real items, allowing them to intuitively feel and evaluate products in virtual scenes.

[0003] In existing technologies, the display of virtual items usually relies on static 3D models or simple animation demonstrations. Although these methods can show the appearance and functions of products to a certain extent, they often lack interactivity and real-time update capabilities. Users cannot obtain detailed information about products in real time, nor can they share and discuss their experiences and reviews with other users. In addition, for some valuable products, if they are displayed directly offline, there is an issue of insecurity.

[0004] To address the above-mentioned problems, no effective solution has been proposed yet. Summary of the invention

[0005] The embodiments of the present application provide a method, device and electronic device for displaying virtual items based on the Metaverse, so as to at least solve the technical problem in the prior art that it is impossible to take into account both product safety and sufficient display when displaying valuable products.

[0006] According to one aspect of an embodiment of the present application, a method for displaying virtual items based on a metaverse is provided, including: publishing model parameters of a target item through a virtual scene engine; generating a target virtual item corresponding to the target item according to the model parameters through a metaverse client, and determining marking content on the target virtual item, wherein the marking content is introduction information of the target item, and when there are multiple marking contents, the marking content is determined in batches; and displaying the target virtual item and the marking content in the metaverse through a virtual reality device that matches the metaverse client.

[0007] Optionally, publishing the model parameters of the target object through the virtual scene engine includes: obtaining the model parameters of the three-dimensional model of the target object through the virtual scene engine, wherein the three-dimensional model is a model created by the owner of the target object based on the target object using three-dimensional modeling software; wherein the model parameters include at least geometric data, texture mapping data, material attribute data and lighting parameters of the three-dimensional model; setting the model parameters to a target data format, wherein the target data format is used to ensure that the virtual scene engine and the metaverse client correctly identify the model parameters; and publishing the model parameters in the target data format in the server corresponding to the metaverse.

[0008] Optionally, a target virtual item corresponding to the target item is generated through the Metaverse client based on the model parameters, including: downloading the model parameters from the server corresponding to the Metaverse through the Metaverse client; reconstructing the three-dimensional model through the Metaverse client based on the geometric data in the downloaded model parameters; applying the texture mapping data and material attribute data in the model parameters to the reconstructed three-dimensional model, and setting the lighting conditions according to the lighting parameters in the model parameters to obtain the virtual item under the lighting conditions.

[0009] Optionally, determining the marked content on the target virtual item includes: determining a three-dimensional coordinate system corresponding to the target virtual item based on a display ratio set for the metaverse by the metaverse client; determining a target position where the marked content is located in the three-dimensional coordinate system; obtaining link information of multimedia resource information of the target item, wherein the multimedia resource information is used to introduce the target item in at least one of text, voice, image and video; generating marked content at the target position, wherein the marked content includes at least the link information and a preset classification label for the marked content.

[0010] Optionally, after displaying the target virtual item and the marked content in the metaverse through the metaverse client, the virtual item display method based on the metaverse also includes: receiving the user's interactive operation on the target virtual item and / or the interactive operation on the marked content, wherein the user's interactive operation on the target virtual item includes at least one of the following operations: rotating the target virtual item; enlarging the target virtual item; reducing the target virtual item; wherein the user's interactive operation on the marked content includes at least one of the following operations: commenting on the marked content; forwarding the marked content; and collecting the marked content.

[0011] Optionally, the target virtual items and marked content are displayed in the metaverse through a virtual reality device that matches the metaverse client, including: determining rendering parameters and the interaction logic between the metaverse client and the virtual reality device according to the device parameters of the metaverse client and the virtual reality device; rendering and displaying the target virtual items and marked content according to the rendering parameters; and controlling the virtual reality device to present the metaverse scene and the displayed target virtual items and marked content according to the interaction logic.

[0012] Optionally, after determining the marking content on the virtual item, the virtual item display method based on the metaverse further includes: when there is an association relationship between the target item and the first item, adding an association link to the marking content of the target virtual item, wherein the association link is used to point to the virtual item corresponding to the first item in the metaverse.

[0013] According to another aspect of the present application, a virtual item display device based on the metaverse is also provided, which includes: a first processing unit, used to publish the model parameters of the target item through a virtual scene engine; a second processing unit, used to generate a target virtual item corresponding to the target item according to the model parameters through a metaverse client, and determine the marking content on the target virtual item, wherein the marking content is the introduction information of the target item, and when there are multiple marking contents, they are determined in batches; a display unit, used to display the target virtual item and the marking content in the metaverse through a virtual reality device matching the metaverse client.

[0014] According to another aspect of the present application, a computer-readable storage medium is also provided, wherein the computer-readable storage medium includes a stored executable program, wherein when the executable program is running, the device where the computer-readable storage medium is located is controlled to execute the above-mentioned virtual item display method based on the metaverse.

[0015] According to another aspect of the present application, an electronic device is also provided, which includes: a memory storing an executable program; and a processor for running the program, wherein the above-mentioned virtual item display method based on the metaverse is executed when the program is running.

[0016] According to another aspect of the present application, a computer program product is also provided, including computer instructions, which implement the steps of the above-mentioned virtual item display method based on the metaverse when executed by a processor.

[0017] In this application, the model parameters of the target item are first published through the virtual scene engine, and then the target virtual item corresponding to the target item is generated by the Metaverse client according to the model parameters, and the marking content is determined on the target virtual item, wherein the marking content is the introduction information of the target item, and when there are multiple marking contents, it is determined in batches. Finally, the target virtual item and the marking content are displayed in the Metaverse through a virtual reality device that matches the Metaverse client.

[0018] From the above content, it can be seen that by publishing the model parameters of the target object through the virtual scene engine, high-fidelity target virtual objects can be generated in the Metaverse client, which greatly enhances the user's sense of immersion and reality experience, allowing users to interact with goods in a completely new way in the Metaverse. In addition, by determining the marking content on the target virtual object, that is, the introduction information of the target object, the user can intuitively understand the detailed information of the product without additional query or reading operations, which improves the efficiency of information transmission and ensures that the target object can be fully displayed in the Metaverse. In addition, when there are multiple marking contents, they are determined in batches, which reduces repetitive work, improves work efficiency, and also ensures the consistency and accuracy of information.

[0019] Finally, using virtual reality devices that match the Metaverse client, target virtual items and tagged content can be displayed in the Metaverse. This combination makes the display of goods no longer limited to the traditional plane or two-dimensional space, but in a three-dimensional, interactive environment, providing users with a richer and more intuitive shopping experience. Displaying target virtual items and tagged content in the Metaverse can promote interaction and social interaction between users, because users can share their virtual items, participate in discussions, and even compare virtual shopping experiences.

[0020] In summary, the technical solution of the present application not only improves the efficiency of product display and the user's shopping experience, but also solves the technical problem in the prior art that it is impossible to take into account both product safety and sufficient display when displaying valuable products. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] The drawings described herein are used to provide a further understanding of the present application and constitute a part of the present application. The illustrative embodiments of the present application and their descriptions are used to explain the present application and do not constitute an improper limitation on the present application. In the drawings:

[0022] Figure 1 A hardware structure block diagram of a computer terminal for implementing a virtual item display method based on a metaverse is shown;

[0023] Figure 2 is a flowchart of an optional method for displaying virtual items based on the metaverse according to an embodiment of the present application;

[0024] Figure 3 is a schematic diagram of an optional virtual item display device based on the metaverse according to an embodiment of the present application;

[0025] Figure 4 It is a structural block diagram of an electronic device according to an embodiment of the present application. DETAILED DESCRIPTION

[0026] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present application.

[0027] It should be noted that the terms "first", "second", etc. in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present application described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0028] It should also be noted that the collected information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this application are information and data authorized by the user or fully authorized by all parties, and the collection, storage, use, processing, transmission, provision, disclosure and application of relevant data are in compliance with relevant laws, regulations and standards, necessary confidentiality measures are taken, and public order and good customs are not violated, and corresponding operation entrances are provided for users to choose to authorize or refuse. For example, an interface is set up between this system and relevant users or institutions to provide users with corresponding operation entrances for users to choose to agree or refuse the results of automated decision-making; if the user chooses to refuse, the expert decision-making process will be entered.

[0029] According to an embodiment of the present application, an embodiment of a method for displaying virtual items based on a metaverse is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0030] The method embodiments provided in the embodiments of the present application can be executed in a mobile terminal, a computer terminal or a similar computing device. Figure 1 The hardware structure block diagram of a computer terminal (or mobile device) for implementing a virtual item display method based on the Metaverse is shown. Figure 1 As shown, the computer terminal 10 (or mobile device) may include one or more (102a, 102b, ..., 102n are used to illustrate) processors 102 (the processor 102 may include but is not limited to a processing device such as a microprocessor MCU or a programmable logic device FPGA), a memory 104 for storing data, and a transmission device 106 for communication functions. In addition, it may also include: a display, an input / output interface (I / O interface), a universal serial bus (USB) port (which may be included as one of the ports of the BUS bus), a network interface, a power supply and / or a camera. It can be understood by those skilled in the art that Figure 1 The structure shown is only for illustration and does not limit the structure of the above electronic device. Figure 1 More or fewer components as shown, or with Figure 1 Different configurations shown.

[0031] It should be noted that the one or more processors 102 and / or other data processing circuits described above may generally be referred to herein as "data processing circuits". The data processing circuit may be embodied in whole or in part as software, hardware, firmware, or any other combination thereof. In addition, the data processing circuit may be a single independent processing module, or may be fully or partially integrated into any of the other components in the computer terminal 10 (or mobile device). As in the method for displaying virtual items based on the metaverse involved in the embodiments of the present application, the data processing circuit serves as a processor control (e.g., selection of a variable resistor terminal path connected to an interface).

[0032] The memory 104 can be used to store software programs and modules of application software, such as the program instructions / data storage device corresponding to the virtual item display method based on the metaverse in the embodiment of the present application. The processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 104, that is, realizing the above-mentioned virtual item display method based on the metaverse. The memory 104 may include a high-speed random access memory, and may also include a non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory 104 may further include a memory remotely arranged relative to the processor 102, and these remote memories may be connected to the computer terminal 10 via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and a combination thereof.

[0033] The transmission device 106 is used to receive or send data via a network. The specific example of the above network may include a wireless network provided by a communication provider of the computer terminal 10. In one example, the transmission device 106 includes a network adapter (Network Interface Controller, NIC), which can be connected to other network devices through a base station so as to communicate with the Internet. In one example, the transmission device 106 can be a radio frequency (RF) module, which is used to communicate with the Internet wirelessly.

[0034] The display may be, for example, a touch screen liquid crystal display (LCD) that enables a user to interact with a user interface of the computer terminal 10 (or mobile device).

[0035] Under the above operating environment, this application provides Figure 2 The virtual item display method based on the metaverse is shown. Figure 2 FIG. 1 is a flowchart of an optional method for displaying virtual items based on the Metaverse according to an embodiment of the present application. Figure 2 As shown, the method comprises the following steps:

[0036] Step S201: publishing the model parameters of the target object through the virtual scene engine.

[0037] Optionally, a virtual scene engine is a software for creating and managing virtual environments or scenes, and the virtual scene engine can handle graphics rendering, physical simulation, sound processing, etc. to build a realistic three-dimensional virtual world. In the metaverse, this engine is the basis for building virtual items and environments.

[0038] Optionally, the target item refers to a specific item that the user wants to display or interact with in the virtual environment, which may be any physical commodity, such as clothing, furniture, electronic equipment, etc., or a virtual item, such as equipment in a game, artwork, etc.

[0039] Optionally, the above-mentioned model parameters refer to a series of data used to define and construct a three-dimensional model, including but not limited to the shape, size, color, texture, material properties, etc. of the object. These parameters determine the appearance and behavior of the virtual object and are the key to the virtual scene engine creating realistic virtual objects.

[0040] Step S202: Generate a target virtual item corresponding to the target item according to the model parameters through the Metaverse client, and determine the marking content on the target virtual item.

[0041] In step S202, the marking content is the introduction information of the target item, and when there are multiple marking contents, they are determined in batches.

[0042] Optionally, the Metaverse Client refers to a software application that users use to access and experience the Metaverse world, and the Metaverse Client can provide an interface for users to browse, interact and operate in a virtual reality or augmented reality environment. For example, an application on a VR glasses or AR device, or a virtual reality platform client on a computer.

[0043] Optionally, the target virtual item is a virtual model corresponding to the target item (real product) generated in the Metaverse Client according to the provided model parameters. The target virtual item can be displayed, viewed and operated in a virtual environment, providing users with a preview and experience opportunity before touching the real object.

[0044] Optionally, the tagged content refers to additional information attached to the target virtual item, which is used to highlight specific parts or attributes of the virtual item and provide more detailed introduction, evaluation or update. The tagged content can be in multimedia forms such as text, image, audio or video.

[0045] It should be noted that in this application, when it is necessary to add mark content to multiple parts of the target virtual item, multiple marks can be imported or created in batches at one time, rather than one by one. This method improves efficiency and reduces the time cost of data transmission and user operation. For example, a manufacturer can upload multiple highlights (markers) and their associated introduction information at one time. After the user accepts them, they can display these highlights on the virtual item in batches without having to click or operate them one by one.

[0046] Step S203, displaying the target virtual object and marked content in the Metaverse through a virtual reality device that matches the Metaverse client.

[0047] Optionally, virtual reality devices refer to hardware devices used to enhance or create virtual experiences, and common devices include virtual reality head-mounted displays (VR helmets), augmented reality glasses, 3D displays, data gloves, motion tracking sensors, etc. These devices can immerse users in a virtual environment and provide users with a full range of visual, auditory and even tactile experiences.

[0048] In addition, the virtual reality device needs to match the Metaverse client, which means that the virtual reality device needs to be compatible with the Metaverse client software used by the user so that it can seamlessly receive and process the data sent by the client, such as the model parameters and tag content of the virtual items. This matching may involve compatibility in hardware interfaces, operating systems, data formats, etc. The Metaverse is a virtual cyberspace composed of multiple three-dimensional virtual worlds, in which users can socialize, play games, work, and other activities. It is a decentralized virtual universe jointly created and owned by users. In the Metaverse, displaying target virtual items through virtual reality devices means that users can see, hear, and even "touch" these items in the virtual space. These virtual items are generated based on the model parameters of the target items in the real world, so they mimic real items as much as possible in appearance and behavior.

[0049] In addition, the tagged content, i.e. the introductory information of the target item, will also be displayed to the user in the Metaverse. This information can be presented in a variety of ways, such as a text label floating next to the virtual item, a pop-up window, a voice commentary, etc. The purpose of displaying the tagged content is to provide additional information to help users better understand and interact with the virtual item.

[0050] From the above content, it can be seen that displaying target virtual objects and marked content in the metaverse through virtual reality devices can greatly enhance the user's sense of immersion and participation. Users can not only see the three-dimensional model of the object, but also perceive the location, size, shape and other attributes of the object through the device, and even explore the object more deeply through interactive actions (such as grabbing, rotating, etc.).

[0051] Based on the contents of the above steps S201 to S203, it can be known that in this application, the model parameters of the target item are first published through the virtual scene engine, and then the target virtual item corresponding to the target item is generated by the Metaverse client according to the model parameters, and the marking content is determined on the target virtual item, wherein the marking content is the introduction information of the target item, and when there are multiple marking contents, it is determined in batches. Finally, the target virtual item and the marking content are displayed in the Metaverse through a virtual reality device that matches the Metaverse client.

[0052] From the above content, it can be seen that by publishing the model parameters of the target object through the virtual scene engine, high-fidelity target virtual objects can be generated in the Metaverse client, which greatly enhances the user's sense of immersion and reality experience, allowing users to interact with goods in a completely new way in the Metaverse. In addition, by determining the marking content on the target virtual object, that is, the introduction information of the target object, the user can intuitively understand the detailed information of the product without additional query or reading operations, which improves the efficiency of information transmission and ensures that the target object can be fully displayed in the Metaverse. In addition, when there are multiple marking contents, they are determined in batches, which reduces repetitive work, improves work efficiency, and also ensures the consistency and accuracy of information.

[0053] Finally, using virtual reality devices that match the Metaverse client, target virtual items and tagged content can be displayed in the Metaverse. This combination makes the display of goods no longer limited to the traditional plane or two-dimensional space, but in a three-dimensional, interactive environment, providing users with a richer and more intuitive shopping experience. Displaying target virtual items and tagged content in the Metaverse can promote interaction and social interaction between users, because users can share their virtual items, participate in discussions, and even compare virtual shopping experiences.

[0054] In an optional embodiment, the model parameters of the three-dimensional model of the target object are obtained through the virtual scene engine, wherein the three-dimensional model is a model created by the owner of the target object using three-dimensional modeling software according to the target object; wherein the model parameters at least include geometric data, texture mapping data, material attribute data and lighting parameters of the three-dimensional model. In addition, the model parameters can also be set to a target data format through the virtual scene engine, wherein the target data format is used to ensure that the virtual scene engine and the metaverse client correctly identify the model parameters. Finally, the model parameters in the target data format are published in the server corresponding to the metaverse through the virtual scene engine.

[0055] Optionally, the model parameters of the 3D model include data for describing the geometric shape, surface texture, material properties and lighting effects of the model, and define the appearance and behavior of the 3D model.

[0056] Among them, geometric data is used to describe the shape and structure of the 3D model, usually including the position and connection method of geometric elements such as vertices, faces, and edges. Texture mapping data is used to define the color and details of the surface of the 3D model, which is achieved by mapping the image to the surface of the model. Material attribute data is used to control the physical properties of the model surface, such as reflectivity, transparency, roughness, etc., which affects the appearance of the model under different lighting conditions. Lighting parameters are used to describe the characteristics of the light source in the virtual environment, including position, intensity, color and direction, which determines the lighting effect of the model in the virtual scene.

[0057] Optionally, the target data format is a standardized or virtual scene engine-specific data format. By setting the target data format, it is ensured that the model parameters can be correctly parsed and used by the virtual scene engine and the metaverse client. For example, .fbx, .obj, .glTF, etc. are commonly used 3D model formats, which contain all the necessary information of the model and are easy to exchange between different platforms and software.

[0058] In addition, the Metaverse Server is the center for storing and processing Metaverse data, and the Metaverse Manager manages information such as virtual items, user interactions, and virtual environment status. When the model parameters of virtual items are published to the server, all users connected to the Metaverse can access and experience these virtual items.

[0059] As can be seen from the above content, this application uses 3D modeling software to create high-precision 3D models and extracts key model parameters (geometric data, texture mapping data, material attribute data, lighting parameters), ensuring the realistic display of virtual objects in the metaverse, while reducing the large amount of data and processing time required to transmit the original model files. The model parameters are converted into the target data format through the virtual scene engine. This step ensures that the model parameters can be correctly identified and rendered across platforms and devices, improving the compatibility and display effect of virtual objects in the metaverse.

[0060] Secondly, publishing model parameters to the Metaverse server allows virtual items to be shared among users. Users do not need to download the complete model file, but directly obtain and display the model parameters through the Metaverse client, which greatly improves the display efficiency and user experience. Users automatically generate virtual items in the Metaverse based on model parameters, without the need for manufacturers to distribute model files one by one, reducing data transmission and storage requirements, and also speeding up the launch of new items.

[0061] In an optional embodiment, the model parameters are downloaded from the server corresponding to the Metaverse through the Metaverse client, and then the 3D model is reconstructed through the Metaverse client according to the geometric data in the downloaded model parameters. Finally, the texture mapping data and material attribute data in the model parameters are applied to the reconstructed 3D model, and the lighting conditions are set according to the lighting parameters in the model parameters to obtain the virtual object under the lighting conditions.

[0062] Optionally, the Metaverse server stores and manages the model parameters of virtual items. When a user wants to view or experience a virtual item in his Metaverse client, the client sends a request to the server to download the model parameters related to the item. These model parameters include geometric data, texture mapping data, material attribute data, and lighting parameters, which are key information for reconstructing virtual items.

[0063] Secondly, the geometric data describes the shape and structure of the 3D model, including the location and connection of geometric elements such as vertices, faces, and edges. The Metaverse client uses these geometric data to generate the basic framework of the 3D model locally. By parsing this data, the client can construct the geometric shape of the virtual object, which is the basis for displaying the 3D model. Texture mapping data defines the color and details of the model surface. It is usually one or more images, which are mapped to the surface of the 3D model to make the model look more realistic and detailed. Material attribute data controls the physical properties of the model surface, such as reflectivity, transparency, and roughness, affecting the visual effect and lighting response of the model. The client applies this data to the reconstructed 3D model to give the model the correct surface details and physical properties, making it more visually realistic. Lighting parameters describe the characteristics of the light source in the virtual environment, including the position, intensity, color, and direction of the light source. According to the lighting parameters in the model parameters, the client sets the light source in the local virtual environment to simulate the lighting effects in different environments. This step is crucial for the realistic display of the model. It can affect the shadows, highlights, and overall atmosphere of the model, allowing users to experience the changes in the appearance of virtual objects under different lighting conditions.

[0064] Through the above steps, the Metaverse client successfully reconstructs the three-dimensional model of the virtual item on the user's device, and applies textures, materials and lighting effects, and finally obtains the virtual item presented under specific lighting conditions. This process allows users to generate and view virtual items locally only through model parameters without downloading the complete three-dimensional model file, which greatly improves the efficiency of data transmission and reduces the storage requirements of user devices. It can be seen that by downloading model parameters from the server and reconstructing the three-dimensional model locally through the Metaverse client, this technical solution realizes the efficient display and experience of virtual items. Users can obtain visual effects and information close to the real object through virtual items in the Metaverse without actually touching the product, which helps users make purchasing decisions. In addition, by updating the model parameters, manufacturers can easily adjust the appearance, material and lighting effects of virtual items to adapt to different display needs or product updates without the need for users to re-download and load the complete model file, thereby reducing the burden of data transmission and processing and improving the convenience and real-time nature of user experience.

[0065] In an optional embodiment, according to the display ratio set by the Metaverse client for the Metaverse, the three-dimensional coordinate system corresponding to the target virtual item can be determined, and then the target position where the marked content is located can be determined in the three-dimensional coordinate system. Subsequently, the link information of the multimedia resource information of the target item is obtained, wherein the multimedia resource information is used to introduce the target item in at least one form of text, voice, image, and video. Finally, the marked content is generated at the target position, wherein the marked content at least includes the link information and a preset classification label of the marked content.

[0066] Optionally, in the Metaverse client, the display ratio refers to the proportional relationship between the size of the virtual item on the user's device (such as a VR helmet, AR glasses, or a computer screen) and the actual size. Since different users' devices may have different screen sizes and resolutions, the display ratio setting ensures that the virtual items can be displayed at the appropriate size on different devices to maintain consistency in visual effects. The three-dimensional coordinate system is a mathematical system that describes the position of virtual items in three-dimensional space, usually including three axes: X, Y, and Z. In the Metaverse, each virtual item has its own three-dimensional coordinate system to determine its position and orientation in the virtual space. When determining the position of the marked content, the coordinates of the mark need to be specified in the three-dimensional coordinate system of the target virtual item so that it can be accurately placed on a specific part of the virtual item.

[0067] Optionally, the target position is a specific position of the marking content in the three-dimensional coordinate system. For example, if the target virtual item is a gold collection, the marking content may be an introduction to a certain detail of the collection, such as "purity 99.9%". This mark needs to be placed on a corresponding part of the gold collection, such as a part of the gold surface, to ensure that the user can see the relevant introduction information when viewing the part.

[0068] Optionally, the above-mentioned multimedia resource information includes different forms of content such as text, voice, images and videos, which can provide richer and more intuitive item introductions and evaluations. The link information is the URL or other form of reference pointing to these multimedia resources. When the user clicks on the marked content in the metaverse, the client will load the multimedia resources pointed to by the link information and display it to the user. This method avoids pre-downloading all multimedia resources to the user's device, saving storage space and network bandwidth. The above-mentioned preset classification tags are identifiers for classifying and managing the marked content, for example, dividing the tags into different categories such as "manufacturer instructions", "user reviews", and "promotional information". These tags not only help users understand the nature of the marked content more quickly, but also filter or sort the displayed tags according to the tags, making the user interface neater and information acquisition more efficient.

[0069] It should be noted that, through the above steps, this technical solution realizes the precise positioning of the tagged content of virtual items and the display of related multimedia resources in the metaverse. When viewing virtual items, users can intuitively understand the detailed information or user reviews of the items through the tagged content, and quickly access related multimedia resources by clicking on links, which enhances the richness and interactivity of the information. At the same time, the preset classification tags provide a way to organize and manage the tagged content, allowing users to filter and view tags according to their needs, improving the personalization and convenience of the user experience. Overall, this technical solution optimizes the information display and user interaction of virtual items in the metaverse environment, providing users with a more immersive, efficient and interactive virtual shopping and experience environment.

[0070] In an optional embodiment, after displaying the target virtual item and the marked content in the metaverse through the metaverse client, the virtual item display method based on the metaverse further includes: receiving a user's interactive operation on the target virtual item and / or an interactive operation on the marked content, wherein the user's interactive operation on the target virtual item includes at least one of the following operations:

[0071] Rotate the target virtual object;

[0072] A magnification operation on a target virtual item;

[0073] A zoom-out operation on a target virtual item;

[0074] The user's interactive operation on the marked content includes at least one of the following operations:

[0075] Comment on the marked content;

[0076] Perform forwarding operations on the marked content;

[0077] Collect the marked content.

[0078] Optionally, the user can change the position of the virtual object in the three-dimensional space by rotating it, and observe the details of the object from different angles. This operation is usually achieved through a handle, touch screen or gesture control, providing a more intuitive and natural way to browse objects.

[0079] Optionally, the user can also zoom in on the virtual item, wherein the zooming in operation allows the user to view the virtual item up close and observe the texture, material and design features of the item in more detail. The zooming in function is particularly suitable for items that need to show tiny details, such as jewelry, artwork, etc.

[0080] Optionally, the user can also zoom out on the virtual object, where the zooming out operation allows the user to view the virtual object from a farther perspective, which helps to understand the overall layout and spatial relationship of the object. In some scenarios, zooming out the object can help the user better integrate it into the virtual scene, such as placing a furniture model in a virtual room.

[0081] The above-mentioned interactive operations enable users to freely explore and experience virtual items in the metaverse, enhancing their immersion and participation.

[0082] Optionally, users can comment on the tagged content on virtual items and provide personal feedback, suggestions or feelings. These comments can be in text, voice or video form, providing additional information and perspectives to other users, promoting interaction and information sharing between users. Users can also forward tagged content to other users or share it on social platforms in the metaverse, expanding the scope of information dissemination. The forwarding function helps to increase the popularity and appeal of virtual items, while also providing users with a way to share and communicate. Users can also add tagged content of interest to their personal collections for later viewing or reference. The collection function meets the user's personalized needs for information, and also provides manufacturers with data on user interests, which helps to optimize the design of virtual items.

[0083] It should be noted that through these interactive operations, the user experience in the Metaverse becomes richer and more interactive. Not only can they observe and experience virtual items, but they can also form an interactive and feedback loop in the virtual community by commenting, forwarding, and collecting the marked content, further enhancing the user's sense of participation and social experience. At the same time, these operations also provide manufacturers with valuable user feedback and behavior data, which helps them improve their products according to user needs. Overall, these interactive operations significantly improve the user participation and information value of the display of virtual items in the Metaverse environment.

[0084] In an optional embodiment, based on the device parameters of the metaverse client and the virtual reality device, the virtual reality device can determine the rendering parameters and the interaction logic between the metaverse client and the virtual reality device, and then the virtual reality device renders and displays the target virtual objects and tagged content according to the rendering parameters, and controls the virtual reality device to present the metaverse scene and the displayed target virtual objects and tagged content according to the interaction logic.

[0085] Optionally, device parameters refer to the hardware and software characteristics of the Metaverse client and virtual reality device, including but not limited to screen resolution, field of view, processor performance, memory size, operating system version, sensor accuracy, etc. These parameters are crucial to determining rendering parameters and interaction logic because they directly affect the display effect and interactive experience of virtual items and tagged content on the device. Rendering parameters are key settings that control the display of virtual items and tagged content on virtual reality devices, including but not limited to viewing angle, projection method, texture details, shadow effects, lighting intensity, color correction, etc. The virtual reality device determines the most appropriate rendering parameters based on the device parameters (such as screen resolution and field of view) and the model parameters of the virtual items (such as material properties and lighting parameters) to generate high-quality visual effects on the user's device. For example, if the device has a higher resolution, the rendering parameters may be set to use finer textures and more complex light and shadow effects to provide a more realistic display effect.

[0086] Optionally, the interaction logic defines how the user interacts with the metaverse environment and the virtual items therein through the virtual reality device. This includes gesture recognition, voice recognition, head tracking, button operation and other interaction methods, as well as how these interaction methods affect the display of virtual items and the interaction of tagged content. For example, the user can change the perspective by turning the head, zoom in, zoom out or rotate through the handle buttons, or search or ask questions through voice commands.

[0087] The VR device determines the most appropriate interaction logic based on device parameters (such as sensor accuracy and processor performance) and the settings of the Metaverse client to ensure that users can interact with virtual items smoothly and intuitively.

[0088] Optionally, after determining the rendering parameters, the virtual reality device renders and displays the target virtual objects and marked content according to these parameters. The rendering process involves converting the model parameters of the virtual object into a pixel image, and applying textures, materials and lighting effects to generate the image that the user sees in the virtual reality environment. The display process includes presenting the rendered image on the screen of the virtual reality device, and updating the display status of the virtual objects and marked content in the three-dimensional space according to the user's interactive operation.

[0089] In addition, the VR device controls the user's experience in the metaverse based on the interaction logic. This includes adjusting the perspective and operation in the virtual environment based on the user's head movement and gestures, and loading and displaying corresponding multimedia resources based on the user's interaction with virtual objects (such as clicking on marked content). This control method ensures that users can interact with virtual objects and marked content naturally, providing an immersive and interactive experience.

[0090] From the above content, it can be seen that by determining the rendering parameters and interaction logic according to the device parameters of the Metaverse client and the VR device, the VR device can adaptively adjust the display effect and interaction method of virtual items and tagged content to match the user's device capabilities and personal preferences. This not only improves the visual quality of the display and the naturalness of the interaction, but also ensures that the content in the Metaverse environment can be effectively presented and experienced by all user devices, enhancing the accessibility and inclusiveness of the Metaverse. In addition, adaptive rendering and interaction logic also helps to optimize the performance of VR devices, reduce resource consumption, extend battery life, and improve the overall quality of user experience.

[0091] In an optional embodiment, after determining the marking content on the virtual item, the virtual item display method based on the metaverse further includes: when there is an association relationship between the target item and the first item, adding an association link to the marking content of the target virtual item, wherein the association link is used to point to the virtual item corresponding to the first item in the metaverse.

[0092] Optionally, after determining the marking content on the virtual item, if the target item has a certain association relationship with another entity (corresponding to the first item mentioned above), for example, they may be products of the same series, complementary goods, or related goods in a certain theme activity in the real world, then adding an associated link to the marking content of the target virtual item becomes an effective means to enhance information display and user interaction.

[0093] Optionally, the role of the associated link is to embed a clickable link in the marked content. When the user interacts with the target virtual item in the virtual scene, clicking the associated link on these tags will immediately jump to the virtual item display position corresponding to the first item associated with it. This link can point to different locations in the same virtual scene in the metaverse, or to other virtual scenes in the metaverse, or even to different metaverse platforms.

[0094] It should be noted that by adding associated links to the tagged content, users can easily jump from one virtual item to another related item. This coherent exploration method can provide richer and more comprehensive product information, helping users to better understand and compare different items, and thus make more informed purchasing decisions. In addition, manufacturers or merchants can use associated links to display more products in their product lines or brand stories. For example, if the target item is a virtual model of a co-branded product, the associated link on the tag can point to other items related to the co-branded brand, or to the brand's virtual store, thereby improving user stickiness and conversion rate.

[0095] It should also be noted that the use of associated links provides a seamless navigation experience. Users do not need to search or browse from scratch, but can jump directly from a product of interest to related products, saving time and energy and making the shopping process smoother and more convenient.

[0096] According to another aspect of the embodiment of the present application, a virtual item display device based on the metaverse is also provided, wherein: Figure 3 is a schematic diagram of an optional virtual item display device based on the metaverse according to an embodiment of the present application, such as Figure 3 As shown, the virtual item display device based on the metaverse includes: a first processing unit 301, a second processing unit 302 and a display unit 303.

[0097] Optionally, the first processing unit 301 is used to publish the model parameters of the target item through the virtual scene engine; the second processing unit 302 is used to generate the target virtual item corresponding to the target item according to the model parameters through the metaverse client, and determine the marking content on the target virtual item, wherein the marking content is the introduction information of the target item, and when there are multiple marking contents, they are determined in batches; the display unit 303 is used to display the target virtual item and the marking content in the metaverse through a virtual reality device that matches the metaverse client.

[0098] Optionally, the first processing unit 301 includes: a first acquisition subunit, a first processing subunit, and a second processing subunit. The first acquisition subunit is used to acquire model parameters of the three-dimensional model of the target object through the virtual scene engine, wherein the three-dimensional model is a model created by the owner of the target object using three-dimensional modeling software according to the target object; wherein the model parameters at least include geometric data, texture mapping data, material attribute data, and lighting parameters of the three-dimensional model; the first processing subunit is used to set the model parameters to a target data format, wherein the target data format is used to ensure that the virtual scene engine and the metaverse client correctly identify the model parameters; the second processing subunit is used to publish the model parameters in the target data format in the server corresponding to the metaverse.

[0099] Optionally, the second processing unit 302 includes: a third processing subunit, a fourth processing subunit and a fifth processing subunit. The third processing subunit is used to download model parameters from the server corresponding to the metaverse through the metaverse client; the fourth processing subunit is used to reconstruct the three-dimensional model according to the geometric data in the downloaded model parameters through the metaverse client; the fifth processing subunit is used to apply the texture mapping data and material attribute data in the model parameters to the reconstructed three-dimensional model, and set the lighting conditions according to the lighting parameters in the model parameters to obtain the virtual object under the lighting conditions.

[0100] Optionally, the second processing unit 302 includes: a first determination subunit, a second determination subunit, a second acquisition subunit, and a generation subunit. The first determination subunit is used to determine the three-dimensional coordinate system corresponding to the target virtual item according to the display ratio set by the metaverse client for the metaverse; the second determination subunit is used to determine the target position where the marked content is located in the three-dimensional coordinate system; the second acquisition subunit is used to obtain the link information of the multimedia resource information of the target item, wherein the multimedia resource information is used to introduce the target item in at least one form of text, voice, image and video; the generation subunit is used to generate the marked content at the target position, wherein the marked content at least includes the link information and the preset classification label of the marked content.

[0101] Optionally, the virtual item display device based on the metaverse further includes: a receiving unit, configured to receive a user's interactive operation on a target virtual item and / or an interactive operation on a marked content, wherein the user's interactive operation on the target virtual item includes at least one of the following operations: a rotation operation on the target virtual item; a zoom-in operation on the target virtual item; a zoom-out operation on the target virtual item;

[0102] The user's interactive operation on the marked content includes at least one of the following operations: commenting on the marked content; forwarding the marked content; and collecting the marked content.

[0103] Optionally, the display unit 303 includes: a third determination subunit, a rendering subunit, and a display subunit. The third determination subunit is used to determine the rendering parameters and the interaction logic between the Metaverse client and the virtual reality device according to the device parameters of the Metaverse client and the virtual reality device; the rendering subunit is used to render and display the target virtual item and the marked content according to the rendering parameters; the display subunit is used to control the virtual reality device to present the Metaverse scene and the displayed target virtual item and marked content according to the interaction logic.

[0104] Optionally, the virtual item display device based on the metaverse also includes: a link processing unit, which is used to add an associated link in the tag content of the target virtual item when there is an associated relationship between the target item and the first item, wherein the associated link is used to point to the virtual item corresponding to the first item in the metaverse, and the first item is an item different from the target item.

[0105] An embodiment of the present application may provide an electronic device, Figure 4 is a structural block diagram of an electronic device according to an embodiment of the present application. Figure 4 As shown, the electronic device may include: one or more ( Figure 4Only one is shown) a processor, a memory, a storage controller, and a peripheral interface, wherein the peripheral interface is connected to a radio frequency module, an audio module, and a display.

[0106] Among them, the memory can be used to store software programs and modules, such as the program instructions / modules corresponding to the method and device for displaying virtual items based on the metaverse in the embodiments of the present application. The processor executes various functional applications and data processing by running the software programs and modules stored in the memory, that is, realizing the above-mentioned method for displaying virtual items based on the metaverse. The memory may include a high-speed random access memory, and may also include a non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory may further include a memory remotely arranged relative to the processor, and these remote memories may be connected to the terminal via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

[0107] The processor can call the information and application programs stored in the memory through the transmission device to perform the following steps: publish the model parameters of the target item through the virtual scene engine; generate the target virtual item corresponding to the target item according to the model parameters through the metaverse client, and determine the marking content on the target virtual item, wherein the marking content is the introduction information of the target item, and when there are multiple marking contents, they are determined in batches; and display the target virtual item and the marking content in the metaverse through a virtual reality device that matches the metaverse client.

[0108] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: obtain the model parameters of the three-dimensional model of the target object through the virtual scene engine, wherein the three-dimensional model is a model created by the owner of the target object based on the target object using three-dimensional modeling software; wherein the model parameters include at least the geometric data, texture mapping data, material attribute data and lighting parameters of the three-dimensional model; set the model parameters to a target data format, wherein the target data format is used to ensure that the virtual scene engine and the metaverse client correctly identify the model parameters; and publish the model parameters in the target data format in the server corresponding to the metaverse.

[0109] The processor can also call the information and applications stored in the memory through the transmission device to perform the following steps: download model parameters from the server corresponding to the Metaverse through the Metaverse client; reconstruct the three-dimensional model based on the geometric data in the downloaded model parameters through the Metaverse client; apply the texture mapping data and material attribute data in the model parameters to the reconstructed three-dimensional model, and set the lighting conditions according to the lighting parameters in the model parameters to obtain a virtual object under the lighting conditions.

[0110] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: determine the three-dimensional coordinate system corresponding to the target virtual item based on the display ratio set by the metaverse client for the metaverse; determine the target position where the marked content is located in the three-dimensional coordinate system; obtain the link information of the multimedia resource information of the target item, wherein the multimedia resource information is used to introduce the target item in at least one form of text, voice, image and video; generate marked content at the target position, wherein the marked content includes at least the link information and a preset classification label of the marked content.

[0111] The processor can also call the information and application stored in the memory through the transmission device to perform the following steps: receiving the user's interactive operations on the target virtual item and / or the interactive operations on the marked content, wherein the user's interactive operations on the target virtual item include at least one of the following operations: rotating the target virtual item; enlarging the target virtual item; reducing the target virtual item; wherein the user's interactive operations on the marked content include at least one of the following operations: commenting on the marked content; forwarding the marked content; and collecting the marked content.

[0112] The processor can also call the information and application programs stored in the memory through the transmission device to perform the following steps: determine the rendering parameters and the interaction logic between the Metaverse client and the Virtual Reality device according to the device parameters of the Metaverse client and the Virtual Reality device; render and display the target virtual objects and marked content according to the rendering parameters; and control the Virtual Reality device to present the Metaverse scene and the displayed target virtual objects and marked content according to the interaction logic.

[0113] The processor can also call the information and application stored in the memory through the transmission device to perform the following steps: when the target item has an association relationship with the first item, add an association link in the tag content of the target virtual item, wherein the association link is used to point to the virtual item corresponding to the first item in the metaverse.

[0114] It can be understood by those skilled in the art that Figure 4 The structure shown is for illustration only, and the electronic device may also be a smart phone (such as an Android phone, an iOS phone, etc.), a tablet computer, a PDA, a mobile Internet device (Mobile Internet Devices, MID), a PAD, or other terminal devices. Figure 4 The structure of the electronic device is not limited. Figure 4 More or fewer components (such as network interfaces, display devices, etc.) shown in, or having Figure 4 Different configurations shown.

[0115] A person of ordinary skill in the art can understand that all or part of the steps in the various methods of the above embodiments can be completed by instructing the hardware related to the terminal device through a program, and the program can be stored in a computer-readable storage medium, and the storage medium may include: a flash drive, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0116] According to another aspect of the present application, a computer-readable storage medium is provided, wherein a computer program is stored in the computer-readable storage medium, wherein when the computer program runs, the device where the computer-readable storage medium is located executes the above-mentioned virtual item display method based on the metaverse.

[0117] According to another aspect of the present application, a computer program product is also provided, wherein the computer program product includes computer instructions, wherein when the computer instructions are executed, the device where the computer program product is located executes the above-mentioned virtual item display method based on the metaverse.

[0118] The serial numbers of the above-mentioned embodiments of the present application are for description only and do not represent the advantages or disadvantages of the embodiments.

[0119] In the above embodiments of the present application, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, please refer to the relevant description of other embodiments.

[0120] In the several embodiments provided in this application, it should be understood that the disclosed technical content can be implemented in other ways. Among them, the device embodiments described above are only schematic. For example, the division of the units can be a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of units or modules, which can be electrical or other forms.

[0121] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple units. Some or all of the units may be selected according to actual needs to achieve the purpose of the present embodiment.

[0122] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0123] If the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application, in essence, or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions to enable a computer device (which can be a personal computer, a server or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: U disk, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk, disk or optical disk and other media that can store program codes.

[0124] The above is only a preferred implementation of the present application. It should be pointed out that for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles of the present application. These improvements and modifications should also be regarded as the scope of protection of the present application.

Claims

1. A method for displaying virtual items based on the Metaverse, characterized in that: include: Publish the model parameters of the target object through the virtual scene engine; Generate a target virtual item corresponding to the target item according to the model parameters through the Metaverse client, and determine the marking content on the target virtual item, wherein the marking content is the introduction information of the target item, and when there are multiple marking contents, the marking content is determined in batches; The target virtual item and the marked content are displayed in the metaverse through a virtual reality device that matches the metaverse client.

2. The method for displaying virtual items based on the metaverse according to claim 1, characterized in that: The model parameters of the target object are published through the virtual scene engine, including: Acquiring model parameters of the three-dimensional model of the target object through the virtual scene engine, wherein the three-dimensional model is a model created by the owner of the target object using three-dimensional modeling software according to the target object; wherein the model parameters at least include geometric data, texture mapping data, material attribute data and lighting parameters of the three-dimensional model; Setting the model parameters to a target data format, wherein the target data format is used to ensure that the virtual scene engine and the metaverse client correctly identify the model parameters; The model parameters in the target data format are published in the server corresponding to the metaverse.

3. The method for displaying virtual items based on the metaverse according to claim 2, characterized in that: Generating a target virtual item corresponding to the target item according to the model parameters through the Metaverse client includes: Downloading the model parameters from a server corresponding to the Metaverse through the Metaverse client; Reconstructing a three-dimensional model according to the geometric data in the downloaded model parameters through the Metaverse client; The texture mapping data and material attribute data in the model parameters are applied to the reconstructed three-dimensional model, and the lighting conditions are set according to the lighting parameters in the model parameters to obtain the virtual object under the lighting conditions.

4. The method for displaying virtual items based on the metaverse according to claim 1, characterized in that: Determining the marking content on the target virtual item includes: Determining a three-dimensional coordinate system corresponding to the target virtual item according to a display ratio set by the Metaverse client for the Metaverse; Determine a target position where the marked content is located in the three-dimensional coordinate system; Acquire link information of multimedia resource information of the target object, wherein the multimedia resource information is used to introduce the target object in at least one form of text, voice, image and video; The marked content is generated at the target location, wherein the marked content at least includes the link information and a preset classification label of the marked content.

5. The method for displaying virtual items based on the metaverse according to claim 1, characterized in that: After displaying the target virtual item and the marked content in the metaverse through the metaverse client, the metaverse-based virtual item display method further includes: Receiving a user's interactive operation on the target virtual item and / or an interactive operation on the marked content, wherein the user's interactive operation on the target virtual item includes at least one of the following operations: Rotating the target virtual object; A magnification operation on the target virtual item; A zooming operation on the target virtual item; The user's interactive operation on the marked content includes at least one of the following operations: Performing a comment operation on the marked content; Perform a forwarding operation on the marked content; Perform a collection operation on the marked content.

6. The method for displaying virtual items based on the metaverse according to claim 1, characterized in that: Displaying the target virtual item and the marked content in the metaverse through a virtual reality device matched with the metaverse client includes: Determining rendering parameters and interaction logic between the Metaverse client and the virtual reality device according to device parameters of the Metaverse client and the virtual reality device; Rendering and displaying the target virtual item and the marked content according to the rendering parameters; The virtual reality device is controlled according to the interaction logic to present the scene of the metaverse and the displayed target virtual object and the marked content.

7. The method for displaying virtual items based on the metaverse according to claim 1, characterized in that: After determining the marking content on the virtual item, the virtual item display method based on the metaverse further includes: In the case where the target item is associated with the first item, an associated link is added to the tag content of the target virtual item, wherein the associated link is used to point to the virtual item corresponding to the first item in the metaverse, and the first item is an item different from the target item.

8. A virtual item display device based on the metaverse, characterized in that: include: A first processing unit, used for publishing model parameters of a target object through a virtual scene engine; A second processing unit is used to generate a target virtual item corresponding to the target item according to the model parameters through a metaverse client, and determine a marking content on the target virtual item, wherein the marking content is introduction information of the target item, and when there are multiple marking contents, the marking content is determined in batches; A display unit is used to display the target virtual item and the marked content in the metaverse through a virtual reality device matched with the metaverse client.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium includes a stored executable program, wherein when the executable program is running, the device where the computer-readable storage medium is located is controlled to execute the virtual item display method based on the metaverse as described in any one of claims 1 to 7.

10. An electronic device, characterized in that: include: A memory storing an executable program; A processor is used to run the program, wherein the program, when running, executes the virtual item display method based on the metaverse as described in any one of claims 1 to 7.

11. A computer program product comprising computer instructions, characterized in that: When the computer instructions are executed by the processor, the steps of the virtual item display method based on the metaverse as described in any one of claims 1 to 7 are implemented.

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